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Lavpriskjeden økte julepriser med over 50 prosent

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Kilde: Avisa Gaula Author: Erik Molland Published: 2025-12-18 15:30:42
Lavpriskjeden økte julepriser med over 50 prosent

De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.

– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.

Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.

Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.

Så gjorde Extra en ganske annen vri.

Sett denne? Saken fortsetter under.

Priskrig på populær julevare

Extra økte prisene opp mot 68 prosent

En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.

Her er et par eksempler:

  • Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for tilsvarende kaffe. Hos de to andre er prisen 44,90.
  • Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,
  • En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.

Smartembed for https://datawrapper.dwcdn.net/axVq0/1/

Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.

Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.

– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.

Kan skade Extra

Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.

– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.

– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.

Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.

– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.

Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.

– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.

Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316

Setter ned igjen

Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.

– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.

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🏷️ Extracted Entities (16)

Coop-kjeden Extra (organization) Kiwi (entity) Nettavisen (entity) Rema (entity) Coop (entity) Harald Kristiansen (person) Kornelia Minsaas (person) Friele (entity) Høyskolen Kristiania (person) Lendo (entity) Norge (entity) Opinion (entity) Pizza Grandiosa (person) Tangen (entity) Tine Smør (person) Twist (entity)

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Version 2 Current 2025-12-19 08:04:20
Lavpriskjeden økte julepriser med over 50 prosent
UPDATE PLUS
Author: Erik Molland Published: 2025-12-18 15:30:42 Updated: 2025-12-18 15:30:42
📝 Summary

De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.

📄 Full Content (3860 chars)

– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.

Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.

Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.

Så gjorde Extra en ganske annen vri.

Sett denne? Saken fortsetter under.

Priskrig på populær julevare

Extra økte prisene opp mot 68 prosent

En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.

Her er et par eksempler:

  • Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for tilsvarende kaffe. Hos de to andre er prisen 44,90.
  • Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,
  • En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.

Smartembed for https://datawrapper.dwcdn.net/axVq0/1/

Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.

Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.

– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.

Kan skade Extra

Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.

– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.

– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.

Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.

– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.

Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.

– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.

Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316

Setter ned igjen

Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.

– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.

🖼️ Image
Lavpriskjeden økte julepriser med over 50 prosent
URL: http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg
🔍 All Metadata (JSON) 
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   "raw_feed_item" : "<item><title>Lavpriskjeden økte julepriser med over 50 prosent</title><link>https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164</link><description><![CDATA[De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.]]></description><pubDate>Thu, 18 Dec 2025 16:30:42 +0100</pubDate><api:modifiedDate>Fri, 19 Dec 2025 08:06:04 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\"false\">5-95-2788164</guid><dc:creator>Erik Molland</dc:creator><dc:creator>Halvor Ripegutu</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\n <p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p>\n <p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p>\n <p><b>Les også: <span><a href=\"https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301\" rel=\"Follow\">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p>\n <p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p>\n <p>Så gjorde Extra en ganske annen vri.</p>\n <p><i>Sett denne? Saken fortsetter under.</i></p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2786066\" inlineid=\"_8f4e7366-dfd4-49d7-b3f2-70cacd569333\">\n   <a href=\"/5-95-2786066\">Priskrig på populær julevare</a>\n  </amedia-embed></p>\n <h2>Extra økte prisene opp mot 68 prosent</h2>\n <p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p>\n <p>Her er et par eksempler:</p>\n <ul>\n  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <span data-text-explainer=\"Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker\">tilsvarende kaffe</span>. Hos de to andre er prisen 44,90.</li>\n  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>\n  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>\n </ul>\n <p><amedia-embed inlineid=\"83d333af9a38fad5\">\n   <a href=\"https://datawrapper.dwcdn.net/axVq0/1/\">Smartembed for https://datawrapper.dwcdn.net/axVq0/1/</a>\n  </amedia-embed></p>\n <p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p>\n <p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p>\n <p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788314\" inlineid=\"_41d12689-d25b-46bf-a832-8e51b990b38a\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071432000/nett/2025/12/18/16/IMG_7044.jpg\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <h2>Kan skade Extra</h2>\n <p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p>\n <p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p>\n <p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p>\n <p><b>Les også: <span><a href=\"https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010\" rel=\"Follow\">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p>\n <p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p>\n <p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788320\" inlineid=\"_487ee52e-490e-429e-af1c-bfe105962813\">\n   <img src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071601000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" alt=\"\" align=\"undefined\">\n  </amedia-embed></p>\n <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p>\n <p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>\n <p><amedia-embed inlineid=\"8b4f821aa421b22a\">\n   <a href=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316</a>\n  </amedia-embed></p>\n <h2>Setter ned igjen</h2>\n <p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p>\n <p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p>\n <p><br></p>\n</div>]]></api:body><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg\" /><api:description><![CDATA[JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.]]></api:description><api:credit><![CDATA[Nettavisen]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:description><![CDATA[EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero/Høyskolen Kristiania]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\" /><api:description><![CDATA[forbrukerøkonom Kornelia Minsaas]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\" /><api:description><![CDATA[DYRT: Coop Extra får kritikk for prisen på løk fra New Zealand.]]></api:description><api:credit><![CDATA[Lena-Christin Kalle (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\" /><api:description><![CDATA[Ny Coop-butikke på Storelva på Kvaløya åonet.]]></api:description><api:credit><![CDATA[Yngve Olsen]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\" /><api:description><![CDATA[SKUFFET: Forbrukerøkonom Kornelia Minsaas.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:description><![CDATA[EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero (Høyskolen Kristiania)]]></api:credit></api:multimediaGroup></item>"
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📰 Original Feed Item XML 
<item><title>Lavpriskjeden økte julepriser med over 50 prosent</title><link>https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164</link><description><![CDATA[De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.]]></description><pubDate>Thu, 18 Dec 2025 16:30:42 +0100</pubDate><api:modifiedDate>Fri, 19 Dec 2025 08:06:04 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink="false">5-95-2788164</guid><dc:creator>Erik Molland</dc:creator><dc:creator>Halvor Ripegutu</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>
 <p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p>
 <p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p>
 <p><b>Les også: <span><a href="https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301" rel="Follow">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p>
 <p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p>
 <p>Så gjorde Extra en ganske annen vri.</p>
 <p><i>Sett denne? Saken fortsetter under.</i></p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2786066" inlineid="_8f4e7366-dfd4-49d7-b3f2-70cacd569333">
   <a href="/5-95-2786066">Priskrig på populær julevare</a>
  </amedia-embed></p>
 <h2>Extra økte prisene opp mot 68 prosent</h2>
 <p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p>
 <p>Her er et par eksempler:</p>
 <ul>
  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <span data-text-explainer="Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker">tilsvarende kaffe</span>. Hos de to andre er prisen 44,90.</li>
  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>
  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>
 </ul>
 <p><amedia-embed inlineid="83d333af9a38fad5">
   <a href="https://datawrapper.dwcdn.net/axVq0/1/">Smartembed for https://datawrapper.dwcdn.net/axVq0/1/</a>
  </amedia-embed></p>
 <p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p>
 <p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p>
 <p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788314" inlineid="_41d12689-d25b-46bf-a832-8e51b990b38a">
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  </amedia-embed></p>
 <h2>Kan skade Extra</h2>
 <p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p>
 <p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p>
 <p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p>
 <p><b>Les også: <span><a href="https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010" rel="Follow">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p>
 <p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p>
 <p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788320" inlineid="_487ee52e-490e-429e-af1c-bfe105962813">
   <img src="https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071601000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" alt="" align="undefined">
  </amedia-embed></p>
 <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p>
 <p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>
 <p><amedia-embed inlineid="8b4f821aa421b22a">
   <a href="https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316</a>
  </amedia-embed></p>
 <h2>Setter ned igjen</h2>
 <p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p>
 <p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p>
 <p><br></p>
</div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg" /><api:description><![CDATA[JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.]]></api:description><api:credit><![CDATA[Nettavisen]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:description><![CDATA[EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero/Høyskolen Kristiania]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg" /><api:description><![CDATA[forbrukerøkonom Kornelia Minsaas]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin" /><api:description><![CDATA[DYRT: Coop Extra får kritikk for prisen på løk fra New Zealand.]]></api:description><api:credit><![CDATA[Lena-Christin Kalle (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg" /><api:description><![CDATA[Ny Coop-butikke på Storelva på Kvaløya åonet.]]></api:description><api:credit><![CDATA[Yngve Olsen]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg" /><api:description><![CDATA[SKUFFET: Forbrukerøkonom Kornelia Minsaas.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:description><![CDATA[EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero (Høyskolen Kristiania)]]></api:credit></api:multimediaGroup></item>
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 1: Dagligvare" data-link="/tag/dagligvare" data-size="large" data-text="Dagligvare" data-version="prominent" is-rendered="true"><a aria-label="Emne 1: Dagligvare" data-size="large" data-version="prominent" href="/tag/dagligvare" role="link" tabindex="0">Dagligvare</a></brick-tag-v0>
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        Lavpriskjeden økte julepriser med over 50 prosent
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp." data-fetch-priority="high" data-height="1646" data-loading="eager" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w" data-width="2195" is-rendered="is-rendered"><img alt="Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp." class="brick-c-cFOWSL" fetchpriority="high" height="1646" loading="eager" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w" style="--brick-image-ratio: 2195 / 1646;" width="2195" /></brick-image-v5>
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      <span>JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.</span>
      <span class="image-photographer">Foto: Nettavisen</span>
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    <span aria-hidden="true" class="article-byline-prefix">Av </span><a aria-label="Kontakt Erik Molland" class="article-byline-author" href="/vis/journalist/erik.molland@nettavisen.no" itemprop="url" rel="author">
   

  <span class="article-byline-name" itemprop="name">Erik Molland</span>
    </a> og <a aria-label="Kontakt Halvor Ripegutu" class="article-byline-author" href="/vis/journalist/halvor.ripegutu@nettavisen.no" itemprop="url" rel="author">
   

  <span class="article-byline-name" itemprop="name">Halvor Ripegutu</span>
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          De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.
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       <div class="brick-c-cpKPuu article-body"> <span class="owner-publication">(<a href="https://www.nettavisen.no">Nettavisen</a>)</span> <amedia-placeholder index="0" wordcount="0" /><p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p><amedia-placeholder index="1" wordcount="32" /><p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p><amedia-placeholder index="2" wordcount="46" /><p><b>Les også: <span><a href="https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301" rel="Follow">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p><amedia-placeholder index="3" wordcount="56" /><p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p><amedia-placeholder index="4" wordcount="76" /><p>Så gjorde Extra en ganske annen vri.</p><amedia-placeholder index="5" wordcount="83" /><p><i>Sett denne? Saken fortsetter under.</i></p><div class="btp-wrapper article--c-jzjLyE"><brick-teaser-player-v1 brick-component="brick-teaser-player" class="brick-c-dyRJkP" data-aspect-ratio="1080:1920" data-media-id="5f807ec7-6759-427c-a5c2-2acfeef1bf3d" data-next-acp-id="5-156-137049" data-next-duration="24" data-next-permalink="https://www.avisagaula.no/her-stikker-tyven-av-med-bilen-til-mats-18/v/5-156-137049" data-next-poster-url="https://g.acdn.no/obscura/API/image/r1/ece5/a/1766062597000/gaul/2025/12/18/13/v-i-743c84ac-38eb-40b2-ac12-061f3819195f-1.jpg" data-next-premium="false" data-next-title="Her stikker tyven av med bilen til Mats (18)" data-player-id="436c5274-afb2-4e8e-a06c-fa23fe0da4b3" data-teasertitle="true" data-title="Priskrig på populær julevare" is-rendered="is-rendered"><brick-player aspectratio="1080:1920" autoplay="false" mediaid="5f807ec7-6759-427c-a5c2-2acfeef1bf3d" muted="true" playerid="436c5274-afb2-4e8e-a06c-fa23fe0da4b3" teasertitle="true" title="Priskrig på populær julevare" />
    
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  </article></brick-teaser-player-v1> </div><h2>Extra økte prisene opp mot 68 prosent</h2><p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p><amedia-placeholder index="6" wordcount="139" /><p>Her er et par eksempler:</p><ul>  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <text-explainer class="text-explainer brick-c-AKVdz" data-explanation="&lt;p&gt;Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker&lt;/p&gt;" data-title="tilsvarende kaffe" />. Hos de to andre er prisen 44,90.</li>  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>  </ul>
    
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<p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p><amedia-placeholder index="7" wordcount="180" /><p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p><amedia-placeholder index="8" wordcount="194" /><p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>
<div class="amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv" style="--brick-image-ratio:3375 / 2531;">
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="forbrukerøkonom Kornelia Minsaas" data-fetch-priority="low" data-height="2531" data-loading="lazy" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w" data-width="3375" is-rendered="is-rendered"><img alt="forbrukerøkonom Kornelia Minsaas" class="brick-c-cFOWSL" fetchpriority="low" height="2531" loading="lazy" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w" style="--brick-image-ratio: 3375 / 2531;" width="3375" /></brick-image-v5>
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      <span>SKUFFET: Forbrukerøkonom Kornelia Minsaas.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <h2>Kan skade Extra</h2><p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p><amedia-placeholder index="9" wordcount="263" /><p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p><amedia-placeholder index="10" wordcount="283" /><p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p><amedia-placeholder index="11" wordcount="347" /><p><b>Les også: <span><a href="https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010" rel="Follow">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p><amedia-placeholder index="12" wordcount="359" /><p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p><amedia-placeholder index="13" wordcount="374" /><p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til." data-fetch-priority="low" data-height="4017" data-loading="lazy" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w" data-width="6022" is-rendered="is-rendered"><img alt="EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til." class="brick-c-cFOWSL" fetchpriority="low" height="4017" loading="lazy" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w" style="--brick-image-ratio: 6022 / 4017;" width="6022" /></brick-image-v5>
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      <span>EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.</span>
      <span class="image-photographer">Foto: Jonatan A. Quintero (Høyskolen Kristiania)</span>
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  <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p><amedia-placeholder index="14" wordcount="409" /><p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>
    
