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   "content" : "# Går de sosiale medienes tid mot slutten?\n\n## Fra sosiale arenaer til sløv underholdning\n\n## Urban og digital modernitet\n\n## Fra brainrot til Looney Tunes\n\n## Endrede maktforhold\n\nBruken av sosiale medier faller i Vesten – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.\n\nFor noen uker siden kom jeg over en oppsiktsvekkende statistikk. Analyseselskapet Global Web Index har gjort en dybdeanalyse av medievanene hos 250.000 unge og voksne i over 50 land. Der viser det seg at [bruken av sosiale medier faller](https://www.ft.com/content/a0724dd9-0346-4df3-80f5-d6572c93a863) over hele den vestlige verden. Aller størst er nedgangen blant unge mellom 16 og 24 år.\n\nI gjennomsnitt bruker unge over ti prosent mindre tid på alle sosiale medier enn for tre år siden. Nedgangen dreier seg heller ikke om en midlertidig topp som har avtatt etter pandemien, men en vedvarende og tydelig trend. Tall fra [Ung2025](/amagasinet/i/dRqeVO/tiktok-snap-og-skjerm-slik-vil-unge-ta-tiden-tilbake-fra-mobilen) og [Bufdir](https://www.bufdir.no/statistikk-og-analyse/mediebruk/mediebruk/) supplerer utviklingen for Norge.\n\nSamtidig avslører rapporten at bruksområdene for plattformene har endret seg. Respondentene rapporterer at bruken for å holde kontakt med venner og bekjente har stupt, mens bruken for å holde seg oppdatert på kjendiser og å bruke appene som generelt tidsfordriv har vokst. Plattformene har kort sagt gått fra arenaer for sosial samhandling til underholdningskanaler for *slop *(lavkvalitetsinnhold, red.anm).\n\nAv den amerikanske skribenten og forfatteren Cory Doctorow kalles fenomenet på sjarmerende vis [enshittification](https://www.newyorker.com/culture/infinite-scroll/the-age-of-enshittification)*, *eller *drittifisering. *Begynnelsesvis, forklarer han, hjelper plattformene brukerne ved å tilby [helt ny digital infrastruktur](https://doctorow.medium.com/https-pluralistic-net-2024-04-04-teach-me-how-to-shruggie-kagi-caaa88c221f2). Så fort plattformene er store nok og har brukerne i sin hule hånd, vil det derimot være rasjonelt for dem å ha som eneste mål å maksimere profitt, skjermtid og engasjement. Resultatet er en gradvis forverring.\n\nTross en nedadgående trend er det verdt å grunne over hvilket seismisk skifte de sosiale mediene har representert og hva som kan forandre seg når bruken faller.\n\nTar vi et steg tilbake, kan de sosiale medienes fremvekst sammenlignes med modernitetens første fase, preget av store folkeforflytninger fra landsbygda inn til byene. Lokale sosiale nettverk, religiøs tilhørighet, samt familien som produksjonsenhet, ble erstattet av urban ensomhet, anonymitet og gryende klassebaserte interessefellesskap. En form for urban modernitet.\n\nFremveksten av nettplattformer og sosiale medier har på sin side innebåret en folkeforflytning fra geografisk festede fellesskap inn i en større digital sfære. Ensomheten tar andre former, tilhørigheten slites mellom det lokale og globale, og interessefellesskapene er gjerne basert på identiteter som formes over landegrenser og kontinenter. Dette kan vi forstå som en digital modernitet, som nå griper inn i den fysiske verden.\n\nPå sin side slår teknologiselskapene tilbake. Toppsjef for Meta, Mark Zuckerberg, beskriver i [Metas siste årsrapport ](https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_1791)svakere aktivitet som den største risikoen selskapet står overfor. Videre «restriksjoner fra myndighetshold som hindrer evnen vår til å selge produktene våre og levere markedsføring». Les: Aldersgrenser som begrenser aktivitet blant yngre brukere.\n\nSelskapets nåværende satsing innebærer heldigitale plattformer hvor brukeren kan tre fysisk inn. «Vi tror [Metaverset er fremtiden](https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_19) for sosiale interaksjoner», skriver Zuckerberg. Blant den tidlige forskningsinnsatsen er Metas egne skjermbriller, i tillegg til såkalte «neural interfaces»: teknologi som skaper en direkte kommunikasjonslink mellom muskulatur og informasjonsmedium.\n\nSammen med en nokså [Looney Tunes-aktig](https://www.facebook.com/reel/577658430179350) lanseringsfilm, særs tåpelig, av hvordan det hele kan arte seg, har selskapet som visjon at Metaverset skal være rundt oss, til alle tider. Et slags tredje forflytningsstadium, hvor det fysiske og digitale glir inn i hverandre.\n\nBruksmønstre og tekselskapenes egne strategivisjoner viser imidlertid at maktforholdet mellom plattform og forbruker kan være i ferd med å snu.\n\nNår brukertallene faller, kan politisk forhandlingsmakt styrkes. Kanskje er det nettopp slik den bør brukes.\n\nEt underliggende premiss i mye offentlig debatt de siste årene har vært at de sosiale medienes vekst og allestedsnærværende posisjon i samtiden nærmest er uunngåelig. Men som den nobelprisvinnende økonomen Daron Acemoglu skriver i boken «Power and Progress», bestemmes teknologiens plass i samfunnet av politikk.\n\nNår bruken av de sosiale mediene avtar, er spørsmålet hva de vil etterlate seg – og hvorvidt selskaper som Meta vil lykkes i å taue mennesker over på plattformer som er langt mer inngripende. Det vil føre til nye sosiale skifter. I en overgangsfase oppstår politisk handlingsrom – spørsmålet er om vi denne gangen evner å forme teknologien før den former oss.\n\n- [Peder NyeggenSpaltist](http://aftenposten.no/av/peder-nyeggen)",
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   "metadata" : "{\"keywords\":[],\"is_paywalled\":1,\"raw_feed_item\":\"<item>\\n            <title><![CDATA[Vestens unge dropper sosiale medier – Meta må tenke helt nytt]]></title>\\n            <link>https://www.aftenposten.no/meninger/debatt/i/n1gMaa/bruken-av-sosiale-medier-faller-drastisk-blant-unge</link>\\n            <guid>https://www.aftenposten.no/i/n1gMaa</guid>\\n            <pubDate>Mon, 15 Dec 2025 22:34:20 GMT</pubDate>\\n            <description><![CDATA[Bruken av sosiale medier faller i alle vestlige land – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.]]></description>\\n            <enclosure length=\\\"65535\\\" type=\\\"image/jpeg\\\" url=\\\"https://premium.vgc.no/v2/images/04536e2c-666a-45ae-82d6-2c47931794dc?fit=crop&amp;format=auto&amp;h=1152&amp;tight=true&amp;w=2048&amp;s=d9c401aee6dfba622ec7a2b27ce7f9b49afad10f\\\" />\\n        </item>\",\"published_at\":\"2025-12-15 22:34:20\",\"image_url\":\"https://premium.vgc.no/v2/images/635eabdb-43d8-4435-9911-e28ad1de96f8?fit=crop&format=auto&h=1366&w=2048&s=307e776ee85bf57b0598595e2723bd072d6802f2\",\"og\":{\"description\":\"Bruken av sosiale medier faller i alle vestlige land – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.