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   "content" : "# Misvisende om ultraprosessert mat\n\n- [Marit KolbyMedforfatter på Lancet\\-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)\n\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\n\nI Aftenpostens [lederartikkel](/meninger/leder/i/Gx1z86/hvordan-kan-man-vite-om-maten-er-ultraprosessert) 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.\n\nDet hevdes – feilaktig – at Nova\\-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i [Lancet\\-seriens artikkel 1](https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)01565-X/fulltext): Ultraprosesserte kosthold øker risiko for en rekke sykdommer.\n\nAftenpostens lederartikkel hevder at «selv ikke fagfolk skjønner hva som er ultraprosessert». Og, ja – vi som har skrevet artikkelen, erkjenner at noen matvarer kan være vanskelige å klassifisere. Men Nova er et forskningsverktøy og krever en viss opplæring. Når forskere får god opplæring, vises høy grad av samsvar i klassifiseringen, noe som også drøftes i artikkelen.\n\n## Summen av kostholdet\n\nEn merkeordning er ikke ment å gjøre forbrukeren til Nova\\-ekspert. Den skal oversette et forskningsverktøy til enkel informasjon, slik at folk kan ta bedre matvalg i et krevende matmiljø. At det underliggende verktøyet er mer avansert enn merkingen, er ikke et problem – det er en forutsetning. Jeg utfordrer Aftenpostens lederskribent til å ta en titt på [forskrift for nøkkelhullsmerking av mat](https://lovdata.no/dokument/SF/forskrift/2015-02-18-139) og vurdere dens enkelhet og evne til å fange matvarer som presist kan si noe om helseutfall.\n\n> En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene\n\nI lederartikkelen fremstilles Nova som et system som i praksis stempler sunn mat som usunn. Dette er feil. En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene. Når det finnes mindre prosesserte varianter av de ultraprosesserte produktene, vil disse ofte være bedre valg.\n\nDet er imidlertid summen av kostholdet som sier noe om sunnhet. De som spiser minst ultraprosessert, får mindre sykdom. Da gir det mening å hjelpe forbrukere til å «avprosessere» sitt kosthold som helhet, uten at det noen gang vil være mulig å beregne helseeffekt fra valg av fiskekaker alene.\n\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.",
   "created_at" : "2025-12-24 16:05:08",
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   "metadata" : "{\"content\":\"# Misvisende om ultraprosessert mat\\n\\n- [Marit KolbyMedforfatter på Lancet\\\\-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)\\n\\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\\n\\nI Aftenpostens [lederartikkel](/meninger/leder/i/Gx1z86/hvordan-kan-man-vite-om-maten-er-ultraprosessert) 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.\\n\\nDet hevdes – feilaktig – at Nova\\\\-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i [Lancet\\\\-seriens artikkel 1](https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)01565-X/fulltext): Ultraprosesserte kosthold øker risiko for en rekke sykdommer.\\n\\nAftenpostens lederartikkel hevder at «selv ikke fagfolk skjønner hva som er ultraprosessert». Og, ja – vi som har skrevet artikkelen, erkjenner at noen matvarer kan være vanskelige å klassifisere. Men Nova er et forskningsverktøy og krever en viss opplæring. Når forskere får god opplæring, vises høy grad av samsvar i klassifiseringen, noe som også drøftes i artikkelen.\\n\\n## Summen av kostholdet\\n\\nEn merkeordning er ikke ment å gjøre forbrukeren til Nova\\\\-ekspert. Den skal oversette et forskningsverktøy til enkel informasjon, slik at folk kan ta bedre matvalg i et krevende matmiljø. At det underliggende verktøyet er mer avansert enn merkingen, er ikke et problem – det er en forutsetning. Jeg utfordrer Aftenpostens lederskribent til å ta en titt på [forskrift for nøkkelhullsmerking av mat](https://lovdata.no/dokument/SF/forskrift/2015-02-18-139) og vurdere dens enkelhet og evne til å fange matvarer som presist kan si noe om helseutfall.\\n\\n> En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene\\n\\nI lederartikkelen fremstilles Nova som et system som i praksis stempler sunn mat som usunn. Dette er feil. En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene. Når det finnes mindre prosesserte varianter av de ultraprosesserte produktene, vil disse ofte være bedre valg.\\n\\nDet er imidlertid summen av kostholdet som sier noe om sunnhet. De som spiser minst ultraprosessert, får mindre sykdom. Da gir det mening å hjelpe forbrukere til å «avprosessere» sitt kosthold som helhet, uten at det noen gang vil være mulig å beregne helseeffekt fra valg av fiskekaker alene.\\n\\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\",\"author\":\"\",\"raw_feed_item\":\"<item>\\n            <title><![CDATA[Jeg utfordrer Aftenpostens lederskribent]]></title>\\n            <link>https://www.aftenposten.no/meninger/debatt/i/gk7kdk/misvisende-om-ultraprosessert-mat</link>\\n            <guid>https://www.aftenposten.no/i/gk7kdk</guid>\\n            <pubDate>Wed, 24 Dec 2025 15:18:55 GMT</pubDate>\\n            <description><![CDATA[Les Marit Kolbys innlegg.]]></description>\\n            <enclosure length=\\\"65535\\\" type=\\\"image/jpeg\\\" url=\\\"https://premium.vgc.no/v2/images/2cb2ede7-5d8c-4486-a928-3531b485e367?fit=crop&amp;format=auto&amp;h=1152&amp;tight=true&amp;w=2048&amp;s=b9436aa42ccb19a31738a797ffa203707dfc6870\\\" />\\n        </item>\",\"published_at\":\"2025-12-24 15:18:55\",\"meta\":{\"apple-mobile-web-app-capable\":\"yes\",\"apple-mobile-web-app-status-bar-style\":\"black-translucent\",\"robots\":\"max-image-preview:large\",\"description\":\"Les Marit Kolbys innlegg.\",\"application-name\":\"Aftenposten\",\"msapplication-config\":\"/cnp-assets/favicon-6c399f1f/browserconfig.xml\",\"theme-color\":\"#fff\",\"msapplication-TileColor\":\"#fff\",\"apple-mobile-web-app-title\":\"Aftenposten\",\"viewport\":\"width=device-width, initial-scale=1.0\",\"mobile-web-app-capable\":\"yes\",\"msapplication-TileImage\":\"/cnp-assets/favicon-6c399f1f/mstile-144x144.png\"},\"is_paywalled\":1,\"title\":\"Misvisende om ultraprosessert mat\",\"image_url\":\"https://premium.vgc.no/v2/images/1b87a2bd-a9d9-47b4-9a9d-4504bbfca5c6?fit=crop&format=auto&h=1366&w=2048&s=255d6c8bf76bedf7a31dc27057223bef6d980bae\",\"og\":{\"title\":\"Misvisende om ultraprosessert mat\",\"image:height\":\"1366\",\"image\":\"https://premium.vgc.no/v2/images/1b87a2bd-a9d9-47b4-9a9d-4504bbfca5c6?fit=crop&format=auto&h=1366&w=2048&s=255d6c8bf76bedf7a31dc27057223bef6d980bae\",\"description\":\"Les Marit Kolbys innlegg.\",\"image:width\":\"2048\",\"url\":\"https://www.aftenposten.no/meninger/debatt/i/gk7kdk/misvisende-om-ultraprosessert-mat\",\"type\":\"article\"},\"schema\":{\"microdata\":{\"datePublished\":\"27. november\"}},\"description\":\"Les Marit Kolbys innlegg.\",\"twitter\":{},\"source_updated_at\":\"2025-12-22 11:35:29\",\"keywords\":[]}",
