Herold

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   "article_id" : 33342,
   "author" : "Subhan Sohail Muhammad",
   "category" : "",
   "change_type" : "update",
   "content" : "## De «hellige» tollavgiftene\n\n#### Sven Hars\n\n## Vårt lille land\n\n## Synes Norge kunne vært bedre\n\n## «Mac'ern»\n\n#### Kristina Johansen\n\n### Amerikanske fastfoodkjeder i Norge\n\n## Nordmenn kjenner ikke merkevarene\n\n## Er du interessert i flere fastfoodresturanter i Norge?\n\n## – Det blir for dyrt\n\n### VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\n\n## Hei!\n\nHver gang jeg krysser grensen undrer jeg på noe.\n\nHvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.\n\nKFC har mange avdelinger i Sverige, men absolutt ingen i Norge.\n\n**Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? **\n\nEr det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?\n\nSelv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.\n\nFor å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.\n\nDe forklarer til NRK at råvarer som kjøtt og meierivarer har høyere tollsatser i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.\n\nTollavgiftene er satt for å beskytte norsk produksjon og lokale bønder.\n\nKjedene kan altså stå overfor et valg:\n\n**Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.**\n\n– For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i Norges Franchiseforening.\n\nStyreleder i Norsk Franchiseforening\n\nDe fleste fastfoodrestauranter drives og utvikles gjennom franchise. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.\n\nEtableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.\n\n– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.\n\nPå gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm.\n\nEn annen faktor som spiller inn er tilgangen til franchisetakere.\n\n**– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. **\n\nVidere deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.\n\nSigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.\n\nStudenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.\n\n– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.\n\nHan forteller at han besøker fastfood mest for kaffen.\n\n*– Synes du at det mangler noe? *\n\n– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.\n\nFor å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.\n\nPresseansvarlig i McDonald's Norge\n\nHun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.\n\nAmerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.\n\n**– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.**\n\nNår det gjelder franchisetakere mener Johansen at de opplever stor interesse.\n\n– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.\n\nAltså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.\n\n– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.\n\nMen, det er viktig å huske på at markedet har endret seg fra den tid.\n\nNoe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.\n\nMerkevarebevisstheten er rett å slett svakere her, ifølge Hars.\n\nSelv om KFC, McDonald's og Burger King kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette.\n\nAltså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.\n\nMen er vi strengere når det gjelder fastfood?\n\nBåde Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.\n\nDet er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.\n\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n\nNysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.\n\n**– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:**\n\n– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.\n\nDe tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.\n\nFritert kylling i stort monn på KFC.\n\nNår jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:\n\nSiden så mange er enige om samme punkter, virker det naturlig å konkludere.\n\n*Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. *\n\nEtter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.\n\nSå neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.\n\nVIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\n\nVi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem!\n\n- Sven HarsStyreleder i Norsk Franchiseforening\n\n- Kristina JohansenPresseansvarlig i McDonald's Norge\n\n- Burger King (1988-)\n- McDonald’s (1983-)\n- Pizza Hut (1994-2000)\n- Starbucks (2012-)\n- Dominos Pizza (2014-)\n- Subway (1998-)\n\n1. Norge er et lite land med spredt bosetting.\n2. Dyr husleie.\n3. Norge står utenfor EU som gjør det vanskelig å importere mat.\n4. Dyrt å satse på norsk produksjon, da du må starte en helt egen verdikjede kun for Norge.\n5. Nordmenn går generelt lite på restaurant.",
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   "metadata" : "{\"published_at\":\"2025-12-13 11:25:26\",\"image_url\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"keywords\":[],\"is_paywalled\":0,\"raw_feed_item\":\"<item>\\r\\n      <title>Fastfoodkjedene satser på Sverige og dropper Norge</title>\\r\\n      <link>https://www.nrk.no/kultur/norge-blir-for-dyre-for-billigkjedene-1.17665291</link>\\r\\n      <description>Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?</description>\\r\\n      <pubDate>Sat, 13 Dec 2025 11:25:26 GMT</pubDate>\\r\\n      <guid isPermaLink=\\\"false\\\">1.17665291</guid>\\r\\n      <dc:creator>Subhan Sohail Muhammad</dc:creator>\\r\\n      <dc:date>2025-12-13T11:25:26Z</dc:date>\\r\\n      <media:content medium=\\\"image\\\" type=\\\"image/jpeg\\\" url=\\\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxSYnGgtuhUsxQ.jpg\\\">\\r\\n        <media:credit role=\\\"photographer\\\" scheme=\\\"urn:ebu\\\">Kristin Granbo/NRK</media:credit>\\r\\n        <media:title>En person som spiser KFC</media:title>\\r\\n      </media:content>\\r\\n    </item>\",\"author\":\"Subhan Sohail Muhammad\",\"og\":{\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"image\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"title\":\"Norge blir for dyre for billigkjedene\",\"image:secure_url\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"type\":\"article\",\"url\":\"https://www.nrk.no/kultur/norge-blir-for-dyre-for-billigkjedene-1.17665291\",\"site_name\":\"NRK\"},\"schema\":{\"microdata\":{\"jobTitle\":\"\\n          Norden-korrespondent\\n        \",\"thumbnailUrl\":\"https://gfx.nrk.no/4nbZABjEodUgPb_1IKEHGgVvYf74rAQWY_6tW1uLsmUg\",\"name\":\" Joakim Reigstad \",\"contentUrl\":\"https://gfx.nrk.no/4nbZABjEodUgPb_1IKEHGgVvYf74rAQWY_6tW1uLsmUg\"}},\"twitter\":{\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"site\":\"@NRKno\",\"card\":\"summary\",\"title\":\"Norge blir for dyre for billigkjedene\",\"image\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\"},\"source_updated_at\":\"2025-12-13 17:30:56\",\"title\":\"Norge blir for dyre for billigkjedene\",\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"content\":\"## De «hellige» tollavgiftene\\n\\n#### Sven Hars\\n\\n## Vårt lille land\\n\\n## Synes Norge kunne vært bedre\\n\\n## «Mac'ern»\\n\\n#### Kristina Johansen\\n\\n### Amerikanske fastfoodkjeder i Norge\\n\\n## Nordmenn kjenner ikke merkevarene\\n\\n## Er du interessert i flere fastfoodresturanter i Norge?\\n\\n## – Det blir for dyrt\\n\\n### VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\\n\\n## Hei!\\n\\nHver gang jeg krysser grensen undrer jeg på noe.\\n\\nHvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.\\n\\nKFC har mange avdelinger i Sverige, men absolutt ingen i Norge.\\n\\n**Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? **\\n\\nEr det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?\\n\\nSelv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.\\n\\nFor å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.\\n\\nDe forklarer til NRK at råvarer som kjøtt og meierivarer har høyere tollsatser i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.\\n\\nTollavgiftene er satt for å beskytte norsk produksjon og lokale bønder.\\n\\nKjedene kan altså stå overfor et valg:\\n\\n**Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.**\\n\\n– For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i Norges Franchiseforening.\\n\\nStyreleder i Norsk Franchiseforening\\n\\nDe fleste fastfoodrestauranter drives og utvikles gjennom franchise. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.\\n\\nEtableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.\\n\\n– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.\\n\\nPå gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm.\\n\\nEn annen faktor som spiller inn er tilgangen til franchisetakere.\\n\\n**– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. **\\n\\nVidere deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.\\n\\nSigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.\\n\\nStudenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.\\n\\n– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.\\n\\nHan forteller at han besøker fastfood mest for kaffen.\\n\\n*– Synes du at det mangler noe? *\\n\\n– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.\\n\\nFor å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.\\n\\nPresseansvarlig i McDonald's Norge\\n\\nHun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.\\n\\nAmerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.\\n\\n**– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.**\\n\\nNår det gjelder franchisetakere mener Johansen at de opplever stor interesse.\\n\\n– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.\\n\\nAltså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.\\n\\n– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.\\n\\nMen, det er viktig å huske på at markedet har endret seg fra den tid.\\n\\nNoe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.\\n\\nMerkevarebevisstheten er rett å slett svakere her, ifølge Hars.\\n\\nSelv om KFC, McDonald's og Burger King kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette.\\n\\nAltså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.\\n\\nMen er vi strengere når det gjelder fastfood?\\n\\nBåde Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.\\n\\nDet er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.\\n\\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\\n\\nNysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.\\n\\n**– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:**\\n\\n– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.\\n\\nDe tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.\\n\\nFritert kylling i stort monn på KFC.\\n\\nNår jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:\\n\\nSiden så mange er enige om samme punkter, virker det naturlig å konkludere.\\n\\n*Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. *\\n\\nEtter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.\\n\\nSå neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.\\n\\nVIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\\n\\nVi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem!\\n\\n- Sven HarsStyreleder i Norsk Franchiseforening\\n\\n- Kristina JohansenPresseansvarlig i McDonald's Norge\\n\\n- Burger King (1988-)\\n- McDonald’s (1983-)\\n- Pizza Hut (1994-2000)\\n- Starbucks (2012-)\\n- Dominos Pizza (2014-)\\n- Subway (1998-)\\n\\n1. Norge er et lite land med spredt bosetting.\\n2. Dyr husleie.\\n3. Norge står utenfor EU som gjør det vanskelig å importere mat.\\n4. Dyrt å satse på norsk produksjon, da du må starte en helt egen verdikjede kun for Norge.\\n5. Nordmenn går generelt lite på restaurant.\",\"meta\":{\"Revisit-after\":\"1 Days\",\"dc.date.issued\":\"2025-12-13\",\"Generator\":\"Panorama\",\"viewport\":\"width=device-width,initial-scale=1.0\",\"author\":\"Subhan Sohail Muhammad\",\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"msapplication-tap-highlight\":\"no\",\"p:domain_verify\":\"ec4318a079405ca7cd9055634d626a64\",\"theme-color\":\"#eef5ff\",\"robots\":\"index,follow\",\"msapplication-navbutton-color\":\"#eef5ff\",\"apple-mobile-web-app-status-bar-style\":\"#eef5ff\"}}",
   "og_title" : "Norge blir for dyre for billigkjedene",
   "published_at" : "2025-12-13 11:25:26",
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billigkjedene\",\"inLanguage\":\"nb-NO\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"NRK\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://gfx.nrk.no/MypkihdsBkCYb-cXvwW8BgLqqp7OO7Fkyj8B_mXoY4Ew\"}},\"dateModified\":\"2025-12-13T18:30:56+01:00\",\"abstract\":\"Taco Bell har åpnet i Stockholm. 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class=\"nrkno-header__nav order-3 bg-inherit w-full z-[2] flex lt-tablet:hidden tablet:inline tablet:static tablet:align-top lt-tablet:flex-col lt-tablet:absolute lt-tablet:top-[100%]\" data-ec-list=\"nrkno-meny\" data-ec-name=\"nrkno-header\"><div class=\"nrkno-header__nav-inner-wrapper bg-core-blue-900 text-core-blue-50 text-[0.9rem] h-10 leading-10 overflow-x-auto text-center tablet:absolute tablet:left-0 tablet:top-0 tablet:w-full\"><ul role=\"list\" class=\"nrkno-header__apps-list flex min-w-[20rem] py-0 justify-around list-none items-center tablet:max-w-[40rem] m-auto tablet:!m-auto\"><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://tv.nrk.no/\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://tv.nrk.no/\" data-ec-name=\"NRK TV\" data-ec-variant=\"N/A\">NRK TV</a></li><li 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lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/nyheter/\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\">Nyheter</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyheter/\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyhetssenter\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyhetssenter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/norge/\" data-ec-id=\"pp:2.7008\" data-ec-name=\"Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Norge</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/urix/\" data-ec-id=\"pp:2.7029\" data-ec-name=\"Urix\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Urix</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/debatten/\" data-ec-id=\"pp:2.7880\" data-ec-name=\"Debatten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Debatten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kultur/\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Kultur</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyttig/\" data-ec-id=\"pp:2.7017\" data-ec-name=\"Nyttig\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyttig</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/viten/\" data-ec-id=\"pp:2.7016\" data-ec-name=\"Viten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Viten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/dokumentar/\" data-ec-id=\"pp:2.6837\" data-ec-name=\"Dokumentar\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Dokumentar</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ytring/\" data-ec-id=\"pp:2.6831\" data-ec-name=\"Ytring\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ytring</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sapmi/\" data-ec-id=\"pp:2.7375\" data-ec-name=\"NRK Sápmi\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Sápmi</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kvensk/\" data-ec-id=\"pp:2.7427\" data-ec-name=\"NRK Kvensk\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Kvensk</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\">Sport</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sportsnyheter\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sportsnyheter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://resultater.nrk.no/\" data-ec-id=\"pp:2.7128\" data-ec-name=\"Livesport\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Livesport</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/sendeplan/\" data-ec-id=\"pp:2.6851\" data-ec-name=\"Sendeplan\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sendeplan</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"/spill/\" data-ec-id=\"pp:2.8030\" data-ec-name=\"Spill\" data-ec-variant=\"N/A\">Spill</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/emne/quiz-1.13834273\" data-ec-id=\"pp:1.13834273\" data-ec-name=\"Quiz\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Quiz</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/former-1.17105310\" data-ec-id=\"pp:1.17105310\" data-ec-name=\"Former (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Former</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tvers-1.17073958\" data-ec-id=\"pp:1.17073958\" data-ec-name=\"Tvers (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Tvers</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/distrikt/\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\">Distrikt</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sorlandet/\" data-ec-id=\"pp:2.6950\" data-ec-name=\"Agder\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Agder</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Akershus\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Akershus</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/buskerud/\" data-ec-id=\"pp:2.6974\" data-ec-name=\"Buskerud\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Buskerud</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Finnmark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Finnmark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/innlandet/\" data-ec-id=\"pp:2.6944\" data-ec-name=\"Innlandet\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Innlandet</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/mr/\" data-ec-id=\"pp:2.6946\" data-ec-name=\"M&amp;oslash;re og Romsdal\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Møre og Romsdal</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nordland/\" data-ec-id=\"pp:2.6947\" data-ec-name=\"Nordland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nordland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Oslo\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Oslo</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/rogaland/\" data-ec-id=\"pp:2.6948\" data-ec-name=\"Rogaland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Rogaland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestfoldogtelemark/\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Telemark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Telemark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Troms\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Troms</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/trondelag/\" data-ec-id=\"pp:2.6943\" data-ec-name=\"Tr&amp;oslash;ndelag\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Trøndelag</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestfoldogtelemark/\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Vestfold\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Vestfold</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestland/\" data-ec-id=\"pp:2.7623\" data-ec-name=\"Vestland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Vestland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ostfold/\" data-ec-id=\"pp:2.6953\" data-ec-name=\"&amp;Oslash;stfold\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Østfold</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\">Temasider</h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/video/humor/\" data-ec-id=\"https://www.nrk.no/video/humor/\" data-ec-name=\"NRK Humor\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Humor</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/mat/\" data-ec-id=\"pp:2.7009\" data-ec-name=\"NRK Mat\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Mat</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/skole/\" data-ec-id=\"pp:2.7159\" data-ec-name=\"NRK Skole\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Skole</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://www.nrkbeta.no/\" data-ec-id=\"https://www.nrkbeta.no\" data-ec-name=\"NRKbeta\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRKbeta</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyinorge/\" data-ec-id=\"https://www.nrk.no/nyinorge/\" data-ec-name=\"Ny i Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ny i Norge</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"https://www.nrk.no/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Info\" data-ec-variant=\"N/A\">Info</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://hjelp.nrk.no/\" data-ec-id=\"https://hjelp.nrk.no\" data-ec-name=\"Hjelp\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Hjelp</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Informasjon\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Informasjon</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/baerekraft\" data-ec-id=\"https://info.nrk.no/baerekraft\" data-ec-name=\"Bærekraft\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Bærekraft</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/karriere/\" data-ec-id=\"https://info.nrk.no/karriere\" data-ec-name=\"Karriere\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Karriere</a></li></ul></div></div></div></div></nav></header></div></nrkno-header>\n      <script>\n        const headerEl = document.querySelector('nrkno-header');\n        const url = new URL(window.location.href);\n        let match = url.pathname.match(/(\\d+\\.\\d+)$/);\n        let pageId = null;\n        let urlHasPPid = true;\n\n        if (match) {\n          pageId = match[1];\n        } else {\n          for (const value of url.searchParams.values()) 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Hva holder kjedene unna Norge?</p>\n</div>\n</header>\n<div class=\"g70 col fl s12 sl18 sg6 sg9 article-lead-media \">\n<!-- include: /serum/render?id=1.17665653&amp;size=12&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Kjedene+st%C3%A5r+nemlig+overfor+et+stort+valg.+&amp;type=image&amp;aspect=F11 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw\" srcset=\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AXjlwRsBUYp4KV50ucn817g.jpg 80w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8A7cClggncWgoKV50ucn817g.jpg 160w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AngaXnmNCYSMKV50ucn817g.jpg 350w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8A4Z4U_KhTQTkKV50ucn817g.jpg 450w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AWjVIzFlOcXsKV50ucn817g.jpg 650w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AMBngFZi7oLAKV50ucn817g.jpg 1000w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8Aij_K1_9paOkKV50ucn817g.jpg 1200w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AqvCSn-CAdSUKV50ucn817g.jpg 1600w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AI3NzQMr0-DgKV50ucn817g.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En person som spiser KFC\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Kjedene står nemlig overfor et stort valg. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n\n</div>\n<div class=\"article-header-sidebar g22 col fl s4 sl6 sl9 sl12 sl18\" role=\"contentinfo\">\n<div class=\"container-widget-content authors authors--expandable\">\n<!-- include: /serum/render?id=18.27990&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Journalist --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.17620473&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" srcset=\"https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA5-qoXoBIF9rarH9qFJTW8Q.jpg 80w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAc0YbCZQQrNHarH9qFJTW8Q.jpg 160w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA-yPNvZkdD-3arH9qFJTW8Q.jpg 350w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAefzR8tr18cbarH9qFJTW8Q.jpg 450w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAWU7SQtSJBHvarH9qFJTW8Q.jpg 650w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAqyY1inwDyCvarH9qFJTW8Q.jpg 1000w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAaY4GFl0wOhXarH9qFJTW8Q.jpg 1200w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lANYnS60XhSlLarH9qFJTW8Q.jpg 1600w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA6Vw0OnAMnLParH9qFJTW8Q.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"\" title=\"Foto: Subhan Sohail Muhammad / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/subhan-sohail-muhammad-18.27990\" title=\"Gå til personens side\">\nSubhan Sohail Muhammad\n<span class=\"sr-only\">\n<span> – Journalist</span>\n</span>\n</a>\n<span class=\"author__role\" aria-hidden=\"true\">Journalist</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n<!-- include: /serum/render?id=18.9287&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Fotograf --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.15937566&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" srcset=\"https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgngvx77ZA3JZD_JQxi0pgdQ.jpg 80w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgr0LmLbLeXVJD_JQxi0pgdQ.jpg 160w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdglo6dpjgnD9BD_JQxi0pgdQ.jpg 350w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgtsX__PeJp9pD_JQxi0pgdQ.jpg 450w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgfxQOS-HL7_5D_JQxi0pgdQ.jpg 650w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgx7xNoL7SRR5D_JQxi0pgdQ.jpg 1000w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgJBCgLHuwiftD_JQxi0pgdQ.jpg 1200w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgOy9DU5US40lD_JQxi0pgdQ.jpg 1600w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgpJ6_wTzfV3FD_JQxi0pgdQ.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/kristin-granbo-18.9287\" title=\"Gå til personens side\">\nKristin Granbo\n<span class=\"sr-only\">\n<span> – Fotograf</span>\n</span>\n</a>\n<span class=\"author__role\" aria-hidden=\"true\">Fotograf</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n</div>\n<div class=\"article-dateline article-dateline-header container-widget-content\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T18:30:56+01:00\">\n13.12.2025, kl. 18.30\n</time></span>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"favorite-button-placeholder__metadata\"></div>\n<div class=\"container-widget-content\">\n<aside class=\"article-metadata--mobile\">\n<div class=\"article-dateline article-dateline--mobile\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T18:30:56+01:00\">\n13.12.2025, kl. 18.30\n</time></span>\n</div>\n</aside>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"container-widget-content favorite-button-placeholder__sidebar\"></div>\n</div>\n<div class=\"g55 col fl s10 sl12 sl18 sg6 sg9\">\n<div data-main-content data-ec-list=\"article_body\" data-ec-name=\"brødtekst\"\nclass=\"article-body lp_articlebody text-body text-body-sans-serif container-widget-content nostack cf\">\n<p class=\"article-body--updating\"\ndata-is-updating-article=\"false\"\ndata-updating-text=\"Saken oppdateres.\"\ndata-last-updated=\"1765647056000\"></p>\n<p>Hver gang jeg krysser grensen undrer jeg på noe.</p>\n<p>Hvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.</p>\n<div id=\"1.17670110.20bf1a09\" class=\"g50 col fr s5 sl6 sl9 sl12 sl18 image-reference image-reference--F34\"><!-- include: /serum/render?id=1.17670110&amp;size=5&amp;perspective=RICH&amp;alignment=RIGHT&amp;caption=KFC+har+mange+avdelinger+i+Sverige%2C+men+absolutt+ingen+i+Norge.+&amp;type=image&amp;aspect=F34&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F34\"><img sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" srcset=\"https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA7QCeRPh3LAONhvupdrEO1g.jpg 80w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA3evf6-3aAFCNhvupdrEO1g.jpg 160w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAaPb_DOtK21SNhvupdrEO1g.jpg 350w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAs8A4r6AHYEKNhvupdrEO1g.jpg 450w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzATXYxhen6-g-NhvupdrEO1g.jpg 650w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAgceutVW94HaNhvupdrEO1g.jpg 1000w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA5Dwi_-45sy6NhvupdrEO1g.jpg 1200w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAX6FnUKTUREuNhvupdrEO1g.jpg 1600w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAfbmn_sSW_TSNhvupdrEO1g.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En butikkfasade med et flagg\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">KFC har mange avdelinger i Sverige, men absolutt ingen i Norge. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><strong>Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? </strong></p>\n<h2>De «hellige» tollavgiftene</h2>\n<p>Er det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?</p>\n<p>Selv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.</p>\n<p>For å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.</p>\n<p>De forklarer til NRK at råvarer som kjøtt og meierivarer har høyere <span class=\"note\" data-content=\"&lt;p>Avgift p&amp;aring; importerte varer.&lt;/p> \" data-term=\"tollsatser\">tollsatser</span> i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.</p>\n<div id=\"1.17677493.5292ac3c\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17677493&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Tollavgiftene+er+satt+for+%C3%A5+beskytte+norsk+produksjon+og+lokale+b%C3%B8nder.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wsqTQNXYRj7EamTxX4O62Nw.jpg 80w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_w6TwP9rmxpCUamTxX4O62Nw.jpg 160w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wvHkdavb8HH4amTxX4O62Nw.jpg 350w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_w_crYSgGePdgamTxX4O62Nw.jpg 450w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wWXiEjqkGVt0amTxX4O62Nw.jpg 650w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wci1qn8rs49QamTxX4O62Nw.jpg 1000w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wYGvCVgKAXuYamTxX4O62Nw.jpg 1200w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wyg-BPLoK2KkamTxX4O62Nw.jpg 1600w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_weoQaRTu3zGIamTxX4O62Nw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En bucket med KFC-kylling\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Tollavgiftene er satt for å beskytte norsk produksjon og lokale bønder. