Fikk noen lærepenger i 2025: – Klart vi har gjort feil

Kilde: ØB Author: Rolf-Otto Eriksen Published: 2026-01-05 23:30:00

– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).

Oppsummering 'Kort oppsummert'

– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre.

– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.

Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.

Tror på vekst

Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.

Kort sagt alt innenfor digital markedsføring.

– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.

Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.

Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.

Ski Storsenter bytter navn, store kjeder har kommet og flere er på gang: – Etterlengtet

Har to jobber

I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.

– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.

Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.

I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.

– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.

– Klart vi har gjort feil

Samtidig har ikke alt gått etter planen.

– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:

– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.

– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.

– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.

– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.

Har stengt butikken på Ski Storsenter - utelukker ikke comeback

Bedre resultater

Samtidig: Alle nyoppstartede firmaer gjør sine feil.

Det er en del av utviklingsprosessen.

Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.

– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene.

– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.

Smartembed for https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224

Vokste opp i Kråkstad

Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.

Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.

Det førte til studier innenfor samme fag på Høyskolen Kristiania.

Lysten på eget firma ble tidlig en drivkraft.

Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.

Sju serveringssteder har gått dukken - tror ikke på snarlig bedring: – Må se på leienivåer

Klokkertro på det nye året

– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?

– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.

– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.

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🏷️ Extracted Entities (17)

Kråkstad-mannen Benjamin Frydenlund (organization) Wise Marketing (person) Benjamin (entity) Kråkstad (place) Gründere 🏷️ (keyword) Lokalt næringsliv 🏷️ (keyword) Nordre Follo 🏷️ (keyword) Nyhet 🏷️ (keyword) SKI 🏷️ (keyword) Sør 🏷️ (keyword) Økonomi og næringsliv 🏷️ (keyword) Høyskolen Kristiania (person) Oslo (place) Ski Storsenter (person) Drømtorp (entity) Meny (entity) Oppsummering Kort (person)

Article Version History (3 versions)

This article has been updated since it was first fetched. Below are all versions:

Version 3 Current 2026-01-06 07:17:50

Fikk noen lærepenger i 2025: – Klart vi har gjort feil

UPDATE

Author: Rolf-Otto Eriksen Published: 2026-01-05 23:30:00 Updated: 2026-01-05 23:30:00

📝 Summary

– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).

📄 Full Content (4712 chars)

Oppsummering 'Kort oppsummert'

– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre.

– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.

Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.

Tror på vekst

Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.

Kort sagt alt innenfor digital markedsføring.

– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.

Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.

Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.

Ski Storsenter bytter navn, store kjeder har kommet og flere er på gang: – Etterlengtet

Har to jobber

I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.

– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.

Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.

I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.

– Klart vi har gjort feil

Samtidig har ikke alt gått etter planen.

– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:

– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.

– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.

– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.

Har stengt butikken på Ski Storsenter - utelukker ikke comeback

Bedre resultater

Samtidig: Alle nyoppstartede firmaer gjør sine feil.

Det er en del av utviklingsprosessen.

Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.

– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene.

Smartembed for https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224

Vokste opp i Kråkstad

Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.

Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.

Det førte til studier innenfor samme fag på Høyskolen Kristiania.

Lysten på eget firma ble tidlig en drivkraft.

Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.

Sju serveringssteder har gått dukken - tror ikke på snarlig bedring: – Må se på leienivåer

Klokkertro på det nye året

– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?

🖼️ Image

URL: http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/Benjamin4.jpg

🔍 All Metadata (JSON)

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Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).]]></description><pubDate>Tue, 06 Jan 2026 00:30:00 +0100</pubDate><api:modifiedDate>Tue, 06 Jan 2026 07:03:39 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\"false\">5-68-1768656</guid><dc:creator>Rolf-Otto Eriksen</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\n <p><b><amedia-embed inlineid=\"ed718de453c065b2\">\n    <a href=\"https://www.oblad.no/api/graff/v1/component/enkel-faktaboks?id=455419&amp;ab=auto-open\">Oppsummering 'Kort oppsummert'</a>\n   </amedia-embed><br></b></p>\n <p><b>– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre. </b></p>\n <p>– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.</p>\n <p>Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1768662\" inlineid=\"_158be978-2024-42f4-bfe7-fe16e3cb0434\">\n   <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767602743000/osbl/2026/1/5/9/%C3%98B+bilde+1.jpg\">\n  </amedia-embed></p>\n <h2>Tror på vekst</h2>\n <p>Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.</p>\n <p>Kort sagt alt innenfor digital markedsføring.</p>\n <p><b>– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.</b></p>\n <p>Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.</p>\n <p>Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1762981\" inlineid=\"_98ed9fba-726e-4a38-8310-ace8c82174fa\">\n   <a href=\"/ski-storsenter-bytter-navn-store-kjeder-har-kommet-og-flere-er-pa-gang-etterlengtet/s/5-68-1762981\">Ski Storsenter bytter navn, store kjeder har kommet og flere er på gang: – Etterlengtet</a>\n  </amedia-embed></p>\n <h2>Har to jobber</h2>\n <p>I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.</p>\n <p><b>– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.</b></p>\n <p>Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.</p>\n <p>I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.</p>\n <p><b>– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.</b></p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1768659\" inlineid=\"_191d7702-758f-48b4-b8e0-386dba2debff\">\n   <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767602739000/osbl/2026/1/5/9/%C3%98B+bilde+2.jpg\">\n  </amedia-embed><b><br></b></p>\n <h2>– Klart vi har gjort feil</h2>\n <p>Samtidig har ikke alt gått etter planen.</p>\n <p><b>– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:</b></p>\n <p>– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.</p>\n <p>– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.</p>\n <p><b>– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.</b></p>\n <p>– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1768153\" inlineid=\"_0bf53289-c4af-4a85-a4aa-a5b08212c06b\">\n   <a href=\"/har-stengt-butikken-pa-ski-storsenter-utelukker-ikke-comeback/s/5-68-1768153\">Har stengt butikken på Ski Storsenter - utelukker ikke comeback</a>\n  </amedia-embed></p>\n <h2>Bedre resultater</h2>\n <p>Samtidig: Alle nyoppstartede firmaer gjør sine feil.</p>\n <p>Det er en del av utviklingsprosessen.</p>\n <p>Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.</p>\n <p><b>– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene. </b></p>\n <p>– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.</p>\n <p><amedia-embed inlineid=\"4ef722c65eb81a2e\">\n   <a href=\"https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224\">Smartembed for https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224</a>\n  </amedia-embed></p>\n <h2>Vokste opp i Kråkstad</h2>\n <p>Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.</p>\n <p>Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.</p>\n <p>Det førte til studier innenfor samme fag på Høyskolen Kristiania.</p>\n <p>Lysten på eget firma ble tidlig en drivkraft.</p>\n <p>Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1763780\" inlineid=\"_bb495c08-ff58-4264-a12c-1d77e0217836\">\n   <a href=\"/sju-serveringssteder-har-gatt-dukken-tror-ikke-pa-snarlig-bedring-ma-se-pa-leienivaer/s/5-68-1763780\">Sju serveringssteder har gått dukken - tror ikke på snarlig bedring: – Må se på leienivåer</a>\n  </amedia-embed></p>\n <h2>Klokkertro på det nye året</h2>\n <p><i>– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?</i></p>\n <p><b>– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.</b></p>\n <p>– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.</p>\n</div>]]></api:body><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/Benjamin4.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/Benjamin4.jpg\" /><api:description><![CDATA[TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.]]></api:description><api:credit><![CDATA[Rolf-Otto Eriksen]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/benjamin2.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/benjamin2.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\" /><api:description><![CDATA[WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\" /><api:description><![CDATA[LÆRER: Benjamin Frydenlund mener Wise Marketing er flinke til å lære av egne feil.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup></item>",
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    <a href="https://www.oblad.no/api/graff/v1/component/enkel-faktaboks?id=455419&amp;ab=auto-open">Oppsummering 'Kort oppsummert'</a>
   </amedia-embed><br></b></p>
 <p><b>– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre. </b></p>
 <p>– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.</p>
 <p>Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1768662" inlineid="_158be978-2024-42f4-bfe7-fe16e3cb0434">
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  </amedia-embed></p>
 <h2>Tror på vekst</h2>
 <p>Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.</p>
 <p>Kort sagt alt innenfor digital markedsføring.</p>
 <p><b>– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.</b></p>
 <p>Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.</p>
 <p>Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1762981" inlineid="_98ed9fba-726e-4a38-8310-ace8c82174fa">
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  </amedia-embed></p>
 <h2>Har to jobber</h2>
 <p>I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.</p>
 <p><b>– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.</b></p>
 <p>Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.</p>
 <p>I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.</p>
 <p><b>– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.</b></p>
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  </amedia-embed><b><br></b></p>
 <h2>– Klart vi har gjort feil</h2>
 <p>Samtidig har ikke alt gått etter planen.</p>
 <p><b>– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:</b></p>
 <p>– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.</p>
 <p>– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.</p>
 <p><b>– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.</b></p>
 <p>– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.</p>
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  </amedia-embed></p>
 <h2>Bedre resultater</h2>
 <p>Samtidig: Alle nyoppstartede firmaer gjør sine feil.</p>
 <p>Det er en del av utviklingsprosessen.</p>
 <p>Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.</p>
 <p><b>– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene. </b></p>
 <p>– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.</p>
 <p><amedia-embed inlineid="4ef722c65eb81a2e">
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  </amedia-embed></p>
 <h2>Vokste opp i Kråkstad</h2>
 <p>Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.</p>
 <p>Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.</p>
 <p>Det førte til studier innenfor samme fag på Høyskolen Kristiania.</p>
 <p>Lysten på eget firma ble tidlig en drivkraft.</p>
 <p>Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1763780" inlineid="_bb495c08-ff58-4264-a12c-1d77e0217836">
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  </amedia-embed></p>
 <h2>Klokkertro på det nye året</h2>
 <p><i>– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?</i></p>
 <p><b>– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.</b></p>
 <p>– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.</p>
</div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/Benjamin4.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/Benjamin4.jpg" /><api:description><![CDATA[TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.]]></api:description><api:credit><![CDATA[Rolf-Otto Eriksen]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/benjamin2.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/benjamin2.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:description><![CDATA[WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:description><![CDATA[LÆRER: Benjamin Frydenlund mener Wise Marketing er flinke til å lære av egne feil.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup></item>

