Høy «dødsrate»: Grandiosa, Freia, Tine
Plus
2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.
(Nettavisen) Dagligvareåret 2025 har vært preget av store utskiftninger.
Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.
Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.
Se stor liste nederst over det som forsvant i 2025
NYHETSQUIZ uke 1: Hvor gammel må du være for å kjøpe energidrikk nå?
Slutten for 95-åringen
Det største sjokket for mange kom på sensommeren, da Orkla varslet slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.
Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.
– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.
Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.
Tapte «smørkrigen»
Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.
Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.
– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, erkjente Mills i september.
Den brutale «dødsraten»
Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.
– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. Men skal noe inn, må noe ut, sier Schjøll til Nettavisen.
Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.
Ringnes bekreftet trenden tidlig i år:
– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.
Trender som drepte varene
2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.
Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til renereprodukter, som Gilde Edel skinke og grovere pølser med mer kjøtt.
– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering, uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.
Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.
Hundrevis av varer må kuttes
De aller fleste nylanseringene kommer i de faste lanseringsvinduene, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.
Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.
Forbruksforsker Karl Fredrik Tangen har forklart det slik:
– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.
– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.
Disse merkene fikk færre varianter i 2025
Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:
Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.
Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.
Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.
Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.
Annet: Fun Light, Jif (plastflasker).
Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/
📰 Same Event Coverage (1 articles)
These articles appear to cover the same news event, detected by different methods:
🏷️ Extracted Entities (42)
Tine Yoghurt
(person)
Freia Melkesjokolade
(person)
Mills No1
(organization)
Gilde Edel
(person)
Nøtte
(entity)
Alexander Schjøll
(person)
Farris
(entity)
Jif Krystal
(person)
Litago
(entity)
Nettavisen
(entity)
Nortura
(entity)
Orkla
(entity)
Skyr
(entity)
Battery
(entity)
Biola
(entity)
Dagligvareåret
(entity)
Delikat
(entity)
Finn.no
(entity)
Fjordland
(place)
Frydenlund
(entity)
Fun Light
(person)
Go' Morgen
(organization)
Gryr
(entity)
Imsdal
(place)
John Trygve Tollefsen
(person)
Karl Fredrik Tangen
(person)
Kims
(entity)
Kiwi
(entity)
Kristoffer Barbøl Vikebak
(person)
Nicolay Bruusgaard
(person)
Nidar
(entity)
OsloMet
(entity)
Pepsi Mango
(person)
Pepsi Max Mango
(person)
Prior
(entity)
Rema
(entity)
Somersby
(place)
Sunda
(entity)
Sunniva
(entity)
Toro
(entity)
Tuborg
(entity)
Yoplait
(entity)
Article Version History (2 versions)
This article has been updated since it was first fetched. Below are all versions:
Version 2
Current
2026-01-03 12:44:17
Høy «dødsrate»: Grandiosa, Freia, Tine
UPDATE
PLUS
Author: Erik Molland
Published: 2026-01-03 11:15:19
Updated: 2026-01-03 11:15:19
📝 Summary
2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.
📄 Full Content (5407 chars)
(Nettavisen) Dagligvareåret 2025 har vært preget av store utskiftninger.
Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.
Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.
Se stor liste nederst over det som forsvant i 2025
NYHETSQUIZ uke 1: Hvor gammel må du være for å kjøpe energidrikk nå?
Slutten for 95-åringen
Det største sjokket for mange kom på sensommeren, da Orkla varslet slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.
Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.
– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.
Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.
Tapte «smørkrigen»
Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.
Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.
– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, erkjente Mills i september.
Den brutale «dødsraten»
Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.
– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. Men skal noe inn, må noe ut, sier Schjøll til Nettavisen.
Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.
Ringnes bekreftet trenden tidlig i år:
– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.
Trender som drepte varene
2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.
Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til renereprodukter, som Gilde Edel skinke og grovere pølser med mer kjøtt.
– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering, uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.
Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.
Hundrevis av varer må kuttes
De aller fleste nylanseringene kommer i de faste lanseringsvinduene, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.
Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.
Forbruksforsker Karl Fredrik Tangen har forklart det slik:
– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.
– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.
Disse merkene fikk færre varianter i 2025
Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:
Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.
Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.
Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.
Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.
Annet: Fun Light, Jif (plastflasker).
Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/
🔍 All Metadata (JSON)
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Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p>\n <p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792243\" inlineid=\"_f0f7bb6d-77d8-469f-8ae9-79db88cb4ac9\">\n <a href=\"/nyhetsquiz-uke-1-hvor-gammel-ma-du-vare-for-a-kjope-energidrikk-na/s/5-59-3792243\">NYHETSQUIZ uke 1: Hvor gammel må du være for å kjøpe energidrikk nå?</a>\n </amedia-embed></p>\n <h2>Slutten for 95-åringen</h2>\n <p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p>\n <p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792552\" inlineid=\"_f4352bff-ce5b-4480-8f2b-a962387f6840\">\n <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438846000/fred/2026/1/3/12/IMG_5688.JPG\">\n </amedia-embed></p>\n <p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p>\n <p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792555\" inlineid=\"_c135d519-4d91-4079-833a-89e2dc59b89b\">\n <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438848000/fred/2026/1/3/12/IMG_5687.JPG\">\n </amedia-embed></p>\n <h2><span>Tapte «smørkrigen»</span></h2>\n <p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p>\n <p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p>\n <p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">erkjente Mills i september.</a></p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792549\" inlineid=\"_db04851c-60dc-4d20-ab34-b3170fe7be90\">\n <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438845000/fred/2026/1/3/12/IMG_0078.JPG\">\n </amedia-embed></p>\n <h2>Den brutale «dødsraten»</h2>\n <p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p>\n <p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p>\n <p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p>\n <p>Ringnes bekreftet trenden tidlig i år:</p>\n <p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p>\n <h2>Trender som drepte varene</h2>\n <p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p>\n <p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p>\n <p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p>\n <p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p>\n <h2>Hundrevis av varer må kuttes</h2>\n <p>De aller fleste nylanseringene kommer i de faste <span data-text-explainer=\"Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.\">lanseringsvinduene</span>, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p>\n <p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p>\n <p>Forbruksforsker <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">Karl Fredrik Tangen har forklart det slik</a>:</p>\n <p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p>\n <p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p>\n <h2>Disse merkene fikk færre varianter i 2025</h2>\n <p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p>\n <p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p>\n <p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p>\n <p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p>\n <p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p>\n <p>Annet: Fun Light, Jif (plastflasker).</p>\n <p><br></p>\n <p><amedia-embed inlineid=\"28a1b9b6c99ac88d\">\n <a href=\"https://datawrapper.dwcdn.net/o0bQk/1/\">Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/</a>\n </amedia-embed></p>\n <p><br></p>\n</div>]]></api:body><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/fred/2026/1/3/12/IMG_7097.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/fred/2026/1/3/12/IMG_7097.JPG\" /><api:description><![CDATA[HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5670.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5670.jpg\" /><api:description><![CDATA[IKKE BARE NYTT: Butikkene reklamerer med nyheter. Samtidig kuttes en lang rekke varer fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_7098.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_7098.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0084.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0084.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0522.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0522.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0079.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0079.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0083.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0083.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5671.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5671.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5688.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5688.JPG\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5687.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5687.JPG\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0078.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0078.JPG\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5680.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5680.jpg\" /><api:description><![CDATA[PROTEIN: Helse er fortsatt en megatrend, og det lanseres stadig nye varianter.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5676.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5676.JPG\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5675.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5675.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8474.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8474.JPG\" /><api:description><![CDATA[KASTES UT: I butikkene fokuseres det naturlig nok på nyhetene og ikke på de mange varene som nå kuttet ut fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8494.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8494.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8492.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8492.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8483.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8483.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8481.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8481.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8490.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8490.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8487.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8487.JPG\" /><api:description><![CDATA[POPULÆR: Noen av nyhetene slår an. Her ser det ut til å gå unna av Tine sin nye iskaffe-variant]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8489.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8489.jpg\" /><api:description><![CDATA[MEIERI: I meierihyllene er det mange utskiftninger.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8488.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8488.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_0078.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_0078.JPG\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5688.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5688.JPG\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5687.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5687.JPG\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup></item>",
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<item><title>Høy «dødsrate»: Grandiosa, Freia, Tine</title><link>https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558</link><description><![CDATA[2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.]]></description><pubDate>Sat, 03 Jan 2026 12:15:19 +0100</pubDate><api:modifiedDate>Sat, 03 Jan 2026 12:42:42 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink="false">5-59-3792558</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div> <p>(<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880" rel="Follow">Nettavisen</a>) Dagligvareåret 2025 har vært preget av store utskiftninger.</p> <p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.</p> <p>Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p> <p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p> <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792243" inlineid="_f0f7bb6d-77d8-469f-8ae9-79db88cb4ac9"> <a href="/nyhetsquiz-uke-1-hvor-gammel-ma-du-vare-for-a-kjope-energidrikk-na/s/5-59-3792243">NYHETSQUIZ uke 1: Hvor gammel må du være for å kjøpe energidrikk nå?</a> </amedia-embed></p> <h2>Slutten for 95-åringen</h2> <p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p> <p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p> <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792552" inlineid="_f4352bff-ce5b-4480-8f2b-a962387f6840"> <img align="undefined" alt="" src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438846000/fred/2026/1/3/12/IMG_5688.JPG"> </amedia-embed></p> <p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p> <p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p> <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792555" inlineid="_c135d519-4d91-4079-833a-89e2dc59b89b"> <img align="undefined" alt="" src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438848000/fred/2026/1/3/12/IMG_5687.JPG"> </amedia-embed></p> <h2><span>Tapte «smørkrigen»</span></h2> <p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p> <p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p> <p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">erkjente Mills i september.</a></p> <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792549" inlineid="_db04851c-60dc-4d20-ab34-b3170fe7be90"> <img align="undefined" alt="" src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438845000/fred/2026/1/3/12/IMG_0078.JPG"> </amedia-embed></p> <h2>Den brutale «dødsraten»</h2> <p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p> <p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p> <p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p> <p>Ringnes bekreftet trenden tidlig i år:</p> <p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p> <h2>Trender som drepte varene</h2> <p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p> <p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p> <p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p> <p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p> <h2>Hundrevis av varer må kuttes</h2> <p>De aller fleste nylanseringene kommer i de faste <span data-text-explainer="Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.">lanseringsvinduene</span>, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p> <p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p> <p>Forbruksforsker <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">Karl Fredrik Tangen har forklart det slik</a>:</p> <p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p> <p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p> <h2>Disse merkene fikk færre varianter i 2025</h2> <p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p> <p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p> <p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p> <p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p> <p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p> <p>Annet: Fun Light, Jif (plastflasker).</p> <p><br></p> <p><amedia-embed inlineid="28a1b9b6c99ac88d"> <a href="https://datawrapper.dwcdn.net/o0bQk/1/">Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/</a> </amedia-embed></p> <p><br></p> </div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/fred/2026/1/3/12/IMG_7097.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/fred/2026/1/3/12/IMG_7097.JPG" /><api:description><![CDATA[HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5670.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5670.jpg" /><api:description><![CDATA[IKKE BARE NYTT: Butikkene reklamerer med nyheter. Samtidig kuttes en lang rekke varer fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_7098.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_7098.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0084.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0084.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0522.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0522.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0079.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0079.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0083.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0083.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5671.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5671.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5688.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5688.JPG" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5687.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5687.JPG" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0078.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0078.JPG" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5680.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5680.jpg" /><api:description><![CDATA[PROTEIN: Helse er fortsatt en megatrend, og det lanseres stadig nye varianter.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5676.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5676.JPG" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5675.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5675.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8474.JPG" /><api:multimediaGroup type="image"><api:multimedia 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/><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8490.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8490.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8487.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8487.JPG" /><api:description><![CDATA[POPULÆR: Noen av nyhetene slår an. Her ser det ut til å gå unna av Tine sin nye iskaffe-variant]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8489.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8489.jpg" /><api:description><![CDATA[MEIERI: I meierihyllene er det mange utskiftninger.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8488.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8488.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_0078.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_0078.JPG" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5688.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5688.JPG" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5687.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5687.JPG" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup></item>
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<li><a href="https://www.f-b.no/kultur-&-underholdning">Kultur & Underholdning</a></li>
<li><a href="http://www.f-b.no/video">FBTV</a></li>
<li><a href="/ffk/">FFK</a></li>
<li><a href="/stjernen/">Stjernen</a></li>
<li><a href="https://www.f-b.no/fbk">FBK</a></li>
<li><a href="https://open.spotify.com/show/7CJKujLFxINFP3G4zns6nw?si=185b28cc149d434b">Fotballmagasinet Podkast</a></li>
<li><a href="https://open.spotify.com/show/3fIgKe2jN6RiX3TZQ7lENH">René møter</a></li>
<li><a href="https://open.spotify.com/show/4uMtHDagEV432isKkyvWoa?si=bac925e0433d4c05">Ille.bra-podden</a></li>
</ul>
<h3 class="epaper-header">Papiravisen</h3>
<div class="epaper-list">
<div class="epaper epaper-current">
<a class="epaper-link" href="//eavis.f-b.no">
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<p class="epaper-title">Papiravisen (eAvis)</p>
</div>
</img></a>
</div>
<div class="epapers">
<a aria-label="Gå til www.f-b.no sin eAvis aviskiosk" class="epapers-link" href="https://www.f-b.no/vis/aviskiosk">
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<img alt="eAvis aviskiosk bilde" aria-hidden="true" class="epapers-image" loading="lazy" src="//www.e-pages.dk/avisanordland/4907/teasers/small.jpg">
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<div class="epapers-text">
<span class="epapers-label">ny!</span>
<p class="epapers-title">eAviser fra hele landet</p>
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</div>
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<ul>
<h2>Abonnement</h2>
<li><a href="//www.f-b.no/abo/">Min Side</a>
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<span class="ung1520-tag">NYHET</span>
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<h2 class="ung1520-title">UNG 15-20</h2>
<p class="ung1520-paragraph">Få gratis tilgang her</p>
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<em>FBTIPS</em> til
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Høy «dødsrate»: Grandiosa, Freia, Tine
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<span>HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.</span>
<span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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<span aria-hidden="true" class="article-byline-prefix">Av </span><a aria-label="Kontakt Erik Molland" class="article-byline-author" href="/vis/journalist/erik.molland@nettavisen.no" itemprop="url" rel="author">
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2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.