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Kjedene kan altså stå overfor et valg:</p>\n<p><strong>Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.</strong></p>\n<p>– <span><span><span>For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i <span class=\"note\" data-content=\"&lt;p>En interesseorganisasjon for franchisegivere og franchisetakere.&lt;/p> \" data-term=\"Norges Franchiseforening\">Norges Franchiseforening</span>.</span></span></span></p>\n<div id=\"1.17677991.5b1fec02\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17677991&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Sven Hars\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg0svFk0K91xP76ywAuvmJkg.webp 450w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgT1zxlKSLWPn76ywAuvmJkg.webp 768w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgBwuJaYTJCX376ywAuvmJkg.webp 1080w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg1BuJai2F1sv76ywAuvmJkg.webp 1280w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgjRdve3X5iXX76ywAuvmJkg.webp 1600w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgIdRvinhkoqD76ywAuvmJkg.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgAW40WwLJ4ej58T589yVwxA.jpg 450w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgToiK_RMqMiD58T589yVwxA.jpg 768w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgWzbDjE9RWxb58T589yVwxA.jpg 1080w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgSAnD5ntqfaj58T589yVwxA.jpg 1280w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg8X-0oFuXB7P58T589yVwxA.jpg 1600w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgb2PnwI-8Wff58T589yVwxA.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"En eldre mann med grått hår og briller. \"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Sven Hars</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Styreleder i Norsk Franchiseforening</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div><p></p>\n<h2>Vårt lille land</h2>\n<p>De fleste fastfoodrestauranter drives og utvikles gjennom <span class=\"note\" data-content=\"&lt;p>Franchising er da en som eier et veldrevet og l&amp;oslash;nnsomt konsept, leier ut bruksretten til forretningskonseptet og merkevaren til andre entrepren&amp;oslash;rer.&lt;/p> \" data-term=\"franchise\">franchise</span>. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.</p>\n<p>Etableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.</p>\n<p>– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.</p>\n<div id=\"1.17670145.25c174e4\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17670145&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=P%C3%A5+gatene+i+G%C3%B8teborg+var+det+b%C3%A5de+Pizza+Hut+og+KFC+%C3%A5+finne.+Og+snart+finner+du+Taco+Bell+i+Stockholm.+&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wvRwu38K1YKzZUG1-skbxag.jpg 80w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wPJenJ0yhArXZUG1-skbxag.jpg 160w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wt8jXs08eokzZUG1-skbxag.jpg 350w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wWh2VVKOGyzHZUG1-skbxag.jpg 450w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wzBLIRnm-EEjZUG1-skbxag.jpg 650w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wdxDtv_9rzSLZUG1-skbxag.jpg 1000w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wraqQPn1_smXZUG1-skbxag.jpg 1200w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0w-hQAf6r9qizZUG1-skbxag.jpg 1600w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0w8-bDofUJdL3ZUG1-skbxag.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En person som står på fortauet\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">På gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>En annen faktor som spiller inn er tilgangen til <span class=\"note\" data-content=\"&lt;p>Entrepren&amp;oslash;ren som investerer i og &amp;aring;pner avdelingene.&amp;nbsp;&lt;/p> \" data-term=\"franchisetakere\">franchisetakere</span>.</p>\n<p><strong>– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. </strong></p>\n<p>Videre deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.</p>\n<h2>Synes Norge kunne vært bedre</h2>\n<p>Sigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.</p>\n<div id=\"1.17685372.4fb56104\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17685372&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Studenten+mener+han+er+individualist+og+hadde+ikke+blitt+p%C3%A5virket+hvis+det+kom+et+bredere+utvalg+restauranter.&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgP8avNRup5qBUjCJ4ivh8sA.jpg 80w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcg9U9OsFn383pUjCJ4ivh8sA.jpg 160w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgMH25du53Q6tUjCJ4ivh8sA.jpg 350w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgxbsNDAr2Pu1UjCJ4ivh8sA.jpg 450w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgaU9GeUu5A0BUjCJ4ivh8sA.jpg 650w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgNA0LAhQCBNhUjCJ4ivh8sA.jpg 1000w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcg0NU-VbhJSLVUjCJ4ivh8sA.jpg 1200w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgqjf20CZ6bzNUjCJ4ivh8sA.jpg 1600w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgFNr2k3f-d_dUjCJ4ivh8sA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En ung gutt i blå jakke som smiler\" title=\"Foto: Subhan Sohail Muhammad / NRK\"></div>\n<figcaption>\n<p class=\"\">Studenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.</p>\n<small>Foto: Subhan Sohail Muhammad / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.</p>\n<p>Han forteller at han besøker fastfood mest for kaffen.</p>\n<p><em>– Synes du at det mangler noe? </em></p>\n<p>– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.</p>\n<h2>«Mac'ern»</h2>\n<p>For å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.</p>\n<div id=\"1.17684943.7fa25440\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17684943&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Kristina Johansen\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4ww1TrMaMehlNAQHFX8GCewhA.webp 450w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwNV-iGQ7NbgQQHFX8GCewhA.webp 768w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwReMZRCMarq0QHFX8GCewhA.webp 1080w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwXG4UMY8LDVYQHFX8GCewhA.webp 1280w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwMxGdHtJihW0QHFX8GCewhA.webp 1600w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwgIlPPxMaFlIQHFX8GCewhA.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwijnSg-rrErW7L5iZFg05bw.jpg 450w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwCFCmPMA_H-u7L5iZFg05bw.jpg 768w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wws0lVjzNn_OW7L5iZFg05bw.jpg 1080w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4ww2jyyypGt7VS7L5iZFg05bw.jpg 1280w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwnbCQcXKl4Pe7L5iZFg05bw.jpg 1600w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwd1ABqFewGau7L5iZFg05bw.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"Bilde av en kvinne med McDonald's logo bak\"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Kristina Johansen</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Presseansvarlig i McDonald's Norge</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div>\n<p>Hun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.</p>\n<div id=\"1.17670106.204e5e01\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17670106&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17670106\"\n    ><figure class=\"dhbk__kollasj\"><div class=\"dhbk__galleri-container dhbk__no-fullwidth\"><div class=\"dhbk__overlappende-bilder\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA66NskZ4xZ_46E3R8jqG7BQ 450w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAuWOJw9gwK0Q6E3R8jqG7BQ 768w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA68K-YORTGyk6E3R8jqG7BQ 1080w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAX0TGHmvNGVg6E3R8jqG7BQ 1280w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAJgEkIXVbg8c6E3R8jqG7BQ 1600w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAAh_CBgXKsec6E3R8jqG7BQ 1920w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PALCDsUeAOdIg6E3R8jqG7BQ 2560w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAbFI9mkbz4Eo6E3R8jqG7BQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA_qsLng5bFuMNoQrgX3hteA 450w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAAIwDiN8i9scNoQrgX3hteA 768w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAITvIbGN8YqgNoQrgX3hteA 1080w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAvn6P-XSyMDINoQrgX3hteA 1280w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAvL1OBA2O20kNoQrgX3hteA 1600w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAsRjw-1SAlOUNoQrgX3hteA 1920w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAEmnvPXbKXOcNoQrgX3hteA 2560w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAOtlFA2vPR4oNoQrgX3hteA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"et stoppskilt på en stolpe\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwAWdLVLdw2U9QpNcxS91UXw 450w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwNovf71eBrr1QpNcxS91UXw 768w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwBnk1ykzb96dQpNcxS91UXw 1080w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwRH9JAnRkvvpQpNcxS91UXw 1280w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cw2UhZYgmkB-5QpNcxS91UXw 1600w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwpn40s5lQl7xQpNcxS91UXw 1920w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwkN2p6HdtxhxQpNcxS91UXw 2560w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cw2G9F8esj56BQpNcxS91UXw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwZVu6m1CPj047EEF-GVdFSQ 450w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwhWNKytXy0wA7EEF-GVdFSQ 768w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwDurxBaKLoXQ7EEF-GVdFSQ 1080w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwLFHrulgCWEM7EEF-GVdFSQ 1280w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwZcN0qh5KyHA7EEF-GVdFSQ 1600w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwv5MpUtR7vTQ7EEF-GVdFSQ 1920w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwe7EJra5sp2s7EEF-GVdFSQ 2560w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwPlsDJsyK8247EEF-GVdFSQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"en gruppe mennesker som går utenfor en bygning\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQR1RrRtwu-Fv7m2IA04ClFg 450w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ8paVOe0Ampz7m2IA04ClFg 768w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQG81vKCVPNZf7m2IA04ClFg 1080w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ6JWCAbtG3F37m2IA04ClFg 1280w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQw98g-UjCf8j7m2IA04ClFg 1600w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQwJsIcTU0Lrf7m2IA04ClFg 1920w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ4zmT9M8UgS37m2IA04ClFg 2560w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQXkcux16TGW77m2IA04ClFg 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQZqcuFjl4os0N_BZ2pL42FQ 450w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQGrsNY6RgsXUN_BZ2pL42FQ 768w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQpaG9Zs2UkVYN_BZ2pL42FQ 1080w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQReTVCYTPxfUN_BZ2pL42FQ 1280w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQVxrKgrMciEUN_BZ2pL42FQ 1600w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQptrXmT6AZ64N_BZ2pL42FQ 1920w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQV6y6RyZPHo0N_BZ2pL42FQ 2560w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQf644LHKof7UN_BZ2pL42FQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"En gate med folk som går på\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Amerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.</p></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p><strong>– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.</strong></p>\n<p>Når det gjelder franchisetakere mener Johansen at de opplever stor interesse.</p>\n<p>– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.</p>\n<div id=\"1.17677540.805f0f7c\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 fact-reference\"><!-- include: /serum/render?id=1.17677540&amp;size=10&amp;perspective=BRIEF&amp;alignment=CENTER&amp;variant=minimized&amp;parentSize=10 -->\n<aside class=\" fact widget brief skin-background-50 darkmode-skin-background-900 skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \"\nrole=\"complementary\"\ndata-id=\"1.17677540\"\nid=\"fact-1-17677540\"\naria-labelledby=\"fact-1-17677540_title\"\ndata-ec-id=\"pp:article:1.17677540\"\ndata-ec-name=\"Amerikanske fastfoodkjeder i Norge\"\ndata-ec-category=\"fact-minimized\">\n<h3 class=\"fact__title title\" id=\"fact-1-17677540_title\">Amerikanske fastfoodkjeder i Norge</h3>\n<button class=\"fact__expand\" data-k5a-pos=\"faktaboks\" data-factId=\"fact-1-17677540\">\n<div class=\"skin-background-100 skin-text-800 darkmode-skin-background-800 darkmode-skin-text-100\">\n<span class=\"show-more-button-text\"></span>\n</div>\n</button>\n<div class=\"fact__body text-body skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \" aria-hidden=\"true\">\n<ul>\n<li>Burger King (1988-)</li>\n<li>McDonald’s (1983-)</li>\n<li>Pizza Hut (1994-2000)</li>\n<li>Starbucks (2012-)</li>\n<li>Dominos Pizza (2014-)</li>\n<li>Subway (1998-)</li>\n</ul>\n</div>\n</aside>\n</div>\n<p>Altså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.</p>\n<p>– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.</p>\n<p>Men, det er viktig å huske på at markedet har endret seg fra den tid.</p>\n<h2>Nordmenn kjenner ikke merkevarene</h2>\n<p>Noe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.</p>\n<p><span class=\"note\" data-content=\"&lt;p>Grad av kjennskap og tillit til et merke.&lt;/p> \" data-term=\"Merkevarebevisstheten\">Merkevarebevisstheten</span> er rett å slett svakere her, ifølge Hars.</p>\n<div id=\"1.17677565.825a5da0\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17677565&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Selv+om+KFC%2C+McDonald%27s+og+Burger+King+kanskje+ikke+sliter+med+merkevare%2C+finnes+det+hundrevis+av+amerikanske+kjeder+som+vil+slite+med+dette.+&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWg_wdUZXkDtvHGp0j56VoLIg.jpg 80w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgNLQ9XI4SZJTGp0j56VoLIg.jpg 160w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgJkD4_A-oXprGp0j56VoLIg.jpg 350w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgvGkh7qpBvQbGp0j56VoLIg.jpg 450w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgSy3pXhmrbi_Gp0j56VoLIg.jpg 650w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgW3iJr1IHFLvGp0j56VoLIg.jpg 1000w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgeG3BBsQRPNnGp0j56VoLIg.jpg 1200w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgMdt0sjqBVpDGp0j56VoLIg.jpg 1600w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWge2tlB4veQLXGp0j56VoLIg.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en mann som spiser mat\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Selv om KFC, McDonald&#039;s og Burger King kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Altså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.</p>\n<p>Men er vi strengere når det gjelder fastfood?</p>\n<p>Både Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.</p>\n<p>Det er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.</p>\n<div id=\"1.17684874.4fb05c59\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17684874&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n  <pin-avstemning-v1 data-poll-id=\"1.17684874\" data-poll-url=\"https://pin-avstemning.nrk.no\">\n    <div class=\"pin-nrkno-poll__head\">\n      <h2 class=\"pin-nrkno-poll__question skin-border\">\n        Er du interessert i flere fastfoodresturanter i Norge? \n      </h2>\n    </div>\n    <div class=\"pin-nrkno-poll__body\">\n      <div class=\"pin-nrkno-poll__answers\">\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"1\">Ja</button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"2\">Nei</button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"3\">Har ingen formening</button>\n      \n      </div>\n      <button disabled class=\"pin-js-btn-answers pin-nrkno-poll__results-button\" type=\"button\">Vis resultat</button>\n      \n  <p class=\"pin-nrkno-poll__disclaimer\">\n    Denne avstemningen viser ikke hva befolkningen mener om spørsmålet.\n    Resultatet viser hva de som selv har valgt å stemme mener,\n    og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n  </p>\n\n    </div>\n  </pin-avstemning-v1>\n  <script type=\"\" src=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.js\" defer></script>\n  <link rel=\"stylesheet\" href=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.css\" />\n  </div>\n<h2>– Det blir for dyrt</h2>\n<p>Nysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.</p>\n<p><strong>– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:</strong></p>\n<p>– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.</p>\n<p>De tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.</p>\n<div id=\"1.17670127.240c9c45\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17670127&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17670127\"\n    ><figure 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768w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQwN3xhgRRHfIKWAXxkGMkoA 1080w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQYrrdCuW_xBcKWAXxkGMkoA 1280w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQ8XJSER0ulNgKWAXxkGMkoA 1600w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQVxfeCXezzaMKWAXxkGMkoA 1920w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQZ3my3gj1OPsKWAXxkGMkoA 2560w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQ0Igg9MS2bW8KWAXxkGMkoA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"et rom med flere skjermer\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVJalcBqMVJm0qg2BLbJsSw 450w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFALJ8_GPL_IFi0qg2BLbJsSw 768w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFA4D11ni5QTS-0qg2BLbJsSw 1080w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFA3O3BPckynbW0qg2BLbJsSw 1280w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVRnHDBZz4XK0qg2BLbJsSw 1600w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAc9gBvXPwkxi0qg2BLbJsSw 1920w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAra07SpGFInm0qg2BLbJsSw 2560w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAoLSNSUQHwIS0qg2BLbJsSw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFACR8ggsBrUpR31q7cfL50IA 450w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAe9lNmAkyYVt31q7cfL50IA 768w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAMUiEn6exdKt31q7cfL50IA 1080w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAjaFrG6qL3_F31q7cfL50IA 1280w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAakjsSelLIyx31q7cfL50IA 1600w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVrBERGApVGB31q7cfL50IA 1920w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAPj3VricPhg531q7cfL50IA 2560w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFALC7mqf4t5I531q7cfL50IA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"en person som holder en bolle med mat\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowMQmzdfcqyVeVNJEwYtPXzQ 450w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowdMSIkm1ji1eVNJEwYtPXzQ 768w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowQpo5iz6pd9OVNJEwYtPXzQ 1080w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoow5Gqb2_r3uDeVNJEwYtPXzQ 1280w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowh_pF7fGHa_yVNJEwYtPXzQ 1600w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowdBky7apvWIiVNJEwYtPXzQ 1920w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowuDrnqfdI75-VNJEwYtPXzQ 2560w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowRaLdQzOn-t6VNJEwYtPXzQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowMPlvgHjI-n9Km9PHgBVILQ 450w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowZLnFaVuggORKm9PHgBVILQ 768w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoow39UjqplCEcZKm9PHgBVILQ 1080w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowae8euYYIlP9Km9PHgBVILQ 1280w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowXwPj45FEOfVKm9PHgBVILQ 1600w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowQjrL6klwcmBKm9PHgBVILQ 1920w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowhV4iQnKVxg1Km9PHgBVILQ 2560w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowwvCCIb-PbqBKm9PHgBVILQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"En person som spiser en fritert kyllingbit\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Fritert kylling i stort monn på KFC.</p></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p>Når jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:</p>\n<ol>\n<li>Norge er et lite land med spredt bosetting.</li>\n<li>Dyr husleie.</li>\n<li>Norge står utenfor EU som gjør det vanskelig å importere mat.</li>\n<li>Dyrt å satse på norsk produksjon, da du må starte en helt egen <span class=\"note\" data-content=\"&lt;p>Hele prosessen fra r&amp;aring;vare til ferdig produkt.&lt;/p> \" data-term=\"verdikjede\">verdikjede</span> kun for Norge.</li>\n<li>Nordmenn går generelt lite på restaurant.</li>\n</ol>\n<div id=\"1.17677616.20d4b15f\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17677616&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Siden+s%C3%A5+mange+er+enige+om+samme+punkter%2C+virker+det+naturlig+%C3%A5+konkludere.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOg7ft3fXJY-aZUC8ux75b3PA.jpg 80w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgcW9-qbaeshxUC8ux75b3PA.jpg 160w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgw640SJTd_bpUC8ux75b3PA.jpg 350w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgDi1ai893uzxUC8ux75b3PA.jpg 450w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOg7nYN7iWrQsRUC8ux75b3PA.jpg 650w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgRk_q_xKkgElUC8ux75b3PA.jpg 1000w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgTh3kRmKr4YFUC8ux75b3PA.jpg 1200w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgh9LRaOTvKy5UC8ux75b3PA.jpg 1600w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgTTplEBSlR0FUC8ux75b3PA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en person som spiser en burger på KFC\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Siden så mange er enige om samme punkter, virker det naturlig å konkludere. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><em>Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. </em></p>\n<p>Etter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.</p>\n<p>Så neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.</p>\n<div id=\"1.17670188.523ba40c\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 video-reference\"><!-- include: /serum/render?id=1.17670188&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;caption=VIDEO%3A+N%C3%A5+%C3%A5pner+snart+den+amerikanske+hurtigmatkjeden+Taco+Bell+sin+f%C3%B8rste+filial+i+Sverige%2C+men+hva+med+Norge%3F&amp;variant=player&amp;parentSize=10 -->\n<figure class=\"image nrkno-embed-initialize video widget rich\" id=\"video-ce61737b-2fbc-4e58-a684-07da42ffcf03\"\nnrkno-embed-type=\"nrkno-embed-nrkno-player\"\ndata-video-id=\"ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-video-source=\"POTION\"\ndata-video-type=\"DEFAULT\"\ndata-ec-id=\"potion:ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-ec-name=\"VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\"\ndata-audio-as-video=\"false\"\ndata-player-mode=\"default\"\ndata-canonical-url=\"https://www.nrk.no/video/ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-autoplay=\"false\"\ndata-ps-id=\"ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-aspect-ratio=\"9x16\"\ndata-type=\"DEFAULT\"\ndata-lazy-autoplay=\"false\"\ndata-video-offset=\"0\"\n>\n<div class=\"media-player-container\">\n<div class=\"media-player\">\n<div class=\"media-player-poster\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswUEJSVK2NHtgPgvxsmPfF5w.jpg 80w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswvCW2u9J8s5wPgvxsmPfF5w.jpg 160w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHsw2sHKoiSdIi4PgvxsmPfF5w.jpg 350w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswpKKYNO66VkwPgvxsmPfF5w.jpg 450w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswY9YJ0kLTGAIPgvxsmPfF5w.jpg 650w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswdR0FFrInzb0PgvxsmPfF5w.jpg 1000w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswV0UCOX4MwScPgvxsmPfF5w.jpg 1200w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswXjIsvf7-dkYPgvxsmPfF5w.jpg 1600w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswazTpQYeX5B4PgvxsmPfF5w.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\" title=\"\"></div>\n<div class=\"media-player-poster__overlay\"></div>\n</div>\n<noscript>\n<div class=\"video-hud video-ready\">\n<div class=\"video-status video-unloaded\">\n</div>\n<div class=\"video-metadata\">\n<h3 class=\"video-title\">VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?</h3>\n<span class=\"video-message\">Du trenger javascript for å se video.</span>\n</div>\n</div>\n</noscript>\n</div>\n</div>\n<figcaption>\n<p>VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?</p>\n</figcaption>\n</figure>\n</div>\n<div id=\"1.17680530.edbb52e6\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17680530&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/hei-boksen/static//main-830d66c1ddba590f6aaa.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/hei-boksen/static//main-d4d659f4d1a0a86385d1.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><hei-boksen-v1\n      data-name=\"hei-boksen\"\n      data-self-id=\"1.17680530\"\n      data-preloaded-state='{\"email\":\"subhan.sohail.muhammad@nrk.no\",\"image\":{\"type\":\"image\",\"source\":{\"type\":\"polopoly\",\"id\":\"1.17680535\",\"aspect\":\"F11\",\"imageType\":\"photo\"},\"mediaInfo\":{\"mediaType\":\"image\",\"title\":\"en mann og en kvinne som smiler \",\"creators\":[\"Kristin Granbo\"],\"credit\":\"NRK\",\"category\":\"Foto\",\"aspectRatio\":\"1:1\",\"naturalDimensions\":{\"width\":320,\"height\":320},\"sources\":[{\"type\":\"image\\u002Fwebp\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002FKU9g1KZYITbjiHSU0bRFwgdgXuLnyJRJ8xUAH1foXv7A.webp\"]]},{\"type\":\"image\\u002Fjpeg\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002FKU9g1KZYITbjiHSU0bRFwgx32QIXSs91vFulUvj5qfFw.jpg\"]]}],\"creditText\":\"Kristin Granbo \\u002F NRK\"}},\"name\":\"Subhan Sohail Muhammad og Kristin Granbo\",\"role\":\"Journalist og Fotograf\",\"text\":\"\\u003Cp\\u003EVi vandrer gjennom G&oslash;teborg n&aring;, s&aring; hvis du har innspill, send dem inn.&nbsp;Vi lover &aring; ta en pause inne p&aring; KFC og&nbsp;lese dem!&nbsp;\\u003C\\u002Fp\\u003E\\n\",\"title\":\"Hei! \",\"buttonText\":\"Send oss en e-post\"}'\n    ><section class=\"dhhb__hei-boks--oVaci lp_heiboks\"><div class=\"dhhb__box--fec3k\"><h2 class=\"dhhb__title--M9t2c\">Hei! </h2><div class=\"dhhb__content--NJ39s\"><p>Vi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem! </p></div><div class=\"dhhb__byline--fqbW0\"><div class=\"dhhb__author--bJf0L\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/KU9g1KZYITbjiHSU0bRFwgdgXuLnyJRJ8xUAH1foXv7A.webp 320w\" sizes=\"35px\"/><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/KU9g1KZYITbjiHSU0bRFwgx32QIXSs91vFulUvj5qfFw.jpg 320w\" sizes=\"35px\"/><img class=\"dhhb__image--tpCMT\" alt=\"Subhan Sohail Muhammad og Kristin Granbo\" data-pin-nopin=\"true\" width=\"320\" height=\"320\" sizes=\"6rem\" loading=\"lazy\"/></picture><div class=\"dhhb__text--aiFdI\"><div class=\"dhhb__name--xgifF\">Subhan Sohail Muhammad og Kristin Granbo</div><div class=\"dhhb__role--B0EoP\">Journalist og Fotograf</div></div></div><a class=\"dhhb__cta--yNBg1 nrk-button\" href=\"mailto:subhan.sohail.muhammad@nrk.no\"><svg style=\"width:1.5em;height:1.5em\" focusable=\"false\" aria-hidden=\"true\"><use xlink:href=\"#nrk-some-email\"></use></svg><span>Send oss en e-post</span></a></div></div></section></hei-boksen-v1>\n  </div>\n</div>\n<div class=\"article-dateline article-footer container-widget-content cf\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative 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    \n    >\n      <span class=\"kur-blobtag__blob kur-blobtag__blob--icon kur-blobtag__blob--correspondent\">\n    <span class=\"kur-sr\">Korrespondentbrev</span> <svg viewBox=\"0 0 24 24\" class=\"nrk-mening\" width=\"1.500em\" height=\"1.500em\"  aria-hidden=\"true\" focusable=\"false\"><path fill=\"currentColor\" d=\"M13.2222 3H23v10l-4 7h-3l3-7h-5.7778V3zM1 3h9.7778v10L7 20H4l3-7H1V3z\"/></svg>\n  </span><span class=\"kur-label__tag\">\n            \n            <span class=\"kur-sr\">Merkelapp: </span>Korrespondentbrev\n          </span>\n    </span>\n  \n      \n        <h2\n          class=\"kur-room__title kur-room__title--2\"\n          \n          >\n      <span>\n         «Bare Trump har større makt enn henne»\n      </span>\n    </h2\n        >\n       \n       \n    <address class=\"kur-byline\" itemScope itemType=\"http://schema.org/Person\">\n      \n    <div class=\"kur-byline__image\">\n      <figure\n        class=\"kur-image\"\n        aria-hidden=\"true\"\n      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js-realtime\"\ndata-id=\"1.11745262\"\ndata-relation-perspective=\"BRIEF\"\ndata-relation-limit=\"3\">\n<header class=\"stream-header\">\n<h2 class=\"stream-title widget-title skin-border\">Kulturstrøm</h2>\n</header>\n<div id=\"festet\" class=\"nrkno-pin-teaser nrkno-pin-teaser--hidden skin-background-50 darkmode-skin-background-900\">\n<div class=\"nrkno-pin-teaser__delay-show\">\n<svg class=\"nrkno-pin-teaser__spinner\" style=\"width:1.5em;height:1.5em\" focusable=\"false\" aria-hidden=\"true\"><use xlink:href=\"#nrk-spinner\"></use></svg>\n</div>\n</div>\n<script>\n{\nif (location.search.indexOf('festet=') !