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        Fikk noen lærepenger i 2025: – Klart vi har gjort feil
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      <span>TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.</span>
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          – Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).
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<amedia-placeholder index="0" wordcount="0" /><p><b /><b><br /></b></p><amedia-placeholder index="1" wordcount="0" /><p><b>– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre. </b></p><amedia-placeholder index="2" wordcount="27" /><p>– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.</p><amedia-placeholder index="3" wordcount="51" /><p>Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.</p>
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      <span>LÆRER: Benjamin Frydenlund mener Wise Marketing er flinke til å lære av egne feil.</span>
      <span class="image-photographer">Foto: Privat</span>
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  <h2>Tror på vekst</h2><p>Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.</p><amedia-placeholder index="4" wordcount="94" /><p>Kort sagt alt innenfor digital markedsføring.</p><amedia-placeholder index="5" wordcount="100" /><p><b>– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.</b></p><amedia-placeholder index="6" wordcount="134" /><p>Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.</p><amedia-placeholder index="7" wordcount="147" /><p>Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.</p>
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  <h2>Har to jobber</h2><p>I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.</p><amedia-placeholder index="8" wordcount="192" /><p><b>– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.</b></p><amedia-placeholder index="9" wordcount="213" /><p>Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.</p><amedia-placeholder index="10" wordcount="229" /><p>I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.</p><amedia-placeholder index="11" wordcount="252" /><p><b>– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.</b></p>
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      <span>WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.</span>
      <span class="image-photographer">Foto: Privat</span>
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  <p><b><br /></b></p><h2>– Klart vi har gjort feil</h2><p>Samtidig har ikke alt gått etter planen.</p><amedia-placeholder index="12" wordcount="286" /><p><b>– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:</b></p><amedia-placeholder index="13" wordcount="297" /><p>– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.</p><amedia-placeholder index="14" wordcount="317" /><p>– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.</p><amedia-placeholder index="15" wordcount="348" /><p><b>– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.</b></p><amedia-placeholder index="16" wordcount="390" /><p>– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.</p>
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  <h2>Bedre resultater</h2><p>Samtidig: Alle nyoppstartede firmaer gjør sine feil.</p><amedia-placeholder index="17" wordcount="424" /><p>Det er en del av utviklingsprosessen.</p><amedia-placeholder index="18" wordcount="430" /><p>Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.</p><amedia-placeholder index="19" wordcount="457" /><p><b>– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene. </b></p><amedia-placeholder index="20" wordcount="477" /><p>– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.</p>
    