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<h2>Setter ned igjen</h2><p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p><amedia-placeholder index="15" wordcount="475" /><p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p>
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      <brick-tag-v0 brick-component="brick-tag" class="brick-c-lhLKBk" data-aria-label="Emne 2: Extra" data-link="/tag/extra" data-size="small" data-text="Extra" data-version="capsule" is-rendered="true"><a aria-label="Emne 2: Extra" data-size="small" data-version="capsule" href="/tag/extra" role="link" tabindex="0">Extra</a></brick-tag-v0>
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   "content" : "– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.\n\nExtra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.\n\nTradisjonelt har kjedene sagt at priskrig\\-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.\n\nSå gjorde Extra en ganske annen vri.\n\n*Sett denne? Saken fortsetter under.*\n\nPriskrig på populær julevare\n\n## Extra økte prisene opp mot 68 prosent\n\nEn test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.\n\nHer er et par eksempler:\n\n- Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for tilsvarende kaffe. Hos de to andre er prisen 44,90.\n- Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,\n- En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.\n\nSmartembed for https://datawrapper.dwcdn.net/axVq0/1/\n\nNettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.\n\nMinsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.\n\n– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.\n\n## Kan skade Extra\n\nKarl\\-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.\n\n– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.\n\n– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.\n\nHan mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.\n\n– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.\n\nMinsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.\n\n– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.\n\nSmartembed for https://www.nettavisen.no/api/graff/v1/component/enkel\\-poll?id=71316\n\n## Setter ned igjen\n\nKommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.\n\n– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop\\-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.",
   "created_at" : "2025-12-19 08:04:20",
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   "image_url_normalized" : "http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg",
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   "metadata" : "{\"raw_feed_item\":\"<item><title>Lavpriskjeden økte julepriser med over 50 prosent</title><link>https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164</link><description><![CDATA[De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.]]></description><pubDate>Thu, 18 Dec 2025 16:30:42 +0100</pubDate><api:modifiedDate>Fri, 19 Dec 2025 08:06:04 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-95-2788164</guid><dc:creator>Erik Molland</dc:creator><dc:creator>Halvor Ripegutu</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p>\\n <p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p>\\n <p><b>Les også: <span><a href=\\\"https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301\\\" rel=\\\"Follow\\\">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p>\\n <p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p>\\n <p>Så gjorde Extra en ganske annen vri.</p>\\n <p><i>Sett denne? Saken fortsetter under.</i></p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2786066\\\" inlineid=\\\"_8f4e7366-dfd4-49d7-b3f2-70cacd569333\\\">\\n   <a href=\\\"/5-95-2786066\\\">Priskrig på populær julevare</a>\\n  </amedia-embed></p>\\n <h2>Extra økte prisene opp mot 68 prosent</h2>\\n <p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p>\\n <p>Her er et par eksempler:</p>\\n <ul>\\n  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <span data-text-explainer=\\\"Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker\\\">tilsvarende kaffe</span>. Hos de to andre er prisen 44,90.</li>\\n  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>\\n  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>\\n </ul>\\n <p><amedia-embed inlineid=\\\"83d333af9a38fad5\\\">\\n   <a href=\\\"https://datawrapper.dwcdn.net/axVq0/1/\\\">Smartembed for https://datawrapper.dwcdn.net/axVq0/1/</a>\\n  </amedia-embed></p>\\n <p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p>\\n <p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p>\\n <p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788314\\\" inlineid=\\\"_41d12689-d25b-46bf-a832-8e51b990b38a\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071432000/nett/2025/12/18/16/IMG_7044.jpg\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <h2>Kan skade Extra</h2>\\n <p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p>\\n <p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p>\\n <p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p>\\n <p><b>Les også: <span><a href=\\\"https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010\\\" rel=\\\"Follow\\\">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p>\\n <p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p>\\n <p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788320\\\" inlineid=\\\"_487ee52e-490e-429e-af1c-bfe105962813\\\">\\n   <img src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071601000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" alt=\\\"\\\" align=\\\"undefined\\\">\\n  </amedia-embed></p>\\n <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p>\\n <p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>\\n <p><amedia-embed inlineid=\\\"8b4f821aa421b22a\\\">\\n   <a href=\\\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316\\\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316</a>\\n  </amedia-embed></p>\\n <h2>Setter ned igjen</h2>\\n <p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p>\\n <p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p>\\n <p><br></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_1648.jpg\\\" /><api:description><![CDATA[JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.]]></api:description><api:credit><![CDATA[Nettavisen]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:description><![CDATA[EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero/Høyskolen Kristiania]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:description><![CDATA[forbrukerøkonom Kornelia Minsaas]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\\\" /><api:description><![CDATA[DYRT: Coop Extra får kritikk for prisen på løk fra New Zealand.]]></api:description><api:credit><![CDATA[Lena-Christin Kalle (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\\\" /><api:description><![CDATA[Ny Coop-butikke på Storelva på Kvaløya åonet.]]></api:description><api:credit><![CDATA[Yngve Olsen]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:description><![CDATA[SKUFFET: Forbrukerøkonom Kornelia Minsaas.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766130758024/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:description><![CDATA[EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero (Høyskolen Kristiania)]]></api:credit></api:multimediaGroup></item>\",\"og\":{}}",
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class=\"star\" style=\"--star-color: #004C7E; --random-x: 72%; --random-y: 38%; --animation-duration: 5s; --animation-delay: -1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 46%; --random-y: 83%; --animation-duration: 12s; --animation-delay: 1s;\"><svg 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4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 46%; --random-y: 49%; --animation-duration: 11s; --animation-delay: 0s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 92%; --random-y: 59%; --animation-duration: 5s; --animation-delay: 2s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 45%; --random-y: 20%; --animation-duration: 14s; --animation-delay: 1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div>\n        <div class=\"amedia-branding-inner\">\n            <a aria-label=\"Gå til Avisa Gaula hovedside\" class=\"lp_logo logo\" href=\"/\" tabindex=\"0\">\n                <img alt=\"\" height=\"80\" loading=\"eager\" src=\"//assets.acdn.no/local/v3/publications/www.avisagaula.no/gfx/small-positive.svg\" tabindex=\"-1\" width=\"auto\">\n            </img></a>\n            <challenge-ad class=\"lp_challengetop\" data-positive=\"\" labeled=\"false\" position=\"challengetop\">\n            </challenge-ad>\n        </div>\n    </amedia-branding>\n    <nav aria-label=\"Hovedmeny\">\n        <div class=\"menubar-wrapper\">\n            <amedia-menubar class=\"menubar \">\n                <ul class=\"lp_toplinks\">\n                    <li><a href=\"/vis/info/tips-oss\">Tips oss</a></li>\n                    <li><a href=\"https://www.direktesport.no/\">Direktesport</a></li>\n                    <li><a href=\"https://www.avisagaula.no/vis/tema/kryssord\">Kryssord</a></li>\n                    <li><a href=\"https://www.avisagaula.no/vis/dodsannonser\">Dødsannonser</a></li>\n                    <li><a href=\"https://eavis.avisagaula.no\">Eavis</a></li>\n                    <li><a href=\"https://www.amediaannonse.no/vare-aviser/avisagaula\">Annonsering</a></li>\n                </ul>\n                    <amedia-include class=\"plussalt-button\" manifest=\"https://services.api.no/api/mozart/v1/plus-alt-module/manifest\" param-negative=\"\" param-site=\"www.avisagaula.no\" />\n                <amedia-menutrigger class=\" lp_menutrigger  bravo-menu \">\n                    <button aria-controls=\"amediamenu\" aria-expanded=\"false\" aria-label=\"Åpne hovedmeny\">\n                        <svg id=\"Layer_1\" version=\"1.1\" viewBox=\"-4 -4 60 34\" x=\"0px\" xmlns=\"http://www.w3.org/2000/svg\" y=\"0px\">\n                            <path d=\"M0,2.71H36c27.12,0,13.56,43.39-2.71,27.12L0,0\" />\n                            <path d=\"M0,16.27H36\" />\n                            <path d=\"M0,30.91H36c27.12,0,13.56-43.39-2.71-27.12L0,33.63\" />\n                        </svg>\n                        <span class=\"button-text\">Meny</span>\n                    </button>\n                </amedia-menutrigger>            </amedia-menubar>\n        </div>\n        <amedia-menu-container>\n            <div aria-hidden=\"true\" class=\"amedia-menu\" id=\"amediamenu\">\n                <div class=\"columns\">\n                    <div class=\"column column3\">\n                        \n                        \n                        <div class=\"searchbox\">\n                            <form action=\"/sok\" class=\"large\">\n                                <brick-input data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n                                \n                                <brick-input data-type=\"submit\" data-value=\"Søk\" />\n                            </form>\n                        </div>                <h3 class=\"epaper-header\">Papiravisen</h3>\n                            <div class=\"epaper-list\">\n                                <div class=\"epaper epaper-current\">\n                                        <a class=\"epaper-link\" href=\"//eavis.avisagaula.no\">\n                                            <img alt=\"Gå til eAvis\" class=\"epaper-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisagaula/126/teasers/small.jpg\">\n                                            <div class=\"epaper-text\">\n                                                <p class=\"epaper-title\">Papiravisen (eAvis)</p>\n                                            </div>\n                                        </img></a>\n                                </div>\n                                    <div class=\"epapers\">\n                                        <a aria-label=\"Gå til www.avisagaula.no sin eAvis aviskiosk\" class=\"epapers-link\" href=\"https://www.avisagaula.no/vis/aviskiosk\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7049/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8217/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4897/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20092/teasers/small.jpg\">\n                                            <div class=\"epapers-text\">\n                                                <span class=\"epapers-label\">ny!</span>\n                                                <p class=\"epapers-title\">eAviser fra hele landet</p>\n                                            </div>\n                                        </img></img></img></img></a>\n                                    </div>\n                            </div>\n                    </div>\n                    <div class=\"column column4\">\n                        <div class=\"amedia-abomenu\">\n                            <ul>\n                                <h2>Abonnement</h2>\n                                    <li><a href=\"//www.avisagaula.no/abo/\">Min Side</a>\n                                    <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n                                    <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n                                    <li><a href=\"//www.avisagaula.no/vis/info/qa\">Ofte stilte spørsmål</a>\n                            </li></li></li></li></ul>\n                        </div>\n                            <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n                              <span class=\"ung1520-tag\">NYHET</span>\n                              <div class=\"ung1520-text\">\n                                <div>\n                                  <h2 class=\"ung1520-title\">UNG 15-20</h2>\n                                  <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n                                </div>\n                                <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n                                  <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                  <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                </svg>\n                              </div>\n                            </a>\n                            <div class=\"plussaltmenu lp_plussalt\">\n                                <svg class=\"plussalt-logo\" id=\"plussalt-header-logo\" viewBox=\"0 0 200 145\" xmlns=\"http://www.w3.org/2000/svg\">\n                                   <g clip-path=\"url(#clip0)\">\n                                      <path d=\"M195.253 144.999H25.1103c-2.6202 0-4.7468-2.123-4.7468-4.739V66.163h9.4936v69.358H190.516V29.5884H65.809v-9.4777h129.454c2.62 0 4.746 2.123 4.746 4.7388V140.251c-.009 2.625-2.136 4.748-4.756 4.748z\" />\n                                      <path d=\"M99.7579 64.3737v50.0523H88.0334v-6.767c-1.576 2.511-3.8164 4.473-6.7215 5.904-2.905 1.431-5.829 2.152-8.772 2.152-3.8069 0-7.2815-.702-10.4334-2.095-3.1613-1.393-5.867-3.308-8.1264-5.743-2.2595-2.436-4.0158-5.223-5.2689-8.3788-1.2532-3.1466-1.8797-6.5112-1.8797-10.0937 0-3.5068.6265-6.8525 1.8797-10.0465 1.2531-3.1845 3.0094-5.9994 5.2689-8.4257 2.2594-2.4358 4.9651-4.3503 8.1264-5.7435 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<span>ALT</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 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      <a class=\"content\" href=\"https://www.direktesport.no?amedia_referrer=www.avisagaula.no\">\n                                    <span>Direktesport</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 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</amedia-menu-container>\n    </nav>\n</header>\n\n\n\n      <!-- AMEDIA-COMPONENT-END -->\n        \n\n\n\n        <div class=\"maelstrom-wrapper\">\n            \n            \n            \n\n            \n\n            <main id=\"main-content-begin\">\n                  \n      <!-- AMEDIA-COMPONENT-START -->\n      \n<link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/bazaar.css\" rel=\"stylesheet\" /><link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/adeffects.css\" rel=\"stylesheet\" />\n      <bazaar-config />\n\n<article class=\"bravo-theme story article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story okonomi   \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n  <meta content=\"story\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"free\" 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tabindex=\"0\">Dagligvare</a></brick-tag-v0>\n      </li>\n    </ul>\n    \n    <div class=\"title-wrap brick-c-eWHWbH\">\n      <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n        \n        Lavpriskjeden økte julepriser med over 50 prosent\n      </h1>\n    </div>\n  \n\n    <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:2195 / 1646;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp.\" data-fetch-priority=\"high\" data-height=\"1646\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w\" data-width=\"2195\" is-rendered=\"is-rendered\"><img alt=\"Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp.\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"1646\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w\" style=\"--brick-image-ratio: 2195 / 1646;\" width=\"2195\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.</span>\n      <span class=\"image-photographer\">Foto: Nettavisen</span>\n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n        \n  <address aria-label=\"Journalister\" class=\"article-meta-byline brick-c-gsyPiU story-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n    <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><a aria-label=\"Kontakt Erik Molland\" class=\"article-byline-author\" href=\"/vis/journalist/erik.molland@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Erik Molland</span>\n    </a> og <a aria-label=\"Kontakt Halvor Ripegutu\" class=\"article-byline-author\" href=\"/vis/journalist/halvor.ripegutu@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Halvor Ripegutu</span>\n    </a>\n  </address>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-19T07:06:04.000Z\" data-display-date=\"19.12.25 08:06\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-19T07:06:04.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>19.12.25 08:06</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-18T16:30:42.000+0100\" data-display-date=\"18.12.25 16:30\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-18T16:30:42.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>18.12.25 16:30</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Lavpriskjeden økte julepriser med over 50 prosent\" data-url=\"https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n    <div class=\"lead-text-wrap brick-c-bRpTKa\">\n      <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n          \n          De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.\n      </p>\n    </div>\n  \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\"> <span class=\"owner-publication\">(<a href=\"https://www.nettavisen.no\">Nettavisen</a>)</span> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p><amedia-placeholder index=\"1\" wordcount=\"32\" /><p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p><amedia-placeholder index=\"2\" wordcount=\"46\" /><p><b>Les også: <span><a href=\"https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301\" rel=\"Follow\">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p><amedia-placeholder index=\"3\" wordcount=\"56\" /><p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p><amedia-placeholder index=\"4\" wordcount=\"76\" /><p>Så gjorde Extra en ganske annen vri.</p><amedia-placeholder index=\"5\" wordcount=\"83\" /><p><i>Sett denne? Saken fortsetter under.