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wallpaper\"><div class=\"advertory-common-wallpaper disable-cogwheel\" id=\"wallpaper\"></div></div></div><div class=\"hyperion-css-dz5hzo\"><article class=\"article-wrapper-gk7kdk\"><div class=\"opinion running-head extendedContent hyperion-css-1z06dqh\" data-test-tag=\"running-head\"><div class=\"hyperion-css-7enjca\"><a aria-label=\"Debatt\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/meninger/debatt\" rel=\"\" target=\"\" theme=\"opinion\">Debatt</a></div><div class=\"hyperion-css-semo9s\"><a aria-label=\"Ultraprosessert mat\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/tag/ultraprosessert-mat\" rel=\"\" target=\"\" theme=\"opinion\">Ultraprosessert mat</a></div></div><h1 class=\"extendedContent h1 hyperion-css-j2lk82\" data-test-tag=\"headline\">Misvisende om ultraprosessert mat</h1><div class=\"extendedContent hyperion-css-cgw1f6\"><div class=\"hyperion-css-io3370\" data-test-tag=\"byline\" data-testid=\"byline\"><ul class=\"hyperion-css-1772xtw\" data-test-tag=\"byline:authors\" data-testid=\"byline:authors\"><li class=\"hyperion-css-b8p8ys\"><a aria-label=\"Se journalistens profil: Marit Kolby\" class=\"hyperion-css-1x0qoq7\" href=\"http://aftenposten.no/av/marit-kolby\" title=\"Se journalistens profil: Marit Kolby\"><div class=\"hyperion-css-0\"><span class=\"byline-name hyperion-css-1cn5stf\" data-test-tag=\"byline:author-name\" data-testid=\"byline:author-name\">Marit Kolby</span><div class=\"hyperion-css-lc8ynt\">Medforfatter på Lancet-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole</div></div></a></li></ul></div></div><div class=\"hyperion-css-ytalhi\"><div class=\"hyperion-css-upuxee\"><div class=\"contentWidth hyperion-css-eemj7d\"><div class=\"hyperion-css-152x5og\"><div class=\"hyperion-css-1xdhyk6\"></div></div></div></div><div class=\"hyperion-css-6kzd76\"></div></div><figure class=\"image fullWidthDesktop top stretch-image-asset-on-mobile landscape hyperion-css-mochwu\" data-test-tag=\"image\"><img alt=\"Marit Kolby svarer på Aftenpostens lederartikkel om ultraprosessert mat.\" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" fetchpriority=\"high\" loading=\"eager\" sizes=\"(min-width: 380px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=03dd1cc02dcd88d8c56c90da48fd83d6309abecc\" srcset=\"https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=03dd1cc02dcd88d8c56c90da48fd83d6309abecc 2048w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=5820d6dc9b5ee1acbbe4b9e34190e455545d0bed 1440w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=ec8be2c443c46cac2d0eb13b59cf5855c87553ba 1024w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=654&amp;w=980&amp;s=e4420a22d84b5fd350486f4c44ee7e880e5d66d5 980w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=791e87b4a4cb9fc664be82551dafac015320ce62 780w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=51784aef5c8dd0ecb5f99feddff631a5ee89745b 580w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=59937e818f1c6699fe9c2d4dc9a67eabdbc70dac 380w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=9da84ab5c80e7c7d63891a72f5d47d9c5145f9d6 200w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=76c3ce3ebbb977a543cff3ebd1011ee88bf95143 100w\" style=\"aspect-ratio:2048 / 1366\"><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span aria-hidden=\"true\" class=\"image-caption\">Marit Kolby svarer på Aftenpostens lederartikkel om ultraprosessert mat.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Øyvind Tveter</span></figcaption></figure><p class=\"contentWidth hyperion-css-1mepuqa\" data-test-tag=\"lead-text\">Ingen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.</p><div class=\"paywall hyperion-css-h9wc15\" data-test-tag=\"timestamp\"><div><time aria-label=\"Publisert: 24.12.2025 10:00\" datetime=\"2025-12-24T15:18:55Z\" itemprop=\"datePublished\">Publisert: 24.12.2025 10:00</time></div></div><p class=\"paywall hyperion-css-1j42uic\">I Aftenpostens <a aria-label=\"lederartikkel\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/meninger/leder/i/Gx1z86/hvordan-kan-man-vite-om-maten-er-ultraprosessert\" rel=\"\" target=\"\" theme=\"opinion\">lederartikkel</a> 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.</p><p class=\"paywall hyperion-css-1j42uic\">Det hevdes – feilaktig – at Nova-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i <a aria-label=\"Lancet-seriens artikkel 1\" class=\"opinion hyperion-css-1raymq9\" data-test-tag=\"external-link\" href=\"https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)01565-X/fulltext\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Lancet-seriens artikkel 1</a>: Ultraprosesserte kosthold øker risiko for en rekke sykdommer.</p><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div class=\"advertory-aftenposten-netboard__article\" id=\"netboard_1\"></div></div><p class=\"paywall hyperion-css-1j42uic\">Aftenpostens lederartikkel hevder at «selv ikke fagfolk skjønner hva som er ultraprosessert». Og, ja – vi som har skrevet artikkelen, erkjenner at noen matvarer kan være vanskelige å klassifisere. Men Nova er et forskningsverktøy og krever en viss opplæring. Når forskere får god opplæring, vises høy grad av samsvar i klassifiseringen, noe som også drøftes i artikkelen.</p><h2 class=\"paywall hyperion-css-npxxyf\" data-test-tag=\"paragraph-header\">Summen av kostholdet</h2><p class=\"paywall hyperion-css-1j42uic\">En merkeordning er ikke ment å gjøre forbrukeren til Nova-ekspert. Den skal oversette et forskningsverktøy til enkel informasjon, slik at folk kan ta bedre matvalg i et krevende matmiljø. At det underliggende verktøyet er mer avansert enn merkingen, er ikke et problem – det er en forutsetning. Jeg utfordrer Aftenpostens lederskribent til å ta en titt på <a aria-label=\"forskrift for nøkkelhullsmerking av mat\" class=\"opinion hyperion-css-1raymq9\" data-test-tag=\"external-link\" href=\"https://lovdata.no/dokument/SF/forskrift/2015-02-18-139\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">forskrift for nøkkelhullsmerking av mat</a> og vurdere dens enkelhet og evne til å fange matvarer som presist kan si noe om helseutfall.</p><div class=\"opinion extendedContent paywall hyperion-css-15ic3dq\"><blockquote class=\"hyperion-css-qsvb07\" data-test-tag=\"blockquote\">En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene</blockquote></div><p class=\"paywall hyperion-css-1j42uic\">I lederartikkelen fremstilles Nova som et system som i praksis stempler sunn mat som usunn. Dette er feil. En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene. Når det finnes mindre prosesserte varianter av de ultraprosesserte produktene, vil disse ofte være bedre valg.</p><p class=\"paywall hyperion-css-1j42uic\">Det er imidlertid summen av kostholdet som sier noe om sunnhet. De som spiser minst ultraprosessert, får mindre sykdom. Da gir det mening å hjelpe forbrukere til å «avprosessere» sitt kosthold som helhet, uten at det noen gang vil være mulig å beregne helseeffekt fra valg av fiskekaker alene.</p><p class=\"paywall hyperion-css-1j42uic\">Ingen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.</p></article><div class=\"advertory-brandmetrics-survey\" id=\"brandmetrics-survey\"></div><div class=\"hyperion-css-1lkfsxc\"><button aria-label=\"Vis kommentarer\" class=\"hyperion-css-1q6qqhb\" title=\"Vis kommentarer\" type=\"button\"> <!-- -->Vis<!-- --> <!