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Kjedene skrur opp prisen brutalt

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Kilde: TK Author: Erik Molland Published: 2025-12-30 06:20:10
Kjedene skrur opp prisen brutalt

En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.

Flere varer som har vÌrt med i priskrigen før jul er nü skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.

Ogsü lettmelk fra Tine har fütt en prisøkning, men bare hos Extra, ikke hos de to andre.

Stort prishopp pü smør

Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget pü 39,90 (pakke pü 500 gram) hos Kiwi, Rema 1000 og Extra.

Men nĂĽ er prisen skrudd kraftig opp igjen.

Sammenlignet med prisene før jul er økningen pü mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.

Smørprisen her ligget jevnt pü 39,90 helt siden 21. oktober da Rema 1000 kuttet, og Kiwi og Extra fulgte etter.

Nü har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.

Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.

Prisene spriker

De sükalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier ü følge hverandre pü øret nür det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nü er det klare forskjeller.

Gräddost, Tine, 380 g

  • Rema 1000: 51,80
  • Kiwi: 35,90
  • Extra: 35,90
  • Prisforskjell: 15,90 kroner / 44 prosent

Friele/Evergood filterkaffe 250 g

  • Extra: 69,00
  • Kiwi: 44,90
  • Rema 1000: 44,90
  • Prisforskjell: 25,00 kroner / 56 prosent

Twist

  • Extra: 99,00
  • Rema 1000: 99,00
  • Kiwi: 59,90
  • Prisforskjell: 40,00 kroner / 68 prosent

Som nevnt er det ogsü prisforskjeller pü meierismør.

– Akkurat det vi trenger

Til og med lettmelken fra Tine har ulik pris nĂĽ. Det er svĂŚrt sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.

Men pü akkurat lettmelken ligger Extra nü femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.

– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.

Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre pü øret.

Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407

– Bare sunt

– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.

Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre pü pris, helt pü øret.

Slik sett mener Silkoset det er positivt at det nĂĽ er noen forskjeller.

– Dette er bare sunt, sier hun.

Slik er prisforskjellene pü melk og smør:

Meierismør, Tine, 500 g

  • Extra: 62,90
  • Rema 1000: 62,90
  • Kiwi: 59,90
  • Prisforskjell: 3,00 kroner / 5 prosent

Tine Lettmelk, 0,5 %, 1 l.

  • Extra: 20,40
  • Rema 1000: 19,90
  • Kiwi: 19,90
  • Prisforskjell: 0,50 kroner / 2,5 prosent

Rema 1000: – Tilbake til normalpris

VĂĽr julekampanje varer helt frem til nyttĂĽr.

Rema 1000 er dyrere enn büde Kiwi og Extra pü Gräddost. De er dyrere enn Kiwi pü smør.

– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?

– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.

– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.

– Smør er sesongprodukt

Ifølge Extra var prisen deres pü smør 62,90 før priskrigen.

– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.

Men det har de ikke nĂĽ. Extra er tre kroner dyrere enn Kiwi.

– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?

– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.

Med unntak av smørprisen har Kiwi latt vÌre ü skru opp prisen pü priskrigvarene Nettavisen sjekket.

– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.

https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076

🔗 Published by 11 sources - Compare:

THIS SOURCE TK PLUS
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 06:20:10
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
KV PLUS
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 06:20:10
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 06:20:10
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
LP PLUS
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 06:20:10
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 09:53:17
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 06:20:10
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 15:00:59
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
FB PLUS
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-30 18:37:13
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2025-12-31 04:00:00
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
AN PLUS
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2026-01-04 22:01:26
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
BLV PLUS
Kjedene skrur opp prisen brutalt
Erik Molland ¡ 2026-01-04 22:01:26
En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.

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🏷️ Extracted Entities (11)

Extra (entity) Lavpriskjedene Kiwi (person) Rema (entity) Tine Lettmelk (person) Nettavisen (entity) BI-professor Ragnhild Silkoset (organization) Gräddost (entity) Harald Kristiansen (person) Kristine Arvin (person) Line Aarnes (person) Twist (entity)

Article Version History (2 versions)

This article has been updated since it was first fetched. Below are all versions:

Version 2 Current 2025-12-30 09:04:14
Kjedene skrur opp prisen brutalt
UPDATE PLUS
Author: Erik Molland Published: 2025-12-30 06:20:10 Updated: 2025-12-30 06:20:10
📝 Summary

En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.

📄 Full Content (4503 chars)

Flere varer som har vÌrt med i priskrigen før jul er nü skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.

Ogsü lettmelk fra Tine har fütt en prisøkning, men bare hos Extra, ikke hos de to andre.

Stort prishopp pü smør

Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget pü 39,90 (pakke pü 500 gram) hos Kiwi, Rema 1000 og Extra.

Men nĂĽ er prisen skrudd kraftig opp igjen.

Sammenlignet med prisene før jul er økningen pü mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.

Smørprisen her ligget jevnt pü 39,90 helt siden 21. oktober da Rema 1000 kuttet, og Kiwi og Extra fulgte etter.

Nü har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.

Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.

Prisene spriker

De sükalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier ü følge hverandre pü øret nür det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nü er det klare forskjeller.

Gräddost, Tine, 380 g

  • Rema 1000: 51,80
  • Kiwi: 35,90
  • Extra: 35,90
  • Prisforskjell: 15,90 kroner / 44 prosent

Friele/Evergood filterkaffe 250 g

  • Extra: 69,00
  • Kiwi: 44,90
  • Rema 1000: 44,90
  • Prisforskjell: 25,00 kroner / 56 prosent

Twist

  • Extra: 99,00
  • Rema 1000: 99,00
  • Kiwi: 59,90
  • Prisforskjell: 40,00 kroner / 68 prosent

Som nevnt er det ogsü prisforskjeller pü meierismør.

– Akkurat det vi trenger

Til og med lettmelken fra Tine har ulik pris nĂĽ. Det er svĂŚrt sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.

Men pü akkurat lettmelken ligger Extra nü femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.

– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.

Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre pü øret.

Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407

– Bare sunt

– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.

Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre pü pris, helt pü øret.

Slik sett mener Silkoset det er positivt at det nĂĽ er noen forskjeller.

– Dette er bare sunt, sier hun.

Slik er prisforskjellene pü melk og smør:

Meierismør, Tine, 500 g

  • Extra: 62,90
  • Rema 1000: 62,90
  • Kiwi: 59,90
  • Prisforskjell: 3,00 kroner / 5 prosent

Tine Lettmelk, 0,5 %, 1 l.

  • Extra: 20,40
  • Rema 1000: 19,90
  • Kiwi: 19,90
  • Prisforskjell: 0,50 kroner / 2,5 prosent

Rema 1000: – Tilbake til normalpris

VĂĽr julekampanje varer helt frem til nyttĂĽr.

Rema 1000 er dyrere enn büde Kiwi og Extra pü Gräddost. De er dyrere enn Kiwi pü smør.

– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?

– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.

– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.

– Smør er sesongprodukt

Ifølge Extra var prisen deres pü smør 62,90 før priskrigen.

– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.

Men det har de ikke nĂĽ. Extra er tre kroner dyrere enn Kiwi.

– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?

– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.

Med unntak av smørprisen har Kiwi latt vÌre ü skru opp prisen pü priskrigvarene Nettavisen sjekket.

– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.

https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076

🔍 All Metadata (JSON)
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   "og" : {},
   "raw_feed_item" : "<item><title>Kjedene skrur opp prisen brutalt</title><link>https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557</link><description><![CDATA[En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.]]></description><pubDate>Tue, 30 Dec 2025 07:20:10 +0100</pubDate><api:modifiedDate>Tue, 30 Dec 2025 09:52:23 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\"false\">5-95-2800557</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\n <p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p>\n <p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p>\n <h2><span>Stort prishopp på smør</span></h2>\n <p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p>\n <p>Men nå er prisen skrudd kraftig opp igjen.</p>\n <p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.</p>\n <p>Smørprisen her ligget jevnt på 39,90 helt siden 21. oktober da<a href=\"https://www.nettavisen.no/okonomi/priskrigen-kutter-smorprisen-igjen/s/5-95-2741122\" rel=\"Follow\"> Rema 1000 kuttet, og Kiwi og Extra fulgte etter.</a></p>\n <p>Nå har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p>\n <p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p>\n <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712\" rel=\"Follow\">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p>\n <h2><span>Prisene spriker</span></h2>\n <p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p>\n <p><b>Gräddost, Tine, 380 g</b></p>\n <ul>\n  <li>Rema 1000: 51,80</li>\n  <li>Kiwi: 35,90</li>\n  <li>Extra: 35,90</li>\n  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>\n </ul>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800931\" inlineid=\"_9fdab955-2013-4f45-828a-8b0d0d913f82\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0069.JPG\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125\" rel=\"Follow\">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p>\n <p><b>Friele/Evergood filterkaffe 250 g</b></p>\n <ul>\n  <li>Extra: 69,00</li>\n  <li>Kiwi: 44,90</li>\n  <li>Rema 1000: 44,90</li>\n  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>\n </ul>\n <p><b>Twist</b></p>\n <ul>\n  <li>Extra: 99,00</li>\n  <li>Rema 1000: 99,00</li>\n  <li>Kiwi: 59,90</li>\n  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>\n </ul>\n <p>Som nevnt er det også prisforskjeller på meierismør.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2383366\" inlineid=\"_8ea475d4-bc92-4542-bbd8-f581cbd4bde9\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1744377664000/nett/2025/4/11/15/5_95_910549+IMG_9229.jpg\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888\" rel=\"Follow\">Her er Narvesen og 7-Eleven helt stengt</a></p>\n <h2><span>– Akkurat det vi trenger</span></h2>\n <p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p>\n <p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p>\n <p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p>\n <p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800934\" inlineid=\"_b88f3d60-4800-4d3e-8140-4473c107673d\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0038.JPG\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <p><amedia-embed inlineid=\"363ef053ada8204d\">\n   <a href=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407</a>\n  </amedia-embed></p>\n <h2>– Bare sunt</h2>\n <p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p>\n <p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p>\n <p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p>\n <p>– Dette er bare sunt, sier hun.</p>\n <p>Slik er prisforskjellene på melk og smør:</p>\n <p><b>Meierismør, Tine, 500 g</b></p>\n <ul>\n  <li>Extra: 62,90</li>\n  <li>Rema 1000: 62,90</li>\n  <li>Kiwi: 59,90</li>\n  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>\n </ul>\n <p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p>\n <ul>\n  <li>Extra: 20,40</li>\n  <li>Rema 1000: 19,90</li>\n  <li>Kiwi: 19,90</li>\n  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>\n </ul>\n <h2>Rema 1000: – Tilbake til normalpris</h2>\n <p>Vår julekampanje varer helt frem til nyttår.</p>\n <p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p>\n <p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p>\n <p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p>\n <p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800937\" inlineid=\"_6ba74965-6f13-40af-aa33-ccba73e246fb\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020308000/nett/2025/12/29/15/IMG_0027.JPG\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <h2>– Smør er sesongprodukt</h2>\n <p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p>\n <p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p>\n <p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p>\n <p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p>\n <p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p>\n <p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p>\n <p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>\n <p><amedia-embed inlineid=\"8667f06093fc55cc\">\n   <a href=\"https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076\">https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076</a>\n  </amedia-embed></p>\n</div>]]></api:body><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/16/IMG_0070.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/16/IMG_0070.JPG\" /><api:description><![CDATA[ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.]]></api:description><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:description><![CDATA[BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0038.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0038.JPG\" /><api:description><![CDATA[DYREST: Nå er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0027.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0027.JPG\" /><api:description><![CDATA[DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0069.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0069.JPG\" /><api:description><![CDATA[STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0037.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0037.JPG\" /><api:description /><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:description><![CDATA[BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0038.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0038.JPG\" /><api:description><![CDATA[DYREST: Nå er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0069.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0069.JPG\" /><api:description><![CDATA[STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0027.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/15/IMG_0027.JPG\" /><api:description><![CDATA[DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup></item>"
}
📰 Original Feed Item XML
<item><title>Kjedene skrur opp prisen brutalt</title><link>https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557</link><description><![CDATA[En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.]]></description><pubDate>Tue, 30 Dec 2025 07:20:10 +0100</pubDate><api:modifiedDate>Tue, 30 Dec 2025 09:52:23 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink="false">5-95-2800557</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>
 <p>Flere varer som har vÌrt med i priskrigen før jul er nü skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p>
 <p>Ogsü lettmelk fra Tine har fütt en prisøkning, men bare hos Extra, ikke hos de to andre.</p>
 <h2><span>Stort prishopp pü smør</span></h2>
 <p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget pü 39,90 (pakke pü 500 gram) hos Kiwi, Rema 1000 og Extra.</p>
 <p>Men nĂĽ er prisen skrudd kraftig opp igjen.</p>
 <p>Sammenlignet med prisene før jul er økningen pü mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.</p>
 <p>Smørprisen her ligget jevnt pü 39,90 helt siden 21. oktober da<a href="https://www.nettavisen.no/okonomi/priskrigen-kutter-smorprisen-igjen/s/5-95-2741122" rel="Follow"> Rema 1000 kuttet, og Kiwi og Extra fulgte etter.</a></p>
 <p>Nü har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p>
 <p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p>
 <p><b>Les også: </b><a href="https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712" rel="Follow">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p>
 <h2><span>Prisene spriker</span></h2>
 <p>De sükalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier ü følge hverandre pü øret nür det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nü er det klare forskjeller.</p>
 <p><b>Gräddost, Tine, 380 g</b></p>
 <ul>
  <li>Rema 1000: 51,80</li>
  <li>Kiwi: 35,90</li>
  <li>Extra: 35,90</li>
  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>
 </ul>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800931" inlineid="_9fdab955-2013-4f45-828a-8b0d0d913f82">
   <img src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0069.JPG" alt="" align="undefined">
  </amedia-embed></p>
 <p><b>Les ogsĂĽ: </b><a href="https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125" rel="Follow">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p>
 <p><b>Friele/Evergood filterkaffe 250 g</b></p>
 <ul>
  <li>Extra: 69,00</li>
  <li>Kiwi: 44,90</li>
  <li>Rema 1000: 44,90</li>
  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>
 </ul>
 <p><b>Twist</b></p>
 <ul>
  <li>Extra: 99,00</li>
  <li>Rema 1000: 99,00</li>
  <li>Kiwi: 59,90</li>
  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>
 </ul>
 <p>Som nevnt er det ogsü prisforskjeller pü meierismør.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2383366" inlineid="_8ea475d4-bc92-4542-bbd8-f581cbd4bde9">
   <img src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1744377664000/nett/2025/4/11/15/5_95_910549+IMG_9229.jpg" alt="" align="undefined">
  </amedia-embed></p>
 <p><b>Les ogsĂĽ: </b><a href="https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888" rel="Follow">Her er Narvesen og 7-Eleven helt stengt</a></p>
 <h2><span>– Akkurat det vi trenger</span></h2>
 <p>Til og med lettmelken fra Tine har ulik pris nĂĽ. Det er svĂŚrt sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p>
 <p>Men pü akkurat lettmelken ligger Extra nü femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p>
 <p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p>
 <p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre pü øret.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800934" inlineid="_b88f3d60-4800-4d3e-8140-4473c107673d">
   <img src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0038.JPG" alt="" align="undefined">
  </amedia-embed></p>
 <p><amedia-embed inlineid="363ef053ada8204d">
   <a href="https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407</a>
  </amedia-embed></p>
 <h2>– Bare sunt</h2>
 <p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p>
 <p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre pü pris, helt pü øret.</p>
 <p>Slik sett mener Silkoset det er positivt at det nĂĽ er noen forskjeller.</p>
 <p>– Dette er bare sunt, sier hun.</p>
 <p>Slik er prisforskjellene pü melk og smør:</p>
 <p><b>Meierismør, Tine, 500 g</b></p>
 <ul>
  <li>Extra: 62,90</li>
  <li>Rema 1000: 62,90</li>
  <li>Kiwi: 59,90</li>
  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>
 </ul>
 <p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p>
 <ul>
  <li>Extra: 20,40</li>
  <li>Rema 1000: 19,90</li>
  <li>Kiwi: 19,90</li>
  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>
 </ul>
 <h2>Rema 1000: – Tilbake til normalpris</h2>
 <p>VĂĽr julekampanje varer helt frem til nyttĂĽr.</p>
 <p>Rema 1000 er dyrere enn büde Kiwi og Extra pü Gräddost. De er dyrere enn Kiwi pü smør.</p>
 <p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p>
 <p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p>
 <p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>
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 <h2>– Smør er sesongprodukt</h2>
 <p>Ifølge Extra var prisen deres pü smør 62,90 før priskrigen.</p>
 <p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p>
 <p>Men det har de ikke nĂĽ. Extra er tre kroner dyrere enn Kiwi.</p>
 <p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p>
 <p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p>
 <p>Med unntak av smørprisen har Kiwi latt vÌre ü skru opp prisen pü priskrigvarene Nettavisen sjekket.</p>
 <p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>
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      <span>ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.</span>
      
