Å bygge merkevare
«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»
Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd.
Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen.
At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overraskende?
At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven.
Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.
De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen.
Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.
Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling.
Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg.
Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.
Kan vi ikke engang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår.
Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til.
Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.
Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.
🔗 Related Articles (4)
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Å bygge merkevare
Trehusbyen Levanger
Sjøgata
Fylkeskommunen
Normilk
Torunn Skjæran
Å bygge merkevare
Trehusbyen Levanger
Sjøgata
Fylkeskommunen
Normilk
Torunn Skjæran
Å bygge merkevare
Trehusbyen Levanger
Sjøgata
Fylkeskommunen
Normilk
Torunn Skjæran
🏷️ Extracted Entities (4)
Trehusbyen Levanger
(person)
Sjøgata
(entity)
JA
(entity)
Normilk
(entity)
Article Version History (2 versions)
This article has been updated since it was first fetched. Below are all versions:
Version 2
Current
2026-01-08 00:05:16
Å bygge merkevare
UPDATE
Author: Torunn Skjæran
Published: 2026-01-07 21:01:00
Updated: 2026-01-07 21:01:00
📄 Full Content (1996 chars)
«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»
Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd.
Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen.
At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overraskende?
At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven.
Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.
De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen.
Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.
Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling.
Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg.
Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.
Kan vi ikke engang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår.
Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til.
Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.
Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.
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<article class="alfa-theme opinion article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-opinion " itemprop="mainEntity" itemscope="itemscope" itemtype="http://schema.org/NewsArticle">
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<brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 1: Levanger" data-link="/tag/levanger" data-size="large" data-text="Levanger" data-version="prominent" is-rendered="true"><a aria-label="Emne 1: Levanger" data-size="large" data-version="prominent" href="/tag/levanger" role="link" tabindex="0">Levanger</a></brick-tag-v0>
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Å bygge merkevare
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<span>– At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? skriver Torunn Skjæran.</span>
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<span aria-hidden="true">Av </span>
<brick-byline-v0 class="brick-c-iuqwzh" data-name="Torunn Skjæran" is-rendered="is-rendered">
<div aria-label="Forfatter av artikkelen Torunn Skjæran" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person">
<span class="brick-byline-author"><span class="brick-byline-name" itemprop="name">Torunn Skjæran</span></span>
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<div class="article-meta-published"><brick-published-v4 brick-component="brick-published" class="brick-c-iNstTK" data-datetime="2026-01-07T22:01:00.000+0100" data-display-date="07.01.26 22:01" data-itemprop="datePublished" data-label="Publisert:" is-rendered="is-rendered"><time datetime="2026-01-07T22:01:00.000+0100" itemprop="datePublished"><span>Publisert: </span>07.01.26 22:01</time></brick-published-v4></div>
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<brick-share brick-component="brick-share" data-copy-error="Kunne ikke kopiere lenken, prøv å kopiere manuelt" data-copy-success="Lenken er kopiert" data-title="Å bygge merkevare" data-url="https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280" is-rendered="true"><brick-button-v9 brick-component="brick-button" class="brick-c-kXTBsl" data-adplabel="brick_share_button" data-adpvalue="share" data-aria-label="Åpner system dialog for å dele, eller kopierer lenken" data-icon-id="share" data-label="Del" data-size="medium" data-version="secondary" is-rendered="is-rendered"><button aria-label="Åpner system dialog for å dele, eller kopierer lenken" class="brick-c-bjvSxS" data-adp-clicklabel="brick_share_button" data-adp-clickvalue="share">
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<span>Del</span>
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<brick-share brick-component="brick-share" data-copy-error="Kunne ikke kopiere lenken, prøv å kopiere manuelt" data-copy-success="Lenken er kopiert" data-url="https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280" data-version="copy" is-rendered="true"><brick-button-v9 brick-component="brick-button" class="brick-c-kXTBsl" data-adplabel="brick_share_button" data-adpvalue="copy" data-aria-label="Kopierer lenke til utklippstavlen" data-icon-id="share-url" data-label="Kopier" data-size="medium" data-version="secondary" is-rendered="is-rendered"><button aria-label="Kopierer lenke til utklippstavlen" class="brick-c-bjvSxS" data-adp-clicklabel="brick_share_button" data-adp-clickvalue="copy">
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<p class="vignette">Meninger</p>