== -1) {\nvar renderElement = document.querySelector('.nrkno-pin-teaser--hidden');\nif (renderElement) {\nrenderElement.classList.remove('nrkno-pin-teaser--hidden');\nrenderElement.classList.add('nrkno-pin-teaser--initializing');\nrequire([\n'type/stream/Serum.PinTeaser'\n], function(PinTeaser) {\nPinTeaser.pin(renderElement);\n});\n}\n}\n}\n</script>\n<ul class=\"stream-content stream-rich-content relations lp_stream\" aria-live=\"polite\">\n<li class=\"stream-item relation\"\nid=\"1.17691130.1.17691130\"\ndata-id=\"1.17691130\"\ndata-reference-id=\"1.11745262.1.17691130\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17691130&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17691130\"\ndata-timestamp=\"1765607689000\"\ndata-author-id=\"18.25047\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-13T07:34:49+01:00\"\ndata-timestamp=\"1765607689000\">\n<a href=\"https://www.nrk.no/nyheter/1.17691130\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">13. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">07:34</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13944975&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/film-og-serier-1.13944975\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13944975\">Film og serier</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Skuespiller Peter Greene er død</h2>\n<div class=\"bulletin-text-body\">\n<p>Skuespilleren Peter Greene (60) er død. Han ble funnet livløs i sin leilighet i New York fredag, opplyser hans manager til <a href=\"https://nypost.com/2025/12/12/us-news/peter-greene-pulp-fiction-and-the-mask-actor-found-dead-at-60-inside-his-nyc-apartment/\" ec-id=\"https://nypost.com/2025/12/12/us-news/peter-greene-pulp-fiction-and-the-mask-actor-found-dead-at-60-inside-his-nyc-apartment/\" ec-name=\"New York Post\">New York Post</a>.</p>\n<p>Greene var best kjent for sine ikoniske skurkeroller på 90-tallet, særlig som Zed i kultklassikeren «Pulp Fiction» og som Dorian Tyrell i «The Mask», hvor han spilte mot Jim Carrey. Han hadde også minneverdige roller i «The Usual Suspects» og «Training Day».</p>\n<p>Dødsårsaken er foreløpig ikke kjent.</p>\n</div>\n</div>\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n<li class=\"stream-item relation\"\nid=\"1.17691041.1.17691041\"\ndata-id=\"1.17691041\"\ndata-reference-id=\"1.11745262.1.17691041\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17691041&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17691041\"\ndata-timestamp=\"1765575385000\"\ndata-author-id=\"18.2714\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-12T22:36:25+01:00\"\ndata-timestamp=\"1765575385000\">\n<a href=\"https://www.nrk.no/nyheter/1.17691041\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">12. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">22:36</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13938316&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/litteratur-1.13938316\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13938316\">Litteratur</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Nesbø varsler ny bok om Harry Hole</h2>\n<div class=\"bulletin-text-body\">\n<p>I 2026 kommer det en ny krimbok i Harry Hole-serien for første gang på fire år, avslører forfatter Jo Nesbø.</p>\n<p>Det skjer samme år som premieren på TV-serien «Jo Nesbøs Harry Hole» på Netflix, der Tobias Santelmann spiller hovedrollen.</p>\n<p>– Jeg holder faktisk på med en ny Harry Hole-roman som etter planen skal ut i 2026, sa forfatter Jo Nesbø til <a href=\"https://www.vg.no/rampelys/i/wrE9EL/jo-nesboe-avsloerer-ny-harry-hole-bok-i-2026\" ec-id=\"https://www.vg.no/rampelys/i/wrE9EL/jo-nesboe-avsloerer-ny-harry-hole-bok-i-2026\" ec-name=\"VG\">VG</a> tidligere denne uka.</p>\n<p>Nesbø har nå solgt over 60 millioner bøker og er oversatt til 51 språk.</p>\n<p>(NTB)</p>\n</div>\n</div>\n<!-- include: /serum/render?id=1.17691060&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=bulletin-attachment --><!-- START: /templates/image/image-brief.jsp -->\n<figure class=\"image widget brief bulletin-attachment\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA9Nqs4U-J4P6jhF_yKBHX2w.jpg 80w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAcgbbvdgSx2GjhF_yKBHX2w.jpg 160w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAR-LO5TvcYdijhF_yKBHX2w.jpg 350w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAaYLxogiGWF2jhF_yKBHX2w.jpg 450w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAT-pcr_g6XIajhF_yKBHX2w.jpg 650w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAUqh4qIS-As6jhF_yKBHX2w.jpg 1000w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA7V3qDyCRHi2jhF_yKBHX2w.jpg 1200w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA_BEIPIkso3ijhF_yKBHX2w.jpg 1600w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAAA2lRLYrtRijhF_yKBHX2w.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Forfatteren Jo Nesbø varsler ny bok om Harry Hole\" title=\"Foto: Ole Berg-Rusten / NTB\"></div>\n<figcaption>\n<small>Foto: Ole Berg-Rusten / NTB</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-brief.jsp -->\n\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n<li class=\"stream-item relation\"\nid=\"1.17688950.1.17688950\"\ndata-id=\"1.17688950\"\ndata-reference-id=\"1.11745262.1.17688950\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17688950&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17688950\"\ndata-timestamp=\"1765461379000\"\ndata-author-id=\"18.27744\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-11T14:56:19+01:00\"\ndata-timestamp=\"1765461379000\">\n<a href=\"https://www.nrk.no/nyheter/1.17688950\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">11. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">14:56</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13944975&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/film-og-serier-1.13944975\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13944975\">Film og serier</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Gamle stjerner tilbake i den nye «Hunger Games»-filmen</h2>\n<div class=\"bulletin-text-body\">\n<p>Nå er det offisielt bekreftet: Både Jennifer Lawrence og Josh Hutcherson vil dukke opp i den nye «Hunger Games»-filmen.</p>\n<p>Det melder <a href=\"https://variety.com/2025/film/news/jennifer-lawrence-josh-hutcherson-hunger-games-prequel-sunrise-on-the-reaping-1236606026/\" ec-id=\"https://variety.com/2025/film/news/jennifer-lawrence-josh-hutcherson-hunger-games-prequel-sunrise-on-the-reaping-1236606026/\" ec-name=\"Variety\">Variety </a>om «The Hunger Games: Sunrise on the Reaping», som forventes å ha kinopremiere i november neste år.</p>\n<p>Den nye «Hunger Games»-filmen foregår i Panem, samme morgen som de 50. lekene skal finne sted – og 24 år før begivenhetene i den første filmatiseringen av bøkene til Suzanne Collins.</p>\n<p>Og både Lawrence og Hutcherson blir å se tilbake i rollene som Katniss Everdeen og Peeta Mellark.</p>\n<p>Nettstedet skriver at det fortsatt er uklart hvor stor plass de to vil få i den nye filmen, men det antas at de vil medvirke i en sekvens som peker fremover i tid.</p>\n<p>(NTB)</p>\n</div>\n</div>\n<!-- include: /serum/render?id=1.17689104&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=bulletin-attachment --><!-- START: /templates/image/image-brief.jsp -->\n<figure class=\"image widget brief bulletin-attachment\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwHJFt9Dzz_9VOdmONDfRu6A.jpg 80w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwpYnr_gcAg2NOdmONDfRu6A.jpg 160w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkw83j42eY8BLVOdmONDfRu6A.jpg 350w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwjev24tmAZaZOdmONDfRu6A.jpg 450w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwk2Tf6htTLrtOdmONDfRu6A.jpg 650w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwM327sce_NQlOdmONDfRu6A.jpg 1000w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwwH3QPX1lXolOdmONDfRu6A.jpg 1200w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkw3_Yk4uoQ-x5OdmONDfRu6A.jpg 1600w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwk9vk-r0tjQJOdmONDfRu6A.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"APTOPIX LA Premiere of &quot;The Hunger Games: Mockingjay - Part 2&quot; - Liam Hemsworth, Jennifer Lawrence, Josh Hutcherson\" title=\"Foto: Jordan Strauss / Invision / AP / NTB\"></div>\n<figcaption>\n<small>Foto: Jordan Strauss / Invision / AP / NTB</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-brief.jsp -->\n\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n</ul>\n<footer class=\"stream-footer nrk-pagination \">\n<button class=\"stream-pagination-button nrk-button\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</footer>\n</div>\n<script>\nrequire([\n'inline!standard:realtime:common/module/realtime/Serum.RealtimeUpdater',\n'inline!standard:realtime:type/stream/Serum.RealtimeStream',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeStream, $) {\n$('.stream.js-realtime').each(function() {\nvar $target = $(this);\n$target.removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($target);\nnew RealtimeStream($target);\n});\n});\n</script>\n</div><div class=\"g33 col fr s6 sl9 sl12 sl18 flow-reference\"><!-- include: /serum/render?id=1.14654834&amp;secondary=1.17665291&amp;size=6&amp;perspective=RICH&amp;alignment=RIGHT&amp;scope=ARTICLE&amp;head=Anbefalinger&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=3&amp;arrangement.repetition=PATTERN&amp;arrangement.view%5B0%5D.perspective=BRIEF&amp;arrangement.view%5B0%5D.size=6&amp;arrangement.view%5B0%5D.alignment=RIGHT&amp;paged=SIMPLE -->\n<div class=\"flow widget rich container-widget js-initialize flow-paged cf\"\ndata-id=\"1.14654834\"\ndata-relation-limit=\"3\">\n<div class=\"container-widget-content\">\n<h3 class=\"widget-title skin-border\"><span>Anbefalinger</span></h3>\n</div>\n<div class=\"cf flow-content container-widget lp_flow relations\"\ndata-ec-list=\"pp:article:1.14654834\"\ndata-ec-name=\"nrkno_flow\"\n><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17668186\"\ndata-reference-id=\"1.14654834.body281\"\n><!-- include: /serum/render?id=1.17668186&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\"\nhref=\"https://www.nrk.no/anmeldelser/anbefaling_-15-av-arets-beste-barneboker-1.17668186\"\ndata-id=\"1.17668186\"\ndata-ec-id=\"pp:article:1.17668186\"\ndata-ec-name=\"Disse bøkene bør du gi barna til jul\">\n<!-- include: /serum/render?id=1.17668543&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gP8lv0R5zGABy3ZaZy84TpA.jpg 80w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gQAProUmJD_Jy3ZaZy84TpA.jpg 160w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8g0oDJo2tYeUJy3ZaZy84TpA.jpg 350w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gH7-T8Wvu-eBy3ZaZy84TpA.jpg 450w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8g-9IHfhTJe6Fy3ZaZy84TpA.jpg 650w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8giKErvlPxvqxy3ZaZy84TpA.jpg 1000w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gGBdtPB9CUPBy3ZaZy84TpA.jpg 1200w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gzSMCtdSr_ypy3ZaZy84TpA.jpg 1600w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gNA4RreibTWVy3ZaZy84TpA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en samling av barnebøker\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Disse bøkene bør du gi barna til jul</h2>\n<p class=\"plug-preamble\">ANBEFALING: 15 av årets beste barnebøker</p>\n<span class=\"plug-metadata plug-byline\">Av Anne Cathrine Straume</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17677440\"\ndata-reference-id=\"1.14654834.body282\"\n><!-- include: /serum/render?id=1.17677440&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\"\nhref=\"https://www.nrk.no/p3/best-akkurat-naa/best-akkurat-na-5.-desember_-ny-musikk-fra-anna-of-the-north-og-oskar-med-k-1.17677440\"\ndata-id=\"1.17677440\"\ndata-ec-id=\"pp:article:1.17677440\"\ndata-ec-name=\"– Perfekt låt å høre på vei hjem fra et kjedelig julebord\">\n<!-- include: /serum/render?id=1.17679517&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQpFuWCsjUABrxVelDuSnuCw.jpg 80w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQs9RXAkGPghrxVelDuSnuCw.jpg 160w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQScJixwirb1PxVelDuSnuCw.jpg 350w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQR9yP1rQOksrxVelDuSnuCw.jpg 450w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQB3MFqoOc-BzxVelDuSnuCw.jpg 650w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQKKXtMe-g8PHxVelDuSnuCw.jpg 1000w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQ-JbWWSf2kBPxVelDuSnuCw.jpg 1200w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQiQLR2GxpfM_xVelDuSnuCw.jpg 1600w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQLmSdsFd1fCzxVelDuSnuCw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Anna of The North går bortover en vannkant med en lang hengende skinnjakke\" title=\"Foto: Ryan Razon / promo\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">– Perfekt låt å høre på vei hjem fra et kjedelig julebord</h2>\n<p class=\"plug-preamble\">Best akkurat nå 5. desember: ny musikk fra Anna of the north og Oskar med K</p>\n<span class=\"plug-metadata plug-byline\"></span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17601360\"\ndata-reference-id=\"1.14654834.body280\"\n><!-- include: /serum/render?id=1.17601360&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous 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aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/informasjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/kontakt/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/lisens/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/publikum/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/deltaker/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/stilling/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/presse/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Kontakt</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/informasjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/kontakt/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/lisens/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/publikum/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/deltaker/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/stilling/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/presse/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Hjelp<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/informasjonskapsler/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Hjelp</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 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   "source_updated_at" : "2025-12-13 17:30:56",
   "summary" : "Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?",
   "tags" : null,
   "title" : "Fastfoodkjedene satser på Sverige og dropper Norge",
   "twitter_title" : "Norge blir for dyre for billigkjedene",
   "version" : 3
}

{
   "article_id" : 33342,
   "author" : "Subhan Sohail Muhammad",
   "category" : "",
   "change_type" : "update",
   "content" : "## De «hellige» tollavgiftene\n\n#### Sven Hars\n\n## Vårt lille land\n\n## Synes Norge kunne vært bedre\n\n## «Mac'ern»\n\n#### Kristina Johansen\n\n### Amerikanske fastfoodkjeder i Norge\n\n## Nordmenn kjenner ikke merkevarene\n\n## Er du interessert i flere fastfoodresturanter i Norge?\n\n## – Det blir for dyrt\n\n### VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\n\n## Hei!\n\nHver gang jeg krysser grensen undrer jeg på noe.\n\nHvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.\n\nKFC har mange avdelinger i både Sverige og Danmark, men absolutt ingen i Norge.\n\n**Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? **\n\nEr det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?\n\nSelv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.\n\nFor å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.\n\nDe forklarer til NRK at råvarer som kjøtt og meierivarer har høyere tollsatser i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.\n\nTollavgiftene er satt for å beskytte norsk produksjon og lokale bønder.\n\nKjedene kan altså stå ovenfor et valg:\n\n**Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.**\n\n– For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i Norges Franchiseforening.\n\nStyreleder i Norsk Franchiseforening\n\nDe fleste fastfoodrestauranter drives og utvikles gjennom franchise. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.\n\nEtableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.\n\n– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.\n\nPå gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm.\n\nEn annen faktor som spiller inn er tilgangen til franchisetakere.\n\n**– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. **\n\nVidere deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.\n\nSigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.\n\nStudenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.\n\n– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.\n\nHan forteller at han besøker fastfood mest for kaffen.\n\n*– Synes du at det mangler noe? *\n\n– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.\n\nFor å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.\n\nPresseansvarlig i McDonald's Norge\n\nHun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.\n\nAmerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.\n\n**– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.**\n\nNår det gjelder franchisetakere mener Johansen at de opplever stor interesse.\n\n– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.\n\nAltså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.\n\n– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.\n\nMen, det er viktig å huske på at markedet har endret seg fra den tid.\n\nNoe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.\n\nMerkevarebevisstheten er rett å slett svakere her, ifølge Hars.\n\nSelv om KFC, McDonald's og Burger King kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette.\n\nAltså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.\n\nMen er vi strengere når det gjelder fastfood?\n\nBåde Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.\n\nDet er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.\n\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n\nNysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.\n\n**– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:**\n\n– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.\n\nDe tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.\n\nFritert kylling i stort monn på KFC.\n\nNår jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:\n\nSiden så mange er enige om samme punkter, virker det naturlig å konkludere.\n\n*Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. *\n\nEtter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.\n\nSå neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.\n\nVIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\n\nVi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem!\n\n- Sven HarsStyreleder i Norsk Franchiseforening\n\n- Kristina JohansenPresseansvarlig i McDonald's Norge\n\n- Burger King (1988-)\n- McDonald’s (1983-)\n- Pizza Hut (1994-2000)\n- Starbucks (2012-)\n- Dominos Pizza (2014-)\n- Subway (1998-)\n\n1. Norge er et lite land med spredt bosetting.\n2. Dyr husleie.\n3. Norge står utenfor EU som gjør det vanskelig å importere mat.\n4. Dyrt å satse på norsk produksjon, da du må starte en helt egen verdikjede kun for Norge.\n5. Nordmenn går generelt lite på restaurant.",
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   "metadata" : "{\"og\":{\"image\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"title\":\"Norge blir for dyre for billigkjedene\",\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"type\":\"article\",\"image:secure_url\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"site_name\":\"NRK\",\"url\":\"https://www.nrk.no/kultur/norge-blir-for-dyre-for-billigkjedene-1.17665291\"},\"author\":\"Subhan Sohail Muhammad\",\"keywords\":[],\"is_paywalled\":0,\"raw_feed_item\":\"<item>\\r\\n      <title>Fastfoodkjedene satser på Sverige og dropper Norge</title>\\r\\n      <link>https://www.nrk.no/kultur/norge-blir-for-dyre-for-billigkjedene-1.17665291</link>\\r\\n      <description>Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?</description>\\r\\n      <pubDate>Sat, 13 Dec 2025 11:25:26 GMT</pubDate>\\r\\n      <guid isPermaLink=\\\"false\\\">1.17665291</guid>\\r\\n      <dc:creator>Subhan Sohail Muhammad</dc:creator>\\r\\n      <dc:date>2025-12-13T11:25:26Z</dc:date>\\r\\n      <media:content medium=\\\"image\\\" type=\\\"image/jpeg\\\" url=\\\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxSYnGgtuhUsxQ.jpg\\\">\\r\\n        <media:credit role=\\\"photographer\\\" scheme=\\\"urn:ebu\\\">Kristin Granbo/NRK</media:credit>\\r\\n        <media:title>En person som spiser KFC</media:title>\\r\\n      </media:content>\\r\\n    </item>\",\"image_url\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"published_at\":\"2025-12-13 11:25:26\",\"meta\":{\"robots\":\"index,follow\",\"msapplication-navbutton-color\":\"#eef5ff\",\"apple-mobile-web-app-status-bar-style\":\"#eef5ff\",\"p:domain_verify\":\"ec4318a079405ca7cd9055634d626a64\",\"theme-color\":\"#eef5ff\",\"viewport\":\"width=device-width,initial-scale=1.0\",\"Generator\":\"Panorama\",\"author\":\"Subhan Sohail Muhammad\",\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"msapplication-tap-highlight\":\"no\",\"dc.date.issued\":\"2025-12-13\",\"Revisit-after\":\"1 Days\"},\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"content\":\"## De «hellige» tollavgiftene\\n\\n#### Sven Hars\\n\\n## Vårt lille land\\n\\n## Synes Norge kunne vært bedre\\n\\n## «Mac'ern»\\n\\n#### Kristina Johansen\\n\\n### Amerikanske fastfoodkjeder i Norge\\n\\n## Nordmenn kjenner ikke merkevarene\\n\\n## Er du interessert i flere fastfoodresturanter i Norge?\\n\\n## – Det blir for dyrt\\n\\n### VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\\n\\n## Hei!\\n\\nHver gang jeg krysser grensen undrer jeg på noe.\\n\\nHvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.\\n\\nKFC har mange avdelinger i både Sverige og Danmark, men absolutt ingen i Norge.\\n\\n**Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? **\\n\\nEr det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?\\n\\nSelv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.\\n\\nFor å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.\\n\\nDe forklarer til NRK at råvarer som kjøtt og meierivarer har høyere tollsatser i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.\\n\\nTollavgiftene er satt for å beskytte norsk produksjon og lokale bønder.\\n\\nKjedene kan altså stå ovenfor et valg:\\n\\n**Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.**\\n\\n– For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i Norges Franchiseforening.\\n\\nStyreleder i Norsk Franchiseforening\\n\\nDe fleste fastfoodrestauranter drives og utvikles gjennom franchise. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.\\n\\nEtableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.\\n\\n– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.\\n\\nPå gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm.\\n\\nEn annen faktor som spiller inn er tilgangen til franchisetakere.\\n\\n**– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. **\\n\\nVidere deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.\\n\\nSigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.\\n\\nStudenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.\\n\\n– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.\\n\\nHan forteller at han besøker fastfood mest for kaffen.\\n\\n*– Synes du at det mangler noe? *\\n\\n– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.\\n\\nFor å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.\\n\\nPresseansvarlig i McDonald's Norge\\n\\nHun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.\\n\\nAmerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.\\n\\n**– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.**\\n\\nNår det gjelder franchisetakere mener Johansen at de opplever stor interesse.\\n\\n– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.\\n\\nAltså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.\\n\\n– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.\\n\\nMen, det er viktig å huske på at markedet har endret seg fra den tid.\\n\\nNoe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.\\n\\nMerkevarebevisstheten er rett å slett svakere her, ifølge Hars.\\n\\nSelv om KFC, McDonald's og Burger King kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette.\\n\\nAltså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.\\n\\nMen er vi strengere når det gjelder fastfood?\\n\\nBåde Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.\\n\\nDet er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.\\n\\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\\n\\nNysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.\\n\\n**– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:**\\n\\n– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.\\n\\nDe tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.\\n\\nFritert kylling i stort monn på KFC.\\n\\nNår jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:\\n\\nSiden så mange er enige om samme punkter, virker det naturlig å konkludere.\\n\\n*Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. *\\n\\nEtter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.\\n\\nSå neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.\\n\\nVIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\\n\\nVi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem!\\n\\n- Sven HarsStyreleder i Norsk Franchiseforening\\n\\n- Kristina JohansenPresseansvarlig i McDonald's Norge\\n\\n- Burger King (1988-)\\n- McDonald’s (1983-)\\n- Pizza Hut (1994-2000)\\n- Starbucks (2012-)\\n- Dominos Pizza (2014-)\\n- Subway (1998-)\\n\\n1. Norge er et lite land med spredt bosetting.\\n2. Dyr husleie.\\n3. Norge står utenfor EU som gjør det vanskelig å importere mat.\\n4. Dyrt å satse på norsk produksjon, da du må starte en helt egen verdikjede kun for Norge.\\n5. Nordmenn går generelt lite på restaurant.\",\"source_updated_at\":\"2025-12-13 12:33:04\",\"title\":\"Norge blir for dyre for billigkjedene\",\"twitter\":{\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"site\":\"@NRKno\",\"image\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"title\":\"Norge blir for dyre for billigkjedene\",\"card\":\"summary\"},\"schema\":{\"microdata\":{\"contentUrl\":\"https://gfx.nrk.no/lexfGPYrdjPfuaySbkf7rwSqU-Jd7YMksqr9ZKkn3uFw\",\"jobTitle\":\"\\n          Norden-korrespondent\\n        \",\"name\":\" Joakim Reigstad \",\"thumbnailUrl\":\"https://gfx.nrk.no/lexfGPYrdjPfuaySbkf7rwf_iBiQmBhk0tq2xR5z0zEQ\"}}}",
   "og_title" : "Norge blir for dyre for billigkjedene",
   "published_at" : "2025-12-13 11:25:26",