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    <span aria-hidden="true" class="article-byline-prefix">Av </span><a aria-label="Kontakt Erik Molland" class="article-byline-author" href="/vis/journalist/erik.molland@nettavisen.no" itemprop="url" rel="author">
   

  <span class="article-byline-name" itemprop="name">Erik Molland</span>
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          En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.
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       <div class="brick-c-cpKPuu article-body"> <span class="owner-publication">(<a href="https://www.nettavisen.no">Nettavisen</a>)</span> <amedia-placeholder index="0" wordcount="0" /><p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p><amedia-placeholder index="1" wordcount="26" /><p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p><amedia-placeholder index="2" wordcount="43" /><h2><span>Stort prishopp på smør</span></h2><p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p><amedia-placeholder index="3" wordcount="72" /><p>Men nå er prisen skrudd kraftig opp igjen.</p><amedia-placeholder index="4" wordcount="80" /><p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.</p><amedia-placeholder index="5" wordcount="113" /><p>Smørprisen her ligget jevnt på 39,90 helt siden 21. oktober da<a href="https://www.nettavisen.no/okonomi/priskrigen-kutter-smorprisen-igjen/s/5-95-2741122" rel="Follow"> Rema 1000 kuttet, og Kiwi og Extra fulgte etter.</a></p><amedia-placeholder index="6" wordcount="133" /><p>Nå har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p><amedia-placeholder index="7" wordcount="150" /><p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p><amedia-placeholder index="8" wordcount="177" /><p><b>Les også: </b><a href="https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712" rel="Follow">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p><amedia-placeholder index="9" wordcount="191" /><h2><span>Prisene spriker</span></h2><p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p><amedia-placeholder index="10" wordcount="234" /><p><b>Gräddost, Tine, 380 g</b></p><ul>  <li>Rema 1000: 51,80</li>  <li>Kiwi: 35,90</li>  <li>Extra: 35,90</li>  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>  </ul>
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      <span>STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <p><b>Les ogsü: </b><a href="https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125" rel="Follow">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p><amedia-placeholder index="11" wordcount="248" /><p><b>Friele/Evergood filterkaffe 250 g</b></p><ul>  <li>Extra: 69,00</li>  <li>Kiwi: 44,90</li>  <li>Rema 1000: 44,90</li>  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>  </ul><p><b>Twist</b></p><ul>  <li>Extra: 99,00</li>  <li>Rema 1000: 99,00</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>  </ul><p>Som nevnt er det ogsü prisforskjeller pü meierismør.</p>
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      <span>BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <p><b>Les også: </b><a href="https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888" rel="Follow">Her er Narvesen og 7-Eleven helt stengt</a></p><amedia-placeholder index="12" wordcount="270" /><h2><span>– Akkurat det vi trenger</span></h2><p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p><amedia-placeholder index="13" wordcount="296" /><p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p><amedia-placeholder index="14" wordcount="319" /><p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p><amedia-placeholder index="15" wordcount="332" /><p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>
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      <span>DYREST: NĂĽ er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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<h2>– Bare sunt</h2><p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p><amedia-placeholder index="16" wordcount="362" /><p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p><amedia-placeholder index="17" wordcount="389" /><p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p><amedia-placeholder index="18" wordcount="402" /><p>– Dette er bare sunt, sier hun.</p><amedia-placeholder index="19" wordcount="409" /><p>Slik er prisforskjellene på melk og smør:</p><amedia-placeholder index="20" wordcount="416" /><p><b>Meierismør, Tine, 500 g</b></p><ul>  <li>Extra: 62,90</li>  <li>Rema 1000: 62,90</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>  </ul><p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p><ul>  <li>Extra: 20,40</li>  <li>Rema 1000: 19,90</li>  <li>Kiwi: 19,90</li>  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>  </ul><h2>Rema 1000: – Tilbake til normalpris</h2><p>Vår julekampanje varer helt frem til nyttår.</p><amedia-placeholder index="21" wordcount="433" /><p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p><amedia-placeholder index="22" wordcount="451" /><p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p><amedia-placeholder index="23" wordcount="472" /><p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p><amedia-placeholder index="24" wordcount="495" /><p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>
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      <span>DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <h2>– Smør er sesongprodukt</h2><p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p><amedia-placeholder index="25" wordcount="534" /><p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p><amedia-placeholder index="26" wordcount="573" /><p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p><amedia-placeholder index="27" wordcount="586" /><p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p><amedia-placeholder index="28" wordcount="598" /><p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p><amedia-placeholder index="29" wordcount="633" /><p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p><amedia-placeholder index="30" wordcount="649" /><p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>
    