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<div class="brick-c-cpKPuu article-body"> <amedia-placeholder index="0" wordcount="0" /><p>«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»</p><amedia-placeholder index="1" wordcount="19" /><p>Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd. </p><amedia-placeholder index="2" wordcount="59" /><p>Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen. </p><amedia-placeholder index="3" wordcount="75" /><p>At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overraskende? </p><amedia-placeholder index="4" wordcount="94" /><p>At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven. </p><amedia-placeholder index="5" wordcount="116" /><p>Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.</p><amedia-placeholder index="6" wordcount="136" /><p>De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen. </p><amedia-placeholder index="7" wordcount="151" /><p>Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.</p><amedia-placeholder index="8" wordcount="179" /><p>Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling. </p><amedia-placeholder index="9" wordcount="205" /><p>Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg. </p><amedia-placeholder index="10" wordcount="234" /><p>Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.</p><amedia-placeholder index="11" wordcount="247" /><p>Kan vi ikke engang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår. </p><amedia-placeholder index="12" wordcount="293" /><p>Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til. </p><amedia-placeholder index="13" wordcount="313" /><p> Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.</p><p>Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.</p>
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"content" : "«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»\n\nTrehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd.\n\nDen vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen.\n\nAt man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overraskende?\n\nAt fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven.\n\nJeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.\n\nDe siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen.\n\nJeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.\n\nDere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling.\n\nOg «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg.\n\nVi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.\n\nKan vi ikke engang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår.\n\nJeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til.\n\n[]()[]() Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.\n\nJeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.",
"created_at" : "2026-01-08 00:05:16",
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bygge merkevare</title><link>https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280</link><description /><pubDate>Wed, 07 Jan 2026 22:01:00 +0100</pubDate><api:modifiedDate>Wed, 07 Jan 2026 22:01:05 +0100</api:modifiedDate><api:contentType>opinion</api:contentType><guid isPermaLink=\\\"false\\\">5-116-2282280</guid><dc:creator>Torunn Skjæran</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div><p>«Ã
bygge merkevare handler om Ã¥ skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»</p><p>Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker Ã¥ bevare et omrÃ¥de som har nasjonal verdi. NÃ¥r et kulturmiljø fredes, er det for Ã¥ ta vare pÃ¥ sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsrÃ¥d. </p><p>Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen. </p><p>At man ikke fÃ¥r rive en av de historiske bryggene i Sjøgata er vel da ikke sÃ¥ overraskende? </p><p>At fylkeskommunen setter krav til bÃ¥de endringer og nybygg er ogsÃ¥ helt nødvendig, de gjør jobben sin og de følger kulturminneloven. </p><p>Jeg tør ikke tenke pÃ¥ hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.</p><p>De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen. </p><p>Jeg syns det er flaut Ã¥ lese det som er sagt i avisene da det vitner om ingen respekt eller forstÃ¥else for verdien av kulturmiljøfredningen og merkevaren vÃ¥r.</p><p>Dere «sÃ¥r tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stÃ¥ sammen dersom man skal fÃ¥ til utvikling. </p><p>Og «vern gjennom bruk» er selvfølgelig ikke Ã¥ fÃ¥ JA til alt, vern gjennom bruk er Ã¥ ta vare pÃ¥ og utvikle det vi har: transformasjon av bygg. </p><p>Vi rykker hele tiden tilbake til start dersom diskusjonene havner pÃ¥ dette nivÃ¥et.</p><p>Kan vi ikke engang for alle være enige om at fredningen har kommet for Ã¥ bli og at den gir oss et enormt konkurransefortrinn. At det «sÃ¥es tvil» om fredningen er direkte ødeleggende bÃ¥de for næring, oss som bor her og utvikling av byen vÃ¥r. </p><p>Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har Ã¥ forholde oss til. </p><p><a></a><a></a> Jeg har forstÃ¥else for at Normilk ønsker Ã¥ utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.</p><p>Jeg har ingen forstÃ¥else for uttalelser som ikke tar vare pÃ¥ merkevaren vÃ¥r.</p></div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767830520179/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767830520179/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg\\\" /><api:description><![CDATA[â At man ikke fÃ¥r rive en av de historiske bryggene i Sjøgata er vel da ikke sÃ¥ overaskende? skriver Torunn Skjæran.]]></api:description><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup></item>\"}",
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"published_at" : "2026-01-07 21:01:00",
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fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n <a class=\"content\" href=\"https://www.untold.app?amedia_referrer=www.t-a.no\">\n <span>Untold</span>\n <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g clip-path=\"url(#clip0)\">\n <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n </g>\n <defs>\n <clipPath id=\"clip0\">\n <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n </clipPath>\n </defs>\n </svg>\n </span>\n </a>\n </div> </div>\n <div class=\"column column1\">\n <div class=\"tip-us\">\n <h2>Tips oss!</h2>\n <div class=\"panel\">\n <dl>\n 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publication=\"www.t-a.no\" /></div>\n </div>\n </div>\n</div>\n\n <div class=\"article-spacer\" />\n \n <ul class=\"brick-c-fgvofI article-tags-top \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Levanger\" data-link=\"/tag/levanger\" data-size=\"large\" data-text=\"Levanger\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Levanger\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/levanger\" role=\"link\" tabindex=\"0\">Levanger</a></brick-tag-v0>\n </li>\n </ul>\n \n <div class=\"title-wrap brick-c-eWHWbH\">\n <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n \n Å bygge merkevare\n </h1>\n </div>\n \n\n <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n \n\n <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n <!