Even (26) og Marius (28) lar seg ikke friste av «julehotwings»

Kilde: NRK Author: Hans-Jacob Omre Published: 2025-12-16 19:02:00

Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.

Kollegaene Even Røisgaard (26) og Marius Eriksen (28) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.

Men det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.

– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.

Marius sjekker julemat som ikke har fått nissepreg eller røde etiketter.

Kollegaen nikker.

– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.

De kjøper i hvert fall ikke mer av det fordi det er pyntet.

– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.

Til slutt var det julemat som faktisk smaker jul som havnet i vogna.

Etter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.

Kyllingvinger med grillkrydder?

Rundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.

Julekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.

– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.

Det sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.

Han tror forklaringen er langt mindre mystisk enn emballasjen antyder.

– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.

Samme kylling – ny innpakning

Det er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.

– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.

Så hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.

– Julen er en tid der mange ønsker litt ekstra stemning rundt seg, også i hverdagsmåltidene. Med juleemballasjen ønsker vi å bidra til litt juleglede i butikk og i kjøleskapene til folk, sier hun.

Marstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:

– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.

Potetgull i nissedrakt

Også i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.

– Potetgull har vært en del av norske tradisjoner siden 1936, også rundt jul. Derfor opplever vi at det faller naturlig å gi noen av produktene våre et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.

Noen av posene får kun «jule-look», mens andre har egne julesmaker.

Brennodden legger ikke skjul på at det virker.

– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.

Trykker på «juleknappene» våre

Men selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.

Ifølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.

– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.

Når mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.

– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.

Vi betaler mer – uten å tenke over det

For produsentene er desember en måned med store muligheter.

– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.

Mills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.

Rød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.

– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.

Blindheim er enig:

– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.

Flere salater har fått juleetikett.

Kan gå for langt

Schjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.

– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.

Fløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.

Norsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.

– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.

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🏷️ Extracted Entities (23)

Marius Eriksen (person) Jul 📁 (category) Jul i Nordland 📁 (category) Julehandel 📁 (category) Julemat 📁 (category) Julestemning 📁 (category) Mat og kosthold 📁 (category) Matbransjen 📁 (category) Nordland 📁 (category) Privatøkonomi 📁 (category) Alexander Schjøll (person) Hanne Marstrand (person) Kollegaene Even Røisgaard (person) Norsk Kylling (organization) Bodø (place) Forbruksforskningsinstituttet SIFO. Han (organization) Høyskolen Kristiania (person) Julegull (entity) Julehjerter (entity) Maarud (entity) Maria Heimisdottir Brennodden (person) SIFO. Mills (organization) Trond Blindheim (person)

📊 Metadata

Category: Nordland, Matbransjen, Mat og kosthold, Jul, Julemat, Julestemning, Jul i Nordland, Julehandel, Privatøkonomi

OpenGraph Title: Matbutikker selger vanlig mat med jule-emballasje

Twitter Title: Matbutikker selger vanlig mat med jule-emballasje

Article Version History (2 versions)

This article has been updated since it was first fetched. Below are all versions:

Version 2 Current 2025-12-17 04:11:37

Even (26) og Marius (28) lar seg ikke friste av «julehotwings»

UPDATE

Author: Hans-Jacob Omre Published: 2025-12-16 19:02:00 Updated: 2025-12-16 19:02:00 Category: Nordland, Matbransjen, Mat og kosthold, Jul, Julemat, Julestemning, Jul i Nordland, Julehandel, Privatøkonomi

📝 Summary

Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.

📄 Full Content (5196 chars)

Kollegaene Even Røisgaard (26) og Marius Eriksen (28) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.

Men det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.

– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.

Marius sjekker julemat som ikke har fått nissepreg eller røde etiketter.

Kollegaen nikker.

– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.

De kjøper i hvert fall ikke mer av det fordi det er pyntet.

– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.

Til slutt var det julemat som faktisk smaker jul som havnet i vogna.

Etter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.

Kyllingvinger med grillkrydder?

Rundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.

Julekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.

– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.

Det sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.

Han tror forklaringen er langt mindre mystisk enn emballasjen antyder.

– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.

Samme kylling – ny innpakning

Det er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.

– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.

Så hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.

Marstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:

– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.

Potetgull i nissedrakt

Også i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.

Noen av posene får kun «jule-look», mens andre har egne julesmaker.

Brennodden legger ikke skjul på at det virker.

– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.

Trykker på «juleknappene» våre

Men selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.

Ifølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.

– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.

Når mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.

– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.

Vi betaler mer – uten å tenke over det

For produsentene er desember en måned med store muligheter.

– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.

Mills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.

Rød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.

– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.

Blindheim er enig:

– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.

Flere salater har fått juleetikett.

Kan gå for langt

Schjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.

– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.

Fløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.

Norsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.

– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.

🖼️ Image

URL: https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWUDtq42QJkGew.jpg

🔍 All Metadata (JSON)

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   "content" : "Kollegaene Even Røisgaard \\(26\\) og Marius Eriksen \\(28\\) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.\n\nMen det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.\n\n– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.\n\nMarius sjekker julemat som ikke har fått nissepreg eller røde etiketter.\n\nKollegaen nikker.\n\n**– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.**\n\nDe kjøper i hvert fall ikke mer av det fordi det er pyntet.\n\n– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.\n\nTil slutt var det julemat som faktisk smaker jul som havnet i vogna.\n\nEtter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.\n\n## Kyllingvinger med grillkrydder?\n\nRundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.\n\nJulekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.\n\n**– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.**\n\nDet sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.\n\nHan tror forklaringen er langt mindre mystisk enn emballasjen antyder.\n\n– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.\n\n## Samme kylling – ny innpakning\n\nDet er Norsk Kylling som produserer Solvinge\\-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.\n\n– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.\n\nSå hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.\n\n**– Julen er en tid der mange ønsker litt ekstra stemning rundt seg, også i hverdagsmåltidene. Med juleemballasjen ønsker vi å bidra til litt juleglede i butikk og i kjøleskapene til folk, sier hun.**\n\nMarstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:\n\n– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.\n\n## Potetgull i nissedrakt\n\nOgså i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.\n\n– Potetgull har vært en del av norske tradisjoner siden 1936, også rundt jul. Derfor opplever vi at det faller naturlig å gi noen av produktene våre et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.\n\nNoen av posene får kun «jule\\-look», mens andre har egne julesmaker.\n\nBrennodden legger ikke skjul på at det virker.\n\n– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.\n\n## Trykker på «juleknappene» våre\n\nMen selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.\n\nIfølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.\n\n**– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.**\n\nNår mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.\n\n– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.\n\n## Vi betaler mer – uten å tenke over det\n\nFor produsentene er desember en måned med store muligheter.\n\n– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.\n\nMills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.\n\nRød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.\n\n**– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.**\n\nBlindheim er enig:\n\n– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.\n\nFlere salater har fått juleetikett.\n\n## Kan gå for langt\n\nSchjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.\n\n– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. 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   "category" : "Nordland, Matbransjen, Mat og kosthold, Jul, Julemat, Julestemning, Jul i Nordland, Julehandel, Privatøkonomi",
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<item>
      <title>Even (26) og Marius (28) lar seg ikke friste av «julehotwings»</title>
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      <description>Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.</description>
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      <category>Jul i Nordland</category>
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      <pubDate>Tue, 16 Dec 2025 19:02:00 GMT</pubDate>
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      <dc:creator>Hans-Jacob Omre</dc:creator>
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href="/ytring/">Ytring</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.7375" data-ec-name="NRK Sápmi" data-ec-variant="N/A" href="/sapmi/">NRK Sápmi</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.7427" data-ec-name="NRK Kvensk" data-ec-variant="N/A" href="/kvensk/">NRK Kvensk</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] 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role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.7128" data-ec-name="Livesport" data-ec-variant="N/A" href="https://resultater.nrk.no/">Livesport</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.6851" data-ec-name="Sendeplan" data-ec-variant="N/A" href="/sport/sendeplan/">Sendeplan</a></li></ul><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!"><a class="decoration-none! border-b-none! !mt-12 color-body!" data-ec-id="pp:2.8030" data-ec-name="Spill" 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href="/former-1.17105310">Former</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:1.17073958" data-ec-name="Tvers (minispill)" data-ec-variant="N/A" href="/tvers-1.17073958">Tvers</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!"><a class="decoration-none! border-b-none! mt-0 color-body!" data-ec-id="pp:distrikt/" data-ec-name="Distrikt" data-ec-variant="N/A" href="/distrikt/">Distrikt</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 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data-ec-id="pp:2.6947" data-ec-name="Nordland" data-ec-variant="N/A" href="/nordland/">Nordland</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.6954" data-ec-name="Oslo" data-ec-variant="N/A" href="/stor-oslo/">Oslo</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.6948" data-ec-name="Rogaland" data-ec-variant="N/A" href="/rogaland/">Rogaland</a></li><li 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class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.6943" data-ec-name="Tr&amp;oslash;ndelag" data-ec-variant="N/A" href="/trondelag/">Trøndelag</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!" data-ec-id="pp:2.7617" data-ec-name="Vestfold" data-ec-variant="N/A" href="/vestfoldogtelemark/">Vestfold</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 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<h1 class="title title-large article-title ">Even (26) og Marius (28) lar seg ikke friste av «julehotwings»</h1>
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<p>Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.</p>
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<p class="">SAMME MAT, NYTT DESIGN: Even og Marius studerer utvalget – men nissepyntet emballasje gjør ingen forskjell.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
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Hans-Jacob Omre
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<p class="article-location">Vi rapporterer fra <em>Bodø</em></p>
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16.12.2025, kl. 20.02
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16.12.2025, kl. 20.02
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<p class="article-location">Vi rapporterer fra <em>Bodø</em></p>
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<p class="article-body--updating" data-is-updating-article="false" data-last-updated="1765911720000" data-updating-text="Saken oppdateres."></p>
<p>Kollegaene Even Røisgaard (26) og Marius Eriksen (28) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.</p>
<p>Men det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.</p>
<p>– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.</p>
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<div class="responsive-img F169"><img alt="Mann med caps" loading="eager" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gWPEG0-bNDGhojhPlzpnNSw.jpg 80w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gBIZyJT6xYcRojhPlzpnNSw.jpg 160w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gO8mQ081w_SFojhPlzpnNSw.jpg 350w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90ggFQSK2-XhjtojhPlzpnNSw.jpg 450w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90g4ppRjUafaeFojhPlzpnNSw.jpg 650w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gxvMdaZn4dt5ojhPlzpnNSw.jpg 1000w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gR7HXxtd6bilojhPlzpnNSw.jpg 1200w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gCR9fktd6v0FojhPlzpnNSw.jpg 1600w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gfyzCRiiOZ8hojhPlzpnNSw.jpg 2000w" title="Foto: Hans-Jacob Omre / NRK"></div>
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<p class="">Marius sjekker julemat som ikke har fått nissepreg eller røde etiketter.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
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<p>Kollegaen nikker.</p>
<p><strong>– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.</strong></p>
<p>De kjøper i hvert fall ikke mer av det fordi det er pyntet.</p>
<p>– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.</p>
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<div class="responsive-img F169"><img alt="Julevarer" loading="eager" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAf9sm5cMBykqJ9rf0_HelqA.jpg 80w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAxpI-UYm_36mJ9rf0_HelqA.jpg 160w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA-xF39TlmQdCJ9rf0_HelqA.jpg 350w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAdjjaGNvLfFqJ9rf0_HelqA.jpg 450w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAqp4eFbTOVxCJ9rf0_HelqA.jpg 650w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAQDRmYoZSPHmJ9rf0_HelqA.jpg 1000w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgApHqNbXCEzxGJ9rf0_HelqA.jpg 1200w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA79TMp_4xOKKJ9rf0_HelqA.jpg 1600w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAI0BcPYikO06J9rf0_HelqA.jpg 2000w" title="Foto: Hans-Jacob Omre / NRK"></div>
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<p class="">Til slutt var det julemat som faktisk smaker jul som havnet i vogna. </p>
<small>Foto: Hans-Jacob Omre / NRK</small>
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<p>Etter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.</p>
<h2>Kyllingvinger med grillkrydder?</h2>
<p>Rundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.</p>
<p>Julekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.</p>
<p><strong>– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.</strong></p>
<p>Det sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.</p>
<div class="g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference" id="1.17686141.e8e3ccb8"><!-- include: /serum/render?id=1.17686141&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->
    <link href="https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css" rel="stylesheet" type="text/css"><!-- prettier-ignore-attribute --><dh-persongalleri-v1 data-name="dh-persongalleri"><section class="dhpg__app dhpg__light"><div class="dhpg__gallery"><div class="undefined"><ul class="dhpg__gallery__list"><li class="dhpg__gallery__listItem"><div class="dhpg__person"><figure class="dhpg__person__figure" data-name="Alexander Schjøll"><picture><source sizes="(min-width: 540px) 320px, 100vw" srcset="https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow3S8ANQaE-gGfQvhf1ksNBA.webp 450w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwpBZVvcNH8nOfQvhf1ksNBA.webp 768w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwP5Z2p4FSx_OfQvhf1ksNBA.webp 1080w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow-sTVEP1O_kSfQvhf1ksNBA.webp 1280w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow8E0x4Ib0mMCfQvhf1ksNBA.webp 1600w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwhwcHguhTWKufQvhf1ksNBA.webp 2400w" type="image/webp"><source sizes="(min-width: 540px) 320px, 100vw" srcset="https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow2S0f0CwZ3-jp9-3fuWAgRw.jpg 450w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwNuAGKJ3sBSPp9-3fuWAgRw.jpg 768w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow0zdvPEilf6np9-3fuWAgRw.jpg 1080w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwRMvUCo48qW7p9-3fuWAgRw.jpg 1280w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwZLnkU8qZGdnp9-3fuWAgRw.jpg 1600w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Owvf5w9RMRk0Tp9-3fuWAgRw.jpg 2400w" type="image/jpeg"><img alt="En mann i lyseblå skjorte og mørkt hår ser inn i kamera. " height="2400" loading="lazy" sizes="(min-width: 540px) 320px, 100vw" width="2400"></picture></figure><h4 class="dhpg__person__name">Alexander Schjøll</h4><div class="dhpg__person__textwrapper"><div class="dhpg__person__header"></div><div class="dhpg__person__bio"><p>Forskningsleder ved Forbruksforskningsinstituttet SIFO</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>
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<p>Han tror forklaringen er langt mindre mystisk enn emballasjen antyder.</p>
<p>– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.</p>
<p><!-- include: /serum/render?id=1.17678985&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->
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<a class="link__container link__container--with-thumbnail autonomous forward-navigation" data-ec-category="SMALL_THUMBNAIL" data-ec-id="pp:article:1.17678985" data-ec-name="Ekspert tror priskrigen tar av de kommende dagene" href="https://www.nrk.no/nordland/priskrig-pa-julevarer_-slik-gjor-du-de-beste-kuppene-1.17678985">
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<small class="kicker skin-text-700 darkmode-skin-text-300">Les også</small>
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Ekspert tror priskrigen tar av de kommende dagene
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<h2>Samme kylling – ny innpakning</h2>
<p>Det er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.</p>
<p>– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.</p>
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    <link href="https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css" rel="stylesheet" type="text/css"><!-- prettier-ignore-attribute --><dh-bildekollasj-v1 class="widget " data-name="dh-bildekollasj" data-self-id="1.17686128"><figure class="dhbk__kollasj"><div class="dhbk__galleri-container dhbk__no-fullwidth"><div class="dhbk__overlappende-bilder"><picture><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQIF96SXaFWfLYt0jWZ-lXkw 450w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ23fKBuBXX3rYt0jWZ-lXkw 768w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQkUItgcpMbGPYt0jWZ-lXkw 1080w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQm_5XrjaAQy_Yt0jWZ-lXkw 1280w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ1HaHaWPNcZ7Yt0jWZ-lXkw 1600w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ_YJFDEIeQc7Yt0jWZ-lXkw 1920w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ8BxvoDW_gYTYt0jWZ-lXkw 2560w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQWKvFvevixXrYt0jWZ-lXkw 3840w" type="image/webp" width="3840"><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ8jX9I1fdBc-NKlSax7IKng 450w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ3p-Gk0f4ODGNKlSax7IKng 768w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQGe0mEh4RT6qNKlSax7IKng 1080w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQcVTuYMF1CG2NKlSax7IKng 1280w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ5LIcYLZuRm6NKlSax7IKng 1600w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQrou67LDwTuiNKlSax7IKng 1920w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQrcr7MPf_Ou6NKlSax7IKng 2560w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQD6qiveFiw9WNKlSax7IKng 3840w" type="image/jpeg" width="3840"><img alt="Julevarer" loading="lazy" sizes="(min-width: 900px) 600px, 100vw"></picture><picture><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Aa7UnaBahNlMM3UJkxNdpRw 450w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AtLTK89Pttq4M3UJkxNdpRw 768w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ATtlJDhoh6wgM3UJkxNdpRw 1080w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A0L49hE1PlxAM3UJkxNdpRw 1280w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AvzVFD4XjZuQM3UJkxNdpRw 1600w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ASsyrIWn9EoAM3UJkxNdpRw 1920w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Ac-ULIikdbcMM3UJkxNdpRw 2560w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AzBtzUpAB0X4M3UJkxNdpRw 3840w" type="image/webp" width="3840"><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AT--HOaGs2rt4njFb7yW4Aw 450w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ALcZhDwBiaxh4njFb7yW4Aw 768w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A7mIsBI6KOFN4njFb7yW4Aw 1080w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AE6dNuSDG87p4njFb7yW4Aw 1280w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Ax5nc6EVVhGJ4njFb7yW4Aw 1600w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Aw2WAveYgysl4njFb7yW4Aw 1920w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ARLLr3VuMD7N4njFb7yW4Aw 2560w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A_kfJGxCmxMd4njFb7yW4Aw 3840w" type="image/jpeg" width="3840"><img alt="Julevarer" loading="lazy" sizes="(min-width: 900px) 600px, 100vw"></picture><picture><source height="3823" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAmYLjcdFW2GLG25JFfVaQHQ 450w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAs1KRFy81Fz_G25JFfVaQHQ 768w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAjTJT71oj76LG25JFfVaQHQ 1080w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuA6Jb0EsWuXQTG25JFfVaQHQ 1280w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAwWfrDznUHuPG25JFfVaQHQ 1600w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAnEYFYrjtaAPG25JFfVaQHQ 1920w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuApTSGHF29DVTG25JFfVaQHQ 2560w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAMAZjS1xVA__G25JFfVaQHQ 3840w" type="image/webp" width="3840"><source height="3823" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuADZr42v5BLqdZsYvFjPUaKQ 450w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAbsUL4s3YnT5ZsYvFjPUaKQ 768w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAQwIPMz4uREBZsYvFjPUaKQ 1080w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuArVvIgeKEyS1ZsYvFjPUaKQ 1280w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAct6dh7SL4uZZsYvFjPUaKQ 1600w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuADdbkcaA8QHBZsYvFjPUaKQ 1920w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAGLSCbSvwn4pZsYvFjPUaKQ 2560w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuA-69nm8T5DF1ZsYvFjPUaKQ 3840w" type="image/jpeg" width="3840"><img alt="Bildet viser pakker med kyllingkjøttdeig i en butikk. Hver pakke veier 400 gram og er merket med produktnavnet i tydelig skrift. Omgivelsene består av flere identiske pakker plassert på en hylle. Det er en rød bakgrunn på pakkene med hvite detaljer, noe som kan indikere en sesongmessig tema. (Bildebeskrivelsen er laget av en KI-tjeneste)" loading="lazy" sizes="(min-width: 900px) 600px, 100vw"></picture></div></div><figcaption><p>Kylling i juledrakt: Produktene er identiske – bare pakka er ny.</p><small>Hans-Jacob Omre/NRK</small></figcaption></figure></dh-bildekollasj-v1>
  </div>
<p>Så hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.</p>
<p><strong>– Julen er en tid der mange ønsker litt ekstra stemning rundt seg, også i hverdagsmåltidene. Med juleemballasjen ønsker vi å bidra til litt juleglede i butikk og i kjøleskapene til folk, sier hun.</strong></p>
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<a class="link__container link__container--with-thumbnail autonomous forward-navigation" data-ec-category="SMALL_THUMBNAIL" data-ec-id="pp:article:1.17659309" data-ec-name="Manglar julemat på matsentralane – ingen julemat til brukarane" href="https://www.nrk.no/vestland/matsentral-i-julekrise-_-ingen-julemat-til-brukarane-1.17659309">
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<h2 class="heading">
<small class="kicker skin-text-700 darkmode-skin-text-300">Les også</small>
<span class="skin-text-950 darkmode-skin-text-100 link-text">
Manglar julemat på matsentralane – ingen julemat til brukarane
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</h2>
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<div class="responsive-img F169"><img alt="En ansatt i grønn arbeidsjakke står ved siden av en stor hylle med flasker. Det er pakker med varer stablet rundt i et lagerrom. En informasjonsplakat forklarer bruken av mandler i baking. Omgivelsene er preget av hyller med esker og en grønn vegg bak." loading="lazy" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQTk8nfbq6_vw2q2aUme9UPQ.jpg 80w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQUbeXRC6JVGw2q2aUme9UPQ.jpg 160w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQ7P8DPF3HK882q2aUme9UPQ.jpg 350w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQePFx__pDj9U2q2aUme9UPQ.jpg 450w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQLlNfSDEpbx42q2aUme9UPQ.jpg 650w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQv09S1_ZySjc2q2aUme9UPQ.jpg 1000w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQsxLPAB215o02q2aUme9UPQ.jpg 1200w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQI2gx7_3jMqs2q2aUme9UPQ.jpg 1600w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQGwCaV88OexY2q2aUme9UPQ.jpg 2000w" title="Foto: Gaia Øpsen / NRK"></div>
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<p>Marstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:</p>
<p>– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.</p>
<h2>Potetgull i nissedrakt</h2>
<p>Også i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.</p>
<p>– Potetgull har vært en del av norske tradisjoner siden 1936, også rundt jul. Derfor opplever vi at det faller naturlig å gi noen av produktene våre et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.</p>
<div class="g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference" id="1.17686131.e79fb021"><!-- include: /serum/render?id=1.17686131&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->
    <link href="https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css" rel="stylesheet" type="text/css"><!-- prettier-ignore-attribute --><dh-bildekollasj-v1 class="widget " data-name="dh-bildekollasj" data-self-id="1.17686131"><figure class="dhbk__kollasj"><div class="dhbk__galleri-container dhbk__no-fullwidth"><div class="dhbk__overlappende-bilder"><picture><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QdbGlqlCqxK7yKr87I7-bGg 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBjzbAeWz16jyKr87I7-bGg 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QhXWb86paHDryKr87I7-bGg 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QkQT5Wkk7Sj_yKr87I7-bGg 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBIHPlkKvWGHyKr87I7-bGg 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Q9A018yEWW-nyKr87I7-bGg 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QzkZr2GIJYPjyKr87I7-bGg 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgsQ-WO9W73XyKr87I7-bGg 3840w" type="image/webp" width="3840"><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qy0iGaMGiT2wroKLTyl_b-w 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QFIvk1yMWgU8roKLTyl_b-w 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QurpGEjZZLrwroKLTyl_b-w 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QY0k5vPBibVkroKLTyl_b-w 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QiguDALVGmIUroKLTyl_b-w 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QcnT9PAvkGSoroKLTyl_b-w 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qc9CFxSB5VDkroKLTyl_b-w 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgPWM-YyxGzkroKLTyl_b-w 3840w" type="image/jpeg" width="3840"><img alt="Julevarer" loading="lazy" sizes="(min-width: 900px) 600px, 100vw"></picture><picture><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AU7QkZCaDLXfTir6J-9DxRg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ac7a1HbJdCULTir6J-9DxRg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AwMuCLQiYfPrTir6J-9DxRg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AoFoTBvabtRzTir6J-9DxRg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Acpz1WHv0lu_Tir6J-9DxRg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AkLizY26FZ83Tir6J-9DxRg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AQwA_OxnspGzTir6J-9DxRg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37A7oAXiGZ5nBLTir6J-9DxRg 3840w" type="image/webp" width="3840"><source height="3840" sizes="(min-width: 900px) 50vw, 100vw" srcset="https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Aliq4zB-2q8EiiY5tVBI8Qg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ADTbWzycp4DYiiY5tVBI8Qg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AfHwPlrT3NEAiiY5tVBI8Qg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AiiyVD0Rvr50iiY5tVBI8Qg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ab9pVezZSNtciiY5tVBI8Qg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ABzCHOGaFnoIiiY5tVBI8Qg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AIorXBWpHXe8iiY5tVBI8Qg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ai58kms_IH_wiiY5tVBI8Qg 3840w" type="image/jpeg" width="3840"><img alt="Julevarer" loading="lazy" sizes="(min-width: 900px) 600px, 100vw"></picture></div></div><figcaption><p>Maarud Julegull og Biff &amp;amp; Grillet Paprika i juledrakt.</p><small>Hans-Jacob Omre/NRK</small></figcaption></figure></dh-bildekollasj-v1>
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<p>Noen av posene får kun «jule-look», mens andre har egne julesmaker.</p>
<p>Brennodden legger ikke skjul på at det virker.</p>
<p>– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.</p>
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    <div class="pin-nrkno-poll__head">
      <h2 class="pin-nrkno-poll__question skin-border">
        Lar du deg friste av matvarer som plutselig er iført rød «juledrakt»?
      </h2>
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    <div class="pin-nrkno-poll__body">
      <div class="pin-nrkno-poll__answers">
      
        <button class="nrk-button pin-nrkno-poll__answer pin-js-btn-vote" disabled value="1">Ja, jeg kommer i julestemning </button>
      
        <button class="nrk-button pin-nrkno-poll__answer pin-js-btn-vote" disabled value="2">Nei, lar meg overhode ikke påvirke</button>
      
        <button class="nrk-button pin-nrkno-poll__answer pin-js-btn-vote" disabled value="3">Av og til, men holder meg stort sett til handlelista</button>
      
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  <p class="pin-nrkno-poll__disclaimer">
    Denne avstemningen viser ikke hva befolkningen mener om spørsmålet.
    Resultatet viser hva de som selv har valgt å stemme mener,
    og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.
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<h2>Trykker på «juleknappene» våre</h2>
<p>Men selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.</p>
<p>Ifølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.</p>
<p><strong>– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.</strong></p>
<div class="g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference" id="1.17686136.e8d5b537"><!-- include: /serum/render?id=1.17686136&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->
    <link href="https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css" rel="stylesheet" type="text/css"><!-- prettier-ignore-attribute --><dh-persongalleri-v1 data-name="dh-persongalleri"><section class="dhpg__app dhpg__light"><div class="dhpg__gallery"><div class="undefined"><ul class="dhpg__gallery__list"><li class="dhpg__gallery__listItem"><div class="dhpg__person"><figure class="dhpg__person__figure" data-name="Trond Blindheim"><picture><source sizes="(min-width: 540px) 320px, 100vw" srcset="https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QbT5JZwmp3YieRtj5qCS_mQ.webp 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QITdSDVtx-F-eRtj5qCS_mQ.webp 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QCqcWQVgaxkKeRtj5qCS_mQ.webp 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q14lcgnGsk02eRtj5qCS_mQ.webp 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QEj9eHUKbmuWeRtj5qCS_mQ.webp 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qv-pWnbJSN5CeRtj5qCS_mQ.webp 2400w" type="image/webp"><source sizes="(min-width: 540px) 320px, 100vw" srcset="https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8-8Oa3Ab9r6ZPH7554dpbQ.jpg 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QMIzOwt_y4i-ZPH7554dpbQ.jpg 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qy1vyVhsYiCaZPH7554dpbQ.jpg 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8xleCZonjpCZPH7554dpbQ.jpg 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qo_2XLNonqFiZPH7554dpbQ.jpg 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QLUaBUcvHdkWZPH7554dpbQ.jpg 2400w" type="image/jpeg"><img alt="En mann med grått hår står i en trapp. Han har på seg en blå blazer og en lys skjorte. I bakgrunnen ses en håndløper i tre og glassvindu. Belysningen er lys og gir en moderne atmosfære. (Bildebeskrivelsen er laget av en KI-tjeneste)" height="2400" loading="lazy" sizes="(min-width: 540px) 320px, 100vw" width="2400"></picture></figure><h4 class="dhpg__person__name">Trond Blindheim</h4><div class="dhpg__person__textwrapper"><div class="dhpg__person__header"></div><div class="dhpg__person__bio"><p>Dosent i markedskommunikasjon ved Høyskolen Kristiania</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>
  </div>
<p>Når mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.</p>
<p>– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.</p>
<p><!-- include: /serum/render?id=1.17641171&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->
<!-- Reference Autonomous -->
</p><div class="article widget reference plug" data-nosnippet>
<a class="link__container link__container--with-thumbnail autonomous forward-navigation" data-ec-category="SMALL_THUMBNAIL" data-ec-id="pp:article:1.17641171" data-ec-name="Butikksjef på øy med 450 innbyggere bestilte tre ganger så mye ribbe som vanlig: – Hjelp" href="https://www.nrk.no/nordland/ribbepine-pa-rost-_-bestilte-tre-ganger-sa-mye-ribbe-som-vanlig-1.17641171">
<div class="heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100">
<h2 class="heading">
<small class="kicker skin-text-700 darkmode-skin-text-300">Les også</small>
<span class="skin-text-950 darkmode-skin-text-100 link-text">
Butikksjef på øy med 450 innbyggere bestilte tre ganger så mye ribbe som vanlig: – Hjelp
</span>
</h2>
<svg class="thumbnail-overlay skin-text-50 darkmode-skin-text-900" fill="none" height="101" viewbox="0 0 38 101" xmlns="http://www.w3.org/2000/svg">
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</svg>
</div>
<div class="thumbnail-container">
<!-- include: /serum/render?id=1.17641142&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=FIKK+SJU+PALLER+MED+RIBBE%3A+Butikksjef+Lene+Ekrem+p%C3%A5+Joker+p%C3%A5+R%C3%B8st+har+frysedisken+full+av+ribbe+etter+en+tastefeil.+&amp;type=image&amp;aspect=F169&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->
<figure class="image widget lean plug-image lazy-load">
<div class="responsive-img F169"><img alt="Lene Ekrem på Joker på Røst bestilte for mye ribbe" loading="lazy" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwpQMnuTnpLNhk-GwwvF0UQA.jpg 80w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwv08Di8FLTalk-GwwvF0UQA.jpg 160w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw1-CL3k1f2Xtk-GwwvF0UQA.jpg 350w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwIhssuAho0mJk-GwwvF0UQA.jpg 450w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwwC1OY-R3-aVk-GwwvF0UQA.jpg 650w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwFSg0P6X71chk-GwwvF0UQA.jpg 1000w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwgkw_D-hCkKdk-GwwvF0UQA.jpg 1200w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw0qR1y5f3sHRk-GwwvF0UQA.jpg 1600w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw6hZ9BNRNMcBk-GwwvF0UQA.jpg 2000w" title="Foto: Privat"></div>
</figure>
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</div>
</a>
</div>
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<h2>Vi betaler mer – uten å tenke over det</h2>
<p>For produsentene er desember en måned med store muligheter.</p>
<p>– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.</p>
<div class="g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169" id="1.17686070.e23ab0bf"><!-- include: /serum/render?id=1.17686070&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Mills+potetsalat+har+f%C3%A5tt+nisse+p%C3%A5+lokket+%E2%80%93+men+innholdet+er+identisk+%C3%A5ret+rundt.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->
<figure class="image widget rich">
<div class="responsive-img F169"><img alt="Julevarer" loading="eager" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQjq4F5XLNFb_yvpb-eOm5rA.jpg 80w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQlK9Pn5X3PxHyvpb-eOm5rA.jpg 160w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQUdeebN1LxXfyvpb-eOm5rA.jpg 350w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQW2Twhl9z5Hfyvpb-eOm5rA.jpg 450w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTdu5p0CKvv_yvpb-eOm5rA.jpg 650w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTBW3q7Q-C-3yvpb-eOm5rA.jpg 1000w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQKOh1SPHuRO3yvpb-eOm5rA.jpg 1200w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQIK_NTvt0eqfyvpb-eOm5rA.jpg 1600w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQNrTmehS5eYvyvpb-eOm5rA.jpg 2000w" title="Foto: Hans-Jacob Omre / NRK"></div>
<figcaption>
<p class="">Mills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
</figcaption>
</figure>
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<p>Rød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.</p>
<p><strong>– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.</strong></p>
<p>Blindheim er enig:</p>
<p>– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.</p>
<div class="g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169" id="1.17686142.e8f1e439"><!-- include: /serum/render?id=1.17686142&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Flere+salater+har+f%C3%A5tt+juleetikett.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->
<figure class="image widget rich">
<div class="responsive-img F169"><img alt="Julevarer" loading="eager" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgEuL0yqMu0yPGCP-z12IUgg.jpg 80w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgHvuBBaQ0XRbGCP-z12IUgg.jpg 160w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghunW2CL7GUjGCP-z12IUgg.jpg 350w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgN269MQU-mE3GCP-z12IUgg.jpg 450w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgqhrY7H2nYXrGCP-z12IUgg.jpg 650w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghq8bLgi0H_LGCP-z12IUgg.jpg 1000w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg20srlxCMe6vGCP-z12IUgg.jpg 1200w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg2RWRHzmFrsjGCP-z12IUgg.jpg 1600w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgK_KOrh4rWA7GCP-z12IUgg.jpg 2000w" title="Foto: Hans-Jacob Omre / NRK"></div>
<figcaption>
<p class="">Flere salater har fått juleetikett.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
</figcaption>
</figure>
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</div>
<p><!-- include: /serum/render?id=1.17593456&amp;size=10&amp;perspective=REFERENCE&amp;alignment=CENTER&amp;title=&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->
<!-- Reference Autonomous -->
</p><div class="sanitycontent widget reference plug" data-nosnippet>
<a class="link__container link__container--with-thumbnail autonomous forward-navigation" data-ec-category="SMALL_THUMBNAIL" data-ec-id="pp:article:1.17593456" data-ec-name="Fyll handlekorga: Så mykje dyrare har maten blitt" href="https://www.nrk.no/norge/handleturen_-sa-mykje-dyrare-har-matvarene-blitt-dei-siste-fire-ara-1.17593456">
<div class="heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100">
<h2 class="heading">
<small class="kicker skin-text-700 darkmode-skin-text-300">Les også</small>
<span class="skin-text-950 darkmode-skin-text-100 link-text">
Fyll handlekorga: Så mykje dyrare har maten blitt
</span>
</h2>
<svg class="thumbnail-overlay skin-text-50 darkmode-skin-text-900" fill="none" height="101" viewbox="0 0 38 101" xmlns="http://www.w3.org/2000/svg">
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</svg>
</div>
<div class="thumbnail-container">
<!-- include: /serum/render?id=1.17634679&amp;size=10&amp;perspective=LEAN&amp;alignment=CENTER&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->
<figure class="image widget lean plug-image lazy-load">
<div class="responsive-img F169"><img alt="En illustrasjon av en handlepose med navnet butikken på svever mellom forkjelige butikkvarer." loading="lazy" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQRQdf03MNW6n1nGQSLxVDiA.png 80w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQN6tnmOs3e8T1nGQSLxVDiA.png 160w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQv-jtD75qTZD1nGQSLxVDiA.png 350w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQ_3dFTIssu8_1nGQSLxVDiA.png 450w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQ_2AUSPsTLtz1nGQSLxVDiA.png 650w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQJuwtFDq3qvf1nGQSLxVDiA.png 1000w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQdjrB8NTX2Nb1nGQSLxVDiA.png 1200w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQTRZHhr5-Fpj1nGQSLxVDiA.png 1600w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQLGHJNYCUrTz1nGQSLxVDiA.png 2000w" title=""></div>
</figure>
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</div>
</a>
</div>
<!-- // Reference Autonomous -->