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   "article_id" : 64141,
   "author" : "Erik Molland",
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   "content" : "Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.\n\nOgså lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.\n\n## Stort prishopp på smør\n\nMeierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 \\(pakke på 500 gram\\) hos Kiwi, Rema 1000 og Extra.\n\nMen nå er prisen skrudd kraftig opp igjen.\n\nSammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.\n\nSmørprisen her ligget jevnt på 39,90 helt siden 21. oktober da[ Rema 1000 kuttet, og Kiwi og Extra fulgte etter.](https://www.nettavisen.no/okonomi/priskrigen-kutter-smorprisen-igjen/s/5-95-2741122)\n\nNå har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.\n\nRema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.\n\n## Prisene spriker\n\nDe såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.\n\n**Gräddost, Tine, 380 g**\n\n- Rema 1000: 51,80\n- Kiwi: 35,90\n- Extra: 35,90\n- Prisforskjell: 15,90 kroner / 44 prosent\n\n**Friele/Evergood filterkaffe 250 g**\n\n- Extra: 69,00\n- Kiwi: 44,90\n- Rema 1000: 44,90\n- Prisforskjell: 25,00 kroner / 56 prosent\n\n**Twist**\n\n- Extra: 99,00\n- Rema 1000: 99,00\n- Kiwi: 59,90\n- Prisforskjell: 40,00 kroner / 68 prosent\n\nSom nevnt er det også prisforskjeller på meierismør.\n\n## – Akkurat det vi trenger\n\nTil og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.\n\nMen på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.\n\n– Prisforskjeller er akkurat det vi trenger, sier BI\\-professor Ragnhild Silkoset til Nettavisen.\n\nVanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.\n\nSmartembed for https://www.nettavisen.no/api/graff/v1/component/enkel\\-poll?id=72407\n\n## – Bare sunt\n\n– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.\n\nNettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.\n\nSlik sett mener Silkoset det er positivt at det nå er noen forskjeller.\n\n– Dette er bare sunt, sier hun.\n\nSlik er prisforskjellene på melk og smør:\n\n**Meierismør, Tine, 500 g**\n\n- Extra: 62,90\n- Rema 1000: 62,90\n- Kiwi: 59,90\n- Prisforskjell: 3,00 kroner / 5 prosent\n\n**Tine Lettmelk, 0,5 %, 1 l.**\n\n- Extra: 20,40\n- Rema 1000: 19,90\n- Kiwi: 19,90\n- Prisforskjell: 0,50 kroner / 2,5 prosent\n\n## Rema 1000: – Tilbake til normalpris\n\nVår julekampanje varer helt frem til nyttår.\n\nRema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.\n\n*– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?*\n\n– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.\n\n– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.\n\n## – Smør er sesongprodukt\n\nIfølge Extra var prisen deres på smør 62,90 før priskrigen.\n\n– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.\n\nMen det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.\n\n*– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?*\n\n– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.\n\nMed unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.\n\n– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.\n\nhttps://www.nettavisen.no/api/graff/v1/component/enkel\\-biografi?id=144076",
   "created_at" : "2025-12-30 09:04:14",
   "id" : 86891,
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   "image_url" : "http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/16/IMG_0070.JPG",
   "image_url_normalized" : "http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/16/IMG_0070.JPG",
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   "metadata" : "{\"og\":{},\"raw_feed_item\":\"<item><title>Kjedene skrur opp prisen brutalt</title><link>https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557</link><description><![CDATA[En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.]]></description><pubDate>Tue, 30 Dec 2025 07:20:10 +0100</pubDate><api:modifiedDate>Tue, 30 Dec 2025 09:52:23 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-95-2800557</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p>\\n <p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p>\\n <h2><span>Stort prishopp på smør</span></h2>\\n <p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p>\\n <p>Men nå er prisen skrudd kraftig opp igjen.</p>\\n <p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.</p>\\n <p>Smørprisen her ligget jevnt på 39,90 helt siden 21. oktober da<a href=\\\"https://www.nettavisen.no/okonomi/priskrigen-kutter-smorprisen-igjen/s/5-95-2741122\\\" rel=\\\"Follow\\\"> Rema 1000 kuttet, og Kiwi og Extra fulgte etter.</a></p>\\n <p>Nå har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p>\\n <p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p>\\n <p><b>Les også: </b><a href=\\\"https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712\\\" rel=\\\"Follow\\\">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p>\\n <h2><span>Prisene spriker</span></h2>\\n <p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p>\\n <p><b>Gräddost, Tine, 380 g</b></p>\\n <ul>\\n  <li>Rema 1000: 51,80</li>\\n  <li>Kiwi: 35,90</li>\\n  <li>Extra: 35,90</li>\\n  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>\\n </ul>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800931\\\" inlineid=\\\"_9fdab955-2013-4f45-828a-8b0d0d913f82\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0069.JPG\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <p><b>Les også: </b><a href=\\\"https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125\\\" rel=\\\"Follow\\\">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p>\\n <p><b>Friele/Evergood filterkaffe 250 g</b></p>\\n <ul>\\n  <li>Extra: 69,00</li>\\n  <li>Kiwi: 44,90</li>\\n  <li>Rema 1000: 44,90</li>\\n  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>\\n </ul>\\n <p><b>Twist</b></p>\\n <ul>\\n  <li>Extra: 99,00</li>\\n  <li>Rema 1000: 99,00</li>\\n  <li>Kiwi: 59,90</li>\\n  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>\\n </ul>\\n <p>Som nevnt er det også prisforskjeller på meierismør.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2383366\\\" inlineid=\\\"_8ea475d4-bc92-4542-bbd8-f581cbd4bde9\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1744377664000/nett/2025/4/11/15/5_95_910549+IMG_9229.jpg\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <p><b>Les også: </b><a href=\\\"https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888\\\" rel=\\\"Follow\\\">Her er Narvesen og 7-Eleven helt stengt</a></p>\\n <h2><span>– Akkurat det vi trenger</span></h2>\\n <p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p>\\n <p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p>\\n <p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p>\\n <p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800934\\\" inlineid=\\\"_b88f3d60-4800-4d3e-8140-4473c107673d\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0038.JPG\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <p><amedia-embed inlineid=\\\"363ef053ada8204d\\\">\\n   <a href=\\\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407\\\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407</a>\\n  </amedia-embed></p>\\n <h2>– Bare sunt</h2>\\n <p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p>\\n <p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p>\\n <p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p>\\n <p>– Dette er bare sunt, sier hun.</p>\\n <p>Slik er prisforskjellene på melk og smør:</p>\\n <p><b>Meierismør, Tine, 500 g</b></p>\\n <ul>\\n  <li>Extra: 62,90</li>\\n  <li>Rema 1000: 62,90</li>\\n  <li>Kiwi: 59,90</li>\\n  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>\\n </ul>\\n <p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p>\\n <ul>\\n  <li>Extra: 20,40</li>\\n  <li>Rema 1000: 19,90</li>\\n  <li>Kiwi: 19,90</li>\\n  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>\\n </ul>\\n <h2>Rema 1000: – Tilbake til normalpris</h2>\\n <p>Vår julekampanje varer helt frem til nyttår.</p>\\n <p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p>\\n <p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p>\\n <p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p>\\n <p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800937\\\" inlineid=\\\"_6ba74965-6f13-40af-aa33-ccba73e246fb\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020308000/nett/2025/12/29/15/IMG_0027.JPG\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <h2>– Smør er sesongprodukt</h2>\\n <p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p>\\n <p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p>\\n <p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p>\\n <p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p>\\n <p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p>\\n <p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p>\\n <p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>\\n <p><amedia-embed inlineid=\\\"8667f06093fc55cc\\\">\\n   <a href=\\\"https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076\\\">https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076</a>\\n  </amedia-embed></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/16/IMG_0070.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767084781199/nett/2025/12/29/16/IMG_0070.JPG\\\" 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tabindex=\"-1\" width=\"auto\">\n            </img></a>\n            <challenge-ad class=\"lp_challengetop\" data-positive=\"\" labeled=\"false\" position=\"challengetop\">\n            </challenge-ad>\n        </div>\n    </amedia-branding>\n    <nav aria-label=\"Hovedmeny\">\n        <div class=\"menubar-wrapper\">\n            <amedia-menubar class=\"menubar \">\n                <ul class=\"lp_toplinks\">\n                    <li><a href=\"/meninger/\">Meninger</a></li>\n                    <li><a href=\"/sport/\">Sport</a></li>\n                    <li><a href=\"https://www.tk.no/vis/lokalfotball\">Lokalfotball</a></li>\n                    <li><a href=\"https://www.tk.no/podkast\">Podkast</a></li>\n                    <li><a href=\"https://www.tk.no/vis/tema/oppgaver\">Hjernetrim</a></li>\n                    <li><a href=\"https://www.amediaannonse.no/vare-aviser/tk\">Annonsering</a></li>\n                </ul>\n                    <amedia-include class=\"plussalt-button\" manifest=\"https://services.api.no/api/mozart/v1/plus-alt-module/manifest\" param-negative=\"\" param-site=\"www.tk.no\" />\n                <amedia-menutrigger class=\" lp_menutrigger   alfa-menu\">\n                    <button aria-controls=\"amediamenu\" aria-expanded=\"false\" aria-label=\"Åpne hovedmeny\">\n                        <svg id=\"Layer_1\" version=\"1.1\" viewBox=\"-4 -4 60 34\" x=\"0px\" xmlns=\"http://www.w3.org/2000/svg\" y=\"0px\">\n                            <path d=\"M0,2.71H36c27.12,0,13.56,43.39-2.71,27.12L0,0\" />\n                            <path d=\"M0,16.27H36\" />\n                            <path d=\"M0,30.91H36c27.12,0,13.56-43.39-2.71-27.12L0,33.63\" />\n                        </svg>\n                        <span class=\"button-text\">Meny</span>\n                    </button>\n                </amedia-menutrigger>            </amedia-menubar>\n        </div>\n        <amedia-menu-container>\n            <div aria-hidden=\"true\" class=\"amedia-menu\" id=\"amediamenu\">\n                <div class=\"columns\">\n                    <div class=\"column column3\">\n                        \n                        \n                        <div class=\"searchbox\">\n                            <form action=\"/sok\" class=\"large\">\n                                <brick-input data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n                                \n                                <brick-input data-type=\"submit\" data-value=\"Søk\" />\n                            </form>\n                        </div>            <h2>Aktuelle temaer</h2>\n                        <ul class=\"topics lp_topics\">\n                                <li><a href=\"/f/5-51-813062\">Dette finner du på tk.no</a></li>\n                                <li><a href=\"/sykehussaken/\">Sykehussaken</a></li>\n                                <li><a href=\"/kbk\">KBK</a></li>\n                                <li><a href=\"/meninger/\">Meninger</a></li>\n                                <li><a href=\"https://www.tk.no/vis/annonsekjop/\">Kjøp annonse</a></li>\n                        </ul>\n                            <h3 class=\"epaper-header\">Papiravisen</h3>\n                            <div class=\"epaper-list\">\n                                <div class=\"epaper epaper-current\">\n                                        <a class=\"epaper-link\" href=\"//eavis.tk.no\">\n                                            <img alt=\"Gå til eAvis\" class=\"epaper-image\" loading=\"lazy\" src=\"//www.e-pages.dk/tidenskrav/4446/teasers/small.jpg\">\n                                            <div class=\"epaper-text\">\n                                                <p class=\"epaper-title\">Papiravisen (eAvis)</p>\n                                            </div>\n                                        </img></a>\n                                </div>\n                                    <div class=\"epapers\">\n                                        <a aria-label=\"Gå til www.tk.no sin eAvis aviskiosk\" class=\"epapers-link\" href=\"https://www.tk.no/vis/aviskiosk\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7058/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8224/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4904/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20094/teasers/small.jpg\">\n                                            <div class=\"epapers-text\">\n                                                <span class=\"epapers-label\">ny!</span>\n                                                <p class=\"epapers-title\">eAviser fra hele landet</p>\n                                            </div>\n                                        </img></img></img></img></a>\n                                    </div>\n                            </div>\n                    </div>\n                    <div class=\"column column4\">\n                        <div class=\"amedia-abomenu\">\n                            <ul>\n                                <h2>Abonnement</h2>\n                                    <li><a href=\"//www.tk.no/abo/\">Min Side</a>\n                                    <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n                                    <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n                                    <li><a href=\"//www.tk.no/vis/info/qa\">Ofte stilte spørsmål</a>\n                            </li></li></li></li></ul>\n                        </div>\n                            <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n                              <span class=\"ung1520-tag\">NYHET</span>\n                              <div class=\"ung1520-text\">\n                                <div>\n                                  <h2 class=\"ung1520-title\">UNG 15-20</h2>\n                                  <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n                                </div>\n                                <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n                                  <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" 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</defs>\n                                </svg>\n                                <a class=\"content\" href=\"https://www.alt.no?amedia_referrer=www.tk.no\">\n                                    <span>ALT</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 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6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                    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</a>\n                                    </dd>\n                                    <dd>\n                                        <a class=\"phone\" href=\"tel:06501\">\n                                            <span>06501</span>\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a href=\"mailto:redaksjonen@tk.no\">\n                                            redaksjonen@tk.no\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a class=\"tipsLink\" href=\"/vis/info/tips-oss\">\n                                            Send tips her</a>\n                        \n                                    </dd>\n                                </dl>\n                            </div>\n                        </div>\n                        <div class=\"customer-service\">\n                            <h2>Kundeservice</h2>\n                            <ul class=\"panel\">\n                                <li><a class=\"phone\" href=\"tel:77 60 45 28\"><span>77 60 45 28</span></a></li>\n                                <li><a href=\"/vis/info/kontakt-kundesenteret\">Trenger du hjelp? Ta kontakt med oss her 💬</a></li>\n                            </ul>\n                        </div>            <div class=\"advertising\">\n                            <h2>Annonsering</h2>\n                            <ul class=\"panel\">\n                                <li><a href=\"/avisrubrikk\">Rubrikkannonse</a></li>\n                                <li><a href=\"https://www.amediaannonse.no/vare-aviser/tk\">Bedrift</a></li>\n                            </ul>\n                        </div>\n                    </div>\n                    <div class=\"column column2\">\n                        <div class=\"share\">\n                            <h2>Del med oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a class=\"uploadimage\" href=\"https://www.tk.no/vis/info/tips-oss\">Send oss bilde</a>\n                                </li>\n                                <li>\n                                    <a class=\"addevent\" href=\"https://www.tk.no/kalenderskjema/\">Legg til arrangement</a>\n                                </li>\n                                <li>\n                                    <a class=\"sendgreet\" href=\"/vis/personalia/\">Send hilsen</a>\n                                </li>\n                                <li>\n                                    <a class=\"writeletter\" href=\"/vis/skrivinnlegg/\">Skriv