</i></p><div class=\"btp-wrapper article--c-jzjLyE\"><brick-teaser-player-v1 brick-component=\"brick-teaser-player\" class=\"brick-c-dyRJkP\" data-aspect-ratio=\"1080:1920\" data-media-id=\"5f807ec7-6759-427c-a5c2-2acfeef1bf3d\" data-next-acp-id=\"5-156-137049\" data-next-duration=\"24\" data-next-permalink=\"https://www.avisagaula.no/her-stikker-tyven-av-med-bilen-til-mats-18/v/5-156-137049\" data-next-poster-url=\"https://g.acdn.no/obscura/API/image/r1/ece5/a/1766062597000/gaul/2025/12/18/13/v-i-743c84ac-38eb-40b2-ac12-061f3819195f-1.jpg\" data-next-premium=\"false\" data-next-title=\"Her stikker tyven av med bilen til Mats (18)\" data-player-id=\"436c5274-afb2-4e8e-a06c-fa23fe0da4b3\" data-teasertitle=\"true\" data-title=\"Priskrig på populær julevare\" is-rendered=\"is-rendered\"><brick-player aspectratio=\"1080:1920\" autoplay=\"false\" mediaid=\"5f807ec7-6759-427c-a5c2-2acfeef1bf3d\" muted=\"true\" playerid=\"436c5274-afb2-4e8e-a06c-fa23fe0da4b3\" teasertitle=\"true\" title=\"Priskrig på populær julevare\" />\n    \n  <article class=\"brick-teaser-player-overlay\" data-recommend-overlay=\"data-recommend-overlay\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <span class=\"sro brick-c-fgNmNC\">Vil du se neste video?</span>\n    <div class=\"buttons\"><brick-button-v9 class=\"close\" data-adp-clickvalue=\"close\" data-aria-label=\"Lukk dialogen data-adp-clicklabel=\" data-icon-id=\"close\" data-icontext=\"Lukk dialogen\" data-size=\"small\" video-recommend\"=\"video-recommend\"\" /></div>\n    <meta content=\"teaser\" itemprop=\"adpType\" />\n    <meta content=\"5-156-137049\" itemprop=\"identifier\" />\n    <meta content=\"https://www.avisagaula.no/her-stikker-tyven-av-med-bilen-til-mats-18/v/5-156-137049\" itemprop=\"url\" />\n    <meta content=\"free\" itemprop=\"contentModel\" />\n    <meta content=\"Her stikker tyven av med bilen til Mats (18)\" itemprop=\"headline\" />\n    <meta content=\"video-recommend\" itemprop=\"productFeature\" />\n    <a class=\"recommend-poster\" data-adp-clicklabel=\"video-recommend\" data-adp-clickvalue=\"poster\" href=\"https://www.avisagaula.no/her-stikker-tyven-av-med-bilen-til-mats-18/v/5-156-137049\">\n      <div class=\"image-column\"><brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"200\" data-loading=\"lazy\" data-src=\"//g.acdn.no/api/reflex/v1/image/resize/200_200/https://g.acdn.no/obscura/API/image/r1/ece5/a/1766062597000/gaul/2025/12/18/13/v-i-743c84ac-38eb-40b2-ac12-061f3819195f-1.jpg\" data-width=\"200\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"200\" loading=\"lazy\" src=\"//g.acdn.no/api/reflex/v1/image/resize/200_200/https://g.acdn.no/obscura/API/image/r1/ece5/a/1766062597000/gaul/2025/12/18/13/v-i-743c84ac-38eb-40b2-ac12-061f3819195f-1.jpg\" style=\"--brick-image-ratio: 200 / 200;\" width=\"200\" /></brick-image-v6></div>\n      <div class=\"text-column\"><h3>Her stikker tyven av med bilen til Mats (18)</h3><span class=\"duration\">0:24</span></div>\n    </a>\n    <div class=\"buttons\"><brick-button-v9 class=\"replay\" data-adp-clickvalue=\"replay\" data-aria-label=\"Lukk dialogen og spill av video data-adp-clicklabel=\" data-icon-id=\"replay\" data-icontext=\"Lukk dialogen og spill av video\" data-size=\"small\" video-recommend\"=\"video-recommend\"\" /></div>\n  </article></brick-teaser-player-v1> </div><h2>Extra økte prisene opp mot 68 prosent</h2><p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p><amedia-placeholder index=\"6\" wordcount=\"139\" /><p>Her er et par eksempler:</p><ul>  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <text-explainer class=\"text-explainer brick-c-AKVdz\" data-explanation=\"&lt;p&gt;Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker&lt;/p&gt;\" data-title=\"tilsvarende kaffe\" />. Hos de to andre er prisen 44,90.</li>  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>  </ul>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-datawrapper\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"smartembed\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-datawrapper\" itemprop=\"name\" />\n        <meta content=\"https://datawrapper.dwcdn.net/axVq0/1/\" itemprop=\"url\" />\n        \n  \n  <iframe class=\"smartembed-iframe\" id=\"mnemonic-iframe-fe47c0b5-5839-4ad5-b11d-872c26ebfd5a\" src=\"https://smartembeddatawrapper.getbagera.no/api/mnemonic/v2/render-iframe/?url=https%3A%2F%2Fdatawrapper.dwcdn.net%2FaxVq0%2F1%2F&amp;publication=www.avisagaula.no&amp;id=smartembed-datawrapper\" title=\"Embedded content\" />\n  \n  \n    </amedia-smartembed>\n<p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p><amedia-placeholder index=\"7\" wordcount=\"180\" /><p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p><amedia-placeholder index=\"8\" wordcount=\"194\" /><p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:3375 / 2531;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"forbrukerøkonom Kornelia Minsaas\" data-fetch-priority=\"low\" data-height=\"2531\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w\" data-width=\"3375\" is-rendered=\"is-rendered\"><img alt=\"forbrukerøkonom Kornelia Minsaas\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"2531\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w\" style=\"--brick-image-ratio: 3375 / 2531;\" width=\"3375\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>SKUFFET: Forbrukerøkonom Kornelia Minsaas.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <h2>Kan skade Extra</h2><p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p><amedia-placeholder index=\"9\" wordcount=\"263\" /><p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p><amedia-placeholder index=\"10\" wordcount=\"283\" /><p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p><amedia-placeholder index=\"11\" wordcount=\"347\" /><p><b>Les også: <span><a href=\"https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010\" rel=\"Follow\">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p><amedia-placeholder index=\"12\" wordcount=\"359\" /><p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p><amedia-placeholder index=\"13\" wordcount=\"374\" /><p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:6022 / 4017;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.\" data-fetch-priority=\"low\" data-height=\"4017\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w\" data-width=\"6022\" is-rendered=\"is-rendered\"><img alt=\"EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"4017\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w\" style=\"--brick-image-ratio: 6022 / 4017;\" width=\"6022\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.</span>\n      <span class=\"image-photographer\">Foto: Jonatan A. Quintero (Høyskolen Kristiania)</span>\n    </div>\n  </div>\n   </div> \n  <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p><amedia-placeholder index=\"14\" wordcount=\"409\" /><p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-poll_v_\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-poll_v_\" itemprop=\"name\" />\n        <meta content=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316\" itemprop=\"url\" />\n        \n<graff-enkel-poll data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"71316\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.avisagaula.no\" />\n\n    </amedia-smartembed>\n<h2>Setter ned igjen</h2><p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p><amedia-placeholder index=\"15\" wordcount=\"475\" /><p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p>\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom article-okonomi-section\">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Dagligvare\" data-link=\"/tag/dagligvare\" data-size=\"small\" data-text=\"Dagligvare\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Dagligvare\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/dagligvare\" role=\"link\" tabindex=\"0\">Dagligvare</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Extra\" data-link=\"/tag/extra\" data-size=\"small\" data-text=\"Extra\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Extra\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/extra\" role=\"link\" tabindex=\"0\">Extra</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Kiwi\" data-link=\"/tag/kiwi\" data-size=\"small\" data-text=\"Kiwi\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Kiwi\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/kiwi\" role=\"link\" tabindex=\"0\">Kiwi</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Rema 1000\" data-link=\"/tag/rema-1000\" data-size=\"small\" data-text=\"Rema 1000\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Rema 1000\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/rema-1000\" role=\"link\" tabindex=\"0\">Rema 1000</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 5: Priskrig\" data-link=\"/tag/priskrig\" data-size=\"small\" data-text=\"Priskrig\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 5: Priskrig\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/priskrig\" role=\"link\" tabindex=\"0\">Priskrig</a></brick-tag-v0>\n      </li>\n    </ul>\n  \n      <!-- Commercial label bottom -->\n      \n      <!-- Call to action button for Meninger/Opinion -->\n       <div class=\"facebook-like-box lp_facebooklikebox brick-c-jQDFHJ\">\n  <div id=\"fb-root\" />\n  \n\n  <div class=\"fb-page\" data-hide-cover=\"false\" data-hide-cta=\"true\" data-href=\"https://www.facebook.com/avisagaula\" data-lazy=\"true\" data-show-facepile=\"false\" data-width=\"380\" />\n</div>\n\n    </div>\n    \n  </div>\n</article>\n\n      <!-- AMEDIA-COMPONENT-END -->\n                  \n                  <footer class=\"maelstrom-article-footer\">\n\n        <div class=\"footer-items\">\n        <amedia-show-topic-dialog topics=\"dagligvare,extra,kiwi,rema-1000,priskrig\" />\n        <div class=\"am-moreArticlesHeader maelstrom-more-articles\">\n\t<div class=\"am-moreArticlesHeader-heading heading\">\n\t\t<h2>Flere saker</h2>\n\t</div>\n\t<div class=\"am-moreArticlesHeader-linkout am-color--brandMonoInverted frontpage-link-wrapper\">\n\t\t<a class=\"am-btn am-btn--basic lp_tofrontpage am-newspaper-color frontpage-link-button\" href=\"/\">Gå til forsiden</a>\n\t</div>\n</div>\n        \n      <!-- AMEDIA-COMPONENT-START -->\n      \n    <!--googleoff: all-->\n    <div class=\"relatedContentContainer adp-inscreen lp_related\">\n      <brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-128313\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"10\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:53;\n        --_teaser-title-length-percentage:1.89;\n        --_teaser-long-word:14.29\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"paywall\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-128313\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-bDwFbz \" href=\"/hva-om-jeg-ikke-hadde-begynt-med-varonna-den-dagen/f/5-156-128313\" itemprop=\"url\">\n          \n    <figure class=\"teaser_image  brick-c-eobCFi brick-c-eobCFi-iVVbNj-aoiBeta-false brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\" data-theme=\"bravo\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper\" style=\"--_image-padding-top:66%;  \">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"4000\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/10/23/17/Olav%252BSkarsem%252B%25252824%252529.JPG\" data-srcsize=\"480\" data-width=\"6000\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4000\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/10/23/17/Olav%252BSkarsem%252B%25252824%252529.JPG\" style=\"--brick-image-ratio: 6000 / 4000;\" width=\"6000\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp\" data-theme=\"bravo\">\n        \n      </div>\n      </div>\n    </figure>\n    \n          \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">«Hva om jeg ikke hadde begynt med våronna den dagen?»</span></span>\n    </span></h2>\n    </div>\n\n          <div class=\"brick-c-cOeLAK\">\n  <brick-pillbox-v9 brick-component=\"brick-pillbox\" class=\"brick-c-sMfaf\" is-rendered=\"is-rendered\">\n  \n  \n  \n  </brick-pillbox-v9>\n  <brick-pill-v9 brick-component=\"brick-pill\" class=\"brick-c-eLBxb\" data-filled=\"false\" data-skin=\"none\" data-version=\"plus\" is-rendered=\"is-rendered\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter.\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-i8dgti17opq\" role=\"graphics-symbol\">\n    <title id=\"title-i8dgti17opq\" style=\"display: inline;\">Artikkelen er for abonnenter.</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></brick-pill-v9> \n</div>\n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><div><bazaar-ad labeled=\"true\" position=\"artikkelboard\" /></div><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-137020\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"16\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:89;\n        --_teaser-title-length-percentage:1.12;\n        --_teaser-long-word:10.00\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"paywall\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-137020\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-bDwFbz \" href=\"/bilen-til-mats-18-ble-stjalet-sa-fikk-han-en-telefon-jeg-fikk-oyekontakt-med-tyven/s/5-156-137020\" itemprop=\"url\">\n          \n    <figure class=\"teaser_image  brick-c-eobCFi brick-c-eobCFi-iVVbNj-aoiBeta-false brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\" data-theme=\"bravo\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper\" style=\"--_image-padding-top:68%;  \">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"600\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/12/18/17/Skjermbilde%252B2025-12-18%252Bkl.%252B17.10.39.png\" data-srcsize=\"480\" data-width=\"880\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"600\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/12/18/17/Skjermbilde%252B2025-12-18%252Bkl.%252B17.10.39.png\" style=\"--brick-image-ratio: 880 / 600;\" width=\"880\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp\" data-theme=\"bravo\">\n        \n      </div>\n      </div>\n    </figure>\n    \n          \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Bilen til Mats (18) ble stjålet. Så fikk han en telefon: –⁠ Jeg fikk øyekontakt med tyven</span></span>\n    </span></h2>\n    </div>\n\n          <div class=\"brick-c-cOeLAK\">\n  <brick-pillbox-v9 brick-component=\"brick-pillbox\" class=\"brick-c-sMfaf\" is-rendered=\"is-rendered\">\n  \n  \n  \n  </brick-pillbox-v9>\n  <brick-pill-v9 brick-component=\"brick-pill\" class=\"brick-c-eLBxb\" data-filled=\"false\" data-skin=\"none\" data-version=\"plus\" is-rendered=\"is-rendered\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter.\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-w1omcj028h\" role=\"graphics-symbol\">\n    <title id=\"title-w1omcj028h\" style=\"display: inline;\">Artikkelen er for abonnenter.</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></brick-pill-v9> \n</div>\n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-136932\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo    \n        brick-c-jCKIaL brick-c-jCKIaL-fOXMpJ-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"8\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserNoImageInsetM); --_teaser-padding-l:var(--brick-space-teaserNoImageInsetL); \n        --_teaser-title-length:46;\n        --_teaser-title-length-percentage:2.17;\n        --_teaser-long-word:12.50\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-136932\" itemprop=\"identifier\" />\n  \n  \n  \n         \n    <a class=\"teaser_body    brick-c-iBjjhR brick-c-iBjjhR-kokJzM-theme-bravo brick-c-iBjjhR-hvnomK-marker-false brick-c-iBjjhR-kjsvMT-cv  \" href=\"/melding-om-stjalet-kjoretoy-leter-etter-bilen/s/5-156-136932\" itemprop=\"url\">\n          \n      <div class=\"title_container brick-c-igdZZU brick-c-bVcFwu\">\n        <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Melding om stjålet kjøretøy - leter etter bilen</span></span>\n    </span></h2>\n      </div>\n      \n      \n    </a>\n    \n    \n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-136929\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo    \n        brick-c-jCKIaL brick-c-jCKIaL-fOXMpJ-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"11\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserNoImageInsetM); --_teaser-padding-l:var(--brick-space-teaserNoImageInsetL); \n        --_teaser-title-length:51;\n        --_teaser-title-length-percentage:1.96;\n        --_teaser-long-word:16.67\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-136929\" itemprop=\"identifier\" />\n  \n  \n  \n         \n    <a class=\"teaser_body    brick-c-iBjjhR brick-c-iBjjhR-kokJzM-theme-bravo brick-c-iBjjhR-hvnomK-marker-false brick-c-iBjjhR-kjsvMT-cv  \" href=\"/utsatt-for-vold-da-han-gikk-av-bussen/s/5-156-136929\" itemprop=\"url\">\n          \n      <div class=\"title_container brick-c-igdZZU brick-c-bVcFwu\">\n        <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Skal ha blitt utsatt for vold da han gikk av bussen</span></span>\n    </span></h2>\n      </div>\n      \n      \n    </a>\n    \n    \n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-130728\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"13\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:77;\n        --_teaser-title-length-percentage:1.30;\n        --_teaser-long-word:9.09\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"paywall\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-130728\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-bDwFbz \" href=\"/julekulene-svingte-fram-og-tilbake-og-vi-skjonte-ikke-hva-som-hadde-skjedd/f/5-156-130728\" itemprop=\"url\">\n          \n    <figure class=\"teaser_image  brick-c-eobCFi brick-c-eobCFi-iVVbNj-aoiBeta-false brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\" data-theme=\"bravo\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper\" style=\"--_image-padding-top:66%;  \">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"4000\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/11/10/14/Kristoffer%252BNordvik%252BR%2525C3%2525B8nning%252B%2525286%252529.JPG\" data-srcsize=\"480\" data-width=\"6000\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4000\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/11/10/14/Kristoffer%252BNordvik%252BR%2525C3%2525B8nning%252B%2525286%252529.JPG\" style=\"--brick-image-ratio: 6000 / 4000;\" width=\"6000\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp\" data-theme=\"bravo\">\n        \n      </div>\n      </div>\n    </figure>\n    \n          \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">«Julekulene svingte fram og tilbake, og vi skjønte ikke hva som hadde skjedd»</span></span>\n    </span></h2>\n    </div>\n\n          <div class=\"brick-c-cOeLAK\">\n  <brick-pillbox-v9 brick-component=\"brick-pillbox\" class=\"brick-c-sMfaf\" is-rendered=\"is-rendered\">\n  \n  \n  \n  </brick-pillbox-v9>\n  <brick-pill-v9 brick-component=\"brick-pill\" class=\"brick-c-eLBxb\" data-filled=\"false\" data-skin=\"none\" data-version=\"plus\" is-rendered=\"is-rendered\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter.\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-ikxbaa373pd\" 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   "source_updated_at" : "2025-12-18 15:30:42",
   "summary" : "De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.",
   "tags" : null,
   "title" : "Lavpriskjeden økte julepriser med over 50 prosent",
   "twitter_title" : null,
   "version" : 2
}
Version 1 2025-12-18 20:27:29
Lavpriskjeden økte julepriser med over 50 prosent
NEW PLUS
Author: Erik Molland Published: 2025-12-18 15:30:42 Updated: 2025-12-18 15:30:42
📝 Summary