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<div class="brick-c-cpKPuu article-body"> <amedia-placeholder index="0" wordcount="0" /><p>(<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880" rel="Follow">Nettavisen</a>) Dagligvareåret 2025 har vært preget av store utskiftninger.</p><amedia-placeholder index="1" wordcount="11" /><p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.</p><amedia-placeholder index="2" wordcount="39" /><p>Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p><amedia-placeholder index="3" wordcount="70" /><p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p>
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<span>Les også</span>
<h3 itemprop="headline name"> NYHETSQUIZ uke 1: Hvor gammel må du være for å kjøpe energidrikk nå?</h3>
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<h2>Slutten for 95-åringen</h2><p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p><amedia-placeholder index="4" wordcount="101" /><p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>
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<span>VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.</span>
<span class="image-photographer">Foto: Orkla</span>
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<p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p><amedia-placeholder index="5" wordcount="171" /><p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p>
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<span>DYRT: Det er ganske friske priser som forlanges på Fnn.no.</span>
<span class="image-photographer">Foto: Skjermdump</span>
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<h2><span>Tapte «smørkrigen»</span></h2><p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p><amedia-placeholder index="6" wordcount="214" /><p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p><amedia-placeholder index="7" wordcount="248" /><p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">erkjente Mills i september.</a></p>
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<span>OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.</span>
<span class="image-photographer">Foto: Erik Molland (Nettavsien) / Skjermdump</span>
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<h2>Den brutale «dødsraten»</h2><p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p><amedia-placeholder index="8" wordcount="296" /><p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p><amedia-placeholder index="9" wordcount="330" /><p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p><amedia-placeholder index="10" wordcount="361" /><p>Ringnes bekreftet trenden tidlig i år:</p><amedia-placeholder index="11" wordcount="367" /><p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p><amedia-placeholder index="12" wordcount="388" /><h2>Trender som drepte varene</h2><p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p><amedia-placeholder index="13" wordcount="402" /><p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p><amedia-placeholder index="14" wordcount="431" /><p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p><amedia-placeholder index="15" wordcount="470" /><p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p><amedia-placeholder index="16" wordcount="504" /><h2>Hundrevis av varer må kuttes</h2><p>De aller fleste nylanseringene kommer i de faste <text-explainer class="text-explainer brick-c-AKVdz" data-explanation="<p>Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.</p>" data-title="lanseringsvinduene" />, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p><amedia-placeholder index="17" wordcount="550" /><p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p><amedia-placeholder index="18" wordcount="589" /><p>Forbruksforsker <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">Karl Fredrik Tangen har forklart det slik</a>:</p><amedia-placeholder index="19" wordcount="598" /><p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p><amedia-placeholder index="20" wordcount="623" /><p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p><amedia-placeholder index="21" wordcount="643" /><h2>Disse merkene fikk færre varianter i 2025</h2><p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p><amedia-placeholder index="22" wordcount="660" /><p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p><amedia-placeholder index="23" wordcount="671" /><p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p><amedia-placeholder index="24" wordcount="679" /><p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p><amedia-placeholder index="25" wordcount="688" /><p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p><amedia-placeholder index="26" wordcount="703" /><p>Annet: Fun Light, Jif (plastflasker).</p>
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"content" : "\\([Nettavisen](https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880)\\) Dagligvareåret 2025 har vært preget av store utskiftninger.\n\nGjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.\n\nDette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør\\-krig mot Tine.\n\n*Se stor liste nederst over det som forsvant i 2025*\n\nNYHETSQUIZ uke 1: Hvor gammel må du være for å kjøpe energidrikk nå?\n\n## Slutten for 95\\-åringen\n\nDet største sjokket for mange kom på sensommeren, da Orkla varslet[ slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824)\n\nSunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.\n\n– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.\n\nNyheten førte til hamstring\\-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.\n\n## Tapte «smørkrigen»\n\nDet er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.\n\nMills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.\n\n– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, [erkjente Mills i september.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824)\n\n## Den brutale «dødsraten»\n\nAlexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.\n\n– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. [Men skal noe inn, må noe ut, sier Schjøll til Nettavisen](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714).\n\nDette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.\n\nRingnes bekreftet trenden tidlig i år:\n\n– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. [Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714)\n\n## Trender som drepte varene\n\n2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.\n\nDette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til *renere*produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.\n\n– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,[ uttalte pressesjef hos Gilde\\-eier Nortura, John Trygve Tollefsen.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824)\n\nSamtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.\n\n## Hundrevis av varer må kuttes\n\nDe aller fleste nylanseringene kommer i de faste lanseringsvinduene, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.\n\nOg når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.\n\nForbruksforsker [Karl Fredrik Tangen har forklart det slik](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824):\n\n– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.\n\n– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.\n\n## Disse merkene fikk færre varianter i 2025\n\nSelv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:\n\nDrikke: Pepsi \\(Mango\\), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.\n\nSnacks og godteri: Freia Melkesjokolade \\(varianter\\), Kims, Nidar.\n\nMiddag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.\n\nMeieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills \\(No1\\), Sunda, Nøtte.\n\nAnnet: Fun Light, Jif \\(plastflasker\\).\n\nSmartembed for https://datawrapper.dwcdn.net/o0bQk/1/",
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"metadata" : "{\"raw_feed_item\":\"<item><title>Høy «dødsrate»: Grandiosa, Freia, Tine</title><link>https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558</link><description><![CDATA[2025 ble Ã¥ret der vi mÃ¥tte ta farvel med bÃ¥de 95 Ã¥r gamle klassikere og nysatsinger som aldri slo an.]]></description><pubDate>Sat, 03 Jan 2026 12:15:19 +0100</pubDate><api:modifiedDate>Sat, 03 Jan 2026 12:42:42 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-59-3792558</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p>(<a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880\\\" rel=\\\"Follow\\\">Nettavisen</a>) DagligvareÃ¥ret 2025 har vært preget av store utskiftninger.</p>\\n <p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn â og tilsvarende mange har mÃ¥ttet rydde plass og forlate butikkene for godt.</p>\\n <p>Dette er Ã¥ret vi mistet alt fra ikoniske pÃ¥leggsklassikere. Men ogsÃ¥ prestisjetunge nysatsinger mÃ¥tte finne seg i Ã¥ bli skrotet. Slik som da Mills prøve Ã¥ yppe til smør-krig mot Tine.</p>\\n <p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792243\\\" inlineid=\\\"_f0f7bb6d-77d8-469f-8ae9-79db88cb4ac9\\\">\\n <a href=\\\"/nyhetsquiz-uke-1-hvor-gammel-ma-du-vare-for-a-kjope-energidrikk-na/s/5-59-3792243\\\">NYHETSQUIZ uke 1: Hvor gammel mÃ¥ du være for Ã¥ kjøpe energidrikk nÃ¥?</a>\\n </amedia-embed></p>\\n <h2>Slutten for 95-Ã¥ringen</h2>\\n <p>Det største sjokket for mange kom pÃ¥ sensommeren, da Orkla varslet<a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\"> slutten for to virkelige veteraner i pÃ¥leggshyllen: Sunda og Nøtte.</a></p>\\n <p>Sunda hadde vært pÃ¥ norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Ã
rsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792552\\\" inlineid=\\\"_f4352bff-ce5b-4480-8f2b-a962387f6840\\\">\\n <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438846000/fred/2026/1/3/12/IMG_5688.JPG\\\">\\n </amedia-embed></p>\\n <p>â Maskinene disse produktene produseres pÃ¥ er gamle og mÃ¥ skiftes ut for Ã¥ kunne fortsette produksjonen. En sÃ¥ stor investering kan ikke forsvares for produkter med sÃ¥ lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p>\\n <p>Nyheten førte til hamstring-kaos, og bokser med det søte pÃ¥legget ble i en periode solgt til svimlende priser pÃ¥ Finn.no.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792555\\\" inlineid=\\\"_c135d519-4d91-4079-833a-89e2dc59b89b\\\">\\n <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438848000/fred/2026/1/3/12/IMG_5687.JPG\\\">\\n </amedia-embed></p>\\n <h2><span>Tapte «smørkrigen»</span></h2>\\n <p>Det er ikke bare gamle travere som har takket for seg. I 2025 sÃ¥ vi ogsÃ¥ at store aktører kan bomme med nysatsinger.</p>\\n <p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte Ã¥ utfordre Tines tilnærmede monopol pÃ¥ smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet Ã¥r.</p>\\n <p>â Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til Ã¥ forsvare en videre satsing der nÃ¥, <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\">erkjente Mills i september.</a></p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792549\\\" inlineid=\\\"_db04851c-60dc-4d20-ab34-b3170fe7be90\\\">\\n <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438845000/fred/2026/1/3/12/IMG_0078.JPG\\\">\\n </amedia-embed></p>\\n <h2>Den brutale «dødsraten»</h2>\\n <p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker pÃ¥ at den høye utskiftningstakten er en nødvendighet, men ogsÃ¥ en kostbar affære for leverandørene.</p>\\n <p>â Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og sÃ¥ slÃ¥r det ikke an. <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\\\" rel=\\\"Follow\\\">Men skal noe inn, mÃ¥ noe ut, sier Schjøll til Nettavisen</a>.</p>\\n <p>Dette rammet en rekke varianter fra kjente merkevarer gjennom Ã¥ret. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p>\\n <p>Ringnes bekreftet trenden tidlig i Ã¥r:</p>\\n <p>â HovedÃ¥rsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\\\" rel=\\\"Follow\\\">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p>\\n <h2>Trender som drepte varene</h2>\\n <p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p>\\n <p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for Ã¥ gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p>\\n <p>â Vi har lenge jobbet med Ã¥ utvikle vÃ¥re bearbeidede produkter i en sunnere retning. NÃ¥ har alternativer til tre av vÃ¥re favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p>\\n <p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra Ã¥ret som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p>\\n <h2>Hundrevis av varer mÃ¥ kuttes</h2>\\n <p>De aller fleste nylanseringene kommer i de faste <span data-text-explainer=\\\"Dette er faste perioder hvert Ã¥r, og leverandører mÃ¥ melde fra om nye produkter senest 15 uker før en lansering.\\\">lanseringsvinduene</span>, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn â en vare ut, som gjelder.</p>\\n <p>Og nÃ¥r hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to Ã¥r. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p>\\n <p>Forbruksforsker <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\">Karl Fredrik Tangen har forklart det slik</a>:</p>\\n <p>â Det er en mÃ¥te Ã¥ hype en kategori pÃ¥. Du lanserer en ny variant i et forsøk pÃ¥ Ã¥ fÃ¥ oppmerksomhet pÃ¥ hele kategorien.</p>\\n <p>â Mange nyheter er nyhet for nyhetens skyld, i stedet for Ã¥ være noe verden eller kundene faktisk hadde trengt.</p>\\n <h2>Disse merkene fikk færre varianter i 2025</h2>\\n <p>Selv om hovedproduktene bestÃ¥r, har følgende merkevarer fÃ¥tt barbert bort varianter og smaker i løpet av Ã¥ret:</p>\\n <p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p>\\n <p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p>\\n <p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p>\\n <p>Meieri og pÃ¥legg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p>\\n <p>Annet: Fun Light, Jif (plastflasker).</p>\\n <p><br></p>\\n <p><amedia-embed inlineid=\\\"28a1b9b6c99ac88d\\\">\\n <a href=\\\"https://datawrapper.dwcdn.net/o0bQk/1/\\\">Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/</a>\\n </amedia-embed></p>\\n <p><br></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/fred/2026/1/3/12/IMG_7097.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/fred/2026/1/3/12/IMG_7097.JPG\\\" /><api:description><![CDATA[HELT BORTE: I denne hylle kunne man før finne Sunda-pÃ¥legg. I 2025 ble det borte etter 95 Ã¥r pÃ¥ markedet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5670.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5670.jpg\\\" /><api:description><![CDATA[IKKE BARE NYTT: Butikkene reklamerer med nyheter. Samtidig kuttes en lang rekke varer fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_7098.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_7098.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0084.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0084.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0522.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0522.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0079.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0079.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0083.