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<h2>Vokste opp i Kråkstad</h2><p>Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.</p><amedia-placeholder index="21" wordcount="538" /><p>Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.</p><amedia-placeholder index="22" wordcount="556" /><p>Det førte til studier innenfor samme fag på Høyskolen Kristiania.</p><amedia-placeholder index="23" wordcount="566" /><p>Lysten på eget firma ble tidlig en drivkraft.</p><amedia-placeholder index="24" wordcount="574" /><p>Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.</p>
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  <h2>Klokkertro på det nye året</h2><p><i>– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?</i></p><amedia-placeholder index="25" wordcount="614" /><p><b>– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.</b></p><amedia-placeholder index="26" wordcount="652" /><p>– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.</p>
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   "article_id" : 76007,
   "author" : "Rolf-Otto Eriksen",
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   "content" : "**Oppsummering 'Kort oppsummert'**\n\n**– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre.**\n\n– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.\n\nLivet som gründer har bydd på både opp\\- og nedturer for Kråkstad\\-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.\n\n## Tror på vekst\n\nWise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.\n\nKort sagt alt innenfor digital markedsføring.\n\n**– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.**\n\nSom alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.\n\nLønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.\n\nSki Storsenter bytter navn, store kjeder har kommet og flere er på gang: – Etterlengtet\n\n## Har to jobber\n\nI tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.\n\n**– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.**\n\nBenjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.\n\nI dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant\\- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.\n\n**– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.**\n\n## – Klart vi har gjort feil\n\nSamtidig har ikke alt gått etter planen.\n\n**– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:**\n\n– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.\n\n– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.\n\n**– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.**\n\n– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.\n\nHar stengt butikken på Ski Storsenter \\- utelukker ikke comeback\n\n## Bedre resultater\n\nSamtidig: Alle nyoppstartede firmaer gjør sine feil.\n\nDet er en del av utviklingsprosessen.\n\nBenjamin og Wise\\-laget er klare på at feil er til for å lære av \\- og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.\n\n**– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene.**\n\n– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.\n\nSmartembed for https://www.oblad.no/api/graff/v1/component/enkel\\-biografi?id=455224\n\n## Vokste opp i Kråkstad\n\nBenjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.\n\nDet var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.\n\nDet førte til studier innenfor samme fag på Høyskolen Kristiania.\n\nLysten på eget firma ble tidlig en drivkraft.\n\nEtter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.\n\nSju serveringssteder har gått dukken \\- tror ikke på snarlig bedring: – Må se på leienivåer\n\n## Klokkertro på det nye året\n\n*– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?*\n\n**– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.**\n\n– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.",
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   "metadata" : "{\"raw_feed_item\":\"<item><title>Fikk noen lÃ¦repenger i 2025: â Klart vi har gjort feil</title><link>https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656</link><description><![CDATA[â Det har vÃ¦rt mange lange dager og sene kvelder. MÃ¥let er Ã¥ bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).]]></description><pubDate>Tue, 06 Jan 2026 00:30:00 +0100</pubDate><api:modifiedDate>Tue, 06 Jan 2026 07:03:39 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-68-1768656</guid><dc:creator>Rolf-Otto Eriksen</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p><b><amedia-embed inlineid=\\\"ed718de453c065b2\\\">\\n    <a href=\\\"https://www.oblad.no/api/graff/v1/component/enkel-faktaboks?id=455419&amp;ab=auto-open\\\">Oppsummering 'Kort oppsummert'</a>\\n   </amedia-embed><br></b></p>\\n <p><b>â Det viktigste for oss i 2025 var Ã¥ bygge et solid fundament, sikre bÃ¦rekraftig drift og levere gode resultater innen digital markedsfÃ¸ring for kundene vÃ¥re. </b></p>\\n <p>â Basert pÃ¥ utviklingen vi har hatt sÃ¥ langt, tror vi at 2026 blir et enda sterkere Ã¥r for oss, fortsetter grÃ¼nderen fra KrÃ¥kstad.</p>\\n <p>Livet som grÃ¼nder har bydd pÃ¥ bÃ¥de opp- og nedturer for KrÃ¥kstad-mannen Benjamin Frydenlund og Wise Marketing i Ã¥ret vi nettopp har lagt bak oss.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1768662\\\" inlineid=\\\"_158be978-2024-42f4-bfe7-fe16e3cb0434\\\">\\n   <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767602743000/osbl/2026/1/5/9/%C3%98B+bilde+1.jpg\\\">\\n  </amedia-embed></p>\\n <h2>Tror pÃ¥ vekst</h2>\\n <p>Wise Marketing tilbyr kunder hjelp til Ã¥ lage nettsider, kreativ innholdsproduksjon, betalt annonsering pÃ¥ sosiale medier og sÃ¸kemotoroptimalisering.</p>\\n <p>Kort sagt alt innenfor digital markedsfÃ¸ring.</p>\\n <p><b>â Vi gÃ¥r inn i 2026 med Ã¸kt erfaring, tydeligere struktur og et marked som responderer godt pÃ¥ det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.</b></p>\\n <p>Som alle grÃ¼ndere har erfart: Oppstart av et firma er til tider altoppslukende.</p>\\n <p>LÃ¸nn er et gode man mÃ¥ smÃ¸re seg med bÃ¥de tÃ¥lmodighet og utholdenhet for Ã¥ oppnÃ¥.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1762981\\\" inlineid=\\\"_98ed9fba-726e-4a38-8310-ace8c82174fa\\\">\\n   <a href=\\\"/ski-storsenter-bytter-navn-store-kjeder-har-kommet-og-flere-er-pa-gang-etterlengtet/s/5-68-1762981\\\">Ski Storsenter bytter navn, store kjeder har kommet og flere er pÃ¥ gang: â Etterlengtet</a>\\n  </amedia-embed></p>\\n <h2>Har to jobber</h2>\\n <p>I tillegg til Ã¥ fÃ¸lge opp Wise Marketing i mange av dÃ¸gnets timer, jobber Benjamin pÃ¥ lageret til Â«Meny levert hjemÂ», rett og slett for Ã¥ skjÃ¸te pÃ¥ lÃ¸nna.</p>\\n <p><b>â NÃ¥ har jeg gÃ¥tt ned pÃ¥ antall vakter i uka for Meny for Ã¥ jobbe mer i Wise, opplyser grÃ¼nderen.</b></p>\\n <p>Benjamin og de fire andre ansatte har nÃ¥dd flere av mÃ¥lene de satte seg for 2025.</p>\\n <p>I dag samarbeider de med kunder innen blant annet tannhelse, interiÃ¸r, helsesektoren, restaurant- og serveringsbransjen og skjÃ¸nnhetsbehandling, i tillegg til flere andre bransjer.</p>\\n <p><b>â Bredden i kundeportefÃ¸ljen har gitt oss verdifull erfaring pÃ¥ tvers av bransjer, og gjort oss bedre rustet til Ã¥ levere effektive markedsfÃ¸ringsstrategier til virksomheter, mener Frydenlund.</b></p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1768659\\\" inlineid=\\\"_191d7702-758f-48b4-b8e0-386dba2debff\\\">\\n   <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767602739000/osbl/2026/1/5/9/%C3%98B+bilde+2.jpg\\\">\\n  </amedia-embed><b><br></b></p>\\n <h2>â Klart vi har gjort feil</h2>\\n <p>Samtidig har ikke alt gÃ¥tt etter planen.</p>\\n <p><b>â Klart vi har gjort feil underveis, innrÃ¸mmer Benjamin, og fortsetter:</b></p>\\n <p>â Vi visste at dette kom til Ã¥ bli et Ã¥r preget av hÃ¸y arbeidsbelastning, rask utvikling og mye lÃ¦ring.</p>\\n <p>â NÃ¥r vi sier at ikke alt har fungert slik vi fÃ¸rst planla, handler det i stor grad om at oppstartsfasen bÃ¸d pÃ¥ mye mer enn det vi greide Ã¥ forutse.</p>\\n <p><b>â Det var mye nytt Ã¥ sette seg inn i, nÃ¥r det gjelder interne prosesser, kundehÃ¥ndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak mÃ¥tte dermed justeres underveis. I noen tilfeller ble ting forskjÃ¸vet fordi vi rett og slett lÃ¦rte mens vi utfÃ¸rte.</b></p>\\n <p>â Tidvis har vi ogsÃ¥ undervurdert hvor mye tid enkelte prosjekter faktisk krever, sÃ¦rlig nÃ¥r ambisjonsnivÃ¥et er hÃ¸yt og man Ã¸nsker Ã¥ levere over forventning, pÃ¥peker han.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1768153\\\" inlineid=\\\"_0bf53289-c4af-4a85-a4aa-a5b08212c06b\\\">\\n   <a href=\\\"/har-stengt-butikken-pa-ski-storsenter-utelukker-ikke-comeback/s/5-68-1768153\\\">Har stengt butikken pÃ¥ Ski Storsenter - utelukker ikke comeback</a>\\n  </amedia-embed></p>\\n <h2>Bedre resultater</h2>\\n <p>Samtidig: Alle nyoppstartede firmaer gjÃ¸r sine feil.</p>\\n <p>Det er en del av utviklingsprosessen.</p>\\n <p>Benjamin og Wise-laget er klare pÃ¥ at feil er til for Ã¥ lÃ¦re av - og at erfaringene 2025 ga dem vil gjÃ¸re 2026 skarpere og bedre.</p>\\n <p><b>â Feilene har gjort oss mer bevisste pÃ¥ struktur, prioritering og forventningsstyring, bÃ¥de internt og i dialog med kundene. </b></p>\\n <p>â Det er nettopp denne lÃ¦ringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsfÃ¸ring over tid, mener Benjamin Frydenlund.</p>\\n <p><amedia-embed inlineid=\\\"4ef722c65eb81a2e\\\">\\n   <a href=\\\"https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224\\\">Smartembed for https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224</a>\\n  </amedia-embed></p>\\n <h2>Vokste opp i KrÃ¥kstad</h2>\\n <p>Benjamin Frydenlund vokste opp i KrÃ¥kstad, bor nÃ¥ i Oslo, men Â«det blir nok Ski pÃ¥ meg etter hvertÂ», som han formulerer det selv.</p>\\n <p>Det var under tiden pÃ¥ DrÃ¸mtorp videregÃ¥ende og medielinja der at han fÃ¸rst fattet interesse for digital markedsfÃ¸ring.</p>\\n <p>Det fÃ¸rte til studier innenfor samme fag pÃ¥ HÃ¸yskolen Kristiania.</p>\\n <p>Lysten pÃ¥ eget firma ble tidlig en drivkraft.</p>\\n <p>Etter endte studier ved HÃ¸yskolen Kristiania for to Ã¥r siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsfÃ¸ringsbyrÃ¥et Wise Marketing.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-68-1763780\\\" inlineid=\\\"_bb495c08-ff58-4264-a12c-1d77e0217836\\\">\\n   <a href=\\\"/sju-serveringssteder-har-gatt-dukken-tror-ikke-pa-snarlig-bedring-ma-se-pa-leienivaer/s/5-68-1763780\\\">Sju serveringssteder har gÃ¥tt dukken - tror ikke pÃ¥ snarlig bedring: â MÃ¥ se pÃ¥ leienivÃ¥er</a>\\n  </amedia-embed></p>\\n <h2>Klokkertro pÃ¥ det nye Ã¥ret</h2>\\n <p><i>â Hvordan ser dere pÃ¥ 2026, hva skjer og hvordan tror du utviklingen blir?</i></p>\\n <p><b>â Der 2025 i stor grad handlet om Ã¥ komme i gang, teste, lÃ¦re og etablere grunnmuren for Wise Marketing som markedsfÃ¸ringsbyrÃ¥, ser vi pÃ¥ 2026 som Ã¥ret hvor vi virkelig skal befeste posisjonen vÃ¥r innen digital markedsfÃ¸ring.</b></p>\\n <p>â Markedet beveger seg fort, og etterspÃ¸rselen etter effektive og datadrevne markedsfÃ¸ringstjenester Ã¸ker. Vi ser pÃ¥ 2026 som et Ã¥r med stort potensial, bÃ¥de for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.</p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/Benjamin4.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/Benjamin4.jpg\\\" /><api:description><![CDATA[TROR PÃ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye Ã¥ret.]]></api:description><api:credit><![CDATA[Rolf-Otto Eriksen]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/benjamin2.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/benjamin2.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:description><![CDATA[WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767683598321/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:description><![CDATA[LÃRER: Benjamin Frydenlund mener Wise Marketing er flinke til Ã¥ lÃ¦re av egne feil.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup></item>\",\"og\":{}}",
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href=\"https://www.direktesport.no/?amedia_referrer=www.oblad.no\">Direktesport</a></li>\n                    <li><a href=\"/vis/dodsannonser\">Dødsannonser</a></li>\n                    <li><a href=\"https://www.amediaannonse.no/vare-aviser/oblad\">Annonsering</a></li>\n                    <li><a href=\"https://www.oblad.no/vis/hvaskjer/\">Arrangementer i Follo</a></li>\n                    <li><a href=\"https://www.instagram.com/ostlandetsblad/\">ØB på Instagram</a></li>\n                    <li><a href=\"https://www.facebook.com/ostlandetsblad\">ØB på Facebook</a></li>\n                </ul>\n                    <amedia-include class=\"plussalt-button\" manifest=\"https://services.api.no/api/mozart/v1/plus-alt-module/manifest\" param-negative=\"\" param-site=\"www.oblad.no\" />\n                <amedia-menutrigger class=\" lp_menutrigger   alfa-menu\">\n                    <button aria-controls=\"amediamenu\" aria-expanded=\"false\" aria-label=\"Åpne hovedmeny\">\n                   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data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n                                \n                                <brick-input data-type=\"submit\" data-value=\"Søk\" />\n                            </form>\n                        </div>                <h3 class=\"epaper-header\">Papiravisen</h3>\n                            <div class=\"epaper-list\">\n                                <div class=\"epaper epaper-current\">\n                                        <a class=\"epaper-link\" href=\"//eavis.oblad.no\">\n                                            <img alt=\"Gå til eAvis\" class=\"epaper-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ostlandetsblad/2577/teasers/small.jpg\">\n                                            <div class=\"epaper-text\">\n                                                <p class=\"epaper-title\">Papiravisen (eAvis)</p>\n                                            </div>\n                                        </img></a>\n                                </div>\n                                    <div class=\"epapers\">\n                                        <a aria-label=\"Gå til www.oblad.no sin eAvis aviskiosk\" class=\"epapers-link\" href=\"https://www.oblad.no/vis/aviskiosk\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7064/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8229/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4909/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20096/teasers/small.jpg\">\n                                            <div class=\"epapers-text\">\n                                                <span class=\"epapers-label\">ny!</span>\n                                                <p class=\"epapers-title\">eAviser fra hele landet</p>\n                                            </div>\n                                        </img></img></img></img></a>\n                                    </div>\n                            </div>\n                    </div>\n                    <div class=\"column column4\">\n                        <div class=\"amedia-abomenu\">\n                            <ul>\n                                <h2>Abonnement</h2>\n                                    <li><a href=\"//www.oblad.no/abo/\">Min Side</a>\n                                    <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n                                    <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n                                    <li><a href=\"//www.oblad.no/vis/info/qa\">Ofte stilte spørsmål</a>\n                            </li></li></li></li></ul>\n                        </div>\n                            <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n                              <span class=\"ung1520-tag\">NYHET</span>\n                              <div class=\"ung1520-text\">\n                                <div>\n                                  <h2 class=\"ung1520-title\">UNG 15-20</h2>\n                                  <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n                                </div>\n                                <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n                                  <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                  <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                </svg>\n                              </div>\n                            </a>\n                            <div class=\"plussaltmenu lp_plussalt\">\n                                <svg class=\"plussalt-logo\" id=\"plussalt-header-logo\" viewBox=\"0 0 200 145\" xmlns=\"http://www.w3.org/2000/svg\">\n                                   <g clip-path=\"url(#clip0)\">\n                                      <path d=\"M195.253 144.999H25.1103c-2.6202 0-4.7468-2.123-4.7468-4.739V66.163h9.4936v69.358H190.516V29.5884H65.809v-9.4777h129.454c2.62 0 4.746 2.123 4.746 4.7388V140.251c-.009 2.625-2.136 4.748-4.756 4.748z\" />\n                 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d=\"M0 0h200v145H0z\" fill=\"#fff\" />\n                                      </clipPath>\n                                   </defs>\n                                </svg>\n                                <a class=\"content\" href=\"https://www.alt.no?amedia_referrer=www.oblad.no\">\n                                    <span>ALT</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                       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7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n                                    </clipPath>\n                                </defs>\n                            </svg>\n                            </span>\n                                </a>\n                            </div>        </div>\n                    <div class=\"column column1\">\n                        <div class=\"tip-us\">\n                            <h2>Tips oss!