leserbrev</a>\n                                </li>\n                                <li>\n                                    <a class=\"videoupload\" href=\"https://www.tk.no/vis/info/tips-oss\">Send oss video</a>\n                                </li>\n                            </ul>\n                        </div>\n                        \n                        <div class=\"follow\">\n                            <h2>Følg oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a aria-label=\"Følg oss på facebook\" class=\"facebook\" href=\"https://www.facebook.com/tidenskrav\" />\n                                </li>\n                                <li>\n                                    <a aria-label=\"Følg oss på twitter\" class=\"twitter\" href=\"https://twitter.com/tidenskrav\" />\n                                </li>\n                                <li>\n                                    <a aria-label=\"Følg oss på instagram\" class=\"instagram\" href=\"https://instagram.com/tidenskrav\" />\n                                </li>\n                            </ul>\n                        </div>\n                    </div>\n                </div>\n                <div class=\"classifieds lp_services\">\n                    <a href=\"https://www.tk.no/vis/eiendomtilsalgs\">\n                        <img alt=\"Gå til eiendom til salgs\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-eiendom.svg\" width=\"20\" />\n                        Eiendom\n                    </a>\n                    <a href=\"https://www.tk.no/vis/stillingledig\">\n                        <img alt=\"Gå til stillingsannonser\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-stillingledig.svg\" width=\"20\" />\n                        Stilling\n                    </a>\n                    <a href=\"https://www.tk.no/derdubor/\">\n                        <img alt=\"Gå til lokale bedrifter\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-derdubor.svg\" width=\"20\" />\n                        Lokale bedrifter\n                    </a>\n                </div>\n                <div class=\"bigmenu-bottom\">\n                    <div class=\"atoz\">\n                        <h2>A til Å</h2>\n                        <ul class=\"panel\">\n                            <li><a href=\"https://www.tk.no/vis/annonsekjop/\">Annonsering for bedrifter</a>\n                            <li><a href=\"/vis/info/ansatte\">Ansatte</a>\n                            <li><a href=\"/bildeserier/\">Bildeserier</a>\n                            <li><a href=\"/vis/eiendomtilsalgs\">Bolig til salgs</a>\n                            <li><a href=\"https://www.direktesport.no/?amedia_referrer=www.tk.no\">Direktesport</a>\n                            <li><a href=\"/vis/dodsannonser/\">Dødsannonser</a>\n                            <li><a href=\"/bolig/\">Eiendom</a>\n                            <li><a href=\"https://www.tk.no/vis/personalia/\">Folk</a>\n                            <li><a href=\"https://www.tk.no/incoming/5-51-763965.html\">Havna</a>\n                            <li><a href=\"https://www.tk.no/vis/tema/oppgaver\">Hjernetrim</a>\n                            <li><a href=\"https://www.tk.no/incoming/5-51-1252225.html\">Kalender</a>\n                            <li><a href=\"https://www.amedia.no/jobb-hos-oss\">Karriere i Amedia</a>\n                            <li><a href=\"https://www.1881.no/Kart/?utm_source=amedia_meny&amp;utm_medium=lenke&amp;utm_content=kart&amp;utm_campaign=amedia\">Kart</a>\n                            <li><a href=\"/korona\">Korona</a>\n                            <li><a href=\"/kultur/\">Kultur</a>\n                            <li><a href=\"/fotball/live/\">Live fotball</a>\n                            <li><a href=\"https://soknad.sparebankstiftelsen.no/amedia\">Lokalavisenes søknadsordning</a>\n                            <li><a href=\"/derdubor/\">Lokale bedrifter</a>\n                            <li><a href=\"https://avisretur.di.no/#!/logg-inn\">Løssalg</a>\n                            <li><a href=\"/meninger/\">Meninger</a>\n                            <li><a href=\"/motor/\">Motor</a>\n                            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                     <li><a href=\"http://www.auraavis.no/\">Aura Avis</a>\n                        </li></ul>\n                    </div>\n                </div>\n            </div>        </amedia-menu-container>\n    </nav>\n</header>\n\n\n\n      <!-- AMEDIA-COMPONENT-END -->\n        \n\n\n\n        <div class=\"maelstrom-wrapper\">\n            \n            \n            \n\n            \n\n            <main id=\"main-content-begin\">\n                  \n      <!-- AMEDIA-COMPONENT-START -->\n      \n<link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/bazaar.css\" rel=\"stylesheet\" /><link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/adeffects.css\" rel=\"stylesheet\" />\n      <bazaar-config />\n\n<article class=\"alfa-theme story article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story okonomi   \" itemprop=\"mainEntity\" itemscope=\"itemscope\" 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is-rendered=\"true\"><a aria-label=\"Emne 1: Smør\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/smør\" role=\"link\" tabindex=\"0\">Smør</a></brick-tag-v0>\n      </li>\n    </ul>\n    \n    <div class=\"title-wrap brick-c-eWHWbH\">\n      <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n        \n        Kjedene skrur opp prisen brutalt\n      </h1>\n    </div>\n  \n\n    <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:1920 / 1280;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"1280\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=3A81C3 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"1280\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=3A81C3 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.</span>\n      \n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n        \n  <address aria-label=\"Journalist\" class=\"article-meta-byline brick-c-gsyPiU story-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n    <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><a aria-label=\"Kontakt Erik Molland\" class=\"article-byline-author\" href=\"/vis/journalist/erik.molland@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Erik Molland</span>\n    </a>\n  </address>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-30T08:52:23.000Z\" data-display-date=\"30.12.25 09:52\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-30T08:52:23.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>30.12.25 09:52</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-30T07:20:10.000+0100\" data-display-date=\"30.12.25 07:20\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-30T07:20:10.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>30.12.25 07:20</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Kjedene skrur opp prisen brutalt\" data-url=\"https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n    <div class=\"lead-text-wrap brick-c-bRpTKa\">\n      <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n          \n          En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.\n      </p>\n    </div>\n  \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\"> <span class=\"owner-publication\">(<a href=\"https://www.nettavisen.no\">Nettavisen</a>)</span> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p><amedia-placeholder index=\"1\" wordcount=\"26\" /><p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p><amedia-placeholder index=\"2\" wordcount=\"43\" /><h2><span>Stort prishopp på smør</span></h2><p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p><amedia-placeholder index=\"3\" wordcount=\"72\" /><p>Men nå er prisen skrudd kraftig opp igjen.</p><amedia-placeholder index=\"4\" wordcount=\"80\" /><p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke med smør. Dette er helt ekstreme prisøkninger. I prosent har prisen økt med mellom 50 og 58 prosent.</p><amedia-placeholder index=\"5\" wordcount=\"113\" /><p>Smørprisen her ligget jevnt på 39,90 helt siden 21. oktober da<a href=\"https://www.nettavisen.no/okonomi/priskrigen-kutter-smorprisen-igjen/s/5-95-2741122\" rel=\"Follow\"> Rema 1000 kuttet, og Kiwi og Extra fulgte etter.</a></p><amedia-placeholder index=\"6\" wordcount=\"133\" /><p>Nå har Kiwi satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p><amedia-placeholder index=\"7\" wordcount=\"150\" /><p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p><amedia-placeholder index=\"8\" wordcount=\"177\" /><p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712\" rel=\"Follow\">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p><amedia-placeholder index=\"9\" wordcount=\"191\" /><h2><span>Prisene spriker</span></h2><p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p><amedia-placeholder index=\"10\" wordcount=\"234\" /><p><b>Gräddost, Tine, 380 g</b></p><ul>  <li>Rema 1000: 51,80</li>  <li>Kiwi: 35,90</li>  <li>Extra: 35,90</li>  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>  </ul>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=B87FA8 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=B87FA8 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125\" rel=\"Follow\">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p><amedia-placeholder index=\"11\" wordcount=\"248\" /><p><b>Friele/Evergood filterkaffe 250 g</b></p><ul>  <li>Extra: 69,00</li>  <li>Kiwi: 44,90</li>  <li>Rema 1000: 44,90</li>  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>  </ul><p><b>Twist</b></p><ul>  <li>Extra: 99,00</li>  <li>Rema 1000: 99,00</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>  </ul><p>Som nevnt er det også prisforskjeller på meierismør.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:4032 / 2268;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"2268\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=77ABAE 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"2268\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=77ABAE 1200w\" style=\"--brick-image-ratio: 4032 / 2268;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888\" rel=\"Follow\">Her er Narvesen og 7-Eleven helt stengt</a></p><amedia-placeholder index=\"12\" wordcount=\"270\" /><h2><span>– Akkurat det vi trenger</span></h2><p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p><amedia-placeholder index=\"13\" wordcount=\"296\" /><p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p><amedia-placeholder index=\"14\" wordcount=\"319\" /><p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p><amedia-placeholder index=\"15\" wordcount=\"332\" /><p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:4032 / 3024;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=9E1551 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"3024\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=9E1551 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>DYREST: Nå er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  \n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-poll_v_\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-poll_v_\" itemprop=\"name\" />\n        <meta content=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407\" itemprop=\"url\" />\n        \n<graff-enkel-poll data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"72407\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.tk.no\" />\n\n    </amedia-smartembed>\n<h2>– Bare sunt</h2><p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p><amedia-placeholder index=\"16\" wordcount=\"362\" /><p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p><amedia-placeholder index=\"17\" wordcount=\"389\" /><p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p><amedia-placeholder index=\"18\" wordcount=\"402\" /><p>– Dette er bare sunt, sier hun.</p><amedia-placeholder index=\"19\" wordcount=\"409\" /><p>Slik er prisforskjellene på melk og smør:</p><amedia-placeholder index=\"20\" wordcount=\"416\" /><p><b>Meierismør, Tine, 500 g</b></p><ul>  <li>Extra: 62,90</li>  <li>Rema 1000: 62,90</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>  </ul><p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p><ul>  <li>Extra: 20,40</li>  <li>Rema 1000: 19,90</li>  <li>Kiwi: 19,90</li>  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>  </ul><h2>Rema 1000: – Tilbake til normalpris</h2><p>Vår julekampanje varer helt frem til nyttår.</p><amedia-placeholder index=\"21\" wordcount=\"433\" /><p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p><amedia-placeholder index=\"22\" wordcount=\"451\" /><p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p><amedia-placeholder index=\"23\" wordcount=\"472\" /><p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p><amedia-placeholder index=\"24\" wordcount=\"495\" /><p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:4032 / 3024;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=E74B87 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"3024\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=E74B87 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <h2>– Smør er sesongprodukt</h2><p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p><amedia-placeholder index=\"25\" wordcount=\"534\" /><p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p><amedia-placeholder index=\"26\" wordcount=\"573\" /><p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p><amedia-placeholder index=\"27\" wordcount=\"586\" /><p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p><amedia-placeholder index=\"28\" wordcount=\"598\" /><p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p><amedia-placeholder index=\"29\" wordcount=\"633\" /><p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p><amedia-placeholder index=\"30\" wordcount=\"649\" /><p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-graff\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-graff\" itemprop=\"name\" />\n        <meta content=\"https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076\" itemprop=\"url\" />\n        \n<graff-enkel-biografi data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"144076\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.tk.no\" />\n\n    </amedia-smartembed>\n\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom article-okonomi-section\">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Smør\" data-link=\"/tag/smør\" data-size=\"small\" data-text=\"Smør\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Smør\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/smør\" role=\"link\" tabindex=\"0\">Smør</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Kiwi\" data-link=\"/tag/kiwi\" data-size=\"small\" data-text=\"Kiwi\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Kiwi\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/kiwi\" role=\"link\" tabindex=\"0\">Kiwi</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Rema 1000\" data-link=\"/tag/rema-1000\" data-size=\"small\" data-text=\"Rema 1000\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Rema 1000\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/rema-1000\" role=\"link\" tabindex=\"0\">Rema 1000</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Extra\" data-link=\"/tag/extra\" data-size=\"small\" data-text=\"Extra\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Extra\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/extra\" role=\"link\" tabindex=\"0\">Extra</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 5: Kaffe\" data-link=\"/tag/kaffe\" data-size=\"small\" data-text=\"Kaffe\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 5: Kaffe\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/kaffe\" role=\"link\" tabindex=\"0\">Kaffe</a></brick-tag-v0>\n      </li>\n    </ul>\n  \n      <!-- Commercial label bottom -->\n      \n      <!-- Call to action button for Meninger/Opinion -->\n       <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n  <div id=\"fb-root\" />\n  \n\n  <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/tidenskrav\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n    </div>\n    \n  </div>\n</article>\n\n      <!-- AMEDIA-COMPONENT-END -->\n                  \n                  <footer class=\"maelstrom-article-footer\">\n\n        <div class=\"footer-items\">\n        <amedia-show-topic-dialog 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480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/29/15/Krogens%252Bmbler%252B-%252Bhjemme%252Bhos%252BKatharina%252BMaurstad%252Bog%252BJonas%252BLarsen%252Bp%252Bgarden%252B%252BPlassen%252Bi%252BVg.bin\" data-srcsize=\"480\" data-width=\"8256\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"5504\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/29/15/Krogens%252Bmbler%252B-%252Bhjemme%252Bhos%252BKatharina%252BMaurstad%252Bog%252BJonas%252BLarsen%252Bp%252Bgarden%252B%252BPlassen%252Bi%252BVg.bin\" style=\"--brick-image-ratio: 8256 / 5504;\" width=\"8256\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-dqv9wk3c1ue\" role=\"graphics-symbol\">\n    <title id=\"title-dqv9wk3c1ue\" style=\"display: inline;\">Artikkelen er for abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div></div>\n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Fyller gjerne huset med Krogenæsmøbler: –⁠ Tullete at slike møbler går på billigsalg</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-51-1792037\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"11\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:55;\n        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data-srcsize=\"480\" data-width=\"6016\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4016\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/27/23/_DSC5396.JPG\" style=\"--brick-image-ratio: 6016 / 4016;\" width=\"6016\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg 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   "source_updated_at" : "2025-12-30 06:20:10",
   "summary" : "En pakke smør har økt i pris med 20 til 23 kroner hos Rema, Kiwi og Extra.",
   "tags" : null,
   "title" : "Kjedene skrur opp prisen brutalt",
   "twitter_title" : null,
   "version" : 2
}
Version 1 2025-12-30 07:51:35
Rema, Extra, Kiwi: Massive prisøkninger
NEW PLUS
Author: Erik Molland Published: 2025-12-30 06:20:10 Updated: 2025-12-30 06:20:10
📝 Summary

