Herold

{
   "article_id" : 49490,
   "author" : "Elisabeth Dalseg",
   "category" : "",
   "change_type" : "update",
   "content" : "## Nordmenn er det folket i verden som spiser mest frossenpizza per person.\n\n## Hvert år setter vi til livs 50 millioner frossenpizza.\n\n## Rundt halvparten av disse er Pizza Grandiosa.\n\n## DinSide fikk være med på innsida av Grandiosa\\-fabrikken på Stranda for å se hvordan pizzaen egentlig blir til.\n\n## Knuser Grandiosa\\-myte\n\nSTRANDA \\(Dagbladet\\): Vi har kjørt langt, og lenger enn langt. Blant fagre fjell og fjord og tronge vik.\n\nRundt oss ruver Sunnmørsalpene stolt.\n\nEn klynge firkantede bygg sprer seg beskjedent utover dalen, som et halvhjertet forsøk på tetris. Først når vi kommer helt tett innpå, fatter vi hvor enorme byggeklossene faktisk er.\n\n\\- Har har vi bygget, stein på stein. Bygg for bygg, sier Svein Urke, fabrikksjef på Grandiosa, til DinSide, og slår ut med armene.\n\nI disse dager ferdigstilles prosessen med å samle nesten alt av Orklas frossenpizzaproduksjon i tetris\\-fabrikken på Svemorken i Stranda kommune.\n\nTil nå har det vært tre fabrikker, en her, en på Sløgstad i Stranda sentrum, og en på Sem i Tønsberg.\n\nFra nyttår er det Stranda som gjelder, hovedsakelig fabrikken på Svemorken.\n\nDet er ikke tilfeldig. Det er nemlig på Stranda eventyret om Pizza Grandiosa startet.\n\n## De aller første Pizza Grandiosa ble laget med ferdigbunner importert fra Canada. Arkivfoto: Nora / Orkla\n\n## De ser ganske så like ut, men i dag bakes alle bunnene på fabrikken i Stranda.\n\n## Pizzavalget\n\nI 2004 skjedde det som gjør at markedsføringseksperter fortsatt snakker om «Grandiosa\\-effekten».\n\nDet begynte, som de fleste gode historier, i nedoverbakke. Pizzafabrikken slet med salget, og de måtte permittere flere ansatte.\n\n## \\- Hva pokker er pizza?\n\nFrossenpizza ble utviklet i USA på 50\\-tallet og kom til Norge på slutten av 70\\-tallet. Men industrieventyret på Stranda begynte lenge før, da skomaker Karl J. Ringstad startet med mårpølseproduksjon i kjelleren i 1888.\n\nPå 60\\- og 70\\-tallet hadde Ringstad vokst til å bli Skandinavias største spekematprodusent i et fabrikkanlegg som kunne vært hentet ut av en tegnefilm:\n\nI den ene enden av fabrikken drev de griseoppdrett, og ut av den andre enden kom ferdig spekemat.\n\nMot slutten av 70\\-tallet snudde pilene. Det gikk rett og slett ikke så bra.\n\nOmtrent samtidig fikk en av toppsjefene i Nora, som på det tidspunktet eide fabrikken, nyss om at Ideal Flatbrød vurderte å importere ferdige pizzabunner fra Canada til Norge.\n\nDet ville ikke Nora\\-sjef Leif Frode Onarheim ha noe av. Han ville ha pizzaen selv, og kastet seg på et fly til Canada.\n\nAvtaler ble gjort, og de høye herrer i hovedstaden bestemte seg for at den litt skrantende fabrikken på Stranda skulle få æren av å produsere Norges første frossenpizza.\n\nOnarheim tok en telefon til fabrikksjef Ivar Moss i Stranda.\n\n\\- Da han fikk telefonen sa han ja, og så snudde han seg til kona og sa: Hva pokker er pizza?\n\nI 1980 kom den første Grandiosaen på markedet. Vi skal ikke mange år fram i tid før de landet på den oppskriften som brukes på originalen i dag.\n\nSiden har det gått slag i slag. I 1991 ble BigOne lansert, og i 1992 begynte de å bake bunnene selv. Da tok det av, skal vi tro fabrikksjefen.\n\n\\- De skulle jobbe på bakeriet to dager i uka. Så jobbet de plutselig tre skift, seks dager i uka.\n\nMens det i 1994 ble laget rundt 13 millioner Grandiosa, produseres det rundt 25 millioner i år. Totalt produserer Orkla rundt 40 millioner frossenpizza, hvert eneste år.\n\nSå bestemte de seg for å lansere en ny variant. Markedsføringskampanjen var storslagen, med et «Pizzavalget» der folk kunne stemme på sin favoritt: Kjøttdeig og løk eller Pepperoni.\n\nKjøttdeig og løk vant, men med så liten margin at det ikke gikk lang tid før også pepperoni kom inn i sortimentet.\n\nDe permitterte ansatte rakk ikke å sette seg ordentlig til rette i sofaen før de ble kalt tilbake. Flere varianter fulgte. Og i 2009 ble det andre bakeriet bygget på Svemorka, i tilknytning til et fryselager, der fabrikken ligger i dag.\n\nDette var et såkalt teppebakeri som gjorde at de kunne lansere firkantet pizza.\n\n## Store deigklumper sendes inn i maskinen.\n\n## Deigen kjevles gradvis ut.\n\n## Til tynnere og tynnere «tepper».\n\n## Som til slutt stanses ut til pizzabunner.\n\n## Her er det en hjemmelaget\\-variant som er på vei fra ovnen til nedkjølingskammeret.\n\nSiden fulgte flere fryselager, og flere bakerier.\n\nI dag er det tre bakerier i fabrikklokalene på Svemorka. Hvert bakeri har ulike muligheter for å lage pizzabunner. Så flere nyheter fulgte: Tynn bunn i 2020, Deluxe i 2022.\n\n\\- Målet er å sørge for en mest mulig hjemmelaget følelse. Ikke bare Grandiosa hjemmelaget, men på alle pizzaene.\n\n## På samlebånd\n\nMens de store, firkantede pizzaene stanses ut av livets største pizzadeig, som bokstavelig talt kommer rullende på samlebånd, lages porsjonspizzaene, blant annet originalen, i et såkalt «ball and press»\\-bakeri.\n\nPizzaen rulles til en liten bolle, som så presses ut til en pizzabunn i form.\n\nSeinere går det slag i slag:\n\n## Store blokker med Jarlsberg\\-ost på vei til å bli revet.\n\n## Maskinene på fabrikken håndterer rundt fem millioner kilo ost i året\n\n## To millioner kilo tomatsaus\n\n## og to og en halv million tonn «pizzakjøtt».\n\n## Det mange tror er skinke, er en blanding som hovedsakelig består av storfekjøtt og soyaprotein.\n\n## Det hele krones med små biter av paprika. Et par millioner kilo i året.\n\nMange par øyne følger med pizzaens ferd gjennom fabrikken, men det er maskinene som sørger for det meste av sorteringen. Pizzaen veies, måles og scannes på nesten hvert eneste trinn i prosessen. Mange blir funnet for lette, og sorteres ut.\n\nFor lite deig, for mye deig. For små bunner, for store bunner, for mye fyll, for lite fyll. For tjukk bunn, for tynn bunn.\n\n\\- Vi jobber ut fra snittvekten fra Justervesenet, og er nok mer streng på at det ikke skal være for lite, sier Urke.\n\n## Alle pizzaene må gå gjennom en røntgenmaskin som blant annet leter etter fremmedlegemer.\n\n## Mange par øyne følger pizzaene for å sortere ut dem som ikke egner seg for salg.\n\n## Sorteringen slutter ikke selv om pizzaene er pakket i plast. De som ikke er bra nok sendes ned på det blå samlebåndet og kasseres.\n\n## Det er ikke lett for et utrent øye å se hva som er galt med disse pizzaene.\n\n## Men de vil aldri finne veien til butikkhyllene.\n\n\\- Ja se her, vi er veldig rause, gliser han, og viser til noen røde tall der vekten lyser mot oss.\n\n\\- To gram over, femten gram over, tre gram under. Vi er nok litt for snille.\n\nDet er ikke fritt for at det kan gjøre vondt for en sunnmøring, det kan jo det. Men det kan ikke bli for mye av det gode heller.\n\n\\- Blir det for mye bunn eller for mye topping, blir jo steketiden helt feil.\n\n## Et lite stykke norsk mathistorie\n\n«1980 var et avgjørende år for norsk matkultur. 11. februar det året ble Pizza Grandiosa lansert, og etter det har ikke norsk mat vært det samme.»\n\nSlik begynner kapittelet om Pizza Grandiosa i Andreas Viestads bok «Vår norske mathistorie».\n\nEtter å ha jobbet seg gjennom norsk mathistorie, fra rakfisk, tørrfisk og smalahove, til grøt, surpølse og kjøttkaker, er det nettopp Pizza Grandiosa som får æren av å avslutte boka.\n\nDet er det flere grunner til, forteller Viestad.\n\n\\- I dag er dette mat som er en veldig viktig del av den norske matkulturen. Det er det viktigste kriteriet.\n\n## Andreas Viestad avslutter boka «Vår norske mathistorie» med et kapittel om Grandiosa. Foto: Agnete Brun\n\n## Han synes Grandiosa er en viktig del av den norske mathistorien.\n\n## Men også et litt trist kapittel.\n\nHan peker på at vi nordmenn har en gjengs oppfatning om at kjøttkaker er rotnorsk, mens pizza \\- det stusser vi litt over.\n\n\\- Men vi har bare laget kjøttkaker dobbelt så lenge som vi har laget pizza i Norge.\n\nGrandiosaen setter likevel ikke et udelt positivt punktum i boka. For frossenpizzaen representerer et vendepunkt i norsk matkultur.\n\n\\- Vi har bodd i Norge i 10 000 år, og har spist veldig mange forskjellige typer mat, men pizza Grandiosa er første gang vi spiser mat som ikke har noe med hvem vi er, hva vi dyrker \\- og vi lager den ikke en gang selv. Den er laget på fabrikk, sier Viestad.\n\nGrandisen blir stående som et symbol på dette skiftet, fra hjemmelaget til ferdigmat.\n\n\\- Som jeg jo synes er en trist del av den norske mathistorien.\n\nMens Grandiosa får æren av å avslutte den norske mathistorien i boka, er det rakfisken som åpner ballet. De to representerer hver sin ytterkant i norsk mathistorie.\n\n\\- Man kan si at rakfisken er et eksempel på første gang vi tok naturressursene og brukte vår kløkt og vår nærhet til naturen til å lage noe utrolig komplisert, som ble veldig viktig for vår overlevelse. Pizza Grandiosa er et eksempel på hvordan vi legger fra oss nærheten til tradisjon og natur. Og overlater matproduksjonen til en fabrikk.\n\n\\- De står der som to bokstøtter.\n\n## \\- Det handler om pris\n\nDen store debatten om ultraprosessert mat har ikke gått Stranda\\-fabrikken forbi. Men foreløpig ser det ikke ut til å ha satt nevneverdige spor hos norske forbrukere: Salget av frossenpizzaen har økt med 10 prosent i høst, sammenlignet med i fjor, oppgir Orkla til DinSide.\n\nMen så er det heller ikke alle pizzaene deres som er ultraprosesserte. For eksempel den med fire oster.\n\n\\- Tar du bort kjøttet, er ikke Grandiosa ultraprosessert. Så det blir jo litt som om du baker pizza hjemme og har på pepperoni eller skinke, da blir den også ultraprosessert, sier fabrikksjef Svein Urke.\n\nHan peker også på at selv om mange nordmenn nå snakker om at vi ikke vil ha ultraprosessert, viser salgstallene noe annet.\n\n\\- Vi sier én ting og gjør noe annet.\n\nI tillegg tror han pris er en viktig faktor.\n\n\\- Mat handler om smak og pris. Når økonomien er stram, kommer pizza godt ut.\n\nOg så handler det jo om hva annet man spiser.\n\n\\- Alt er sunt, med måte.\n\nMan må jo ikke spise en hel pizza heller.\n\n\\- Noen deler den i to, sier fabrikksjefen og mimer hvordan man kan knekke en frossenpizza i to mot låret \\- bare man er rask nok.\n\n## Grandiosa\\-effekten\n\nRunar Døving, forbruksforsker og professor i sosialantropologi ved Høyskolen Kristiania, bruker ofte Grandiosa for å illustrere hvordan merkevarer bruker produktutvikling for å holde originalen relevant, og vise at de er innovative.\n\n## \\- Strategien til Grandiosa har alltid vært å holde merkevaren til stede ved å ha mange varianter. Foto: Høyskolen Kristiania\n\n## \\- Med biff, med tacosmak, uten paprika … det handler først og fremst om å gi oppmerksomhet til originalen.\n\nHovedproduktet Pizza Grandiosa står fortsatt sterkt.\n\nAv de 50 millionene frossenpizza vi nordmenn spiser hvert år, er rundt halvparten Pizza Grandiosa.\n\nSju millioner av dem er originalen.\n\n## Gjennom historien har det vært omlag 50 ulike varianter av Pizza Grandiosa.\n\n## Dagbladet og DinSide har testet minst tyve av dem.\n\n## Fra Mandagspizza ...\n\n## ... til Fredagspizza.\n\n## Ikke alle falt like godt i smak.\n\n## Men noen begeistret.\n\n## Og andre var til å spise opp.\n\n\\- Det er helt unikt at én merkevare har en så stor del av markedet, sier Døving.\n\nHan er ikke i tvil om at Orkla har vært rasende gode på markedsføring og merkevarebygging.\n\n«Vi snakker ekte kjærlighet.»\n\n«Full pakke.»\n\nI 1996 kom reklamefilmen med Vazelina Bilopphøggers, som spiser Grandiosa i jula. Den ruller fortsatt over norske skjermer.\n\n## «Vi skal vel ikke heller ta en slik en pizza Grandiosa?»\n\nFor mange er frossenpizzaen tett forbundet med jul. Kanskje fordi tidligere Ipsos\\-MMI\\-direktør [Erik Dalen slang med leppa](https://www.dagbladet.no/mat/i-1990-kom-erik-med-grandiosa-spoken-som-lurte-norge/66058560) for mer enn 30 år siden, da han som ung forsker ble intervjuet om nordmenns spisevaner.\n\n\\- Det er sikkert noen nordmenn som spiser Grandiosa på julaften, tenkte Dalen høyt.\n\nBemerkningen ble ikke med i artikkelen, men dukket opp et par år seinere. Da hadde «sikkert noen» blitt til «50 000 nordmenn». Pizzapåstanden rullet videre, og tallet økte.\n\nI 2003 sa 100 000 nordmenn til Ipsos\\-MMI at de spiste Grandiosa på julaften, mens 200 000 nordmenn sa til Orkla at de hadde Grandis som julemat i 2011.\n\n\\- Mange spiser Grandiosa i løpet av jula, selv om ikke alle disse spiser på julaften, sier Kristoffer Vikebak.\n\n## Er det rart fabrikksjef Svein Urke jubler?",
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   "metadata" : "{\"is_paywalled\":0,\"og\":{\"url\":\"https://dinside.dagbladet.no/fritid/grandiosa-roper-hemmeligheten/83990785\",\"title\":\"Grandiosa: Røper hemmeligheten\",\"site_name\":\"DinSide\",\"type\":\"article\",\"image:width\":\"1200\",\"image:height\":\"684\",\"logo\":\"/assets/icon/dinside-logo.svg\",\"image\":\"https://dinside.dagbladet.no/images/84004370.jpg?imageId=84004370&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"description\":\"\"},\"raw_feed_item\":\"<item>\\n    <title><![CDATA[Knuser myte]]></title>\\n    <link>https://dinside.dagbladet.no/fritid/grandiosa-roper-hemmeligheten/83990785</link>\\n    <guid>https://www.dagbladet.no/a/83990785</guid>\\n        <pubDate>2025-12-21T10:21:19+01:00</pubDate>\\n    <description><![CDATA[]]></description>\\n     <enclosure length=\\\"0\\\" type=\\\"image/jpeg\\\" url=\\\"https://www.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=1058&amp;height=478&amp;format=jpg\\\" />\\n</item>\",\"meta\":{\"robots\":\"max-image-preview:large\",\"description\":\"DinSide kom på innsiden av Grandiosa-fabrikken. Dette inneholder Pizza Grandiosa.\",\"viewport\":\"width=device-width, initial-scale=1\",\"apple-itunes-app\":\"app-id=1509675357\",\"copyright\":\"Copyright (c) 2025 Aller Media AS, all rights reserved.\",\"title\":\"Knuser Grandiosa-myte\"},\"keywords\":[\"dagligvare\",\"frossenpizza\",\"fritid\",\"mat\",\"grandiosa\"],\"content\":\"## Nordmenn er det folket i verden som spiser mest frossenpizza per person.\\n\\n## Hvert år setter vi til livs 50 millioner frossenpizza.\\n\\n## Rundt halvparten av disse er Pizza Grandiosa.\\n\\n## DinSide fikk være med på innsida av Grandiosa\\\\-fabrikken på Stranda for å se hvordan pizzaen egentlig blir til.\\n\\n## Knuser Grandiosa\\\\-myte\\n\\nSTRANDA \\\\(Dagbladet\\\\): Vi har kjørt langt, og lenger enn langt. Blant fagre fjell og fjord og tronge vik.\\n\\nRundt oss ruver Sunnmørsalpene stolt.\\n\\nEn klynge firkantede bygg sprer seg beskjedent utover dalen, som et halvhjertet forsøk på tetris. Først når vi kommer helt tett innpå, fatter vi hvor enorme byggeklossene faktisk er.\\n\\n\\\\- Har har vi bygget, stein på stein. Bygg for bygg, sier Svein Urke, fabrikksjef på Grandiosa, til DinSide, og slår ut med armene.\\n\\nI disse dager ferdigstilles prosessen med å samle nesten alt av Orklas frossenpizzaproduksjon i tetris\\\\-fabrikken på Svemorken i Stranda kommune.\\n\\nTil nå har det vært tre fabrikker, en her, en på Sløgstad i Stranda sentrum, og en på Sem i Tønsberg.\\n\\nFra nyttår er det Stranda som gjelder, hovedsakelig fabrikken på Svemorken.\\n\\nDet er ikke tilfeldig. Det er nemlig på Stranda eventyret om Pizza Grandiosa startet.\\n\\n## De aller første Pizza Grandiosa ble laget med ferdigbunner importert fra Canada. Arkivfoto: Nora / Orkla\\n\\n## De ser ganske så like ut, men i dag bakes alle bunnene på fabrikken i Stranda.\\n\\n## Pizzavalget\\n\\nI 2004 skjedde det som gjør at markedsføringseksperter fortsatt snakker om «Grandiosa\\\\-effekten».\\n\\nDet begynte, som de fleste gode historier, i nedoverbakke. Pizzafabrikken slet med salget, og de måtte permittere flere ansatte.\\n\\n## \\\\- Hva pokker er pizza?\\n\\nFrossenpizza ble utviklet i USA på 50\\\\-tallet og kom til Norge på slutten av 70\\\\-tallet. Men industrieventyret på Stranda begynte lenge før, da skomaker Karl J. Ringstad startet med mårpølseproduksjon i kjelleren i 1888.\\n\\nPå 60\\\\- og 70\\\\-tallet hadde Ringstad vokst til å bli Skandinavias største spekematprodusent i et fabrikkanlegg som kunne vært hentet ut av en tegnefilm:\\n\\nI den ene enden av fabrikken drev de griseoppdrett, og ut av den andre enden kom ferdig spekemat.\\n\\nMot slutten av 70\\\\-tallet snudde pilene. Det gikk rett og slett ikke så bra.\\n\\nOmtrent samtidig fikk en av toppsjefene i Nora, som på det tidspunktet eide fabrikken, nyss om at Ideal Flatbrød vurderte å importere ferdige pizzabunner fra Canada til Norge.\\n\\nDet ville ikke Nora\\\\-sjef Leif Frode Onarheim ha noe av. Han ville ha pizzaen selv, og kastet seg på et fly til Canada.\\n\\nAvtaler ble gjort, og de høye herrer i hovedstaden bestemte seg for at den litt skrantende fabrikken på Stranda skulle få æren av å produsere Norges første frossenpizza.\\n\\nOnarheim tok en telefon til fabrikksjef Ivar Moss i Stranda.\\n\\n\\\\- Da han fikk telefonen sa han ja, og så snudde han seg til kona og sa: Hva pokker er pizza?\\n\\nI 1980 kom den første Grandiosaen på markedet. Vi skal ikke mange år fram i tid før de landet på den oppskriften som brukes på originalen i dag.\\n\\nSiden har det gått slag i slag. I 1991 ble BigOne lansert, og i 1992 begynte de å bake bunnene selv. Da tok det av, skal vi tro fabrikksjefen.\\n\\n\\\\- De skulle jobbe på bakeriet to dager i uka. Så jobbet de plutselig tre skift, seks dager i uka.\\n\\nMens det i 1994 ble laget rundt 13 millioner Grandiosa, produseres det rundt 25 millioner i år. Totalt produserer Orkla rundt 40 millioner frossenpizza, hvert eneste år.\\n\\nSå bestemte de seg for å lansere en ny variant. Markedsføringskampanjen var storslagen, med et «Pizzavalget» der folk kunne stemme på sin favoritt: Kjøttdeig og løk eller Pepperoni.\\n\\nKjøttdeig og løk vant, men med så liten margin at det ikke gikk lang tid før også pepperoni kom inn i sortimentet.\\n\\nDe permitterte ansatte rakk ikke å sette seg ordentlig til rette i sofaen før de ble kalt tilbake. Flere varianter fulgte. Og i 2009 ble det andre bakeriet bygget på Svemorka, i tilknytning til et fryselager, der fabrikken ligger i dag.\\n\\nDette var et såkalt teppebakeri som gjorde at de kunne lansere firkantet pizza.\\n\\n## Store deigklumper sendes inn i maskinen.\\n\\n## Deigen kjevles gradvis ut.\\n\\n## Til tynnere og tynnere «tepper».\\n\\n## Som til slutt stanses ut til pizzabunner.\\n\\n## Her er det en hjemmelaget\\\\-variant som er på vei fra ovnen til nedkjølingskammeret.\\n\\nSiden fulgte flere fryselager, og flere bakerier.\\n\\nI dag er det tre bakerier i fabrikklokalene på Svemorka. Hvert bakeri har ulike muligheter for å lage pizzabunner. Så flere nyheter fulgte: Tynn bunn i 2020, Deluxe i 2022.\\n\\n\\\\- Målet er å sørge for en mest mulig hjemmelaget følelse. Ikke bare Grandiosa hjemmelaget, men på alle pizzaene.\\n\\n## På samlebånd\\n\\nMens de store, firkantede pizzaene stanses ut av livets største pizzadeig, som bokstavelig talt kommer rullende på samlebånd, lages porsjonspizzaene, blant annet originalen, i et såkalt «ball and press»\\\\-bakeri.\\n\\nPizzaen rulles til en liten bolle, som så presses ut til en pizzabunn i form.\\n\\nSeinere går det slag i slag:\\n\\n## Store blokker med Jarlsberg\\\\-ost på vei til å bli revet.\\n\\n## Maskinene på fabrikken håndterer rundt fem millioner kilo ost i året\\n\\n## To millioner kilo tomatsaus\\n\\n## og to og en halv million tonn «pizzakjøtt».\\n\\n## Det mange tror er skinke, er en blanding som hovedsakelig består av storfekjøtt og soyaprotein.\\n\\n## Det hele krones med små biter av paprika. Et par millioner kilo i året.\\n\\nMange par øyne følger med pizzaens ferd gjennom fabrikken, men det er maskinene som sørger for det meste av sorteringen. Pizzaen veies, måles og scannes på nesten hvert eneste trinn i prosessen. Mange blir funnet for lette, og sorteres ut.\\n\\nFor lite deig, for mye deig. For små bunner, for store bunner, for mye fyll, for lite fyll. For tjukk bunn, for tynn bunn.\\n\\n\\\\- Vi jobber ut fra snittvekten fra Justervesenet, og er nok mer streng på at det ikke skal være for lite, sier Urke.\\n\\n## Alle pizzaene må gå gjennom en røntgenmaskin som blant annet leter etter fremmedlegemer.\\n\\n## Mange par øyne følger pizzaene for å sortere ut dem som ikke egner seg for salg.\\n\\n## Sorteringen slutter ikke selv om pizzaene er pakket i plast. De som ikke er bra nok sendes ned på det blå samlebåndet og kasseres.\\n\\n## Det er ikke lett for et utrent øye å se hva som er galt med disse pizzaene.\\n\\n## Men de vil aldri finne veien til butikkhyllene.\\n\\n\\\\- Ja se her, vi er veldig rause, gliser han, og viser til noen røde tall der vekten lyser mot oss.\\n\\n\\\\- To gram over, femten gram over, tre gram under. Vi er nok litt for snille.\\n\\nDet er ikke fritt for at det kan gjøre vondt for en sunnmøring, det kan jo det. Men det kan ikke bli for mye av det gode heller.\\n\\n\\\\- Blir det for mye bunn eller for mye topping, blir jo steketiden helt feil.\\n\\n## Et lite stykke norsk mathistorie\\n\\n«1980 var et avgjørende år for norsk matkultur. 11. februar det året ble Pizza Grandiosa lansert, og etter det har ikke norsk mat vært det samme.»\\n\\nSlik begynner kapittelet om Pizza Grandiosa i Andreas Viestads bok «Vår norske mathistorie».\\n\\nEtter å ha jobbet seg gjennom norsk mathistorie, fra rakfisk, tørrfisk og smalahove, til grøt, surpølse og kjøttkaker, er det nettopp Pizza Grandiosa som får æren av å avslutte boka.\\n\\nDet er det flere grunner til, forteller Viestad.\\n\\n\\\\- I dag er dette mat som er en veldig viktig del av den norske matkulturen. Det er det viktigste kriteriet.\\n\\n## Andreas Viestad avslutter boka «Vår norske mathistorie» med et kapittel om Grandiosa. Foto: Agnete Brun\\n\\n## Han synes Grandiosa er en viktig del av den norske mathistorien.\\n\\n## Men også et litt trist kapittel.\\n\\nHan peker på at vi nordmenn har en gjengs oppfatning om at kjøttkaker er rotnorsk, mens pizza \\\\- det stusser vi litt over.\\n\\n\\\\- Men vi har bare laget kjøttkaker dobbelt så lenge som vi har laget pizza i Norge.\\n\\nGrandiosaen setter likevel ikke et udelt positivt punktum i boka. For frossenpizzaen representerer et vendepunkt i norsk matkultur.\\n\\n\\\\- Vi har bodd i Norge i 10 000 år, og har spist veldig mange forskjellige typer mat, men pizza Grandiosa er første gang vi spiser mat som ikke har noe med hvem vi er, hva vi dyrker \\\\- og vi lager den ikke en gang selv. Den er laget på fabrikk, sier Viestad.\\n\\nGrandisen blir stående som et symbol på dette skiftet, fra hjemmelaget til ferdigmat.\\n\\n\\\\- Som jeg jo synes er en trist del av den norske mathistorien.\\n\\nMens Grandiosa får æren av å avslutte den norske mathistorien i boka, er det rakfisken som åpner ballet. De to representerer hver sin ytterkant i norsk mathistorie.\\n\\n\\\\- Man kan si at rakfisken er et eksempel på første gang vi tok naturressursene og brukte vår kløkt og vår nærhet til naturen til å lage noe utrolig komplisert, som ble veldig viktig for vår overlevelse. Pizza Grandiosa er et eksempel på hvordan vi legger fra oss nærheten til tradisjon og natur. Og overlater matproduksjonen til en fabrikk.\\n\\n\\\\- De står der som to bokstøtter.\\n\\n## \\\\- Det handler om pris\\n\\nDen store debatten om ultraprosessert mat har ikke gått Stranda\\\\-fabrikken forbi. Men foreløpig ser det ikke ut til å ha satt nevneverdige spor hos norske forbrukere: Salget av frossenpizzaen har økt med 10 prosent i høst, sammenlignet med i fjor, oppgir Orkla til DinSide.\\n\\nMen så er det heller ikke alle pizzaene deres som er ultraprosesserte. For eksempel den med fire oster.\\n\\n\\\\- Tar du bort kjøttet, er ikke Grandiosa ultraprosessert. Så det blir jo litt som om du baker pizza hjemme og har på pepperoni eller skinke, da blir den også ultraprosessert, sier fabrikksjef Svein Urke.\\n\\nHan peker også på at selv om mange nordmenn nå snakker om at vi ikke vil ha ultraprosessert, viser salgstallene noe annet.\\n\\n\\\\- Vi sier én ting og gjør noe annet.\\n\\nI tillegg tror han pris er en viktig faktor.\\n\\n\\\\- Mat handler om smak og pris. Når økonomien er stram, kommer pizza godt ut.\\n\\nOg så handler det jo om hva annet man spiser.\\n\\n\\\\- Alt er sunt, med måte.\\n\\nMan må jo ikke spise en hel pizza heller.\\n\\n\\\\- Noen deler den i to, sier fabrikksjefen og mimer hvordan man kan knekke en frossenpizza i to mot låret \\\\- bare man er rask nok.\\n\\n## Grandiosa\\\\-effekten\\n\\nRunar Døving, forbruksforsker og professor i sosialantropologi ved Høyskolen Kristiania, bruker ofte Grandiosa for å illustrere hvordan merkevarer bruker produktutvikling for å holde originalen relevant, og vise at de er innovative.\\n\\n## \\\\- Strategien til Grandiosa har alltid vært å holde merkevaren til stede ved å ha mange varianter. Foto: Høyskolen Kristiania\\n\\n## \\\\- Med biff, med tacosmak, uten paprika … det handler først og fremst om å gi oppmerksomhet til originalen.\\n\\nHovedproduktet Pizza Grandiosa står fortsatt sterkt.\\n\\nAv de 50 millionene frossenpizza vi nordmenn spiser hvert år, er rundt halvparten Pizza Grandiosa.\\n\\nSju millioner av dem er originalen.\\n\\n## Gjennom historien har det vært omlag 50 ulike varianter av Pizza Grandiosa.\\n\\n## Dagbladet og DinSide har testet minst tyve av dem.\\n\\n## Fra Mandagspizza ...\\n\\n## ... til Fredagspizza.\\n\\n## Ikke alle falt like godt i smak.\\n\\n## Men noen begeistret.\\n\\n## Og andre var til å spise opp.\\n\\n\\\\- Det er helt unikt at én merkevare har en så stor del av markedet, sier Døving.\\n\\nHan er ikke i tvil om at Orkla har vært rasende gode på markedsføring og merkevarebygging.\\n\\n«Vi snakker ekte kjærlighet.»\\n\\n«Full pakke.»\\n\\nI 1996 kom reklamefilmen med Vazelina Bilopphøggers, som spiser Grandiosa i jula. Den ruller fortsatt over norske skjermer.\\n\\n## «Vi skal vel ikke heller ta en slik en pizza Grandiosa?»\\n\\nFor mange er frossenpizzaen tett forbundet med jul. Kanskje fordi tidligere Ipsos\\\\-MMI\\\\-direktør [Erik Dalen slang med leppa](https://www.dagbladet.no/mat/i-1990-kom-erik-med-grandiosa-spoken-som-lurte-norge/66058560) for mer enn 30 år siden, da han som ung forsker ble intervjuet om nordmenns spisevaner.\\n\\n\\\\- Det er sikkert noen nordmenn som spiser Grandiosa på julaften, tenkte Dalen høyt.\\n\\nBemerkningen ble ikke med i artikkelen, men dukket opp et par år seinere. Da hadde «sikkert noen» blitt til «50 000 nordmenn». Pizzapåstanden rullet videre, og tallet økte.\\n\\nI 2003 sa 100 000 nordmenn til Ipsos\\\\-MMI at de spiste Grandiosa på julaften, mens 200 000 nordmenn sa til Orkla at de hadde Grandis som julemat i 2011.\\n\\n\\\\- Mange spiser Grandiosa i løpet av jula, selv om ikke alle disse spiser på julaften, sier Kristoffer Vikebak.\\n\\n## Er det rart fabrikksjef Svein Urke jubler?\",\"description\":\"DinSide kom på innsiden av Grandiosa-fabrikken. Dette inneholder Pizza Grandiosa.\",\"image_url\":\"https://dinside.dagbladet.no/images/84004370.jpg?imageId=84004370&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"published_at\":null,\"source_updated_at\":null,\"title\":\"Grandiosa: Røper hemmeligheten\",\"author\":\"Elisabeth Dalseg\",\"schema\":{\"microdata\":{\"headline\":\"Da «grandisen» ble oppdaget i USA, ble fabrikksjefen på Stranda svar skyldig \\n\",\"caption\":\"Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet\",\"author\":\"Lars Eivind Bones\",\"url\":\"\\n\\n\\n      \\n\\n\\n\\n\\n\\n\\n\\n      \\n\\n\\n\\n\\n\\n\\n    \",\"jobTitle\":\"Administrerende direktør:\",\"name\":\"Michael Aller\"}},\"twitter\":{}}",
