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Jul i Tromsø sentrum, mer lokalt enn folk tror

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Kilde: Nordnorsk debatt Author: Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø Published: 2025-12-20 19:50:55
Jul i Tromsø sentrum, mer lokalt enn folk tror

Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.

For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.

Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.

Og i desember synes det ekstra godt.

Det er folk på jobb, ikke bare fasader

Bak hvert butikkvindu står det et menneske. En som har vært på jobb siden tidlig morgen. Ei som smiler når du kommer stresset inn etter den siste gaven. De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.

Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.

De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».

Lokale aktører – i generasjoner

Tromsø sentrum er ikke et kjøpesenter for turister. Det er hjemmet til generasjoner av lokale bedrifter:

Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.

I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.

Dette er ikke kjeder. Det er Tromsøfolk. Og det er ekte.

Turisme muliggjør, den fortrenger ikke

Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.

Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.

Det betyr ikke at sentrum ikke er lokalt. Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.

Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.

Og sentrum ville vært fattigere, også for oss som bor her.

Smartembed for https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625

Enkelt forklart

Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.

Turisme er ikke en motsetning til et levende sentrum. Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.

En førjulshilsen

I jula ser vi tydelig hvem som holder byen i gang: menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.

De jobber når andre har fri. De skaper julestemning for både fastboende og besøkende.

Det er bylaget i Tromsø sentrum. Og uten dem hadde byen vært både mørk og stille.

God jul og tusen takk for at dere holder hjertet i Tromsø varmt.

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🏷️ Extracted Entities (16)

Tromsø Sentrum AS (organization) Amtmandens (entity) Anne-Lise Undertøysbutikk (organization) Bokhuset (entity) Bybowlingen (entity) Epic (entity) Hildr (entity) Jakob Friis Optikk (person) Krane Galleri (organization) Rørt Bar (organization) Skarven (entity) Smørtorget (entity) Suvi (entity) Tromsøfolk (entity) Tøllefsenhjørnet (entity) Wintervold (entity)

Article Version History (2 versions)

This article has been updated since it was first fetched. Below are all versions:

Version 2 Current 2025-12-20 22:05:41
Jul i Tromsø sentrum, mer lokalt enn folk tror
UPDATE PLUS
Author: Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø Published: 2025-12-20 19:50:55 Updated: 2025-12-20 19:50:55
📄 Full Content (3194 chars)

Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.

For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.

Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.

Og i desember synes det ekstra godt.

Det er folk på jobb, ikke bare fasader

Bak hvert butikkvindu står det et menneske. En som har vært på jobb siden tidlig morgen. Ei som smiler når du kommer stresset inn etter den siste gaven. De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.

Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.

De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».

Lokale aktører – i generasjoner

Tromsø sentrum er ikke et kjøpesenter for turister. Det er hjemmet til generasjoner av lokale bedrifter:

Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.

I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.

Dette er ikke kjeder. Det er Tromsøfolk. Og det er ekte.

Turisme muliggjør, den fortrenger ikke

Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.

Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.

Det betyr ikke at sentrum ikke er lokalt. Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.

Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.

Og sentrum ville vært fattigere, også for oss som bor her.

Smartembed for https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625

Enkelt forklart

Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.

Turisme er ikke en motsetning til et levende sentrum. Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.

En førjulshilsen

I jula ser vi tydelig hvem som holder byen i gang: menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.

De jobber når andre har fri. De skaper julestemning for både fastboende og besøkende.

Det er bylaget i Tromsø sentrum. Og uten dem hadde byen vært både mørk og stille.

God jul og tusen takk for at dere holder hjertet i Tromsø varmt.

