«Bulking» og «cutting» er ikke fasit på det sunne liv
Årets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut.
I skolegården deles mat inn i kategoriene «riktig» og «feil».
På TikTok vurderes mennesker ut fra musklenes størrelse og fettprosent.
Hvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?
Det er mye vi kan lære av årets Gullbarbie, en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst.
Viktigst er begrunnelsen Press gir for valget av kandidater, som er:
- PT-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen
- Kosttilskuddbutikken COORE
- Kaloritellingsappen BitePal
Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering.
Dagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er.
Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser)
Dette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som «Winter Arc».
Trening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal».
Det gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.
Trening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å «bulke» eller «cutte».
Det er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske.
Det er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret.
Når Team Bravo markedsfører treningstilbudet sitt med formuleringer som «Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen», gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.
Det handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit».
Én av tre elever på videregående har et problematisk forhold til mat, kropp og trening.
Benjamin Fraugerud har 185.000 følgere på TikTok.
Mange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.
Det samme gjelder Coore og Bitepal.
Det finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.
Tvert imot er det nærliggende å se for seg følgende onde sirkel:
Barn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».
Dermed må du bulke eller cutte.
Som et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.
Når resultatene uteblir, og man ikke oppnår den (uoppnåelige) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning.
Ingen voksne griper inn, fordi de ikke er bevisste nok.
Spiseforstyrrelser er komplekse og kommer til uttrykk på mange måter.
Nettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.
En av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre.
Jeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer.
Disse kan igjen utvikle seg til spise- og treningsproblematikk, og det fortjener kandidatene pepper for.
Vi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste.
Foreldre må få kunnskap om hvilke forbilder unge ser opp til.
Kompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.
Influencere og markedsaktører må være bevisste på at mange oppfatter deres ord ogholdninger som en fasit.
Og vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten».
Takk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisertsamfunnsproblem.
Husk å stemme på den kandidaten du mener er best egnet.
Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.
🏷️ Extracted Entities (19)
Kaloritellingsappen BitePal
(organization)
PT-teamet Team Bravo
(organization)
Kosttilskuddbutikken COORE
(organization)
Bulking
(entity)
Nyheter 📁
(category)
Press
(entity)
ROS Rådgivning
(organization)
Bulking 🏷️
(keyword)
Kropp 🏷️
(keyword)
Proteinpulver 🏷️
(keyword)
TikTok 🏷️
(keyword)
Trening 🏷️
(keyword)
vg:Meninger 🏷️
(keyword)
Benjamin Fraugerud
(person)
Gullbarbie
(entity)
TikTok
(entity)
Benni Bravo
(entity)
Ungdomsrådet
(entity)
Winter Arc
(entity)
📊 Metadata
Category: Nyheter
Keywords: vg:Meninger, Kropp, TikTok, Bulking, Proteinpulver, Trening
Article Version History (2 versions)
This article has been updated since it was first fetched. Below are all versions:
Version 2
Current
2026-01-23 11:18:27
«Bulking» og «cutting» er ikke fasit på det sunne liv
UPDATE
Author: Vetle Olsen Ryum
Published: 2026-01-23 10:55:56
Updated: 2026-01-23 11:12:51
Category: Nyheter
📝 Summary
Årets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut.
📄 Full Content (5112 chars)
I skolegården deles mat inn i kategoriene «riktig» og «feil».
På TikTok vurderes mennesker ut fra musklenes størrelse og fettprosent.
Hvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?
Det er mye vi kan lære av årets Gullbarbie, en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst.
Viktigst er begrunnelsen Press gir for valget av kandidater, som er:
- PT-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen
- Kosttilskuddbutikken COORE
- Kaloritellingsappen BitePal
Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering.
Dagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er.
Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser)
Dette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som «Winter Arc».
Trening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal».
Det gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.
Trening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å «bulke» eller «cutte».
Det er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske.
Det er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret.
Når Team Bravo markedsfører treningstilbudet sitt med formuleringer som «Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen», gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.
Det handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit».
Én av tre elever på videregående har et problematisk forhold til mat, kropp og trening.
Benjamin Fraugerud har 185.000 følgere på TikTok.
Mange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.
Det samme gjelder Coore og Bitepal.
Det finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.
Tvert imot er det nærliggende å se for seg følgende onde sirkel:
Barn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».
Dermed må du bulke eller cutte.
Som et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.
Når resultatene uteblir, og man ikke oppnår den (uoppnåelige) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning.
Ingen voksne griper inn, fordi de ikke er bevisste nok.
Spiseforstyrrelser er komplekse og kommer til uttrykk på mange måter.
Nettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.
En av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre.
Jeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer.
Disse kan igjen utvikle seg til spise- og treningsproblematikk, og det fortjener kandidatene pepper for.
Vi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste.
Foreldre må få kunnskap om hvilke forbilder unge ser opp til.
Kompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.
Influencere og markedsaktører må være bevisste på at mange oppfatter deres ord ogholdninger som en fasit.
Og vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten».
Takk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisertsamfunnsproblem.
Husk å stemme på den kandidaten du mener er best egnet.
Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.
🏷️ Tags & Keywords
Keywords: vg:Meninger, Kropp, TikTok, Bulking, Proteinpulver, Trening
🔍 All Metadata (JSON)
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"content" : "I skolegården deles mat inn i kategoriene «riktig» og «feil».\n\nPå [TikTok](/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma) vurderes mennesker ut fra musklenes størrelse og fettprosent.\n\nHvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?\n\nDet er mye vi kan lære av [årets Gullbarbie, ](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal)en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst.\n\nViktigst er [begrunnelsen](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal) Press gir for valget av kandidater, som er:\n\n- PT\\-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen\n- Kosttilskuddbutikken COORE\n- Kaloritellingsappen BitePal\n\n**Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering.**\n\nDagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er.\n\nLeder av Ungdomsrådet til ROS \\(Rådgivning om spiseforstyrrelser\\)\n\nDette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som «Winter Arc».\n\nTrening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal».\n\nDet gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.\n\nTrening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å «bulke» eller «cutte».\n\nDet er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske.\n\nDet er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret.\n\nNår Team Bravo markedsfører treningstilbudet sitt med formuleringer som *«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»*, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.\n\nDet handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit».\n\n[Én av tre elever ](https://www.oslo-universitetssykehus.no/avdelinger/klinikk-psykisk-helse-og-avhengighet/avdeling-for-spesialpsykiatri/regional-seksjon-spiseforstyrrelser-rasp/1-av-10-ungdommer-pa-videregaende-skole-har-en-spiseforstyrrelse/)på videregående har et problematisk forhold til mat, kropp og trening.\n\n**Benjamin Fraugerud har 185.000 følgere på TikTok.**\n\nMange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.\n\nDet samme gjelder Coore og Bitepal.\n\nDet finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.\n\nTvert imot er det nærliggende å se for seg følgende onde sirkel:\n\nBarn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».\n\n**Dermed må du bulke eller cutte.**\n\nSom et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.\n\nNår resultatene uteblir, og man ikke oppnår den \\(uoppnåelige\\) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning.\n\nIngen voksne griper inn, fordi de ikke er bevisste nok.\n\nSpiseforstyrrelser er komplekse og kommer til uttrykk på mange måter.\n\nNettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.\n\nEn av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre.\n\nJeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer.\n\nDisse kan igjen utvikle seg til spise\\- og treningsproblematikk, og det fortjener kandidatene pepper for.\n\nVi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste.\n\n**Foreldre må få kunnskap om hvilke forbilder unge ser opp til.**\n\nKompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.\n\nInfluencere og markedsaktører må være bevisste på at mange oppfatter deres ord ogholdninger som en fasit.\n\nOg vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten».\n\nTakk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisertsamfunnsproblem.\n\nHusk å [stemme](https://www.gullbarbie.no/) på den kandidaten du mener er best egnet.\n\n**Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.**",
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class="_byline_1pdwo_1 layout-padded _byline_15pie_145"><figure style="display: contents"><figcaption><strong><span class="title-serif-xs">Vetle Olsen Ryum</span></strong><p class="_description_1pdwo_10 text-sans-s">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><friendly-timestamp data-options="{"showUpdated":false}" style="display:contents"><time class="text-sans-s _timestamp_ktvrt_1 _friendly_ktvrt_17 layout-component layout-normal layout-padded" datetime="2026-01-23T11:12:51.000Z"><span data-nosnippet="true">Fredag 23. januar kl. 12:12</span></time></friendly-timestamp> <div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_1"></div></div> </header> <section class="article-body" itemprop="articleBody" style="display: contents"> <div class="layout-component layout-padded layout-normal _tts_1njly_1" data-track-id="tts:35213" data-track-impression data-track-name="«Bulking» og «cutting» er ikke fasit på det sunne liv" data-track-target-newsroom="vgtts"><astro-island await-children client="load" component-export="TTSPlayer" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/video.ayTqLdUa.js" opts="{"name":"TTSPlayer","value":true}" prefix="r137" props="{"assetId":[0,35213],"vendor":[0,"vgtts"],"isApp":[0,false]}" renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="Z128NvB"><div class="_svpContainer_1nwbk_1"><div id="svp-video-35213-«r137R0»"></div></div><div class="_perspective_1nwbk_11"><div class="_controls_1nwbk_16"><div class="_initial_1nwbk_33"><button aria-disabled="true" aria-label="Laster inn lytt til saken avspiller" class="_button_6bkpv_2 button-label-large _filled_6bkpv_106 _play_10x2h_9 _button_10x2h_1" data-track-click-intent="Attempt" data-track-element-type="Play Button Disabled" role="button" type="button"><svg aria-label="Play" fill="none" height="24px" role="graphics-symbol" style="flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto" viewbox="0 0 24 24" width="24px" xmlns="http://www.w3.org/2000/svg"><path d="M10.4232 2.32693L18.614 11.3269C18.9613 11.7085 18.9613 12.2915 18.614 12.6731L10.4232 21.6731C10.2337 21.8813 9.9652 22 9.68364 22H7.12555C6.57325 22 6.12552 21.5523 6.12552 21L6.12552 3.00003C6.12552 2.44773 6.57325 2 7.12555 2L9.68364 2C9.9652 2 10.2337 2.1187 10.4232 2.32693Z" fill="var(--icon-color, currentColor)"></path></svg></button><p aria-hidden="true" class="_introduction_17m6h_13">Lytt til saken</p><p class="_srOnly_17m6h_1"></p></div></div></div><!--astro:end--></astro-island></div> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">I skolegården deles mat inn i kategoriene «riktig» og «feil». </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">På <a class="_link_o9xde_39" href="/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma">TikTok</a> vurderes mennesker ut fra musklenes størrelse og fettprosent. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Hvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?</p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det er mye vi kan lære av <a class="_link_o9xde_39" data-track-element-type="Link" data-track-id="link:V6q6wl" href="/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal">årets Gullbarbie, </a>en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst. </p><astro-island await-children client="visible" component-export="Image" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js" opts="{"name":"Image","value":true}" prefix="r87" props="{"alt":[0],"caption":[0,"NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. 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Foto: Faksimile / BENNIBRAVO Instagram" class="_image_qp4xg_65 layout-component layout-normal" data-fullscreen-sizes="(min-width: 1000px) 2000px, 2000vw" data-track-element-type="Article image fullscreen" data-track-name="ImageFullscreen" decoding="async" height="810" itemprop="image" loading="lazy" sizes="(min-width: 980px) 980px, 100vw" src="https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d" srcset="https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d 40w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=80&s=39f896d55681767b1e2d00d7c5ae8fb16c0a9a8a 80w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=100&s=4ddc37c1b02880576c04151404ea40e7f69b3e38 100w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=200&s=ec8de32f6e143eabd5973a21f6650d528c1f03bc 200w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=240&s=ce4964d75d647a2d5c636450bcdf85b5dcc5c9be 240w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=480&s=ca48bbd8a1dd12bb740c5ac1b79f20a1edd3e211 480w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=580&s=0814c4728a90b94080f08dbf2fd3e4576e32f77d 580w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=720&s=98d60a8967e164f79127b0573799c9b1d9306e51 720w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=1080&s=f72cc6a302614c937439cc34bbe419adca51380b 1080w" style="object-position:0% 0%" width="1080"><figcaption class="text-sans-s _caption_qp4xg_10 layout-component layout-padded">NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. Foto: Faksimile / BENNIBRAVO Instagram</figcaption></figure><!--astro:end--></astro-island><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Viktigst er <a class="_link_o9xde_39" data-track-element-type="Link" data-track-id="link:V6q6wl" href="/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal">begrunnelsen</a> <abbr class="_explanation_o9xde_140" tabindex="0" title="Redd Barnas ungdomsorganisasjon">Press<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">Press</span>Redd Barnas ungdomsorganisasjon</span></abbr> gir for valget av kandidater, som er: </p><ul class="_list_o9xde_3 _list_xtcu6_9 _unordered_o9xde_106 layout-component text-serif-m layout-normal text-serif-m layout-padded"><li class="_item_o9xde_30">PT-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen</li><li class="_item_o9xde_30">Kosttilskuddbutikken COORE</li><li class="_item_o9xde_30">Kaloritellingsappen BitePal</li></ul><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering. </strong></p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_2"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Dagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er. </p><section class="_portrait_ygndg_1 layout-component layout-normal layout-padded" data-body="false"><figure style="display:contents"><picture class="_picture_ygndg_60"><img alt="Bilde av VETLE OLSEN-RYUM" class="_image_ygndg_42" height="87" itemprop="image" loading="lazy" sizes="480px" src="https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71" srcset="https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71 40w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=80&s=01d45864cb8b899bafde086bcc75a74494d49aa0 80w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=100&s=81cc4a18675a5ffa9e4ec4f8ce83939341edab18 100w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=200&s=627b43d3226be29cb83329770c5b03fc16d4beed 200w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=240&s=0c1a7c6cb1768c3f6d931e37c99ab029dfca9105 240w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=480&s=a2b0c9e49b1dd525f061fb210de2da627eb82bec 480w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=580&s=3471064408c00c255bbebad6c7c6fa209cbaf7fa 580w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=720&s=655a9d01bdd1967e65b62099ed2103771230934c 720w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=1080&s=47a8ee2d328cd7cc960f5dd999032863574ac749 1080w" width="40"></picture><figcaption class="_details_ygndg_24"><strong class="_name_ygndg_51 title-serif-xs">VETLE OLSEN-RYUM</strong><p class="_paragraph_o9xde_4 text-sans-m _description_ygndg_56">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Dette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som <abbr class="_explanation_o9xde_140" tabindex="0" title="TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. ">«Winter Arc».<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">«Winter Arc».</span>TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. </span></abbr> </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Trening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal». </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.</p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Trening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å <abbr class="_explanation_o9xde_140" tabindex="0" title="Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. ">«bulke»<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">«bulke»</span>Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. </span></abbr> eller <abbr class="_explanation_o9xde_140" tabindex="0" title="Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. ">«cutte».<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">«cutte».</span>Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. </span></abbr></p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske. </p><video-loader class="mb-cpg" style="display: contents"> <astro-island await-children client="visible" component-export="Video" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js" opts="{"name":"Embed","value":{"rootMargin":"200%"}}" prefix="r99" props="{"assetType":[0,"video"],"id":[0,"320854"],"imageAsset":[0,{"id":[0,"775bf9602d417ba2e6e00dc656784eda@tv"],"main":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg"],"snapshots":[0,"https://images.stream.schibsted.media/users/vgtv/images/fde2bfb48937cc9b3e3fe40c4d8c68fd.jpg"],"size":[0,{"height":[0,181],"width":[0,102]}],"urls":[1,[[0,{"height":[0,181],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=102q50"],"width":[0,102]}],[0,{"height":[0,284],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=160q50"],"width":[0,160]}],[0,{"height":[0,569],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=320q50"],"width":[0,320]}],[0,{"height":[0,853],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=480q50"],"width":[0,480]}],[0,{"height":[0,1090],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=613q50"],"width":[0,613]}],[0,{"height":[0,1387],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=780q50"],"width":[0,780]}],[0,{"height":[0,1422],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=800q50"],"width":[0,800]}]]]}],"metadata":[0,{"aspectRatio":[0,"0.56"],"autoGeneratedTranscript":[0,"{\"url\":\"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/generated/_nb_NO.vtt\",\"language\":\"nb_NO\"}"],"contentType":[0,"debate"],"newsLifetime":[0,"2"],"newsValue":[0,"3"],"preview":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/meta_preview.mp4"],"preview_vivi_category":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/meta_preview_vivi_category.mp4"],"seoDescription":[0,"MENING: Vetle Olsen-Ryum om muskelpresset på sosiale medier"],"titleShortPath":[0,"mening-vetle-olsen-ryum-om-muskelpresset-pa-sosiale-medier"]}],"isMobile":[0,false],"breaking":[0,false],"videoPreview":[0,false],"editorialJudgment":[0],"layout":[0],"loading":[0],"padded":[0,false],"presentationProperties":[0]}" renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="ZqvyKA"><div class="_root_glu7e_11 layout-component layout-normal mb-cpg"><div class="_container_glu7e_50 _verticalContainer_glu7e_74" style="aspect-ratio:0.56"><div class="_playerContainer_glu7e_57"><div id="svp-video-320854-«r99R9»"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Når Team Bravo markedsfører treningstilbudet sitt med formuleringer som <em class="_em_o9xde_35">«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»</em>, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit». </p><video-loader class="mb-cpg" style="display: contents"> <astro-island await-children client="visible" component-export="Video" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js" opts="{"name":"Embed","value":{"rootMargin":"200%"}}" prefix="r103" 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renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="Z2qh9Sl"><div class="_root_glu7e_11 layout-component layout-normal mb-cpg"><div class="_container_glu7e_50" style="aspect-ratio:1.78"><div class="_playerContainer_glu7e_57"><div id="svp-video-197629-«r103R9»"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><a class="_link_o9xde_39" href="https://www.oslo-universitetssykehus.no/avdelinger/klinikk-psykisk-helse-og-avhengighet/avdeling-for-spesialpsykiatri/regional-seksjon-spiseforstyrrelser-rasp/1-av-10-ungdommer-pa-videregaende-skole-har-en-spiseforstyrrelse/">Én av tre elever </a>på videregående har et problematisk forhold til mat, kropp og trening. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Benjamin Fraugerud har 185.000 følgere på TikTok. </strong></p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Mange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.</p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_3"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det samme gjelder Coore og Bitepal. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Tvert imot er det nærliggende å se for seg følgende onde sirkel: </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Barn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit». </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Dermed må du bulke eller cutte. </strong></p><astro-island await-children client="visible" component-export="PollWrapper" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js" opts="{"name":"Component","value":{"rootMargin":"100%"}}" prefix="r151" props="{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, jeg ser ofte slike videoer."]}],[0,{"correct":[0,false],"value":[0,"Ser det av og til i feeden."]}],[0,{"correct":[0,false],"value":[0,"Nei, har ikke fått opp så mye om 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du fått opp videoer om «bulking» og «cutting» på sosiale medier?"],"subtype":[0,"poll"],"type":[0,"poll"],"richType":[0,"poll-question"],"isDev":[0,false],"statistics":[0,{"questionId":[0,"n1Axma-ae84a920e1"],"answers":[0,{"1":[0,"1"]}],"lastUpdated":[0,1769166814930]}]}" renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="1mswHG"><section class="font-vg-sans layout-component layout-normal layout-padded _poll_7u87d_1" data-theme="accent" data-track-element-type="Poll" data-track-id="poll:n1Axma-ae84a920e1" data-track-impression="true" data-track-name="Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?" id="poll-n1Axma-ae84a920e1"><form class="_form_7u87d_40" data-subtype="poll"><img class="_image_7u87d_84" loading="lazy" sizes="(min-width: 580px) 580px, 100vw" src="https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=40&s=fc06a17bbc9fbbeef529f5b58c3023d5dd8f6eeb" 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https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=720&s=e9e2df3f026a533a00a70add47d1e41d0fdf0132 720w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1080&s=b8f75e4681ee85522e2ba4f0f49ee53881d049d9 1080w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1440&s=106ffbac0ec44504102c8dac30833208431dae33 1440w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=2160&s=e088a926ab53ac4827e881d58321da4033f3fca3 2160w"><fieldset class="_fieldset_7u87d_34"><div class="_contents_7u87d_41"><legend class="title-serif-s _legend_7u87d_112"><span class="_quizIntro_7u87d_58"></span><span>Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?</span></legend><input hidden="" id="0-n1Axma-ae84a920e1" name="n1Axma-ae84a920e1" type="radio" value="0"><label class="_label_7u87d_17" data-track-id="poll:n1Axma-ae84a920e1:0" data-track-name="Ja, jeg ser ofte slike videoer." for="0-n1Axma-ae84a920e1" style="--percentage:0%" tabindex="0"><span class="_letter_7u87d_103">a</span><span class="text-sans-m _value_7u87d_140">Ja, jeg ser ofte slike videoer.</span></label><input hidden="" id="1-n1Axma-ae84a920e1" name="n1Axma-ae84a920e1" type="radio" value="1"><label class="_label_7u87d_17" data-track-id="poll:n1Axma-ae84a920e1:1" data-track-name="Ser det av og til i feeden." for="1-n1Axma-ae84a920e1" style="--percentage:0%" tabindex="0"><span class="_letter_7u87d_103">b</span><span class="text-sans-m _value_7u87d_140">Ser det av og til i feeden.</span></label><input hidden="" id="2-n1Axma-ae84a920e1" name="n1Axma-ae84a920e1" type="radio" value="2"><label class="_label_7u87d_17" data-track-id="poll:n1Axma-ae84a920e1:2" data-track-name="Nei, har ikke fått opp så mye om det." for="2-n1Axma-ae84a920e1" style="--percentage:0%" tabindex="0"><span class="_letter_7u87d_103">c</span><span class="text-sans-m _value_7u87d_140">Nei, har ikke fått opp så mye om det.</span></label></div></fieldset></form></section><!--astro:end--></astro-island> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Som et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.</p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_4"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Når resultatene uteblir, og man ikke oppnår den (uoppnåelige) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Ingen voksne griper inn, fordi de ikke er bevisste nok.</p><astro-island await-children client="visible" component-export="Image" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js" opts="{"name":"Image","value":true}" prefix="r117" props="{"alt":[0],"caption":[0,"PROTEINPULVER: Det florerer av råd på TikTok om hvordan man først skal spise svært lite i en periode, for å så innta mer mat enn kroppen trenger. 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Foto: Martyn de Jong / Shutterstock" class="_image_qp4xg_65 layout-component layout-normal" data-fullscreen-sizes="(min-width: 1000px) 2000px, 2000vw" data-track-element-type="Article image fullscreen" data-track-name="ImageFullscreen" decoding="async" height="3648" itemprop="image" loading="lazy" sizes="(min-width: 980px) 980px, 100vw" src="https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=40&s=64aa53f3a330f38f604fd7599a25adddd57f8019" srcset="https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=40&s=64aa53f3a330f38f604fd7599a25adddd57f8019 40w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=80&s=1037612cdc8f4050cd89c5eb5005a0f579654047 80w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=100&s=682a5c8b140410a10399b384faf544387c9e8a0d 100w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=200&s=0f153e1e733ec418d7fdc6cd6bcf5a955a19999c 200w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=240&s=003476b6b9b50182f2a862bd20a9d3fa196e29b3 240w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=480&s=8b2cd7839562c93adfbf66f3b0c67cc2283a9321 480w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=580&s=411e248fc2404ecf9f821c1af0d34b88457a33ab 580w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=720&s=7aea9e018e54d09b03e5b7a15267631e8bab4001 720w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=1080&s=0571ec6098129c7e0b254cf8ec476ab19ce11c42 1080w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=1440&s=7c1e96e3636ed1179f8546824c0b7d2892ce68c7 1440w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=2160&s=8f2e642e9d326dcc77cb604431faebe9becde48c 2160w" style="object-position:0% 0%" width="5472"><figcaption class="text-sans-s _caption_qp4xg_10 layout-component layout-padded">PROTEINPULVER: Det florerer av råd på TikTok om hvordan man først skal spise svært lite i en periode, for å så innta mer mat enn kroppen trenger. Foto: Martyn de Jong / Shutterstock</figcaption></figure><!--astro:end--></astro-island><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Spiseforstyrrelser er komplekse og kommer til uttrykk på mange måter. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Nettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">En av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre. </p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_5"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Jeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Disse kan igjen utvikle seg til spise- og treningsproblematikk, og det fortjener kandidatene pepper for.</p><video-loader class="mb-cpg" style="display: contents"> <astro-island await-children client="visible" component-export="Video" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js" opts="{"name":"Embed","value":{"rootMargin":"200%"}}" prefix="r124" 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renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="f9APt"><div class="_root_glu7e_11 layout-component layout-normal mb-cpg"><div class="_container_glu7e_50" style="aspect-ratio:1.78"><div class="_playerContainer_glu7e_57"><div id="svp-video-230117-«r124R9»"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Vi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Foreldre må få kunnskap om hvilke forbilder unge ser opp til. </strong></p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Kompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.</p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_6"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Influencere og markedsaktører må være bevisste på at mange oppfatter deres ord og<br>holdninger som en fasit. </p><astro-island await-children client="visible" component-export="PollWrapper" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js" opts="{"name":"Component","value":{"rootMargin":"100%"}}" prefix="r153" props="{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, ofte "]}],[0,{"correct":[0,false],"value":[0,"Noen ganger"]}],[0,{"correct":[0,false],"value":[0,"Aldri"]}],[0,{"correct":[0,false],"value":[0,"Usikker"]}]]],"fact":[0],"id":[0,"n1Axma-5a9006236a"],"image":[0,{"byline":[0,{"title":[0,"FG Trade Latin / Getty 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du påvirket av reklame for trening og kosttilskudd? 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data-track-name="Vi må ikke la oss presse" data-track-primary-position="5" data-track-target-newsroom="vg" data-track-target-type="Article"><article class="_article_xeowg_1 _small_xeowg_97 _opinion_xeowg_122 _overlay_xeowg_50"><a class="label-primary _link_xeowg_79" data-use-overlay-player="false" href="https://www.vg.no/nyheter/i/K8y7bG/vg-mener-vi-maa-ikke-la-oss-presse"><div class="_content_xeowg_30"><div class="_titleContainer_xeowg_189"><svg aria-label="Meninger ikon" class="_pullquote_xeowg_237" fill="none" height="24px" role="graphics-symbol" style="flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto" viewbox="0 0 20 20" width="24px" xmlns="http://www.w3.org/2000/svg"><path d="M20 11.9555C20 11.9555 20 11.9555 20 11.9555C20 11.9555 19.9999 11.9556 19.9999 11.9556V14.5055C19.9999 14.5059 19.9997 14.5061 19.9993 14.5062C19.9988 14.5063 19.9986 14.507 19.999 14.5074L19.9993 14.5078C19.9997 14.5083 19.9996 14.5089 19.9992 14.5093L13.7349 19.766C13.3119 20.121 12.6811 20.0658 12.3261 19.6427L11.6429 18.8284C11.2879 18.4053 11.343 17.7745 11.7661 17.4194L16.7389 13.2465C16.9044 13.1076 17 12.9026 17 12.6865C17 12.2828 16.6728 11.9555 16.2691 11.9555H12.0001C11.4478 11.9555 11.0001 11.5078 11.0001 10.9555V1.00006C11.0001 0.447742 11.4478 0 12.0001 0H19C19.5523 0 20 0.447742 20 1.00006V11.9555Z" fill="var(--icon-color, currentColor)"></path><path d="M8.99991 11.9555C8.99991 11.9555 8.99993 11.9555 8.99991 11.9555C8.99988 11.9555 8.99981 11.9556 8.99981 11.9556V14.5056C8.99981 14.5059 8.99958 14.5062 8.99926 14.5062C8.99875 14.5064 8.99854 14.507 8.99887 14.5074L8.99924 14.5078C8.99961 14.5083 8.99955 14.509 8.9991 14.5093L2.73486 19.766C2.31179 20.121 1.68105 20.0658 1.32605 19.6427L0.642779 18.8284C0.287782 18.4053 0.342967 17.7745 0.766037 17.4195L5.73884 13.2465C5.90435 13.1076 5.99994 12.9026 5.99994 12.6865C5.99994 12.2828 5.67269 11.9556 5.26901 11.9556H0.999987C0.447709 11.9556 0 11.5078 0 10.9555V1.00008C0 0.447767 0.447709 2.44156e-05 0.999987 2.44156e-05H7.99992C8.5522 2.44156e-05 8.99991 0.447767 8.99991 1.00008V11.9555Z" fill="var(--icon-color, currentColor)"></path></svg><h2 class="_title_1da04_1 _small_1da04_6 title-serif-s"><span class="_text_1da04_22">Vi må ikke la oss presse</span></h2></div><div><p class="_label_xeowg_75">Leder</p><ul class="_meta_xeowg_160 text-sans-xs"><li class="_item_xeowg_163"><friendly-timestamp data-options="{"day":"numeric","hour":false,"minute":false,"month":"short","weekday":false,"shortPastPrefix":true}" style="display:contents"><time class="_timestamp_xeowg_247" datetime="2026-01-18T18:51:48.000Z"><span data-nosnippet="true">18. jan.</span></time></friendly-timestamp></li><li class="_item_xeowg_163">3 min</li></ul></div></div><picture class="_picture_xeowg_184"><img alt="" class="_image_xeowg_63" height="5504" loading="lazy" sizes="300px" src="https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=40&s=8187a43d88de4d91c07b154cc8f7ccb0cda2c110" 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"content" : "I skolegården deles mat inn i kategoriene «riktig» og «feil».\n\nPå [TikTok](/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma) vurderes mennesker ut fra musklenes størrelse og fettprosent.\n\nHvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?\n\nDet er mye vi kan lære av [årets Gullbarbie, ](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal)en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst.\n\nViktigst er [begrunnelsen](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal) Press gir for valget av kandidater, som er:\n\n- PT\\-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen\n- Kosttilskuddbutikken COORE\n- Kaloritellingsappen BitePal\n\n**Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering.**\n\nDagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er.\n\nLeder av Ungdomsrådet til ROS \\(Rådgivning om spiseforstyrrelser\\)\n\nDette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som «Winter Arc».\n\nTrening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal».\n\nDet gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.\n\nTrening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å «bulke» eller «cutte».\n\nDet er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske.\n\nDet er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret.\n\nNår Team Bravo markedsfører treningstilbudet sitt med formuleringer som *«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»*, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.\n\nDet handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit».\n\n[Én av tre elever ](https://www.oslo-universitetssykehus.no/avdelinger/klinikk-psykisk-helse-og-avhengighet/avdeling-for-spesialpsykiatri/regional-seksjon-spiseforstyrrelser-rasp/1-av-10-ungdommer-pa-videregaende-skole-har-en-spiseforstyrrelse/)på videregående har et problematisk forhold til mat, kropp og trening.\n\n**Benjamin Fraugerud har 185.000 følgere på TikTok.**\n\nMange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.\n\nDet samme gjelder Coore og Bitepal.\n\nDet finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.\n\nTvert imot er det nærliggende å se for seg følgende onde sirkel:\n\nBarn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».\n\n**Dermed må du bulke eller cutte.**\n\nSom et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.\n\nNår resultatene uteblir, og man ikke oppnår den \\(uoppnåelige\\) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning.\n\nIngen voksne griper inn, fordi de ikke er bevisste nok.\n\nSpiseforstyrrelser er komplekse og kommer til uttrykk på mange måter.\n\nNettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.\n\nEn av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre.\n\nJeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer.\n\nDisse kan igjen utvikle seg til spise\\- og treningsproblematikk, og det fortjener kandidatene pepper for.\n\nVi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste.\n\n**Foreldre må få kunnskap om hvilke forbilder unge ser opp til.**\n\nKompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.\n\nInfluencere og markedsaktører må være bevisste på at mange oppfatter deres ord ogholdninger som en fasit.\n\nOg vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten».\n\nTakk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisertsamfunnsproblem.\n\nHusk å [stemme](https://www.gullbarbie.no/) på den kandidaten du mener er best egnet.\n\n**Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.**",
"created_at" : "2026-01-23 11:18:27",
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"metadata" : "{\"image_url\":\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=1080&s=997740b7bea52e236dfd21f3dade1f523653b5bc\",\"og\":{\"title\":\"«Bulking» og «cutting» er ikke fasit pÃ¥ det sunne liv\",\"type\":\"article\",\"image\":\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=1080&s=997740b7bea52e236dfd21f3dade1f523653b5bc\",\"description\":\"Ã
rets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. \",\"site_name\":\"VG\",\"url\":\"https://www.vg.no/nyheter/i/n1Axma/vetle-olsen-ryum-bulking-og-cutting-er-ikke-fasit-paa-det-sunne-liv\"},\"description\":\"Ã
rets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. \",\"category\":\"Nyheter\",\"keywords\":[\"vg:Meninger\",\"Kropp\",\"TikTok\",\"Bulking\",\"Proteinpulver\",\"Trening\"],\"content\":\"I skolegÃ¥rden deles mat inn i kategoriene «riktig» og «feil».\\n\\nPÃ¥ [TikTok](/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma) vurderes mennesker ut fra musklenes størrelse og fettprosent.\\n\\nHvordan skal barn og unge kunne føle seg bra nok, nÃ¥r de stadig fÃ¥r høre at de alltid kan â og bør â bli bedre?\\n\\nDet er mye vi kan lære av [Ã¥rets Gullbarbie, ](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal)en Ã¥rlig «verstingpris» som gÃ¥r til den eller de som fÃ¥r unge til Ã¥ føle seg verst.\\n\\nViktigst er [begrunnelsen](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal) Press gir for valget av kandidater, som er:\\n\\n- PT\\\\-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen\\n- Kosttilskuddbutikken COORE\\n- Kaloritellingsappen BitePal\\n\\n**Et gjennomgÃ¥ende tema er det overdrevne fokuset pÃ¥ selvoptimalisering.**\\n\\nDagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten pÃ¥ hva det perfekte livet er.\\n\\nLeder av UngdomsrÃ¥det til ROS \\\\(RÃ¥dgivning om spiseforstyrrelser\\\\)\\n\\nDette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag pÃ¥ speed, gjennom begreper som «Winter Arc».\\n\\nTrening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og mÃ¥les for at fysikken skal bli «optimal».\\n\\nDet gis tillatelse til Ã¥ spise ribbe pÃ¥ julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.\\n\\nTrening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til Ã¥ «bulke» eller «cutte».\\n\\nDet er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for Ã¥ være et vellykket menneske.\\n\\nDet er forunderlig at hverken Team Bravo, Coore eller Bitepal forstÃ¥r at de er med pÃ¥ Ã¥ lage rammeverket for dette ekkokammeret.\\n\\nNÃ¥r Team Bravo markedsfører treningsÂtilbudet sitt med formuleringer som *«Lagt pÃ¥ deg i julen!? Jeg sender deg oppskrifter som fÃ¥r deg pÃ¥ rett vei igjen»*, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.\\n\\nDet handler aldri om Ã¥ ha en kropp som fungerer, eller som man har et godt forhold til â det handler alltid om Ã¥ «skjerpe seg» dersom man er «feit».\\n\\n[Ãn av tre elever ](https://www.oslo-universitetssykehus.no/avdelinger/klinikk-psykisk-helse-og-avhengighet/avdeling-for-spesialpsykiatri/regional-seksjon-spiseforstyrrelser-rasp/1-av-10-ungdommer-pa-videregaende-skole-har-en-spiseforstyrrelse/)pÃ¥ videregÃ¥ende har et problematisk forhold til mat, kropp og trening.\\n\\n**Benjamin Fraugerud har 185.000 følgere pÃ¥ TikTok.**\\n\\nMange risikerer Ã¥ fÃ¥ en kjipere hverdag som følge av mÃ¥ten Team Bravo romantiserer og normaliserer det ekstreme pÃ¥.\\n\\nDet samme gjelder Coore og Bitepal.\\n\\nDet finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.\\n\\nTvert imot er det nærliggende Ã¥ se for seg følgende onde sirkel:\\n\\nBarn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».\\n\\n**Dermed mÃ¥ du bulke eller cutte.**\\n\\nSom et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal â en app der mÃ¥let er Ã¥ gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.\\n\\nNÃ¥r resultatene uteblir, og man ikke oppnÃ¥r den \\\\(uoppnÃ¥elige\\\\) kroppen Team Bravo har definert som idealet, vender man seg til nettet for Ã¥ kjøpe kosttilskudd som en tilsynelatende enkel løsning.\\n\\nIngen voksne griper inn, fordi de ikke er bevisste nok.\\n\\nSpiseforstyrrelser er komplekse og kommer til uttrykk pÃ¥ mange mÃ¥ter.\\n\\nNettopp derfor er det sÃ¥ viktig Ã¥ ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.\\n\\nEn av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til Ã¥ bli bedre.\\n\\nJeg tror ikke vi skal peke pÃ¥ Team Bravo, Coore eller Bitepal som Ã¥rsaken til at unge utvikler spiseforstyrrelser, men vi mÃ¥ tørre Ã¥ peke pÃ¥ at de er sterke stemmer som bidrar til Ã¥ forme holdninger og normer.\\n\\nDisse kan igjen utvikle seg til spise\\\\- og treningsproblematikk, og det fortjener kandidatene pepper for.\\n\\nVi mÃ¥, som samfunn, stÃ¥ samlet mot de usunne holdningene og normene som har fÃ¥tt fotfeste.\\n\\n**Foreldre mÃ¥ fÃ¥ kunnskap om hvilke forbilder unge ser opp til.**\\n\\nKompiser mÃ¥ tørre Ã¥ ta bekymringssamtalen dersom fokuset pÃ¥ Ã¥ være «mest mulig sunn» har blitt usunt.\\n\\nInfluencere og markedsaktører mÃ¥ være bevisste pÃ¥ at mange oppfatter deres ord ogholdninger som en fasit.\\n\\nOg vi i ROS, Press â og du som leser dette â mÃ¥ stille kritiske spørsmÃ¥l ved bÃ¥de innholdet i og konsekvensene av denne «fasiten».\\n\\nTakk til Press for Ã¥ sette søkelys pÃ¥ det vi i ROS opplever som et underkommunisertsamfunnsproblem.\\n\\nHusk Ã¥ [stemme](https://www.gullbarbie.no/) pÃ¥ den kandidaten du mener er best egnet.\\n\\n**Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.**\",\"author\":\"Vetle Olsen Ryum\",\"published_at\":\"2026-01-23 10:55:56\",\"raw_feed_item\":\"<item><title>«Bulking» og «cutting» er ikke fasit pÃ¥ det sunne liv</title><pubDate>Fri, 23 Jan 2026 10:55:56 GMT</pubDate><description>Ã
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"og_title" : "«Bulking» og «cutting» er ikke fasit på det sunne liv",
"published_at" : "2026-01-23 10:55:56",