   "og_title" : "Grandiosa: Røper hemmeligheten",
   "published_at" : "2025-12-21 09:21:19",
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2.21533 14.2812 3.24658 14.5625 4.09033L18.5938 16.7466H14.75L11.0938 11.9653C10.5312 11.2153 9.6875 10.7466 8.75 10.7466H3.40625C2.5625 10.7466 1.625 11.2153 1.0625 11.9653C0.5 12.7153 0.3125 13.6528 0.5 14.4966L3.40625 24.2466L0.59375 33.9966C0.3125 34.9341 0.5 35.8716 1.0625 36.6216C1.625 37.3716 2.5625 37.7466 3.40625 37.7466H8.75C9.6875 37.7466 10.5312 37.3716 11.0938 36.6216L14.75 31.7466H18.5938L14.5625 44.4028C14.2812 45.3403 14.4688 46.3716 15.0312 47.1216C15.5938 47.8716 16.5312 48.2466 17.4688 48.2466H23.5625C24.6875 48.2466 25.625 47.6841 26.1875 46.7466L35.5625 31.7466H44C47.5625 31.7466 54.5 28.8403 54.5 24.2466C54.5 19.7466 47.5625 16.7466 43.9062 16.7466ZM43.9062 27.2466H33.0312L22.7188 43.7466H19.5312L24.6875 27.2466H12.5L8 33.2466H5.46875L8.09375 24.2466L5.46875 15.2466H8L12.5 21.2466H24.6875L19.5312 4.74658H22.7188L33.0312 21.2466H43.9062C46.3438 21.2466 49.7188 23.3091 49.9062 24.2466C49.8125 25.2778 46.4375 27.2466 43.9062 27.2466Z\"></path></svg><span 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25.4653C41.9282 24.3403 42.4907 22.8403 42.4907 21.2466ZM37.522 22.3716L22.6157 37.2778C22.2407 37.6528 21.772 37.7466 21.4907 37.7466C21.3032 37.7466 20.8345 37.6528 20.4595 37.2778L5.45947 22.3716C5.08447 21.9028 4.99072 21.5278 4.99072 21.2466C4.99072 21.0591 5.08447 20.5903 5.45947 20.2153L20.4595 5.21533C20.8345 4.84033 21.3032 4.84033 21.4907 4.84033C21.772 4.84033 22.2407 4.84033 22.6157 5.21533L37.522 20.2153C37.897 20.5903 37.9907 21.0591 37.9907 21.2466C37.9907 21.5278 37.897 21.9028 37.522 22.3716ZM21.4907 28.5591C20.3657 28.5591 19.3345 29.4966 19.3345 30.7153C19.3345 32.0278 20.3657 32.8716 21.4907 32.8716C22.8032 32.8716 23.7407 31.8403 23.7407 30.7153C23.7407 29.5903 22.8032 28.5591 21.4907 28.5591ZM21.4907 18.9966C20.272 18.9966 19.3345 20.1216 19.3345 21.1528C19.3345 22.3716 20.3657 23.3091 21.4907 23.3091C22.8032 23.3091 23.7407 22.2778 23.7407 21.1528C23.7407 20.0278 22.8032 18.9966 21.4907 18.9966ZM11.9282 18.9966C10.7095 18.9966 9.67822 20.1216 9.67822 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11.5532 27.9966 10.3345 27.9966C9.02197 27.9966 8.08447 29.0278 8.08447 30.2466C8.08447 31.5591 9.02197 32.4966 10.3345 32.4966Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Kalkulatorer<!-- --> </span></a><div class=\"ec__sc-1jexmrl-1 cXbeoj right hide\" id=\"category-navigation-right\"><svg class=\"ec__d0hsxv-2 gcGyZb\" fill=\"none\" height=\"25\" rotate=\"270\" viewbox=\"0 0 12 7\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M6.25 6.09131C6.03906 6.09131 5.85156 6.021 5.71094 5.88037L1.21094 1.38037C0.90625 1.09912 0.90625 0.606934 1.21094 0.325684C1.49219 0.0209961 1.98438 0.0209961 2.26562 0.325684L6.25 4.28662L10.2109 0.325684C10.4922 0.0209961 10.9844 0.0209961 11.2656 0.325684C11.5703 0.606934 11.5703 1.09912 11.2656 1.38037L6.76562 5.88037C6.625 6.021 6.4375 6.09131 6.25 6.09131Z\"></path></svg></div></nav><div class=\"ec__sc-8xh1vj-0 QuIkO\"><div class=\"ec__sc-8xh1vj-1 kysapf\"><div class=\"ec__sc-1rpow0h-0 clDhOw 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12.5845 23.3091 12.5845 21.9966C12.5845 20.7778 11.5532 19.7466 10.3345 19.7466C9.02197 19.7466 8.08447 20.7778 8.08447 21.9966C8.08447 23.3091 9.02197 24.2466 10.3345 24.2466ZM10.3345 32.4966C11.5532 32.4966 12.5845 31.5591 12.5845 30.2466C12.5845 29.0278 11.5532 27.9966 10.3345 27.9966C9.02197 27.9966 8.08447 29.0278 8.08447 30.2466C8.08447 31.5591 9.02197 32.4966 10.3345 32.4966Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Kalkulator<!-- --> </span></a></nav></header><div class=\"ec__sc-1gszqny-1 gVvMQL\"></div>\n\n\n<div class=\"dinside\" id=\"am-branding\">\n  <svg fill=\"none\" height=\"17\" viewbox=\"0 0 101 17\" width=\"101\" xmlns=\"http://www.w3.org/2000/svg\">\n    <path d=\"M37.0 7.3H34.3V1.7H32.6V8.8H37.0V7.3ZM28.0 1.7H26.4L23.5 8.8H25.3L25.8 7.4H28.5L29.0 8.8H30.8L28.0 1.7ZM26.3 6.0L27.1 3.6L28.0 6.0H26.3ZM43.3 7.3H40.7V1.7H39.0V8.8H43.3V7.3ZM50.2 7.3H47.0V5.8H49.8V4.5H47.0V3.2H50.0V1.7H45.4V8.8H50.2V7.3ZM57.8 3.8C57.8 2.2 56.5 1.7 55.2 1.7H52.6V8.8H54.2V6.0H54.8L56.2 8.8H58.2L56.4 5.8C57.3 5.5 57.8 4.8 57.8 3.8ZM55.0 4.7H54.2V3.1H55.1C55.6 3.1 56.2 3.2 56.2 3.9C56.2 4.6 55.5 4.7 55.0 4.7ZM84.1 1.7H81.6V8.8H84.1C86.0 8.8 88.0 7.7 88.0 5.2C88.0 2.5 86.0 1.7 84.1 1.7ZM84.0 7.3H83.2V3.2H84.0C85.2 3.2 86.3 3.6 86.3 5.2C86.2 6.8 85.2 7.3 84.0 7.3ZM76.1 5.8H78.9V4.5H76.1V3.2H79.1V1.7H74.5V8.8H79.3V7.3H76.1V5.8ZM90.1 8.8H91.8V1.7H90.1V8.8ZM98.1 1.7H96.5L93.6 8.8H95.4L95.9 7.4H98.6L99.1 8.8H101L98.1 1.7ZM96.4 6.0L97.2 3.6L98.1 6.0H96.4ZM67.9 6.2H67.9L66.3 1.7H64.0V8.7H65.5L65.5 3.8H65.5L67.2 8.7H68.4L70.2 3.8H70.2L70.2 8.7H71.8V1.7H69.4L67.9 6.2ZM49.8 11.8L47.8 16.5H48.7L49.1 15.4H51.1L51.6 16.5H52.5L50.5 11.8H49.8ZM49.4 14.7L50.2 12.8L50.9 14.7H49.4ZM39.3 13.1C39.3 12.2 38.4 11.8 37.6 11.8H36.0V16.5H36.8V14.5H37.4L38.4 16.5H39.4L38.2 14.4C38.9 14.3 39.3 13.8 39.3 13.1ZM36.8 13.8V12.5H37.6C38.0 12.5 38.5 12.7 38.5 13.1C38.5 13.7 38.0 13.8 37.5 13.8H36.8ZM32.1 11.7C30.7 11.7 29.7 12.6 29.7 14.1C29.7 15.7 30.7 16.6 32.1 16.6C33.5 16.6 34.6 15.6 34.6 14.1C34.6 12.7 33.5 11.7 32.1 11.7ZM32.1 15.9C31.2 15.9 30.5 15.2 30.5 14.1C30.5 13.2 31.2 12.4 32.1 12.4C33.0 12.4 33.7 13.2 33.7 14.1C33.7 15.1 33.0 15.9 32.1 15.9ZM45.4 15.3L44.4 11.8H43.6L42.6 15.3L41.7 11.8H40.8L42.2 16.5H42.9L44.0 13.0H44.0L45.1 16.5H45.9L47.2 11.8H46.4L45.4 15.3ZM27.3 15.3L25.2 11.8H24.1V16.5H25.0V12.9L27.1 16.5H28.2V11.8H27.3V15.3ZM55.1 13.8L53.9 11.8H52.9L54.7 14.5V16.5H55.5V14.5L57.2 11.8H56.2L55.1 13.8ZM6.4 0.7L-0.0 16.3H4.3L5.9 12.5L9.5 16.3L13.0 12.5L14.7 16.3H19.0L12.6 0.6L6.4 0.7ZM9.5 11.7L7.2 9.0L9.5 4.1L11.7 9.0L9.5 11.7Z\" fill=\"black\"></path>\n  </svg>  <p>\n    DinSide\n    er en del av Aller Media. Aller Media er ansvarlig for dine data på denne nettsiden.\n     <a href=\"https://personvern.aller.no/personvern\">Les mer</a>\n  </p>\n</div>\n\n\n\n    \n\n    \n    \n\n    <main id=\"main\">\n      <div class=\"markup hide\">\n    \n    \n    \n</div>\n\n\n      <article class=\"bg-baseview-custom article-entity\" id=\"mainArticleSection\" role=\"article\">\n\n\n      <div class=\"articleHeader column\" data-element-guid=\"d70cc714-47e5-427c-a720-5c023e07e2e8\">\n\n\n\n\n  <div class=\"media\">\n      \n      \n      \n      \n      \n      \n      \n      <div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50233a4b-1ab3-4f91-867c-b96eb66d0f0a\" id=\"parallax-84003723\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"034d87f1-1cde-4070-ac3e-bbfa0f1b719a\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1494\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2490&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1494\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2490&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"316\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=632&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"316\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=632&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1494\" src=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2490\" style=\"--aspect-ratio-image: 1.20; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Frozen,Pizza,In,A,Plastic,Wrapping,With,The,Cheese,,Ham</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Copyright (c) 2017 timquo/Shutterstock.  No use without permission.</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"680a007d-65ec-41f0-a4e7-ec9388a233f4\">\n    \n    <h2 class=\"content singleline tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Nordmenn er det folket i verden som spiser mest frossenpizza per person.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"6b6c8c43-2598-4fd2-bed4-bae536a91bc5\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Oslo  20180417.Esker med pizza Grandiosa ligger i en frysedisk hos Rema 1000 på Ensjø i Oslo.Foto: Tore Meek / NTB</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Tore Meek</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"e3df58f3-7d0d-4c1e-923d-301338720e73\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t32\" style=\" \">\n        Hvert år setter vi til livs 50 millioner frossenpizza.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"df853bb2-7b6f-4340-8ee1-1b66cffc81b4\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t32\" style=\" \">\n        Rundt halvparten av disse er Pizza Grandiosa.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"d7112ae2-5aab-4866-9c7e-96834c004d87\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1044\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=0.00&amp;y=19.67&amp;cropw=100.00&amp;croph=77.07&amp;width=3000&amp;height=1740&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1044\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=0.00&amp;y=19.67&amp;cropw=100.00&amp;croph=77.07&amp;width=3000&amp;height=1740&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"506\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=19.63&amp;y=16.00&amp;cropw=47.50&amp;croph=84.00&amp;width=760&amp;height=1012&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"506\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=19.63&amp;y=16.00&amp;cropw=47.50&amp;croph=84.00&amp;width=760&amp;height=1012&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1044\" src=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=0.00&amp;y=19.67&amp;cropw=100.00&amp;croph=77.07&amp;width=3000&amp;height=1740\" style=\"--aspect-ratio-image: 1.72; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre. Drone.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"d64a0d0d-4a79-4df1-8e87-90f6fd6abf72\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center\" style=\" \">\n        DinSide fikk være med på innsida av Grandiosa-fabrikken på Stranda for å se hvordan pizzaen egentlig blir til.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"3d2b611e-17f0-4ea6-93a1-6013546bcbe9\">\n    \n    <h2 class=\"content singleline t82 tm46 font-weight-black m-font-weight-black align-center mobile_text_align_align-center\" style=\" \">\n        <span class=\"tm99\" data-lab-text_size_mobile=\"99\">Knuser</span> Grandiosa-myte\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n\n      \n      \n      \n    <div class=\"floatingText\"></div>\n  </div>\n\n\n\n\n\n    <div class=\"meta\" data-element-guid=\"3a0acac8-2638-43e1-b22e-fe20da74c4f3\">\n  \n  \n\n\n  <div class=\"meta-wrapper\">\n    <div class=\"bylines\">\n      <div class=\"byline column\" data-element-guid=\"5527a4e7-52e1-4f3f-81ce-d7fb788ae8d2\">\n    \n    <div class=\"content\">\n            <figure data-element-guid=\"262d0667-61de-42a1-906f-4781dd0b83dd\">\n    <picture>\n        <img alt=\"Elisabeth Dalseg\" height=\"180\" itemprop=\"image\" src=\"https://dinside.dagbladet.no/images/63470320.webp?imageId=63470320&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=360&amp;height=360\" width=\"180\">\n    </picture>\n</figure>\n        <address class=\"name\">\n                <a href=\"mailto:elisabeth@dagbladet.no\" itemprop=\"url\" rel=\"author\">\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Elisabeth Dalseg</span>\n                    <span class=\"firstname \">Elisabeth</span>\n                    <span class=\"lastname \">Dalseg</span>\n                </a>\n\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Elisabeth Dalseg</span>\n                    <span class=\"description \">Tekst</span>\n        </address>\n    </div>\n</div>\n<div class=\"byline column\" data-element-guid=\"0142638a-2cf7-4ec0-8b17-43092475d472\">\n    \n    <div class=\"content\">\n            <figure data-element-guid=\"e530d123-8db7-4f10-a167-d7162afabadd\">\n    <picture>\n        <img alt=\"Lars Eivind Bones\" height=\"180\" itemprop=\"image\" src=\"https://dinside.dagbladet.no/images/60237037.webp?imageId=60237037&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=360&amp;height=360\" width=\"180\">\n    </picture>\n</figure>\n        <address class=\"name\">\n                <a href=\"mailto:lebo@dagbladet.no\" itemprop=\"url\" rel=\"author\">\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Lars Eivind Bones</span>\n                    <span class=\"firstname \">Lars Eivind</span>\n                    <span class=\"lastname \">Bones</span>\n                </a>\n\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Lars Eivind Bones</span>\n                    <span class=\"description \">Foto</span>\n        </address>\n    </div>\n</div>\n\n      \n    </div>\n    <button class=\"button primary medium nopadding\" id=\"meta-share-button\">\n      <svg fill=\"none\" height=\"24\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n        <path d=\"M21 14.25V19.5C21 19.8978 20.842 20.2793 20.5607 20.5606C20.2794 20.8419 19.8978 21 19.5 21H4.5C4.10218 21 3.72064 20.8419 3.43934 20.5606C3.15804 20.2793 3 19.8978 3 19.5V14.25C3 14.0511 3.07902 13.8603 3.21967 13.7196C3.36032 13.579 3.55109 13.5 3.75 13.5C3.94891 13.5 4.13968 13.579 4.28033 13.7196C4.42098 13.8603 4.5 14.0511 4.5 14.25V19.5H19.5V14.25C19.5 14.0511 19.579 13.8603 19.7197 13.7196C19.8603 13.579 20.0511 13.5 20.25 13.5C20.4489 13.5 20.6397 13.579 20.7803 13.7196C20.921 13.8603 21 14.0511 21 14.25ZM8.78063 8.03061L11.25 5.56029V14.25C11.25 14.4489 11.329 14.6397 11.4697 14.7803C11.6103 14.921 11.8011 15 12 15C12.1989 15 12.3897 14.921 12.5303 14.7803C12.671 14.6397 12.75 14.4489 12.75 14.25V5.56029L15.2194 8.03061C15.3601 8.17134 15.551 8.2504 15.75 8.2504C15.949 8.2504 16.1399 8.17134 16.2806 8.03061C16.4214 7.88987 16.5004 7.699 16.5004 7.49998C16.5004 7.30096 16.4214 7.11009 16.2806 6.96935L12.5306 3.21935C12.461 3.14962 12.3783 3.0943 12.2872 3.05656C12.1962 3.01882 12.0986 2.99939 12 2.99939C11.9014 2.99939 11.8038 3.01882 11.7128 3.05656C11.6217 3.0943 11.539 3.14962 11.4694 3.21935L7.71937 6.96935C7.57864 7.11009 7.49958 7.30096 7.49958 7.49998C7.49958 7.699 7.57864 7.88987 7.71937 8.03061C7.86011 8.17134 8.05098 8.2504 8.25 8.2504C8.44902 8.2504 8.63989 8.17134 8.78063 8.03061Z\" fill=\"currentColor\"></path>\n      </svg>\n      <span class=\"share-result tooltip tooltip-bottom-left\" id=\"meta-share-result\"></span>\n    </button>\n  </div>\n  \n  \n  \n  <div class=\"dates\">\n      <div class=\"dateGroup datePublished\">\n        <span class=\"dateLabel\">Publisert</span>\n        <time datetime=\"2025-12-21T09:21:19.000Z\" title=\"Publisert 21.12.2025 - 10:21\">21.12.2025 - 10:21</time>\n     </div>\n  </div>\n\n\n</div>\n\n\n</div>\n\n\n        \n\n        \n        \n        <div class=\"bodytext large-12 small-12 medium-12\" data-element-guid=\"3a0acac8-2638-43e1-b22e-fe20da74c4f3\">\n    \n    \n\n    \t\n<div class=\"row xrow  flex-column fullwidth fullscreen-z-index\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-fullscreen1\"><div class=\"adunit GoogleActiveViewElement small-fullscreen-x medium-fullscreen-x large-fullscreen-x\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[[320,400],[1,1],[1,2]]],[[600,600],[[1,1],[1,2]]],[[1000, 600],[[980,300],[980,150],[970,250],[980,600],[1,1],[1,2]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-fullscreen1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;fullscreen1&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div><div class=\"adunit-wrapper track-element sticky-ad\" data-from=\"xavier\" id=\"apos-sticky-right1\"><div class=\"adunit GoogleActiveViewElement large-300x700 sticky-right\" data-collapse=\"true\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[1345,600],[160,600]],[[1385,600],[[180,500],[180,700],[160,600]]],[[1625,600],[[300,600],[180,500],[180,700],[160,600]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-sticky-right1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;sticky-right1&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>STRANDA (Dagbladet): Vi har kjørt langt, og lenger enn langt. Blant fagre fjell og fjord og tronge vik. </p>\t\n\n\n\n<p>Rundt oss ruver Sunnmørsalpene stolt.</p>\t\n\n\n\n<p>En klynge firkantede bygg sprer seg beskjedent utover dalen, som et halvhjertet forsøk på tetris. Først når vi kommer helt tett innpå, fatter vi hvor enorme byggeklossene faktisk er. </p>\t\n\n\n\n<p>- Har har vi bygget, stein på stein. Bygg for bygg, sier Svein Urke, fabrikksjef på Grandiosa, til DinSide, og slår ut med armene. </p><figure class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"fee5348a-f75f-4da1-9cef-12204c784d9f\">\n  \n  <div class=\"content \" style=\"\">\n\n    <div class=\"img fullwidthTarget\">\n      <picture>\n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=1960&amp;height=1118&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=1960&amp;height=1118&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=760&amp;height=434&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=760&amp;height=434&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"\" height=\"559\" src=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=1960&amp;height=1118\" style=\"--aspect-ratio-image: 1.75; \" title=\"SJEFEN SJØL: Svein Urke har jobbet på Grandiosa-fabrikken siden 1994, da han begynte på gulvet som operatør\" width=\"980\">\n      </picture>\n      \n          </div>\n\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">SJEFEN SJØL: Svein Urke har jobbet på Grandiosa-fabrikken siden 1994, da han begynte på gulvet som operatør</figcaption>\n    </div>\n  </div>\n</figure>\n<p>I disse dager ferdigstilles prosessen med å samle nesten alt av Orklas frossenpizzaproduksjon i tetris-fabrikken på Svemorken i Stranda kommune. </p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://norsk-tipping.pxf.io/c/2839344/1684838/13114?sharedid=Din%20Side&amp;subid1=lotto&amp;subid2=vinnerhistorielotto&amp;subid3=Supertrekning%20i%20Lotto%3A%2040%20ekstra%20million%C3%A6rer%20f%C3%A5r%20Telefonen%20fra%20Hamar%20n%C3%A5!%20-%20Norsk%20Tipping&amp;u=https%3A%2F%2Fwww.norsk-tipping.no%2Fartikler%2Fsupertrekning-i-lotto-40-ekstra-millionaerer-jul2025%3Futm_source%3Ddin%2520side%26utm_medium%3Daffiliate%26utm_creative_format%3Dlink%26utm_content%3DSupertrekning%2520i%2520Lotto%253A%252040%2520ekstra%2520million%25C3%25A6rer%2520f%25C3%25A5r%2520Telefonen%2520fra%2520Hamar%2520n%25C3%25A5!%2520-%2520Norsk%2520Tipping%26utm_campaign%3Dlotto~supertrekning%26v%3D3&amp;allerID=202512202\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\"Norsk logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2018/11/20/norsk%20tipping%20logo%202.png\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=980&amp;height=490 1.0x, https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1470&amp;height=735 1.5x, https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1960&amp;height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Her bor de 40 nye millionærene\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.25em;--xcs-headline-size-md:5.66rem;--xcs-headline-size-lg:5.66rem\">Her bor de 40</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.56em;--xcs-headline-size-md:4.46rem;--xcs-headline-size-lg:4.46rem\">nye millionærene</span></h2></a></div></article></div>\n\n\n<p>Til nå har det vært tre fabrikker, en her, en på Sløgstad i Stranda sentrum, og en på Sem i Tønsberg. </p><figure class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"61ea845b-2539-4a62-819f-a27da2a9d223\">\n  \n  <div class=\"content \" style=\"\">\n\n    <div class=\"img fullwidthTarget\">\n      <picture>\n        <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=1334&amp;height=762&amp;format=webp\" type=\"image/webp\" width=\"667\">    \n        <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=1334&amp;height=762&amp;format=jpg\" type=\"image/jpeg\" width=\"667\">    \n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=760&amp;height=434&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=760&amp;height=434&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"\" height=\"381\" src=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=1334&amp;height=762\" style=\"--aspect-ratio-image: 1.75; \" title=\"TETRIS: Det begynte med et fryselager. Nå huser Grandiosa-fabrikken på Svemorken i Stranda intet mindre enn tre bakerier.\" width=\"667\">\n      </picture>\n      \n          </div>\n\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">TETRIS: Det begynte med et fryselager. Nå huser Grandiosa-fabrikken på Svemorken i Stranda intet mindre enn tre bakerier.</figcaption>\n    </div>\n  </div>\n</figure>\n<p>Fra nyttår er det Stranda som gjelder, hovedsakelig fabrikken på Svemorken. </p>\t\n\n\n\n<p>Det er ikke tilfeldig. Det er nemlig på Stranda eventyret om Pizza Grandiosa startet. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"e83db8f5-908c-4d18-bcaa-fe1eec76a76c\" id=\"parallax-84004111\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"20361a2d-8498-451e-b062-dbc50ea17452\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9492ba92-67b1-424f-8cea-2738d7017018\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        De aller første Pizza Grandiosa ble laget med ferdigbunner importert fra Canada. Arkivfoto: Nora / Orkla\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"d6aa41f5-74e6-43ba-b945-50e6191fe973\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"df05c5ff-6078-4659-9db0-4fe8baf9e144\">\n    \n    <h2 class=\"content singleline t30 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        De ser ganske så like ut, men i dag bakes alle bunnene på fabrikken i Stranda.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<h2>Pizzavalget</h2>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard1\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard1&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>I 2004 skjedde det som gjør at markedsføringseksperter fortsatt\nsnakker om «Grandiosa-effekten».</p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://www.dagbladet.no/annonse/vinn-nedbetale-ned-gjelden-din-inntil-600-000-kroner-i-premie/83457414?allerid=6202508181\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\" logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2022/11/10/aller1011.jpg\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=980&amp;height=490 1.0x, https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1470&amp;height=735 1.5x, https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1960&amp;height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Deler ut 100.000 hver dag\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.62em;--xcs-headline-size-md:4.57rem;--xcs-headline-size-lg:4.57rem\">Deler ut 100.000</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:5.04em;--xcs-headline-size-md:8.79rem;--xcs-headline-size-lg:8.79rem\">hver dag</span></h2></a></div></article></div>\n\n\n<p>Det begynte, som de fleste gode historier, i nedoverbakke. Pizzafabrikken slet med salget, og de måtte permittere flere ansatte. </p><div class=\"column factbox small-12 large-12 medium-12 small-abs-12 large-abs-12 style-fade expandable-mobile expandable-desktop collapsable-mobile collapsable-desktop\" data-element-guid=\"f4df8fb5-55fa-4cb3-912c-b2033ec2824b\" id=\"factbox-84011366\">\n  \n  <div class=\"content bg-primary color_mobile_bg-primary hasContentPadding mobile-hasContentPadding\" style=\"\">\n    \n    \n    <h2 class=\"t52 tm29\" style=\"\">- Hva pokker er pizza?