\",\"title\":\"Går de sosiale medienes tid mot slutten? \",\"image\":\"https://premium.vgc.no/v2/images/635eabdb-43d8-4435-9911-e28ad1de96f8?fit=crop&format=auto&h=1366&w=2048&s=307e776ee85bf57b0598595e2723bd072d6802f2\",\"type\":\"article\",\"image:width\":\"2048\",\"image:height\":\"1366\",\"url\":\"https://www.aftenposten.no/meninger/debatt/i/n1gMaa/bruken-av-sosiale-medier-faller-drastisk-blant-unge\"},\"author\":\"\",\"schema\":{\"microdata\":{\"datePublished\":\"20. november\"}},\"twitter\":{},\"meta\":{\"mobile-web-app-capable\":\"yes\",\"theme-color\":\"#fff\",\"msapplication-TileImage\":\"/cnp-assets/favicon-6c399f1f/mstile-144x144.png\",\"apple-mobile-web-app-capable\":\"yes\",\"application-name\":\"Aftenposten\",\"viewport\":\"width=device-width, initial-scale=1.0\",\"apple-mobile-web-app-title\":\"Aftenposten\",\"apple-mobile-web-app-status-bar-style\":\"black-translucent\",\"msapplication-TileColor\":\"#fff\",\"robots\":\"max-image-preview:large\",\"description\":\"En ny rapport viser at unge i Vesten bruker stadig mindre tid på sosiale medier. Hva betyr det for Meta og fremtidens teknologi?\",\"msapplication-config\":\"/cnp-assets/favicon-6c399f1f/browserconfig.xml\"},\"title\":\"Går de sosiale medienes tid mot slutten? \",\"source_updated_at\":\"2025-12-10 13:26:02\",\"description\":\"Bruken av sosiale medier faller i alle vestlige land – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.\",\"content\":\"# Går de sosiale medienes tid mot slutten?\\n\\n## Fra sosiale arenaer til sløv underholdning\\n\\n## Urban og digital modernitet\\n\\n## Fra brainrot til Looney Tunes\\n\\n## Endrede maktforhold\\n\\nBruken av sosiale medier faller i Vesten – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.\\n\\nFor noen uker siden kom jeg over en oppsiktsvekkende statistikk. Analyseselskapet Global Web Index har gjort en dybdeanalyse av medievanene hos 250.000 unge og voksne i over 50 land. Der viser det seg at [bruken av sosiale medier faller](https://www.ft.com/content/a0724dd9-0346-4df3-80f5-d6572c93a863) over hele den vestlige verden. Aller størst er nedgangen blant unge mellom 16 og 24 år.\\n\\nI gjennomsnitt bruker unge over ti prosent mindre tid på alle sosiale medier enn for tre år siden. Nedgangen dreier seg heller ikke om en midlertidig topp som har avtatt etter pandemien, men en vedvarende og tydelig trend. Tall fra [Ung2025](/amagasinet/i/dRqeVO/tiktok-snap-og-skjerm-slik-vil-unge-ta-tiden-tilbake-fra-mobilen) og [Bufdir](https://www.bufdir.no/statistikk-og-analyse/mediebruk/mediebruk/) supplerer utviklingen for Norge.\\n\\nSamtidig avslører rapporten at bruksområdene for plattformene har endret seg. Respondentene rapporterer at bruken for å holde kontakt med venner og bekjente har stupt, mens bruken for å holde seg oppdatert på kjendiser og å bruke appene som generelt tidsfordriv har vokst. Plattformene har kort sagt gått fra arenaer for sosial samhandling til underholdningskanaler for *slop *(lavkvalitetsinnhold, red.anm).\\n\\nAv den amerikanske skribenten og forfatteren Cory Doctorow kalles fenomenet på sjarmerende vis [enshittification](https://www.newyorker.com/culture/infinite-scroll/the-age-of-enshittification)*, *eller *drittifisering. *Begynnelsesvis, forklarer han, hjelper plattformene brukerne ved å tilby [helt ny digital infrastruktur](https://doctorow.medium.com/https-pluralistic-net-2024-04-04-teach-me-how-to-shruggie-kagi-caaa88c221f2). Så fort plattformene er store nok og har brukerne i sin hule hånd, vil det derimot være rasjonelt for dem å ha som eneste mål å maksimere profitt, skjermtid og engasjement. Resultatet er en gradvis forverring.\\n\\nTross en nedadgående trend er det verdt å grunne over hvilket seismisk skifte de sosiale mediene har representert og hva som kan forandre seg når bruken faller.\\n\\nTar vi et steg tilbake, kan de sosiale medienes fremvekst sammenlignes med modernitetens første fase, preget av store folkeforflytninger fra landsbygda inn til byene. Lokale sosiale nettverk, religiøs tilhørighet, samt familien som produksjonsenhet, ble erstattet av urban ensomhet, anonymitet og gryende klassebaserte interessefellesskap. En form for urban modernitet.\\n\\nFremveksten av nettplattformer og sosiale medier har på sin side innebåret en folkeforflytning fra geografisk festede fellesskap inn i en større digital sfære. Ensomheten tar andre former, tilhørigheten slites mellom det lokale og globale, og interessefellesskapene er gjerne basert på identiteter som formes over landegrenser og kontinenter. Dette kan vi forstå som en digital modernitet, som nå griper inn i den fysiske verden.\\n\\nPå sin side slår teknologiselskapene tilbake. Toppsjef for Meta, Mark Zuckerberg, beskriver i [Metas siste årsrapport ](https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_1791)svakere aktivitet som den største risikoen selskapet står overfor. Videre «restriksjoner fra myndighetshold som hindrer evnen vår til å selge produktene våre og levere markedsføring». Les: Aldersgrenser som begrenser aktivitet blant yngre brukere.\\n\\nSelskapets nåværende satsing innebærer heldigitale plattformer hvor brukeren kan tre fysisk inn. «Vi tror [Metaverset er fremtiden](https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_19) for sosiale interaksjoner», skriver Zuckerberg. Blant den tidlige forskningsinnsatsen er Metas egne skjermbriller, i tillegg til såkalte «neural interfaces»: teknologi som skaper en direkte kommunikasjonslink mellom muskulatur og informasjonsmedium.\\n\\nSammen med en nokså [Looney Tunes-aktig](https://www.facebook.com/reel/577658430179350) lanseringsfilm, særs tåpelig, av hvordan det hele kan arte seg, har selskapet som visjon at Metaverset skal være rundt oss, til alle tider. Et slags tredje forflytningsstadium, hvor det fysiske og digitale glir inn i hverandre.\\n\\nBruksmønstre og tekselskapenes egne strategivisjoner viser imidlertid at maktforholdet mellom plattform og forbruker kan være i ferd med å snu.\\n\\nNår brukertallene faller, kan politisk forhandlingsmakt styrkes. Kanskje er det nettopp slik den bør brukes.\\n\\nEt underliggende premiss i mye offentlig debatt de siste årene har vært at de sosiale medienes vekst og allestedsnærværende posisjon i samtiden nærmest er uunngåelig. Men som den nobelprisvinnende økonomen Daron Acemoglu skriver i boken «Power and Progress», bestemmes teknologiens plass i samfunnet av politikk.\\n\\nNår bruken av de sosiale mediene avtar, er spørsmålet hva de vil etterlate seg – og hvorvidt selskaper som Meta vil lykkes i å taue mennesker over på plattformer som er langt mer inngripende. Det vil føre til nye sosiale skifter. I en overgangsfase oppstår politisk handlingsrom – spørsmålet er om vi denne gangen evner å forme teknologien før den former oss.\\n\\n- [Peder NyeggenSpaltist](http://aftenposten.no/av/peder-nyeggen)\"}",