<h2>Kan gå for langt</h2>
<p>Schjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.</p>
<p>– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.</p>
<div class="g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169" id="1.17686071.e248c840"><!-- include: /serum/render?id=1.17686071&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Fl%C3%B8tegratinerte+poteter+f%C3%A5r+ogs%C3%A5+julepreg+i+butikkhyllene+%E2%80%93+uten+at+oppskriften+endres.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->
<figure class="image widget rich">
<div class="responsive-img F169"><img alt="Julevarer" loading="eager" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA4KyAzoaZkqTydWdAYoyiKQ.jpg 80w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAZtZyhJPUA-_ydWdAYoyiKQ.jpg 160w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAGBS4JBm5N6vydWdAYoyiKQ.jpg 350w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAQIZjgWQVJPrydWdAYoyiKQ.jpg 450w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAPtc9LDVmcEvydWdAYoyiKQ.jpg 650w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAzLd72m6HQz3ydWdAYoyiKQ.jpg 1000w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA_8DD4h748KXydWdAYoyiKQ.jpg 1200w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA5Ab-iohagfHydWdAYoyiKQ.jpg 1600w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgATNqYofSZsBzydWdAYoyiKQ.jpg 2000w" title="Foto: Hans-Jacob Omre / NRK"></div>
<figcaption>
<p class="">Fløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
</figcaption>
</figure>
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</div>
<p>Norsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.</p>
<p><strong>– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.</strong></p>
<p><!-- include: /serum/render?id=1.17669473&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->
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</p><div class="article widget reference plug" data-nosnippet>
<a class="link__container link__container--with-thumbnail autonomous forward-navigation" data-ec-category="SMALL_THUMBNAIL" data-ec-id="pp:article:1.17669473" data-ec-name="Frykta butikkdød utan alkoholsal – pustar letta ut" href="https://www.nrk.no/sorlandet/snur-om-alkoholsal-i-sjolvbetente-butikkar-__pustar-letta-ut-1.17669473">
<div class="heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100">
<h2 class="heading">
<small class="kicker skin-text-700 darkmode-skin-text-300">Les også</small>
<span class="skin-text-950 darkmode-skin-text-100 link-text">
Frykta butikkdød utan alkoholsal – pustar letta ut
</span>
</h2>
<svg class="thumbnail-overlay skin-text-50 darkmode-skin-text-900" fill="none" height="101" viewbox="0 0 38 101" xmlns="http://www.w3.org/2000/svg">
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</svg>
</div>
<div class="thumbnail-container">
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<div class="responsive-img F169"><img alt="En mann som ser inn i kamera" loading="lazy" sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQek9QoqsZeXgU-5rA7b7INw.jpg 80w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQpDv_Gg3JW7wU-5rA7b7INw.jpg 160w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQztygC6ZZMlcU-5rA7b7INw.jpg 350w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQYvSHsQAtnHsU-5rA7b7INw.jpg 450w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQwTzRJVlO1ZEU-5rA7b7INw.jpg 650w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQv7wTIiZ9LFsU-5rA7b7INw.jpg 1000w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQdDNhZ3o8xlcU-5rA7b7INw.jpg 1200w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQKoA0kM3twI0U-5rA7b7INw.jpg 1600w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQHMbyiGRUAyQU-5rA7b7INw.jpg 2000w" title="Foto: Leif Hallgeir Dalen / NRK"></div>
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</div>
</a>
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    <div class="kur-room__content">
       
        <h2 class="kur-room__title kur-room__title--4">
      <span>
         <small>Hustrend tar av:</small>  <span class="kur-nowrap">– </span>Blir bare større og større
      </span>
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    </div>
  
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    <div class="kur-room-wrapper kur-room--size-50 kur-room--standard tracklp" data-testid="kur-room-id-1262279">
      
    <div class="kur-room kur-room--light kur-room-darkroom-text--default kur-room--variant-medium kur-room--variant-mobile-medium kur-room--artwork-on-top kur-room--artwork-on-top-desktop kur-room--has-artwork" data-ec-category="size-50" data-ec-entity-id="1262279" data-ec-id="pp:article:1.17692593" data-ec-name="– Ville ha gjort det igjen" data-ec-position="2" lang="no">
       <a href="https://www.nrk.no/urix/ahmed-etter-bondi-beach-skytingen_---ville-gjort-det-igjen-1.17692593">
    
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    <div class="kur-room__content">
       
        <h2 class="kur-room__title kur-room__title--2">
      <span>
         <small>Ahmed etter Bondi Beach-skytinga:</small>  <span class="kur-nowrap">– </span>Ville ha gjort det igjen
      </span>
    </h2>
      
       
      