</h2>\n    <div class=\"fact collapsableContent \">\n      <p> Frossenpizza ble utviklet i USA på 50-tallet og kom til Norge på slutten av 70-tallet. Men industrieventyret på Stranda begynte lenge før, da skomaker Karl J. Ringstad startet med mårpølseproduksjon i kjelleren i 1888. </p><p>På 60- og 70-tallet hadde Ringstad vokst til å bli Skandinavias største spekematprodusent i et fabrikkanlegg som kunne vært hentet ut av en tegnefilm: </p><p>I den ene enden av fabrikken drev de griseoppdrett, og ut av den andre enden kom ferdig spekemat. </p><p>Mot slutten av 70-tallet snudde pilene. Det gikk rett og slett ikke så bra. </p><p>Omtrent samtidig fikk en av toppsjefene i Nora, som på det tidspunktet eide fabrikken, nyss om at Ideal Flatbrød vurderte å importere ferdige pizzabunner fra Canada til Norge. </p><p>Det ville ikke Nora-sjef Leif Frode Onarheim ha noe av. Han ville ha pizzaen selv, og kastet seg på et fly til Canada.</p><p>Avtaler ble gjort, og de høye herrer i hovedstaden bestemte seg for at den litt skrantende fabrikken på Stranda skulle få æren av å produsere Norges første frossenpizza.</p><p>Onarheim tok en telefon til fabrikksjef Ivar Moss i Stranda.</p><p>- Da han fikk telefonen sa han ja, og så snudde han seg til kona og sa: Hva pokker er pizza?</p><p>I 1980 kom den første Grandiosaen på markedet. Vi skal ikke mange år fram i tid før de landet på den oppskriften som brukes på originalen i dag.</p><p>Siden har det gått slag i slag. I 1991 ble BigOne lansert, og i 1992 begynte de å bake bunnene selv. Da tok det av, skal vi tro fabrikksjefen.</p><p>- De skulle jobbe på bakeriet to dager i uka. Så jobbet de plutselig tre skift, seks dager i uka.</p><p>Mens det i 1994 ble laget rundt 13 millioner Grandiosa, produseres det rundt 25 millioner i år. Totalt produserer Orkla rundt 40 millioner frossenpizza, hvert eneste år. </p>\n    </div>\n    <button aria-controls=\"factbox-content\" aria-expanded=\"false\" class=\"toggle\">\n      <span class=\"toggle-text read-more\">Vis mer</span>\n      <span class=\"toggle-text read-less\">Vis mindre</span>\n    </button>\n  </div>\n\n      \n</div>\n<p>Så bestemte de seg for å lansere en ny variant.\nMarkedsføringskampanjen var storslagen, med et «Pizzavalget» der folk kunne\nstemme på sin favoritt: Kjøttdeig og løk eller Pepperoni. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard2&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Kjøttdeig og løk vant, men med så liten margin at det ikke\ngikk lang tid før også pepperoni kom inn i sortimentet. </p>\t\n\n\n\n<p>De permitterte ansatte rakk ikke å sette seg ordentlig\ntil rette i sofaen før de ble kalt tilbake. Flere varianter fulgte. Og i 2009 ble det andre bakeriet bygget på Svemorka, i tilknytning til et fryselager, der fabrikken ligger i dag.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard3\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard3\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard3&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Dette var et såkalt teppebakeri som gjorde at de kunne lansere firkantet pizza. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"fed0077e-d548-4f37-afa8-3fee17b5eed9\" id=\"parallax-84004319\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"f888937c-5fbe-4d9f-b093-3b878a9d7a37\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"78555376-68f6-4ac4-a1a3-f8920d3288f5\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t29 tm27\" style=\" \">\n        Store deigklumper sendes inn i maskinen.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"02508b75-af12-478b-9e13-52d24ab5fc89\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"33b1c42a-15e5-4d10-9fbb-84c1e692b5af\">\n    \n    <h2 class=\"content singleline t34 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Deigen kjevles gradvis ut.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"d3425e63-fe0d-4e45-bb7d-7a887df53832\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"ada2aca8-cf01-4451-a015-3a91e1a6b80f\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t30 tm27\" style=\" \">\n        Til tynnere og tynnere «tepper».\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"757440bd-8bef-4a96-b02a-2124d378f8cb\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"d4e84897-3223-491d-95d5-af7459494f71\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t29 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Som til slutt stanses ut til pizzabunner.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"6444a7e9-a48a-40ec-9981-4ae11c0a4e26\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t29 tm27\" style=\" \">\n        Her er det en hjemmelaget-variant som er på vei fra ovnen til nedkjølingskammeret.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Siden fulgte flere fryselager, og flere bakerier. </p>\t\n\n\n\n<p>I dag er\ndet tre bakerier i fabrikklokalene på Svemorka. Hvert bakeri har ulike muligheter for å lage pizzabunner. Så flere nyheter fulgte:  Tynn bunn i 2020, Deluxe i 2022.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard4\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard4\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard4&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p class=\"no_italic m-no_italic\" data-lab-italic=\"\">- Målet er å sørge for en mest mulig hjemmelaget\nfølelse. Ikke bare Grandiosa hjemmelaget, men på alle pizzaene.</p>\t\n\n\n\n<h2>På samlebånd</h2>\t\n\n\n\n<p>Mens de store, firkantede pizzaene stanses ut av livets\nstørste pizzadeig, som bokstavelig talt kommer rullende på samlebånd, lages porsjonspizzaene,\nblant annet originalen, i et såkalt «ball and press»-bakeri. </p>\t\n\n\n\n<p>Pizzaen rulles\ntil en liten bolle, som så presses ut til en pizzabunn i form. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard5\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard5\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard5&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Seinere går det slag i slag: </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"94398cbf-831b-4cd8-8b25-9a042bb2f6b2\" id=\"parallax-84004449\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"05bdf87e-e668-4717-9dfa-e5ee0a691df2\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"2f4c0cc9-8050-4389-991a-9365f46c9ef8\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t34 tm27\" style=\" \">\n        Store blokker med Jarlsberg-ost på vei til å bli revet.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50a9203e-cb38-4ce4-b376-3069548ee0d6\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t34 tm27\" style=\" \">\n        Maskinene på fabrikken håndterer rundt fem millioner kilo ost i året\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"cab0002e-1f5b-4674-907c-5a45adf6ae42\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50527b67-0c82-4b39-907e-d43fa897579d\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t43 tm27\" style=\" \">\n        To millioner kilo tomatsaus\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"19670ed7-3d9d-4f63-8deb-9fa43c818d17\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"30a6961b-456b-4121-b00a-0b6d0ab977ba\">\n    \n    <h2 class=\"content singleline t31 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        og to og en halv million tonn «pizzakjøtt».\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"d0dcbbbc-dc6e-4569-8b53-04a6abd220fa\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t31 tm27\" style=\" \">\n        Det mange tror er skinke, er en blanding som hovedsakelig består av storfekjøtt og soyaprotein.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"415a4b05-8272-4b3d-93f4-d98cd55778aa\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"9\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9f28ee12-067c-4f07-b5e0-8fc9271bb5ca\">\n    \n    <h2 class=\"content singleline t29 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Det hele krones med små biter av paprika. Et par millioner kilo i året.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Mange par øyne følger med pizzaens ferd gjennom fabrikken, men det er maskinene som sørger for det meste av sorteringen. Pizzaen veies, måles og scannes på nesten hvert eneste trinn i prosessen.\nMange blir funnet for lette, og sorteres ut. </p>\t\n\n\n\n<p>For lite deig, for mye deig. For små bunner, for store bunner, for mye fyll, for lite\nfyll. For tjukk bunn, for tynn bunn. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard6\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard6\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard6&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>- Vi jobber ut fra snittvekten fra Justervesenet, og er nok mer streng på at det ikke skal være for lite, sier Urke. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"91abe2ae-b949-44b1-bbb1-e689515d7fc5\" id=\"parallax-84005078\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"dce8f52e-8399-4a2f-bdf8-3d0b0f1d18e5\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=11.24&amp;y=0.00&amp;cropw=42.25&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=11.24&amp;y=0.00&amp;cropw=42.25&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"03f8102e-6be2-4ab3-ae94-117c4e4b98cf\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Alle pizzaene må gå gjennom en røntgenmaskin som blant annet leter etter fremmedlegemer.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"077b7319-7cc4-4987-8512-c1627344f6ec\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=0.00&amp;y=31.27&amp;cropw=100.00&amp;croph=37.45&amp;width=3000&amp;height=1380&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=0.00&amp;y=31.27&amp;cropw=100.00&amp;croph=37.45&amp;width=3000&amp;height=1380&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=13.66&amp;y=0.00&amp;cropw=78.64&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=13.66&amp;y=0.00&amp;cropw=78.64&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"828\" src=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=0.00&amp;y=31.27&amp;cropw=100.00&amp;croph=37.45&amp;width=3000&amp;height=1380\" style=\"--aspect-ratio-image: 2.17; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"f1bc845c-8c81-4adb-b6f7-aa5518b70c4c\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Mange par øyne følger pizzaene for å sortere ut dem som ikke egner seg for salg.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"1fe24280-7627-4ce5-98d4-618e0a0dcfe0\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1188\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=0.00&amp;y=0.31&amp;cropw=100.00&amp;croph=99.38&amp;width=3000&amp;height=1980&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1188\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=0.00&amp;y=0.31&amp;cropw=100.00&amp;croph=99.38&amp;width=3000&amp;height=1980&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=27.41&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=27.41&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1188\" src=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=0.00&amp;y=0.31&amp;cropw=100.00&amp;croph=99.38&amp;width=3000&amp;height=1980\" style=\"--aspect-ratio-image: 1.52; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"643353c0-0d6a-4e28-8a2f-685bade416ea\">\n    \n    <h2 class=\"content singleline t27 tm26 align-center mobile_text_align_align-center\" style=\" \">\n        Sorteringen slutter ikke selv om pizzaene er pakket i plast. De som ikke er bra nok sendes ned på det blå samlebåndet og kasseres.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"95a60d49-a6d3-4d74-8812-c8accdc2a23f\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;x=28.63&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;x=28.63&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50fbec10-fb29-4b35-ab11-ff03e2838186\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t27 tm27\" style=\" \">\n        Det er ikke lett for et utrent øye å se hva som er galt med disse pizzaene.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"2e56697f-6363-4066-8f29-8641b647b3f6\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Men de vil aldri finne veien til butikkhyllene.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>- Ja se her, vi er veldig rause, gliser han, og viser til noen røde tall der vekten lyser mot oss. </p>\t\n\n\n\n<p> - To gram over, femten gram over, tre gram under. Vi er nok litt for snille. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard7\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard7\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard7&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Det er ikke fritt for at det kan gjøre vondt for en sunnmøring, det kan jo det. Men det kan ikke bli for mye av det gode heller.  </p>\t\n\n\n\n<p>- Blir det for mye bunn eller for mye topping, blir jo steketiden helt feil. </p>\t\n\n\n\n<h2>Et lite stykke norsk mathistorie</h2>\t\n\n\n\n<p>«1980 var et avgjørende år for norsk matkultur. 11. februar\ndet året ble Pizza Grandiosa lansert, og etter det har ikke norsk mat vært det\nsamme.»</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard8\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard8\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard8&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Slik begynner kapittelet om Pizza Grandiosa i Andreas Viestads bok «Vår norske mathistorie».</p>\t\n\n\n\n<p>Etter å ha\njobbet seg gjennom norsk mathistorie, fra rakfisk, tørrfisk og smalahove, til\ngrøt, surpølse og kjøttkaker, er det nettopp Pizza Grandiosa som får æren av å\navslutte boka.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard9\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard9\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard9&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Det er det flere grunner til, forteller Viestad. </p>\t\n\n\n\n<div class=\"markup\">\n    \n    <div class=\"track-element\" id=\"read-75-percentage\"></div>\n    \n</div>\n<p>- I dag er dette mat som er en veldig viktig del av den norske matkulturen. Det er det viktigste kriteriet. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"cadbe680-19d9-402d-b400-fdf01630b773\" id=\"parallax-84007685\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"725a55f2-44e7-4e4c-8b24-21df2d22a705\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"35b74a53-c5d7-408b-977f-e378f336bbb8\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Andreas Viestad avslutter boka «Vår norske mathistorie» med et kapittel om Grandiosa. Foto: Agnete Brun\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"6d135c6e-26a9-4475-83b4-a93f52343ba9\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t27 tm27\" style=\" \">\n        Han synes Grandiosa er en viktig del av den norske mathistorien.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"11674abe-b8aa-4775-9fdc-5f51db35531d\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Men også et litt trist kapittel.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Han peker på at vi nordmenn har en gjengs oppfatning om at kjøttkaker er rotnorsk, mens pizza - det stusser vi litt over. </p>\t\n\n\n\n<p>- Men vi har bare laget kjøttkaker dobbelt så lenge som vi har laget pizza i Norge.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard10\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard10\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard10&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Grandiosaen setter likevel ikke et udelt positivt punktum i boka. For frossenpizzaen representerer et vendepunkt i norsk matkultur.</p>\t\n\n\n\n<p>- Vi har bodd i Norge i 10 000 år, og har spist veldig mange forskjellige typer mat, men pizza Grandiosa er første gang vi spiser mat som ikke har noe med hvem vi er, hva vi dyrker - og vi lager den ikke en gang selv. Den er laget på fabrikk, sier Viestad.</p>\t\n\n\n\n<p>Grandisen blir stående som et symbol på dette skiftet, fra hjemmelaget til ferdigmat. </p>\t\n\n\n\n<p>- Som jeg jo synes er en trist del av den norske mathistorien. </p>\t\n\n\n\n<p>Mens Grandiosa får æren av å avslutte den norske mathistorien i boka, er det rakfisken som åpner ballet. De to representerer hver sin ytterkant i norsk mathistorie. </p>\t\n\n\n\n<p>- Man kan si at rakfisken er et eksempel på første gang vi tok naturressursene og brukte vår kløkt og vår nærhet til naturen til å lage noe utrolig komplisert, som ble veldig viktig for vår overlevelse. Pizza Grandiosa er et eksempel på hvordan vi legger fra oss nærheten til tradisjon og natur. Og overlater matproduksjonen til en fabrikk. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard11\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard11\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard11&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>- De står der som to bokstøtter. </p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"544e2a37-fcb7-49f2-9197-22fe460910f9\" data-instance=\"82473624\" data-section=\"fritid\" data-site-alias=\"dinside\">\n\n  <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n    <a href=\"https://dinside.dagbladet.no/fritid/roser-grandis-grep/82473624\" itemprop=\"url\">\n          \n          <figure class=\"\" data-element-guid=\"eef84843-da70-43cd-b533-ee2db3335cfd\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n      <div class=\"img fullwidthTarget \">\n      <picture>\n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=1960&amp;height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"Roser Grandis-grep\" width=\"980\">\n      </picture>\n      \n            </div>\n\n  \n\n\n\n</figure>\n\n\n      <header data-before-content=\"Les også\">\n        <h3 class=\"headline\">Roser Grandis-grep</h3>\n\n\n      </header>\n      <span class=\"arrow\">\n          <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n              <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n                  <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n                  <path d=\"M22.2 8.6H1\"></path>\n              </g>\n          </svg>\n      </span>\n    </a>\n\n  </div>\n\n</article>\n<h2> - Det handler om pris</h2>\t\n\n\n\n<p>Den store debatten om ultraprosessert mat har ikke gått Stranda-fabrikken forbi. Men foreløpig ser det ikke ut til å ha satt nevneverdige\nspor hos norske forbrukere: Salget av frossenpizzaen har økt med 10 prosent i høst, sammenlignet med\ni fjor, oppgir Orkla til DinSide.</p>\t\n\n\n\n<p>Men så er det\nheller ikke alle pizzaene deres som er ultraprosesserte. For eksempel den med\nfire oster. </p><figure class=\"column fullwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"f33ae41b-aeab-4f8e-8e02-bb0c4ca8fd63\">\n  \n  <div class=\"content \" style=\"\">\n\n    <div class=\"img fullwidthTarget\">\n      <picture>\n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=1960&amp;height=1118&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=1960&amp;height=1118&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=760&amp;height=434&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=760&amp;height=434&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"\" height=\"559\" src=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=1960&amp;height=1118\" style=\"--aspect-ratio-image: 1.75; \" title=\"GLADE JUL: En kreativ sjel har brettet julestjerner av kasserte kartonger.\" width=\"980\">\n      </picture>\n      \n          </div>\n\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">GLADE JUL: En kreativ sjel har brettet julestjerner av kasserte kartonger.</figcaption>\n    </div>\n  </div>\n</figure>\n<p>- Tar du bort kjøttet, er ikke Grandiosa ultraprosessert.\nSå det blir jo litt som om du baker pizza hjemme og har på pepperoni eller\nskinke, da blir den også ultraprosessert, sier fabrikksjef Svein Urke.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard12\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard12\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard12&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Han peker også på at selv om mange nordmenn nå snakker om at vi ikke vil\nha ultraprosessert, viser salgstallene noe annet. </p>\t\n\n\n\n<p>- Vi sier én ting og gjør noe annet. </p>\t\n\n\n\n<p>I tillegg tror han pris er en viktig faktor. </p>\t\n\n\n\n<p>- Mat handler om smak og pris. Når økonomien er\nstram, kommer pizza godt ut. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard13\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard13\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard13&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Og så handler det jo om hva annet man spiser. </p>\t\n\n\n\n<p>- Alt er sunt, med måte. </p>\t\n\n\n\n<p>Man må jo ikke spise en hel pizza heller.</p>\t\n\n\n\n<p>- Noen deler den i to, sier fabrikksjefen og mimer\nhvordan man kan knekke en frossenpizza i to mot låret - bare man er rask nok. </p><h2>Grandiosa-effekten</h2><p>Runar Døving, forbruksforsker og professor i sosialantropologi ved Høyskolen Kristiania, bruker ofte Grandiosa for å illustrere hvordan merkevarer bruker produktutvikling for å holde originalen relevant, og vise at de er innovative. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"0f080371-e668-40fe-92ea-06052530e788\" id=\"parallax-84003855\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"a0cdf507-e52f-4e61-8508-7a95142db214\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=33.85&amp;y=0.00&amp;cropw=42.17&amp;croph=99.83&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=33.85&amp;y=0.00&amp;cropw=42.17&amp;croph=99.83&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"78072da6-418e-40d4-a38c-8b3daf5d917f\">\n    \n    <h2 class=\"content singleline t25 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        - Strategien til Grandiosa har alltid vært å holde merkevaren til stede ved å ha mange varianter. Foto: Høyskolen Kristiania\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"1419d48e-95c9-4575-a84e-e87de484eafd\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t28 tm27\" style=\" \">\n        - Med biff, med tacosmak, uten paprika … det handler først og fremst om å gi oppmerksomhet til originalen.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Hovedproduktet Pizza Grandiosa står fortsatt sterkt. </p><p>Av de 50 millionene frossenpizza vi nordmenn spiser hvert år, er rundt halvparten Pizza Grandiosa. </p><p>Sju millioner av dem er originalen. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"a4be4803-131d-4e15-ad14-b65228cfa07a\" id=\"parallax-84007895\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"900beaf3-726b-48b2-b6b8-be5852a64493\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=23.13&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=23.13&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1350\" src=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250\" style=\"--aspect-ratio-image: 1.33; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"81fe1c39-33bc-4f17-99db-a3904cece6da\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Gjennom historien har det vært omlag 50 ulike varianter av Pizza Grandiosa.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"18c4a468-332a-4e6b-9dae-b0ec143a605c\">\n    \n    <h2 class=\"content singleline t35 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Dagbladet og DinSide har testet minst tyve av dem.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"bfb6b21b-873b-4b2c-a709-abda51a7cba5\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"2394\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=2255&amp;height=3000&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"2394\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=2255&amp;height=3000&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=84.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=84.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"2394\" src=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=2255&amp;height=3000\" style=\"--aspect-ratio-image: 0.75; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"1c9ee092-e289-4cdb-9eac-1d9b125381c5\">\n    \n    <h2 class=\"content singleline t31 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Fra Mandagspizza ...\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"46139d51-a321-448f-b97e-f065927ee40f\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=20.63&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=20.63&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1350\" src=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250\" style=\"--aspect-ratio-image: 1.33; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9a36082b-b5e5-48f6-9072-d0c58398ce09\">\n    \n    <h2 class=\"content singleline t32 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        ... til Fredagspizza.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"7d137072-618f-43f2-8975-df655e060541\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=0.00&amp;y=30.25&amp;cropw=100.00&amp;croph=69.75&amp;width=3000&amp;height=1380&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=0.00&amp;y=30.25&amp;cropw=100.00&amp;croph=69.75&amp;width=3000&amp;height=1380&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=57.05&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=57.05&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"828\" src=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=0.00&amp;y=30.25&amp;cropw=100.00&amp;croph=69.75&amp;width=3000&amp;height=1380\" style=\"--aspect-ratio-image: 2.17; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"c8f5d124-4b38-4acd-97e3-2d27d5137e5e\">\n    \n    <h2 class=\"content singleline t37 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Ikke alle falt like godt i smak.