Hos Rema 1000 og Extra er smøret dyrere enn før priskrigen. Ogsü andre varer er kraftig opp.

📄 Full Content (4259 chars)

Flere varer som har vÌrt med i priskrigen før jul er nü skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.

Ogsü lettmelk fra Tine har fütt en prisøkning, men bare hos Extra, ikke hos de to andre.

Stort prishopp pü smør

Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget pü 39,90 (pakke pü 500 gram) hos Kiwi, Rema 1000 og Extra.

Men nĂĽ er prisen skrudd kraftig opp igjen.

Sammenlignet med prisene før jul er økningen pü mellom 20 og 23 kroner per pakke. Det tilsvarer en prisøkning pü mellom 50 og 58 prosent.

Kiwi har nü satt prisen til 59,90. Det er samme pris som før det priskuttet i november.

Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.

Prisene spriker

De sükalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier ü følge hverandre pü øret nür det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nü er det klare forskjeller.

Gräddost, Tine, 380 g

  • Rema 1000: 51,80
  • Kiwi: 35,90
  • Extra: 35,90
  • Prisforskjell: 15,90 kroner / 44 prosent

Friele/Evergood filterkaffe 250 g

  • Extra: 69,00
  • Kiwi: 44,90
  • Rema 1000: 44,90
  • Prisforskjell: 25,00 kroner / 56 prosent

Twist

  • Extra: 99,00
  • Rema 1000: 99,00
  • Kiwi: 59,90
  • Prisforskjell: 40,00 kroner / 68 prosent

Som nevnt er det ogsü prisforskjeller pü meierismør.

– Akkurat det vi trenger

Til og med lettmelken fra Tine har ulik pris nĂĽ. Det er svĂŚrt sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.

Men pü akkurat lettmelken ligger Extra nü femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.

– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.

Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre pü øret.

Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407

– Bare sunt

– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.

Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre pü pris, helt pü øret.

Slik sett mener Silkoset det er positivt at det nĂĽ er noen forskjeller.

– Dette er bare sunt, sier hun.

Slik er prisforskjellene pü melk og smør:

Meierismør, Tine, 500 g

  • Extra: 62,90
  • Rema 1000: 62,90
  • Kiwi: 59,90
  • Prisforskjell: 3,00 kroner / 5 prosent

Tine Lettmelk, 0,5 %, 1 l.

  • Extra: 20,40
  • Rema 1000: 19,90
  • Kiwi: 19,90
  • Prisforskjell: 0,50 kroner / 2,5 prosent

Rema 1000: – Tilbake til normalpris

VĂĽr julekampanje varer helt frem til nyttĂĽr.

Rema 1000 er dyrere enn büde Kiwi og Extra pü Gräddost. De er dyrere enn Kiwi pü smør.

– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?

– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.

– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.

– Smør er sesongprodukt

Ifølge Extra var prisen deres pü smør 62,90 før priskrigen.

– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.

Men det har de ikke nĂĽ. Extra er tre kroner dyrere enn Kiwi.

– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?

– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.

Med unntak av smørprisen har Kiwi latt vÌre ü skru opp prisen pü priskrigvarene Nettavisen sjekket.

– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.

https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076

🔍 All Metadata (JSON)
{
   "og" : {},
   "raw_feed_item" : "<item><title>Rema, Extra, Kiwi: Massive prisøkninger</title><link>https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557</link><description><![CDATA[Hos Rema 1000 og Extra er smøret dyrere enn før priskrigen. Også andre varer er kraftig opp.]]></description><pubDate>Tue, 30 Dec 2025 07:20:10 +0100</pubDate><api:modifiedDate>Tue, 30 Dec 2025 07:20:10 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\"false\">5-95-2800557</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\n <p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p>\n <p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p>\n <h2><span>Stort prishopp på smør</span></h2>\n <p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p>\n <p>Men nå er prisen skrudd kraftig opp igjen.</p>\n <p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke. Det tilsvarer en prisøkning på mellom 50 og 58 prosent.</p>\n <p>Kiwi har nå satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p>\n <p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p>\n <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712\" rel=\"Follow\">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p>\n <h2><span>Prisene spriker</span></h2>\n <p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p>\n <p><b>Gräddost, Tine, 380 g</b></p>\n <ul>\n  <li>Rema 1000: 51,80</li>\n  <li>Kiwi: 35,90</li>\n  <li>Extra: 35,90</li>\n  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>\n </ul>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800931\" inlineid=\"_9fdab955-2013-4f45-828a-8b0d0d913f82\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0069.JPG\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125\" rel=\"Follow\">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p>\n <p><b>Friele/Evergood filterkaffe 250 g</b></p>\n <ul>\n  <li>Extra: 69,00</li>\n  <li>Kiwi: 44,90</li>\n  <li>Rema 1000: 44,90</li>\n  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>\n </ul>\n <p><b>Twist</b></p>\n <ul>\n  <li>Extra: 99,00</li>\n  <li>Rema 1000: 99,00</li>\n  <li>Kiwi: 59,90</li>\n  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>\n </ul>\n <p>Som nevnt er det også prisforskjeller på meierismør.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2383366\" inlineid=\"_8ea475d4-bc92-4542-bbd8-f581cbd4bde9\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1744377664000/nett/2025/4/11/15/5_95_910549+IMG_9229.jpg\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888\" rel=\"Follow\">Her er Narvesen og 7-Eleven helt stengt</a></p>\n <h2><span>– Akkurat det vi trenger</span></h2>\n <p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p>\n <p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p>\n <p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p>\n <p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800934\" inlineid=\"_b88f3d60-4800-4d3e-8140-4473c107673d\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0038.JPG\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <p><amedia-embed inlineid=\"363ef053ada8204d\">\n   <a href=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407</a>\n  </amedia-embed></p>\n <h2>– Bare sunt</h2>\n <p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p>\n <p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p>\n <p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p>\n <p>– Dette er bare sunt, sier hun.</p>\n <p>Slik er prisforskjellene på melk og smør:</p>\n <p><b>Meierismør, Tine, 500 g</b></p>\n <ul>\n  <li>Extra: 62,90</li>\n  <li>Rema 1000: 62,90</li>\n  <li>Kiwi: 59,90</li>\n  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>\n </ul>\n <p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p>\n <ul>\n  <li>Extra: 20,40</li>\n  <li>Rema 1000: 19,90</li>\n  <li>Kiwi: 19,90</li>\n  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>\n </ul>\n <h2>Rema 1000: – Tilbake til normalpris</h2>\n <p>Vår julekampanje varer helt frem til nyttår.</p>\n <p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p>\n <p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p>\n <p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p>\n <p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800937\" inlineid=\"_6ba74965-6f13-40af-aa33-ccba73e246fb\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020308000/nett/2025/12/29/15/IMG_0027.JPG\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <h2>– Smør er sesongprodukt</h2>\n <p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p>\n <p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p>\n <p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p>\n <p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p>\n <p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p>\n <p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p>\n <p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>\n <p><amedia-embed inlineid=\"8667f06093fc55cc\">\n   <a href=\"https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076\">https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076</a>\n  </amedia-embed></p>\n</div>]]></api:body><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG\" /><api:description><![CDATA[ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.]]></api:description><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:description><![CDATA[BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0038.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0038.JPG\" /><api:description><![CDATA[DYREST: Nå er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0027.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0027.JPG\" /><api:description><![CDATA[DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\" /><api:description><![CDATA[STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0037.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0037.JPG\" /><api:description /><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\" /><api:description><![CDATA[BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0038.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0038.JPG\" /><api:description><![CDATA[DYREST: Nå er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\" /><api:description><![CDATA[STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0027.JPG\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0027.JPG\" /><api:description><![CDATA[DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup></item>"
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📰 Original Feed Item XML
<item><title>Rema, Extra, Kiwi: Massive prisøkninger</title><link>https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557</link><description><![CDATA[Hos Rema 1000 og Extra er smøret dyrere enn før priskrigen. Ogsü andre varer er kraftig opp.]]></description><pubDate>Tue, 30 Dec 2025 07:20:10 +0100</pubDate><api:modifiedDate>Tue, 30 Dec 2025 07:20:10 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink="false">5-95-2800557</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>
 <p>Flere varer som har vÌrt med i priskrigen før jul er nü skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p>
 <p>Ogsü lettmelk fra Tine har fütt en prisøkning, men bare hos Extra, ikke hos de to andre.</p>
 <h2><span>Stort prishopp pü smør</span></h2>
 <p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget pü 39,90 (pakke pü 500 gram) hos Kiwi, Rema 1000 og Extra.</p>
 <p>Men nĂĽ er prisen skrudd kraftig opp igjen.</p>
 <p>Sammenlignet med prisene før jul er økningen pü mellom 20 og 23 kroner per pakke. Det tilsvarer en prisøkning pü mellom 50 og 58 prosent.</p>
 <p>Kiwi har nü satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p>
 <p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p>
 <p><b>Les også: </b><a href="https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712" rel="Follow">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p>
 <h2><span>Prisene spriker</span></h2>
 <p>De sükalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier ü følge hverandre pü øret nür det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nü er det klare forskjeller.</p>
 <p><b>Gräddost, Tine, 380 g</b></p>
 <ul>
  <li>Rema 1000: 51,80</li>
  <li>Kiwi: 35,90</li>
  <li>Extra: 35,90</li>
  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>
 </ul>
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 <p><b>Les ogsĂĽ: </b><a href="https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125" rel="Follow">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p>
 <p><b>Friele/Evergood filterkaffe 250 g</b></p>
 <ul>
  <li>Extra: 69,00</li>
  <li>Kiwi: 44,90</li>
  <li>Rema 1000: 44,90</li>
  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>
 </ul>
 <p><b>Twist</b></p>
 <ul>
  <li>Extra: 99,00</li>
  <li>Rema 1000: 99,00</li>
  <li>Kiwi: 59,90</li>
  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>
 </ul>
 <p>Som nevnt er det ogsü prisforskjeller pü meierismør.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2383366" inlineid="_8ea475d4-bc92-4542-bbd8-f581cbd4bde9">
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 <p><b>Les ogsĂĽ: </b><a href="https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888" rel="Follow">Her er Narvesen og 7-Eleven helt stengt</a></p>
 <h2><span>– Akkurat det vi trenger</span></h2>
 <p>Til og med lettmelken fra Tine har ulik pris nĂĽ. Det er svĂŚrt sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p>
 <p>Men pü akkurat lettmelken ligger Extra nü femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p>
 <p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p>
 <p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre pü øret.</p>
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  </amedia-embed></p>
 <h2>– Bare sunt</h2>
 <p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p>
 <p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre pü pris, helt pü øret.</p>
 <p>Slik sett mener Silkoset det er positivt at det nĂĽ er noen forskjeller.</p>
 <p>– Dette er bare sunt, sier hun.</p>
 <p>Slik er prisforskjellene pü melk og smør:</p>
 <p><b>Meierismør, Tine, 500 g</b></p>
 <ul>
  <li>Extra: 62,90</li>
  <li>Rema 1000: 62,90</li>
  <li>Kiwi: 59,90</li>
  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>
 </ul>
 <p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p>
 <ul>
  <li>Extra: 20,40</li>
  <li>Rema 1000: 19,90</li>
  <li>Kiwi: 19,90</li>
  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>
 </ul>
 <h2>Rema 1000: – Tilbake til normalpris</h2>
 <p>VĂĽr julekampanje varer helt frem til nyttĂĽr.</p>
 <p>Rema 1000 er dyrere enn büde Kiwi og Extra pü Gräddost. De er dyrere enn Kiwi pü smør.</p>
 <p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p>
 <p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p>
 <p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>
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 <h2>– Smør er sesongprodukt</h2>
 <p>Ifølge Extra var prisen deres pü smør 62,90 før priskrigen.</p>
 <p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p>
 <p>Men det har de ikke nĂĽ. Extra er tre kroner dyrere enn Kiwi.</p>
 <p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p>
 <p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p>
 <p>Med unntak av smørprisen har Kiwi latt vÌre ü skru opp prisen pü priskrigvarene Nettavisen sjekket.</p>
 <p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>
 <p><amedia-embed inlineid="8667f06093fc55cc">
   <a href="https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076">https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076</a>
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</div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG" /><api:description><![CDATA[ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.]]></api:description><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg" /><api:description><![CDATA[BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos 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<article class="alfa-theme story article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story okonomi   " itemprop="mainEntity" itemscope="itemscope" itemtype="http://schema.org/NewsArticle">
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 1: Smør" data-link="/tag/smør" data-size="large" data-text="Smør" data-version="prominent" is-rendered="true"><a aria-label="Emne 1: Smør" data-size="large" data-version="prominent" href="/tag/smør" role="link" tabindex="0">Smør</a></brick-tag-v0>
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        Rema, Extra, Kiwi: Massive prisøkninger
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      <span>ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.</span>
      
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    <span aria-hidden="true" class="article-byline-prefix">Av </span><a aria-label="Kontakt Erik Molland" class="article-byline-author" href="/vis/journalist/erik.molland@nettavisen.no" itemprop="url" rel="author">
   

  <span class="article-byline-name" itemprop="name">Erik Molland</span>
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        <div class="article-meta-published"><brick-published-v4 brick-component="brick-published" class="brick-c-iNstTK" data-datetime="2025-12-30T07:20:10.000+0100" data-display-date="30.12.25 07:20" data-itemprop="datePublished" data-label="Publisert:" is-rendered="is-rendered"><time datetime="2025-12-30T07:20:10.000+0100" itemprop="datePublished"><span>Publisert: </span>30.12.25 07:20</time></brick-published-v4></div>
        
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      <brick-share brick-component="brick-share" data-copy-error="Kunne ikke kopiere lenken, prøv å kopiere manuelt" data-copy-success="Lenken er kopiert" data-title="Rema, Extra, Kiwi: Massive prisøkninger" data-url="https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557" is-rendered="true"><brick-button-v9 brick-component="brick-button" class="brick-c-kXTBsl" data-adplabel="brick_share_button" data-adpvalue="share" data-aria-label="Åpner system dialog for å dele, eller kopierer lenken" data-icon-id="share" data-label="Del" data-size="medium" data-version="secondary" is-rendered="is-rendered"><button aria-label="Åpner system dialog for å dele, eller kopierer lenken" class="brick-c-bjvSxS" data-adp-clicklabel="brick_share_button" data-adp-clickvalue="share">
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      <brick-share brick-component="brick-share" data-copy-error="Kunne ikke kopiere lenken, prøv ü kopiere manuelt" data-copy-success="Lenken er kopiert" data-url="https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557" data-version="copy" is-rendered="true"><brick-button-v9 brick-component="brick-button" class="brick-c-kXTBsl" data-adplabel="brick_share_button" data-adpvalue="copy" data-aria-label="Kopierer lenke til utklippstavlen" data-icon-id="share-url" data-label="Kopier" data-size="medium" data-version="secondary" is-rendered="is-rendered"><button aria-label="Kopierer lenke til utklippstavlen" class="brick-c-bjvSxS" data-adp-clicklabel="brick_share_button" data-adp-clickvalue="copy">
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          Hos Rema 1000 og Extra er smøret dyrere enn før priskrigen. Ogsü andre varer er kraftig opp.
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       <div class="brick-c-cpKPuu article-body"> <span class="owner-publication">(<a href="https://www.nettavisen.no">Nettavisen</a>)</span> <amedia-placeholder index="0" wordcount="0" /><p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p><amedia-placeholder index="1" wordcount="26" /><p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p><amedia-placeholder index="2" wordcount="43" /><h2><span>Stort prishopp på smør</span></h2><p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p><amedia-placeholder index="3" wordcount="72" /><p>Men nå er prisen skrudd kraftig opp igjen.</p><amedia-placeholder index="4" wordcount="80" /><p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke. Det tilsvarer en prisøkning på mellom 50 og 58 prosent.</p><amedia-placeholder index="5" wordcount="105" /><p>Kiwi har nå satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p><amedia-placeholder index="6" wordcount="122" /><p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p><amedia-placeholder index="7" wordcount="149" /><p><b>Les også: </b><a href="https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712" rel="Follow">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p><amedia-placeholder index="8" wordcount="163" /><h2><span>Prisene spriker</span></h2><p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p><amedia-placeholder index="9" wordcount="206" /><p><b>Gräddost, Tine, 380 g</b></p><ul>  <li>Rema 1000: 51,80</li>  <li>Kiwi: 35,90</li>  <li>Extra: 35,90</li>  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>  </ul>
<div class="amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv" style="--brick-image-ratio:1920 / 1280;">
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      <span>STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <p><b>Les ogsü: </b><a href="https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125" rel="Follow">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p><amedia-placeholder index="10" wordcount="220" /><p><b>Friele/Evergood filterkaffe 250 g</b></p><ul>  <li>Extra: 69,00</li>  <li>Kiwi: 44,90</li>  <li>Rema 1000: 44,90</li>  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>  </ul><p><b>Twist</b></p><ul>  <li>Extra: 99,00</li>  <li>Rema 1000: 99,00</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>  </ul><p>Som nevnt er det ogsü prisforskjeller pü meierismør.</p>
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      <span>BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <p><b>Les også: </b><a href="https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888" rel="Follow">Her er Narvesen og 7-Eleven helt stengt</a></p><amedia-placeholder index="11" wordcount="242" /><h2><span>– Akkurat det vi trenger</span></h2><p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p><amedia-placeholder index="12" wordcount="268" /><p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p><amedia-placeholder index="13" wordcount="291" /><p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p><amedia-placeholder index="14" wordcount="304" /><p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>
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      <span>DYREST: NĂĽ er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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<h2>– Bare sunt</h2><p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p><amedia-placeholder index="15" wordcount="334" /><p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p><amedia-placeholder index="16" wordcount="361" /><p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p><amedia-placeholder index="17" wordcount="374" /><p>– Dette er bare sunt, sier hun.</p><amedia-placeholder index="18" wordcount="381" /><p>Slik er prisforskjellene på melk og smør:</p><amedia-placeholder index="19" wordcount="388" /><p><b>Meierismør, Tine, 500 g</b></p><ul>  <li>Extra: 62,90</li>  <li>Rema 1000: 62,90</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>  </ul><p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p><ul>  <li>Extra: 20,40</li>  <li>Rema 1000: 19,90</li>  <li>Kiwi: 19,90</li>  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>  </ul><h2>Rema 1000: – Tilbake til normalpris</h2><p>Vår julekampanje varer helt frem til nyttår.</p><amedia-placeholder index="20" wordcount="405" /><p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p><amedia-placeholder index="21" wordcount="423" /><p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p><amedia-placeholder index="22" wordcount="444" /><p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p><amedia-placeholder index="23" wordcount="467" /><p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>
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      <span>DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <h2>– Smør er sesongprodukt</h2><p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p><amedia-placeholder index="24" wordcount="506" /><p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p><amedia-placeholder index="25" wordcount="545" /><p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p><amedia-placeholder index="26" wordcount="558" /><p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p><amedia-placeholder index="27" wordcount="570" /><p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p><amedia-placeholder index="28" wordcount="605" /><p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p><amedia-placeholder index="29" wordcount="621" /><p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>
    