-- If mulitple images in topRelation, show slider 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Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"opinion\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"1536\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=82FCB1 1200w\" data-width=\"2048\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"1536\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=82FCB1 1200w\" style=\"--brick-image-ratio: 2048 / 1536;\" width=\"2048\" /></brick-image-v5>\n </click-enlarge>\n \n <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n <div class=\"caption-content\">\n \n <span>– At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? skriver Torunn Skjæran.</span>\n \n </div>\n </div>\n </div> \n \n </div>\n\n <div class=\"article-top brick-c-bBkcgC\">\n <!-- Article Meta-->\n \n <div class=\"article-meta-wrapper brick-c-cGhTJe opinion\">\n \n <div class=\"brick-c-ifFDXZ opinion-byline article-meta-byline\">\n <span aria-hidden=\"true\">Av </span>\n <brick-byline-v0 class=\"brick-c-iuqwzh\" data-name=\"Torunn Skjæran\" is-rendered=\"is-rendered\">\n <div aria-label=\"Forfatter av artikkelen Torunn Skjæran\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n <span class=\"brick-byline-author\"><span class=\"brick-byline-name\" itemprop=\"name\">Torunn Skjæran</span></span>\n </div></brick-byline-v0>\n </div>\n <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-07T22:01:00.000+0100\" data-display-date=\"07.01.26 22:01\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-07T22:01:00.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>07.01.26 22:01</time></brick-published-v4></div>\n \n <div class=\"article-meta-share\">\n \n <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Å bygge merkevare\" data-url=\"https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Del</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share-url\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Kopier</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n </div>\n \n </div>\n \n \n <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n \n <!-- Icon for premium articles -->\n \n </div>\n\n \n <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n <!-- Commercial label top -->\n \n <!-- Smartembeds automated-->\n \n\n <!-- For Opinion, otherwise empty -->\n \n <div class=\"brick-c-kNjmKM\">\n <p class=\"vignette\">Meninger</p>\n <p class=\"disclaimer\">Dette er et debattinnlegg. Innlegget gir uttrykk for skribentens holdninger.</p>\n </div>\n \n <!-- Article body -->\n <div class=\"brick-c-cpKPuu article-body\"> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»</p><amedia-placeholder index=\"1\" wordcount=\"19\" /><p>Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd. </p><amedia-placeholder index=\"2\" wordcount=\"59\" /><p>Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen. </p><amedia-placeholder index=\"3\" wordcount=\"75\" /><p>At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overraskende? </p><amedia-placeholder index=\"4\" wordcount=\"94\" /><p>At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven. </p><amedia-placeholder index=\"5\" wordcount=\"116\" /><p>Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.</p><amedia-placeholder index=\"6\" wordcount=\"136\" /><p>De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen. </p><amedia-placeholder index=\"7\" wordcount=\"151\" /><p>Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.</p><amedia-placeholder index=\"8\" wordcount=\"179\" /><p>Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling. </p><amedia-placeholder index=\"9\" wordcount=\"205\" /><p>Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg. </p><amedia-placeholder index=\"10\" wordcount=\"234\" /><p>Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.</p><amedia-placeholder index=\"11\" wordcount=\"247\" /><p>Kan vi ikke engang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår. </p><amedia-placeholder index=\"12\" wordcount=\"293\" /><p>Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til. </p><amedia-placeholder index=\"13\" wordcount=\"313\" /><p> Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.</p><p>Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.</p>\n</div> \n <ul class=\"brick-c-fgvofI article-tags-bottom \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Levanger\" data-link=\"/tag/levanger\" data-size=\"small\" data-text=\"Levanger\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Levanger\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/levanger\" role=\"link\" tabindex=\"0\">Levanger</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Debatt\" data-link=\"/tag/debatt\" data-size=\"small\" data-text=\"Debatt\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Debatt\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/debatt\" role=\"link\" tabindex=\"0\">Debatt</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Trønderdebatt\" data-link=\"/tag/trønderdebatt\" data-size=\"small\" data-text=\"Trønderdebatt\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Trønderdebatt\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/trønderdebatt\" role=\"link\" tabindex=\"0\">Trønderdebatt</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Meninger\" data-link=\"/tag/meninger\" data-size=\"small\" data-text=\"Meninger\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Meninger\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/meninger\" role=\"link\" tabindex=\"0\">Meninger</a></brick-tag-v0>\n </li>\n </ul>\n \n <!-- Commercial label bottom -->\n \n <!-- Call to action button for Meninger/Opinion -->\n \n <div class=\"brick-c-fXMJmP\">\n <brick-card-v7 brick-component=\"brick-card\" class=\"brick-c-ZlvZC\" data-as=\"article\" data-button-size=\"medium\" data-image-size=\"medium\" data-layout=\"default\" data-layout-direction=\"row\" data-primary-button-text=\"Skriv innlegg på Trønderdebatt.no\" data-primary-link-to=\"https://www.tronderdebatt.no/vis/skrivinnlegg\" data-skin=\"light\" data-text=\"Bli med i debatten i Trøndelag!