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Hva holder kjedene unna Norge?\" />\n<meta name=\"author\" content=\"Subhan Sohail Muhammad\" />\n<meta property=\"article:author\" content=\"Subhan Sohail Muhammad / Journalist\" />\n<meta property=\"article:author\" content=\"Kristin Granbo / Journalist\" />\n<meta property=\"article:published_time\" content=\"2025-12-13T12:25:26+01:00\" />\n<meta name=\"dc.date.issued\" content=\"2025-12-13\" />\n<meta property=\"article:modified_time\" content=\"2025-12-13T13:33:04+01:00\" />\n<meta property=\"article:section\" content=\"kultur_og_underholdning\" />\n<link rel=\"apple-touch-icon-precomposed\" sizes=\"114x114\" href=\"https://static.nrk.no/nrkno/serum/2.0.523/common/img/apple-touch-icon-114x114.png\" />\n<link rel=\"apple-touch-icon-precomposed\" sizes=\"72x72\" href=\"https://static.nrk.no/nrkno/serum/2.0.523/common/img/apple-touch-icon-72x72.png\" />\n<link rel=\"apple-touch-icon-precomposed\" href=\"https://static.nrk.no/nrkno/serum/2.0.523/common/img/apple-touch-icon.png\" />\n<link rel=\"shortcut icon\" href=\"https://static.nrk.no/nrkno/serum/2.0.523/common/img/nrk.ico\" />\n<!-- Custom address bar color for Chrome, Firefox OS and Opera -->\n<meta name=\"theme-color\" content=\"#eef5ff\">\n<!-- Custom address bar color for Windows Phone -->\n<meta name=\"msapplication-navbutton-color\" content=\"#eef5ff\">\n<!-- Custom address bar color for iOS Safari -->\n<meta name=\"apple-mobile-web-app-status-bar-style\" content=\"#eef5ff\">\n<meta property=\"fb:app_id\" content=\"726018114135848\" />\n<meta name=\"p:domain_verify\" content=\"ec4318a079405ca7cd9055634d626a64\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Norge blir for dyre for billigkjedene\" />\n<meta property=\"og:description\"\ncontent=\"Taco Bell har åpnet i Stockholm. 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class=\"nrkno-header__nav order-3 bg-inherit w-full z-[2] flex lt-tablet:hidden tablet:inline tablet:static tablet:align-top lt-tablet:flex-col lt-tablet:absolute lt-tablet:top-[100%]\" data-ec-list=\"nrkno-meny\" data-ec-name=\"nrkno-header\"><div class=\"nrkno-header__nav-inner-wrapper bg-core-blue-900 text-core-blue-50 text-[0.9rem] h-10 leading-10 overflow-x-auto text-center tablet:absolute tablet:left-0 tablet:top-0 tablet:w-full\"><ul role=\"list\" class=\"nrkno-header__apps-list flex min-w-[20rem] py-0 justify-around list-none items-center tablet:max-w-[40rem] m-auto tablet:!m-auto\"><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://tv.nrk.no/\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://tv.nrk.no/\" data-ec-name=\"NRK TV\" data-ec-variant=\"N/A\">NRK TV</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://radio.nrk.no/\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://radio.nrk.no/\" data-ec-name=\"NRK Radio\" data-ec-variant=\"N/A\">NRK Radio</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://nrksuper.no\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://nrksuper.no\" data-ec-name=\"NRK Super\" data-ec-variant=\"N/A\">NRK Super</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://p3.no\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline 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class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\">Sport</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/kultur/\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\">Kultur</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/video/humor/\" data-ec-id=\"https://www.nrk.no/video/humor/\" data-ec-name=\"Humor\" data-ec-variant=\"N/A\">Humor</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/distrikt/\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\">Distrikt</a></li></ul><button class=\"nrkno-header__mega-menu-expand-button tablet:inline-flex lt-tablet:hidden font-600 text-current cursor-pointer leading-normal ml-1 py-[0.375rem] px-[0.75rem] align-baseline hover:opacity-70 transition-all\" aria-expanded=\"false\" aria-controls=\"nrkno-header__mega\" id=\"nrkno-header-megamenu-btn\">Mer<span class=\"text-[0.6rem] ml-1.5 self-center\"><svg viewBox=\"0 0 24 24\" class=\"transform fill-current pointer-events-none align-middle\" width=\"1.500em\" height=\"1.500em\" aria-hidden=\"true\" focusable=\"false\"><path fill=\"currentColor\" d=\"M4 10.88l8 5.6 8-5.6V9l-8 5.6L4 9v1.88z\"></path></svg><span></span></span></button><div class=\"nrkno-header__mega-menu dark:bg-core-blue-900 dark:text-core-blue-50 animate-nrk-header-fade tablet:shadow-sm leading-normal overflow-hidden tablet:absolute left-0 w-full z-2 order-2 bg-white text-core-blue-950 dark:bg-core-blue-950 tablet:hidden lt-tablet:block\" id=\"nrkno-header__mega\" aria-labelledby=\"nrkno-header-megamenu-btn\"><div class=\"nrkno-header__mega-menu-outer-wrapper bg-inherit clear-both text-inherit [display:table] m-auto max-w-[1190px] w-full px-4 tablet:px-5\"><div class=\"nrkno-header__mega-menu-inner-wrapper lt-tablet:inline tablet:flex tablet:-ml-5\"><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/nyheter/\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\">Nyheter</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyheter/\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyhetssenter\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyhetssenter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/norge/\" data-ec-id=\"pp:2.7008\" data-ec-name=\"Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Norge</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/urix/\" data-ec-id=\"pp:2.7029\" data-ec-name=\"Urix\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Urix</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/debatten/\" data-ec-id=\"pp:2.7880\" data-ec-name=\"Debatten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Debatten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kultur/\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Kultur</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyttig/\" data-ec-id=\"pp:2.7017\" data-ec-name=\"Nyttig\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyttig</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/viten/\" data-ec-id=\"pp:2.7016\" data-ec-name=\"Viten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Viten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/dokumentar/\" data-ec-id=\"pp:2.6837\" data-ec-name=\"Dokumentar\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Dokumentar</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ytring/\" data-ec-id=\"pp:2.6831\" data-ec-name=\"Ytring\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ytring</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sapmi/\" data-ec-id=\"pp:2.7375\" data-ec-name=\"NRK Sápmi\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Sápmi</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kvensk/\" data-ec-id=\"pp:2.7427\" data-ec-name=\"NRK Kvensk\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Kvensk</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\">Sport</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sportsnyheter\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sportsnyheter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://resultater.nrk.no/\" data-ec-id=\"pp:2.7128\" data-ec-name=\"Livesport\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Livesport</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/sendeplan/\" data-ec-id=\"pp:2.6851\" data-ec-name=\"Sendeplan\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sendeplan</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"/spill/\" data-ec-id=\"pp:2.8030\" data-ec-name=\"Spill\" data-ec-variant=\"N/A\">Spill</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/emne/quiz-1.13834273\" data-ec-id=\"pp:1.13834273\" data-ec-name=\"Quiz\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Quiz</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/former-1.17105310\" data-ec-id=\"pp:1.17105310\" data-ec-name=\"Former (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Former</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tvers-1.17073958\" data-ec-id=\"pp:1.17073958\" data-ec-name=\"Tvers (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Tvers</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/distrikt/\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\">Distrikt</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sorlandet/\" data-ec-id=\"pp:2.6950\" data-ec-name=\"Agder\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Agder</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Akershus\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Akershus</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/buskerud/\" data-ec-id=\"pp:2.6974\" data-ec-name=\"Buskerud\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Buskerud</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Finnmark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Finnmark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/innlandet/\" data-ec-id=\"pp:2.6944\" data-ec-name=\"Innlandet\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Innlandet</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/mr/\" data-ec-id=\"pp:2.6946\" data-ec-name=\"M&amp;oslash;re og Romsdal\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Møre og Romsdal</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nordland/\" data-ec-id=\"pp:2.6947\" data-ec-name=\"Nordland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nordland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Oslo\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Oslo</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/rogaland/\" data-ec-id=\"pp:2.6948\" data-ec-name=\"Rogaland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Rogaland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestfoldogtelemark/\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Telemark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Telemark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Troms\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Troms</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/trondelag/\" data-ec-id=\"pp:2.6943\" data-ec-name=\"Tr&amp;oslash;ndelag\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 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color-body!\">Vestland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ostfold/\" data-ec-id=\"pp:2.6953\" data-ec-name=\"&amp;Oslash;stfold\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Østfold</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\">Temasider</h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle 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data-ec-name=\"NRK Skole\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Skole</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://www.nrkbeta.no/\" data-ec-id=\"https://www.nrkbeta.no\" data-ec-name=\"NRKbeta\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRKbeta</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyinorge/\" data-ec-id=\"https://www.nrk.no/nyinorge/\" data-ec-name=\"Ny i Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ny i Norge</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"https://www.nrk.no/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Info\" data-ec-variant=\"N/A\">Info</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://hjelp.nrk.no/\" data-ec-id=\"https://hjelp.nrk.no\" data-ec-name=\"Hjelp\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Hjelp</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Informasjon\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Informasjon</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/baerekraft\" data-ec-id=\"https://info.nrk.no/baerekraft\" data-ec-name=\"Bærekraft\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Bærekraft</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/karriere/\" data-ec-id=\"https://info.nrk.no/karriere\" data-ec-name=\"Karriere\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Karriere</a></li></ul></div></div></div></div></nav></header></div></nrkno-header>\n      <script>\n        const headerEl = document.querySelector('nrkno-header');\n        const url = new URL(window.location.href);\n        let match = url.pathname.match(/(\\d+\\.\\d+)$/);\n        let pageId = null;\n        let urlHasPPid = true;\n\n        if (match) {\n          pageId = match[1];\n        } else {\n          for (const value of url.searchParams.values()) 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Hva holder kjedene unna Norge?</p>\n</div>\n</header>\n<div class=\"g70 col fl s12 sl18 sg6 sg9 article-lead-media \">\n<!-- include: /serum/render?id=1.17665653&amp;size=12&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Kjedene+st%C3%A5r+nemlig+overfor+et+stort+valg.+&amp;type=image&amp;aspect=F11 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw\" srcset=\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AXjlwRsBUYp4KV50ucn817g.jpg 80w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8A7cClggncWgoKV50ucn817g.jpg 160w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AngaXnmNCYSMKV50ucn817g.jpg 350w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8A4Z4U_KhTQTkKV50ucn817g.jpg 450w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AWjVIzFlOcXsKV50ucn817g.jpg 650w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AMBngFZi7oLAKV50ucn817g.jpg 1000w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8Aij_K1_9paOkKV50ucn817g.jpg 1200w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AqvCSn-CAdSUKV50ucn817g.jpg 1600w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AI3NzQMr0-DgKV50ucn817g.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En person som spiser KFC\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Kjedene står nemlig overfor et stort valg. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n\n</div>\n<div class=\"article-header-sidebar g22 col fl s4 sl6 sl9 sl12 sl18\" role=\"contentinfo\">\n<div class=\"container-widget-content authors authors--expandable\">\n<!-- include: /serum/render?id=18.27990&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Journalist --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.17620473&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" srcset=\"https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA5-qoXoBIF9rarH9qFJTW8Q.jpg 80w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAc0YbCZQQrNHarH9qFJTW8Q.jpg 160w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA-yPNvZkdD-3arH9qFJTW8Q.jpg 350w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAefzR8tr18cbarH9qFJTW8Q.jpg 450w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAWU7SQtSJBHvarH9qFJTW8Q.jpg 650w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAqyY1inwDyCvarH9qFJTW8Q.jpg 1000w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAaY4GFl0wOhXarH9qFJTW8Q.jpg 1200w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lANYnS60XhSlLarH9qFJTW8Q.jpg 1600w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA6Vw0OnAMnLParH9qFJTW8Q.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"\" title=\"Foto: Subhan Sohail Muhammad / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/subhan-sohail-muhammad-18.27990\" title=\"Gå til personens side\">\nSubhan Sohail Muhammad\n<span class=\"sr-only\">\n<span> – Journalist</span>\n</span>\n</a>\n<span class=\"author__role\" aria-hidden=\"true\">Journalist</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n<!-- include: /serum/render?id=18.9287&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Fotograf --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.15937566&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" srcset=\"https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgngvx77ZA3JZD_JQxi0pgdQ.jpg 80w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgr0LmLbLeXVJD_JQxi0pgdQ.jpg 160w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdglo6dpjgnD9BD_JQxi0pgdQ.jpg 350w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgtsX__PeJp9pD_JQxi0pgdQ.jpg 450w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgfxQOS-HL7_5D_JQxi0pgdQ.jpg 650w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgx7xNoL7SRR5D_JQxi0pgdQ.jpg 1000w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgJBCgLHuwiftD_JQxi0pgdQ.jpg 1200w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgOy9DU5US40lD_JQxi0pgdQ.jpg 1600w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgpJ6_wTzfV3FD_JQxi0pgdQ.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/kristin-granbo-18.9287\" title=\"Gå til personens side\">\nKristin Granbo\n<span class=\"sr-only\">\n<span> – Fotograf</span>\n</span>\n</a>\n<span class=\"author__role\" aria-hidden=\"true\">Fotograf</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n</div>\n<div class=\"article-dateline article-dateline-header container-widget-content\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T13:33:04+01:00\">\n13.12.2025, kl. 13.33\n</time></span>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"favorite-button-placeholder__metadata\"></div>\n<div class=\"container-widget-content\">\n<aside class=\"article-metadata--mobile\">\n<div class=\"article-dateline article-dateline--mobile\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T13:33:04+01:00\">\n13.12.2025, kl. 13.33\n</time></span>\n</div>\n</aside>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"container-widget-content favorite-button-placeholder__sidebar\"></div>\n</div>\n<div class=\"g55 col fl s10 sl12 sl18 sg6 sg9\">\n<div data-main-content data-ec-list=\"article_body\" data-ec-name=\"brødtekst\"\nclass=\"article-body lp_articlebody text-body text-body-sans-serif container-widget-content nostack cf\">\n<p class=\"article-body--updating\"\ndata-is-updating-article=\"false\"\ndata-updating-text=\"Saken oppdateres.\"\ndata-last-updated=\"1765629184000\"></p>\n<p>Hver gang jeg krysser grensen undrer jeg på noe.</p>\n<p>Hvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.</p>\n<div id=\"1.17670110.20bf1a09\" class=\"g50 col fr s5 sl6 sl9 sl12 sl18 image-reference image-reference--F34\"><!-- include: /serum/render?id=1.17670110&amp;size=5&amp;perspective=RICH&amp;alignment=RIGHT&amp;caption=KFC+har+mange+avdelinger+i+b%C3%A5de+Sverige+og+Danmark%2C+men+absolutt+ingen+i+Norge.+&amp;type=image&amp;aspect=F34&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F34\"><img sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" srcset=\"https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA7QCeRPh3LAONhvupdrEO1g.jpg 80w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA3evf6-3aAFCNhvupdrEO1g.jpg 160w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAaPb_DOtK21SNhvupdrEO1g.jpg 350w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAs8A4r6AHYEKNhvupdrEO1g.jpg 450w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzATXYxhen6-g-NhvupdrEO1g.jpg 650w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAgceutVW94HaNhvupdrEO1g.jpg 1000w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA5Dwi_-45sy6NhvupdrEO1g.jpg 1200w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAX6FnUKTUREuNhvupdrEO1g.jpg 1600w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAfbmn_sSW_TSNhvupdrEO1g.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En butikkfasade med et flagg\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">KFC har mange avdelinger i både Sverige og Danmark, men absolutt ingen i Norge. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><strong>Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? </strong></p>\n<h2>De «hellige» tollavgiftene</h2>\n<p>Er det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?</p>\n<p>Selv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.</p>\n<p>For å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.</p>\n<p>De forklarer til NRK at råvarer som kjøtt og meierivarer har høyere <span class=\"note\" data-content=\"&lt;p>Avgift p&amp;aring; importerte varer.&lt;/p> \" data-term=\"tollsatser\">tollsatser</span> i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.</p>\n<div id=\"1.17677493.5292ac3c\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17677493&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Tollavgiftene+er+satt+for+%C3%A5+beskytte+norsk+produksjon+og+lokale+b%C3%B8nder.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wsqTQNXYRj7EamTxX4O62Nw.jpg 80w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_w6TwP9rmxpCUamTxX4O62Nw.jpg 160w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wvHkdavb8HH4amTxX4O62Nw.jpg 350w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_w_crYSgGePdgamTxX4O62Nw.jpg 450w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wWXiEjqkGVt0amTxX4O62Nw.jpg 650w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wci1qn8rs49QamTxX4O62Nw.jpg 1000w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wYGvCVgKAXuYamTxX4O62Nw.jpg 1200w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wyg-BPLoK2KkamTxX4O62Nw.jpg 1600w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_weoQaRTu3zGIamTxX4O62Nw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En bucket med KFC-kylling\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Tollavgiftene er satt for å beskytte norsk produksjon og lokale bønder. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Kjedene kan altså stå ovenfor et valg:</p>\n<p><strong>Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.</strong></p>\n<p>– <span><span><span>For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i <span class=\"note\" data-content=\"&lt;p>En interesseorganisasjon for franchisegivere og franchisetakere.&lt;/p> \" data-term=\"Norges Franchiseforening\">Norges Franchiseforening</span>.</span></span></span></p>\n<div id=\"1.17677991.5b1fec02\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17677991&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Sven Hars\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg0svFk0K91xP76ywAuvmJkg.webp 450w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgT1zxlKSLWPn76ywAuvmJkg.webp 768w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgBwuJaYTJCX376ywAuvmJkg.webp 1080w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg1BuJai2F1sv76ywAuvmJkg.webp 1280w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgjRdve3X5iXX76ywAuvmJkg.webp 1600w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgIdRvinhkoqD76ywAuvmJkg.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgAW40WwLJ4ej58T589yVwxA.jpg 450w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgToiK_RMqMiD58T589yVwxA.jpg 768w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgWzbDjE9RWxb58T589yVwxA.jpg 1080w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgSAnD5ntqfaj58T589yVwxA.jpg 1280w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg8X-0oFuXB7P58T589yVwxA.jpg 1600w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgb2PnwI-8Wff58T589yVwxA.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"En eldre mann med grått hår og briller. \"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Sven Hars</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Styreleder i Norsk Franchiseforening</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div><p></p>\n<h2>Vårt lille land</h2>\n<p>De fleste fastfoodrestauranter drives og utvikles gjennom <span class=\"note\" data-content=\"&lt;p>Franchising er da en som eier et veldrevet og l&amp;oslash;nnsomt konsept, leier ut bruksretten til forretningskonseptet og merkevaren til andre entrepren&amp;oslash;rer.&lt;/p> \" data-term=\"franchise\">franchise</span>. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.</p>\n<p>Etableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.</p>\n<p>– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.</p>\n<div id=\"1.17670145.25c174e4\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17670145&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=P%C3%A5+gatene+i+G%C3%B8teborg+var+det+b%C3%A5de+Pizza+Hut+og+KFC+%C3%A5+finne.+Og+snart+finner+du+Taco+Bell+i+Stockholm.+&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wvRwu38K1YKzZUG1-skbxag.jpg 80w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wPJenJ0yhArXZUG1-skbxag.jpg 160w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wt8jXs08eokzZUG1-skbxag.jpg 350w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wWh2VVKOGyzHZUG1-skbxag.jpg 450w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wzBLIRnm-EEjZUG1-skbxag.jpg 650w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wdxDtv_9rzSLZUG1-skbxag.jpg 1000w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wraqQPn1_smXZUG1-skbxag.jpg 1200w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0w-hQAf6r9qizZUG1-skbxag.jpg 1600w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0w8-bDofUJdL3ZUG1-skbxag.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En person som står på fortauet\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">På gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>En annen faktor som spiller inn er tilgangen til <span class=\"note\" data-content=\"&lt;p>Entrepren&amp;oslash;ren som investerer i og &amp;aring;pner avdelingene.&amp;nbsp;&lt;/p> \" data-term=\"franchisetakere\">franchisetakere</span>.</p>\n<p><strong>– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. </strong></p>\n<p>Videre deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.</p>\n<h2>Synes Norge kunne vært bedre</h2>\n<p>Sigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.</p>\n<div id=\"1.17685372.4fb56104\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17685372&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Studenten+mener+han+er+individualist+og+hadde+ikke+blitt+p%C3%A5virket+hvis+det+kom+et+bredere+utvalg+restauranter.&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgP8avNRup5qBUjCJ4ivh8sA.jpg 80w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcg9U9OsFn383pUjCJ4ivh8sA.jpg 160w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgMH25du53Q6tUjCJ4ivh8sA.jpg 350w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgxbsNDAr2Pu1UjCJ4ivh8sA.jpg 450w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgaU9GeUu5A0BUjCJ4ivh8sA.jpg 650w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgNA0LAhQCBNhUjCJ4ivh8sA.jpg 1000w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcg0NU-VbhJSLVUjCJ4ivh8sA.jpg 1200w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgqjf20CZ6bzNUjCJ4ivh8sA.jpg 1600w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgFNr2k3f-d_dUjCJ4ivh8sA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En ung gutt i blå jakke som smiler\" title=\"Foto: Subhan Sohail Muhammad / NRK\"></div>\n<figcaption>\n<p class=\"\">Studenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.</p>\n<small>Foto: Subhan Sohail Muhammad / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.</p>\n<p>Han forteller at han besøker fastfood mest for kaffen.</p>\n<p><em>– Synes du at det mangler noe? </em></p>\n<p>– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.</p>\n<h2>«Mac'ern»</h2>\n<p>For å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.</p>\n<div id=\"1.17684943.7fa25440\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17684943&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Kristina Johansen\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4ww1TrMaMehlNAQHFX8GCewhA.webp 450w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwNV-iGQ7NbgQQHFX8GCewhA.webp 768w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwReMZRCMarq0QHFX8GCewhA.webp 1080w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwXG4UMY8LDVYQHFX8GCewhA.webp 1280w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwMxGdHtJihW0QHFX8GCewhA.webp 1600w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwgIlPPxMaFlIQHFX8GCewhA.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwijnSg-rrErW7L5iZFg05bw.jpg 450w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwCFCmPMA_H-u7L5iZFg05bw.jpg 768w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wws0lVjzNn_OW7L5iZFg05bw.jpg 1080w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4ww2jyyypGt7VS7L5iZFg05bw.jpg 1280w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwnbCQcXKl4Pe7L5iZFg05bw.jpg 1600w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwd1ABqFewGau7L5iZFg05bw.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"Bilde av en kvinne med McDonald's logo bak\"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Kristina Johansen</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Presseansvarlig i McDonald's Norge</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div>\n<p>Hun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.</p>\n<div id=\"1.17670106.204e5e01\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17670106&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17670106\"\n    ><figure class=\"dhbk__kollasj\"><div class=\"dhbk__galleri-container dhbk__no-fullwidth\"><div class=\"dhbk__overlappende-bilder\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA66NskZ4xZ_46E3R8jqG7BQ 450w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAuWOJw9gwK0Q6E3R8jqG7BQ 768w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA68K-YORTGyk6E3R8jqG7BQ 1080w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAX0TGHmvNGVg6E3R8jqG7BQ 1280w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAJgEkIXVbg8c6E3R8jqG7BQ 1600w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAAh_CBgXKsec6E3R8jqG7BQ 1920w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PALCDsUeAOdIg6E3R8jqG7BQ 2560w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAbFI9mkbz4Eo6E3R8jqG7BQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA_qsLng5bFuMNoQrgX3hteA 450w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAAIwDiN8i9scNoQrgX3hteA 768w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAITvIbGN8YqgNoQrgX3hteA 1080w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAvn6P-XSyMDINoQrgX3hteA 1280w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAvL1OBA2O20kNoQrgX3hteA 1600w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAsRjw-1SAlOUNoQrgX3hteA 1920w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAEmnvPXbKXOcNoQrgX3hteA 2560w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAOtlFA2vPR4oNoQrgX3hteA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"et stoppskilt på en stolpe\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwAWdLVLdw2U9QpNcxS91UXw 450w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwNovf71eBrr1QpNcxS91UXw 768w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwBnk1ykzb96dQpNcxS91UXw 1080w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwRH9JAnRkvvpQpNcxS91UXw 1280w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cw2UhZYgmkB-5QpNcxS91UXw 1600w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwpn40s5lQl7xQpNcxS91UXw 1920w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwkN2p6HdtxhxQpNcxS91UXw 2560w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cw2G9F8esj56BQpNcxS91UXw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwZVu6m1CPj047EEF-GVdFSQ 450w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwhWNKytXy0wA7EEF-GVdFSQ 768w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwDurxBaKLoXQ7EEF-GVdFSQ 1080w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwLFHrulgCWEM7EEF-GVdFSQ 1280w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwZcN0qh5KyHA7EEF-GVdFSQ 1600w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwv5MpUtR7vTQ7EEF-GVdFSQ 1920w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwe7EJra5sp2s7EEF-GVdFSQ 2560w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwPlsDJsyK8247EEF-GVdFSQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"en gruppe mennesker som går utenfor en bygning\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQR1RrRtwu-Fv7m2IA04ClFg 450w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ8paVOe0Ampz7m2IA04ClFg 768w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQG81vKCVPNZf7m2IA04ClFg 1080w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ6JWCAbtG3F37m2IA04ClFg 1280w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQw98g-UjCf8j7m2IA04ClFg 1600w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQwJsIcTU0Lrf7m2IA04ClFg 1920w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ4zmT9M8UgS37m2IA04ClFg 2560w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQXkcux16TGW77m2IA04ClFg 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQZqcuFjl4os0N_BZ2pL42FQ 450w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQGrsNY6RgsXUN_BZ2pL42FQ 768w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQpaG9Zs2UkVYN_BZ2pL42FQ 1080w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQReTVCYTPxfUN_BZ2pL42FQ 1280w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQVxrKgrMciEUN_BZ2pL42FQ 1600w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQptrXmT6AZ64N_BZ2pL42FQ 1920w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQV6y6RyZPHo0N_BZ2pL42FQ 2560w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQf644LHKof7UN_BZ2pL42FQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"En gate med folk som går på\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Amerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.