</h2>\n                            <div class=\"panel\">\n                                <dl>\n                                    <dd>\n                                        <a class=\"phone\" href=\"tel:64 85 50 00\">\n                                            <span>64 85 50 00</span>\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a href=\"mailto:tips@oblad.no\">\n                                            tips@oblad.no\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a class=\"tipsLink\" href=\"/vis/info/tips-oss\">\n                                            Send tips her</a>\n                        \n                                    </dd>\n                                </dl>\n                            </div>\n                        </div>\n                        <div class=\"customer-service\">\n                            <h2>Kundeservice</h2>\n                            <ul class=\"panel\">\n                                <li><a class=\"phone\" href=\"tel:69 20 41 37\"><span>69 20 41 37</span></a></li>\n                                <li><a href=\"/vis/info/kontakt-kundesenteret\">Trenger du hjelp? Ta kontakt med oss her 💬</a></li>\n                            </ul>\n                        </div>            <div class=\"advertising\">\n                            <h2>Annonsering</h2>\n                            <ul class=\"panel\">\n                                <li><a href=\"/avisrubrikk\">Rubrikkannonse</a></li>\n                                <li><a href=\"https://www.amediaannonse.no/vare-aviser/oblad\">Bedrift</a></li>\n                            </ul>\n                        </div>\n                    </div>\n                    <div class=\"column column2\">\n                        <div class=\"share\">\n                            <h2>Del med oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a class=\"sendgreet\" href=\"/vis/personalia/\">Send hilsen</a>\n                                </li>\n                                <li>\n                                    <a class=\"writeletter\" href=\"https://www.oblad.no/vis/skrivinnlegg/skriverommet_avisnavn/compose/create.stories.default?tag=leserartikler\">Send oss ord og bilder fra arrangementer eller annet stort og smått</a>\n                                </li>\n                                <li>\n                                    <a class=\"writeletter\" href=\"https://www.oblad.no/vis/skrivinnlegg\">Skriv ditt debattinnlegg her</a>\n                                </li>\n                            </ul>\n                        </div>\n                        \n                        <div class=\"follow\">\n                            <h2>Følg oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a aria-label=\"Følg oss på facebook\" class=\"facebook\" href=\"https://www.facebook.com/pages/%C3%98stlandets-Blad/191412049053\" />\n                                </li>\n                                <li>\n                                    <a aria-label=\"Følg oss på twitter\" class=\"twitter\" href=\"https://twitter.com/ostlandetsblad\" />\n                                </li>\n                                <li>\n                                    <a aria-label=\"Følg oss på instagram\" class=\"instagram\" href=\"http://instagram.com/ostlandetsblad\" />\n                                </li>\n                            </ul>\n                        </div>\n                    </div>\n                </div>\n                <div class=\"classifieds lp_services\">\n                    <a href=\"https://www.oblad.no/vis/eiendomtilsalgs\">\n                        <img alt=\"Gå til eiendom til salgs\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-eiendom.svg\" width=\"20\" />\n                        Eiendom\n                    </a>\n                    <a href=\"https://www.oblad.no/vis/stillingledig\">\n                        <img alt=\"Gå til stillingsannonser\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-stillingledig.svg\" width=\"20\" />\n                        Stilling\n                    </a>\n                    <a href=\"https://www.oblad.no/derdubor/\">\n                        <img alt=\"Gå til lokale bedrifter\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-derdubor.svg\" width=\"20\" />\n                        Lokale bedrifter\n                    </a>\n                </div>\n                <div class=\"bigmenu-bottom\">\n                    <div class=\"atoz\">\n                        <h2>A til Å</h2>\n                        <ul class=\"panel\">\n                            <li><a href=\"/vis/annonsebilag\">Annonsebilag</a>\n                            <li><a href=\"https://www.oblad.no/vis/hvaskjer/\">Arrangementskalender</a>\n                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article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:1200 / 867;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"867\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=E6408C 1200w\" data-width=\"1200\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"867\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=E6408C 1200w\" style=\"--brick-image-ratio: 1200 / 867;\" width=\"1200\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.</span>\n      <span class=\"image-photographer\">Foto: Rolf-Otto Eriksen</span>\n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n        \n  <div class=\"brick-c-ifFDXZ story-byline article-meta-byline\">\n    <span aria-hidden=\"true\">Av </span>\n    <brick-byline-v0 class=\"brick-c-iuqwzh\" data-email=\"rolf.otto.eriksen@oblad.no\" data-name=\"Rolf-Otto Eriksen\" data-profile-url=\"/vis/journalist/rolf.otto.eriksen@oblad.no\" is-rendered=\"is-rendered\">\n        <address aria-label=\"Journalist Rolf-Otto Eriksen\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n            <a aria-label=\"Kontakt Rolf-Otto Eriksen\" class=\"brick-byline-author\" href=\"/vis/journalist/rolf.otto.eriksen@oblad.no\" itemprop=\"url\" rel=\"author\"><span class=\"brick-byline-name\" itemprop=\"name\">Rolf-Otto Eriksen</span></a>\n        </address></brick-byline-v0>\n  </div>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-06T06:03:39.000Z\" data-display-date=\"06.01.26 07:03\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-06T06:03:39.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>06.01.26 07:03</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-06T00:30:00.000+0100\" data-display-date=\"06.01.26 00:30\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-06T00:30:00.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>06.01.26 00:30</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Fikk noen lærepenger i 2025: – Klart vi har gjort feil\" data-url=\"https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n    <div class=\"lead-text-wrap brick-c-bRpTKa\">\n      <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n          \n          – Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).\n      </p>\n    </div>\n  \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\">  \n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-graff\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-graff\" itemprop=\"name\" />\n        <meta content=\"https://www.oblad.no/api/graff/v1/component/enkel-faktaboks?id=455419&amp;ab=auto-open\" itemprop=\"url\" />\n        \n<graff-enkel-faktaboks data-ab=\"auto-open\" data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"455419\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.oblad.no\" />\n\n    </amedia-smartembed>\n<amedia-placeholder index=\"0\" wordcount=\"0\" /><p><b /><b><br /></b></p><amedia-placeholder index=\"1\" wordcount=\"0\" /><p><b>– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre. </b></p><amedia-placeholder index=\"2\" wordcount=\"27\" /><p>– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.</p><amedia-placeholder index=\"3\" wordcount=\"51\" /><p>Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:2047 / 1364;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1364\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=665BCC 1200w\" data-width=\"2047\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1364\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=665BCC 1200w\" style=\"--brick-image-ratio: 2047 / 1364;\" width=\"2047\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>LÆRER: Benjamin Frydenlund mener Wise Marketing er flinke til å lære av egne feil.</span>\n      <span class=\"image-photographer\">Foto: Privat</span>\n    </div>\n  </div>\n   </div> \n  <h2>Tror på vekst</h2><p>Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.</p><amedia-placeholder index=\"4\" wordcount=\"94\" /><p>Kort sagt alt innenfor digital markedsføring.</p><amedia-placeholder index=\"5\" wordcount=\"100\" /><p><b>– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.</b></p><amedia-placeholder index=\"6\" wordcount=\"134\" /><p>Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.</p><amedia-placeholder index=\"7\" wordcount=\"147\" /><p>Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.</p>\n  <a class=\"related-teaser has-image default-story-teaser article--c-eRUmMG article--c-eRUmMG-jKCPdD-design-default\" href=\"//www.oblad.no/5-68-1762981\">\n    <article itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <div class=\"premium-wrapper premium-icon\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"For abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-fgdczuisbm\" role=\"graphics-symbol\">\n    <title id=\"title-fgdczuisbm\" style=\"display: inline;\">For abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div>\n    <figure>\n    <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E 400w\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" loading=\"lazy\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E 400w\" style=\"\" /></brick-image-v5>\n    </figure>\n        <div class=\"title-wrapper\">\n            <span>Les også</span>\n            \n            <h3 itemprop=\"headline name\">  Endringen blir den største for Ski Storsenter siden åpningen for 30 år siden</h3>\n        </div>\n    </article>\n  </a>\n  <h2>Har to jobber</h2><p>I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.</p><amedia-placeholder index=\"8\" wordcount=\"192\" /><p><b>– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.</b></p><amedia-placeholder index=\"9\" wordcount=\"213\" /><p>Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.</p><amedia-placeholder index=\"10\" wordcount=\"229\" /><p>I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.</p><amedia-placeholder index=\"11\" wordcount=\"252\" /><p><b>– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.</b></p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1080;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1080\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=EB5E9D 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1080\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=EB5E9D 1200w\" style=\"--brick-image-ratio: 1920 / 1080;\" width=\"1920\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.</span>\n      <span class=\"image-photographer\">Foto: Privat</span>\n    </div>\n  </div>\n   </div> \n  <p><b><br /></b></p><h2>– Klart vi har gjort feil</h2><p>Samtidig har ikke alt gått etter planen.</p><amedia-placeholder index=\"12\" wordcount=\"286\" /><p><b>– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:</b></p><amedia-placeholder index=\"13\" wordcount=\"297\" /><p>– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.</p><amedia-placeholder index=\"14\" wordcount=\"317\" /><p>– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.</p><amedia-placeholder index=\"15\" wordcount=\"348\" /><p><b>– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.</b></p><amedia-placeholder index=\"16\" wordcount=\"390\" /><p>– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.</p>\n  <a class=\"related-teaser has-image default-story-teaser article--c-eRUmMG article--c-eRUmMG-jKCPdD-design-default\" href=\"//www.oblad.no/5-68-1768153\">\n    <article itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <div class=\"premium-wrapper premium-icon\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"For abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-w4iia3uijss\" role=\"graphics-symbol\">\n    <title id=\"title-w4iia3uijss\" style=\"display: inline;\">For abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div>\n    <figure>\n    <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493 400w\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" loading=\"lazy\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493 400w\" style=\"\" /></brick-image-v5>\n    </figure>\n        <div class=\"title-wrapper\">\n            <span>Les også</span>\n            \n            <h3 itemprop=\"headline name\">  Har stengt butikken på Ski Storsenter - utelukker ikke comeback</h3>\n        </div>\n    </article>\n  </a>\n  <h2>Bedre resultater</h2><p>Samtidig: Alle nyoppstartede firmaer gjør sine feil.</p><amedia-placeholder index=\"17\" wordcount=\"424\" /><p>Det er en del av utviklingsprosessen.</p><amedia-placeholder index=\"18\" wordcount=\"430\" /><p>Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.</p><amedia-placeholder index=\"19\" wordcount=\"457\" /><p><b>– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene. </b></p><amedia-placeholder index=\"20\" wordcount=\"477\" /><p>– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-graff\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-graff\" itemprop=\"name\" />\n        <meta content=\"https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224\" itemprop=\"url\" />\n        \n<graff-enkel-biografi data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"455224\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.oblad.no\" />\n\n    </amedia-smartembed>\n<h2>Vokste opp i Kråkstad</h2><p>Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.</p><amedia-placeholder index=\"21\" wordcount=\"538\" /><p>Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.</p><amedia-placeholder index=\"22\" wordcount=\"556\" /><p>Det førte til studier innenfor samme fag på Høyskolen Kristiania.</p><amedia-placeholder index=\"23\" wordcount=\"566\" /><p>Lysten på eget firma ble tidlig en drivkraft.</p><amedia-placeholder index=\"24\" wordcount=\"574\" /><p>Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.</p>\n  <a class=\"related-teaser has-image default-story-teaser article--c-eRUmMG article--c-eRUmMG-jKCPdD-design-default\" href=\"//www.oblad.no/5-68-1763780\">\n    <article itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <div class=\"premium-wrapper premium-icon\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"For abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-bmtv19ux3b\" role=\"graphics-symbol\">\n    <title id=\"title-bmtv19ux3b\" style=\"display: inline;\">For abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div>\n    <figure>\n    <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26 400w\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" loading=\"lazy\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26 400w\" style=\"\" /></brick-image-v5>\n    </figure>\n        <div class=\"title-wrapper\">\n            <span>Les også</span>\n            \n            <h3 itemprop=\"headline name\">  Sju serveringssteder har gått dukken - tror ikke på snarlig bedring: – Må se på leienivåer</h3>\n        </div>\n    </article>\n  </a>\n  <h2>Klokkertro på det nye året</h2><p><i>– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?</i></p><amedia-placeholder index=\"25\" wordcount=\"614\" /><p><b>– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.</b></p><amedia-placeholder index=\"26\" wordcount=\"652\" /><p>– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.</p>\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom \">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Ski\" data-link=\"/tag/ski\" data-size=\"small\" data-text=\"Ski\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Ski\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/ski\" role=\"link\" tabindex=\"0\">Ski</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Nyhet\" data-link=\"/tag/nyhet\" data-size=\"small\" data-text=\"Nyhet\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Nyhet\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/nyhet\" role=\"link\" tabindex=\"0\">Nyhet</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Nordre Follo\" data-link=\"/tag/nordre-follo\" data-size=\"small\" data-text=\"Nordre Follo\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Nordre Follo\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/nordre-follo\" role=\"link\" tabindex=\"0\">Nordre Follo</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Lokalt næringsliv\" data-link=\"/tag/lokalt-næringsliv\" data-size=\"small\" data-text=\"Lokalt næringsliv\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Lokalt næringsliv\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/lokalt-næringsliv\" role=\"link\" tabindex=\"0\">Lokalt næringsliv</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 5: Sør\" data-link=\"/tag/sør\" data-size=\"small\" data-text=\"Sør\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 5: Sør\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/sør\" role=\"link\" tabindex=\"0\">Sør</a></brick-tag-v0>\n      </li>\n    </ul>\n  \n      <!-- Commercial label bottom -->\n      \n      <!-- Call to action button for Meninger/Opinion -->\n       <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n  <div id=\"fb-root\" />\n  \n\n  <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/ostlandetsblad\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n    </div>\n    \n  </div>\n</article>\n\n      <!-- AMEDIA-COMPONENT-END -->\n                  <div class=\"comments-section\" hidden=\"hidden\" id=\"maelstrom-comments-section\">\n        <div class=\"am-commentArea\" id=\"am-commentArea\">\n            <div class=\"am-commentArea-inner\">\n                <h2 class=\"am-commentsTitle\">Kommentarer til denne saken</h2>\n                    <section class=\"am-comments\" id=\"am-comments\">\n                        \n      <!-- AMEDIA-COMPONENT-START -->\n      <div class=\"widgets\">\n    <div data-na-comments-publication=\"www.oblad.no\" data-na-comments-url=\"//www.oblad.no/5-68-1768656\" id=\"na-comments\">\n    </div>\n    \n</div>\n      <!-- AMEDIA-COMPONENT-END -->\n                    </section>\n            </div>\n        </div>\n    </div>\n    \n      <!-- AMEDIA-COMPONENT-START -->\n      <div class=\"foxfield_comments-button-container\" style=\"padding-block-end: 50px; 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   "source_updated_at" : "2026-01-05 23:30:00",
   "summary" : "– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).",
   "tags" : null,
   "title" : "Fikk noen lærepenger i 2025: – Klart vi har gjort feil",
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}