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"9\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"1a204e13-04a5-441f-b577-a97baf5b7477\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=37.62&amp;cropw=100.00&amp;croph=52.70&amp;width=3000&amp;height=1380&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=37.62&amp;cropw=100.00&amp;croph=52.70&amp;width=3000&amp;height=1380&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=0.00&amp;cropw=55.83&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=0.00&amp;cropw=55.83&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"828\" src=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=37.62&amp;cropw=100.00&amp;croph=52.70&amp;width=3000&amp;height=1380\" style=\"--aspect-ratio-image: 2.17; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"10\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"8dbf2597-01ce-49d3-9f78-db69b0eeba7d\">\n    \n    <h2 class=\"content singleline t31 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Men noen begeistret.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"11\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"b08c854e-6cfb-496f-9cb5-8b4e90aee51f\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"285\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=570&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"285\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=570&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1350\" src=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250\" style=\"--aspect-ratio-image: 1.33; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"12\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"4bf87a61-795c-41e7-8123-a1bb346427e1\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t38 tm25\" style=\" \">\n        Og andre var til å spise opp.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>- Det er helt unikt at én merkevare har en så stor del av markedet, sier Døving.</p><p>Han er ikke i tvil om at Orkla har vært rasende gode på markedsføring og merkevarebygging. </p><p>«Vi snakker ekte kjærlighet.» </p><p>«Full pakke.» </p><p>I 1996 kom reklamefilmen med Vazelina Bilopphøggers, som spiser Grandiosa i jula. Den ruller fortsatt over norske skjermer.</p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"ab79b218-7a37-4e42-9c8f-0d63682a4bc8\" id=\"parallax-84004417\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"85cf6b04-5362-4de0-8c47-a46c7c6bc33e\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1009\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1681&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1009\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1681&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=58.60&amp;y=0.00&amp;cropw=35.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=58.60&amp;y=0.00&amp;cropw=35.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1009\" src=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1681\" style=\"--aspect-ratio-image: 1.78; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"b2e6126c-5d5d-4251-b554-2da61cae09c5\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        «Vi skal vel ikke heller ta <br>en slik en pizza Grandiosa?»\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>For mange er frossenpizzaen tett forbundet med jul. Kanskje fordi tidligere Ipsos-MMI-direktør <a href=\"https://www.dagbladet.no/mat/i-1990-kom-erik-med-grandiosa-spoken-som-lurte-norge/66058560\">Erik Dalen slang med leppa</a> for mer enn 30 år siden, da han som ung forsker ble intervjuet om nordmenns spisevaner. </p><p>- Det er sikkert noen nordmenn som spiser Grandiosa på julaften, tenkte Dalen høyt. </p><p>Bemerkningen ble ikke med i artikkelen, men dukket opp et par år seinere. Da hadde «sikkert noen» blitt til «50 000 nordmenn». Pizzapåstanden rullet videre, og tallet økte. </p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"d7bdaeb6-4eb5-49f9-8bd3-07f28ff76b8d\" data-instance=\"78730552\" data-section=\"bolig\" data-site-alias=\"dinside\">\n\n  <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n    <a href=\"https://dinside.dagbladet.no/bolig/advarer-mot-dette/78730552\" itemprop=\"url\">\n          \n          <figure class=\"\" data-element-guid=\"6ee5364f-b257-401b-94ca-c1987081439a\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n      <div class=\"img fullwidthTarget \">\n      <picture>\n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1960&amp;height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"Advarer mot dette!\" width=\"980\">\n      </picture>\n      \n            </div>\n\n  \n\n\n\n</figure>\n\n\n      <header data-before-content=\"Les også\">\n        <h3 class=\"headline\">Advarer mot dette!</h3>\n\n\n      </header>\n      <span class=\"arrow\">\n          <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n              <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n                  <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n                  <path d=\"M22.2 8.6H1\"></path>\n              </g>\n          </svg>\n      </span>\n    </a>\n\n  </div>\n\n</article>\n<p>I 2003 sa 100 000 nordmenn til Ipsos-MMI at de spiste Grandiosa på julaften, mens 200 000 nordmenn sa til Orkla at de hadde Grandis som julemat i 2011. </p><p>- Mange spiser Grandiosa i løpet av jula, selv om ikke alle disse spiser på julaften, sier Kristoffer Vikebak. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"2c580fd7-8f05-4761-91b0-e8b9f3020054\" id=\"parallax-84004372\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"5534b4e2-a31d-4246-9522-9ccc2fadbd42\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"0a5cfffd-2937-4e22-835f-6f08d2b41b26\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t27 tm27\" style=\" \">\n        Er det rart fabrikksjef Svein Urke jubler?\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p> </p><p> </p>\n\n    \n\n    \n</div>\n\n\n        \n\n        <div class=\"page-content\" data-element-guid=\"1dd16220-0996-4d6d-8672-2335adf82c26\"><div class=\"row small-12 large-12 medium-12 grid-align-stretch mobile-grid-align-stretch\" data-element-guid=\"efff40a0-a712-4777-acd6-a3867f61eec1\" style=\"\"><article class=\" column preview small-12 large-12 medium-12 small-abs-12 large-abs-12 \" data-element-guid=\"b2ec1334-dcb2-4a9c-b04f-799171b53659\" data-instance=\"67435896\" data-section=\"mat\" data-site-alias=\"dagbladet\">\n\n  \n\n  <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n\n\n    <a href=\"https://www.dagbladet.no/mat/da-grandisen-ble-oppdaget-i-usa-ble-fabrikksjefen-pa-stranda-svar-skyldig/67435896\" itemprop=\"url\" rel=\"\">\n\n\n      <div class=\"media \">\n          \n\n          <figure class=\"\" data-element-guid=\"3d05d4fe-928a-4048-b621-7f70c2d63ae5\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n      <div class=\"img fullwidthTarget \">\n      <picture>\n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=1960&amp;height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"Da «grandisen» ble oppdaget i USA, ble fabrikksjefen på Stranda svar skyldig\" width=\"980\">\n      </picture>\n      \n            </div>\n\n  \n\n\n\n</figure>\n\n          \n          \n          \n          \n\n        <div class=\"floatingText\">\n\n          <div class=\"labels\">\n          </div>\n        </div>\n\n      </div>\n\n\n\n\n\n\n\n      <h2 class=\"headline tm30\" itemprop=\"headline\" style=\"\">Da «grandisen» ble oppdaget i USA, ble fabrikksjefen på Stranda svar skyldig \n</h2>\n\n\n\n\n\n\n    </a>\n\n\n  </div>\n</article>\n</div>\n</div>\n\n\n            <div class=\"bodytext large-12 small-12 medium-12\">\n        <div class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\">\n            <div class=\"video-carousel-min-height track-element\" id=\"video-carousel-container\" style=\"position: relative;\">\n                \n                <div class=\"aller-video-container carousel-content\" data-carousel-length=\"12\" data-playlist-id=\"j7GItpvC\" 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src=\"https://dinside.dagbladet.no/images/?imageId=83937093&amp;panoh=100&amp;panox=0&amp;panoy=0&amp;panow=100&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.87em;--xcs-headline-size-md:2.73em;--xcs-headline-size-lg:2.73rem\">Tollere: Blikket</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.91em;--xcs-headline-size-md:2.85em;--xcs-headline-size-lg:2.85rem\">som røper deg</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/det-er-sjelden/84014800\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.62%;aspect-ratio:1.98\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38&amp;compression=70&amp;format=webp&amp;width=320&amp;height=162 1.0x, https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38&amp;compression=70&amp;format=webp&amp;width=480&amp;height=243 1.5x, https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38&amp;compression=70&amp;format=webp&amp;width=640&amp;height=324 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Venter på kulda: - Er ikke fredet\" fetchpriority=\"high\" height=\"162\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.80em;--xcs-headline-size-md:2.52em;--xcs-headline-size-lg:2.52rem\">Venter på kulda:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.89em;--xcs-headline-size-md:2.80em;--xcs-headline-size-lg:2.80rem\">- Er ikke fredet</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/na-blir-du-tatt/83938896\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.41%;aspect-ratio:1.98\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=484&amp;height=244 1.0x, https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=726&amp;height=366 1.5x, https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=968&amp;height=488 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nytt krav: Nå får du bot\" fetchpriority=\"high\" height=\"244\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.67em;--xcs-headline-size-md:4.88em;--xcs-headline-size-lg:4.88rem\">Nytt krav: Nå</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.24em;--xcs-headline-size-md:6.55em;--xcs-headline-size-lg:6.55rem\">får du bot</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/har-endret-seg/84003990\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67&amp;compression=70&amp;format=webp&amp;width=484&amp;height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67&amp;compression=70&amp;format=webp&amp;width=726&amp;height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67&amp;compression=70&amp;format=webp&amp;width=968&amp;height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Pølsa di har endret seg\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.90em;--xcs-headline-size-md:5.55em;--xcs-headline-size-lg:5.55rem\">Pølsa di har</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.06em;--xcs-headline-size-md:6.01em;--xcs-headline-size-lg:6.01rem\">endret seg</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/kraftige-prisokninger/83986029\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:111.69%;aspect-ratio:0.90\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=402&amp;height=449 1.0x, https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=603&amp;height=674 1.5x, https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=804&amp;height=898 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: - Dessverre\" fetchpriority=\"high\" height=\"449\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.55em;--xcs-headline-size-md:4.65em;--xcs-headline-size-lg:4.65rem\">- Dessverre</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/telefonen-sparer-deg-for-tusener/83927684\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=565&amp;height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=848&amp;height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=1130&amp;height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Oppfordring: Ikke dra\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.00em;--xcs-headline-size-md:5.75em;--xcs-headline-size-lg:5.75rem\">Oppfordring:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.26em;--xcs-headline-size-md:9.37em;--xcs-headline-size-lg:9.37rem\">Ikke dra</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-8 medium-8 large-8\" data-from=\"xavier\" id=\"apos-netboardB2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboardB2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboardB2&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div><div class=\"xavier columns small-4 medium-4 large-4\"><div class=\"row xrow  flex-column\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/advarer-da-ryker-lappen/83845300\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=320&amp;height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=480&amp;height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=640&amp;height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Advarer: - Avdekker flere tusen\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.65em;--xcs-headline-size-md:2.04em;--xcs-headline-size-lg:2.04rem\">Advarer: - Avdekker</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.24em;--xcs-headline-size-md:3.87em;--xcs-headline-size-lg:3.87rem\">flere tusen</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/store-forskjeller-et-supertilbud/83954724\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=320&amp;height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=480&amp;height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=640&amp;height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Kåring: Ville priser\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.83em;--xcs-headline-size-md:5.71em;--xcs-headline-size-lg:5.71rem\">Kåring:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.23em;--xcs-headline-size-md:3.84em;--xcs-headline-size-lg:3.84rem\">Ville priser</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/advarer-ikke-kjop-disse/83779490\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:62.19%;aspect-ratio:1.61\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=484&amp;height=301 1.0x, https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=726&amp;height=452 1.5x, https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=968&amp;height=602 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Advarer: - Ikke kjøp disse\" fetchpriority=\"high\" height=\"301\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.48em;--xcs-headline-size-md:4.33em;--xcs-headline-size-lg:4.33rem\">Advarer: - Ikke</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.19em;--xcs-headline-size-md:6.40em;--xcs-headline-size-lg:6.40rem\">kjøp disse</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/det-er-ikke-noe-vits/84007615\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=484&amp;height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=726&amp;height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=968&amp;height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Grønt i desember: - Trist\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.22em;--xcs-headline-size-md:3.58em;--xcs-headline-size-lg:3.58rem\">Grønt i desember:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.73em;--xcs-headline-size-md:10.89em;--xcs-headline-size-lg:10.89rem\">- Trist</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/professors-restemat-advarsel/83847524\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:90.80%;aspect-ratio:1.10\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=402&amp;height=365 1.0x, https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=603&amp;height=548 1.5x, https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=804&amp;height=730 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Advarsel: Styr unna nå!\" fetchpriority=\"high\" height=\"365\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.84em;--xcs-headline-size-md:5.53em;--xcs-headline-size-lg:5.53rem\">Advarsel:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.33em;--xcs-headline-size-md:4.00em;--xcs-headline-size-lg:4.00rem\">Styr unna nå!</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/reise/passasjerene-vi-misliker/83893626\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=565&amp;height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=848&amp;height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=1130&amp;height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nye funn: Koker over\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.74em;--xcs-headline-size-md:7.87em;--xcs-headline-size-lg:7.87rem\">Nye funn:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.39em;--xcs-headline-size-md:6.88em;--xcs-headline-size-lg:6.88rem\">Koker over</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/klar-beskjed-bruk-den/83959951\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06&amp;compression=70&amp;format=webp&amp;width=565&amp;height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06&amp;compression=70&amp;format=webp&amp;width=848&amp;height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06&amp;compression=70&amp;format=webp&amp;width=1130&amp;height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Klar beskjed: - Bruk den\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.02em;--xcs-headline-size-md:5.82em;--xcs-headline-size-lg:5.82rem\">Klar beskjed:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.56em;--xcs-headline-size-md:7.36em;--xcs-headline-size-lg:7.36rem\">- Bruk den</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/helt-meningslost/83847198\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:86.57%;aspect-ratio:1.16\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=402&amp;height=348 1.0x, https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=603&amp;height=522 1.5x, https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=804&amp;height=696 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Vil skrote omstridt gebyr\" fetchpriority=\"high\" height=\"348\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.85em;--xcs-headline-size-md:5.54em;--xcs-headline-size-lg:5.54rem\">Vil skrote</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.17em;--xcs-headline-size-md:3.50em;--xcs-headline-size-lg:3.50rem\">omstridt gebyr</span></h2></a></div></article></div>\n\n\n\n    </div>\n\n    </main>\n\n    <template class=\"definitionTemplate\">\n      <div class=\"definitionPopup\">\n        <div class=\"definitionInfo\">\n          <p></p>\n          <span></span>\n          <button class=\"definitionClose\">✕</button>\n        </div>\n      </div>\n    </template>\n\n    <div class=\"ad-coupon-links-wrapper ios-app-hide\">\n      <div class=\"ad-coupon-links \">\n        <div class=\"coupon_heading\">Annonsørinnhold:</div>\n        <ul>\n          <li><a class=\"button neutral small\" href=\"https://www.plussmobil.no?channel=allersites_footer\" target=\"_blank\">PlussMobil</a></li>\n          <li><a class=\"button neutral 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   "source_updated_at" : "2025-12-21 09:21:19",
   "summary" : "DinSide kom på innsiden av Grandiosa-fabrikken. Dette inneholder Pizza Grandiosa.",
   "tags" : null,
   "title" : "Knuser myte",
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{
   "article_id" : 49490,
   "author" : "Elisabeth Dalseg",
   "category" : "",
   "change_type" : "new",
   "content" : "## Nordmenn er det folket i verden som spiser mest frossenpizza per person.\n\n## Hvert år setter vi til livs 50 millioner frossenpizza.\n\n## Rundt halvparten av disse er Pizza Grandiosa.\n\n## DinSide fikk være med på innsida av Grandiosa\\-fabrikken på Stranda for å se hvordan pizzaen egentlig blir til.\n\n## Knuser Grandiosa\\-myte\n\nSTRANDA \\(Dagbladet\\): Vi har kjørt langt, og lenger enn langt. Blant fagre fjell og fjord og tronge vik.\n\nRundt oss ruver Sunnmørsalpene stolt.\n\nEn klynge firkantede bygg sprer seg beskjedent utover dalen, som et halvhjertet forsøk på tetris. Først når vi kommer helt tett innpå, fatter vi hvor enorme byggeklossene faktisk er.\n\n\\- Har har vi bygget, stein på stein. Bygg for bygg, sier Svein Urke, fabrikksjef på Grandiosa, til DinSide, og slår ut med armene.\n\nI disse dager ferdigstilles prosessen med å samle nesten alt av Orklas frossenpizzaproduksjon i tetris\\-fabrikken på Svemorken i Stranda kommune.\n\nTil nå har det vært tre fabrikker, en her, en på Sløgstad i Stranda sentrum, og en på Sem i Tønsberg.\n\nFra nyttår er det Stranda som gjelder, hovedsakelig fabrikken på Svemorken.\n\nDet er ikke tilfeldig. Det er nemlig på Stranda eventyret om Pizza Grandiosa startet.\n\n## De aller første Pizza Grandiosa ble laget med ferdigbunner importert fra Canada. Arkivfoto: Nora / Orkla\n\n## De ser ganske så like ut, men i dag bakes alle bunnene på fabrikken i Stranda.\n\n## Pizzavalget\n\nI 2004 skjedde det som gjør at markedsføringseksperter fortsatt snakker om «Grandiosa\\-effekten».\n\nDet begynte, som de fleste gode historier, i nedoverbakke. Pizzafabrikken slet med salget, og de måtte permittere flere ansatte.\n\n## \\- Hva pokker er pizza?\n\nFrossenpizza ble utviklet i USA på 50\\-tallet og kom til Norge på slutten av 70\\-tallet. Men industrieventyret på Stranda begynte lenge før, da skomaker Karl J. Ringstad startet med mårpølseproduksjon i kjelleren i 1888.\n\nPå 60\\- og 70\\-tallet hadde Ringstad vokst til å bli Skandinavias største spekematprodusent i et fabrikkanlegg som kunne vært hentet ut av en tegnefilm:\n\nI den ene enden av fabrikken drev de griseoppdrett, og ut av den andre enden kom ferdig spekemat.\n\nMot slutten av 70\\-tallet snudde pilene. Det gikk rett og slett ikke så bra.\n\nOmtrent samtidig fikk en av toppsjefene i Nora, som på det tidspunktet eide fabrikken, nyss om at Ideal Flatbrød vurderte å importere ferdige pizzabunner fra Canada til Norge.\n\nDet ville ikke Nora\\-sjef Leif Frode Onarheim ha noe av. Han ville ha pizzaen selv, og kastet seg på et fly til Canada.\n\nAvtaler ble gjort, og de høye herrer i hovedstaden bestemte seg for at den litt skrantende fabrikken på Stranda skulle få æren av å produsere Norges første frossenpizza.\n\nOnarheim tok en telefon til fabrikksjef Ivar Moss i Stranda.\n\n\\- Da han fikk telefonen sa han ja, og så snudde han seg til kona og sa: Hva pokker er pizza?\n\nI 1980 kom den første Grandiosaen på markedet. Vi skal ikke mange år fram i tid før de landet på den oppskriften som brukes på originalen i dag.\n\nSiden har det gått slag i slag. I 1991 ble BigOne lansert, og i 1992 begynte de å bake bunnene selv. Da tok det av, skal vi tro fabrikksjefen.\n\n\\- De skulle jobbe på bakeriet to dager i uka. Så jobbet de plutselig tre skift, seks dager i uka.\n\nMens det i 1994 ble laget rundt 13 millioner Grandiosa, produseres det rundt 25 millioner i år. Totalt produserer Orkla rundt 40 millioner frossenpizza, hvert eneste år.\n\nSå bestemte de seg for å lansere en ny variant. Markedsføringskampanjen var storslagen, med et «Pizzavalget» der folk kunne stemme på sin favoritt: Kjøttdeig og løk eller Pepperoni.\n\nKjøttdeig og løk vant, men med så liten margin at det ikke gikk lang tid før også pepperoni kom inn i sortimentet.\n\nDe permitterte ansatte rakk ikke å sette seg ordentlig til rette i sofaen før de ble kalt tilbake. Flere varianter fulgte. Og i 2009 ble det andre bakeriet bygget på Svemorka, i tilknytning til et fryselager, der fabrikken ligger i dag.\n\nDette var et såkalt teppebakeri som gjorde at de kunne lansere firkantet pizza.\n\n## Store deigklumper sendes inn i maskinen.\n\n## Deigen kjevles gradvis ut.\n\n## Til tynnere og tynnere «tepper».\n\n## Som til slutt stanses ut til pizzabunner.\n\n## Her er det en hjemmelaget\\-variant som er på vei fra ovnen til nedkjølingskammeret.\n\nSiden fulgte flere fryselager, og flere bakerier.\n\nI dag er det tre bakerier i fabrikklokalene på Svemorka. Hvert bakeri har ulike muligheter for å lage pizzabunner. Så flere nyheter fulgte: Tynn bunn i 2020, Deluxe i 2022.\n\n\\- Målet er å sørge for en mest mulig hjemmelaget følelse. Ikke bare Grandiosa hjemmelaget, men på alle pizzaene.\n\n## På samlebånd\n\nMens de store, firkantede pizzaene stanses ut av livets største pizzadeig, som bokstavelig talt kommer rullende på samlebånd, lages porsjonspizzaene, blant annet originalen, i et såkalt «ball and press»\\-bakeri.\n\nPizzaen rulles til en liten bolle, som så presses ut til en pizzabunn i form.\n\nSeinere går det slag i slag:\n\n## Store blokker med Jarlsberg\\-ost på vei til å bli revet.\n\n## Maskinene på fabrikken håndterer rundt fem millioner kilo ost i året\n\n## To millioner kilo tomatsaus\n\n## og to og en halv million tonn «pizzakjøtt».\n\n## Det mange tror er skinke, er en blanding som hovedsakelig består av storfekjøtt og soyaprotein.\n\n## Det hele krones med små biter av paprika. Et par millioner kilo i året.\n\nMange par øyne følger med pizzaens ferd gjennom fabrikken, men det er maskinene som sørger for det meste av sorteringen. Pizzaen veies, måles og scannes på nesten hvert eneste trinn i prosessen. Mange blir funnet for lette, og sorteres ut.\n\nFor lite deig, for mye deig. For små bunner, for store bunner, for mye fyll, for lite fyll. For tjukk bunn, for tynn bunn.\n\n\\- Vi jobber ut fra snittvekten fra Justervesenet, og er nok mer streng på at det ikke skal være for lite, sier Urke.