\" data-title-as=\"h2\" inline-styles=\"false\" is-rendered=\"true\">\n <article class=\"brick-card-main\">\n \n \n \n <div class=\"brick-card-inner-layout\">\n <div class=\"brick-card-body\">\n \n <p class=\"brick-card-text\">Bli med i debatten i Trøndelag!</p>\n </div>\n \n <footer>\n \n <brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-label=\"Skriv innlegg på Trønderdebatt.no\" data-linkto=\"https://www.tronderdebatt.no/vis/skrivinnlegg\" data-size=\"medium\" data-version=\"primary\" is-rendered=\"is-rendered\"><a class=\"brick-c-bjvSxS\" href=\"https://www.tronderdebatt.no/vis/skrivinnlegg\"><span>Skriv innlegg på Trønderdebatt.no</span></a></brick-button-v9>\n </footer>\n </div>\n </article>\n </brick-card-v7>\n </div>\n <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n <div id=\"fb-root\" />\n \n\n <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/tronderavisa\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n </div>\n \n </div>\n</article>\n\n <!-- AMEDIA-COMPONENT-END -->\n <div class=\"comments-section\" id=\"maelstrom-comments-section\">\n <div class=\"am-commentArea\" id=\"am-commentArea\">\n <div class=\"am-commentArea-inner\">\n <h2 class=\"am-commentsTitle\">Kommentarer til denne saken</h2>\n <section class=\"am-comments\" id=\"am-comments\">\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"widgets\">\n <div data-na-comments-publication=\"www.t-a.no\" data-na-comments-url=\"//www.t-a.no/5-116-2282280\" id=\"na-comments\">\n </div>\n \n</div>\n <!-- AMEDIA-COMPONENT-END -->\n </section>\n </div>\n </div>\n </div>\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"foxfield_comments-button-container\" style=\"padding-block-end: 50px; 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--_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:30;\n --_teaser-title-length-percentage:3.33;\n --_teaser-long-word:10.00\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"free\" itemprop=\"contentModel\" />\n <meta content=\"5-116-2283997\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/bekreftet-to-funnet-omkommet/s/5-116-2283997\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"1080\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/7/22/photo%252B%25252871%252529.jpg\" data-srcsize=\"480\" data-width=\"1620\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"1080\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/7/22/photo%252B%25252871%252529.jpg\" style=\"--brick-image-ratio: 1620 / 1080;\" width=\"1620\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n \n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Bekreftet: To funnet omkommet </span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21><div><bazaar-ad labeled=\"true\" position=\"artikkelboard\" /></div><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-116-2282280\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa has-image \n brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"3\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); 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"source_updated_at" : "2026-01-07 21:01:00",
"summary" : "",
"tags" : null,
"title" : "Å bygge merkevare",
"twitter_title" : null,
"version" : 2
}
Version 1
2026-01-05 11:56:54
Å bygge merkevare
NEW
PLUS
Author: Torunn Skjæran
Published: 2026-01-05 11:29:53
Updated: 2026-01-05 11:29:53
📄 Full Content (1996 chars)
«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»
Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd.
Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen.
At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende?
At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven.
Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.
De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen.
Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.
Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling.
Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg.
Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.
Kan vi ikke en gang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår.
Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til.
Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.
Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.
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<item><title>Å bygge merkevare</title><link>https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280</link><description /><pubDate>Mon, 05 Jan 2026 12:29:53 +0100</pubDate><api:modifiedDate>Mon, 05 Jan 2026 12:29:53 +0100</api:modifiedDate><api:contentType>opinion</api:contentType><guid isPermaLink="false">5-116-2282280</guid><dc:creator>Torunn Skjæran</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div><p>«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»</p><p>Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd. </p><p>Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen. </p><p>At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? </p><p>At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven. </p><p>Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.</p><p>De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen. </p><p>Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.</p><p>Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling. </p><p>Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg. </p><p>Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.</p><p>Kan vi ikke en gang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår. </p><p>Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til. </p><p><a></a><a></a> Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.</p><p>Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.</p></div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767614005210/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767614005210/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg" /><api:description><![CDATA[– At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? skriver Torunn Skjæran.]]></api:description><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup></item>
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<article class="alfa-theme opinion article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-opinion " itemprop="mainEntity" itemscope="itemscope" itemtype="http://schema.org/NewsArticle">