-- -->kommentarer</button></div><div class=\"hyperion-css-1yxx8oe\"><div class=\"hyperion-css-1jbnpry\"><button aria-label=\"Kopier URL til utklippstavle\" class=\"hyperion-css-pdsgro\" title=\"Kopier URL til utklippstavle\" type=\"button\">Kopier lenke</button><a aria-label=\"Tips oss\" class=\"hyperion-css-1f62hkp\" data-test-tag=\"internal-link\" href=\"/tips\" rel=\"\" target=\"\">Tips oss</a></div></div><div class=\"extendedContent paywall hyperion-css-177q39v\" id=\"widget-recirculation-matrix\"><h2 class=\"hyperion-css-r57xc5\" data-test-tag=\"widget:title\">Les videre</h2><div class=\"bundle extendedContent hyperion-css-cbecqi\"><ol class=\"hyperion-css-1700tdj\"><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Ny The Lancet-serie om ultraprosessert mat: – Bør parkere alle tidligere diskusjoner \" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/sprek/i/K8Bvay/ny-the-lancet-serie-om-ultraprosessert-mat-koblet-til-massive-helseproblemer\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-1li2oie\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=68b30145e82f116fc4dc3abf67ed5fad9b571053\" srcset=\"https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=68b30145e82f116fc4dc3abf67ed5fad9b571053 2048w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=9795d65cd50ac6a3a713e2069e8750bdbda05df3 1440w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=194ce639b6683509cb1a5743affaa3ae2e2b5d6a 1024w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=045444f6ae6f1a565bcb1b89ae10421618f4aabc 980w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=fa626cc988ce45c8b3a404c443632b769d5b8970 780w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=05f4928b5a8953caed30bca69dea5dd8878f7736 580w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=e9bfddd1b7a307ae51a9e65ee2706894d38bfc80 380w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=6b977dec0277a0229bdc1ea000c2513112a72b20 200w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=f8cbce95a8c729783253115db446c5d58bcbda37 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">SPREK<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-11-18T23:30:07Z\" datetime=\"2025-11-18T23:30:07Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">19. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Ny The Lancet-serie om ultraprosessert mat: – Bør parkere alle tidligere diskusjoner </h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Ny merkeordning fra i dag: Skal vise hvilke produkter som ikke er ultraprosesserte\" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/sprek/i/lngG8A/lurer-du-paa-om-maten-er-ultraprosessert-naa-rulles-en-ny-merkeordning-ut-i-butikkene\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-3a8xui\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=07d136dc8956896f76aa3974e4a0501bf478938e\" srcset=\"https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=07d136dc8956896f76aa3974e4a0501bf478938e 2048w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=702e8b3302eae39efcddea45b08d4cbd26ba1876 1440w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=173912e393e5b3e45fb2f09f27fce94d79fa93eb 1024w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=5f4cf3c2140d11d7992420cf7c4c272e392c86c5 980w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=6377cdc361e03a14e410bae49612147b3d26966f 780w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=ff4041fcba2febfa52163ff709678041834563a5 580w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=e6d5eb5a08371a7c51d693ca77362596ad9a5a56 380w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=83c1e217f81bc712dcba2673a963b921d23cc081 200w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=5bb8adf888aadc3d1d2766dc50410558f1a40cff 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">SPREK<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-12-02T13:51:37Z\" datetime=\"2025-12-02T13:51:37Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">2. desember</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Ny merkeordning fra i dag: Skal vise hvilke produkter som ikke er ultraprosesserte</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><div class=\"advertory-aftenposten-netboard-wrapper \"><div class=\"advertory-aftenposten-netboard\" id=\"netboard_recirc\"></div></div></li><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Mener regjeringen ikke tør å gi folket det de vil ha\" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/norge/politikk/i/rrpG58/hoeyre-presser-paa-for-merkeordning-av-ultraprosessert-mat\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-n6kkq1\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=7efbf7c0966f094b894d618212341c47537fec60\" srcset=\"https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=7efbf7c0966f094b894d618212341c47537fec60 2048w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=5061781eb91d0055e7ec197a4fdf7f12a8b50e80 1440w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=71b4e23a55a31f08b2947e7b557752c63f3fbed8 1024w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=bb91b9fa131f99df5f7469c97336b98a2350db55 980w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=2decf17a657c5d571c0da7d661cb23a967281c0e 780w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=842cb23b6294fdd8ea2083c45bdf225b06a530a1 580w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=2bb94a29eae96a661b617d38140f47ce646c50d4 380w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=c83b44a4012da1855ee9641bac26040ed681e493 200w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=d1dab7abaff0a5112354f651dfb898465d0371f6 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">POLITIKK<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-11-27T14:35:37Z\" datetime=\"2025-11-27T14:35:37Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">27. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Mener regjeringen ikke tør å gi folket det de vil ha</h2></div></div></a></li></ol></div></div><div class=\"extendedContent paywall hyperion-css-1wv24dq\" id=\"widget-inline-list\"><div class=\"bundle hyperion-css-6nuwex\"><ol class=\"hyperion-css-19mvxvm\"><li class=\"hyperion-css-1og0r8\"><a aria-label=\"Ultraprosessert mat\" class=\"hyperion-css-vpoaev\" data-test-tag=\"internal-link\" href=\"/tag/ultraprosessert-mat\" rel=\"\" target=\"\"><span class=\"hyperion-css-0\">Ultraprosessert mat</span></a></li><li class=\"hyperion-css-1og0r8\"><a aria-label=\"Kosthold\" class=\"hyperion-css-vpoaev\" data-test-tag=\"internal-link\" href=\"/tag/kosthold\" rel=\"\" target=\"\"><span class=\"hyperion-css-0\">Kosthold</span></a></li></ol></div></div><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div class=\"advertory-aftenposten-netboard__article\" id=\"netboard_5\"></div></div><div class=\"observer-placeholder\"><noscript></noscript></div><div class=\"hyperion-css-1q3hux1\"><button aria-label=\"Tilbake til forsiden\" class=\"hyperion-css-1t4sy44\" title=\"Tilbake til forsiden\" type=\"button\">Tilbake til forsiden</button></div><div class=\"advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-bottom-ad\"><div 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   "source_updated_at" : "2025-12-22 11:35:29",
   "summary" : "Les Marit Kolbys innlegg.",
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   "title" : "Jeg utfordrer Aftenpostens lederskribent",