\n\n## Alle pizzaene må gå gjennom en røntgenmaskin som blant annet leter etter fremmedlegemer.\n\n## Mange par øyne følger pizzaene for å sortere ut dem som ikke egner seg for salg.\n\n## Sorteringen slutter ikke selv om pizzaene er pakket i plast. De som ikke er bra nok sendes ned på det blå samlebåndet og kasseres.\n\n## Det er ikke lett for et utrent øye å se hva som er galt med disse pizzaene.\n\n## Men de vil aldri finne veien til butikkhyllene.\n\n\\- Ja se her, vi er veldig rause, gliser han, og viser til noen røde tall der vekten lyser mot oss.\n\n\\- To gram over, femten gram over, tre gram under. Vi er nok litt for snille.\n\nDet er ikke fritt for at det kan gjøre vondt for en sunnmøring, det kan jo det. Men det kan ikke bli for mye av det gode heller.\n\n\\- Blir det for mye bunn eller for mye topping, blir jo steketiden helt feil.\n\n## Et lite stykke norsk mathistorie\n\n«1980 var et avgjørende år for norsk matkultur. 11. februar det året ble Pizza Grandiosa lansert, og etter det har ikke norsk mat vært det samme.»\n\nSlik begynner kapittelet om Pizza Grandiosa i Andreas Viestads bok «Vår norske mathistorie».\n\nEtter å ha jobbet seg gjennom norsk mathistorie, fra rakfisk, tørrfisk og smalahove, til grøt, surpølse og kjøttkaker, er det nettopp Pizza Grandiosa som får æren av å avslutte boka.\n\nDet er det flere grunner til, forteller Viestad.\n\n\\- I dag er dette mat som er en veldig viktig del av den norske matkulturen. Det er det viktigste kriteriet.\n\n## Andreas Viestad avslutter boka «Vår norske mathistorie» med et kapittel om Grandiosa. Foto: Agnete Brun\n\n## Han synes Grandiosa er en viktig del av den norske mathistorien.\n\n## Men også et litt trist kapittel.\n\nHan peker på at vi nordmenn har en gjengs oppfatning om at kjøttkaker er rotnorsk, mens pizza \\- det stusser vi litt over.\n\n\\- Men vi har bare laget kjøttkaker dobbelt så lenge som vi har laget pizza i Norge.\n\nGrandiosaen setter likevel ikke et udelt positivt punktum i boka. For frossenpizzaen representerer et vendepunkt i norsk matkultur.\n\n\\- Vi har bodd i Norge i 10 000 år, og har spist veldig mange forskjellige typer mat, men pizza Grandiosa er første gang vi spiser mat som ikke har noe med hvem vi er, hva vi dyrker \\- og vi lager den ikke en gang selv. Den er laget på fabrikk, sier Viestad.\n\nGrandisen blir stående som et symbol på dette skiftet, fra hjemmelaget til ferdigmat.\n\n\\- Som jeg jo synes er en trist del av den norske mathistorien.\n\nMens Grandiosa får æren av å avslutte den norske mathistorien i boka, er det rakfisken som åpner ballet. De to representerer hver sin ytterkant i norsk mathistorie.\n\n\\- Man kan si at rakfisken er et eksempel på første gang vi tok naturressursene og brukte vår kløkt og vår nærhet til naturen til å lage noe utrolig komplisert, som ble veldig viktig for vår overlevelse. Pizza Grandiosa er et eksempel på hvordan vi legger fra oss nærheten til tradisjon og natur. Og overlater matproduksjonen til en fabrikk.\n\n\\- De står der som to bokstøtter.\n\n## \\- Det handler om pris\n\nDen store debatten om ultraprosessert mat har ikke gått Stranda\\-fabrikken forbi. Men foreløpig ser det ikke ut til å ha satt nevneverdige spor hos norske forbrukere: Salget av frossenpizzaen har økt med 10 prosent i høst, sammenlignet med i fjor, oppgir Orkla til DinSide.\n\nMen så er det heller ikke alle pizzaene deres som er ultraprosesserte. For eksempel den med fire oster.\n\n\\- Tar du bort kjøttet, er ikke Grandiosa ultraprosessert. Så det blir jo litt som om du baker pizza hjemme og har på pepperoni eller skinke, da blir den også ultraprosessert, sier fabrikksjef Svein Urke.\n\nHan peker også på at selv om mange nordmenn nå snakker om at vi ikke vil ha ultraprosessert, viser salgstallene noe annet.\n\n\\- Vi sier én ting og gjør noe annet.\n\nI tillegg tror han pris er en viktig faktor.\n\n\\- Mat handler om smak og pris. Når økonomien er stram, kommer pizza godt ut.\n\nOg så handler det jo om hva annet man spiser.\n\n\\- Alt er sunt, med måte.\n\nMan må jo ikke spise en hel pizza heller.\n\n\\- Noen deler den i to, sier fabrikksjefen og mimer hvordan man kan knekke en frossenpizza i to mot låret \\- bare man er rask nok.\n\n## Grandiosa\\-effekten\n\nRunar Døving, forbruksforsker og professor i sosialantropologi ved Høyskolen Kristiania, bruker ofte Grandiosa for å illustrere hvordan merkevarer bruker produktutvikling for å holde originalen relevant, og vise at de er innovative.\n\n## \\- Strategien til Grandiosa har alltid vært å holde merkevaren til stede ved å ha mange varianter. Foto: Høyskolen Kristiania\n\n## \\- Med biff, med tacosmak, uten paprika … det handler først og fremst om å gi oppmerksomhet til originalen.\n\nHovedproduktet Pizza Grandiosa står fortsatt sterkt.\n\nAv de 50 millionene frossenpizza vi nordmenn spiser hvert år, er rundt halvparten Pizza Grandiosa.\n\nSju millioner av dem er originalen.\n\n## Gjennom historien har det vært omlag 50 ulike varianter av Pizza Grandiosa.\n\n## Dagbladet og DinSide har testet minst tyve av dem.\n\n## Fra Mandagspizza ...\n\n## ... til Fredagspizza.\n\n## Ikke alle falt like godt i smak.\n\n## Men noen begeistret.\n\n## Og andre var til å spise opp.\n\n\\- Det er helt unikt at én merkevare har en så stor del av markedet, sier Døving.\n\nHan er ikke i tvil om at Orkla har vært rasende gode på markedsføring og merkevarebygging.\n\n«Vi snakker ekte kjærlighet.»\n\n«Full pakke.»\n\nI 1996 kom reklamefilmen med Vazelina Bilopphøggers, som spiser Grandiosa i jula. Den ruller fortsatt over norske skjermer.\n\n## «Vi skal vel ikke heller ta en slik en pizza Grandiosa?»\n\nFor mange er frossenpizzaen tett forbundet med jul. Kanskje fordi tidligere Ipsos\\-MMI\\-direktør [Erik Dalen slang med leppa](https://www.dagbladet.no/mat/i-1990-kom-erik-med-grandiosa-spoken-som-lurte-norge/66058560) for mer enn 30 år siden, da han som ung forsker ble intervjuet om nordmenns spisevaner.\n\n\\- Det er sikkert noen nordmenn som spiser Grandiosa på julaften, tenkte Dalen høyt.\n\nBemerkningen ble ikke med i artikkelen, men dukket opp et par år seinere. Da hadde «sikkert noen» blitt til «50 000 nordmenn». Pizzapåstanden rullet videre, og tallet økte.\n\nI 2003 sa 100 000 nordmenn til Ipsos\\-MMI at de spiste Grandiosa på julaften, mens 200 000 nordmenn sa til Orkla at de hadde Grandis som julemat i 2011.\n\n\\- Mange spiser Grandiosa i løpet av jula, selv om ikke alle disse spiser på julaften, sier Kristoffer Vikebak.\n\n## Er det rart fabrikksjef Svein Urke jubler?",
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Dette inneholder Pizza Grandiosa.\",\"robots\":\"max-image-preview:large\",\"viewport\":\"width=device-width, initial-scale=1\",\"apple-itunes-app\":\"app-id=1509675357\",\"copyright\":\"Copyright (c) 2025 Aller Media AS, all rights reserved.\",\"title\":\"Knuser Grandiosa-myte\"},\"og\":{\"image:width\":\"1200\",\"type\":\"article\",\"image:height\":\"684\",\"title\":\"Grandiosa: Røper hemmeligheten\",\"url\":\"https://dinside.dagbladet.no/fritid/grandiosa-roper-hemmeligheten/83990785\",\"site_name\":\"DinSide\",\"image\":\"https://dinside.dagbladet.no/images/84004370.jpg?imageId=84004370&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"description\":\"\",\"logo\":\"/assets/icon/dinside-logo.svg\"},\"description\":\"DinSide kom på innsiden av Grandiosa-fabrikken. Dette inneholder Pizza Grandiosa.\",\"content\":\"## Nordmenn er det folket i verden som spiser mest frossenpizza per person.\\n\\n## Hvert år setter vi til livs 50 millioner frossenpizza.\\n\\n## Rundt halvparten av disse er Pizza Grandiosa.\\n\\n## DinSide fikk være med på innsida av Grandiosa\\\\-fabrikken på Stranda for å se hvordan pizzaen egentlig blir til.\\n\\n## Knuser Grandiosa\\\\-myte\\n\\nSTRANDA \\\\(Dagbladet\\\\): Vi har kjørt langt, og lenger enn langt. Blant fagre fjell og fjord og tronge vik.\\n\\nRundt oss ruver Sunnmørsalpene stolt.\\n\\nEn klynge firkantede bygg sprer seg beskjedent utover dalen, som et halvhjertet forsøk på tetris. Først når vi kommer helt tett innpå, fatter vi hvor enorme byggeklossene faktisk er.\\n\\n\\\\- Har har vi bygget, stein på stein. Bygg for bygg, sier Svein Urke, fabrikksjef på Grandiosa, til DinSide, og slår ut med armene.\\n\\nI disse dager ferdigstilles prosessen med å samle nesten alt av Orklas frossenpizzaproduksjon i tetris\\\\-fabrikken på Svemorken i Stranda kommune.\\n\\nTil nå har det vært tre fabrikker, en her, en på Sløgstad i Stranda sentrum, og en på Sem i Tønsberg.\\n\\nFra nyttår er det Stranda som gjelder, hovedsakelig fabrikken på Svemorken.\\n\\nDet er ikke tilfeldig. Det er nemlig på Stranda eventyret om Pizza Grandiosa startet.\\n\\n## De aller første Pizza Grandiosa ble laget med ferdigbunner importert fra Canada. Arkivfoto: Nora / Orkla\\n\\n## De ser ganske så like ut, men i dag bakes alle bunnene på fabrikken i Stranda.\\n\\n## Pizzavalget\\n\\nI 2004 skjedde det som gjør at markedsføringseksperter fortsatt snakker om «Grandiosa\\\\-effekten».\\n\\nDet begynte, som de fleste gode historier, i nedoverbakke. Pizzafabrikken slet med salget, og de måtte permittere flere ansatte.\\n\\n## \\\\- Hva pokker er pizza?\\n\\nFrossenpizza ble utviklet i USA på 50\\\\-tallet og kom til Norge på slutten av 70\\\\-tallet. Men industrieventyret på Stranda begynte lenge før, da skomaker Karl J. Ringstad startet med mårpølseproduksjon i kjelleren i 1888.\\n\\nPå 60\\\\- og 70\\\\-tallet hadde Ringstad vokst til å bli Skandinavias største spekematprodusent i et fabrikkanlegg som kunne vært hentet ut av en tegnefilm:\\n\\nI den ene enden av fabrikken drev de griseoppdrett, og ut av den andre enden kom ferdig spekemat.\\n\\nMot slutten av 70\\\\-tallet snudde pilene. Det gikk rett og slett ikke så bra.\\n\\nOmtrent samtidig fikk en av toppsjefene i Nora, som på det tidspunktet eide fabrikken, nyss om at Ideal Flatbrød vurderte å importere ferdige pizzabunner fra Canada til Norge.\\n\\nDet ville ikke Nora\\\\-sjef Leif Frode Onarheim ha noe av. Han ville ha pizzaen selv, og kastet seg på et fly til Canada.\\n\\nAvtaler ble gjort, og de høye herrer i hovedstaden bestemte seg for at den litt skrantende fabrikken på Stranda skulle få æren av å produsere Norges første frossenpizza.\\n\\nOnarheim tok en telefon til fabrikksjef Ivar Moss i Stranda.\\n\\n\\\\- Da han fikk telefonen sa han ja, og så snudde han seg til kona og sa: Hva pokker er pizza?\\n\\nI 1980 kom den første Grandiosaen på markedet. Vi skal ikke mange år fram i tid før de landet på den oppskriften som brukes på originalen i dag.\\n\\nSiden har det gått slag i slag. I 1991 ble BigOne lansert, og i 1992 begynte de å bake bunnene selv. Da tok det av, skal vi tro fabrikksjefen.\\n\\n\\\\- De skulle jobbe på bakeriet to dager i uka. Så jobbet de plutselig tre skift, seks dager i uka.\\n\\nMens det i 1994 ble laget rundt 13 millioner Grandiosa, produseres det rundt 25 millioner i år. Totalt produserer Orkla rundt 40 millioner frossenpizza, hvert eneste år.\\n\\nSå bestemte de seg for å lansere en ny variant. Markedsføringskampanjen var storslagen, med et «Pizzavalget» der folk kunne stemme på sin favoritt: Kjøttdeig og løk eller Pepperoni.\\n\\nKjøttdeig og løk vant, men med så liten margin at det ikke gikk lang tid før også pepperoni kom inn i sortimentet.\\n\\nDe permitterte ansatte rakk ikke å sette seg ordentlig til rette i sofaen før de ble kalt tilbake. Flere varianter fulgte. Og i 2009 ble det andre bakeriet bygget på Svemorka, i tilknytning til et fryselager, der fabrikken ligger i dag.\\n\\nDette var et såkalt teppebakeri som gjorde at de kunne lansere firkantet pizza.\\n\\n## Store deigklumper sendes inn i maskinen.\\n\\n## Deigen kjevles gradvis ut.\\n\\n## Til tynnere og tynnere «tepper».\\n\\n## Som til slutt stanses ut til pizzabunner.\\n\\n## Her er det en hjemmelaget\\\\-variant som er på vei fra ovnen til nedkjølingskammeret.\\n\\nSiden fulgte flere fryselager, og flere bakerier.\\n\\nI dag er det tre bakerier i fabrikklokalene på Svemorka. Hvert bakeri har ulike muligheter for å lage pizzabunner. Så flere nyheter fulgte: Tynn bunn i 2020, Deluxe i 2022.\\n\\n\\\\- Målet er å sørge for en mest mulig hjemmelaget følelse. Ikke bare Grandiosa hjemmelaget, men på alle pizzaene.\\n\\n## På samlebånd\\n\\nMens de store, firkantede pizzaene stanses ut av livets største pizzadeig, som bokstavelig talt kommer rullende på samlebånd, lages porsjonspizzaene, blant annet originalen, i et såkalt «ball and press»\\\\-bakeri.\\n\\nPizzaen rulles til en liten bolle, som så presses ut til en pizzabunn i form.\\n\\nSeinere går det slag i slag:\\n\\n## Store blokker med Jarlsberg\\\\-ost på vei til å bli revet.\\n\\n## Maskinene på fabrikken håndterer rundt fem millioner kilo ost i året\\n\\n## To millioner kilo tomatsaus\\n\\n## og to og en halv million tonn «pizzakjøtt».\\n\\n## Det mange tror er skinke, er en blanding som hovedsakelig består av storfekjøtt og soyaprotein.\\n\\n## Det hele krones med små biter av paprika. Et par millioner kilo i året.\\n\\nMange par øyne følger med pizzaens ferd gjennom fabrikken, men det er maskinene som sørger for det meste av sorteringen. Pizzaen veies, måles og scannes på nesten hvert eneste trinn i prosessen. Mange blir funnet for lette, og sorteres ut.\\n\\nFor lite deig, for mye deig. For små bunner, for store bunner, for mye fyll, for lite fyll. For tjukk bunn, for tynn bunn.\\n\\n\\\\- Vi jobber ut fra snittvekten fra Justervesenet, og er nok mer streng på at det ikke skal være for lite, sier Urke.\\n\\n## Alle pizzaene må gå gjennom en røntgenmaskin som blant annet leter etter fremmedlegemer.\\n\\n## Mange par øyne følger pizzaene for å sortere ut dem som ikke egner seg for salg.\\n\\n## Sorteringen slutter ikke selv om pizzaene er pakket i plast. De som ikke er bra nok sendes ned på det blå samlebåndet og kasseres.\\n\\n## Det er ikke lett for et utrent øye å se hva som er galt med disse pizzaene.\\n\\n## Men de vil aldri finne veien til butikkhyllene.\\n\\n\\\\- Ja se her, vi er veldig rause, gliser han, og viser til noen røde tall der vekten lyser mot oss.\\n\\n\\\\- To gram over, femten gram over, tre gram under. Vi er nok litt for snille.\\n\\nDet er ikke fritt for at det kan gjøre vondt for en sunnmøring, det kan jo det. Men det kan ikke bli for mye av det gode heller.\\n\\n\\\\- Blir det for mye bunn eller for mye topping, blir jo steketiden helt feil.\\n\\n## Et lite stykke norsk mathistorie\\n\\n«1980 var et avgjørende år for norsk matkultur. 11. februar det året ble Pizza Grandiosa lansert, og etter det har ikke norsk mat vært det samme.»\\n\\nSlik begynner kapittelet om Pizza Grandiosa i Andreas Viestads bok «Vår norske mathistorie».\\n\\nEtter å ha jobbet seg gjennom norsk mathistorie, fra rakfisk, tørrfisk og smalahove, til grøt, surpølse og kjøttkaker, er det nettopp Pizza Grandiosa som får æren av å avslutte boka.\\n\\nDet er det flere grunner til, forteller Viestad.\\n\\n\\\\- I dag er dette mat som er en veldig viktig del av den norske matkulturen. Det er det viktigste kriteriet.\\n\\n## Andreas Viestad avslutter boka «Vår norske mathistorie» med et kapittel om Grandiosa. Foto: Agnete Brun\\n\\n## Han synes Grandiosa er en viktig del av den norske mathistorien.\\n\\n## Men også et litt trist kapittel.\\n\\nHan peker på at vi nordmenn har en gjengs oppfatning om at kjøttkaker er rotnorsk, mens pizza \\\\- det stusser vi litt over.\\n\\n\\\\- Men vi har bare laget kjøttkaker dobbelt så lenge som vi har laget pizza i Norge.\\n\\nGrandiosaen setter likevel ikke et udelt positivt punktum i boka. For frossenpizzaen representerer et vendepunkt i norsk matkultur.\\n\\n\\\\- Vi har bodd i Norge i 10 000 år, og har spist veldig mange forskjellige typer mat, men pizza Grandiosa er første gang vi spiser mat som ikke har noe med hvem vi er, hva vi dyrker \\\\- og vi lager den ikke en gang selv. Den er laget på fabrikk, sier Viestad.\\n\\nGrandisen blir stående som et symbol på dette skiftet, fra hjemmelaget til ferdigmat.\\n\\n\\\\- Som jeg jo synes er en trist del av den norske mathistorien.\\n\\nMens Grandiosa får æren av å avslutte den norske mathistorien i boka, er det rakfisken som åpner ballet. De to representerer hver sin ytterkant i norsk mathistorie.\\n\\n\\\\- Man kan si at rakfisken er et eksempel på første gang vi tok naturressursene og brukte vår kløkt og vår nærhet til naturen til å lage noe utrolig komplisert, som ble veldig viktig for vår overlevelse. Pizza Grandiosa er et eksempel på hvordan vi legger fra oss nærheten til tradisjon og natur. Og overlater matproduksjonen til en fabrikk.\\n\\n\\\\- De står der som to bokstøtter.\\n\\n## \\\\- Det handler om pris\\n\\nDen store debatten om ultraprosessert mat har ikke gått Stranda\\\\-fabrikken forbi. Men foreløpig ser det ikke ut til å ha satt nevneverdige spor hos norske forbrukere: Salget av frossenpizzaen har økt med 10 prosent i høst, sammenlignet med i fjor, oppgir Orkla til DinSide.\\n\\nMen så er det heller ikke alle pizzaene deres som er ultraprosesserte. For eksempel den med fire oster.\\n\\n\\\\- Tar du bort kjøttet, er ikke Grandiosa ultraprosessert. Så det blir jo litt som om du baker pizza hjemme og har på pepperoni eller skinke, da blir den også ultraprosessert, sier fabrikksjef Svein Urke.\\n\\nHan peker også på at selv om mange nordmenn nå snakker om at vi ikke vil ha ultraprosessert, viser salgstallene noe annet.\\n\\n\\\\- Vi sier én ting og gjør noe annet.\\n\\nI tillegg tror han pris er en viktig faktor.\\n\\n\\\\- Mat handler om smak og pris. Når økonomien er stram, kommer pizza godt ut.\\n\\nOg så handler det jo om hva annet man spiser.\\n\\n\\\\- Alt er sunt, med måte.\\n\\nMan må jo ikke spise en hel pizza heller.\\n\\n\\\\- Noen deler den i to, sier fabrikksjefen og mimer hvordan man kan knekke en frossenpizza i to mot låret \\\\- bare man er rask nok.\\n\\n## Grandiosa\\\\-effekten\\n\\nRunar Døving, forbruksforsker og professor i sosialantropologi ved Høyskolen Kristiania, bruker ofte Grandiosa for å illustrere hvordan merkevarer bruker produktutvikling for å holde originalen relevant, og vise at de er innovative.\\n\\n## \\\\- Strategien til Grandiosa har alltid vært å holde merkevaren til stede ved å ha mange varianter. Foto: Høyskolen Kristiania\\n\\n## \\\\- Med biff, med tacosmak, uten paprika … det handler først og fremst om å gi oppmerksomhet til originalen.\\n\\nHovedproduktet Pizza Grandiosa står fortsatt sterkt.\\n\\nAv de 50 millionene frossenpizza vi nordmenn spiser hvert år, er rundt halvparten Pizza Grandiosa.\\n\\nSju millioner av dem er originalen.\\n\\n## Gjennom historien har det vært omlag 50 ulike varianter av Pizza Grandiosa.\\n\\n## Dagbladet og DinSide har testet minst tyve av dem.\\n\\n## Fra Mandagspizza ...\\n\\n## ... til Fredagspizza.\\n\\n## Ikke alle falt like godt i smak.\\n\\n## Men noen begeistret.\\n\\n## Og andre var til å spise opp.\\n\\n\\\\- Det er helt unikt at én merkevare har en så stor del av markedet, sier Døving.\\n\\nHan er ikke i tvil om at Orkla har vært rasende gode på markedsføring og merkevarebygging.\\n\\n«Vi snakker ekte kjærlighet.»\\n\\n«Full pakke.»\\n\\nI 1996 kom reklamefilmen med Vazelina Bilopphøggers, som spiser Grandiosa i jula. Den ruller fortsatt over norske skjermer.\\n\\n## «Vi skal vel ikke heller ta en slik en pizza Grandiosa?»\\n\\nFor mange er frossenpizzaen tett forbundet med jul. Kanskje fordi tidligere Ipsos\\\\-MMI\\\\-direktør [Erik Dalen slang med leppa](https://www.dagbladet.no/mat/i-1990-kom-erik-med-grandiosa-spoken-som-lurte-norge/66058560) for mer enn 30 år siden, da han som ung forsker ble intervjuet om nordmenns spisevaner.\\n\\n\\\\- Det er sikkert noen nordmenn som spiser Grandiosa på julaften, tenkte Dalen høyt.\\n\\nBemerkningen ble ikke med i artikkelen, men dukket opp et par år seinere. Da hadde «sikkert noen» blitt til «50 000 nordmenn». Pizzapåstanden rullet videre, og tallet økte.\\n\\nI 2003 sa 100 000 nordmenn til Ipsos\\\\-MMI at de spiste Grandiosa på julaften, mens 200 000 nordmenn sa til Orkla at de hadde Grandis som julemat i 2011.\\n\\n\\\\- Mange spiser Grandiosa i løpet av jula, selv om ikke alle disse spiser på julaften, sier Kristoffer Vikebak.\\n\\n## Er det rart fabrikksjef Svein Urke jubler?\",\"schema\":{\"microdata\":{\"name\":\"Michael Aller\",\"jobTitle\":\"Administrerende direktør:\",\"url\":\"\\n\\n\\n      \\n\\n\\n\\n\\n\\n\\n\\n      \\n\\n\\n\\n\\n\\n\\n    \",\"author\":\"Lars Eivind Bones\",\"caption\":\"Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet\",\"headline\":\"Da «grandisen» ble oppdaget i USA, ble fabrikksjefen på Stranda svar skyldig \\n\"}},\"twitter\":{},\"author\":\"Elisabeth Dalseg\",\"title\":\"Grandiosa: Røper hemmeligheten\",\"source_updated_at\":null,\"image_url\":\"https://dinside.dagbladet.no/images/84004370.jpg?imageId=84004370&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"published_at\":null}",
   "og_title" : "Grandiosa: Røper hemmeligheten",
   "published_at" : "2025-12-21 09:21:19",
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25.4653C41.9282 24.3403 42.4907 22.8403 42.4907 21.2466ZM37.522 22.3716L22.6157 37.2778C22.2407 37.6528 21.772 37.7466 21.4907 37.7466C21.3032 37.7466 20.8345 37.6528 20.4595 37.2778L5.45947 22.3716C5.08447 21.9028 4.99072 21.5278 4.99072 21.2466C4.99072 21.0591 5.08447 20.5903 5.45947 20.2153L20.4595 5.21533C20.8345 4.84033 21.3032 4.84033 21.4907 4.84033C21.772 4.84033 22.2407 4.84033 22.6157 5.21533L37.522 20.2153C37.897 20.5903 37.9907 21.0591 37.9907 21.2466C37.9907 21.5278 37.897 21.9028 37.522 22.3716ZM21.4907 28.5591C20.3657 28.5591 19.3345 29.4966 19.3345 30.7153C19.3345 32.0278 20.3657 32.8716 21.4907 32.8716C22.8032 32.8716 23.7407 31.8403 23.7407 30.7153C23.7407 29.5903 22.8032 28.5591 21.4907 28.5591ZM21.4907 18.9966C20.272 18.9966 19.3345 20.1216 19.3345 21.1528C19.3345 22.3716 20.3657 23.3091 21.4907 23.3091C22.8032 23.3091 23.7407 22.2778 23.7407 21.1528C23.7407 20.0278 22.8032 18.9966 21.4907 18.9966ZM11.9282 18.9966C10.7095 18.9966 9.67822 20.1216 9.67822 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34.7466H55.9907C55.6157 36.5278 54.1157 37.7466 52.3345 37.7466ZM11.0845 5.49658C11.0845 5.12158 11.3657 4.74658 11.8345 4.74658H49.3345C49.7095 4.74658 50.0845 5.12158 50.0845 5.49658V27.2466H54.5845V5.49658C54.5845 2.68408 52.147 0.246582 49.3345 0.246582H11.8345C8.92822 0.246582 6.58447 2.68408 6.58447 5.49658V27.2466H11.0845V5.49658Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Teknologi<!-- --> </span></a><a class=\"ec__qvfjjp-0 dkTRSz\" href=\"/okonomi\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 49 49\" width=\"20\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M18.5845 12.4341C9.58447 12.4341 0.584473 15.1528 0.584473 20.5903V40.0903C0.584473 45.4341 9.58447 48.2466 18.5845 48.2466C27.4907 48.2466 36.5845 45.4341 36.5845 39.9966V20.4966C36.5845 15.1528 27.5845 12.4341 18.5845 12.4341ZM32.0845 39.9966C32.0845 41.0278 27.397 43.7466 18.5845 43.7466C9.67822 43.7466 5.08447 41.0278 5.08447 39.9966V35.9653C8.45947 37.6528 13.522 38.4966 18.5845 38.4966C23.5532 38.4966 28.6157 37.6528 32.0845 35.9653V39.9966ZM32.0845 30.2466C32.0845 31.2778 27.397 33.9966 18.5845 33.9966C9.67822 33.9966 5.08447 31.2778 5.08447 30.2466V26.2153C8.45947 27.9028 13.522 28.7466 18.5845 28.7466C23.5532 28.7466 28.6157 27.9028 32.0845 26.2153V30.2466ZM18.5845 24.2466C9.67822 24.2466 5.08447 21.5278 5.08447 20.4966C5.08447 19.5591 9.67822 16.7466 18.5845 16.7466C27.397 16.7466 32.0845 19.5591 32.0845 20.4966C32.0845 21.5278 27.397 24.2466 18.5845 24.2466ZM30.5845 0.246582C19.8032 0.246582 13.2407 3.99658 13.2407 6.71533C13.2407 7.65283 13.9907 8.96533 15.4907 8.96533C17.647 8.96533 18.3032 4.74658 30.5845 4.74658C39.397 4.74658 44.0845 7.55908 44.0845 8.49658C44.0845 8.68408 43.4282 9.80908 40.3345 10.8403C39.397 11.2153 38.7407 12.0591 38.7407 12.9966C38.7407 14.2153 39.772 15.2466 41.0845 15.2466C41.8345 15.2466 43.6157 14.4028 44.0845 14.2153V18.2466C44.0845 18.4341 43.3345 19.6528 40.2407 20.6841C39.3032 20.9653 38.7407 21.8091 38.7407 22.8403C38.7407 24.0591 39.6782 25.0903 40.9907 25.0903C41.8345 25.0903 43.7095 24.0591 44.0845 23.9653V27.9966C44.0845 28.1841 43.4282 29.3091 40.3345 30.3403C39.397 30.7153 38.8345 31.5591 38.8345 32.4966C38.8345 33.7153 39.772 34.7466 41.0845 34.7466C41.647 34.7466 48.5845 32.7778 48.5845 27.9966V8.49658C48.5845 3.15283 39.4907 0.246582 30.5845 0.246582Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Økonomi<!-- --> </span></a><a class=\"ec__qvfjjp-0 bWEfIP\" href=\"/bolig\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 55 49\" width=\"23\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M53.7407 21.8091L29.0845 0.809082C28.6157 0.434082 28.0532 0.340332 27.5845 0.340332C27.022 0.340332 26.4595 0.434082 26.0845 0.809082L1.33447 21.8091C0.771973 22.2778 0.584473 22.9341 0.584473 23.4966C0.584473 24.9966 1.80322 25.7466 2.83447 25.7466C3.30322 25.7466 3.86572 25.5591 4.24072 25.1841L6.58447 23.3091V40.7466C6.58447 44.9653 9.86572 48.2466 14.0845 48.2466H40.9907C45.1157 48.2466 48.397 44.8716 48.4907 40.7466V23.3091L50.7407 25.2778C51.2095 25.6528 51.6782 25.7466 52.2407 25.7466C53.1782 25.7466 54.4907 24.9966 54.4907 23.4966C54.4907 22.9341 54.3032 22.2778 53.7407 21.8091ZM31.9907 43.7466H23.0845V30.2466H31.9907V43.7466ZM43.9907 40.7466C43.9907 42.3403 42.5845 43.7466 40.9907 43.7466H36.5845V29.4966C36.5845 27.4341 34.897 25.7466 32.8345 25.7466H22.3345C20.1782 25.7466 18.5845 27.4341 18.5845 29.4966V43.7466H14.0845C12.397 43.7466 11.0845 42.3403 11.0845 40.7466V19.7466C11.0845 19.6528 10.9907 19.5591 10.9907 19.4653L27.4907 5.49658L43.897 19.4653V40.7466H43.9907Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Hus og hjem<!