🖼️ Image
Jul i Tromsø sentrum, mer lokalt enn folk tror
URL: http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg
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Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p>\n <p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p>\n <p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p>\n <p>Og i desember synes det ekstra godt.</p>\n <h2>Det er folk på jobb, ikke bare fasader</h2>\n <p>Bak hvert butikkvindu står det et menneske.<br>\n   En som har vært på jobb siden tidlig morgen.<br>\n   Ei som smiler når du kommer stresset inn etter den siste gaven.<br>\n   De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</p>\n <p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p>\n <p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-124-403919\" inlineid=\"_f7264868-d0cb-492f-8c24-2d233fa96a82\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766260112000/nndb/2025/12/20/20/Ida+R%C3%B8rvik.jpg\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <h2>Lokale aktører – i generasjoner</h2>\n <p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>\n   Det er hjemmet til generasjoner av lokale bedrifter:</p>\n <p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p>\n <p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p>\n <p>Dette er ikke kjeder.<br>\n   Det er Tromsøfolk.<br>\n   Og det er ekte.</p>\n <h2>Turisme muliggjør, den fortrenger ikke</h2>\n <p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p>\n <p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p>\n <p>Det betyr ikke at sentrum ikke er lokalt.<br>\n   Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</p>\n <p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p>\n <p>Og sentrum ville vært fattigere, også for oss som bor her.</p>\n <p><amedia-embed inlineid=\"74ad1126a58fb02a\">\n   <a href=\"https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625\">Smartembed for https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625</a>\n  </amedia-embed></p>\n <h2>Enkelt forklart</h2>\n <p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p>\n <p>Turisme er ikke en motsetning til et levende sentrum.<br>\n   Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</p>\n <h2>En førjulshilsen</h2>\n <p>I jula ser vi tydelig hvem som holder byen i gang:<br>\n   menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</p>\n <p>De jobber når andre har fri.<br>\n   De skaper julestemning for både fastboende og besøkende.</p>\n <p>Det er bylaget i Tromsø sentrum.<br>\n   Og uten dem hadde byen vært både mørk og stille.</p>\n <p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>\n</div>]]></api:body><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg\" /><api:description><![CDATA[HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.]]></api:description><api:credit><![CDATA[ND]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup></item>",
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<item><title>Jul i Tromsø sentrum, mer lokalt enn folk tror</title><link>https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878</link><description /><pubDate>Sat, 20 Dec 2025 20:50:55 +0100</pubDate><api:modifiedDate>Sat, 20 Dec 2025 21:37:07 +0100</api:modifiedDate><api:contentType>opinion</api:contentType><guid isPermaLink="false">5-124-403878</guid><dc:creator>Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>
 <p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p>
 <p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p>
 <p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p>
 <p>Og i desember synes det ekstra godt.</p>
 <h2>Det er folk på jobb, ikke bare fasader</h2>
 <p>Bak hvert butikkvindu står det et menneske.<br>
   En som har vært på jobb siden tidlig morgen.<br>
   Ei som smiler når du kommer stresset inn etter den siste gaven.<br>
   De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</p>
 <p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p>
 <p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-124-403919" inlineid="_f7264868-d0cb-492f-8c24-2d233fa96a82">
   <img src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766260112000/nndb/2025/12/20/20/Ida+R%C3%B8rvik.jpg" alt="" align="undefined">
  </amedia-embed></p>
 <h2>Lokale aktører – i generasjoner</h2>
 <p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>
   Det er hjemmet til generasjoner av lokale bedrifter:</p>
 <p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p>
 <p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p>
 <p>Dette er ikke kjeder.<br>
   Det er Tromsøfolk.<br>
   Og det er ekte.</p>
 <h2>Turisme muliggjør, den fortrenger ikke</h2>
 <p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p>
 <p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p>
 <p>Det betyr ikke at sentrum ikke er lokalt.<br>
   Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</p>
 <p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p>
 <p>Og sentrum ville vært fattigere, også for oss som bor her.</p>
 <p><amedia-embed inlineid="74ad1126a58fb02a">
   <a href="https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625">Smartembed for https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625</a>
  </amedia-embed></p>
 <h2>Enkelt forklart</h2>
 <p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p>
 <p>Turisme er ikke en motsetning til et levende sentrum.<br>
   Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</p>
 <h2>En førjulshilsen</h2>
 <p>I jula ser vi tydelig hvem som holder byen i gang:<br>
   menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</p>
 <p>De jobber når andre har fri.<br>
   De skaper julestemning for både fastboende og besøkende.</p>
 <p>Det er bylaget i Tromsø sentrum.<br>
   Og uten dem hadde byen vært både mørk og stille.</p>
 <p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>
</div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg" /><api:description><![CDATA[HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.]]></api:description><api:credit><![CDATA[ND]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup></item>
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 1: Tromsø-turismen" data-link="/tag/tromsø-turismen" data-size="large" data-text="Tromsø-turismen" data-version="prominent" is-rendered="true"><a aria-label="Emne 1: Tromsø-turismen" data-size="large" data-version="prominent" href="/tag/tromsø-turismen" role="link" tabindex="0">Tromsø-turismen</a></brick-tag-v0>
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        Jul i Tromsø sentrum, mer lokalt enn folk tror
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      <span>HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.</span>
      <span class="image-photographer">Foto: ND</span>
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  <span class="article-byline-name" itemprop="name">Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</span>
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      <p class="vignette">Kronikk</p>
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       <div class="brick-c-cpKPuu article-body">  <amedia-placeholder index="0" wordcount="0" /><p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p><amedia-placeholder index="1" wordcount="43" /><p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p><amedia-placeholder index="2" wordcount="54" /><p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p><amedia-placeholder index="3" wordcount="85" /><p>Og i desember synes det ekstra godt.</p><amedia-placeholder index="4" wordcount="92" /><h2>Det er folk på jobb, ikke bare fasader</h2><p>Bak hvert butikkvindu står det et menneske.<br>  En som har vært på jobb siden tidlig morgen.<br>  Ei som smiler når du kommer stresset inn etter den siste gaven.<br>  De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</br></br></br></p><amedia-placeholder index="5" wordcount="135" /><p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p><amedia-placeholder index="6" wordcount="160" /><p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS." data-fetch-priority="low" data-height="5412" data-loading="lazy" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w" data-width="8118" is-rendered="is-rendered"><img alt="Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS." class="brick-c-cFOWSL" fetchpriority="low" height="5412" loading="lazy" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w" style="--brick-image-ratio: 8118 / 5412;" width="8118" /></brick-image-v5>
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      <span>Ida Rørvik er daglig leder i Tromsø Sentrum AS</span>
      <span class="image-photographer">Foto: Ole Åsheim</span>
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  <h2>Lokale aktører – i generasjoner</h2><p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>  Det er hjemmet til generasjoner av lokale bedrifter:</br></p><amedia-placeholder index="7" wordcount="191" /><p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p><amedia-placeholder index="8" wordcount="212" /><p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p><amedia-placeholder index="9" wordcount="237" /><p>Dette er ikke kjeder.<br>  Det er Tromsøfolk.<br>  Og det er ekte.</br></br></p><amedia-placeholder index="10" wordcount="248" /><h2>Turisme muliggjør, den fortrenger ikke</h2><p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p><amedia-placeholder index="11" wordcount="274" /><p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p><amedia-placeholder index="12" wordcount="298" /><p>Det betyr ikke at sentrum ikke er lokalt.<br>  Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</br></p><amedia-placeholder index="13" wordcount="336" /><p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p><amedia-placeholder index="14" wordcount="349" /><p>Og sentrum ville vært fattigere, også for oss som bor her.</p>
    