Version 2 2026-01-06 06:04:45

Fikk noen lærepenger i 2025: – Klart vi har gjort feil

UPDATE PLUS

Author: Rolf-Otto Eriksen Published: 2026-01-05 23:30:00 Updated: 2026-01-05 23:30:00

📝 Summary

– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).

📄 Full Content (1138 chars)

Vokste opp i Kråkstad

Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.

Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.

Det førte til studier innenfor samme fag på Høyskolen Kristiania.

Lysten på eget firma ble tidlig en drivkraft.

Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.

Klokkertro på det nye året

– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?

🖼️ Image

URL: https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_2000_2000_s_f/1767602754000/osbl/2026/1/5/9/Benjamin4.jpg?chk=4D2061

🏷️ Tags & Keywords

Keywords: Ski, Nyhet, Nordre Follo, Lokalt næringsliv, Sør, Økonomi og næringsliv, Gründere

🔍 All Metadata (JSON)

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   "content" : "## Vokste opp i Kråkstad\n\nBenjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.\n\nDet var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.\n\nDet førte til studier innenfor samme fag på Høyskolen Kristiania.\n\nLysten på eget firma ble tidlig en drivkraft.\n\nEtter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.\n\n## Klokkertro på det nye året\n\n*– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?*\n\n**– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.**\n\n– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.",
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        Fikk noen lærepenger i 2025: – Klart vi har gjort feil
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      <span>TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.</span>
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          – Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).
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<amedia-placeholder index="0" wordcount="0" /><p><b /><b><br /></b></p><amedia-placeholder index="1" wordcount="0" /><p><b>– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre. </b></p><amedia-placeholder index="2" wordcount="27" /><p>– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.</p><amedia-placeholder index="3" wordcount="51" /><p>Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.</p>
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      <span>LÆRER: Benjamin Frydenlund mener Wise Marketing er flinke til å lære av egne feil.</span>
      <span class="image-photographer">Foto: Privat</span>
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  <h2>Tror på vekst</h2><p>Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.</p><amedia-placeholder index="4" wordcount="94" /><p>Kort sagt alt innenfor digital markedsføring.</p><amedia-placeholder index="5" wordcount="100" /><p><b>– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.</b></p><amedia-placeholder index="6" wordcount="134" /><p>Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.</p><amedia-placeholder index="7" wordcount="147" /><p>Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.</p>
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  <h2>Har to jobber</h2><p>I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.</p><amedia-placeholder index="8" wordcount="192" /><p><b>– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.</b></p><amedia-placeholder index="9" wordcount="213" /><p>Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.</p><amedia-placeholder index="10" wordcount="229" /><p>I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.</p><amedia-placeholder index="11" wordcount="252" /><p><b>– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.</b></p>
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      <span>WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.</span>
      <span class="image-photographer">Foto: Privat</span>
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  <p><b><br /></b></p><h2>– Klart vi har gjort feil</h2><p>Samtidig har ikke alt gått etter planen.</p><amedia-placeholder index="12" wordcount="286" /><p><b>– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:</b></p><amedia-placeholder index="13" wordcount="297" /><p>– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.</p><amedia-placeholder index="14" wordcount="317" /><p>– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.</p><amedia-placeholder index="15" wordcount="348" /><p><b>– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.</b></p><amedia-placeholder index="16" wordcount="390" /><p>– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.</p>
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  <h2>Bedre resultater</h2><p>Samtidig: Alle nyoppstartede firmaer gjør sine feil.</p><amedia-placeholder index="17" wordcount="424" /><p>Det er en del av utviklingsprosessen.</p><amedia-placeholder index="18" wordcount="430" /><p>Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.</p><amedia-placeholder index="19" wordcount="457" /><p><b>– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene. </b></p><amedia-placeholder index="20" wordcount="477" /><p>– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.</p>
    