    </div>
  </a> 
      
    </div>
  
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  </section>
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<a class="autonomous" data-ec-id="pp:article:1.16345990" data-ec-name="Podkaster fra NRK Nordland" data-id="1.16345990" href="https://www.nrk.no/nordland/podcaster-fra-nrk-nordland_-fra-flyhavariet-i-gratadalen_-til-kald-krig-og-politidrapene-pa-austbo-1.16345990">
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<div class="responsive-img F169"><img alt="Anneli Strand Drevatne" loading="eager" sizes="100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQuvYdB4hQN9RA4QZc6S1UIA.jpg 80w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQof0yUp1kxDBA4QZc6S1UIA.jpg 160w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQVou0T7T5t0dA4QZc6S1UIA.jpg 350w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQH1jLNYiXr4xA4QZc6S1UIA.jpg 450w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQcRVH9pZ5lQ9A4QZc6S1UIA.jpg 650w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQ4rStwW5R_-JA4QZc6S1UIA.jpg 1000w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQ4zOeQArjxhhA4QZc6S1UIA.jpg 1200w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQGIQgsDkedGRA4QZc6S1UIA.jpg 1600w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQJKHNIHMm7f5A4QZc6S1UIA.jpg 2000w" title="Foto: Benjamin Fredriksen / NRK"></div>
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<div class="plug-teaser"><h2 class="title">Hør radiosendingene fra Nordland</h2></div></a></div></div><div class="g33 col fr s6 sl9 sl12 sl18 plug-reference relation flow-relation" data-id="" data-reference-id="1.12325608.body1"><div class=" widget lean plug lp_plug cf"><a class="autonomous" data-ec-id="tv:series:distriktsnyheter-nordland" data-ec-name="" href="http://tv.nrk.no/serie/distriktsnyheter-nordland"><!-- include: /serum/render?id=1.14733255&amp;size=18&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->
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<div class="responsive-img F169"><img alt="Programleder Ole Marius Hågensen Rørstad" loading="eager" sizes="100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQvtGzTTr9fDJsTL39zvXRMA.jpg 80w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQeMsUQDlbls5sTL39zvXRMA.jpg 160w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQJGJ36U2HVNFsTL39zvXRMA.jpg 350w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQAFBjaqtM4JFsTL39zvXRMA.jpg 450w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQTW8G3WHw42hsTL39zvXRMA.jpg 650w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQ56g1kWyQA5RsTL39zvXRMA.jpg 1000w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQOvF_mHt4xVNsTL39zvXRMA.jpg 1200w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQfl8zA40HE_tsTL39zvXRMA.jpg 1600w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQPSzWoa_55rBsTL39zvXRMA.jpg 2000w" title="Foto: Oliver Rønning / NRK"></div>
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<div class="plug-teaser"><h2 class="title">Se våre TV-sendinger her</h2></div></a></div></div></div>
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0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Lisens</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/publikum/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Publikum i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/deltaker/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Delta i NRK-programmer</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/stilling/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Jobb i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/presse/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Presse</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Kontakt</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/informasjon/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Om NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/kontakt/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Kontakt NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/lisens/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Lisens</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/publikum/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Publikum i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/deltaker/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Delta i NRK-programmer</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/stilling/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Jobb i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/presse/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Presse</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Hjelp<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Brukerstøtte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/tilgjengelighet/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/personvernerklaering/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/informasjonskapsler/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Hjelp</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Brukerstøtte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/tilgjengelighet/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/personvernerklaering/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/informasjonskapsler/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Tjenester<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.yr.no"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/skole/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>NRK Skole</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Tjenester</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.yr.no"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/skole/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>NRK Skole</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Produksjon<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/eksternproduksjon/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 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   "article_id" : 40351,
   "author" : "Hans-Jacob Omre",
   "category" : "Nordland, Matbransjen, Mat og kosthold, Jul, Julemat, Julestemning, Jul i Nordland, Julehandel, Privatøkonomi",
   "change_type" : "update",
   "content" : "Kollegaene Even Røisgaard \\(26\\) og Marius Eriksen \\(28\\) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.\n\nMen det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.\n\n– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.\n\nMarius sjekker julemat som ikke har fått nissepreg eller røde etiketter.\n\nKollegaen nikker.\n\n**– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.**\n\nDe kjøper i hvert fall ikke mer av det fordi det er pyntet.\n\n– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.\n\nTil slutt var det julemat som faktisk smaker jul som havnet i vogna.\n\nEtter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.\n\n## Kyllingvinger med grillkrydder?\n\nRundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.\n\nJulekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.\n\n**– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.**\n\nDet sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.\n\nHan tror forklaringen er langt mindre mystisk enn emballasjen antyder.\n\n– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.\n\n## Samme kylling – ny innpakning\n\nDet er Norsk Kylling som produserer Solvinge\\-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.\n\n– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.\n\nSå hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.\n\n**– Julen er en tid der mange ønsker litt ekstra stemning rundt seg, også i hverdagsmåltidene. Med juleemballasjen ønsker vi å bidra til litt juleglede i butikk og i kjøleskapene til folk, sier hun.**\n\nMarstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:\n\n– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.\n\n## Potetgull i nissedrakt\n\nOgså i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.\n\n– Potetgull har vært en del av norske tradisjoner siden 1936, også rundt jul. Derfor opplever vi at det faller naturlig å gi noen av produktene våre et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.\n\nNoen av posene får kun «jule\\-look», mens andre har egne julesmaker.\n\nBrennodden legger ikke skjul på at det virker.\n\n– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.\n\n## Trykker på «juleknappene» våre\n\nMen selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.\n\nIfølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.\n\n**– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.**\n\nNår mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.\n\n– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.\n\n## Vi betaler mer – uten å tenke over det\n\nFor produsentene er desember en måned med store muligheter.\n\n– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.\n\nMills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.\n\nRød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.\n\n**– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.**\n\nBlindheim er enig:\n\n– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.\n\nFlere salater har fått juleetikett.\n\n## Kan gå for langt\n\nSchjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.\n\n– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.\n\nFløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.\n\nNorsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.\n\n**– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.**",
   "created_at" : "2025-12-17 04:11:37",
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   "metadata" : "{\"content\":\"Kollegaene Even RÃ¸isgaard \\\\(26\\\\) og Marius Eriksen \\\\(28\\\\) har akkurat mÃ¸nstret i land i BodÃ¸. NÃ¥ er de i gang med Ã¥rets julehandel.\\n\\nMen det som mÃ¸ter dem, er butikkhyller som er tatt over av rÃ¸de farger, nisser og reinsdyr. Jula er klistret pÃ¥ overalt â selv pÃ¥ varer gutta overhodet ikke forbinder med hÃ¸ytiden.\\n\\nâ Det gir meg ikke noe mer julestemning at det stÃ¥r Â«julehotwingsÂ» pÃ¥ pakken, sier Eriksen.\\n\\nMarius sjekker julemat som ikke har fÃ¥tt nissepreg eller rÃ¸de etiketter.\\n\\nKollegaen nikker.\\n\\n**â Det handler vel mest om Ã¥ selge mer. For meg er det grÃ¸t og pinnekjÃ¸tt som skaper julestemning, ikke julekyllingkjÃ¸ttdeig.**\\n\\nDe kjÃ¸per i hvert fall ikke mer av det fordi det er pyntet.\\n\\nâ Hvis jeg vil ha hotwings, kjÃ¸per jeg hotwings. Jeg gÃ¥r ikke pÃ¥ det trikset, sier RÃ¸isgaard.\\n\\nTil slutt var det julemat som faktisk smaker jul som havnet i vogna.\\n\\nEtter en kort diskusjon om rÃ¸kt eller urÃ¸kt pinnekjÃ¸tt, ble en pakke med hjem â mens hotwingsene i juledrakt ble stÃ¥ende igjen i hylla.\\n\\n## Kyllingvinger med grillkrydder?\\n\\nRundt dem er det likevel vanskelig Ã¥ unngÃ¥ inntrykket: jula har okkupert butikken.\\n\\nJulekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? NÃ¥r desember treffer, er det rÃ¸dt sÃ¥ langt Ã¸yet kan se.\\n\\n**â Kylling spiser vi jo ikke mer av i julen, sÃ¥ det kan virke litt rart.**\\n\\nDet sier Alexander SchjÃ¸ll, forskningsleder ved Forbruksforskningsinstituttet SIFO.\\n\\nHan tror forklaringen er langt mindre mystisk enn emballasjen antyder.\\n\\nâ Det kan vÃ¦re sÃ¥ enkelt som at produsenten vil skape en nyhet, slik at produktet stÃ¥r mer ut. Selv om det ikke har noe med jul Ã¥ gjÃ¸re, kan et nytt design gjÃ¸re at folk velger det.\\n\\n## Samme kylling â ny innpakning\\n\\nDet er Norsk Kylling som produserer Solvinge\\\\-serien for Rema 1000. De bekrefter at Â«julekyllingenÂ» ikke er en egen oppskrift.\\n\\nâ Det er kun emballasjen som fÃ¥r et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.\\n\\nSÃ¥ hvorfor trenger kyllingvinger og kjÃ¸ttdeig Ã¥ feire jul? IfÃ¸lge Marstrand er mÃ¥let Ã¥ spre litt ekstra glede i hverdagen.\\n\\n**â Julen er en tid der mange Ã¸nsker litt ekstra stemning rundt seg, ogsÃ¥ i hverdagsmÃ¥ltidene. Med juleemballasjen Ã¸nsker vi Ã¥ bidra til litt juleglede i butikk og i kjÃ¸leskapene til folk, sier hun.**\\n\\nMarstrand sier de ogsÃ¥ vil inspirere til lettere mÃ¥ltider i en periode med mye tung mat. Samtidig innrÃ¸mmer hun at designet gjÃ¸r noe med blikket vÃ¥rt:\\n\\nâ Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.\\n\\n## Potetgull i nissedrakt\\n\\nOgsÃ¥ i snackshylla har nissene flyttet inn. Maarud har bÃ¥de Â«JulegullÂ» og Â«JulehjerterÂ» med smaker vi kjenner godt fra resten av Ã¥ret.\\n\\nâ Potetgull har vÃ¦rt en del av norske tradisjoner siden 1936, ogsÃ¥ rundt jul. Derfor opplever vi at det faller naturlig Ã¥ gi noen av produktene vÃ¥re et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.\\n\\nNoen av posene fÃ¥r kun Â«jule\\\\-lookÂ», mens andre har egne julesmaker.\\n\\nBrennodden legger ikke skjul pÃ¥ at det virker.\\n\\nâ Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gÃ¸y Ã¥ prÃ¸ve noe nytt. Juleposene blir som regel utsolgt fÃ¸r julaften, sier hun.\\n\\n## Trykker pÃ¥ Â«juleknappeneÂ» vÃ¥re\\n\\nMen selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nÃ¸ye kalkulert.\\n\\nIfÃ¸lge Trond Blindheim, dosent i markedskommunikasjon ved HÃ¸yskolen Kristiania, er designet laget for Ã¥ treffe oss emosjonelt.\\n\\n**â Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.**\\n\\nNÃ¥r mange produkter samtidig tar pÃ¥ seg Â«juleklÃ¦rÂ», fungerer det som et kollektivt signal.\\n\\nâ Vi oppfatter disse visuelle kodene som en naturlig del av hÃ¸ytiden. Det bekrefter og forsterker tradisjonene vÃ¥re, selv om produktene er helt uendret.\\n\\n## Vi betaler mer â uten Ã¥ tenke over det\\n\\nFor produsentene er desember en mÃ¥ned med store muligheter.\\n\\nâ I julen er betalingsviljen hÃ¸yere. Kvalitet blir viktigere enn pris, sier SchjÃ¸ll i SIFO.\\n\\nMills potetsalat har fÃ¥tt nisse pÃ¥ lokket â men innholdet er identisk Ã¥ret rundt.\\n\\nRÃ¸d emballasje kan i seg selv gi inntrykk av Â«kosÂ» og Â«kvalitetÂ». Det gjÃ¸r at en helt vanlig vare plutselig selger litt mer.\\n\\n**â Det mÃ¥ Ã¥penbart lÃ¸nne seg. Ã lage egne julepakninger er en kostnad, sÃ¥ de hadde ikke gjort det om det ikke virket, sier han.**\\n\\nBlindheim er enig:\\n\\nâ Dette er et virkemiddel for Ã¥ Ã¸ke salget i en periode hvor konkurransen er hÃ¸y. Vi ser det samme i pÃ¥sken.\\n\\nFlere salater har fÃ¥tt juleetikett.\\n\\n## Kan gÃ¥ for langt\\n\\nSchjÃ¸ll mener trenden gÃ¥r mot at stadig flere produkter fÃ¥r julepreg â ogsÃ¥ de som ikke har noe som helst med jul Ã¥ gjÃ¸re. Han mener produsenter bÃ¸r vÃ¦re forsiktige.\\n\\nâ Hvis hensikten er Ã¥ framstÃ¥ som julete uten Ã¥ vÃ¦re det, kan noen fÃ¸le seg litt lurt. Det er ikke ulovlig, men man spiller pÃ¥ at forbrukeren vil ha juleting, sier han.\\n\\nFlÃ¸tegratinerte poteter fÃ¥r ogsÃ¥ julepreg i butikkhyllene â uten at oppskriften endres.\\n\\nNorsk Kylling mener de er Ã¥pne om hva som faktisk ligger i pakkene.\\n\\n**â Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.**\",\"is_paywalled\":0,\"description\":\"Butikkhyllene flommer over av nisser, snÃ¸fnugg og rÃ¸d emballasje pÃ¥ helt vanlige matvarer som kjÃ¸ttdeig og potetgull. Sjekker du innholdet, er maten ofte nÃ¸yaktig den samme som resten av Ã¥ret.\",\"category\":\"Nordland, Matbransjen, Mat og kosthold, Jul, Julemat, Julestemning, Jul i Nordland, Julehandel, PrivatÃ¸konomi\",\"keywords\":[],\"author\":\"Hans-Jacob Omre\",\"og\":{\"description\":\"Butikkhyllene flommer over av nisser, snÃ¸fnugg og rÃ¸d emballasje pÃ¥ helt vanlige matvarer som kjÃ¸ttdeig og potetgull. Sjekker du innholdet, er maten ofte nÃ¸yaktig den samme som resten av Ã¥ret.\",\"image:secure_url\":\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWUDtq42QJkGew.jpg\",\"image\":\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWUDtq42QJkGew.jpg\",\"type\":\"article\",\"title\":\"Matbutikker selger vanlig mat med jule-emballasje\",\"site_name\":\"NRK\",\"url\":\"https://www.nrk.no/nordland/matbutikker-selger-vanlig-mat-med-jule-emballasje-1.17684381\"},\"schema\":{\"microdata\":{\"thumbnailUrl\":\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwcs7f_KbgCHYnN02QlvN3wQ\",\"contentUrl\":\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwMSugzFBvYwXGPJGyk_VGkA\"}},\"raw_feed_item\":\"<item>\\r\\n      <title>Even (26) og Marius (28) lar seg ikke friste av Â«julehotwingsÂ»</title>\\r\\n      <link>https://www.nrk.no/nordland/matbutikker-selger-vanlig-mat-med-jule-emballasje-1.17684381</link>\\r\\n      <description>Butikkhyllene flommer over av nisser, snÃ¸fnugg og rÃ¸d emballasje pÃ¥ helt vanlige matvarer som kjÃ¸ttdeig og potetgull. Sjekker du innholdet, er maten ofte nÃ¸yaktig den samme som resten av Ã¥ret.</description>\\r\\n      <category>Nordland</category>\\r\\n      <category>Matbransjen</category>\\r\\n      <category>Mat og kosthold</category>\\r\\n      <category>Jul</category>\\r\\n      <category>Julemat</category>\\r\\n      <category>Julestemning</category>\\r\\n      <category>Jul i Nordland</category>\\r\\n      <category>Julehandel</category>\\r\\n      <category>PrivatÃ¸konomi</category>\\r\\n      <pubDate>Tue, 16 Dec 2025 19:02:00 GMT</pubDate>\\r\\n      <guid isPermaLink=\\\"false\\\">1.17684381</guid>\\r\\n      <dc:creator>Hans-Jacob Omre</dc:creator>\\r\\n      <dc:date>2025-12-16T19:02:00Z</dc:date>\\r\\n      <media:content medium=\\\"image\\\" type=\\\"image/jpeg\\\" url=\\\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWWihV0BCOzraw.jpg\\\">\\r\\n        <media:credit role=\\\"photographer\\\" scheme=\\\"urn:ebu\\\">Hans-Jacob Omre/NRK</media:credit>\\r\\n        <media:title>To menn pÃ¥ butikken</media:title>\\r\\n      </media:content>\\r\\n    </item>\",\"image_url\":\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWUDtq42QJkGew.jpg\",\"meta\":{\"apple-mobile-web-app-status-bar-style\":\"#eef5ff\",\"dc.date.issued\":\"2025-12-16\",\"viewport\":\"width=device-width,initial-scale=1.0\",\"msapplication-tap-highlight\":\"no\",\"p:domain_verify\":\"ec4318a079405ca7cd9055634d626a64\",\"theme-color\":\"#eef5ff\",\"Generator\":\"Panorama\",\"msapplication-navbutton-color\":\"#eef5ff\",\"robots\":\"index,follow\",\"Revisit-after\":\"1 Days\",\"author\":\"Hans-Jacob Omre\",\"description\":\"Butikkhyllene flommer over av nisser, snÃ¸fnugg og rÃ¸d emballasje pÃ¥ helt vanlige matvarer som kjÃ¸ttdeig og potetgull. 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min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://nrksuper.no\" data-ec-name=\"NRK Super\" data-ec-variant=\"N/A\" href=\"https://nrksuper.no\">NRK Super</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://p3.no\" data-ec-name=\"NRK P3\" data-ec-variant=\"N/A\" href=\"https://p3.no\">NRK P3</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://yr.no\" data-ec-name=\"Yr\" data-ec-variant=\"N/A\" href=\"https://yr.no\">Yr</a></li></ul></div><ul class=\"nrkno-header__promoted-categories-list lt-tablet:hidden tablet:inline list-none m-0 p-0\" role=\"list\"><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyheter</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\" href=\"/sport/\">Sport</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" href=\"/kultur/\">Kultur</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"https://www.nrk.no/video/humor/\" data-ec-name=\"Humor\" data-ec-variant=\"N/A\" href=\"/video/humor/\">Humor</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\" href=\"/distrikt/\">Distrikt</a></li></ul><button aria-controls=\"nrkno-header__mega\" aria-expanded=\"false\" class=\"nrkno-header__mega-menu-expand-button tablet:inline-flex lt-tablet:hidden font-600 text-current cursor-pointer leading-normal ml-1 py-[0.375rem] px-[0.75rem] align-baseline hover:opacity-70 transition-all\" id=\"nrkno-header-megamenu-btn\">Mer<span class=\"text-[0.6rem] ml-1.5 self-center\"><svg aria-hidden=\"true\" class=\"transform fill-current pointer-events-none align-middle\" focusable=\"false\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path d=\"M4 10.88l8 5.6 8-5.6V9l-8 5.6L4 9v1.88z\" fill=\"currentColor\"></path></svg><span></span></span></button><div aria-labelledby=\"nrkno-header-megamenu-btn\" class=\"nrkno-header__mega-menu dark:bg-core-blue-900 dark:text-core-blue-50 animate-nrk-header-fade tablet:shadow-sm leading-normal overflow-hidden tablet:absolute left-0 w-full z-2 order-2 bg-white text-core-blue-950 dark:bg-core-blue-950 tablet:hidden lt-tablet:block\" id=\"nrkno-header__mega\"><div class=\"nrkno-header__mega-menu-outer-wrapper bg-inherit clear-both text-inherit [display:table] m-auto max-w-[1190px] w-full px-4 tablet:px-5\"><div class=\"nrkno-header__mega-menu-inner-wrapper lt-tablet:inline tablet:flex tablet:-ml-5\"><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyheter</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyhetssenter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyhetssenter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7008\" data-ec-name=\"Norge\" data-ec-variant=\"N/A\" href=\"/norge/\">Norge</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7029\" data-ec-name=\"Urix\" data-ec-variant=\"N/A\" href=\"/urix/\">Urix</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7880\" data-ec-name=\"Debatten\" data-ec-variant=\"N/A\" href=\"/debatten/\">Debatten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" href=\"/kultur/\">Kultur</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7017\" data-ec-name=\"Nyttig\" data-ec-variant=\"N/A\" href=\"/nyttig/\">Nyttig</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7016\" data-ec-name=\"Viten\" data-ec-variant=\"N/A\" href=\"/viten/\">Viten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6837\" data-ec-name=\"Dokumentar\" data-ec-variant=\"N/A\" href=\"/dokumentar/\">Dokumentar</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6831\" data-ec-name=\"Ytring\" data-ec-variant=\"N/A\" href=\"/ytring/\">Ytring</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7375\" data-ec-name=\"NRK Sápmi\" data-ec-variant=\"N/A\" href=\"/sapmi/\">NRK Sápmi</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7427\" data-ec-name=\"NRK Kvensk\" data-ec-variant=\"N/A\" href=\"/kvensk/\">NRK Kvensk</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\" href=\"/sport/\">Sport</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sportsnyheter\" data-ec-variant=\"N/A\" href=\"/sport/\">Sportsnyheter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7128\" data-ec-name=\"Livesport\" data-ec-variant=\"N/A\" href=\"https://resultater.nrk.no/\">Livesport</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6851\" data-ec-name=\"Sendeplan\" data-ec-variant=\"N/A\" href=\"/sport/sendeplan/\">Sendeplan</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" data-ec-id=\"pp:2.8030\" data-ec-name=\"Spill\" data-ec-variant=\"N/A\" href=\"/spill/\">Spill</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:1.13834273\" data-ec-name=\"Quiz\" data-ec-variant=\"N/A\" href=\"/emne/quiz-1.13834273\">Quiz</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:1.17105310\" data-ec-name=\"Former (minispill)\" data-ec-variant=\"N/A\" href=\"/former-1.17105310\">Former</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:1.17073958\" data-ec-name=\"Tvers (minispill)\" data-ec-variant=\"N/A\" href=\"/tvers-1.17073958\">Tvers</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\" href=\"/distrikt/\">Distrikt</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6950\" data-ec-name=\"Agder\" data-ec-variant=\"N/A\" href=\"/sorlandet/\">Agder</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Akershus\" data-ec-variant=\"N/A\" href=\"/stor-oslo/\">Akershus</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6974\" data-ec-name=\"Buskerud\" data-ec-variant=\"N/A\" href=\"/buskerud/\">Buskerud</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Finnmark\" data-ec-variant=\"N/A\" href=\"/tromsogfinnmark/\">Finnmark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6944\" data-ec-name=\"Innlandet\" data-ec-variant=\"N/A\" href=\"/innlandet/\">Innlandet</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6946\" data-ec-name=\"M&amp;oslash;re og Romsdal\" data-ec-variant=\"N/A\" href=\"/mr/\">Møre og Romsdal</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6947\" data-ec-name=\"Nordland\" data-ec-variant=\"N/A\" href=\"/nordland/\">Nordland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Oslo\" data-ec-variant=\"N/A\" href=\"/stor-oslo/\">Oslo</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6948\" data-ec-name=\"Rogaland\" data-ec-variant=\"N/A\" href=\"/rogaland/\">Rogaland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Telemark\" data-ec-variant=\"N/A\" href=\"/vestfoldogtelemark/\">Telemark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Troms\" data-ec-variant=\"N/A\" href=\"/tromsogfinnmark/\">Troms</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6943\" data-ec-name=\"Tr&amp;oslash;ndelag\" data-ec-variant=\"N/A\" href=\"/trondelag/\">Trøndelag</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Vestfold\" data-ec-variant=\"N/A\" href=\"/vestfoldogtelemark/\">Vestfold</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.7623\" data-ec-name=\"Vestland\" data-ec-variant=\"N/A\" href=\"/vestland/\">Vestland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\" data-ec-id=\"pp:2.6953\" data-ec-name=\"&amp;Oslash;stfold\" data-ec-variant=\"N/A\" href=\"/ostfold/\">Østfold</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] 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/serum/render?id=1.17684381&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO&amp;showDescription=false&amp;classes=+surrogate-content --><!-- START: /templates/article/article-rich.jsp -->\n<article class=\"article widget rich surrogate-content container-widget cf js-initialize \" data-id=\"1.17684381\" role=\"main\">\n<div class=\"spacer g5 col fl s1 sl6 sl9 sl12 sl18\"></div>\n<div data-ec-list=\"article_lead\" data-ec-name=\"ingress\">\n<div class=\"g94 col fl s17 sl18 sg6 sg9 sg12 container-widget\">\n<header class=\"container-widget-content article-header\">\n<h1 class=\"title title-large article-title \">Even (26) og Marius (28) lar seg ikke friste av «julehotwings»</h1>\n<div class=\"text-body text-body-sans-serif article-lead\">\n<p>Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.</p>\n</div>\n</header>\n<div class=\"g70 col fl s12 sl18 sg6 sg9 article-lead-media \">\n<!-- include: /serum/render?id=1.17686154&amp;size=12&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=SAMME+MAT%2C+NYTT+DESIGN%3A+Even+og+Marius+studerer+utvalget+%E2%80%93+men+nissepyntet+emballasje+gj%C3%B8r+ingen+forskjell.&amp;type=image&amp;aspect=F11 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img alt=\"To menn på butikken\" loading=\"eager\" sizes=\"(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgCT_3ciDAI0Km9JWWaNp-MQ.jpg 80w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPggtFq6SOHeIym9JWWaNp-MQ.jpg 160w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg-xnBIge6O2Om9JWWaNp-MQ.jpg 350w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg0Q8_jjIDhpem9JWWaNp-MQ.jpg 450w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg7halcGZMXimm9JWWaNp-MQ.jpg 650w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgbWU3HhE366Cm9JWWaNp-MQ.jpg 1000w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgSq0lVFfHMvem9JWWaNp-MQ.jpg 1200w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg1Zdyap_6YLqm9JWWaNp-MQ.jpg 1600w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgSoegKEabzgem9JWWaNp-MQ.jpg 2000w\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">SAMME MAT, NYTT DESIGN: Even og Marius studerer utvalget – men nissepyntet emballasje gjør ingen forskjell.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n\n</div>\n<div class=\"article-header-sidebar g22 col fl s4 sl6 sl9 sl12 sl18\" role=\"contentinfo\">\n<div class=\"container-widget-content authors \">\n<!-- include: /serum/render?id=18.27945&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Journalist --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.17560367&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img alt=\"\" loading=\"eager\" sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wBzqoRX-QMjRDQ09BwnwnHw.jpg 80w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wHArbkLy2JQxDQ09BwnwnHw.jpg 160w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wg3lvE7_Kcu5DQ09BwnwnHw.jpg 350w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wTMn64A3CBTRDQ09BwnwnHw.jpg 450w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wWY8lmXF6UGBDQ09BwnwnHw.jpg 650w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wRZfG5PMj3HBDQ09BwnwnHw.jpg 1000w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4w2NurE80qcvdDQ09BwnwnHw.jpg 1200w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wVXNpAFDbeZdDQ09BwnwnHw.jpg 1600w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4w47R3dieQQohDQ09BwnwnHw.jpg 2000w\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/hans-jacob-omre-18.27945\" title=\"Gå til personens side\">\nHans-Jacob Omre\n<span class=\"sr-only\">\n<span> – Journalist</span>\n</span>\n</a>\n<span aria-hidden=\"true\" class=\"author__role\">Journalist</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n</div>\n<div class=\"container-widget-content\">\n<p class=\"article-location\">Vi rapporterer fra <em>Bodø</em></p>\n</div>\n<div class=\"article-dateline article-dateline-header container-widget-content\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2025-12-16T20:02:00+01:00\">\n16.12.2025, kl. 20.02\n</time>\n</span>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"favorite-button-placeholder__metadata\"></div>\n<div class=\"container-widget-content\">\n<aside class=\"article-metadata--mobile\">\n<div class=\"article-dateline article-dateline--mobile\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2025-12-16T20:02:00+01:00\">\n16.12.2025, kl. 20.02\n</time>\n</span>\n<p class=\"article-location\">Vi rapporterer fra <em>Bodø</em></p>\n</div>\n</aside>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"container-widget-content favorite-button-placeholder__sidebar\"></div>\n</div>\n<div class=\"g55 col fl s10 sl12 sl18 sg6 sg9\">\n<div class=\"article-body lp_articlebody text-body text-body-sans-serif container-widget-content nostack cf\" data-ec-list=\"article_body\" data-ec-name=\"brødtekst\" data-main-content>\n<p class=\"article-body--updating\" data-is-updating-article=\"false\" data-last-updated=\"1765911720000\" data-updating-text=\"Saken oppdateres.\"></p>\n<p>Kollegaene Even Røisgaard (26) og Marius Eriksen (28) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.</p>\n<p>Men det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.</p>\n<p>– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.</p>\n<div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\" id=\"1.17686197.157a2ae2\"><!-- include: /serum/render?id=1.17686197&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Marius+sjekker+julemat+som+ikke+har+f%C3%A5tt+nissepreg+eller+r%C3%B8de+etiketter.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Mann med caps\" loading=\"eager\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gWPEG0-bNDGhojhPlzpnNSw.jpg 80w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gBIZyJT6xYcRojhPlzpnNSw.jpg 160w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gO8mQ081w_SFojhPlzpnNSw.jpg 350w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90ggFQSK2-XhjtojhPlzpnNSw.jpg 450w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90g4ppRjUafaeFojhPlzpnNSw.jpg 650w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gxvMdaZn4dt5ojhPlzpnNSw.jpg 1000w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gR7HXxtd6bilojhPlzpnNSw.jpg 1200w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gCR9fktd6v0FojhPlzpnNSw.jpg 1600w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gfyzCRiiOZ8hojhPlzpnNSw.jpg 2000w\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Marius sjekker julemat som ikke har fått nissepreg eller røde etiketter.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Kollegaen nikker.</p>\n<p><strong>– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.</strong></p>\n<p>De kjøper i hvert fall ikke mer av det fordi det er pyntet.</p>\n<p>– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.</p>\n<div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\" id=\"1.17686074.e264f742\"><!-- include: /serum/render?id=1.17686074&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Til+slutt+var+det+julemat+som+faktisk+smaker+jul+som+havnet+i+vogna.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Julevarer\" loading=\"eager\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAf9sm5cMBykqJ9rf0_HelqA.jpg 80w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAxpI-UYm_36mJ9rf0_HelqA.jpg 160w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA-xF39TlmQdCJ9rf0_HelqA.jpg 350w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAdjjaGNvLfFqJ9rf0_HelqA.jpg 450w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAqp4eFbTOVxCJ9rf0_HelqA.jpg 650w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAQDRmYoZSPHmJ9rf0_HelqA.jpg 1000w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgApHqNbXCEzxGJ9rf0_HelqA.jpg 1200w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA79TMp_4xOKKJ9rf0_HelqA.jpg 1600w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAI0BcPYikO06J9rf0_HelqA.jpg 2000w\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Til slutt var det julemat som faktisk smaker jul som havnet i vogna. </p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Etter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.</p>\n<h2>Kyllingvinger med grillkrydder?</h2>\n<p>Rundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.</p>\n<p>Julekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.</p>\n<p><strong>– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.</strong></p>\n<p>Det sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.</p>\n<div class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\" id=\"1.17686141.e8e3ccb8\"><!-- include: /serum/render?id=1.17686141&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\" rel=\"stylesheet\" type=\"text/css\"><!-- prettier-ignore-attribute --><dh-persongalleri-v1 data-name=\"dh-persongalleri\"><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\"><figure class=\"dhpg__person__figure\" data-name=\"Alexander Schjøll\"><picture><source sizes=\"(min-width: 540px) 320px, 100vw\" srcset=\"https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow3S8ANQaE-gGfQvhf1ksNBA.webp 450w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwpBZVvcNH8nOfQvhf1ksNBA.webp 768w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwP5Z2p4FSx_OfQvhf1ksNBA.webp 1080w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow-sTVEP1O_kSfQvhf1ksNBA.webp 1280w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow8E0x4Ib0mMCfQvhf1ksNBA.webp 1600w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwhwcHguhTWKufQvhf1ksNBA.webp 2400w\" type=\"image/webp\"><source sizes=\"(min-width: 540px) 320px, 100vw\" srcset=\"https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow2S0f0CwZ3-jp9-3fuWAgRw.jpg 450w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwNuAGKJ3sBSPp9-3fuWAgRw.jpg 768w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow0zdvPEilf6np9-3fuWAgRw.jpg 1080w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwRMvUCo48qW7p9-3fuWAgRw.jpg 1280w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwZLnkU8qZGdnp9-3fuWAgRw.jpg 1600w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Owvf5w9RMRk0Tp9-3fuWAgRw.jpg 2400w\" type=\"image/jpeg\"><img alt=\"En mann i lyseblå skjorte og mørkt hår ser inn i kamera. \" height=\"2400\" loading=\"lazy\" sizes=\"(min-width: 540px) 320px, 100vw\" width=\"2400\"></picture></figure><h4 class=\"dhpg__person__name\">Alexander Schjøll</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Forskningsleder ved Forbruksforskningsinstituttet SIFO</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div>\n<p>Han tror forklaringen er langt mindre mystisk enn emballasjen antyder.</p>\n<p>– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.</p>\n<p><!-- include: /serum/render?id=1.17678985&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17678985\" data-ec-name=\"Ekspert tror priskrigen tar av de kommende dagene\" href=\"https://www.nrk.no/nordland/priskrig-pa-julevarer_-slik-gjor-du-de-beste-kuppene-1.17678985\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nEkspert tror priskrigen tar av de kommende dagene\n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17681327&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"En kjøkkenbenk fylt av over 50 varer. Det inkluderer meksikansk gryterett, tomatsaus, grøt og bakevarer. \" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwdloP0u2nooDtHQ8-94KNHw.jpg 80w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwFjHXCffLdJPtHQ8-94KNHw.jpg 160w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwFUFuX2bSskHtHQ8-94KNHw.jpg 350w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwWqv5mLIsQYTtHQ8-94KNHw.jpg 450w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwH_jJb2K9wwztHQ8-94KNHw.jpg 650w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwca5h3OpC4zvtHQ8-94KNHw.jpg 1000w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwkYVi1iW2n-PtHQ8-94KNHw.jpg 1200w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwCjenBKIRPfvtHQ8-94KNHw.jpg 1600w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQw3W5sXcrJA6DtHQ8-94KNHw.jpg 2000w\" title=\"Foto: Liss Inger Eriksen\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<h2>Samme kylling – ny innpakning</h2>\n<p>Det er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.</p>\n<p>– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.</p>\n<div class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\" id=\"1.17686128.e783811f\"><!-- include: /serum/render?id=1.17686128&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\" rel=\"stylesheet\" type=\"text/css\"><!-- prettier-ignore-attribute --><dh-bildekollasj-v1 class=\"widget \" data-name=\"dh-bildekollasj\" data-self-id=\"1.17686128\"><figure class=\"dhbk__kollasj\"><div class=\"dhbk__galleri-container dhbk__no-fullwidth\"><div class=\"dhbk__overlappende-bilder\"><picture><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQIF96SXaFWfLYt0jWZ-lXkw 450w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ23fKBuBXX3rYt0jWZ-lXkw 768w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQkUItgcpMbGPYt0jWZ-lXkw 1080w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQm_5XrjaAQy_Yt0jWZ-lXkw 1280w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ1HaHaWPNcZ7Yt0jWZ-lXkw 1600w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ_YJFDEIeQc7Yt0jWZ-lXkw 1920w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ8BxvoDW_gYTYt0jWZ-lXkw 2560w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQWKvFvevixXrYt0jWZ-lXkw 3840w\" type=\"image/webp\" width=\"3840\"><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ8jX9I1fdBc-NKlSax7IKng 450w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ3p-Gk0f4ODGNKlSax7IKng 768w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQGe0mEh4RT6qNKlSax7IKng 1080w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQcVTuYMF1CG2NKlSax7IKng 1280w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ5LIcYLZuRm6NKlSax7IKng 1600w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQrou67LDwTuiNKlSax7IKng 1920w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQrcr7MPf_Ou6NKlSax7IKng 2560w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQD6qiveFiw9WNKlSax7IKng 3840w\" type=\"image/jpeg\" width=\"3840\"><img alt=\"Julevarer\" loading=\"lazy\" sizes=\"(min-width: 900px) 600px, 100vw\"></picture><picture><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Aa7UnaBahNlMM3UJkxNdpRw 450w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AtLTK89Pttq4M3UJkxNdpRw 768w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ATtlJDhoh6wgM3UJkxNdpRw 1080w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A0L49hE1PlxAM3UJkxNdpRw 1280w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AvzVFD4XjZuQM3UJkxNdpRw 1600w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ASsyrIWn9EoAM3UJkxNdpRw 1920w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Ac-ULIikdbcMM3UJkxNdpRw 2560w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AzBtzUpAB0X4M3UJkxNdpRw 3840w\" type=\"image/webp\" width=\"3840\"><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AT--HOaGs2rt4njFb7yW4Aw 450w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ALcZhDwBiaxh4njFb7yW4Aw 768w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A7mIsBI6KOFN4njFb7yW4Aw 1080w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AE6dNuSDG87p4njFb7yW4Aw 1280w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Ax5nc6EVVhGJ4njFb7yW4Aw 1600w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Aw2WAveYgysl4njFb7yW4Aw 1920w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ARLLr3VuMD7N4njFb7yW4Aw 2560w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A_kfJGxCmxMd4njFb7yW4Aw 3840w\" type=\"image/jpeg\" width=\"3840\"><img alt=\"Julevarer\" loading=\"lazy\" sizes=\"(min-width: 900px) 600px, 100vw\"></picture><picture><source height=\"3823\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAmYLjcdFW2GLG25JFfVaQHQ 450w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAs1KRFy81Fz_G25JFfVaQHQ 768w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAjTJT71oj76LG25JFfVaQHQ 1080w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuA6Jb0EsWuXQTG25JFfVaQHQ 1280w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAwWfrDznUHuPG25JFfVaQHQ 1600w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAnEYFYrjtaAPG25JFfVaQHQ 1920w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuApTSGHF29DVTG25JFfVaQHQ 2560w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAMAZjS1xVA__G25JFfVaQHQ 3840w\" type=\"image/webp\" width=\"3840\"><source height=\"3823\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuADZr42v5BLqdZsYvFjPUaKQ 450w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAbsUL4s3YnT5ZsYvFjPUaKQ 768w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAQwIPMz4uREBZsYvFjPUaKQ 1080w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuArVvIgeKEyS1ZsYvFjPUaKQ 1280w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAct6dh7SL4uZZsYvFjPUaKQ 1600w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuADdbkcaA8QHBZsYvFjPUaKQ 1920w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAGLSCbSvwn4pZsYvFjPUaKQ 2560w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuA-69nm8T5DF1ZsYvFjPUaKQ 3840w\" type=\"image/jpeg\" width=\"3840\"><img alt=\"Bildet viser pakker med kyllingkjøttdeig i en butikk. Hver pakke veier 400 gram og er merket med produktnavnet i tydelig skrift. Omgivelsene består av flere identiske pakker plassert på en hylle. Det er en rød bakgrunn på pakkene med hvite detaljer, noe som kan indikere en sesongmessig tema. (Bildebeskrivelsen er laget av en KI-tjeneste)\" loading=\"lazy\" sizes=\"(min-width: 900px) 600px, 100vw\"></picture></div></div><figcaption><p>Kylling i juledrakt: Produktene er identiske – bare pakka er ny.</p><small>Hans-Jacob Omre/NRK</small></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p>Så hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.</p>\n<p><strong>– Julen er en tid der mange ønsker litt ekstra stemning rundt seg, også i hverdagsmåltidene. Med juleemballasjen ønsker vi å bidra til litt juleglede i butikk og i kjøleskapene til folk, sier hun.</strong></p>\n<p><!-- include: /serum/render?id=1.17659309&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17659309\" data-ec-name=\"Manglar julemat på matsentralane – ingen julemat til brukarane\" href=\"https://www.nrk.no/vestland/matsentral-i-julekrise-_-ingen-julemat-til-brukarane-1.17659309\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nManglar julemat på matsentralane – ingen julemat til brukarane\n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17677445&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=IKKJE+NOK%3A+Hyllene+hj%C3%A5+Matsentralen+Vestland+er+p%C3%A5+langt+n%C3%A6r+fylt+nok+opp+til+%C3%A5+dekke+behovet+til+dei+som+treng+hjelp+til+julemat.+Her+er+dagleg+leiar+Vivie+Bj%C3%B8rnstad.&amp;type=image&amp;aspect=F169&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"En ansatt i grønn arbeidsjakke står ved siden av en stor hylle med flasker. Det er pakker med varer stablet rundt i et lagerrom. En informasjonsplakat forklarer bruken av mandler i baking. Omgivelsene er preget av hyller med esker og en grønn vegg bak.\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQTk8nfbq6_vw2q2aUme9UPQ.jpg 80w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQUbeXRC6JVGw2q2aUme9UPQ.jpg 160w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQ7P8DPF3HK882q2aUme9UPQ.jpg 350w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQePFx__pDj9U2q2aUme9UPQ.jpg 450w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQLlNfSDEpbx42q2aUme9UPQ.jpg 650w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQv09S1_ZySjc2q2aUme9UPQ.jpg 1000w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQsxLPAB215o02q2aUme9UPQ.jpg 1200w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQI2gx7_3jMqs2q2aUme9UPQ.jpg 1600w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQGwCaV88OexY2q2aUme9UPQ.jpg 2000w\" title=\"Foto: Gaia Øpsen / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<p>Marstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:</p>\n<p>– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.</p>\n<h2>Potetgull i nissedrakt</h2>\n<p>Også i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.</p>\n<p>– Potetgull har vært en del av norske tradisjoner siden 1936, også rundt jul. Derfor opplever vi at det faller naturlig å gi noen av produktene våre et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.</p>\n<div class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\" id=\"1.17686131.e79fb021\"><!-- include: /serum/render?id=1.17686131&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\" rel=\"stylesheet\" type=\"text/css\"><!-- prettier-ignore-attribute --><dh-bildekollasj-v1 class=\"widget \" data-name=\"dh-bildekollasj\" data-self-id=\"1.17686131\"><figure class=\"dhbk__kollasj\"><div class=\"dhbk__galleri-container dhbk__no-fullwidth\"><div class=\"dhbk__overlappende-bilder\"><picture><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QdbGlqlCqxK7yKr87I7-bGg 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBjzbAeWz16jyKr87I7-bGg 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QhXWb86paHDryKr87I7-bGg 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QkQT5Wkk7Sj_yKr87I7-bGg 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBIHPlkKvWGHyKr87I7-bGg 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Q9A018yEWW-nyKr87I7-bGg 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QzkZr2GIJYPjyKr87I7-bGg 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgsQ-WO9W73XyKr87I7-bGg 3840w\" type=\"image/webp\" width=\"3840\"><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qy0iGaMGiT2wroKLTyl_b-w 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QFIvk1yMWgU8roKLTyl_b-w 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QurpGEjZZLrwroKLTyl_b-w 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QY0k5vPBibVkroKLTyl_b-w 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QiguDALVGmIUroKLTyl_b-w 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QcnT9PAvkGSoroKLTyl_b-w 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qc9CFxSB5VDkroKLTyl_b-w 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgPWM-YyxGzkroKLTyl_b-w 3840w\" type=\"image/jpeg\" width=\"3840\"><img alt=\"Julevarer\" loading=\"lazy\" sizes=\"(min-width: 900px) 600px, 100vw\"></picture><picture><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AU7QkZCaDLXfTir6J-9DxRg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ac7a1HbJdCULTir6J-9DxRg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AwMuCLQiYfPrTir6J-9DxRg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AoFoTBvabtRzTir6J-9DxRg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Acpz1WHv0lu_Tir6J-9DxRg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AkLizY26FZ83Tir6J-9DxRg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AQwA_OxnspGzTir6J-9DxRg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37A7oAXiGZ5nBLTir6J-9DxRg 3840w\" type=\"image/webp\" width=\"3840\"><source height=\"3840\" sizes=\"(min-width: 900px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Aliq4zB-2q8EiiY5tVBI8Qg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ADTbWzycp4DYiiY5tVBI8Qg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AfHwPlrT3NEAiiY5tVBI8Qg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AiiyVD0Rvr50iiY5tVBI8Qg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ab9pVezZSNtciiY5tVBI8Qg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ABzCHOGaFnoIiiY5tVBI8Qg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AIorXBWpHXe8iiY5tVBI8Qg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ai58kms_IH_wiiY5tVBI8Qg 3840w\" type=\"image/jpeg\" width=\"3840\"><img alt=\"Julevarer\" loading=\"lazy\" sizes=\"(min-width: 900px) 600px, 100vw\"></picture></div></div><figcaption><p>Maarud Julegull og Biff &amp;amp; Grillet Paprika i juledrakt.</p><small>Hans-Jacob Omre/NRK</small></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p>Noen av posene får kun «jule-look», mens andre har egne julesmaker.</p>\n<p>Brennodden legger ikke skjul på at det virker.</p>\n<p>– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.</p>\n<div class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\" id=\"1.17686608.8125c086\"><!-- include: /serum/render?id=1.17686608&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n  <pin-avstemning-v1 data-poll-id=\"1.17686608\" data-poll-url=\"https://pin-avstemning.nrk.no\">\n    <div class=\"pin-nrkno-poll__head\">\n      <h2 class=\"pin-nrkno-poll__question skin-border\">\n        Lar du deg friste av matvarer som plutselig er iført rød «juledrakt»?\n      </h2>\n    </div>\n    <div class=\"pin-nrkno-poll__body\">\n      <div class=\"pin-nrkno-poll__answers\">\n      \n        <button class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" disabled value=\"1\">Ja, jeg kommer i julestemning </button>\n      \n        <button class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" disabled value=\"2\">Nei, lar meg overhode ikke påvirke</button>\n      \n        <button class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" disabled value=\"3\">Av og til, men holder meg stort sett til handlelista</button>\n      \n      </div>\n      <button class=\"pin-js-btn-answers pin-nrkno-poll__results-button\" disabled type=\"button\">Vis resultat</button>\n      \n  <p class=\"pin-nrkno-poll__disclaimer\">\n    Denne avstemningen viser ikke hva befolkningen mener om spørsmålet.\n    Resultatet viser hva de som selv har valgt å stemme mener,\n    og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n  </p>\n\n    </div>\n  </pin-avstemning-v1>\n  \n  <link href=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.css\" rel=\"stylesheet\">\n  </div>\n<h2>Trykker på «juleknappene» våre</h2>\n<p>Men selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.</p>\n<p>Ifølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.</p>\n<p><strong>– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.</strong></p>\n<div class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\" id=\"1.17686136.e8d5b537\"><!-- include: /serum/render?id=1.17686136&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\" rel=\"stylesheet\" type=\"text/css\"><!