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<h2>Enkelt forklart</h2><p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p><amedia-placeholder index="15" wordcount="372" /><p>Turisme er ikke en motsetning til et levende sentrum.<br>  Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</br></p><amedia-placeholder index="16" wordcount="412" /><h2>En førjulshilsen</h2><p>I jula ser vi tydelig hvem som holder byen i gang:<br>  menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</br></p><amedia-placeholder index="17" wordcount="432" /><p>De jobber når andre har fri.<br>  De skaper julestemning for både fastboende og besøkende.</br></p><amedia-placeholder index="18" wordcount="446" /><p>Det er bylaget i Tromsø sentrum.<br>  Og uten dem hadde byen vært både mørk og stille.</br></p><p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>
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   "author" : "Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø",
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   "content" : "**Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.**\n\nFor sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.\n\nBak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.\n\nOg i desember synes det ekstra godt.\n\n## Det er folk på jobb, ikke bare fasader\n\nBak hvert butikkvindu står det et menneske. En som har vært på jobb siden tidlig morgen. Ei som smiler når du kommer stresset inn etter den siste gaven. De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.\n\nDet er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.\n\nDe pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».\n\n## Lokale aktører – i generasjoner\n\nTromsø sentrum er ikke et kjøpesenter for turister. Det er hjemmet til generasjoner av lokale bedrifter:\n\nWi\\-To \\(1921\\), Krane Galleri \\(1908\\), Anne\\-Lise Undertøysbutikk \\(1964\\), Wintervold \\(1984\\), Bokhuset \\(1986\\), Jakob Friis Optikk \\(1903\\) Tøllefsenhjørnet \\(1924\\) og mange flere.\n\nI tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.\n\nDette er ikke kjeder. Det er Tromsøfolk. Og det er ekte.\n\n## Turisme muliggjør, den fortrenger ikke\n\nBak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.\n\nDa Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.\n\nDet betyr ikke at sentrum ikke er lokalt. Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.\n\nUten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.\n\nOg sentrum ville vært fattigere, også for oss som bor her.\n\nSmartembed for https://www.nordnorskdebatt.no/api/graff/v1/component/enkel\\-poll?id=71625\n\n## Enkelt forklart\n\nMyten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.\n\nTurisme er ikke en motsetning til et levende sentrum. Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.\n\n## En førjulshilsen\n\nI jula ser vi tydelig hvem som holder byen i gang: menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.\n\nDe jobber når andre har fri. De skaper julestemning for både fastboende og besøkende.\n\nDet er bylaget i Tromsø sentrum. Og uten dem hadde byen vært både mørk og stille.\n\n**God jul og tusen takk for at dere holder hjertet i Tromsø varmt.**",
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   "metadata" : "{\"og\":{},\"raw_feed_item\":\"<item><title>Jul i Tromsø sentrum, mer lokalt enn folk tror</title><link>https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878</link><description /><pubDate>Sat, 20 Dec 2025 20:50:55 +0100</pubDate><api:modifiedDate>Sat, 20 Dec 2025 21:37:07 +0100</api:modifiedDate><api:contentType>opinion</api:contentType><guid isPermaLink=\\\"false\\\">5-124-403878</guid><dc:creator>Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p>\\n <p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p>\\n <p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p>\\n <p>Og i desember synes det ekstra godt.</p>\\n <h2>Det er folk på jobb, ikke bare fasader</h2>\\n <p>Bak hvert butikkvindu står det et menneske.<br>\\n   En som har vært på jobb siden tidlig morgen.<br>\\n   Ei som smiler når du kommer stresset inn etter den siste gaven.<br>\\n   De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</p>\\n <p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p>\\n <p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-124-403919\\\" inlineid=\\\"_f7264868-d0cb-492f-8c24-2d233fa96a82\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766260112000/nndb/2025/12/20/20/Ida+R%C3%B8rvik.jpg\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <h2>Lokale aktører – i generasjoner</h2>\\n <p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>\\n   Det er hjemmet til generasjoner av lokale bedrifter:</p>\\n <p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p>\\n <p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p>\\n <p>Dette er ikke kjeder.<br>\\n   Det er Tromsøfolk.<br>\\n   Og det er ekte.</p>\\n <h2>Turisme muliggjør, den fortrenger ikke</h2>\\n <p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p>\\n <p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p>\\n <p>Det betyr ikke at sentrum ikke er lokalt.<br>\\n   Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</p>\\n <p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p>\\n <p>Og sentrum ville vært fattigere, også for oss som bor her.</p>\\n <p><amedia-embed inlineid=\\\"74ad1126a58fb02a\\\">\\n   <a href=\\\"https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625\\\">Smartembed for https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625</a>\\n  </amedia-embed></p>\\n <h2>Enkelt forklart</h2>\\n <p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p>\\n <p>Turisme er ikke en motsetning til et levende sentrum.<br>\\n   Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</p>\\n <h2>En førjulshilsen</h2>\\n <p>I jula ser vi tydelig hvem som holder byen i gang:<br>\\n   menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</p>\\n <p>De jobber når andre har fri.<br>\\n   De skaper julestemning for både fastboende og besøkende.</p>\\n <p>Det er bylaget i Tromsø sentrum.<br>\\n   Og uten dem hadde byen vært både mørk og stille.</p>\\n <p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg\\\" /><api:description><![CDATA[HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.]]></api:description><api:credit><![CDATA[ND]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766267138488/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup></item>\"}",
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article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-opinion    \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n  <meta content=\"opinion\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"free\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#contentModel\" />\n\n<meta content=\"full\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#presentationMode\" />\n\n<meta content=\"5-124-403878\" itemprop=\"identifier\" />\n\n\n  <meta content=\"Tromsø-turismen,Tromsø sentrum,Handelsstanden,Turistbutikker,Reiseliv,\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#tags\" />\n\n  <div class=\"inner-article brick-c-iiMrlK\">\n    <!-- Default toppbanner-->\n    <div class=\"article--c-ejfDXW\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"toppbanner\" publication=\"www.nordnorskdebatt.no\" 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brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Tromsø-turismen\" data-link=\"/tag/tromsø-turismen\" data-size=\"large\" data-text=\"Tromsø-turismen\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Tromsø-turismen\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/tromsø-turismen\" role=\"link\" tabindex=\"0\">Tromsø-turismen</a></brick-tag-v0>\n      </li>\n    </ul>\n    \n    <div class=\"title-wrap brick-c-eWHWbH\">\n      <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n        \n        Jul i Tromsø sentrum, mer lokalt enn folk tror\n      </h1>\n    </div>\n  \n\n    <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:4032 / 3024;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"opinion\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"3024\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=36980E 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"3024\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=36980E 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.</span>\n      <span class=\"image-photographer\">Foto: ND</span>\n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe opinion\">\n        \n  <div aria-label=\"Forfatter av artikkelen\" class=\"article-meta-byline brick-c-gsyPiU opinion-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n    <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><span class=\"article-byline-author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</span>\n    </span>\n  </div>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-20T20:37:07.000Z\" data-display-date=\"20.12.25 21:37\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-20T20:37:07.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>20.12.25 21:37</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-20T20:50:55.000+0100\" data-display-date=\"20.12.25 20:50\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-20T20:50:55.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>20.12.25 20:50</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Jul i Tromsø sentrum, mer lokalt enn folk tror\" data-url=\"https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n    <div class=\"brick-c-kNjmKM\">\n      <p class=\"vignette\">Kronikk</p>\n      <p class=\"disclaimer\">Dette er en kronikk, skrevet av en ekstern bidragsyter. Kronikken gir uttrykk for skribentens holdninger.