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0083.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5671.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/16/IMG_5671.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5688.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5688.JPG\\\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange Ã¥r. Sunda rakk nesten Ã¥ runde 100 Ã¥r.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5687.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5687.JPG\\\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges pÃ¥ Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\\\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange Ã¥r. Sunda rakk nesten Ã¥ runde 100 Ã¥r.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0078.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920865/nett/2025/12/30/13/IMG_0078.JPG\\\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt pÃ¥ med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5680.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5680.jpg\\\" /><api:description><![CDATA[PROTEIN: Helse er fortsatt en megatrend, og det lanseres stadig nye varianter.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5676.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5676.JPG\\\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt pÃ¥ med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5675.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5675.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8474.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8474.JPG\\\" /><api:description><![CDATA[KASTES UT: I butikkene fokuseres det naturlig nok pÃ¥ nyhetene og ikke pÃ¥ de mange varene som nÃ¥ kuttet ut fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8494.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8494.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8492.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8492.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8483.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8483.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8481.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8481.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8490.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8490.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8487.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8487.JPG\\\" /><api:description><![CDATA[POPULÃR: Noen av nyhetene slÃ¥r an. Her ser det ut til Ã¥ gÃ¥ unna av Tine sin nye iskaffe-variant]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8489.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8489.jpg\\\" /><api:description><![CDATA[MEIERI: I meierihyllene er det mange utskiftninger.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8488.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/nett/2025/2/22/17/IMG_8488.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_0078.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_0078.JPG\\\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt pÃ¥ med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5688.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5688.JPG\\\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange Ã¥r. Sunda rakk nesten Ã¥ runde 100 Ã¥r.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5687.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767442920866/fred/2026/1/3/12/IMG_5687.JPG\\\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges pÃ¥ Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup></item>\",\"og\":{}}",
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d=\"M0,30.91H36c27.12,0,13.56-43.39-2.71-27.12L0,33.63\" />\n </svg>\n <span class=\"button-text\">Meny</span>\n </button>\n </amedia-menutrigger> </amedia-menubar>\n </div>\n <amedia-menu-container>\n <div aria-hidden=\"true\" class=\"amedia-menu\" id=\"amediamenu\">\n <div class=\"columns\">\n <div class=\"column column3\">\n \n \n <div class=\"searchbox\">\n <form action=\"/sok\" class=\"large\">\n <brick-input data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n \n <brick-input data-type=\"submit\" data-value=\"Søk\" />\n </form>\n </div> <h2>Aktuelle temaer</h2>\n <ul class=\"topics lp_topics\">\n <li><a href=\"https://www.f-b.no/fbs-nyhetsquiz\">Lokale quizer</a></li>\n <li><a href=\"https://www.f-b.no/bildereportasje\">Bildereportasjer</a></li>\n <li><a href=\"https://www.f-b.no/kultur-&-underholdning\">Kultur & Underholdning</a></li>\n <li><a href=\"http://www.f-b.no/video\">FBTV</a></li>\n <li><a href=\"/ffk/\">FFK</a></li>\n <li><a href=\"/stjernen/\">Stjernen</a></li>\n <li><a href=\"https://www.f-b.no/fbk\">FBK</a></li>\n <li><a href=\"https://open.spotify.com/show/7CJKujLFxINFP3G4zns6nw?si=185b28cc149d434b\">Fotballmagasinet Podkast</a></li>\n <li><a href=\"https://open.spotify.com/show/3fIgKe2jN6RiX3TZQ7lENH\">René møter</a></li>\n <li><a href=\"https://open.spotify.com/show/4uMtHDagEV432isKkyvWoa?si=bac925e0433d4c05\">Ille.bra-podden</a></li>\n </ul>\n <h3 class=\"epaper-header\">Papiravisen</h3>\n <div class=\"epaper-list\">\n <div class=\"epaper epaper-current\">\n <a class=\"epaper-link\" href=\"//eavis.f-b.no\">\n <img alt=\"Gå til eAvis\" class=\"epaper-image\" loading=\"lazy\" src=\"//www.e-pages.dk/fredriksstadblad/2906/teasers/small.jpg\">\n <div class=\"epaper-text\">\n <p class=\"epaper-title\">Papiravisen (eAvis)</p>\n </div>\n </img></a>\n </div>\n <div class=\"epapers\">\n <a aria-label=\"Gå til www.f-b.no sin eAvis aviskiosk\" class=\"epapers-link\" href=\"https://www.f-b.no/vis/aviskiosk\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7061/teasers/small.jpg\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8227/teasers/small.jpg\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4907/teasers/small.jpg\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20095/teasers/small.jpg\">\n <div class=\"epapers-text\">\n <span class=\"epapers-label\">ny!</span>\n <p class=\"epapers-title\">eAviser fra hele landet</p>\n </div>\n </img></img></img></img></a>\n </div>\n </div>\n </div>\n <div class=\"column column4\">\n <div class=\"amedia-abomenu\">\n <ul>\n <h2>Abonnement</h2>\n <li><a href=\"//www.f-b.no/abo/\">Min Side</a>\n <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n <li><a href=\"//www.f-b.no/vis/info/qa\">Ofte stilte spørsmål</a>\n </li></li></li></li></ul>\n </div>\n <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n <span class=\"ung1520-tag\">NYHET</span>\n <div class=\"ung1520-text\">\n <div>\n <h2 class=\"ung1520-title\">UNG 15-20</h2>\n <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n </div>\n <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n </svg>\n </div>\n </a>\n <div 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1.336.892.218 1.917.323 3.066.323h3.228c1.215 0 2.117-.105 2.686-.323v10.312zM50.2587 20.1118H29.8476V0h-9.484v20.1118H0V29.58h20.3636v20.5952h9.484V29.58h20.4111v-9.4682z\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <path d=\"M0 0h200v145H0z\" fill=\"#fff\" />\n </clipPath>\n </defs>\n </svg>\n <a class=\"content\" href=\"https://www.alt.no?amedia_referrer=www.f-b.no\">\n <span>ALT</span>\n <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g clip-path=\"url(#clip0)\">\n <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n <a class=\"content\" href=\"https://www.direktesport.no?amedia_referrer=www.f-b.no\">\n <span>Direktesport</span>\n <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g clip-path=\"url(#clip0)\">\n <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n <a class=\"content\" href=\"https://www.untold.app?amedia_referrer=www.f-b.no\">\n <span>Untold</span>\n <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g clip-path=\"url(#clip0)\">\n <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n </div> </div>\n <div class=\"column column1\">\n <div class=\"tip-us\">\n <h2>Tips oss!</h2>\n <div class=\"panel\">\n <dl>\n <dd>\n <a href=\"sms:2005\">\n <em>FBTIPS</em> til\n <em>2005</em>\n </a>\n </dd>\n <dd>\n <a class=\"phone\" href=\"tel:02303\">\n <span>02303</span>\n </a>\n </dd>\n <dd>\n <a href=\"mailto:tips@f-b.no\">\n tips@f-b.no\n </a>\n </dd>\n <dd>\n <a class=\"tipsLink\" href=\"/vis/info/tips-oss\">\n Send tips her</a>\n \n </dd>\n </dl>\n </div>\n </div>\n <div class=\"customer-service\">\n <h2>Kundeservice</h2>\n <ul class=\"panel\">\n <li><a class=\"phone\" href=\"tel:69 20 41 30\"><span>69 20 41 30</span></a></li>\n <li><a href=\"/vis/info/kontakt-kundesenteret\">Trenger du hjelp? Ta kontakt med oss her 💬</a></li>\n </ul>\n </div> <div class=\"advertising\">\n <h2>Annonsering</h2>\n <ul class=\"panel\">\n <li><a href=\"/avisrubrikk\">Rubrikkannonse</a></li>\n <li><a href=\"https://www.amediaannonse.no/vare-aviser/f-b\">Bedrift</a></li>\n </ul>\n </div>\n </div>\n <div class=\"column column2\">\n <div class=\"share\">\n <h2>Del med oss</h2>\n <ul class=\"panel\">\n <li>\n <a class=\"sendgreet\" href=\"/vis/personalia/\">Send hilsen</a>\n </li>\n <li>\n <a class=\"writeletter\" href=\"/vis/skrivinnlegg/\">Skriv debattinnlegg</a>\n </li>\n </ul>\n </div>\n \n <div class=\"follow\">\n <h2>Følg oss</h2>\n <ul class=\"panel\">\n <li>\n <a aria-label=\"Følg oss på facebook\" class=\"facebook\" href=\"https://www.facebook.com/fredrikstadblad\" />\n </li>\n <li>\n <a aria-label=\"Følg oss på twitter\" class=\"twitter\" href=\"https://twitter.com/FrBlad\" />\n </li>\n <li>\n <a aria-label=\"Følg oss på instagram\" class=\"instagram\" 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class=\"panel\">\n <li><a href=\"https://www.f-b.no/vis/info/ansatte\">Ansatte i Fredriksstad Blad</a>\n <li><a href=\"https://www.f-b.no/bildeserier/\">Bildereportasjer</a>\n <li><a href=\"https://www.f-b.no/debatt/\">Debatt</a>\n <li><a href=\"https://www.f-b.no/vis/tema/oppgaver\">Digitalt kryssord og Sudoku</a>\n <li><a href=\"https://www.direktesport.no/?amedia_referrer=www.f-b.no\">Direktesport</a>\n <li><a href=\"https://www.f-b.no/vis/dodsannonser/\">Dødsannonser</a>\n <li><a href=\"https://www.f-b.no/vis/eiendomtilsalgs\">Eiendom til salgs</a>\n <li><a href=\"https://www.f-b.no/vis/eiendomsoverdragelser\">Eiendomsoverdragelser</a>\n <li><a href=\"https://www.f-b.no/fbk\">FBK</a>\n <li><a href=\"https://www.f-b.no/video\">FBTV</a>\n <li><a href=\"https://www.f-b.no/ffk/\">FFK</a>\n <li><a href=\"https://live.f-b.no/fotball\">Fotball live</a>\n <li><a href=\"https://open.spotify.com/show/7CJKujLFxINFP3G4zns6nw?si=b6f250e72627417c\">Fotballmagasinet podkast</a>\n <li><a 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article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n <meta content=\"story\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"free\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#contentModel\" />\n\n<meta content=\"full\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#presentationMode\" />\n\n<meta content=\"5-59-3792558\" itemprop=\"identifier\" />\n\n\n <meta content=\"Forbruker og livsstil,Dagligvare,Handel,\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#tags\" />\n\n <div class=\"inner-article brick-c-iiMrlK\">\n <!-- Default toppbanner-->\n <div class=\"article--c-ejfDXW\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"toppbanner\" publication=\"www.f-b.no\" /></div>\n <!-- Default skyscraperads-->\n <div class=\"article-skyscraper-left\">\n <div class=\"article-skyscraper-left--inner skyscraper-ads-container-left\">\n <div class=\"top-sky-container\">\n <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-left\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.f-b.no\" /></div>\n </div>\n </div>\n</div>\n <div class=\"skyscraper-ads-container\">\n <div class=\"article-skyscraper-right--inner skyscraper-ads-container-right\">\n <div class=\"top-sky-container\">\n <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-right\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.f-b.no\" /></div>\n </div>\n </div>\n</div>\n\n <div class=\"article-spacer\" />\n \n <ul class=\"brick-c-fgvofI article-tags-top \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Forbruker og livsstil\" data-link=\"/tag/forbruker-og-livsstil\" data-size=\"large\" data-text=\"Forbruker og livsstil\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Forbruker og livsstil\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/forbruker-og-livsstil\" role=\"link\" tabindex=\"0\">Forbruker og livsstil</a></brick-tag-v0>\n </li>\n </ul>\n \n <div class=\"title-wrap brick-c-eWHWbH\">\n <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n \n Høy «dødsrate»: Grandiosa, Freia, Tine\n </h1>\n </div>\n \n\n <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n \n\n <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n <!-- If mulitple images in topRelation, show slider -->\n \n <!-- Single image -->\n \n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" 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Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"3024\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=503B12 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"3024\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=503B12 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n </click-enlarge>\n \n <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n <div class=\"caption-content\">\n \n <span>HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.</span>\n <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n </div>\n </div>\n </div> \n \n </div>\n\n <div class=\"article-top brick-c-bBkcgC\">\n <!-- Article Meta-->\n \n <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n \n <address aria-label=\"Journalist\" class=\"article-meta-byline brick-c-gsyPiU story-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><a aria-label=\"Kontakt Erik Molland\" class=\"article-byline-author\" href=\"/vis/journalist/erik.molland@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n \n\n <span class=\"article-byline-name\" itemprop=\"name\">Erik Molland</span>\n </a>\n </address>\n <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-03T11:42:42.000Z\" data-display-date=\"03.01.26 12:42\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-03T11:42:42.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>03.01.26 12:42</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-03T12:15:19.000+0100\" data-display-date=\"03.01.26 12:15\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-03T12:15:19.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>03.01.26 12:15</time></brick-published-v4></div>\n \n <div class=\"article-meta-share\">\n \n <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Høy «dødsrate»: Grandiosa, Freia, Tine\" data-url=\"https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Del</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share-url\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Kopier</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n </div>\n \n </div>\n \n \n <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n \n <div class=\"lead-text-wrap brick-c-bRpTKa\">\n <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n \n 2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.