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data-astro-cid-jwirc66j> <header class=\"article-intro\" style=\"display: contents\"> <div class=\"background-primary layout-component layout-fullscreen _container_15pie_33\" data-color-scheme=\"light\" data-image-position=\"bottom-right\"><header class=\"_header_15pie_74\" role=\"banner\"><a class=\"_link_15pie_114\" href=\"https://www.vg.no\"><svg class=\"_logo_15pie_141\" fill=\"none\" height=\"24\" viewbox=\"0 0 120 24\" width=\"120\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M120 20C120 22.2091 118.209 24 116 24H70C67.7909 24 66 22.2091 66 20V4C66 1.79086 67.7909 0 70 0H116C118.209 0 120 1.79086 120 4V6H103.2C103.2 5.7188 103.2 5.45131 103.2 5.19954C103.2 3.87406 102.125 2.8 100.8 2.8H85.2C83.8745 2.8 82.8 3.87452 82.8 5.2V18.8C82.8 20.1255 83.8745 21.2 85.2 21.2H100.8C102.125 21.2 103.2 20.1255 103.2 18.8V13.6H93V10.8H120V20Z\" fill=\"currentColor\"></path><path d=\"M21 24L0 0H20L32 14.6L44 0H64L43 24H21Z\" fill=\"currentColor\"></path></svg></a></header><figure class=\"_figure_1ttip_1 layout-component _image_15pie_81\"><img class=\"_image_1ttip_5\" loading=\"eager\" sizes=\"(min-width: 980px) 100vw, 200vw\" src=\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=40&s=43888596d3971800637ea6e375ba581f6f56a571\" srcset=\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=40&s=43888596d3971800637ea6e375ba581f6f56a571 40w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=80&s=27ed7be22acd83a865b00a09d2ae9edf34030de5 80w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=100&s=676321b0c963f2872722b6661c5d63c0f926d902 100w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=200&s=1747655da216679a23bde68416fc7d6b215b09a0 200w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=240&s=0cd8da4b045e5c7267f1883bd7e5129c40c86310 240w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=480&s=d5f4b234c66d29e703fc13127732301f2f5226eb 480w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=580&s=c38b0915b6c984978adb06fb13f9899479a5aca7 580w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=720&s=c99edd01c324a7e34ddf2c0dbc721ffd4bc6d4d6 720w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=1080&s=997740b7bea52e236dfd21f3dade1f523653b5bc 1080w\" style=\"--hotspot:49.65811965811966% 81.06633081444164%\"><figcaption class=\"_figcaption_1ttip_19\">Skjermdump, TikTok</figcaption></figure><div class=\"_text_15pie_1\"><div class=\"_titles_15pie_18\"><p class=\"_prefix_nfjwc_1 layout-padded _center_nfjwc_15\">Meninger<br><span>Debattinnlegg</span></p><h1 class=\"_title_15pie_18\"><span class=\"_text_kfomj_58\">«Bulking» og «cutting» er ikke fasit på det sunne liv</span></h1></div><p class=\"_lead_o9xde_2 _lead_xtcu6_50 layout-component text-serif-m layout-normal text-serif-l _lead_15pie_26 layout-component layout-fullwidth layout-padded layout-padded\">Årets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. </p></div></div><section class=\"_byline_1pdwo_1 layout-padded _byline_15pie_145\"><figure style=\"display: contents\"><figcaption><strong><span class=\"title-serif-xs\">Vetle Olsen Ryum</span></strong><p class=\"_description_1pdwo_10 text-sans-s\">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><friendly-timestamp data-options=\"{"showUpdated":false}\" style=\"display:contents\"><time class=\"text-sans-s _timestamp_ktvrt_1 _friendly_ktvrt_17 layout-component layout-normal layout-padded\" datetime=\"2026-01-23T11:12:51.000Z\"><span data-nosnippet=\"true\">Fredag 23. januar kl. 12:12</span></time></friendly-timestamp> <div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_1\"></div></div> </header> <section class=\"article-body\" itemprop=\"articleBody\" style=\"display: contents\"> <div class=\"layout-component layout-padded layout-normal _tts_1njly_1\" data-track-id=\"tts:35213\" data-track-impression data-track-name=\"«Bulking» og «cutting» er ikke fasit på det sunne liv\" data-track-target-newsroom=\"vgtts\"><astro-island await-children client=\"load\" component-export=\"TTSPlayer\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/video.ayTqLdUa.js\" opts=\"{"name":"TTSPlayer","value":true}\" prefix=\"r137\" props=\"{"assetId":[0,35213],"vendor":[0,"vgtts"],"isApp":[0,false]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"Z128NvB\"><div class=\"_svpContainer_1nwbk_1\"><div id=\"svp-video-35213-«r137R0»\"></div></div><div class=\"_perspective_1nwbk_11\"><div class=\"_controls_1nwbk_16\"><div class=\"_initial_1nwbk_33\"><button aria-disabled=\"true\" aria-label=\"Laster inn lytt til saken avspiller\" class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _play_10x2h_9 _button_10x2h_1\" data-track-click-intent=\"Attempt\" data-track-element-type=\"Play Button Disabled\" role=\"button\" type=\"button\"><svg aria-label=\"Play\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 24 24\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M10.4232 2.32693L18.614 11.3269C18.9613 11.7085 18.9613 12.2915 18.614 12.6731L10.4232 21.6731C10.2337 21.8813 9.9652 22 9.68364 22H7.12555C6.57325 22 6.12552 21.5523 6.12552 21L6.12552 3.00003C6.12552 2.44773 6.57325 2 7.12555 2L9.68364 2C9.9652 2 10.2337 2.1187 10.4232 2.32693Z\" fill=\"var(--icon-color, currentColor)\"></path></svg></button><p aria-hidden=\"true\" class=\"_introduction_17m6h_13\">Lytt til saken</p><p class=\"_srOnly_17m6h_1\"></p></div></div></div><!--astro:end--></astro-island></div> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">I skolegården deles mat inn i kategoriene «riktig» og «feil». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">På <a class=\"_link_o9xde_39\" href=\"/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma\">TikTok</a> vurderes mennesker ut fra musklenes størrelse og fettprosent. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Hvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?</p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det er mye vi kan lære av <a class=\"_link_o9xde_39\" data-track-element-type=\"Link\" data-track-id=\"link:V6q6wl\" href=\"/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal\">årets Gullbarbie, </a>en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst. </p><astro-island await-children client=\"visible\" component-export=\"Image\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js\" opts=\"{"name":"Image","value":true}\" prefix=\"r87\" props=\"{"alt":[0],"caption":[0,"NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. Foto: Faksimile / BENNIBRAVO Instagram"],"device":[0],"editorialJudgment":[0],"imageAsset":[0,{"id":[0,"ee433c01-7326-484a-88b8-f4b50edc7a6c"],"size":[0,{"width":[0,1080],"height":[0,810]}],"urls":[1,[[0,{"height":[0,30],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d"],"width":[0,40]}],[0,{"height":[0,60],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=80&s=39f896d55681767b1e2d00d7c5ae8fb16c0a9a8a"],"width":[0,80]}],[0,{"height":[0,75],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=100&s=4ddc37c1b02880576c04151404ea40e7f69b3e38"],"width":[0,100]}],[0,{"height":[0,150],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=200&s=ec8de32f6e143eabd5973a21f6650d528c1f03bc"],"width":[0,200]}],[0,{"height":[0,180],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=240&s=ce4964d75d647a2d5c636450bcdf85b5dcc5c9be"],"width":[0,240]}],[0,{"height":[0,360],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=480&s=ca48bbd8a1dd12bb740c5ac1b79f20a1edd3e211"],"width":[0,480]}],[0,{"height":[0,435],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=580&s=0814c4728a90b94080f08dbf2fd3e4576e32f77d"],"width":[0,580]}],[0,{"height":[0,540],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=720&s=98d60a8967e164f79127b0573799c9b1d9306e51"],"width":[0,720]}],[0,{"height":[0,810],"url":[0,"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=1080&s=f72cc6a302614c937439cc34bbe419adca51380b"],"width":[0,1080]}]]]}],"layout":[0],"marginBottom":[0],"padded":[0],"type":[0,"op-ed"]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"L9W3J\"><figure class=\"_figure_qp4xg_1 layout-component layout-normal\"><img alt=\"NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. Foto: Faksimile / BENNIBRAVO Instagram\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen-sizes=\"(min-width: 1000px) 2000px, 2000vw\" data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" height=\"810\" itemprop=\"image\" loading=\"lazy\" sizes=\"(min-width: 980px) 980px, 100vw\" src=\"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d\" srcset=\"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d 40w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=80&s=39f896d55681767b1e2d00d7c5ae8fb16c0a9a8a 80w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=100&s=4ddc37c1b02880576c04151404ea40e7f69b3e38 100w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=200&s=ec8de32f6e143eabd5973a21f6650d528c1f03bc 200w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=240&s=ce4964d75d647a2d5c636450bcdf85b5dcc5c9be 240w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=480&s=ca48bbd8a1dd12bb740c5ac1b79f20a1edd3e211 480w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=580&s=0814c4728a90b94080f08dbf2fd3e4576e32f77d 580w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=720&s=98d60a8967e164f79127b0573799c9b1d9306e51 720w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=1080&s=f72cc6a302614c937439cc34bbe419adca51380b 1080w\" style=\"object-position:0% 0%\" width=\"1080\"><figcaption class=\"text-sans-s _caption_qp4xg_10 layout-component layout-padded\">NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. Foto: Faksimile / BENNIBRAVO Instagram</figcaption></figure><!--astro:end--></astro-island><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Viktigst er <a class=\"_link_o9xde_39\" data-track-element-type=\"Link\" data-track-id=\"link:V6q6wl\" href=\"/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal\">begrunnelsen</a> <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"Redd Barnas ungdomsorganisasjon\">Press<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">Press</span>Redd Barnas ungdomsorganisasjon</span></abbr> gir for valget av kandidater, som er: </p><ul class=\"_list_o9xde_3 _list_xtcu6_9 _unordered_o9xde_106 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><li class=\"_item_o9xde_30\">PT-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen</li><li class=\"_item_o9xde_30\">Kosttilskuddbutikken COORE</li><li class=\"_item_o9xde_30\">Kaloritellingsappen BitePal</li></ul><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering. </strong></p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_2\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Dagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er. </p><section class=\"_portrait_ygndg_1 layout-component layout-normal layout-padded\" data-body=\"false\"><figure style=\"display:contents\"><picture class=\"_picture_ygndg_60\"><img alt=\"Bilde av VETLE OLSEN-RYUM\" class=\"_image_ygndg_42\" height=\"87\" itemprop=\"image\" loading=\"lazy\" sizes=\"480px\" src=\"https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71\" srcset=\"https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71 40w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=80&s=01d45864cb8b899bafde086bcc75a74494d49aa0 80w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=100&s=81cc4a18675a5ffa9e4ec4f8ce83939341edab18 100w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=200&s=627b43d3226be29cb83329770c5b03fc16d4beed 200w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=240&s=0c1a7c6cb1768c3f6d931e37c99ab029dfca9105 240w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=480&s=a2b0c9e49b1dd525f061fb210de2da627eb82bec 480w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=580&s=3471064408c00c255bbebad6c7c6fa209cbaf7fa 580w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=720&s=655a9d01bdd1967e65b62099ed2103771230934c 720w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=1080&s=47a8ee2d328cd7cc960f5dd999032863574ac749 1080w\" width=\"40\"></picture><figcaption class=\"_details_ygndg_24\"><strong class=\"_name_ygndg_51 title-serif-xs\">VETLE OLSEN-RYUM</strong><p class=\"_paragraph_o9xde_4 text-sans-m _description_ygndg_56\">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Dette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. \">«Winter Arc».<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">«Winter Arc».</span>TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. </span></abbr> </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Trening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.</p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Trening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. \">«bulke»<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">«bulke»</span>Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. </span></abbr> eller <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. \">«cutte».<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">«cutte».</span>Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. </span></abbr></p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske. </p><video-loader class=\"mb-cpg\" style=\"display: contents\"> <astro-island await-children client=\"visible\" component-export=\"Video\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js\" opts=\"{"name":"Embed","value":{"rootMargin":"200%"}}\" prefix=\"r99\" 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class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Når Team Bravo markedsfører treningstilbudet sitt med formuleringer som <em class=\"_em_o9xde_35\">«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»</em>, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit». </p><video-loader class=\"mb-cpg\" style=\"display: contents\"> <astro-island await-children client=\"visible\" component-export=\"Video\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js\" opts=\"{"name":"Embed","value":{"rootMargin":"200%"}}\" prefix=\"r103\" 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renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"Z2qh9Sl\"><div class=\"_root_glu7e_11 layout-component layout-normal mb-cpg\"><div class=\"_container_glu7e_50\" style=\"aspect-ratio:1.78\"><div class=\"_playerContainer_glu7e_57\"><div id=\"svp-video-197629-«r103R9»\"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><a class=\"_link_o9xde_39\" href=\"https://www.oslo-universitetssykehus.no/avdelinger/klinikk-psykisk-helse-og-avhengighet/avdeling-for-spesialpsykiatri/regional-seksjon-spiseforstyrrelser-rasp/1-av-10-ungdommer-pa-videregaende-skole-har-en-spiseforstyrrelse/\">Én av tre elever </a>på videregående har et problematisk forhold til mat, kropp og trening. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Benjamin Fraugerud har 185.000 følgere på TikTok. </strong></p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Mange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.</p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_3\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det samme gjelder Coore og Bitepal. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Tvert imot er det nærliggende å se for seg følgende onde sirkel: </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Barn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Dermed må du bulke eller cutte. </strong></p><astro-island await-children client=\"visible\" component-export=\"PollWrapper\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js\" opts=\"{"name":"Component","value":{"rootMargin":"100%"}}\" prefix=\"r151\" props=\"{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, jeg ser ofte slike videoer."]}],[0,{"correct":[0,false],"value":[0,"Ser det av og til i feeden."]}],[0,{"correct":[0,false],"value":[0,"Nei, har 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du fått opp videoer om «bulking» og «cutting» på sosiale medier?"],"subtype":[0,"poll"],"type":[0,"poll"],"richType":[0,"poll-question"],"isDev":[0,false],"statistics":[0,{"questionId":[0,"n1Axma-ae84a920e1"],"answers":[0,{"1":[0,"1"]}],"lastUpdated":[0,1769166814930]}]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"1mswHG\"><section class=\"font-vg-sans layout-component layout-normal layout-padded _poll_7u87d_1\" data-theme=\"accent\" data-track-element-type=\"Poll\" data-track-id=\"poll:n1Axma-ae84a920e1\" data-track-impression=\"true\" data-track-name=\"Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?\" id=\"poll-n1Axma-ae84a920e1\"><form class=\"_form_7u87d_40\" data-subtype=\"poll\"><img class=\"_image_7u87d_84\" loading=\"lazy\" sizes=\"(min-width: 580px) 580px, 100vw\" 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https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=580&s=84d28a8f4bb921894c79c543e41901bb8d1fd5d7 580w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=720&s=e9e2df3f026a533a00a70add47d1e41d0fdf0132 720w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1080&s=b8f75e4681ee85522e2ba4f0f49ee53881d049d9 1080w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1440&s=106ffbac0ec44504102c8dac30833208431dae33 1440w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=2160&s=e088a926ab53ac4827e881d58321da4033f3fca3 2160w\"><fieldset class=\"_fieldset_7u87d_34\"><div class=\"_contents_7u87d_41\"><legend class=\"title-serif-s _legend_7u87d_112\"><span class=\"_quizIntro_7u87d_58\"></span><span>Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?</span></legend><input hidden=\"\" id=\"0-n1Axma-ae84a920e1\" name=\"n1Axma-ae84a920e1\" type=\"radio\" value=\"0\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-ae84a920e1:0\" data-track-name=\"Ja, jeg ser ofte slike videoer.\" for=\"0-n1Axma-ae84a920e1\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">a</span><span class=\"text-sans-m _value_7u87d_140\">Ja, jeg ser ofte slike videoer.</span></label><input hidden=\"\" id=\"1-n1Axma-ae84a920e1\" name=\"n1Axma-ae84a920e1\" type=\"radio\" value=\"1\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-ae84a920e1:1\" data-track-name=\"Ser det av og til i feeden.\" for=\"1-n1Axma-ae84a920e1\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">b</span><span class=\"text-sans-m _value_7u87d_140\">Ser det av og til i feeden.</span></label><input hidden=\"\" id=\"2-n1Axma-ae84a920e1\" name=\"n1Axma-ae84a920e1\" type=\"radio\" value=\"2\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-ae84a920e1:2\" data-track-name=\"Nei, har ikke fått opp så mye om det.\" for=\"2-n1Axma-ae84a920e1\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">c</span><span class=\"text-sans-m _value_7u87d_140\">Nei, har ikke fått opp så mye om det.</span></label></div></fieldset></form></section><!--astro:end--></astro-island> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Som et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.</p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_4\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Når resultatene uteblir, og man ikke oppnår den (uoppnåelige) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ingen voksne griper inn, fordi de ikke er bevisste nok.</p><astro-island await-children client=\"visible\" component-export=\"Image\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js\" opts=\"{"name":"Image","value":true}\" prefix=\"r117\" props=\"{"alt":[0],"caption":[0,"PROTEINPULVER: Det florerer av råd på TikTok om hvordan man først skal spise svært lite i en periode, for å så innta mer mat enn kroppen trenger. 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Foto: Martyn de Jong / Shutterstock\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen-sizes=\"(min-width: 1000px) 2000px, 2000vw\" data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" height=\"3648\" itemprop=\"image\" loading=\"lazy\" sizes=\"(min-width: 980px) 980px, 100vw\" src=\"https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=40&s=64aa53f3a330f38f604fd7599a25adddd57f8019\" srcset=\"https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=40&s=64aa53f3a330f38f604fd7599a25adddd57f8019 40w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=80&s=1037612cdc8f4050cd89c5eb5005a0f579654047 80w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=100&s=682a5c8b140410a10399b384faf544387c9e8a0d 100w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=200&s=0f153e1e733ec418d7fdc6cd6bcf5a955a19999c 200w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=240&s=003476b6b9b50182f2a862bd20a9d3fa196e29b3 240w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=480&s=8b2cd7839562c93adfbf66f3b0c67cc2283a9321 480w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=580&s=411e248fc2404ecf9f821c1af0d34b88457a33ab 580w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=720&s=7aea9e018e54d09b03e5b7a15267631e8bab4001 720w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=1080&s=0571ec6098129c7e0b254cf8ec476ab19ce11c42 1080w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=1440&s=7c1e96e3636ed1179f8546824c0b7d2892ce68c7 1440w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=2160&s=8f2e642e9d326dcc77cb604431faebe9becde48c 2160w\" style=\"object-position:0% 0%\" width=\"5472\"><figcaption class=\"text-sans-s _caption_qp4xg_10 layout-component layout-padded\">PROTEINPULVER: Det florerer av råd på TikTok om hvordan man først skal spise svært lite i en periode, for å så innta mer mat enn kroppen trenger. Foto: Martyn de Jong / Shutterstock</figcaption></figure><!--astro:end--></astro-island><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Spiseforstyrrelser er komplekse og kommer til uttrykk på mange måter. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Nettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">En av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre. </p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_5\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Jeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Disse kan igjen utvikle seg til spise- og treningsproblematikk, og det fortjener kandidatene pepper for.</p><video-loader class=\"mb-cpg\" style=\"display: contents\"> <astro-island await-children client=\"visible\" component-export=\"Video\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js\" opts=\"{"name":"Embed","value":{"rootMargin":"200%"}}\" prefix=\"r124\" props=\"{"assetType":[0,"video"],"id":[0,"230117"],"imageAsset":[0,{"id":[0,"7dd4f4cd917b5ea4bee5e1f481ace03e@tv"],"main":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg"],"snapshots":[0,"https://imbo.vgtv.no/users/vgtv/images/493ee6755eccc5219f0a9aa539f626b0.jpg"],"size":[0,{"height":[0,57],"width":[0,102]}],"urls":[1,[[0,{"height":[0,57],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=102q50"],"width":[0,102]}],[0,{"height":[0,90],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=160q50"],"width":[0,160]}],[0,{"height":[0,180],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=320q50"],"width":[0,320]}],[0,{"height":[0,270],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=480q50"],"width":[0,480]}],[0,{"height":[0,345],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=613q50"],"width":[0,613]}],[0,{"height":[0,439],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=780q50"],"width":[0,780]}],[0,{"height":[0,450],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=800q50"],"width":[0,800]}]]]}],"metadata":[0,{"aspectRatio":[0,"1.78"],"contentType":[0,"program"],"preview":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2021/12/61bcb171357239203d57972b/meta_preview.mp4"],"preview_vivi_category":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2021/12/61bcb171357239203d57972b/meta_preview_vivi_category.mp4"],"hasSubtitlesInHls":[0,"true"],"titleShortPath":[0,"jeg-har-vaert-doedssjuk"]}],"isMobile":[0,false],"breaking":[0,false],"videoPreview":[0,false],"editorialJudgment":[0],"layout":[0],"loading":[0],"padded":[0,false],"presentationProperties":[0]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"f9APt\"><div class=\"_root_glu7e_11 layout-component layout-normal mb-cpg\"><div class=\"_container_glu7e_50\" style=\"aspect-ratio:1.78\"><div class=\"_playerContainer_glu7e_57\"><div id=\"svp-video-230117-«r124R9»\"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Vi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Foreldre må få kunnskap om hvilke forbilder unge ser opp til. </strong></p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Kompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.