</p>\n    </div>\n  \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\">  <amedia-placeholder index=\"0\" wordcount=\"0\" /><p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p><amedia-placeholder index=\"1\" wordcount=\"43\" /><p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p><amedia-placeholder index=\"2\" wordcount=\"54\" /><p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p><amedia-placeholder index=\"3\" wordcount=\"85\" /><p>Og i desember synes det ekstra godt.</p><amedia-placeholder index=\"4\" wordcount=\"92\" /><h2>Det er folk på jobb, ikke bare fasader</h2><p>Bak hvert butikkvindu står det et menneske.<br>  En som har vært på jobb siden tidlig morgen.<br>  Ei som smiler når du kommer stresset inn etter den siste gaven.<br>  De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</br></br></br></p><amedia-placeholder index=\"5\" wordcount=\"135\" /><p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p><amedia-placeholder index=\"6\" wordcount=\"160\" /><p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:8118 / 5412;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"opinion\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS.\" data-fetch-priority=\"low\" data-height=\"5412\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w\" data-width=\"8118\" is-rendered=\"is-rendered\"><img alt=\"Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS.\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"5412\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w\" style=\"--brick-image-ratio: 8118 / 5412;\" width=\"8118\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>Ida Rørvik er daglig leder i Tromsø Sentrum AS</span>\n      <span class=\"image-photographer\">Foto: Ole Åsheim</span>\n    </div>\n  </div>\n   </div> \n  <h2>Lokale aktører – i generasjoner</h2><p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>  Det er hjemmet til generasjoner av lokale bedrifter:</br></p><amedia-placeholder index=\"7\" wordcount=\"191\" /><p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p><amedia-placeholder index=\"8\" wordcount=\"212\" /><p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p><amedia-placeholder index=\"9\" wordcount=\"237\" /><p>Dette er ikke kjeder.<br>  Det er Tromsøfolk.<br>  Og det er ekte.</br></br></p><amedia-placeholder index=\"10\" wordcount=\"248\" /><h2>Turisme muliggjør, den fortrenger ikke</h2><p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p><amedia-placeholder index=\"11\" wordcount=\"274\" /><p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p><amedia-placeholder index=\"12\" wordcount=\"298\" /><p>Det betyr ikke at sentrum ikke er lokalt.<br>  Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</br></p><amedia-placeholder index=\"13\" wordcount=\"336\" /><p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p><amedia-placeholder index=\"14\" wordcount=\"349\" /><p>Og sentrum ville vært fattigere, også for oss som bor her.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-poll_v_\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-poll_v_\" itemprop=\"name\" />\n        <meta content=\"https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625\" itemprop=\"url\" />\n        \n<graff-enkel-poll data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"71625\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.nordnorskdebatt.no\" />\n\n    </amedia-smartembed>\n<h2>Enkelt forklart</h2><p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p><amedia-placeholder index=\"15\" wordcount=\"372\" /><p>Turisme er ikke en motsetning til et levende sentrum.<br>  Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</br></p><amedia-placeholder index=\"16\" wordcount=\"412\" /><h2>En førjulshilsen</h2><p>I jula ser vi tydelig hvem som holder byen i gang:<br>  menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</br></p><amedia-placeholder index=\"17\" wordcount=\"432\" /><p>De jobber når andre har fri.<br>  De skaper julestemning for både fastboende og besøkende.</br></p><amedia-placeholder index=\"18\" wordcount=\"446\" /><p>Det er bylaget i Tromsø sentrum.<br>  Og uten dem hadde byen vært både mørk og stille.</br></p><p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom \">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Tromsø-turismen\" data-link=\"/tag/tromsø-turismen\" data-size=\"small\" data-text=\"Tromsø-turismen\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Tromsø-turismen\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/tromsø-turismen\" role=\"link\" tabindex=\"0\">Tromsø-turismen</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Tromsø sentrum\" data-link=\"/tag/tromsø-sentrum\" data-size=\"small\" data-text=\"Tromsø sentrum\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Tromsø sentrum\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/tromsø-sentrum\" role=\"link\" tabindex=\"0\">Tromsø sentrum</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Handelsstanden\" data-link=\"/tag/handelsstanden\" data-size=\"small\" data-text=\"Handelsstanden\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Handelsstanden\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/handelsstanden\" role=\"link\" tabindex=\"0\">Handelsstanden</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Turistbutikker\" data-link=\"/tag/turistbutikker\" data-size=\"small\" data-text=\"Turistbutikker\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Turistbutikker\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/turistbutikker\" role=\"link\" tabindex=\"0\">Turistbutikker</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 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brick-c-jYUXYK\" data-id=\"5-124-403875\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"9\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:53;\n        --_teaser-title-length-percentage:1.89;\n        --_teaser-long-word:9.09\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-124-403875\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/diktarorens-logner-et-vapen-mot-sannheten-og-freden/o/5-124-403875\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"3333\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/21/Putin%252Bhysj.jpg\" data-srcsize=\"480\" data-width=\"5000\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"3333\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/21/Putin%252Bhysj.jpg\" style=\"--brick-image-ratio: 5000 / 3333;\" width=\"5000\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Diktarorens løgner – et våpen mot sannheten og freden</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><div><bazaar-ad labeled=\"true\" position=\"artikkelboard\" /></div><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-124-403764\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"6\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:41;\n        --_teaser-title-length-percentage:2.44;\n        --_teaser-long-word:9.09\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-124-403764\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/den-farlige-rasismen-er-blitt-normalisert/o/5-124-403764\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"2473\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/21/Trump%252Brasist.jpg\" data-srcsize=\"480\" data-width=\"3710\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"2473\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/21/Trump%252Brasist.jpg\" style=\"--brick-image-ratio: 3710 / 2473;\" width=\"3710\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Den farlige rasismen er blitt normalisert</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-124-403878\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"9\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:46;\n        --_teaser-title-length-percentage:2.17;\n        --_teaser-long-word:12.50\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-124-403878\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/20/Jul%252Bi%252Bsentrum.jpeg\" data-srcsize=\"480\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"3024\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/20/Jul%252Bi%252Bsentrum.jpeg\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Jul i Tromsø sentrum, mer lokalt enn folk tror</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO 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src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/2/108bcbb3-0c79-4308-b57d-a3834a220198.bin\" style=\"--brick-image-ratio: 884 / 883;\" width=\"884\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Ein stat i staten? 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loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/19/J%2525C3%2525B8rgensen%252BKanestr%2525C3%2525B8m.jpg\" style=\"--brick-image-ratio: 2738 / 1825;\" width=\"2738\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Majas totalhavari</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20>\n 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   "source_updated_at" : "2025-12-20 19:50:55",
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   "title" : "Jul i Tromsø sentrum, mer lokalt enn folk tror",
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Version 1 2025-12-20 20:55:27
Jul i Tromsø sentrum, mer lokalt enn folk tror
NEW PLUS
Author: Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø Published: 2025-12-20 19:50:55 Updated: 2025-12-20 19:50:55
📄 Full Content (3103 chars)

Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.

For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.

Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.

Og i desember synes det ekstra godt.

Det er folk på jobb, ikke bare fasader

Bak hvert butikkvindu står det et menneske. En som har vært på jobb siden tidlig morgen. Ei som smiler når du kommer stresset inn etter den siste gaven. De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.

Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.

De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».

Lokale aktører – i generasjoner

Tromsø sentrum er ikke et kjøpesenter for turister. Det er hjemmet til generasjoner av lokale bedrifter:

Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.

I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.

Dette er ikke kjeder. Det er Tromsøfolk. Og det er ekte.

Turisme muliggjør, den fortrenger ikke

Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.

Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.

Det betyr ikke at sentrum ikke er lokalt. Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.

Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.

Og sentrum ville vært fattigere, også for oss som bor her.

Enkelt forklart

Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.

Turisme er ikke en motsetning til et levende sentrum. Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.

En førjulshilsen

I jula ser vi tydelig hvem som holder byen i gang: menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.

De jobber når andre har fri. De skaper julestemning for både fastboende og besøkende.

Det er bylaget i Tromsø sentrum. Og uten dem hadde byen vært både mørk og stille.

God jul og tusen takk for at dere holder hjertet i Tromsø varmt.

🖼️ Image
Jul i Tromsø sentrum, mer lokalt enn folk tror
URL: http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg
🔍 All Metadata (JSON) 
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Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p>\n <p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p>\n <p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p>\n <p>Og i desember synes det ekstra godt.</p>\n <h2>Det er folk på jobb, ikke bare fasader</h2>\n <p>Bak hvert butikkvindu står det et menneske.<br>\n  En som har vært på jobb siden tidlig morgen.<br>\n  Ei som smiler når du kommer stresset inn etter den siste gaven.<br>\n  De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</p>\n <p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p>\n <p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-124-403919\" inlineid=\"_f7264868-d0cb-492f-8c24-2d233fa96a82\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766260112000/nndb/2025/12/20/20/Ida+R%C3%B8rvik.jpg\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <h2>Lokale aktører – i generasjoner</h2>\n <p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>\n  Det er hjemmet til generasjoner av lokale bedrifter:</p>\n <p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p>\n <p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. 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<item><title>Jul i Tromsø sentrum, mer lokalt enn folk tror</title><link>https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878</link><description /><pubDate>Sat, 20 Dec 2025 20:50:55 +0100</pubDate><api:modifiedDate>Sat, 20 Dec 2025 20:51:10 +0100</api:modifiedDate><api:contentType>opinion</api:contentType><guid isPermaLink="false">5-124-403878</guid><dc:creator>Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>
 <p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p>
 <p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p>
 <p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p>
 <p>Og i desember synes det ekstra godt.</p>
 <h2>Det er folk på jobb, ikke bare fasader</h2>
 <p>Bak hvert butikkvindu står det et menneske.<br>
  En som har vært på jobb siden tidlig morgen.<br>
  Ei som smiler når du kommer stresset inn etter den siste gaven.<br>
  De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</p>
 <p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p>
 <p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-124-403919" inlineid="_f7264868-d0cb-492f-8c24-2d233fa96a82">
   <img src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766260112000/nndb/2025/12/20/20/Ida+R%C3%B8rvik.jpg" alt="" align="undefined">
  </amedia-embed></p>
 <h2>Lokale aktører – i generasjoner</h2>
 <p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>
  Det er hjemmet til generasjoner av lokale bedrifter:</p>
 <p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p>
 <p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p>
 <p>Dette er ikke kjeder.<br>
  Det er Tromsøfolk.<br>
  Og det er ekte.</p>
 <h2>Turisme muliggjør, den fortrenger ikke</h2>
 <p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p>
 <p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p>
 <p>Det betyr ikke at sentrum ikke er lokalt.<br>
  Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</p>
 <p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p>
 <p>Og sentrum ville vært fattigere, også for oss som bor her.</p>
 <h2>Enkelt forklart</h2>
 <p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p>
 <p>Turisme er ikke en motsetning til et levende sentrum.<br>
  Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</p>
 <h2>En førjulshilsen</h2>
 <p>I jula ser vi tydelig hvem som holder byen i gang:<br>
  menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</p>
 <p>De jobber når andre har fri.<br>
  De skaper julestemning for både fastboende og besøkende.</p>
 <p>Det er bylaget i Tromsø sentrum.<br>
  Og uten dem hadde byen vært både mørk og stille.</p>
 <p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>
</div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg" /><api:description><![CDATA[HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.]]></api:description><api:credit><![CDATA[ND]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup></item>
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        Jul i Tromsø sentrum, mer lokalt enn folk tror
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      <span>HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.</span>
      <span class="image-photographer">Foto: ND</span>
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  <span class="article-byline-name" itemprop="name">Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</span>
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      <p class="vignette">Kronikk</p>
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       <div class="brick-c-cpKPuu article-body">  <amedia-placeholder index="0" wordcount="0" /><p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p><amedia-placeholder index="1" wordcount="43" /><p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p><amedia-placeholder index="2" wordcount="54" /><p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p><amedia-placeholder index="3" wordcount="85" /><p>Og i desember synes det ekstra godt.</p><amedia-placeholder index="4" wordcount="92" /><h2>Det er folk på jobb, ikke bare fasader</h2><p>Bak hvert butikkvindu står det et menneske.<br>  En som har vært på jobb siden tidlig morgen.<br>  Ei som smiler når du kommer stresset inn etter den siste gaven.<br>  De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</br></br></br></p><amedia-placeholder index="5" wordcount="135" /><p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p><amedia-placeholder index="6" wordcount="160" /><p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>
<div class="amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv" style="--brick-image-ratio:8118 / 5412;">
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS." data-fetch-priority="low" data-height="5412" data-loading="lazy" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w" data-width="8118" is-rendered="is-rendered"><img alt="Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS." class="brick-c-cFOWSL" fetchpriority="low" height="5412" loading="lazy" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w" style="--brick-image-ratio: 8118 / 5412;" width="8118" /></brick-image-v5>
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      <span>Ida Rørvik er daglig leder i Tromsø Sentrum AS</span>
      <span class="image-photographer">Foto: Ole Åsheim</span>
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  <h2>Lokale aktører – i generasjoner</h2><p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>  Det er hjemmet til generasjoner av lokale bedrifter:</br></p><amedia-placeholder index="7" wordcount="191" /><p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p><amedia-placeholder index="8" wordcount="212" /><p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p><amedia-placeholder index="9" wordcount="237" /><p>Dette er ikke kjeder.<br>  Det er Tromsøfolk.<br>  Og det er ekte.</br></br></p><amedia-placeholder index="10" wordcount="248" /><h2>Turisme muliggjør, den fortrenger ikke</h2><p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p><amedia-placeholder index="11" wordcount="274" /><p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p><amedia-placeholder index="12" wordcount="298" /><p>Det betyr ikke at sentrum ikke er lokalt.<br>  Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</br></p><amedia-placeholder index="13" wordcount="336" /><p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p><amedia-placeholder index="14" wordcount="349" /><p>Og sentrum ville vært fattigere, også for oss som bor her.</p>
    