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   "content" : "# Misvisende om ultraprosessert mat\n\n- [Marit KolbyMedforfatter på Lancet\\-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)\n\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\n\nI Aftenpostens lederartikkel 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.\n\nDet hevdes – feilaktig – at Nova\\-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i Lancet\\-seriens artikkel 1: Ultraprosesserte kosthold øker risiko for en rekke sykdommer.\n\nDu har nå lest dine gratis artikler denne uken. Bli abonnent for å lese videre.",
   "created_at" : "2025-12-24 14:58:45",
   "id" : 75472,
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   "metadata" : "{\"twitter\":{},\"description\":\"Les Marit Kolbys innlegg.\",\"schema\":{\"microdata\":{\"datePublished\":\"I går 08:30\"}},\"og\":{\"image:width\":\"2048\",\"description\":\"Les Marit Kolbys innlegg.\",\"image\":\"https://premium.vgc.no/v2/images/1b87a2bd-a9d9-47b4-9a9d-4504bbfca5c6?fit=crop&format=auto&h=1366&w=2048&s=255d6c8bf76bedf7a31dc27057223bef6d980bae\",\"title\":\"Misvisende om ultraprosessert mat\",\"image:height\":\"1366\",\"type\":\"article\",\"url\":\"https://www.aftenposten.no/meninger/debatt/i/gk7kdk/misvisende-om-ultraprosessert-mat\"},\"image_url\":\"https://premium.vgc.no/v2/images/1b87a2bd-a9d9-47b4-9a9d-4504bbfca5c6?fit=crop&format=auto&h=1366&w=2048&s=255d6c8bf76bedf7a31dc27057223bef6d980bae\",\"title\":\"Misvisende om ultraprosessert mat\",\"keywords\":[],\"source_updated_at\":\"2025-12-22 11:35:29\",\"raw_feed_item\":\"<item>\\n            <title><![CDATA[Misvisende om ultraprosessert mat]]></title>\\n            <link>https://www.aftenposten.no/meninger/debatt/i/gk7kdk/misvisende-om-ultraprosessert-mat</link>\\n            <guid>https://www.aftenposten.no/i/gk7kdk</guid>\\n            <pubDate>Wed, 24 Dec 2025 09:00:00 GMT</pubDate>\\n            <description><![CDATA[Les Marit Kolbys innlegg.]]></description>\\n            <enclosure length=\\\"65535\\\" type=\\\"image/jpeg\\\" url=\\\"https://premium.vgc.no/v2/images/2cb2ede7-5d8c-4486-a928-3531b485e367?fit=crop&amp;format=auto&amp;h=1152&amp;tight=true&amp;w=2048&amp;s=b9436aa42ccb19a31738a797ffa203707dfc6870\\\" />\\n        </item>\",\"author\":\"\",\"content\":\"# Misvisende om ultraprosessert mat\\n\\n- [Marit KolbyMedforfatter på Lancet\\\\-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)\\n\\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\\n\\nI Aftenpostens lederartikkel 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.\\n\\nDet hevdes – feilaktig – at Nova\\\\-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i Lancet\\\\-seriens artikkel 1: Ultraprosesserte kosthold øker risiko for en rekke sykdommer.\\n\\nDu har nå lest dine gratis artikler denne uken. Bli abonnent for å lese videre.\",\"meta\":{\"robots\":\"max-image-preview:large\",\"apple-mobile-web-app-capable\":\"yes\",\"apple-mobile-web-app-status-bar-style\":\"black-translucent\",\"description\":\"Les Marit Kolbys innlegg.\",\"application-name\":\"Aftenposten\",\"msapplication-config\":\"/cnp-assets/favicon-6c399f1f/browserconfig.xml\",\"msapplication-TileColor\":\"#fff\",\"theme-color\":\"#fff\",\"apple-mobile-web-app-title\":\"Aftenposten\",\"viewport\":\"width=device-width, initial-scale=1.0\",\"mobile-web-app-capable\":\"yes\",\"msapplication-TileImage\":\"/cnp-assets/favicon-6c399f1f/mstile-144x144.png\"},\"is_paywalled\":1,\"published_at\":\"2025-12-24 09:00:00\"}",
   "og_title" : "Misvisende om ultraprosessert mat",
   "published_at" : "2025-12-24 09:00:00",
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class=\"hyperion-css-7enjca\"><a aria-label=\"Debatt\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/meninger/debatt\" rel=\"\" target=\"\" theme=\"opinion\">Debatt</a></div><div class=\"hyperion-css-semo9s\"><a aria-label=\"Ultraprosessert mat\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/tag/ultraprosessert-mat\" rel=\"\" target=\"\" theme=\"opinion\">Ultraprosessert mat</a></div></div><h1 class=\"extendedContent h1 hyperion-css-j2lk82\" data-test-tag=\"headline\">Misvisende om ultraprosessert mat</h1><div class=\"extendedContent hyperion-css-cgw1f6\"><div class=\"hyperion-css-io3370\" data-test-tag=\"byline\" data-testid=\"byline\"><ul class=\"hyperion-css-1772xtw\" data-test-tag=\"byline:authors\" data-testid=\"byline:authors\"><li class=\"hyperion-css-b8p8ys\"><a aria-label=\"Se journalistens profil: Marit Kolby\" class=\"hyperion-css-1x0qoq7\" href=\"http://aftenposten.no/av/marit-kolby\" title=\"Se journalistens profil: Marit Kolby\"><div class=\"hyperion-css-0\"><span class=\"byline-name hyperion-css-1cn5stf\" data-test-tag=\"byline:author-name\" data-testid=\"byline:author-name\">Marit Kolby</span><div class=\"hyperion-css-lc8ynt\">Medforfatter på Lancet-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole</div></div></a></li></ul></div></div><figure class=\"image fullWidthDesktop top stretch-image-asset-on-mobile landscape hyperion-css-mochwu\" data-test-tag=\"image\"><img alt=\"Marit Kolby svarer på Aftenpostens lederartikkel om ultraprosessert mat.\" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" fetchpriority=\"high\" loading=\"eager\" sizes=\"(min-width: 380px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=03dd1cc02dcd88d8c56c90da48fd83d6309abecc\" srcset=\"https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=03dd1cc02dcd88d8c56c90da48fd83d6309abecc 2048w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=5820d6dc9b5ee1acbbe4b9e34190e455545d0bed 1440w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=ec8be2c443c46cac2d0eb13b59cf5855c87553ba 1024w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=654&amp;w=980&amp;s=e4420a22d84b5fd350486f4c44ee7e880e5d66d5 980w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=791e87b4a4cb9fc664be82551dafac015320ce62 780w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=51784aef5c8dd0ecb5f99feddff631a5ee89745b 580w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=59937e818f1c6699fe9c2d4dc9a67eabdbc70dac 380w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=9da84ab5c80e7c7d63891a72f5d47d9c5145f9d6 200w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=76c3ce3ebbb977a543cff3ebd1011ee88bf95143 100w\" style=\"aspect-ratio:2048 / 1366\"><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span aria-hidden=\"true\" class=\"image-caption\">Marit Kolby svarer på Aftenpostens lederartikkel om ultraprosessert mat.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Øyvind Tveter</span></figcaption></figure><p class=\"contentWidth hyperion-css-1mepuqa\" data-test-tag=\"lead-text\">Ingen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.</p><div class=\"paywall hyperion-css-h9wc15\" data-test-tag=\"timestamp\"><div><time aria-label=\"Publisert: 24.12.2025 10:00\" datetime=\"2025-12-24T09:00:00Z\" itemprop=\"datePublished\">Publisert: 24.12.2025 10:00</time></div></div><p class=\"paywall hyperion-css-1j42uic\">I Aftenpostens lederartikkel 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.</p><p class=\"paywall hyperion-css-1j42uic\">Det hevdes – feilaktig – at Nova-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i Lancet-seriens artikkel 1: Ultraprosesserte kosthold øker risiko for en rekke sykdommer.</p><div class=\"hyperion-css-1ykv2lv\"><div class=\"hyperion-css-l9jsj3\"><p class=\"hyperion-css-1qm9e9t\">Du har nå lest dine gratis artikler denne uken. Bli abonnent for å lese videre.