\n </p>\n </div>\n \n <!-- Icon for premium articles -->\n \n </div>\n\n \n <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n <!-- Commercial label top -->\n \n <!-- Smartembeds automated-->\n \n\n <!-- For Opinion, otherwise empty -->\n \n <!-- Article body -->\n <div class=\"brick-c-cpKPuu article-body\"> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>(<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880\" rel=\"Follow\">Nettavisen</a>) Dagligvareåret 2025 har vært preget av store utskiftninger.</p><amedia-placeholder index=\"1\" wordcount=\"11\" /><p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.</p><amedia-placeholder index=\"2\" wordcount=\"39\" /><p>Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p><amedia-placeholder index=\"3\" wordcount=\"70\" /><p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p>\n <a class=\"related-teaser has-image default-story-teaser article--c-eRUmMG article--c-eRUmMG-jKCPdD-design-default\" href=\"//www.f-b.no/5-59-3792243\">\n <article itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n <div class=\"premium-wrapper premium-icon\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"For abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-labelledby=\"title-5416my8r9u7\" role=\"graphics-symbol\">\n <title id=\"title-5416my8r9u7\" style=\"display: inline;\">For abonnenter</title>\n <use href=\"#plus\" />\n </svg>\n </div>\n </brick-icon-v2></div>\n <figure>\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/fred/2026/1/2/15/cueres_scp-mangler_navn_U1K0FRW15C4.jpg?chk=FBE6A0\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/fred/2026/1/2/15/cueres_scp-mangler_navn_U1K0FRW15C4.jpg?chk=FBE6A0 400w\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" loading=\"lazy\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/fred/2026/1/2/15/cueres_scp-mangler_navn_U1K0FRW15C4.jpg?chk=FBE6A0\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/fred/2026/1/2/15/cueres_scp-mangler_navn_U1K0FRW15C4.jpg?chk=FBE6A0 400w\" style=\"\" /></brick-image-v5>\n </figure>\n <div class=\"title-wrapper\">\n <span>Les også</span>\n \n <h3 itemprop=\"headline name\"> NYHETSQUIZ uke 1: Hvor gammel må du være for å kjøpe energidrikk nå?</h3>\n </div>\n </article>\n </a>\n <h2>Slutten for 95-åringen</h2><p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p><amedia-placeholder index=\"4\" wordcount=\"101\" /><p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>\n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B\" itemprop=\"image\" />\n <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=0BD17E 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=0BD17E 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n </click-enlarge>\n \n <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n <div class=\"caption-content\">\n \n <span>VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.</span>\n <span class=\"image-photographer\">Foto: Orkla</span>\n </div>\n </div>\n </div> \n <p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p><amedia-placeholder index=\"5\" wordcount=\"171\" /><p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p>\n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A\" itemprop=\"image\" />\n <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D0F1A4 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D0F1A4 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n </click-enlarge>\n \n <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n <div class=\"caption-content\">\n \n <span>DYRT: Det er ganske friske priser som forlanges på Fnn.no.</span>\n <span class=\"image-photographer\">Foto: Skjermdump</span>\n </div>\n </div>\n </div> \n <h2><span>Tapte «smørkrigen»</span></h2><p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p><amedia-placeholder index=\"6\" wordcount=\"214\" /><p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p><amedia-placeholder index=\"7\" wordcount=\"248\" /><p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">erkjente Mills i september.</a></p>\n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74\" itemprop=\"image\" />\n <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=6ADB6C 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=6ADB6C 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n </click-enlarge>\n \n <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n <div class=\"caption-content\">\n \n <span>OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.</span>\n <span class=\"image-photographer\">Foto: Erik Molland (Nettavsien) / Skjermdump</span>\n </div>\n </div>\n </div> \n <h2>Den brutale «dødsraten»</h2><p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p><amedia-placeholder index=\"8\" wordcount=\"296\" /><p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p><amedia-placeholder index=\"9\" wordcount=\"330\" /><p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p><amedia-placeholder index=\"10\" wordcount=\"361\" /><p>Ringnes bekreftet trenden tidlig i år:</p><amedia-placeholder index=\"11\" wordcount=\"367\" /><p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p><amedia-placeholder index=\"12\" wordcount=\"388\" /><h2>Trender som drepte varene</h2><p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p><amedia-placeholder index=\"13\" wordcount=\"402\" /><p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p><amedia-placeholder index=\"14\" wordcount=\"431\" /><p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p><amedia-placeholder index=\"15\" wordcount=\"470\" /><p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p><amedia-placeholder index=\"16\" wordcount=\"504\" /><h2>Hundrevis av varer må kuttes</h2><p>De aller fleste nylanseringene kommer i de faste <text-explainer class=\"text-explainer brick-c-AKVdz\" data-explanation=\"<p>Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.</p>\" data-title=\"lanseringsvinduene\" />, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p><amedia-placeholder index=\"17\" wordcount=\"550\" /><p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p><amedia-placeholder index=\"18\" wordcount=\"589\" /><p>Forbruksforsker <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">Karl Fredrik Tangen har forklart det slik</a>:</p><amedia-placeholder index=\"19\" wordcount=\"598\" /><p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p><amedia-placeholder index=\"20\" wordcount=\"623\" /><p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p><amedia-placeholder index=\"21\" wordcount=\"643\" /><h2>Disse merkene fikk færre varianter i 2025</h2><p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p><amedia-placeholder index=\"22\" wordcount=\"660\" /><p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p><amedia-placeholder index=\"23\" wordcount=\"671\" /><p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p><amedia-placeholder index=\"24\" wordcount=\"679\" /><p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p><amedia-placeholder index=\"25\" wordcount=\"688\" /><p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p><amedia-placeholder index=\"26\" wordcount=\"703\" /><p>Annet: Fun Light, Jif (plastflasker).</p>\n \n <amedia-smartembed class=\"lp_smartembed_smartembed-datawrapper\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n <meta content=\"smartembed\" itemprop=\"adpType\" />\n <meta content=\"smartembed-datawrapper\" itemprop=\"name\" />\n <meta content=\"https://datawrapper.dwcdn.net/o0bQk/1/\" itemprop=\"url\" />\n \n \n <iframe class=\"smartembed-iframe\" id=\"mnemonic-iframe-c6c28df7-edaf-489e-ab55-932a76e72db9\" src=\"https://smartembeddatawrapper.getbagera.no/api/mnemonic/v2/render-iframe/?url=https%3A%2F%2Fdatawrapper.dwcdn.net%2Fo0bQk%2F1%2F&publication=www.f-b.no&id=smartembed-datawrapper\" title=\"Embedded content\" />\n \n \n </amedia-smartembed>\n\n</div> \n <ul class=\"brick-c-fgvofI article-tags-bottom \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Forbruker og livsstil\" data-link=\"/tag/forbruker-og-livsstil\" data-size=\"small\" data-text=\"Forbruker og livsstil\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Forbruker og livsstil\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/forbruker-og-livsstil\" role=\"link\" tabindex=\"0\">Forbruker og livsstil</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Dagligvare\" data-link=\"/tag/dagligvare\" data-size=\"small\" data-text=\"Dagligvare\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Dagligvare\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/dagligvare\" role=\"link\" tabindex=\"0\">Dagligvare</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Handel\" data-link=\"/tag/handel\" data-size=\"small\" data-text=\"Handel\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Handel\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/handel\" role=\"link\" tabindex=\"0\">Handel</a></brick-tag-v0>\n </li>\n </ul>\n \n <!-- Commercial label bottom -->\n \n <!-- Call to action button for Meninger/Opinion -->\n <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n <div id=\"fb-root\" />\n \n\n <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/fredrikstadblad\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n </div>\n \n </div>\n</article>\n\n <!-- AMEDIA-COMPONENT-END -->\n <div class=\"comments-section\" id=\"maelstrom-comments-section\">\n <div class=\"am-commentArea\" id=\"am-commentArea\">\n <div class=\"am-commentArea-inner\">\n <h2 class=\"am-commentsTitle\">Kommentarer til denne saken</h2>\n <section class=\"am-comments\" id=\"am-comments\">\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"widgets\">\n <div data-na-comments-publication=\"www.f-b.no\" data-na-comments-url=\"//www.f-b.no/5-59-3792558\" id=\"na-comments\">\n </div>\n \n</div>\n <!-- AMEDIA-COMPONENT-END -->\n </section>\n </div>\n </div>\n </div>\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"foxfield_comments-button-container\" style=\"padding-block-end: 50px; 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--_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:38;\n --_teaser-title-length-percentage:2.63;\n --_teaser-long-word:9.09\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"free\" itemprop=\"contentModel\" />\n <meta content=\"5-59-3792558\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/12/IMG_7097.JPG\" data-srcsize=\"480\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"3024\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/12/IMG_7097.JPG\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n \n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Høy «dødsrate»: Grandiosa, Freia, Tine</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-59-3792517\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa has-image \n brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"9\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:68;\n --_teaser-title-length-percentage:1.47;\n --_teaser-long-word:8.33\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"paywall\" itemprop=\"contentModel\" />\n <meta content=\"5-59-3792517\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/personbil-havnet-i-bekk-etter-ulykke/s/5-59-3792517\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"1536\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/10/604698f7-9199-4925-b0be-acfcc433b376.jpg\" data-srcsize=\"480\" data-width=\"2048\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"1536\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/10/604698f7-9199-4925-b0be-acfcc433b376.jpg\" style=\"--brick-image-ratio: 2048 / 1536;\" width=\"2048\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-fkGePD\">\n <svg aria-labelledby=\"title-xjvxcv0dap\" role=\"graphics-symbol\">\n <title id=\"title-xjvxcv0dap\" style=\"display: inline;\">Artikkelen er for abonnenter</title>\n <use href=\"#plus\" />\n </svg>\n </div>\n </brick-icon-v2></div></div>\n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Personbil havnet i bekk etter ulykke: – Veldig dårlige kjøreforhold</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-59-3792243\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa has-image \n brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"13\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); 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"source_updated_at" : "2026-01-03 11:15:19",
"summary" : "2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.",
"tags" : null,
"title" : "Høy «dødsrate»: Grandiosa, Freia, Tine",
"twitter_title" : null,
"version" : 2
}
Version 1
2026-01-03 11:27:55
Høy «dødsrate»: Grandiosa, Freia, Tine
NEW
PLUS
Author: Erik Molland
Published: 2026-01-03 11:15:19
Updated: 2026-01-03 11:15:19
📝 Summary
2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.
📄 Full Content (5337 chars)
(Nettavisen) Dagligvareåret 2025 har vært preget av store utskiftninger.
Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.
Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.
Se stor liste nederst over det som forsvant i 2025
Slutten for 95-åringen
Det største sjokket for mange kom på sensommeren, da Orkla varslet slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.
Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.
– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.
Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.
Tapte «smørkrigen»
Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.
Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.
– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, erkjente Mills i september.
Den brutale «dødsraten»
Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.
– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. Men skal noe inn, må noe ut, sier Schjøll til Nettavisen.
Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.
Ringnes bekreftet trenden tidlig i år:
– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.
Trender som drepte varene
2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.
Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til renereprodukter, som Gilde Edel skinke og grovere pølser med mer kjøtt.
– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering, uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.
Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.
Hundrevis av varer må kuttes
De aller fleste nylanseringene kommer i de faste lanseringsvinduene, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.
Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.
Forbruksforsker Karl Fredrik Tangen har forklart det slik:
– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.
– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.
Disse merkene fikk færre varianter i 2025
Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:
Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.
Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.
Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.
Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.
Annet: Fun Light, Jif (plastflasker).
Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/
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"raw_feed_item" : "<item><title>Høy «dødsrate»: Grandiosa, Freia, Tine</title><link>https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558</link><description><![CDATA[2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.]]></description><pubDate>Sat, 03 Jan 2026 12:15:19 +0100</pubDate><api:modifiedDate>Sat, 03 Jan 2026 12:15:19 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\"false\">5-59-3792558</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\n <p>(<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880\" rel=\"Follow\">Nettavisen</a>) Dagligvareåret 2025 har vært preget av store utskiftninger.</p>\n <p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.</p>\n <p>Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p>\n <p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p>\n <h2>Slutten for 95-åringen</h2>\n <p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p>\n <p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792552\" inlineid=\"_f4352bff-ce5b-4480-8f2b-a962387f6840\">\n <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438846000/fred/2026/1/3/12/IMG_5688.JPG\">\n </amedia-embed></p>\n <p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p>\n <p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792555\" inlineid=\"_c135d519-4d91-4079-833a-89e2dc59b89b\">\n <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438848000/fred/2026/1/3/12/IMG_5687.JPG\">\n </amedia-embed></p>\n <h2><span>Tapte «smørkrigen»</span></h2>\n <p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p>\n <p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p>\n <p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">erkjente Mills i september.</a></p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792549\" inlineid=\"_db04851c-60dc-4d20-ab34-b3170fe7be90\">\n <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438845000/fred/2026/1/3/12/IMG_0078.JPG\">\n </amedia-embed></p>\n <h2>Den brutale «dødsraten»</h2>\n <p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p>\n <p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p>\n <p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p>\n <p>Ringnes bekreftet trenden tidlig i år:</p>\n <p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p>\n <h2>Trender som drepte varene</h2>\n <p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p>\n <p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p>\n <p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p>\n <p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p>\n <h2>Hundrevis av varer må kuttes</h2>\n <p>De aller fleste nylanseringene kommer i de faste <span data-text-explainer=\"Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.\">lanseringsvinduene</span>, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p>\n <p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p>\n <p>Forbruksforsker <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">Karl Fredrik Tangen har forklart det slik</a>:</p>\n <p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p>\n <p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p>\n <h2>Disse merkene fikk færre varianter i 2025</h2>\n <p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p>\n <p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p>\n <p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p>\n <p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p>\n <p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p>\n <p>Annet: Fun Light, Jif (plastflasker).</p>\n <p><br></p>\n <p><amedia-embed inlineid=\"28a1b9b6c99ac88d\">\n <a href=\"https://datawrapper.dwcdn.net/o0bQk/1/\">Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/</a>\n </amedia-embed></p>\n <p><br></p>\n</div>]]></api:body><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/fred/2026/1/3/12/IMG_7097.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/fred/2026/1/3/12/IMG_7097.JPG\" /><api:description><![CDATA[HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5670.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5670.jpg\" /><api:description><![CDATA[IKKE BARE NYTT: Butikkene reklamerer med nyheter. Samtidig kuttes en lang rekke varer fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_7098.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_7098.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0084.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0084.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0522.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0522.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0079.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0079.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0083.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0083.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5671.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5671.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5688.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5688.JPG\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5687.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5687.JPG\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/12/30/13/IMG_0078.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/12/30/13/IMG_0078.JPG\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5680.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5680.jpg\" /><api:description><![CDATA[PROTEIN: Helse er fortsatt en megatrend, og det lanseres stadig nye varianter.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5676.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5676.JPG\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5675.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5675.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8474.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8474.JPG\" /><api:description><![CDATA[KASTES UT: I butikkene fokuseres det naturlig nok på nyhetene og ikke på de mange varene som nå kuttet ut fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8494.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8494.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8492.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8492.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8483.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8483.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8481.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8481.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8490.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8490.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8487.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8487.JPG\" /><api:description><![CDATA[POPULÆR: Noen av nyhetene slår an. Her ser det ut til å gå unna av Tine sin nye iskaffe-variant]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8489.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8489.jpg\" /><api:description><![CDATA[MEIERI: I meierihyllene er det mange utskiftninger.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8488.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8488.JPG\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_0078.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_0078.JPG\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5688.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5688.JPG\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5687.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5687.JPG\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup></item>"
}
📰 Original Feed Item XML
<item><title>Høy «dødsrate»: Grandiosa, Freia, Tine</title><link>https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558</link><description><![CDATA[2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.]]></description><pubDate>Sat, 03 Jan 2026 12:15:19 +0100</pubDate><api:modifiedDate>Sat, 03 Jan 2026 12:15:19 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink="false">5-59-3792558</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div> <p>(<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880" rel="Follow">Nettavisen</a>) Dagligvareåret 2025 har vært preget av store utskiftninger.</p> <p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.</p> <p>Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p> <p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p> <h2>Slutten for 95-åringen</h2> <p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p> <p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p> <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792552" inlineid="_f4352bff-ce5b-4480-8f2b-a962387f6840"> <img align="undefined" alt="" src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438846000/fred/2026/1/3/12/IMG_5688.JPG"> </amedia-embed></p> <p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p> <p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p> <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792555" inlineid="_c135d519-4d91-4079-833a-89e2dc59b89b"> <img align="undefined" alt="" src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438848000/fred/2026/1/3/12/IMG_5687.JPG"> </amedia-embed></p> <h2><span>Tapte «smørkrigen»</span></h2> <p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p> <p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p> <p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">erkjente Mills i september.</a></p> <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792549" inlineid="_db04851c-60dc-4d20-ab34-b3170fe7be90"> <img align="undefined" alt="" src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438845000/fred/2026/1/3/12/IMG_0078.JPG"> </amedia-embed></p> <h2>Den brutale «dødsraten»</h2> <p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p> <p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p> <p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p> <p>Ringnes bekreftet trenden tidlig i år:</p> <p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p> <h2>Trender som drepte varene</h2> <p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p> <p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p> <p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p> <p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p> <h2>Hundrevis av varer må kuttes</h2> <p>De aller fleste nylanseringene kommer i de faste <span data-text-explainer="Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.">lanseringsvinduene</span>, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p> <p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p> <p>Forbruksforsker <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">Karl Fredrik Tangen har forklart det slik</a>:</p> <p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p> <p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p> <h2>Disse merkene fikk færre varianter i 2025</h2> <p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p> <p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p> <p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p> <p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p> <p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p> <p>Annet: Fun Light, Jif (plastflasker).</p> <p><br></p> <p><amedia-embed inlineid="28a1b9b6c99ac88d"> <a href="https://datawrapper.dwcdn.net/o0bQk/1/">Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/</a> </amedia-embed></p> <p><br></p> </div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/fred/2026/1/3/12/IMG_7097.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/fred/2026/1/3/12/IMG_7097.JPG" /><api:description><![CDATA[HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5670.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5670.jpg" /><api:description><![CDATA[IKKE BARE NYTT: Butikkene reklamerer med nyheter. Samtidig kuttes en lang rekke varer fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_7098.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_7098.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0084.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0084.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0522.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0522.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0079.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0079.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0083.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0083.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5671.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5671.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5688.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5688.JPG" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5687.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5687.JPG" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/12/30/13/IMG_0078.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/12/30/13/IMG_0078.JPG" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5680.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5680.jpg" /><api:description><![CDATA[PROTEIN: Helse er fortsatt en megatrend, og det lanseres stadig nye varianter.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5676.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5676.JPG" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5675.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5675.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8474.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8474.JPG" /><api:description><![CDATA[KASTES UT: I butikkene fokuseres det naturlig nok på nyhetene og ikke på de mange varene som nå kuttet ut fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8494.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8494.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8492.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8492.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8483.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8483.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8481.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8481.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8490.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8490.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8487.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8487.JPG" /><api:description><![CDATA[POPULÆR: Noen av nyhetene slår an. Her ser det ut til å gå unna av Tine sin nye iskaffe-variant]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8489.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8489.jpg" /><api:description><![CDATA[MEIERI: I meierihyllene er det mange utskiftninger.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8488.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8488.JPG" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_0078.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_0078.JPG" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5688.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5688.JPG" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5687.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5687.JPG" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges på Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup></item>
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<brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 1: Forbruker og livsstil" data-link="/tag/forbruker-og-livsstil" data-size="large" data-text="Forbruker og livsstil" data-version="prominent" is-rendered="true"><a aria-label="Emne 1: Forbruker og livsstil" data-size="large" data-version="prominent" href="/tag/forbruker-og-livsstil" role="link" tabindex="0">Forbruker og livsstil</a></brick-tag-v0>
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Høy «dødsrate»: Grandiosa, Freia, Tine
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<span>HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.</span>
<span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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<span aria-hidden="true" class="article-byline-prefix">Av </span><a aria-label="Kontakt Erik Molland" class="article-byline-author" href="/vis/journalist/erik.molland@nettavisen.no" itemprop="url" rel="author">
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2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.