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<brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 1: Levanger" data-link="/tag/levanger" data-size="large" data-text="Levanger" data-version="prominent" is-rendered="true"><a aria-label="Emne 1: Levanger" data-size="large" data-version="prominent" href="/tag/levanger" role="link" tabindex="0">Levanger</a></brick-tag-v0>
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Å bygge merkevare
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<span>– At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? skriver Torunn Skjæran.</span>
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<span aria-hidden="true">Av </span>
<brick-byline-v0 class="brick-c-iuqwzh" data-name="Torunn Skjæran" is-rendered="is-rendered">
<div aria-label="Forfatter av artikkelen Torunn Skjæran" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person">
<span class="brick-byline-author"><span class="brick-byline-name" itemprop="name">Torunn Skjæran</span></span>
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<div class="article-meta-published"><brick-published-v4 brick-component="brick-published" class="brick-c-iNstTK" data-datetime="2026-01-05T12:29:53.000+0100" data-display-date="05.01.26 12:29" data-itemprop="datePublished" data-label="Publisert:" is-rendered="is-rendered"><time datetime="2026-01-05T12:29:53.000+0100" itemprop="datePublished"><span>Publisert: </span>05.01.26 12:29</time></brick-published-v4></div>
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<brick-share brick-component="brick-share" data-copy-error="Kunne ikke kopiere lenken, prøv å kopiere manuelt" data-copy-success="Lenken er kopiert" data-title="Å bygge merkevare" data-url="https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280" is-rendered="true"><brick-button-v9 brick-component="brick-button" class="brick-c-kXTBsl" data-adplabel="brick_share_button" data-adpvalue="share" data-aria-label="Åpner system dialog for å dele, eller kopierer lenken" data-icon-id="share" data-label="Del" data-size="medium" data-version="secondary" is-rendered="is-rendered"><button aria-label="Åpner system dialog for å dele, eller kopierer lenken" class="brick-c-bjvSxS" data-adp-clicklabel="brick_share_button" data-adp-clickvalue="share">
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<brick-share brick-component="brick-share" data-copy-error="Kunne ikke kopiere lenken, prøv å kopiere manuelt" data-copy-success="Lenken er kopiert" data-url="https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280" data-version="copy" is-rendered="true"><brick-button-v9 brick-component="brick-button" class="brick-c-kXTBsl" data-adplabel="brick_share_button" data-adpvalue="copy" data-aria-label="Kopierer lenke til utklippstavlen" data-icon-id="share-url" data-label="Kopier" data-size="medium" data-version="secondary" is-rendered="is-rendered"><button aria-label="Kopierer lenke til utklippstavlen" class="brick-c-bjvSxS" data-adp-clicklabel="brick_share_button" data-adp-clickvalue="copy">
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<span>Kopier</span>
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<p class="vignette">Meninger</p>
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<div class="brick-c-cpKPuu article-body"> <amedia-placeholder index="0" wordcount="0" /><p>«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»</p><amedia-placeholder index="1" wordcount="19" /><p>Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd. </p><amedia-placeholder index="2" wordcount="59" /><p>Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen. </p><amedia-placeholder index="3" wordcount="75" /><p>At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? </p><amedia-placeholder index="4" wordcount="94" /><p>At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven. </p><amedia-placeholder index="5" wordcount="116" /><p>Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.</p><amedia-placeholder index="6" wordcount="136" /><p>De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen. </p><amedia-placeholder index="7" wordcount="151" /><p>Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.</p><amedia-placeholder index="8" wordcount="179" /><p>Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling. </p><amedia-placeholder index="9" wordcount="205" /><p>Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg. </p><amedia-placeholder index="10" wordcount="234" /><p>Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.</p><amedia-placeholder index="11" wordcount="247" /><p>Kan vi ikke en gang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår. </p><amedia-placeholder index="12" wordcount="294" /><p>Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til. </p><amedia-placeholder index="13" wordcount="314" /><p> Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.</p><p>Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.</p>
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"content" : "«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»\n\nTrehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd.\n\nDen vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen.\n\nAt man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende?\n\nAt fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven.\n\nJeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.\n\nDe siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen.\n\nJeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.\n\nDere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling.\n\nOg «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg.\n\nVi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.\n\nKan vi ikke en gang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår.\n\nJeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til.\n\n[]()[]() Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.\n\nJeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.",
"created_at" : "2026-01-05 11:56:54",
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bygge merkevare</title><link>https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280</link><description /><pubDate>Mon, 05 Jan 2026 12:29:53 +0100</pubDate><api:modifiedDate>Mon, 05 Jan 2026 12:29:53 +0100</api:modifiedDate><api:contentType>opinion</api:contentType><guid isPermaLink=\\\"false\\\">5-116-2282280</guid><dc:creator>Torunn Skjæran</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div><p>«Ã