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<h2>Vokste opp i Kråkstad</h2><p>Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.</p><amedia-placeholder index="21" wordcount="538" /><p>Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.</p><amedia-placeholder index="22" wordcount="556" /><p>Det førte til studier innenfor samme fag på Høyskolen Kristiania.</p><amedia-placeholder index="23" wordcount="566" /><p>Lysten på eget firma ble tidlig en drivkraft.</p><amedia-placeholder index="24" wordcount="574" /><p>Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.</p>
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  <h2>Klokkertro på det nye året</h2><p><i>– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?</i></p><amedia-placeholder index="25" wordcount="614" /><p><b>– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.</b></p><amedia-placeholder index="26" wordcount="652" /><p>– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.</p>
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   "content" : "## Vokste opp i Kråkstad\n\nBenjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.\n\nDet var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.\n\nDet førte til studier innenfor samme fag på Høyskolen Kristiania.\n\nLysten på eget firma ble tidlig en drivkraft.\n\nEtter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.\n\n## Klokkertro på det nye året\n\n*– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?*\n\n**– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.**\n\n– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.",
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Vi ser pÃ¥ 2026 som et Ã¥r med stort potensial, bÃ¥de for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.\",\"keywords\":[\"Ski\",\"Nyhet\",\"Nordre Follo\",\"Lokalt nÃ¦ringsliv\",\"SÃ¸r\",\"Ãkonomi og nÃ¦ringsliv\",\"GrÃ¼ndere\"],\"title\":\"Fikk noen lÃ¦repenger i 2025: â Klart vi har gjort feil\",\"raw_feed_item\":\"<item><title>Fikk noen lÃ¦repenger i 2025: â Klart vi har gjort feil</title><link>https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656</link><description><![CDATA[â Det har vÃ¦rt mange lange dager og sene kvelder. MÃ¥let er Ã¥ bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).]]></description><pubDate>Tue, 06 Jan 2026 00:30:00 +0100</pubDate><api:modifiedDate>Tue, 06 Jan 2026 06:29:37 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-68-1768656</guid><dc:creator>Rolf-Otto Eriksen</dc:creator><api:subscription>true</api:subscription><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/Benjamin4.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/Benjamin4.jpg\\\" /><api:description><![CDATA[TROR PÃ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye Ã¥ret.]]></api:description><api:credit><![CDATA[Rolf-Otto Eriksen]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/benjamin2.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/benjamin2.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg\\\" /><api:description><![CDATA[WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767678935682/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg\\\" /><api:description><![CDATA[LÃRER: Benjamin Frydenlund mener Wise Marketing er flinke til Ã¥ lÃ¦re av egne feil.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup></item>\",\"meta\":{\"viewport\":\"width=device-width, initial-scale=1\",\"apple-itunes-app\":\"app-id=1007679203\",\"theme-color\":\"#006cb8\",\"description\":\"â Det har vÃ¦rt mange lange dager og sene kvelder. 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fill-rule=\"evenodd\" /><path d=\"M19.636 12a5.09 5.09 0 0 1-5.09 5.091v-1.455a3.636 3.636 0 0 0 0-7.272V6.909A5.09 5.09 0 0 1 19.635 12Z\" fill=\"currentColor\" /><path d=\"M16.727 12a2.182 2.182 0 0 1-2.182 2.182v-1.455a.727.727 0 0 0 0-1.454V9.818c1.205 0 2.182.977 2.182 2.182Z\" fill=\"currentColor\" /></symbol><symbol class=\"cricon-warning-circle\" fill=\"none\" id=\"warning-circle\" viewBox=\"0 0 16 16\" xmlns=\"http://www.w3.org/2000/svg\"><g clip-path=\"url(#cra)\"><path clip-rule=\"evenodd\" d=\"M8 16A8 8 0 1 0 8 0a8 8 0 0 0 0 16Zm-.684-6.566-.042-.014V2.7H9.22v6.72l-.042.014c-.532-.154-1.344-.154-1.862 0Zm.938 3.206c-.7 0-1.218-.532-1.218-1.176 0-.644.518-1.19 1.218-1.19.686 0 1.204.546 1.204 1.19a1.18 1.18 0 0 1-1.204 1.176Z\" fill=\"currentColor\" fill-rule=\"evenodd\" /></g><defs><clipPath id=\"cra\"><path d=\"M0 0h16v16H0z\" fill=\"#fff\" /></clipPath></defs></symbol></svg></div>\n\n        \n        \n        <page-data>\n    \n</page-data>\n\n\n        \n\n        <a class=\"maelstrom-skip-link\" href=\"#main-content-begin\">\n    Gå til sidens hovedinnhold\n</a>\n\n        \n        \n\n        \n      <!-- AMEDIA-COMPONENT-START -->\n      \n    \n    <div class=\"wrapper-amedia-user alfa\">\n        <amedia-user class=\"lp_aiduser\" links=\"\" locale=\"nb_NO\" mypage=\"//www.oblad.no/abo/\" orderpage=\"//www.oblad.no/tilbud\" publication=\"www.oblad.no\" subscription-link=\"true\" subscription-text=\"Bli abonnent\" theme=\"alfa\" version=\"ego-1.1.0\">\n        </amedia-user>\n    </div>\n    \n      <!-- AMEDIA-COMPONENT-END -->\n        \n      <!-- AMEDIA-COMPONENT-START -->\n      <header class=\"lp_header amedia-header \" style=\"--newspaper-color:#006cb8\">\n    \n    <amedia-branding class=\"\">\n        <div class=\"amedia-branding-inner\">\n            <a aria-label=\"Gå til Østlandets Blad hovedside\" class=\"lp_logo logo\" href=\"/\" tabindex=\"0\">\n                <img alt=\"\" height=\"80\" loading=\"eager\" 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class=\"button-text\">Meny</span>\n                    </button>\n                </amedia-menutrigger>            </amedia-menubar>\n        </div>\n        <amedia-menu-container>\n            <div aria-hidden=\"true\" class=\"amedia-menu\" id=\"amediamenu\">\n                <div class=\"columns\">\n                    <div class=\"column column3\">\n                        \n                        \n                        <div class=\"searchbox\">\n                            <form action=\"/sok\" class=\"large\">\n                                <brick-input data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n                                \n                                <brick-input data-type=\"submit\" data-value=\"Søk\" />\n                            </form>\n                        </div>                <h3 class=\"epaper-header\">Papiravisen</h3>\n                            <div 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aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7064/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8229/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4909/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20096/teasers/small.jpg\">\n                                            <div class=\"epapers-text\">\n                                                <span class=\"epapers-label\">ny!</span>\n                                                <p class=\"epapers-title\">eAviser fra hele landet</p>\n                                            </div>\n                                        </img></img></img></img></a>\n                                    </div>\n                            </div>\n                    </div>\n                    <div class=\"column column4\">\n                        <div class=\"amedia-abomenu\">\n                            <ul>\n                                <h2>Abonnement</h2>\n                                    <li><a href=\"//www.oblad.no/abo/\">Min Side</a>\n                                    <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n                                    <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n                                    <li><a href=\"//www.oblad.no/vis/info/qa\">Ofte stilte spørsmål</a>\n                            </li></li></li></li></ul>\n                        </div>\n                            <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n                              <span class=\"ung1520-tag\">NYHET</span>\n                              <div class=\"ung1520-text\">\n                                <div>\n                                  <h2 class=\"ung1520-title\">UNG 15-20</h2>\n                                  <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n                                </div>\n                                <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n                                  <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                  <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                </svg>\n                              </div>\n             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17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" 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Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"867\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=E6408C 1200w\" data-width=\"1200\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"867\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=E6408C 1200w\" style=\"--brick-image-ratio: 1200 / 867;\" width=\"1200\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.</span>\n      <span class=\"image-photographer\">Foto: Rolf-Otto Eriksen</span>\n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n        \n  <div class=\"brick-c-ifFDXZ story-byline article-meta-byline\">\n    <span aria-hidden=\"true\">Av </span>\n    <brick-byline-v0 class=\"brick-c-iuqwzh\" data-email=\"rolf.otto.eriksen@oblad.no\" data-name=\"Rolf-Otto Eriksen\" data-profile-url=\"/vis/journalist/rolf.otto.eriksen@oblad.no\" is-rendered=\"is-rendered\">\n        <address aria-label=\"Journalist Rolf-Otto Eriksen\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n            <a aria-label=\"Kontakt Rolf-Otto Eriksen\" class=\"brick-byline-author\" href=\"/vis/journalist/rolf.otto.eriksen@oblad.no\" itemprop=\"url\" rel=\"author\"><span class=\"brick-byline-name\" itemprop=\"name\">Rolf-Otto Eriksen</span></a>\n        </address></brick-byline-v0>\n  </div>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-06T06:03:39.000Z\" data-display-date=\"06.01.26 07:03\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-06T06:03:39.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>06.01.26 07:03</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-06T00:30:00.000+0100\" data-display-date=\"06.01.26 00:30\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-06T00:30:00.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>06.01.26 00:30</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Fikk noen lærepenger i 2025: – Klart vi har gjort feil\" data-url=\"https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n    <div class=\"lead-text-wrap brick-c-bRpTKa\">\n      <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n          \n          – Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).\n      </p>\n    </div>\n  \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\">  \n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-graff\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-graff\" itemprop=\"name\" />\n        <meta content=\"https://www.oblad.no/api/graff/v1/component/enkel-faktaboks?id=455419&amp;ab=auto-open\" itemprop=\"url\" />\n        \n<graff-enkel-faktaboks data-ab=\"auto-open\" data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"455419\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.oblad.no\" />\n\n    </amedia-smartembed>\n<amedia-placeholder index=\"0\" wordcount=\"0\" /><p><b /><b><br /></b></p><amedia-placeholder index=\"1\" wordcount=\"0\" /><p><b>– Det viktigste for oss i 2025 var å bygge et solid fundament, sikre bærekraftig drift og levere gode resultater innen digital markedsføring for kundene våre. </b></p><amedia-placeholder index=\"2\" wordcount=\"27\" /><p>– Basert på utviklingen vi har hatt så langt, tror vi at 2026 blir et enda sterkere år for oss, fortsetter gründeren fra Kråkstad.</p><amedia-placeholder index=\"3\" wordcount=\"51\" /><p>Livet som gründer har bydd på både opp- og nedturer for Kråkstad-mannen Benjamin Frydenlund og Wise Marketing i året vi nettopp har lagt bak oss.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:2047 / 1364;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1364\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=665BCC 1200w\" data-width=\"2047\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1364\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=80B40C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg?chk=665BCC 1200w\" style=\"--brick-image-ratio: 2047 / 1364;\" width=\"2047\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>LÆRER: Benjamin Frydenlund mener Wise Marketing er flinke til å lære av egne feil.</span>\n      <span class=\"image-photographer\">Foto: Privat</span>\n    </div>\n  </div>\n   </div> \n  <h2>Tror på vekst</h2><p>Wise Marketing tilbyr kunder hjelp til å lage nettsider, kreativ innholdsproduksjon, betalt annonsering på sosiale medier og søkemotoroptimalisering.</p><amedia-placeholder index=\"4\" wordcount=\"94\" /><p>Kort sagt alt innenfor digital markedsføring.</p><amedia-placeholder index=\"5\" wordcount=\"100\" /><p><b>– Vi går inn i 2026 med økt erfaring, tydeligere struktur og et marked som responderer godt på det vi leverer, og det gir oss et godt utgangspunkt for videre vekst fremover, sier Frydenlund.</b></p><amedia-placeholder index=\"6\" wordcount=\"134\" /><p>Som alle gründere har erfart: Oppstart av et firma er til tider altoppslukende.</p><amedia-placeholder index=\"7\" wordcount=\"147\" /><p>Lønn er et gode man må smøre seg med både tålmodighet og utholdenhet for å oppnå.</p>\n  <a class=\"related-teaser has-image default-story-teaser article--c-eRUmMG article--c-eRUmMG-jKCPdD-design-default\" href=\"//www.oblad.no/5-68-1762981\">\n    <article itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <div class=\"premium-wrapper premium-icon\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"For abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-ee03ibh9nd\" role=\"graphics-symbol\">\n    <title id=\"title-ee03ibh9nd\" style=\"display: inline;\">For abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div>\n    <figure>\n    <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E 400w\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" loading=\"lazy\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Skistorsenter.jpg?chk=00432E 400w\" style=\"\" /></brick-image-v5>\n    </figure>\n        <div class=\"title-wrapper\">\n            <span>Les også</span>\n            \n            <h3 itemprop=\"headline name\">  Endringen blir den største for Ski Storsenter siden åpningen for 30 år siden</h3>\n        </div>\n    </article>\n  </a>\n  <h2>Har to jobber</h2><p>I tillegg til å følge opp Wise Marketing i mange av døgnets timer, jobber Benjamin på lageret til «Meny levert hjem», rett og slett for å skjøte på lønna.</p><amedia-placeholder index=\"8\" wordcount=\"192\" /><p><b>– Nå har jeg gått ned på antall vakter i uka for Meny for å jobbe mer i Wise, opplyser gründeren.</b></p><amedia-placeholder index=\"9\" wordcount=\"213\" /><p>Benjamin og de fire andre ansatte har nådd flere av målene de satte seg for 2025.</p><amedia-placeholder index=\"10\" wordcount=\"229\" /><p>I dag samarbeider de med kunder innen blant annet tannhelse, interiør, helsesektoren, restaurant- og serveringsbransjen og skjønnhetsbehandling, i tillegg til flere andre bransjer.</p><amedia-placeholder index=\"11\" wordcount=\"252\" /><p><b>– Bredden i kundeporteføljen har gitt oss verdifull erfaring på tvers av bransjer, og gjort oss bedre rustet til å levere effektive markedsføringsstrategier til virksomheter, mener Frydenlund.</b></p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1080;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1080\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=EB5E9D 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1080\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=A85EC1 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg?chk=EB5E9D 1200w\" style=\"--brick-image-ratio: 1920 / 1080;\" width=\"1920\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.</span>\n      <span class=\"image-photographer\">Foto: Privat</span>\n    </div>\n  </div>\n   </div> \n  <p><b><br /></b></p><h2>– Klart vi har gjort feil</h2><p>Samtidig har ikke alt gått etter planen.</p><amedia-placeholder index=\"12\" wordcount=\"286\" /><p><b>– Klart vi har gjort feil underveis, innrømmer Benjamin, og fortsetter:</b></p><amedia-placeholder index=\"13\" wordcount=\"297\" /><p>– Vi visste at dette kom til å bli et år preget av høy arbeidsbelastning, rask utvikling og mye læring.</p><amedia-placeholder index=\"14\" wordcount=\"317\" /><p>– Når vi sier at ikke alt har fungert slik vi først planla, handler det i stor grad om at oppstartsfasen bød på mye mer enn det vi greide å forutse.</p><amedia-placeholder index=\"15\" wordcount=\"348\" /><p><b>– Det var mye nytt å sette seg inn i, når det gjelder interne prosesser, kundehåndtering, prioriteringer og tidsbruk. Enkelte planer og tiltak måtte dermed justeres underveis. I noen tilfeller ble ting forskjøvet fordi vi rett og slett lærte mens vi utførte.</b></p><amedia-placeholder index=\"16\" wordcount=\"390\" /><p>– Tidvis har vi også undervurdert hvor mye tid enkelte prosjekter faktisk krever, særlig når ambisjonsnivået er høyt og man ønsker å levere over forventning, påpeker han.</p>\n  <a class=\"related-teaser has-image default-story-teaser article--c-eRUmMG article--c-eRUmMG-jKCPdD-design-default\" href=\"//www.oblad.no/5-68-1768153\">\n    <article itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <div class=\"premium-wrapper premium-icon\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"For abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-rse9b2v1rmm\" role=\"graphics-symbol\">\n    <title id=\"title-rse9b2v1rmm\" style=\"display: inline;\">For abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div>\n    <figure>\n    <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493 400w\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" loading=\"lazy\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2026/1/2/12/Xmas2.jpg?chk=3DE493 400w\" style=\"\" /></brick-image-v5>\n    </figure>\n        <div class=\"title-wrapper\">\n            <span>Les også</span>\n            \n            <h3 itemprop=\"headline name\">  Har stengt butikken på Ski Storsenter - utelukker ikke comeback</h3>\n        </div>\n    </article>\n  </a>\n  <h2>Bedre resultater</h2><p>Samtidig: Alle nyoppstartede firmaer gjør sine feil.</p><amedia-placeholder index=\"17\" wordcount=\"424\" /><p>Det er en del av utviklingsprosessen.</p><amedia-placeholder index=\"18\" wordcount=\"430\" /><p>Benjamin og Wise-laget er klare på at feil er til for å lære av - og at erfaringene 2025 ga dem vil gjøre 2026 skarpere og bedre.</p><amedia-placeholder index=\"19\" wordcount=\"457\" /><p><b>– Feilene har gjort oss mer bevisste på struktur, prioritering og forventningsstyring, både internt og i dialog med kundene. </b></p><amedia-placeholder index=\"20\" wordcount=\"477\" /><p>– Det er nettopp denne læringen som har bidratt til at vi i dag jobber mer effektivt, mer presist og med tydeligere rammer, noe som igjen gir bedre resultater innen digital markedsføring over tid, mener Benjamin Frydenlund.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-graff\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-graff\" itemprop=\"name\" />\n        <meta content=\"https://www.oblad.no/api/graff/v1/component/enkel-biografi?id=455224\" itemprop=\"url\" />\n        \n<graff-enkel-biografi data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"455224\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.oblad.no\" />\n\n    </amedia-smartembed>\n<h2>Vokste opp i Kråkstad</h2><p>Benjamin Frydenlund vokste opp i Kråkstad, bor nå i Oslo, men «det blir nok Ski på meg etter hvert», som han formulerer det selv.</p><amedia-placeholder index=\"21\" wordcount=\"538\" /><p>Det var under tiden på Drømtorp videregående og medielinja der at han først fattet interesse for digital markedsføring.</p><amedia-placeholder index=\"22\" wordcount=\"556\" /><p>Det førte til studier innenfor samme fag på Høyskolen Kristiania.</p><amedia-placeholder index=\"23\" wordcount=\"566\" /><p>Lysten på eget firma ble tidlig en drivkraft.</p><amedia-placeholder index=\"24\" wordcount=\"574\" /><p>Etter endte studier ved Høyskolen Kristiania for to år siden, slo Benjamin seg sammen med fire venner fra Oslo og startet det digitale markedsføringsbyrået Wise Marketing.</p>\n  <a class=\"related-teaser has-image default-story-teaser article--c-eRUmMG article--c-eRUmMG-jKCPdD-design-default\" href=\"//www.oblad.no/5-68-1763780\">\n    <article itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <div class=\"premium-wrapper premium-icon\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"For abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-9retfrs2pvp\" role=\"graphics-symbol\">\n    <title id=\"title-9retfrs2pvp\" style=\"display: inline;\">For abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div>\n    <figure>\n    <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26 400w\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" loading=\"lazy\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_400_1200_s_f/0000/osbl/2025/12/19/9/Sjarm5.jpg?chk=BE6F26 400w\" style=\"\" /></brick-image-v5>\n    </figure>\n        <div class=\"title-wrapper\">\n            <span>Les også</span>\n            \n            <h3 itemprop=\"headline name\">  Sju serveringssteder har gått dukken - tror ikke på snarlig bedring: – Må se på leienivåer</h3>\n        </div>\n    </article>\n  </a>\n  <h2>Klokkertro på det nye året</h2><p><i>– Hvordan ser dere på 2026, hva skjer og hvordan tror du utviklingen blir?</i></p><amedia-placeholder index=\"25\" wordcount=\"614\" /><p><b>– Der 2025 i stor grad handlet om å komme i gang, teste, lære og etablere grunnmuren for Wise Marketing som markedsføringsbyrå, ser vi på 2026 som året hvor vi virkelig skal befeste posisjonen vår innen digital markedsføring.</b></p><amedia-placeholder index=\"26\" wordcount=\"652\" /><p>– Markedet beveger seg fort, og etterspørselen etter effektive og datadrevne markedsføringstjenester øker. Vi ser på 2026 som et år med stort potensial, både for oss som selskap og for kundene vi jobber med, sier Benjamin Frydenlund.</p>\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom \">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Ski\" data-link=\"/tag/ski\" data-size=\"small\" data-text=\"Ski\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Ski\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/ski\" role=\"link\" tabindex=\"0\">Ski</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Nyhet\" data-link=\"/tag/nyhet\" data-size=\"small\" data-text=\"Nyhet\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Nyhet\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/nyhet\" role=\"link\" tabindex=\"0\">Nyhet</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Nordre Follo\" data-link=\"/tag/nordre-follo\" data-size=\"small\" data-text=\"Nordre Follo\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Nordre Follo\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/nordre-follo\" role=\"link\" tabindex=\"0\">Nordre Follo</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Lokalt næringsliv\" data-link=\"/tag/lokalt-næringsliv\" data-size=\"small\" data-text=\"Lokalt næringsliv\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Lokalt næringsliv\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/lokalt-næringsliv\" role=\"link\" tabindex=\"0\">Lokalt næringsliv</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 5: Sør\" data-link=\"/tag/sør\" data-size=\"small\" data-text=\"Sør\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 5: Sør\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/sør\" role=\"link\" tabindex=\"0\">Sør</a></brick-tag-v0>\n      </li>\n    </ul>\n  \n      <!-- Commercial label bottom -->\n      \n      <!-- Call to action button for Meninger/Opinion -->\n       <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n  <div id=\"fb-root\" />\n  \n\n  <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/ostlandetsblad\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n    </div>\n    \n  </div>\n</article>\n\n      <!-- AMEDIA-COMPONENT-END -->\n            </main>\n\n            \n        </div>\n\n\n        \n      <!-- 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   "summary" : "– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).",
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Version 1 2026-01-06 00:04:17