-- prettier-ignore-attribute --><dh-persongalleri-v1 data-name=\"dh-persongalleri\"><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\"><figure class=\"dhpg__person__figure\" data-name=\"Trond Blindheim\"><picture><source sizes=\"(min-width: 540px) 320px, 100vw\" srcset=\"https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QbT5JZwmp3YieRtj5qCS_mQ.webp 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QITdSDVtx-F-eRtj5qCS_mQ.webp 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QCqcWQVgaxkKeRtj5qCS_mQ.webp 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q14lcgnGsk02eRtj5qCS_mQ.webp 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QEj9eHUKbmuWeRtj5qCS_mQ.webp 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qv-pWnbJSN5CeRtj5qCS_mQ.webp 2400w\" type=\"image/webp\"><source sizes=\"(min-width: 540px) 320px, 100vw\" srcset=\"https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8-8Oa3Ab9r6ZPH7554dpbQ.jpg 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QMIzOwt_y4i-ZPH7554dpbQ.jpg 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qy1vyVhsYiCaZPH7554dpbQ.jpg 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8xleCZonjpCZPH7554dpbQ.jpg 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qo_2XLNonqFiZPH7554dpbQ.jpg 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QLUaBUcvHdkWZPH7554dpbQ.jpg 2400w\" type=\"image/jpeg\"><img alt=\"En mann med grått hår står i en trapp. Han har på seg en blå blazer og en lys skjorte. I bakgrunnen ses en håndløper i tre og glassvindu. Belysningen er lys og gir en moderne atmosfære. (Bildebeskrivelsen er laget av en KI-tjeneste)\" height=\"2400\" loading=\"lazy\" sizes=\"(min-width: 540px) 320px, 100vw\" width=\"2400\"></picture></figure><h4 class=\"dhpg__person__name\">Trond Blindheim</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Dosent i markedskommunikasjon ved Høyskolen Kristiania</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div>\n<p>Når mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.</p>\n<p>– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.</p>\n<p><!-- include: /serum/render?id=1.17641171&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17641171\" data-ec-name=\"Butikksjef på øy med 450 innbyggere bestilte tre ganger så mye ribbe som vanlig: – Hjelp\" href=\"https://www.nrk.no/nordland/ribbepine-pa-rost-_-bestilte-tre-ganger-sa-mye-ribbe-som-vanlig-1.17641171\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nButikksjef på øy med 450 innbyggere bestilte tre ganger så mye ribbe som vanlig: – Hjelp\n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17641142&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=FIKK+SJU+PALLER+MED+RIBBE%3A+Butikksjef+Lene+Ekrem+p%C3%A5+Joker+p%C3%A5+R%C3%B8st+har+frysedisken+full+av+ribbe+etter+en+tastefeil.+&amp;type=image&amp;aspect=F169&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"Lene Ekrem på Joker på Røst bestilte for mye ribbe\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwpQMnuTnpLNhk-GwwvF0UQA.jpg 80w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwv08Di8FLTalk-GwwvF0UQA.jpg 160w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw1-CL3k1f2Xtk-GwwvF0UQA.jpg 350w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwIhssuAho0mJk-GwwvF0UQA.jpg 450w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwwC1OY-R3-aVk-GwwvF0UQA.jpg 650w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwFSg0P6X71chk-GwwvF0UQA.jpg 1000w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwgkw_D-hCkKdk-GwwvF0UQA.jpg 1200w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw0qR1y5f3sHRk-GwwvF0UQA.jpg 1600w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw6hZ9BNRNMcBk-GwwvF0UQA.jpg 2000w\" title=\"Foto: Privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<h2>Vi betaler mer – uten å tenke over det</h2>\n<p>For produsentene er desember en måned med store muligheter.</p>\n<p>– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.</p>\n<div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\" id=\"1.17686070.e23ab0bf\"><!-- include: /serum/render?id=1.17686070&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Mills+potetsalat+har+f%C3%A5tt+nisse+p%C3%A5+lokket+%E2%80%93+men+innholdet+er+identisk+%C3%A5ret+rundt.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Julevarer\" loading=\"eager\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQjq4F5XLNFb_yvpb-eOm5rA.jpg 80w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQlK9Pn5X3PxHyvpb-eOm5rA.jpg 160w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQUdeebN1LxXfyvpb-eOm5rA.jpg 350w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQW2Twhl9z5Hfyvpb-eOm5rA.jpg 450w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTdu5p0CKvv_yvpb-eOm5rA.jpg 650w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTBW3q7Q-C-3yvpb-eOm5rA.jpg 1000w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQKOh1SPHuRO3yvpb-eOm5rA.jpg 1200w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQIK_NTvt0eqfyvpb-eOm5rA.jpg 1600w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQNrTmehS5eYvyvpb-eOm5rA.jpg 2000w\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Mills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Rød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.</p>\n<p><strong>– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.</strong></p>\n<p>Blindheim er enig:</p>\n<p>– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.</p>\n<div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\" id=\"1.17686142.e8f1e439\"><!-- include: /serum/render?id=1.17686142&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Flere+salater+har+f%C3%A5tt+juleetikett.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Julevarer\" loading=\"eager\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgEuL0yqMu0yPGCP-z12IUgg.jpg 80w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgHvuBBaQ0XRbGCP-z12IUgg.jpg 160w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghunW2CL7GUjGCP-z12IUgg.jpg 350w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgN269MQU-mE3GCP-z12IUgg.jpg 450w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgqhrY7H2nYXrGCP-z12IUgg.jpg 650w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghq8bLgi0H_LGCP-z12IUgg.jpg 1000w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg20srlxCMe6vGCP-z12IUgg.jpg 1200w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg2RWRHzmFrsjGCP-z12IUgg.jpg 1600w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgK_KOrh4rWA7GCP-z12IUgg.jpg 2000w\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Flere salater har fått juleetikett.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><!-- include: /serum/render?id=1.17593456&amp;size=10&amp;perspective=REFERENCE&amp;alignment=CENTER&amp;title=&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"sanitycontent widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17593456\" data-ec-name=\"Fyll handlekorga: Så mykje dyrare har maten blitt\" href=\"https://www.nrk.no/norge/handleturen_-sa-mykje-dyrare-har-matvarene-blitt-dei-siste-fire-ara-1.17593456\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nFyll handlekorga: Så mykje dyrare har maten blitt\n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17634679&amp;size=10&amp;perspective=LEAN&amp;alignment=CENTER&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"En illustrasjon av en handlepose med navnet butikken på svever mellom forkjelige butikkvarer.\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQRQdf03MNW6n1nGQSLxVDiA.png 80w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQN6tnmOs3e8T1nGQSLxVDiA.png 160w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQv-jtD75qTZD1nGQSLxVDiA.png 350w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQ_3dFTIssu8_1nGQSLxVDiA.png 450w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQ_2AUSPsTLtz1nGQSLxVDiA.png 650w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQJuwtFDq3qvf1nGQSLxVDiA.png 1000w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQdjrB8NTX2Nb1nGQSLxVDiA.png 1200w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQTRZHhr5-Fpj1nGQSLxVDiA.png 1600w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQLGHJNYCUrTz1nGQSLxVDiA.png 2000w\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<h2>Kan gå for langt</h2>\n<p>Schjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.</p>\n<p>– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.</p>\n<div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\" id=\"1.17686071.e248c840\"><!-- include: /serum/render?id=1.17686071&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Fl%C3%B8tegratinerte+poteter+f%C3%A5r+ogs%C3%A5+julepreg+i+butikkhyllene+%E2%80%93+uten+at+oppskriften+endres.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Julevarer\" loading=\"eager\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA4KyAzoaZkqTydWdAYoyiKQ.jpg 80w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAZtZyhJPUA-_ydWdAYoyiKQ.jpg 160w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAGBS4JBm5N6vydWdAYoyiKQ.jpg 350w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAQIZjgWQVJPrydWdAYoyiKQ.jpg 450w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAPtc9LDVmcEvydWdAYoyiKQ.jpg 650w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAzLd72m6HQz3ydWdAYoyiKQ.jpg 1000w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA_8DD4h748KXydWdAYoyiKQ.jpg 1200w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA5Ab-iohagfHydWdAYoyiKQ.jpg 1600w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgATNqYofSZsBzydWdAYoyiKQ.jpg 2000w\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Fløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Norsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.</p>\n<p><strong>– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.</strong></p>\n<p><!-- include: /serum/render?id=1.17669473&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17669473\" data-ec-name=\"Frykta butikkdød utan alkoholsal – pustar letta ut\" href=\"https://www.nrk.no/sorlandet/snur-om-alkoholsal-i-sjolvbetente-butikkar-__pustar-letta-ut-1.17669473\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nFrykta butikkdød utan alkoholsal – pustar letta ut\n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17668041&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=VIL+BEHALDE+TILBODET%3A+Kj%C3%B8pmann+i+Gj%C3%B8vdal+Handel%2C+H%C3%A5kon+Nordeng+var+bekymra+for+at+tilbodet+om+fjernstyrt+butikk+i+%C3%85mli+skulle+forsvinne.&amp;type=image&amp;aspect=F169&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"En mann som ser inn i kamera\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQek9QoqsZeXgU-5rA7b7INw.jpg 80w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQpDv_Gg3JW7wU-5rA7b7INw.jpg 160w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQztygC6ZZMlcU-5rA7b7INw.jpg 350w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQYvSHsQAtnHsU-5rA7b7INw.jpg 450w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQwTzRJVlO1ZEU-5rA7b7INw.jpg 650w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQv7wTIiZ9LFsU-5rA7b7INw.jpg 1000w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQdDNhZ3o8xlcU-5rA7b7INw.jpg 1200w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQKoA0kM3twI0U-5rA7b7INw.jpg 1600w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQHMbyiGRUAyQU-5rA7b7INw.jpg 2000w\" title=\"Foto: Leif Hallgeir Dalen / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<div class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\" id=\"1.17630296.ec85dbfa\"><!-- include: /serum/render?id=1.17630296&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link href=\"https://static.dh.nrk.no/modul/hei-boksen/main-830d66c1ddba590f6aaa.css\" rel=\"stylesheet\" type=\"text/css\"><!-- prettier-ignore-attribute --><dh-hei-boksen-v1 data-name=\"dh-hei-boksen\" data-preloaded-state=\"{&quot;email&quot;:&quot;hans-jacob.omre@nrk.no&quot;,&quot;image&quot;:{&quot;type&quot;:&quot;image&quot;,&quot;source&quot;:{&quot;type&quot;:&quot;polopoly&quot;,&quot;id&quot;:&quot;1.17630300&quot;,&quot;aspect&quot;:&quot;F11&quot;,&quot;imageType&quot;:&quot;photo&quot;},&quot;mediaInfo&quot;:{&quot;mediaType&quot;:&quot;image&quot;,&quot;title&quot;:&quot;Bilde byline Hans-Jacob Omre&quot;,&quot;creators&quot;:[&quot;Hans-Jacob Omre&quot;],&quot;credit&quot;:&quot;NRK&quot;,&quot;category&quot;:&quot;Foto&quot;,&quot;aspectRatio&quot;:&quot;1:1&quot;,&quot;naturalDimensions&quot;:{&quot;width&quot;:320,&quot;height&quot;:320},&quot;sources&quot;:[{&quot;type&quot;:&quot;image\\u002Fwebp&quot;,&quot;srcset&quot;:[[320,&quot;https:\\u002F\\u002Fgfx.nrk.no\\u002Fr2tnDpcukX3P6yAjOuSm4wggKv4eWjtkjg-bkguF3VgA.webp&quot;]]},{&quot;type&quot;:&quot;image\\u002Fjpeg&quot;,&quot;srcset&quot;:[[320,&quot;https:\\u002F\\u002Fgfx.nrk.no\\u002Fr2tnDpcukX3P6yAjOuSm4wpoiOBGf6m8tDQ09BwnwnHw.jpg&quot;]]}],&quot;creditText&quot;:&quot;Hans-Jacob Omre \\u002F NRK&quot;}},&quot;name&quot;:&quot;Hans-Jacob Omre&quot;,&quot;role&quot;:&quot;Journalist&quot;,&quot;text&quot;:&quot;\\u003Cp\\u003ETakk for at du leste saken.\\u003C\\u002Fp\\u003E\\n\\n\\u003Cp\\u003EHar du sett noe som burde vært fortalt? Noe du lurer på, reagerer på – eller bare tenker at vi burde vite om?\\u003C\\u002Fp\\u003E\\n&quot;,&quot;title&quot;:&quot;Hei!&quot;,&quot;buttonText&quot;:&quot;Send meg en e-post&quot;}\" data-self-id=\"1.17630296\"><section class=\"dhhb__hei-boks--oVaci lp_heiboks\"><div class=\"dhhb__box--fec3k\"><h2 class=\"dhhb__title--M9t2c\">Hei!</h2><div class=\"dhhb__content--NJ39s\"><p>Takk for at du leste saken.</p><p>Har du sett noe som burde vært fortalt? Noe du lurer på, reagerer på – eller bare tenker at vi burde vite om?</p></div><div class=\"dhhb__byline--fqbW0\"><div class=\"dhhb__author--bJf0L\"><picture><source sizes=\"35px\" srcset=\"https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wggKv4eWjtkjg-bkguF3VgA.webp 320w\" type=\"image/webp\"><source sizes=\"35px\" srcset=\"https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wpoiOBGf6m8tDQ09BwnwnHw.jpg 320w\" type=\"image/jpeg\"><img alt=\"Hans-Jacob Omre\" class=\"dhhb__image--tpCMT\" data-pin-nopin=\"true\" height=\"320\" loading=\"lazy\" sizes=\"6rem\" width=\"320\"></picture><div class=\"dhhb__text--aiFdI\"><div class=\"dhhb__name--xgifF\">Hans-Jacob Omre</div><div class=\"dhhb__role--B0EoP\">Journalist</div></div></div><a class=\"dhhb__cta--yNBg1 nrk-button\" href=\"mailto:hans-jacob.omre@nrk.no\"><svg aria-hidden=\"true\" focusable=\"false\" style=\"width:1.5em;height:1.5em\"><use xlink:href=\"#nrk-some-email\"></use></svg><span>Send meg en e-post</span></a></div></div></section></dh-hei-boksen-v1>\n  </div>\n<!-- include: /serum/render?id=1.16930046&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO --><!-- START: /templates/section/section.jsp -->\n<div class=\"section widget rich container-widget cf\">\n<div class=\"g100 col fr s18 sg6 sg9 sg12 remoterenderedcontent-reference\">\n<!-- include: /serum/render?id=1.16934099&amp;size=18&amp;perspective=RICH&amp;alignment=RIGHT --><a class=\"login-banner-hack\" href=\"https://www.nrk.no/logginn?context=article-plug\" style=\"padding: 0; border: none; display: none\">\n    <figure class=\"image widget rich\" style=\"display: none\">\n        <div class=\"responsive-img ORIGINAL\" style=\"padding-bottom:36.0%;\">\n            <img alt=\"Oppfordring til å logge på NRKs tjenester\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" 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(min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgdOrl_X6MNRpnef6juHn1mA.jpg 80w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgdORA45YpTmpnef6juHn1mA.jpg 160w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgZbrAo9HrO-Znef6juHn1mA.jpg 350w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgJYFj5eLbzBtnef6juHn1mA.jpg 450w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgdPfduCfEqApnef6juHn1mA.jpg 650w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWg7VCycrs2sWVnef6juHn1mA.jpg 1000w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgFNaDAi8GTu5nef6juHn1mA.jpg 1200w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgWPg1vkwpo8hnef6juHn1mA.jpg 1600w, https://gfx.nrk.no/LjOw5JLb2KVM5heUOeeJWgDXzASfWB9PJnef6juHn1mA.jpg 2000w\" title=\"Foto: Odd Arne Olderbakk\">\n        </div>\n    </figure>\n</a>\n\n</div>\n</div>\n<!-- END: /templates/section/section.jsp -->\n</div>\n<div class=\"article-dateline article-footer container-widget-content cf\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2025-12-16T20:02:00+01:00\">\n16.12.2025, kl. 20.02\n</time>\n</span>\n</div>\n</div>\n<!-- include: /serum/render?id=panorama.singleton.favorittmarkering&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO -->\n    <div class=\"min-side\" data-state-id=\"lkm86szskh\" data-static-host=\"https://static.nrk.no/publisering/min-side\"><link href=\"https://static.nrk.no/publisering/min-side/static/0-c2ddc9339a70fac9c76d.css\" rel=\"stylesheet\" type=\"text/css\"><link href=\"https://static.nrk.no/publisering/min-side/static/saveButton-62d288e344506c232def.css\" rel=\"stylesheet\" type=\"text/css\"></div>\n  \n<aside class=\"g27 col fl s5 sl6 sl9 sl12 sl18 article-reference article-sidebar lp_related\">\n<!-- include: /serum/render?id=1.903528&amp;secondary=1.17684381&amp;size=5&amp;perspective=RICH&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=2&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.903528\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.903528\" href=\"https://www.nrk.no/emne/nordland-1.903528\">\nNordland\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.903528\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17689912\" data-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17689912&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17689912\" data-ec-name=\"Tøffere hverdag for norske kommuner: – Det er ikke rom for å leke butikk akkurat nå\" data-id=\"1.17689912\" href=\"https://www.nrk.no/nordland/norske-kommuner-i-okonomisk-trobbel_-hva-narvik-kan-laere-oss_-1.17689912\">\n<!-- include: /serum/render?id=1.17690051&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=Gruppeleder+for+SV+i+Narvik%2C+Ragne+Johnsen+Meg%C3%A5rd%2C+er+stolt+over+jobben+de+har+gjort+med+budsjettet+for+2026.+&amp;type=image&amp;aspect=F169&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"en person som smiler til kameraet\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAG6hA6MsZZ7UpFd0_Er60jQ.jpg 80w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA5m11lPtWeHspFd0_Er60jQ.jpg 160w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAiJjp6JSQz1IpFd0_Er60jQ.jpg 350w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAmP8kkbXO52wpFd0_Er60jQ.jpg 450w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHASYT2rqxezfgpFd0_Er60jQ.jpg 650w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA-_MH9oGSmY8pFd0_Er60jQ.jpg 1000w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA_NOWT5SLSWIpFd0_Er60jQ.jpg 1200w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAvo2-hYR-_V4pFd0_Er60jQ.jpg 1600w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHATRNWc82rgiQpFd0_Er60jQ.jpg 2000w\" title=\"Foto: Frida Elise Brembo / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Tøffere hverdag for norske kommuner: – Det er ikke rom for å leke butikk akkurat nå</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n--><!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17692759\" data-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17692759&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17692759\" data-ec-name=\"Historisk utdeling av Årets Nordlending: Desse to deler prisen i 2025\" data-id=\"1.17692759\" href=\"https://www.nrk.no/nordland/historisk-utdeling-av-arets-nordlending_-desse-to-deler-prisen-i-2025-1.17692759\">\n<!-- include: 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https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgPmV1YsEU4dBoQQDQKmhlew.jpg 1200w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgGys1I2rZBGhoQQDQKmhlew.jpg 1600w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgARWv5gWVCIdoQQDQKmhlew.jpg 2000w\" title=\"Foto: NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Historisk utdeling av Årets Nordlending: Desse to deler prisen i 2025</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.903528?size=5&amp;perspective=BRIEF&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=3&amp;arrangement.startoffset=0&amp;arrangement.quantity=2&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.903528&amp;secondary=1.17684381&amp;size=18&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=2&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE&amp;classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/nordland-1.903528\">\n<span>Mer om:</span>\nNordland\n</a>\n\n</div>\n<!-- include: /serum/render?id=1.12145812&amp;secondary=1.17684381&amp;size=5&amp;perspective=RICH&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.12145812\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.12145812\" href=\"https://www.nrk.no/emne/matbransjen-1.12145812\">\nMatbransjen\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.12145812\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17694516\" data-reference-id=\"1.12145812.\">\n<!-- include: /serum/render?id=1.17694516&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17694516\" data-ec-name=\"Oppdaget grove brudd hos kjøttbransjen: – Svært dårlig renhold\" data-id=\"1.17694516\" href=\"https://www.nrk.no/stor-oslo/mattilsynet-og-a-krimsenteret-har-avdekket-grove-brudd-i-kjottbransjen-i-oslo-1.17694516\">\n<!-- include: /serum/render?id=1.17694608&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Bildet viser kjøtt som ligger på gulvet inne på et fryserrom. \" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fww6CXtf1IB7u13t3_ma77OA.jpg 80w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fw-0m7SigzKI613t3_ma77OA.jpg 160w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwLYrwlhyZ4Kq13t3_ma77OA.jpg 350w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwW8XZu-D5aem13t3_ma77OA.jpg 450w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwEAiLMXuGCjS13t3_ma77OA.jpg 650w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fwroxl7pnhNhy13t3_ma77OA.jpg 1000w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwzR1Z3atyI5a13t3_ma77OA.jpg 1200w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fw3lmk9r38r_C13t3_ma77OA.jpg 1600w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwoSqBDMy_-Gu13t3_ma77OA.jpg 2000w\" title=\"Foto: Mattilsynet\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Oppdaget grove brudd hos kjøttbransjen: – Svært dårlig renhold</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.12145812?size=5&amp;perspective=BRIEF&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=2&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.12145812&amp;secondary=1.17684381&amp;size=18&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE&amp;classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/matbransjen-1.12145812\">\n<span>Mer om:</span>\nMatbransjen\n</a>\n\n</div>\n<!-- include: /serum/render?id=1.2689260&amp;secondary=1.17684381&amp;size=5&amp;perspective=RICH&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.2689260\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.2689260\" href=\"https://www.nrk.no/emne/mat-og-kosthold-1.2689260\">\nMat og kosthold\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.2689260\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17659827\" data-reference-id=\"1.2689260.\">\n<!-- include: /serum/render?id=1.17659827&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17659827\" data-ec-name=\"Soldatar i førstegongstenesta har mangel på viktig næringsstoff\" data-id=\"1.17659827\" href=\"https://www.nrk.no/trondelag/ny-studie-viser-at-norske-soldatar-i-forstegongstenesta-har-for-lage-jernniva-1.17659827\">\n<!-- include: /serum/render?id=1.17670175&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Grønnkledde soldater i klynge med sekk på ryggen. De står på en grusete veg.\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwOVGFCA_28guFh8XO6ck0wA.jpg 80w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwy3SfIuq10FqFh8XO6ck0wA.jpg 160w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwbnatC6zLINaFh8XO6ck0wA.jpg 350w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwFv3LE-hXddqFh8XO6ck0wA.jpg 450w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwjYQJzxkP_IiFh8XO6ck0wA.jpg 650w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmw1W-siH0PrGSFh8XO6ck0wA.jpg 1000w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmw0r2rNZ_TPkqFh8XO6ck0wA.jpg 1200w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwcyEo-9Xy3XmFh8XO6ck0wA.jpg 1600w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwCcW-XfW2HP6Fh8XO6ck0wA.jpg 2000w\" title=\"Foto: Hilde K. Teien 2017 / FFI\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Soldatar i førstegongstenesta har mangel på viktig næringsstoff</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.2689260?size=5&amp;perspective=BRIEF&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=2&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.2689260&amp;secondary=1.17684381&amp;size=18&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE&amp;classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/mat-og-kosthold-1.2689260\">\n<span>Mer om:</span>\nMat og kosthold\n</a>\n\n</div>\n</aside>\n</article>\n\n\n</div>\n</div>\n</div><div class=\"g100 col fl s18 sg6 sg9 sg12 universe-reference\"><!-- include: 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sl18 article-reference relation\" data-id=\"1.17689912\" data-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17689912&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17689912\" data-ec-name=\"Tøffere hverdag for norske kommuner: – Det er ikke rom for å leke butikk akkurat nå\" data-id=\"1.17689912\" href=\"https://www.nrk.no/nordland/norske-kommuner-i-okonomisk-trobbel_-hva-narvik-kan-laere-oss_-1.17689912\">\n<!-- include: /serum/render?id=1.17690051&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=Gruppeleder+for+SV+i+Narvik%2C+Ragne+Johnsen+Meg%C3%A5rd%2C+er+stolt+over+jobben+de+har+gjort+med+budsjettet+for+2026.+&amp;type=image&amp;aspect=F169&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"en person som smiler til kameraet\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAG6hA6MsZZ7UpFd0_Er60jQ.jpg 80w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA5m11lPtWeHspFd0_Er60jQ.jpg 160w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAiJjp6JSQz1IpFd0_Er60jQ.jpg 350w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAmP8kkbXO52wpFd0_Er60jQ.jpg 450w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHASYT2rqxezfgpFd0_Er60jQ.jpg 650w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA-_MH9oGSmY8pFd0_Er60jQ.jpg 1000w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA_NOWT5SLSWIpFd0_Er60jQ.jpg 1200w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAvo2-hYR-_V4pFd0_Er60jQ.jpg 1600w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHATRNWc82rgiQpFd0_Er60jQ.jpg 2000w\" title=\"Foto: Frida Elise Brembo / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Tøffere hverdag for norske kommuner: – Det er ikke rom for å leke butikk akkurat nå</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n--><!--\n--><!--\n--><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17692759\" data-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17692759&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17692759\" data-ec-name=\"Historisk utdeling av Årets Nordlending: Desse to deler prisen i 2025\" data-id=\"1.17692759\" href=\"https://www.nrk.no/nordland/historisk-utdeling-av-arets-nordlending_-desse-to-deler-prisen-i-2025-1.17692759\">\n<!-- include: /serum/render?id=1.17694609&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Bilde kollasje av to personer. \" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgTEddyLwUDQtoQQDQKmhlew.jpg 80w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgI6Txrh5A2rpoQQDQKmhlew.jpg 160w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgOwx9x9u2fo9oQQDQKmhlew.jpg 350w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZg2kSLnhNLaMhoQQDQKmhlew.jpg 450w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgzaPzko4fFmxoQQDQKmhlew.jpg 650w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgumrBTywE8hpoQQDQKmhlew.jpg 1000w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgPmV1YsEU4dBoQQDQKmhlew.jpg 1200w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgGys1I2rZBGhoQQDQKmhlew.jpg 1600w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgARWv5gWVCIdoQQDQKmhlew.jpg 2000w\" title=\"Foto: NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Historisk utdeling av Årets Nordlending: Desse to deler prisen i 2025</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n--><!--\n--><!--\n--><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17690388\" data-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17690388&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17690388\" data-ec-name=\"Slutt på ekstreme priskutt før jul: – Det ble kaotisk\" data-id=\"1.17690388\" href=\"https://www.nrk.no/nordland/slutt-pa-ekstreme-priskutt-for-jul_-_-det-ble-kaotisk-1.17690388\">\n<!-- include: /serum/render?id=1.17648927&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=Mange+har+ventet+p%C3%A5+at+matbutikkene+skulle+dumpe+prisen+p%C3%A5+tradisjonelle+julevarer.&amp;type=image&amp;aspect=F169&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"en person som skyver en handlekurv\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q7sfagGRE1gsuHKDZjTS8rw.jpg 80w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QR-IxCVtFFGQuHKDZjTS8rw.jpg 160w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q9cwN-0-dAaUuHKDZjTS8rw.jpg 350w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q0-MhV9LlnB0uHKDZjTS8rw.jpg 450w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QXkP6cRUk3AUuHKDZjTS8rw.jpg 650w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QbagfREgo0JkuHKDZjTS8rw.jpg 1000w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QiK55dN6fh1wuHKDZjTS8rw.jpg 1200w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q7kbjxhc0SacuHKDZjTS8rw.jpg 1600w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QKmzgFaTZDFQuHKDZjTS8rw.jpg 2000w\" title=\"Foto: NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Slutt på ekstreme priskutt før jul: – Det ble kaotisk</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.903528?size=18&amp;perspective=BRIEF&amp;alignment=LEFT&amp;scope=ARTICLE&amp;caption=Siste%20fra%20Nordland&amp;display=true&amp;arrangement.offset=4&amp;arrangement.startoffset=0&amp;arrangement.quantity=3&amp;arrangement.repetition=PATTERN&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=6&amp;arrangement.view%5B0%5D.alignment=RIGHT&amp;paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n</div><div class=\"g100 col fr s18 sg6 sg9 sg12 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.13390103&amp;size=18&amp;perspective=RICH&amp;alignment=RIGHT&amp;scope=ARTICLE -->\n    \n      <link href=\"https://static.nrk.no/publisering/kurator-visning/assets/elglobo-65542443.css\" rel=\"stylesheet\">\n    \n    <div class=\"elglobo lp_relatedglobal\" data-k5a-pos=\"relatedglobal\">\n      <div class=\"elglobo__title-wrapper\">\n        <h3 class=\"nrk-floor__content__title widget-title skin-border\">NRK anbefaler</h3>\n      </div>\n      <section class=\"kur-house__main\" data-generated-time=\"2025-12-17T04:02:31.863Z\" data-published-time=\"2025-10-16T08:12:53.042Z\" data-version-id=\"4849058\" id=\"kurator_main\">\n    \n    <section class=\"kur-floor kur-floor--mix kur-floor--normal\">\n      <div class=\"kur-floor__content lp_flow\" data-ec-brand=\"kur:1\" data-ec-list=\"nrkno_elglobo\">\n         \n    <div class=\"kur-room-wrapper kur-room--size-50 kur-room--xl tracklp\" data-testid=\"kur-room-id-1262278\">\n      \n    <div class=\"kur-room kur-room--light kur-room-darkroom-text--default kur-room--variant-medium kur-room--variant-mobile-medium kur-room--artwork-on-top kur-room--artwork-on-top-desktop kur-room--magazine kur-room--has-artwork\" data-ec-category=\"size-50\" data-ec-entity-id=\"1262278\" data-ec-id=\"pp:article:1.17685683\" data-ec-name=\"– Blir bare større og større\" data-ec-position=\"1\" lang=\"no\">\n       <a href=\"https://www.nrk.no/ostfold/husnumrene-blir-storre-og-storre-_-aldri-for-har-vi-trengt-dem-mindre---1.17685683\">\n    \n    <div class=\"kur-room__artwork\">\n      \n      <figure aria-hidden=\"true\" class=\"kur-image\">\n        <meta content=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igHICApkZke9usZUY-VgtUaA\" itemprop=\"contentUrl\">\n        <meta content=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igNLd7CMtOKPEpOB8Ll5RJjQ\" itemprop=\"thumbnailUrl\">\n        <meta itemprop=\"name\">\n        \n    <picture>\n      <source data-srcset=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igNLd7CMtOKPEpOB8Ll5RJjQ 80w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igbWG164r5M2gpOB8Ll5RJjQ 160w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_iglyqRrpwXUN0pOB8Ll5RJjQ 350w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igPFQU0B9wt58pOB8Ll5RJjQ 450w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igfBGHF01EFRspOB8Ll5RJjQ 650w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igCWWUb3GAc6wpOB8Ll5RJjQ 1000w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igG3RkicosQrQpOB8Ll5RJjQ 1200w\" media=\"(max-width: 719px)\" sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igNLd7CMtOKPEpOB8Ll5RJjQ 80w\">\n      <img alt=\"\" class=\"lazyload\" data-srcset=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igHICApkZke9usZUY-VgtUaA 80w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igEdRN5s8VWhisZUY-VgtUaA 160w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_ig2gmaVOEwikmsZUY-VgtUaA 350w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igkzJeo_B4Of-sZUY-VgtUaA 450w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igewtkj01GYsKsZUY-VgtUaA 650w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_ignMugroU4OHusZUY-VgtUaA 1000w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igOB1_F25Rp8msZUY-VgtUaA 1200w\" sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" src=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igHICApkZke9usZUY-VgtUaA\" srcset=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igHICApkZke9usZUY-VgtUaA 80w\" title=\"\">\n    </picture>\n  \n        \n    <noscript>\n      <picture>\n        <source media=\"(min-width: 720px)\" sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igHICApkZke9usZUY-VgtUaA 80w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igEdRN5s8VWhisZUY-VgtUaA 160w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_ig2gmaVOEwikmsZUY-VgtUaA 350w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igkzJeo_B4Of-sZUY-VgtUaA 450w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igewtkj01GYsKsZUY-VgtUaA 650w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_ignMugroU4OHusZUY-VgtUaA 1000w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igOB1_F25Rp8msZUY-VgtUaA 1200w\">\n        <img sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" src=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igNLd7CMtOKPEpOB8Ll5RJjQ\" srcset=\"https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igNLd7CMtOKPEpOB8Ll5RJjQ 80w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igbWG164r5M2gpOB8Ll5RJjQ 160w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_iglyqRrpwXUN0pOB8Ll5RJjQ 350w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igPFQU0B9wt58pOB8Ll5RJjQ 450w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igfBGHF01EFRspOB8Ll5RJjQ 650w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igCWWUb3GAc6wpOB8Ll5RJjQ 1000w, https://gfx.nrk.no/ZTpjBkxft_yxPmoiUsx_igG3RkicosQrQpOB8Ll5RJjQ 1200w\" title=\"\">\n      </picture>\n    </noscript>\n  \n      </figure>\n    \n      \n    </div>\n  \n    <div class=\"kur-room__content\">\n       \n        <h2 class=\"kur-room__title kur-room__title--4\">\n      <span>\n         <small>Hustrend tar av:</small>  <span class=\"kur-nowrap\">– </span>Blir bare større og større\n      </span>\n    </h2>\n      \n       \n      \n    </div>\n  </a> \n      \n    </div>\n  \n    </div>\n  \n    <div class=\"kur-room-wrapper kur-room--size-50 kur-room--standard tracklp\" data-testid=\"kur-room-id-1262279\">\n      \n    <div class=\"kur-room kur-room--light kur-room-darkroom-text--default kur-room--variant-medium kur-room--variant-mobile-medium kur-room--artwork-on-top kur-room--artwork-on-top-desktop kur-room--has-artwork\" data-ec-category=\"size-50\" data-ec-entity-id=\"1262279\" data-ec-id=\"pp:article:1.17692593\" data-ec-name=\"– Ville ha gjort det igjen\" data-ec-position=\"2\" lang=\"no\">\n       <a href=\"https://www.nrk.no/urix/ahmed-etter-bondi-beach-skytingen_---ville-gjort-det-igjen-1.17692593\">\n    \n    <div class=\"kur-room__artwork\">\n      \n      <figure aria-hidden=\"true\" class=\"kur-image\">\n        <meta content=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwMSugzFBvYwXGPJGyk_VGkA\" itemprop=\"contentUrl\">\n        <meta content=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwcs7f_KbgCHYnN02QlvN3wQ\" itemprop=\"thumbnailUrl\">\n        <meta itemprop=\"name\">\n        \n    <picture>\n      <source data-srcset=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwcs7f_KbgCHYnN02QlvN3wQ 80w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwAW1mtzps8wonN02QlvN3wQ 160w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw1ITMPnxShL0nN02QlvN3wQ 350w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw2GSuVFCMwZ8nN02QlvN3wQ 450w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw8cbbSYsSY5QnN02QlvN3wQ 650w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwzBacMWqx1tQnN02QlvN3wQ 1000w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwQ_NTXdgwTUInN02QlvN3wQ 1200w\" media=\"(max-width: 719px)\" sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwcs7f_KbgCHYnN02QlvN3wQ 80w\">\n      <img alt=\"\" class=\"lazyload\" data-srcset=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwMSugzFBvYwXGPJGyk_VGkA 80w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwpL59afsF-DvGPJGyk_VGkA 160w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwRZl4z-FvcInGPJGyk_VGkA 350w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwzSPeakdkTzPGPJGyk_VGkA 450w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw7WTtScVrA1TGPJGyk_VGkA 650w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwC_cRrpyc_rPGPJGyk_VGkA 1000w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwA6qGDhFFfbzGPJGyk_VGkA 1200w\" sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" src=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwMSugzFBvYwXGPJGyk_VGkA\" srcset=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwMSugzFBvYwXGPJGyk_VGkA 80w\" title=\"\">\n    </picture>\n  \n        \n    <noscript>\n      <picture>\n        <source media=\"(min-width: 720px)\" sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" srcset=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwMSugzFBvYwXGPJGyk_VGkA 80w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwpL59afsF-DvGPJGyk_VGkA 160w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwRZl4z-FvcInGPJGyk_VGkA 350w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwzSPeakdkTzPGPJGyk_VGkA 450w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw7WTtScVrA1TGPJGyk_VGkA 650w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwC_cRrpyc_rPGPJGyk_VGkA 1000w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwA6qGDhFFfbzGPJGyk_VGkA 1200w\">\n        <img sizes=\"(min-width: 1140px) 570px, (min-width: 720px) 50vw, 100vw\" src=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwcs7f_KbgCHYnN02QlvN3wQ\" srcset=\"https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwcs7f_KbgCHYnN02QlvN3wQ 80w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwAW1mtzps8wonN02QlvN3wQ 160w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw1ITMPnxShL0nN02QlvN3wQ 350w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw2GSuVFCMwZ8nN02QlvN3wQ 450w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJw8cbbSYsSY5QnN02QlvN3wQ 650w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwzBacMWqx1tQnN02QlvN3wQ 1000w, https://gfx.nrk.no/JaFo48Uh03-AeWH1J9EOJwQ_NTXdgwTUInN02QlvN3wQ 1200w\" title=\"\">\n      </picture>\n    </noscript>\n  \n      </figure>\n    \n      \n    </div>\n  \n    <div class=\"kur-room__content\">\n       \n        <h2 class=\"kur-room__title kur-room__title--2\">\n      <span>\n         <small>Ahmed etter Bondi Beach-skytinga:</small>  <span class=\"kur-nowrap\">– </span>Ville ha gjort det igjen\n      </span>\n    </h2>\n      \n       \n      \n    </div>\n  </a> \n      \n    </div>\n  \n    </div>\n  \n      </div>\n    </section>\n  \n  </section>\n    </div>\n    \n        \n      \n  </div></div></div><div class=\"g100 col fc s18 sg6 sg9 sg12 group-reference\"><div class=\"group widget rich cf container-widget\"><div class=\"g100 col fl s18 sg6 sg9 sg12 flow-reference\"><!-- include: /serum/render?id=1.12325608&amp;secondary=1.17684381&amp;size=18&amp;perspective=RICH&amp;alignment=LEFT&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=3&amp;arrangement.repetition=PATTERN&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=6&amp;arrangement.view%5B0%5D.alignment=RIGHT&amp;paged=OFF -->\n<div class=\"flow widget rich container-widget js-initialize cf\" data-id=\"1.12325608\" data-relation-limit=\"3\">\n<div class=\"cf flow-content container-widget lp_flow relations\" data-ec-list=\"pp:article:1.12325608\" data-ec-name=\"nrkno_flow\"><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.16345990\" data-reference-id=\"1.12325608.body6\"><!-- include: /serum/render?id=1.16345990&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.16345990\" data-ec-name=\"Podkaster fra NRK Nordland\" data-id=\"1.16345990\" href=\"https://www.nrk.no/nordland/podcaster-fra-nrk-nordland_-fra-flyhavariet-i-gratadalen_-til-kald-krig-og-politidrapene-pa-austbo-1.16345990\">\n<!-- include: /serum/render?id=1.16346374&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F169&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Bilder fra noen av podkastene NRK Nordland har laget\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQlGWcJ-wM4J3UJOitT6FZfg.jpg 80w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQDWQ2Okkrz07UJOitT6FZfg.jpg 160w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQj4EUI9qXqFHUJOitT6FZfg.jpg 350w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQ-HZdWTnkZNnUJOitT6FZfg.jpg 450w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQUI7Dem3L_drUJOitT6FZfg.jpg 650w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQZEfm9otLl7_UJOitT6FZfg.jpg 1000w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQ_NzkvlrxTIfUJOitT6FZfg.jpg 1200w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQrWuTnmSJh0nUJOitT6FZfg.jpg 1600w, https://gfx.nrk.no/FPlPiEx_EacIwq0SvoHhaQ1ph8GPVlLY3UJOitT6FZfg.jpg 2000w\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Podkaster fra NRK Nordland</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n</div><div class=\"g33 col fr s6 sl9 sl12 sl18 plug-reference relation flow-relation\" data-id=\"\" data-reference-id=\"1.12325608.body2\"><div class=\" widget lean plug lp_plug cf\"><a class=\"autonomous\" data-ec-id=\"radio:series:distriktsprogram-nordland\" data-ec-name=\"\" href=\"http://radio.nrk.no/serie/distriktsprogram-nordland\"><!-- include: /serum/render?id=1.15336529&amp;size=18&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Anneli Strand Drevatne\" loading=\"eager\" sizes=\"100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQuvYdB4hQN9RA4QZc6S1UIA.jpg 80w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQof0yUp1kxDBA4QZc6S1UIA.jpg 160w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQVou0T7T5t0dA4QZc6S1UIA.jpg 350w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQH1jLNYiXr4xA4QZc6S1UIA.jpg 450w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQcRVH9pZ5lQ9A4QZc6S1UIA.jpg 650w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQ4rStwW5R_-JA4QZc6S1UIA.jpg 1000w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQ4zOeQArjxhhA4QZc6S1UIA.jpg 1200w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQGIQgsDkedGRA4QZc6S1UIA.jpg 1600w, https://gfx.nrk.no/diTdXrzK80IQbXzXV9CWpQJKHNIHMm7f5A4QZc6S1UIA.jpg 2000w\" title=\"Foto: Benjamin Fredriksen / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n<div class=\"plug-teaser\"><h2 class=\"title\">Hør radiosendingene fra Nordland</h2></div></a></div></div><div class=\"g33 col fr s6 sl9 sl12 sl18 plug-reference relation flow-relation\" data-id=\"\" data-reference-id=\"1.12325608.body1\"><div class=\" widget lean plug lp_plug cf\"><a class=\"autonomous\" data-ec-id=\"tv:series:distriktsnyheter-nordland\" data-ec-name=\"\" href=\"http://tv.nrk.no/serie/distriktsnyheter-nordland\"><!-- include: /serum/render?id=1.14733255&amp;size=18&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Programleder Ole Marius Hågensen Rørstad\" loading=\"eager\" sizes=\"100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQvtGzTTr9fDJsTL39zvXRMA.jpg 80w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQeMsUQDlbls5sTL39zvXRMA.jpg 160w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQJGJ36U2HVNFsTL39zvXRMA.jpg 350w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQAFBjaqtM4JFsTL39zvXRMA.jpg 450w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQTW8G3WHw42hsTL39zvXRMA.jpg 650w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQ56g1kWyQA5RsTL39zvXRMA.jpg 1000w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQOvF_mHt4xVNsTL39zvXRMA.jpg 1200w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQfl8zA40HE_tsTL39zvXRMA.jpg 1600w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQPSzWoa_55rBsTL39zvXRMA.jpg 2000w\" title=\"Foto: Oliver Rønning / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n<div class=\"plug-teaser\"><h2 class=\"title\">Se våre TV-sendinger her</h2></div></a></div></div></div>\n</div>\n</div></div></div><div class=\"g100 col fln sAUTO footer-reference\"><!-- include: /serum/render?id=1.13623491&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO --><link href=\"https://static.nrk.no/nrkno-footer/1.10.2/style.css\" rel=\"stylesheet\" type=\"text/css\"><nrkno-footer 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1.394H29.96c-.27-.44-.516-.837-.736-1.192-.22-.355-.453-.738-.7-1.149-.248-.41-.493-.81-.736-1.2-.242-.389-.45-.73-.625-1.022-.175-.293-.296-.49-.363-.592A1.747 1.747 0 0 1 26.513 7c.016-.29.11-.57.27-.811.067-.113.191-.313.371-.6s.392-.628.634-1.023c.242-.394.488-.797.736-1.208l.7-1.158.736-1.2h4.326L30.94 6.46a1.08 1.08 0 0 0-.17.54c.012.202.083.396.204.558Z\"></path></svg><span class=\"sr-only\">NRK</span><span class=\"nrkno-footer__page-name font-bold text-xl ml-1\">Nordland</span></a><ul aria-label=\"Informasjon om sideredaktør\" class=\"list-none p-0 mb-2.5 text-sm\"><li class=\"mb-[4px]\"><span class=\"mr-1\">Telefon Bodø<!-- -->:<!-- --> </span><span>75 50 57 00</span></li><li class=\"mb-[4px]\"><span class=\"mr-1\">E-post<!-- -->:<!-- --> </span><span>nordland@nrk.no</span></li><li class=\"mb-[4px]\"><span class=\"mr-1\">Distriktsredaktør<!-- -->:<!-- --> </span><span>Vibeke Madsen</span></li></ul><div class=\"nrkno-footer__external-logo-links flex justify-center gap-x-4 mt-5 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8.53643C26.2146 7.9988 26.1689 7.37859 26.6588 6.87059L26.6598 6.87147Z\" fill=\"currentColor\"></path><path d=\"M30.2087 7.38576L30.6602 8.02571L29.2188 9.83965L31.4124 9.09201L31.8638 9.73195L28.6792 10.6816L28.244 10.0632L30.2106 7.38397L30.2087 7.38576Z\" fill=\"currentColor\"></path><path d=\"M30.2724 12.8707L29.8093 11.8556L29.4161 11.9157L29.0967 11.2156L32.4058 10.8781L32.7101 11.5459L30.2886 13.8284L29.969 13.1283L30.2724 12.8716V12.8707ZM30.7248 12.4856L31.8332 11.5441L30.3953 11.7649L30.7238 12.4856H30.7248Z\" fill=\"currentColor\"></path><path d=\"M31.7219 15.7266L30.8621 16.4789L30.6872 15.6692L31.4357 15.0006L31.3549 14.6263L30.5014 14.8112L30.3469 14.0985L33.4273 13.4325L33.711 14.7439C33.8501 15.3865 33.4839 15.9492 32.8368 16.0893C32.388 16.1862 31.9742 16.0408 31.7219 15.7266ZM31.9355 14.5015L32.0415 14.9898C32.1034 15.2761 32.3728 15.4341 32.6805 15.3677C32.9884 15.3012 33.1679 15.0454 33.106 14.76L33.0001 14.2717L31.9355 14.5024V14.5015Z\" fill=\"currentColor\"></path><path clip-rule=\"evenodd\" d=\"M24.8682 22.6243L17.8342 8.61631V20.3482C18.7111 20.4972 19.3789 21.26 19.3789 22.1792C19.3789 23.2051 18.5477 24.0361 17.5219 24.0361C16.496 24.0361 15.6649 23.2051 15.6649 22.1792C15.6649 21.26 16.3335 20.4963 17.2104 20.3482V8.61452L10.162 22.6647V29.1037C12.2676 30.5048 14.796 31.3225 17.5156 31.3225C20.2351 31.3225 22.7716 30.503 24.8791 29.0975L24.8682 22.6253V22.6243Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></g><defs><clippath id=\"clip0_2360_8744\"><rect fill=\"white\" height=\"34\" transform=\"translate(0.5 0.933334)\" width=\"34\"></rect></clippath></defs></svg></a></div><a class=\"nrkno-footer__newstip-link inline-flex justify-between m-auto bg-core-blue-200 dark:bg-core-blue-600 dark:text-core-blue-950 mobile:w-auto tablet:w-full max-w-[17rem] mt-4 py-4 px-6 rounded-full items-center decoration-none\" href=\"https://www.nrk.no/03030/\"><span class=\"font-bold mr-7 dark:text-core-blue-50\">Nyhetstips<!-- --> 03030</span><span class=\"text-core-blue-600 dark:text-core-blue-50\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M20.0023 12l-4.9-7H12.83l4.2 6H4.99999L4 13h13.03l-4.2 6h2.2723l4.9-7z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span></a></div><div class=\"nrkno-footer__second-col my-6 tablet:mt-0 tablet:w-[60%] tablet:columns-3\"><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column tablet:min-h-[280px]\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Kontakt<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/informasjon/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/kontakt/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/lisens/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/publikum/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/deltaker/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent 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clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Presse</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Kontakt</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/informasjon/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/kontakt/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/lisens/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/publikum/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/deltaker/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/stilling/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/presse/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Presse</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Hjelp<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/tilgjengelighet/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/personvernerklaering/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/informasjonskapsler/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Hjelp</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center 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   "source_updated_at" : "2025-12-16 19:02:00",
   "summary" : "Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.",
   "tags" : null,
   "title" : "Even (26) og Marius (28) lar seg ikke friste av «julehotwings»",
   "twitter_title" : "Matbutikker selger vanlig mat med jule-emballasje",
   "version" : 2
}