</p><button class=\"hyperion-css-1xvjrme\" type=\"button\">Allerede abonnent? Logg inn</button></div></div></article><div class=\"advertory-brandmetrics-survey\" id=\"brandmetrics-survey\"></div><div class=\"extendedContent paywall hyperion-css-177q39v\" id=\"widget-recirculation-matrix-most-sold\"><h2 class=\"hyperion-css-r57xc5\" data-test-tag=\"widget:title\">Les også</h2><div class=\"bundle extendedContent hyperion-css-cbecqi\"><ol class=\"hyperion-css-1700tdj\"><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Tror sykdommen blir den femte største dødsårsaken i verden om 15 år. Men «ingen» snakker om den.\" class=\"imagePosition-top medium feature-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/sprek/i/m062Oq/epidemien-ingen-hoerer-om\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-ton1dy\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=61c6039679e592190366f767913aee040f302261\" srcset=\"https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=61c6039679e592190366f767913aee040f302261 2048w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=4a53cce2db1c2fd7720c1157ae3a37fe65ffe9db 1440w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=8e83028bbd2ae631ebadb315c2a4b1361885ab7b 1024w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=b0252fea00621bedbc5b9461b6be1ea8dbfd07d1 980w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=ea3cfcc5d73d887b31c3b1348eea480027601d02 780w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=8f86fd53ceee4a8646678189ec891f3907d6b8bc 580w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=e0c3b259b1dba72239147e6e177f41cfec1c0a4a 380w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=5df985925cbe8e6b3a8d07a80588ec13e3d69c16 200w,https://premium.vgc.no/v2/images/0c11a102-f04f-49b3-8109-e78e16147d5b?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=205d0c13e1f2417b4aa0e12fc0c7ce8a445ceffd 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">SPREK<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-12-15T09:14:41Z\" datetime=\"2025-12-15T09:14:41Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">15. desember</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Tror sykdommen blir den femte største dødsårsaken i verden om 15 år. Men «ingen» snakker om den.</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Forskere studerte barndommen hans. Dette bør foreldre lære.\" class=\"imagePosition-top medium opinion-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/meninger/kommentar/i/7plrpK/forskere-studerte-martin-oedegaards-barndom-hva-boer-foreldre-laere-av-det\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-1khm5kt\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=37c485ba7c366a76738ad77445256205cd004a99\" srcset=\"https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=37c485ba7c366a76738ad77445256205cd004a99 2048w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=caa00533bcad1022171ca0c7d3a9977754f8b79b 1440w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=571e47a63d6442f1b54b87864a5f4919804e1628 1024w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=a7034e19e26ea1b8096025320a316a1bc7525293 980w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=3552dd4a672f7ac060dfa60b189bd6374585176f 780w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=2d10227ad09769178b5da495cbecdc1a500b2212 580w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=e7cc04518c7f3b9a548e978216ba68f64fe433f9 380w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=e51b7e51aa3d29f48d1b496935b7d3d62b0c5214 200w,https://premium.vgc.no/v2/images/462becb9-33bc-4cd6-a717-ad88465de223?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=c2d69c7103f23e1ee30e37fd5bb6b03a5a0d8107 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">KOMMENTAR<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-12-23T07:30:23Z\" datetime=\"2025-12-23T07:30:23Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">I går 08:30</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Forskere studerte barndommen hans. Dette bør foreldre lære.</h2></div></div></a></li></ol></div></div><div class=\"advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-paywall-ad\"><div class=\"advertory-aftenposten-netboard__article\" id=\"paywall_ad_board\"></div></div><div class=\"hyperion-css-1q3hux1\"><button aria-label=\"Tilbake til forsiden\" class=\"hyperion-css-1t4sy44\" title=\"Tilbake til forsiden\" type=\"button\">Tilbake til forsiden</button></div></div><div></div></div><div class=\"hyperion-css-1927kqg\" id=\"superright-side\"></div></div><footer class=\"hyperion-css-1ykq07t\" role=\"contentinfo\"><div class=\"container\"><div class=\"links\"><ul><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/tips\">Tips oss</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/meninger/debatt/i/Ooyk/informasjon-om-debattinnlegg-og-kronikker-til-aftenposten\">Send inn debattinnlegg</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/rettelser\">Endringslogg</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/slik-jobber-vi-i-aftenposten\">Slik jobber vi i Aftenposten</a></li></ul><ul><li><a class=\"actionLink\" href=\"https://kundeservice.aftenposten.no/s/\">Kundeservice</a></li><li><a class=\"actionLink\" href=\"https://schibstedforbusiness.com/no/merkevarer/aftenposten/\">Annonsere i Aftenposten</a></li><li><a class=\"actionLink\" href=\"https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/\">Personvernpolicy</a></li><li><a class=\"actionLink\" href=\"https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/\">Informasjonskapsler</a></li></ul><div class=\"logos\"><div class=\"hyperion-css-15fvjg8\" data-loaded=\"true\"><noscript><img alt=\"aftenposten-logo\" src=\"https://cdn.aftenposten.no/ap/images/footer/circular-ap-logo.png\" width=\"\"></noscript></div><a aria-label=\"Lenke til Redaktørplakaten etiske og juridiske rammeverk på Redaktor.no\" class=\"hyperion-css-hkgcqn\" href=\"https://www.redaktor.no/ressurser/etiske-og-juridiske-rammeverk/redaktorplakaten\" rel=\"noopener noreferrer\" target=\"_blank\"><noscript><img alt=\"Ansvarsmerket\" src=\"https://cdn.aftenposten.no/ap/images/footer/ansvarsmerket.svg\"></noscript></a></div></div><div class=\"info\"><ul><li><span>Sjefredaktør og adm. direktør: </span><span class=\"name\">Trine Eilertsen</span></li><li><span>Nyhetsredaktør: </span><span class=\"name\">Tone Tveøy Strøm-Gundersen</span></li><li><span>Politisk redaktør: </span><span class=\"name\">Kjetil B. 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   "source_updated_at" : "2025-12-22 11:35:29",
   "summary" : "Les Marit Kolbys innlegg.",
   "tags" : null,
   "title" : "Misvisende om ultraprosessert mat",
   "twitter_title" : null,
   "version" : 2
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   "article_id" : 54976,