   "og_title" : "Går de sosiale medienes tid mot slutten? ",
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class=\"advertory-aftenposten-skyscraperleft_1-wrapper\"><div id=\"skyscraperleft_1\" class=\"advertory-aftenposten-skyscraperleft_1\"></div></div></div><div class=\"hyperion-css-yck6b5\"><div class=\"page-layout-supertop hyperion-css-1499hb2\"><div class=\"advertory-aftenposten-topboard-wrapper\"><div id=\"topboard\" style=\"min-height:150px\" class=\"advertory-aftenposten-topboard\"></div></div><div class=\"advertory-wrapper-common-wallpaper wallpaper\"><div id=\"wallpaper\" class=\"advertory-common-wallpaper disable-cogwheel\"></div></div></div><div class=\"hyperion-css-dz5hzo\"><article class=\"article-wrapper-n1gMaa\"><div class=\"opinion running-head extendedContent hyperion-css-1z06dqh\" data-test-tag=\"running-head\"><div class=\"hyperion-css-7enjca\"><a data-test-tag=\"internal-link\" href=\"/meninger/debatt\" class=\"hyperion-css-1raymq9\" rel=\"\" target=\"\" aria-label=\"Debatt\" theme=\"opinion\">Debatt</a></div><div class=\"hyperion-css-semo9s\"><a data-test-tag=\"internal-link\" href=\"/tag/sosiale-medier\" class=\"hyperion-css-1raymq9\" rel=\"\" target=\"\" aria-label=\"Sosiale medier\" theme=\"opinion\">Sosiale medier</a></div></div><h1 class=\"extendedContent h1 hyperion-css-j2lk82\" data-test-tag=\"headline\">Går de sosiale medienes tid mot slutten? </h1><div class=\"extendedContent hyperion-css-cgw1f6\"><div class=\"hyperion-css-io3370\" data-test-tag=\"byline\" data-testid=\"byline\"><ul data-test-tag=\"byline:authors\" data-testid=\"byline:authors\" class=\"hyperion-css-1772xtw\"><li class=\"hyperion-css-b8p8ys\"><a title=\"Se journalistens profil: Peder Nyeggen\" aria-label=\"Se journalistens profil: Peder Nyeggen\" href=\"http://aftenposten.no/av/peder-nyeggen\" class=\"hyperion-css-1x0qoq7\"><div class=\"hyperion-css-y7i40o\"><img class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=fc24480cc88728eb6f38606ae32aa1c4579c835e\" srcSet=\"https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=fc24480cc88728eb6f38606ae32aa1c4579c835e 2048w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=1440&amp;w=1440&amp;s=fdd75a4bd3250772dfacdc1197892cad07662db2 1440w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=1024&amp;w=1024&amp;s=5d237e2fdbdcc67018f957a54e05819ad5227dc1 1024w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=980&amp;w=980&amp;s=7a554e2d4fca13c9fea88739e181c0fbd595915b 980w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=780&amp;w=780&amp;s=c1a71a8473bdc8e5a22edf5885f04f00bdb555b4 780w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=580&amp;w=580&amp;s=c3641547ab408eed5aed6b7e829e57eb586745fa 580w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=380&amp;w=380&amp;s=28d080f9e5d1c088aebfdf6d3b9347f7c3821d94 380w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=200&amp;w=200&amp;s=a7d108d7b6fd431d0f19df22fc22a6bfafb1e880 200w,https://premium.vgc.no/v2/images/author/81a65cd2-a7bc-4ba1-a21d-9ff7b9a7fc7d?fit=crop&amp;format=auto&amp;h=100&amp;w=100&amp;s=7db0c5215b7e2ed87ea3da74c4c42bc0ca9cf4c1 100w\" alt=\"Peder Nyeggen\" sizes=\"(min-width: 981px) 980px, 100vw\" fetchpriority=\"auto\" style=\"aspect-ratio:2048 / 2048\"/></div><div class=\"hyperion-css-0\"><span class=\"byline-name hyperion-css-1cn5stf\" data-test-tag=\"byline:author-name\" data-testid=\"byline:author-name\">Peder Nyeggen</span><div class=\"hyperion-css-lc8ynt\">Spaltist</div></div></a></li></ul></div></div><div class=\"hyperion-css-ytalhi\"><div class=\"hyperion-css-upuxee\"><div class=\"contentWidth hyperion-css-eemj7d\"><div class=\"hyperion-css-152x5og\"><div class=\"hyperion-css-1xdhyk6\"></div></div></div></div><div class=\"hyperion-css-6kzd76\"></div></div><figure data-test-tag=\"image\" class=\"image fullWidthDesktop top stretch-image-asset-on-mobile landscape hyperion-css-mochwu\"><img class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=46035b8a540c5bc88c53a477b7e34596e129bc62\" srcSet=\"https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=46035b8a540c5bc88c53a477b7e34596e129bc62 2048w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=25f5eac9e5ed1e7648058b6cdecc11f580adef8e 1440w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=2ebd2332efd88ae13e7825f416034d806545f69c 1024w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=654&amp;w=980&amp;s=0a1e2be988b858b1b4c1362197bc442ce7e048d3 980w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=c212d5b429442f9d00d494356bf12b3dbd95b287 780w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=b30952643ac1330123b04ba35f742aa9ecc1bc80 580w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=0215c9148dbbb965a182aaf2638d9fed9982413e 380w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=9855881fed3da860dc3fe22cbd68d18a9dfb36c8 200w,https://premium.vgc.no/v2/images/23a5e88e-95e7-455a-a376-cd3fe271e4cb?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=8cbaa4bac7e0cb997d56f09543ebb226b2cc4ed1 100w\" alt=\"Bruksmønstre og tekselskapenes egne strategivisjoner viser at maktforholdet mellom plattform og forbruker kan være i ferd med å snu, skriver innsenderen.\" sizes=\"(min-width: 380px) 980px, 100vw\" loading=\"eager\" fetchpriority=\"high\" style=\"aspect-ratio:2048 / 1366\"/><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span class=\"image-caption\" aria-hidden=\"true\">Bruksmønstre og tekselskapenes egne strategivisjoner viser at maktforholdet mellom plattform og forbruker kan være i ferd med å snu, skriver innsenderen.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Illustrasjonsfoto: Hollie Adams, Reuters/NTB</span></figcaption></figure><p class=\"contentWidth hyperion-css-1mepuqa\" data-test-tag=\"lead-text\">Bruken av sosiale medier faller i Vesten – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.</p><div class=\"paywall hyperion-css-h9wc15\" data-test-tag=\"timestamp\"><div><time itemProp=\"datePublished\" dateTime=\"2025-12-15T22:34:20Z\" aria-label=\"Publisert: 15.12.2025 23:34\">Publisert: 15.12.2025 23:34</time></div></div><p class=\"paywall hyperion-css-1j42uic\">For noen uker siden kom jeg over en oppsiktsvekkende statistikk. Analyseselskapet Global Web Index har gjort en dybdeanalyse av medievanene hos 250.000 unge og voksne i over 50 land. Der viser det seg at <a aria-label=\"bruken av sosiale medier faller\" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.ft.com/content/a0724dd9-0346-4df3-80f5-d6572c93a863\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">bruken av sosiale medier faller</a> over hele den vestlige verden. Aller størst er nedgangen blant unge mellom 16 og 24 år.