-- --> </span></a><a class=\"ec__qvfjjp-0 kVwoML\" href=\"/reise\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 55 49\" width=\"23\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M43.9062 16.7466H35.4688L26.0938 1.74658C25.7188 0.902832 24.5938 0.246582 23.5625 0.246582H17.4688C16.5312 0.246582 15.5938 0.715332 15.0312 1.46533C14.4688 2.21533 14.2812 3.24658 14.5625 4.09033L18.5938 16.7466H14.75L11.0938 11.9653C10.5312 11.2153 9.6875 10.7466 8.75 10.7466H3.40625C2.5625 10.7466 1.625 11.2153 1.0625 11.9653C0.5 12.7153 0.3125 13.6528 0.5 14.4966L3.40625 24.2466L0.59375 33.9966C0.3125 34.9341 0.5 35.8716 1.0625 36.6216C1.625 37.3716 2.5625 37.7466 3.40625 37.7466H8.75C9.6875 37.7466 10.5312 37.3716 11.0938 36.6216L14.75 31.7466H18.5938L14.5625 44.4028C14.2812 45.3403 14.4688 46.3716 15.0312 47.1216C15.5938 47.8716 16.5312 48.2466 17.4688 48.2466H23.5625C24.6875 48.2466 25.625 47.6841 26.1875 46.7466L35.5625 31.7466H44C47.5625 31.7466 54.5 28.8403 54.5 24.2466C54.5 19.7466 47.5625 16.7466 43.9062 16.7466ZM43.9062 27.2466H33.0312L22.7188 43.7466H19.5312L24.6875 27.2466H12.5L8 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class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Video<!-- --> </span></a><a class=\"ec__qvfjjp-0 dsnrrp\" href=\"/tester\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 61 49\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M54.4907 18.2466H44.8345C45.2095 19.2778 45.397 20.2153 45.397 21.2466C45.397 23.6841 44.4595 25.9341 42.772 27.6216L30.5845 39.9966V42.3403C30.5845 45.6216 33.2095 48.2466 36.4907 48.2466H54.397C57.6782 48.2466 60.3032 45.6216 60.3032 42.3403V24.4341C60.4907 20.9653 57.8657 18.2466 54.4907 18.2466ZM45.4907 35.4966C44.1782 35.4966 43.3345 34.5591 43.3345 33.3403C43.3345 32.1216 44.272 31.1841 45.4907 31.1841C46.6157 31.1841 47.647 32.2153 47.647 33.3403C47.7407 34.5591 46.8032 35.4966 45.4907 35.4966ZM42.4907 21.2466C42.4907 19.7466 41.9282 18.2466 40.7095 17.0278L25.8032 2.02783C24.5845 0.902832 23.0845 0.246582 21.4907 0.246582C19.8032 0.246582 18.4907 0.902832 17.272 2.02783L2.27197 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19.3345 21.1528C19.3345 22.3716 20.3657 23.3091 21.4907 23.3091C22.8032 23.3091 23.7407 22.2778 23.7407 21.1528C23.7407 20.0278 22.8032 18.9966 21.4907 18.9966ZM11.9282 18.9966C10.7095 18.9966 9.67822 20.1216 9.67822 21.1528C9.67822 22.3716 10.7095 23.3091 11.9282 23.3091C13.2407 23.3091 14.1782 22.2778 14.1782 21.1528C14.1782 20.0278 13.2407 18.9966 11.9282 18.9966ZM31.0532 18.9966C29.7407 18.9966 28.8032 20.1216 28.8032 21.1528C28.8032 22.3716 29.7407 23.3091 31.0532 23.3091C32.3657 23.3091 33.3032 22.2778 33.3032 21.1528C33.3032 20.0278 32.3657 18.9966 31.0532 18.9966ZM21.4907 9.43408C20.3657 9.43408 19.3345 10.4653 19.3345 11.6841C19.3345 12.9028 20.3657 13.8403 21.4907 13.8403C22.8032 13.8403 23.7407 12.7153 23.7407 11.6841C23.7407 10.5591 22.8032 9.43408 21.4907 9.43408Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Tester<!-- --> </span></a><a class=\"ec__qvfjjp-0 cBhUzf\" href=\"/kalkulatorer\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 37 49\" width=\"15\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M18.5845 32.4966C19.8032 32.4966 20.8345 31.5591 20.8345 30.2466C20.8345 29.0278 19.8032 27.9966 18.5845 27.9966C17.272 27.9966 16.3345 29.0278 16.3345 30.2466C16.3345 31.5591 17.272 32.4966 18.5845 32.4966ZM18.5845 24.2466C19.8032 24.2466 20.8345 23.3091 20.8345 21.9966C20.8345 20.7778 19.8032 19.7466 18.5845 19.7466C17.272 19.7466 16.3345 20.7778 16.3345 21.9966C16.3345 23.3091 17.272 24.2466 18.5845 24.2466ZM26.8345 32.4966C28.0532 32.4966 29.0845 31.5591 29.0845 30.2466C29.0845 29.0278 28.0532 27.9966 26.8345 27.9966C25.522 27.9966 24.5845 29.0278 24.5845 30.2466C24.5845 31.5591 25.522 32.4966 26.8345 32.4966ZM26.8345 24.2466C28.0532 24.2466 29.0845 23.3091 29.0845 21.9966C29.0845 20.7778 28.0532 19.7466 26.8345 19.7466C25.522 19.7466 24.5845 20.7778 24.5845 21.9966C24.5845 23.3091 25.522 24.2466 26.8345 24.2466ZM26.8345 40.7466C28.0532 40.7466 29.0845 39.8091 29.0845 38.4966C29.0845 37.2778 28.0532 36.2466 26.8345 36.2466C25.522 36.2466 24.5845 37.2778 24.5845 38.4966C24.5845 39.8091 25.522 40.7466 26.8345 40.7466ZM10.3345 40.7466H17.8345C19.0532 40.7466 20.0845 39.8091 20.0845 38.4966C20.0845 37.2778 19.0532 36.2466 17.8345 36.2466H10.3345C9.02197 36.2466 8.08447 37.2778 8.08447 38.4966C8.08447 39.8091 9.02197 40.7466 10.3345 40.7466ZM30.5845 0.246582H6.58447C3.20947 0.246582 0.584473 2.96533 0.584473 6.24658V42.2466C0.584473 45.6216 3.20947 48.2466 6.58447 48.2466H30.5845C33.8657 48.2466 36.5845 45.6216 36.5845 42.2466V6.24658C36.5845 2.96533 33.8657 0.246582 30.5845 0.246582ZM32.0845 42.2466C32.0845 43.0903 31.3345 43.7466 30.5845 43.7466H6.58447C5.74072 43.7466 5.08447 43.0903 5.08447 42.2466V16.7466H32.0845V42.2466ZM32.0845 12.2466H5.08447V6.24658C5.08447 5.49658 5.74072 4.74658 6.58447 4.74658H30.5845C31.3345 4.74658 32.0845 5.49658 32.0845 6.24658V12.2466ZM10.3345 24.2466C11.5532 24.2466 12.5845 23.3091 12.5845 21.9966C12.5845 20.7778 11.5532 19.7466 10.3345 19.7466C9.02197 19.7466 8.08447 20.7778 8.08447 21.9966C8.08447 23.3091 9.02197 24.2466 10.3345 24.2466ZM10.3345 32.4966C11.5532 32.4966 12.5845 31.5591 12.5845 30.2466C12.5845 29.0278 11.5532 27.9966 10.3345 27.9966C9.02197 27.9966 8.08447 29.0278 8.08447 30.2466C8.08447 31.5591 9.02197 32.4966 10.3345 32.4966Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Kalkulator<!-- --> </span></a></nav></header><div class=\"ec__sc-1gszqny-1 gVvMQL\"></div>\n\n\n<div class=\"dinside\" id=\"am-branding\">\n  <svg fill=\"none\" height=\"17\" viewbox=\"0 0 101 17\" width=\"101\" xmlns=\"http://www.w3.org/2000/svg\">\n    <path d=\"M37.0 7.3H34.3V1.7H32.6V8.8H37.0V7.3ZM28.0 1.7H26.4L23.5 8.8H25.3L25.8 7.4H28.5L29.0 8.8H30.8L28.0 1.7ZM26.3 6.0L27.1 3.6L28.0 6.0H26.3ZM43.3 7.3H40.7V1.7H39.0V8.8H43.3V7.3ZM50.2 7.3H47.0V5.8H49.8V4.5H47.0V3.2H50.0V1.7H45.4V8.8H50.2V7.3ZM57.8 3.8C57.8 2.2 56.5 1.7 55.2 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16.6C33.5 16.6 34.6 15.6 34.6 14.1C34.6 12.7 33.5 11.7 32.1 11.7ZM32.1 15.9C31.2 15.9 30.5 15.2 30.5 14.1C30.5 13.2 31.2 12.4 32.1 12.4C33.0 12.4 33.7 13.2 33.7 14.1C33.7 15.1 33.0 15.9 32.1 15.9ZM45.4 15.3L44.4 11.8H43.6L42.6 15.3L41.7 11.8H40.8L42.2 16.5H42.9L44.0 13.0H44.0L45.1 16.5H45.9L47.2 11.8H46.4L45.4 15.3ZM27.3 15.3L25.2 11.8H24.1V16.5H25.0V12.9L27.1 16.5H28.2V11.8H27.3V15.3ZM55.1 13.8L53.9 11.8H52.9L54.7 14.5V16.5H55.5V14.5L57.2 11.8H56.2L55.1 13.8ZM6.4 0.7L-0.0 16.3H4.3L5.9 12.5L9.5 16.3L13.0 12.5L14.7 16.3H19.0L12.6 0.6L6.4 0.7ZM9.5 11.7L7.2 9.0L9.5 4.1L11.7 9.0L9.5 11.7Z\" fill=\"black\"></path>\n  </svg>  <p>\n    DinSide\n    er en del av Aller Media. Aller Media er ansvarlig for dine data på denne nettsiden.\n     <a href=\"https://personvern.aller.no/personvern\">Les mer</a>\n  </p>\n</div>\n\n\n\n    \n\n    \n    \n\n    <main id=\"main\">\n      <div class=\"markup hide\">\n    \n    \n    \n</div>\n\n\n      <article class=\"bg-baseview-custom article-entity\" id=\"mainArticleSection\" role=\"article\">\n\n\n      <div class=\"articleHeader column\" data-element-guid=\"d70cc714-47e5-427c-a720-5c023e07e2e8\">\n\n\n\n\n  <div class=\"media\">\n      \n      \n      \n      \n      \n      \n      \n      <div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50233a4b-1ab3-4f91-867c-b96eb66d0f0a\" id=\"parallax-84003723\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"034d87f1-1cde-4070-ac3e-bbfa0f1b719a\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1494\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2490&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1494\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2490&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"316\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=632&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"316\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=632&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1494\" src=\"https://dinside.dagbladet.no/images/84007593.webp?imageId=84007593&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2490\" style=\"--aspect-ratio-image: 1.20; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Frozen,Pizza,In,A,Plastic,Wrapping,With,The,Cheese,,Ham</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Copyright (c) 2017 timquo/Shutterstock.  No use without permission.</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"680a007d-65ec-41f0-a4e7-ec9388a233f4\">\n    \n    <h2 class=\"content singleline tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Nordmenn er det folket i verden som spiser mest frossenpizza per person.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"6b6c8c43-2598-4fd2-bed4-bae536a91bc5\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003621.webp?imageId=84003621&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Oslo  20180417.Esker med pizza Grandiosa ligger i en frysedisk hos Rema 1000 på Ensjø i Oslo.Foto: Tore Meek / NTB</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Tore Meek</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"e3df58f3-7d0d-4c1e-923d-301338720e73\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t32\" style=\" \">\n        Hvert år setter vi til livs 50 millioner frossenpizza.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"df853bb2-7b6f-4340-8ee1-1b66cffc81b4\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t32\" style=\" \">\n        Rundt halvparten av disse er Pizza Grandiosa.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"d7112ae2-5aab-4866-9c7e-96834c004d87\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1044\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=0.00&amp;y=19.67&amp;cropw=100.00&amp;croph=77.07&amp;width=3000&amp;height=1740&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1044\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=0.00&amp;y=19.67&amp;cropw=100.00&amp;croph=77.07&amp;width=3000&amp;height=1740&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"506\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=19.63&amp;y=16.00&amp;cropw=47.50&amp;croph=84.00&amp;width=760&amp;height=1012&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"506\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=19.63&amp;y=16.00&amp;cropw=47.50&amp;croph=84.00&amp;width=760&amp;height=1012&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1044\" src=\"https://dinside.dagbladet.no/images/84003614.webp?imageId=84003614&amp;x=0.00&amp;y=19.67&amp;cropw=100.00&amp;croph=77.07&amp;width=3000&amp;height=1740\" style=\"--aspect-ratio-image: 1.72; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre. Drone.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"d64a0d0d-4a79-4df1-8e87-90f6fd6abf72\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center\" style=\" \">\n        DinSide fikk være med på innsida av Grandiosa-fabrikken på Stranda for å se hvordan pizzaen egentlig blir til.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"3d2b611e-17f0-4ea6-93a1-6013546bcbe9\">\n    \n    <h2 class=\"content singleline t82 tm46 font-weight-black m-font-weight-black align-center mobile_text_align_align-center\" style=\" \">\n        <span class=\"tm99\" data-lab-text_size_mobile=\"99\">Knuser</span> Grandiosa-myte\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n\n      \n      \n      \n    <div class=\"floatingText\"></div>\n  </div>\n\n\n\n\n\n    <div class=\"meta\" data-element-guid=\"91241284-eb78-4f8e-f10e-83927f4f5c31\">\n  \n  \n\n\n  <div class=\"meta-wrapper\">\n    <div class=\"bylines\">\n      <div class=\"byline column\" data-element-guid=\"5527a4e7-52e1-4f3f-81ce-d7fb788ae8d2\">\n    \n    <div class=\"content\">\n            <figure data-element-guid=\"262d0667-61de-42a1-906f-4781dd0b83dd\">\n    <picture>\n        <img alt=\"Elisabeth Dalseg\" height=\"180\" itemprop=\"image\" src=\"https://dinside.dagbladet.no/images/63470320.webp?imageId=63470320&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=360&amp;height=360\" width=\"180\">\n    </picture>\n</figure>\n        <address class=\"name\">\n                <a href=\"mailto:elisabeth@dagbladet.no\" itemprop=\"url\" rel=\"author\">\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Elisabeth Dalseg</span>\n                    <span class=\"firstname \">Elisabeth</span>\n                    <span class=\"lastname \">Dalseg</span>\n                </a>\n\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Elisabeth Dalseg</span>\n                    <span class=\"description \">Tekst</span>\n        </address>\n    </div>\n</div>\n<div class=\"byline column\" data-element-guid=\"0142638a-2cf7-4ec0-8b17-43092475d472\">\n    \n    <div class=\"content\">\n            <figure data-element-guid=\"e530d123-8db7-4f10-a167-d7162afabadd\">\n    <picture>\n        <img alt=\"Lars Eivind Bones\" height=\"180\" itemprop=\"image\" src=\"https://dinside.dagbladet.no/images/60237037.webp?imageId=60237037&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=360&amp;height=360\" width=\"180\">\n    </picture>\n</figure>\n        <address class=\"name\">\n                <a href=\"mailto:lebo@dagbladet.no\" itemprop=\"url\" rel=\"author\">\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Lars Eivind Bones</span>\n                    <span class=\"firstname \">Lars Eivind</span>\n                    <span class=\"lastname \">Bones</span>\n                </a>\n\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Lars Eivind Bones</span>\n                    <span class=\"description \">Foto</span>\n        </address>\n    </div>\n</div>\n\n      \n    </div>\n    <button class=\"button primary medium nopadding\" id=\"meta-share-button\">\n      <svg fill=\"none\" height=\"24\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n        <path d=\"M21 14.25V19.5C21 19.8978 20.842 20.2793 20.5607 20.5606C20.2794 20.8419 19.8978 21 19.5 21H4.5C4.10218 21 3.72064 20.8419 3.43934 20.5606C3.15804 20.2793 3 19.8978 3 19.5V14.25C3 14.0511 3.07902 13.8603 3.21967 13.7196C3.36032 13.579 3.55109 13.5 3.75 13.5C3.94891 13.5 4.13968 13.579 4.28033 13.7196C4.42098 13.8603 4.5 14.0511 4.5 14.25V19.5H19.5V14.25C19.5 14.0511 19.579 13.8603 19.7197 13.7196C19.8603 13.579 20.0511 13.5 20.25 13.5C20.4489 13.5 20.6397 13.579 20.7803 13.7196C20.921 13.8603 21 14.0511 21 14.25ZM8.78063 8.03061L11.25 5.56029V14.25C11.25 14.4489 11.329 14.6397 11.4697 14.7803C11.6103 14.921 11.8011 15 12 15C12.1989 15 12.3897 14.921 12.5303 14.7803C12.671 14.6397 12.75 14.4489 12.75 14.25V5.56029L15.2194 8.03061C15.3601 8.17134 15.551 8.2504 15.75 8.2504C15.949 8.2504 16.1399 8.17134 16.2806 8.03061C16.4214 7.88987 16.5004 7.699 16.5004 7.49998C16.5004 7.30096 16.4214 7.11009 16.2806 6.96935L12.5306 3.21935C12.461 3.14962 12.3783 3.0943 12.2872 3.05656C12.1962 3.01882 12.0986 2.99939 12 2.99939C11.9014 2.99939 11.8038 3.01882 11.7128 3.05656C11.6217 3.0943 11.539 3.14962 11.4694 3.21935L7.71937 6.96935C7.57864 7.11009 7.49958 7.30096 7.49958 7.49998C7.49958 7.699 7.57864 7.88987 7.71937 8.03061C7.86011 8.17134 8.05098 8.2504 8.25 8.2504C8.44902 8.2504 8.63989 8.17134 8.78063 8.03061Z\" fill=\"currentColor\"></path>\n      </svg>\n      <span class=\"share-result tooltip tooltip-bottom-left\" id=\"meta-share-result\"></span>\n    </button>\n  </div>\n  \n  \n  \n  <div class=\"dates\">\n      <div class=\"dateGroup datePublished\">\n        <span class=\"dateLabel\">Publisert</span>\n        <time datetime=\"2025-12-21T09:21:19.000Z\" title=\"Publisert 21.12.2025 - 10:21\">21.12.2025 - 10:21</time>\n     </div>\n  </div>\n\n\n</div>\n\n\n</div>\n\n\n        \n\n        \n        \n        <div class=\"bodytext large-12 small-12 medium-12\" data-element-guid=\"91241284-eb78-4f8e-f10e-83927f4f5c31\">\n    \n    \n\n    \t\n<div class=\"row xrow  flex-column fullwidth fullscreen-z-index\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-fullscreen1\"><div class=\"adunit GoogleActiveViewElement small-fullscreen-x medium-fullscreen-x large-fullscreen-x\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[[320,400],[1,1],[1,2]]],[[600,600],[[1,1],[1,2]]],[[1000, 600],[[980,300],[980,150],[970,250],[980,600],[1,1],[1,2]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-fullscreen1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;fullscreen1&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div><div class=\"adunit-wrapper track-element sticky-ad\" data-from=\"xavier\" id=\"apos-sticky-right1\"><div class=\"adunit GoogleActiveViewElement large-300x700 sticky-right\" data-collapse=\"true\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[1345,600],[160,600]],[[1385,600],[[180,500],[180,700],[160,600]]],[[1625,600],[[300,600],[180,500],[180,700],[160,600]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-sticky-right1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;sticky-right1&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>STRANDA (Dagbladet): Vi har kjørt langt, og lenger enn langt. Blant fagre fjell og fjord og tronge vik. </p>\t\n\n\n\n<p>Rundt oss ruver Sunnmørsalpene stolt.</p>\t\n\n\n\n<p>En klynge firkantede bygg sprer seg beskjedent utover dalen, som et halvhjertet forsøk på tetris. Først når vi kommer helt tett innpå, fatter vi hvor enorme byggeklossene faktisk er. </p>\t\n\n\n\n<p>- Har har vi bygget, stein på stein. Bygg for bygg, sier Svein Urke, fabrikksjef på Grandiosa, til DinSide, og slår ut med armene. </p><figure class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"fee5348a-f75f-4da1-9cef-12204c784d9f\">\n  \n  <div class=\"content \" style=\"\">\n\n    <div class=\"img fullwidthTarget\">\n      <picture>\n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=1960&amp;height=1118&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=1960&amp;height=1118&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=760&amp;height=434&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=760&amp;height=434&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"\" height=\"559\" src=\"https://dinside.dagbladet.no/images/84003609.webp?imageId=84003609&amp;width=1960&amp;height=1118\" style=\"--aspect-ratio-image: 1.75; \" title=\"SJEFEN SJØL: Svein Urke har jobbet på Grandiosa-fabrikken siden 1994, da han begynte på gulvet som operatør\" width=\"980\">\n      </picture>\n      \n          </div>\n\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">SJEFEN SJØL: Svein Urke har jobbet på Grandiosa-fabrikken siden 1994, da han begynte på gulvet som operatør</figcaption>\n    </div>\n  </div>\n</figure>\n<p>I disse dager ferdigstilles prosessen med å samle nesten alt av Orklas frossenpizzaproduksjon i tetris-fabrikken på Svemorken i Stranda kommune. </p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://norsk-tipping.pxf.io/c/2839344/1684838/13114?sharedid=Din%20Side&amp;subid1=lotto&amp;subid2=vinnerhistorielotto&amp;subid3=Supertrekning%20i%20Lotto%3A%2040%20ekstra%20million%C3%A6rer%20f%C3%A5r%20Telefonen%20fra%20Hamar%20n%C3%A5!%20-%20Norsk%20Tipping&amp;u=https%3A%2F%2Fwww.norsk-tipping.no%2Fartikler%2Fsupertrekning-i-lotto-40-ekstra-millionaerer-jul2025%3Futm_source%3Ddin%2520side%26utm_medium%3Daffiliate%26utm_creative_format%3Dlink%26utm_content%3DSupertrekning%2520i%2520Lotto%253A%252040%2520ekstra%2520million%25C3%25A6rer%2520f%25C3%25A5r%2520Telefonen%2520fra%2520Hamar%2520n%25C3%25A5!%2520-%2520Norsk%2520Tipping%26utm_campaign%3Dlotto~supertrekning%26v%3D3&amp;allerID=202512202\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\"Norsk logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2018/11/20/norsk%20tipping%20logo%202.png\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=980&amp;height=490 1.0x, https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1470&amp;height=735 1.5x, https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1960&amp;height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: 40 nye millionærer - Her bor de\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/84005229.jpg?imageId=84005229&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.34em;--xcs-headline-size-md:4.08rem;--xcs-headline-size-lg:4.08rem\">40 nye millionærer</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.78em;--xcs-headline-size-md:6.59rem;--xcs-headline-size-lg:6.59rem\">- Her bor de</span></h2></a></div></article></div>\n\n\n<p>Til nå har det vært tre fabrikker, en her, en på Sløgstad i Stranda sentrum, og en på Sem i Tønsberg. </p><figure class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"61ea845b-2539-4a62-819f-a27da2a9d223\">\n  \n  <div class=\"content \" style=\"\">\n\n    <div class=\"img fullwidthTarget\">\n      <picture>\n        <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=1334&amp;height=762&amp;format=webp\" type=\"image/webp\" width=\"667\">    \n        <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=1334&amp;height=762&amp;format=jpg\" type=\"image/jpeg\" width=\"667\">    \n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=760&amp;height=434&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=760&amp;height=434&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"\" height=\"381\" src=\"https://dinside.dagbladet.no/images/84005140.webp?imageId=84005140&amp;x=5.31&amp;y=15.34&amp;cropw=92.00&amp;croph=69.98&amp;width=1334&amp;height=762\" style=\"--aspect-ratio-image: 1.75; \" title=\"TETRIS: Det begynte med et fryselager. Nå huser Grandiosa-fabrikken på Svemorken i Stranda intet mindre enn tre bakerier.\" width=\"667\">\n      </picture>\n      \n          </div>\n\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">TETRIS: Det begynte med et fryselager. Nå huser Grandiosa-fabrikken på Svemorken i Stranda intet mindre enn tre bakerier.</figcaption>\n    </div>\n  </div>\n</figure>\n<p>Fra nyttår er det Stranda som gjelder, hovedsakelig fabrikken på Svemorken. </p>\t\n\n\n\n<p>Det er ikke tilfeldig. Det er nemlig på Stranda eventyret om Pizza Grandiosa startet. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"e83db8f5-908c-4d18-bcaa-fe1eec76a76c\" id=\"parallax-84004111\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"20361a2d-8498-451e-b062-dbc50ea17452\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/83990830.webp?imageId=83990830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9492ba92-67b1-424f-8cea-2738d7017018\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        De aller første Pizza Grandiosa ble laget med ferdigbunner importert fra Canada. Arkivfoto: Nora / Orkla\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"d6aa41f5-74e6-43ba-b945-50e6191fe973\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003595.webp?imageId=84003595&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"df05c5ff-6078-4659-9db0-4fe8baf9e144\">\n    \n    <h2 class=\"content singleline t30 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        De ser ganske så like ut, men i dag bakes alle bunnene på fabrikken i Stranda.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<h2>Pizzavalget</h2>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard1\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard1&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>I 2004 skjedde det som gjør at markedsføringseksperter fortsatt\nsnakker om «Grandiosa-effekten».</p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://www.dagbladet.no/annonse/vinn-nedbetale-ned-gjelden-din-inntil-600-000-kroner-i-premie/83457414?allerid=6202508181\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\" logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2022/11/10/aller1011.jpg\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=980&amp;height=490 1.0x, https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1470&amp;height=735 1.5x, https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000&amp;compression=70&amp;format=webp&amp;width=1960&amp;height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Vil slette gjelden din!\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/83937627.jpg?imageId=83937627&amp;x=0.000000&amp;y=0.000000&amp;cropw=0.000000&amp;croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:5.03em;--xcs-headline-size-md:8.78rem;--xcs-headline-size-lg:8.78rem\">Vil slette</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.76em;--xcs-headline-size-md:6.56rem;--xcs-headline-size-lg:6.56rem\">gjelden din!</span></h2></a></div></article></div>\n\n\n<p>Det begynte, som de fleste gode historier, i nedoverbakke. Pizzafabrikken slet med salget, og de måtte permittere flere ansatte. </p><div class=\"column factbox small-12 large-12 medium-12 small-abs-12 large-abs-12 style-fade expandable-mobile expandable-desktop collapsable-mobile collapsable-desktop\" data-element-guid=\"f4df8fb5-55fa-4cb3-912c-b2033ec2824b\" id=\"factbox-84011366\">\n  \n  <div class=\"content bg-primary color_mobile_bg-primary hasContentPadding mobile-hasContentPadding\" style=\"\">\n    \n    \n    <h2 class=\"t52 tm29\" style=\"\">- Hva pokker er pizza?