De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.

📄 Full Content (3821 chars)

– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.

Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.

Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.

Så gjorde Extra en ganske annen vri.

Extra økte prisene opp mot 68 prosent

En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.

Her er et par eksempler:

  • Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for tilsvarende kaffe. Hos de to andre er prisen 44,90.
  • Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,
  • En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.

Smartembed for https://datawrapper.dwcdn.net/axVq0/1/

Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.

Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.

– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.

Kan skade Extra

Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.

– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.

– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.

Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.

– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.

Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.

– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.

Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316

Setter ned igjen

Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.

– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.

Priskrig på populær julevare

🖼️ Image
Lavpriskjeden økte julepriser med over 50 prosent
URL: http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_1648.jpg
🔍 All Metadata (JSON) 
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   "raw_feed_item" : "<item><title>Lavpriskjeden økte julepriser med over 50 prosent</title><link>https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164</link><description><![CDATA[De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.]]></description><pubDate>Thu, 18 Dec 2025 16:30:42 +0100</pubDate><api:modifiedDate>Thu, 18 Dec 2025 19:34:46 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\"false\">5-95-2788164</guid><dc:creator>Erik Molland</dc:creator><dc:creator>Halvor Ripegutu</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\n <p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p>\n <p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p>\n <p><b>Les også: <span><a rel=\"Follow\" href=\"https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301\">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p>\n <p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p>\n <p>Så gjorde Extra en ganske annen vri.</p>\n <h2>Extra økte prisene opp mot 68 prosent</h2>\n <p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p>\n <p>Her er et par eksempler:</p>\n <ul>\n  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <span data-text-explainer=\"Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker\">tilsvarende kaffe</span>. Hos de to andre er prisen 44,90.</li>\n  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>\n  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>\n </ul>\n <p><amedia-embed inlineid=\"83d333af9a38fad5\">\n   <a href=\"https://datawrapper.dwcdn.net/axVq0/1/\">Smartembed for https://datawrapper.dwcdn.net/axVq0/1/</a>\n  </amedia-embed></p>\n <p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p>\n <p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p>\n <p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788314\" inlineid=\"_41d12689-d25b-46bf-a832-8e51b990b38a\">\n   <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071432000/nett/2025/12/18/16/IMG_7044.jpg\">\n  </amedia-embed></p>\n <h2>Kan skade Extra</h2>\n <p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p>\n <p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p>\n <p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p>\n <p><b>Les også: <span><a rel=\"Follow\" href=\"https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010\">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p>\n <p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p>\n <p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>\n <p><amedia-embed id=\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788320\" inlineid=\"_487ee52e-490e-429e-af1c-bfe105962813\">\n   <img align=\"undefined\" alt=\"\" src=\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071601000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\">\n  </amedia-embed></p>\n <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p>\n <p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>\n <p><amedia-embed inlineid=\"8b4f821aa421b22a\">\n   <a href=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316</a>\n  </amedia-embed></p>\n <h2>Setter ned igjen</h2>\n <p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p>\n <p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. 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Så satte Extra opp prisene.]]></api:description><api:credit><![CDATA[Nettavisen]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:description><![CDATA[EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero/Høyskolen Kristiania]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\" /><api:description><![CDATA[forbrukerøkonom Kornelia Minsaas]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\" /><api:description><![CDATA[DYRT: Coop Extra får kritikk for prisen på løk fra New Zealand.]]></api:description><api:credit><![CDATA[Lena-Christin Kalle (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\" /><api:description><![CDATA[Ny Coop-butikke på Storelva på Kvaløya åonet.]]></api:description><api:credit><![CDATA[Yngve Olsen]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\" /><api:description><![CDATA[SKUFFET: Forbrukerøkonom Kornelia Minsaas.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\"75000\" type=\"image/jpeg\" url=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:multimediaGroup type=\"image\"><api:multimedia filename=\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\" /><api:description><![CDATA[EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.]]></api:description><api:credit><![CDATA[Jonatan A. 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📰 Original Feed Item XML 
<item><title>Lavpriskjeden økte julepriser med over 50 prosent</title><link>https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164</link><description><![CDATA[De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.]]></description><pubDate>Thu, 18 Dec 2025 16:30:42 +0100</pubDate><api:modifiedDate>Thu, 18 Dec 2025 19:34:46 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink="false">5-95-2788164</guid><dc:creator>Erik Molland</dc:creator><dc:creator>Halvor Ripegutu</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>
 <p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p>
 <p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p>
 <p><b>Les også: <span><a rel="Follow" href="https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p>
 <p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p>
 <p>Så gjorde Extra en ganske annen vri.</p>
 <h2>Extra økte prisene opp mot 68 prosent</h2>
 <p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p>
 <p>Her er et par eksempler:</p>
 <ul>
  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <span data-text-explainer="Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker">tilsvarende kaffe</span>. Hos de to andre er prisen 44,90.</li>
  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>
  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>
 </ul>
 <p><amedia-embed inlineid="83d333af9a38fad5">
   <a href="https://datawrapper.dwcdn.net/axVq0/1/">Smartembed for https://datawrapper.dwcdn.net/axVq0/1/</a>
  </amedia-embed></p>
 <p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p>
 <p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p>
 <p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788314" inlineid="_41d12689-d25b-46bf-a832-8e51b990b38a">
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 <h2>Kan skade Extra</h2>
 <p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p>
 <p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p>
 <p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p>
 <p><b>Les også: <span><a rel="Follow" href="https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p>
 <p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p>
 <p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788320" inlineid="_487ee52e-490e-429e-af1c-bfe105962813">
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  </amedia-embed></p>
 <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p>
 <p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>
 <p><amedia-embed inlineid="8b4f821aa421b22a">
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 <h2>Setter ned igjen</h2>
 <p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p>
 <p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p>
 <p><amedia-embed id="http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2786066" inlineid="_8f4e7366-dfd4-49d7-b3f2-70cacd569333">
   <a href="/5-95-2786066" target="_self">Priskrig på populær julevare</a>
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</div>]]></api:body><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_1648.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_1648.jpg" /><api:description><![CDATA[JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.]]></api:description><api:credit><![CDATA[Nettavisen]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:description><![CDATA[EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero/Høyskolen Kristiania]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg" /><api:description><![CDATA[forbrukerøkonom Kornelia Minsaas]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin" /><api:description><![CDATA[DYRT: Coop Extra får kritikk for prisen på løk fra New Zealand.]]></api:description><api:credit><![CDATA[Lena-Christin Kalle (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg" /><api:description><![CDATA[Ny Coop-butikke på Storelva på Kvaløya åonet.]]></api:description><api:credit><![CDATA[Yngve Olsen]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg" /><api:description><![CDATA[SKUFFET: Forbrukerøkonom Kornelia Minsaas.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length="75000" type="image/jpeg" url="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:multimediaGroup type="image"><api:multimedia filename="http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg" /><api:description><![CDATA[EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero (Høyskolen Kristiania)]]></api:credit></api:multimediaGroup></item>
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        Lavpriskjeden økte julepriser med over 50 prosent
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp." data-fetch-priority="high" data-height="1646" data-loading="eager" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w" data-width="2195" is-rendered="is-rendered"><img alt="Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp." class="brick-c-cFOWSL" fetchpriority="high" height="1646" loading="eager" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w" style="--brick-image-ratio: 2195 / 1646;" width="2195" /></brick-image-v5>
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      <span>JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.</span>
      <span class="image-photographer">Foto: Nettavisen</span>
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    <span aria-hidden="true" class="article-byline-prefix">Av </span><a aria-label="Kontakt Erik Molland" class="article-byline-author" href="/vis/journalist/erik.molland@nettavisen.no" itemprop="url" rel="author">
   

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  <span class="article-byline-name" itemprop="name">Halvor Ripegutu</span>
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       <div class="brick-c-cpKPuu article-body"> <span class="owner-publication">(<a href="https://www.nettavisen.no">Nettavisen</a>)</span> <amedia-placeholder index="0" wordcount="0" /><p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p><amedia-placeholder index="1" wordcount="32" /><p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p><amedia-placeholder index="2" wordcount="46" /><p><b>Les også: <span><a href="https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301" rel="Follow">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p><amedia-placeholder index="3" wordcount="56" /><p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p><amedia-placeholder index="4" wordcount="76" /><p>Så gjorde Extra en ganske annen vri.</p><amedia-placeholder index="5" wordcount="83" /><h2>Extra økte prisene opp mot 68 prosent</h2><p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p><amedia-placeholder index="6" wordcount="134" /><p>Her er et par eksempler:</p><ul>  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <text-explainer class="text-explainer brick-c-AKVdz" data-explanation="&lt;p&gt;Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker&lt;/p&gt;" data-title="tilsvarende kaffe" />. Hos de to andre er prisen 44,90.</li>  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>  </ul>
    
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<p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p><amedia-placeholder index="7" wordcount="175" /><p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p><amedia-placeholder index="8" wordcount="189" /><p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="forbrukerøkonom Kornelia Minsaas" data-fetch-priority="low" data-height="2531" data-loading="lazy" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w" data-width="3375" is-rendered="is-rendered"><img alt="forbrukerøkonom Kornelia Minsaas" class="brick-c-cFOWSL" fetchpriority="low" height="2531" loading="lazy" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w" style="--brick-image-ratio: 3375 / 2531;" width="3375" /></brick-image-v5>
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      <span>SKUFFET: Forbrukerøkonom Kornelia Minsaas.</span>
      <span class="image-photographer">Foto: Erik Molland (Nettavisen)</span>
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  <h2>Kan skade Extra</h2><p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p><amedia-placeholder index="9" wordcount="258" /><p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p><amedia-placeholder index="10" wordcount="278" /><p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p><amedia-placeholder index="11" wordcount="342" /><p><b>Les også: <span><a href="https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010" rel="Follow">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p><amedia-placeholder index="12" wordcount="354" /><p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p><amedia-placeholder index="13" wordcount="369" /><p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>
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   <brick-image-v5 brick-component="brick-image" class="brick-c-dKCgrw" data-alt-text="EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til." data-fetch-priority="low" data-height="4017" data-loading="lazy" data-sizes="(max-width: 500px) 90vw, 980px" data-src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40" data-srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w" data-width="6022" is-rendered="is-rendered"><img alt="EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til." class="brick-c-cFOWSL" fetchpriority="low" height="4017" loading="lazy" sizes="(max-width: 500px) 90vw, 980px" src="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40" srcset="https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w" style="--brick-image-ratio: 6022 / 4017;" width="6022" /></brick-image-v5>
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      <span>EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.</span>
      <span class="image-photographer">Foto: Jonatan A. Quintero (Høyskolen Kristiania)</span>
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  <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p><amedia-placeholder index="14" wordcount="404" /><p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>
    
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<h2>Setter ned igjen</h2><p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p><amedia-placeholder index="15" wordcount="470" /><p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p><div class="btp-wrapper article--c-jzjLyE"><brick-teaser-player-v1 brick-component="brick-teaser-player" class="brick-c-dyRJkP" data-aspect-ratio="1080:1920" data-media-id="5f807ec7-6759-427c-a5c2-2acfeef1bf3d" data-next-acp-id="5-156-131761" data-next-duration="50" data-next-permalink="https://www.avisagaula.no/victoria-35-ville-prove-noe-nytt-tilbudet-virker-populart/v/5-156-131761" data-next-poster-url="https://g.acdn.no/obscura/API/image/r1/ece5/a/1764069741000/gaul/2025/11/25/12/5.jpg" data-next-premium="false" data-next-title="Victoria (35) ville prøve noe nytt: – Tilbudet virker populært" data-player-id="436c5274-afb2-4e8e-a06c-fa23fe0da4b3" data-teasertitle="true" data-title="Priskrig på populær julevare" is-rendered="is-rendered"><brick-player aspectratio="1080:1920" autoplay="false" mediaid="5f807ec7-6759-427c-a5c2-2acfeef1bf3d" muted="true" playerid="436c5274-afb2-4e8e-a06c-fa23fe0da4b3" teasertitle="true" title="Priskrig på populær julevare" />
    