</p><p class=\"paywall hyperion-css-1j42uic\">I gjennomsnitt bruker unge over ti prosent mindre tid på alle sosiale medier enn for tre år siden. Nedgangen dreier seg heller ikke om en midlertidig topp som har avtatt etter pandemien, men en vedvarende og tydelig trend. Tall fra <a data-test-tag=\"internal-link\" href=\"/amagasinet/i/dRqeVO/tiktok-snap-og-skjerm-slik-vil-unge-ta-tiden-tilbake-fra-mobilen\" class=\"hyperion-css-1raymq9\" rel=\"\" target=\"\" aria-label=\"Ung2025\" theme=\"opinion\">Ung2025</a> og <a aria-label=\"Bufdir\" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.bufdir.no/statistikk-og-analyse/mediebruk/mediebruk/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">Bufdir</a> supplerer utviklingen for Norge.</p><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div id=\"netboard_1\" class=\"advertory-aftenposten-netboard__article\"></div></div><h2 class=\"paywall hyperion-css-npxxyf\" data-test-tag=\"paragraph-header\">Fra sosiale arenaer til sløv underholdning</h2><p class=\"paywall hyperion-css-1j42uic\">Samtidig avslører rapporten at bruksområdene for plattformene har endret seg. Respondentene rapporterer at bruken for å holde kontakt med venner og bekjente har stupt, mens bruken for å holde seg oppdatert på kjendiser og å bruke appene som generelt tidsfordriv har vokst. Plattformene har kort sagt gått fra arenaer for sosial samhandling til underholdningskanaler for <em>slop </em>(lavkvalitetsinnhold, red.anm).</p><p class=\"paywall hyperion-css-1j42uic\">Av den amerikanske skribenten og forfatteren Cory Doctorow kalles fenomenet på sjarmerende vis <a class=\"opinion hyperion-css-1raymq9\" href=\"https://www.newyorker.com/culture/infinite-scroll/the-age-of-enshittification\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\"><em>enshittification</em></a><em>, </em>eller <em>drittifisering. </em>Begynnelsesvis, forklarer han, hjelper plattformene brukerne ved å tilby <a aria-label=\"helt ny digital infrastruktur\" class=\"opinion hyperion-css-1raymq9\" href=\"https://doctorow.medium.com/https-pluralistic-net-2024-04-04-teach-me-how-to-shruggie-kagi-caaa88c221f2\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">helt ny digital infrastruktur</a>. Så fort plattformene er store nok og har brukerne i sin hule hånd, vil det derimot være rasjonelt for dem å ha som eneste mål å maksimere profitt, skjermtid og engasjement. Resultatet er en gradvis forverring.</p><figure data-test-tag=\"image\" class=\"image extendedContent stretch-image-asset-on-mobile landscape hyperion-css-1dzjuby\"><img class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=1101&amp;w=2048&amp;s=a0dea890f7863f5cf762c87a18beda36c57323ae\" srcSet=\"https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=1101&amp;w=2048&amp;s=a0dea890f7863f5cf762c87a18beda36c57323ae 2048w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=774&amp;w=1440&amp;s=585d262c4f59100cbf8106aa285c9636bc5e2afb 1440w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=551&amp;w=1024&amp;s=8217958e708312817c5a0b0453481e49d19827a7 1024w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=527&amp;w=980&amp;s=e3de2981d0d0d7c81e03bbecc701968969d1aca7 980w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=419&amp;w=780&amp;s=fe99336c78f393c3f9244ec37c5a645cf00e1dbe 780w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=312&amp;w=580&amp;s=55af5e117a48fdadf7414a4c23ddea6ae06e43b3 580w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=204&amp;w=380&amp;s=3d3b4b7239ac4cb5bd145fda18f78e1be4d42956 380w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=108&amp;w=200&amp;s=948db7c4ba7815f36a57a92a1bf2725669903c36 200w,https://premium.vgc.no/v2/images/6abae955-295d-4268-b844-6cc18d26f886?fit=crop&amp;format=auto&amp;h=54&amp;w=100&amp;s=cc70ed68b1faa7dcf99aaec9720bd32f749af691 100w\" alt=\"Onsdag ble det innført 16-årsgrense på sosiale medier i Australia. Fra ABCs nyhetssending.\" sizes=\"(min-width: 380px) 980px, 100vw\" loading=\"eager\" fetchpriority=\"high\" style=\"aspect-ratio:2048 / 1101\"/><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span class=\"image-caption\" aria-hidden=\"true\">Onsdag ble det innført 16-årsgrense på sosiale medier i Australia. Fra ABCs nyhetssending.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Skjermdump fra ABC Australia</span></figcaption></figure><h2 class=\"paywall hyperion-css-npxxyf\" data-test-tag=\"paragraph-header\">Urban og digital modernitet </h2><p class=\"paywall hyperion-css-1j42uic\">Tross en nedadgående trend er det verdt å grunne over hvilket seismisk skifte de sosiale mediene har representert og hva som kan forandre seg når bruken faller.</p><p class=\"paywall hyperion-css-1j42uic\">Tar vi et steg tilbake, kan de sosiale medienes fremvekst sammenlignes med modernitetens første fase, preget av store folkeforflytninger fra landsbygda inn til byene. Lokale sosiale nettverk, religiøs tilhørighet, samt familien som produksjonsenhet, ble erstattet av urban ensomhet, anonymitet og gryende klassebaserte interessefellesskap. En form for urban modernitet.</p><p class=\"paywall hyperion-css-1j42uic\">Fremveksten av nettplattformer og sosiale medier har på sin side innebåret en folkeforflytning fra geografisk festede fellesskap inn i en større digital sfære. Ensomheten tar andre former, tilhørigheten slites mellom det lokale og globale, og interessefellesskapene er gjerne basert på identiteter som formes over landegrenser og kontinenter. Dette kan vi forstå som en digital modernitet, som nå griper inn i den fysiske verden.</p><h2 class=\"paywall hyperion-css-npxxyf\" data-test-tag=\"paragraph-header\">Fra brainrot til Looney Tunes</h2><p class=\"paywall hyperion-css-1j42uic\">På sin side slår teknologiselskapene tilbake. Toppsjef for Meta, Mark Zuckerberg, beskriver i <a aria-label=\"Metas siste årsrapport \" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_1791\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">Metas siste årsrapport </a>svakere aktivitet som den største risikoen selskapet står overfor. Videre «restriksjoner fra myndighetshold som hindrer evnen vår til å selge produktene våre og levere markedsføring». Les: Aldersgrenser som begrenser aktivitet blant yngre brukere.