bygge merkevare handler om Ã¥ skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»</p><p>Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker Ã¥ bevare et omrÃ¥de som har nasjonal verdi. NÃ¥r et kulturmiljø fredes, er det for Ã¥ ta vare pÃ¥ sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsrÃ¥d. </p><p>Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen. </p><p>At man ikke fÃ¥r rive en av de historiske bryggene i Sjøgata er vel da ikke sÃ¥ overaskende? </p><p>At fylkeskommunen setter krav til bÃ¥de endringer og nybygg er ogsÃ¥ helt nødvendig, de gjør jobben sin og de følger kulturminneloven. </p><p>Jeg tør ikke tenke pÃ¥ hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.</p><p>De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen. </p><p>Jeg syns det er flaut Ã¥ lese det som er sagt i avisene da det vitner om ingen respekt eller forstÃ¥else for verdien av kulturmiljøfredningen og merkevaren vÃ¥r.</p><p>Dere «sÃ¥r tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stÃ¥ sammen dersom man skal fÃ¥ til utvikling. </p><p>Og «vern gjennom bruk» er selvfølgelig ikke Ã¥ fÃ¥ JA til alt, vern gjennom bruk er Ã¥ ta vare pÃ¥ og utvikle det vi har: transformasjon av bygg. </p><p>Vi rykker hele tiden tilbake til start dersom diskusjonene havner pÃ¥ dette nivÃ¥et.</p><p>Kan vi ikke en gang for alle være enige om at fredningen har kommet for Ã¥ bli og at den gir oss et enormt konkurransefortrinn. At det «sÃ¥es tvil» om fredningen er direkte ødeleggende bÃ¥de for næring, oss som bor her og utvikling av byen vÃ¥r. </p><p>Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har Ã¥ forholde oss til. </p><p><a></a><a></a> Jeg har forstÃ¥else for at Normilk ønsker Ã¥ utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.</p><p>Jeg har ingen forstÃ¥else for uttalelser som ikke tar vare pÃ¥ merkevaren vÃ¥r.</p></div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767614005210/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767614005210/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg\\\" /><api:description><![CDATA[â At man ikke fÃ¥r rive en av de historiske bryggene i Sjøgata er vel da ikke sÃ¥ overaskende? skriver Torunn Skjæran.]]></api:description><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup></item>\"}",
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publication=\"www.t-a.no\" /></div>\n </div>\n </div>\n</div>\n\n <div class=\"article-spacer\" />\n \n <ul class=\"brick-c-fgvofI article-tags-top \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Levanger\" data-link=\"/tag/levanger\" data-size=\"large\" data-text=\"Levanger\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Levanger\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/levanger\" role=\"link\" tabindex=\"0\">Levanger</a></brick-tag-v0>\n </li>\n </ul>\n \n <div class=\"title-wrap brick-c-eWHWbH\">\n <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n \n Å bygge merkevare\n </h1>\n </div>\n \n\n <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n \n\n <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n <!-- If mulitple images in topRelation, show slider 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Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"opinion\" role=\"button\" style=\"\" tabindex=\"0\">\n <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"1536\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=82FCB1 1200w\" data-width=\"2048\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"1536\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=BE3150 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/tron/2026/1/5/12/SHF%2BTorunn%2BElisabeth%2BSkj%25C3%25A6ran%2B-%2B3.jpg?chk=82FCB1 1200w\" style=\"--brick-image-ratio: 2048 / 1536;\" width=\"2048\" /></brick-image-v5>\n </click-enlarge>\n \n <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n <div class=\"caption-content\">\n \n <span>– At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? skriver Torunn Skjæran.</span>\n \n </div>\n </div>\n </div> \n \n </div>\n\n <div class=\"article-top brick-c-bBkcgC\">\n <!-- Article Meta-->\n \n <div class=\"article-meta-wrapper brick-c-cGhTJe opinion\">\n \n <div class=\"brick-c-ifFDXZ opinion-byline article-meta-byline\">\n <span aria-hidden=\"true\">Av </span>\n <brick-byline-v0 class=\"brick-c-iuqwzh\" data-name=\"Torunn Skjæran\" is-rendered=\"is-rendered\">\n <div aria-label=\"Forfatter av artikkelen Torunn Skjæran\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n <span class=\"brick-byline-author\"><span class=\"brick-byline-name\" itemprop=\"name\">Torunn Skjæran</span></span>\n </div></brick-byline-v0>\n </div>\n <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2026-01-05T12:29:53.000+0100\" data-display-date=\"05.01.26 12:29\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2026-01-05T12:29:53.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>05.01.26 12:29</time></brick-published-v4></div>\n \n <div class=\"article-meta-share\">\n \n <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Å bygge merkevare\" data-url=\"https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Del</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.t-a.no/a-bygge-merkevare/o/5-116-2282280\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n <svg aria-hidden=\"true\">\n \n <use href=\"#share-url\" />\n </svg>\n </div>\n </brick-icon-v2>\n <span>Kopier</span>\n </button></brick-button-v9></brick-share>\n </span>\n\n </div>\n \n </div>\n \n \n <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n \n <!-- Icon for premium articles -->\n \n </div>\n\n \n <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n <!-- Commercial label top -->\n \n <!-- Smartembeds automated-->\n \n\n <!-- For Opinion, otherwise empty -->\n \n <div class=\"brick-c-kNjmKM\">\n <p class=\"vignette\">Meninger</p>\n <p class=\"disclaimer\">Dette er et debattinnlegg. Innlegget gir uttrykk for skribentens holdninger.</p>\n </div>\n \n <!