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   "author" : "Erik Molland",
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   "content" : "– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.\n\nExtra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.\n\nTradisjonelt har kjedene sagt at priskrig\\-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.\n\nSå gjorde Extra en ganske annen vri.\n\n## Extra økte prisene opp mot 68 prosent\n\nEn test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.\n\nHer er et par eksempler:\n\n- Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for tilsvarende kaffe. Hos de to andre er prisen 44,90.\n- Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,\n- En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.\n\nSmartembed for https://datawrapper.dwcdn.net/axVq0/1/\n\nNettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.\n\nMinsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.\n\n– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.\n\n## Kan skade Extra\n\nKarl\\-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.\n\n– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.\n\n– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.\n\nHan mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.\n\n– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.\n\nMinsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.\n\n– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.\n\nSmartembed for https://www.nettavisen.no/api/graff/v1/component/enkel\\-poll?id=71316\n\n## Setter ned igjen\n\nKommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.\n\n– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop\\-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.\n\nPriskrig på populær julevare",
   "created_at" : "2025-12-18 20:27:29",
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   "metadata" : "{\"og\":{},\"raw_feed_item\":\"<item><title>Lavpriskjeden økte julepriser med over 50 prosent</title><link>https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164</link><description><![CDATA[De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.]]></description><pubDate>Thu, 18 Dec 2025 16:30:42 +0100</pubDate><api:modifiedDate>Thu, 18 Dec 2025 19:34:46 +0100</api:modifiedDate><api:contentType>story</api:contentType><guid isPermaLink=\\\"false\\\">5-95-2788164</guid><dc:creator>Erik Molland</dc:creator><dc:creator>Halvor Ripegutu</dc:creator><api:subscription>false</api:subscription><api:body><![CDATA[<div>\\n <p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p>\\n <p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p>\\n <p><b>Les også: <span><a rel=\\\"Follow\\\" href=\\\"https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301\\\">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p>\\n <p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p>\\n <p>Så gjorde Extra en ganske annen vri.</p>\\n <h2>Extra økte prisene opp mot 68 prosent</h2>\\n <p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p>\\n <p>Her er et par eksempler:</p>\\n <ul>\\n  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <span data-text-explainer=\\\"Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker\\\">tilsvarende kaffe</span>. Hos de to andre er prisen 44,90.</li>\\n  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>\\n  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>\\n </ul>\\n <p><amedia-embed inlineid=\\\"83d333af9a38fad5\\\">\\n   <a href=\\\"https://datawrapper.dwcdn.net/axVq0/1/\\\">Smartembed for https://datawrapper.dwcdn.net/axVq0/1/</a>\\n  </amedia-embed></p>\\n <p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p>\\n <p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p>\\n <p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788314\\\" inlineid=\\\"_41d12689-d25b-46bf-a832-8e51b990b38a\\\">\\n   <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071432000/nett/2025/12/18/16/IMG_7044.jpg\\\">\\n  </amedia-embed></p>\\n <h2>Kan skade Extra</h2>\\n <p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p>\\n <p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p>\\n <p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p>\\n <p><b>Les også: <span><a rel=\\\"Follow\\\" href=\\\"https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010\\\">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p>\\n <p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p>\\n <p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2788320\\\" inlineid=\\\"_487ee52e-490e-429e-af1c-bfe105962813\\\">\\n   <img align=\\\"undefined\\\" alt=\\\"\\\" src=\\\"https://g.acdn.no/obscura/API/image/r1/ece5/978x1200r/1766071601000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\">\\n  </amedia-embed></p>\\n <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p>\\n <p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>\\n <p><amedia-embed inlineid=\\\"8b4f821aa421b22a\\\">\\n   <a href=\\\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316\\\">Smartembed for https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316</a>\\n  </amedia-embed></p>\\n <h2>Setter ned igjen</h2>\\n <p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p>\\n <p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p>\\n <p><amedia-embed id=\\\"http://services-acp.api.no/api/acpcomposer/v1.1/content/5-95-2786066\\\" inlineid=\\\"_8f4e7366-dfd4-49d7-b3f2-70cacd569333\\\">\\n   <a href=\\\"/5-95-2786066\\\" target=\\\"_self\\\">Priskrig på populær julevare</a>\\n  </amedia-embed></p>\\n</div>]]></api:body><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_1648.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_1648.jpg\\\" /><api:description><![CDATA[JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.]]></api:description><api:credit><![CDATA[Nettavisen]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:description><![CDATA[EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero/Høyskolen Kristiania]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:description><![CDATA[forbrukerøkonom Kornelia Minsaas]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_1949435%2BEXT%2BCoop%2BExtra%2BBislett.bin\\\" /><api:description><![CDATA[DYRT: Coop Extra får kritikk for prisen på løk fra New Zealand.]]></api:description><api:credit><![CDATA[Lena-Christin Kalle (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_736445_COOP_Extra_YO.jpg\\\" /><api:description><![CDATA[Ny Coop-butikke på Storelva på Kvaløya åonet.]]></api:description><api:credit><![CDATA[Yngve Olsen]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/IMG_7044.jpg\\\" /><api:description><![CDATA[SKUFFET: Forbrukerøkonom Kornelia Minsaas.]]></api:description><api:credit><![CDATA[Erik Molland (Nettavisen)]]></api:credit></api:multimediaGroup><enclosure length=\\\"75000\\\" type=\\\"image/jpeg\\\" url=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:multimediaGroup type=\\\"image\\\"><api:multimedia filename=\\\"http://g.api.no/obscura/API/image/r1/ece5/tr_1920x1332_l_f/1766086605867/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg\\\" /><api:description><![CDATA[EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.]]></api:description><api:credit><![CDATA[Jonatan A. Quintero (Høyskolen Kristiania)]]></api:credit></api:multimediaGroup></item>\"}",
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6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 34%; --random-y: 43%; --animation-duration: 8s; --animation-delay: -1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 45%; --random-y: 50%; --animation-duration: 14s; --animation-delay: -1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 25%; --random-y: 31%; --animation-duration: 8s; --animation-delay: -2s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 34%; --random-y: 81%; --animation-duration: 7s; --animation-delay: 1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 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0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 20%; --random-y: 22%; --animation-duration: 7s; --animation-delay: 1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 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fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 85%; --random-y: 81%; --animation-duration: 14s; --animation-delay: -3s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 14%; --random-y: 31%; --animation-duration: 6s; --animation-delay: 0s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 66%; --random-y: 18%; --animation-duration: 12s; --animation-delay: 2s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 44%; --random-y: 46%; --animation-duration: 7s; --animation-delay: 0s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 70%; --random-y: 67%; --animation-duration: 5s; --animation-delay: 2s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div><div aria-hidden=\"true\" class=\"star\" style=\"--star-color: #004C7E; --random-x: 62%; --random-y: 26%; --animation-duration: 12s; --animation-delay: 1s;\"><svg class=\"xmas-star\" fill=\"none\" height=\"12\" viewBox=\"0 0 12 12\" width=\"12\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M6 12C5.93097 12.0004 5.92963 11.8378 5.92963 11.8378C5.69309 7.35829 4.66146 6.31309 0.162162 6.06461C0.162162 6.06461 0 6.04909 0 6C0 5.95091 0.162162 5.94311 0.162162 5.94311C4.66375 5.71247 5.69414 4.66112 5.92999 0.162163C5.92999 0.162163 5.93102 -0.000309774 6 0C6.06884 0.000310064 6.06915 0.162163 6.06915 0.162163C6.30334 4.68058 7.33073 5.70179 11.8378 5.9326C11.8378 5.9326 12 5.93142 12 6C12 6.06858 11.8378 6.0674 11.8378 6.0674C7.33073 6.29821 6.30334 7.31942 6.06915 11.8378C6.06915 11.8378 6.06884 11.9996 6 12Z\" fill=\"currentColor\" />\n</svg></div>\n        <div class=\"amedia-branding-inner\">\n            <a aria-label=\"Gå til Avisa Gaula hovedside\" class=\"lp_logo logo\" href=\"/\" tabindex=\"0\">\n                <img alt=\"\" height=\"80\" loading=\"eager\" src=\"//assets.acdn.no/local/v3/publications/www.avisagaula.no/gfx/small-positive.svg\" tabindex=\"-1\" width=\"auto\">\n            </img></a>\n            <challenge-ad class=\"lp_challengetop\" data-positive=\"\" labeled=\"false\" position=\"challengetop\">\n            </challenge-ad>\n        </div>\n    </amedia-branding>\n    <nav aria-label=\"Hovedmeny\">\n        <div class=\"menubar-wrapper\">\n            <amedia-menubar class=\"menubar \">\n                <ul class=\"lp_toplinks\">\n                    <li><a href=\"/vis/info/tips-oss\">Tips oss</a></li>\n                    <li><a href=\"https://www.direktesport.no/\">Direktesport</a></li>\n                    <li><a href=\"https://www.avisagaula.no/vis/tema/kryssord\">Kryssord</a></li>\n                    <li><a href=\"https://www.avisagaula.no/vis/dodsannonser\">Dødsannonser</a></li>\n                    <li><a href=\"https://eavis.avisagaula.no\">Eavis</a></li>\n                    <li><a href=\"https://www.amediaannonse.no/vare-aviser/avisagaula\">Annonsering</a></li>\n                </ul>\n                    <amedia-include class=\"plussalt-button\" manifest=\"https://services.api.no/api/mozart/v1/plus-alt-module/manifest\" param-negative=\"\" param-site=\"www.avisagaula.no\" />\n                <amedia-menutrigger class=\" lp_menutrigger  bravo-menu \">\n                    <button aria-controls=\"amediamenu\" aria-expanded=\"false\" aria-label=\"Åpne hovedmeny\">\n                        <svg id=\"Layer_1\" version=\"1.1\" viewBox=\"-4 -4 60 34\" x=\"0px\" xmlns=\"http://www.w3.org/2000/svg\" y=\"0px\">\n                            <path d=\"M0,2.71H36c27.12,0,13.56,43.39-2.71,27.12L0,0\" />\n                            <path d=\"M0,16.27H36\" />\n                            <path d=\"M0,30.91H36c27.12,0,13.56-43.39-2.71-27.12L0,33.63\" />\n                        </svg>\n                        <span class=\"button-text\">Meny</span>\n                    </button>\n                </amedia-menutrigger>            </amedia-menubar>\n        </div>\n        <amedia-menu-container>\n            <div aria-hidden=\"true\" class=\"amedia-menu\" id=\"amediamenu\">\n                <div class=\"columns\">\n                    <div class=\"column column3\">\n                        \n                        \n                        <div class=\"searchbox\">\n                            <form action=\"/sok\" class=\"large\">\n                                <brick-input data-id=\"globalSearchField\" data-label-text=\"Søk i hele avisen\" data-name=\"query\" data-type=\"search\" data-value=\"\" />\n                                \n                                <brick-input data-type=\"submit\" data-value=\"Søk\" />\n                            </form>\n                        </div>                <h3 class=\"epaper-header\">Papiravisen</h3>\n                            <div class=\"epaper-list\">\n                                <div class=\"epaper epaper-current\">\n                                        <a class=\"epaper-link\" href=\"//eavis.avisagaula.no\">\n                                            <img alt=\"Gå til eAvis\" class=\"epaper-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisagaula/126/teasers/small.jpg\">\n                                            <div class=\"epaper-text\">\n                                                <p class=\"epaper-title\">Papiravisen (eAvis)</p>\n                                            </div>\n                                        </img></a>\n                                </div>\n                                    <div class=\"epapers\">\n                                        <a aria-label=\"Gå til www.avisagaula.no sin eAvis aviskiosk\" class=\"epapers-link\" href=\"https://www.avisagaula.no/vis/aviskiosk\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/rb_no/7049/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/ba_no/8216/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/avisanordland/4897/teasers/small.jpg\">\n                                                <img alt=\"eAvis aviskiosk bilde\" aria-hidden=\"true\" class=\"epapers-image\" loading=\"lazy\" src=\"//www.e-pages.dk/finnmarken/20092/teasers/small.jpg\">\n                                            <div class=\"epapers-text\">\n                                                <span class=\"epapers-label\">ny!