</p><div class=\"opinion extendedContent paywall hyperion-css-15ic3dq\"><blockquote data-test-tag=\"blockquote\" class=\"hyperion-css-qsvb07\">Mark Zuckerberg beskriver i <a aria-label=\"Metas siste årsrapport \" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_1791\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">Metas siste årsrapport </a>svakere aktivitet som den største risikoen selskapet står overfor</blockquote></div><p class=\"paywall hyperion-css-1j42uic\">Selskapets nåværende satsing innebærer heldigitale plattformer hvor brukeren kan tre fysisk inn. «Vi tror <a aria-label=\"Metaverset er fremtiden\" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_19\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">Metaverset er fremtiden</a> for sosiale interaksjoner», skriver Zuckerberg. Blant den tidlige forskningsinnsatsen er Metas egne skjermbriller, i tillegg til såkalte «neural interfaces»: teknologi som skaper en direkte kommunikasjonslink mellom muskulatur og informasjonsmedium.</p><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div id=\"brandboard\" class=\"advertory-aftenposten-netboard__article\"></div></div><p class=\"paywall hyperion-css-1j42uic\">Sammen med en nokså <a aria-label=\"Looney Tunes-aktig\" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.facebook.com/reel/577658430179350\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">Looney Tunes-aktig</a> lanseringsfilm, særs tåpelig, av hvordan det hele kan arte seg, har selskapet som visjon at Metaverset skal være rundt oss, til alle tider. Et slags tredje forflytningsstadium, hvor det fysiske og digitale glir inn i hverandre.</p><h2 class=\"paywall hyperion-css-npxxyf\" data-test-tag=\"paragraph-header\">Endrede maktforhold</h2><p class=\"paywall hyperion-css-1j42uic\">Bruksmønstre og tekselskapenes egne strategivisjoner viser imidlertid at maktforholdet mellom plattform og forbruker kan være i ferd med å snu.</p><p class=\"paywall hyperion-css-1j42uic\">Når brukertallene faller, kan politisk forhandlingsmakt styrkes. Kanskje er det nettopp slik den bør brukes.</p><div class=\"opinion extendedContent paywall hyperion-css-15ic3dq\"><blockquote data-test-tag=\"blockquote\" class=\"hyperion-css-qsvb07\">Når brukertallene faller, kan politisk forhandlingsmakt styrkes</blockquote></div><p class=\"paywall hyperion-css-1j42uic\">Et underliggende premiss i mye offentlig debatt de siste årene har vært at de sosiale medienes vekst og allestedsnærværende posisjon i samtiden nærmest er uunngåelig. Men som den nobelprisvinnende økonomen Daron Acemoglu skriver i boken «Power and Progress», bestemmes teknologiens plass i samfunnet av politikk.</p><p class=\"paywall hyperion-css-1j42uic\">Når bruken av de sosiale mediene avtar, er spørsmålet hva de vil etterlate seg – og hvorvidt selskaper som Meta vil lykkes i å taue mennesker over på plattformer som er langt mer inngripende. Det vil føre til nye sosiale skifter. I en overgangsfase oppstår politisk handlingsrom – spørsmålet er om vi denne gangen evner å forme teknologien før den former oss.</p></article><div id=\"brandmetrics-survey\" class=\"advertory-brandmetrics-survey\"></div><div class=\"hyperion-css-1lkfsxc\"><button aria-label=\"Vis kommentarer\" title=\"Vis kommentarer\" type=\"button\" class=\"hyperion-css-1q6qqhb\"> <!-- -->Vis<!-- --> <!-- -->kommentarer</button></div><div class=\"hyperion-css-1yxx8oe\"><div class=\"hyperion-css-1jbnpry\"><button type=\"button\" title=\"Kopier URL til utklippstavle\" aria-label=\"Kopier URL til utklippstavle\" class=\"hyperion-css-pdsgro\">Kopier lenke</button><a data-test-tag=\"internal-link\" href=\"/tips\" class=\"hyperion-css-1f62hkp\" rel=\"\" target=\"\" aria-label=\"Tips oss\">Tips oss</a></div></div><div id=\"widget-recirculation-matrix\" class=\"extendedContent paywall hyperion-css-177q39v\"><h2 class=\"hyperion-css-r57xc5\" data-test-tag=\"widget:title\">Les videre</h2><div class=\"bundle extendedContent hyperion-css-cbecqi\"><ol class=\"hyperion-css-1700tdj\"><li class=\"hyperion-css-1lcs599\"><a data-test-tag=\"teaser-medium:link-internal\" href=\"/meninger/kommentar/i/GyzXyB/hvor-er-hun-naa\" class=\"imagePosition-top medium opinion-teaser hyperion-css-bvr9ut\" rel=\"\" target=\"\" aria-label=\"Hæ? Hvor skal jeg høre på Valkyrien nå?\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img class=\"image-asset hyperion-css-jpze6t\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=7e9278620231048b335534b821b296e0ca541100\" srcSet=\"https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=7e9278620231048b335534b821b296e0ca541100 2048w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=b2ffb1ff4c066c3a48a8acbd052ff1880b83de8e 1440w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=1846cb231d39d3cf8196b83b0f12bb115ecbebc4 1024w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=047cb121c700344ba6c6e5238a730965273baa31 980w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=a0f807dc3e3d39276bb2d75b2a30874f5a9dbba3 780w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=52381d9456f9a0036d3598e2d0eb3329901b9260 580w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=1c3502154c42889ce46da179a86f6f0dfa299224 380w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=f3ca38f5dc8e5758f442014304444a404b502675 200w,https://premium.vgc.no/v2/images/0cb67989-be77-44ae-9552-39c580d7d42e?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=c5d40bd1b43b8ea88d179b3d6c6e33e2e344ecec 100w\" alt=\"\" sizes=\"(min-width: 981px) 980px, 100vw\" loading=\"lazy\" fetchpriority=\"auto\" style=\"aspect-ratio:2048 / 1536\"/></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">KOMMENTAR<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time itemProp=\"datePublished\" dateTime=\"2025-10-28T18:22:18Z\" aria-label=\"2025-10-28T18:22:18Z\" pubdate=\"pubdate\">28. oktober</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Hæ? Hvor skal jeg høre på Valkyrien nå?</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><a data-test-tag=\"teaser-medium:link-internal\" href=\"/meninger/debatt/i/1MQGde/autoritaere-regimer-former-naa-verdenspolitikken-i-et-system-skapt-av-vesten\" class=\"imagePosition-top medium opinion-teaser hyperion-css-bvr9ut\" rel=\"\" target=\"\" aria-label=\"Maktstøtet fra diktaturene. De endrer verden i rekordfart.