-- Article body -->\n <div class=\"brick-c-cpKPuu article-body\"> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>«Å bygge merkevare handler om å skape en sterk, positiv identitet gjennom en klar strategi som blir godt kommunisert»</p><amedia-placeholder index=\"1\" wordcount=\"19\" /><p>Trehusbyen Levanger er freda etter kulturminneloven, fordi man ønsker å bevare et område som har nasjonal verdi. Når et kulturmiljø fredes, er det for å ta vare på sammenhengen og helheten i miljøet. Vedtaket gjøres av kongen i statsråd. </p><amedia-placeholder index=\"2\" wordcount=\"59\" /><p>Den vakre historiske Sjøgata i Trehusbyen Levanger er en sentral del av den verna Trehusbyen. </p><amedia-placeholder index=\"3\" wordcount=\"75\" /><p>At man ikke får rive en av de historiske bryggene i Sjøgata er vel da ikke så overaskende? </p><amedia-placeholder index=\"4\" wordcount=\"94\" /><p>At fylkeskommunen setter krav til både endringer og nybygg er også helt nødvendig, de gjør jobben sin og de følger kulturminneloven. </p><amedia-placeholder index=\"5\" wordcount=\"116\" /><p>Jeg tør ikke tenke på hvordan det hadde sett ut uten kulturmiljøfredning og fritt spillerom til utbyggere og alle eiere.</p><amedia-placeholder index=\"6\" wordcount=\"136\" /><p>De siste dagene har vi sett uttalelser i avisene fra politikere, næringssjefen og næringsforeningen. </p><amedia-placeholder index=\"7\" wordcount=\"151\" /><p>Jeg syns det er flaut å lese det som er sagt i avisene da det vitner om ingen respekt eller forståelse for verdien av kulturmiljøfredningen og merkevaren vår.</p><amedia-placeholder index=\"8\" wordcount=\"179\" /><p>Dere «sår tvil» om fredningen som igjen gjør at dere «splitter laget», og som kjent bør man stå sammen dersom man skal få til utvikling. </p><amedia-placeholder index=\"9\" wordcount=\"205\" /><p>Og «vern gjennom bruk» er selvfølgelig ikke å få JA til alt, vern gjennom bruk er å ta vare på og utvikle det vi har: transformasjon av bygg. </p><amedia-placeholder index=\"10\" wordcount=\"234\" /><p>Vi rykker hele tiden tilbake til start dersom diskusjonene havner på dette nivået.</p><amedia-placeholder index=\"11\" wordcount=\"247\" /><p>Kan vi ikke en gang for alle være enige om at fredningen har kommet for å bli og at den gir oss et enormt konkurransefortrinn. At det «såes tvil» om fredningen er direkte ødeleggende både for næring, oss som bor her og utvikling av byen vår. </p><amedia-placeholder index=\"12\" wordcount=\"294\" /><p>Jeg er selvfølgelig for utvikling, men da ut fra de føringene og fakta vi har å forholde oss til. </p><amedia-placeholder index=\"13\" wordcount=\"314\" /><p> Jeg har forståelse for at Normilk ønsker å utvide, men industriutvikling i et freda kulturmiljø er ikke enkelt og bør heller ikke være det.</p><p>Jeg har ingen forståelse for uttalelser som ikke tar vare på merkevaren vår.</p>\n</div> \n <ul class=\"brick-c-fgvofI article-tags-bottom \">\n <li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Levanger\" data-link=\"/tag/levanger\" data-size=\"small\" data-text=\"Levanger\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Levanger\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/levanger\" role=\"link\" tabindex=\"0\">Levanger</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Debatt\" data-link=\"/tag/debatt\" data-size=\"small\" data-text=\"Debatt\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Debatt\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/debatt\" role=\"link\" tabindex=\"0\">Debatt</a></brick-tag-v0>\n </li><li class=\"brick-c-kZLXGY\">\n <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Trønderdebatt\" data-link=\"/tag/trønderdebatt\" data-size=\"small\" data-text=\"Trønderdebatt\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Trønderdebatt\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/trønderdebatt\" role=\"link\" tabindex=\"0\">Trønderdebatt</a></brick-tag-v0>\n </li>\n </ul>\n \n <!-- Commercial label bottom -->\n \n <!-- Call to action button for Meninger/Opinion -->\n \n <div class=\"brick-c-fXMJmP\">\n <brick-card-v7 brick-component=\"brick-card\" class=\"brick-c-ZlvZC\" data-as=\"article\" data-button-size=\"medium\" data-image-size=\"medium\" data-layout=\"default\" data-layout-direction=\"row\" data-primary-button-text=\"Skriv innlegg på Trønderdebatt.no\" data-primary-link-to=\"https://www.tronderdebatt.no/vis/skrivinnlegg\" data-skin=\"light\" data-text=\"Bli med i debatten i Trøndelag!\" data-title-as=\"h2\" inline-styles=\"false\" is-rendered=\"true\">\n <article class=\"brick-card-main\">\n \n \n \n <div class=\"brick-card-inner-layout\">\n <div class=\"brick-card-body\">\n \n <p class=\"brick-card-text\">Bli med i debatten i Trøndelag!</p>\n </div>\n \n <footer>\n \n <brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-label=\"Skriv innlegg på Trønderdebatt.no\" data-linkto=\"https://www.tronderdebatt.no/vis/skrivinnlegg\" data-size=\"medium\" data-version=\"primary\" is-rendered=\"is-rendered\"><a class=\"brick-c-bjvSxS\" href=\"https://www.tronderdebatt.no/vis/skrivinnlegg\"><span>Skriv innlegg på Trønderdebatt.no</span></a></brick-button-v9>\n </footer>\n </div>\n </article>\n </brick-card-v7>\n </div>\n <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n <div id=\"fb-root\" />\n \n\n <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/tronderavisa\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n </div>\n \n </div>\n</article>\n\n <!-- AMEDIA-COMPONENT-END -->\n <div class=\"comments-section\" id=\"maelstrom-comments-section\">\n <div class=\"am-commentArea\" id=\"am-commentArea\">\n <div class=\"am-commentArea-inner\">\n <h2 class=\"am-commentsTitle\">Kommentarer til denne saken</h2>\n <section class=\"am-comments\" id=\"am-comments\">\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"widgets\">\n <div data-na-comments-publication=\"www.t-a.no\" data-na-comments-url=\"//www.t-a.no/5-116-2282280\" id=\"na-comments\">\n </div>\n \n</div>\n <!-- AMEDIA-COMPONENT-END -->\n </section>\n </div>\n </div>\n </div>\n \n <!