</p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_6\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Influencere og markedsaktører må være bevisste på at mange oppfatter deres ord og<br>holdninger som en fasit. </p><astro-island await-children client=\"visible\" component-export=\"PollWrapper\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js\" opts=\"{"name":"Component","value":{"rootMargin":"100%"}}\" prefix=\"r153\" props=\"{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, ofte "]}],[0,{"correct":[0,false],"value":[0,"Noen ganger"]}],[0,{"correct":[0,false],"value":[0,"Aldri"]}],[0,{"correct":[0,false],"value":[0,"Usikker"]}]]],"fact":[0],"id":[0,"n1Axma-5a9006236a"],"image":[0,{"byline":[0,{"title":[0,"FG Trade Latin / Getty 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du påvirket av reklame for trening og kosttilskudd? "],"subtype":[0,"poll"],"type":[0,"poll"],"richType":[0,"poll-question"],"isDev":[0,false],"statistics":[0,{"questionId":[0,"n1Axma-5a9006236a"],"answers":[0,{}],"lastUpdated":[0,1769166814932]}]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"9nDm2\"><section class=\"font-vg-sans layout-component layout-normal layout-padded _poll_7u87d_1\" data-theme=\"accent\" data-track-element-type=\"Poll\" data-track-id=\"poll:n1Axma-5a9006236a\" data-track-impression=\"true\" data-track-name=\"Blir du påvirket av reklame for trening og kosttilskudd? \" id=\"poll-n1Axma-5a9006236a\"><form class=\"_form_7u87d_40\" data-subtype=\"poll\"><img class=\"_image_7u87d_84\" loading=\"lazy\" sizes=\"(min-width: 580px) 580px, 100vw\" src=\"https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=40&s=e0ed336fd48036f79b545368a23e0797d2378dfb\" srcset=\"https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=40&s=e0ed336fd48036f79b545368a23e0797d2378dfb 40w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=80&s=dbe6fba7ea7224306e87a9e5293aa7b01104345d 80w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=100&s=10734b3a89c162d795b2d2d17656dba1e5c993e9 100w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=200&s=ab0943875358acfaaf6b0d9fceaf14a8a9c8efe6 200w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=240&s=e402fcca01dec7a4cd4bb1d243062d67f01bb911 240w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=480&s=815d79ba2b55d483767ab07452238800b0a39306 480w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=580&s=27811f99387c4d747a38df5e8834d87c0b90987c 580w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=720&s=ab6e3b2c3f5f93487a4dce3e5ec7c3a33d72143e 720w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=1080&s=f5cf3a9d79c151d339c4507c04578e8da1a7b3be 1080w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=1440&s=71de03de4acaf1fd84e41274cdaf9dbec0b1e4e4 1440w\"><fieldset class=\"_fieldset_7u87d_34\"><div class=\"_contents_7u87d_41\"><legend class=\"title-serif-s _legend_7u87d_112\"><span class=\"_quizIntro_7u87d_58\"></span><span>Blir du påvirket av reklame for trening og kosttilskudd? </span></legend><input hidden=\"\" id=\"0-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"0\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:0\" data-track-name=\"Ja, ofte \" for=\"0-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">a</span><span class=\"text-sans-m _value_7u87d_140\">Ja, ofte </span></label><input hidden=\"\" id=\"1-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"1\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:1\" data-track-name=\"Noen ganger\" for=\"1-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">b</span><span class=\"text-sans-m _value_7u87d_140\">Noen ganger</span></label><input hidden=\"\" id=\"2-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"2\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:2\" data-track-name=\"Aldri\" for=\"2-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">c</span><span class=\"text-sans-m _value_7u87d_140\">Aldri</span></label><input hidden=\"\" id=\"3-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"3\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:3\" data-track-name=\"Usikker\" for=\"3-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">d</span><span class=\"text-sans-m _value_7u87d_140\">Usikker</span></label></div></fieldset></form></section><!--astro:end--></astro-island> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Og vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Takk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisert<br>samfunnsproblem. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Husk å <a class=\"_link_o9xde_39\" href=\"https://www.gullbarbie.no/\">stemme</a> på den kandidaten du mener er best egnet. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene. </strong></p> <div class=\"layout-component layout-normal layout-padded\" data-nosnippet=\"true\"><section class=\"text-sans-s _contentDisclaimer_jv5ak_1\"><svg aria-label=\"Info\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 24 24\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path clip-rule=\"evenodd\" d=\"M14.9045 4C15.1255 4 15.3376 4.08765 15.4939 4.24392L19.7552 8.50521C19.9114 8.66143 19.9999 8.87369 20 9.09462V14.9045C20 15.1255 19.9115 15.3376 19.7552 15.4939L15.4939 19.7552C15.3376 19.9115 15.1255 20 14.9045 20H9.09462C8.87369 19.9999 8.66143 19.9114 8.50521 19.7552L4.24392 15.4939C4.08765 15.3376 4 15.1255 4 14.9045V9.09462C4.00006 8.87369 4.0877 8.66143 4.24392 8.50521L8.50521 4.24392C8.66143 4.0877 8.87369 4.00006 9.09462 4H14.9045ZM11 17H13V11H11V17ZM11 9H13V7H11V9Z\" fill=\"var(--icon-color, currentColor)\" fill-rule=\"evenodd\"></path></svg><span data-nosnippet=\"true\">Dette er en kronikk. Kronikken gir uttrykk for skribentens holdning. Du kan sende inn kronikker og debattinnlegg til<!-- --> <a class=\"_link_jv5ak_10\" href=\"mailto:debatt@vg.no\">debatt@vg.no</a>.</span></section></div> </section> <time class=\"text-sans-s _timestamp_ktvrt_1 _full_ktvrt_21 layout-component layout-normal layout-padded\" datetime=\"2026-01-23T10:55:56.000Z\" itemprop=\"datePublished\">Publisert: 23.01.26 kl. 11:55</time><time class=\"text-sans-s _timestamp_ktvrt_1 _full_ktvrt_21 layout-component layout-normal layout-padded\" datetime=\"2026-01-23T11:12:51.000Z\" itemprop=\"dateModified\">Oppdatert: 23.01.26 kl. 12:12</time> <footer class=\"font-vg-sans label-secondary layout-component layout-normal layout-padded _tags_xigzw_18\" data-track-element-type=\"Tags\" data-track-id=\"tags\" data-track-impression=\"true\" data-track-name=\"Tags\" data-track-primary-position=\"1\" data-track-target-newsroom=\"vg\"><nav class=\"_nav_xigzw_3\"><ul class=\"_list_xigzw_2\"><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:kropp\" data-track-name=\"Kropp\" data-track-secondary-position=\"1\" href=\"/tag/kropp\">Kropp</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:tiktok\" data-track-name=\"TikTok\" data-track-secondary-position=\"2\" href=\"/tag/tiktok\">TikTok</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:bulking\" data-track-name=\"Bulking\" data-track-secondary-position=\"3\" href=\"/tag/bulking\">Bulking</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:proteinpulver\" data-track-name=\"Proteinpulver\" data-track-secondary-position=\"4\" href=\"/tag/proteinpulver\">Proteinpulver</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:trening\" data-track-name=\"Trening\" data-track-secondary-position=\"5\" href=\"/tag/trening\">Trening</a></li></ul></nav></footer> <div class=\"layout-component layout-normal layout-padded\" data-nosnippet=\"true\"><p class=\"font-vg-sans _aiDisclaimer_1qdoz_1\"><svg aria-hidden=\"true\" aria-label=\"Ai\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 24 24\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M12.4244 11.4646L17.3 13.2687V15.3201L12.4244 17.1242L10.6202 22H8.56907L6.76485 17.1242L2 15.361V13.2278L6.76485 11.4646L8.52796 6.69995H10.6613L12.4244 11.4646Z\" fill=\"var(--icon-color, currentColor)\"></path><path d=\"M19.6103 4.33579L22 5.22004V6.22577L19.6103 7.11012L18.7259 9.50008H17.7203L16.8359 7.11012L14.5 6.24569V5.20012L16.8359 4.33579L17.7003 2.00003H18.7459L19.6103 4.33579Z\" fill=\"var(--icon-color, currentColor)\"></path></svg><a class=\"_link_1qdoz_11\" data-track-click-intent=\"Open\" data-track-element-type=\"Link\" data-track-name=\"ai-disclaimer\" href=\"https://www.vg.no/informasjon/redaksjonelle-avgjorelser/b7hmz5\">Informasjon om AI i VG-artikler</a></p></div> <darkmode-onboarding class=\"_root_1uq6z_1\" hidden=\"false\"> <section class=\"_section_1uq6z_5 mb-s mt-s\" data-track-id=\"darkmode-onboarding\" data-track-impression data-track-name=\"Darkmode onboarding\"> <h3>Slå på mørk modus i artikler</h3> <div class=\"_container_ruod8_1\"><label class=\"background-secondary _checkbox_ruod8_7\"><div class=\"label-large label-primary _label_ruod8_38\"></div><input class=\"_toggle_ayo7d_1\" data-track-click=\"true\" data-track-id=\"darkmode-onboarding:toggle\" type=\"checkbox\"></label></div> <button class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _saveButton_1uq6z_30\" data-track-id=\"darkmode-onboarding:save\" role=\"button\" type=\"button\">\nLogg inn for å lagre\n</button> </section> </darkmode-onboarding> <vg-require-login class=\"layout-component layout-normal\" data-astro-cid-3kdfhkxc=\"true\"> <div class=\"layout-component layout-normal layout-padded vg-comments\" id=\"vg-comments\"> <section data-article-id=\"n1Axma\" id=\"comments\"></section> </div> <template class=\"login-template\" data-astro-cid-3kdfhkxc> <div class=\"login-wall-content\" data-astro-cid-3kdfhkxc> <h2 data-astro-cid-3kdfhkxc>Logg inn for å lese og kommentere - helt gratis!</h2> <button class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 login-button\" data-astro-cid-3kdfhkxc=\"true\" role=\"button\" type=\"button\">Logg inn for å lese kommentarer</button> <div class=\"login-wall-meta\" data-astro-cid-3kdfhkxc> <img alt=\"\" data-astro-cid-3kdfhkxc loading=\"lazy\" src=\"https://imbo.vgc.no/s/HrxtKTX\"> </div> </div> </template> </vg-require-login> <astro-island await-children client=\"idle\" component-export=\"ToastContainer\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/core.CTUeh70K.js\" opts=\"{"name":"ToastContainer","value":true}\" prefix=\"r73\" props=\"{"data-astro-cid-jwirc66j":[0,true]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"2gmd2D\"><div class=\"_toasts_1x7db_1\"></div><!--astro:end--></astro-island> </article> <aside class=\"aside grouped\" data-astro-cid-jwirc66j role=\"complementary\"> <section class=\"_recirculation_1ppix_1\" data-nosnippet data-test-id=\"recirculation\" data-track-element-type=\"Recirculation\"><h2 class=\"title-serif-s\">Relaterte saker</h2><ul style=\"display: contents\"><li><astro-island await-children client=\"load\" component-export=\"Teaser\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Teaser.DGVdH1e_.js\" opts=\"{"name":"Teaser","value":true}\" prefix=\"r144\" props=\"{"schemaVersion":[0,5],"schemaType":[0,"article"],"id":[0,"V6q6wl"],"changes":[0,{"created":[0,"2026-01-12T09:07:15Z"],"updated":[0,"2026-01-12T15:12:35Z"],"firstPublished":[0,"2026-01-12T14:12:19Z"],"published":[0,"2026-01-12T14:12:19Z"]}],"section":[0,{"id":[0,"d70c055a-3c91-483c-b4b2-8fffcf04f2a6"],"title":[0,"Rampelys"],"enabled":[0,true]}],"title":[0,{"value":[0,"Disse «kjemper» om verstingprisen"]}],"customProperties":[0,{"vg_frontPageLeadText":[0,""],"dateline":[0,""],"showAds":[0,true],"vg_hasSpeechkitAudio":[0,true],"newsletterFrequency":[0,"none"],"articleSummaryRating":[0,null],"developing":[0,false],"blockSearchEngineIndexing":[0,false],"widgets":[0,""],"vg_showAds":[0,true],"presentation":[0,"news"],"vg_blockSearchEngineIndexing":[0,false],"frontPageImage":[0,null],"paywall":[0,false],"articleSummary":[1,[[0,{"items":[1,[[0,{"value":[0,"Press har nominert Team Bravo, COORE og BitePal til sin årlige «verstingpris» for å få unge til å føle seg verst."],"markup":[1,[]]}],[0,{"value":[0,"Team Bravo kritiseres for et usunt fokus på bodybuilding blant ungdom."],"markup":[1,[]]}],[0,{"value":[0,"COORE avviser påstanden om at de retter markedsføring mot unge."],"markup":[1,[]]}],[0,{"value":[0,"BitePal anklages for å gjøre kaloritelling avhengighetsskapende."],"markup":[1,[]]}]]],"blockType":[0,"list:unordered"]}]]],"vg_frontPageTitle":[0,"Kjemper om \\nverstingpris"],"vg_showTipUs":[0,false],"vg_brazeCampaignId":[0,"47e494f4-bf18-4a88-bdd3-ffbcc5b4d57f"],"hasSpeechkitAudio":[0,true],"teaserWidth":[0,"0.5"],"largeTeaser":[0,false],"vg_presentation":[0,"news"],"comments":[0,true],"topbanner":[0,""],"frontPageLeadText":[0,""],"teaserImagePosition":[0,"top"],"vg_frontPageImage":[0,null],"frontPageTitle":[0,"Kjemper om \\nverstingpris"],"toPrint":[0,false],"brazeCampaignId":[0,"47e494f4-bf18-4a88-bdd3-ffbcc5b4d57f"],"vg_teaserWidth":[0,"0.5"],"vg_toPrint":[0,false],"googleDescription":[0,""],"vg_comments":[0,true],"showTipUs":[0,false],"googleTitle":[0,"Gullbarbie-nominerte: Team Bravo, COORE og BitePal"],"showArticleSummary":[0,true],"vg_enable_heivg":[0,false],"vg_newsletterFrequency":[0,"none"],"vg_largeTeaser":[0,false],"vg_paywall":[0,false],"enable_heivg":[0,false],"vg_teaserImagePosition":[0,"top"],"plusSalesPageBody":[0],"plusSalesPageLead":[0]}],"characteristics":[0,{"lifetime":[0,40],"hotness":[0,60]}],"tags":[1,[[0,{"id":[0,"3b771d7a-f04f-40b9-93aa-db09d226ea28"],"title":[0,"nominasjon"],"type":[0,"descriptor"],"slug":[0,"nominasjon"],"enabled":[0,true]}],[0,{"id":[0,"a379cb70-4f4b-47d0-90cb-e1188216c8b6"],"title":[0,"Markedsføring"],"type":[0,"descriptor"],"slug":[0,"markedsfoering"],"enabled":[0,true]}],[0,{"id":[0,"cc551349-4441-4d17-a078-d9976d8ca33c"],"title":[0,"Livsstil"],"type":[0,"descriptor"],"slug":[0,"livsstil"],"enabled":[0,true]}]]],"authors":[1,[[0,{"id":[0,"42bc1b33-1630-4d7c-bd79-e2ab81b626a6"],"title":[0,"Even Nævdal"],"description":[0,"Jobber i rampelys. 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data-track-impression=\"\" data-track-name=\"Vi må ikke la oss presse\" data-track-primary-position=\"5\" data-track-target-newsroom=\"vg\" data-track-target-type=\"Article\"><article class=\"_article_xeowg_1 _small_xeowg_97 _opinion_xeowg_122 _overlay_xeowg_50\"><a class=\"label-primary _link_xeowg_79\" data-use-overlay-player=\"false\" href=\"https://www.vg.no/nyheter/i/K8y7bG/vg-mener-vi-maa-ikke-la-oss-presse\"><div class=\"_content_xeowg_30\"><div class=\"_titleContainer_xeowg_189\"><svg aria-label=\"Meninger ikon\" class=\"_pullquote_xeowg_237\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 20 20\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M20 11.9555C20 11.9555 20 11.9555 20 11.9555C20 11.9555 19.9999 11.9556 19.9999 11.9556V14.5055C19.9999 14.5059 19.9997 14.5061 19.9993 14.5062C19.9988 14.5063 19.9986 14.507 19.999 14.5074L19.9993 14.5078C19.9997 14.5083 19.9996 14.5089 19.9992 14.5093L13.7349 19.766C13.3119 20.121 12.6811 20.0658 12.3261 19.6427L11.6429 18.8284C11.2879 18.4053 11.343 17.7745 11.7661 17.4194L16.7389 13.2465C16.9044 13.1076 17 12.9026 17 12.6865C17 12.2828 16.6728 11.9555 16.2691 11.9555H12.0001C11.4478 11.9555 11.0001 11.5078 11.0001 10.9555V1.00006C11.0001 0.447742 11.4478 0 12.0001 0H19C19.5523 0 20 0.447742 20 1.00006V11.9555Z\" fill=\"var(--icon-color, currentColor)\"></path><path d=\"M8.99991 11.9555C8.99991 11.9555 8.99993 11.9555 8.99991 11.9555C8.99988 11.9555 8.99981 11.9556 8.99981 11.9556V14.5056C8.99981 14.5059 8.99958 14.5062 8.99926 14.5062C8.99875 14.5064 8.99854 14.507 8.99887 14.5074L8.99924 14.5078C8.99961 14.5083 8.99955 14.509 8.9991 14.5093L2.73486 19.766C2.31179 20.121 1.68105 20.0658 1.32605 19.6427L0.642779 18.8284C0.287782 18.4053 0.342967 17.7745 0.766037 17.4195L5.73884 13.2465C5.90435 13.1076 5.99994 12.9026 5.99994 12.6865C5.99994 12.2828 5.67269 11.9556 5.26901 11.9556H0.999987C0.447709 11.9556 0 11.5078 0 10.9555V1.00008C0 0.447767 0.447709 2.44156e-05 0.999987 2.44156e-05H7.99992C8.5522 2.44156e-05 8.99991 0.447767 8.99991 1.00008V11.9555Z\" fill=\"var(--icon-color, currentColor)\"></path></svg><h2 class=\"_title_1da04_1 _small_1da04_6 title-serif-s\"><span class=\"_text_1da04_22\">Vi må ikke la oss presse</span></h2></div><div><p class=\"_label_xeowg_75\">Leder</p><ul class=\"_meta_xeowg_160 text-sans-xs\"><li class=\"_item_xeowg_163\"><friendly-timestamp data-options=\"{"day":"numeric","hour":false,"minute":false,"month":"short","weekday":false,"shortPastPrefix":true}\" style=\"display:contents\"><time class=\"_timestamp_xeowg_247\" datetime=\"2026-01-18T18:51:48.000Z\"><span data-nosnippet=\"true\">18. jan.</span></time></friendly-timestamp></li><li class=\"_item_xeowg_163\">3 min</li></ul></div></div><picture class=\"_picture_xeowg_184\"><img alt=\"\" class=\"_image_xeowg_63\" height=\"5504\" loading=\"lazy\" sizes=\"300px\" src=\"https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=40&s=8187a43d88de4d91c07b154cc8f7ccb0cda2c110\" srcset=\"https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=40&s=8187a43d88de4d91c07b154cc8f7ccb0cda2c110 40w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=80&s=db56aada2ef9feb9ed4658e3df068e8747f37d45 80w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=100&s=4bd0072ae1fa8f89b41334ed369b7ae5d2127b55 100w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=200&s=e8c645c755f40a29e3413d57f150354633417704 200w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=240&s=4f051fbd0c893a3e772c52f3ee49d0131cede82d 240w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=480&s=4c1f73ed4630bb54a03430ca7f924cdc500d9cbe 480w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=580&s=a567af970f06f51468ee8dc3d382d86edbd11ea7 580w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=720&s=db944befd7d4a9d3eea2dcfa4e21933d4ab30905 720w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=1080&s=04e9773449178756724820e4a7d4e0cfda22e33f 1080w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=1440&s=cf54ae52ba21bf6661e07052862545dd5e7b149a 1440w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=2160&s=5654a1f10ecb5cbd311b51832db2136d2629b36d 2160w\" style=\"object-position:initial\" width=\"8256\"></picture></a></article></track-element><!--astro:end--></astro-island></li></ul></section> <astro-island await-children client=\"visible\" component-export=\"default\" 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"source_updated_at" : "2026-01-23 11:12:51",
"summary" : "Årets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. ",
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"title" : "«Bulking» og «cutting» er ikke fasit på det sunne liv",
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Version 1
2026-01-23 11:14:17
«Bulking» og «cutting» er ikke fasit på det sunne liv
NEW
Author: Vetle Olsen Ryum
Published: 2026-01-23 10:55:56
Updated: 2026-01-23 11:04:29
Category: Nyheter
📝 Summary
Årets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut.
📄 Full Content (4884 chars)
I skolegården deles mat inn i kategoriene «riktig» og «feil».
På TikTok vurderes mennesker ut fra musklenes størrelse og fettprosent.
Hvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?
Det er mye vi kan lære av årets Gullbarbie, en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst.
Viktigst er begrunnelsen Press gir for valget av kandidater, som er:
- PT-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen
- Kosttilskuddbutikken COORE
- Kaloritellingsappen BitePal
Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering.
Dagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er.
Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser)
Dette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som «Winter Arc».
Trening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal».
Det gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.
Trening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å «bulke» eller «cutte».
Det er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske.
Det er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret.
Når Team Bravo markedsfører treningstilbudet sitt med formuleringer som «Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen», gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.
Det handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit».
Én av tre elever på videregående har et problematisk forhold til mat, kropp og trening.
Benjamin Fraugerud har 185.000 følgere på TikTok.
Mange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.
Det samme gjelder Coore og Bitepal.
Det finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.
Tvert imot er det nærliggende å se for seg følgende onde sirkel:
Barn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».
Dermed må du bulke eller cutte.
Som et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.
Når resultatene uteblir, og man ikke oppnår den (uoppnåelige) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning.
Ingen voksne griper inn, fordi de ikke er bevisste nok.
Spiseforstyrrelser er komplekse og kommer til uttrykk på mange måter.
Nettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.
En av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre.
Jeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer.
Disse kan igjen utvikle seg til spise- og treningsproblematikk, og det fortjener kandidatene pepper for.
Vi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste.
Foreldre må få kunnskap om hvilke forbilder unge ser opp til.
Kompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.
Influencere og markedsaktører må være bevisste på at mange oppfatter deres ord ogholdninger som en fasit.
Og vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten».
Takk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisertsamfunnsproblem.
Husk å stemme på den kandidaten du mener er best egnet.
Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.