</h2>\n    <div class=\"fact collapsableContent \">\n      <p> Frossenpizza ble utviklet i USA på 50-tallet og kom til Norge på slutten av 70-tallet. Men industrieventyret på Stranda begynte lenge før, da skomaker Karl J. Ringstad startet med mårpølseproduksjon i kjelleren i 1888. </p><p>På 60- og 70-tallet hadde Ringstad vokst til å bli Skandinavias største spekematprodusent i et fabrikkanlegg som kunne vært hentet ut av en tegnefilm: </p><p>I den ene enden av fabrikken drev de griseoppdrett, og ut av den andre enden kom ferdig spekemat. </p><p>Mot slutten av 70-tallet snudde pilene. Det gikk rett og slett ikke så bra. </p><p>Omtrent samtidig fikk en av toppsjefene i Nora, som på det tidspunktet eide fabrikken, nyss om at Ideal Flatbrød vurderte å importere ferdige pizzabunner fra Canada til Norge. </p><p>Det ville ikke Nora-sjef Leif Frode Onarheim ha noe av. Han ville ha pizzaen selv, og kastet seg på et fly til Canada.</p><p>Avtaler ble gjort, og de høye herrer i hovedstaden bestemte seg for at den litt skrantende fabrikken på Stranda skulle få æren av å produsere Norges første frossenpizza.</p><p>Onarheim tok en telefon til fabrikksjef Ivar Moss i Stranda.</p><p>- Da han fikk telefonen sa han ja, og så snudde han seg til kona og sa: Hva pokker er pizza?</p><p>I 1980 kom den første Grandiosaen på markedet. Vi skal ikke mange år fram i tid før de landet på den oppskriften som brukes på originalen i dag.</p><p>Siden har det gått slag i slag. I 1991 ble BigOne lansert, og i 1992 begynte de å bake bunnene selv. Da tok det av, skal vi tro fabrikksjefen.</p><p>- De skulle jobbe på bakeriet to dager i uka. Så jobbet de plutselig tre skift, seks dager i uka.</p><p>Mens det i 1994 ble laget rundt 13 millioner Grandiosa, produseres det rundt 25 millioner i år. Totalt produserer Orkla rundt 40 millioner frossenpizza, hvert eneste år. </p>\n    </div>\n    <button aria-controls=\"factbox-content\" aria-expanded=\"false\" class=\"toggle\">\n      <span class=\"toggle-text read-more\">Vis mer</span>\n      <span class=\"toggle-text read-less\">Vis mindre</span>\n    </button>\n  </div>\n\n      \n</div>\n<p>Så bestemte de seg for å lansere en ny variant.\nMarkedsføringskampanjen var storslagen, med et «Pizzavalget» der folk kunne\nstemme på sin favoritt: Kjøttdeig og løk eller Pepperoni. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard2&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Kjøttdeig og løk vant, men med så liten margin at det ikke\ngikk lang tid før også pepperoni kom inn i sortimentet. </p>\t\n\n\n\n<p>De permitterte ansatte rakk ikke å sette seg ordentlig\ntil rette i sofaen før de ble kalt tilbake. Flere varianter fulgte. Og i 2009 ble det andre bakeriet bygget på Svemorka, i tilknytning til et fryselager, der fabrikken ligger i dag.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard3\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard3\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard3&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Dette var et såkalt teppebakeri som gjorde at de kunne lansere firkantet pizza. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"fed0077e-d548-4f37-afa8-3fee17b5eed9\" id=\"parallax-84004319\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"f888937c-5fbe-4d9f-b093-3b878a9d7a37\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003562.webp?imageId=84003562&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"78555376-68f6-4ac4-a1a3-f8920d3288f5\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t29 tm27\" style=\" \">\n        Store deigklumper sendes inn i maskinen.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"02508b75-af12-478b-9e13-52d24ab5fc89\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003589.webp?imageId=84003589&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"33b1c42a-15e5-4d10-9fbb-84c1e692b5af\">\n    \n    <h2 class=\"content singleline t34 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Deigen kjevles gradvis ut.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"d3425e63-fe0d-4e45-bb7d-7a887df53832\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003566.webp?imageId=84003566&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"ada2aca8-cf01-4451-a015-3a91e1a6b80f\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t30 tm27\" style=\" \">\n        Til tynnere og tynnere «tepper».\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"757440bd-8bef-4a96-b02a-2124d378f8cb\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003563.webp?imageId=84003563&amp;x=0.00&amp;y=5.70&amp;cropw=88.00&amp;croph=88.01&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"d4e84897-3223-491d-95d5-af7459494f71\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t29 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Som til slutt stanses ut til pizzabunner.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"6444a7e9-a48a-40ec-9981-4ae11c0a4e26\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t29 tm27\" style=\" \">\n        Her er det en hjemmelaget-variant som er på vei fra ovnen til nedkjølingskammeret.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Siden fulgte flere fryselager, og flere bakerier. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard2&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>I dag er\ndet tre bakerier i fabrikklokalene på Svemorka. Hvert bakeri har ulike muligheter for å lage pizzabunner. Så flere nyheter fulgte:  Tynn bunn i 2020, Deluxe i 2022.</p>\t\n\n\n\n<p class=\"no_italic m-no_italic\" data-lab-italic=\"\">- Målet er å sørge for en mest mulig hjemmelaget\nfølelse. Ikke bare Grandiosa hjemmelaget, men på alle pizzaene.</p>\t\n\n\n\n<h2>På samlebånd</h2>\t\n\n\n\n<p>Mens de store, firkantede pizzaene stanses ut av livets\nstørste pizzadeig, som bokstavelig talt kommer rullende på samlebånd, lages porsjonspizzaene,\nblant annet originalen, i et såkalt «ball and press»-bakeri. </p>\t\n\n\n\n<p>Pizzaen rulles\ntil en liten bolle, som så presses ut til en pizzabunn i form. </p>\t\n\n\n\n<p>Seinere går det slag i slag: </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"94398cbf-831b-4cd8-8b25-9a042bb2f6b2\" id=\"parallax-84004449\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"05bdf87e-e668-4717-9dfa-e5ee0a691df2\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003580.webp?imageId=84003580&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"2f4c0cc9-8050-4389-991a-9365f46c9ef8\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t34 tm27\" style=\" \">\n        Store blokker med Jarlsberg-ost på vei til å bli revet.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50a9203e-cb38-4ce4-b376-3069548ee0d6\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t34 tm27\" style=\" \">\n        Maskinene på fabrikken håndterer rundt fem millioner kilo ost i året\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"cab0002e-1f5b-4674-907c-5a45adf6ae42\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003596.webp?imageId=84003596&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50527b67-0c82-4b39-907e-d43fa897579d\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t43 tm27\" style=\" \">\n        To millioner kilo tomatsaus\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"19670ed7-3d9d-4f63-8deb-9fa43c818d17\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003581.webp?imageId=84003581&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"30a6961b-456b-4121-b00a-0b6d0ab977ba\">\n    \n    <h2 class=\"content singleline t31 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        og to og en halv million tonn «pizzakjøtt».\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"d0dcbbbc-dc6e-4569-8b53-04a6abd220fa\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t31 tm27\" style=\" \">\n        Det mange tror er skinke, er en blanding som hovedsakelig består av storfekjøtt og soyaprotein.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"415a4b05-8272-4b3d-93f4-d98cd55778aa\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003570.webp?imageId=84003570&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"9\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9f28ee12-067c-4f07-b5e0-8fc9271bb5ca\">\n    \n    <h2 class=\"content singleline t29 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Det hele krones med små biter av paprika. Et par millioner kilo i året.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Mange par øyne følger med pizzaens ferd gjennom fabrikken, men det er maskinene som sørger for det meste av sorteringen. Pizzaen veies, måles og scannes på nesten hvert eneste trinn i prosessen.\nMange blir funnet for lette, og sorteres ut. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard3\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard3\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard3&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>For lite deig, for mye deig. For små bunner, for store bunner, for mye fyll, for lite\nfyll. For tjukk bunn, for tynn bunn. </p>\t\n\n\n\n<p>- Vi jobber ut fra snittvekten fra Justervesenet, og er nok mer streng på at det ikke skal være for lite, sier Urke. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"91abe2ae-b949-44b1-bbb1-e689515d7fc5\" id=\"parallax-84005078\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"dce8f52e-8399-4a2f-bdf8-3d0b0f1d18e5\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=11.24&amp;y=0.00&amp;cropw=42.25&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=11.24&amp;y=0.00&amp;cropw=42.25&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84003600.webp?imageId=84003600&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"03f8102e-6be2-4ab3-ae94-117c4e4b98cf\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Alle pizzaene må gå gjennom en røntgenmaskin som blant annet leter etter fremmedlegemer.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"077b7319-7cc4-4987-8512-c1627344f6ec\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=0.00&amp;y=31.27&amp;cropw=100.00&amp;croph=37.45&amp;width=3000&amp;height=1380&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=0.00&amp;y=31.27&amp;cropw=100.00&amp;croph=37.45&amp;width=3000&amp;height=1380&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=13.66&amp;y=0.00&amp;cropw=78.64&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=13.66&amp;y=0.00&amp;cropw=78.64&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"828\" src=\"https://dinside.dagbladet.no/images/84003571.webp?imageId=84003571&amp;x=0.00&amp;y=31.27&amp;cropw=100.00&amp;croph=37.45&amp;width=3000&amp;height=1380\" style=\"--aspect-ratio-image: 2.17; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"f1bc845c-8c81-4adb-b6f7-aa5518b70c4c\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Mange par øyne følger pizzaene for å sortere ut dem som ikke egner seg for salg.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"1fe24280-7627-4ce5-98d4-618e0a0dcfe0\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1188\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=0.00&amp;y=0.31&amp;cropw=100.00&amp;croph=99.38&amp;width=3000&amp;height=1980&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1188\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=0.00&amp;y=0.31&amp;cropw=100.00&amp;croph=99.38&amp;width=3000&amp;height=1980&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=27.41&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=27.41&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1188\" src=\"https://dinside.dagbladet.no/images/84003602.webp?imageId=84003602&amp;x=0.00&amp;y=0.31&amp;cropw=100.00&amp;croph=99.38&amp;width=3000&amp;height=1980\" style=\"--aspect-ratio-image: 1.52; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"643353c0-0d6a-4e28-8a2f-685bade416ea\">\n    \n    <h2 class=\"content singleline t27 tm26 align-center mobile_text_align_align-center\" style=\" \">\n        Sorteringen slutter ikke selv om pizzaene er pakket i plast. De som ikke er bra nok sendes ned på det blå samlebåndet og kasseres.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"95a60d49-a6d3-4d74-8812-c8accdc2a23f\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;x=28.63&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;x=28.63&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84003572.webp?imageId=84003572&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"50fbec10-fb29-4b35-ab11-ff03e2838186\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t27 tm27\" style=\" \">\n        Det er ikke lett for et utrent øye å se hva som er galt med disse pizzaene.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"2e56697f-6363-4066-8f29-8641b647b3f6\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Men de vil aldri finne veien til butikkhyllene.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>- Ja se her, vi er veldig rause, gliser han, og viser til noen røde tall der vekten lyser mot oss. </p>\t\n\n\n\n<p> - To gram over, femten gram over, tre gram under. Vi er nok litt for snille. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard4\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard4\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard4&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Det er ikke fritt for at det kan gjøre vondt for en sunnmøring, det kan jo det. Men det kan ikke bli for mye av det gode heller.  </p>\t\n\n\n\n<p>- Blir det for mye bunn eller for mye topping, blir jo steketiden helt feil. </p>\t\n\n\n\n<h2>Et lite stykke norsk mathistorie</h2>\t\n\n\n\n<p>«1980 var et avgjørende år for norsk matkultur. 11. februar\ndet året ble Pizza Grandiosa lansert, og etter det har ikke norsk mat vært det\nsamme.»</p>\t\n\n\n\n<p>Slik begynner kapittelet om Pizza Grandiosa i Andreas Viestads bok «Vår norske mathistorie».</p>\t\n\n\n\n<p>Etter å ha\njobbet seg gjennom norsk mathistorie, fra rakfisk, tørrfisk og smalahove, til\ngrøt, surpølse og kjøttkaker, er det nettopp Pizza Grandiosa som får æren av å\navslutte boka.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard5\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard5\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard5&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Det er det flere grunner til, forteller Viestad. </p>\t\n\n\n\n<div class=\"markup\">\n    \n    <div class=\"track-element\" id=\"read-75-percentage\"></div>\n    \n</div>\n<p>- I dag er dette mat som er en veldig viktig del av den norske matkulturen. Det er det viktigste kriteriet. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"cadbe680-19d9-402d-b400-fdf01630b773\" id=\"parallax-84007685\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"725a55f2-44e7-4e4c-8b24-21df2d22a705\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"810\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"810\" src=\"https://dinside.dagbladet.no/images/84007663.webp?imageId=84007663&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1350\" style=\"--aspect-ratio-image: 2.22; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"35b74a53-c5d7-408b-977f-e378f336bbb8\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Andreas Viestad avslutter boka «Vår norske mathistorie» med et kapittel om Grandiosa. Foto: Agnete Brun\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"6d135c6e-26a9-4475-83b4-a93f52343ba9\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t27 tm27\" style=\" \">\n        Han synes Grandiosa er en viktig del av den norske mathistorien.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"11674abe-b8aa-4775-9fdc-5f51db35531d\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Men også et litt trist kapittel.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Han peker på at vi nordmenn har en gjengs oppfatning om at kjøttkaker er rotnorsk, mens pizza - det stusser vi litt over. </p>\t\n\n\n\n<p>- Men vi har bare laget kjøttkaker dobbelt så lenge som vi har laget pizza i Norge.</p>\t\n\n\n\n<p>Grandiosaen setter likevel ikke et udelt positivt punktum i boka. For frossenpizzaen representerer et vendepunkt i norsk matkultur.</p>\t\n\n\n\n<p>- Vi har bodd i Norge i 10 000 år, og har spist veldig mange forskjellige typer mat, men pizza Grandiosa er første gang vi spiser mat som ikke har noe med hvem vi er, hva vi dyrker - og vi lager den ikke en gang selv. Den er laget på fabrikk, sier Viestad.</p>\t\n\n\n\n<p>Grandisen blir stående som et symbol på dette skiftet, fra hjemmelaget til ferdigmat. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard6\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard6\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard6&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>- Som jeg jo synes er en trist del av den norske mathistorien. </p>\t\n\n\n\n<p>Mens Grandiosa får æren av å avslutte den norske mathistorien i boka, er det rakfisken som åpner ballet. De to representerer hver sin ytterkant i norsk mathistorie. </p>\t\n\n\n\n<p>- Man kan si at rakfisken er et eksempel på første gang vi tok naturressursene og brukte vår kløkt og vår nærhet til naturen til å lage noe utrolig komplisert, som ble veldig viktig for vår overlevelse. Pizza Grandiosa er et eksempel på hvordan vi legger fra oss nærheten til tradisjon og natur. Og overlater matproduksjonen til en fabrikk. </p>\t\n\n\n\n<p>- De står der som to bokstøtter. </p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"544e2a37-fcb7-49f2-9197-22fe460910f9\" data-instance=\"82473624\" data-section=\"fritid\" data-site-alias=\"dinside\">\n\n  <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n    <a href=\"https://dinside.dagbladet.no/fritid/roser-grandis-grep/82473624\" itemprop=\"url\">\n          \n          <figure class=\"\" data-element-guid=\"eef84843-da70-43cd-b533-ee2db3335cfd\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n      <div class=\"img fullwidthTarget \">\n      <picture>\n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/82476778.webp?imageId=82476778&amp;x=0.00&amp;y=11.54&amp;cropw=100.19&amp;croph=45.82&amp;heightx=9.84&amp;heighty=0.00&amp;heightw=46.11&amp;heighth=100.00&amp;width=1960&amp;height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"Roser Grandis-grep\" width=\"980\">\n      </picture>\n      \n            </div>\n\n  \n\n\n\n</figure>\n\n\n      <header data-before-content=\"Les også\">\n        <h3 class=\"headline\">Roser Grandis-grep</h3>\n\n\n      </header>\n      <span class=\"arrow\">\n          <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n              <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n                  <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n                  <path d=\"M22.2 8.6H1\"></path>\n              </g>\n          </svg>\n      </span>\n    </a>\n\n  </div>\n\n</article>\n<h2> - Det handler om pris</h2>\t\n\n\n\n<p>Den store debatten om ultraprosessert mat har ikke gått Stranda-fabrikken forbi. Men foreløpig ser det ikke ut til å ha satt nevneverdige\nspor hos norske forbrukere: Salget av frossenpizzaen har økt med 10 prosent i høst, sammenlignet med\ni fjor, oppgir Orkla til DinSide.</p>\t\n\n\n\n<p>Men så er det\nheller ikke alle pizzaene deres som er ultraprosesserte. For eksempel den med\nfire oster. </p><figure class=\"column fullwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"f33ae41b-aeab-4f8e-8e02-bb0c4ca8fd63\">\n  \n  <div class=\"content \" style=\"\">\n\n    <div class=\"img fullwidthTarget\">\n      <picture>\n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=1960&amp;height=1118&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=1960&amp;height=1118&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=760&amp;height=434&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=760&amp;height=434&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"\" height=\"559\" src=\"https://dinside.dagbladet.no/images/84003608.webp?imageId=84003608&amp;width=1960&amp;height=1118\" style=\"--aspect-ratio-image: 1.75; \" title=\"GLADE JUL: En kreativ sjel har brettet julestjerner av kasserte kartonger.\" width=\"980\">\n      </picture>\n      \n          </div>\n\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">GLADE JUL: En kreativ sjel har brettet julestjerner av kasserte kartonger.</figcaption>\n    </div>\n  </div>\n</figure>\n<p>- Tar du bort kjøttet, er ikke Grandiosa ultraprosessert.\nSå det blir jo litt som om du baker pizza hjemme og har på pepperoni eller\nskinke, da blir den også ultraprosessert, sier fabrikksjef Svein Urke.</p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard7\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard7\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard7&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>Han peker også på at selv om mange nordmenn nå snakker om at vi ikke vil\nha ultraprosessert, viser salgstallene noe annet. </p>\t\n\n\n\n<p>- Vi sier én ting og gjør noe annet. </p>\t\n\n\n\n<p>I tillegg tror han pris er en viktig faktor. </p>\t\n\n\n\n<p>- Mat handler om smak og pris. Når økonomien er\nstram, kommer pizza godt ut. </p>\t\n\n\n\n<p>Og så handler det jo om hva annet man spiser. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard8\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard8\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboard8&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div></div>\n\n\n<p>- Alt er sunt, med måte. </p>\t\n\n\n\n<p>Man må jo ikke spise en hel pizza heller.</p>\t\n\n\n\n<p>- Noen deler den i to, sier fabrikksjefen og mimer\nhvordan man kan knekke en frossenpizza i to mot låret - bare man er rask nok. </p><h2>Grandiosa-effekten</h2><p>Runar Døving, forbruksforsker og professor i sosialantropologi ved Høyskolen Kristiania, bruker ofte Grandiosa for å illustrere hvordan merkevarer bruker produktutvikling for å holde originalen relevant, og vise at de er innovative. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"0f080371-e668-40fe-92ea-06052530e788\" id=\"parallax-84003855\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"a0cdf507-e52f-4e61-8508-7a95142db214\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=33.85&amp;y=0.00&amp;cropw=42.17&amp;croph=99.83&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=33.85&amp;y=0.00&amp;cropw=42.17&amp;croph=99.83&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/83992951.webp?imageId=83992951&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"78072da6-418e-40d4-a38c-8b3daf5d917f\">\n    \n    <h2 class=\"content singleline t25 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        - Strategien til Grandiosa har alltid vært å holde merkevaren til stede ved å ha mange varianter. Foto: Høyskolen Kristiania\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"1419d48e-95c9-4575-a84e-e87de484eafd\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t28 tm27\" style=\" \">\n        - Med biff, med tacosmak, uten paprika … det handler først og fremst om å gi oppmerksomhet til originalen.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>Hovedproduktet Pizza Grandiosa står fortsatt sterkt. </p><p>Av de 50 millionene frossenpizza vi nordmenn spiser hvert år, er rundt halvparten Pizza Grandiosa. </p><p>Sju millioner av dem er originalen. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"a4be4803-131d-4e15-ad14-b65228cfa07a\" id=\"parallax-84007895\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"900beaf3-726b-48b2-b6b8-be5852a64493\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=23.13&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=23.13&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1350\" src=\"https://dinside.dagbladet.no/images/84007827.webp?imageId=84007827&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250\" style=\"--aspect-ratio-image: 1.33; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"81fe1c39-33bc-4f17-99db-a3904cece6da\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Gjennom historien har det vært omlag 50 ulike varianter av Pizza Grandiosa.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"2\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"18c4a468-332a-4e6b-9dae-b0ec143a605c\">\n    \n    <h2 class=\"content singleline t35 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Dagbladet og DinSide har testet minst tyve av dem.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"3\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"bfb6b21b-873b-4b2c-a709-abda51a7cba5\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"2394\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=2255&amp;height=3000&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"2394\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=2255&amp;height=3000&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=84.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=84.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"2394\" src=\"https://dinside.dagbladet.no/images/84007829.webp?imageId=84007829&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=2255&amp;height=3000\" style=\"--aspect-ratio-image: 0.75; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"4\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"1c9ee092-e289-4cdb-9eac-1d9b125381c5\">\n    \n    <h2 class=\"content singleline t31 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Fra Mandagspizza ...\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"5\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"46139d51-a321-448f-b97e-f065927ee40f\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=20.63&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=20.63&amp;y=0.00&amp;cropw=47.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1350\" src=\"https://dinside.dagbladet.no/images/84007831.webp?imageId=84007831&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250\" style=\"--aspect-ratio-image: 1.33; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"6\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9a36082b-b5e5-48f6-9072-d0c58398ce09\">\n    \n    <h2 class=\"content singleline t32 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        ... til Fredagspizza.