</p></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p><strong>– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.</strong></p>\n<p>Når det gjelder franchisetakere mener Johansen at de opplever stor interesse.</p>\n<p>– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.</p>\n<div id=\"1.17677540.805f0f7c\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 fact-reference\"><!-- include: /serum/render?id=1.17677540&amp;size=10&amp;perspective=BRIEF&amp;alignment=CENTER&amp;variant=minimized&amp;parentSize=10 -->\n<aside class=\" fact widget brief skin-background-50 darkmode-skin-background-900 skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \"\nrole=\"complementary\"\ndata-id=\"1.17677540\"\nid=\"fact-1-17677540\"\naria-labelledby=\"fact-1-17677540_title\"\ndata-ec-id=\"pp:article:1.17677540\"\ndata-ec-name=\"Amerikanske fastfoodkjeder i Norge\"\ndata-ec-category=\"fact-minimized\">\n<h3 class=\"fact__title title\" id=\"fact-1-17677540_title\">Amerikanske fastfoodkjeder i Norge</h3>\n<button class=\"fact__expand\" data-k5a-pos=\"faktaboks\" data-factId=\"fact-1-17677540\">\n<div class=\"skin-background-100 skin-text-800 darkmode-skin-background-800 darkmode-skin-text-100\">\n<span class=\"show-more-button-text\"></span>\n</div>\n</button>\n<div class=\"fact__body text-body skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \" aria-hidden=\"true\">\n<ul>\n<li>Burger King (1988-)</li>\n<li>McDonald’s (1983-)</li>\n<li>Pizza Hut (1994-2000)</li>\n<li>Starbucks (2012-)</li>\n<li>Dominos Pizza (2014-)</li>\n<li>Subway (1998-)</li>\n</ul>\n</div>\n</aside>\n</div>\n<p>Altså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.</p>\n<p>– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.</p>\n<p>Men, det er viktig å huske på at markedet har endret seg fra den tid.</p>\n<h2>Nordmenn kjenner ikke merkevarene</h2>\n<p>Noe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.</p>\n<p><span class=\"note\" data-content=\"&lt;p>Grad av kjennskap og tillit til et merke.&lt;/p> \" data-term=\"Merkevarebevisstheten\">Merkevarebevisstheten</span> er rett å slett svakere her, ifølge Hars.</p>\n<div id=\"1.17677565.825a5da0\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17677565&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Selv+om+KFC%2C+McDonald%27s+og+Burger+King+kanskje+ikke+sliter+med+merkevare%2C+finnes+det+hundrevis+av+amerikanske+kjeder+som+vil+slite+med+dette.+&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWg_wdUZXkDtvHGp0j56VoLIg.jpg 80w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgNLQ9XI4SZJTGp0j56VoLIg.jpg 160w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgJkD4_A-oXprGp0j56VoLIg.jpg 350w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgvGkh7qpBvQbGp0j56VoLIg.jpg 450w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgSy3pXhmrbi_Gp0j56VoLIg.jpg 650w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgW3iJr1IHFLvGp0j56VoLIg.jpg 1000w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgeG3BBsQRPNnGp0j56VoLIg.jpg 1200w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgMdt0sjqBVpDGp0j56VoLIg.jpg 1600w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWge2tlB4veQLXGp0j56VoLIg.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en mann som spiser mat\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Selv om KFC, McDonald&#039;s og Burger King kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Altså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.</p>\n<p>Men er vi strengere når det gjelder fastfood?</p>\n<p>Både Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.</p>\n<p>Det er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.</p>\n<div id=\"1.17684874.4fb05c59\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17684874&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n  <pin-avstemning-v1 data-poll-id=\"1.17684874\" data-poll-url=\"https://pin-avstemning.nrk.no\">\n    <div class=\"pin-nrkno-poll__head\">\n      <h2 class=\"pin-nrkno-poll__question skin-border\">\n        Er du interessert i flere fastfoodresturanter i Norge? \n      </h2>\n    </div>\n    <div class=\"pin-nrkno-poll__body\">\n      <div class=\"pin-nrkno-poll__answers\">\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"1\">Ja</button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"2\">Nei</button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"3\">Har ingen formening</button>\n      \n      </div>\n      <button disabled class=\"pin-js-btn-answers pin-nrkno-poll__results-button\" type=\"button\">Vis resultat</button>\n      \n  <p class=\"pin-nrkno-poll__disclaimer\">\n    Denne avstemningen viser ikke hva befolkningen mener om spørsmålet.\n    Resultatet viser hva de som selv har valgt å stemme mener,\n    og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n  </p>\n\n    </div>\n  </pin-avstemning-v1>\n  <script type=\"\" src=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.js\" defer></script>\n  <link rel=\"stylesheet\" href=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.css\" />\n  </div>\n<h2>– Det blir for dyrt</h2>\n<p>Nysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.</p>\n<p><strong>– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:</strong></p>\n<p>– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.</p>\n<p>De tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.</p>\n<div id=\"1.17670127.240c9c45\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17670127&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17670127\"\n    ><figure 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768w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQwN3xhgRRHfIKWAXxkGMkoA 1080w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQYrrdCuW_xBcKWAXxkGMkoA 1280w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQ8XJSER0ulNgKWAXxkGMkoA 1600w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQVxfeCXezzaMKWAXxkGMkoA 1920w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQZ3my3gj1OPsKWAXxkGMkoA 2560w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQ0Igg9MS2bW8KWAXxkGMkoA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"et rom med flere skjermer\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVJalcBqMVJm0qg2BLbJsSw 450w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFALJ8_GPL_IFi0qg2BLbJsSw 768w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFA4D11ni5QTS-0qg2BLbJsSw 1080w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFA3O3BPckynbW0qg2BLbJsSw 1280w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVRnHDBZz4XK0qg2BLbJsSw 1600w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAc9gBvXPwkxi0qg2BLbJsSw 1920w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAra07SpGFInm0qg2BLbJsSw 2560w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAoLSNSUQHwIS0qg2BLbJsSw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFACR8ggsBrUpR31q7cfL50IA 450w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAe9lNmAkyYVt31q7cfL50IA 768w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAMUiEn6exdKt31q7cfL50IA 1080w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAjaFrG6qL3_F31q7cfL50IA 1280w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAakjsSelLIyx31q7cfL50IA 1600w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVrBERGApVGB31q7cfL50IA 1920w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAPj3VricPhg531q7cfL50IA 2560w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFALC7mqf4t5I531q7cfL50IA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"en person som holder en bolle med mat\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowMQmzdfcqyVeVNJEwYtPXzQ 450w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowdMSIkm1ji1eVNJEwYtPXzQ 768w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowQpo5iz6pd9OVNJEwYtPXzQ 1080w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoow5Gqb2_r3uDeVNJEwYtPXzQ 1280w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowh_pF7fGHa_yVNJEwYtPXzQ 1600w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowdBky7apvWIiVNJEwYtPXzQ 1920w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowuDrnqfdI75-VNJEwYtPXzQ 2560w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowRaLdQzOn-t6VNJEwYtPXzQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowMPlvgHjI-n9Km9PHgBVILQ 450w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowZLnFaVuggORKm9PHgBVILQ 768w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoow39UjqplCEcZKm9PHgBVILQ 1080w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowae8euYYIlP9Km9PHgBVILQ 1280w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowXwPj45FEOfVKm9PHgBVILQ 1600w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowQjrL6klwcmBKm9PHgBVILQ 1920w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowhV4iQnKVxg1Km9PHgBVILQ 2560w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowwvCCIb-PbqBKm9PHgBVILQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"En person som spiser en fritert kyllingbit\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Fritert kylling i stort monn på KFC.</p></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p>Når jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:</p>\n<ol>\n<li>Norge er et lite land med spredt bosetting.</li>\n<li>Dyr husleie.</li>\n<li>Norge står utenfor EU som gjør det vanskelig å importere mat.</li>\n<li>Dyrt å satse på norsk produksjon, da du må starte en helt egen <span class=\"note\" data-content=\"&lt;p>Hele prosessen fra r&amp;aring;vare til ferdig produkt.&lt;/p> \" data-term=\"verdikjede\">verdikjede</span> kun for Norge.</li>\n<li>Nordmenn går generelt lite på restaurant.</li>\n</ol>\n<div id=\"1.17677616.20d4b15f\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17677616&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Siden+s%C3%A5+mange+er+enige+om+samme+punkter%2C+virker+det+naturlig+%C3%A5+konkludere.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOg7ft3fXJY-aZUC8ux75b3PA.jpg 80w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgcW9-qbaeshxUC8ux75b3PA.jpg 160w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgw640SJTd_bpUC8ux75b3PA.jpg 350w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgDi1ai893uzxUC8ux75b3PA.jpg 450w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOg7nYN7iWrQsRUC8ux75b3PA.jpg 650w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgRk_q_xKkgElUC8ux75b3PA.jpg 1000w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgTh3kRmKr4YFUC8ux75b3PA.jpg 1200w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgh9LRaOTvKy5UC8ux75b3PA.jpg 1600w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgTTplEBSlR0FUC8ux75b3PA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en person som spiser en burger på KFC\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Siden så mange er enige om samme punkter, virker det naturlig å konkludere. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><em>Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. </em></p>\n<p>Etter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.</p>\n<p>Så neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.</p>\n<div id=\"1.17670188.523ba40c\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 video-reference\"><!-- include: /serum/render?id=1.17670188&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;caption=VIDEO%3A+N%C3%A5+%C3%A5pner+snart+den+amerikanske+hurtigmatkjeden+Taco+Bell+sin+f%C3%B8rste+filial+i+Sverige%2C+men+hva+med+Norge%3F&amp;variant=player&amp;parentSize=10 -->\n<figure class=\"image nrkno-embed-initialize video widget rich\" id=\"video-ce61737b-2fbc-4e58-a684-07da42ffcf03\"\nnrkno-embed-type=\"nrkno-embed-nrkno-player\"\ndata-video-id=\"ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-video-source=\"POTION\"\ndata-video-type=\"DEFAULT\"\ndata-ec-id=\"potion:ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-ec-name=\"VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\"\ndata-audio-as-video=\"false\"\ndata-player-mode=\"default\"\ndata-canonical-url=\"https://www.nrk.no/video/ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-autoplay=\"false\"\ndata-ps-id=\"ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-aspect-ratio=\"9x16\"\ndata-type=\"DEFAULT\"\ndata-lazy-autoplay=\"false\"\ndata-video-offset=\"0\"\n>\n<div class=\"media-player-container\">\n<div class=\"media-player\">\n<div class=\"media-player-poster\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswUEJSVK2NHtgPgvxsmPfF5w.jpg 80w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswvCW2u9J8s5wPgvxsmPfF5w.jpg 160w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHsw2sHKoiSdIi4PgvxsmPfF5w.jpg 350w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswpKKYNO66VkwPgvxsmPfF5w.jpg 450w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswY9YJ0kLTGAIPgvxsmPfF5w.jpg 650w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswdR0FFrInzb0PgvxsmPfF5w.jpg 1000w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswV0UCOX4MwScPgvxsmPfF5w.jpg 1200w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswXjIsvf7-dkYPgvxsmPfF5w.jpg 1600w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswazTpQYeX5B4PgvxsmPfF5w.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\" title=\"\"></div>\n<div class=\"media-player-poster__overlay\"></div>\n</div>\n<noscript>\n<div class=\"video-hud video-ready\">\n<div class=\"video-status video-unloaded\">\n</div>\n<div class=\"video-metadata\">\n<h3 class=\"video-title\">VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?</h3>\n<span class=\"video-message\">Du trenger javascript for å se video.</span>\n</div>\n</div>\n</noscript>\n</div>\n</div>\n<figcaption>\n<p>VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?</p>\n</figcaption>\n</figure>\n</div>\n<div id=\"1.17680530.edbb52e6\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17680530&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/hei-boksen/static//main-830d66c1ddba590f6aaa.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/hei-boksen/static//main-d4d659f4d1a0a86385d1.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><hei-boksen-v1\n      data-name=\"hei-boksen\"\n      data-self-id=\"1.17680530\"\n      data-preloaded-state='{\"email\":\"subhan.sohail.muhammad@nrk.no\",\"image\":{\"type\":\"image\",\"source\":{\"type\":\"polopoly\",\"id\":\"1.17680535\",\"aspect\":\"F11\",\"imageType\":\"photo\"},\"mediaInfo\":{\"mediaType\":\"image\",\"title\":\"en mann og en kvinne som smiler \",\"creators\":[\"Kristin Granbo\"],\"credit\":\"NRK\",\"category\":\"Foto\",\"aspectRatio\":\"1:1\",\"naturalDimensions\":{\"width\":320,\"height\":320},\"sources\":[{\"type\":\"image\\u002Fwebp\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002FKU9g1KZYITbjiHSU0bRFwgdgXuLnyJRJ8xUAH1foXv7A.webp\"]]},{\"type\":\"image\\u002Fjpeg\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002FKU9g1KZYITbjiHSU0bRFwgx32QIXSs91vFulUvj5qfFw.jpg\"]]}],\"creditText\":\"Kristin Granbo \\u002F NRK\"}},\"name\":\"Subhan Sohail Muhammad og Kristin Granbo\",\"role\":\"Journalist og Fotograf\",\"text\":\"\\u003Cp\\u003EVi vandrer gjennom G&oslash;teborg n&aring;, s&aring; hvis du har innspill, send dem inn.&nbsp;Vi lover &aring; ta en pause inne p&aring; KFC og&nbsp;lese dem!&nbsp;\\u003C\\u002Fp\\u003E\\n\",\"title\":\"Hei! \",\"buttonText\":\"Send oss en e-post\"}'\n    ><section class=\"dhhb__hei-boks--oVaci lp_heiboks\"><div class=\"dhhb__box--fec3k\"><h2 class=\"dhhb__title--M9t2c\">Hei! </h2><div class=\"dhhb__content--NJ39s\"><p>Vi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem! </p></div><div class=\"dhhb__byline--fqbW0\"><div class=\"dhhb__author--bJf0L\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/KU9g1KZYITbjiHSU0bRFwgdgXuLnyJRJ8xUAH1foXv7A.webp 320w\" sizes=\"35px\"/><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/KU9g1KZYITbjiHSU0bRFwgx32QIXSs91vFulUvj5qfFw.jpg 320w\" sizes=\"35px\"/><img class=\"dhhb__image--tpCMT\" alt=\"Subhan Sohail Muhammad og Kristin Granbo\" data-pin-nopin=\"true\" width=\"320\" height=\"320\" sizes=\"6rem\" loading=\"lazy\"/></picture><div class=\"dhhb__text--aiFdI\"><div class=\"dhhb__name--xgifF\">Subhan Sohail Muhammad og Kristin Granbo</div><div class=\"dhhb__role--B0EoP\">Journalist og Fotograf</div></div></div><a class=\"dhhb__cta--yNBg1 nrk-button\" href=\"mailto:subhan.sohail.muhammad@nrk.no\"><svg style=\"width:1.5em;height:1.5em\" focusable=\"false\" aria-hidden=\"true\"><use xlink:href=\"#nrk-some-email\"></use></svg><span>Send oss en e-post</span></a></div></div></section></hei-boksen-v1>\n  </div>\n</div>\n<div class=\"article-dateline article-footer container-widget-content cf\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T13:33:04+01:00\">\n13.12.2025, kl. 13.33\n</time></span>\n</div>\n</div>\n<!-- include: /serum/render?id=panorama.singleton.favorittmarkering&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO -->\n    <div class=\"min-side\" data-state-id=\"pjb2f6fey6\" data-static-host=\"https://static.nrk.no/publisering/min-side\"><link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/publisering/min-side/static/0-c2ddc9339a70fac9c76d.css\"\n    /><link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/publisering/min-side/static/saveButton-62d288e344506c232def.css\"\n    /><script crossorigin=\"anonymous\">\n        window['__clientConfig__pjb2f6fey6__'] = 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js-realtime\"\ndata-id=\"1.11745262\"\ndata-relation-perspective=\"BRIEF\"\ndata-relation-limit=\"3\">\n<header class=\"stream-header\">\n<h2 class=\"stream-title widget-title skin-border\">Kulturstrøm</h2>\n</header>\n<div id=\"festet\" class=\"nrkno-pin-teaser nrkno-pin-teaser--hidden skin-background-50 darkmode-skin-background-900\">\n<div class=\"nrkno-pin-teaser__delay-show\">\n<svg class=\"nrkno-pin-teaser__spinner\" style=\"width:1.5em;height:1.5em\" focusable=\"false\" aria-hidden=\"true\"><use xlink:href=\"#nrk-spinner\"></use></svg>\n</div>\n</div>\n<script>\n{\nif (location.search.indexOf('festet=') !== -1) {\nvar renderElement = document.querySelector('.nrkno-pin-teaser--hidden');\nif (renderElement) {\nrenderElement.classList.remove('nrkno-pin-teaser--hidden');\nrenderElement.classList.add('nrkno-pin-teaser--initializing');\nrequire([\n'type/stream/Serum.PinTeaser'\n], function(PinTeaser) {\nPinTeaser.pin(renderElement);\n});\n}\n}\n}\n</script>\n<ul class=\"stream-content stream-rich-content relations lp_stream\" aria-live=\"polite\">\n<li class=\"stream-item relation\"\nid=\"1.17691130.1.17691130\"\ndata-id=\"1.17691130\"\ndata-reference-id=\"1.11745262.1.17691130\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17691130&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17691130\"\ndata-timestamp=\"1765607689000\"\ndata-author-id=\"18.25047\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-13T07:34:49+01:00\"\ndata-timestamp=\"1765607689000\">\n<a href=\"https://www.nrk.no/nyheter/1.17691130\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">13. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">07:34</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13944975&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/film-og-serier-1.13944975\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13944975\">Film og serier</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Skuespiller Peter Greene er død</h2>\n<div class=\"bulletin-text-body\">\n<p>Skuespilleren Peter Greene (60) er død. Han ble funnet livløs i sin leilighet i New York fredag, opplyser hans manager til <a href=\"https://nypost.com/2025/12/12/us-news/peter-greene-pulp-fiction-and-the-mask-actor-found-dead-at-60-inside-his-nyc-apartment/\" ec-id=\"https://nypost.com/2025/12/12/us-news/peter-greene-pulp-fiction-and-the-mask-actor-found-dead-at-60-inside-his-nyc-apartment/\" ec-name=\"New York Post\">New York Post</a>.</p>\n<p>Greene var best kjent for sine ikoniske skurkeroller på 90-tallet, særlig som Zed i kultklassikeren «Pulp Fiction» og som Dorian Tyrell i «The Mask», hvor han spilte mot Jim Carrey. Han hadde også minneverdige roller i «The Usual Suspects» og «Training Day».</p>\n<p>Dødsårsaken er foreløpig ikke kjent.</p>\n</div>\n</div>\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n<li class=\"stream-item relation\"\nid=\"1.17691041.1.17691041\"\ndata-id=\"1.17691041\"\ndata-reference-id=\"1.11745262.1.17691041\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17691041&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17691041\"\ndata-timestamp=\"1765575385000\"\ndata-author-id=\"18.2714\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-12T22:36:25+01:00\"\ndata-timestamp=\"1765575385000\">\n<a href=\"https://www.nrk.no/nyheter/1.17691041\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">12. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">22:36</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13938316&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/litteratur-1.13938316\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13938316\">Litteratur</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Nesbø varsler ny bok om Harry Hole</h2>\n<div class=\"bulletin-text-body\">\n<p>I 2026 kommer det en ny krimbok i Harry Hole-serien for første gang på fire år, avslører forfatter Jo Nesbø.</p>\n<p>Det skjer samme år som premieren på TV-serien «Jo Nesbøs Harry Hole» på Netflix, der Tobias Santelmann spiller hovedrollen.</p>\n<p>– Jeg holder faktisk på med en ny Harry Hole-roman som etter planen skal ut i 2026, sa forfatter Jo Nesbø til <a href=\"https://www.vg.no/rampelys/i/wrE9EL/jo-nesboe-avsloerer-ny-harry-hole-bok-i-2026\" ec-id=\"https://www.vg.no/rampelys/i/wrE9EL/jo-nesboe-avsloerer-ny-harry-hole-bok-i-2026\" ec-name=\"VG\">VG</a> tidligere denne uka.</p>\n<p>Nesbø har nå solgt over 60 millioner bøker og er oversatt til 51 språk.</p>\n<p>(NTB)</p>\n</div>\n</div>\n<!-- include: /serum/render?id=1.17691060&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=bulletin-attachment --><!-- START: /templates/image/image-brief.jsp -->\n<figure class=\"image widget brief bulletin-attachment\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA9Nqs4U-J4P6jhF_yKBHX2w.jpg 80w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAcgbbvdgSx2GjhF_yKBHX2w.jpg 160w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAR-LO5TvcYdijhF_yKBHX2w.jpg 350w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAaYLxogiGWF2jhF_yKBHX2w.jpg 450w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAT-pcr_g6XIajhF_yKBHX2w.jpg 650w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAUqh4qIS-As6jhF_yKBHX2w.jpg 1000w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA7V3qDyCRHi2jhF_yKBHX2w.jpg 1200w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA_BEIPIkso3ijhF_yKBHX2w.jpg 1600w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAAA2lRLYrtRijhF_yKBHX2w.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Forfatteren Jo Nesbø varsler ny bok om Harry Hole\" title=\"Foto: Ole Berg-Rusten / NTB\"></div>\n<figcaption>\n<small>Foto: Ole Berg-Rusten / NTB</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-brief.jsp -->\n\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n<li class=\"stream-item relation\"\nid=\"1.17688950.1.17688950\"\ndata-id=\"1.17688950\"\ndata-reference-id=\"1.11745262.1.17688950\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17688950&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17688950\"\ndata-timestamp=\"1765461379000\"\ndata-author-id=\"18.27744\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-11T14:56:19+01:00\"\ndata-timestamp=\"1765461379000\">\n<a href=\"https://www.nrk.no/nyheter/1.17688950\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">11. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">14:56</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13944975&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/film-og-serier-1.13944975\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13944975\">Film og serier</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Gamle stjerner tilbake i den nye «Hunger Games»-filmen</h2>\n<div class=\"bulletin-text-body\">\n<p>Nå er det offisielt bekreftet: Både Jennifer Lawrence og Josh Hutcherson vil dukke opp i den nye «Hunger Games»-filmen.</p>\n<p>Det melder <a href=\"https://variety.com/2025/film/news/jennifer-lawrence-josh-hutcherson-hunger-games-prequel-sunrise-on-the-reaping-1236606026/\" ec-id=\"https://variety.com/2025/film/news/jennifer-lawrence-josh-hutcherson-hunger-games-prequel-sunrise-on-the-reaping-1236606026/\" ec-name=\"Variety\">Variety </a>om «The Hunger Games: Sunrise on the Reaping», som forventes å ha kinopremiere i november neste år.</p>\n<p>Den nye «Hunger Games»-filmen foregår i Panem, samme morgen som de 50. lekene skal finne sted – og 24 år før begivenhetene i den første filmatiseringen av bøkene til Suzanne Collins.</p>\n<p>Og både Lawrence og Hutcherson blir å se tilbake i rollene som Katniss Everdeen og Peeta Mellark.</p>\n<p>Nettstedet skriver at det fortsatt er uklart hvor stor plass de to vil få i den nye filmen, men det antas at de vil medvirke i en sekvens som peker fremover i tid.</p>\n<p>(NTB)</p>\n</div>\n</div>\n<!-- include: /serum/render?id=1.17689104&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=bulletin-attachment --><!-- START: /templates/image/image-brief.jsp -->\n<figure class=\"image widget brief bulletin-attachment\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwHJFt9Dzz_9VOdmONDfRu6A.jpg 80w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwpYnr_gcAg2NOdmONDfRu6A.jpg 160w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkw83j42eY8BLVOdmONDfRu6A.jpg 350w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwjev24tmAZaZOdmONDfRu6A.jpg 450w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwk2Tf6htTLrtOdmONDfRu6A.jpg 650w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwM327sce_NQlOdmONDfRu6A.jpg 1000w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwwH3QPX1lXolOdmONDfRu6A.jpg 1200w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkw3_Yk4uoQ-x5OdmONDfRu6A.jpg 1600w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwk9vk-r0tjQJOdmONDfRu6A.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"APTOPIX LA Premiere of &quot;The Hunger Games: Mockingjay - Part 2&quot; - Liam Hemsworth, Jennifer Lawrence, Josh Hutcherson\" title=\"Foto: Jordan Strauss / Invision / AP / NTB\"></div>\n<figcaption>\n<small>Foto: Jordan Strauss / Invision / AP / NTB</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-brief.jsp -->\n\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n</ul>\n<footer class=\"stream-footer nrk-pagination \">\n<button class=\"stream-pagination-button nrk-button\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</footer>\n</div>\n<script>\nrequire([\n'inline!standard:realtime:common/module/realtime/Serum.RealtimeUpdater',\n'inline!standard:realtime:type/stream/Serum.RealtimeStream',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeStream, $) {\n$('.stream.js-realtime').each(function() {\nvar $target = $(this);\n$target.removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($target);\nnew RealtimeStream($target);\n});\n});\n</script>\n</div><div class=\"g33 col fr s6 sl9 sl12 sl18 flow-reference\"><!-- include: /serum/render?id=1.14654834&amp;secondary=1.17665291&amp;size=6&amp;perspective=RICH&amp;alignment=RIGHT&amp;scope=ARTICLE&amp;head=Anbefalinger&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=3&amp;arrangement.repetition=PATTERN&amp;arrangement.view%5B0%5D.perspective=BRIEF&amp;arrangement.view%5B0%5D.size=6&amp;arrangement.view%5B0%5D.alignment=RIGHT&amp;paged=SIMPLE -->\n<div class=\"flow widget rich container-widget js-initialize flow-paged cf\"\ndata-id=\"1.14654834\"\ndata-relation-limit=\"3\">\n<div class=\"container-widget-content\">\n<h3 class=\"widget-title skin-border\"><span>Anbefalinger</span></h3>\n</div>\n<div class=\"cf flow-content container-widget lp_flow relations\"\ndata-ec-list=\"pp:article:1.14654834\"\ndata-ec-name=\"nrkno_flow\"\n><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17668186\"\ndata-reference-id=\"1.14654834.body281\"\n><!-- include: /serum/render?id=1.17668186&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\"\nhref=\"https://www.nrk.no/anmeldelser/anbefaling_-15-av-arets-beste-barneboker-1.17668186\"\ndata-id=\"1.17668186\"\ndata-ec-id=\"pp:article:1.17668186\"\ndata-ec-name=\"Disse bøkene bør du gi barna til jul\">\n<!-- include: /serum/render?id=1.17668543&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gP8lv0R5zGABy3ZaZy84TpA.jpg 80w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gQAProUmJD_Jy3ZaZy84TpA.jpg 160w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8g0oDJo2tYeUJy3ZaZy84TpA.jpg 350w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gH7-T8Wvu-eBy3ZaZy84TpA.jpg 450w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8g-9IHfhTJe6Fy3ZaZy84TpA.jpg 650w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8giKErvlPxvqxy3ZaZy84TpA.jpg 1000w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gGBdtPB9CUPBy3ZaZy84TpA.jpg 1200w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gzSMCtdSr_ypy3ZaZy84TpA.jpg 1600w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gNA4RreibTWVy3ZaZy84TpA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en samling av barnebøker\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Disse bøkene bør du gi barna til jul</h2>\n<p class=\"plug-preamble\">ANBEFALING: 15 av årets beste barnebøker</p>\n<span class=\"plug-metadata plug-byline\">Av Anne Cathrine Straume</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17677440\"\ndata-reference-id=\"1.14654834.body282\"\n><!-- include: /serum/render?id=1.17677440&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\"\nhref=\"https://www.nrk.no/p3/best-akkurat-naa/best-akkurat-na-5.-desember_-ny-musikk-fra-anna-of-the-north-og-oskar-med-k-1.17677440\"\ndata-id=\"1.17677440\"\ndata-ec-id=\"pp:article:1.17677440\"\ndata-ec-name=\"– Perfekt låt å høre på vei hjem fra et kjedelig julebord\">\n<!-- include: /serum/render?id=1.17679517&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQpFuWCsjUABrxVelDuSnuCw.jpg 80w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQs9RXAkGPghrxVelDuSnuCw.jpg 160w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQScJixwirb1PxVelDuSnuCw.jpg 350w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQR9yP1rQOksrxVelDuSnuCw.jpg 450w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQB3MFqoOc-BzxVelDuSnuCw.jpg 650w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQKKXtMe-g8PHxVelDuSnuCw.jpg 1000w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQ-JbWWSf2kBPxVelDuSnuCw.jpg 1200w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQiQLR2GxpfM_xVelDuSnuCw.jpg 1600w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQLmSdsFd1fCzxVelDuSnuCw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Anna of The North går bortover en vannkant med en lang hengende skinnjakke\" title=\"Foto: Ryan Razon / promo\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">– Perfekt låt å høre på vei hjem fra et kjedelig julebord</h2>\n<p class=\"plug-preamble\">Best akkurat nå 5. desember: ny musikk fra Anna of the north og Oskar med K</p>\n<span class=\"plug-metadata plug-byline\"></span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17601360\"\ndata-reference-id=\"1.14654834.body280\"\n><!-- include: /serum/render?id=1.17601360&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous 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aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/informasjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/kontakt/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/lisens/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/publikum/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/deltaker/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/stilling/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/presse/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Kontakt</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/informasjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/kontakt/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/lisens/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/publikum/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/deltaker/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/stilling/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/presse/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Hjelp<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/informasjonskapsler/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Hjelp</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 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   "source_updated_at" : "2025-12-13 12:33:04",