Fikk noen lærepenger i 2025: – Klart vi har gjort feil

NEW PLUS

Author: Rolf-Otto Eriksen Published: 2026-01-05 23:30:00 Updated: 2026-01-05 23:30:00

📝 Summary

– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).

📄 Full Content (248 chars)

Fikk noen lærepenger i 2025: – Klart vi har gjort feil

– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).

Ski
Nyhet
Nordre Follo
Lokalt næringsliv
Sør

🖼️ Image

URL: https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_2000_2000_s_f/1767602754000/osbl/2026/1/5/9/Benjamin4.jpg?chk=4D2061

🏷️ Tags & Keywords

Keywords: Ski, Nyhet, Nordre Follo, Lokalt næringsliv, Sør, Økonomi og næringsliv, Gründere

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<item><title>Fikk noen lærepenger i 2025: – Klart vi har gjort feil</title><link>https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656</link><description><![CDATA[– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).]]></description><pubDate>Tue, 06 Jan 2026 00:30:00 +0100</pubDate><api:modifiedDate>Tue, 06 Jan 2026 00:30:00 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink="false">5-68-1768656</guid><dc:creator>Rolf-Otto Eriksen</dc:creator><api:subscription>true</api:subscription><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/Benjamin4.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/Benjamin4.jpg" /><api:description><![CDATA[TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.]]></api:description><api:credit><![CDATA[Rolf-Otto Eriksen]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/benjamin2.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/benjamin2.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:description /><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B2.jpg" /><api:description><![CDATA[WISE-LAGET: Benjamin Frydenlund (i midten), Haval Abdal, Andreas Carlsen, Shimal Abdal og Trym Bekke.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767657553866/osbl/2026/1/5/9/%25C3%2598B%2Bbilde%2B1.jpg" /><api:description><![CDATA[LÆRER: Benjamin Frydenlund mener Wise Marketing er flinke til å lære av egne feil.]]></api:description><api:credit><![CDATA[Privat]]></api:credit></api:multimediaGroup></item>