🏷️ Tags & Keywords
Keywords: vg:Meninger, Kropp, TikTok, Bulking, Proteinpulver, Trening
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"title" : "«Bulking» og «cutting» er ikke fasit på det sunne liv",
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"content" : "I skolegården deles mat inn i kategoriene «riktig» og «feil».\n\nPå [TikTok](/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma) vurderes mennesker ut fra musklenes størrelse og fettprosent.\n\nHvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?\n\nDet er mye vi kan lære av [årets Gullbarbie, ](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal)en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst.\n\nViktigst er [begrunnelsen](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal) Press gir for valget av kandidater, som er:\n\n- PT\\-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen\n- Kosttilskuddbutikken COORE\n- Kaloritellingsappen BitePal\n\n**Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering.**\n\nDagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er.\n\nLeder av Ungdomsrådet til ROS \\(Rådgivning om spiseforstyrrelser\\)\n\nDette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som «Winter Arc».\n\nTrening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal».\n\nDet gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.\n\nTrening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å «bulke» eller «cutte».\n\nDet er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske.\n\nDet er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret.\n\nNår Team Bravo markedsfører treningstilbudet sitt med formuleringer som *«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»*, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.\n\nDet handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit».\n\nÉn av tre elever på videregående har et problematisk forhold til mat, kropp og trening.\n\n**Benjamin Fraugerud har 185.000 følgere på TikTok.**\n\nMange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.\n\nDet samme gjelder Coore og Bitepal.\n\nDet finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.\n\nTvert imot er det nærliggende å se for seg følgende onde sirkel:\n\nBarn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».\n\n**Dermed må du bulke eller cutte.**\n\nSom et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.\n\nNår resultatene uteblir, og man ikke oppnår den \\(uoppnåelige\\) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning.\n\nIngen voksne griper inn, fordi de ikke er bevisste nok.\n\nSpiseforstyrrelser er komplekse og kommer til uttrykk på mange måter.\n\nNettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.\n\nEn av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre.\n\nJeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer.\n\nDisse kan igjen utvikle seg til spise\\- og treningsproblematikk, og det fortjener kandidatene pepper for.\n\nVi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste.\n\n**Foreldre må få kunnskap om hvilke forbilder unge ser opp til.**\n\nKompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.\n\nInfluencere og markedsaktører må være bevisste på at mange oppfatter deres ord ogholdninger som en fasit.\n\nOg vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten».\n\nTakk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisertsamfunnsproblem.\n\nHusk å [stemme](https://www.gullbarbie.no/) på den kandidaten du mener er best egnet.\n\n**Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.**",
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class="_byline_1pdwo_1 layout-padded _byline_15pie_145"><figure style="display: contents"><figcaption><strong><span class="title-serif-xs">Vetle Olsen Ryum</span></strong><p class="_description_1pdwo_10 text-sans-s">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><friendly-timestamp data-options="{"showUpdated":false}" style="display:contents"><time class="text-sans-s _timestamp_ktvrt_1 _friendly_ktvrt_17 layout-component layout-normal layout-padded" datetime="2026-01-23T11:04:29.000Z"><span data-nosnippet="true">Fredag 23. januar kl. 12:04</span></time></friendly-timestamp> <div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_1"></div></div> </header> <section class="article-body" itemprop="articleBody" style="display: contents"> <div class="layout-component layout-padded layout-normal _tts_1njly_1" data-track-id="tts:35213" data-track-impression data-track-name="«Bulking» og 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href="/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma">TikTok</a> vurderes mennesker ut fra musklenes størrelse og fettprosent. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Hvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?</p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det er mye vi kan lære av <a class="_link_o9xde_39" data-track-element-type="Link" data-track-id="link:V6q6wl" href="/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal">årets Gullbarbie, </a>en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst. </p><astro-island await-children client="visible" component-export="Image" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js" 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Foto: Faksimile / BENNIBRAVO Instagram" class="_image_qp4xg_65 layout-component layout-normal" data-fullscreen-sizes="(min-width: 1000px) 2000px, 2000vw" data-track-element-type="Article image fullscreen" data-track-name="ImageFullscreen" decoding="async" height="810" itemprop="image" loading="lazy" sizes="(min-width: 980px) 980px, 100vw" src="https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d" srcset="https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d 40w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=80&s=39f896d55681767b1e2d00d7c5ae8fb16c0a9a8a 80w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=100&s=4ddc37c1b02880576c04151404ea40e7f69b3e38 100w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=200&s=ec8de32f6e143eabd5973a21f6650d528c1f03bc 200w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=240&s=ce4964d75d647a2d5c636450bcdf85b5dcc5c9be 240w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=480&s=ca48bbd8a1dd12bb740c5ac1b79f20a1edd3e211 480w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=580&s=0814c4728a90b94080f08dbf2fd3e4576e32f77d 580w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=720&s=98d60a8967e164f79127b0573799c9b1d9306e51 720w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=1080&s=f72cc6a302614c937439cc34bbe419adca51380b 1080w" style="object-position:0% 0%" width="1080"><figcaption class="text-sans-s _caption_qp4xg_10 layout-component layout-padded">NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. Foto: Faksimile / BENNIBRAVO Instagram</figcaption></figure><!--astro:end--></astro-island><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Viktigst er <a class="_link_o9xde_39" data-track-element-type="Link" data-track-id="link:V6q6wl" href="/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal">begrunnelsen</a> <abbr class="_explanation_o9xde_140" tabindex="0" title="Redd Barnas ungdomsorganisasjon">Press<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">Press</span>Redd Barnas ungdomsorganisasjon</span></abbr> gir for valget av kandidater, som er: </p><ul class="_list_o9xde_3 _list_xtcu6_9 _unordered_o9xde_106 layout-component text-serif-m layout-normal text-serif-m layout-padded"><li class="_item_o9xde_30">PT-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen</li><li class="_item_o9xde_30">Kosttilskuddbutikken COORE</li><li class="_item_o9xde_30">Kaloritellingsappen BitePal</li></ul><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering. </strong></p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_2"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Dagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er. </p><section class="_portrait_ygndg_1 layout-component layout-normal layout-padded" data-body="false"><figure style="display:contents"><picture class="_picture_ygndg_60"><img alt="Bilde av VETLE OLSEN-RYUM" class="_image_ygndg_42" height="87" itemprop="image" loading="lazy" sizes="480px" src="https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71" srcset="https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71 40w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=80&s=01d45864cb8b899bafde086bcc75a74494d49aa0 80w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=100&s=81cc4a18675a5ffa9e4ec4f8ce83939341edab18 100w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=200&s=627b43d3226be29cb83329770c5b03fc16d4beed 200w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=240&s=0c1a7c6cb1768c3f6d931e37c99ab029dfca9105 240w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=480&s=a2b0c9e49b1dd525f061fb210de2da627eb82bec 480w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=580&s=3471064408c00c255bbebad6c7c6fa209cbaf7fa 580w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=720&s=655a9d01bdd1967e65b62099ed2103771230934c 720w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=1080&s=47a8ee2d328cd7cc960f5dd999032863574ac749 1080w" width="40"></picture><figcaption class="_details_ygndg_24"><strong class="_name_ygndg_51 title-serif-xs">VETLE OLSEN-RYUM</strong><p class="_paragraph_o9xde_4 text-sans-m _description_ygndg_56">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Dette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som <abbr class="_explanation_o9xde_140" tabindex="0" title="TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. ">«Winter Arc».<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">«Winter Arc».</span>TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. </span></abbr> </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Trening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal». </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.</p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Trening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å <abbr class="_explanation_o9xde_140" tabindex="0" title="Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. ">«bulke»<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">«bulke»</span>Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. </span></abbr> eller <abbr class="_explanation_o9xde_140" tabindex="0" title="Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. ">«cutte».<span aria-hidden="true" class="text-sans-s _title_o9xde_151" role="presentation"><span class="text-serif-l _word_o9xde_156">«cutte».</span>Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. </span></abbr></p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske. </p><video-loader class="mb-cpg" style="display: contents"> <astro-island await-children client="visible" component-export="Video" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js" opts="{"name":"Embed","value":{"rootMargin":"200%"}}" prefix="r99" props="{"assetType":[0,"video"],"id":[0,"320854"],"imageAsset":[0,{"id":[0,"775bf9602d417ba2e6e00dc656784eda@tv"],"main":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg"],"snapshots":[0,"https://images.stream.schibsted.media/users/vgtv/images/fde2bfb48937cc9b3e3fe40c4d8c68fd.jpg"],"size":[0,{"height":[0,181],"width":[0,102]}],"urls":[1,[[0,{"height":[0,181],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=102q50"],"width":[0,102]}],[0,{"height":[0,284],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=160q50"],"width":[0,160]}],[0,{"height":[0,569],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=320q50"],"width":[0,320]}],[0,{"height":[0,853],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=480q50"],"width":[0,480]}],[0,{"height":[0,1090],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=613q50"],"width":[0,613]}],[0,{"height":[0,1387],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=780q50"],"width":[0,780]}],[0,{"height":[0,1422],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=800q50"],"width":[0,800]}]]]}],"metadata":[0,{"aspectRatio":[0,"0.56"],"autoGeneratedTranscript":[0,"{\"url\":\"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/generated/_nb_NO.vtt\",\"language\":\"nb_NO\"}"],"contentType":[0,"debate"],"newsLifetime":[0,"2"],"newsValue":[0,"3"],"preview":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/meta_preview.mp4"],"preview_vivi_category":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/meta_preview_vivi_category.mp4"],"seoDescription":[0,"MENING: Vetle Olsen-Ryum om muskelpresset på sosiale medier"],"titleShortPath":[0,"mening-vetle-olsen-ryum-om-muskelpresset-pa-sosiale-medier"]}],"isMobile":[0,false],"breaking":[0,false],"videoPreview":[0,false],"editorialJudgment":[0],"layout":[0],"loading":[0],"padded":[0,false],"presentationProperties":[0]}" renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="ZqvyKA"><div class="_root_glu7e_11 layout-component layout-normal mb-cpg"><div class="_container_glu7e_50 _verticalContainer_glu7e_74" style="aspect-ratio:0.56"><div class="_playerContainer_glu7e_57"><div id="svp-video-320854-«r99R9»"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Når Team Bravo markedsfører treningstilbudet sitt med formuleringer som <em class="_em_o9xde_35">«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»</em>, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit». </p><video-loader class="mb-cpg" style="display: contents"> <astro-island await-children client="visible" component-export="Video" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js" opts="{"name":"Embed","value":{"rootMargin":"200%"}}" prefix="r103" 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renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="Z2qh9Sl"><div class="_root_glu7e_11 layout-component layout-normal mb-cpg"><div class="_container_glu7e_50" style="aspect-ratio:1.78"><div class="_playerContainer_glu7e_57"><div id="svp-video-197629-«r103R9»"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Én av tre elever på videregående har et problematisk forhold til mat, kropp og trening. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Benjamin Fraugerud har 185.000 følgere på TikTok. </strong></p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Mange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.</p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_3"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det samme gjelder Coore og Bitepal. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Det finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Tvert imot er det nærliggende å se for seg følgende onde sirkel: </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Barn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit». </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Dermed må du bulke eller cutte. </strong></p><astro-island await-children client="visible" component-export="PollWrapper" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js" opts="{"name":"Component","value":{"rootMargin":"100%"}}" prefix="r151" props="{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, jeg ser ofte slike videoer."]}],[0,{"correct":[0,false],"value":[0,"Ser det av og til i feeden."]}],[0,{"correct":[0,false],"value":[0,"Nei, har ikke fått opp så mye om 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du fått opp videoer om «bulking» og «cutting» på sosiale medier?"],"subtype":[0,"poll"],"type":[0,"poll"],"richType":[0,"poll-question"],"isDev":[0,false],"statistics":[0,{"questionId":[0,"n1Axma-ae84a920e1"],"answers":[0,{"1":[0,"1"]}],"lastUpdated":[0,1769166301901]}]}" renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="Z1BLz2X"><section class="font-vg-sans layout-component layout-normal layout-padded _poll_7u87d_1" data-theme="accent" data-track-element-type="Poll" data-track-id="poll:n1Axma-ae84a920e1" data-track-impression="true" data-track-name="Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?" id="poll-n1Axma-ae84a920e1"><form class="_form_7u87d_40" data-subtype="poll"><img class="_image_7u87d_84" loading="lazy" sizes="(min-width: 580px) 580px, 100vw" src="https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=40&s=fc06a17bbc9fbbeef529f5b58c3023d5dd8f6eeb" srcset="https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=40&s=fc06a17bbc9fbbeef529f5b58c3023d5dd8f6eeb 40w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=80&s=c26820a32819f3c8abf00abd28b1de18763c3381 80w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=100&s=9d3e3ad2b41d97248f158a15a09fb098dbc85602 100w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=200&s=1add0eb1ec0f4d20adeab901716b181b93975701 200w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=240&s=d6f8077165bf11d7b353c9587100cb2f3bebf7df 240w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=480&s=b6c01546f53009ba263e5f1911891896a30096fe 480w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=580&s=84d28a8f4bb921894c79c543e41901bb8d1fd5d7 580w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=720&s=e9e2df3f026a533a00a70add47d1e41d0fdf0132 720w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1080&s=b8f75e4681ee85522e2ba4f0f49ee53881d049d9 1080w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1440&s=106ffbac0ec44504102c8dac30833208431dae33 1440w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=2160&s=e088a926ab53ac4827e881d58321da4033f3fca3 2160w"><fieldset class="_fieldset_7u87d_34"><div class="_contents_7u87d_41"><legend class="title-serif-s _legend_7u87d_112"><span class="_quizIntro_7u87d_58"></span><span>Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?</span></legend><input hidden="" id="0-n1Axma-ae84a920e1" name="n1Axma-ae84a920e1" type="radio" value="0"><label class="_label_7u87d_17" data-track-id="poll:n1Axma-ae84a920e1:0" data-track-name="Ja, jeg ser ofte slike videoer." for="0-n1Axma-ae84a920e1" style="--percentage:0%" tabindex="0"><span class="_letter_7u87d_103">a</span><span class="text-sans-m _value_7u87d_140">Ja, jeg ser ofte slike videoer.</span></label><input hidden="" id="1-n1Axma-ae84a920e1" name="n1Axma-ae84a920e1" type="radio" value="1"><label class="_label_7u87d_17" data-track-id="poll:n1Axma-ae84a920e1:1" data-track-name="Ser det av og til i feeden." for="1-n1Axma-ae84a920e1" style="--percentage:0%" tabindex="0"><span class="_letter_7u87d_103">b</span><span class="text-sans-m _value_7u87d_140">Ser det av og til i feeden.</span></label><input hidden="" id="2-n1Axma-ae84a920e1" name="n1Axma-ae84a920e1" type="radio" value="2"><label class="_label_7u87d_17" data-track-id="poll:n1Axma-ae84a920e1:2" data-track-name="Nei, har ikke fått opp så mye om det." for="2-n1Axma-ae84a920e1" style="--percentage:0%" tabindex="0"><span class="_letter_7u87d_103">c</span><span class="text-sans-m _value_7u87d_140">Nei, har ikke fått opp så mye om det.</span></label></div></fieldset></form></section><!--astro:end--></astro-island> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Som et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.</p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_4"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Når resultatene uteblir, og man ikke oppnår den (uoppnåelige) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Ingen voksne griper inn, fordi de ikke er bevisste nok.</p><astro-island await-children client="visible" component-export="Image" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js" opts="{"name":"Image","value":true}" prefix="r117" props="{"alt":[0],"caption":[0,"PROTEINPULVER: Det florerer av råd på TikTok om hvordan man først skal spise svært lite i en periode, for å så innta mer mat enn kroppen trenger. 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Foto: Martyn de Jong / Shutterstock</figcaption></figure><!--astro:end--></astro-island><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Spiseforstyrrelser er komplekse og kommer til uttrykk på mange måter. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Nettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">En av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre. </p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_5"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Jeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Disse kan igjen utvikle seg til spise- og treningsproblematikk, og det fortjener kandidatene pepper for.</p><video-loader class="mb-cpg" style="display: contents"> <astro-island await-children client="visible" component-export="Video" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js" opts="{"name":"Embed","value":{"rootMargin":"200%"}}" prefix="r124" 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renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="f9APt"><div class="_root_glu7e_11 layout-component layout-normal mb-cpg"><div class="_container_glu7e_50" style="aspect-ratio:1.78"><div class="_playerContainer_glu7e_57"><div id="svp-video-230117-«r124R9»"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Vi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste. </p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded"><strong class="_strong_o9xde_25">Foreldre må få kunnskap om hvilke forbilder unge ser opp til. </strong></p><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Kompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.