   "summary" : "Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?",
   "tags" : null,
   "title" : "Fastfoodkjedene satser på Sverige og dropper Norge",
   "twitter_title" : "Norge blir for dyre for billigkjedene",
   "version" : 2
}

{
   "article_id" : 33342,
   "author" : "Subhan Sohail Muhammad",
   "category" : "",
   "change_type" : "new",
   "content" : "## De «hellige» tollavgiftene\n\n#### Sven Hars\n\n## Vårt lille land\n\n## Synes Norge kunne vært bedre\n\n## «Mac'ern»\n\n#### Kristina Johansen\n\n### Amerikanske fastfoodkjeder i Norge\n\n## Nordmenn kjenner ikke merkevarene\n\n## Er du interessert i flere fastfoodresturanter i Norge?\n\n## – Det blir for dyrt\n\n### VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\n\n## Hei!\n\nHver gang jeg krysser grensen undrer jeg på noe.\n\nHvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.\n\nKFC har mange avdelinger i både Sverige og Danmark, men absolutt ingen i Norge.\n\n**Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? **\n\nEr det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?\n\nSelv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.\n\nFor å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.\n\nDe forklarer til NRK at råvarer som kjøtt og meierivarer har høyere tollsatser i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.\n\nTollavgiftene er satt for å beskytte norsk produksjon og lokale bønder.\n\nKjedene kan altså stå ovenfor et valg:\n\n**Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.**\n\n– For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i Norges Franchiseforening.\n\nStyreleder i Norsk Franchiseforening\n\nDe fleste fastfoodrestauranter drives og utvikles gjennom franchise. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.\n\nEtableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.\n\n– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.\n\nPå gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm.\n\nEn annen faktor som spiller inn er tilgangen til franchisetakere.\n\n**– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. **\n\nVidere deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.\n\nSigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.\n\nStudenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.\n\n– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.\n\nHan forteller at han besøker fastfood mest for kaffen.\n\n*– Synes du at det mangler noe? *\n\n– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.\n\nFor å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.\n\nPresseansvarlig i McDonald's Norge\n\nHun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.\n\nAmerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.\n\n**– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.**\n\nNår det gjelder franchisetakere mener Johansen at de opplever stor interesse.\n\n– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.\n\nAltså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.\n\n– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.\n\nMen, det er viktig å huske på at markedet har endret seg fra den tid.\n\nNoe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.\n\nMerkevarebevisstheten er rett å slett svakere her, ifølge Hars.\n\nSelv om KFC, McDonald's og Burger kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette.\n\nAltså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.\n\nMen er vi strengere når det gjelder fastfood?\n\nBåde Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.\n\nDet er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.\n\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n\nNysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.\n\n**– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:**\n\n– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.\n\nDe tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.\n\nFritert kylling i stort monn på KFC.\n\nNår jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:\n\nSiden så mange er enige om samme punkter, virker det naturlig å konkludere.\n\n*Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. *\n\nEtter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.\n\nSå neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.\n\nVIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\n\nVi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem!\n\n- Sven HarsStyreleder i Norsk Franchiseforening\n\n- Kristina JohansenPresseansvarlig i McDonald's Norge\n\n- Burger King (1988-)\n- McDonald’s (1983-)\n- Pizza Hut (1994-2000)\n- Starbucks (2012-)\n- Dominos Pizza (2014-)\n- Subway (1998-)\n\n1. Norge er et lite land med spredt bosetting.\n2. Dyr husleie.\n3. Norge står utenfor EU som gjør det vanskelig å importere mat.\n4. Dyrt å satse på norsk produksjon, da du må starte en helt egen verdikjede kun for Norge.\n5. Nordmenn går generelt lite på restaurant.",
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   "metadata" : "{\"schema\":{\"microdata\":{\"contentUrl\":\"https://gfx.nrk.no/lexfGPYrdjPfuaySbkf7rwSqU-Jd7YMksqr9ZKkn3uFw\",\"name\":\" Joakim Reigstad \",\"thumbnailUrl\":\"https://gfx.nrk.no/lexfGPYrdjPfuaySbkf7rwf_iBiQmBhk0tq2xR5z0zEQ\",\"jobTitle\":\"\\n          Norden-korrespondent\\n        \"}},\"twitter\":{\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"site\":\"@NRKno\",\"image\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"card\":\"summary\",\"title\":\"Norge blir for dyre for billigkjedene\"},\"meta\":{\"msapplication-navbutton-color\":\"#eef5ff\",\"apple-mobile-web-app-status-bar-style\":\"#eef5ff\",\"robots\":\"index,follow\",\"p:domain_verify\":\"ec4318a079405ca7cd9055634d626a64\",\"theme-color\":\"#eef5ff\",\"author\":\"Subhan Sohail Muhammad\",\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"msapplication-tap-highlight\":\"no\",\"viewport\":\"width=device-width,initial-scale=1.0\",\"Generator\":\"Panorama\",\"dc.date.issued\":\"2025-12-13\",\"Revisit-after\":\"1 Days\"},\"title\":\"Norge blir for dyre for billigkjedene\",\"source_updated_at\":\"2025-12-13 11:42:19\",\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\",\"content\":\"## De «hellige» tollavgiftene\\n\\n#### Sven Hars\\n\\n## Vårt lille land\\n\\n## Synes Norge kunne vært bedre\\n\\n## «Mac'ern»\\n\\n#### Kristina Johansen\\n\\n### Amerikanske fastfoodkjeder i Norge\\n\\n## Nordmenn kjenner ikke merkevarene\\n\\n## Er du interessert i flere fastfoodresturanter i Norge?\\n\\n## – Det blir for dyrt\\n\\n### VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\\n\\n## Hei!\\n\\nHver gang jeg krysser grensen undrer jeg på noe.\\n\\nHvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.\\n\\nKFC har mange avdelinger i både Sverige og Danmark, men absolutt ingen i Norge.\\n\\n**Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? **\\n\\nEr det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?\\n\\nSelv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.\\n\\nFor å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.\\n\\nDe forklarer til NRK at råvarer som kjøtt og meierivarer har høyere tollsatser i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.\\n\\nTollavgiftene er satt for å beskytte norsk produksjon og lokale bønder.\\n\\nKjedene kan altså stå ovenfor et valg:\\n\\n**Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.**\\n\\n– For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i Norges Franchiseforening.\\n\\nStyreleder i Norsk Franchiseforening\\n\\nDe fleste fastfoodrestauranter drives og utvikles gjennom franchise. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.\\n\\nEtableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.\\n\\n– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.\\n\\nPå gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm.\\n\\nEn annen faktor som spiller inn er tilgangen til franchisetakere.\\n\\n**– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. **\\n\\nVidere deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.\\n\\nSigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.\\n\\nStudenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.\\n\\n– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.\\n\\nHan forteller at han besøker fastfood mest for kaffen.\\n\\n*– Synes du at det mangler noe? *\\n\\n– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.\\n\\nFor å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.\\n\\nPresseansvarlig i McDonald's Norge\\n\\nHun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.\\n\\nAmerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.\\n\\n**– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.**\\n\\nNår det gjelder franchisetakere mener Johansen at de opplever stor interesse.\\n\\n– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.\\n\\nAltså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.\\n\\n– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.\\n\\nMen, det er viktig å huske på at markedet har endret seg fra den tid.\\n\\nNoe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.\\n\\nMerkevarebevisstheten er rett å slett svakere her, ifølge Hars.\\n\\nSelv om KFC, McDonald's og Burger kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette.\\n\\nAltså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.\\n\\nMen er vi strengere når det gjelder fastfood?\\n\\nBåde Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.\\n\\nDet er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.\\n\\nDenne avstemningen viser ikke hva befolkningen mener om spørsmålet. Resultatet viser hva de som selv har valgt å stemme mener, og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\\n\\nNysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.\\n\\n**– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:**\\n\\n– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.\\n\\nDe tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.\\n\\nFritert kylling i stort monn på KFC.\\n\\nNår jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:\\n\\nSiden så mange er enige om samme punkter, virker det naturlig å konkludere.\\n\\n*Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. *\\n\\nEtter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.\\n\\nSå neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.\\n\\nVIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\\n\\nVi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem!\\n\\n- Sven HarsStyreleder i Norsk Franchiseforening\\n\\n- Kristina JohansenPresseansvarlig i McDonald's Norge\\n\\n- Burger King (1988-)\\n- McDonald’s (1983-)\\n- Pizza Hut (1994-2000)\\n- Starbucks (2012-)\\n- Dominos Pizza (2014-)\\n- Subway (1998-)\\n\\n1. Norge er et lite land med spredt bosetting.\\n2. Dyr husleie.\\n3. Norge står utenfor EU som gjør det vanskelig å importere mat.\\n4. Dyrt å satse på norsk produksjon, da du må starte en helt egen verdikjede kun for Norge.\\n5. Nordmenn går generelt lite på restaurant.\",\"is_paywalled\":0,\"keywords\":[],\"raw_feed_item\":\"<item>\\r\\n      <title>Fastfoodkjedene satser på Sverige og dropper Norge</title>\\r\\n      <link>https://www.nrk.no/kultur/norge-blir-for-dyre-for-billigkjedene-1.17665291</link>\\r\\n      <description>Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?</description>\\r\\n      <pubDate>Sat, 13 Dec 2025 11:25:26 GMT</pubDate>\\r\\n      <guid isPermaLink=\\\"false\\\">1.17665291</guid>\\r\\n      <dc:creator>Subhan Sohail Muhammad</dc:creator>\\r\\n      <dc:date>2025-12-13T11:25:26Z</dc:date>\\r\\n      <media:content medium=\\\"image\\\" type=\\\"image/jpeg\\\" url=\\\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxSYnGgtuhUsxQ.jpg\\\">\\r\\n        <media:credit role=\\\"photographer\\\" scheme=\\\"urn:ebu\\\">Kristin Granbo/NRK</media:credit>\\r\\n        <media:title>En person som spiser KFC</media:title>\\r\\n      </media:content>\\r\\n    </item>\",\"published_at\":\"2025-12-13 11:25:26\",\"image_url\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"og\":{\"site_name\":\"NRK\",\"url\":\"https://www.nrk.no/kultur/norge-blir-for-dyre-for-billigkjedene-1.17665291\",\"type\":\"article\",\"image:secure_url\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"title\":\"Norge blir for dyre for billigkjedene\",\"image\":\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8ACfur3WbwOxQyjHqPvRt9bw.jpg\",\"description\":\"Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?\"},\"author\":\"Subhan Sohail Muhammad\"}",
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class=\"nrkno-header__nav order-3 bg-inherit w-full z-[2] flex lt-tablet:hidden tablet:inline tablet:static tablet:align-top lt-tablet:flex-col lt-tablet:absolute lt-tablet:top-[100%]\" data-ec-list=\"nrkno-meny\" data-ec-name=\"nrkno-header\"><div class=\"nrkno-header__nav-inner-wrapper bg-core-blue-900 text-core-blue-50 text-[0.9rem] h-10 leading-10 overflow-x-auto text-center tablet:absolute tablet:left-0 tablet:top-0 tablet:w-full\"><ul role=\"list\" class=\"nrkno-header__apps-list flex min-w-[20rem] py-0 justify-around list-none items-center tablet:max-w-[40rem] m-auto tablet:!m-auto\"><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://tv.nrk.no/\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://tv.nrk.no/\" data-ec-name=\"NRK TV\" data-ec-variant=\"N/A\">NRK TV</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://radio.nrk.no/\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://radio.nrk.no/\" data-ec-name=\"NRK Radio\" data-ec-variant=\"N/A\">NRK Radio</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://nrksuper.no\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://nrksuper.no\" data-ec-name=\"NRK Super\" data-ec-variant=\"N/A\">NRK Super</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a href=\"https://p3.no\" class=\"nrkno-header__apps-link block font-extralight no-underline text-current min-w-[44px] tablet:px-4 hover:underline 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class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\">Sport</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/kultur/\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\">Kultur</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/video/humor/\" data-ec-id=\"https://www.nrk.no/video/humor/\" data-ec-name=\"Humor\" data-ec-variant=\"N/A\">Humor</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link rounded-[3px] text-current inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" href=\"/distrikt/\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\">Distrikt</a></li></ul><button class=\"nrkno-header__mega-menu-expand-button tablet:inline-flex lt-tablet:hidden font-600 text-current cursor-pointer leading-normal ml-1 py-[0.375rem] px-[0.75rem] align-baseline hover:opacity-70 transition-all\" aria-expanded=\"false\" aria-controls=\"nrkno-header__mega\" id=\"nrkno-header-megamenu-btn\">Mer<span class=\"text-[0.6rem] ml-1.5 self-center\"><svg viewBox=\"0 0 24 24\" class=\"transform fill-current pointer-events-none align-middle\" width=\"1.500em\" height=\"1.500em\" aria-hidden=\"true\" focusable=\"false\"><path fill=\"currentColor\" d=\"M4 10.88l8 5.6 8-5.6V9l-8 5.6L4 9v1.88z\"></path></svg><span></span></span></button><div class=\"nrkno-header__mega-menu dark:bg-core-blue-900 dark:text-core-blue-50 animate-nrk-header-fade tablet:shadow-sm leading-normal overflow-hidden tablet:absolute left-0 w-full z-2 order-2 bg-white text-core-blue-950 dark:bg-core-blue-950 tablet:hidden lt-tablet:block\" id=\"nrkno-header__mega\" aria-labelledby=\"nrkno-header-megamenu-btn\"><div class=\"nrkno-header__mega-menu-outer-wrapper bg-inherit clear-both text-inherit [display:table] m-auto max-w-[1190px] w-full px-4 tablet:px-5\"><div class=\"nrkno-header__mega-menu-inner-wrapper lt-tablet:inline tablet:flex tablet:-ml-5\"><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/nyheter/\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\">Nyheter</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyheter/\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyhetssenter\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyhetssenter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/norge/\" data-ec-id=\"pp:2.7008\" data-ec-name=\"Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Norge</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/urix/\" data-ec-id=\"pp:2.7029\" data-ec-name=\"Urix\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Urix</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/debatten/\" data-ec-id=\"pp:2.7880\" data-ec-name=\"Debatten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Debatten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kultur/\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Kultur</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyttig/\" data-ec-id=\"pp:2.7017\" data-ec-name=\"Nyttig\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nyttig</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/viten/\" data-ec-id=\"pp:2.7016\" data-ec-name=\"Viten\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Viten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/dokumentar/\" data-ec-id=\"pp:2.6837\" data-ec-name=\"Dokumentar\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Dokumentar</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ytring/\" data-ec-id=\"pp:2.6831\" data-ec-name=\"Ytring\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ytring</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sapmi/\" data-ec-id=\"pp:2.7375\" data-ec-name=\"NRK Sápmi\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Sápmi</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/kvensk/\" data-ec-id=\"pp:2.7427\" data-ec-name=\"NRK Kvensk\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Kvensk</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\">Sport</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sportsnyheter\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sportsnyheter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://resultater.nrk.no/\" data-ec-id=\"pp:2.7128\" data-ec-name=\"Livesport\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Livesport</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sport/sendeplan/\" data-ec-id=\"pp:2.6851\" data-ec-name=\"Sendeplan\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Sendeplan</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"/spill/\" data-ec-id=\"pp:2.8030\" data-ec-name=\"Spill\" data-ec-variant=\"N/A\">Spill</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/emne/quiz-1.13834273\" data-ec-id=\"pp:1.13834273\" data-ec-name=\"Quiz\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Quiz</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/former-1.17105310\" data-ec-id=\"pp:1.17105310\" data-ec-name=\"Former (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Former</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tvers-1.17073958\" data-ec-id=\"pp:1.17073958\" data-ec-name=\"Tvers (minispill)\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Tvers</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\"><a class=\"decoration-none! border-b-none! mt-0 color-body!\" href=\"/distrikt/\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\">Distrikt</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/sorlandet/\" data-ec-id=\"pp:2.6950\" data-ec-name=\"Agder\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Agder</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Akershus\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Akershus</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/buskerud/\" data-ec-id=\"pp:2.6974\" data-ec-name=\"Buskerud\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Buskerud</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Finnmark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Finnmark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/innlandet/\" data-ec-id=\"pp:2.6944\" data-ec-name=\"Innlandet\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Innlandet</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/mr/\" data-ec-id=\"pp:2.6946\" data-ec-name=\"M&amp;oslash;re og Romsdal\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Møre og Romsdal</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nordland/\" data-ec-id=\"pp:2.6947\" data-ec-name=\"Nordland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Nordland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/stor-oslo/\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Oslo\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Oslo</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/rogaland/\" data-ec-id=\"pp:2.6948\" data-ec-name=\"Rogaland\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Rogaland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/vestfoldogtelemark/\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Telemark\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Telemark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/tromsogfinnmark/\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Troms\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Troms</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/trondelag/\" data-ec-id=\"pp:2.6943\" data-ec-name=\"Tr&amp;oslash;ndelag\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 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color-body!\">Vestland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/ostfold/\" data-ec-id=\"pp:2.6953\" data-ec-name=\"&amp;Oslash;stfold\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Østfold</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0 color-body!\">Temasider</h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle 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data-ec-name=\"NRK Skole\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRK Skole</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://www.nrkbeta.no/\" data-ec-id=\"https://www.nrkbeta.no\" data-ec-name=\"NRKbeta\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">NRKbeta</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/nyinorge/\" data-ec-id=\"https://www.nrk.no/nyinorge/\" data-ec-name=\"Ny i Norge\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Ny i Norge</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12 color-body!\"><a class=\"decoration-none! border-b-none! !mt-12 color-body!\" href=\"https://www.nrk.no/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Info\" data-ec-variant=\"N/A\">Info</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://hjelp.nrk.no/\" data-ec-id=\"https://hjelp.nrk.no\" data-ec-name=\"Hjelp\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Hjelp</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"/informasjon/\" data-ec-id=\"pp:2.7002\" data-ec-name=\"Informasjon\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Informasjon</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/baerekraft\" data-ec-id=\"https://info.nrk.no/baerekraft\" data-ec-name=\"Bærekraft\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Bærekraft</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a href=\"https://info.nrk.no/karriere/\" data-ec-id=\"https://info.nrk.no/karriere\" data-ec-name=\"Karriere\" data-ec-variant=\"N/A\" class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 dark:hover:animate-nrk-header-link-hover-dark hover:animate-nrk-header-link-hover color-body!\">Karriere</a></li></ul></div></div></div></div></nav></header></div></nrkno-header>\n      <script>\n        const headerEl = document.querySelector('nrkno-header');\n        const url = new URL(window.location.href);\n        let match = url.pathname.match(/(\\d+\\.\\d+)$/);\n        let pageId = null;\n        let urlHasPPid = true;\n\n        if (match) {\n          pageId = match[1];\n        } else {\n          for (const value of url.searchParams.values()) 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Hva holder kjedene unna Norge?</p>\n</div>\n</header>\n<div class=\"g70 col fl s12 sl18 sg6 sg9 article-lead-media \">\n<!-- include: /serum/render?id=1.17665653&amp;size=12&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Kjedene+st%C3%A5r+nemlig+overfor+et+stort+valg.+&amp;type=image&amp;aspect=F11 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw\" srcset=\"https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AXjlwRsBUYp4KV50ucn817g.jpg 80w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8A7cClggncWgoKV50ucn817g.jpg 160w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AngaXnmNCYSMKV50ucn817g.jpg 350w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8A4Z4U_KhTQTkKV50ucn817g.jpg 450w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AWjVIzFlOcXsKV50ucn817g.jpg 650w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AMBngFZi7oLAKV50ucn817g.jpg 1000w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8Aij_K1_9paOkKV50ucn817g.jpg 1200w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AqvCSn-CAdSUKV50ucn817g.jpg 1600w, https://gfx.nrk.no/QSsjYheHkf9fdjxOkzOH8AI3NzQMr0-DgKV50ucn817g.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En person som spiser KFC\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Kjedene står nemlig overfor et stort valg. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n\n</div>\n<div class=\"article-header-sidebar g22 col fl s4 sl6 sl9 sl12 sl18\" role=\"contentinfo\">\n<div class=\"container-widget-content authors authors--expandable\">\n<!