Version 1 2025-12-16 20:07:34

Even (26) og Marius (28) lar seg ikke friste av «julehotwings»

NEW

📝 Summary

Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.

📄 Full Content (6435 chars)

Kyllingvinger med grillkrydder?

Alexander Schjøll

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Trond Blindheim

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Hei!

Kollegaene Even Røisgaard (26) og Marius Eriksen (28) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.

Men det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.

– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.

Marius sjekker julemat som ikke har fått nissepreg eller røde etiketter.

Kollegaen nikker.

– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.

De kjøper i hvert fall ikke mer av det fordi det er pyntet.

– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.

Til slutt var det julemat som faktisk smaker jul som havnet i vogna.

Etter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.

Rundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.

Julekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.

– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.

Det sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.

Forskningsleder ved Forbruksforskningsinstituttet SIFO

Han tror forklaringen er langt mindre mystisk enn emballasjen antyder.

– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.

Det er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.

– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.

Kylling i juledrakt: Produktene er identiske – bare pakka er ny.

Så hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.

Marstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:

– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.

Også i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.

Maarud Julegull og Biff & Grillet Paprika i juledrakt.

Noen av posene får kun «jule-look», mens andre har egne julesmaker.

Brennodden legger ikke skjul på at det virker.

– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.

Denne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.

Men selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.

Ifølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.

– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.

Dosent i markedskommunikasjon ved Høyskolen Kristiania

Når mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.

– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.

For produsentene er desember en måned med store muligheter.

– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.

Mills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.

Rød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.

– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.

Blindheim er enig:

– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.

Flere salater har fått juleetikett.

Schjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.

– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.

Fløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.

Norsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.

– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.

Takk for at du leste saken.

Har du sett noe som burde vært fortalt? Noe du lurer på, reagerer på – eller bare tenker at vi burde vite om?

Alexander SchjøllForskningsleder ved Forbruksforskningsinstituttet SIFO
Trond BlindheimDosent i markedskommunikasjon ved Høyskolen Kristiania

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   "raw_feed_item" : "<item>\r\n      <title>Even (26) og Marius (28) lar seg ikke friste av «julehotwings»</title>\r\n      <link>https://www.nrk.no/nordland/matbutikker-selger-vanlig-mat-med-jule-emballasje-1.17684381</link>\r\n      <description>Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.</description>\r\n      <category>Nordland</category>\r\n      <category>Matbransjen</category>\r\n      <category>Mat og kosthold</category>\r\n      <category>Jul</category>\r\n      <category>Julemat</category>\r\n      <category>Julestemning</category>\r\n      <category>Jul i Nordland</category>\r\n      <category>Julehandel</category>\r\n      <category>Privatøkonomi</category>\r\n      <pubDate>Tue, 16 Dec 2025 19:02:00 GMT</pubDate>\r\n      <guid isPermaLink=\"false\">1.17684381</guid>\r\n      <dc:creator>Hans-Jacob Omre</dc:creator>\r\n      <dc:date>2025-12-16T19:02:00Z</dc:date>\r\n      <media:content medium=\"image\" type=\"image/jpeg\" url=\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWWihV0BCOzraw.jpg\">\r\n        <media:credit role=\"photographer\" scheme=\"urn:ebu\">Hans-Jacob Omre/NRK</media:credit>\r\n        <media:title>To menn på butikken</media:title>\r\n      </media:content>\r\n    </item>",
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   "content" : "## Kyllingvinger med grillkrydder?\n\n#### Alexander Schjøll\n\n## Les også\n\nEkspert tror priskrigen tar av de kommende dagene\n\n## Samme kylling – ny innpakning\n\n## Les også\n\nManglar julemat på matsentralane – ingen julemat til brukarane\n\n## Potetgull i nissedrakt\n\n## Lar du deg friste av matvarer som plutselig er iført rød «juledrakt»?\n\n## Trykker på «juleknappene» våre\n\n#### Trond Blindheim\n\n## Les også\n\nButikksjef på øy med 450 innbyggere bestilte tre ganger så mye ribbe som vanlig: – Hjelp\n\n## Vi betaler mer – uten å tenke over det\n\n## Les også\n\nFyll handlekorga: Så mykje dyrare har maten blitt\n\n## Kan gå for langt\n\n## Les også\n\nFrykta butikkdød utan alkoholsal – pustar letta ut\n\n## Hei!\n\nKollegaene Even Røisgaard (26) og Marius Eriksen (28) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.\n\nMen det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.\n\n– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.\n\nMarius sjekker julemat som ikke har fått nissepreg eller røde etiketter.\n\nKollegaen nikker.\n\n**– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.**\n\nDe kjøper i hvert fall ikke mer av det fordi det er pyntet.\n\n– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.\n\nTil slutt var det julemat som faktisk smaker jul som havnet i vogna.\n\nEtter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.\n\nRundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.\n\nJulekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.\n\n**– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.**\n\nDet sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.\n\nForskningsleder ved Forbruksforskningsinstituttet SIFO\n\nHan tror forklaringen er langt mindre mystisk enn emballasjen antyder.\n\n– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.\n\nDet er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.\n\n– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.\n\nKylling i juledrakt: Produktene er identiske – bare pakka er ny.\n\nSå hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.\n\n**– Julen er en tid der mange ønsker litt ekstra stemning rundt seg, også i hverdagsmåltidene. Med juleemballasjen ønsker vi å bidra til litt juleglede i butikk og i kjøleskapene til folk, sier hun.**\n\nMarstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:\n\n– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.\n\nOgså i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.\n\n– Potetgull har vært en del av norske tradisjoner siden 1936, også rundt jul. Derfor opplever vi at det faller naturlig å gi noen av produktene våre et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.\n\nMaarud Julegull og Biff &amp; Grillet Paprika i juledrakt.\n\nNoen av posene får kun «jule-look», mens andre har egne julesmaker.\n\nBrennodden legger ikke skjul på at det virker.\n\n– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.\n\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n\nMen selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.\n\nIfølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.\n\n**– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.**\n\nDosent i markedskommunikasjon ved Høyskolen Kristiania\n\nNår mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.\n\n– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.\n\nFor produsentene er desember en måned med store muligheter.\n\n– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.\n\nMills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.\n\nRød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.\n\n**– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.**\n\nBlindheim er enig:\n\n– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.\n\nFlere salater har fått juleetikett.\n\nSchjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.\n\n– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.\n\nFløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.\n\nNorsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.\n\n**– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.**\n\nTakk for at du leste saken.\n\nHar du sett noe som burde vært fortalt? Noe du lurer på, reagerer på – eller bare tenker at vi burde vite om?\n\n- Alexander SchjøllForskningsleder ved Forbruksforskningsinstituttet SIFO\n\n- Trond BlindheimDosent i markedskommunikasjon ved Høyskolen Kristiania",
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class="nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://radio.nrk.no/" data-ec-name="NRK Radio" data-ec-variant="N/A">NRK Radio</a></li><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a href="https://nrksuper.no" class="nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://nrksuper.no" data-ec-name="NRK Super" data-ec-variant="N/A">NRK Super</a></li><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a href="https://p3.no" class="nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://p3.no" data-ec-name="NRK P3" data-ec-variant="N/A">NRK P3</a></li><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a href="https://yr.no" class="nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://yr.no" data-ec-name="Yr" data-ec-variant="N/A">Yr</a></li></ul></div><ul role="list" class="nrkno-header__promoted-categories-list lt-tablet:hidden tablet:inline list-none m-0 p-0"><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" href="/nyheter/" data-ec-id="pp:2.6892" data-ec-name="Nyheter" data-ec-variant="N/A">Nyheter</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" href="/sport/" data-ec-id="pp:2.6852" data-ec-name="Sport" data-ec-variant="N/A">Sport</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" href="/kultur/" data-ec-id="pp:2.7015" data-ec-name="Kultur" data-ec-variant="N/A">Kultur</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" href="/video/humor/" data-ec-id="https://www.nrk.no/video/humor/" data-ec-name="Humor" data-ec-variant="N/A">Humor</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" href="/distrikt/" data-ec-id="pp:distrikt/" data-ec-name="Distrikt" data-ec-variant="N/A">Distrikt</a></li></ul><button class="nrkno-header__mega-menu-expand-button tablet:inline-flex lt-tablet:hidden font-600 text-current cursor-pointer leading-normal ml-1 py-[0.375rem] px-[0.75rem] align-baseline hover:opacity-70 transition-all" aria-expanded="false" aria-controls="nrkno-header__mega" id="nrkno-header-megamenu-btn">Mer<span class="text-[0.6rem] ml-1.5 self-center"><svg viewBox="0 0 24 24" class="transform fill-current pointer-events-none align-middle" width="1.500em" height="1.500em" aria-hidden="true" focusable="false"><path fill="currentColor" d="M4 10.88l8 5.6 8-5.6V9l-8 5.6L4 9v1.88z"></path></svg><span></span></span></button><div class="nrkno-header__mega-menu dark:bg-core-blue-900 dark:text-core-blue-50 animate-nrk-header-fade tablet:shadow-sm leading-normal overflow-hidden tablet:absolute left-0 w-full z-2 order-2 bg-white text-core-blue-950 dark:bg-core-blue-950 tablet:hidden lt-tablet:block" id="nrkno-header__mega" aria-labelledby="nrkno-header-megamenu-btn"><div class="nrkno-header__mega-menu-outer-wrapper bg-inherit clear-both text-inherit [display:table] m-auto max-w-[1190px] w-full px-4 tablet:px-5"><div class="nrkno-header__mega-menu-inner-wrapper lt-tablet:inline tablet:flex tablet:-ml-5"><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!"><a class="decoration-none! border-b-none! mt-0 color-body!" href="/nyheter/" data-ec-id="pp:2.6892" data-ec-name="Nyheter" data-ec-variant="N/A">Nyheter</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/nyheter/" data-ec-id="pp:2.6892" data-ec-name="Nyhetssenter" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Nyhetssenter</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/norge/" data-ec-id="pp:2.7008" data-ec-name="Norge" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Norge</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/urix/" data-ec-id="pp:2.7029" data-ec-name="Urix" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Urix</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/debatten/" data-ec-id="pp:2.7880" data-ec-name="Debatten" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Debatten</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/kultur/" data-ec-id="pp:2.7015" data-ec-name="Kultur" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Kultur</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/nyttig/" data-ec-id="pp:2.7017" data-ec-name="Nyttig" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Nyttig</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/viten/" data-ec-id="pp:2.7016" data-ec-name="Viten" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Viten</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/dokumentar/" data-ec-id="pp:2.6837" data-ec-name="Dokumentar" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Dokumentar</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/ytring/" data-ec-id="pp:2.6831" data-ec-name="Ytring" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Ytring</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/sapmi/" data-ec-id="pp:2.7375" data-ec-name="NRK SÃ¡pmi" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">NRK SÃ¡pmi</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/kvensk/" data-ec-id="pp:2.7427" data-ec-name="NRK Kvensk" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">NRK Kvensk</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!"><a class="decoration-none! border-b-none! mt-0 color-body!" href="/sport/" data-ec-id="pp:2.6852" data-ec-name="Sport" data-ec-variant="N/A">Sport</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/sport/" data-ec-id="pp:2.6852" data-ec-name="Sportsnyheter" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Sportsnyheter</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="https://resultater.nrk.no/" data-ec-id="pp:2.7128" data-ec-name="Livesport" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Livesport</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/sport/sendeplan/" data-ec-id="pp:2.6851" data-ec-name="Sendeplan" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Sendeplan</a></li></ul><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!"><a class="decoration-none! border-b-none! !mt-12 color-body!" href="/spill/" data-ec-id="pp:2.8030" data-ec-name="Spill" data-ec-variant="N/A">Spill</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/emne/quiz-1.13834273" data-ec-id="pp:1.13834273" data-ec-name="Quiz" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Quiz</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/former-1.17105310" data-ec-id="pp:1.17105310" data-ec-name="Former (minispill)" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Former</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/tvers-1.17073958" data-ec-id="pp:1.17073958" data-ec-name="Tvers (minispill)" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Tvers</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!"><a class="decoration-none! border-b-none! mt-0 color-body!" href="/distrikt/" data-ec-id="pp:distrikt/" data-ec-name="Distrikt" data-ec-variant="N/A">Distrikt</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/sorlandet/" data-ec-id="pp:2.6950" data-ec-name="Agder" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Agder</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/stor-oslo/" data-ec-id="pp:2.6954" data-ec-name="Akershus" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Akershus</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/buskerud/" data-ec-id="pp:2.6974" data-ec-name="Buskerud" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Buskerud</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/tromsogfinnmark/" data-ec-id="pp:2.7611" data-ec-name="Finnmark" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Finnmark</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/innlandet/" data-ec-id="pp:2.6944" data-ec-name="Innlandet" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Innlandet</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/mr/" data-ec-id="pp:2.6946" data-ec-name="M&amp;oslash;re og Romsdal" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">MÃ¸re og Romsdal</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/nordland/" data-ec-id="pp:2.6947" data-ec-name="Nordland" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Nordland</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/stor-oslo/" data-ec-id="pp:2.6954" data-ec-name="Oslo" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Oslo</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/rogaland/" data-ec-id="pp:2.6948" data-ec-name="Rogaland" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Rogaland</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/vestfoldogtelemark/" data-ec-id="pp:2.7617" data-ec-name="Telemark" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Telemark</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/tromsogfinnmark/" data-ec-id="pp:2.7611" data-ec-name="Troms" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Troms</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/trondelag/" data-ec-id="pp:2.6943" data-ec-name="Tr&amp;oslash;ndelag" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">TrÃ¸ndelag</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/vestfoldogtelemark/" data-ec-id="pp:2.7617" data-ec-name="Vestfold" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Vestfold</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/vestland/" data-ec-id="pp:2.7623" data-ec-name="Vestland" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Vestland</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a href="/ostfold/" data-ec-id="pp:2.6953" data-ec-name="&amp;Oslash;stfold" data-ec-variant="N/A" class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!">Ãstfold</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!">Temasider</h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li 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<h1 class="title title-large article-title ">Even (26) og Marius (28) lar seg ikke friste av Â«julehotwingsÂ»</h1>
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<p>Butikkhyllene flommer over av nisser, snÃ¸fnugg og rÃ¸d emballasje pÃ¥ helt vanlige matvarer som kjÃ¸ttdeig og potetgull. Sjekker du innholdet, er maten ofte nÃ¸yaktig den samme som resten av Ã¥ret.</p>
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<p class="">SAMME MAT, NYTT DESIGN: Even og Marius studerer utvalget â men nissepyntet emballasje gjÃ¸r ingen forskjell.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
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Hans-Jacob Omre
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<p class="article-location">Vi rapporterer fra <em>BodÃ¸</em></p>
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<span class="article-publish-date publish-date ">
<span class="article-dateline-annotation">Publisert</span>
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16.12.2025, kl. 20.02
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datetime="2025-12-16T20:02:00+01:00">
16.12.2025, kl. 20.02
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<p class="article-location">Vi rapporterer fra <em>BodÃ¸</em></p>
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<p class="article-body--updating"
data-is-updating-article="false"
data-updating-text="Saken oppdateres."
data-last-updated="1765911720000"></p>
<p>Kollegaene Even RÃ¸isgaard (26) og Marius Eriksen (28) har akkurat mÃ¸nstret i land i BodÃ¸. NÃ¥ er de i gang med Ã¥rets julehandel.</p>
<p>Men det som mÃ¸ter dem, er butikkhyller som er tatt over av rÃ¸de farger, nisser og reinsdyr. Jula er klistret pÃ¥ overalt â selv pÃ¥ varer gutta overhodet ikke forbinder med hÃ¸ytiden.</p>
<p>â Det gir meg ikke noe mer julestemning at det stÃ¥r Â«julehotwingsÂ» pÃ¥ pakken, sier Eriksen.</p>
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<figcaption>
<p class="">Marius sjekker julemat som ikke har fÃ¥tt nissepreg eller rÃ¸de etiketter.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
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<p>Kollegaen nikker.</p>
<p><strong>â Det handler vel mest om Ã¥ selge mer. For meg er det grÃ¸t og pinnekjÃ¸tt som skaper julestemning, ikke julekyllingkjÃ¸ttdeig.</strong></p>
<p>De kjÃ¸per i hvert fall ikke mer av det fordi det er pyntet.</p>
<p>â Hvis jeg vil ha hotwings, kjÃ¸per jeg hotwings. Jeg gÃ¥r ikke pÃ¥ det trikset, sier RÃ¸isgaard.</p>
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<figure class="image widget rich">
<div class="responsive-img F169"><img sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" srcset="https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAf9sm5cMBykqJ9rf0_HelqA.jpg 80w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAxpI-UYm_36mJ9rf0_HelqA.jpg 160w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA-xF39TlmQdCJ9rf0_HelqA.jpg 350w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAdjjaGNvLfFqJ9rf0_HelqA.jpg 450w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAqp4eFbTOVxCJ9rf0_HelqA.jpg 650w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAQDRmYoZSPHmJ9rf0_HelqA.jpg 1000w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgApHqNbXCEzxGJ9rf0_HelqA.jpg 1200w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA79TMp_4xOKKJ9rf0_HelqA.jpg 1600w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAI0BcPYikO06J9rf0_HelqA.jpg 2000w" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" loading="eager" alt="Julevarer" title="Foto: Hans-Jacob Omre / NRK"></div>
<figcaption>
<p class="">Til slutt var det julemat som faktisk smaker jul som havnet i vogna. </p>
<small>Foto: Hans-Jacob Omre / NRK</small>
</figcaption>
</figure>
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<p>Etter en kort diskusjon om rÃ¸kt eller urÃ¸kt pinnekjÃ¸tt, ble en pakke med hjem â mens hotwingsene i juledrakt ble stÃ¥ende igjen i hylla.</p>
<h2>Kyllingvinger med grillkrydder?</h2>
<p>Rundt dem er det likevel vanskelig Ã¥ unngÃ¥ inntrykket: jula har okkupert butikken.</p>
<p>Julekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? NÃ¥r desember treffer, er det rÃ¸dt sÃ¥ langt Ã¸yet kan se.</p>
<p><strong>â Kylling spiser vi jo ikke mer av i julen, sÃ¥ det kan virke litt rart.</strong></p>
<p>Det sier Alexander SchjÃ¸ll, forskningsleder ved Forbruksforskningsinstituttet SIFO.</p>
<div id="1.17686141.e8e3ccb8" class="g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference"><!-- include: /serum/render?id=1.17686141&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->
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    ><section class="dhpg__app dhpg__light"><div class="dhpg__gallery"><div class="undefined"><ul class="dhpg__gallery__list"><li class="dhpg__gallery__listItem"><div class="dhpg__person" ><figure class="dhpg__person__figure" data-name="Alexander SchjÃ¸ll"><picture><source
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              srcset="https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow2S0f0CwZ3-jp9-3fuWAgRw.jpg 450w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwNuAGKJ3sBSPp9-3fuWAgRw.jpg 768w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow0zdvPEilf6np9-3fuWAgRw.jpg 1080w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwRMvUCo48qW7p9-3fuWAgRw.jpg 1280w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwZLnkU8qZGdnp9-3fuWAgRw.jpg 1600w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Owvf5w9RMRk0Tp9-3fuWAgRw.jpg 2400w"
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        alt="En mann i lyseblÃ¥ skjorte og mÃ¸rkt hÃ¥r ser inn i kamera. "
        sizes="(min-width: 540px) 320px, 100vw"
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  </div>
<p>Han tror forklaringen er langt mindre mystisk enn emballasjen antyder.</p>
<p>â Det kan vÃ¦re sÃ¥ enkelt som at produsenten vil skape en nyhet, slik at produktet stÃ¥r mer ut. Selv om det ikke har noe med jul Ã¥ gjÃ¸re, kan et nytt design gjÃ¸re at folk velger det.</p>
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<a
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<h2 class="heading">
<small class="kicker skin-text-700 darkmode-skin-text-300"
>Les ogsÃ¥</small
>
<span class="skin-text-950 darkmode-skin-text-100 link-text">
Ekspert tror priskrigen tar av de kommende dagene
</span>
</h2>
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</p>
<h2>Samme kylling â ny innpakning</h2>
<p>Det er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at Â«julekyllingenÂ» ikke er en egen oppskrift.</p>
<p>â Det er kun emballasjen som fÃ¥r et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.</p>
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  </div>
<p>SÃ¥ hvorfor trenger kyllingvinger og kjÃ¸ttdeig Ã¥ feire jul? IfÃ¸lge Marstrand er mÃ¥let Ã¥ spre litt ekstra glede i hverdagen.</p>
<p><strong>â Julen er en tid der mange Ã¸nsker litt ekstra stemning rundt seg, ogsÃ¥ i hverdagsmÃ¥ltidene. Med juleemballasjen Ã¸nsker vi Ã¥ bidra til litt juleglede i butikk og i kjÃ¸leskapene til folk, sier hun.</strong></p>
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Manglar julemat pÃ¥ matsentralane â ingen julemat til brukarane
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</p>
<p>Marstrand sier de ogsÃ¥ vil inspirere til lettere mÃ¥ltider i en periode med mye tung mat. Samtidig innrÃ¸mmer hun at designet gjÃ¸r noe med blikket vÃ¥rt:</p>
<p>â Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.</p>
<h2>Potetgull i nissedrakt</h2>
<p>OgsÃ¥ i snackshylla har nissene flyttet inn. Maarud har bÃ¥de Â«JulegullÂ» og Â«JulehjerterÂ» med smaker vi kjenner godt fra resten av Ã¥ret.</p>
<p>â Potetgull har vÃ¦rt en del av norske tradisjoner siden 1936, ogsÃ¥ rundt jul. Derfor opplever vi at det faller naturlig Ã¥ gi noen av produktene vÃ¥re et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.</p>
<div id="1.17686131.e79fb021" class="g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference"><!-- include: /serum/render?id=1.17686131&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->
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      class="widget "
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    ><figure class="dhbk__kollasj"><div class="dhbk__galleri-container dhbk__no-fullwidth"><div class="dhbk__overlappende-bilder"><picture><source type="image/webp" srcset="https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QdbGlqlCqxK7yKr87I7-bGg 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBjzbAeWz16jyKr87I7-bGg 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QhXWb86paHDryKr87I7-bGg 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QkQT5Wkk7Sj_yKr87I7-bGg 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBIHPlkKvWGHyKr87I7-bGg 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Q9A018yEWW-nyKr87I7-bGg 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QzkZr2GIJYPjyKr87I7-bGg 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgsQ-WO9W73XyKr87I7-bGg 3840w" sizes="(min-width: 900px) 50vw, 100vw" width="3840" height="3840"><source type="image/jpeg" srcset="https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qy0iGaMGiT2wroKLTyl_b-w 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QFIvk1yMWgU8roKLTyl_b-w 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QurpGEjZZLrwroKLTyl_b-w 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QY0k5vPBibVkroKLTyl_b-w 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QiguDALVGmIUroKLTyl_b-w 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QcnT9PAvkGSoroKLTyl_b-w 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qc9CFxSB5VDkroKLTyl_b-w 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgPWM-YyxGzkroKLTyl_b-w 3840w" sizes="(min-width: 900px) 50vw, 100vw" width="3840" height="3840"><img alt="Julevarer" sizes="(min-width: 900px) 600px, 100vw" loading="lazy"></picture><picture><source type="image/webp" srcset="https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AU7QkZCaDLXfTir6J-9DxRg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ac7a1HbJdCULTir6J-9DxRg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AwMuCLQiYfPrTir6J-9DxRg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AoFoTBvabtRzTir6J-9DxRg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Acpz1WHv0lu_Tir6J-9DxRg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AkLizY26FZ83Tir6J-9DxRg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AQwA_OxnspGzTir6J-9DxRg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37A7oAXiGZ5nBLTir6J-9DxRg 3840w" sizes="(min-width: 900px) 50vw, 100vw" width="3840" height="3840"><source type="image/jpeg" srcset="https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Aliq4zB-2q8EiiY5tVBI8Qg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ADTbWzycp4DYiiY5tVBI8Qg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AfHwPlrT3NEAiiY5tVBI8Qg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AiiyVD0Rvr50iiY5tVBI8Qg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ab9pVezZSNtciiY5tVBI8Qg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ABzCHOGaFnoIiiY5tVBI8Qg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AIorXBWpHXe8iiY5tVBI8Qg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ai58kms_IH_wiiY5tVBI8Qg 3840w" sizes="(min-width: 900px) 50vw, 100vw" width="3840" height="3840"><img alt="Julevarer" sizes="(min-width: 900px) 600px, 100vw" loading="lazy"></picture></div></div><figcaption><p>Maarud Julegull og Biff &amp;amp; Grillet Paprika i juledrakt.</p><small>Hans-Jacob Omre&#x2F;NRK</small></figcaption></figure></dh-bildekollasj-v1>
  </div>
<p>Noen av posene fÃ¥r kun Â«jule-lookÂ», mens andre har egne julesmaker.</p>
<p>Brennodden legger ikke skjul pÃ¥ at det virker.</p>
<p>â Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gÃ¸y Ã¥ prÃ¸ve noe nytt. Juleposene blir som regel utsolgt fÃ¸r julaften, sier hun.</p>
<div id="1.17686608.8125c086" class="g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference"><!-- include: /serum/render?id=1.17686608&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->
  <pin-avstemning-v1 data-poll-id="1.17686608" data-poll-url="https://pin-avstemning.nrk.no">
    <div class="pin-nrkno-poll__head">
      <h2 class="pin-nrkno-poll__question skin-border">
        Lar du deg friste av matvarer som plutselig er ifÃ¸rt rÃ¸d Â«juledraktÂ»?
      </h2>
    </div>
    <div class="pin-nrkno-poll__body">
      <div class="pin-nrkno-poll__answers">
      
        <button disabled class="nrk-button pin-nrkno-poll__answer pin-js-btn-vote" value="1">Ja, jeg kommer i julestemning </button>
      
        <button disabled class="nrk-button pin-nrkno-poll__answer pin-js-btn-vote" value="2">Nei, lar meg overhode ikke pÃ¥virke</button>
      
        <button disabled class="nrk-button pin-nrkno-poll__answer pin-js-btn-vote" value="3">Av og til, men holder meg stort sett til handlelista</button>
      
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      <button disabled class="pin-js-btn-answers pin-nrkno-poll__results-button" type="button">Vis resultat</button>
      
  <p class="pin-nrkno-poll__disclaimer">
    Denne avstemningen viser ikke hva befolkningen mener om spÃ¸rsmÃ¥let.
    Resultatet viser hva de som selv har valgt Ã¥ stemme mener,
    og avstemningen har ikke et utvalg som gjÃ¸r den representativ for alle som bor i landet.
  </p>