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<h2>Enkelt forklart</h2><p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p><amedia-placeholder index="15" wordcount="372" /><p>Turisme er ikke en motsetning til et levende sentrum.<br>  Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</br></p><amedia-placeholder index="16" wordcount="412" /><h2>En førjulshilsen</h2><p>I jula ser vi tydelig hvem som holder byen i gang:<br>  menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</br></p><amedia-placeholder index="17" wordcount="432" /><p>De jobber når andre har fri.<br>  De skaper julestemning for både fastboende og besøkende.</br></p><amedia-placeholder index="18" wordcount="446" /><p>Det er bylaget i Tromsø sentrum.<br>  Og uten dem hadde byen vært både mørk og stille.</br></p><p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>
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   "article_id" : 48821,
   "author" : "Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø",
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   "content" : "**Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.**\n\nFor sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.\n\nBak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.\n\nOg i desember synes det ekstra godt.\n\n## Det er folk på jobb, ikke bare fasader\n\nBak hvert butikkvindu står det et menneske. En som har vært på jobb siden tidlig morgen. Ei som smiler når du kommer stresset inn etter den siste gaven. De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.\n\nDet er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.\n\nDe pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».\n\n## Lokale aktører – i generasjoner\n\nTromsø sentrum er ikke et kjøpesenter for turister. Det er hjemmet til generasjoner av lokale bedrifter:\n\nWi\\-To \\(1921\\), Krane Galleri \\(1908\\), Anne\\-Lise Undertøysbutikk \\(1964\\), Wintervold \\(1984\\), Bokhuset \\(1986\\), Jakob Friis Optikk \\(1903\\) Tøllefsenhjørnet \\(1924\\) og mange flere.\n\nI tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.\n\nDette er ikke kjeder. Det er Tromsøfolk. Og det er ekte.\n\n## Turisme muliggjør, den fortrenger ikke\n\nBak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.\n\nDa Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.\n\nDet betyr ikke at sentrum ikke er lokalt. Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.\n\nUten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.\n\nOg sentrum ville vært fattigere, også for oss som bor her.\n\n## Enkelt forklart\n\nMyten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.\n\nTurisme er ikke en motsetning til et levende sentrum. Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.\n\n## En førjulshilsen\n\nI jula ser vi tydelig hvem som holder byen i gang: menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.\n\nDe jobber når andre har fri. De skaper julestemning for både fastboende og besøkende.\n\nDet er bylaget i Tromsø sentrum. Og uten dem hadde byen vært både mørk og stille.\n\n**God jul og tusen takk for at dere holder hjertet i Tromsø varmt.**",
   "created_at" : "2025-12-20 20:55:27",
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   "metadata" : "{\"raw_feed_item\":\"<item><title>Jul i Tromsø sentrum, mer lokalt enn folk tror</title><link>https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878</link><description /><pubDate>Sat, 20 Dec 2025 20:50:55 +0100</pubDate><api:modifiedDate>Sat, 20 Dec 2025 20:51:10 +0100</api:modifiedDate><api:contentType>opinion</api:contentType><guid isPermaLink=\\\"false\\\">5-124-403878</guid><dc:creator>Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p>\\n <p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p>\\n <p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p>\\n <p>Og i desember synes det ekstra godt.</p>\\n <h2>Det er folk på jobb, ikke bare fasader</h2>\\n <p>Bak hvert butikkvindu står det et menneske.<br>\\n  En som har vært på jobb siden tidlig morgen.<br>\\n  Ei som smiler når du kommer stresset inn etter den siste gaven.<br>\\n  De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</p>\\n <p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p>\\n <p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-124-403919\\\" inlineid=\\\"_f7264868-d0cb-492f-8c24-2d233fa96a82\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766260112000/nndb/2025/12/20/20/Ida+R%C3%B8rvik.jpg\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <h2>Lokale aktører – i generasjoner</h2>\\n <p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>\\n  Det er hjemmet til generasjoner av lokale bedrifter:</p>\\n <p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p>\\n <p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p>\\n <p>Dette er ikke kjeder.<br>\\n  Det er Tromsøfolk.<br>\\n  Og det er ekte.</p>\\n <h2>Turisme muliggjør, den fortrenger ikke</h2>\\n <p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p>\\n <p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p>\\n <p>Det betyr ikke at sentrum ikke er lokalt.<br>\\n  Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</p>\\n <p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p>\\n <p>Og sentrum ville vært fattigere, også for oss som bor her.</p>\\n <h2>Enkelt forklart</h2>\\n <p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p>\\n <p>Turisme er ikke en motsetning til et levende sentrum.<br>\\n  Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</p>\\n <h2>En førjulshilsen</h2>\\n <p>I jula ser vi tydelig hvem som holder byen i gang:<br>\\n  menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</p>\\n <p>De jobber når andre har fri.<br>\\n  De skaper julestemning for både fastboende og besøkende.</p>\\n <p>Det er bylaget i Tromsø sentrum.<br>\\n  Og uten dem hadde byen vært både mørk og stille.</p>\\n <p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg\\\" /><api:description><![CDATA[HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.]]></api:description><api:credit><![CDATA[ND]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766262472729/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg\\\" /><api:description><![CDATA[Ida Rørvik er daglig leder i Tromsø Sentrum AS]]></api:description><api:credit><![CDATA[Ole Åsheim]]></api:credit></api:multimediaGroup></item>\",\"og\":{}}",
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7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div>\n        <div class=\"amedia-branding-inner\">\n            <a aria-label=\"Gå til Nordnorsk debatt hovedside\" class=\"lp_logo logo\" href=\"/\" tabindex=\"0\">\n                <img alt=\"\" height=\"80\" loading=\"eager\" src=\"//assets.acdn.no/local/v3/publications/www.nordnorskdebatt.no/gfx/small-positive.svg\" tabindex=\"-1\" width=\"auto\">\n            </img></a>\n            <challenge-ad class=\"lp_challengetop\" data-positive=\"\" labeled=\"false\" position=\"challengetop\">\n            </challenge-ad>\n        </div>\n    </amedia-branding>\n    <nav aria-label=\"Hovedmeny\">\n        <div class=\"menubar-wrapper\">\n            <amedia-menubar class=\"menubar \">\n                <ul class=\"lp_toplinks\">\n                    <li><a 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    \n\n            \n\n            <main id=\"main-content-begin\">\n                  \n      <!-- AMEDIA-COMPONENT-START -->\n      \n<link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/bazaar.css\" rel=\"stylesheet\" /><link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/adeffects.css\" rel=\"stylesheet\" />\n      <bazaar-config />\n\n<article class=\"alfa-theme opinion article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-opinion    \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n  <meta content=\"opinion\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"free\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#contentModel\" />\n\n<meta content=\"full\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#presentationMode\" />\n\n<meta content=\"5-124-403878\" itemprop=\"identifier\" />\n\n\n  <meta content=\"Tromsø-turismen,Tromsø sentrum,Handelsstanden,Turistbutikker,Reiseliv,\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#tags\" />\n\n  <div class=\"inner-article brick-c-iiMrlK\">\n    <!