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      <li class="brick-c-kZLXGY">
      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 1: Smør" data-link="/tag/smør" data-size="small" data-text="Smør" data-version="capsule" is-rendered="true"><a aria-label="Emne 1: Smør" data-size="small" data-version="capsule" href="/tag/smør" role="link" tabindex="0">Smør</a></brick-tag-v0>
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 2: Kiwi" data-link="/tag/kiwi" data-size="small" data-text="Kiwi" data-version="capsule" is-rendered="true"><a aria-label="Emne 2: Kiwi" data-size="small" data-version="capsule" href="/tag/kiwi" role="link" tabindex="0">Kiwi</a></brick-tag-v0>
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 3: Rema 1000" data-link="/tag/rema-1000" data-size="small" data-text="Rema 1000" data-version="capsule" is-rendered="true"><a aria-label="Emne 3: Rema 1000" data-size="small" data-version="capsule" href="/tag/rema-1000" role="link" tabindex="0">Rema 1000</a></brick-tag-v0>
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 4: Extra" data-link="/tag/extra" data-size="small" data-text="Extra" data-version="capsule" is-rendered="true"><a aria-label="Emne 4: Extra" data-size="small" data-version="capsule" href="/tag/extra" role="link" tabindex="0">Extra</a></brick-tag-v0>
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 5: Kaffe" data-link="/tag/kaffe" data-size="small" data-text="Kaffe" data-version="capsule" is-rendered="true"><a aria-label="Emne 5: Kaffe" data-size="small" data-version="capsule" href="/tag/kaffe" role="link" tabindex="0">Kaffe</a></brick-tag-v0>
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   "content" : "Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.\n\nOgså lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.\n\n## Stort prishopp på smør\n\nMeierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 \\(pakke på 500 gram\\) hos Kiwi, Rema 1000 og Extra.\n\nMen nå er prisen skrudd kraftig opp igjen.\n\nSammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke. Det tilsvarer en prisøkning på mellom 50 og 58 prosent.\n\nKiwi har nå satt prisen til 59,90. Det er samme pris som før det priskuttet i november.\n\nRema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.\n\n## Prisene spriker\n\nDe såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.\n\n**Gräddost, Tine, 380 g**\n\n- Rema 1000: 51,80\n- Kiwi: 35,90\n- Extra: 35,90\n- Prisforskjell: 15,90 kroner / 44 prosent\n\n**Friele/Evergood filterkaffe 250 g**\n\n- Extra: 69,00\n- Kiwi: 44,90\n- Rema 1000: 44,90\n- Prisforskjell: 25,00 kroner / 56 prosent\n\n**Twist**\n\n- Extra: 99,00\n- Rema 1000: 99,00\n- Kiwi: 59,90\n- Prisforskjell: 40,00 kroner / 68 prosent\n\nSom nevnt er det også prisforskjeller på meierismør.\n\n## – Akkurat det vi trenger\n\nTil og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.\n\nMen på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.\n\n– Prisforskjeller er akkurat det vi trenger, sier BI\\-professor Ragnhild Silkoset til Nettavisen.\n\nVanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.\n\nSmartembed for https://www.nettavisen.no/api/graff/v1/component/enkel\\-poll?id=72407\n\n## – Bare sunt\n\n– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.\n\nNettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.\n\nSlik sett mener Silkoset det er positivt at det nå er noen forskjeller.\n\n– Dette er bare sunt, sier hun.\n\nSlik er prisforskjellene på melk og smør:\n\n**Meierismør, Tine, 500 g**\n\n- Extra: 62,90\n- Rema 1000: 62,90\n- Kiwi: 59,90\n- Prisforskjell: 3,00 kroner / 5 prosent\n\n**Tine Lettmelk, 0,5 %, 1 l.**\n\n- Extra: 20,40\n- Rema 1000: 19,90\n- Kiwi: 19,90\n- Prisforskjell: 0,50 kroner / 2,5 prosent\n\n## Rema 1000: – Tilbake til normalpris\n\nVår julekampanje varer helt frem til nyttår.\n\nRema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.\n\n*– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?*\n\n– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.\n\n– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.\n\n## – Smør er sesongprodukt\n\nIfølge Extra var prisen deres på smør 62,90 før priskrigen.\n\n– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.\n\nMen det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.\n\n*– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?*\n\n– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.\n\nMed unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.\n\n– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.\n\nhttps://www.nettavisen.no/api/graff/v1/component/enkel\\-biografi?id=144076",
   "created_at" : "2025-12-30 07:51:35",
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   "image_url" : "http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG",
   "image_url_normalized" : "http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG",
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   "metadata" : "{\"og\":{},\"raw_feed_item\":\"<item><title>Rema, Extra, Kiwi: Massive prisøkninger</title><link>https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557</link><description><![CDATA[Hos Rema 1000 og Extra er smøret dyrere enn før priskrigen. Også andre varer er kraftig opp.]]></description><pubDate>Tue, 30 Dec 2025 07:20:10 +0100</pubDate><api:modifiedDate>Tue, 30 Dec 2025 07:20:10 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-95-2800557</guid><dc:creator>Erik Molland</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p>\\n <p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p>\\n <h2><span>Stort prishopp på smør</span></h2>\\n <p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p>\\n <p>Men nå er prisen skrudd kraftig opp igjen.</p>\\n <p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke. Det tilsvarer en prisøkning på mellom 50 og 58 prosent.</p>\\n <p>Kiwi har nå satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p>\\n <p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p>\\n <p><b>Les også: </b><a href=\\\"https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712\\\" rel=\\\"Follow\\\">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p>\\n <h2><span>Prisene spriker</span></h2>\\n <p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p>\\n <p><b>Gräddost, Tine, 380 g</b></p>\\n <ul>\\n  <li>Rema 1000: 51,80</li>\\n  <li>Kiwi: 35,90</li>\\n  <li>Extra: 35,90</li>\\n  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>\\n </ul>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800931\\\" inlineid=\\\"_9fdab955-2013-4f45-828a-8b0d0d913f82\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0069.JPG\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <p><b>Les også: </b><a href=\\\"https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125\\\" rel=\\\"Follow\\\">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p>\\n <p><b>Friele/Evergood filterkaffe 250 g</b></p>\\n <ul>\\n  <li>Extra: 69,00</li>\\n  <li>Kiwi: 44,90</li>\\n  <li>Rema 1000: 44,90</li>\\n  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>\\n </ul>\\n <p><b>Twist</b></p>\\n <ul>\\n  <li>Extra: 99,00</li>\\n  <li>Rema 1000: 99,00</li>\\n  <li>Kiwi: 59,90</li>\\n  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>\\n </ul>\\n <p>Som nevnt er det også prisforskjeller på meierismør.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2383366\\\" inlineid=\\\"_8ea475d4-bc92-4542-bbd8-f581cbd4bde9\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1744377664000/nett/2025/4/11/15/5_95_910549+IMG_9229.jpg\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <p><b>Les også: </b><a href=\\\"https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888\\\" rel=\\\"Follow\\\">Her er Narvesen og 7-Eleven helt stengt</a></p>\\n <h2><span>– Akkurat det vi trenger</span></h2>\\n <p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p>\\n <p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p>\\n <p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p>\\n <p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800934\\\" inlineid=\\\"_b88f3d60-4800-4d3e-8140-4473c107673d\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020307000/nett/2025/12/29/15/IMG_0038.JPG\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <p><amedia-embed inlineid=\\\"363ef053ada8204d\\\">\\n   <a href=\\\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407\\\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407</a>\\n  </amedia-embed></p>\\n <h2>– Bare sunt</h2>\\n <p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p>\\n <p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p>\\n <p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p>\\n <p>– Dette er bare sunt, sier hun.</p>\\n <p>Slik er prisforskjellene på melk og smør:</p>\\n <p><b>Meierismør, Tine, 500 g</b></p>\\n <ul>\\n  <li>Extra: 62,90</li>\\n  <li>Rema 1000: 62,90</li>\\n  <li>Kiwi: 59,90</li>\\n  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>\\n </ul>\\n <p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p>\\n <ul>\\n  <li>Extra: 20,40</li>\\n  <li>Rema 1000: 19,90</li>\\n  <li>Kiwi: 19,90</li>\\n  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>\\n </ul>\\n <h2>Rema 1000: – Tilbake til normalpris</h2>\\n <p>Vår julekampanje varer helt frem til nyttår.</p>\\n <p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p>\\n <p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p>\\n <p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p>\\n <p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2800937\\\" inlineid=\\\"_6ba74965-6f13-40af-aa33-ccba73e246fb\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1767020308000/nett/2025/12/29/15/IMG_0027.JPG\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <h2>– Smør er sesongprodukt</h2>\\n <p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p>\\n <p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p>\\n <p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p>\\n <p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p>\\n <p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p>\\n <p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p>\\n <p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>\\n <p><amedia-embed inlineid=\\\"8667f06093fc55cc\\\">\\n   <a href=\\\"https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076\\\">https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076</a>\\n  </amedia-embed></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/16/IMG_0070.JPG\\\" /><api:description><![CDATA[ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.]]></api:description><api:credit><![CDATA[null]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg\\\" /><api:description><![CDATA[BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0038.JPG\\\" /><api:multimediaGroup 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url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\\\" /><api:description><![CDATA[STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0037.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0037.JPG\\\" /><api:description /><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure 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litt dyrere hos Extra enn hos Kiwi og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0069.JPG\\\" /><api:description><![CDATA[STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1767080822062/nett/2025/12/29/15/IMG_0027.JPG\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia 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12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #006FA8; --random-x: 41%; --random-y: 47%; --animation-duration: 11s; --animation-delay: -1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div>\n        <div class=\"amedia-branding-inner\">\n            <a aria-label=\"Gå til Tidens Krav hovedside\" class=\"lp_logo logo\" href=\"/\" tabindex=\"0\">\n                <img alt=\"\" height=\"80\" loading=\"eager\" src=\"//assets.acdn.no/local/v3/publications/www.tk.no/gfx/small-positive.svg\" tabindex=\"-1\" width=\"auto\">\n            </img></a>\n            <challenge-ad class=\"lp_challengetop\" data-positive=\"\" labeled=\"false\" position=\"challengetop\">\n            </challenge-ad>\n        </div>\n    </amedia-branding>\n    <nav 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action=\"/sok\" class=\"large\">\n                                <brick-input data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n                                \n                                <brick-input data-type=\"submit\" data-value=\"Søk\" />\n                            </form>\n                        </div>            <h2>Aktuelle temaer</h2>\n                        <ul class=\"topics lp_topics\">\n                                <li><a href=\"/f/5-51-813062\">Dette finner du på tk.no</a></li>\n                                <li><a href=\"/sykehussaken/\">Sykehussaken</a></li>\n                                <li><a href=\"/kbk\">KBK</a></li>\n                                <li><a href=\"/meninger/\">Meninger</a></li>\n                                <li><a href=\"https://www.tk.no/vis/annonsekjop/\">Kjøp annonse</a></li>\n                        </ul>\n                            <h3 class=\"epaper-header\">Papiravisen</h3>\n                            <div class=\"epaper-list\">\n                                <div class=\"epaper epaper-current\">\n                                        <a class=\"epaper-link\" href=\"//eavis.tk.no\">\n                                            <img alt=\"Gå til eAvis\" class=\"epaper-image\" loading=\"lazy\" src=\"//www.e-pages.dk/tidenskrav/4446/teasers/small.jpg\">\n                                            <div class=\"epaper-text\">\n                                                <p class=\"epaper-title\">Papiravisen (eAvis)</p>\n                                            </div>\n                                        </img></a>\n                                </div>\n                                    <div class=\"epapers\">\n                                        <a aria-label=\"Gå til www.tk.no sin eAvis aviskiosk\" class=\"epapers-link\" href=\"https://www.tk.no/vis/aviskiosk\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7058/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8224/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4904/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20094/teasers/small.jpg\">\n                                            <div class=\"epapers-text\">\n                                                <span class=\"epapers-label\">ny!</span>\n                                                <p class=\"epapers-title\">eAviser fra hele landet</p>\n                                            </div>\n                                        </img></img></img></img></a>\n                                    </div>\n                            </div>\n                    </div>\n                    <div class=\"column column4\">\n                        <div class=\"amedia-abomenu\">\n                            <ul>\n                                <h2>Abonnement</h2>\n                                    <li><a href=\"//www.tk.no/abo/\">Min Side</a>\n                                    <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n                                    <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n                                    <li><a href=\"//www.tk.no/vis/info/qa\">Ofte stilte spørsmål</a>\n                            </li></li></li></li></ul>\n                        </div>\n                            <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n                              <span class=\"ung1520-tag\">NYHET</span>\n                              <div class=\"ung1520-text\">\n                                <div>\n                                  <h2 class=\"ung1520-title\">UNG 15-20</h2>\n                                  <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n                                </div>\n                                <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n                                  <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                  <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                </svg>\n                              </div>\n                            </a>\n                            <div class=\"plussaltmenu lp_plussalt\">\n                                <svg class=\"plussalt-logo\" id=\"plussalt-header-logo\" viewBox=\"0 0 200 145\" xmlns=\"http://www.w3.org/2000/svg\">\n                                   <g clip-path=\"url(#clip0)\">\n                                      <path d=\"M195.253 144.999H25.1103c-2.6202 0-4.7468-2.123-4.7468-4.739V66.163h9.4936v69.358H190.516V29.5884H65.809v-9.4777h129.454c2.62 0 4.746 2.123 4.746 4.7388V140.251c-.009 2.625-2.136 4.748-4.756 4.748z\" />\n                                      <path d=\"M99.7579 64.3737v50.0523H88.0334v-6.767c-1.576 2.511-3.8164 4.473-6.7215 5.904-2.905 1.431-5.829 2.152-8.772 2.152-3.8069 0-7.2815-.702-10.4334-2.095-3.1613-1.393-5.867-3.308-8.1264-5.743-2.2595-2.436-4.0158-5.223-5.2689-8.3788-1.2532-3.1466-1.8797-6.5112-1.8797-10.0937 0-3.5068.6265-6.8525 1.8797-10.0465 1.2531-3.1845 3.0094-5.9994 5.2689-8.4257 2.2594-2.4358 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<span>ALT</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n                                    </clipPath>\n                                </defs>\n                            </svg>\n                            </span>\n                                </a>\n                                <a class=\"content\" href=\"https://www.direktesport.no?amedia_referrer=www.tk.no\">\n                                    <span>Direktesport</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 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</defs>\n                            </svg>\n                            </span>\n                                </a>\n                                <a class=\"content\" href=\"https://www.untold.app?amedia_referrer=www.tk.no\">\n                                    <span>Untold</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n                                    </clipPath>\n                                </defs>\n                            </svg>\n                            </span>\n                                </a>\n                            </div>        </div>\n                    <div class=\"column column1\">\n                        <div class=\"tip-us\">\n                            <h2>Tips oss!</h2>\n                            <div class=\"panel\">\n                                <dl>\n                                    <dd>\n                                        <a href=\"sms:2005\">\n                                            <em>TKTIPS</em> til\n                                            <em>2005</em>\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a class=\"phone\" href=\"tel:06501\">\n                                            <span>06501</span>\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a href=\"mailto:redaksjonen@tk.no\">\n                                            redaksjonen@tk.no\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a class=\"tipsLink\" href=\"/vis/info/tips-oss\">\n                                            Send tips her</a>\n                        \n                                    </dd>\n                                </dl>\n                            </div>\n                        </div>\n                        <div class=\"customer-service\">\n                            <h2>Kundeservice</h2>\n                            <ul class=\"panel\">\n                                <li><a class=\"phone\" href=\"tel:77 60 45 28\"><span>77 60 45 28</span></a></li>\n                                <li><a href=\"/vis/info/kontakt-kundesenteret\">Trenger du hjelp? Ta kontakt med oss her 💬</a></li>\n                            </ul>\n                        </div>            <div class=\"advertising\">\n                            <h2>Annonsering</h2>\n                            <ul class=\"panel\">\n                                <li><a href=\"/avisrubrikk\">Rubrikkannonse</a></li>\n                                <li><a href=\"https://www.amediaannonse.no/vare-aviser/tk\">Bedrift</a></li>\n                            </ul>\n                        </div>\n                    </div>\n                    <div class=\"column column2\">\n                        <div class=\"share\">\n                            <h2>Del med oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a class=\"uploadimage\" href=\"https://www.tk.no/vis/info/tips-oss\">Send oss bilde</a>\n                                </li>\n                                <li>\n                                    <a class=\"addevent\" href=\"https://www.tk.no/kalenderskjema/\">Legg til arrangement</a>\n                                </li>\n                                <li>\n                                    <a class=\"sendgreet\" href=\"/vis/personalia/\">Send hilsen</a>\n                                </li>\n                                <li>\n                                    <a class=\"writeletter\" href=\"/vis/skrivinnlegg/\">Skriv leserbrev</a>\n                                </li>\n                                <li>\n                                    <a class=\"videoupload\" href=\"https://www.tk.no/vis/info/tips-oss\">Send oss video</a>\n                                </li>\n                            </ul>\n                        </div>\n                        \n                        <div class=\"follow\">\n                            <h2>Følg oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a aria-label=\"Følg oss på facebook\" class=\"facebook\" href=\"https://www.facebook.com/tidenskrav\" />\n                                </li>\n                                <li>\n                                    <a aria-label=\"Følg oss på twitter\" class=\"twitter\" href=\"https://twitter.com/tidenskrav\" />\n                                </li>\n                                <li>\n                                    <a aria-label=\"Følg oss på instagram\" class=\"instagram\" href=\"https://instagram.com/tidenskrav\" />\n                                </li>\n                            </ul>\n                        </div>\n                    </div>\n                </div>\n                <div class=\"classifieds lp_services\">\n                    <a href=\"https://www.tk.no/vis/eiendomtilsalgs\">\n                        <img alt=\"Gå til eiendom til salgs\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-eiendom.svg\" width=\"20\" />\n                        Eiendom\n                    </a>\n                    <a href=\"https://www.tk.no/vis/stillingledig\">\n                        <img alt=\"Gå til stillingsannonser\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-stillingledig.svg\" width=\"20\" />\n                        Stilling\n                    </a>\n                    <a href=\"https://www.tk.no/derdubor/\">\n                        <img alt=\"Gå til lokale bedrifter\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-derdubor.svg\" width=\"20\" />\n                        Lokale bedrifter\n                    </a>\n                </div>\n                <div class=\"bigmenu-bottom\">\n                    <div class=\"atoz\">\n                        <h2>A til Å</h2>\n                        <ul class=\"panel\">\n                            <li><a href=\"https://www.tk.no/vis/annonsekjop/\">Annonsering for bedrifter</a>\n                            <li><a href=\"/vis/info/ansatte\">Ansatte</a>\n                            <li><a href=\"/bildeserier/\">Bildeserier</a>\n                            <li><a href=\"/vis/eiendomtilsalgs\">Bolig til salgs</a>\n                            <li><a href=\"https://www.direktesport.no/?amedia_referrer=www.tk.no\">Direktesport</a>\n                            <li><a href=\"/vis/dodsannonser/\">Dødsannonser</a>\n                            <li><a href=\"/bolig/\">Eiendom</a>\n                            <li><a href=\"https://www.tk.no/vis/personalia/\">Folk</a>\n                            <li><a href=\"https://www.tk.no/incoming/5-51-763965.html\">Havna</a>\n                            <li><a href=\"https://www.tk.no/vis/tema/oppgaver\">Hjernetrim</a>\n                            <li><a href=\"https://www.tk.no/incoming/5-51-1252225.html\">Kalender</a>\n                            <li><a href=\"https://www.amedia.no/jobb-hos-oss\">Karriere i Amedia</a>\n                            <li><a href=\"https://www.1881.no/Kart/?utm_source=amedia_meny&amp;utm_medium=lenke&amp;utm_content=kart&amp;utm_campaign=amedia\">Kart</a>\n                            <li><a href=\"/korona\">Korona</a>\n                            <li><a href=\"/kultur/\">Kultur</a>\n                            <li><a href=\"/fotball/live/\">Live fotball</a>\n                            <li><a href=\"https://soknad.sparebankstiftelsen.no/amedia\">Lokalavisenes søknadsordning</a>\n                            <li><a href=\"/derdubor/\">Lokale bedrifter</a>\n                            <li><a href=\"https://avisretur.di.no/#!