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<h2>Trykker pÃ¥ Â«juleknappeneÂ» vÃ¥re</h2>
<p>Men selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nÃ¸ye kalkulert.</p>
<p>IfÃ¸lge Trond Blindheim, dosent i markedskommunikasjon ved HÃ¸yskolen Kristiania, er designet laget for Ã¥ treffe oss emosjonelt.</p>
<p><strong>â Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.</strong></p>
<div id="1.17686136.e8d5b537" class="g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference"><!-- include: /serum/render?id=1.17686136&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->
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      data-name="dh-persongalleri"
    ><section class="dhpg__app dhpg__light"><div class="dhpg__gallery"><div class="undefined"><ul class="dhpg__gallery__list"><li class="dhpg__gallery__listItem"><div class="dhpg__person" ><figure class="dhpg__person__figure" data-name="Trond Blindheim"><picture><source
              type=image/webp
              srcset="https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QbT5JZwmp3YieRtj5qCS_mQ.webp 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QITdSDVtx-F-eRtj5qCS_mQ.webp 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QCqcWQVgaxkKeRtj5qCS_mQ.webp 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q14lcgnGsk02eRtj5qCS_mQ.webp 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QEj9eHUKbmuWeRtj5qCS_mQ.webp 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qv-pWnbJSN5CeRtj5qCS_mQ.webp 2400w"
              sizes="(min-width: 540px) 320px, 100vw"
            /><source
              type=image/jpeg
              srcset="https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8-8Oa3Ab9r6ZPH7554dpbQ.jpg 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QMIzOwt_y4i-ZPH7554dpbQ.jpg 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qy1vyVhsYiCaZPH7554dpbQ.jpg 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8xleCZonjpCZPH7554dpbQ.jpg 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qo_2XLNonqFiZPH7554dpbQ.jpg 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QLUaBUcvHdkWZPH7554dpbQ.jpg 2400w"
              sizes="(min-width: 540px) 320px, 100vw"
            /><img
        alt="En mann med grÃ¥tt hÃ¥r stÃ¥r i en trapp. Han har pÃ¥ seg en blÃ¥ blazer og en lys skjorte. I bakgrunnen ses en hÃ¥ndlÃ¸per i tre og glassvindu. Belysningen er lys og gir en moderne atmosfÃ¦re. (Bildebeskrivelsen er laget av en KI-tjeneste)"
        sizes="(min-width: 540px) 320px, 100vw"
        width="2400"
        height="2400"
        loading="lazy"
      /></picture></figure><h4 class="dhpg__person__name">Trond Blindheim</h4><div class="dhpg__person__textwrapper"><div class="dhpg__person__header"></div><div class="dhpg__person__bio"><p>Dosent i markedskommunikasjon ved HÃ¸yskolen Kristiania</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>
  </div>
<p>NÃ¥r mange produkter samtidig tar pÃ¥ seg Â«juleklÃ¦rÂ», fungerer det som et kollektivt signal.</p>
<p>â Vi oppfatter disse visuelle kodene som en naturlig del av hÃ¸ytiden. Det bekrefter og forsterker tradisjonene vÃ¥re, selv om produktene er helt uendret.</p>
<p><!-- include: /serum/render?id=1.17641171&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->
<!-- Reference Autonomous -->
<div class="article widget reference plug" data-nosnippet>
<a
class="link__container link__container--with-thumbnail autonomous forward-navigation"
href="https://www.nrk.no/nordland/ribbepine-pa-rost-_-bestilte-tre-ganger-sa-mye-ribbe-som-vanlig-1.17641171"
data-ec-id="pp:article:1.17641171"
data-ec-name="Butikksjef pÃ¥ Ã¸y med 450 innbyggere bestilte tre ganger sÃ¥ mye ribbe som vanlig: â Hjelp"
data-ec-category="SMALL_THUMBNAIL"
>
<div class="heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100">
<h2 class="heading">
<small class="kicker skin-text-700 darkmode-skin-text-300"
>Les ogsÃ¥</small
>
<span class="skin-text-950 darkmode-skin-text-100 link-text">
Butikksjef pÃ¥ Ã¸y med 450 innbyggere bestilte tre ganger sÃ¥ mye ribbe som vanlig: â Hjelp
</span>
</h2>
<svg
height="101"
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<div class="responsive-img F169"><img sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" srcset="https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwpQMnuTnpLNhk-GwwvF0UQA.jpg 80w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwv08Di8FLTalk-GwwvF0UQA.jpg 160w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw1-CL3k1f2Xtk-GwwvF0UQA.jpg 350w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwIhssuAho0mJk-GwwvF0UQA.jpg 450w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwwC1OY-R3-aVk-GwwvF0UQA.jpg 650w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwFSg0P6X71chk-GwwvF0UQA.jpg 1000w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwgkw_D-hCkKdk-GwwvF0UQA.jpg 1200w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw0qR1y5f3sHRk-GwwvF0UQA.jpg 1600w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw6hZ9BNRNMcBk-GwwvF0UQA.jpg 2000w" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" loading="lazy" alt="Lene Ekrem pÃ¥ Joker pÃ¥ RÃ¸st bestilte for mye ribbe" title="Foto: Privat"></div>
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</p>
<h2>Vi betaler mer â uten Ã¥ tenke over det</h2>
<p>For produsentene er desember en mÃ¥ned med store muligheter.</p>
<p>â I julen er betalingsviljen hÃ¸yere. Kvalitet blir viktigere enn pris, sier SchjÃ¸ll i SIFO.</p>
<div id="1.17686070.e23ab0bf" class="g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169"><!-- include: /serum/render?id=1.17686070&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Mills+potetsalat+har+f%C3%A5tt+nisse+p%C3%A5+lokket+%E2%80%93+men+innholdet+er+identisk+%C3%A5ret+rundt.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->
<figure class="image widget rich">
<div class="responsive-img F169"><img sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" srcset="https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQjq4F5XLNFb_yvpb-eOm5rA.jpg 80w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQlK9Pn5X3PxHyvpb-eOm5rA.jpg 160w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQUdeebN1LxXfyvpb-eOm5rA.jpg 350w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQW2Twhl9z5Hfyvpb-eOm5rA.jpg 450w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTdu5p0CKvv_yvpb-eOm5rA.jpg 650w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTBW3q7Q-C-3yvpb-eOm5rA.jpg 1000w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQKOh1SPHuRO3yvpb-eOm5rA.jpg 1200w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQIK_NTvt0eqfyvpb-eOm5rA.jpg 1600w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQNrTmehS5eYvyvpb-eOm5rA.jpg 2000w" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" loading="eager" alt="Julevarer" title="Foto: Hans-Jacob Omre / NRK"></div>
<figcaption>
<p class="">Mills potetsalat har fÃ¥tt nisse pÃ¥ lokket â men innholdet er identisk Ã¥ret rundt.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
</figcaption>
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</div>
<p>RÃ¸d emballasje kan i seg selv gi inntrykk av Â«kosÂ» og Â«kvalitetÂ». Det gjÃ¸r at en helt vanlig vare plutselig selger litt mer.</p>
<p><strong>â Det mÃ¥ Ã¥penbart lÃ¸nne seg. Ã lage egne julepakninger er en kostnad, sÃ¥ de hadde ikke gjort det om det ikke virket, sier han.</strong></p>
<p>Blindheim er enig:</p>
<p>â Dette er et virkemiddel for Ã¥ Ã¸ke salget i en periode hvor konkurransen er hÃ¸y. Vi ser det samme i pÃ¥sken.</p>
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<figure class="image widget rich">
<div class="responsive-img F169"><img sizes="(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw" srcset="https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgEuL0yqMu0yPGCP-z12IUgg.jpg 80w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgHvuBBaQ0XRbGCP-z12IUgg.jpg 160w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghunW2CL7GUjGCP-z12IUgg.jpg 350w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgN269MQU-mE3GCP-z12IUgg.jpg 450w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgqhrY7H2nYXrGCP-z12IUgg.jpg 650w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghq8bLgi0H_LGCP-z12IUgg.jpg 1000w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg20srlxCMe6vGCP-z12IUgg.jpg 1200w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg2RWRHzmFrsjGCP-z12IUgg.jpg 1600w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgK_KOrh4rWA7GCP-z12IUgg.jpg 2000w" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" loading="eager" alt="Julevarer" title="Foto: Hans-Jacob Omre / NRK"></div>
<figcaption>
<p class="">Flere salater har fÃ¥tt juleetikett.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
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Fyll handlekorga: SÃ¥ mykje dyrare har maten blitt
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<h2>Kan gÃ¥ for langt</h2>
<p>SchjÃ¸ll mener trenden gÃ¥r mot at stadig flere produkter fÃ¥r julepreg â ogsÃ¥ de som ikke har noe som helst med jul Ã¥ gjÃ¸re. Han mener produsenter bÃ¸r vÃ¦re forsiktige.</p>
<p>â Hvis hensikten er Ã¥ framstÃ¥ som julete uten Ã¥ vÃ¦re det, kan noen fÃ¸le seg litt lurt. Det er ikke ulovlig, men man spiller pÃ¥ at forbrukeren vil ha juleting, sier han.</p>
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<p class="">FlÃ¸tegratinerte poteter fÃ¥r ogsÃ¥ julepreg i butikkhyllene â uten at oppskriften endres.</p>
<small>Foto: Hans-Jacob Omre / NRK</small>
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<p>Norsk Kylling mener de er Ã¥pne om hva som faktisk ligger i pakkene.</p>
<p><strong>â Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.</strong></p>
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Frykta butikkdÃ¸d utan alkoholsal â pustar letta ut
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    ><section class="dhhb__hei-boks--oVaci lp_heiboks"><div class="dhhb__box--fec3k"><h2 class="dhhb__title--M9t2c">Hei!</h2><div class="dhhb__content--NJ39s"><p>Takk for at du leste saken.</p><p>Har du sett noe som burde vÃ¦rt fortalt? Noe du lurer pÃ¥, reagerer pÃ¥ â eller bare tenker at vi burde vite om?</p></div><div class="dhhb__byline--fqbW0"><div class="dhhb__author--bJf0L"><picture><source type="image/webp" srcset="https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wggKv4eWjtkjg-bkguF3VgA.webp 320w" sizes="35px"/><source type="image/jpeg" srcset="https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wpoiOBGf6m8tDQ09BwnwnHw.jpg 320w" sizes="35px"/><img class="dhhb__image--tpCMT" alt="Hans-Jacob Omre" data-pin-nopin="true" width="320" height="320" sizes="6rem" loading="lazy"/></picture><div class="dhhb__text--aiFdI"><div class="dhhb__name--xgifF">Hans-Jacob Omre</div><div class="dhhb__role--B0EoP">Journalist</div></div></div><a class="dhhb__cta--yNBg1 nrk-button" href="mailto:hans-jacob.omre@nrk.no"><svg style="width:1.5em;height:1.5em" focusable="false" aria-hidden="true"><use xlink:href="#nrk-some-email"></use></svg><span>Send meg en e-post</span></a></div></div></section></dh-hei-boksen-v1>
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fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Delta i NRK-programmer</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/stilling/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Jobb i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/presse/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Presse</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Hjelp<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z"/></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>BrukerstÃ¸tte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/tilgjengelighet/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/personvernerklaering/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/informasjonskapsler/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Hjelp</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>BrukerstÃ¸tte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/tilgjengelighet/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/personvernerklaering/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://info.nrk.no/informasjonskapsler/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Tjenester<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z"/></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.yr.no" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/skole/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>NRK Skole</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Tjenester</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.yr.no" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/skole/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>NRK Skole</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Produksjon<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z"/></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/eksternproduksjon/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Eksterne produksjoner</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/retningslinjer/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Retningslinjer og design</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Produksjon</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/eksternproduksjon/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Eksterne produksjoner</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/retningslinjer/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Retningslinjer og design</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Salg<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z"/></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/salg/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Spons og salg</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Salg</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a href="https://www.nrk.no/salg/" class="flex items-center hover:text-core-blue-600 decoration-none"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z"/></svg></span>Spons og salg</a></li></ul></div></div></div></div><div class="text-center"><a href="#innhold" class="inline-flex items-center justify-center max-w-[16rem] text-sm m-auto bg-core-blue-200 dark:bg-core-blue-600 dark:text-core-blue-50 mt-4 mx-auto py-4 px-10 rounded-full"><span class="text-core-blue-600 dark:text-core-blue-50 mr-2 text-xs"><svg aria-hidden="true" width="1.500em" height="1.500em" viewBox="0 0 24 24" fill="currentColor"><path fill-rule="evenodd" d="m12 4 7 4.9v2.27l-6-4.2V20l-2-1V6.97l-6 4.2V8.9L12 4Z" clip-rule="evenodd"/></svg></span>Til toppen</a></div></div></section><div class="w-full bg-core-blue-950 text-core-blue-200 text-center text-sm py-10"><a href="https://www.nrk.no" class="inline-block mb-[14px] min-w-[45px] min-h-[19px] text-white w-full"><svg aria-hidden="true" width="2.188em" height="0.875em" viewBox="0 0 35 14" fill="currentColor" class="inline-block w-[74px] h-[26px] mx-auto"><path d="M0 12.999v-12h3.937v12H0Zm9.294-10.09L11.558 13H7.25l-2.704-12h2.417a2.276 2.276 0 0 1 1.513.55c.42.346.71.826.819 1.36ZM12.149 13v-12h3.938v12h-3.938Zm6.912-7.436a2.382 2.382 0 0 1-2.4-2.4 2.301 2.301 0 0 1 .321-1.2 2.41 2.41 0 0 1 3.278-.862c.356.21.653.506.862.862.215.363.326.778.321 1.2a2.35 2.35 0 0 1-.321 1.208 2.4 2.4 0 0 1-.862.87 2.3 2.3 0 0 1-1.2.322Zm2.99 7.436v-12h3.938v12h-3.937Zm8.923-5.442c.01.012.095.15.253.414s.364.602.617 1.014a314.615 314.615 0 0 1 1.597 2.62c.247.41.529.876.845 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{
   "article_id" : 40351,
   "author" : "Hans-Jacob Omre",
   "category" : "Nordland, Matbransjen, Mat og kosthold, Jul, Julemat, Julestemning, Jul i Nordland, Julehandel, Privatøkonomi",
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   "content" : "## Kyllingvinger med grillkrydder?\n\n#### Alexander Schjøll\n\n## Les også\n\nEkspert tror priskrigen tar av de kommende dagene\n\n## Samme kylling – ny innpakning\n\n## Les også\n\nManglar julemat på matsentralane – ingen julemat til brukarane\n\n## Potetgull i nissedrakt\n\n## Lar du deg friste av matvarer som plutselig er iført rød «juledrakt»?\n\n## Trykker på «juleknappene» våre\n\n#### Trond Blindheim\n\n## Les også\n\nButikksjef på øy med 450 innbyggere bestilte tre ganger så mye ribbe som vanlig: – Hjelp\n\n## Vi betaler mer – uten å tenke over det\n\n## Les også\n\nFyll handlekorga: Så mykje dyrare har maten blitt\n\n## Kan gå for langt\n\n## Les også\n\nFrykta butikkdød utan alkoholsal – pustar letta ut\n\n## Hei!\n\nKollegaene Even Røisgaard (26) og Marius Eriksen (28) har akkurat mønstret i land i Bodø. Nå er de i gang med årets julehandel.\n\nMen det som møter dem, er butikkhyller som er tatt over av røde farger, nisser og reinsdyr. Jula er klistret på overalt – selv på varer gutta overhodet ikke forbinder med høytiden.\n\n– Det gir meg ikke noe mer julestemning at det står «julehotwings» på pakken, sier Eriksen.\n\nMarius sjekker julemat som ikke har fått nissepreg eller røde etiketter.\n\nKollegaen nikker.\n\n**– Det handler vel mest om å selge mer. For meg er det grøt og pinnekjøtt som skaper julestemning, ikke julekyllingkjøttdeig.**\n\nDe kjøper i hvert fall ikke mer av det fordi det er pyntet.\n\n– Hvis jeg vil ha hotwings, kjøper jeg hotwings. Jeg går ikke på det trikset, sier Røisgaard.\n\nTil slutt var det julemat som faktisk smaker jul som havnet i vogna.\n\nEtter en kort diskusjon om røkt eller urøkt pinnekjøtt, ble en pakke med hjem – mens hotwingsene i juledrakt ble stående igjen i hylla.\n\nRundt dem er det likevel vanskelig å unngå inntrykket: jula har okkupert butikken.\n\nJulekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? Når desember treffer, er det rødt så langt øyet kan se.\n\n**– Kylling spiser vi jo ikke mer av i julen, så det kan virke litt rart.**\n\nDet sier Alexander Schjøll, forskningsleder ved Forbruksforskningsinstituttet SIFO.\n\nForskningsleder ved Forbruksforskningsinstituttet SIFO\n\nHan tror forklaringen er langt mindre mystisk enn emballasjen antyder.\n\n– Det kan være så enkelt som at produsenten vil skape en nyhet, slik at produktet står mer ut. Selv om det ikke har noe med jul å gjøre, kan et nytt design gjøre at folk velger det.\n\nDet er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at «julekyllingen» ikke er en egen oppskrift.\n\n– Det er kun emballasjen som får et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.\n\nKylling i juledrakt: Produktene er identiske – bare pakka er ny.\n\nSå hvorfor trenger kyllingvinger og kjøttdeig å feire jul? Ifølge Marstrand er målet å spre litt ekstra glede i hverdagen.\n\n**– Julen er en tid der mange ønsker litt ekstra stemning rundt seg, også i hverdagsmåltidene. Med juleemballasjen ønsker vi å bidra til litt juleglede i butikk og i kjøleskapene til folk, sier hun.**\n\nMarstrand sier de også vil inspirere til lettere måltider i en periode med mye tung mat. Samtidig innrømmer hun at designet gjør noe med blikket vårt:\n\n– Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.\n\nOgså i snackshylla har nissene flyttet inn. Maarud har både «Julegull» og «Julehjerter» med smaker vi kjenner godt fra resten av året.\n\n– Potetgull har vært en del av norske tradisjoner siden 1936, også rundt jul. Derfor opplever vi at det faller naturlig å gi noen av produktene våre et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.\n\nMaarud Julegull og Biff &amp; Grillet Paprika i juledrakt.\n\nNoen av posene får kun «jule-look», mens andre har egne julesmaker.\n\nBrennodden legger ikke skjul på at det virker.\n\n– Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gøy å prøve noe nytt. Juleposene blir som regel utsolgt før julaften, sier hun.\n\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n\nMen selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nøye kalkulert.\n\nIfølge Trond Blindheim, dosent i markedskommunikasjon ved Høyskolen Kristiania, er designet laget for å treffe oss emosjonelt.\n\n**– Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.**\n\nDosent i markedskommunikasjon ved Høyskolen Kristiania\n\nNår mange produkter samtidig tar på seg «juleklær», fungerer det som et kollektivt signal.\n\n– Vi oppfatter disse visuelle kodene som en naturlig del av høytiden. Det bekrefter og forsterker tradisjonene våre, selv om produktene er helt uendret.\n\nFor produsentene er desember en måned med store muligheter.\n\n– I julen er betalingsviljen høyere. Kvalitet blir viktigere enn pris, sier Schjøll i SIFO.\n\nMills potetsalat har fått nisse på lokket – men innholdet er identisk året rundt.\n\nRød emballasje kan i seg selv gi inntrykk av «kos» og «kvalitet». Det gjør at en helt vanlig vare plutselig selger litt mer.\n\n**– Det må åpenbart lønne seg. Å lage egne julepakninger er en kostnad, så de hadde ikke gjort det om det ikke virket, sier han.**\n\nBlindheim er enig:\n\n– Dette er et virkemiddel for å øke salget i en periode hvor konkurransen er høy. Vi ser det samme i påsken.\n\nFlere salater har fått juleetikett.\n\nSchjøll mener trenden går mot at stadig flere produkter får julepreg – også de som ikke har noe som helst med jul å gjøre. Han mener produsenter bør være forsiktige.\n\n– Hvis hensikten er å framstå som julete uten å være det, kan noen føle seg litt lurt. Det er ikke ulovlig, men man spiller på at forbrukeren vil ha juleting, sier han.\n\nFløtegratinerte poteter får også julepreg i butikkhyllene – uten at oppskriften endres.\n\nNorsk Kylling mener de er åpne om hva som faktisk ligger i pakkene.\n\n**– Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.**\n\nTakk for at du leste saken.\n\nHar du sett noe som burde vært fortalt? Noe du lurer på, reagerer på – eller bare tenker at vi burde vite om?\n\n- Alexander SchjøllForskningsleder ved Forbruksforskningsinstituttet SIFO\n\n- Trond BlindheimDosent i markedskommunikasjon ved Høyskolen Kristiania",
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Sjekker du innholdet, er maten ofte nÃ¸yaktig den samme som resten av Ã¥ret.</description>\\r\\n      <category>Nordland</category>\\r\\n      <category>Matbransjen</category>\\r\\n      <category>Mat og kosthold</category>\\r\\n      <category>Jul</category>\\r\\n      <category>Julemat</category>\\r\\n      <category>Julestemning</category>\\r\\n      <category>Jul i Nordland</category>\\r\\n      <category>Julehandel</category>\\r\\n      <category>PrivatÃ¸konomi</category>\\r\\n      <pubDate>Tue, 16 Dec 2025 19:02:00 GMT</pubDate>\\r\\n      <guid isPermaLink=\\\"false\\\">1.17684381</guid>\\r\\n      <dc:creator>Hans-Jacob Omre</dc:creator>\\r\\n      <dc:date>2025-12-16T19:02:00Z</dc:date>\\r\\n      <media:content medium=\\\"image\\\" type=\\\"image/jpeg\\\" url=\\\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWWihV0BCOzraw.jpg\\\">\\r\\n        <media:credit role=\\\"photographer\\\" scheme=\\\"urn:ebu\\\">Hans-Jacob Omre/NRK</media:credit>\\r\\n        <media:title>To menn pÃ¥ butikken</media:title>\\r\\n      </media:content>\\r\\n    </item>\",\"image_url\":\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWUDtq42QJkGew.jpg\",\"published_at\":\"2025-12-16 19:02:00\",\"og\":{\"image:secure_url\":\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPglrXycGN-UWUDtq42QJkGew.jpg\",\"type\":\"article\",\"description\":\"Butikkhyllene flommer over av nisser, snÃ¸fnugg og rÃ¸d emballasje pÃ¥ helt vanlige matvarer som kjÃ¸ttdeig og potetgull. 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Sjekker du innholdet, er maten ofte nÃ¸yaktig den samme som resten av Ã¥ret.\",\"content\":\"## Kyllingvinger med grillkrydder?\\n\\n#### Alexander SchjÃ¸ll\\n\\n## Les ogsÃ¥\\n\\nEkspert tror priskrigen tar av de kommende dagene\\n\\n## Samme kylling â ny innpakning\\n\\n## Les ogsÃ¥\\n\\nManglar julemat pÃ¥ matsentralane â ingen julemat til brukarane\\n\\n## Potetgull i nissedrakt\\n\\n## Lar du deg friste av matvarer som plutselig er ifÃ¸rt rÃ¸d Â«juledraktÂ»?\\n\\n## Trykker pÃ¥ Â«juleknappeneÂ» vÃ¥re\\n\\n#### Trond Blindheim\\n\\n## Les ogsÃ¥\\n\\nButikksjef pÃ¥ Ã¸y med 450 innbyggere bestilte tre ganger sÃ¥ mye ribbe som vanlig: â Hjelp\\n\\n## Vi betaler mer â uten Ã¥ tenke over det\\n\\n## Les ogsÃ¥\\n\\nFyll handlekorga: SÃ¥ mykje dyrare har maten blitt\\n\\n## Kan gÃ¥ for langt\\n\\n## Les ogsÃ¥\\n\\nFrykta butikkdÃ¸d utan alkoholsal â pustar letta ut\\n\\n## Hei!\\n\\nKollegaene Even RÃ¸isgaard (26) og Marius Eriksen (28) har akkurat mÃ¸nstret i land i BodÃ¸. NÃ¥ er de i gang med Ã¥rets julehandel.\\n\\nMen det som mÃ¸ter dem, er butikkhyller som er tatt over av rÃ¸de farger, nisser og reinsdyr. Jula er klistret pÃ¥ overalt â selv pÃ¥ varer gutta overhodet ikke forbinder med hÃ¸ytiden.\\n\\nâ Det gir meg ikke noe mer julestemning at det stÃ¥r Â«julehotwingsÂ» pÃ¥ pakken, sier Eriksen.\\n\\nMarius sjekker julemat som ikke har fÃ¥tt nissepreg eller rÃ¸de etiketter.\\n\\nKollegaen nikker.\\n\\n**â Det handler vel mest om Ã¥ selge mer. For meg er det grÃ¸t og pinnekjÃ¸tt som skaper julestemning, ikke julekyllingkjÃ¸ttdeig.**\\n\\nDe kjÃ¸per i hvert fall ikke mer av det fordi det er pyntet.\\n\\nâ Hvis jeg vil ha hotwings, kjÃ¸per jeg hotwings. Jeg gÃ¥r ikke pÃ¥ det trikset, sier RÃ¸isgaard.\\n\\nTil slutt var det julemat som faktisk smaker jul som havnet i vogna.\\n\\nEtter en kort diskusjon om rÃ¸kt eller urÃ¸kt pinnekjÃ¸tt, ble en pakke med hjem â mens hotwingsene i juledrakt ble stÃ¥ende igjen i hylla.\\n\\nRundt dem er det likevel vanskelig Ã¥ unngÃ¥ inntrykket: jula har okkupert butikken.\\n\\nJulekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? NÃ¥r desember treffer, er det rÃ¸dt sÃ¥ langt Ã¸yet kan se.\\n\\n**â Kylling spiser vi jo ikke mer av i julen, sÃ¥ det kan virke litt rart.**\\n\\nDet sier Alexander SchjÃ¸ll, forskningsleder ved Forbruksforskningsinstituttet SIFO.\\n\\nForskningsleder ved Forbruksforskningsinstituttet SIFO\\n\\nHan tror forklaringen er langt mindre mystisk enn emballasjen antyder.\\n\\nâ Det kan vÃ¦re sÃ¥ enkelt som at produsenten vil skape en nyhet, slik at produktet stÃ¥r mer ut. Selv om det ikke har noe med jul Ã¥ gjÃ¸re, kan et nytt design gjÃ¸re at folk velger det.\\n\\nDet er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at Â«julekyllingenÂ» ikke er en egen oppskrift.\\n\\nâ Det er kun emballasjen som fÃ¥r et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.\\n\\nKylling i juledrakt: Produktene er identiske â bare pakka er ny.\\n\\nSÃ¥ hvorfor trenger kyllingvinger og kjÃ¸ttdeig Ã¥ feire jul? IfÃ¸lge Marstrand er mÃ¥let Ã¥ spre litt ekstra glede i hverdagen.\\n\\n**â Julen er en tid der mange Ã¸nsker litt ekstra stemning rundt seg, ogsÃ¥ i hverdagsmÃ¥ltidene. Med juleemballasjen Ã¸nsker vi Ã¥ bidra til litt juleglede i butikk og i kjÃ¸leskapene til folk, sier hun.**\\n\\nMarstrand sier de ogsÃ¥ vil inspirere til lettere mÃ¥ltider i en periode med mye tung mat. Samtidig innrÃ¸mmer hun at designet gjÃ¸r noe med blikket vÃ¥rt:\\n\\nâ Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.\\n\\nOgsÃ¥ i snackshylla har nissene flyttet inn. Maarud har bÃ¥de Â«JulegullÂ» og Â«JulehjerterÂ» med smaker vi kjenner godt fra resten av Ã¥ret.\\n\\nâ Potetgull har vÃ¦rt en del av norske tradisjoner siden 1936, ogsÃ¥ rundt jul. Derfor opplever vi at det faller naturlig Ã¥ gi noen av produktene vÃ¥re et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.\\n\\nMaarud Julegull og Biff &amp; Grillet Paprika i juledrakt.\\n\\nNoen av posene fÃ¥r kun Â«jule-lookÂ», mens andre har egne julesmaker.\\n\\nBrennodden legger ikke skjul pÃ¥ at det virker.\\n\\nâ Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gÃ¸y Ã¥ prÃ¸ve noe nytt. Juleposene blir som regel utsolgt fÃ¸r julaften, sier hun.\\n\\nDenne avstemningen viser ikke hva befolkningen mener om spÃ¸rsmÃ¥let. Resultatet viser hva de som selv har valgt Ã¥ stemme mener, og avstemningen har ikke et utvalg som gjÃ¸r den representativ for alle som bor i landet.\\n\\nMen selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nÃ¸ye kalkulert.\\n\\nIfÃ¸lge Trond Blindheim, dosent i markedskommunikasjon ved HÃ¸yskolen Kristiania, er designet laget for Ã¥ treffe oss emosjonelt.\\n\\n**â Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.**\\n\\nDosent i markedskommunikasjon ved HÃ¸yskolen Kristiania\\n\\nNÃ¥r mange produkter samtidig tar pÃ¥ seg Â«juleklÃ¦rÂ», fungerer det som et kollektivt signal.\\n\\nâ Vi oppfatter disse visuelle kodene som en naturlig del av hÃ¸ytiden. Det bekrefter og forsterker tradisjonene vÃ¥re, selv om produktene er helt uendret.\\n\\nFor produsentene er desember en mÃ¥ned med store muligheter.\\n\\nâ I julen er betalingsviljen hÃ¸yere. Kvalitet blir viktigere enn pris, sier SchjÃ¸ll i SIFO.\\n\\nMills potetsalat har fÃ¥tt nisse pÃ¥ lokket â men innholdet er identisk Ã¥ret rundt.\\n\\nRÃ¸d emballasje kan i seg selv gi inntrykk av Â«kosÂ» og Â«kvalitetÂ». Det gjÃ¸r at en helt vanlig vare plutselig selger litt mer.\\n\\n**â Det mÃ¥ Ã¥penbart lÃ¸nne seg. Ã lage egne julepakninger er en kostnad, sÃ¥ de hadde ikke gjort det om det ikke virket, sier han.**\\n\\nBlindheim er enig:\\n\\nâ Dette er et virkemiddel for Ã¥ Ã¸ke salget i en periode hvor konkurransen er hÃ¸y. Vi ser det samme i pÃ¥sken.\\n\\nFlere salater har fÃ¥tt juleetikett.\\n\\nSchjÃ¸ll mener trenden gÃ¥r mot at stadig flere produkter fÃ¥r julepreg â ogsÃ¥ de som ikke har noe som helst med jul Ã¥ gjÃ¸re. Han mener produsenter bÃ¸r vÃ¦re forsiktige.\\n\\nâ Hvis hensikten er Ã¥ framstÃ¥ som julete uten Ã¥ vÃ¦re det, kan noen fÃ¸le seg litt lurt. Det er ikke ulovlig, men man spiller pÃ¥ at forbrukeren vil ha juleting, sier han.\\n\\nFlÃ¸tegratinerte poteter fÃ¥r ogsÃ¥ julepreg i butikkhyllene â uten at oppskriften endres.\\n\\nNorsk Kylling mener de er Ã¥pne om hva som faktisk ligger i pakkene.\\n\\n**â Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.**\\n\\nTakk for at du leste saken.\\n\\nHar du sett noe som burde vÃ¦rt fortalt? Noe du lurer pÃ¥, reagerer pÃ¥ â eller bare tenker at vi burde vite om?\\n\\n- Alexander SchjÃ¸llForskningsleder ved Forbruksforskningsinstituttet SIFO\\n\\n- Trond BlindheimDosent i markedskommunikasjon ved HÃ¸yskolen Kristiania\",\"source_updated_at\":\"2025-12-16 19:02:00\",\"category\":\"Nordland, Matbransjen, Mat og kosthold, Jul, Julemat, Julestemning, Jul i Nordland, Julehandel, PrivatÃ¸konomi\",\"title\":\"Matbutikker selger vanlig mat med jule-emballasje\"}",
   "og_title" : "Matbutikker selger vanlig mat med jule-emballasje",
   "published_at" : "2025-12-16 19:02:00",