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"7\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"7d137072-618f-43f2-8975-df655e060541\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=0.00&amp;y=30.25&amp;cropw=100.00&amp;croph=69.75&amp;width=3000&amp;height=1380&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=0.00&amp;y=30.25&amp;cropw=100.00&amp;croph=69.75&amp;width=3000&amp;height=1380&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=57.05&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=57.05&amp;y=0.00&amp;cropw=42.17&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"828\" src=\"https://dinside.dagbladet.no/images/84007860.webp?imageId=84007860&amp;x=0.00&amp;y=30.25&amp;cropw=100.00&amp;croph=69.75&amp;width=3000&amp;height=1380\" style=\"--aspect-ratio-image: 2.17; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"8\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"c8f5d124-4b38-4acd-97e3-2d27d5137e5e\">\n    \n    <h2 class=\"content singleline t37 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Ikke alle falt like godt i smak.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"9\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"1a204e13-04a5-441f-b577-a97baf5b7477\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=37.62&amp;cropw=100.00&amp;croph=52.70&amp;width=3000&amp;height=1380&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"828\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=37.62&amp;cropw=100.00&amp;croph=52.70&amp;width=3000&amp;height=1380&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=0.00&amp;cropw=55.83&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=0.00&amp;cropw=55.83&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"828\" src=\"https://dinside.dagbladet.no/images/84007977.webp?imageId=84007977&amp;x=0.00&amp;y=37.62&amp;cropw=100.00&amp;croph=52.70&amp;width=3000&amp;height=1380\" style=\"--aspect-ratio-image: 2.17; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"10\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"8dbf2597-01ce-49d3-9f78-db69b0eeba7d\">\n    \n    <h2 class=\"content singleline t31 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        Men noen begeistret.\n    </h2>\n</div>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"11\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"b08c854e-6cfb-496f-9cb5-8b4e90aee51f\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1350\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"285\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=570&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"285\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=570&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1350\" src=\"https://dinside.dagbladet.no/images/84007830.webp?imageId=84007830&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2250\" style=\"--aspect-ratio-image: 1.33; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"12\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"4bf87a61-795c-41e7-8123-a1bb346427e1\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t38 tm25\" style=\" \">\n        Og andre var til å spise opp.\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>- Det er helt unikt at én merkevare har en så stor del av markedet, sier Døving.</p><p>Han er ikke i tvil om at Orkla har vært rasende gode på markedsføring og merkevarebygging. </p><p>«Vi snakker ekte kjærlighet.» </p><p>«Full pakke.» </p><p>I 1996 kom reklamefilmen med Vazelina Bilopphøggers, som spiser Grandiosa i jula. Den ruller fortsatt over norske skjermer.</p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"ab79b218-7a37-4e42-9c8f-0d63682a4bc8\" id=\"parallax-84004417\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"85cf6b04-5362-4de0-8c47-a46c7c6bc33e\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1009\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1681&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1009\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1681&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=58.60&amp;y=0.00&amp;cropw=35.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"601\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=58.60&amp;y=0.00&amp;cropw=35.50&amp;croph=100.00&amp;width=760&amp;height=1202&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1009\" src=\"https://dinside.dagbladet.no/images/84004396.webp?imageId=84004396&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=1681\" style=\"--aspect-ratio-image: 1.78; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\"></figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\"></figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"b2e6126c-5d5d-4251-b554-2da61cae09c5\">\n    \n    <h2 class=\"content singleline t27 tm27 align-center mobile_text_align_align-center\" style=\" \">\n        «Vi skal vel ikke heller ta <br>en slik en pizza Grandiosa?»\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p>For mange er frossenpizzaen tett forbundet med jul. Kanskje fordi tidligere Ipsos-MMI-direktør <a href=\"https://www.dagbladet.no/mat/i-1990-kom-erik-med-grandiosa-spoken-som-lurte-norge/66058560\">Erik Dalen slang med leppa</a> for mer enn 30 år siden, da han som ung forsker ble intervjuet om nordmenns spisevaner. </p><p>- Det er sikkert noen nordmenn som spiser Grandiosa på julaften, tenkte Dalen høyt. </p><p>Bemerkningen ble ikke med i artikkelen, men dukket opp et par år seinere. Da hadde «sikkert noen» blitt til «50 000 nordmenn». Pizzapåstanden rullet videre, og tallet økte. </p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"d7bdaeb6-4eb5-49f9-8bd3-07f28ff76b8d\" data-instance=\"78730552\" data-section=\"bolig\" data-site-alias=\"dinside\">\n\n  <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n    <a href=\"https://dinside.dagbladet.no/bolig/advarer-mot-dette/78730552\" itemprop=\"url\">\n          \n          <figure class=\"\" data-element-guid=\"6ee5364f-b257-401b-94ca-c1987081439a\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n      <div class=\"img fullwidthTarget \">\n      <picture>\n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/78731661.webp?imageId=78731661&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1960&amp;height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"Advarer mot dette!\" width=\"980\">\n      </picture>\n      \n            </div>\n\n  \n\n\n\n</figure>\n\n\n      <header data-before-content=\"Les også\">\n        <h3 class=\"headline\">Advarer mot dette!</h3>\n\n\n      </header>\n      <span class=\"arrow\">\n          <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n              <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n                  <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n                  <path d=\"M22.2 8.6H1\"></path>\n              </g>\n          </svg>\n      </span>\n    </a>\n\n  </div>\n\n</article>\n<p>I 2003 sa 100 000 nordmenn til Ipsos-MMI at de spiste Grandiosa på julaften, mens 200 000 nordmenn sa til Orkla at de hadde Grandis som julemat i 2011. </p><p>- Mange spiser Grandiosa i løpet av jula, selv om ikke alle disse spiser på julaften, sier Kristoffer Vikebak. </p><div class=\"column parallax-container small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"2c580fd7-8f05-4761-91b0-e8b9f3020054\" id=\"parallax-84004372\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"image\" data-parallax-fullwidth=\"\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"0\" data-parallax-spacebelow=\"0\" data-parallax-sticky=\"\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <figure class=\"\" data-element-guid=\"5534b4e2-a31d-4246-9522-9ccc2fadbd42\">\n    <div class=\"img\">\n        <picture>\n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=webp\" type=\"image/webp\" width=\"1800\">    \n          <source height=\"1206\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010&amp;format=jpg\" type=\"image/jpeg\" width=\"1800\">    \n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=webp\" type=\"image/webp\" width=\"380\">\n          <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=760&amp;height=510&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n          <img alt=\"\" class=\"\" height=\"1206\" src=\"https://dinside.dagbladet.no/images/84004370.webp?imageId=84004370&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=100.00&amp;width=3000&amp;height=2010\" style=\"--aspect-ratio-image: 1.49; \" title=\"\" width=\"1800\">\n        </picture>\n        \n            </div>\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Stranda 20251203 Grandiosafabrikken til Orkla i Sranda på Sunnmøre.  Foto: Lars Eivind Bones / Dagbladet</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Lars Eivind Bones</figcaption>\n    </div></figure>\n        </div>\n        <div class=\"parallax-layer   large-12 small-12\" data-parallax-content-type=\"text_singleline\" data-parallax-height=\"100\" data-parallax-horizontalalign-desktop=\"\" data-parallax-horizontalalign-mobile=\"\" data-parallax-layer=\"1\" data-parallax-spacebelow=\"0\" data-parallax-verticalalign=\"top\" data-parallax-verticalposition=\"auto\">\n            <div class=\"column text_singleline small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"0a5cfffd-2937-4e22-835f-6f08d2b41b26\">\n    \n    <h2 class=\"content singleline align-center mobile_text_align_align-center t27 tm27\" style=\" \">\n        Er det rart fabrikksjef Svein Urke jubler?\n    </h2>\n</div>\n        </div>\n\n\n    </div>\n    \n</div>\n\n\n<p> </p><p> </p>\n\n    \n\n    \n</div>\n\n\n        \n\n        <div class=\"page-content\" data-element-guid=\"1dd16220-0996-4d6d-8672-2335adf82c26\"><div class=\"row small-12 large-12 medium-12 grid-align-stretch mobile-grid-align-stretch\" data-element-guid=\"efff40a0-a712-4777-acd6-a3867f61eec1\" style=\"\"><article class=\" column preview small-12 large-12 medium-12 small-abs-12 large-abs-12 \" data-element-guid=\"b2ec1334-dcb2-4a9c-b04f-799171b53659\" data-instance=\"67435896\" data-section=\"mat\" data-site-alias=\"dagbladet\">\n\n  \n\n  <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n\n\n    <a href=\"https://www.dagbladet.no/mat/da-grandisen-ble-oppdaget-i-usa-ble-fabrikksjefen-pa-stranda-svar-skyldig/67435896\" itemprop=\"url\" rel=\"\">\n\n\n      <div class=\"media \">\n          \n\n          <figure class=\"\" data-element-guid=\"3d05d4fe-928a-4048-b621-7f70c2d63ae5\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n      <div class=\"img fullwidthTarget \">\n      <picture>\n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=webp\" type=\"image/webp\" width=\"980\">    \n        <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=1960&amp;height=882&amp;format=jpg\" type=\"image/jpeg\" width=\"980\">    \n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=webp\" type=\"image/webp\" width=\"380\">\n        <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=760&amp;height=342&amp;format=jpg\" type=\"image/jpeg\" width=\"380\">\n        <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/67436019.webp?imageId=67436019&amp;x=0.00&amp;y=2.69&amp;cropw=100.00&amp;croph=52.69&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=40.94&amp;heighth=100.00&amp;width=1960&amp;height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"Da «grandisen» ble oppdaget i USA, ble fabrikksjefen på Stranda svar skyldig\" width=\"980\">\n      </picture>\n      \n            </div>\n\n  \n\n\n\n</figure>\n\n          \n          \n          \n          \n\n        <div class=\"floatingText\">\n\n          <div class=\"labels\">\n          </div>\n        </div>\n\n      </div>\n\n\n\n\n\n\n\n      <h2 class=\"headline tm30\" itemprop=\"headline\" style=\"\">Da «grandisen» ble oppdaget i USA, ble fabrikksjefen på Stranda svar skyldig \n</h2>\n\n\n\n\n\n\n    </a>\n\n\n  </div>\n</article>\n</div>\n</div>\n\n\n            <div class=\"bodytext large-12 small-12 medium-12\">\n        <div class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\">\n            <div class=\"video-carousel-min-height track-element\" id=\"video-carousel-container\" style=\"position: relative;\">\n                \n                <div class=\"aller-video-container carousel-content\" data-carousel-length=\"12\" data-playlist-id=\"j7GItpvC\" 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style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83937093&amp;panoh=100&amp;panox=0&amp;panoy=0&amp;panow=100&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=320&amp;height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83937093&amp;panoh=100&amp;panox=0&amp;panoy=0&amp;panow=100&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=480&amp;height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83937093&amp;panoh=100&amp;panox=0&amp;panoy=0&amp;panow=100&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=640&amp;height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Tollere: Dette røper deg\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83937093&amp;panoh=100&amp;panox=0&amp;panoy=0&amp;panow=100&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.97em;--xcs-headline-size-md:3.02em;--xcs-headline-size-lg:3.02rem\">Tollere: Dette</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.35em;--xcs-headline-size-md:4.21em;--xcs-headline-size-lg:4.21rem\">røper deg</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/det-er-sjelden/84014800\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38&amp;compression=70&amp;format=webp&amp;width=320&amp;height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38&amp;compression=70&amp;format=webp&amp;width=480&amp;height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38&amp;compression=70&amp;format=webp&amp;width=640&amp;height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Uvanlig føre: - Ikke bra i det hele tatt\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84014822&amp;panoh=38.17&amp;panoy=32.1&amp;panox=0&amp;panow=100&amp;heightw=77.62&amp;heighth=100&amp;heighty=0&amp;heightx=22.38\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.70em;--xcs-headline-size-md:2.18em;--xcs-headline-size-lg:2.18rem\">Uvanlig føre: - Ikke</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.77em;--xcs-headline-size-md:2.41em;--xcs-headline-size-lg:2.41rem\">bra i det hele tatt</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/na-blir-du-tatt/83938896\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=484&amp;height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=726&amp;height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=968&amp;height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nytt krav: Nå får du bot\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83938955&amp;panoy=26.47&amp;panox=35.12&amp;panow=58.27&amp;panoh=48.31&amp;heightw=35.71&amp;heighth=100&amp;heightx=40.66&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.67em;--xcs-headline-size-md:4.88em;--xcs-headline-size-lg:4.88rem\">Nytt krav: Nå</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.24em;--xcs-headline-size-md:6.55em;--xcs-headline-size-lg:6.55rem\">får du bot</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/kraftige-prisokninger/83986029\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:69.01%;aspect-ratio:1.45\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=484&amp;height=334 1.0x, https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=726&amp;height=501 1.5x, https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=968&amp;height=668 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: - Dessverre\" fetchpriority=\"high\" height=\"334\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83986762&amp;panow=100&amp;panoy=32.51&amp;panox=0&amp;panoh=63.55&amp;heightw=46.67&amp;heighth=100&amp;heightx=30.47&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.93em;--xcs-headline-size-md:5.65em;--xcs-headline-size-lg:5.65rem\">- Dessverre</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/har-endret-seg/84003990\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:68.16%;aspect-ratio:1.47\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67&amp;compression=70&amp;format=webp&amp;width=402&amp;height=274 1.0x, https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67&amp;compression=70&amp;format=webp&amp;width=603&amp;height=411 1.5x, https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67&amp;compression=70&amp;format=webp&amp;width=804&amp;height=548 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Pølsa di har endret seg\" fetchpriority=\"high\" height=\"274\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84004025&amp;panoh=30.57&amp;panoy=42.85&amp;panox=0&amp;panow=48&amp;heighth=82.94&amp;heightx=6.14&amp;heighty=12.21&amp;heightw=38.67\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.52em;--xcs-headline-size-md:4.56em;--xcs-headline-size-lg:4.56rem\">Pølsa di har</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.65em;--xcs-headline-size-md:4.94em;--xcs-headline-size-lg:4.94rem\">endret seg</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/advarer-da-ryker-lappen/83845300\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=565&amp;height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=848&amp;height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=1130&amp;height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Beskjed til over 50 000 nordmenn\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83846664&amp;panox=0&amp;panow=100&amp;panoh=71.67&amp;panoy=20.83&amp;heighty=0&amp;heightx=26.75&amp;heightw=41.43&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.70em;--xcs-headline-size-md:4.88em;--xcs-headline-size-lg:4.88rem\">Beskjed til over</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.44em;--xcs-headline-size-md:4.14em;--xcs-headline-size-lg:4.14rem\">50 000 nordmenn</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-8 medium-8 large-8\" data-from=\"xavier\" id=\"apos-netboardB2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],&quot;fluid&quot;]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboardB2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{&quot;targeting&quot;:{&quot;pos&quot;:&quot;netboardB2&quot;,&quot;platform&quot;:&quot;wolverine&quot;}}\"></div></div><div class=\"xavier columns small-4 medium-4 large-4\"><div class=\"row xrow  flex-column\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/telefonen-sparer-deg-for-tusener/83927684\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=320&amp;height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=480&amp;height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=640&amp;height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Oppfordring: Ikke dra\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83927698&amp;panoy=29.16&amp;panox=0&amp;panow=100&amp;panoh=60.28&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.00em;--xcs-headline-size-md:3.15em;--xcs-headline-size-lg:3.15rem\">Oppfordring:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.64em;--xcs-headline-size-md:5.13em;--xcs-headline-size-lg:5.13rem\">Ikke dra</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/advarer-ikke-kjop-disse/83779490\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=320&amp;height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=480&amp;height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=640&amp;height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Advarer: - Ikke kjøp disse\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83779509&amp;panox=0&amp;panoy=0&amp;panow=100&amp;panoh=100&amp;heightw=41.43&amp;heighty=0&amp;heightx=46.5&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.89em;--xcs-headline-size-md:2.79em;--xcs-headline-size-lg:2.79rem\">Advarer: - Ikke</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.32em;--xcs-headline-size-md:4.12em;--xcs-headline-size-lg:4.12rem\">kjøp disse</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/det-er-ikke-noe-vits/84007615\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=484&amp;height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=726&amp;height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=968&amp;height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Venter på kulda: - Trist\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84010687&amp;panox=0&amp;panoy=6.94&amp;panow=100&amp;panoh=71.67&amp;heighty=0&amp;heightw=100&amp;heightx=0&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.24em;--xcs-headline-size-md:6.56em;--xcs-headline-size-lg:6.56rem\">Venter på</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.75em;--xcs-headline-size-md:5.12em;--xcs-headline-size-lg:5.12rem\">kulda: - Trist</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/store-forskjeller-et-supertilbud/83954724\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:56.20%;aspect-ratio:1.78\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=484&amp;height=272 1.0x, https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=726&amp;height=408 1.5x, https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=968&amp;height=544 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Ville priser: - Et supertilbud\" fetchpriority=\"high\" height=\"272\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83954746&amp;panow=100&amp;panoh=63.55&amp;panoy=4.43&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=46.67&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.93em;--xcs-headline-size-md:5.64em;--xcs-headline-size-lg:5.64rem\">Ville priser:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.41em;--xcs-headline-size-md:4.14em;--xcs-headline-size-lg:4.14rem\">- Et supertilbud</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/professors-restemat-advarsel/83847524\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:52.74%;aspect-ratio:1.90\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=402&amp;height=212 1.0x, https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=603&amp;height=318 1.5x, https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;compression=70&amp;format=webp&amp;width=804&amp;height=424 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Populære retter: Styr unna\" fetchpriority=\"high\" height=\"212\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83847545&amp;panoh=100&amp;panow=100&amp;panox=0&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.06em;--xcs-headline-size-md:3.19em;--xcs-headline-size-lg:3.19rem\">Populære retter:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.83em;--xcs-headline-size-md:5.49em;--xcs-headline-size-lg:5.49rem\">Styr unna</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/reise/passasjerene-vi-misliker/83893626\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=565&amp;height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=848&amp;height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=1130&amp;height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Disse irriterer oss\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83894090&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.51em;--xcs-headline-size-md:4.34em;--xcs-headline-size-lg:4.34rem\">Disse irriterer oss</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/klar-beskjed-bruk-den/83959951\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06&amp;compression=70&amp;format=webp&amp;width=565&amp;height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06&amp;compression=70&amp;format=webp&amp;width=848&amp;height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06&amp;compression=70&amp;format=webp&amp;width=1130&amp;height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Klar beskjed: - Bruk den\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83959999&amp;panoy=43.16&amp;panox=16.88&amp;panow=66.97&amp;panoh=42.72&amp;heightw=41.57&amp;heighth=88.94&amp;heightx=25.24&amp;heighty=11.06\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.02em;--xcs-headline-size-md:5.82em;--xcs-headline-size-lg:5.82rem\">Klar beskjed:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.56em;--xcs-headline-size-md:7.36em;--xcs-headline-size-lg:7.36rem\">- Bruk den</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/helt-meningslost/83847198\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:96.52%;aspect-ratio:1.04\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=402&amp;height=388 1.0x, https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=603&amp;height=582 1.5x, https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0&amp;compression=70&amp;format=webp&amp;width=804&amp;height=776 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Krever gebyr-stopp: - Meningsløst\" fetchpriority=\"high\" height=\"388\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83847231&amp;panoy=0.48&amp;panow=100&amp;panox=0&amp;panoh=71.67&amp;heightx=40.07&amp;heighth=100&amp;heightw=41.55&amp;heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title 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   "source_updated_at" : "2025-12-21 09:21:19",
   "summary" : "DinSide kom på innsiden av Grandiosa-fabrikken. Dette inneholder Pizza Grandiosa.",
   "tags" : null,
   "title" : "- Det er helt unikt",
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}