-- include: /serum/render?id=18.27990&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Journalist --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.17620473&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" srcset=\"https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA5-qoXoBIF9rarH9qFJTW8Q.jpg 80w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAc0YbCZQQrNHarH9qFJTW8Q.jpg 160w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA-yPNvZkdD-3arH9qFJTW8Q.jpg 350w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAefzR8tr18cbarH9qFJTW8Q.jpg 450w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAWU7SQtSJBHvarH9qFJTW8Q.jpg 650w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAqyY1inwDyCvarH9qFJTW8Q.jpg 1000w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lAaY4GFl0wOhXarH9qFJTW8Q.jpg 1200w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lANYnS60XhSlLarH9qFJTW8Q.jpg 1600w, https://gfx.nrk.no/OYsb0ilMYOTa6cZf5sZ-lA6Vw0OnAMnLParH9qFJTW8Q.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"\" title=\"Foto: Subhan Sohail Muhammad / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/subhan-sohail-muhammad-18.27990\" title=\"Gå til personens side\">\nSubhan Sohail Muhammad\n<span class=\"sr-only\">\n<span> – Journalist</span>\n</span>\n</a>\n<span class=\"author__role\" aria-hidden=\"true\">Journalist</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n<!-- include: /serum/render?id=18.9287&amp;size=18&amp;perspective=BRIEF&amp;alignment=AUTO&amp;role=Fotograf --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.15937566&amp;size=1&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=F11&amp;title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" srcset=\"https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgngvx77ZA3JZD_JQxi0pgdQ.jpg 80w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgr0LmLbLeXVJD_JQxi0pgdQ.jpg 160w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdglo6dpjgnD9BD_JQxi0pgdQ.jpg 350w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgtsX__PeJp9pD_JQxi0pgdQ.jpg 450w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgfxQOS-HL7_5D_JQxi0pgdQ.jpg 650w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgx7xNoL7SRR5D_JQxi0pgdQ.jpg 1000w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgJBCgLHuwiftD_JQxi0pgdQ.jpg 1200w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgOy9DU5US40lD_JQxi0pgdQ.jpg 1600w, https://gfx.nrk.no/YyTGIMMT-YtYlSsq6gQEdgpJ6_wTzfV3FD_JQxi0pgdQ.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/kristin-granbo-18.9287\" title=\"Gå til personens side\">\nKristin Granbo\n<span class=\"sr-only\">\n<span> – Fotograf</span>\n</span>\n</a>\n<span class=\"author__role\" aria-hidden=\"true\">Fotograf</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n</div>\n<div class=\"article-dateline article-dateline-header container-widget-content\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T12:42:19+01:00\">\n13.12.2025, kl. 12.42\n</time></span>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"favorite-button-placeholder__metadata\"></div>\n<div class=\"container-widget-content\">\n<aside class=\"article-metadata--mobile\">\n<div class=\"article-dateline article-dateline--mobile\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T12:42:19+01:00\">\n13.12.2025, kl. 12.42\n</time></span>\n</div>\n</aside>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"container-widget-content favorite-button-placeholder__sidebar\"></div>\n</div>\n<div class=\"g55 col fl s10 sl12 sl18 sg6 sg9\">\n<div data-main-content data-ec-list=\"article_body\" data-ec-name=\"brødtekst\"\nclass=\"article-body lp_articlebody text-body text-body-sans-serif container-widget-content nostack cf\">\n<p class=\"article-body--updating\"\ndata-is-updating-article=\"false\"\ndata-updating-text=\"Saken oppdateres.\"\ndata-last-updated=\"1765626139000\"></p>\n<p>Hver gang jeg krysser grensen undrer jeg på noe.</p>\n<p>Hvorfor er det så mange KFC-restauranter her, men ingen i Norge? Og snart kommer Taco Bell også.</p>\n<div id=\"1.17670110.20bf1a09\" class=\"g50 col fr s5 sl6 sl9 sl12 sl18 image-reference image-reference--F34\"><!-- include: /serum/render?id=1.17670110&amp;size=5&amp;perspective=RICH&amp;alignment=RIGHT&amp;caption=KFC+har+mange+avdelinger+i+b%C3%A5de+Sverige+og+Danmark%2C+men+absolutt+ingen+i+Norge.+&amp;type=image&amp;aspect=F34&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F34\"><img sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" srcset=\"https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA7QCeRPh3LAONhvupdrEO1g.jpg 80w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA3evf6-3aAFCNhvupdrEO1g.jpg 160w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAaPb_DOtK21SNhvupdrEO1g.jpg 350w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAs8A4r6AHYEKNhvupdrEO1g.jpg 450w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzATXYxhen6-g-NhvupdrEO1g.jpg 650w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAgceutVW94HaNhvupdrEO1g.jpg 1000w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzA5Dwi_-45sy6NhvupdrEO1g.jpg 1200w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAX6FnUKTUREuNhvupdrEO1g.jpg 1600w, https://gfx.nrk.no/cn3xA40OCSYvMfdYJMGMzAfbmn_sSW_TSNhvupdrEO1g.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En butikkfasade med et flagg\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">KFC har mange avdelinger i både Sverige og Danmark, men absolutt ingen i Norge. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><strong>Jeg har derfor startet en etterforskning: Hvorfor åpner ikke flere amerikanske fastfoodkjeder i Norge? </strong></p>\n<h2>De «hellige» tollavgiftene</h2>\n<p>Er det ikke fascinerende at du kan spise den samme Big Mac'en i Trondheim og i Barcelona?</p>\n<p>Selv om den smaker nøyaktig likt, kjøpes ingrediensene fra helt forskjellige steder. Prisene på disse varene varierer også betydelig.</p>\n<p>For å finne ut hvor dyrt det er å importere ingrediensene til Norge, tok jeg kontakt med Landbruks- og matdepartementet.</p>\n<p>De forklarer til NRK at råvarer som kjøtt og meierivarer har høyere <span class=\"note\" data-content=\"&lt;p>Avgift p&amp;aring; importerte varer.&lt;/p> \" data-term=\"tollsatser\">tollsatser</span> i Norge enn i mange andre land, og at norske råvarepriser kan være dyrere enn andre land.</p>\n<div id=\"1.17677493.5292ac3c\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17677493&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Tollavgiftene+er+satt+for+%C3%A5+beskytte+norsk+produksjon+og+lokale+b%C3%B8nder.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wsqTQNXYRj7EamTxX4O62Nw.jpg 80w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_w6TwP9rmxpCUamTxX4O62Nw.jpg 160w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wvHkdavb8HH4amTxX4O62Nw.jpg 350w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_w_crYSgGePdgamTxX4O62Nw.jpg 450w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wWXiEjqkGVt0amTxX4O62Nw.jpg 650w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wci1qn8rs49QamTxX4O62Nw.jpg 1000w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wYGvCVgKAXuYamTxX4O62Nw.jpg 1200w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_wyg-BPLoK2KkamTxX4O62Nw.jpg 1600w, https://gfx.nrk.no/cYbX7MP-PBSUFqowTZcM_weoQaRTu3zGIamTxX4O62Nw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En bucket med KFC-kylling\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Tollavgiftene er satt for å beskytte norsk produksjon og lokale bønder. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Kjedene kan altså stå ovenfor et valg:</p>\n<p><strong>Enten må de betale enorme summer for importvarer. Alternativt kan de bruke lokale norske varer, som også er betydelig dyrere enn det kjedene er vant til.</strong></p>\n<p>– <span><span><span>For noen vil dette fordyre varekosten kontra hva de er kjent med, og dermed kan det redusere marginene i større grad enn i andre større markeder som eksempelvis USA, sier Sven Hars som er styreleder i <span class=\"note\" data-content=\"&lt;p>En interesseorganisasjon for franchisegivere og franchisetakere.&lt;/p> \" data-term=\"Norges Franchiseforening\">Norges Franchiseforening</span>.</span></span></span></p>\n<div id=\"1.17677991.5b1fec02\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17677991&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Sven Hars\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg0svFk0K91xP76ywAuvmJkg.webp 450w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgT1zxlKSLWPn76ywAuvmJkg.webp 768w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgBwuJaYTJCX376ywAuvmJkg.webp 1080w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg1BuJai2F1sv76ywAuvmJkg.webp 1280w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgjRdve3X5iXX76ywAuvmJkg.webp 1600w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgIdRvinhkoqD76ywAuvmJkg.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgAW40WwLJ4ej58T589yVwxA.jpg 450w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgToiK_RMqMiD58T589yVwxA.jpg 768w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgWzbDjE9RWxb58T589yVwxA.jpg 1080w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgSAnD5ntqfaj58T589yVwxA.jpg 1280w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIg8X-0oFuXB7P58T589yVwxA.jpg 1600w,https://gfx.nrk.no/P86niJipDenPaPx9DmpZIgb2PnwI-8Wff58T589yVwxA.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"En eldre mann med grått hår og briller. \"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Sven Hars</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Styreleder i Norsk Franchiseforening</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div><p></p>\n<h2>Vårt lille land</h2>\n<p>De fleste fastfoodrestauranter drives og utvikles gjennom <span class=\"note\" data-content=\"&lt;p>Franchising er da en som eier et veldrevet og l&amp;oslash;nnsomt konsept, leier ut bruksretten til forretningskonseptet og merkevaren til andre entrepren&amp;oslash;rer.&lt;/p> \" data-term=\"franchise\">franchise</span>. Derfor virker det naturlig å ta kontakt med Sven for å finne ut om han sitter på noen svar.</p>\n<p>Etableringen av en ny amerikansk kjede handler sjelden om en eller to restauranter. Hvis kjedene skal inn, satser de for fullt, med flere avdelinger.</p>\n<p>– Vi ser jo at i et langstrakt land som Norge, så er det begrenset hvor mange lønnsomme avdelinger en kjede kan etablere, sier han.</p>\n<div id=\"1.17670145.25c174e4\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17670145&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=P%C3%A5+gatene+i+G%C3%B8teborg+var+det+b%C3%A5de+Pizza+Hut+og+KFC+%C3%A5+finne.+Og+snart+finner+du+Taco+Bell+i+Stockholm.+&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wvRwu38K1YKzZUG1-skbxag.jpg 80w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wPJenJ0yhArXZUG1-skbxag.jpg 160w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wt8jXs08eokzZUG1-skbxag.jpg 350w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wWh2VVKOGyzHZUG1-skbxag.jpg 450w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wzBLIRnm-EEjZUG1-skbxag.jpg 650w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wdxDtv_9rzSLZUG1-skbxag.jpg 1000w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0wraqQPn1_smXZUG1-skbxag.jpg 1200w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0w-hQAf6r9qizZUG1-skbxag.jpg 1600w, https://gfx.nrk.no/eEXo58BZa28pME5gvR7l0w8-bDofUJdL3ZUG1-skbxag.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En person som står på fortauet\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">På gatene i Gøteborg var det både Pizza Hut og KFC å finne. Og snart finner du Taco Bell i Stockholm. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>En annen faktor som spiller inn er tilgangen til <span class=\"note\" data-content=\"&lt;p>Entrepren&amp;oslash;ren som investerer i og &amp;aring;pner avdelingene.&amp;nbsp;&lt;/p> \" data-term=\"franchisetakere\">franchisetakere</span>.</p>\n<p><strong>– I de store europeiske byene står ofte kandidater i kø, mens her i Norge må vi jobbe litt ekstra for å finne og tiltrekke oss franchisetakere, sier han. </strong></p>\n<p>Videre deler han at ved å bli franchisetaker må du legge inn en økonomisk innsats, og det følger med risiko.</p>\n<h2>Synes Norge kunne vært bedre</h2>\n<p>Sigurd Semmingsen Wasenden (21) er biologistudent i Oslo. Vi treffer ham tilfeldigvis på McDonald's på Majorstuen.</p>\n<div id=\"1.17685372.4fb56104\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17685372&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Studenten+mener+han+er+individualist+og+hadde+ikke+blitt+p%C3%A5virket+hvis+det+kom+et+bredere+utvalg+restauranter.&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgP8avNRup5qBUjCJ4ivh8sA.jpg 80w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcg9U9OsFn383pUjCJ4ivh8sA.jpg 160w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgMH25du53Q6tUjCJ4ivh8sA.jpg 350w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgxbsNDAr2Pu1UjCJ4ivh8sA.jpg 450w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgaU9GeUu5A0BUjCJ4ivh8sA.jpg 650w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgNA0LAhQCBNhUjCJ4ivh8sA.jpg 1000w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcg0NU-VbhJSLVUjCJ4ivh8sA.jpg 1200w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgqjf20CZ6bzNUjCJ4ivh8sA.jpg 1600w, https://gfx.nrk.no/jSicNGIb4zxWApC4WY4gcgFNr2k3f-d_dUjCJ4ivh8sA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"En ung gutt i blå jakke som smiler\" title=\"Foto: Subhan Sohail Muhammad / NRK\"></div>\n<figcaption>\n<p class=\"\">Studenten mener han er individualist og hadde ikke blitt påvirket hvis det kom et bredere utvalg restauranter.</p>\n<small>Foto: Subhan Sohail Muhammad / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>– Jeg synes fastfood-tilbudet er bra, spesielt på burgerfronten. Der er det mye utvalg, sier 21-åringen.</p>\n<p>Han forteller at han besøker fastfood mest for kaffen.</p>\n<p><em>– Synes du at det mangler noe? </em></p>\n<p>– Ja, kanskje mer kylling og taco, noe KFC og Taco Bell-aktig. Jeg har vært mye i Sverige og spist på KFC, så på akkurat den fronten kunne Norge vært bedre.</p>\n<h2>«Mac'ern»</h2>\n<p>For å kunne forklare hvordan McDonald's klarer seg i dette tøffe markedet, tok jeg kontakt med presseansvarlig i McDonald's Norge, Kristina Johansen.</p>\n<div id=\"1.17684943.7fa25440\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17684943&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n    rel=\"stylesheet\"\n    type=\"text/css\"\n    href=\"https://static.dh.nrk.no/modul/persongalleri/main-52d876a221be41ed8827.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.dh.nrk.no/modul/persongalleri/main-eb66fd4a4b0ce4185112.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-persongalleri-v1\n      data-name=\"dh-persongalleri\"\n    ><section class=\"dhpg__app dhpg__light\"><div class=\"dhpg__gallery\"><div class=\"undefined\"><ul class=\"dhpg__gallery__list\"><li class=\"dhpg__gallery__listItem\"><div class=\"dhpg__person\" ><figure class=\"dhpg__person__figure\" data-name=\"Kristina Johansen\"><picture><source\n              type=image/webp\n              srcset=\"https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4ww1TrMaMehlNAQHFX8GCewhA.webp 450w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwNV-iGQ7NbgQQHFX8GCewhA.webp 768w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwReMZRCMarq0QHFX8GCewhA.webp 1080w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwXG4UMY8LDVYQHFX8GCewhA.webp 1280w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwMxGdHtJihW0QHFX8GCewhA.webp 1600w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwgIlPPxMaFlIQHFX8GCewhA.webp 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><source\n              type=image/jpeg\n              srcset=\"https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwijnSg-rrErW7L5iZFg05bw.jpg 450w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwCFCmPMA_H-u7L5iZFg05bw.jpg 768w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wws0lVjzNn_OW7L5iZFg05bw.jpg 1080w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4ww2jyyypGt7VS7L5iZFg05bw.jpg 1280w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwnbCQcXKl4Pe7L5iZFg05bw.jpg 1600w,https://gfx.nrk.no/hg2-SmNFA2TPI5wCUpC4wwd1ABqFewGau7L5iZFg05bw.jpg 2400w\"\n              sizes=\"(min-width: 540px) 320px, 100vw\"\n            /><img\n        alt=\"Bilde av en kvinne med McDonald's logo bak\"\n        sizes=\"(min-width: 540px) 320px, 100vw\"\n        width=\"2400\"\n        height=\"2400\"\n        loading=\"lazy\"\n      /></picture></figure><h4 class=\"dhpg__person__name\">Kristina Johansen</h4><div class=\"dhpg__person__textwrapper\"><div class=\"dhpg__person__header\"></div><div class=\"dhpg__person__bio\"><p>Presseansvarlig i McDonald's Norge</p></div></div></div></li></ul></div></div></section></dh-persongalleri-v1>\n  </div>\n<p>Hun forteller at de opplever Norge som et attraktivt marked, men innrømmer at markedet skiller seg ut fra resten av Norden.</p>\n<div id=\"1.17670106.204e5e01\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17670106&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17670106\"\n    ><figure class=\"dhbk__kollasj\"><div class=\"dhbk__galleri-container dhbk__no-fullwidth\"><div class=\"dhbk__overlappende-bilder\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA66NskZ4xZ_46E3R8jqG7BQ 450w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAuWOJw9gwK0Q6E3R8jqG7BQ 768w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA68K-YORTGyk6E3R8jqG7BQ 1080w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAX0TGHmvNGVg6E3R8jqG7BQ 1280w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAJgEkIXVbg8c6E3R8jqG7BQ 1600w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAAh_CBgXKsec6E3R8jqG7BQ 1920w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PALCDsUeAOdIg6E3R8jqG7BQ 2560w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAbFI9mkbz4Eo6E3R8jqG7BQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PA_qsLng5bFuMNoQrgX3hteA 450w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAAIwDiN8i9scNoQrgX3hteA 768w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAITvIbGN8YqgNoQrgX3hteA 1080w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAvn6P-XSyMDINoQrgX3hteA 1280w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAvL1OBA2O20kNoQrgX3hteA 1600w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAsRjw-1SAlOUNoQrgX3hteA 1920w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAEmnvPXbKXOcNoQrgX3hteA 2560w,https://gfx.nrk.no/ClN3TSYkqnyxQ_7_Voq4PAOtlFA2vPR4oNoQrgX3hteA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"et stoppskilt på en stolpe\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwAWdLVLdw2U9QpNcxS91UXw 450w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwNovf71eBrr1QpNcxS91UXw 768w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwBnk1ykzb96dQpNcxS91UXw 1080w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwRH9JAnRkvvpQpNcxS91UXw 1280w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cw2UhZYgmkB-5QpNcxS91UXw 1600w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwpn40s5lQl7xQpNcxS91UXw 1920w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwkN2p6HdtxhxQpNcxS91UXw 2560w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cw2G9F8esj56BQpNcxS91UXw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwZVu6m1CPj047EEF-GVdFSQ 450w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwhWNKytXy0wA7EEF-GVdFSQ 768w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwDurxBaKLoXQ7EEF-GVdFSQ 1080w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwLFHrulgCWEM7EEF-GVdFSQ 1280w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwZcN0qh5KyHA7EEF-GVdFSQ 1600w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwv5MpUtR7vTQ7EEF-GVdFSQ 1920w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwe7EJra5sp2s7EEF-GVdFSQ 2560w,https://gfx.nrk.no/9xUV-7Ai5t-xeUqUa4G4cwPlsDJsyK8247EEF-GVdFSQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"en gruppe mennesker som går utenfor en bygning\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQR1RrRtwu-Fv7m2IA04ClFg 450w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ8paVOe0Ampz7m2IA04ClFg 768w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQG81vKCVPNZf7m2IA04ClFg 1080w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ6JWCAbtG3F37m2IA04ClFg 1280w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQw98g-UjCf8j7m2IA04ClFg 1600w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQwJsIcTU0Lrf7m2IA04ClFg 1920w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQ4zmT9M8UgS37m2IA04ClFg 2560w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQXkcux16TGW77m2IA04ClFg 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQZqcuFjl4os0N_BZ2pL42FQ 450w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQGrsNY6RgsXUN_BZ2pL42FQ 768w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQpaG9Zs2UkVYN_BZ2pL42FQ 1080w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQReTVCYTPxfUN_BZ2pL42FQ 1280w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQVxrKgrMciEUN_BZ2pL42FQ 1600w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQptrXmT6AZ64N_BZ2pL42FQ 1920w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQV6y6RyZPHo0N_BZ2pL42FQ 2560w,https://gfx.nrk.no/qSGjtQqznlueYGI-yg4PWQf644LHKof7UN_BZ2pL42FQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"En gate med folk som går på\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Amerikanske kjeder som også finnes i Norge. Her fra gatebildet i Gøteborg.</p></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p><strong>– Norge skiller seg ut med importregler og regionale variasjoner. I tillegg stilles høye krav til åpenhet, arbeidsliv, mattrygghet og miljø, deler hun.</strong></p>\n<p>Når det gjelder franchisetakere mener Johansen at de opplever stor interesse.</p>\n<p>– Restaurantene drives av selvstendige, lokale franchisetagere som kjenner sine gjester og sine markeder. McDonald’s har lykkes fordi vi er godt forankret lokalt, deler hun.</p>\n<div id=\"1.17677540.805f0f7c\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 fact-reference\"><!-- include: /serum/render?id=1.17677540&amp;size=10&amp;perspective=BRIEF&amp;alignment=CENTER&amp;variant=minimized&amp;parentSize=10 -->\n<aside class=\" fact widget brief skin-background-50 darkmode-skin-background-900 skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \"\nrole=\"complementary\"\ndata-id=\"1.17677540\"\nid=\"fact-1-17677540\"\naria-labelledby=\"fact-1-17677540_title\"\ndata-ec-id=\"pp:article:1.17677540\"\ndata-ec-name=\"Amerikanske fastfoodkjeder i Norge\"\ndata-ec-category=\"fact-minimized\">\n<h3 class=\"fact__title title\" id=\"fact-1-17677540_title\">Amerikanske fastfoodkjeder i Norge</h3>\n<button class=\"fact__expand\" data-k5a-pos=\"faktaboks\" data-factId=\"fact-1-17677540\">\n<div class=\"skin-background-100 skin-text-800 darkmode-skin-background-800 darkmode-skin-text-100\">\n<span class=\"show-more-button-text\"></span>\n</div>\n</button>\n<div class=\"fact__body text-body skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \" aria-hidden=\"true\">\n<ul>\n<li>Burger King (1988-)</li>\n<li>McDonald’s (1983-)</li>\n<li>Pizza Hut (1994-2000)</li>\n<li>Starbucks (2012-)</li>\n<li>Dominos Pizza (2014-)</li>\n<li>Subway (1998-)</li>\n</ul>\n</div>\n</aside>\n</div>\n<p>Altså bekrefter Johansen at de har en sterk og anerkjent merkevare, som folk flest kjenner til.</p>\n<p>– Vi har også lange og gode samarbeid med norske leverandører. Mange av partnerne våre har vi jobbet med i flere tiår og noen, som Hennig-Olsen, har vært med siden starten i 1983.</p>\n<p>Men, det er viktig å huske på at markedet har endret seg fra den tid.</p>\n<h2>Nordmenn kjenner ikke merkevarene</h2>\n<p>Noe som gjør at Burger King og McDonald's har klart seg, mens de andre nøler med å prøve, er at mange amerikanske fastfoodmerker ikke er kjente nok i Norge.</p>\n<p><span class=\"note\" data-content=\"&lt;p>Grad av kjennskap og tillit til et merke.&lt;/p> \" data-term=\"Merkevarebevisstheten\">Merkevarebevisstheten</span> er rett å slett svakere her, ifølge Hars.</p>\n<div id=\"1.17677565.825a5da0\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F11\"><!-- include: /serum/render?id=1.17677565&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Selv+om+KFC%2C+McDonald%27s+og+Burger+kanskje+ikke+sliter+med+merkevare%2C+finnes+det+hundrevis+av+amerikanske+kjeder+som+vil+slite+med+dette.+&amp;type=image&amp;aspect=F11&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWg_wdUZXkDtvHGp0j56VoLIg.jpg 80w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgNLQ9XI4SZJTGp0j56VoLIg.jpg 160w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgJkD4_A-oXprGp0j56VoLIg.jpg 350w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgvGkh7qpBvQbGp0j56VoLIg.jpg 450w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgSy3pXhmrbi_Gp0j56VoLIg.jpg 650w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgW3iJr1IHFLvGp0j56VoLIg.jpg 1000w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgeG3BBsQRPNnGp0j56VoLIg.jpg 1200w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWgMdt0sjqBVpDGp0j56VoLIg.jpg 1600w, https://gfx.nrk.no/0tokFeE9yc9MDRI29o3GWge2tlB4veQLXGp0j56VoLIg.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en mann som spiser mat\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Selv om KFC, McDonald&#039;s og Burger kanskje ikke sliter med merkevare, finnes det hundrevis av amerikanske kjeder som vil slite med dette. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p>Altså må de bruke enorme summer på markedsføring og merkevarebygging, og da frister det heller å dra til et land der flere kjenner til konseptet.</p>\n<p>Men er vi strengere når det gjelder fastfood?</p>\n<p>Både Mattilsynet og Nærings- og fiskeridepartementet bekrefter overfor NRK at de ikke har særregler for fastfoodkjeder.</p>\n<p>Det er altså en miks av flere faktorer som gjør at Norge ikke er attraktiv for kjedene.</p>\n<div id=\"1.17684874.4fb05c59\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17684874&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n  <pin-avstemning-v1 data-poll-id=\"1.17684874\" data-poll-url=\"https://pin-avstemning.nrk.no\">\n    <div class=\"pin-nrkno-poll__head\">\n      <h2 class=\"pin-nrkno-poll__question skin-border\">\n        Er du interessert i flere fastfoodresturanter i Norge? \n      </h2>\n    </div>\n    <div class=\"pin-nrkno-poll__body\">\n      <div class=\"pin-nrkno-poll__answers\">\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"1\">Ja</button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"2\">Nei</button>\n      \n        <button disabled class=\"nrk-button pin-nrkno-poll__answer pin-js-btn-vote\" value=\"3\">Har ingen formening</button>\n      \n      </div>\n      <button disabled class=\"pin-js-btn-answers pin-nrkno-poll__results-button\" type=\"button\">Vis resultat</button>\n      \n  <p class=\"pin-nrkno-poll__disclaimer\">\n    Denne avstemningen viser ikke hva befolkningen mener om spørsmålet.\n    Resultatet viser hva de som selv har valgt å stemme mener,\n    og avstemningen har ikke et utvalg som gjør den representativ for alle som bor i landet.\n  </p>\n\n    </div>\n  </pin-avstemning-v1>\n  <script type=\"\" src=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.js\" defer></script>\n  <link rel=\"stylesheet\" href=\"https://pin-avstemning.nrk.no/assets/pin-avstemning-v1.css\" />\n  </div>\n<h2>– Det blir for dyrt</h2>\n<p>Nysgjerrig på om hypotesene holdt, kontaktet jeg forskerne ved SIFO. Jeg spurte dem om fraværet har betydning for norsk folkehelse.</p>\n<p><strong>– Vi nordmenn spiser generelt ganske lite på restaurant. Det er maten vi spiser i hjemmet som påvirker vårt kosthold, sier forsker Aleksander Schjøll og legger til:</strong></p>\n<p>– Det er grunn til å tro at fraværet av utenlandske aktører gjør at det blir større plass for norske aktører. Jeg tror ikke man kan si at maten fra de norske aktørene er sunnere enn de utenlandske.</p>\n<p>De tror altså ikke at norsk folkehelse vil bli forverret med tilstedeværelsen av flere amerikanske fastfoodrestauranter, fordi de vil bli erstattet av norske.</p>\n<div id=\"1.17670127.240c9c45\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 inlinesanitycontent-reference\"><!-- include: /serum/render?id=1.17670127&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/bildekollasj/static//main-7d67075e3e804423cc86.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/bildekollasj/static//main-14b272e512052e89d91c.