</p><div class="advertory-vg-netboard-wrapper__article"><div class="advertory-vg-netboard__article" id="netboard_6"></div></div><p class="_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded">Influencere og markedsaktører må være bevisste på at mange oppfatter deres ord og<br>holdninger som en fasit. </p><astro-island await-children client="visible" component-export="PollWrapper" component-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js" opts="{"name":"Component","value":{"rootMargin":"100%"}}" prefix="r153" props="{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, ofte "]}],[0,{"correct":[0,false],"value":[0,"Noen ganger"]}],[0,{"correct":[0,false],"value":[0,"Aldri"]}],[0,{"correct":[0,false],"value":[0,"Usikker"]}]]],"fact":[0],"id":[0,"n1Axma-5a9006236a"],"image":[0,{"byline":[0,{"title":[0,"FG Trade Latin / Getty 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"],"subtype":[0,"poll"],"type":[0,"poll"],"richType":[0,"poll-question"],"isDev":[0,false],"statistics":[0,{"questionId":[0,"n1Axma-5a9006236a"],"answers":[0,{}],"lastUpdated":[0,1769166302036]}]}" renderer-url="https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js" ssr uid="2UjPw"><section class="font-vg-sans layout-component layout-normal layout-padded _poll_7u87d_1" data-theme="accent" data-track-element-type="Poll" data-track-id="poll:n1Axma-5a9006236a" data-track-impression="true" data-track-name="Blir du påvirket av reklame for trening og kosttilskudd? 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data-track-name="Vi må ikke la oss presse" data-track-primary-position="5" data-track-target-newsroom="vg" data-track-target-type="Article"><article class="_article_xeowg_1 _small_xeowg_97 _opinion_xeowg_122 _overlay_xeowg_50"><a class="label-primary _link_xeowg_79" data-use-overlay-player="false" href="https://www.vg.no/nyheter/i/K8y7bG/vg-mener-vi-maa-ikke-la-oss-presse"><div class="_content_xeowg_30"><div class="_titleContainer_xeowg_189"><svg aria-label="Meninger ikon" class="_pullquote_xeowg_237" fill="none" height="24px" role="graphics-symbol" style="flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto" viewbox="0 0 20 20" width="24px" xmlns="http://www.w3.org/2000/svg"><path d="M20 11.9555C20 11.9555 20 11.9555 20 11.9555C20 11.9555 19.9999 11.9556 19.9999 11.9556V14.5055C19.9999 14.5059 19.9997 14.5061 19.9993 14.5062C19.9988 14.5063 19.9986 14.507 19.999 14.5074L19.9993 14.5078C19.9997 14.5083 19.9996 14.5089 19.9992 14.5093L13.7349 19.766C13.3119 20.121 12.6811 20.0658 12.3261 19.6427L11.6429 18.8284C11.2879 18.4053 11.343 17.7745 11.7661 17.4194L16.7389 13.2465C16.9044 13.1076 17 12.9026 17 12.6865C17 12.2828 16.6728 11.9555 16.2691 11.9555H12.0001C11.4478 11.9555 11.0001 11.5078 11.0001 10.9555V1.00006C11.0001 0.447742 11.4478 0 12.0001 0H19C19.5523 0 20 0.447742 20 1.00006V11.9555Z" fill="var(--icon-color, currentColor)"></path><path d="M8.99991 11.9555C8.99991 11.9555 8.99993 11.9555 8.99991 11.9555C8.99988 11.9555 8.99981 11.9556 8.99981 11.9556V14.5056C8.99981 14.5059 8.99958 14.5062 8.99926 14.5062C8.99875 14.5064 8.99854 14.507 8.99887 14.5074L8.99924 14.5078C8.99961 14.5083 8.99955 14.509 8.9991 14.5093L2.73486 19.766C2.31179 20.121 1.68105 20.0658 1.32605 19.6427L0.642779 18.8284C0.287782 18.4053 0.342967 17.7745 0.766037 17.4195L5.73884 13.2465C5.90435 13.1076 5.99994 12.9026 5.99994 12.6865C5.99994 12.2828 5.67269 11.9556 5.26901 11.9556H0.999987C0.447709 11.9556 0 11.5078 0 10.9555V1.00008C0 0.447767 0.447709 2.44156e-05 0.999987 2.44156e-05H7.99992C8.5522 2.44156e-05 8.99991 0.447767 8.99991 1.00008V11.9555Z" fill="var(--icon-color, currentColor)"></path></svg><h2 class="_title_1da04_1 _small_1da04_6 title-serif-s"><span class="_text_1da04_22">Vi må ikke la oss presse</span></h2></div><div><p class="_label_xeowg_75">Leder</p><ul class="_meta_xeowg_160 text-sans-xs"><li class="_item_xeowg_163"><friendly-timestamp data-options="{"day":"numeric","hour":false,"minute":false,"month":"short","weekday":false,"shortPastPrefix":true}" style="display:contents"><time class="_timestamp_xeowg_247" datetime="2026-01-18T18:51:48.000Z"><span data-nosnippet="true">18. jan.</span></time></friendly-timestamp></li><li class="_item_xeowg_163">3 min</li></ul></div></div><picture class="_picture_xeowg_184"><img alt="" class="_image_xeowg_63" height="5504" loading="lazy" sizes="300px" src="https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=40&s=8187a43d88de4d91c07b154cc8f7ccb0cda2c110" 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"content" : "I skolegården deles mat inn i kategoriene «riktig» og «feil».\n\nPå [TikTok](/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma) vurderes mennesker ut fra musklenes størrelse og fettprosent.\n\nHvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?\n\nDet er mye vi kan lære av [årets Gullbarbie, ](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal)en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst.\n\nViktigst er [begrunnelsen](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal) Press gir for valget av kandidater, som er:\n\n- PT\\-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen\n- Kosttilskuddbutikken COORE\n- Kaloritellingsappen BitePal\n\n**Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering.**\n\nDagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er.\n\nLeder av Ungdomsrådet til ROS \\(Rådgivning om spiseforstyrrelser\\)\n\nDette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som «Winter Arc».\n\nTrening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal».\n\nDet gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.\n\nTrening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å «bulke» eller «cutte».\n\nDet er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske.\n\nDet er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret.\n\nNår Team Bravo markedsfører treningstilbudet sitt med formuleringer som *«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»*, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.\n\nDet handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit».\n\nÉn av tre elever på videregående har et problematisk forhold til mat, kropp og trening.\n\n**Benjamin Fraugerud har 185.000 følgere på TikTok.**\n\nMange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.\n\nDet samme gjelder Coore og Bitepal.\n\nDet finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.\n\nTvert imot er det nærliggende å se for seg følgende onde sirkel:\n\nBarn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».\n\n**Dermed må du bulke eller cutte.**\n\nSom et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.\n\nNår resultatene uteblir, og man ikke oppnår den \\(uoppnåelige\\) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning.\n\nIngen voksne griper inn, fordi de ikke er bevisste nok.\n\nSpiseforstyrrelser er komplekse og kommer til uttrykk på mange måter.\n\nNettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.\n\nEn av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre.\n\nJeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer.\n\nDisse kan igjen utvikle seg til spise\\- og treningsproblematikk, og det fortjener kandidatene pepper for.\n\nVi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste.\n\n**Foreldre må få kunnskap om hvilke forbilder unge ser opp til.**\n\nKompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.\n\nInfluencere og markedsaktører må være bevisste på at mange oppfatter deres ord ogholdninger som en fasit.\n\nOg vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten».\n\nTakk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisertsamfunnsproblem.\n\nHusk å [stemme](https://www.gullbarbie.no/) på den kandidaten du mener er best egnet.\n\n**Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.**",
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rets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. </description><link>https://www.vg.no/nyheter/i/n1Axma/vetle-olsen-ryum-bulking-og-cutting-er-ikke-fasit-paa-det-sunne-liv</link><guid>https://www.vg.no/i/n1Axma</guid><vg:waplink>https://www.vg.no/i/n1Axma</vg:waplink><vg:body /><category>Nyheter</category><vg:img>https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?fit=crop&format=auto&h=810&w=1080&s=b3941310bdbbbfe89a27ad12214a21877ba863ec</vg:img><vg:articleImg>https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?fit=crop&format=auto&h=810&w=1080&s=b3941310bdbbbfe89a27ad12214a21877ba863ec</vg:articleImg><image>https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?fit=crop&format=auto&h=810&w=1080&s=b3941310bdbbbfe89a27ad12214a21877ba863ec</image><imgRegular>https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?fit=crop&format=auto&h=810&w=1080&s=b3941310bdbbbfe89a27ad12214a21877ba863ec</imgRegular><enclosure type=\\\"img/jpg\\\" url=\\\"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?fit=crop&format=auto&h=810&w=1080&s=b3941310bdbbbfe89a27ad12214a21877ba863ec\\\" /></item>\",\"published_at\":\"2026-01-23 10:55:56\",\"author\":\"Vetle Olsen Ryum\",\"content\":\"I skolegÃ¥rden deles mat inn i kategoriene «riktig» og «feil».\\n\\nPÃ¥ [TikTok](/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma) vurderes mennesker ut fra musklenes størrelse og fettprosent.\\n\\nHvordan skal barn og unge kunne føle seg bra nok, nÃ¥r de stadig fÃ¥r høre at de alltid kan â og bør â bli bedre?\\n\\nDet er mye vi kan lære av [Ã¥rets Gullbarbie, ](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal)en Ã¥rlig «verstingpris» som gÃ¥r til den eller de som fÃ¥r unge til Ã¥ føle seg verst.\\n\\nViktigst er [begrunnelsen](/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal) Press gir for valget av kandidater, som er:\\n\\n- PT\\\\-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen\\n- Kosttilskuddbutikken COORE\\n- Kaloritellingsappen BitePal\\n\\n**Et gjennomgÃ¥ende tema er det overdrevne fokuset pÃ¥ selvoptimalisering.**\\n\\nDagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten pÃ¥ hva det perfekte livet er.\\n\\nLeder av UngdomsrÃ¥det til ROS \\\\(RÃ¥dgivning om spiseforstyrrelser\\\\)\\n\\nDette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag pÃ¥ speed, gjennom begreper som «Winter Arc».\\n\\nTrening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og mÃ¥les for at fysikken skal bli «optimal».\\n\\nDet gis tillatelse til Ã¥ spise ribbe pÃ¥ julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.\\n\\nTrening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til Ã¥ «bulke» eller «cutte».\\n\\nDet er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for Ã¥ være et vellykket menneske.\\n\\nDet er forunderlig at hverken Team Bravo, Coore eller Bitepal forstÃ¥r at de er med pÃ¥ Ã¥ lage rammeverket for dette ekkokammeret.\\n\\nNÃ¥r Team Bravo markedsfører treningsÂtilbudet sitt med formuleringer som *«Lagt pÃ¥ deg i julen!? Jeg sender deg oppskrifter som fÃ¥r deg pÃ¥ rett vei igjen»*, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut.\\n\\nDet handler aldri om Ã¥ ha en kropp som fungerer, eller som man har et godt forhold til â det handler alltid om Ã¥ «skjerpe seg» dersom man er «feit».\\n\\nÃn av tre elever pÃ¥ videregÃ¥ende har et problematisk forhold til mat, kropp og trening.\\n\\n**Benjamin Fraugerud har 185.000 følgere pÃ¥ TikTok.**\\n\\nMange risikerer Ã¥ fÃ¥ en kjipere hverdag som følge av mÃ¥ten Team Bravo romantiserer og normaliserer det ekstreme pÃ¥.\\n\\nDet samme gjelder Coore og Bitepal.\\n\\nDet finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere.\\n\\nTvert imot er det nærliggende Ã¥ se for seg følgende onde sirkel:\\n\\nBarn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit».\\n\\n**Dermed mÃ¥ du bulke eller cutte.**\\n\\nSom et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal â en app der mÃ¥let er Ã¥ gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.\\n\\nNÃ¥r resultatene uteblir, og man ikke oppnÃ¥r den \\\\(uoppnÃ¥elige\\\\) kroppen Team Bravo har definert som idealet, vender man seg til nettet for Ã¥ kjøpe kosttilskudd som en tilsynelatende enkel løsning.\\n\\nIngen voksne griper inn, fordi de ikke er bevisste nok.\\n\\nSpiseforstyrrelser er komplekse og kommer til uttrykk pÃ¥ mange mÃ¥ter.\\n\\nNettopp derfor er det sÃ¥ viktig Ã¥ ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov.\\n\\nEn av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til Ã¥ bli bedre.\\n\\nJeg tror ikke vi skal peke pÃ¥ Team Bravo, Coore eller Bitepal som Ã¥rsaken til at unge utvikler spiseforstyrrelser, men vi mÃ¥ tørre Ã¥ peke pÃ¥ at de er sterke stemmer som bidrar til Ã¥ forme holdninger og normer.\\n\\nDisse kan igjen utvikle seg til spise\\\\- og treningsproblematikk, og det fortjener kandidatene pepper for.\\n\\nVi mÃ¥, som samfunn, stÃ¥ samlet mot de usunne holdningene og normene som har fÃ¥tt fotfeste.\\n\\n**Foreldre mÃ¥ fÃ¥ kunnskap om hvilke forbilder unge ser opp til.**\\n\\nKompiser mÃ¥ tørre Ã¥ ta bekymringssamtalen dersom fokuset pÃ¥ Ã¥ være «mest mulig sunn» har blitt usunt.\\n\\nInfluencere og markedsaktører mÃ¥ være bevisste pÃ¥ at mange oppfatter deres ord ogholdninger som en fasit.\\n\\nOg vi i ROS, Press â og du som leser dette â mÃ¥ stille kritiske spørsmÃ¥l ved bÃ¥de innholdet i og konsekvensene av denne «fasiten».\\n\\nTakk til Press for Ã¥ sette søkelys pÃ¥ det vi i ROS opplever som et underkommunisertsamfunnsproblem.\\n\\nHusk Ã¥ [stemme](https://www.gullbarbie.no/) pÃ¥ den kandidaten du mener er best egnet.\\n\\n**Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene.**\",\"keywords\":[\"vg:Meninger\",\"Kropp\",\"TikTok\",\"Bulking\",\"Proteinpulver\",\"Trening\"],\"category\":\"Nyheter\",\"description\":\"Ã
rets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. \",\"og\":{\"type\":\"article\",\"title\":\"«Bulking» og «cutting» er ikke fasit pÃ¥ det sunne liv\",\"description\":\"Ã
rets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. \",\"image\":\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=1080&s=997740b7bea52e236dfd21f3dade1f523653b5bc\",\"site_name\":\"VG\",\"url\":\"https://www.vg.no/nyheter/i/n1Axma/vetle-olsen-ryum-bulking-og-cutting-er-ikke-fasit-paa-det-sunne-liv\"},\"image_url\":\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=1080&s=997740b7bea52e236dfd21f3dade1f523653b5bc\"}",
"og_title" : "«Bulking» og «cutting» er ikke fasit på det sunne liv",
"published_at" : "2026-01-23 10:55:56",
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data-astro-cid-jwirc66j> <header class=\"article-intro\" style=\"display: contents\"> <div class=\"background-primary layout-component layout-fullscreen _container_15pie_33\" data-color-scheme=\"light\" data-image-position=\"bottom-right\"><header class=\"_header_15pie_74\" role=\"banner\"><a class=\"_link_15pie_114\" href=\"https://www.vg.no\"><svg class=\"_logo_15pie_141\" fill=\"none\" height=\"24\" viewbox=\"0 0 120 24\" width=\"120\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M120 20C120 22.2091 118.209 24 116 24H70C67.7909 24 66 22.2091 66 20V4C66 1.79086 67.7909 0 70 0H116C118.209 0 120 1.79086 120 4V6H103.2C103.2 5.7188 103.2 5.45131 103.2 5.19954C103.2 3.87406 102.125 2.8 100.8 2.8H85.2C83.8745 2.8 82.8 3.87452 82.8 5.2V18.8C82.8 20.1255 83.8745 21.2 85.2 21.2H100.8C102.125 21.2 103.2 20.1255 103.2 18.8V13.6H93V10.8H120V20Z\" fill=\"currentColor\"></path><path d=\"M21 24L0 0H20L32 14.6L44 0H64L43 24H21Z\" fill=\"currentColor\"></path></svg></a></header><figure class=\"_figure_1ttip_1 layout-component _image_15pie_81\"><img class=\"_image_1ttip_5\" loading=\"eager\" sizes=\"(min-width: 980px) 100vw, 200vw\" src=\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=40&s=43888596d3971800637ea6e375ba581f6f56a571\" srcset=\"https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=40&s=43888596d3971800637ea6e375ba581f6f56a571 40w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=80&s=27ed7be22acd83a865b00a09d2ae9edf34030de5 80w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=100&s=676321b0c963f2872722b6661c5d63c0f926d902 100w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=200&s=1747655da216679a23bde68416fc7d6b215b09a0 200w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=240&s=0cd8da4b045e5c7267f1883bd7e5129c40c86310 240w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=480&s=d5f4b234c66d29e703fc13127732301f2f5226eb 480w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=580&s=c38b0915b6c984978adb06fb13f9899479a5aca7 580w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=720&s=c99edd01c324a7e34ddf2c0dbc721ffd4bc6d4d6 720w, https://akamai.vgc.no/v2/images/48e0fdee-449b-4ed4-85b3-de0ca0ad1437?format=auto&w=1080&s=997740b7bea52e236dfd21f3dade1f523653b5bc 1080w\" style=\"--hotspot:49.65811965811966% 81.06633081444164%\"><figcaption class=\"_figcaption_1ttip_19\">Skjermdump, TikTok</figcaption></figure><div class=\"_text_15pie_1\"><div class=\"_titles_15pie_18\"><p class=\"_prefix_nfjwc_1 layout-padded _center_nfjwc_15\">Meninger<br><span>Debattinnlegg</span></p><h1 class=\"_title_15pie_18\"><span class=\"_text_kfomj_58\">«Bulking» og «cutting» er ikke fasit på det sunne liv</span></h1></div><p class=\"_lead_o9xde_2 _lead_xtcu6_50 layout-component text-serif-m layout-normal text-serif-l _lead_15pie_26 layout-component layout-fullwidth layout-padded layout-padded\">Årets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. </p></div></div><section class=\"_byline_1pdwo_1 layout-padded _byline_15pie_145\"><figure style=\"display: contents\"><figcaption><strong><span class=\"title-serif-xs\">Vetle Olsen Ryum</span></strong><p class=\"_description_1pdwo_10 text-sans-s\">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><friendly-timestamp data-options=\"{"showUpdated":false}\" style=\"display:contents\"><time class=\"text-sans-s _timestamp_ktvrt_1 _friendly_ktvrt_17 layout-component layout-normal layout-padded\" datetime=\"2026-01-23T11:04:29.000Z\"><span data-nosnippet=\"true\">Fredag 23. januar kl. 12:04</span></time></friendly-timestamp> <div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_1\"></div></div> </header> <section class=\"article-body\" itemprop=\"articleBody\" style=\"display: contents\"> <div class=\"layout-component layout-padded layout-normal _tts_1njly_1\" data-track-id=\"tts:35213\" data-track-impression data-track-name=\"«Bulking» og «cutting» er ikke fasit på det sunne liv\" data-track-target-newsroom=\"vgtts\"><astro-island await-children client=\"load\" component-export=\"TTSPlayer\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/video.ayTqLdUa.js\" opts=\"{"name":"TTSPlayer","value":true}\" prefix=\"r137\" props=\"{"assetId":[0,35213],"vendor":[0,"vgtts"],"isApp":[0,false]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"Z128NvB\"><div class=\"_svpContainer_1nwbk_1\"><div id=\"svp-video-35213-«r137R0»\"></div></div><div class=\"_perspective_1nwbk_11\"><div class=\"_controls_1nwbk_16\"><div class=\"_initial_1nwbk_33\"><button aria-disabled=\"true\" aria-label=\"Laster inn lytt til saken avspiller\" class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _play_10x2h_9 _button_10x2h_1\" data-track-click-intent=\"Attempt\" data-track-element-type=\"Play Button Disabled\" role=\"button\" type=\"button\"><svg aria-label=\"Play\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 24 24\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M10.4232 2.32693L18.614 11.3269C18.9613 11.7085 18.9613 12.2915 18.614 12.6731L10.4232 21.6731C10.2337 21.8813 9.9652 22 9.68364 22H7.12555C6.57325 22 6.12552 21.5523 6.12552 21L6.12552 3.00003C6.12552 2.44773 6.57325 2 7.12555 2L9.68364 2C9.9652 2 10.2337 2.1187 10.4232 2.32693Z\" fill=\"var(--icon-color, currentColor)\"></path></svg></button><p aria-hidden=\"true\" class=\"_introduction_17m6h_13\">Lytt til saken</p><p class=\"_srOnly_17m6h_1\"></p></div></div></div><!--astro:end--></astro-island></div> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">I skolegården deles mat inn i kategoriene «riktig» og «feil». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">På <a class=\"_link_o9xde_39\" href=\"/tag/tiktok?utm_source=vg-article&utm_medium=auto-tagger&utm_campaign=n1Axma\">TikTok</a> vurderes mennesker ut fra musklenes størrelse og fettprosent. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Hvordan skal barn og unge kunne føle seg bra nok, når de stadig får høre at de alltid kan – og bør – bli bedre?</p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det er mye vi kan lære av <a class=\"_link_o9xde_39\" data-track-element-type=\"Link\" data-track-id=\"link:V6q6wl\" href=\"/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal\">årets Gullbarbie, </a>en årlig «verstingpris» som går til den eller de som får unge til å føle seg verst. </p><astro-island await-children client=\"visible\" component-export=\"Image\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js\" opts=\"{"name":"Image","value":true}\" prefix=\"r87\" props=\"{"alt":[0],"caption":[0,"NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. 