</span>\n                                                <p class=\"epapers-title\">eAviser fra hele landet</p>\n                                            </div>\n                                        </img></img></img></img></a>\n                                    </div>\n                            </div>\n                    </div>\n                    <div class=\"column column4\">\n                        <div class=\"amedia-abomenu\">\n                            <ul>\n                                <h2>Abonnement</h2>\n                                    <li><a href=\"//www.avisagaula.no/abo/\">Min Side</a>\n                                    <li><a href=\"https://www.aid.no/aid/familie\">Del abonnementet: aID Familie</a>\n                                    <li><a href=\"https://www.plussalt.no\">Om +Alt-abonnementet</a>\n                                    <li><a href=\"//www.avisagaula.no/vis/info/qa\">Ofte stilte spørsmål</a>\n                            </li></li></li></li></ul>\n                        </div>\n                            <a class=\"ung1520-link\" href=\"/tilgang/ung-gratistilgang\">\n                              <span class=\"ung1520-tag\">NYHET</span>\n                              <div class=\"ung1520-text\">\n                                <div>\n                                  <h2 class=\"ung1520-title\">UNG 15-20</h2>\n                                  <p class=\"ung1520-paragraph\">Få gratis tilgang her</p>\n                                </div>\n                                <svg fill=\"none\" height=\"25\" viewBox=\"0 0 25 25\" width=\"25\" xmlns=\"http://www.w3.org/2000/svg\">\n                                  <path d=\"M5.53516 12.6801H19.5352\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                  <path d=\"M12.5352 5.68005L19.5352 12.6801L12.5352 19.6801\" stroke=\"#290075\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" />\n                                </svg>\n                              </div>\n                            </a>\n                            <div class=\"plussaltmenu lp_plussalt\">\n                                <svg class=\"plussalt-logo\" id=\"plussalt-header-logo\" viewBox=\"0 0 200 145\" xmlns=\"http://www.w3.org/2000/svg\">\n                                   <g clip-path=\"url(#clip0)\">\n                                      <path d=\"M195.253 144.999H25.1103c-2.6202 0-4.7468-2.123-4.7468-4.739V66.163h9.4936v69.358H190.516V29.5884H65.809v-9.4777h129.454c2.62 0 4.746 2.123 4.746 4.7388V140.251c-.009 2.625-2.136 4.748-4.756 4.748z\" />\n                                      <path 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3.9711-1.0253 6.1226 0 2.1514.3417 4.1892 1.0253 6.1226.6835 1.9335 1.6708 3.6205 2.962 5.0519 1.2911 1.431 2.829 2.578 4.6233 3.44 1.7943.863 3.8069 1.289 6.0284 1.289zM115.46 49.2277h11.725v65.1883H115.46V49.2277zM170.655 114.425c-.93.142-2.193.284-3.768.427-1.576.142-3.228.218-4.947.218-1.433 0-3.085-.124-4.946-.38-1.87-.255-3.645-.947-5.326-2.094-1.689-1.147-3.104-2.9-4.253-5.26-1.148-2.36-1.718-5.658-1.718-9.8856V74.1447H137.2v-9.7716h8.497V49.2277h11.724v15.1454h11.507v9.7716h-11.507v20.5477c0 2.142.162 3.8575.485 5.137.322 1.2886.807 2.2656 1.452 2.9476.646.682 1.415 1.118 2.317 1.336.892.218 1.917.323 3.066.323h3.228c1.215 0 2.117-.105 2.686-.323v10.312zM50.2587 20.1118H29.8476V0h-9.484v20.1118H0V29.58h20.3636v20.5952h9.484V29.58h20.4111v-9.4682z\" />\n                                   </g>\n                                   <defs>\n                                      <clipPath id=\"clip0\">\n                                            <path d=\"M0 0h200v145H0z\" fill=\"#fff\" />\n                                      </clipPath>\n                                   </defs>\n                                </svg>\n                                <a class=\"content\" href=\"https://www.alt.no?amedia_referrer=www.avisagaula.no\">\n                                    <span>ALT</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n                                    </clipPath>\n                                </defs>\n                            </svg>\n                            </span>\n                                </a>\n                                <a class=\"content\" href=\"https://www.direktesport.no?amedia_referrer=www.avisagaula.no\">\n                                    <span>Direktesport</span>\n                                    <span><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n                                <g clip-path=\"url(#clip0)\">\n                                    <path d=\"M17.5 14H16.5C16.3674 14 16.2402 14.0527 16.1464 14.1464C16.0527 14.2402 16 14.3674 16 14.5V18H6V8H10.5C10.6326 8 10.7598 7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 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7.94732 10.8536 7.85355C10.9473 7.75979 11 7.63261 11 7.5V6.5C11 6.36739 10.9473 6.24021 10.8536 6.14645C10.7598 6.05268 10.6326 6 10.5 6H5.5C5.10218 6 4.72064 6.15804 4.43934 6.43934C4.15804 6.72064 4 7.10218 4 7.5V18.5C4 18.8978 4.15804 19.2794 4.43934 19.5607C4.72064 19.842 5.10218 20 5.5 20H16.5C16.8978 20 17.2794 19.842 17.5607 19.5607C17.842 19.2794 18 18.8978 18 18.5V14.5C18 14.3674 17.9473 14.2402 17.8536 14.1464C17.7598 14.0527 17.6326 14 17.5 14ZM19.25 4H15.25C14.5822 4 14.2484 4.80969 14.7188 5.28125L15.8353 6.39781L8.21875 14.0116C8.14883 14.0812 8.09335 14.164 8.0555 14.2552C8.01764 14.3464 7.99816 14.4441 7.99816 14.5428C7.99816 14.6415 8.01764 14.7393 8.0555 14.8304C8.09335 14.9216 8.14883 15.0044 8.21875 15.0741L8.92719 15.7812C8.99687 15.8512 9.07966 15.9066 9.17082 15.9445C9.26199 15.9824 9.35973 16.0018 9.45844 16.0018C9.55715 16.0018 9.65489 15.9824 9.74605 15.9445C9.83722 15.9066 9.92001 15.8512 9.98969 15.7812L17.6025 8.16625L18.7188 9.28125C19.1875 9.75 20 9.42188 20 8.75V4.75C20 4.55109 19.921 4.36032 19.7803 4.21967C19.6397 4.07902 19.4489 4 19.25 4V4Z\" fill=\"#292827\" />\n                                </g>\n                                <defs>\n                                    <clipPath id=\"clip0\">\n                                        <rect fill=\"white\" height=\"16\" transform=\"translate(4 4)\" width=\"16\" />\n                                    </clipPath>\n                                </defs>\n                            </svg>\n                            </span>\n                                </a>\n                            </div>        </div>\n                    <div class=\"column column1\">\n                        <div class=\"tip-us\">\n                            <h2>Tips oss!</h2>\n                            <div class=\"panel\">\n                                <dl>\n                                    <dd>\n                                        <a class=\"phone\" href=\"tel:72 87 24 11\">\n                                            <span>72 87 24 11</span>\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a href=\"mailto:redaksjon@avisagaula.no\">\n                                            redaksjon@avisagaula.no\n                                        </a>\n                                    </dd>\n                                    <dd>\n                                        <a class=\"tipsLink\" href=\"/vis/info/tips-oss\">\n                                            Send tips her</a>\n                        \n                                    </dd>\n                                </dl>\n                            </div>\n                        </div>\n                        <div class=\"customer-service\">\n                            <h2>Kundeservice</h2>\n                            <ul class=\"panel\">\n                                <li><a class=\"phone\" href=\"tel:32 27 70 98\"><span>32 27 70 98</span></a></li>\n                                <li><a href=\"/vis/info/kontakt-kundesenteret\">Trenger du hjelp? Ta kontakt med oss her 💬</a></li>\n                            </ul>\n                        </div>            <div class=\"advertising\">\n                            <h2>Annonsering</h2>\n                            <ul class=\"panel\">\n                                <li><a href=\"/avisrubrikk\">Rubrikkannonse</a></li>\n                                <li><a href=\"https://www.amediaannonse.no/vare-aviser/avisagaula\">Bedrift</a></li>\n                            </ul>\n                        </div>\n                    </div>\n                    <div class=\"column column2\">\n                        <div class=\"share\">\n                            <h2>Del med oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a class=\"writeletter\" href=\"/vis/skrivinnlegg\">Send debattinnlegg</a>\n                                </li>\n                                <li>\n                                    <a class=\"sendgreet\" href=\"/vis/personalia\">Send hilsen</a>\n                                </li>\n                            </ul>\n                        </div>\n                        \n                        <div class=\"follow\">\n                            <h2>Følg oss</h2>\n                            <ul class=\"panel\">\n                                <li>\n                                    <a aria-label=\"Følg oss på facebook\" class=\"facebook\" href=\"https://www.facebook.com/avisagaula\" />\n                                </li>\n                                <li>\n                                    <a aria-label=\"Følg oss på instagram\" class=\"instagram\" href=\"https://www.instagram.com/avisagaula/\" />\n                                </li>\n                            </ul>\n                        </div>\n                    </div>\n                </div>\n                <div class=\"classifieds lp_services\">\n                    <a href=\"https://www.avisagaula.no/vis/eiendomtilsalgs\">\n                        <img alt=\"Gå til eiendom til salgs\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-eiendom.svg\" width=\"20\" />\n                        Eiendom\n                    </a>\n                    <a href=\"https://www.avisagaula.no/vis/stillingledig\">\n                        <img alt=\"Gå til stillingsannonser\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-stillingledig.svg\" width=\"20\" />\n                        Stilling\n                    </a>\n                    <a href=\"https://www.avisagaula.no/derdubor/\">\n                        <img alt=\"Gå til lokale bedrifter\" class=\"classifieds-icon\" height=\"20\" loading=\"lazy\" src=\"https://r.acdn.no/brandheader/default/classifieds-derdubor.svg\" width=\"20\" />\n                        Lokale bedrifter\n                    </a>\n                </div>\n                <div class=\"bigmenu-bottom\">\n                    <div class=\"atoz\">\n                        <h2>A til Å</h2>\n                        <ul class=\"panel\">\n                            <li><a href=\"/bolig-og-eiendom\">Bolig og eiendom</a>\n                            <li><a href=\"/debatt\">Debatt</a>\n                            <li><a href=\"https://www.direktesport.no\">Direktesport</a>\n                            <li><a href=\"https://www.avisagaula.no/vis/dodsannonser\">Dødsannonser</a>\n                            <li><a href=\"/eiendomsoverdragelser\">Eiendomsoverdragelser</a>\n                            <li><a href=\"/helse\">Helse</a>\n                            <li><a href=\"/jubilanter\">Jubilanter</a>\n                            <li><a href=\"/krim\">Krim</a>\n                            <li><a href=\"https://www.avisagaula.no/vis/tema/kryssord\">Kryssord</a>\n                            <li><a href=\"/kultur\">Kultur</a>\n                            <li><a href=\"/melhus\">Melhus</a>\n                            <li><a href=\"/nyetableringer\">Nyetableringer</a>\n                            <li><a href=\"/næringsliv\">Næringsliv</a>\n                            <li><a href=\"/oppvekst\">Oppvekst</a>\n                            <li><a href=\"/politikk\">Politikk</a>\n                            <li><a href=\"/samferdsel\">Samferdsel</a>\n                            <li><a href=\"/skaun\">Skaun</a>\n                            <li><a href=\"/sport\">Sport</a>\n                            <li><a href=\"/trafikk\">Trafikk</a>\n                            <li><a href=\"/ukas-gjest-hos-hege\">Ukas gjest hos Hege</a>\n                            <li><a href=\"/vær\">Vær</a>\n                        </li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></ul>\n                    </div>    </div>\n            </div>        </amedia-menu-container>\n    </nav>\n</header>\n\n\n\n      <!-- AMEDIA-COMPONENT-END -->\n        \n\n\n\n        <div class=\"maelstrom-wrapper\">\n            \n            \n            \n\n            \n\n            <main id=\"main-content-begin\">\n                  \n      <!-- AMEDIA-COMPONENT-START -->\n      \n<link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/bazaar.css\" rel=\"stylesheet\" /><link href=\"//assets.acdn.no/pkg/bazaar/0.1.0-1765791378484/adeffects.css\" rel=\"stylesheet\" />\n      <bazaar-config />\n\n<article class=\"bravo-theme story article--c-jWnGhk article--c-jWnGhk-iaBasT-design-default article--c-jWnGhk-fpOorO-cv amedia-article default-design default-story okonomi   \" itemprop=\"mainEntity\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n  <meta content=\"story\" itemprop=\"https://www.adplogger.no/json-schema/meta-element#adpType\" />\n<meta content=\"free\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#contentModel\" />\n\n<meta content=\"full\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#presentationMode\" />\n\n<meta content=\"5-95-2788164\" itemprop=\"identifier\" />\n\n\n  <meta content=\"Dagligvare,Extra,Kiwi,Rema 1000,Priskrig,\" itemprop=\"https://www.adplogger.no/json-schema/meta-article#tags\" />\n\n  <div class=\"inner-article brick-c-iiMrlK\">\n    <!-- Default toppbanner-->\n    <div class=\"article--c-ejfDXW\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"toppbanner\" publication=\"www.avisagaula.no\" /></div>\n    <!-- Default skyscraperads-->\n    <div class=\"article-skyscraper-left\">\n  <div class=\"article-skyscraper-left--inner skyscraper-ads-container-left\">\n    <div class=\"top-sky-container\">\n      <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-left\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.avisagaula.no\" /></div>\n    </div>\n  </div>\n</div>\n <div class=\"skyscraper-ads-container\">\n  <div class=\"article-skyscraper-right--inner skyscraper-ads-container-right\">\n    <div class=\"top-sky-container\">\n      <div class=\"article-sticky-sky\" id=\"sticky-skyskraper-right\"><ad-placeholder display=\"desktop\" labeled=\"true\" position=\"skyskraper\" publication=\"www.avisagaula.no\" /></div>\n    </div>\n  </div>\n</div>\n\n    <div class=\"article-spacer\" />\n    \n    <ul class=\"brick-c-fgvofI article-tags-top article-okonomi-section\">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Dagligvare\" data-link=\"/tag/dagligvare\" data-size=\"large\" data-text=\"Dagligvare\" data-version=\"prominent\" is-rendered=\"true\"><a aria-label=\"Emne 1: Dagligvare\" data-size=\"large\" data-version=\"prominent\" href=\"/tag/dagligvare\" role=\"link\" tabindex=\"0\">Dagligvare</a></brick-tag-v0>\n      </li>\n    </ul>\n    \n    <div class=\"title-wrap brick-c-eWHWbH\">\n      <h1 class=\"title brick-c-hJtSyK\" itemprop=\"headline\" tabIndex=\"-1\">\n        \n        Lavpriskjeden økte julepriser med over 50 prosent\n      </h1>\n    </div>\n  \n\n    <!-- Lead text for odd article IDs (A/B test - www.dt.no only) -->\n    \n\n    <div class=\"media-top-relation article--c-bwSkRx article--c-bwSkRx-jUxSzN-cv article--c-bwSkRx-jcQkYo-cv \">\n      <!-- If mulitple images in topRelation, show slider -->\n      \n      <!-- Single image -->\n      \n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-gkNhOD-isTopImage-true\" style=\"--brick-image-ratio:2195 / 1646;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp.\" data-fetch-priority=\"high\" data-height=\"1646\" data-loading=\"eager\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w\" data-width=\"2195\" is-rendered=\"is-rendered\"><img alt=\"Rekordhøye kaffepriser: Kan bli enda verre - Ny EU-forordning kan skyve prisene ende høyere opp.