\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img class=\"image-asset hyperion-css-6gxd20\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=6d53ad2175050301e830524c236e57ae2558efa6\" srcSet=\"https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=6d53ad2175050301e830524c236e57ae2558efa6 2048w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=6d42d82e98709731524b1aa0b5f8d4de1c43af0c 1440w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=c025912247b1e0bef4c66e0f54947d6f5d267cc7 1024w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=9befd58fdbed54c12abc26d048a663b385d028b3 980w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=2dcb3eaddd2d5ef5fb4ffe0cfb727a82a98e2775 780w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=519a41dda9a4a9639cf3ad9fde36fc4df719cdb6 580w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=72af2852d409cba06c2e7d555f5cabfd39e1fbd7 380w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=a4fe38cbd94d5a0367418cea99bcf1adb9f21b9b 200w,https://premium.vgc.no/v2/images/98edbe9b-21c1-452a-bfa1-a19681664426?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=32e9e1c037e2eac01fd7027a4c9ab9e5958b1880 100w\" alt=\"\" sizes=\"(min-width: 981px) 980px, 100vw\" loading=\"lazy\" fetchpriority=\"auto\" style=\"aspect-ratio:2048 / 1536\"/></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">DEBATT<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time itemProp=\"datePublished\" dateTime=\"2025-11-21T22:01:16Z\" aria-label=\"2025-11-21T22:01:16Z\" pubdate=\"pubdate\">21. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Maktstøtet fra diktaturene. De endrer verden i rekordfart.</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><div class=\"advertory-aftenposten-netboard-wrapper \"><div id=\"netboard_recirc\" class=\"advertory-aftenposten-netboard\"></div></div></li><li class=\"hyperion-css-1lcs599\"><a data-test-tag=\"teaser-medium:link-internal\" href=\"/verden/nyhetsanalyse/i/zARaK5/milliardaerene-sto-paa-rekke-bak-trump-det-boer-faa-alarmklokkene-til-aa-ringe-mener-stjerneforfatter\" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" rel=\"\" target=\"\" aria-label=\"Milliardærene sto på rekke bak Trump. Det bør få alarmklokkene til å ringe, mener stjerneforfatter.\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img class=\"image-asset hyperion-css-1b41fke\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=e4a09dc553412652dcfe92b78b2c421ef92432f7\" srcSet=\"https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=e4a09dc553412652dcfe92b78b2c421ef92432f7 2048w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=c15e57e60cacb6dee315c9fcef18814bbc2a760a 1440w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=960335eddcd9a65c1b2c6b3869fc1230ddf5acab 1024w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=c919cee27ad77f24f0f26537d171144474a61269 980w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=6b212f992852359bd432d72bff29200b3b0808ba 780w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=47a3efa17c9218736c1202aaada6f06d8d58fb72 580w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=b9e7b16b96cc1fdfa1598efdc5c1242c0ee2eb31 380w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=1527df562791545ee5ad601602d59da7fe61302a 200w,https://premium.vgc.no/v2/images/8f2e8b8b-7b92-452a-a5ae-dc0f15590cf0?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=75f8b6682590eb11941737b5c73982771544d439 100w\" alt=\"\" sizes=\"(min-width: 981px) 980px, 100vw\" loading=\"lazy\" fetchpriority=\"auto\" style=\"aspect-ratio:2048 / 1536\"/></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">NYHETSANALYSE<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time itemProp=\"datePublished\" dateTime=\"2025-11-20T09:22:01Z\" aria-label=\"2025-11-20T09:22:01Z\" pubdate=\"pubdate\">20. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Milliardærene sto på rekke bak Trump. Det bør få alarmklokkene til å ringe, mener stjerneforfatter.</h2></div></div></a></li></ol></div></div><div id=\"widget-inline-list\" class=\"extendedContent paywall hyperion-css-1wv24dq\"><div class=\"bundle hyperion-css-6nuwex\"><ol class=\"hyperion-css-19mvxvm\"><li class=\"hyperion-css-1og0r8\"><a data-test-tag=\"internal-link\" href=\"/tag/sosiale-medier\" class=\"hyperion-css-vpoaev\" rel=\"\" target=\"\" aria-label=\"Sosiale medier\"><span class=\"hyperion-css-0\">Sosiale medier</span></a></li><li class=\"hyperion-css-1og0r8\"><a data-test-tag=\"internal-link\" href=\"/tag/teknologi\" class=\"hyperion-css-vpoaev\" rel=\"\" target=\"\" aria-label=\"Teknologi\"><span class=\"hyperion-css-0\">Teknologi</span></a></li><li class=\"hyperion-css-1og0r8\"><a data-test-tag=\"internal-link\" href=\"/tag/meta\" class=\"hyperion-css-vpoaev\" rel=\"\" target=\"\" aria-label=\"Meta\"><span class=\"hyperion-css-0\">Meta</span></a></li></ol></div></div><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div id=\"netboard_5\" class=\"advertory-aftenposten-netboard__article\"></div></div><div class=\"observer-placeholder\"><noscript></noscript></div><div class=\"hyperion-css-1q3hux1\"><button aria-label=\"Tilbake til forsiden\" title=\"Tilbake til forsiden\" type=\"button\" class=\"hyperion-css-1t4sy44\">Tilbake til forsiden</button></div><div class=\"advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-bottom-ad\"><div id=\"netboard_6\" class=\"advertory-aftenposten-netboard__article\"></div></div></div><div></div></div><div id=\"superright-side\" class=\"hyperion-css-1927kqg\"><div class=\"advertory-aftenposten-skyscraperright_1-wrapper\"><div id=\"skyscraperright_1\" class=\"advertory-aftenposten-skyscraperright_1\"></div></div></div></div><footer role=\"contentinfo\" class=\"hyperion-css-1ykq07t\"><div class=\"container\"><div class=\"links\"><ul><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/tips\">Tips oss</a></li><li><a href=\"https://www.aftenposten.no/meninger/debatt/i/Ooyk/informasjon-om-debattinnlegg-og-kronikker-til-aftenposten\" class=\"actionLink\">Send inn debattinnlegg</a></li><li><a href=\"https://www.aftenposten.no/rettelser\" class=\"actionLink\">Endringslogg</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/slik-jobber-vi-i-aftenposten\">Slik jobber vi i Aftenposten</a></li></ul><ul><li><a class=\"actionLink\" href=\"https://kundeservice.aftenposten.no/s/\">Kundeservice</a></li><li><a class=\"actionLink\" href=\"https://schibstedforbusiness.com/no/merkevarer/aftenposten/\">Annonsere i Aftenposten</a></li><li><a class=\"actionLink\" href=\"https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/\">Personvernpolicy</a></li><li><a class=\"actionLink\" href=\"https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/\">Informasjonskapsler</a></li></ul><div class=\"logos\"><div data-loaded=\"true\" class=\"hyperion-css-15fvjg8\"><noscript><img width=\"\" src=\"https://cdn.aftenposten.no/ap/images/footer/circular-ap-logo.png\" alt=\"aftenposten-logo\"/></noscript></div><a href=\"https://www.redaktor.no/ressurser/etiske-og-juridiske-rammeverk/redaktorplakaten\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Lenke til Redaktørplakaten etiske og juridiske rammeverk på Redaktor.no\" class=\"hyperion-css-hkgcqn\"><noscript><img src=\"https://cdn.aftenposten.no/ap/images/footer/ansvarsmerket.svg\" alt=\"Ansvarsmerket\"/></noscript></a></div></div><div class=\"info\"><ul><li><span>Sjefredaktør og adm. direktør: </span><span class=\"name\">Trine Eilertsen</span></li><li><span>Nyhetsredaktør: </span><span class=\"name\">Tone Tveøy Strøm-Gundersen</span></li><li><span>Politisk redaktør: </span><span class=\"name\">Kjetil B. 