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jule-emballasje\",\"inLanguage\":\"nb-NO\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"NRK\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://gfx.nrk.no/MypkihdsBkCYb-cXvwW8BgLqqp7OO7Fkyj8B_mXoY4Ew\"}},\"dateModified\":\"2025-12-16T20:02:00+01:00\",\"abstract\":\"Butikkhyllene flommer over av nisser, snÃ¸fnugg og rÃ¸d emballasje pÃ¥ helt vanlige matvarer som kjÃ¸ttdeig og potetgull. 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font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyhetssenter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/norge/\" data-ec-id=\"pp:2.7008\" data-ec-name=\"Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Norge</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/urix/\" data-ec-id=\"pp:2.7029\" data-ec-name=\"Urix\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Urix</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/debatten/\" data-ec-id=\"pp:2.7880\" data-ec-name=\"Debatten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Debatten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kultur/\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Kultur</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyttig/\" data-ec-id=\"pp:2.7017\" data-ec-name=\"Nyttig\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyttig</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/viten/\" data-ec-id=\"pp:2.7016\" data-ec-name=\"Viten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Viten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/dokumentar/\" data-ec-id=\"pp:2.6837\" data-ec-name=\"Dokumentar\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Dokumentar</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ytring/\" data-ec-id=\"pp:2.6831\" data-ec-name=\"Ytring\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ytring</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sapmi/\" data-ec-id=\"pp:2.7375\" data-ec-name=\"NRK SÃ¡pmi\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK SÃ¡pmi</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kvensk/\" data-ec-id=\"pp:2.7427\" data-ec-name=\"NRK Kvensk\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Kvensk</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\">Sport</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sportsnyheter\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sportsnyheter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://resultater.nrk.no/\" data-ec-id=\"pp:2.7128\" data-ec-name=\"Livesport\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Livesport</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/sendeplan/\" data-ec-id=\"pp:2.6851\" data-ec-name=\"Sendeplan\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sendeplan</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"/spill/\" data-ec-id=\"pp:2.8030\" data-ec-name=\"Spill\" data-ec-variant=\"N/A\">Spill</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/emne/quiz-1.13834273\" data-ec-id=\"pp:1.13834273\" data-ec-name=\"Quiz\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Quiz</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/former-1.17105310\" data-ec-id=\"pp:1.17105310\" data-ec-name=\"Former (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Former</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tvers-1.17073958\" data-ec-id=\"pp:1.17073958\" data-ec-name=\"Tvers (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Tvers</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/distrikt/\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\">Distrikt</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sorlandet/\" data-ec-id=\"pp:2.6950\" data-ec-name=\"Agder\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Agder</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Akershus\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Akershus</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/buskerud/\" data-ec-id=\"pp:2.6974\" data-ec-name=\"Buskerud\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Buskerud</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Finnmark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Finnmark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/innlandet/\" data-ec-id=\"pp:2.6944\" data-ec-name=\"Innlandet\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Innlandet</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/mr/\" data-ec-id=\"pp:2.6946\" data-ec-name=\"M&amp;oslash;re og Romsdal\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">MÃ¸re og Romsdal</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nordland/\" data-ec-id=\"pp:2.6947\" data-ec-name=\"Nordland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nordland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Oslo\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Oslo</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/rogaland/\" data-ec-id=\"pp:2.6948\" data-ec-name=\"Rogaland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Rogaland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestfoldogtelemark/\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Telemark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Telemark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Troms\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Troms</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/trondelag/\" data-ec-id=\"pp:2.6943\" data-ec-name=\"Tr&amp;oslash;ndelag\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">TrÃ¸ndelag</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestfoldogtelemark/\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Vestfold\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Vestfold</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestland/\" data-ec-id=\"pp:2.7623\" data-ec-name=\"Vestland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Vestland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ostfold/\" data-ec-id=\"pp:2.6953\" data-ec-name=\"&amp;Oslash;stfold\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ãstfold</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\">Temasider</h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/video/humor/\" data-ec-id=\"https://www.nrk.no/video/humor/\" data-ec-name=\"NRK Humor\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Humor</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/mat/\" data-ec-id=\"pp:2.7009\" data-ec-name=\"NRK Mat\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Mat</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/skole/\" data-ec-id=\"pp:2.7159\" data-ec-name=\"NRK Skole\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Skole</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://www.nrkbeta.no/\" data-ec-id=\"https://www.nrkbeta.no\" data-ec-name=\"NRKbeta\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRKbeta</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyinorge/\" data-ec-id=\"https://www.nrk.no/nyinorge/\" data-ec-name=\"Ny i Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ny i Norge</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"https://www.nrk.no/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Info\" data-ec-variant=\"N/A\">Info</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://hjelp.nrk.no/\" data-ec-id=\"https://hjelp.nrk.no\" data-ec-name=\"Hjelp\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Hjelp</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Informasjon\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Informasjon</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/baerekraft\" data-ec-id=\"https://info.nrk.no/baerekraft\" data-ec-name=\"BÃ¦rekraft\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">BÃ¦rekraft</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/karriere/\" data-ec-id=\"https://info.nrk.no/karriere\" data-ec-name=\"Karriere\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Karriere</a></li></ul></div></div></div></div></nav></header></div></nrkno-header>\n      <script>\n        const headerEl = 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Sjekker du innholdet, er maten ofte nÃ¸yaktig den samme som resten av Ã¥ret.</p>\n</div>\n</header>\n<div class=\"g70 col fl s12 sl18 sg6 sg9 article-lead-media \">\n<!-- include: /serum/render?id=1.17686154&amp;size=12&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=SAMME+MAT%2C+NYTT+DESIGN%3A+Even+og+Marius+studerer+utvalget+%E2%80%93+men+nissepyntet+emballasje+gj%C3%B8r+ingen+forskjell.&amp;type=image&amp;aspect=F11 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw\" srcset=\"https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgCT_3ciDAI0Km9JWWaNp-MQ.jpg 80w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPggtFq6SOHeIym9JWWaNp-MQ.jpg 160w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg-xnBIge6O2Om9JWWaNp-MQ.jpg 350w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg0Q8_jjIDhpem9JWWaNp-MQ.jpg 450w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg7halcGZMXimm9JWWaNp-MQ.jpg 650w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgbWU3HhE366Cm9JWWaNp-MQ.jpg 1000w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgSq0lVFfHMvem9JWWaNp-MQ.jpg 1200w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPg1Zdyap_6YLqm9JWWaNp-MQ.jpg 1600w, https://gfx.nrk.no/0irkZXtjle0Nq0-JGxIvPgSoegKEabzgem9JWWaNp-MQ.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"To menn pÃ¥ butikken\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">SAMME MAT, NYTT DESIGN: Even og Marius studerer utvalget â men nissepyntet emballasje gjÃ¸r ingen forskjell.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n\n</div>\n<div class=\"article-header-sidebar g22 col fl s4 sl6 sl9 sl12 sl18\" role=\"contentinfo\">\n<div class=\"container-widget-content authors \">\n<!-- include: /serum/render?id=18.27945&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Journalist --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.17560367&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" srcset=\"https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wBzqoRX-QMjRDQ09BwnwnHw.jpg 80w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wHArbkLy2JQxDQ09BwnwnHw.jpg 160w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wg3lvE7_Kcu5DQ09BwnwnHw.jpg 350w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wTMn64A3CBTRDQ09BwnwnHw.jpg 450w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wWY8lmXF6UGBDQ09BwnwnHw.jpg 650w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wRZfG5PMj3HBDQ09BwnwnHw.jpg 1000w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4w2NurE80qcvdDQ09BwnwnHw.jpg 1200w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wVXNpAFDbeZdDQ09BwnwnHw.jpg 1600w, https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4w47R3dieQQohDQ09BwnwnHw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/hans-jacob-omre-18.27945\" title=\"GÃ¥ til personens side\">\nHans-Jacob Omre\n<span class=\"sr-only\">\n<span> â Journalist</span>\n</span>\n</a>\n<span class=\"author__role\" aria-hidden=\"true\">Journalist</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n</div>\n<div class=\"container-widget-content\">\n<p class=\"article-location\">Vi rapporterer fra <em>BodÃ¸</em></p>\n</div>\n<div class=\"article-dateline article-dateline-header container-widget-content\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-16T20:02:00+01:00\">\n16.12.2025, kl. 20.02\n</time>\n</span>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"favorite-button-placeholder__metadata\"></div>\n<div class=\"container-widget-content\">\n<aside class=\"article-metadata--mobile\">\n<div class=\"article-dateline article-dateline--mobile\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-16T20:02:00+01:00\">\n16.12.2025, kl. 20.02\n</time>\n</span>\n<p class=\"article-location\">Vi rapporterer fra <em>BodÃ¸</em></p>\n</div>\n</aside>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"container-widget-content favorite-button-placeholder__sidebar\"></div>\n</div>\n<div class=\"g55 col fl s10 sl12 sl18 sg6 sg9\">\n<div data-main-content data-ec-list=\"article_body\" data-ec-name=\"brÃ¸dtekst\"\nclass=\"article-body lp_articlebody text-body text-body-sans-serif container-widget-content nostack cf\">\n<p class=\"article-body--updating\"\ndata-is-updating-article=\"false\"\ndata-updating-text=\"Saken oppdateres.\"\ndata-last-updated=\"1765911720000\"></p>\n<p>Kollegaene Even RÃ¸isgaard (26) og Marius Eriksen (28) har akkurat mÃ¸nstret i land i BodÃ¸. NÃ¥ er de i gang med Ã¥rets julehandel.</p>\n<p>Men det som mÃ¸ter dem, er butikkhyller som er tatt over av rÃ¸de farger, nisser og reinsdyr. Jula er klistret pÃ¥ overalt â selv pÃ¥ varer gutta overhodet ikke forbinder med hÃ¸ytiden.</p>\n<p>â Det gir meg ikke noe mer julestemning at det stÃ¥r Â«julehotwingsÂ» pÃ¥ pakken, sier Eriksen.</p>\n<div id=\"1.17686197.157a2ae2\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17686197&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Marius+sjekker+julemat+som+ikke+har+f%C3%A5tt+nissepreg+eller+r%C3%B8de+etiketter.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gWPEG0-bNDGhojhPlzpnNSw.jpg 80w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gBIZyJT6xYcRojhPlzpnNSw.jpg 160w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gO8mQ081w_SFojhPlzpnNSw.jpg 350w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90ggFQSK2-XhjtojhPlzpnNSw.jpg 450w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90g4ppRjUafaeFojhPlzpnNSw.jpg 650w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gxvMdaZn4dt5ojhPlzpnNSw.jpg 1000w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gR7HXxtd6bilojhPlzpnNSw.jpg 1200w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gCR9fktd6v0FojhPlzpnNSw.jpg 1600w, https://gfx.nrk.no/KddJdZOjrJD_sjnh5Ii90gfyzCRiiOZ8hojhPlzpnNSw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Mann med caps\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Marius sjekker julemat som ikke har fÃ¥tt nissepreg eller rÃ¸de etiketter.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Kollegaen nikker.</p>\n<p><strong>â Det handler vel mest om Ã¥ selge mer. For meg er det grÃ¸t og pinnekjÃ¸tt som skaper julestemning, ikke julekyllingkjÃ¸ttdeig.</strong></p>\n<p>De kjÃ¸per i hvert fall ikke mer av det fordi det er pyntet.</p>\n<p>â Hvis jeg vil ha hotwings, kjÃ¸per jeg hotwings. Jeg gÃ¥r ikke pÃ¥ det trikset, sier RÃ¸isgaard.</p>\n<div id=\"1.17686074.e264f742\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17686074&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Til+slutt+var+det+julemat+som+faktisk+smaker+jul+som+havnet+i+vogna.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAf9sm5cMBykqJ9rf0_HelqA.jpg 80w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAxpI-UYm_36mJ9rf0_HelqA.jpg 160w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA-xF39TlmQdCJ9rf0_HelqA.jpg 350w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAdjjaGNvLfFqJ9rf0_HelqA.jpg 450w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAqp4eFbTOVxCJ9rf0_HelqA.jpg 650w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAQDRmYoZSPHmJ9rf0_HelqA.jpg 1000w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgApHqNbXCEzxGJ9rf0_HelqA.jpg 1200w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgA79TMp_4xOKKJ9rf0_HelqA.jpg 1600w, https://gfx.nrk.no/0uVNgsJ3UTlCG1EnnbEOgAI0BcPYikO06J9rf0_HelqA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Julevarer\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Til slutt var det julemat som faktisk smaker jul som havnet i vogna. </p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Etter en kort diskusjon om rÃ¸kt eller urÃ¸kt pinnekjÃ¸tt, ble en pakke med hjem â mens hotwingsene i juledrakt ble stÃ¥ende igjen i hylla.</p>\n<h2>Kyllingvinger med grillkrydder?</h2>\n<p>Rundt dem er det likevel vanskelig Ã¥ unngÃ¥ inntrykket: jula har okkupert butikken.</p>\n<p>Julekyllingvinger med grillkrydder? Julepotetgull med paprikasmak? NÃ¥r desember treffer, er det rÃ¸dt sÃ¥ langt Ã¸yet kan se.</p>\n<p><strong>â Kylling spiser vi jo ikke mer av i julen, sÃ¥ det kan virke litt rart.</strong></p>\n<p>Det sier Alexander SchjÃ¸ll, forskningsleder ved Forbruksforskningsinstituttet SIFO.</p>\n<div id=\"1.17686141.e8e3ccb8\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17686141&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Alexander SchjÃ¸ll\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow3S8ANQaE-gGfQvhf1ksNBA.webp 450w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwpBZVvcNH8nOfQvhf1ksNBA.webp 768w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwP5Z2p4FSx_OfQvhf1ksNBA.webp 1080w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow-sTVEP1O_kSfQvhf1ksNBA.webp 1280w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow8E0x4Ib0mMCfQvhf1ksNBA.webp 1600w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwhwcHguhTWKufQvhf1ksNBA.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow2S0f0CwZ3-jp9-3fuWAgRw.jpg 450w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwNuAGKJ3sBSPp9-3fuWAgRw.jpg 768w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Ow0zdvPEilf6np9-3fuWAgRw.jpg 1080w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwRMvUCo48qW7p9-3fuWAgRw.jpg 1280w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_OwZLnkU8qZGdnp9-3fuWAgRw.jpg 1600w,https://gfx.nrk.no/Xhs4LCPYmK-q9q_ForR_Owvf5w9RMRk0Tp9-3fuWAgRw.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"En mann i lyseblÃ¥ skjorte og mÃ¸rkt hÃ¥r ser inn i kamera. \"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Alexander SchjÃ¸ll</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Forskningsleder ved Forbruksforskningsinstituttet SIFO</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div>\n<p>Han tror forklaringen er langt mindre mystisk enn emballasjen antyder.</p>\n<p>â Det kan vÃ¦re sÃ¥ enkelt som at produsenten vil skape en nyhet, slik at produktet stÃ¥r mer ut. Selv om det ikke har noe med jul Ã¥ gjÃ¸re, kan et nytt design gjÃ¸re at folk velger det.</p>\n<p><!-- include: /serum/render?id=1.17678985&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n<div class=\"article widget reference plug\" data-nosnippet>\n<a\nclass=\"link__container link__container--with-thumbnail autonomous forward-navigation\"\nhref=\"https://www.nrk.no/nordland/priskrig-pa-julevarer_-slik-gjor-du-de-beste-kuppene-1.17678985\"\ndata-ec-id=\"pp:article:1.17678985\"\ndata-ec-name=\"Ekspert tror priskrigen tar av de kommende dagene\"\ndata-ec-category=\"SMALL_THUMBNAIL\"\n>\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\"\n>Les ogsÃ¥</small\n>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nEkspert tror priskrigen tar av de kommende dagene\n</span>\n</h2>\n<svg\nheight=\"101\"\nviewBox=\"0 0 38 101\"\nfill=\"none\"\nxmlns=\"http://www.w3.org/2000/svg\"\nclass=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\"\n>\n<path\nd=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\"\nfill=\"currentColor\"\n/>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17681327&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwdloP0u2nooDtHQ8-94KNHw.jpg 80w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwFjHXCffLdJPtHQ8-94KNHw.jpg 160w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwFUFuX2bSskHtHQ8-94KNHw.jpg 350w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwWqv5mLIsQYTtHQ8-94KNHw.jpg 450w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwH_jJb2K9wwztHQ8-94KNHw.jpg 650w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwca5h3OpC4zvtHQ8-94KNHw.jpg 1000w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwkYVi1iW2n-PtHQ8-94KNHw.jpg 1200w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQwCjenBKIRPfvtHQ8-94KNHw.jpg 1600w, https://gfx.nrk.no/goQ2n4wNyWgK3wOmkHNLQw3W5sXcrJA6DtHQ8-94KNHw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"lazy\" alt=\"En kjÃ¸kkenbenk fylt av over 50 varer. Det inkluderer meksikansk gryterett, tomatsaus, grÃ¸t og bakevarer. \" title=\"Foto: Liss Inger Eriksen\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n</p>\n<h2>Samme kylling â ny innpakning</h2>\n<p>Det er Norsk Kylling som produserer Solvinge-serien for Rema 1000. De bekrefter at Â«julekyllingenÂ» ikke er en egen oppskrift.</p>\n<p>â Det er kun emballasjen som fÃ¥r et sesongpreg. Produktene er akkurat de samme som ellers, sier kommunikasjonssjef Hanne Marstrand.</p>\n<div id=\"1.17686128.e783811f\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17686128&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17686128\"\n    ><figure class=\"dhbk__kollasj\"><div class=\"dhbk__galleri-container dhbk__no-fullwidth\"><div class=\"dhbk__overlappende-bilder\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQIF96SXaFWfLYt0jWZ-lXkw 450w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ23fKBuBXX3rYt0jWZ-lXkw 768w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQkUItgcpMbGPYt0jWZ-lXkw 1080w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQm_5XrjaAQy_Yt0jWZ-lXkw 1280w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ1HaHaWPNcZ7Yt0jWZ-lXkw 1600w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ_YJFDEIeQc7Yt0jWZ-lXkw 1920w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ8BxvoDW_gYTYt0jWZ-lXkw 2560w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQWKvFvevixXrYt0jWZ-lXkw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ8jX9I1fdBc-NKlSax7IKng 450w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ3p-Gk0f4ODGNKlSax7IKng 768w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQGe0mEh4RT6qNKlSax7IKng 1080w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQcVTuYMF1CG2NKlSax7IKng 1280w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQ5LIcYLZuRm6NKlSax7IKng 1600w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQrou67LDwTuiNKlSax7IKng 1920w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQrcr7MPf_Ou6NKlSax7IKng 2560w,https://gfx.nrk.no/YN2kgiFMd_Ll1qCbfHqHQQD6qiveFiw9WNKlSax7IKng 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"Julevarer\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Aa7UnaBahNlMM3UJkxNdpRw 450w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AtLTK89Pttq4M3UJkxNdpRw 768w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ATtlJDhoh6wgM3UJkxNdpRw 1080w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A0L49hE1PlxAM3UJkxNdpRw 1280w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AvzVFD4XjZuQM3UJkxNdpRw 1600w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ASsyrIWn9EoAM3UJkxNdpRw 1920w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Ac-ULIikdbcMM3UJkxNdpRw 2560w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AzBtzUpAB0X4M3UJkxNdpRw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AT--HOaGs2rt4njFb7yW4Aw 450w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ALcZhDwBiaxh4njFb7yW4Aw 768w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A7mIsBI6KOFN4njFb7yW4Aw 1080w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9AE6dNuSDG87p4njFb7yW4Aw 1280w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Ax5nc6EVVhGJ4njFb7yW4Aw 1600w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9Aw2WAveYgysl4njFb7yW4Aw 1920w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9ARLLr3VuMD7N4njFb7yW4Aw 2560w,https://gfx.nrk.no/85Te4YCy7br0AN66UMkL9A_kfJGxCmxMd4njFb7yW4Aw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"Julevarer\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAmYLjcdFW2GLG25JFfVaQHQ 450w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAs1KRFy81Fz_G25JFfVaQHQ 768w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAjTJT71oj76LG25JFfVaQHQ 1080w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuA6Jb0EsWuXQTG25JFfVaQHQ 1280w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAwWfrDznUHuPG25JFfVaQHQ 1600w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAnEYFYrjtaAPG25JFfVaQHQ 1920w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuApTSGHF29DVTG25JFfVaQHQ 2560w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAMAZjS1xVA__G25JFfVaQHQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3823\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuADZr42v5BLqdZsYvFjPUaKQ 450w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAbsUL4s3YnT5ZsYvFjPUaKQ 768w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAQwIPMz4uREBZsYvFjPUaKQ 1080w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuArVvIgeKEyS1ZsYvFjPUaKQ 1280w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAct6dh7SL4uZZsYvFjPUaKQ 1600w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuADdbkcaA8QHBZsYvFjPUaKQ 1920w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuAGLSCbSvwn4pZsYvFjPUaKQ 2560w,https://gfx.nrk.no/f0lNGq0Cs1PVtChAXddCuA-69nm8T5DF1ZsYvFjPUaKQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3823\"><img alt=\"Bildet viser pakker med kyllingkjÃ¸ttdeig i en butikk. Hver pakke veier 400 gram og er merket med produktnavnet i tydelig skrift. Omgivelsene bestÃ¥r av flere identiske pakker plassert pÃ¥ en hylle. Det er en rÃ¸d bakgrunn pÃ¥ pakkene med hvite detaljer, noe som kan indikere en sesongmessig tema. (Bildebeskrivelsen er laget av en KI-tjeneste)\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Kylling i juledrakt: Produktene er identiske â bare pakka er ny.</p><small>Hans-Jacob Omre&#x2F;NRK</small></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p>SÃ¥ hvorfor trenger kyllingvinger og kjÃ¸ttdeig Ã¥ feire jul? IfÃ¸lge Marstrand er mÃ¥let Ã¥ spre litt ekstra glede i hverdagen.</p>\n<p><strong>â Julen er en tid der mange Ã¸nsker litt ekstra stemning rundt seg, ogsÃ¥ i hverdagsmÃ¥ltidene. Med juleemballasjen Ã¸nsker vi Ã¥ bidra til litt juleglede i butikk og i kjÃ¸leskapene til folk, sier hun.</strong></p>\n<p><!-- include: /serum/render?id=1.17659309&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n<div class=\"article widget reference plug\" data-nosnippet>\n<a\nclass=\"link__container link__container--with-thumbnail autonomous forward-navigation\"\nhref=\"https://www.nrk.no/vestland/matsentral-i-julekrise-_-ingen-julemat-til-brukarane-1.17659309\"\ndata-ec-id=\"pp:article:1.17659309\"\ndata-ec-name=\"Manglar julemat pÃ¥ matsentralane â ingen julemat til brukarane\"\ndata-ec-category=\"SMALL_THUMBNAIL\"\n>\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\"\n>Les ogsÃ¥</small\n>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nManglar julemat pÃ¥ matsentralane â ingen julemat til brukarane\n</span>\n</h2>\n<svg\nheight=\"101\"\nviewBox=\"0 0 38 101\"\nfill=\"none\"\nxmlns=\"http://www.w3.org/2000/svg\"\nclass=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\"\n>\n<path\nd=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\"\nfill=\"currentColor\"\n/>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17677445&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=IKKJE+NOK%3A+Hyllene+hj%C3%A5+Matsentralen+Vestland+er+p%C3%A5+langt+n%C3%A6r+fylt+nok+opp+til+%C3%A5+dekke+behovet+til+dei+som+treng+hjelp+til+julemat.+Her+er+dagleg+leiar+Vivie+Bj%C3%B8rnstad.&amp;type=image&amp;aspect=F169&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQTk8nfbq6_vw2q2aUme9UPQ.jpg 80w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQUbeXRC6JVGw2q2aUme9UPQ.jpg 160w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQ7P8DPF3HK882q2aUme9UPQ.jpg 350w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQePFx__pDj9U2q2aUme9UPQ.jpg 450w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQLlNfSDEpbx42q2aUme9UPQ.jpg 650w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQv09S1_ZySjc2q2aUme9UPQ.jpg 1000w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQsxLPAB215o02q2aUme9UPQ.jpg 1200w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQI2gx7_3jMqs2q2aUme9UPQ.jpg 1600w, https://gfx.nrk.no/lwTUL6Ieu17-LVgxTrlnvQGwCaV88OexY2q2aUme9UPQ.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"lazy\" alt=\"En ansatt i grÃ¸nn arbeidsjakke stÃ¥r ved siden av en stor hylle med flasker. Det er pakker med varer stablet rundt i et lagerrom. En informasjonsplakat forklarer bruken av mandler i baking. Omgivelsene er preget av hyller med esker og en grÃ¸nn vegg bak.\" title=\"Foto: Gaia Ãpsen / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n</p>\n<p>Marstrand sier de ogsÃ¥ vil inspirere til lettere mÃ¥ltider i en periode med mye tung mat. Samtidig innrÃ¸mmer hun at designet gjÃ¸r noe med blikket vÃ¥rt:</p>\n<p>â Juleemballasje gir ofte litt ekstra oppmerksomhet i butikk, rett og slett fordi det skiller seg ut visuelt.</p>\n<h2>Potetgull i nissedrakt</h2>\n<p>OgsÃ¥ i snackshylla har nissene flyttet inn. Maarud har bÃ¥de Â«JulegullÂ» og Â«JulehjerterÂ» med smaker vi kjenner godt fra resten av Ã¥ret.</p>\n<p>â Potetgull har vÃ¦rt en del av norske tradisjoner siden 1936, ogsÃ¥ rundt jul. Derfor opplever vi at det faller naturlig Ã¥ gi noen av produktene vÃ¥re et julepreg, sier Maria Heimisdottir Brennodden, markedssjef i Maarud.</p>\n<div id=\"1.17686131.e79fb021\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17686131&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17686131\"\n    ><figure class=\"dhbk__kollasj\"><div class=\"dhbk__galleri-container dhbk__no-fullwidth\"><div class=\"dhbk__overlappende-bilder\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QdbGlqlCqxK7yKr87I7-bGg 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBjzbAeWz16jyKr87I7-bGg 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QhXWb86paHDryKr87I7-bGg 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QkQT5Wkk7Sj_yKr87I7-bGg 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QBIHPlkKvWGHyKr87I7-bGg 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Q9A018yEWW-nyKr87I7-bGg 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QzkZr2GIJYPjyKr87I7-bGg 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgsQ-WO9W73XyKr87I7-bGg 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qy0iGaMGiT2wroKLTyl_b-w 450w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QFIvk1yMWgU8roKLTyl_b-w 768w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QurpGEjZZLrwroKLTyl_b-w 1080w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QY0k5vPBibVkroKLTyl_b-w 1280w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QiguDALVGmIUroKLTyl_b-w 1600w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QcnT9PAvkGSoroKLTyl_b-w 1920w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0Qc9CFxSB5VDkroKLTyl_b-w 2560w,https://gfx.nrk.no/E4f_yez5zYMDRo_eV9WW0QgPWM-YyxGzkroKLTyl_b-w 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"Julevarer\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AU7QkZCaDLXfTir6J-9DxRg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ac7a1HbJdCULTir6J-9DxRg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AwMuCLQiYfPrTir6J-9DxRg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AoFoTBvabtRzTir6J-9DxRg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Acpz1WHv0lu_Tir6J-9DxRg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AkLizY26FZ83Tir6J-9DxRg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AQwA_OxnspGzTir6J-9DxRg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37A7oAXiGZ5nBLTir6J-9DxRg 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Aliq4zB-2q8EiiY5tVBI8Qg 450w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ADTbWzycp4DYiiY5tVBI8Qg 768w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AfHwPlrT3NEAiiY5tVBI8Qg 1080w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AiiyVD0Rvr50iiY5tVBI8Qg 1280w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ab9pVezZSNtciiY5tVBI8Qg 1600w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37ABzCHOGaFnoIiiY5tVBI8Qg 1920w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37AIorXBWpHXe8iiY5tVBI8Qg 2560w,https://gfx.nrk.no/hE_gurx-3KUmRF6iQiB37Ai58kms_IH_wiiY5tVBI8Qg 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"Julevarer\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Maarud Julegull og Biff &amp;amp; Grillet Paprika i juledrakt.</p><small>Hans-Jacob Omre&#x2F;NRK</small></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p>Noen av posene fÃ¥r kun Â«jule-lookÂ», mens andre har egne julesmaker.</p>\n<p>Brennodden legger ikke skjul pÃ¥ at det virker.</p>\n<p>â Vi opplever at forbrukerne reagerer positivt. Snacks er en kategori med mye impuls, og mange syns det er gÃ¸y Ã¥ prÃ¸ve noe nytt. Juleposene blir som regel utsolgt fÃ¸r julaften, sier hun.</p>\n<div id=\"1.17686608.8125c086\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17686608&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n  <pin-avstemning-v1 data-poll-id=\"1.17686608\" data-poll-url=\"https://pin-avstemning.nrk.no\">\n    <div class=\"pin-nrkno-poll__head\">\n      <h2 class=\"pin-nrkno-poll__question skin-border\">\n        Lar du deg friste av matvarer som plutselig er ifÃ¸rt rÃ¸d Â«juledraktÂ»?\n      </h2>\n    </div>\n    <div class=\"pin-nrkno-poll__body\">\n      <div class=\"pin-nrkno-poll__answers\">\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"1\">Ja, jeg kommer i julestemning </button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"2\">Nei, lar meg overhode ikke pÃ¥virke</button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"3\">Av og til, men holder meg stort sett til handlelista</button>\n      \n      </div>\n      <button disabled class=\"pin-js-btn-answers pin-nrkno-poll__results-button\" type=\"button\">Vis resultat</button>\n      \n  <p class=\"pin-nrkno-poll__disclaimer\">\n    Denne avstemningen viser ikke hva befolkningen mener om spÃ¸rsmÃ¥let.\n    Resultatet viser hva de som selv har valgt Ã¥ stemme mener,\n    og avstemningen har ikke et utvalg som gjÃ¸r den representativ for alle som bor i landet.\n  </p>\n\n    </div>\n  </pin-avstemning-v1>\n  <script type=\"\" src=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.js\" defer></script>\n  <link rel=\"stylesheet\" href=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.css\" />\n  </div>\n<h2>Trykker pÃ¥ Â«juleknappeneÂ» vÃ¥re</h2>\n<p>Men selv om produsentene snakker om tradisjon, mener ekspertene at effekten er nÃ¸ye kalkulert.</p>\n<p>IfÃ¸lge Trond Blindheim, dosent i markedskommunikasjon ved HÃ¸yskolen Kristiania, er designet laget for Ã¥ treffe oss emosjonelt.</p>\n<p><strong>â Julens farger og symboler aktiviserer sterke forventninger, minner og stemninger. Bare kjenn etter selv, sier han.</strong></p>\n<div id=\"1.17686136.e8d5b537\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17686136&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Trond Blindheim\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QbT5JZwmp3YieRtj5qCS_mQ.webp 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QITdSDVtx-F-eRtj5qCS_mQ.webp 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QCqcWQVgaxkKeRtj5qCS_mQ.webp 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q14lcgnGsk02eRtj5qCS_mQ.webp 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QEj9eHUKbmuWeRtj5qCS_mQ.webp 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qv-pWnbJSN5CeRtj5qCS_mQ.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8-8Oa3Ab9r6ZPH7554dpbQ.jpg 450w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QMIzOwt_y4i-ZPH7554dpbQ.jpg 768w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qy1vyVhsYiCaZPH7554dpbQ.jpg 1080w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Q8xleCZonjpCZPH7554dpbQ.jpg 1280w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6Qo_2XLNonqFiZPH7554dpbQ.jpg 1600w,https://gfx.nrk.no/jGrvJxPdH9IPSeaX0jQp6QLUaBUcvHdkWZPH7554dpbQ.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"En mann med grÃ¥tt hÃ¥r stÃ¥r i en trapp. Han har pÃ¥ seg en blÃ¥ blazer og en lys skjorte. I bakgrunnen ses en hÃ¥ndlÃ¸per i tre og glassvindu. Belysningen er lys og gir en moderne atmosfÃ¦re. (Bildebeskrivelsen er laget av en KI-tjeneste)\"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Trond Blindheim</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Dosent i markedskommunikasjon ved HÃ¸yskolen Kristiania</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div>\n<p>NÃ¥r mange produkter samtidig tar pÃ¥ seg Â«juleklÃ¦rÂ», fungerer det som et kollektivt signal.</p>\n<p>â Vi oppfatter disse visuelle kodene som en naturlig del av hÃ¸ytiden. Det bekrefter og forsterker tradisjonene vÃ¥re, selv om produktene er helt uendret.</p>\n<p><!-- include: /serum/render?id=1.17641171&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n<div class=\"article widget reference plug\" data-nosnippet>\n<a\nclass=\"link__container link__container--with-thumbnail autonomous forward-navigation\"\nhref=\"https://www.nrk.no/nordland/ribbepine-pa-rost-_-bestilte-tre-ganger-sa-mye-ribbe-som-vanlig-1.17641171\"\ndata-ec-id=\"pp:article:1.17641171\"\ndata-ec-name=\"Butikksjef pÃ¥ Ã¸y med 450 innbyggere bestilte tre ganger sÃ¥ mye ribbe som vanlig: â Hjelp\"\ndata-ec-category=\"SMALL_THUMBNAIL\"\n>\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\"\n>Les ogsÃ¥</small\n>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nButikksjef pÃ¥ Ã¸y med 450 innbyggere bestilte tre ganger sÃ¥ mye ribbe som vanlig: â Hjelp\n</span>\n</h2>\n<svg\nheight=\"101\"\nviewBox=\"0 0 38 101\"\nfill=\"none\"\nxmlns=\"http://www.w3.org/2000/svg\"\nclass=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\"\n>\n<path\nd=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\"\nfill=\"currentColor\"\n/>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17641142&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=FIKK+SJU+PALLER+MED+RIBBE%3A+Butikksjef+Lene+Ekrem+p%C3%A5+Joker+p%C3%A5+R%C3%B8st+har+frysedisken+full+av+ribbe+etter+en+tastefeil.