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<div class="brick-c-cpKPuu article-body"> <amedia-placeholder index="0" wordcount="0" /><p>(<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880" rel="Follow">Nettavisen</a>) Dagligvareåret 2025 har vært preget av store utskiftninger.</p><amedia-placeholder index="1" wordcount="11" /><p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.</p><amedia-placeholder index="2" wordcount="39" /><p>Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p><amedia-placeholder index="3" wordcount="70" /><p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p><amedia-placeholder index="4" wordcount="80" /><h2>Slutten for 95-åringen</h2><p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p><amedia-placeholder index="5" wordcount="101" /><p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>
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<span>VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.</span>
<span class="image-photographer">Foto: Orkla</span>
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<p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p><amedia-placeholder index="6" wordcount="171" /><p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p>
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<span>DYRT: Det er ganske friske priser som forlanges på Fnn.no.</span>
<span class="image-photographer">Foto: Skjermdump</span>
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<h2><span>Tapte «smørkrigen»</span></h2><p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p><amedia-placeholder index="7" wordcount="214" /><p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p><amedia-placeholder index="8" wordcount="248" /><p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">erkjente Mills i september.</a></p>
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<span>OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.</span>
<span class="image-photographer">Foto: Erik Molland (Nettavsien) / Skjermdump</span>
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<h2>Den brutale «dødsraten»</h2><p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p><amedia-placeholder index="9" wordcount="296" /><p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p><amedia-placeholder index="10" wordcount="330" /><p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p><amedia-placeholder index="11" wordcount="361" /><p>Ringnes bekreftet trenden tidlig i år:</p><amedia-placeholder index="12" wordcount="367" /><p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714" rel="Follow">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p><amedia-placeholder index="13" wordcount="388" /><h2>Trender som drepte varene</h2><p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p><amedia-placeholder index="14" wordcount="402" /><p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p><amedia-placeholder index="15" wordcount="431" /><p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p><amedia-placeholder index="16" wordcount="470" /><p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p><amedia-placeholder index="17" wordcount="504" /><h2>Hundrevis av varer må kuttes</h2><p>De aller fleste nylanseringene kommer i de faste <text-explainer class="text-explainer brick-c-AKVdz" data-explanation="<p>Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.</p>" data-title="lanseringsvinduene" />, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p><amedia-placeholder index="18" wordcount="550" /><p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p><amedia-placeholder index="19" wordcount="589" /><p>Forbruksforsker <a href="https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824" rel="Follow">Karl Fredrik Tangen har forklart det slik</a>:</p><amedia-placeholder index="20" wordcount="598" /><p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p><amedia-placeholder index="21" wordcount="623" /><p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p><amedia-placeholder index="22" wordcount="643" /><h2>Disse merkene fikk færre varianter i 2025</h2><p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p><amedia-placeholder index="23" wordcount="660" /><p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p><amedia-placeholder index="24" wordcount="671" /><p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p><amedia-placeholder index="25" wordcount="679" /><p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p><amedia-placeholder index="26" wordcount="688" /><p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p><amedia-placeholder index="27" wordcount="703" /><p>Annet: Fun Light, Jif (plastflasker).</p>
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"content" : "\\([Nettavisen](https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880)\\) Dagligvareåret 2025 har vært preget av store utskiftninger.\n\nGjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.\n\nDette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør\\-krig mot Tine.\n\n*Se stor liste nederst over det som forsvant i 2025*\n\n## Slutten for 95\\-åringen\n\nDet største sjokket for mange kom på sensommeren, da Orkla varslet[ slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824)\n\nSunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.\n\n– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.\n\nNyheten førte til hamstring\\-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.\n\n## Tapte «smørkrigen»\n\nDet er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.\n\nMills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.\n\n– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, [erkjente Mills i september.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824)\n\n## Den brutale «dødsraten»\n\nAlexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.\n\n– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. [Men skal noe inn, må noe ut, sier Schjøll til Nettavisen](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714).\n\nDette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.\n\nRingnes bekreftet trenden tidlig i år:\n\n– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. [Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714)\n\n## Trender som drepte varene\n\n2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.\n\nDette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til *renere*produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.\n\n– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,[ uttalte pressesjef hos Gilde\\-eier Nortura, John Trygve Tollefsen.](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824)\n\nSamtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.\n\n## Hundrevis av varer må kuttes\n\nDe aller fleste nylanseringene kommer i de faste lanseringsvinduene, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.\n\nOg når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.\n\nForbruksforsker [Karl Fredrik Tangen har forklart det slik](https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824):\n\n– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.\n\n– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.\n\n## Disse merkene fikk færre varianter i 2025\n\nSelv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:\n\nDrikke: Pepsi \\(Mango\\), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.\n\nSnacks og godteri: Freia Melkesjokolade \\(varianter\\), Kims, Nidar.\n\nMiddag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.\n\nMeieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills \\(No1\\), Sunda, Nøtte.\n\nAnnet: Fun Light, Jif \\(plastflasker\\).\n\nSmartembed for https://datawrapper.dwcdn.net/o0bQk/1/",
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"metadata" : "{\"og\":{},\"raw_feed_item\":\"<item><title>Høy «dødsrate»: Grandiosa, Freia, Tine</title><link>https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558</link><description><![CDATA[2025 ble Ã¥ret der vi mÃ¥tte ta farvel med bÃ¥de 95 Ã¥r gamle klassikere og nysatsinger som aldri slo an.]]></description><pubDate>Sat, 03 Jan 2026 12:15:19 +0100</pubDate><api:modifiedDate>Sat, 03 Jan 2026 12:15:19 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-59-3792558</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p>(<a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880\\\" rel=\\\"Follow\\\">Nettavisen</a>) DagligvareÃ¥ret 2025 har vært preget av store utskiftninger.</p>\\n <p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn â og tilsvarende mange har mÃ¥ttet rydde plass og forlate butikkene for godt.</p>\\n <p>Dette er Ã¥ret vi mistet alt fra ikoniske pÃ¥leggsklassikere. Men ogsÃ¥ prestisjetunge nysatsinger mÃ¥tte finne seg i Ã¥ bli skrotet. Slik som da Mills prøve Ã¥ yppe til smør-krig mot Tine.</p>\\n <p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p>\\n <h2>Slutten for 95-Ã¥ringen</h2>\\n <p>Det største sjokket for mange kom pÃ¥ sensommeren, da Orkla varslet<a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\"> slutten for to virkelige veteraner i pÃ¥leggshyllen: Sunda og Nøtte.</a></p>\\n <p>Sunda hadde vært pÃ¥ norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Ã
rsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792552\\\" inlineid=\\\"_f4352bff-ce5b-4480-8f2b-a962387f6840\\\">\\n <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438846000/fred/2026/1/3/12/IMG_5688.JPG\\\">\\n </amedia-embed></p>\\n <p>â Maskinene disse produktene produseres pÃ¥ er gamle og mÃ¥ skiftes ut for Ã¥ kunne fortsette produksjonen. En sÃ¥ stor investering kan ikke forsvares for produkter med sÃ¥ lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p>\\n <p>Nyheten førte til hamstring-kaos, og bokser med det søte pÃ¥legget ble i en periode solgt til svimlende priser pÃ¥ Finn.no.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792555\\\" inlineid=\\\"_c135d519-4d91-4079-833a-89e2dc59b89b\\\">\\n <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438848000/fred/2026/1/3/12/IMG_5687.JPG\\\">\\n </amedia-embed></p>\\n <h2><span>Tapte «smørkrigen»</span></h2>\\n <p>Det er ikke bare gamle travere som har takket for seg. I 2025 sÃ¥ vi ogsÃ¥ at store aktører kan bomme med nysatsinger.</p>\\n <p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte Ã¥ utfordre Tines tilnærmede monopol pÃ¥ smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet Ã¥r.</p>\\n <p>â Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til Ã¥ forsvare en videre satsing der nÃ¥, <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\">erkjente Mills i september.</a></p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-59-3792549\\\" inlineid=\\\"_db04851c-60dc-4d20-ab34-b3170fe7be90\\\">\\n <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767438845000/fred/2026/1/3/12/IMG_0078.JPG\\\">\\n </amedia-embed></p>\\n <h2>Den brutale «dødsraten»</h2>\\n <p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker pÃ¥ at den høye utskiftningstakten er en nødvendighet, men ogsÃ¥ en kostbar affære for leverandørene.</p>\\n <p>â Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og sÃ¥ slÃ¥r det ikke an. <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\\\" rel=\\\"Follow\\\">Men skal noe inn, mÃ¥ noe ut, sier Schjøll til Nettavisen</a>.</p>\\n <p>Dette rammet en rekke varianter fra kjente merkevarer gjennom Ã¥ret. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p>\\n <p>Ringnes bekreftet trenden tidlig i Ã¥r:</p>\\n <p>â HovedÃ¥rsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\\\" rel=\\\"Follow\\\">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p>\\n <h2>Trender som drepte varene</h2>\\n <p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p>\\n <p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for Ã¥ gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p>\\n <p>â Vi har lenge jobbet med Ã¥ utvikle vÃ¥re bearbeidede produkter i en sunnere retning. NÃ¥ har alternativer til tre av vÃ¥re favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p>\\n <p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra Ã¥ret som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p>\\n <h2>Hundrevis av varer mÃ¥ kuttes</h2>\\n <p>De aller fleste nylanseringene kommer i de faste <span data-text-explainer=\\\"Dette er faste perioder hvert Ã¥r, og leverandører mÃ¥ melde fra om nye produkter senest 15 uker før en lansering.\\\">lanseringsvinduene</span>, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn â en vare ut, som gjelder.</p>\\n <p>Og nÃ¥r hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to Ã¥r. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p>\\n <p>Forbruksforsker <a href=\\\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\\\" rel=\\\"Follow\\\">Karl Fredrik Tangen har forklart det slik</a>:</p>\\n <p>â Det er en mÃ¥te Ã¥ hype en kategori pÃ¥. Du lanserer en ny variant i et forsøk pÃ¥ Ã¥ fÃ¥ oppmerksomhet pÃ¥ hele kategorien.</p>\\n <p>â Mange nyheter er nyhet for nyhetens skyld, i stedet for Ã¥ være noe verden eller kundene faktisk hadde trengt.</p>\\n <h2>Disse merkene fikk færre varianter i 2025</h2>\\n <p>Selv om hovedproduktene bestÃ¥r, har følgende merkevarer fÃ¥tt barbert bort varianter og smaker i løpet av Ã¥ret:</p>\\n <p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p>\\n <p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p>\\n <p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p>\\n <p>Meieri og pÃ¥legg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p>\\n <p>Annet: Fun Light, Jif (plastflasker).</p>\\n <p><br></p>\\n <p><amedia-embed inlineid=\\\"28a1b9b6c99ac88d\\\">\\n <a href=\\\"https://datawrapper.dwcdn.net/o0bQk/1/\\\">Smartembed for https://datawrapper.dwcdn.net/o0bQk/1/</a>\\n </amedia-embed></p>\\n <p><br></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/fred/2026/1/3/12/IMG_7097.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/fred/2026/1/3/12/IMG_7097.JPG\\\" /><api:description><![CDATA[HELT BORTE: I denne hylle kunne man før finne Sunda-pÃ¥legg. I 2025 ble det borte etter 95 Ã¥r pÃ¥ markedet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5670.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5670.jpg\\\" /><api:description><![CDATA[IKKE BARE NYTT: Butikkene reklamerer med nyheter. Samtidig kuttes en lang rekke varer fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_4778%2B%25281%2529.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_7098.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_7098.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0084.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0084.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0522.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0522.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0079.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0079.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0083.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/12/30/13/IMG_0083.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5671.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/16/IMG_5671.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5688.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5688.JPG\\\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange Ã¥r. Sunda rakk nesten Ã¥ runde 100 Ã¥r.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5687.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141422/nett/2025/9/19/17/IMG_5687.JPG\\\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges pÃ¥ Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/17/IMG_5689%2B%25283%2529.JPG\\\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange Ã¥r. Sunda rakk nesten Ã¥ runde 100 Ã¥r.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/12/30/13/IMG_0078.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/12/30/13/IMG_0078.JPG\\\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt pÃ¥ med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5680.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5680.jpg\\\" /><api:description><![CDATA[PROTEIN: Helse er fortsatt en megatrend, og det lanseres stadig nye varianter.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5676.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5676.JPG\\\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt pÃ¥ med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5675.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5675.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/9/19/16/IMG_5670%2B%25281%2529.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8474.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8474.JPG\\\" /><api:description><![CDATA[KASTES UT: I butikkene fokuseres det naturlig nok pÃ¥ nyhetene og ikke pÃ¥ de mange varene som nÃ¥ kuttet ut fra sortimentet.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8494.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8494.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8492.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8492.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8483.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8483.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8481.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8481.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8490.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8490.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8487.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8487.JPG\\\" /><api:description><![CDATA[POPULÃR: Noen av nyhetene slÃ¥r an. Her ser det ut til Ã¥ gÃ¥ unna av Tine sin nye iskaffe-variant]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8489.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8489.jpg\\\" /><api:description><![CDATA[MEIERI: I meierihyllene er det mange utskiftninger.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8488.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/nett/2025/2/22/17/IMG_8488.JPG\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_0078.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_0078.JPG\\\" /><api:description><![CDATA[OVERLEVDE IKKE: Det blir ikke fylt pÃ¥ med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavsien) / Skjermdump]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5688.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5688.JPG\\\" /><api:description><![CDATA[VETERANER: Begge disse forsvinner etter mange Ã¥r. Sunda rakk nesten Ã¥ runde 100 Ã¥r.]]></api:description><api:credit><![CDATA[Orkla]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5687.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767439141423/fred/2026/1/3/12/IMG_5687.JPG\\\" /><api:description><![CDATA[DYRT: Det er ganske friske priser som forlanges pÃ¥ Fnn.no.]]></api:description><api:credit><![CDATA[Skjermdump]]></api:credit></api:multimediaGroup></item>\"}",