/logg-inn\">Løssalg</a>\n                            <li><a href=\"/meninger/\">Meninger</a>\n                            <li><a href=\"/motor/\">Motor</a>\n                            <li><a href=\"/n%C3%A6ring/\">Næring</a>\n                            <li><a href=\"/5-51-499.html\">Resultatservice</a>\n                            <li><a href=\"/sporten/\">Sport</a>\n                            <li><a href=\"/vis/stillingledig\">Stilling ledig</a>\n                            <li><a href=\"/video/\">TV</a>\n                            <li><a href=\"http://www.meetv.no/overview\">TV-program</a>\n                            <li><a href=\"/vis/info/tips-oss\">Tips oss</a>\n                            <li><a href=\"/vis/annonsearkiv/\">Ukas annonser</a>\n                            <li><a href=\"/video/\">Video</a>\n                        </li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></ul>\n                    </div>        <div class=\"other_publications\">\n                        <h2>Våre steder og aviser</h2>\n                        <ul class=\"panel\">\n                            <li><a href=\"http://www.auraavis.no/\">Aura Avis</a>\n                        </li></ul>\n                    </div>\n                </div>\n            </div>        </amedia-menu-container>\n    </nav>\n</header>\n\n\n\n      <!-- AMEDIA-COMPONENT-END -->\n        \n\n\n\n        <div class=\"maelstrom-wrapper\">\n            \n            \n            \n\n            \n\n            <main id=\"main-content-begin\">\n                  \n      <!-- AMEDIA-COMPONENT-START -->\n      \n<link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/bazaar.css\" rel=\"stylesheet\" /><link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/adeffects.css\" rel=\"stylesheet\" />\n      <bazaar-config />\n\n<article class=\"alfa-theme story article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story okonomi   \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n  <meta content=\"story\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"free\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#contentModel\" />\n\n<meta content=\"full\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#presentationMode\" />\n\n<meta content=\"5-95-2800557\" itemprop=\"identifier\" />\n\n\n  <meta content=\"Smør,Kiwi,Rema 1000,Extra,Kaffe,Pris,Dagligvare,Dagligvarer,\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#tags\" />\n\n  <div class=\"inner-article brick-c-iiMrlK\">\n    <!-- Default toppbanner-->\n    <div class=\"article--c-ejfDXW\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"toppbanner\" publication=\"www.tk.no\" /></div>\n    <!-- Default skyscraperads-->\n    <div class=\"article-skyscraper-left\">\n  <div class=\"article-skyscraper-left--inner skyscraper-ads-container-left\">\n    <div 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is-rendered=\"true\"><a aria-label=\"Emne 1: Smør\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/smør\" role=\"link\" tabindex=\"0\">Smør</a></brick-tag-v0>\n      </li>\n    </ul>\n    \n    <div class=\"title-wrap brick-c-eWHWbH\">\n      <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n        \n        Rema, Extra, Kiwi: Massive prisøkninger\n      </h1>\n    </div>\n  \n\n    <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:1920 / 1280;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"1280\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=3A81C3 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"1280\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=60F998 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/16/IMG_0070.JPG?chk=3A81C3 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>ULIK SMØRPRIS: Det er ikke ofte Kiwi og Rema 1000 har ulik smørpris.</span>\n      \n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n        \n  <address aria-label=\"Journalist\" class=\"article-meta-byline brick-c-gsyPiU story-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n    <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><a aria-label=\"Kontakt Erik Molland\" class=\"article-byline-author\" href=\"/vis/journalist/erik.molland@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Erik Molland</span>\n    </a>\n  </address>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-30T07:20:10.000+0100\" data-display-date=\"30.12.25 07:20\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-30T07:20:10.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>30.12.25 07:20</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Rema, Extra, Kiwi: Massive prisøkninger\" data-url=\"https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.tk.no/okonomi/smorprisen-opp-50-prosent-kiwi-slar-rema/s/5-95-2800557\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n    <div class=\"lead-text-wrap brick-c-bRpTKa\">\n      <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n          \n          Hos Rema 1000 og Extra er smøret dyrere enn før priskrigen. Også andre varer er kraftig opp.\n      </p>\n    </div>\n  \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\"> <span class=\"owner-publication\">(<a href=\"https://www.nettavisen.no\">Nettavisen</a>)</span> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>Flere varer som har vært med i priskrigen før jul er nå skrudd kraftig opp i pris. Det gjelder blant annet smør, kaffe, Gräddost og Twist.</p><amedia-placeholder index=\"1\" wordcount=\"26\" /><p>Også lettmelk fra Tine har fått en prisøkning, men bare hos Extra, ikke hos de to andre.</p><amedia-placeholder index=\"2\" wordcount=\"43\" /><h2><span>Stort prishopp på smør</span></h2><p>Meierismør fra Tine ble satt ned i pris i slutten av november og har siden det ligget på 39,90 (pakke på 500 gram) hos Kiwi, Rema 1000 og Extra.</p><amedia-placeholder index=\"3\" wordcount=\"72\" /><p>Men nå er prisen skrudd kraftig opp igjen.</p><amedia-placeholder index=\"4\" wordcount=\"80\" /><p>Sammenlignet med prisene før jul er økningen på mellom 20 og 23 kroner per pakke. Det tilsvarer en prisøkning på mellom 50 og 58 prosent.</p><amedia-placeholder index=\"5\" wordcount=\"105\" /><p>Kiwi har nå satt prisen til 59,90. Det er samme pris som før det priskuttet i november.</p><amedia-placeholder index=\"6\" wordcount=\"122\" /><p>Rema 1000 og Extra har skrudd opp enda mer, og her er prisen 62,90. Det er tre kroner mer enn det smørprisen var i midten av november.</p><amedia-placeholder index=\"7\" wordcount=\"149\" /><p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/slutt-for-joker-spar-og-bunnpris-butikker-det-er-med-tungt-hjerte/s/5-95-2794712\" rel=\"Follow\">Slutt for Joker-, Spar- og Bunnpris-butikker: – Det er med tungt hjerte</a></p><amedia-placeholder index=\"8\" wordcount=\"163\" /><h2><span>Prisene spriker</span></h2><p>De såkalte lavpriskjedene Kiwi, Rema 1000 og Extra pleier å følge hverandre på øret når det gjelder de fleste varene i butikken. Dette har vist seg i en lang rekke prisundersøkelser gjort blant annet i Nettavisen. Men akkurat nå er det klare forskjeller.</p><amedia-placeholder index=\"9\" wordcount=\"206\" /><p><b>Gräddost, Tine, 380 g</b></p><ul>  <li>Rema 1000: 51,80</li>  <li>Kiwi: 35,90</li>  <li>Extra: 35,90</li>  <li>Prisforskjell: 15,90 kroner / 44 prosent</li>  </ul>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:1920 / 1280;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"1280\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=B87FA8 1200w\" data-width=\"1920\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"1280\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=E80EDC 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0069.JPG?chk=B87FA8 1200w\" style=\"--brick-image-ratio: 1920 / 1280;\" width=\"1920\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>STOR PRISFORSKJELL: Eksakt samme kaffe har veldig ulik pris hos Extra og Rema 1000.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/rema-1000-og-grandiosa-arvinger-enorme-skatte-summer-flyttet-til-sveits/s/5-95-2770125\" rel=\"Follow\">Rema 1000- og Grandiosa-arvinger: Slipper unna enorme skatte-summer</a></p><amedia-placeholder index=\"10\" wordcount=\"220\" /><p><b>Friele/Evergood filterkaffe 250 g</b></p><ul>  <li>Extra: 69,00</li>  <li>Kiwi: 44,90</li>  <li>Rema 1000: 44,90</li>  <li>Prisforskjell: 25,00 kroner / 56 prosent</li>  </ul><p><b>Twist</b></p><ul>  <li>Extra: 99,00</li>  <li>Rema 1000: 99,00</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 40,00 kroner / 68 prosent</li>  </ul><p>Som nevnt er det også prisforskjeller på meierismør.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:4032 / 2268;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"2268\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=77ABAE 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"2268\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=D492D9 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/4/11/15/5_95_910549%2BIMG_9229.jpg?chk=77ABAE 1200w\" style=\"--brick-image-ratio: 4032 / 2268;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>BARE SUNT: Professor Ragnhild Silkoset mener det er positivt at prisene er ulike hos kjedene.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <p><b>Les også: </b><a href=\"https://www.nettavisen.no/okonomi/her-er-narvesen-og-7-eleven-helt-borte/s/5-95-2767888\" rel=\"Follow\">Her er Narvesen og 7-Eleven helt stengt</a></p><amedia-placeholder index=\"11\" wordcount=\"242\" /><h2><span>– Akkurat det vi trenger</span></h2><p>Til og med lettmelken fra Tine har ulik pris nå. Det er svært sjelden varer som dette har ulik pris hos Kiwi, Rema 100 og Extra.</p><amedia-placeholder index=\"12\" wordcount=\"268\" /><p>Men på akkurat lettmelken ligger Extra nå femti øre over i pris, det betyr at de er drøyt to prosent dyrere enn konkurrentene.</p><amedia-placeholder index=\"13\" wordcount=\"291\" /><p>– Prisforskjeller er akkurat det vi trenger, sier BI-professor Ragnhild Silkoset til Nettavisen.</p><amedia-placeholder index=\"14\" wordcount=\"304\" /><p>Vanligvis er situasjonen det motsatte, nemlig at kjedene følger hverandre på øret.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:4032 / 3024;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=9E1551 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"3024\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=6A2985 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0038.JPG?chk=9E1551 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>DYREST: Nå er lettmelk litt dyrere hos Extra enn hos Kiwi og Rema 1000.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  \n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-poll_v_\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-poll_v_\" itemprop=\"name\" />\n        <meta content=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=72407\" itemprop=\"url\" />\n        \n<graff-enkel-poll data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"72407\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.tk.no\" />\n\n    </amedia-smartembed>\n<h2>– Bare sunt</h2><p>– Det at alle har lik pris er noe vi ser i markeder som ikke fungerer, sier hun.</p><amedia-placeholder index=\"15\" wordcount=\"334\" /><p>Nettopp like priser er noe som har preget det norske dagligvaremarkedet. Lavpriskjedene Kiwi, Extra og Rema 1000 har som hovedregel fulgt hverandre på pris, helt på øret.</p><amedia-placeholder index=\"16\" wordcount=\"361\" /><p>Slik sett mener Silkoset det er positivt at det nå er noen forskjeller.</p><amedia-placeholder index=\"17\" wordcount=\"374\" /><p>– Dette er bare sunt, sier hun.</p><amedia-placeholder index=\"18\" wordcount=\"381\" /><p>Slik er prisforskjellene på melk og smør:</p><amedia-placeholder index=\"19\" wordcount=\"388\" /><p><b>Meierismør, Tine, 500 g</b></p><ul>  <li>Extra: 62,90</li>  <li>Rema 1000: 62,90</li>  <li>Kiwi: 59,90</li>  <li>Prisforskjell: 3,00 kroner / 5 prosent</li>  </ul><p><b>Tine Lettmelk, 0,5 %, 1 l.</b></p><ul>  <li>Extra: 20,40</li>  <li>Rema 1000: 19,90</li>  <li>Kiwi: 19,90</li>  <li>Prisforskjell: 0,50 kroner / 2,5 prosent</li>  </ul><h2>Rema 1000: – Tilbake til normalpris</h2><p>Vår julekampanje varer helt frem til nyttår.</p><amedia-placeholder index=\"20\" wordcount=\"405\" /><p>Rema 1000 er dyrere enn både Kiwi og Extra på Gräddost. De er dyrere enn Kiwi på smør.</p><amedia-placeholder index=\"21\" wordcount=\"423\" /><p><i>– Vil dere sette ned prisene? Og hvorfor har dere satt opp smørprisen til mer enn hva det var før priskrigen?</i></p><amedia-placeholder index=\"22\" wordcount=\"444\" /><p>– Når kampanjer er over, går noen varer tilbake til normal pris. Det gjelder også smør og ost nå, sier innkjøpsdirektør Line Aarnes.</p><amedia-placeholder index=\"23\" wordcount=\"467\" /><p>– Vi kan ikke kommentere videre prisutvikling av konkurransemessige hensyn, men kundene kan være trygge på at den billigste sluttsummen på kassalappen får de hos Rema 1000, sier hun.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:4032 / 3024;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"low\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=E74B87 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"3024\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=31C670 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/29/15/IMG_0027.JPG?chk=E74B87 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>DYR OST: Gräddost koster 15 kroner mer hos Rema 1000 enn hos Kiwi og Extra.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <h2>– Smør er sesongprodukt</h2><p>Ifølge Extra var prisen deres på smør 62,90 før priskrigen.</p><amedia-placeholder index=\"24\" wordcount=\"506\" /><p>– Smør er et typisk sesongprodukt som faller kraftig i pris inn mot sesonger som jul. Da er det naturlig at prisen justere til et mer «normalt» nivå. Extra skal fortsatt ha den laveste prisen, sier kommunikasjonsdirektør Harald Kristiansen.</p><amedia-placeholder index=\"25\" wordcount=\"545\" /><p>Men det har de ikke nå. Extra er tre kroner dyrere enn Kiwi.</p><amedia-placeholder index=\"26\" wordcount=\"558\" /><p><i>– Vil dere justere ned prisen der dere er dyrere enn konkurrenter?</i></p><amedia-placeholder index=\"27\" wordcount=\"570\" /><p>– Extra har denne uken kuttet prisen på nesten 300 julevarer med 50 prosent. Om det skulle vise seg at konkurrentene er billigere enn oss på noen enkeltvarer, så justerer vi selvsagt prisen, sier Kristiansen.</p><amedia-placeholder index=\"28\" wordcount=\"605\" /><p>Med unntak av smørprisen har Kiwi latt være å skru opp prisen på priskrigvarene Nettavisen sjekket.</p><amedia-placeholder index=\"29\" wordcount=\"621\" /><p>– Vår julekampanje varer helt frem til nyttår, sier kommunikasjonsdirektør Kristine Arvin.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-graff\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-graff\" itemprop=\"name\" />\n        <meta content=\"https://www.nettavisen.no/api/graff/v1/component/enkel-biografi?id=144076\" itemprop=\"url\" />\n        \n<graff-enkel-biografi data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"144076\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.tk.no\" />\n\n    </amedia-smartembed>\n\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom article-okonomi-section\">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Smør\" data-link=\"/tag/smør\" data-size=\"small\" data-text=\"Smør\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Smør\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/smør\" role=\"link\" tabindex=\"0\">Smør</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Kiwi\" data-link=\"/tag/kiwi\" data-size=\"small\" data-text=\"Kiwi\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Kiwi\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/kiwi\" role=\"link\" tabindex=\"0\">Kiwi</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Rema 1000\" data-link=\"/tag/rema-1000\" data-size=\"small\" data-text=\"Rema 1000\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Rema 1000\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/rema-1000\" role=\"link\" tabindex=\"0\">Rema 1000</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Extra\" data-link=\"/tag/extra\" data-size=\"small\" data-text=\"Extra\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Extra\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/extra\" role=\"link\" tabindex=\"0\">Extra</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 5: Kaffe\" data-link=\"/tag/kaffe\" data-size=\"small\" data-text=\"Kaffe\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 5: Kaffe\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/kaffe\" role=\"link\" tabindex=\"0\">Kaffe</a></brick-tag-v0>\n      </li>\n    </ul>\n  \n      <!-- Commercial label bottom -->\n      \n      <!-- Call to action button for Meninger/Opinion -->\n       <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n  <div id=\"fb-root\" />\n  \n\n  <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/tidenskrav\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n    </div>\n    \n  </div>\n</article>\n\n      <!-- AMEDIA-COMPONENT-END -->\n                  \n                  <footer class=\"maelstrom-article-footer\">\n\n        <div class=\"footer-items\">\n        <amedia-show-topic-dialog 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data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/29/14/DSC_7385ny.JPG\" data-srcsize=\"480\" data-width=\"6048\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4024\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/29/14/DSC_7385ny.JPG\" style=\"--brick-image-ratio: 6048 / 4024;\" width=\"6048\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-fytvqch2kea\" role=\"graphics-symbol\">\n    <title id=\"title-fytvqch2kea\" style=\"display: inline;\">Artikkelen er for abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></div></div>\n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Spent på 2026: –⁠ Uten at vi tar tak blir det ikke gjort</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-51-1792177\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-long-word=\"true\" data-theme=\"alfa\" data-title-words=\"12\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:84;\n        --_teaser-title-length-percentage:1.19;\n        --_teaser-long-word:6.67\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"paywall\" itemprop=\"contentModel\" />\n  <meta content=\"5-51-1792177\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/fyller-gjerne-huset-med-krogenasmobler-tullete-at-slike-mobler-gar-pa-billigsalg/f/5-51-1792177\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"5504\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/29/15/Krogens%252Bmbler%252B-%252Bhjemme%252Bhos%252BKatharina%252BMaurstad%252Bog%252BJonas%252BLarsen%252Bp%252Bgarden%252B%252BPlassen%252Bi%252BVg.bin\" data-srcsize=\"480\" data-width=\"8256\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"5504\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/29/15/Krogens%252Bmbler%252B-%252Bhjemme%252Bhos%252BKatharina%252BMaurstad%252Bog%252BJonas%252BLarsen%252Bp%252Bgarden%252B%252BPlassen%252Bi%252BVg.bin\" style=\"--brick-image-ratio: 8256 / 5504;\" width=\"8256\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div 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data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"11\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:55;\n        --_teaser-title-length-percentage:1.82;\n        --_teaser-long-word:14.29\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"paywall\" itemprop=\"contentModel\" />\n  <meta content=\"5-51-1792037\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/dj-stig-matte-forlate-scenen-a-klare-kje-a-var-her/s/5-51-1792037\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"4016\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/27/23/_DSC5396.JPG\" data-srcsize=\"480\" data-width=\"6016\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4016\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/tide/2025/12/27/23/_DSC5396.JPG\" style=\"--brick-image-ratio: 6016 / 4016;\" width=\"6016\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        <div class=\"premium-overlay\"><div class=\"premium-icon brick-c-vYFQk brick-c-vYFQk-jjpOEt-filled-true brick-c-vYFQk-huKPcd-cv brick-c-vYFQk-boVMGB-cv brick-c-vYFQk-qJFcC-cv\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-41nit1txqm6\" role=\"graphics-symbol\">\n    <title id=\"title-41nit1txqm6\" style=\"display: inline;\">Artikkelen er for abonnenter</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    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data-long-word=\"true\" data-theme=\"alfa\" data-title-words=\"5\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:34;\n        --_teaser-title-length-percentage:2.94;\n        --_teaser-long-word:7.69\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-51-1791873\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/nordmorshytte-pa-soketoppen-i-2025/s/5-51-1791873\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n        <div>\n          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   "source_updated_at" : "2025-12-30 06:20:10",
   "summary" : "Hos Rema 1000 og Extra er smøret dyrere enn før priskrigen. Ogsü andre varer er kraftig opp.",
   "tags" : null,
   "title" : "Rema, Extra, Kiwi: Massive prisøkninger",
   "twitter_title" : null,
   "version" : 1
}