-- Default toppbanner-->\n    <div class=\"article--c-ejfDXW\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"toppbanner\" publication=\"www.nordnorskdebatt.no\" /></div>\n    <!-- Default skyscraperads-->\n    <div class=\"article-skyscraper-left\">\n  <div class=\"article-skyscraper-left--inner skyscraper-ads-container-left\">\n    <div class=\"top-sky-container\">\n      <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-left\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.nordnorskdebatt.no\" /></div>\n    </div>\n  </div>\n</div>\n <div class=\"skyscraper-ads-container\">\n  <div class=\"article-skyscraper-right--inner skyscraper-ads-container-right\">\n    <div class=\"top-sky-container\">\n      <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-right\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.nordnorskdebatt.no\" /></div>\n    </div>\n  </div>\n</div>\n\n    <div class=\"article-spacer\" />\n    \n    <ul class=\"brick-c-fgvofI article-tags-top \">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Tromsø-turismen\" data-link=\"/tag/tromsø-turismen\" data-size=\"large\" data-text=\"Tromsø-turismen\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Tromsø-turismen\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/tromsø-turismen\" role=\"link\" tabindex=\"0\">Tromsø-turismen</a></brick-tag-v0>\n      </li>\n    </ul>\n    \n    <div class=\"title-wrap brick-c-eWHWbH\">\n      <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n        \n        Jul i Tromsø sentrum, mer lokalt enn folk tror\n      </h1>\n    </div>\n  \n\n    <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:4032 / 3024;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C\" itemprop=\"image\" />\n   <click-enlarge aria-label=\"Denne knappen åpner bildet i full bredde. Bildet mangler alternativ tekst.\" class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"opinion\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-fetch-priority=\"high\" data-height=\"3024\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=36980E 1200w\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"3024\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=42741C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Jul%2Bi%2Bsentrum.jpeg?chk=36980E 1200w\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>HOLDER BYEN I GANG: - Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene i Tromsø sentrum ikke eksistert, fastslår Ida Rørvik.</span>\n      <span class=\"image-photographer\">Foto: ND</span>\n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe opinion\">\n        \n  <div aria-label=\"Forfatter av artikkelen\" class=\"article-meta-byline brick-c-gsyPiU opinion-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n    <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><span class=\"article-byline-author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Ida Rørvik, daglig leder Tromsø Sentrum AS, Tromsø</span>\n    </span>\n  </div>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-20T20:37:07.000Z\" data-display-date=\"20.12.25 21:37\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-20T20:37:07.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>20.12.25 21:37</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-20T20:50:55.000+0100\" data-display-date=\"20.12.25 20:50\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-20T20:50:55.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>20.12.25 20:50</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Jul i Tromsø sentrum, mer lokalt enn folk tror\" data-url=\"https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.nordnorskdebatt.no/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n    <div class=\"brick-c-kNjmKM\">\n      <p class=\"vignette\">Kronikk</p>\n      <p class=\"disclaimer\">Dette er en kronikk, skrevet av en ekstern bidragsyter. Kronikken gir uttrykk for skribentens holdninger.</p>\n    </div>\n  \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\">  <amedia-placeholder index=\"0\" wordcount=\"0\" /><p><b>Det ropes altfor ofte i kommentarfeltene at «Tromsø sentrum bare er turistbutikker» og at «det ikke finnes noe lokalt igjen». Det er nesten så man skulle tro at enkelte ikke har vært i byen siden før pandemien gikk som en bøddel gjennom sentrumsgatene.</b></p><amedia-placeholder index=\"1\" wordcount=\"43\" /><p>For sannheten er denne at Tromsø sentrum er fullt av tromsøværinger.</p><amedia-placeholder index=\"2\" wordcount=\"54\" /><p>Bak butikkdisker, kaffemaskiner og restaurantbord står det lokale eiere, ansatte, studenter, håndverkere og gründere. Folk som jobber mens resten av byen handler julegaver. Det er de som holder byen i gang.</p><amedia-placeholder index=\"3\" wordcount=\"85\" /><p>Og i desember synes det ekstra godt.</p><amedia-placeholder index=\"4\" wordcount=\"92\" /><h2>Det er folk på jobb, ikke bare fasader</h2><p>Bak hvert butikkvindu står det et menneske.<br>  En som har vært på jobb siden tidlig morgen.<br>  Ei som smiler når du kommer stresset inn etter den siste gaven.<br>  De som ikke har «julefri», men som stenger sent og åpner tidlig igjen neste dag.</br></br></br></p><amedia-placeholder index=\"5\" wordcount=\"135\" /><p>Det er disse menneskene som sørger for at Tromsø har en levende julehandel, ikke bare for besøkende, men for oss som bor her hele året.</p><amedia-placeholder index=\"6\" wordcount=\"160\" /><p>De pynter, koster gata, setter ut grantrær, tenner lys og møter oss med et «hei».</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:8118 / 5412;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"opinion\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS.\" data-fetch-priority=\"low\" data-height=\"5412\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w\" data-width=\"8118\" is-rendered=\"is-rendered\"><img alt=\"Ida Rørvik, ny leder for Tromsø Sentrum. Næringsforeningen i Tromsøregionen og Tromsø kommune inviterer innbyggere, nærings- og samfunnsaktører til å dele sine meninger og innspill om videre utvikling av selskapet Tromsø Sentrum AS.\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"5412\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=195F2D 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nndb/2025/12/20/20/Ida%2BR%25C3%25B8rvik.jpg?chk=BC1EE3 1200w\" style=\"--brick-image-ratio: 8118 / 5412;\" width=\"8118\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>Ida Rørvik er daglig leder i Tromsø Sentrum AS</span>\n      <span class=\"image-photographer\">Foto: Ole Åsheim</span>\n    </div>\n  </div>\n   </div> \n  <h2>Lokale aktører – i generasjoner</h2><p>Tromsø sentrum er ikke et kjøpesenter for turister.<br>  Det er hjemmet til generasjoner av lokale bedrifter:</br></p><amedia-placeholder index=\"7\" wordcount=\"191\" /><p>Wi-To (1921), Krane Galleri (1908), Anne-Lise Undertøysbutikk (1964), Wintervold (1984), Bokhuset (1986), Jakob Friis Optikk (1903) Tøllefsenhjørnet (1924) og mange flere.</p><amedia-placeholder index=\"8\" wordcount=\"212\" /><p>I tillegg kommer det nye nordnorske konsepter som velger Tromsø sentrum nettopp fordi det lever. Ikke på tross av byutviklingen, men på grunn av den.</p><amedia-placeholder index=\"9\" wordcount=\"237\" /><p>Dette er ikke kjeder.<br>  Det er Tromsøfolk.<br>  Og det er ekte.</br></br></p><amedia-placeholder index=\"10\" wordcount=\"248\" /><h2>Turisme muliggjør, den fortrenger ikke</h2><p>Bak restaurantene og kaféene står det også lokale eiere og ansatte: Bardus, Hildr, Suvi, Amtmandens, Skarven, Rørt Bar, Smørtorget, Epic, Bybowlingen, for bare å nevne noen.