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   "content" : "# Misvisende om ultraprosessert mat\n\n- [Marit KolbyMedforfatter på Lancet\\-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)\n\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\n\nI Aftenpostens [lederartikkel](/meninger/leder/i/Gx1z86/hvordan-kan-man-vite-om-maten-er-ultraprosessert) 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.\n\nDet hevdes – feilaktig – at Nova\\-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i [Lancet\\-seriens artikkel 1](https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)01565-X/fulltext): Ultraprosesserte kosthold øker risiko for en rekke sykdommer.\n\nAftenpostens lederartikkel hevder at «selv ikke fagfolk skjønner hva som er ultraprosessert». Og, ja – vi som har skrevet artikkelen, erkjenner at noen matvarer kan være vanskelige å klassifisere. Men Nova er et forskningsverktøy og krever en viss opplæring. Når forskere får god opplæring, vises høy grad av samsvar i klassifiseringen, noe som også drøftes i artikkelen.\n\n## Summen av kostholdet\n\nEn merkeordning er ikke ment å gjøre forbrukeren til Nova\\-ekspert. Den skal oversette et forskningsverktøy til enkel informasjon, slik at folk kan ta bedre matvalg i et krevende matmiljø. At det underliggende verktøyet er mer avansert enn merkingen, er ikke et problem – det er en forutsetning. Jeg utfordrer Aftenpostens lederskribent til å ta en titt på [forskrift for nøkkelhullsmerking av mat](https://lovdata.no/dokument/SF/forskrift/2015-02-18-139) og vurdere dens enkelhet og evne til å fange matvarer som presist kan si noe om helseutfall.\n\n> En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene\n\nI lederartikkelen fremstilles Nova som et system som i praksis stempler sunn mat som usunn. Dette er feil. En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene. Når det finnes mindre prosesserte varianter av de ultraprosesserte produktene, vil disse ofte være bedre valg.\n\nDet er imidlertid summen av kostholdet som sier noe om sunnhet. De som spiser minst ultraprosessert, får mindre sykdom. Da gir det mening å hjelpe forbrukere til å «avprosessere» sitt kosthold som helhet, uten at det noen gang vil være mulig å beregne helseeffekt fra valg av fiskekaker alene.\n\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.",
   "created_at" : "2025-12-24 09:13:32",
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   "metadata" : "{\"content\":\"# Misvisende om ultraprosessert mat\\n\\n- [Marit KolbyMedforfatter på Lancet\\\\-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)\\n\\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\\n\\nI Aftenpostens [lederartikkel](/meninger/leder/i/Gx1z86/hvordan-kan-man-vite-om-maten-er-ultraprosessert) 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.\\n\\nDet hevdes – feilaktig – at Nova\\\\-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i [Lancet\\\\-seriens artikkel 1](https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)01565-X/fulltext): Ultraprosesserte kosthold øker risiko for en rekke sykdommer.\\n\\nAftenpostens lederartikkel hevder at «selv ikke fagfolk skjønner hva som er ultraprosessert». Og, ja – vi som har skrevet artikkelen, erkjenner at noen matvarer kan være vanskelige å klassifisere. Men Nova er et forskningsverktøy og krever en viss opplæring. Når forskere får god opplæring, vises høy grad av samsvar i klassifiseringen, noe som også drøftes i artikkelen.\\n\\n## Summen av kostholdet\\n\\nEn merkeordning er ikke ment å gjøre forbrukeren til Nova\\\\-ekspert. Den skal oversette et forskningsverktøy til enkel informasjon, slik at folk kan ta bedre matvalg i et krevende matmiljø. At det underliggende verktøyet er mer avansert enn merkingen, er ikke et problem – det er en forutsetning. Jeg utfordrer Aftenpostens lederskribent til å ta en titt på [forskrift for nøkkelhullsmerking av mat](https://lovdata.no/dokument/SF/forskrift/2015-02-18-139) og vurdere dens enkelhet og evne til å fange matvarer som presist kan si noe om helseutfall.\\n\\n> En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene\\n\\nI lederartikkelen fremstilles Nova som et system som i praksis stempler sunn mat som usunn. Dette er feil. En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene. Når det finnes mindre prosesserte varianter av de ultraprosesserte produktene, vil disse ofte være bedre valg.\\n\\nDet er imidlertid summen av kostholdet som sier noe om sunnhet. De som spiser minst ultraprosessert, får mindre sykdom. Da gir det mening å hjelpe forbrukere til å «avprosessere» sitt kosthold som helhet, uten at det noen gang vil være mulig å beregne helseeffekt fra valg av fiskekaker alene.\\n\\nIngen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.\",\"author\":\"\",\"raw_feed_item\":\"<item>\\n            <title><![CDATA[Misvisende om ultraprosessert mat]]></title>\\n            <link>https://www.aftenposten.no/meninger/debatt/i/gk7kdk/misvisende-om-ultraprosessert-mat</link>\\n            <guid>https://www.aftenposten.no/i/gk7kdk</guid>\\n            <pubDate>Wed, 24 Dec 2025 09:00:00 GMT</pubDate>\\n            <description><![CDATA[Les Marit Kolbys innlegg.]]></description>\\n            <enclosure length=\\\"65535\\\" type=\\\"image/jpeg\\\" url=\\\"https://premium.vgc.no/v2/images/2cb2ede7-5d8c-4486-a928-3531b485e367?fit=crop&amp;format=auto&amp;h=1152&amp;tight=true&amp;w=2048&amp;s=b9436aa42ccb19a31738a797ffa203707dfc6870\\\" />\\n        </item>\",\"published_at\":\"2025-12-24 09:00:00\",\"is_paywalled\":1,\"meta\":{\"msapplication-config\":\"/cnp-assets/favicon-6c399f1f/browserconfig.xml\",\"theme-color\":\"#fff\",\"msapplication-TileColor\":\"#fff\",\"apple-mobile-web-app-title\":\"Aftenposten\",\"viewport\":\"width=device-width, initial-scale=1.0\",\"mobile-web-app-capable\":\"yes\",\"msapplication-TileImage\":\"/cnp-assets/favicon-6c399f1f/mstile-144x144.png\",\"robots\":\"max-image-preview:large\",\"apple-mobile-web-app-capable\":\"yes\",\"apple-mobile-web-app-status-bar-style\":\"black-translucent\",\"description\":\"Les Marit Kolbys innlegg.\",\"application-name\":\"Aftenposten\"},\"title\":\"Misvisende om ultraprosessert mat\",\"image_url\":\"https://premium.vgc.no/v2/images/1b87a2bd-a9d9-47b4-9a9d-4504bbfca5c6?fit=crop&format=auto&h=1366&w=2048&s=255d6c8bf76bedf7a31dc27057223bef6d980bae\",\"og\":{\"type\":\"article\",\"url\":\"https://www.aftenposten.no/meninger/debatt/i/gk7kdk/misvisende-om-ultraprosessert-mat\",\"image\":\"https://premium.vgc.no/v2/images/1b87a2bd-a9d9-47b4-9a9d-4504bbfca5c6?fit=crop&format=auto&h=1366&w=2048&s=255d6c8bf76bedf7a31dc27057223bef6d980bae\",\"image:width\":\"2048\",\"description\":\"Les Marit Kolbys innlegg.\",\"image:height\":\"1366\",\"title\":\"Misvisende om ultraprosessert mat\"},\"schema\":{\"microdata\":{\"datePublished\":\"27. november\"}},\"twitter\":{},\"description\":\"Les Marit Kolbys innlegg.\",\"source_updated_at\":\"2025-12-22 11:35:29\",\"keywords\":[]}",
   "og_title" : "Misvisende om ultraprosessert mat",