-- AMEDIA-COMPONENT-START -->\n <div class=\"foxfield_comments-button-container\" style=\"padding-block-end: 50px; 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--_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:17;\n --_teaser-title-length-percentage:5.88;\n --_teaser-long-word:11.11\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"free\" itemprop=\"contentModel\" />\n <meta content=\"5-116-2282280\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/a-bygge-merkevare/o/5-116-2282280\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"1536\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/5/12/SHF%252BTorunn%252BElisabeth%252BSkj%2525C3%2525A6ran%252B-%252B3.jpg\" data-srcsize=\"480\" data-width=\"2048\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"1536\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/5/12/SHF%252BTorunn%252BElisabeth%252BSkj%2525C3%2525A6ran%252B-%252B3.jpg\" style=\"--brick-image-ratio: 2048 / 1536;\" width=\"2048\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n \n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Å bygge merkevare</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21><div><bazaar-ad labeled=\"true\" position=\"artikkelboard\" /></div><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-116-2282202\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa \n brick-c-jCKIaL brick-c-jCKIaL-fOXMpJ-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"8\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserNoImageInsetM); --_teaser-padding-l:var(--brick-space-teaserNoImageInsetL); \n --_teaser-title-length:47;\n --_teaser-title-length-percentage:2.13;\n --_teaser-long-word:8.33\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"paywall\" itemprop=\"contentModel\" />\n <meta content=\"5-116-2282202\" itemprop=\"identifier\" />\n \n \n \n \n <a class=\"teaser_body brick-c-iBjjhR brick-c-iBjjhR-hvnomK-marker-false brick-c-iBjjhR-nUdeU-cv mirror \" href=\"/familien-kom-hjem-fra-ferie-fikk-overraskelse/s/5-116-2282202\" itemprop=\"url\">\n \n <div class=\"title_container brick-c-igdZZU brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Familien kom hjem fra ferie – fikk overraskelse</span></span>\n </span></h2>\n </div>\n \n <div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-fkGePD\">\n <svg aria-labelledby=\"title-lpprnijvfnr\" role=\"graphics-symbol\">\n <title id=\"title-lpprnijvfnr\" style=\"display: inline;\">Artikkelen er for abonnenter</title>\n <use href=\"#plus\" />\n </svg>\n </div>\n </brick-icon-v2></div>\n </a>\n \n \n </article>\n \n</brick-teaser-v21><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-116-2282212\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa has-image \n brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"6\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:42;\n --_teaser-title-length-percentage:2.38;\n --_teaser-long-word:11.11\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"free\" itemprop=\"contentModel\" />\n <meta content=\"5-116-2282212\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/bekreftet-omkommet-vil-bli-dypt-savnet/s/5-116-2282212\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:105%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"4040\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/5/10/5_116_1419333_Maria_Hosen01.jpg\" data-srcsize=\"480\" data-width=\"3840\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4040\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/5/10/5_116_1419333_Maria_Hosen01.jpg\" style=\"--brick-image-ratio: 3840 / 4040;\" width=\"3840\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n \n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">Bekreftet omkommet: – Vil bli dypt savnet</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21><brick-teaser-v21 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-116-2282173\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n <article class=\"teaser_container\n \n story themeAlfa has-image \n brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n brick-c-coggLR\n \" data-theme=\"alfa\" data-title-words=\"5\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); 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--_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n --_teaser-title-length:50;\n --_teaser-title-length-percentage:2.00;\n --_teaser-long-word:8.33\n \">\n \n <meta content=\"teaser\" itemprop=\"adpType\" />\n <meta content=\"paywall\" itemprop=\"contentModel\" />\n <meta content=\"5-116-2281845\" itemprop=\"identifier\" />\n \n \n \n <a class=\"teaser_body brick-c-cvdocc mirror\" href=\"/nte-elektro-solgt-290-ansatte-far-ny-arbeidsgiver/s/5-116-2281845\" itemprop=\"url\" style=\"\">\n \n <div class=\"teaser_image brick-c-gASSIO\" itemprop=\"teaser_image\">\n <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n <div>\n <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"3333\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/4/20/JAstav-nte04%252B%2525281%252529.jpg\" data-srcsize=\"480\" data-width=\"5000\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"3333\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tron/2026/1/4/20/JAstav-nte04%252B%2525281%252529.jpg\" style=\"--brick-image-ratio: 5000 / 3333;\" width=\"5000\" /></brick-image-v6>\n </div>\n \n <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n \n <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-fkGePD\">\n <svg aria-labelledby=\"title-uvzncco83r\" role=\"graphics-symbol\">\n <title id=\"title-uvzncco83r\" style=\"display: inline;\">Artikkelen er for abonnenter</title>\n <use href=\"#plus\" />\n </svg>\n </div>\n </brick-icon-v2></div></div>\n </div>\n </div>\n </div>\n \n \n <div class=\"body\">\n \n \n <div class=\"title_container has-image brick-c-bVcFwu\">\n <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n <span itemprop=\"headline\"><span itemprop=\"titleText\">NTE Elektro solgt: 290 ansatte får ny arbeidsgiver</span></span>\n </span></h2>\n </div>\n\n \n </div>\n </a>\n </article>\n \n</brick-teaser-v21>\n </div>\n <!--googleon: all-->\n \n <!-- AMEDIA-COMPONENT-END -->\n</div></footer>\n\n\n </main>\n\n \n </div>\n\n\n \n <!-- AMEDIA-COMPONENT-START -->\n <footer class=\"brandheader-footer lp_footer\" role=\"contentinfo\">\n <a class=\"logo\" href=\"/\">\n <img alt=\"Gå til Trønder-Avisa hovedside\" height=\"66\" loading=\"lazy\" src=\"//assets.acdn.no/local/v3/publications/www.t-a.no/gfx/small.svg\" width=\"auto\" />\n </a>\n <ul>\n <li>\n Ansvarlig redaktør: \n <a href=\"mailto:sivert.rossing@t-a.no\"> \n Sivert Frøseth Rossing (perm.)\n </a>\n </li>\n <li><a href=\"mailto:sivert.rossing@t-a.no\">Sjefredaktør/adm. dir.: Sivert Rossing (perm.)</a></li>\n <li><a href=\"mailto:gmg@t-a.no\">Sjefredaktør (konst.): Gunn Magni Galaaen</a></li>\n <li><a href=\"mailto:marius.langfjord@t-a.no\">Nyhetsredaktør: Marius Langfjord</a></li>\n <li><a href=\"mailto:jonas.holberg@t-a.no\">Frontredaktør: Jonas A. 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"source_updated_at" : "2026-01-05 11:29:53",
"summary" : "",
"tags" : null,
"title" : "Å bygge merkevare",
"twitter_title" : null,
"version" : 1
}