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av sosiale medier faller i Vesten – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.\"},\"subtype\":\"lead\",\"layout\":\"contentWidth\"},\"text-timestamp\":{\"type\":\"text\",\"subtype\":\"timestamp\",\"text\":{\"value\":\"Publisert: 15.12.2025 23:34\",\"markup\":[]},\"friendly\":false,\"top\":true,\"showPublished\":true,\"externalClassName\":\"paywall\",\"lazy\":false},\"newsletter-signup\":{\"type\":\"newsletter-signup\",\"newsletterPublication\":\"ap\",\"newsletterId\":\"5272064d-7078-4c71-bfcd-08c95f5a507e\",\"newsletterName\":\"Morgenbrief\",\"newsletterDescription\":\"Få en kjapp oversikt over de største nyhetene, rett i innboksen, hver morgen.\",\"newsletterSignupMessage\":\"Takk, din påmelding er registrert. Administrer dine nyhetsbrev på \\\"Min side\\\".\",\"needsSubscription\":false,\"secondaryNewsletter\":{\"newsletterPublication\":\"ap\",\"newsletterId\":\"ba1a0e9b-996c-46bb-9ec7-8ac5c851fdc8\",\"newsletterName\":\"Se. Lese. Høre. Gjøre.\",\"newsletterDescription\":\"Debattredaktør Erik Tornes sender deg de mest interessante anmeldelsene og debattene.\",\"needsSubscription\":false},\"externalClassName\":\"paywall\"},\"article-marker-content-start\":{\"type\":\"article-marker\",\"subtype\":\"content-start\",\"externalClassName\":\"paywall\"},\"text\":{\"type\":\"text\",\"text\":{\"value\":\"For noen uker siden kom jeg over en oppsiktsvekkende statistikk. Analyseselskapet Global Web Index har gjort en dybdeanalyse av medievanene hos 250.000 unge og voksne i over 50 land. Der viser det seg at bruken av sosiale medier faller over hele den vestlige verden. Aller størst er nedgangen blant unge mellom 16 og 24 år.\",\"markup\":[{\"type\":\"link:external\",\"offset\":204,\"length\":31,\"uri\":\"https:\\u002F\\u002Fwww.ft.com\\u002Fcontent\\u002Fa0724dd9-0346-4df3-80f5-d6572c93a863\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-0\":{\"type\":\"text\",\"text\":{\"value\":\"I gjennomsnitt bruker unge over ti prosent mindre tid på alle sosiale medier enn for tre år siden. Nedgangen dreier seg heller ikke om en midlertidig topp som har avtatt etter pandemien, men en vedvarende og tydelig trend. Tall fra Ung2025 og Bufdir supplerer utviklingen for Norge.\",\"markup\":[{\"type\":\"link:internal\",\"offset\":232,\"length\":7,\"uri\":\"article:dRqeVO\",\"expandedUri\":\"https:\\u002F\\u002Fwww.aftenposten.no\\u002Famagasinet\\u002Fi\\u002FdRqeVO\\u002Ftiktok-snap-og-skjerm-slik-vil-unge-ta-tiden-tilbake-fra-mobilen\"},{\"type\":\"link:external\",\"offset\":243,\"length\":6,\"uri\":\"https:\\u002F\\u002Fwww.bufdir.no\\u002Fstatistikk-og-analyse\\u002Fmediebruk\\u002Fmediebruk\\u002F\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-heading\":{\"type\":\"text\",\"text\":{\"value\":\"Fra sosiale arenaer til sløv underholdning\"},\"subtype\":\"heading\",\"externalClassName\":\"paywall\"},\"text-1\":{\"type\":\"text\",\"text\":{\"value\":\"Samtidig avslører rapporten at bruksområdene for plattformene har endret seg. Respondentene rapporterer at bruken for å holde kontakt med venner og bekjente har stupt, mens bruken for å holde seg oppdatert på kjendiser og å bruke appene som generelt tidsfordriv har vokst. Plattformene har kort sagt gått fra arenaer for sosial samhandling til underholdningskanaler for slop (lavkvalitetsinnhold, red.anm).\",\"markup\":[{\"type\":\"style:em\",\"offset\":370,\"length\":5}]},\"externalClassName\":\"paywall\"},\"text-2\":{\"type\":\"text\",\"text\":{\"value\":\"Av den amerikanske skribenten og forfatteren Cory Doctorow kalles fenomenet på sjarmerende vis enshittification, eller drittifisering. Begynnelsesvis, forklarer han, hjelper plattformene brukerne ved å tilby helt ny digital infrastruktur. Så fort plattformene er store nok og har brukerne i sin hule hånd, vil det derimot være rasjonelt for dem å ha som eneste mål å maksimere profitt, skjermtid og engasjement. Resultatet er en gradvis forverring.\",\"markup\":[{\"type\":\"style:em\",\"offset\":95,\"length\":18},{\"type\":\"link:external\",\"offset\":95,\"length\":16,\"uri\":\"https:\\u002F\\u002Fwww.newyorker.com\\u002Fculture\\u002Finfinite-scroll\\u002Fthe-age-of-enshittification\",\"relationships\":[\"nofollow\",\"noreferrer\"]},{\"type\":\"style:em\",\"offset\":119,\"length\":16},{\"type\":\"link:external\",\"offset\":208,\"length\":29,\"uri\":\"https:\\u002F\\u002Fdoctorow.medium.com\\u002Fhttps-pluralistic-net-2024-04-04-teach-me-how-to-shruggie-kagi-caaa88c221f2\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"image-3\":{\"caption\":{\"value\":\"Onsdag ble det innført 16-årsgrense på sosiale medier i Australia. Fra ABCs nyhetssending.\"},\"byline\":{\"title\":\"Foto: Skjermdump fra ABC Australia\"},\"imageAsset\":{\"id\":\"6abae955-295d-4268-b844-6cc18d26f886\",\"size\":{\"width\":2460,\"height\":1323},\"urls\":[{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=1101&w=2048&s=a0dea890f7863f5cf762c87a18beda36c57323ae\",\"width\":2048,\"height\":1101},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=774&w=1440&s=585d262c4f59100cbf8106aa285c9636bc5e2afb\",\"width\":1440,\"height\":774},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=551&w=1024&s=8217958e708312817c5a0b0453481e49d19827a7\",\"width\":1024,\"height\":551},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=527&w=980&s=e3de2981d0d0d7c81e03bbecc701968969d1aca7\",\"width\":980,\"height\":527},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=419&w=780&s=fe99336c78f393c3f9244ec37c5a645cf00e1dbe\",\"width\":780,\"height\":419},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=312&w=580&s=55af5e117a48fdadf7414a4c23ddea6ae06e43b3\",\"width\":580,\"height\":312},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=204&w=380&s=3d3b4b7239ac4cb5bd145fda18f78e1be4d42956\",\"width\":380,\"height\":204},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=108&w=200&s=948db7c4ba7815f36a57a92a1bf2725669903c36\",\"width\":200,\"height\":108},{\"url\":\"https:\\u002F\\u002Fpremium.vgc.no\\u002Fv2\\u002Fimages\\u002F6abae955-295d-4268-b844-6cc18d26f886?fit=crop&format=auto&h=54&w=100&s=cc70ed68b1faa7dcf99aaec9720bd32f749af691\",\"width\":100,\"height\":54}]},\"type\":\"image\",\"externalClassName\":\"paywall\",\"layout\":\"extendedContent\"},\"text-heading-4\":{\"type\":\"text\",\"text\":{\"value\":\"Urban og digital modernitet \"},\"subtype\":\"heading\",\"externalClassName\":\"paywall\"},\"text-5\":{\"type\":\"text\",\"text\":{\"value\":\"Tross en nedadgående trend er det verdt å grunne over hvilket seismisk skifte de sosiale mediene har representert og hva som kan forandre seg når bruken faller.