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Foto: Faksimile / BENNIBRAVO Instagram\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen-sizes=\"(min-width: 1000px) 2000px, 2000vw\" data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" height=\"810\" itemprop=\"image\" loading=\"lazy\" sizes=\"(min-width: 980px) 980px, 100vw\" src=\"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d\" srcset=\"https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=40&s=94c7d7bb8dcd7c29aea8a4088b3d0f4acbd72d3d 40w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=80&s=39f896d55681767b1e2d00d7c5ae8fb16c0a9a8a 80w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=100&s=4ddc37c1b02880576c04151404ea40e7f69b3e38 100w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=200&s=ec8de32f6e143eabd5973a21f6650d528c1f03bc 200w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=240&s=ce4964d75d647a2d5c636450bcdf85b5dcc5c9be 240w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=480&s=ca48bbd8a1dd12bb740c5ac1b79f20a1edd3e211 480w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=580&s=0814c4728a90b94080f08dbf2fd3e4576e32f77d 580w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=720&s=98d60a8967e164f79127b0573799c9b1d9306e51 720w, https://akamai.vgc.no/v2/images/ee433c01-7326-484a-88b8-f4b50edc7a6c?format=auto&w=1080&s=f72cc6a302614c937439cc34bbe419adca51380b 1080w\" style=\"object-position:0% 0%\" width=\"1080\"><figcaption class=\"text-sans-s _caption_qp4xg_10 layout-component layout-padded\">NOMINERT: Benjamin «Benni Bravo» Fraugerud og PT-teamet Team Bravo. Foto: Faksimile / BENNIBRAVO Instagram</figcaption></figure><!--astro:end--></astro-island><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Viktigst er <a class=\"_link_o9xde_39\" data-track-element-type=\"Link\" data-track-id=\"link:V6q6wl\" href=\"/rampelys/i/V6q6wl/gullbarbie-nominerte-team-bravo-coore-og-bitepal\">begrunnelsen</a> <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"Redd Barnas ungdomsorganisasjon\">Press<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">Press</span>Redd Barnas ungdomsorganisasjon</span></abbr> gir for valget av kandidater, som er: </p><ul class=\"_list_o9xde_3 _list_xtcu6_9 _unordered_o9xde_106 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><li class=\"_item_o9xde_30\">PT-teamet Team Bravo med Benjamin «Benni Bravo» Fraugerud i spissen</li><li class=\"_item_o9xde_30\">Kosttilskuddbutikken COORE</li><li class=\"_item_o9xde_30\">Kaloritellingsappen BitePal</li></ul><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Et gjennomgående tema er det overdrevne fokuset på selvoptimalisering. </strong></p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_2\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Dagens unge lever i et digitalt ekkokammer der sterke personligheter og bedrifter gir fasiten på hva det perfekte livet er. </p><section class=\"_portrait_ygndg_1 layout-component layout-normal layout-padded\" data-body=\"false\"><figure style=\"display:contents\"><picture class=\"_picture_ygndg_60\"><img alt=\"Bilde av VETLE OLSEN-RYUM\" class=\"_image_ygndg_42\" height=\"87\" itemprop=\"image\" loading=\"lazy\" sizes=\"480px\" src=\"https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71\" srcset=\"https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=40&s=56250a27ed6eec6b579df48ea8fc95b451bebb71 40w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=80&s=01d45864cb8b899bafde086bcc75a74494d49aa0 80w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=100&s=81cc4a18675a5ffa9e4ec4f8ce83939341edab18 100w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=200&s=627b43d3226be29cb83329770c5b03fc16d4beed 200w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=240&s=0c1a7c6cb1768c3f6d931e37c99ab029dfca9105 240w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=480&s=a2b0c9e49b1dd525f061fb210de2da627eb82bec 480w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=580&s=3471064408c00c255bbebad6c7c6fa209cbaf7fa 580w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=720&s=655a9d01bdd1967e65b62099ed2103771230934c 720w, https://akamai.vgc.no/v2/images/ffbcc1ef-7bd1-40dc-9fb7-3d9379662015?format=auto&w=1080&s=47a8ee2d328cd7cc960f5dd999032863574ac749 1080w\" width=\"40\"></picture><figcaption class=\"_details_ygndg_24\"><strong class=\"_name_ygndg_51 title-serif-xs\">VETLE OLSEN-RYUM</strong><p class=\"_paragraph_o9xde_4 text-sans-m _description_ygndg_56\">Leder av Ungdomsrådet til ROS (Rådgivning om spiseforstyrrelser) </p></figcaption></figure></section><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Dette «perfekte livet» fremstilles som en toppidrettsutøvers hverdag på speed, gjennom begreper som <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. \">«Winter Arc».<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">«Winter Arc».</span>TikTok-trend som oppfordrer til å endre vaner drastisk i løpet av de siste månedene i året. </span></abbr> </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Trening og mat skal ikke være balansert eller gi overskudd i hverdagen, men veies og måles for at fysikken skal bli «optimal». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det gis tillatelse til å spise ribbe på julaften, forutsatt at julefrokosten inntas med en rekke kosttilskudd, og at man holder seg til den proteinfokuserte matplanen til julebrunsjen.</p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Trening kan ikke gjennomføres uten X, Y og Z kosttilskudd, og brødskiven med gulost kan ikke spises uten at den loggføres i en app som forteller om du er flink til å <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. \">«bulke»<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">«bulke»</span>Målet er å bygge muskelmasse ved å spise mer energi (kalorier) enn kroppen forbrenner, altså et kalorioverskudd, kombinert med tung motstandstrening. </span></abbr> eller <abbr class=\"_explanation_o9xde_140\" tabindex=\"0\" title=\"Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. \">«cutte».<span aria-hidden=\"true\" class=\"text-sans-s _title_o9xde_151\" role=\"presentation\"><span class=\"text-serif-l _word_o9xde_156\">«cutte».</span>Målet er å redusere kroppsfett ved å spise færre kalorier enn du forbrenner, mens du fortsatt trener for å bevare muskelmasse. </span></abbr></p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det er bekymringsverdig hvis neste generasjon vokser opp med at mat er et tall som skal passe inn i en kostholdsplan, og at sixpack er en forutsetning for å være et vellykket menneske. </p><video-loader class=\"mb-cpg\" style=\"display: contents\"> <astro-island await-children client=\"visible\" component-export=\"Video\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js\" opts=\"{"name":"Embed","value":{"rootMargin":"200%"}}\" prefix=\"r99\" props=\"{"assetType":[0,"video"],"id":[0,"320854"],"imageAsset":[0,{"id":[0,"775bf9602d417ba2e6e00dc656784eda@tv"],"main":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg"],"snapshots":[0,"https://images.stream.schibsted.media/users/vgtv/images/fde2bfb48937cc9b3e3fe40c4d8c68fd.jpg"],"size":[0,{"height":[0,181],"width":[0,102]}],"urls":[1,[[0,{"height":[0,181],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=102q50"],"width":[0,102]}],[0,{"height":[0,284],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=160q50"],"width":[0,160]}],[0,{"height":[0,569],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=320q50"],"width":[0,320]}],[0,{"height":[0,853],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=480q50"],"width":[0,480]}],[0,{"height":[0,1090],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=613q50"],"width":[0,613]}],[0,{"height":[0,1387],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=780q50"],"width":[0,780]}],[0,{"height":[0,1422],"url":[0,"https://images.stream.schibsted.media/users/vgtv/images/775bf9602d417ba2e6e00dc656784eda.jpg?t[]=800q50"],"width":[0,800]}]]]}],"metadata":[0,{"aspectRatio":[0,"0.56"],"autoGeneratedTranscript":[0,"{\\"url\\":\\"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/generated/_nb_NO.vtt\\",\\"language\\":\\"nb_NO\\"}"],"contentType":[0,"debate"],"newsLifetime":[0,"2"],"newsValue":[0,"3"],"preview":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/meta_preview.mp4"],"preview_vivi_category":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2025/01/67937afbfa7a3a0008053880/meta_preview_vivi_category.mp4"],"seoDescription":[0,"MENING: Vetle Olsen-Ryum om muskelpresset på sosiale medier"],"titleShortPath":[0,"mening-vetle-olsen-ryum-om-muskelpresset-pa-sosiale-medier"]}],"isMobile":[0,false],"breaking":[0,false],"videoPreview":[0,false],"editorialJudgment":[0],"layout":[0],"loading":[0],"padded":[0,false],"presentationProperties":[0]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"ZqvyKA\"><div class=\"_root_glu7e_11 layout-component layout-normal mb-cpg\"><div class=\"_container_glu7e_50 _verticalContainer_glu7e_74\" style=\"aspect-ratio:0.56\"><div class=\"_playerContainer_glu7e_57\"><div id=\"svp-video-320854-«r99R9»\"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det er forunderlig at hverken Team Bravo, Coore eller Bitepal forstår at de er med på å lage rammeverket for dette ekkokammeret. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Når Team Bravo markedsfører treningstilbudet sitt med formuleringer som <em class=\"_em_o9xde_35\">«Lagt på deg i julen!? Jeg sender deg oppskrifter som får deg på rett vei igjen»</em>, gir de seg selv definisjonsmakten over hvordan en kropp bør se ut. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det handler aldri om å ha en kropp som fungerer, eller som man har et godt forhold til – det handler alltid om å «skjerpe seg» dersom man er «feit». </p><video-loader class=\"mb-cpg\" style=\"display: contents\"> <astro-island await-children client=\"visible\" component-export=\"Video\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js\" opts=\"{"name":"Embed","value":{"rootMargin":"200%"}}\" prefix=\"r103\" 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renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"Z2qh9Sl\"><div class=\"_root_glu7e_11 layout-component layout-normal mb-cpg\"><div class=\"_container_glu7e_50\" style=\"aspect-ratio:1.78\"><div class=\"_playerContainer_glu7e_57\"><div id=\"svp-video-197629-«r103R9»\"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Én av tre elever på videregående har et problematisk forhold til mat, kropp og trening. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Benjamin Fraugerud har 185.000 følgere på TikTok. </strong></p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Mange risikerer å få en kjipere hverdag som følge av måten Team Bravo romantiserer og normaliserer det ekstreme på.</p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_3\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det samme gjelder Coore og Bitepal. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Det finnes ingen sikkerhetsmekanismer som fanger opp eller motvirker de usunne tankeprosessene som settes i gang hos deres kunder og brukere. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Tvert imot er det nærliggende å se for seg følgende onde sirkel: </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Barn eksponeres for Team Bravo, som formidler at du hverken kan være «skinny» eller «feit». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Dermed må du bulke eller cutte. </strong></p><astro-island await-children client=\"visible\" component-export=\"PollWrapper\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js\" opts=\"{"name":"Component","value":{"rootMargin":"100%"}}\" prefix=\"r151\" props=\"{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, jeg ser ofte slike videoer."]}],[0,{"correct":[0,false],"value":[0,"Ser det av og til i feeden."]}],[0,{"correct":[0,false],"value":[0,"Nei, har ikke fått opp så mye om 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du fått opp videoer om «bulking» og «cutting» på sosiale medier?"],"subtype":[0,"poll"],"type":[0,"poll"],"richType":[0,"poll-question"],"isDev":[0,false],"statistics":[0,{"questionId":[0,"n1Axma-ae84a920e1"],"answers":[0,{"1":[0,"1"]}],"lastUpdated":[0,1769166301901]}]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"Z1BLz2X\"><section class=\"font-vg-sans layout-component layout-normal layout-padded _poll_7u87d_1\" data-theme=\"accent\" data-track-element-type=\"Poll\" data-track-id=\"poll:n1Axma-ae84a920e1\" data-track-impression=\"true\" data-track-name=\"Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?\" id=\"poll-n1Axma-ae84a920e1\"><form class=\"_form_7u87d_40\" data-subtype=\"poll\"><img class=\"_image_7u87d_84\" loading=\"lazy\" sizes=\"(min-width: 580px) 580px, 100vw\" src=\"https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=40&s=fc06a17bbc9fbbeef529f5b58c3023d5dd8f6eeb\" srcset=\"https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=40&s=fc06a17bbc9fbbeef529f5b58c3023d5dd8f6eeb 40w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=80&s=c26820a32819f3c8abf00abd28b1de18763c3381 80w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=100&s=9d3e3ad2b41d97248f158a15a09fb098dbc85602 100w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=200&s=1add0eb1ec0f4d20adeab901716b181b93975701 200w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=240&s=d6f8077165bf11d7b353c9587100cb2f3bebf7df 240w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=480&s=b6c01546f53009ba263e5f1911891896a30096fe 480w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=580&s=84d28a8f4bb921894c79c543e41901bb8d1fd5d7 580w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=720&s=e9e2df3f026a533a00a70add47d1e41d0fdf0132 720w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1080&s=b8f75e4681ee85522e2ba4f0f49ee53881d049d9 1080w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=1440&s=106ffbac0ec44504102c8dac30833208431dae33 1440w, https://akamai.vgc.no/v2/images/4942ef85-3307-4913-9a10-88d69825d1de?format=auto&w=2160&s=e088a926ab53ac4827e881d58321da4033f3fca3 2160w\"><fieldset class=\"_fieldset_7u87d_34\"><div class=\"_contents_7u87d_41\"><legend class=\"title-serif-s _legend_7u87d_112\"><span class=\"_quizIntro_7u87d_58\"></span><span>Har du fått opp videoer om «bulking» og «cutting» på sosiale medier?</span></legend><input hidden=\"\" id=\"0-n1Axma-ae84a920e1\" name=\"n1Axma-ae84a920e1\" type=\"radio\" value=\"0\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-ae84a920e1:0\" data-track-name=\"Ja, jeg ser ofte slike videoer.\" for=\"0-n1Axma-ae84a920e1\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">a</span><span class=\"text-sans-m _value_7u87d_140\">Ja, jeg ser ofte slike videoer.</span></label><input hidden=\"\" id=\"1-n1Axma-ae84a920e1\" name=\"n1Axma-ae84a920e1\" type=\"radio\" value=\"1\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-ae84a920e1:1\" data-track-name=\"Ser det av og til i feeden.\" for=\"1-n1Axma-ae84a920e1\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">b</span><span class=\"text-sans-m _value_7u87d_140\">Ser det av og til i feeden.</span></label><input hidden=\"\" id=\"2-n1Axma-ae84a920e1\" name=\"n1Axma-ae84a920e1\" type=\"radio\" value=\"2\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-ae84a920e1:2\" data-track-name=\"Nei, har ikke fått opp så mye om det.\" for=\"2-n1Axma-ae84a920e1\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">c</span><span class=\"text-sans-m _value_7u87d_140\">Nei, har ikke fått opp så mye om det.</span></label></div></fieldset></form></section><!--astro:end--></astro-island> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Som et hjelpemiddel kjøper man Bravos treningsplaner og matplaner, og laster ned Bitepal – en app der målet er å gi mestring dersom man holder seg innenfor et gitt kaloriinntak, og skam dersom man overskrider det.</p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_4\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Når resultatene uteblir, og man ikke oppnår den (uoppnåelige) kroppen Team Bravo har definert som idealet, vender man seg til nettet for å kjøpe kosttilskudd som en tilsynelatende enkel løsning. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Ingen voksne griper inn, fordi de ikke er bevisste nok.</p><astro-island await-children client=\"visible\" component-export=\"Image\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Image.r_XTj6LO.js\" opts=\"{"name":"Image","value":true}\" prefix=\"r117\" props=\"{"alt":[0],"caption":[0,"PROTEINPULVER: Det florerer av råd på TikTok om hvordan man først skal spise svært lite i en periode, for å så innta mer mat enn kroppen trenger. 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Foto: Martyn de Jong / Shutterstock\" class=\"_image_qp4xg_65 layout-component layout-normal\" data-fullscreen-sizes=\"(min-width: 1000px) 2000px, 2000vw\" data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" height=\"3648\" itemprop=\"image\" loading=\"lazy\" sizes=\"(min-width: 980px) 980px, 100vw\" src=\"https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=40&s=64aa53f3a330f38f604fd7599a25adddd57f8019\" srcset=\"https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=40&s=64aa53f3a330f38f604fd7599a25adddd57f8019 40w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=80&s=1037612cdc8f4050cd89c5eb5005a0f579654047 80w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=100&s=682a5c8b140410a10399b384faf544387c9e8a0d 100w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=200&s=0f153e1e733ec418d7fdc6cd6bcf5a955a19999c 200w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=240&s=003476b6b9b50182f2a862bd20a9d3fa196e29b3 240w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=480&s=8b2cd7839562c93adfbf66f3b0c67cc2283a9321 480w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=580&s=411e248fc2404ecf9f821c1af0d34b88457a33ab 580w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=720&s=7aea9e018e54d09b03e5b7a15267631e8bab4001 720w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=1080&s=0571ec6098129c7e0b254cf8ec476ab19ce11c42 1080w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=1440&s=7c1e96e3636ed1179f8546824c0b7d2892ce68c7 1440w, https://akamai.vgc.no/v2/images/6eec08ab-0d67-4761-9708-e460dd89445c?format=auto&w=2160&s=8f2e642e9d326dcc77cb604431faebe9becde48c 2160w\" style=\"object-position:0% 0%\" width=\"5472\"><figcaption class=\"text-sans-s _caption_qp4xg_10 layout-component layout-padded\">PROTEINPULVER: Det florerer av råd på TikTok om hvordan man først skal spise svært lite i en periode, for å så innta mer mat enn kroppen trenger. Foto: Martyn de Jong / Shutterstock</figcaption></figure><!--astro:end--></astro-island><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Spiseforstyrrelser er komplekse og kommer til uttrykk på mange måter. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Nettopp derfor er det så viktig å ta tak i de samfunnskreftene som kan skape vonde tanker og et økende kontrollbehov. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">En av disse faktorene er at unge aldri kan føle seg bra nok dersom det digitale ekkokammeret konstant oppfordrer dem til å bli bedre. </p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_5\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Jeg tror ikke vi skal peke på Team Bravo, Coore eller Bitepal som årsaken til at unge utvikler spiseforstyrrelser, men vi må tørre å peke på at de er sterke stemmer som bidrar til å forme holdninger og normer. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Disse kan igjen utvikle seg til spise- og treningsproblematikk, og det fortjener kandidatene pepper for.</p><video-loader class=\"mb-cpg\" style=\"display: contents\"> <astro-island await-children client=\"visible\" component-export=\"Video\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/Video.BJNaYruq.js\" opts=\"{"name":"Embed","value":{"rootMargin":"200%"}}\" prefix=\"r124\" props=\"{"assetType":[0,"video"],"id":[0,"230117"],"imageAsset":[0,{"id":[0,"7dd4f4cd917b5ea4bee5e1f481ace03e@tv"],"main":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg"],"snapshots":[0,"https://imbo.vgtv.no/users/vgtv/images/493ee6755eccc5219f0a9aa539f626b0.jpg"],"size":[0,{"height":[0,57],"width":[0,102]}],"urls":[1,[[0,{"height":[0,57],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=102q50"],"width":[0,102]}],[0,{"height":[0,90],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=160q50"],"width":[0,160]}],[0,{"height":[0,180],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=320q50"],"width":[0,320]}],[0,{"height":[0,270],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=480q50"],"width":[0,480]}],[0,{"height":[0,345],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=613q50"],"width":[0,613]}],[0,{"height":[0,439],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=780q50"],"width":[0,780]}],[0,{"height":[0,450],"url":[0,"https://imbo.vgtv.no/users/vgtv/images/7dd4f4cd917b5ea4bee5e1f481ace03e.jpg?t[]=800q50"],"width":[0,800]}]]]}],"metadata":[0,{"aspectRatio":[0,"1.78"],"contentType":[0,"program"],"preview":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2021/12/61bcb171357239203d57972b/meta_preview.mp4"],"preview_vivi_category":[0,"https://dd-vgtv.akamaized.net/vgtv/vod/2021/12/61bcb171357239203d57972b/meta_preview_vivi_category.mp4"],"hasSubtitlesInHls":[0,"true"],"titleShortPath":[0,"jeg-har-vaert-doedssjuk"]}],"isMobile":[0,false],"breaking":[0,false],"videoPreview":[0,false],"editorialJudgment":[0],"layout":[0],"loading":[0],"padded":[0,false],"presentationProperties":[0]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"f9APt\"><div class=\"_root_glu7e_11 layout-component layout-normal mb-cpg\"><div class=\"_container_glu7e_50\" style=\"aspect-ratio:1.78\"><div class=\"_playerContainer_glu7e_57\"><div id=\"svp-video-230117-«r124R9»\"></div></div></div></div><!