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wallpaper\"><div class=\"advertory-common-wallpaper disable-cogwheel\" id=\"wallpaper\"></div></div></div><div class=\"hyperion-css-dz5hzo\"><article class=\"article-wrapper-gk7kdk\"><div class=\"opinion running-head extendedContent hyperion-css-1z06dqh\" data-test-tag=\"running-head\"><div class=\"hyperion-css-7enjca\"><a aria-label=\"Debatt\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/meninger/debatt\" rel=\"\" target=\"\" theme=\"opinion\">Debatt</a></div><div class=\"hyperion-css-semo9s\"><a aria-label=\"Ultraprosessert mat\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/tag/ultraprosessert-mat\" rel=\"\" target=\"\" theme=\"opinion\">Ultraprosessert mat</a></div></div><h1 class=\"extendedContent h1 hyperion-css-j2lk82\" data-test-tag=\"headline\">Misvisende om ultraprosessert mat</h1><div class=\"extendedContent hyperion-css-cgw1f6\"><div class=\"hyperion-css-io3370\" data-test-tag=\"byline\" data-testid=\"byline\"><ul class=\"hyperion-css-1772xtw\" data-test-tag=\"byline:authors\" data-testid=\"byline:authors\"><li class=\"hyperion-css-b8p8ys\"><a aria-label=\"Se journalistens profil: Marit Kolby\" class=\"hyperion-css-1x0qoq7\" href=\"http://aftenposten.no/av/marit-kolby\" title=\"Se journalistens profil: Marit Kolby\"><div class=\"hyperion-css-0\"><span class=\"byline-name hyperion-css-1cn5stf\" data-test-tag=\"byline:author-name\" data-testid=\"byline:author-name\">Marit Kolby</span><div class=\"hyperion-css-lc8ynt\">Medforfatter på Lancet-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole</div></div></a></li></ul></div></div><div class=\"hyperion-css-ytalhi\"><div class=\"hyperion-css-upuxee\"><div class=\"contentWidth hyperion-css-eemj7d\"><div class=\"hyperion-css-152x5og\"><div class=\"hyperion-css-1xdhyk6\"></div></div></div></div><div class=\"hyperion-css-6kzd76\"></div></div><figure class=\"image fullWidthDesktop top stretch-image-asset-on-mobile landscape hyperion-css-mochwu\" data-test-tag=\"image\"><img alt=\"Marit Kolby svarer på Aftenpostens lederartikkel om ultraprosessert mat.\" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" fetchpriority=\"high\" loading=\"eager\" sizes=\"(min-width: 380px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=03dd1cc02dcd88d8c56c90da48fd83d6309abecc\" srcset=\"https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=03dd1cc02dcd88d8c56c90da48fd83d6309abecc 2048w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=5820d6dc9b5ee1acbbe4b9e34190e455545d0bed 1440w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=ec8be2c443c46cac2d0eb13b59cf5855c87553ba 1024w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=654&amp;w=980&amp;s=e4420a22d84b5fd350486f4c44ee7e880e5d66d5 980w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=791e87b4a4cb9fc664be82551dafac015320ce62 780w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=51784aef5c8dd0ecb5f99feddff631a5ee89745b 580w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=59937e818f1c6699fe9c2d4dc9a67eabdbc70dac 380w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=9da84ab5c80e7c7d63891a72f5d47d9c5145f9d6 200w,https://premium.vgc.no/v2/images/baef1502-6a33-4611-9ce1-9efc999ebdb5?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=76c3ce3ebbb977a543cff3ebd1011ee88bf95143 100w\" style=\"aspect-ratio:2048 / 1366\"><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span aria-hidden=\"true\" class=\"image-caption\">Marit Kolby svarer på Aftenpostens lederartikkel om ultraprosessert mat.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Øyvind Tveter</span></figcaption></figure><p class=\"contentWidth hyperion-css-1mepuqa\" data-test-tag=\"lead-text\">Ingen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.</p><div class=\"paywall hyperion-css-h9wc15\" data-test-tag=\"timestamp\"><div><time aria-label=\"Publisert: 24.12.2025 10:00\" datetime=\"2025-12-24T09:00:00Z\" itemprop=\"datePublished\">Publisert: 24.12.2025 10:00</time></div></div><p class=\"paywall hyperion-css-1j42uic\">I Aftenpostens <a aria-label=\"lederartikkel\" class=\"hyperion-css-1raymq9\" data-test-tag=\"internal-link\" href=\"/meninger/leder/i/Gx1z86/hvordan-kan-man-vite-om-maten-er-ultraprosessert\" rel=\"\" target=\"\" theme=\"opinion\">lederartikkel</a> 19. desember fremmes synspunkter på merking av ultraprosessert mat, men på misvisende premisser.</p><p class=\"paywall hyperion-css-1j42uic\">Det hevdes – feilaktig – at Nova-klassifiseringen «ikke er presis nok til å si noe sikkert om helseutfall». Det er nettopp dette som vises tydelig i <a aria-label=\"Lancet-seriens artikkel 1\" class=\"opinion hyperion-css-1raymq9\" data-test-tag=\"external-link\" href=\"https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)01565-X/fulltext\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Lancet-seriens artikkel 1</a>: Ultraprosesserte kosthold øker risiko for en rekke sykdommer.</p><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div class=\"advertory-aftenposten-netboard__article\" id=\"netboard_1\"></div></div><p class=\"paywall hyperion-css-1j42uic\">Aftenpostens lederartikkel hevder at «selv ikke fagfolk skjønner hva som er ultraprosessert». Og, ja – vi som har skrevet artikkelen, erkjenner at noen matvarer kan være vanskelige å klassifisere. Men Nova er et forskningsverktøy og krever en viss opplæring. Når forskere får god opplæring, vises høy grad av samsvar i klassifiseringen, noe som også drøftes i artikkelen.</p><h2 class=\"paywall hyperion-css-npxxyf\" data-test-tag=\"paragraph-header\">Summen av kostholdet</h2><p class=\"paywall hyperion-css-1j42uic\">En merkeordning er ikke ment å gjøre forbrukeren til Nova-ekspert. Den skal oversette et forskningsverktøy til enkel informasjon, slik at folk kan ta bedre matvalg i et krevende matmiljø. At det underliggende verktøyet er mer avansert enn merkingen, er ikke et problem – det er en forutsetning. Jeg utfordrer Aftenpostens lederskribent til å ta en titt på <a aria-label=\"forskrift for nøkkelhullsmerking av mat\" class=\"opinion hyperion-css-1raymq9\" data-test-tag=\"external-link\" href=\"https://lovdata.no/dokument/SF/forskrift/2015-02-18-139\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">forskrift for nøkkelhullsmerking av mat</a> og vurdere dens enkelhet og evne til å fange matvarer som presist kan si noe om helseutfall.</p><div class=\"opinion extendedContent paywall hyperion-css-15ic3dq\"><blockquote class=\"hyperion-css-qsvb07\" data-test-tag=\"blockquote\">En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene</blockquote></div><p class=\"paywall hyperion-css-1j42uic\">I lederartikkelen fremstilles Nova som et system som i praksis stempler sunn mat som usunn. Dette er feil. En yoghurt kan være minimalt prosessert eller ultraprosessert – avhengig av ingrediensene. Når det finnes mindre prosesserte varianter av de ultraprosesserte produktene, vil disse ofte være bedre valg.</p><p class=\"paywall hyperion-css-1j42uic\">Det er imidlertid summen av kostholdet som sier noe om sunnhet. De som spiser minst ultraprosessert, får mindre sykdom. Da gir det mening å hjelpe forbrukere til å «avprosessere» sitt kosthold som helhet, uten at det noen gang vil være mulig å beregne helseeffekt fra valg av fiskekaker alene.</p><p class=\"paywall hyperion-css-1j42uic\">Ingen hevder at merking av ultraprosessert mat vil løse vår folkehelsekrise. Det er et forsøk på å gjøre et profittdrevet og industriskapt forbrukerproblem mer håndterbart for folk flest.</p></article><div class=\"advertory-brandmetrics-survey\" id=\"brandmetrics-survey\"></div><div class=\"hyperion-css-1lkfsxc\"><button aria-label=\"Vis kommentarer\" class=\"hyperion-css-1q6qqhb\" title=\"Vis kommentarer\" type=\"button\"> <!-- -->Vis<!-- --> <!