+&amp;type=image&amp;aspect=F169&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwpQMnuTnpLNhk-GwwvF0UQA.jpg 80w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwv08Di8FLTalk-GwwvF0UQA.jpg 160w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw1-CL3k1f2Xtk-GwwvF0UQA.jpg 350w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwIhssuAho0mJk-GwwvF0UQA.jpg 450w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwwC1OY-R3-aVk-GwwvF0UQA.jpg 650w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwFSg0P6X71chk-GwwvF0UQA.jpg 1000w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPwgkw_D-hCkKdk-GwwvF0UQA.jpg 1200w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw0qR1y5f3sHRk-GwwvF0UQA.jpg 1600w, https://gfx.nrk.no/gHKXTB8gi76s2NWOW_sUPw6hZ9BNRNMcBk-GwwvF0UQA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"lazy\" alt=\"Lene Ekrem pÃ¥ Joker pÃ¥ RÃ¸st bestilte for mye ribbe\" title=\"Foto: Privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n</p>\n<h2>Vi betaler mer â uten Ã¥ tenke over det</h2>\n<p>For produsentene er desember en mÃ¥ned med store muligheter.</p>\n<p>â I julen er betalingsviljen hÃ¸yere. Kvalitet blir viktigere enn pris, sier SchjÃ¸ll i SIFO.</p>\n<div id=\"1.17686070.e23ab0bf\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17686070&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Mills+potetsalat+har+f%C3%A5tt+nisse+p%C3%A5+lokket+%E2%80%93+men+innholdet+er+identisk+%C3%A5ret+rundt.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQjq4F5XLNFb_yvpb-eOm5rA.jpg 80w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQlK9Pn5X3PxHyvpb-eOm5rA.jpg 160w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQUdeebN1LxXfyvpb-eOm5rA.jpg 350w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQW2Twhl9z5Hfyvpb-eOm5rA.jpg 450w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTdu5p0CKvv_yvpb-eOm5rA.jpg 650w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQTBW3q7Q-C-3yvpb-eOm5rA.jpg 1000w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQKOh1SPHuRO3yvpb-eOm5rA.jpg 1200w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQIK_NTvt0eqfyvpb-eOm5rA.jpg 1600w, https://gfx.nrk.no/jM4oGUFuysoZiNuBP6LPFQNrTmehS5eYvyvpb-eOm5rA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Julevarer\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Mills potetsalat har fÃ¥tt nisse pÃ¥ lokket â men innholdet er identisk Ã¥ret rundt.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>RÃ¸d emballasje kan i seg selv gi inntrykk av Â«kosÂ» og Â«kvalitetÂ». Det gjÃ¸r at en helt vanlig vare plutselig selger litt mer.</p>\n<p><strong>â Det mÃ¥ Ã¥penbart lÃ¸nne seg. Ã lage egne julepakninger er en kostnad, sÃ¥ de hadde ikke gjort det om det ikke virket, sier han.</strong></p>\n<p>Blindheim er enig:</p>\n<p>â Dette er et virkemiddel for Ã¥ Ã¸ke salget i en periode hvor konkurransen er hÃ¸y. Vi ser det samme i pÃ¥sken.</p>\n<div id=\"1.17686142.e8f1e439\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17686142&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Flere+salater+har+f%C3%A5tt+juleetikett.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgEuL0yqMu0yPGCP-z12IUgg.jpg 80w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgHvuBBaQ0XRbGCP-z12IUgg.jpg 160w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghunW2CL7GUjGCP-z12IUgg.jpg 350w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgN269MQU-mE3GCP-z12IUgg.jpg 450w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgqhrY7H2nYXrGCP-z12IUgg.jpg 650w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymghq8bLgi0H_LGCP-z12IUgg.jpg 1000w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg20srlxCMe6vGCP-z12IUgg.jpg 1200w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymg2RWRHzmFrsjGCP-z12IUgg.jpg 1600w, https://gfx.nrk.no/RQL9SJdK4z80J4jkArLymgK_KOrh4rWA7GCP-z12IUgg.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Julevarer\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">Flere salater har fÃ¥tt juleetikett.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><!-- include: /serum/render?id=1.17593456&amp;size=10&amp;perspective=REFERENCE&amp;alignment=CENTER&amp;title=&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n<div class=\"sanitycontent widget reference plug\" data-nosnippet>\n<a\nclass=\"link__container link__container--with-thumbnail autonomous forward-navigation\"\nhref=\"https://www.nrk.no/norge/handleturen_-sa-mykje-dyrare-har-matvarene-blitt-dei-siste-fire-ara-1.17593456\"\ndata-ec-id=\"pp:article:1.17593456\"\ndata-ec-name=\"Fyll handlekorga: SÃ¥ mykje dyrare har maten blitt\"\ndata-ec-category=\"SMALL_THUMBNAIL\"\n>\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\"\n>Les ogsÃ¥</small\n>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nFyll handlekorga: SÃ¥ mykje dyrare har maten blitt\n</span>\n</h2>\n<svg\nheight=\"101\"\nviewBox=\"0 0 38 101\"\nfill=\"none\"\nxmlns=\"http://www.w3.org/2000/svg\"\nclass=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\"\n>\n<path\nd=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\"\nfill=\"currentColor\"\n/>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17634679&amp;size=10&amp;perspective=LEAN&amp;alignment=CENTER&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQRQdf03MNW6n1nGQSLxVDiA.png 80w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQN6tnmOs3e8T1nGQSLxVDiA.png 160w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQv-jtD75qTZD1nGQSLxVDiA.png 350w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQ_3dFTIssu8_1nGQSLxVDiA.png 450w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQ_2AUSPsTLtz1nGQSLxVDiA.png 650w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQJuwtFDq3qvf1nGQSLxVDiA.png 1000w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQdjrB8NTX2Nb1nGQSLxVDiA.png 1200w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQTRZHhr5-Fpj1nGQSLxVDiA.png 1600w, https://gfx.nrk.no/_AxLwd7gP3Aqhaj_n5uixQLGHJNYCUrTz1nGQSLxVDiA.png 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"lazy\" alt=\"En illustrasjon av en handlepose med navnet butikken pÃ¥ svever mellom forkjelige butikkvarer.\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n</p>\n<h2>Kan gÃ¥ for langt</h2>\n<p>SchjÃ¸ll mener trenden gÃ¥r mot at stadig flere produkter fÃ¥r julepreg â ogsÃ¥ de som ikke har noe som helst med jul Ã¥ gjÃ¸re. Han mener produsenter bÃ¸r vÃ¦re forsiktige.</p>\n<p>â Hvis hensikten er Ã¥ framstÃ¥ som julete uten Ã¥ vÃ¦re det, kan noen fÃ¸le seg litt lurt. Det er ikke ulovlig, men man spiller pÃ¥ at forbrukeren vil ha juleting, sier han.</p>\n<div id=\"1.17686071.e248c840\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17686071&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Fl%C3%B8tegratinerte+poteter+f%C3%A5r+ogs%C3%A5+julepreg+i+butikkhyllene+%E2%80%93+uten+at+oppskriften+endres.&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA4KyAzoaZkqTydWdAYoyiKQ.jpg 80w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAZtZyhJPUA-_ydWdAYoyiKQ.jpg 160w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAGBS4JBm5N6vydWdAYoyiKQ.jpg 350w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAQIZjgWQVJPrydWdAYoyiKQ.jpg 450w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAPtc9LDVmcEvydWdAYoyiKQ.jpg 650w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgAzLd72m6HQz3ydWdAYoyiKQ.jpg 1000w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA_8DD4h748KXydWdAYoyiKQ.jpg 1200w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgA5Ab-iohagfHydWdAYoyiKQ.jpg 1600w, https://gfx.nrk.no/jN-gn4etWnUhHKti5PHbgATNqYofSZsBzydWdAYoyiKQ.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Julevarer\" title=\"Foto: Hans-Jacob Omre / NRK\"></div>\n<figcaption>\n<p class=\"\">FlÃ¸tegratinerte poteter fÃ¥r ogsÃ¥ julepreg i butikkhyllene â uten at oppskriften endres.</p>\n<small>Foto: Hans-Jacob Omre / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Norsk Kylling mener de er Ã¥pne om hva som faktisk ligger i pakkene.</p>\n<p><strong>â Navnet er det samme, og produktene er de samme. For oss handler dette om stemning og inspirasjon, sier Marstrand.</strong></p>\n<p><!-- include: /serum/render?id=1.17669473&amp;size=10&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;prefix=&amp;variant=articlePlugSmallThumbnail&amp;showDescription=false&amp;parentSize=10 -->\n<!-- Reference Autonomous -->\n<div class=\"article widget reference plug\" data-nosnippet>\n<a\nclass=\"link__container link__container--with-thumbnail autonomous forward-navigation\"\nhref=\"https://www.nrk.no/sorlandet/snur-om-alkoholsal-i-sjolvbetente-butikkar-__pustar-letta-ut-1.17669473\"\ndata-ec-id=\"pp:article:1.17669473\"\ndata-ec-name=\"Frykta butikkdÃ¸d utan alkoholsal â pustar letta ut\"\ndata-ec-category=\"SMALL_THUMBNAIL\"\n>\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\"\n>Les ogsÃ¥</small\n>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nFrykta butikkdÃ¸d utan alkoholsal â pustar letta ut\n</span>\n</h2>\n<svg\nheight=\"101\"\nviewBox=\"0 0 38 101\"\nfill=\"none\"\nxmlns=\"http://www.w3.org/2000/svg\"\nclass=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\"\n>\n<path\nd=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\"\nfill=\"currentColor\"\n/>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17668041&amp;size=10&amp;perspective=LEAN&amp;alignment=AUTO&amp;caption=VIL+BEHALDE+TILBODET%3A+Kj%C3%B8pmann+i+Gj%C3%B8vdal+Handel%2C+H%C3%A5kon+Nordeng+var+bekymra+for+at+tilbodet+om+fjernstyrt+butikk+i+%C3%85mli+skulle+forsvinne.&amp;type=image&amp;aspect=F169&amp;classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQek9QoqsZeXgU-5rA7b7INw.jpg 80w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQpDv_Gg3JW7wU-5rA7b7INw.jpg 160w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQztygC6ZZMlcU-5rA7b7INw.jpg 350w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQYvSHsQAtnHsU-5rA7b7INw.jpg 450w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQwTzRJVlO1ZEU-5rA7b7INw.jpg 650w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQv7wTIiZ9LFsU-5rA7b7INw.jpg 1000w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQdDNhZ3o8xlcU-5rA7b7INw.jpg 1200w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQKoA0kM3twI0U-5rA7b7INw.jpg 1600w, https://gfx.nrk.no/qAOSjKwcxQwqrevolEptAQHMbyiGRUAyQU-5rA7b7INw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"lazy\" alt=\"En mann som ser inn i kamera\" title=\"Foto: Leif Hallgeir Dalen / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n</p>\n<div id=\"1.17630296.ec85dbfa\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17630296&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.dh.nrk.no/modul/hei-boksen/main-830d66c1ddba590f6aaa.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/hei-boksen/main-75c4511e71ac07cdaf07.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-hei-boksen-v1\n      data-name=\"dh-hei-boksen\"\n      data-self-id=\"1.17630296\"\n      data-preloaded-state='{\"email\":\"hans-jacob.omre@nrk.no\",\"image\":{\"type\":\"image\",\"source\":{\"type\":\"polopoly\",\"id\":\"1.17630300\",\"aspect\":\"F11\",\"imageType\":\"photo\"},\"mediaInfo\":{\"mediaType\":\"image\",\"title\":\"Bilde byline Hans-Jacob Omre\",\"creators\":[\"Hans-Jacob Omre\"],\"credit\":\"NRK\",\"category\":\"Foto\",\"aspectRatio\":\"1:1\",\"naturalDimensions\":{\"width\":320,\"height\":320},\"sources\":[{\"type\":\"image\\u002Fwebp\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002Fr2tnDpcukX3P6yAjOuSm4wggKv4eWjtkjg-bkguF3VgA.webp\"]]},{\"type\":\"image\\u002Fjpeg\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002Fr2tnDpcukX3P6yAjOuSm4wpoiOBGf6m8tDQ09BwnwnHw.jpg\"]]}],\"creditText\":\"Hans-Jacob Omre \\u002F NRK\"}},\"name\":\"Hans-Jacob Omre\",\"role\":\"Journalist\",\"text\":\"\\u003Cp\\u003ETakk for at du leste saken.\\u003C\\u002Fp\\u003E\\n\\n\\u003Cp\\u003EHar du sett noe som burde v&aelig;rt fortalt? Noe du lurer p&aring;, reagerer p&aring; &ndash; eller bare tenker at vi burde vite om?\\u003C\\u002Fp\\u003E\\n\",\"title\":\"Hei!\",\"buttonText\":\"Send meg en e-post\"}'\n    ><section class=\"dhhb__hei-boks--oVaci lp_heiboks\"><div class=\"dhhb__box--fec3k\"><h2 class=\"dhhb__title--M9t2c\">Hei!</h2><div class=\"dhhb__content--NJ39s\"><p>Takk for at du leste saken.</p><p>Har du sett noe som burde vÃ¦rt fortalt? Noe du lurer pÃ¥, reagerer pÃ¥ â eller bare tenker at vi burde vite om?</p></div><div class=\"dhhb__byline--fqbW0\"><div class=\"dhhb__author--bJf0L\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wggKv4eWjtkjg-bkguF3VgA.webp 320w\" sizes=\"35px\"/><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/r2tnDpcukX3P6yAjOuSm4wpoiOBGf6m8tDQ09BwnwnHw.jpg 320w\" sizes=\"35px\"/><img class=\"dhhb__image--tpCMT\" alt=\"Hans-Jacob Omre\" data-pin-nopin=\"true\" width=\"320\" height=\"320\" sizes=\"6rem\" loading=\"lazy\"/></picture><div class=\"dhhb__text--aiFdI\"><div class=\"dhhb__name--xgifF\">Hans-Jacob Omre</div><div class=\"dhhb__role--B0EoP\">Journalist</div></div></div><a class=\"dhhb__cta--yNBg1 nrk-button\" href=\"mailto:hans-jacob.omre@nrk.no\"><svg style=\"width:1.5em;height:1.5em\" focusable=\"false\" aria-hidden=\"true\"><use xlink:href=\"#nrk-some-email\"></use></svg><span>Send meg en e-post</span></a></div></div></section></dh-hei-boksen-v1>\n  </div>\n<!-- include: /serum/render?id=1.16930046&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO --><!-- START: /templates/section/section.jsp -->\n<div class=\"section widget rich container-widget cf\">\n<div class=\"g100 col fr s18 sg6 sg9 sg12 remoterenderedcontent-reference\">\n<!-- include: /serum/render?id=1.16934099&amp;size=18&amp;perspective=RICH&amp;alignment=RIGHT --><a class=\"login-banner-hack\" href=\"https://www.nrk.no/logginn?context=article-plug\"\n   style=\"padding: 0; border: none; display: none\">\n    <figure class=\"image widget rich\" style=\"display: none\">\n        <div style=\"padding-bottom:36.0%;\" class=\"responsive-img ORIGINAL\">\n            <img\n                    sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\"\n                    srcset=\"https://gfx.nrk.no/Vndq4gnoaQjfjgWHhG8qVwgaLUdhXTJ83gS2NtbZ-XrQ.jpg 80w, 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Olderbakk\">\n        </div>\n    </figure>\n</a>\n<script>\n    (function (c, a) {\n        c[a] = c[a] || function () {\n            (c[a].q = c[a].q || []).push(arguments)\n        }\n    })(window, 'onLoginReady');\n    window.onLoginReady(function (user) {\n        if (!user) {\n            document.querySelectorAll('.login-banner-hack').forEach(function (e) {\n                if (document.getElementsByTagName('html')[0].classList.contains('darkmode')) {\n                    e.querySelectorAll('figure')[0].style.display = 'block';\n                } else {\n                    e.querySelectorAll('figure')[1].style.display = 'block';\n                }\n                e.style.display = 'block';\n\n            });\n        }\n    });\n</script>\n</div>\n</div>\n<!-- END: /templates/section/section.jsp -->\n</div>\n<div class=\"article-dateline article-footer container-widget-content cf\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-16T20:02:00+01:00\">\n16.12.2025, kl. 20.02\n</time>\n</span>\n</div>\n</div>\n<!-- include: /serum/render?id=panorama.singleton.favorittmarkering&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO -->\n    <div class=\"min-side\" data-state-id=\"zaplzg74gc\" data-static-host=\"https://static.nrk.no/publisering/min-side\"><link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/publisering/min-side/static/0-c2ddc9339a70fac9c76d.css\"\n    /><link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/publisering/min-side/static/saveButton-62d288e344506c232def.css\"\n    /><script crossorigin=\"anonymous\">\n        window['__clientConfig__zaplzg74gc__'] = 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class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a href=\"https://www.nrk.no/emne/nordland-1.903528\" class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.903528\">\nNordland\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\"\ndata-ec-list=\"pp:article:1.903528\"\ndata-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\"\ndata-id=\"1.17689912\"\ndata-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17689912&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a 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https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAiJjp6JSQz1IpFd0_Er60jQ.jpg 350w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAmP8kkbXO52wpFd0_Er60jQ.jpg 450w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHASYT2rqxezfgpFd0_Er60jQ.jpg 650w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA-_MH9oGSmY8pFd0_Er60jQ.jpg 1000w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHA_NOWT5SLSWIpFd0_Er60jQ.jpg 1200w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHAvo2-hYR-_V4pFd0_Er60jQ.jpg 1600w, https://gfx.nrk.no/EQXu4pjCPZNDGeFCMPFUHATRNWc82rgiQpFd0_Er60jQ.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en person som smiler til kameraet\" title=\"Foto: Frida Elise Brembo / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">TÃ¸ffere hverdag for norske kommuner: â Det er ikke rom for Ã¥ leke butikk akkurat nÃ¥</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n--><!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\"\ndata-id=\"1.17692759\"\ndata-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17692759&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\"\nhref=\"https://www.nrk.no/nordland/historisk-utdeling-av-arets-nordlending_-desse-to-deler-prisen-i-2025-1.17692759\"\ndata-id=\"1.17692759\"\ndata-ec-id=\"pp:article:1.17692759\"\ndata-ec-name=\"Historisk utdeling av Ãrets Nordlending: Desse to deler prisen i 2025\">\n<!-- include: /serum/render?id=1.17694609&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" srcset=\"https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgTEddyLwUDQtoQQDQKmhlew.jpg 80w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgI6Txrh5A2rpoQQDQKmhlew.jpg 160w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgOwx9x9u2fo9oQQDQKmhlew.jpg 350w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZg2kSLnhNLaMhoQQDQKmhlew.jpg 450w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgzaPzko4fFmxoQQDQKmhlew.jpg 650w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgumrBTywE8hpoQQDQKmhlew.jpg 1000w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgPmV1YsEU4dBoQQDQKmhlew.jpg 1200w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgGys1I2rZBGhoQQDQKmhlew.jpg 1600w, https://gfx.nrk.no/yyZbcGqGh-uyVgA5KcVUZgARWv5gWVCIdoQQDQKmhlew.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Bilde kollasje av to personer. \" title=\"Foto: NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Historisk utdeling av Ãrets Nordlending: Desse to deler prisen i 2025</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.903528?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=3&arrangement.startoffset=0&arrangement.quantity=2&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n<script>\nrequire([\n'inline!standard:type/flow/Serum.Flow',\n'inline!standard:jquery'\n], function(PaginatedFlow, $) {\nPaginatedFlow.bootstrap($('.universe.js-initialize').removeClass('js-initialize'));\n});\n</script>\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.903528&amp;secondary=1.17684381&amp;size=18&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=2&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE&amp;classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/nordland-1.903528\">\n<span>Mer om:</span>\nNordland\n</a>\n\n</div>\n<!-- include: 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relation\"\ndata-id=\"1.17694516\"\ndata-reference-id=\"1.12145812.\">\n<!-- include: /serum/render?id=1.17694516&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\"\nhref=\"https://www.nrk.no/stor-oslo/mattilsynet-og-a-krimsenteret-har-avdekket-grove-brudd-i-kjottbransjen-i-oslo-1.17694516\"\ndata-id=\"1.17694516\"\ndata-ec-id=\"pp:article:1.17694516\"\ndata-ec-name=\"Oppdaget grove brudd hos kjÃ¸ttbransjen: â SvÃ¦rt dÃ¥rlig renhold\">\n<!-- include: /serum/render?id=1.17694608&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" srcset=\"https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fww6CXtf1IB7u13t3_ma77OA.jpg 80w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fw-0m7SigzKI613t3_ma77OA.jpg 160w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwLYrwlhyZ4Kq13t3_ma77OA.jpg 350w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwW8XZu-D5aem13t3_ma77OA.jpg 450w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwEAiLMXuGCjS13t3_ma77OA.jpg 650w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fwroxl7pnhNhy13t3_ma77OA.jpg 1000w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwzR1Z3atyI5a13t3_ma77OA.jpg 1200w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4Fw3lmk9r38r_C13t3_ma77OA.jpg 1600w, https://gfx.nrk.no/vnTzsfdDQ3jiPEsgrlZ4FwoSqBDMy_-Gu13t3_ma77OA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Bildet viser kjÃ¸tt som ligger pÃ¥ gulvet inne pÃ¥ et fryserrom. \" title=\"Foto: Mattilsynet\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Oppdaget grove brudd hos kjÃ¸ttbransjen: â SvÃ¦rt dÃ¥rlig renhold</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.12145812?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=2&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n<script>\nrequire([\n'inline!standard:type/flow/Serum.Flow',\n'inline!standard:jquery'\n], function(PaginatedFlow, $) {\nPaginatedFlow.bootstrap($('.universe.js-initialize').removeClass('js-initialize'));\n});\n</script>\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.12145812&amp;secondary=1.17684381&amp;size=18&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE&amp;classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/matbransjen-1.12145812\">\n<span>Mer om:</span>\nMatbransjen\n</a>\n\n</div>\n<!-- include: 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relation\"\ndata-id=\"1.17659827\"\ndata-reference-id=\"1.2689260.\">\n<!-- include: /serum/render?id=1.17659827&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\"\nhref=\"https://www.nrk.no/trondelag/ny-studie-viser-at-norske-soldatar-i-forstegongstenesta-har-for-lage-jernniva-1.17659827\"\ndata-id=\"1.17659827\"\ndata-ec-id=\"pp:article:1.17659827\"\ndata-ec-name=\"Soldatar i fÃ¸rsteÂgongsÂtenesta har mangel pÃ¥ viktig nÃ¦ringsÂstoff\">\n<!-- include: /serum/render?id=1.17670175&amp;size=5&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" srcset=\"https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwOVGFCA_28guFh8XO6ck0wA.jpg 80w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwy3SfIuq10FqFh8XO6ck0wA.jpg 160w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwbnatC6zLINaFh8XO6ck0wA.jpg 350w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwFv3LE-hXddqFh8XO6ck0wA.jpg 450w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwjYQJzxkP_IiFh8XO6ck0wA.jpg 650w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmw1W-siH0PrGSFh8XO6ck0wA.jpg 1000w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmw0r2rNZ_TPkqFh8XO6ck0wA.jpg 1200w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwcyEo-9Xy3XmFh8XO6ck0wA.jpg 1600w, https://gfx.nrk.no/X_yMUCeUozr88YJLFLkXmwCcW-XfW2HP6Fh8XO6ck0wA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"GrÃ¸nnkledde soldater i klynge med sekk pÃ¥ ryggen. De stÃ¥r pÃ¥ en grusete veg.\" title=\"Foto: Hilde K. Teien 2017 / FFI\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Soldatar i fÃ¸rsteÂgongsÂtenesta har mangel pÃ¥ viktig nÃ¦ringsÂstoff</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.2689260?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=2&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n<script>\nrequire([\n'inline!standard:type/flow/Serum.Flow',\n'inline!standard:jquery'\n], function(PaginatedFlow, $) {\nPaginatedFlow.bootstrap($('.universe.js-initialize').removeClass('js-initialize'));\n});\n</script>\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.2689260&amp;secondary=1.17684381&amp;size=18&amp;perspective=REFERENCE&amp;alignment=AUTO&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=1&amp;arrangement.repetition=LAST&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=5&amp;arrangement.view%5B0%5D.alignment=LEFT&amp;paged=SIMPLE&amp;classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/mat-og-kosthold-1.2689260\">\n<span>Mer om:</span>\nMat og kosthold\n</a>\n\n</div>\n</aside>\n</article>\n<script>\nrequire(['inline!standard:jquery', 'inline!standard:type/article/Serum.NewsArticle'], function($, Article) {\n$('.article.rich.js-initialize').each(function() {\nnew Article($(this).removeClass('js-initialize'));\n});\n});\n</script>\n\n</div>\n</div>\n</div><div class=\"g100 col fl s18 sg6 sg9 sg12 universe-reference\"><!-- include: /serum/render?id=1.903528&amp;secondary=1.17684381&amp;size=18&amp;perspective=RICH&amp;alignment=LEFT&amp;scope=ARTICLE&amp;caption=Siste+fra+Nordland&amp;display=true&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=3&amp;arrangement.repetition=PATTERN&amp;arrangement.view%5B0%5D.perspective=LEAN&amp;arrangement.view%5B0%5D.size=6&amp;arrangement.view%5B0%5D.alignment=RIGHT&amp;paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.903528\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a href=\"https://www.nrk.no/emne/siste-fra-nordland-1.903528\" class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.903528\">\nSiste fra Nordland\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\"\ndata-ec-list=\"pp:article:1.903528\"\ndata-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation\"\ndata-id=\"1.17689912\"\ndata-reference-id=\"1.903528.\">\n<!-- include: /serum/render?id=1.17689912&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\"\nhref=\"https://www.nrk.no/nordland/norske-kommuner-i-okonomisk-trobbel_-hva-narvik-kan-laere-oss_-1.17689912\"\ndata-id=\"1.17689912\"\ndata-ec-id=\"pp:article:1.17689912\"\ndata-ec-name=\"TÃ¸ffere hverdag for norske kommuner: â Det er ikke rom for Ã¥ leke butikk akkurat nÃ¥\">\n<!-- include: 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srcset=\"https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q7sfagGRE1gsuHKDZjTS8rw.jpg 80w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QR-IxCVtFFGQuHKDZjTS8rw.jpg 160w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q9cwN-0-dAaUuHKDZjTS8rw.jpg 350w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q0-MhV9LlnB0uHKDZjTS8rw.jpg 450w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QXkP6cRUk3AUuHKDZjTS8rw.jpg 650w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QbagfREgo0JkuHKDZjTS8rw.jpg 1000w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QiK55dN6fh1wuHKDZjTS8rw.jpg 1200w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03Q7kbjxhc0SacuHKDZjTS8rw.jpg 1600w, https://gfx.nrk.no/kc_fAT3P9l2DsXEks9u03QKmzgFaTZDFQuHKDZjTS8rw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en person som skyver en handlekurv\" title=\"Foto: NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Slutt pÃ¥ ekstreme priskutt fÃ¸r jul: â Det ble kaotisk</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.903528?size=18&perspective=BRIEF&alignment=LEFT&scope=ARTICLE&caption=Siste%20fra%20Nordland&display=true&arrangement.offset=4&arrangement.startoffset=0&arrangement.quantity=3&arrangement.repetition=PATTERN&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=6&arrangement.view%5B0%5D.alignment=RIGHT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n<script>\nrequire([\n'inline!standard:type/flow/Serum.Flow',\n'inline!standard:jquery'\n], function(PaginatedFlow, $) {\nPaginatedFlow.bootstrap($('.universe.js-initialize').removeClass('js-initialize'));\n});\n</script>\n<!-- END: /templates/universe/universe.jsp -->\n</div><div class=\"g100 col fr s18 sg6 sg9 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class=\"autonomous\"\nhref=\"http://tv.nrk.no/serie/distriktsnyheter-nordland\"\ndata-ec-id=\"tv:series:distriktsnyheter-nordland\"\ndata-ec-name=\"\"><!-- include: /serum/render?id=1.14733255&amp;size=18&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"100vw\" srcset=\"https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQvtGzTTr9fDJsTL39zvXRMA.jpg 80w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQeMsUQDlbls5sTL39zvXRMA.jpg 160w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQJGJ36U2HVNFsTL39zvXRMA.jpg 350w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQAFBjaqtM4JFsTL39zvXRMA.jpg 450w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQTW8G3WHw42hsTL39zvXRMA.jpg 650w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQ56g1kWyQA5RsTL39zvXRMA.jpg 1000w, https://gfx.nrk.no/ue9Yg54ue6s7I3UWvyAAJQOvF_mHt4xVNsTL39zvXRMA.jpg 1200w, 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1.66118C17.0785 1.88827 17.4402 2.40886 17.5103 3.02637ZM15.3857 4.11241L15.9737 2.2114C15.8946 2.19794 15.8139 2.19794 15.7241 2.20781C15.1245 2.27513 14.8544 2.77237 14.9199 3.31717C14.954 3.66184 15.1192 3.96072 15.3849 4.11241H15.3857ZM16.7544 3.11164C16.7167 2.77595 16.5625 2.49053 16.3138 2.33257L15.734 4.22369C15.8022 4.22998 15.8749 4.23088 15.9512 4.2219C16.5463 4.15458 16.8165 3.65824 16.7554 3.11254L16.7544 3.11164Z\" fill=\"currentColor\"></path><path d=\"M20.009 3.8925L20.437 4.95161L19.615 4.8502L19.2299 3.92302L18.8503 3.87636L18.7434 4.74338L18.02 4.65452L18.4042 1.52747L19.7352 1.69083C20.3878 1.77071 20.7988 2.30206 20.718 2.95906C20.6624 3.41502 20.3886 3.75787 20.009 3.8925ZM18.9221 3.28756L19.4183 3.34859C19.7091 3.38449 19.9471 3.18255 19.9848 2.8693C20.0233 2.55696 19.8411 2.30295 19.5513 2.26705L19.0557 2.20602L18.9229 3.28756H18.9221Z\" fill=\"currentColor\"></path><path d=\"M22.593 5.26668L21.5393 4.89779L21.3114 5.22359L20.5852 4.96959L22.6334 2.34785L23.3263 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8.53643C26.2146 7.9988 26.1689 7.37859 26.6588 6.87059L26.6598 6.87147Z\" fill=\"currentColor\"></path><path d=\"M30.2087 7.38576L30.6602 8.02571L29.2188 9.83965L31.4124 9.09201L31.8638 9.73195L28.6792 10.6816L28.244 10.0632L30.2106 7.38397L30.2087 7.38576Z\" fill=\"currentColor\"></path><path d=\"M30.2724 12.8707L29.8093 11.8556L29.4161 11.9157L29.0967 11.2156L32.4058 10.8781L32.7101 11.5459L30.2886 13.8284L29.969 13.1283L30.2724 12.8716V12.8707ZM30.7248 12.4856L31.8332 11.5441L30.3953 11.7649L30.7238 12.4856H30.7248Z\" fill=\"currentColor\"></path><path d=\"M31.7219 15.7266L30.8621 16.4789L30.6872 15.6692L31.4357 15.0006L31.3549 14.6263L30.5014 14.8112L30.3469 14.0985L33.4273 13.4325L33.711 14.7439C33.8501 15.3865 33.4839 15.9492 32.8368 16.0893C32.388 16.1862 31.9742 16.0408 31.7219 15.7266ZM31.9355 14.5015L32.0415 14.9898C32.1034 15.2761 32.3728 15.4341 32.6805 15.3677C32.9884 15.3012 33.1679 15.0454 33.106 14.76L33.0001 14.2717L31.9355 14.5024V14.5015Z\" 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clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Kontakt</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/informasjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/kontakt/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/lisens/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/publikum/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/deltaker/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/stilling/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/presse/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Hjelp<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>BrukerstÃ¸tte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/informasjonskapsler/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Hjelp</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>BrukerstÃ¸tte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/informasjonskapsler/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Tjenester<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.yr.no\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Yr</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/skole/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>NRK Skole</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Tjenester</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.yr.no\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Yr</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/skole/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>NRK Skole</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Produksjon<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/eksternproduksjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Eksterne produksjoner</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/retningslinjer/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Retningslinjer og design</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Produksjon</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/eksternproduksjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Eksterne produksjoner</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/retningslinjer/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Retningslinjer og design</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Salg<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 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   "source_updated_at" : "2025-12-16 19:02:00",
   "summary" : "Butikkhyllene flommer over av nisser, snøfnugg og rød emballasje på helt vanlige matvarer som kjøttdeig og potetgull. Sjekker du innholdet, er maten ofte nøyaktig den samme som resten av året.",
   "tags" : null,
   "title" : "Even (26) og Marius (28) lar seg ikke friste av «julehotwings»",
   "twitter_title" : "Matbutikker selger vanlig mat med jule-emballasje",
   "version" : 1
}