\" class=\"brick-c-cFOWSL\" fetchpriority=\"high\" height=\"1646\" loading=\"eager\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=59B2A4 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_1648.jpg?chk=0162EE 1200w\" style=\"--brick-image-ratio: 2195 / 1646;\" width=\"2195\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div aria-expanded=\"false\" class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-fGJAwA-isTopImage-true article--c-jasIxt-kfcYBa-design-default article--c-jasIxt-haxWh-cv\" id=\"top-image-caption\" role=\"button\" tabindex=\"0\">\n    <div class=\"caption-content\">\n      \n      <span>JULEPRISKRIG: Julevarene har vært rekordlave den siste tiden. Så satte Extra opp prisene.</span>\n      <span class=\"image-photographer\">Foto: Nettavisen</span>\n    </div>\n  </div>\n   </div> \n  \n    </div>\n\n    <div class=\"article-top brick-c-bBkcgC\">\n      <!-- Article Meta-->\n      \n        <div class=\"article-meta-wrapper brick-c-cGhTJe story\">\n        \n  <address aria-label=\"Journalister\" class=\"article-meta-byline brick-c-gsyPiU story-byline\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"http://schema.org/Person\">\n    <span aria-hidden=\"true\" class=\"article-byline-prefix\">Av </span><a aria-label=\"Kontakt Erik Molland\" class=\"article-byline-author\" href=\"/vis/journalist/erik.molland@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Erik Molland</span>\n    </a> og <a aria-label=\"Kontakt Halvor Ripegutu\" class=\"article-byline-author\" href=\"/vis/journalist/halvor.ripegutu@nettavisen.no\" itemprop=\"url\" rel=\"author\">\n   \n\n  <span class=\"article-byline-name\" itemprop=\"name\">Halvor Ripegutu</span>\n    </a>\n  </address>\n        <div class=\"article-meta-published\"><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-18T18:34:46.000Z\" data-display-date=\"18.12.25 19:34\" data-itemprop=\"dateModified\" data-label=\"Oppdatert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-18T18:34:46.000Z\" itemprop=\"dateModified\"><span>Oppdatert: </span>18.12.25 19:34</time></brick-published-v4><brick-published-v4 brick-component=\"brick-published\" class=\"brick-c-iNstTK\" data-datetime=\"2025-12-18T16:30:42.000+0100\" data-display-date=\"18.12.25 16:30\" data-itemprop=\"datePublished\" data-label=\"Publisert:\" is-rendered=\"is-rendered\"><time datetime=\"2025-12-18T16:30:42.000+0100\" itemprop=\"datePublished\"><span>Publisert: </span>18.12.25 16:30</time></brick-published-v4></div>\n        \n  <div class=\"article-meta-share\">\n    \n    <span class=\"share-mobile-wrapper brick-c-cMaFVp\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-title=\"Lavpriskjeden økte julepriser med over 50 prosent\" data-url=\"https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"share\" data-aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" data-icon-id=\"share\" data-label=\"Del\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Åpner system dialog for å dele, eller kopierer lenken\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"share\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Del</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n    <span class=\"share-desktop-wrapper brick-c-bUMNCY\">\n      <brick-share brick-component=\"brick-share\" data-copy-error=\"Kunne ikke kopiere lenken, prøv å kopiere manuelt\" data-copy-success=\"Lenken er kopiert\" data-url=\"https://www.avisagaula.no/okonomi/extra-setter-opp-juleprisene-kraftig/s/5-95-2788164\" data-version=\"copy\" is-rendered=\"true\"><brick-button-v9 brick-component=\"brick-button\" class=\"brick-c-kXTBsl\" data-adplabel=\"brick_share_button\" data-adpvalue=\"copy\" data-aria-label=\"Kopierer lenke til utklippstavlen\" data-icon-id=\"share-url\" data-label=\"Kopier\" data-size=\"medium\" data-version=\"secondary\" is-rendered=\"is-rendered\"><button aria-label=\"Kopierer lenke til utklippstavlen\" class=\"brick-c-bjvSxS\" data-adp-clicklabel=\"brick_share_button\" data-adp-clickvalue=\"copy\">\n          <brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"share-url\" data-icon-size=\"undefined\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-hidden=\"true\">\n    \n    <use href=\"#share-url\" />\n    </svg>\n    </div>\n    </brick-icon-v2>\n          <span>Kopier</span>\n        </button></brick-button-v9></brick-share>\n    </span>\n\n  </div>\n        \n        </div>\n        \n    \n      <!-- Lead text for even article IDs (A/B test - www.dt.no only) OR default position for all other cases -->\n      \n    <div class=\"lead-text-wrap brick-c-bRpTKa\">\n      <p class=\"lead-text story brick-c-eOZvhA\" data-content=\"lead-text\">\n          \n          De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.\n      </p>\n    </div>\n  \n      <!-- Icon for premium articles -->\n      \n    </div>\n\n    \n    <!-- data-content is mainly used by aID for testing purposes. DO NOT REMOVE! -->\n    <div class=\"body-text brick-c-cXQGoQ\" data-content=\"body-text\" itemprop=\"articleBody\">\n      <!-- Commercial label top -->\n      \n      <!-- Smartembeds automated-->\n      \n\n      <!-- For Opinion, otherwise empty -->\n      \n      <!-- Article body -->\n       <div class=\"brick-c-cpKPuu article-body\"> <span class=\"owner-publication\">(<a href=\"https://www.nettavisen.no\">Nettavisen</a>)</span> <amedia-placeholder index=\"0\" wordcount=\"0\" /><p>– Dette er overraskende og skuffende. Man forventer jo at det er en priskrig som varer fram til jul. De burde ha informert at dette, sier Kornelia Minsaas i Lendo til Nettavisen.</p><amedia-placeholder index=\"1\" wordcount=\"32\" /><p>Extra slapp en aldri så liten bombe i priskrigen, bare seks dager før jul.</p><amedia-placeholder index=\"2\" wordcount=\"46\" /><p><b>Les også: <span><a href=\"https://www.nettavisen.no/okonomi/priskrigen-kiwi-og-rema-posen-er-mye-dyrere/s/5-95-2777301\" rel=\"Follow\">Priskrig-posen: Ekstreme forskjeller hos Kiwi, Rema og Extra</a></span></b></p><amedia-placeholder index=\"3\" wordcount=\"56\" /><p>Tradisjonelt har kjedene sagt at priskrig-prisene blir uendret eller lavere frem til julaften, for å begrense hamstring og tomme hyller.</p><amedia-placeholder index=\"4\" wordcount=\"76\" /><p>Så gjorde Extra en ganske annen vri.</p><amedia-placeholder index=\"5\" wordcount=\"83\" /><h2>Extra økte prisene opp mot 68 prosent</h2><p>En test Nettavisen gjorde torsdag viser at en lang rekke typiske julevarer nå er mye dyrere hos Extra enn hos konkurrentene Kiwi og Rema. Fra å ha ligget omtrent på samme nivå som de to lavpriskonkurrentene tidligere i år, har de satt opp prisene ekstremt, med hopp på over 50 prosent.</p><amedia-placeholder index=\"6\" wordcount=\"134\" /><p>Her er et par eksempler:</p><ul>  <li>Extra selger nå Friele filterkaffe for 69,90 for en pose på 250 gram. Det er 55 prosent mer enn prisene hos Kiwi og Rema for <text-explainer class=\"text-explainer brick-c-AKVdz\" data-explanation=\"&lt;p&gt;Rema har også Friele. Kiwi har stort sett Evergood, men Friele noen steder. Disse regnes begge som premiummerker&lt;/p&gt;\" data-title=\"tilsvarende kaffe\" />. Hos de to andre er prisen 44,90.</li>  <li>Tine Smør 500 gram kostet 59,9 kroner hos Extra, 50 prosent mer enn konkurrentene som selger smør til 39,90.,</li>  <li>En Pizza Grandiosa fire oster kostet 66,90 kroner, 68 prosent mer enn Kiwi og Rema.</li>  </ul>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-datawrapper\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"smartembed\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-datawrapper\" itemprop=\"name\" />\n        <meta content=\"https://datawrapper.dwcdn.net/axVq0/1/\" itemprop=\"url\" />\n        \n  \n  <iframe class=\"smartembed-iframe\" id=\"mnemonic-iframe-b87f1e34-29b8-43c9-85b9-58f2ae9a8bec\" src=\"https://smartembeddatawrapper.getbagera.no/api/mnemonic/v2/render-iframe/?url=https%3A%2F%2Fdatawrapper.dwcdn.net%2FaxVq0%2F1%2F&amp;publication=www.avisagaula.no&amp;id=smartembed-datawrapper\" title=\"Embedded content\" />\n  \n  \n    </amedia-smartembed>\n<p>Nettavisen testet 19 forskjellige julevarer som har vært kuttet i pris under priskrigen. Mens Rema og Kiwis handlekurv kostet nøyaktig like mye, 912,3 kroner, kostet de samme varene hos Extra 1068,8 kroner, altså 156,5 kroner mer.</p><amedia-placeholder index=\"7\" wordcount=\"175\" /><p>Minsaas advarer om at slike brå prisjusteringer kan ha uheldige konsekvenser for kundenes handling.</p><amedia-placeholder index=\"8\" wordcount=\"189\" /><p>– Denne typen prisjustering stimulerer til hamstring, og det er ikke en positiv utvikling. Da får vi enda mer tomme hyller, samtidi som mange sitter igjen med for mye. Det kan føre til matsvinn og penger i søpla, sier Minsaas.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:3375 / 2531;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"forbrukerøkonom Kornelia Minsaas\" data-fetch-priority=\"low\" data-height=\"2531\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w\" data-width=\"3375\" is-rendered=\"is-rendered\"><img alt=\"forbrukerøkonom Kornelia Minsaas\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"2531\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6D969C 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/IMG_7044.jpg?chk=6356B9 1200w\" style=\"--brick-image-ratio: 3375 / 2531;\" width=\"3375\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>SKUFFET: Forbrukerøkonom Kornelia Minsaas.</span>\n      <span class=\"image-photographer\">Foto: Erik Molland (Nettavisen)</span>\n    </div>\n  </div>\n   </div> \n  <h2>Kan skade Extra</h2><p>Karl-Fredrik Tangen ved Høyskolen Kristiania mener kraftige tilbud undergraver Extras egen lavprisprofil, samtidig påpeker han at prisøkningen på varer som kaffe og Twist gjør kjeden betydelig dyrere enn konkurrentene.</p><amedia-placeholder index=\"9\" wordcount=\"258\" /><p>– Dette kan skade Extra og ødelegge effekten av at de har vunnet pristester gjennom året, sier hant til Nettavisen.</p><amedia-placeholder index=\"10\" wordcount=\"278\" /><p>– Jeg tror at kunder vil nok ønske seg at prisene på varene reflekterer kostnadene, så sånn sett er det greit at de ikke kutter prisene for mye. Men hvis du først har satt prisene, og så bare setter opp prisene opp igjen før jul, og håper ingen legger merke til det, så synes jeg det er å lure kundene, sier han til Nettavisen.</p><amedia-placeholder index=\"11\" wordcount=\"342\" /><p><b>Les også: <span><a href=\"https://www.nettavisen.no/okonomi/spillet-i-kulissene-da-rema-1000-skrotet-julekampanjen/s/5-95-2772010\" rel=\"Follow\">Nettavisen avslører: Spillet i kulissene da Rema 1000 skrotet julekampanjen</a></span></b></p><amedia-placeholder index=\"12\" wordcount=\"354\" /><p>Han mener slike prisgrep gjør det veldig vanskelig å ha oversikt over prisene i butikk.</p><amedia-placeholder index=\"13\" wordcount=\"369\" /><p>– Du kan jo ikke som forbruker stole på butikkene. Det er fryktelig slitsomt og veldig forvirrende, sier han.</p>\n<div class=\"amedia-image-wrap  regularImage article--c-bByWVC article--c-bByWVC-gBKlVr-design-default article--c-bByWVC-bBdOxT-isTopImage-false article--c-bByWVC-ciZWvc-cv\" style=\"--brick-image-ratio:6022 / 4017;\">\n   <meta content=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40\" itemprop=\"image\" />\n   <click-enlarge class=\"article--c-gVhFwi\" data-enlarge=\"true\" data-model=\"story\" role=\"button\" style=\"\" tabindex=\"0\">\n   <brick-image-v5 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.\" data-fetch-priority=\"low\" data-height=\"4017\" data-loading=\"lazy\" data-sizes=\"(max-width: 500px) 90vw, 980px\" data-src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40\" data-srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w\" data-width=\"6022\" is-rendered=\"is-rendered\"><img alt=\"EKSPERT: Karl-Fredrik Tangen er ekspert på bærekraft og markedsføring, og jobber som førstelektor på institutt for markedsføring ved Høyskolen Kristiania.  Lei av ord som «bærekraftig» og «miljøvennlig»? Det kan det være god grunn til.\" class=\"brick-c-cFOWSL\" fetchpriority=\"low\" height=\"4017\" loading=\"lazy\" sizes=\"(max-width: 500px) 90vw, 980px\" src=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40\" srcset=\"https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_600_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=6A9F40 600w, https://g.acdn.no/obscura/API/dynamic/r1/ece5/tr_1200_1200_s_f/0000/nett/2025/12/18/16/5_95_550217_karl_fredrik_tangen.jpg?chk=9E30EE 1200w\" style=\"--brick-image-ratio: 6022 / 4017;\" width=\"6022\" /></brick-image-v5>\n    </click-enlarge>\n     \n  <div class=\"article-img-caption-wrap article--c-jasIxt article--c-jasIxt-kfcYBa-design-default\">\n    <div class=\"caption-content\">\n      \n      <span>EKSPERT: Å sette opp prisene kan skade Extra, mener Karl-Fredrik Tangen.</span>\n      <span class=\"image-photographer\">Foto: Jonatan A. Quintero (Høyskolen Kristiania)</span>\n    </div>\n  </div>\n   </div> \n  <p>Minsaas synes også timingen er uheldig, da mange husholdninger allerede føler på økonomisk press før jul.</p><amedia-placeholder index=\"14\" wordcount=\"404\" /><p>– De typiske julevarene vi trenger bør være til ekstra god pris nå som mat har blitt så dyrt. I tillegg ser vi fra egne undersøkelser gjennomført av Opinion at mange unge voksne kjenner på kjøpepress i julen vedrørende mat. Da er det synd at prisene skrus opp igjen allerede nå.</p>\n    \n    <amedia-smartembed class=\"lp_smartembed_smartembed-poll_v_\" itemscope=\"itemscope\" itemtype=\"https://www.adplogger.no/json-schema/MetaEmbed\">\n        <meta content=\"component\" itemprop=\"adpType\" />\n        <meta content=\"smartembed-poll_v_\" itemprop=\"name\" />\n        <meta content=\"https://www.nettavisen.no/api/graff/v1/component/enkel-poll?id=71316\" itemprop=\"url\" />\n        \n<graff-enkel-poll data-adp-log=\"false\" data-component-layout=\"editorial\" data-id=\"71316\" data-is-test-site=\"false\" data-locale=\"nb_NO\" data-publication=\"www.avisagaula.no\" />\n\n    </amedia-smartembed>\n<h2>Setter ned igjen</h2><p>Kommunikasjonsdirektør Harald Kristiansen i Coop er enig at de kommer uheldig ut i denne testen.</p><amedia-placeholder index=\"15\" wordcount=\"470\" /><p>– Extra var først ut med å kutte prisene på ribbe og pinnekjøtt denne uken. Vi kom uheldig ut i dette øyeblikksbildet på dette begrensede utvalget av varer, og prisene er allerede kuttet for å sikre kundene våre den billigste handlekurven hos Extra. Vi ser at veldig mange kunder velger Coop-kaffe, som våre medlemmer får 40 prosent rabatt på frem til jul. Dette ville gitt oss den billigste kaffen i pristesten. I tillegg får våre kunder som eier oss kjøpeutbytte og andre medlemsfordeler, skriver Kristiansen i Coop i en epost.</p><div class=\"btp-wrapper article--c-jzjLyE\"><brick-teaser-player-v1 brick-component=\"brick-teaser-player\" class=\"brick-c-dyRJkP\" data-aspect-ratio=\"1080:1920\" data-media-id=\"5f807ec7-6759-427c-a5c2-2acfeef1bf3d\" data-next-acp-id=\"5-156-131761\" data-next-duration=\"50\" data-next-permalink=\"https://www.avisagaula.no/victoria-35-ville-prove-noe-nytt-tilbudet-virker-populart/v/5-156-131761\" data-next-poster-url=\"https://g.acdn.no/obscura/API/image/r1/ece5/a/1764069741000/gaul/2025/11/25/12/5.jpg\" data-next-premium=\"false\" data-next-title=\"Victoria (35) ville prøve noe nytt: – Tilbudet virker populært\" data-player-id=\"436c5274-afb2-4e8e-a06c-fa23fe0da4b3\" data-teasertitle=\"true\" data-title=\"Priskrig på populær julevare\" is-rendered=\"is-rendered\"><brick-player aspectratio=\"1080:1920\" autoplay=\"false\" mediaid=\"5f807ec7-6759-427c-a5c2-2acfeef1bf3d\" muted=\"true\" playerid=\"436c5274-afb2-4e8e-a06c-fa23fe0da4b3\" teasertitle=\"true\" title=\"Priskrig på populær julevare\" />\n    \n  <article class=\"brick-teaser-player-overlay\" data-recommend-overlay=\"data-recommend-overlay\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\">\n    <span class=\"sro brick-c-fgNmNC\">Vil du se neste video?