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      <span>TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.</span>
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   "metadata" : "{\"title\":\"Fikk noen lÃ¦repenger i 2025: â Klart vi har gjort feil\",\"raw_feed_item\":\"<item><title>Fikk noen lÃ¦repenger i 2025: â Klart vi har gjort feil</title><link>https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656</link><description><![CDATA[â Det har vÃ¦rt mange lange dager og sene kvelder. 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fill-rule=\"evenodd\" /><path d=\"M19.636 12a5.09 5.09 0 0 1-5.09 5.091v-1.455a3.636 3.636 0 0 0 0-7.272V6.909A5.09 5.09 0 0 1 19.635 12Z\" fill=\"currentColor\" /><path d=\"M16.727 12a2.182 2.182 0 0 1-2.182 2.182v-1.455a.727.727 0 0 0 0-1.454V9.818c1.205 0 2.182.977 2.182 2.182Z\" fill=\"currentColor\" /></symbol><symbol class=\"cricon-warning-circle\" fill=\"none\" id=\"warning-circle\" viewBox=\"0 0 16 16\" xmlns=\"http://www.w3.org/2000/svg\"><g clip-path=\"url(#cra)\"><path clip-rule=\"evenodd\" d=\"M8 16A8 8 0 1 0 8 0a8 8 0 0 0 0 16Zm-.684-6.566-.042-.014V2.7H9.22v6.72l-.042.014c-.532-.154-1.344-.154-1.862 0Zm.938 3.206c-.7 0-1.218-.532-1.218-1.176 0-.644.518-1.19 1.218-1.19.686 0 1.204.546 1.204 1.19a1.18 1.18 0 0 1-1.204 1.176Z\" fill=\"currentColor\" fill-rule=\"evenodd\" /></g><defs><clipPath id=\"cra\"><path d=\"M0 0h16v16H0z\" fill=\"#fff\" /></clipPath></defs></symbol></svg></div>\n\n        \n        \n        <page-data>\n    \n</page-data>\n\n\n        \n\n        <a class=\"maelstrom-skip-link\" href=\"#main-content-begin\">\n    Gå til sidens hovedinnhold\n</a>\n\n        \n        \n\n        \n      <!-- AMEDIA-COMPONENT-START -->\n      \n    \n    <div class=\"wrapper-amedia-user alfa\">\n        <amedia-user class=\"lp_aiduser\" links=\"\" locale=\"nb_NO\" mypage=\"//www.oblad.no/abo/\" orderpage=\"//www.oblad.no/tilbud\" publication=\"www.oblad.no\" subscription-link=\"true\" subscription-text=\"Bli abonnent\" theme=\"alfa\" version=\"ego-1.1.0\">\n        </amedia-user>\n    </div>\n    \n      <!-- AMEDIA-COMPONENT-END -->\n        \n      <!-- AMEDIA-COMPONENT-START -->\n      <header class=\"lp_header amedia-header \" style=\"--newspaper-color:#006cb8\">\n    \n    <amedia-branding class=\"\">\n        <div class=\"amedia-branding-inner\">\n            <a aria-label=\"Gå til Østlandets Blad hovedside\" class=\"lp_logo logo\" href=\"/\" tabindex=\"0\">\n                <img alt=\"\" height=\"80\" loading=\"eager\" 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Instagram</a></li>\n                    <li><a href=\"https://www.facebook.com/ostlandetsblad\">ØB på Facebook</a></li>\n                </ul>\n                    <amedia-include class=\"plussalt-button\" manifest=\"https://services.api.no/api/mozart/v1/plus-alt-module/manifest\" param-negative=\"\" param-site=\"www.oblad.no\" />\n                <amedia-menutrigger class=\" lp_menutrigger   alfa-menu\">\n                    <button aria-controls=\"amediamenu\" aria-expanded=\"false\" aria-label=\"Åpne hovedmeny\">\n                        <svg id=\"Layer_1\" version=\"1.1\" viewBox=\"-4 -4 60 34\" x=\"0px\" xmlns=\"http://www.w3.org/2000/svg\" y=\"0px\">\n                            <path d=\"M0,2.71H36c27.12,0,13.56,43.39-2.71,27.12L0,0\" />\n                            <path d=\"M0,16.27H36\" />\n                            <path d=\"M0,30.91H36c27.12,0,13.56-43.39-2.71-27.12L0,33.63\" />\n                        </svg>\n                        <span class=\"button-text\">Meny</span>\n                    </button>\n                </amedia-menutrigger>            </amedia-menubar>\n        </div>\n        <amedia-menu-container>\n            <div aria-hidden=\"true\" class=\"amedia-menu\" id=\"amediamenu\">\n                <div class=\"columns\">\n                    <div class=\"column column3\">\n                        \n                        \n                        <div class=\"searchbox\">\n                            <form action=\"/sok\" class=\"large\">\n                                <brick-input data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n                                \n                                <brick-input data-type=\"submit\" data-value=\"Søk\" />\n                            </form>\n                        </div>                <h3 class=\"epaper-header\">Papiravisen</h3>\n                            <div class=\"epaper-list\">\n                                <div class=\"epaper epaper-current\">\n                                        <a class=\"epaper-link\" href=\"//eavis.oblad.no\">\n                                            <img alt=\"Gå til eAvis\" class=\"epaper-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ostlandetsblad/2577/teasers/small.jpg\">\n                                            <div class=\"epaper-text\">\n                                                <p class=\"epaper-title\">Papiravisen (eAvis)</p>\n                                            </div>\n                                        </img></a>\n                                </div>\n                                    <div class=\"epapers\">\n                                        <a aria-label=\"Gå til www.oblad.no sin eAvis aviskiosk\" class=\"epapers-link\" href=\"https://www.oblad.no/vis/aviskiosk\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7064/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8229/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4909/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20096/teasers/small.jpg\">\n                                            <div class=\"epapers-text\">\n                                                <span class=\"epapers-label\">ny!</span>\n                                                <p class=\"epapers-title\">eAviser fra hele landet</p>\n                                            </div>\n                                        </img></img></img></img></a>\n                                    </div>\n                            </div>\n                    </div>\n                    <div class=\"column column4\">\n                        <div class=\"amedia-abomenu\">\n                            <ul>\n                                <h2>Abonnement</h2>\n                                    <li><a href=\"//www.oblad.no/abo/\">Min Side</a>\n                                    <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n                                    <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n                                    <li><a href=\"//www.oblad.no/vis/info/qa\">Ofte stilte spørsmål</a>\n                            </li></li></li></li></ul>\n                        </div>\n                            <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n                              <span class=\"ung1520-tag\">NYHET</span>\n                              <div class=\"ung1520-text\">\n                                <div>\n                                  <h2 class=\"ung1520-title\">UNG 15-20</h2>\n                                  <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n                                </div>\n                                <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n                                  <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                  <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                </svg>\n                              </div>\n             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14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n                                    </clipPath>\n                                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17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" 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           \n\n            \n\n            <main id=\"main-content-begin\">\n                  \n      <!-- AMEDIA-COMPONENT-START -->\n      \n\n\n<article class=\"alfa-theme story article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story    \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n  <meta content=\"story\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"paywall\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#contentModel\" />\n\n<meta content=\"excerpt\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#presentationMode\" />\n\n<meta content=\"5-68-1768656\" itemprop=\"identifier\" />\n\n\n  <meta content=\"Ski,Nyhet,Nordre Follo,Lokalt næringsliv,Sør,Økonomi og næringsliv,Gründere,\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#tags\" />\n\n  <div class=\"inner-article brick-c-iiMrlK\">\n    <!-- Default toppbanner-->\n    <div class=\"article--c-ejfDXW\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"toppbanner\" publication=\"www.oblad.no\" /></div>\n    <!-- Default skyscraperads-->\n    <div class=\"article-skyscraper-left\">\n  <div class=\"article-skyscraper-left--inner skyscraper-ads-container-left\">\n    <div class=\"top-sky-container\">\n      <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-left\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.oblad.no\" /></div>\n    </div>\n  </div>\n</div>\n <div class=\"skyscraper-ads-container\">\n  <div class=\"article-skyscraper-right--inner skyscraper-ads-container-right\">\n    <div class=\"top-sky-container\">\n      <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-right\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.oblad.no\" /></div>\n    </div>\n  </div>\n</div>\n\n    <div class=\"article-spacer\" />\n    \n    <ul class=\"brick-c-fgvofI article-tags-top \">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Ski\" data-link=\"/tag/ski\" data-size=\"large\" data-text=\"Ski\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Ski\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/ski\" role=\"link\" tabindex=\"0\">Ski</a></brick-tag-v0>\n      </li>\n    </ul>\n    \n    <div class=\"title-wrap brick-c-eWHWbH\">\n      <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n        \n        Fikk noen lærepenger i 2025: – Klart vi har gjort feil\n      </h1>\n    </div>\n  \n\n    <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:1200 / 867;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"867\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=E6408C 1200w\" data-width=\"1200\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"867\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=896C3A 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/osbl/2026/1/5/9/Benjamin4.jpg?chk=E6408C 1200w\" style=\"--brick-image-ratio: 1200 / 867;\" width=\"1200\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>TROR PÅ VEKST: Benjamin Frydenlund tror Wise Marketing vil vokse i det nye året.</span>\n      <span class=\"image-photographer\">Foto: Rolf-Otto Eriksen</span>\n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n        \n  <div class=\"brick-c-ifFDXZ story-byline article-meta-byline\">\n    <span aria-hidden=\"true\">Av </span>\n    <brick-byline-v0 class=\"brick-c-iuqwzh\" data-email=\"rolf.otto.eriksen@oblad.no\" data-name=\"Rolf-Otto Eriksen\" data-profile-url=\"/vis/journalist/rolf.otto.eriksen@oblad.no\" is-rendered=\"is-rendered\">\n        <address aria-label=\"Journalist Rolf-Otto Eriksen\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n            <a aria-label=\"Kontakt Rolf-Otto Eriksen\" class=\"brick-byline-author\" href=\"/vis/journalist/rolf.otto.eriksen@oblad.no\" itemprop=\"url\" rel=\"author\"><span class=\"brick-byline-name\" itemprop=\"name\">Rolf-Otto Eriksen</span></a>\n        </address></brick-byline-v0>\n  </div>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-06T00:30:00.000+0100\" data-display-date=\"06.01.26 00:30\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-06T00:30:00.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>06.01.26 00:30</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Fikk noen lærepenger i 2025: – Klart vi har gjort feil\" data-url=\"https://www.oblad.no/fikk-noen-larepenger-i-2025-klart-vi-har-gjort-feil/s/5-68-1768656\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" 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   "source_updated_at" : "2026-01-05 23:30:00",
   "summary" : "– Det har vært mange lange dager og sene kvelder. Målet er å bygge noe som skal vare over tid, sier Benjamin Frydenlund (24).",
   "tags" : null,
   "title" : "Fikk noen lærepenger i 2025: – Klart vi har gjort feil",
   "twitter_title" : "Fikk noen lærepenger i 2025: – Klart vi har gjort feil",
   "version" : 1
}