\"},\"externalClassName\":\"paywall\"},\"text-6\":{\"type\":\"text\",\"text\":{\"value\":\"Tar vi et steg tilbake, kan de sosiale medienes fremvekst sammenlignes med modernitetens første fase, preget av store folkeforflytninger fra landsbygda inn til byene. Lokale sosiale nettverk, religiøs tilhørighet, samt familien som produksjonsenhet, ble erstattet av urban ensomhet, anonymitet og gryende klassebaserte interessefellesskap. En form for urban modernitet.\"},\"externalClassName\":\"paywall\"},\"text-7\":{\"type\":\"text\",\"text\":{\"value\":\"Fremveksten av nettplattformer og sosiale medier har på sin side innebåret en folkeforflytning fra geografisk festede fellesskap inn i en større digital sfære. Ensomheten tar andre former, tilhørigheten slites mellom det lokale og globale, og interessefellesskapene er gjerne basert på identiteter som formes over landegrenser og kontinenter. Dette kan vi forstå som en digital modernitet, som nå griper inn i den fysiske verden.\"},\"externalClassName\":\"paywall\"},\"text-heading-8\":{\"type\":\"text\",\"text\":{\"value\":\"Fra brainrot til Looney Tunes\"},\"subtype\":\"heading\",\"externalClassName\":\"paywall\"},\"text-9\":{\"type\":\"text\",\"text\":{\"value\":\"På sin side slår teknologiselskapene tilbake. Toppsjef for Meta, Mark Zuckerberg, beskriver i Metas siste årsrapport svakere aktivitet som den største risikoen selskapet står overfor. Videre «restriksjoner fra myndighetshold som hindrer evnen vår til å selge produktene våre og levere markedsføring». Les: Aldersgrenser som begrenser aktivitet blant yngre brukere.\",\"markup\":[{\"type\":\"link:external\",\"offset\":94,\"length\":23,\"uri\":\"https:\\u002F\\u002Fwww.sec.gov\\u002FArchives\\u002Fedgar\\u002Fdata\\u002F1326801\\u002F000132680125000017\\u002Fmeta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_1791\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-blockquote\":{\"type\":\"text\",\"text\":{\"value\":\"Mark Zuckerberg beskriver i Metas siste årsrapport svakere aktivitet som den største risikoen selskapet står overfor\",\"markup\":[{\"type\":\"link:external\",\"offset\":28,\"length\":23,\"uri\":\"https:\\u002F\\u002Fwww.sec.gov\\u002FArchives\\u002Fedgar\\u002Fdata\\u002F1326801\\u002F000132680125000017\\u002Fmeta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_1791\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"subtype\":\"blockquote\",\"externalClassName\":\"paywall\",\"layout\":\"extendedContent\"},\"text-10\":{\"type\":\"text\",\"text\":{\"value\":\"Selskapets nåværende satsing innebærer heldigitale plattformer hvor brukeren kan tre fysisk inn. «Vi tror Metaverset er fremtiden for sosiale interaksjoner», skriver Zuckerberg. Blant den tidlige forskningsinnsatsen er Metas egne skjermbriller, i tillegg til såkalte «neural interfaces»: teknologi som skaper en direkte kommunikasjonslink mellom muskulatur og informasjonsmedium.\",\"markup\":[{\"type\":\"link:external\",\"offset\":106,\"length\":23,\"uri\":\"https:\\u002F\\u002Fwww.sec.gov\\u002FArchives\\u002Fedgar\\u002Fdata\\u002F1326801\\u002F000132680125000017\\u002Fmeta-20241231.htm?#i20db9d0a42f0408c9f8cc4709c09099f_19\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-11\":{\"type\":\"text\",\"text\":{\"value\":\"Sammen med en nokså Looney Tunes-aktig lanseringsfilm, særs tåpelig, av hvordan det hele kan arte seg, har selskapet som visjon at Metaverset skal være rundt oss, til alle tider. Et slags tredje forflytningsstadium, hvor det fysiske og digitale glir inn i hverandre.\",\"markup\":[{\"type\":\"link:external\",\"offset\":20,\"length\":18,\"uri\":\"https:\\u002F\\u002Fwww.facebook.com\\u002Freel\\u002F577658430179350\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-heading-12\":{\"type\":\"text\",\"text\":{\"value\":\"Endrede maktforhold\"},\"subtype\":\"heading\",\"externalClassName\":\"paywall\"},\"text-13\":{\"type\":\"text\",\"text\":{\"value\":\"Bruksmønstre og tekselskapenes egne strategivisjoner viser imidlertid at maktforholdet mellom plattform og forbruker kan være i ferd med å snu.\"},\"externalClassName\":\"paywall\"},\"text-14\":{\"type\":\"text\",\"text\":{\"value\":\"Når brukertallene faller, kan politisk forhandlingsmakt styrkes. Kanskje er det nettopp slik den bør brukes.\"},\"externalClassName\":\"paywall\"},\"text-blockquote-15\":{\"type\":\"text\",\"text\":{\"value\":\"Når brukertallene faller, kan politisk forhandlingsmakt styrkes\"},\"subtype\":\"blockquote\",\"externalClassName\":\"paywall\",\"layout\":\"extendedContent\"},\"text-16\":{\"type\":\"text\",\"text\":{\"value\":\"Et underliggende premiss i mye offentlig debatt de siste årene har vært at de sosiale medienes vekst og allestedsnærværende posisjon i samtiden nærmest er uunngåelig. Men som den nobelprisvinnende økonomen Daron Acemoglu skriver i boken «Power and Progress», bestemmes teknologiens plass i samfunnet av politikk.\"},\"externalClassName\":\"paywall\"},\"text-17\":{\"type\":\"text\",\"text\":{\"value\":\"Når bruken av de sosiale mediene avtar, er spørsmålet hva de vil etterlate seg – og hvorvidt selskaper som Meta vil lykkes i å taue mennesker over på plattformer som er langt mer inngripende. Det vil føre til nye sosiale skifter. 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Hvor skal jeg høre på Valkyrien nå?\"},\"standfirst\":{\"value\":\"Valkyrien Allstars trekker musikken sin fra Spotify. I drømmene mine er de snart 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   "source_updated_at" : "2025-12-10 13:26:02",
   "summary" : "Bruken av sosiale medier faller i alle vestlige land – og aller mest blant unge. Meta vil bruke drastiske metoder for å hente brukerne tilbake.",
   "tags" : null,
   "title" : "Vestens unge dropper sosiale medier – Meta må tenke helt nytt",
   "twitter_title" : null,
   "version" : 1
}