-- -->kommentarer</button></div><div class=\"hyperion-css-1yxx8oe\"><div class=\"hyperion-css-1jbnpry\"><button aria-label=\"Kopier URL til utklippstavle\" class=\"hyperion-css-pdsgro\" title=\"Kopier URL til utklippstavle\" type=\"button\">Kopier lenke</button><a aria-label=\"Tips oss\" class=\"hyperion-css-1f62hkp\" data-test-tag=\"internal-link\" href=\"/tips\" rel=\"\" target=\"\">Tips oss</a></div></div><div class=\"extendedContent paywall hyperion-css-177q39v\" id=\"widget-recirculation-matrix\"><h2 class=\"hyperion-css-r57xc5\" data-test-tag=\"widget:title\">Les videre</h2><div class=\"bundle extendedContent hyperion-css-cbecqi\"><ol class=\"hyperion-css-1700tdj\"><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Ny The Lancet-serie om ultraprosessert mat: – Bør parkere alle tidligere diskusjoner \" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/sprek/i/K8Bvay/ny-the-lancet-serie-om-ultraprosessert-mat-koblet-til-massive-helseproblemer\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-1li2oie\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=68b30145e82f116fc4dc3abf67ed5fad9b571053\" srcset=\"https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=68b30145e82f116fc4dc3abf67ed5fad9b571053 2048w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=9795d65cd50ac6a3a713e2069e8750bdbda05df3 1440w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=194ce639b6683509cb1a5743affaa3ae2e2b5d6a 1024w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=045444f6ae6f1a565bcb1b89ae10421618f4aabc 980w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=fa626cc988ce45c8b3a404c443632b769d5b8970 780w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=05f4928b5a8953caed30bca69dea5dd8878f7736 580w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=e9bfddd1b7a307ae51a9e65ee2706894d38bfc80 380w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=6b977dec0277a0229bdc1ea000c2513112a72b20 200w,https://premium.vgc.no/v2/images/42449e9c-df62-4b2c-b7ab-213ed5fc2d3e?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=f8cbce95a8c729783253115db446c5d58bcbda37 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">SPREK<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-11-18T23:30:07Z\" datetime=\"2025-11-18T23:30:07Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">19. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Ny The Lancet-serie om ultraprosessert mat: – Bør parkere alle tidligere diskusjoner </h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Ny merkeordning fra i dag: Skal vise hvilke produkter som ikke er ultraprosesserte\" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/sprek/i/lngG8A/lurer-du-paa-om-maten-er-ultraprosessert-naa-rulles-en-ny-merkeordning-ut-i-butikkene\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-3a8xui\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=07d136dc8956896f76aa3974e4a0501bf478938e\" srcset=\"https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=07d136dc8956896f76aa3974e4a0501bf478938e 2048w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=702e8b3302eae39efcddea45b08d4cbd26ba1876 1440w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=173912e393e5b3e45fb2f09f27fce94d79fa93eb 1024w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=5f4cf3c2140d11d7992420cf7c4c272e392c86c5 980w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=6377cdc361e03a14e410bae49612147b3d26966f 780w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=ff4041fcba2febfa52163ff709678041834563a5 580w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=e6d5eb5a08371a7c51d693ca77362596ad9a5a56 380w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=83c1e217f81bc712dcba2673a963b921d23cc081 200w,https://premium.vgc.no/v2/images/1de00f79-6356-414f-8b5b-835214821865?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=5bb8adf888aadc3d1d2766dc50410558f1a40cff 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">SPREK<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-12-02T13:51:37Z\" datetime=\"2025-12-02T13:51:37Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">2. desember</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Ny merkeordning fra i dag: Skal vise hvilke produkter som ikke er ultraprosesserte</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><div class=\"advertory-aftenposten-netboard-wrapper \"><div class=\"advertory-aftenposten-netboard\" id=\"netboard_recirc\"></div></div></li><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Mener regjeringen ikke tør å gi folket det de vil ha\" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/norge/politikk/i/rrpG58/hoeyre-presser-paa-for-merkeordning-av-ultraprosessert-mat\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-n6kkq1\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=7efbf7c0966f094b894d618212341c47537fec60\" srcset=\"https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=7efbf7c0966f094b894d618212341c47537fec60 2048w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=5061781eb91d0055e7ec197a4fdf7f12a8b50e80 1440w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=71b4e23a55a31f08b2947e7b557752c63f3fbed8 1024w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=bb91b9fa131f99df5f7469c97336b98a2350db55 980w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=2decf17a657c5d571c0da7d661cb23a967281c0e 780w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=842cb23b6294fdd8ea2083c45bdf225b06a530a1 580w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=2bb94a29eae96a661b617d38140f47ce646c50d4 380w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=c83b44a4012da1855ee9641bac26040ed681e493 200w,https://premium.vgc.no/v2/images/d3f14099-f0a4-4eff-8f22-77ba92ecc724?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=d1dab7abaff0a5112354f651dfb898465d0371f6 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">POLITIKK<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2025-11-27T14:35:37Z\" datetime=\"2025-11-27T14:35:37Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">27. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Mener regjeringen ikke tør å gi folket det de vil ha</h2></div></div></a></li></ol></div></div><div class=\"extendedContent paywall hyperion-css-1wv24dq\" id=\"widget-inline-list\"><div class=\"bundle hyperion-css-6nuwex\"><ol class=\"hyperion-css-19mvxvm\"><li class=\"hyperion-css-1og0r8\"><a aria-label=\"Ultraprosessert mat\" class=\"hyperion-css-vpoaev\" data-test-tag=\"internal-link\" href=\"/tag/ultraprosessert-mat\" rel=\"\" target=\"\"><span class=\"hyperion-css-0\">Ultraprosessert mat</span></a></li><li class=\"hyperion-css-1og0r8\"><a aria-label=\"Kosthold\" class=\"hyperion-css-vpoaev\" data-test-tag=\"internal-link\" href=\"/tag/kosthold\" rel=\"\" target=\"\"><span class=\"hyperion-css-0\">Kosthold</span></a></li></ol></div></div><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div class=\"advertory-aftenposten-netboard__article\" id=\"netboard_5\"></div></div><div class=\"observer-placeholder\"><noscript></noscript></div><div class=\"hyperion-css-1q3hux1\"><button aria-label=\"Tilbake til forsiden\" class=\"hyperion-css-1t4sy44\" title=\"Tilbake til forsiden\" type=\"button\">Tilbake til forsiden</button></div><div class=\"advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-bottom-ad\"><div 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   "source_updated_at" : "2025-12-22 11:35:29",
   "summary" : "Les Marit Kolbys innlegg.",
   "tags" : null,
   "title" : "Misvisende om ultraprosessert mat",
   "twitter_title" : null,
   "version" : 1
}