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href=\"https://www.f-b.no/vis/aviskiosk\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7061/teasers/small.jpg\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8227/teasers/small.jpg\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4907/teasers/small.jpg\">\n <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20095/teasers/small.jpg\">\n <div class=\"epapers-text\">\n <span class=\"epapers-label\">ny!</span>\n <p class=\"epapers-title\">eAviser fra hele landet</p>\n </div>\n </img></img></img></img></a>\n </div>\n </div>\n </div>\n <div class=\"column column4\">\n <div class=\"amedia-abomenu\">\n <ul>\n <h2>Abonnement</h2>\n <li><a href=\"//www.f-b.no/abo/\">Min Side</a>\n <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n <li><a href=\"//www.f-b.no/vis/info/qa\">Ofte stilte spørsmål</a>\n </li></li></li></li></ul>\n </div>\n <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n <span class=\"ung1520-tag\">NYHET</span>\n <div class=\"ung1520-text\">\n <div>\n <h2 class=\"ung1520-title\">UNG 15-20</h2>\n <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n </div>\n <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n </svg>\n </div>\n </a>\n <div 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1.8323-.862 3.3892-2 4.6803-3.44 1.2912-1.4314 2.2975-3.1184 3.0095-5.0519.712-1.9334 1.0728-3.9712 1.0728-6.1226 0-2.1515-.3608-4.1892-1.0728-6.1226-.7215-1.9335-1.7183-3.611-3.0095-5.0517-1.2911-1.4311-2.848-2.5779-4.6803-3.4404-1.8322-.8625-3.8543-1.289-6.0758-1.289-2.2215 0-4.2341.4265-6.0284 1.289-1.7943.8625-3.3322 2.0093-4.6233 3.4404-1.2912 1.4312-2.2785 3.1182-2.962 5.0517-.6836 1.9334-1.0253 3.9711-1.0253 6.1226 0 2.1514.3417 4.1892 1.0253 6.1226.6835 1.9335 1.6708 3.6205 2.962 5.0519 1.2911 1.431 2.829 2.578 4.6233 3.44 1.7943.863 3.8069 1.289 6.0284 1.289zM115.46 49.2277h11.725v65.1883H115.46V49.2277zM170.655 114.425c-.93.142-2.193.284-3.768.427-1.576.142-3.228.218-4.947.218-1.433 0-3.085-.124-4.946-.38-1.87-.255-3.645-.947-5.326-2.094-1.689-1.147-3.104-2.9-4.253-5.26-1.148-2.36-1.718-5.658-1.718-9.8856V74.1447H137.2v-9.7716h8.497V49.2277h11.724v15.1454h11.507v9.7716h-11.507v20.5477c0 2.142.162 3.8575.485 5.137.322 1.2886.807 2.2656 1.452 2.9476.646.682 1.415 1.118 2.317 1.336.892.218 1.917.323 3.066.323h3.228c1.215 0 2.117-.105 2.686-.323v10.312zM50.2587 20.1118H29.8476V0h-9.484v20.1118H0V29.58h20.3636v20.5952h9.484V29.58h20.4111v-9.4682z\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <path d=\"M0 0h200v145H0z\" fill=\"#fff\" />\n </clipPath>\n </defs>\n </svg>\n <a class=\"content\" href=\"https://www.alt.no?amedia_referrer=www.f-b.no\">\n <span>ALT</span>\n <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g clip-path=\"url(#clip0)\">\n <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n <a class=\"content\" href=\"https://www.direktesport.no?amedia_referrer=www.f-b.no\">\n <span>Direktesport</span>\n <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g clip-path=\"url(#clip0)\">\n <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n <a class=\"content\" href=\"https://www.untold.app?amedia_referrer=www.f-b.no\">\n <span>Untold</span>\n <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g clip-path=\"url(#clip0)\">\n <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n </div> </div>\n <div class=\"column column1\">\n <div class=\"tip-us\">\n <h2>Tips oss!</h2>\n <div class=\"panel\">\n <dl>\n <dd>\n <a href=\"sms:2005\">\n <em>FBTIPS</em> til\n <em>2005</em>\n </a>\n </dd>\n <dd>\n <a class=\"phone\" href=\"tel:02303\">\n <span>02303</span>\n </a>\n </dd>\n <dd>\n <a href=\"mailto:tips@f-b.no\">\n tips@f-b.no\n </a>\n </dd>\n <dd>\n <a class=\"tipsLink\" href=\"/vis/info/tips-oss\">\n Send tips her</a>\n \n </dd>\n </dl>\n </div>\n </div>\n <div class=\"customer-service\">\n <h2>Kundeservice</h2>\n <ul class=\"panel\">\n <li><a class=\"phone\" href=\"tel:69 20 41 30\"><span>69 20 41 30</span></a></li>\n <li><a href=\"/vis/info/kontakt-kundesenteret\">Trenger du hjelp? Ta kontakt med oss her 💬</a></li>\n </ul>\n </div> <div class=\"advertising\">\n <h2>Annonsering</h2>\n <ul class=\"panel\">\n <li><a href=\"/avisrubrikk\">Rubrikkannonse</a></li>\n <li><a href=\"https://www.amediaannonse.no/vare-aviser/f-b\">Bedrift</a></li>\n </ul>\n </div>\n </div>\n <div class=\"column column2\">\n <div class=\"share\">\n <h2>Del med oss</h2>\n <ul class=\"panel\">\n <li>\n <a class=\"sendgreet\" href=\"/vis/personalia/\">Send hilsen</a>\n </li>\n <li>\n <a class=\"writeletter\" href=\"/vis/skrivinnlegg/\">Skriv debattinnlegg</a>\n </li>\n </ul>\n </div>\n \n <div class=\"follow\">\n <h2>Følg oss</h2>\n <ul class=\"panel\">\n <li>\n <a aria-label=\"Følg oss på facebook\" class=\"facebook\" href=\"https://www.facebook.com/fredrikstadblad\" />\n </li>\n <li>\n <a aria-label=\"Følg oss på twitter\" class=\"twitter\" href=\"https://twitter.com/FrBlad\" />\n </li>\n <li>\n <a aria-label=\"Følg oss på instagram\" class=\"instagram\" href=\"https://www.instagram.com/frblad/\" />\n </li>\n </ul>\n </div>\n </div>\n </div>\n <div class=\"classifieds lp_services\">\n <a href=\"https://www.f-b.no/vis/eiendomtilsalgs\">\n <img alt=\"Gå til eiendom til salgs\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-eiendom.svg\" width=\"20\" />\n Eiendom\n </a>\n <a href=\"https://www.f-b.no/vis/stillingledig\">\n <img alt=\"Gå til stillingsannonser\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-stillingledig.svg\" width=\"20\" />\n Stilling\n </a>\n <a href=\"https://www.f-b.no/derdubor/\">\n <img alt=\"Gå til lokale bedrifter\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-derdubor.svg\" width=\"20\" />\n Lokale bedrifter\n </a>\n </div>\n <div class=\"bigmenu-bottom\">\n <div class=\"atoz\">\n <h2>A til Å</h2>\n <ul class=\"panel\">\n <li><a href=\"https://www.f-b.no/vis/info/ansatte\">Ansatte i Fredriksstad Blad</a>\n <li><a href=\"https://www.f-b.no/bildeserier/\">Bildereportasjer</a>\n <li><a href=\"https://www.f-b.no/debatt/\">Debatt</a>\n <li><a href=\"https://www.f-b.no/vis/tema/oppgaver\">Digitalt kryssord og Sudoku</a>\n <li><a href=\"https://www.direktesport.no/?amedia_referrer=www.f-b.no\">Direktesport</a>\n <li><a href=\"https://www.f-b.no/vis/dodsannonser/\">Dødsannonser</a>\n <li><a href=\"https://www.f-b.no/vis/eiendomtilsalgs\">Eiendom til salgs</a>\n <li><a href=\"https://www.f-b.no/vis/eiendomsoverdragelser\">Eiendomsoverdragelser</a>\n <li><a href=\"https://www.f-b.no/fbk\">FBK</a>\n <li><a href=\"https://www.f-b.no/video\">FBTV</a>\n <li><a href=\"https://www.f-b.no/ffk/\">FFK</a>\n <li><a href=\"https://live.f-b.no/fotball\">Fotball live</a>\n <li><a href=\"https://open.spotify.com/show/7CJKujLFxINFP3G4zns6nw?si=b6f250e72627417c\">Fotballmagasinet podkast</a>\n <li><a 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<li><a href=\"https://www.f-b.no/vis/stillingledig\">Stilling ledig</a>\n <li><a href=\"https://www.f-b.no/stjernen/\">Stjernen</a>\n <li><a href=\"/vis/info/tips-oss\">Tips oss</a>\n <li><a href=\"https://eavis.f-b.no/\">eAvis</a>\n <li><a href=\"https://open.spotify.com/show/4uMtHDagEV432isKkyvWoa\">ille.bra-podden</a>\n </li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></ul>\n </div> </div>\n </div> </amedia-menu-container>\n </nav>\n</header>\n\n\n\n <!-- AMEDIA-COMPONENT-END -->\n \n\n\n\n <div class=\"maelstrom-wrapper\">\n \n \n \n\n \n\n <main id=\"main-content-begin\">\n \n <!-- AMEDIA-COMPONENT-START -->\n \n<link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/bazaar.css\" rel=\"stylesheet\" /><link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/adeffects.css\" rel=\"stylesheet\" />\n <bazaar-config />\n\n<article class=\"alfa-theme story article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n <meta content=\"story\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"free\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#contentModel\" />\n\n<meta content=\"full\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#presentationMode\" />\n\n<meta content=\"5-59-3792558\" itemprop=\"identifier\" />\n\n\n <meta content=\"Forbruker og livsstil,Dagligvare,Handel,\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#tags\" />\n\n <div class=\"inner-article brick-c-iiMrlK\">\n <!-- Default toppbanner-->\n <div class=\"article--c-ejfDXW\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"toppbanner\" publication=\"www.f-b.no\" /></div>\n <!-- Default skyscraperads-->\n <div class=\"article-skyscraper-left\">\n <div class=\"article-skyscraper-left--inner skyscraper-ads-container-left\">\n <div class=\"top-sky-container\">\n <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-left\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.f-b.no\" /></div>\n </div>\n </div>\n</div>\n <div class=\"skyscraper-ads-container\">\n <div class=\"article-skyscraper-right--inner skyscraper-ads-container-right\">\n <div class=\"top-sky-container\">\n <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-right\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.f-b.no\" /></div>\n </div>\n </div>\n</div>\n\n <div class=\"article-spacer\" />\n \n <ul class=\"brick-c-fgvofI article-tags-top \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Forbruker og livsstil\" data-link=\"/tag/forbruker-og-livsstil\" data-size=\"large\" data-text=\"Forbruker og livsstil\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Forbruker og livsstil\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/forbruker-og-livsstil\" role=\"link\" tabindex=\"0\">Forbruker og livsstil</a></brick-tag-v0>\n </li>\n </ul>\n \n <div class=\"title-wrap brick-c-eWHWbH\">\n <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n \n Høy «dødsrate»: Grandiosa, Freia, Tine\n </h1>\n </div>\n \n\n <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n \n\n <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n <!-- If mulitple images in topRelation, show slider -->\n \n <!-- Single image -->\n \n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" 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Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"3024\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=503B12 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"3024\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=C54B2E 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_7097.JPG?chk=503B12 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n </click-enlarge>\n \n <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n <div class=\"caption-content\">\n \n <span>HELT BORTE: I denne hylle kunne man før finne Sunda-pålegg. I 2025 ble det borte etter 95 år på markedet.</span>\n <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n </div>\n </div>\n </div> \n \n </div>\n\n <div class=\"article-top brick-c-bBkcgC\">\n <!-- Article Meta-->\n \n <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n \n <address aria-label=\"Journalist\" class=\"article-meta-byline brick-c-gsyPiU story-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><a aria-label=\"Kontakt Erik Molland\" class=\"article-byline-author\" href=\"/vis/journalist/erik.molland@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n \n\n <span class=\"article-byline-name\" itemprop=\"name\">Erik Molland</span>\n </a>\n </address>\n <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-03T12:15:19.000+0100\" data-display-date=\"03.01.26 12:15\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-03T12:15:19.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>03.01.26 12:15</time></brick-published-v4></div>\n \n <div class=\"article-meta-share\">\n \n <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Høy «dødsrate»: Grandiosa, Freia, Tine\" data-url=\"https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Del</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.f-b.no/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share-url\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Kopier</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n </div>\n \n </div>\n \n \n <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n \n <div class=\"lead-text-wrap brick-c-bRpTKa\">\n <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n \n 2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.\n </p>\n </div>\n \n <!-- Icon for premium articles -->\n \n </div>\n\n \n <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n <!-- Commercial label top -->\n \n <!-- Smartembeds automated-->\n \n\n <!-- For Opinion, otherwise empty -->\n \n <!-- Article body -->\n <div class=\"brick-c-cpKPuu article-body\"> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>(<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvant-i-2025-grandiosa-freia-og-tine/s/5-95-2799880\" rel=\"Follow\">Nettavisen</a>) Dagligvareåret 2025 har vært preget av store utskiftninger.</p><amedia-placeholder index=\"1\" wordcount=\"11\" /><p>Gjennom de store lanseringsvinduene i februar og september har hundrevis av nye varer kommet inn – og tilsvarende mange har måttet rydde plass og forlate butikkene for godt.</p><amedia-placeholder index=\"2\" wordcount=\"39\" /><p>Dette er året vi mistet alt fra ikoniske påleggsklassikere. Men også prestisjetunge nysatsinger måtte finne seg i å bli skrotet. Slik som da Mills prøve å yppe til smør-krig mot Tine.</p><amedia-placeholder index=\"3\" wordcount=\"70\" /><p><i><b>Se stor liste nederst over det som forsvant i 2025</b></i></p><amedia-placeholder index=\"4\" wordcount=\"80\" /><h2>Slutten for 95-åringen</h2><p>Det største sjokket for mange kom på sensommeren, da Orkla varslet<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> slutten for to virkelige veteraner i påleggshyllen: Sunda og Nøtte.</a></p><amedia-placeholder index=\"5\" wordcount=\"101\" /><p>Sunda hadde vært på norske frokostbord helt siden 1930, mens Nøtte kom i 1964. Årsaken til nedleggelsen var verken manglende smak eller nye trender, men rett og slett at produksjonsutstyret var utslitt.