--astro:end--></astro-island> </video-loader> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Vi må, som samfunn, stå samlet mot de usunne holdningene og normene som har fått fotfeste. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Foreldre må få kunnskap om hvilke forbilder unge ser opp til. </strong></p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Kompiser må tørre å ta bekymringssamtalen dersom fokuset på å være «mest mulig sunn» har blitt usunt.</p><div class=\"advertory-vg-netboard-wrapper__article\"><div class=\"advertory-vg-netboard__article\" id=\"netboard_6\"></div></div><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Influencere og markedsaktører må være bevisste på at mange oppfatter deres ord og<br>holdninger som en fasit. </p><astro-island await-children client=\"visible\" component-export=\"PollWrapper\" component-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/PollWrapper.CLpAz43c.js\" opts=\"{"name":"Component","value":{"rootMargin":"100%"}}\" prefix=\"r153\" props=\"{"answers":[1,[[0,{"correct":[0,false],"value":[0,"Ja, ofte "]}],[0,{"correct":[0,false],"value":[0,"Noen 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du påvirket av reklame for trening og kosttilskudd? "],"subtype":[0,"poll"],"type":[0,"poll"],"richType":[0,"poll-question"],"isDev":[0,false],"statistics":[0,{"questionId":[0,"n1Axma-5a9006236a"],"answers":[0,{}],"lastUpdated":[0,1769166302036]}]}\" renderer-url=\"https://www.vg.no/vgc/cdn/vgno/assets/production/_astro/client.B4ukvwq6.js\" ssr uid=\"2UjPw\"><section class=\"font-vg-sans layout-component layout-normal layout-padded _poll_7u87d_1\" data-theme=\"accent\" data-track-element-type=\"Poll\" data-track-id=\"poll:n1Axma-5a9006236a\" data-track-impression=\"true\" data-track-name=\"Blir du påvirket av reklame for trening og kosttilskudd? \" id=\"poll-n1Axma-5a9006236a\"><form class=\"_form_7u87d_40\" data-subtype=\"poll\"><img class=\"_image_7u87d_84\" loading=\"lazy\" sizes=\"(min-width: 580px) 580px, 100vw\" src=\"https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=40&s=e0ed336fd48036f79b545368a23e0797d2378dfb\" srcset=\"https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=40&s=e0ed336fd48036f79b545368a23e0797d2378dfb 40w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=80&s=dbe6fba7ea7224306e87a9e5293aa7b01104345d 80w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=100&s=10734b3a89c162d795b2d2d17656dba1e5c993e9 100w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=200&s=ab0943875358acfaaf6b0d9fceaf14a8a9c8efe6 200w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=240&s=e402fcca01dec7a4cd4bb1d243062d67f01bb911 240w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=480&s=815d79ba2b55d483767ab07452238800b0a39306 480w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=580&s=27811f99387c4d747a38df5e8834d87c0b90987c 580w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=720&s=ab6e3b2c3f5f93487a4dce3e5ec7c3a33d72143e 720w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=1080&s=f5cf3a9d79c151d339c4507c04578e8da1a7b3be 1080w, https://akamai.vgc.no/v2/images/9662d408-b963-4b71-97f7-a0d41432496a?format=auto&w=1440&s=71de03de4acaf1fd84e41274cdaf9dbec0b1e4e4 1440w\"><fieldset class=\"_fieldset_7u87d_34\"><div class=\"_contents_7u87d_41\"><legend class=\"title-serif-s _legend_7u87d_112\"><span class=\"_quizIntro_7u87d_58\"></span><span>Blir du påvirket av reklame for trening og kosttilskudd? </span></legend><input hidden=\"\" id=\"0-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"0\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:0\" data-track-name=\"Ja, ofte \" for=\"0-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">a</span><span class=\"text-sans-m _value_7u87d_140\">Ja, ofte </span></label><input hidden=\"\" id=\"1-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"1\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:1\" data-track-name=\"Noen ganger\" for=\"1-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">b</span><span class=\"text-sans-m _value_7u87d_140\">Noen ganger</span></label><input hidden=\"\" id=\"2-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"2\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:2\" data-track-name=\"Aldri\" for=\"2-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">c</span><span class=\"text-sans-m _value_7u87d_140\">Aldri</span></label><input hidden=\"\" id=\"3-n1Axma-5a9006236a\" name=\"n1Axma-5a9006236a\" type=\"radio\" value=\"3\"><label class=\"_label_7u87d_17\" data-track-id=\"poll:n1Axma-5a9006236a:3\" data-track-name=\"Usikker\" for=\"3-n1Axma-5a9006236a\" style=\"--percentage:0%\" tabindex=\"0\"><span class=\"_letter_7u87d_103\">d</span><span class=\"text-sans-m _value_7u87d_140\">Usikker</span></label></div></fieldset></form></section><!--astro:end--></astro-island> <p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Og vi i ROS, Press – og du som leser dette – må stille kritiske spørsmål ved både innholdet i og konsekvensene av denne «fasiten». </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Takk til Press for å sette søkelys på det vi i ROS opplever som et underkommunisert<br>samfunnsproblem. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\">Husk å <a class=\"_link_o9xde_39\" href=\"https://www.gullbarbie.no/\">stemme</a> på den kandidaten du mener er best egnet. </p><p class=\"_paragraph_o9xde_4 _paragraph_xtcu6_10 layout-component text-serif-m layout-normal text-serif-m layout-padded\"><strong class=\"_strong_o9xde_25\">Og kanskje enda viktigere: Husk begrunnelsen bak kandidatene. </strong></p> <div class=\"layout-component layout-normal layout-padded\" data-nosnippet=\"true\"><section class=\"text-sans-s _contentDisclaimer_jv5ak_1\"><svg aria-label=\"Info\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 24 24\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path clip-rule=\"evenodd\" d=\"M14.9045 4C15.1255 4 15.3376 4.08765 15.4939 4.24392L19.7552 8.50521C19.9114 8.66143 19.9999 8.87369 20 9.09462V14.9045C20 15.1255 19.9115 15.3376 19.7552 15.4939L15.4939 19.7552C15.3376 19.9115 15.1255 20 14.9045 20H9.09462C8.87369 19.9999 8.66143 19.9114 8.50521 19.7552L4.24392 15.4939C4.08765 15.3376 4 15.1255 4 14.9045V9.09462C4.00006 8.87369 4.0877 8.66143 4.24392 8.50521L8.50521 4.24392C8.66143 4.0877 8.87369 4.00006 9.09462 4H14.9045ZM11 17H13V11H11V17ZM11 9H13V7H11V9Z\" fill=\"var(--icon-color, currentColor)\" fill-rule=\"evenodd\"></path></svg><span data-nosnippet=\"true\">Dette er en kronikk. Kronikken gir uttrykk for skribentens holdning. Du kan sende inn kronikker og debattinnlegg til<!-- --> <a class=\"_link_jv5ak_10\" href=\"mailto:debatt@vg.no\">debatt@vg.no</a>.</span></section></div> </section> <time class=\"text-sans-s _timestamp_ktvrt_1 _full_ktvrt_21 layout-component layout-normal layout-padded\" datetime=\"2026-01-23T10:55:56.000Z\" itemprop=\"datePublished\">Publisert: 23.01.26 kl. 11:55</time><time class=\"text-sans-s _timestamp_ktvrt_1 _full_ktvrt_21 layout-component layout-normal layout-padded\" datetime=\"2026-01-23T11:04:29.000Z\" itemprop=\"dateModified\">Oppdatert: 23.01.26 kl. 12:04</time> <footer class=\"font-vg-sans label-secondary layout-component layout-normal layout-padded _tags_xigzw_18\" data-track-element-type=\"Tags\" data-track-id=\"tags\" data-track-impression=\"true\" data-track-name=\"Tags\" data-track-primary-position=\"1\" data-track-target-newsroom=\"vg\"><nav class=\"_nav_xigzw_3\"><ul class=\"_list_xigzw_2\"><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:kropp\" data-track-name=\"Kropp\" data-track-secondary-position=\"1\" href=\"/tag/kropp\">Kropp</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:tiktok\" data-track-name=\"TikTok\" data-track-secondary-position=\"2\" href=\"/tag/tiktok\">TikTok</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:bulking\" data-track-name=\"Bulking\" data-track-secondary-position=\"3\" href=\"/tag/bulking\">Bulking</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:proteinpulver\" data-track-name=\"Proteinpulver\" data-track-secondary-position=\"4\" href=\"/tag/proteinpulver\">Proteinpulver</a></li><li class=\"_item_xigzw_1\"><a class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _tag_xigzw_7\" data-track-id=\"tag:trening\" data-track-name=\"Trening\" data-track-secondary-position=\"5\" href=\"/tag/trening\">Trening</a></li></ul></nav></footer> <div class=\"layout-component layout-normal layout-padded\" data-nosnippet=\"true\"><p class=\"font-vg-sans _aiDisclaimer_1qdoz_1\"><svg aria-hidden=\"true\" aria-label=\"Ai\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 24 24\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M12.4244 11.4646L17.3 13.2687V15.3201L12.4244 17.1242L10.6202 22H8.56907L6.76485 17.1242L2 15.361V13.2278L6.76485 11.4646L8.52796 6.69995H10.6613L12.4244 11.4646Z\" fill=\"var(--icon-color, currentColor)\"></path><path d=\"M19.6103 4.33579L22 5.22004V6.22577L19.6103 7.11012L18.7259 9.50008H17.7203L16.8359 7.11012L14.5 6.24569V5.20012L16.8359 4.33579L17.7003 2.00003H18.7459L19.6103 4.33579Z\" fill=\"var(--icon-color, currentColor)\"></path></svg><a class=\"_link_1qdoz_11\" data-track-click-intent=\"Open\" data-track-element-type=\"Link\" data-track-name=\"ai-disclaimer\" href=\"https://www.vg.no/informasjon/redaksjonelle-avgjorelser/b7hmz5\">Informasjon om AI i VG-artikler</a></p></div> <darkmode-onboarding class=\"_root_1uq6z_1\" hidden=\"false\"> <section class=\"_section_1uq6z_5 mb-s mt-s\" data-track-id=\"darkmode-onboarding\" data-track-impression data-track-name=\"Darkmode onboarding\"> <h3>Slå på mørk modus i artikler</h3> <div class=\"_container_ruod8_1\"><label class=\"background-secondary _checkbox_ruod8_7\"><div class=\"label-large label-primary _label_ruod8_38\"></div><input class=\"_toggle_ayo7d_1\" data-track-click=\"true\" data-track-id=\"darkmode-onboarding:toggle\" type=\"checkbox\"></label></div> <button class=\"_button_6bkpv_2 button-label-large _filled_6bkpv_106 _saveButton_1uq6z_30\" data-track-id=\"darkmode-onboarding:save\" role=\"button\" type=\"button\">\nLogg inn for å lagre\n</button> </section> </darkmode-onboarding> <vg-require-login class=\"layout-component layout-normal\" data-astro-cid-3kdfhkxc=\"true\"> <div class=\"layout-component layout-normal layout-padded vg-comments\" id=\"vg-comments\"> <section data-article-id=\"n1Axma\" id=\"comments\"></section> </div> <template class=\"login-template\" data-astro-cid-3kdfhkxc> <div class=\"login-wall-content\" data-astro-cid-3kdfhkxc> <h2 data-astro-cid-3kdfhkxc>Logg inn for å lese og kommentere - 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data-track-target-newsroom=\"vg\" data-track-target-type=\"Article\"><article class=\"_article_xeowg_1 _small_xeowg_97 _opinion_xeowg_122 _overlay_xeowg_50\"><a class=\"label-primary _link_xeowg_79\" data-use-overlay-player=\"false\" href=\"https://www.vg.no/nyheter/i/431AeV/jan-christian-vestre-ja-vi-skal-forbedre-helse-norge\"><div class=\"_content_xeowg_30\"><div class=\"_titleContainer_xeowg_189\"><svg aria-label=\"Meninger ikon\" class=\"_pullquote_xeowg_237\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 20 20\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M20 11.9555C20 11.9555 20 11.9555 20 11.9555C20 11.9555 19.9999 11.9556 19.9999 11.9556V14.5055C19.9999 14.5059 19.9997 14.5061 19.9993 14.5062C19.9988 14.5063 19.9986 14.507 19.999 14.5074L19.9993 14.5078C19.9997 14.5083 19.9996 14.5089 19.9992 14.5093L13.7349 19.766C13.3119 20.121 12.6811 20.0658 12.3261 19.6427L11.6429 18.8284C11.2879 18.4053 11.343 17.7745 11.7661 17.4194L16.7389 13.2465C16.9044 13.1076 17 12.9026 17 12.6865C17 12.2828 16.6728 11.9555 16.2691 11.9555H12.0001C11.4478 11.9555 11.0001 11.5078 11.0001 10.9555V1.00006C11.0001 0.447742 11.4478 0 12.0001 0H19C19.5523 0 20 0.447742 20 1.00006V11.9555Z\" fill=\"var(--icon-color, currentColor)\"></path><path d=\"M8.99991 11.9555C8.99991 11.9555 8.99993 11.9555 8.99991 11.9555C8.99988 11.9555 8.99981 11.9556 8.99981 11.9556V14.5056C8.99981 14.5059 8.99958 14.5062 8.99926 14.5062C8.99875 14.5064 8.99854 14.507 8.99887 14.5074L8.99924 14.5078C8.99961 14.5083 8.99955 14.509 8.9991 14.5093L2.73486 19.766C2.31179 20.121 1.68105 20.0658 1.32605 19.6427L0.642779 18.8284C0.287782 18.4053 0.342967 17.7745 0.766037 17.4195L5.73884 13.2465C5.90435 13.1076 5.99994 12.9026 5.99994 12.6865C5.99994 12.2828 5.67269 11.9556 5.26901 11.9556H0.999987C0.447709 11.9556 0 11.5078 0 10.9555V1.00008C0 0.447767 0.447709 2.44156e-05 0.999987 2.44156e-05H7.99992C8.5522 2.44156e-05 8.99991 0.447767 8.99991 1.00008V11.9555Z\" fill=\"var(--icon-color, currentColor)\"></path></svg><h2 class=\"_title_1da04_1 _small_1da04_6 title-serif-s\"><span class=\"_text_1da04_22\">Ja, vi skal forbedre Helse-Norge</span></h2></div><div><p class=\"_label_xeowg_75\">Meninger</p><ul class=\"_meta_xeowg_160 text-sans-xs\"><li class=\"_item_xeowg_163\"><friendly-timestamp data-options=\"{"day":"numeric","hour":false,"minute":false,"month":"short","weekday":false,"shortPastPrefix":true}\" style=\"display:contents\"><time class=\"_timestamp_xeowg_247\" datetime=\"2026-01-19T12:21:00.000Z\"><span data-nosnippet=\"true\">19. jan.</span></time></friendly-timestamp></li><li class=\"_item_xeowg_163\">3 min</li></ul></div></div><picture class=\"_picture_xeowg_184\"><img alt=\"\" class=\"_image_xeowg_63\" height=\"5760\" loading=\"lazy\" sizes=\"300px\" 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data-track-impression=\"\" data-track-name=\"Vi må ikke la oss presse\" data-track-primary-position=\"5\" data-track-target-newsroom=\"vg\" data-track-target-type=\"Article\"><article class=\"_article_xeowg_1 _small_xeowg_97 _opinion_xeowg_122 _overlay_xeowg_50\"><a class=\"label-primary _link_xeowg_79\" data-use-overlay-player=\"false\" href=\"https://www.vg.no/nyheter/i/K8y7bG/vg-mener-vi-maa-ikke-la-oss-presse\"><div class=\"_content_xeowg_30\"><div class=\"_titleContainer_xeowg_189\"><svg aria-label=\"Meninger ikon\" class=\"_pullquote_xeowg_237\" fill=\"none\" height=\"24px\" role=\"graphics-symbol\" style=\"flex-shrink:0;height:var(--icon-size, var(--space-l));width:auto\" viewbox=\"0 0 20 20\" width=\"24px\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M20 11.9555C20 11.9555 20 11.9555 20 11.9555C20 11.9555 19.9999 11.9556 19.9999 11.9556V14.5055C19.9999 14.5059 19.9997 14.5061 19.9993 14.5062C19.9988 14.5063 19.9986 14.507 19.999 14.5074L19.9993 14.5078C19.9997 14.5083 19.9996 14.5089 19.9992 14.5093L13.7349 19.766C13.3119 20.121 12.6811 20.0658 12.3261 19.6427L11.6429 18.8284C11.2879 18.4053 11.343 17.7745 11.7661 17.4194L16.7389 13.2465C16.9044 13.1076 17 12.9026 17 12.6865C17 12.2828 16.6728 11.9555 16.2691 11.9555H12.0001C11.4478 11.9555 11.0001 11.5078 11.0001 10.9555V1.00006C11.0001 0.447742 11.4478 0 12.0001 0H19C19.5523 0 20 0.447742 20 1.00006V11.9555Z\" fill=\"var(--icon-color, currentColor)\"></path><path d=\"M8.99991 11.9555C8.99991 11.9555 8.99993 11.9555 8.99991 11.9555C8.99988 11.9555 8.99981 11.9556 8.99981 11.9556V14.5056C8.99981 14.5059 8.99958 14.5062 8.99926 14.5062C8.99875 14.5064 8.99854 14.507 8.99887 14.5074L8.99924 14.5078C8.99961 14.5083 8.99955 14.509 8.9991 14.5093L2.73486 19.766C2.31179 20.121 1.68105 20.0658 1.32605 19.6427L0.642779 18.8284C0.287782 18.4053 0.342967 17.7745 0.766037 17.4195L5.73884 13.2465C5.90435 13.1076 5.99994 12.9026 5.99994 12.6865C5.99994 12.2828 5.67269 11.9556 5.26901 11.9556H0.999987C0.447709 11.9556 0 11.5078 0 10.9555V1.00008C0 0.447767 0.447709 2.44156e-05 0.999987 2.44156e-05H7.99992C8.5522 2.44156e-05 8.99991 0.447767 8.99991 1.00008V11.9555Z\" fill=\"var(--icon-color, currentColor)\"></path></svg><h2 class=\"_title_1da04_1 _small_1da04_6 title-serif-s\"><span class=\"_text_1da04_22\">Vi må ikke la oss presse</span></h2></div><div><p class=\"_label_xeowg_75\">Leder</p><ul class=\"_meta_xeowg_160 text-sans-xs\"><li class=\"_item_xeowg_163\"><friendly-timestamp data-options=\"{"day":"numeric","hour":false,"minute":false,"month":"short","weekday":false,"shortPastPrefix":true}\" style=\"display:contents\"><time class=\"_timestamp_xeowg_247\" datetime=\"2026-01-18T18:51:48.000Z\"><span data-nosnippet=\"true\">18. jan.</span></time></friendly-timestamp></li><li class=\"_item_xeowg_163\">3 min</li></ul></div></div><picture class=\"_picture_xeowg_184\"><img alt=\"\" class=\"_image_xeowg_63\" height=\"5504\" loading=\"lazy\" sizes=\"300px\" src=\"https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=40&s=8187a43d88de4d91c07b154cc8f7ccb0cda2c110\" srcset=\"https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=40&s=8187a43d88de4d91c07b154cc8f7ccb0cda2c110 40w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=80&s=db56aada2ef9feb9ed4658e3df068e8747f37d45 80w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=100&s=4bd0072ae1fa8f89b41334ed369b7ae5d2127b55 100w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=200&s=e8c645c755f40a29e3413d57f150354633417704 200w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=240&s=4f051fbd0c893a3e772c52f3ee49d0131cede82d 240w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=480&s=4c1f73ed4630bb54a03430ca7f924cdc500d9cbe 480w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=580&s=a567af970f06f51468ee8dc3d382d86edbd11ea7 580w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=720&s=db944befd7d4a9d3eea2dcfa4e21933d4ab30905 720w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=1080&s=04e9773449178756724820e4a7d4e0cfda22e33f 1080w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=1440&s=cf54ae52ba21bf6661e07052862545dd5e7b149a 1440w, https://akamai.vgc.no/v2/images/962bb15e-4edb-4b4b-84df-b09e552ec7d1?format=auto&w=2160&s=5654a1f10ecb5cbd311b51832db2136d2629b36d 2160w\" style=\"object-position:initial\" width=\"8256\"></picture></a></article></track-element><!--astro:end--></astro-island></li></ul></section> <astro-island await-children client=\"visible\" component-export=\"default\" 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22.5l1.3.6-1 2.5 1.7.8L7 24l1.3.6-1 2.2 1.8.8 1.1-2.5 1.4.5-1.7 4-7.6-3.2zm3.4-7 1.2-1.7c1.2-1.7 3.2-2 5.2-.5l.2.1c2 1.5 2.5 3.4 1.3 5.2L12.4 24l-6.7-4.7zm2-.5 4.5 3.1.2-.3c.6-1 .4-2-1-3l-.2-.1c-1.5-1-2.5-1-3.2 0l-.2.3zm4.6-7.6 1.2-1.1 7.2 4.5-1.1 1.1-1.5-1-1.6 1.5.8 1.6-1 1-4-7.6zm4.5 2.8-2.3-1.6 1.3 2.5 1-1zm1-7.3 1.4-.8 1.8 3V5l1.5-.9v4l4.2 3.1-1.6.9-2.9-2v1l1.2 2-1.4.8-4.1-7.1zM27 3.9l-1.5.5L25 3l4.4-1.5.5 1.4-1.5.5 2.2 6.4-1.5.5-2.2-6.4zM38.1 0l-.5 1.3c.5.6.9 1.5 1 2.7v.3c.3 2.5-.7 4.2-2.5 4.4a2.6 2.6 0 0 1-1.6-.3l-.2.5-1.1.1.5-1.3c-.5-.6-.9-1.5-1-2.7v-.3c-.3-2.5.7-4.2 2.4-4.4.6 0 1.2 0 1.7.3l.2-.5L38 0zm-1 4.4v-.2a6 6 0 0 0-.3-1.1L35 7l.9.3c.8-.1 1.3-1 1-2.9zM34.5 6 36.2 2a1 1 0 0 0-.9-.3c-.8.1-1.3 1-1 2.9v.2l.2 1.1zM41.8.1l2.3.2c.8.1 1.5.4 2 1 .3.4.5 1.1.4 2-.1 1.2-.7 1.9-1.5 2.2l1.1 3.3-1.7-.2-1-2.9h-.6l-.3 2.7-1.6-.1.9-8.2zm1.7 4.2c.9.1 1.4-.3 1.5-1.1 0-.9-.4-1.4-1.2-1.5h-.6l-.3 2.6h.6zM52 2l1.5.5L53 11l-1.5-.5.1-1.8-2-.7-1 1.5-1.4-.5L52 2zm-.3 5.3.2-2.7-1.5 2.3 1.3.4zm7-2.6 1.2.8-.4 5L62 6.6l1.3.8-4.3 7-1.2-.7.4-5.2-2.4 4-1.3-.9 4.3-7zm2 10 1.5-.3c0 .5 0 1.2.6 1.7.4.4 1 .4 1.2 0 .3-.2.3-.6 0-1.6-.3-1.4-.4-2.4.4-3.2 1-1 2.3-1 3.4 0a3 3 0 0 1 1 2.2l-1.6.2c0-.4 0-1-.5-1.4-.3-.3-.8-.4-1 0-.3.2-.4.6 0 1.9.3 1.3.3 2.2-.4 3-1 1-2.5 1-3.5 0-.6-.6-1-1.4-1-2.5zm10.3 0 1 1.4-3.8 4.2 5.3-2.1.9 1.3-8 3-.9-1.2 5.5-6.6zm5.4 8.7.6 1.4-6.6 5.5-.6-1.5 1.3-1.1-.8-2-1.8.3-.6-1.4 8.5-1.2zm-4.1 3.4 2.2-1.7-2.8.4.6 1.3zm6.5 3.3.5 2.3c.2.8 0 1.6-.3 2.1s-1 1-1.8 1c-1.2.3-2 0-2.5-.7l-2.9 2-.3-1.7 2.5-1.7-.2-.7-2.7.5-.3-1.5 8-1.6zm-3.5 3c.2.8.8 1.1 1.5 1 .9-.2 1.2-.8 1-1.6v-.6l-2.6.5.1.6zM40 80C18 80 0 62 0 40h1.3a38.7 38.7 0 0 0 77.4 0H80c0 22-18 40-40 40z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></a><p class=\"text-sans-xs\">VG har ikke ansvar for innhold på eksterne nettsider som det lenkes til. Kopiering av materiale fra VG for bruk annet sted, crawling, skraping, indeksering (for eksempel tekst og datamining) er ikke tillatt uten avtale.</p><section class=\"_legalSection_1awbn_169\"><span>© <!-- -->2026<!-- --> VG</span></section></section></footer> <braze-container class=\"layout-component layout-normal\" data-position=\"1\" style=\"margin-bottom: 1rem\"></braze-container> </body></html>",
"source_updated_at" : "2026-01-23 11:04:29",
"summary" : "Årets Gullbarbie-nominerte gir seg selv definisjonsmakten over hvordan en kropp bør se ut. ",
"tags" : null,
"title" : "«Bulking» og «cutting» er ikke fasit på det sunne liv",
"twitter_title" : null,
"version" : 1
}