</p><amedia-placeholder index=\"11\" wordcount=\"274\" /><p>Da Tromsø Sentrum AS i år spurte medlemsbedriftene om omsetningstall, svarte mange at opptil 70 prosent av omsetningen i høysesong kommer fra utenlandske gjester.</p><amedia-placeholder index=\"12\" wordcount=\"298\" /><p>Det betyr ikke at sentrum ikke er lokalt.<br>  Det betyr at lokale bedrifter får et økonomisk fundament som gjør det mulig å være åpne hele året, ansette flere og tilby et bredere og bedre tilbud, også til tromsøværinger.</br></p><amedia-placeholder index=\"13\" wordcount=\"336\" /><p>Uten gjestene utenfra ville mange av disse butikkene, spisestedene og arbeidsplassene ikke eksistert.</p><amedia-placeholder index=\"14\" wordcount=\"349\" /><p>Og sentrum ville vært fattigere, også for oss som bor her.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-poll_v_\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-poll_v_\" itemprop=\"name\" />\n        <meta content=\"https://www.nordnorskdebatt.no/api/graff/v1/component/enkel-poll?id=71625\" itemprop=\"url\" />\n        \n<graff-enkel-poll data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"71625\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.nordnorskdebatt.no\" />\n\n    </amedia-smartembed>\n<h2>Enkelt forklart</h2><p>Myten om at sentrum ikke er lokalt, tåler ikke møtet med virkeligheten.</p><amedia-placeholder index=\"15\" wordcount=\"372\" /><p>Turisme er ikke en motsetning til et levende sentrum.<br>  Det er en av forutsetningene for at Tromsø kan ha nisjebutikker, opplevelser, faghandel, restauranter og møteplasser som fungerer hele året i en by med 75 000 innbyggere, her langt mot nord.</br></p><amedia-placeholder index=\"16\" wordcount=\"412\" /><h2>En førjulshilsen</h2><p>I jula ser vi tydelig hvem som holder byen i gang:<br>  menneskene bak disken, kassa, grytene, saksene, kaffemaskinene og lyslenkene.</br></p><amedia-placeholder index=\"17\" wordcount=\"432\" /><p>De jobber når andre har fri.<br>  De skaper julestemning for både fastboende og besøkende.</br></p><amedia-placeholder index=\"18\" wordcount=\"446\" /><p>Det er bylaget i Tromsø sentrum.<br>  Og uten dem hadde byen vært både mørk og stille.</br></p><p><strong>God jul og tusen takk for at dere holder hjertet i Tromsø varmt.</strong></p>\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom \">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Tromsø-turismen\" data-link=\"/tag/tromsø-turismen\" data-size=\"small\" data-text=\"Tromsø-turismen\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Tromsø-turismen\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/tromsø-turismen\" role=\"link\" tabindex=\"0\">Tromsø-turismen</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Tromsø sentrum\" data-link=\"/tag/tromsø-sentrum\" data-size=\"small\" data-text=\"Tromsø sentrum\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Tromsø sentrum\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/tromsø-sentrum\" role=\"link\" tabindex=\"0\">Tromsø sentrum</a></brick-tag-v0>\n      </li><li 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src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/21/Putin%252Bhysj.jpg\" style=\"--brick-image-ratio: 5000 / 3333;\" width=\"5000\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Diktarorens løgner – et våpen mot sannheten og freden</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><div><bazaar-ad labeled=\"true\" position=\"artikkelboard\" /></div><brick-teaser-v20 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class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/den-farlige-rasismen-er-blitt-normalisert/o/5-124-403764\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"2473\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/21/Trump%252Brasist.jpg\" data-srcsize=\"480\" data-width=\"3710\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"2473\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/21/Trump%252Brasist.jpg\" style=\"--brick-image-ratio: 3710 / 2473;\" width=\"3710\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Den farlige rasismen er blitt normalisert</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-124-403878\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"9\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:46;\n        --_teaser-title-length-percentage:2.17;\n        --_teaser-long-word:12.50\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-124-403878\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/jul-i-tromso-sentrum-mer-lokalt-enn-folk-tror/o/5-124-403878\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:75%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"3024\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/20/Jul%252Bi%252Bsentrum.jpeg\" data-srcsize=\"480\" data-width=\"4032\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"3024\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/20/Jul%252Bi%252Bsentrum.jpeg\" style=\"--brick-image-ratio: 4032 / 3024;\" width=\"4032\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Jul i Tromsø sentrum, mer lokalt enn folk tror</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-124-403872\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"6\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:28;\n        --_teaser-title-length-percentage:3.57;\n        --_teaser-long-word:14.29\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-124-403872\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/ein-stat-i-staten-nei-takk/o/5-124-403872\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:99%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"883\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/2/108bcbb3-0c79-4308-b57d-a3834a220198.bin\" data-srcsize=\"480\" data-width=\"884\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"883\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/2/108bcbb3-0c79-4308-b57d-a3834a220198.bin\" style=\"--brick-image-ratio: 884 / 883;\" width=\"884\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Ein stat i staten? Nei takk!</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-124-403898\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"alfa\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeAlfa has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"alfa\" data-title-words=\"2\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:17;\n        --_teaser-title-length-percentage:5.88;\n        --_teaser-long-word:9.09\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-124-403898\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-fzBiFz mirror\" href=\"/majas-totalhavari/o/5-124-403898\" itemprop=\"url\" style=\"\">\n        \n    <div class=\"teaser_image   brick-c-hoNfqF\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper brick-c-jLLCWt\" style=\"--_image-padding-top:66%;\">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"1825\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/19/J%2525C3%2525B8rgensen%252BKanestr%2525C3%2525B8m.jpg\" data-srcsize=\"480\" data-width=\"2738\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"1825\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/nndb/2025/12/20/19/J%2525C3%2525B8rgensen%252BKanestr%2525C3%2525B8m.jpg\" style=\"--brick-image-ratio: 2738 / 1825;\" width=\"2738\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp mirror\" data-theme=\"alfa\">\n        \n        \n       </div>\n      </div>\n    </div>\n    \n        \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Majas totalhavari</span></span>\n    </span></h2>\n    </div>\n\n          \n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20>\n 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   "source_updated_at" : "2025-12-20 19:50:55",
   "summary" : "",
   "tags" : null,
   "title" : "Jul i Tromsø sentrum, mer lokalt enn folk tror",
   "twitter_title" : null,
   "version" : 1
}