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><dh-bildekollasj-v1\n      class=\"widget \"\n      data-name=\"dh-bildekollasj\"\n      data-self-id=\"1.17670127\"\n    ><figure 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768w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQwN3xhgRRHfIKWAXxkGMkoA 1080w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQYrrdCuW_xBcKWAXxkGMkoA 1280w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQ8XJSER0ulNgKWAXxkGMkoA 1600w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQVxfeCXezzaMKWAXxkGMkoA 1920w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQZ3my3gj1OPsKWAXxkGMkoA 2560w,https://gfx.nrk.no/EzQfqvfOk3kgjOswBkUvfQ0Igg9MS2bW8KWAXxkGMkoA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"et rom med flere skjermer\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVJalcBqMVJm0qg2BLbJsSw 450w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFALJ8_GPL_IFi0qg2BLbJsSw 768w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFA4D11ni5QTS-0qg2BLbJsSw 1080w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFA3O3BPckynbW0qg2BLbJsSw 1280w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVRnHDBZz4XK0qg2BLbJsSw 1600w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAc9gBvXPwkxi0qg2BLbJsSw 1920w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAra07SpGFInm0qg2BLbJsSw 2560w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAoLSNSUQHwIS0qg2BLbJsSw 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFACR8ggsBrUpR31q7cfL50IA 450w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAe9lNmAkyYVt31q7cfL50IA 768w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAMUiEn6exdKt31q7cfL50IA 1080w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAjaFrG6qL3_F31q7cfL50IA 1280w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAakjsSelLIyx31q7cfL50IA 1600w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAVrBERGApVGB31q7cfL50IA 1920w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFAPj3VricPhg531q7cfL50IA 2560w,https://gfx.nrk.no/LmjkyTxY9XhCbS59wWgEFALC7mqf4t5I531q7cfL50IA 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"en person som holder en bolle med mat\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowMQmzdfcqyVeVNJEwYtPXzQ 450w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowdMSIkm1ji1eVNJEwYtPXzQ 768w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowQpo5iz6pd9OVNJEwYtPXzQ 1080w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoow5Gqb2_r3uDeVNJEwYtPXzQ 1280w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowh_pF7fGHa_yVNJEwYtPXzQ 1600w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowdBky7apvWIiVNJEwYtPXzQ 1920w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowuDrnqfdI75-VNJEwYtPXzQ 2560w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowRaLdQzOn-t6VNJEwYtPXzQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowMPlvgHjI-n9Km9PHgBVILQ 450w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowZLnFaVuggORKm9PHgBVILQ 768w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoow39UjqplCEcZKm9PHgBVILQ 1080w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowae8euYYIlP9Km9PHgBVILQ 1280w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowXwPj45FEOfVKm9PHgBVILQ 1600w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowQjrL6klwcmBKm9PHgBVILQ 1920w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowhV4iQnKVxg1Km9PHgBVILQ 2560w,https://gfx.nrk.no/E0iyU3xZckTocDMKEiVoowwvCCIb-PbqBKm9PHgBVILQ 3840w\" sizes=\"(min-width: 900px) 50vw, 100vw\" width=\"3840\" height=\"3840\"><img alt=\"En person som spiser en fritert kyllingbit\" sizes=\"(min-width: 900px) 600px, 100vw\" loading=\"lazy\"></picture></div></div><figcaption><p>Fritert kylling i stort monn på KFC.</p></figcaption></figure></dh-bildekollasj-v1>\n  </div>\n<p>Når jeg spør Schjøll om hva han tror er årsakene til at amerikanske fastfoodkjeder styrer unna Norge, ser vi noen gjengangere:</p>\n<ol>\n<li>Norge er et lite land med spredt bosetting.</li>\n<li>Dyr husleie.</li>\n<li>Norge står utenfor EU som gjør det vanskelig å importere mat.</li>\n<li>Dyrt å satse på norsk produksjon, da du må starte en helt egen <span class=\"note\" data-content=\"&lt;p>Hele prosessen fra r&amp;aring;vare til ferdig produkt.&lt;/p> \" data-term=\"verdikjede\">verdikjede</span> kun for Norge.</li>\n<li>Nordmenn går generelt lite på restaurant.</li>\n</ol>\n<div id=\"1.17677616.20d4b15f\" class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\"><!-- include: /serum/render?id=1.17677616&amp;size=10&amp;perspective=RICH&amp;alignment=CENTER&amp;caption=Siden+s%C3%A5+mange+er+enige+om+samme+punkter%2C+virker+det+naturlig+%C3%A5+konkludere.+&amp;type=image&amp;aspect=F169&amp;parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOg7ft3fXJY-aZUC8ux75b3PA.jpg 80w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgcW9-qbaeshxUC8ux75b3PA.jpg 160w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgw640SJTd_bpUC8ux75b3PA.jpg 350w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgDi1ai893uzxUC8ux75b3PA.jpg 450w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOg7nYN7iWrQsRUC8ux75b3PA.jpg 650w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgRk_q_xKkgElUC8ux75b3PA.jpg 1000w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgTh3kRmKr4YFUC8ux75b3PA.jpg 1200w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgh9LRaOTvKy5UC8ux75b3PA.jpg 1600w, https://gfx.nrk.no/P2nhyWlwpAC1_hpRmHGCOgTTplEBSlR0FUC8ux75b3PA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en person som spiser en burger på KFC\" title=\"Foto: Kristin Granbo / NRK\"></div>\n<figcaption>\n<p class=\"\">Siden så mange er enige om samme punkter, virker det naturlig å konkludere. </p>\n<small>Foto: Kristin Granbo / NRK</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><em>Vi har prøvd å komme i kontakt med Yum Brands, som eier blant annet Taco Bell, KFC og Pizza Hut, men har ikke fått noe svar. </em></p>\n<p>Etter alt dette sitter jeg igjen med en erkjennelse: Det er ikke nødvendigvis viljen som mangler, men rammene. Norge er lite, dyrt og kronglete å satse i – og for amerikanske kjeder blir det rett og slett for mye styr for for liten gevinst.</p>\n<p>Så neste gang jeg ser en KFC og Taco Bell på svensk side og ingen på min, vet jeg i det minste at det ikke er oss det er noe galt med. Det er bare Norge som er ... Norge.</p>\n<div id=\"1.17670188.523ba40c\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 video-reference\"><!-- include: /serum/render?id=1.17670188&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;caption=VIDEO%3A+N%C3%A5+%C3%A5pner+snart+den+amerikanske+hurtigmatkjeden+Taco+Bell+sin+f%C3%B8rste+filial+i+Sverige%2C+men+hva+med+Norge%3F&amp;variant=player&amp;parentSize=10 -->\n<figure class=\"image nrkno-embed-initialize video widget rich\" id=\"video-ce61737b-2fbc-4e58-a684-07da42ffcf03\"\nnrkno-embed-type=\"nrkno-embed-nrkno-player\"\ndata-video-id=\"ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-video-source=\"POTION\"\ndata-video-type=\"DEFAULT\"\ndata-ec-id=\"potion:ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-ec-name=\"VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\"\ndata-audio-as-video=\"false\"\ndata-player-mode=\"default\"\ndata-canonical-url=\"https://www.nrk.no/video/ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-autoplay=\"false\"\ndata-ps-id=\"ce61737b-2fbc-4e58-a684-07da42ffcf03\"\ndata-aspect-ratio=\"9x16\"\ndata-type=\"DEFAULT\"\ndata-lazy-autoplay=\"false\"\ndata-video-offset=\"0\"\n>\n<div class=\"media-player-container\">\n<div class=\"media-player\">\n<div class=\"media-player-poster\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" srcset=\"https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswUEJSVK2NHtgPgvxsmPfF5w.jpg 80w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswvCW2u9J8s5wPgvxsmPfF5w.jpg 160w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHsw2sHKoiSdIi4PgvxsmPfF5w.jpg 350w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswpKKYNO66VkwPgvxsmPfF5w.jpg 450w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswY9YJ0kLTGAIPgvxsmPfF5w.jpg 650w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswdR0FFrInzb0PgvxsmPfF5w.jpg 1000w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswV0UCOX4MwScPgvxsmPfF5w.jpg 1200w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswXjIsvf7-dkYPgvxsmPfF5w.jpg 1600w, https://gfx.nrk.no/p-QWYZtovFoQLeQqUVMHswazTpQYeX5B4PgvxsmPfF5w.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?\" title=\"\"></div>\n<div class=\"media-player-poster__overlay\"></div>\n</div>\n<noscript>\n<div class=\"video-hud video-ready\">\n<div class=\"video-status video-unloaded\">\n</div>\n<div class=\"video-metadata\">\n<h3 class=\"video-title\">VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?</h3>\n<span class=\"video-message\">Du trenger javascript for å se video.</span>\n</div>\n</div>\n</noscript>\n</div>\n</div>\n<figcaption>\n<p>VIDEO: Nå åpner snart den amerikanske hurtigmatkjeden Taco Bell sin første filial i Sverige, men hva med Norge?</p>\n</figcaption>\n</figure>\n</div>\n<div id=\"1.17680530.edbb52e6\" class=\"g100 col fln s10 sl12 sl18 sg6 sg9 remoterenderedcontent-reference\"><!-- include: /serum/render?id=1.17680530&amp;size=10&amp;perspective=RICH&amp;alignment=AUTO&amp;parentSize=10 -->\n    <link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/dh/module/hei-boksen/static//main-830d66c1ddba590f6aaa.css\"\n    /><script\n      crossorigin=\"anonymous\"\n      type=\"module\"\n      src=\"https://static.nrk.no/dh/module/hei-boksen/static//main-d4d659f4d1a0a86385d1.esm.js\"\n    ></script><!-- prettier-ignore-attribute --><hei-boksen-v1\n      data-name=\"hei-boksen\"\n      data-self-id=\"1.17680530\"\n      data-preloaded-state='{\"email\":\"subhan.sohail.muhammad@nrk.no\",\"image\":{\"type\":\"image\",\"source\":{\"type\":\"polopoly\",\"id\":\"1.17680535\",\"aspect\":\"F11\",\"imageType\":\"photo\"},\"mediaInfo\":{\"mediaType\":\"image\",\"title\":\"en mann og en kvinne som smiler \",\"creators\":[\"Kristin Granbo\"],\"credit\":\"NRK\",\"category\":\"Foto\",\"aspectRatio\":\"1:1\",\"naturalDimensions\":{\"width\":320,\"height\":320},\"sources\":[{\"type\":\"image\\u002Fwebp\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002FKU9g1KZYITbjiHSU0bRFwgdgXuLnyJRJ8xUAH1foXv7A.webp\"]]},{\"type\":\"image\\u002Fjpeg\",\"srcset\":[[320,\"https:\\u002F\\u002Fgfx.nrk.no\\u002FKU9g1KZYITbjiHSU0bRFwgx32QIXSs91vFulUvj5qfFw.jpg\"]]}],\"creditText\":\"Kristin Granbo \\u002F NRK\"}},\"name\":\"Subhan Sohail Muhammad og Kristin Granbo\",\"role\":\"Journalist og Fotograf\",\"text\":\"\\u003Cp\\u003EVi vandrer gjennom G&oslash;teborg n&aring;, s&aring; hvis du har innspill, send dem inn.&nbsp;Vi lover &aring; ta en pause inne p&aring; KFC og&nbsp;lese dem!&nbsp;\\u003C\\u002Fp\\u003E\\n\",\"title\":\"Hei! \",\"buttonText\":\"Send oss en e-post\"}'\n    ><section class=\"dhhb__hei-boks--oVaci lp_heiboks\"><div class=\"dhhb__box--fec3k\"><h2 class=\"dhhb__title--M9t2c\">Hei! </h2><div class=\"dhhb__content--NJ39s\"><p>Vi vandrer gjennom Gøteborg nå, så hvis du har innspill, send dem inn. Vi lover å ta en pause inne på KFC og lese dem! </p></div><div class=\"dhhb__byline--fqbW0\"><div class=\"dhhb__author--bJf0L\"><picture><source type=\"image/webp\" srcset=\"https://gfx.nrk.no/KU9g1KZYITbjiHSU0bRFwgdgXuLnyJRJ8xUAH1foXv7A.webp 320w\" sizes=\"35px\"/><source type=\"image/jpeg\" srcset=\"https://gfx.nrk.no/KU9g1KZYITbjiHSU0bRFwgx32QIXSs91vFulUvj5qfFw.jpg 320w\" sizes=\"35px\"/><img class=\"dhhb__image--tpCMT\" alt=\"Subhan Sohail Muhammad og Kristin Granbo\" data-pin-nopin=\"true\" width=\"320\" height=\"320\" sizes=\"6rem\" loading=\"lazy\"/></picture><div class=\"dhhb__text--aiFdI\"><div class=\"dhhb__name--xgifF\">Subhan Sohail Muhammad og Kristin Granbo</div><div class=\"dhhb__role--B0EoP\">Journalist og Fotograf</div></div></div><a class=\"dhhb__cta--yNBg1 nrk-button\" href=\"mailto:subhan.sohail.muhammad@nrk.no\"><svg style=\"width:1.5em;height:1.5em\" focusable=\"false\" aria-hidden=\"true\"><use xlink:href=\"#nrk-some-email\"></use></svg><span>Send oss en e-post</span></a></div></div></section></hei-boksen-v1>\n  </div>\n</div>\n<div class=\"article-dateline article-footer container-widget-content cf\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\"\ndatetime=\"2025-12-13T12:25:26+01:00\">\n13.12.2025, kl. 12.25\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\"\ndatetime=\"2025-12-13T12:42:19+01:00\">\n13.12.2025, kl. 12.42\n</time></span>\n</div>\n</div>\n<!-- include: /serum/render?id=panorama.singleton.favorittmarkering&amp;size=18&amp;perspective=RICH&amp;alignment=AUTO -->\n    <div class=\"min-side\" data-state-id=\"5b8faqi4ed\" data-static-host=\"https://static.nrk.no/publisering/min-side\"><link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/publisering/min-side/static/0-c2ddc9339a70fac9c76d.css\"\n    /><link\n      rel=\"stylesheet\"\n      type=\"text/css\"\n      href=\"https://static.nrk.no/publisering/min-side/static/saveButton-62d288e344506c232def.css\"\n    /><script crossorigin=\"anonymous\">\n        window['__clientConfig__5b8faqi4ed__'] = 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js-realtime\"\ndata-id=\"1.11745262\"\ndata-relation-perspective=\"BRIEF\"\ndata-relation-limit=\"3\">\n<header class=\"stream-header\">\n<h2 class=\"stream-title widget-title skin-border\">Kulturstrøm</h2>\n</header>\n<div id=\"festet\" class=\"nrkno-pin-teaser nrkno-pin-teaser--hidden skin-background-50 darkmode-skin-background-900\">\n<div class=\"nrkno-pin-teaser__delay-show\">\n<svg class=\"nrkno-pin-teaser__spinner\" style=\"width:1.5em;height:1.5em\" focusable=\"false\" aria-hidden=\"true\"><use xlink:href=\"#nrk-spinner\"></use></svg>\n</div>\n</div>\n<script>\n{\nif (location.search.indexOf('festet=') !== -1) {\nvar renderElement = document.querySelector('.nrkno-pin-teaser--hidden');\nif (renderElement) {\nrenderElement.classList.remove('nrkno-pin-teaser--hidden');\nrenderElement.classList.add('nrkno-pin-teaser--initializing');\nrequire([\n'type/stream/Serum.PinTeaser'\n], function(PinTeaser) {\nPinTeaser.pin(renderElement);\n});\n}\n}\n}\n</script>\n<ul class=\"stream-content stream-rich-content relations lp_stream\" aria-live=\"polite\">\n<li class=\"stream-item relation\"\nid=\"1.17691130.1.17691130\"\ndata-id=\"1.17691130\"\ndata-reference-id=\"1.11745262.1.17691130\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17691130&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17691130\"\ndata-timestamp=\"1765607689000\"\ndata-author-id=\"18.25047\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-13T07:34:49+01:00\"\ndata-timestamp=\"1765607689000\">\n<a href=\"https://www.nrk.no/nyheter/1.17691130\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">13. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">07:34</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13944975&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/film-og-serier-1.13944975\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13944975\">Film og serier</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Skuespiller Peter Greene er død</h2>\n<div class=\"bulletin-text-body\">\n<p>Skuespilleren Peter Greene (60) er død. Han ble funnet livløs i sin leilighet i New York fredag, opplyser hans manager til <a href=\"https://nypost.com/2025/12/12/us-news/peter-greene-pulp-fiction-and-the-mask-actor-found-dead-at-60-inside-his-nyc-apartment/\" ec-id=\"https://nypost.com/2025/12/12/us-news/peter-greene-pulp-fiction-and-the-mask-actor-found-dead-at-60-inside-his-nyc-apartment/\" ec-name=\"New York Post\">New York Post</a>.</p>\n<p>Greene var best kjent for sine ikoniske skurkeroller på 90-tallet, særlig som Zed i kultklassikeren «Pulp Fiction» og som Dorian Tyrell i «The Mask», hvor han spilte mot Jim Carrey. Han hadde også minneverdige roller i «The Usual Suspects» og «Training Day».</p>\n<p>Dødsårsaken er foreløpig ikke kjent.</p>\n</div>\n</div>\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n<li class=\"stream-item relation\"\nid=\"1.17691041.1.17691041\"\ndata-id=\"1.17691041\"\ndata-reference-id=\"1.11745262.1.17691041\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17691041&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17691041\"\ndata-timestamp=\"1765575385000\"\ndata-author-id=\"18.2714\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-12T22:36:25+01:00\"\ndata-timestamp=\"1765575385000\">\n<a href=\"https://www.nrk.no/nyheter/1.17691041\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">12. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">22:36</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13938316&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/litteratur-1.13938316\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13938316\">Litteratur</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Nesbø varsler ny bok om Harry Hole</h2>\n<div class=\"bulletin-text-body\">\n<p>I 2026 kommer det en ny krimbok i Harry Hole-serien for første gang på fire år, avslører forfatter Jo Nesbø.</p>\n<p>Det skjer samme år som premieren på TV-serien «Jo Nesbøs Harry Hole» på Netflix, der Tobias Santelmann spiller hovedrollen.</p>\n<p>– Jeg holder faktisk på med en ny Harry Hole-roman som etter planen skal ut i 2026, sa forfatter Jo Nesbø til <a href=\"https://www.vg.no/rampelys/i/wrE9EL/jo-nesboe-avsloerer-ny-harry-hole-bok-i-2026\" ec-id=\"https://www.vg.no/rampelys/i/wrE9EL/jo-nesboe-avsloerer-ny-harry-hole-bok-i-2026\" ec-name=\"VG\">VG</a> tidligere denne uka.</p>\n<p>Nesbø har nå solgt over 60 millioner bøker og er oversatt til 51 språk.</p>\n<p>(NTB)</p>\n</div>\n</div>\n<!-- include: /serum/render?id=1.17691060&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=bulletin-attachment --><!-- START: /templates/image/image-brief.jsp -->\n<figure class=\"image widget brief bulletin-attachment\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA9Nqs4U-J4P6jhF_yKBHX2w.jpg 80w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAcgbbvdgSx2GjhF_yKBHX2w.jpg 160w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAR-LO5TvcYdijhF_yKBHX2w.jpg 350w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAaYLxogiGWF2jhF_yKBHX2w.jpg 450w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAT-pcr_g6XIajhF_yKBHX2w.jpg 650w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAUqh4qIS-As6jhF_yKBHX2w.jpg 1000w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA7V3qDyCRHi2jhF_yKBHX2w.jpg 1200w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLA_BEIPIkso3ijhF_yKBHX2w.jpg 1600w, https://gfx.nrk.no/1uY_cgrGGK6p5Q-oukZBLAAA2lRLYrtRijhF_yKBHX2w.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Forfatteren Jo Nesbø varsler ny bok om Harry Hole\" title=\"Foto: Ole Berg-Rusten / NTB\"></div>\n<figcaption>\n<small>Foto: Ole Berg-Rusten / NTB</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-brief.jsp -->\n\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n<li class=\"stream-item relation\"\nid=\"1.17688950.1.17688950\"\ndata-id=\"1.17688950\"\ndata-reference-id=\"1.11745262.1.17688950\"\ndata-perspective=\"BRIEF\"\ndata-secondary=\"1.11745262\">\n<!-- include: /serum/render?id=1.17688950&amp;secondary=1.11745262&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO -->\n<article class=\"teaser widget brief js-realtime emphasis-medium bulletin \" data-id=\"1.17688950\"\ndata-timestamp=\"1765461379000\"\ndata-author-id=\"18.27744\"\ndata-secondary=\"1.11745262\"\ndata-perspective=\"BRIEF\"\ndata-ec-list=\"teaser\" data-ec-name=\"nyhetsmelding\">\n<div\nclass=\"bulletin-circle skin-background-600 darkmode-skin-background-300 skin-border-white darkmode-skin-border-nrk-black skin-text-600 darkmode-skin-text-300\">\n</div>\n<div class=\"bulletin-wrapper\">\n<time class=\"relative bulletin-time\" datetime=\"2025-12-11T14:56:19+01:00\"\ndata-timestamp=\"1765461379000\">\n<a href=\"https://www.nrk.no/nyheter/1.17688950\" class=\"skin-text-600 darkmode-skin-text-300\">\n<span class=\"bulletin-publish-date\">11. desember</span>\n<span class=\"bulletin-publish-year\">2025</span>\n<span class=\"bulletin-publish-clock\">kl.</span>\n<span class=\"bulletin-publish-time\">14:56</span>\n</a>\n</time>\n<div class=\"bulletin-compilations compilation-link skin-border\">\n<!-- include: /serum/render?id=1.13944975&amp;size=6&amp;perspective=REFERENCE&amp;alignment=AUTO --><a href=\"https://www.nrk.no/kultur/film-og-serier-1.13944975\"\nclass=\"compilation widget reference autonomous lp_compilation\"\ndata-id=\"1.13944975\">Film og serier</a>\n</div>\n<div class=\"bulletin-text text-body\">\n<h2 class=\"bulletin-title\">Gamle stjerner tilbake i den nye «Hunger Games»-filmen</h2>\n<div class=\"bulletin-text-body\">\n<p>Nå er det offisielt bekreftet: Både Jennifer Lawrence og Josh Hutcherson vil dukke opp i den nye «Hunger Games»-filmen.</p>\n<p>Det melder <a href=\"https://variety.com/2025/film/news/jennifer-lawrence-josh-hutcherson-hunger-games-prequel-sunrise-on-the-reaping-1236606026/\" ec-id=\"https://variety.com/2025/film/news/jennifer-lawrence-josh-hutcherson-hunger-games-prequel-sunrise-on-the-reaping-1236606026/\" ec-name=\"Variety\">Variety </a>om «The Hunger Games: Sunrise on the Reaping», som forventes å ha kinopremiere i november neste år.</p>\n<p>Den nye «Hunger Games»-filmen foregår i Panem, samme morgen som de 50. lekene skal finne sted – og 24 år før begivenhetene i den første filmatiseringen av bøkene til Suzanne Collins.</p>\n<p>Og både Lawrence og Hutcherson blir å se tilbake i rollene som Katniss Everdeen og Peeta Mellark.</p>\n<p>Nettstedet skriver at det fortsatt er uklart hvor stor plass de to vil få i den nye filmen, men det antas at de vil medvirke i en sekvens som peker fremover i tid.</p>\n<p>(NTB)</p>\n</div>\n</div>\n<!-- include: /serum/render?id=1.17689104&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=bulletin-attachment --><!-- START: /templates/image/image-brief.jsp -->\n<figure class=\"image widget brief bulletin-attachment\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwHJFt9Dzz_9VOdmONDfRu6A.jpg 80w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwpYnr_gcAg2NOdmONDfRu6A.jpg 160w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkw83j42eY8BLVOdmONDfRu6A.jpg 350w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwjev24tmAZaZOdmONDfRu6A.jpg 450w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwk2Tf6htTLrtOdmONDfRu6A.jpg 650w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwM327sce_NQlOdmONDfRu6A.jpg 1000w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwwH3QPX1lXolOdmONDfRu6A.jpg 1200w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkw3_Yk4uoQ-x5OdmONDfRu6A.jpg 1600w, https://gfx.nrk.no/fhWSz7VZFuB7rNP8QUsmkwk9vk-r0tjQJOdmONDfRu6A.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"APTOPIX LA Premiere of &quot;The Hunger Games: Mockingjay - Part 2&quot; - Liam Hemsworth, Jennifer Lawrence, Josh Hutcherson\" title=\"Foto: Jordan Strauss / Invision / AP / NTB\"></div>\n<figcaption>\n<small>Foto: Jordan Strauss / Invision / AP / NTB</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-brief.jsp -->\n\n</div>\n</article>\n<script>\nrequire([\n'common/module/realtime/Serum.RealtimeUpdater',\n'common/module/realtime/Serum.RealtimeWidget',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeWidget, $) {\n$('.teaser.js-realtime').each(function() {\nvar $container = $(this).removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($container);\nnew RealtimeWidget($container);\n});\n});\n</script>\n\n</li>\n</ul>\n<footer class=\"stream-footer nrk-pagination \">\n<button class=\"stream-pagination-button nrk-button\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</footer>\n</div>\n<script>\nrequire([\n'inline!standard:realtime:common/module/realtime/Serum.RealtimeUpdater',\n'inline!standard:realtime:type/stream/Serum.RealtimeStream',\n'inline!standard:jquery'\n], function(RealtimeUpdater, RealtimeStream, $) {\n$('.stream.js-realtime').each(function() {\nvar $target = $(this);\n$target.removeClass('js-realtime');\nRealtimeUpdater.get().addTarget($target);\nnew RealtimeStream($target);\n});\n});\n</script>\n</div><div class=\"g33 col fr s6 sl9 sl12 sl18 flow-reference\"><!-- include: /serum/render?id=1.14654834&amp;secondary=1.17665291&amp;size=6&amp;perspective=RICH&amp;alignment=RIGHT&amp;scope=ARTICLE&amp;head=Anbefalinger&amp;arrangement.offset=0&amp;arrangement.startoffset=0&amp;arrangement.quantity=3&amp;arrangement.repetition=PATTERN&amp;arrangement.view%5B0%5D.perspective=BRIEF&amp;arrangement.view%5B0%5D.size=6&amp;arrangement.view%5B0%5D.alignment=RIGHT&amp;paged=SIMPLE -->\n<div class=\"flow widget rich container-widget js-initialize flow-paged cf\"\ndata-id=\"1.14654834\"\ndata-relation-limit=\"3\">\n<div class=\"container-widget-content\">\n<h3 class=\"widget-title skin-border\"><span>Anbefalinger</span></h3>\n</div>\n<div class=\"cf flow-content container-widget lp_flow relations\"\ndata-ec-list=\"pp:article:1.14654834\"\ndata-ec-name=\"nrkno_flow\"\n><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17668186\"\ndata-reference-id=\"1.14654834.body281\"\n><!-- include: /serum/render?id=1.17668186&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\"\nhref=\"https://www.nrk.no/anmeldelser/anbefaling_-15-av-arets-beste-barneboker-1.17668186\"\ndata-id=\"1.17668186\"\ndata-ec-id=\"pp:article:1.17668186\"\ndata-ec-name=\"Disse bøkene bør du gi barna til jul\">\n<!-- include: /serum/render?id=1.17668543&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gP8lv0R5zGABy3ZaZy84TpA.jpg 80w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gQAProUmJD_Jy3ZaZy84TpA.jpg 160w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8g0oDJo2tYeUJy3ZaZy84TpA.jpg 350w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gH7-T8Wvu-eBy3ZaZy84TpA.jpg 450w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8g-9IHfhTJe6Fy3ZaZy84TpA.jpg 650w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8giKErvlPxvqxy3ZaZy84TpA.jpg 1000w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gGBdtPB9CUPBy3ZaZy84TpA.jpg 1200w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gzSMCtdSr_ypy3ZaZy84TpA.jpg 1600w, https://gfx.nrk.no/CBXbaqhrVgtzPxO_hVbv8gNA4RreibTWVy3ZaZy84TpA.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"en samling av barnebøker\" title=\"\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Disse bøkene bør du gi barna til jul</h2>\n<p class=\"plug-preamble\">ANBEFALING: 15 av årets beste barnebøker</p>\n<span class=\"plug-metadata plug-byline\">Av Anne Cathrine Straume</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17677440\"\ndata-reference-id=\"1.14654834.body282\"\n><!-- include: /serum/render?id=1.17677440&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\"\nhref=\"https://www.nrk.no/p3/best-akkurat-naa/best-akkurat-na-5.-desember_-ny-musikk-fra-anna-of-the-north-og-oskar-med-k-1.17677440\"\ndata-id=\"1.17677440\"\ndata-ec-id=\"pp:article:1.17677440\"\ndata-ec-name=\"– Perfekt låt å høre på vei hjem fra et kjedelig julebord\">\n<!-- include: /serum/render?id=1.17679517&amp;size=6&amp;perspective=LEAN&amp;alignment=AUTO&amp;type=image&amp;aspect=UNKNOWN&amp;classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" srcset=\"https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQpFuWCsjUABrxVelDuSnuCw.jpg 80w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQs9RXAkGPghrxVelDuSnuCw.jpg 160w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQScJixwirb1PxVelDuSnuCw.jpg 350w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQR9yP1rQOksrxVelDuSnuCw.jpg 450w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQB3MFqoOc-BzxVelDuSnuCw.jpg 650w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQKKXtMe-g8PHxVelDuSnuCw.jpg 1000w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQ-JbWWSf2kBPxVelDuSnuCw.jpg 1200w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQiQLR2GxpfM_xVelDuSnuCw.jpg 1600w, https://gfx.nrk.no/xCxmbSKgn7W41g5kI7GbFQLmSdsFd1fCzxVelDuSnuCw.jpg 2000w\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" loading=\"eager\" alt=\"Anna of The North går bortover en vannkant med en lang hengende skinnjakke\" title=\"Foto: Ryan Razon / promo\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">– Perfekt låt å høre på vei hjem fra et kjedelig julebord</h2>\n<p class=\"plug-preamble\">Best akkurat nå 5. desember: ny musikk fra Anna of the north og Oskar med K</p>\n<span class=\"plug-metadata plug-byline\"></span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div\nclass=\"g100 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\"\ndata-id=\"1.17601360\"\ndata-reference-id=\"1.14654834.body280\"\n><!-- include: /serum/render?id=1.17601360&amp;size=6&amp;perspective=BRIEF&amp;alignment=AUTO&amp;showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous 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aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/informasjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/kontakt/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/lisens/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/publikum/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/deltaker/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/stilling/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/presse/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Kontakt</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/informasjon/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/kontakt/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/lisens/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/publikum/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/deltaker/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/stilling/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/presse/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Presse</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Hjelp<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/informasjonskapsler/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Hjelp</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Brukerstøtte</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/tilgjengelighet/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/personvernerklaering/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://info.nrk.no/informasjonskapsler/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Informasjonskapsler (cookies)</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Tjenester<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.yr.no\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" 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0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\"/></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a href=\"https://www.nrk.no/salg/\" class=\"flex items-center hover:text-core-blue-600 decoration-none\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" width=\"1.500em\" height=\"1.500em\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\"/></svg></span>Spons og salg</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Salg</h3><ul class=\"p-0 m-0 list-none\"><li 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   "source_updated_at" : "2025-12-13 11:42:19",
   "summary" : "Taco Bell har åpnet i Stockholm. Hva holder kjedene unna Norge?",
   "tags" : null,
   "title" : "Fastfoodkjedene satser på Sverige og dropper Norge",
   "twitter_title" : "Norge blir for dyre for billigkjedene",
   "version" : 1
}