</p>\n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B\" itemprop=\"image\" />\n <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=0BD17E 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=DFE19B 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5688.JPG?chk=0BD17E 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n </click-enlarge>\n \n <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n <div class=\"caption-content\">\n \n <span>VETERANER: Begge disse forsvinner etter mange år. Sunda rakk nesten å runde 100 år.</span>\n <span class=\"image-photographer\">Foto: Orkla</span>\n </div>\n </div>\n </div> \n <p>– Maskinene disse produktene produseres på er gamle og må skiftes ut for å kunne fortsette produksjonen. En så stor investering kan ikke forsvares for produkter med så lave salgstall, uttalte Kristoffer Barbøl Vikebak i Orkla den gang.</p><amedia-placeholder index=\"6\" wordcount=\"171\" /><p>Nyheten førte til hamstring-kaos, og bokser med det søte pålegget ble i en periode solgt til svimlende priser på Finn.no.</p>\n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A\" itemprop=\"image\" />\n <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D0F1A4 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D9AE2A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_5687.JPG?chk=D0F1A4 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n </click-enlarge>\n \n <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n <div class=\"caption-content\">\n \n <span>DYRT: Det er ganske friske priser som forlanges på Fnn.no.</span>\n <span class=\"image-photographer\">Foto: Skjermdump</span>\n </div>\n </div>\n </div> \n <h2><span>Tapte «smørkrigen»</span></h2><p>Det er ikke bare gamle travere som har takket for seg. I 2025 så vi også at store aktører kan bomme med nysatsinger.</p><amedia-placeholder index=\"7\" wordcount=\"214\" /><p>Mills, som kanskje er aller mest kjent for sin majones, forsøkte å utfordre Tines tilnærmede monopol på smør med lanseringen av Mills No1. Til tross for tung markedsføring, varte eventyret bare i halvannet år.</p><amedia-placeholder index=\"8\" wordcount=\"248\" /><p>– Etter en periode i dagligvaremarkedet ser vi at etterspørselen ikke har vært sterk nok til å forsvare en videre satsing der nå, <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">erkjente Mills i september.</a></p>\n<div class=\"amedia-image-wrap regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74\" itemprop=\"image\" />\n <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=6ADB6C 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=367E74 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/fred/2026/1/3/12/IMG_0078.JPG?chk=6ADB6C 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n </click-enlarge>\n \n <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n <div class=\"caption-content\">\n \n <span>OVERLEVDE IKKE: Det blir ikke fylt på med flere pakker med smør-varianten fra Mills som skulle konkurrere med Tine.</span>\n <span class=\"image-photographer\">Foto: Erik Molland (Nettavsien) / Skjermdump</span>\n </div>\n </div>\n </div> \n <h2>Den brutale «dødsraten»</h2><p>Alexander Schjøll, dagligvareforsker ved OsloMet, peker på at den høye utskiftningstakten er en nødvendighet, men også en kostbar affære for leverandørene.</p><amedia-placeholder index=\"9\" wordcount=\"296\" /><p>– Dødsraten er veldig høy. Det er en uheldig ting. Da har man brukt masse penger, og så slår det ikke an. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Men skal noe inn, må noe ut, sier Schjøll til Nettavisen</a>.</p><amedia-placeholder index=\"10\" wordcount=\"330\" /><p>Dette rammet en rekke varianter fra kjente merkevarer gjennom året. Blant annet forsvant Pepsi Max Mango, flere varianter av Farris og energidrikker, samt diverse smaker fra Skyr, Litago og Tine Yoghurt.</p><amedia-placeholder index=\"11\" wordcount=\"361\" /><p>Ringnes bekreftet trenden tidlig i år:</p><amedia-placeholder index=\"12\" wordcount=\"367\" /><p>– Hovedårsaken til at produkter fjernes er at det er begrenset plass i butikkhyllene. <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-grandiosa-tuborg-freia/s/5-95-2293714\" rel=\"Follow\">Folk liker nyheter, sa presseansvarlig Nicolay Bruusgaard.</a></p><amedia-placeholder index=\"13\" wordcount=\"388\" /><h2>Trender som drepte varene</h2><p>2025 har vært preget av megatrender som sunnhet, proteinprodukter og debatten om ultraprosessert mat.</p><amedia-placeholder index=\"14\" wordcount=\"402\" /><p>Dette har ført til at produsenter som Nortura har kuttet gamle varianter for å gjøre plass til <i>renere </i>produkter, som Gilde Edel skinke og grovere pølser med mer kjøtt.</p><amedia-placeholder index=\"15\" wordcount=\"431\" /><p>– Vi har lenge jobbet med å utvikle våre bearbeidede produkter i en sunnere retning. Nå har alternativer til tre av våre favorittprodukter, med masse kjøtt, masse smak og mindre prosessering,<a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\"> uttalte pressesjef hos Gilde-eier Nortura, John Trygve Tollefsen.</a></p><amedia-placeholder index=\"16\" wordcount=\"470\" /><p>Samtidig ser vi at bærekraft tvinger fram endringer i emballasje, snarere enn at selve produktet forsvinner. Et eksempel fra året som gikk var Jif Krystal, hvor den velkjente plastflasken ble byttet ut med kartong.</p><amedia-placeholder index=\"17\" wordcount=\"504\" /><h2>Hundrevis av varer må kuttes</h2><p>De aller fleste nylanseringene kommer i de faste <text-explainer class=\"text-explainer brick-c-AKVdz\" data-explanation=\"<p>Dette er faste perioder hvert år, og leverandører må melde fra om nye produkter senest 15 uker før en lansering.</p>\" data-title=\"lanseringsvinduene\" />, i uke 8, uke 18 og uke 38. Da blir det store omstokkinger i hyllene hos Kiwi, Rema 1000 og de andre dagligvarekjedene. For det er prinsippet om en vare inn – en vare ut, som gjelder.</p><amedia-placeholder index=\"18\" wordcount=\"550\" /><p>Og når hundrevis av nye varer skal inn, betyr det at like mange skal ut. De fleste nyhetene forsvinner igjen i løpet av et eller to år. Nylanseringene koster store summer, men likevel kan systemet ha en viss logikk.</p><amedia-placeholder index=\"19\" wordcount=\"589\" /><p>Forbruksforsker <a href=\"https://www.nettavisen.no/okonomi/matvarene-som-forsvinner-na-toro-tine-mills/s/5-95-2627824\" rel=\"Follow\">Karl Fredrik Tangen har forklart det slik</a>:</p><amedia-placeholder index=\"20\" wordcount=\"598\" /><p>– Det er en måte å hype en kategori på. Du lanserer en ny variant i et forsøk på å få oppmerksomhet på hele kategorien.</p><amedia-placeholder index=\"21\" wordcount=\"623\" /><p>– Mange nyheter er nyhet for nyhetens skyld, i stedet for å være noe verden eller kundene faktisk hadde trengt.</p><amedia-placeholder index=\"22\" wordcount=\"643\" /><h2>Disse merkene fikk færre varianter i 2025</h2><p>Selv om hovedproduktene består, har følgende merkevarer fått barbert bort varianter og smaker i løpet av året:</p><amedia-placeholder index=\"23\" wordcount=\"660\" /><p>Drikke: Pepsi (Mango), Battery, Farris, Imsdal, Tuborg, Frydenlund, Somersby, Sunniva, Biola.</p><amedia-placeholder index=\"24\" wordcount=\"671\" /><p>Snacks og godteri: Freia Melkesjokolade (varianter), Kims, Nidar.</p><amedia-placeholder index=\"25\" wordcount=\"679\" /><p>Middag og tilbehør: Grandiosa, Fjordland, Toro, Gilde, Prior, Delikat.</p><amedia-placeholder index=\"26\" wordcount=\"688\" /><p>Meieri og pålegg: Tine Yoghurt, Skyr, Yoplait, Litago, Go' Morgen, Gryr, Mills (No1), Sunda, Nøtte.</p><amedia-placeholder index=\"27\" wordcount=\"703\" /><p>Annet: Fun Light, Jif (plastflasker).</p>\n \n <amedia-smartembed class=\"lp_smartembed_smartembed-datawrapper\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n <meta content=\"smartembed\" itemprop=\"adpType\" />\n <meta content=\"smartembed-datawrapper\" itemprop=\"name\" />\n <meta content=\"https://datawrapper.dwcdn.net/o0bQk/1/\" itemprop=\"url\" />\n \n \n <iframe class=\"smartembed-iframe\" id=\"mnemonic-iframe-3c36471c-a7de-43fb-9194-a8c25ac23860\" src=\"https://smartembeddatawrapper.getbagera.no/api/mnemonic/v2/render-iframe/?url=https%3A%2F%2Fdatawrapper.dwcdn.net%2Fo0bQk%2F1%2F&publication=www.f-b.no&id=smartembed-datawrapper\" title=\"Embedded content\" />\n \n \n </amedia-smartembed>\n\n</div> \n <ul class=\"brick-c-fgvofI article-tags-bottom \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Forbruker og livsstil\" data-link=\"/tag/forbruker-og-livsstil\" data-size=\"small\" data-text=\"Forbruker og livsstil\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Forbruker og livsstil\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/forbruker-og-livsstil\" role=\"link\" tabindex=\"0\">Forbruker og livsstil</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Dagligvare\" data-link=\"/tag/dagligvare\" data-size=\"small\" data-text=\"Dagligvare\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Dagligvare\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/dagligvare\" role=\"link\" tabindex=\"0\">Dagligvare</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Handel\" data-link=\"/tag/handel\" data-size=\"small\" data-text=\"Handel\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Handel\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/handel\" role=\"link\" tabindex=\"0\">Handel</a></brick-tag-v0>\n </li>\n </ul>\n \n <!-- Commercial label bottom -->\n \n <!-- Call to action button for Meninger/Opinion -->\n <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n <div id=\"fb-root\" />\n \n\n <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/fredrikstadblad\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n </div>\n \n </div>\n</article>\n\n <!-- AMEDIA-COMPONENT-END -->\n <div class=\"comments-section\" id=\"maelstrom-comments-section\">\n <div class=\"am-commentArea\" id=\"am-commentArea\">\n <div class=\"am-commentArea-inner\">\n <h2 class=\"am-commentsTitle\">Kommentarer til denne saken</h2>\n <section class=\"am-comments\" id=\"am-comments\">\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"widgets\">\n <div data-na-comments-publication=\"www.f-b.no\" data-na-comments-url=\"//www.f-b.no/5-59-3792558\" id=\"na-comments\">\n </div>\n \n</div>\n <!-- AMEDIA-COMPONENT-END -->\n </section>\n </div>\n </div>\n </div>\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"foxfield_comments-button-container\" style=\"padding-block-end: 50px; 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--_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:38;\n --_teaser-title-length-percentage:2.63;\n --_teaser-long-word:9.09\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"free\" itemprop=\"contentModel\" />\n <meta content=\"5-59-3792558\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/hoy-dodsrate-grandiosa-freia-tine/s/5-59-3792558\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/12/IMG_7097.JPG\" data-srcsize=\"480\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"3024\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/12/IMG_7097.JPG\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n \n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Høy «dødsrate»: Grandiosa, Freia, Tine</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21><div><bazaar-ad labeled=\"true\" position=\"artikkelboard\" /></div><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-59-3792517\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa has-image \n brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"9\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:68;\n --_teaser-title-length-percentage:1.47;\n --_teaser-long-word:8.33\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"paywall\" itemprop=\"contentModel\" />\n <meta content=\"5-59-3792517\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/personbil-havnet-i-bekk-etter-ulykke/s/5-59-3792517\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"1536\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/10/604698f7-9199-4925-b0be-acfcc433b376.jpg\" data-srcsize=\"480\" data-width=\"2048\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"1536\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/3/10/604698f7-9199-4925-b0be-acfcc433b376.jpg\" style=\"--brick-image-ratio: 2048 / 1536;\" width=\"2048\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-fkGePD\">\n <svg aria-labelledby=\"title-7xs3gzjplo\" role=\"graphics-symbol\">\n <title id=\"title-7xs3gzjplo\" style=\"display: inline;\">Artikkelen er for abonnenter</title>\n <use href=\"#plus\" />\n </svg>\n </div>\n </brick-icon-v2></div></div>\n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Personbil havnet i bekk etter ulykke: – Veldig dårlige kjøreforhold</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-59-3792243\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa has-image \n brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"13\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); 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--_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:44;\n --_teaser-title-length-percentage:2.27;\n --_teaser-long-word:7.69\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"free\" itemprop=\"contentModel\" />\n <meta content=\"5-59-3792196\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/fanget-pa-kamera-vedtyv-stjal-skoleprosjekt/s/5-59-3792196\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:59%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"575\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/2/14/Blur_tyveri.jpg\" data-srcsize=\"480\" data-width=\"963\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"575\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/fred/2026/1/2/14/Blur_tyveri.jpg\" style=\"--brick-image-ratio: 963 / 575;\" width=\"963\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n \n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Fanget på kamera - vedtyv stjal skoleprosjekt</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21>\n </div>\n <!--googleon: all-->\n \n <!-- AMEDIA-COMPONENT-END -->\n</div></footer>\n\n\n </main>\n\n \n </div>\n\n\n \n <!-- AMEDIA-COMPONENT-START -->\n <footer class=\"brandheader-footer lp_footer\" role=\"contentinfo\">\n <a class=\"logo\" href=\"/\">\n <img alt=\"Gå til Fredriksstad Blad hovedside\" height=\"66\" loading=\"lazy\" src=\"//assets.acdn.no/local/v3/publications/www.f-b.no/gfx/small.svg\" width=\"auto\" />\n </a>\n <ul>\n <li>\n Ansvarlig redaktør: \n <a href=\"mailto:rene.svendsen@f-b.no\"> \n René Svendsen\n </a>\n </li>\n <li>Adresse: Stortorvet 3, 1601 Fredrikstad</li>\n <li><a href=\"https://personvern.amedia.no/\">Personvernpolicy / Informasjonskapsler</a></li>\n <li><a href=\"http://presse.no/Etisk-regelverk/Redaktoerplakaten\">Redaktørplakaten</a></li>\n <li><a href=\"https://presse.no/pfu/\">PFU</a></li>\n <li><a href=\"/vis/info/tips-oss\">Tips oss!</a></li>\n <li>Tlf: 46 80 77 77</li>\n <li><a href=\"https://www.f-b.no/vis/info/apenhetsloven\">Åpenhetsloven</a></li>\n <li>Utgitt av Fredriksstad Blad AS</li>\n <li>\n <a href=\"/vis/annonseinnstillinger\">Personverninnstillinger</a>\n </li>\n </ul>\n <p>Fredriksstad Blad © 2026</p>\n <a href=\"https://www.redaktor.no/ressurser/temaer/redaktoransvar\" rel=\"noopener\">\n <img alt=\"Gå til redaktor.no for å lese om redaktøransvar\" class=\"redaktoransvar\" height=\"85\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/redaktoransvar.svg\" width=\"85\" />\n </a>\n</footer>\n\n\n <!-- AMEDIA-COMPONENT-END -->\n\n \n\n <!-- external -->\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n<!-- bundles -->\n\n<!-- js -->\n\n\n <smart-banner appid=\"no.nyhetsvarsel.fb\" author=\"Fredriksstad Blad\" icon=\"https://lh3.googleusercontent.com/nxUO1hvJLbVm5OmXCIa5eYW69S2lunEZ0u-NoIGRiXnIQspJxMy_8LGn70NIzchByDA=w300\" title=\"Fredriksstad Blad\">\n </smart-banner>\n \n <!-- AMEDIA-COMPONENT-START -->\n <rabarbara-log class=\"themeAlfa\" publication=\"www.f-b.no\" services-host=\"services.api.no\">\n \n</rabarbara-log>\n\n <!-- AMEDIA-COMPONENT-END -->\n\n \n \n \n\n \n\n </body>\n</html>",
"source_updated_at" : "2026-01-03 11:15:19",
"summary" : "2025 ble året der vi måtte ta farvel med både 95 år gamle klassikere og nysatsinger som aldri slo an.",
"tags" : null,
"title" : "Høy «dødsrate»: Grandiosa, Freia, Tine",
"twitter_title" : null,
"version" : 1
}