</span>\n    <div class=\"buttons\"><brick-button-v9 class=\"close\" data-adp-clickvalue=\"close\" data-aria-label=\"Lukk dialogen data-adp-clicklabel=\" data-icon-id=\"close\" data-icontext=\"Lukk dialogen\" data-size=\"small\" video-recommend\"=\"video-recommend\"\" /></div>\n    <meta content=\"teaser\" itemprop=\"adpType\" />\n    <meta content=\"5-156-131761\" itemprop=\"identifier\" />\n    <meta content=\"https://www.avisagaula.no/victoria-35-ville-prove-noe-nytt-tilbudet-virker-populart/v/5-156-131761\" itemprop=\"url\" />\n    <meta content=\"free\" itemprop=\"contentModel\" />\n    <meta content=\"Victoria (35) ville prøve noe nytt: – Tilbudet virker populært\" itemprop=\"headline\" />\n    <meta content=\"video-recommend\" itemprop=\"productFeature\" />\n    <a class=\"recommend-poster\" data-adp-clicklabel=\"video-recommend\" data-adp-clickvalue=\"poster\" href=\"https://www.avisagaula.no/victoria-35-ville-prove-noe-nytt-tilbudet-virker-populart/v/5-156-131761\">\n      <div class=\"image-column\"><brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"200\" data-loading=\"lazy\" data-src=\"//g.acdn.no/api/reflex/v1/image/resize/200_200/https://g.acdn.no/obscura/API/image/r1/ece5/a/1764069741000/gaul/2025/11/25/12/5.jpg\" data-width=\"200\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"200\" loading=\"lazy\" src=\"//g.acdn.no/api/reflex/v1/image/resize/200_200/https://g.acdn.no/obscura/API/image/r1/ece5/a/1764069741000/gaul/2025/11/25/12/5.jpg\" style=\"--brick-image-ratio: 200 / 200;\" width=\"200\" /></brick-image-v6></div>\n      <div class=\"text-column\"><h3>Victoria (35) ville prøve noe nytt: – Tilbudet virker populært</h3><span class=\"duration\">0:50</span></div>\n    </a>\n    <div class=\"buttons\"><brick-button-v9 class=\"replay\" data-adp-clickvalue=\"replay\" data-aria-label=\"Lukk dialogen og spill av video data-adp-clicklabel=\" data-icon-id=\"replay\" data-icontext=\"Lukk dialogen og spill av video\" data-size=\"small\" video-recommend\"=\"video-recommend\"\" /></div>\n  </article></brick-teaser-player-v1> </div>\n</div> \n    <ul class=\"brick-c-fgvofI article-tags-bottom article-okonomi-section\">\n      <li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 1: Dagligvare\" data-link=\"/tag/dagligvare\" data-size=\"small\" data-text=\"Dagligvare\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 1: Dagligvare\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/dagligvare\" role=\"link\" tabindex=\"0\">Dagligvare</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 2: Extra\" data-link=\"/tag/extra\" data-size=\"small\" data-text=\"Extra\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 2: Extra\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/extra\" role=\"link\" tabindex=\"0\">Extra</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 3: Kiwi\" data-link=\"/tag/kiwi\" data-size=\"small\" data-text=\"Kiwi\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 3: Kiwi\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/kiwi\" role=\"link\" tabindex=\"0\">Kiwi</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 4: Rema 1000\" data-link=\"/tag/rema-1000\" data-size=\"small\" data-text=\"Rema 1000\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 4: Rema 1000\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/rema-1000\" role=\"link\" tabindex=\"0\">Rema 1000</a></brick-tag-v0>\n      </li><li class=\"brick-c-kZLXGY\">\n      <brick-tag-v0 brick-component=\"brick-tag\" class=\"brick-c-lhLKBk\" data-aria-label=\"Emne 5: Priskrig\" data-link=\"/tag/priskrig\" data-size=\"small\" data-text=\"Priskrig\" data-version=\"capsule\" is-rendered=\"true\"><a aria-label=\"Emne 5: Priskrig\" data-size=\"small\" data-version=\"capsule\" href=\"/tag/priskrig\" role=\"link\" tabindex=\"0\">Priskrig</a></brick-tag-v0>\n      </li>\n    </ul>\n  \n      <!-- Commercial label bottom -->\n      \n      <!-- Call to action button for Meninger/Opinion -->\n       <div class=\"facebook-like-box 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data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/12/18/17/Skjermbilde%252B2025-12-18%252Bkl.%252B17.10.39.png\" data-srcsize=\"480\" data-width=\"880\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"600\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/12/18/17/Skjermbilde%252B2025-12-18%252Bkl.%252B17.10.39.png\" style=\"--brick-image-ratio: 880 / 600;\" width=\"880\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp\" data-theme=\"bravo\">\n        \n      </div>\n      </div>\n    </figure>\n    \n          \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Bilen til Mats (18) ble stjålet. Så fikk han en telefon: –⁠ Jeg fikk øyekontakt med tyven</span></span>\n    </span></h2>\n    </div>\n\n          <div class=\"brick-c-cOeLAK\">\n  <brick-pillbox-v9 brick-component=\"brick-pillbox\" class=\"brick-c-sMfaf\" is-rendered=\"is-rendered\">\n  \n  \n  \n  </brick-pillbox-v9>\n  <brick-pill-v9 brick-component=\"brick-pill\" class=\"brick-c-eLBxb\" data-filled=\"false\" data-skin=\"none\" data-version=\"plus\" is-rendered=\"is-rendered\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter.\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-swpi7y9zujd\" role=\"graphics-symbol\">\n    <title id=\"title-swpi7y9zujd\" style=\"display: inline;\">Artikkelen er for abonnenter.</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></brick-pill-v9> \n</div>\n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><div><bazaar-ad labeled=\"true\" position=\"artikkelboard\" /></div><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-136932\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo    \n        brick-c-jCKIaL brick-c-jCKIaL-fOXMpJ-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"8\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserNoImageInsetM); --_teaser-padding-l:var(--brick-space-teaserNoImageInsetL); \n        --_teaser-title-length:46;\n        --_teaser-title-length-percentage:2.17;\n        --_teaser-long-word:12.50\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-136932\" itemprop=\"identifier\" />\n  \n  \n  \n         \n    <a class=\"teaser_body    brick-c-iBjjhR brick-c-iBjjhR-kokJzM-theme-bravo brick-c-iBjjhR-hvnomK-marker-false brick-c-iBjjhR-kjsvMT-cv  \" href=\"/melding-om-stjalet-kjoretoy-leter-etter-bilen/s/5-156-136932\" itemprop=\"url\">\n          \n      <div class=\"title_container brick-c-igdZZU brick-c-bVcFwu\">\n        <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Melding om stjålet kjøretøy - leter etter bilen</span></span>\n    </span></h2>\n      </div>\n      \n      \n    </a>\n    \n    \n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-136929\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo    \n        brick-c-jCKIaL brick-c-jCKIaL-fOXMpJ-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"11\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserNoImageInsetM); --_teaser-padding-l:var(--brick-space-teaserNoImageInsetL); \n        --_teaser-title-length:51;\n        --_teaser-title-length-percentage:1.96;\n        --_teaser-long-word:16.67\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"free\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-136929\" itemprop=\"identifier\" />\n  \n  \n  \n         \n    <a class=\"teaser_body    brick-c-iBjjhR brick-c-iBjjhR-kokJzM-theme-bravo brick-c-iBjjhR-hvnomK-marker-false brick-c-iBjjhR-kjsvMT-cv  \" href=\"/utsatt-for-vold-da-han-gikk-av-bussen/s/5-156-136929\" itemprop=\"url\">\n          \n      <div class=\"title_container brick-c-igdZZU brick-c-bVcFwu\">\n        <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Skal ha blitt utsatt for vold da han gikk av bussen</span></span>\n    </span></h2>\n      </div>\n      \n      \n    </a>\n    \n    \n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-130728\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"13\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:77;\n        --_teaser-title-length-percentage:1.30;\n        --_teaser-long-word:9.09\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"paywall\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-130728\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-bDwFbz \" href=\"/julekulene-svingte-fram-og-tilbake-og-vi-skjonte-ikke-hva-som-hadde-skjedd/f/5-156-130728\" itemprop=\"url\">\n          \n    <figure class=\"teaser_image  brick-c-eobCFi brick-c-eobCFi-iVVbNj-aoiBeta-false brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\" data-theme=\"bravo\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper\" style=\"--_image-padding-top:66%;  \">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"4000\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/11/10/14/Kristoffer%252BNordvik%252BR%2525C3%2525B8nning%252B%2525286%252529.JPG\" data-srcsize=\"480\" data-width=\"6000\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4000\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/11/10/14/Kristoffer%252BNordvik%252BR%2525C3%2525B8nning%252B%2525286%252529.JPG\" style=\"--brick-image-ratio: 6000 / 4000;\" width=\"6000\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp\" data-theme=\"bravo\">\n        \n      </div>\n      </div>\n    </figure>\n    \n          \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">«Julekulene svingte fram og tilbake, og vi skjønte ikke hva som hadde skjedd»</span></span>\n    </span></h2>\n    </div>\n\n          <div class=\"brick-c-cOeLAK\">\n  <brick-pillbox-v9 brick-component=\"brick-pillbox\" class=\"brick-c-sMfaf\" is-rendered=\"is-rendered\">\n  \n  \n  \n  </brick-pillbox-v9>\n  <brick-pill-v9 brick-component=\"brick-pill\" class=\"brick-c-eLBxb\" data-filled=\"false\" data-skin=\"none\" data-version=\"plus\" is-rendered=\"is-rendered\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter.\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-7wej4tp54px\" role=\"graphics-symbol\">\n    <title id=\"title-7wej4tp54px\" style=\"display: inline;\">Artikkelen er for abonnenter.</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></brick-pill-v9> \n</div>\n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20><brick-teaser-v20 brick-component=\"brick-teaser\" class=\"brick-c-ktPzkO brick-c-jYUXYK\" data-id=\"5-156-136827\" data-self=\"brick-teaser\" data-teaser-type=\"story\" data-theme=\"bravo\" is-rendered=\"is-rendered\">\n      <article class=\"teaser_container\n        \n    story  themeBravo has-image   \n        brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\n        brick-c-leFPRd\n        \" data-theme=\"bravo\" data-title-words=\"17\" itemscope=\"itemscope\" itemtype=\"http://schema.org/NewsArticle\" style=\"--_teaser-padding-m:var(--brick-space-teaserYInsetM) var(--brick-space-teaserXInsetM); --_teaser-padding-l:var(--brick-space-teaserYInsetL) var(--brick-space-teaserXInsetL); \n        --_teaser-title-length:102;\n        --_teaser-title-length-percentage:0.98;\n        --_teaser-long-word:9.09\n        \">\n         \n  <meta content=\"teaser\" itemprop=\"adpType\" />\n  <meta content=\"paywall\" itemprop=\"contentModel\" />\n  <meta content=\"5-156-136827\" itemprop=\"identifier\" />\n  \n  \n  \n         <a class=\"teaser_body brick-c-bDwFbz \" href=\"/syke-og-doende-svaner-har-ligget-pa-innsjoen-siden-begynnelsen-av-desember-tok-saken-i-egne-hender/s/5-156-136827\" itemprop=\"url\">\n          \n    <figure class=\"teaser_image  brick-c-eobCFi brick-c-eobCFi-iVVbNj-aoiBeta-false brick-c-jCKIaL brick-c-jCKIaL-gGRfHz-cv\" data-theme=\"bravo\" itemprop=\"teaser_image\">\n      <div class=\"imagewrapper\" style=\"--_image-padding-top:133%;  \">\n        <div>\n          <brick-image-v6 brick-component=\"brick-image\" class=\"brick-c-dKCgrw\" data-alt-text=\"\" data-height=\"4032\" data-loading=\"lazy\" data-sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" data-src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/12/17/21/Gaula_20230610-IMG_9516.jpg\" data-srcsize=\"480\" data-width=\"3024\" is-rendered=\"is-rendered\"><img alt=\"\" class=\"brick-c-cFOWSL\" height=\"4032\" loading=\"lazy\" sizes=\"(min-width: 960px) 680px, (min-width: 769px) 480px, 100vw\" src=\"https://g.acdn.no/api/reflex/v1/image/resize/680/https://g.acdn.no/obscura/API/image/r1/ece5/a/0000/gaul/2025/12/17/21/Gaula_20230610-IMG_9516.jpg\" style=\"--brick-image-ratio: 3024 / 4032;\" width=\"3024\" /></brick-image-v6>\n        </div>\n           \n        <div class=\"overlay_container brick-c-bCkwNp\" data-theme=\"bravo\">\n        \n      </div>\n      </div>\n    </figure>\n    \n          \n        <div class=\"body\">\n          \n          \n    <div class=\"title_container has-image brick-c-bVcFwu\">\n    <h2 class=\"title brick-c-gPjxah brick-c-gPjxah-RMqvH-cv\" itemprop=\"teaser_title\"><span class=\"titleWrapper brick-c-hakyQ\">\n    <span itemprop=\"headline\"><span itemprop=\"titleText\">Syke og døende svaner har ligget på innsjøen siden begynnelsen av desember: –⁠ Tok saken i egne hender</span></span>\n    </span></h2>\n    </div>\n\n          <div class=\"brick-c-cOeLAK\">\n  <brick-pillbox-v9 brick-component=\"brick-pillbox\" class=\"brick-c-sMfaf\" is-rendered=\"is-rendered\">\n  \n  \n  \n  </brick-pillbox-v9>\n  <brick-pill-v9 brick-component=\"brick-pill\" class=\"brick-c-eLBxb\" data-filled=\"false\" data-skin=\"none\" data-version=\"plus\" is-rendered=\"is-rendered\"><brick-icon-v2 brick-component=\"brick-icon\" class=\"brick-c-cHZnbS\" data-icon-id=\"plus\" data-icon-size=\"small\" data-icon-text=\"Artikkelen er for abonnenter.\" is-rendered=\"is-rendered\"><div class=\"svg-wrap brick-c-gOdcMM\">\n    <svg aria-labelledby=\"title-3fouqxtiw9k\" role=\"graphics-symbol\">\n    <title id=\"title-3fouqxtiw9k\" style=\"display: inline;\">Artikkelen er for abonnenter.</title>\n    <use href=\"#plus\" />\n    </svg>\n    </div>\n    </brick-icon-v2></brick-pill-v9> \n</div>\n        </div>\n      </a>\n      </article>\n      \n</brick-teaser-v20>\n    </div>\n    <!--googleon: all-->\n  \n      <!-- AMEDIA-COMPONENT-END -->\n</div></footer>\n\n\n            </main>\n\n            \n        </div>\n\n\n        \n      <!-- AMEDIA-COMPONENT-START -->\n      <footer class=\"brandheader-footer lp_footer\" role=\"contentinfo\">\n    <a class=\"logo\" href=\"/\">\n        <img alt=\"Gå til Avisa Gaula hovedside\" height=\"66\" loading=\"lazy\" src=\"//assets.acdn.no/local/v3/publications/www.avisagaula.no/gfx/small.svg\" width=\"auto\" />\n    </a>\n    <ul>\n                <li>\n                        Ansvarlig redaktør: \n                        <a href=\"mailto:andreas.haakonsen@amedia.no\">     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   "source_updated_at" : "2025-12-18 15:30:42",
   "summary" : "De skryter av å være Norges billigste kjede. Så gjorde Coop-kjeden Extra ekstreme prisøkninger før jul.",
   "tags" : null,
   "title" : "Lavpriskjeden økte julepriser med over 50 prosent",
   "twitter_title" : null,
   "version" : 1
}