Klimakrise til middag
Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.
Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.
Gå en tur gjennom Oslos gater, se en YouTube-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.
Uke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.
Omgitt av røde flagg– som FNs meteorologiske organisasjons advarsel om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.
«Økningen i kjøttforbruket vårt er alarmerende.»
Som forbrukere vet viat det vi kjøper og spiser har betydning. I en mye sitert studie publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.
De hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.
På verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.
«Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»
Dette er ikke noe nytt. I 2013 rapporterte FAO FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.
Den gjennomsnittlige nordmannen spiser omtrent 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.
Hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. (Illustrasjonsfoto.)
EAT-Lancet-kommisjonen anbefaler å ikke spise mer enn 43 gram kjøtt per dag (14 g rødt kjøtt, 29 g fjærkre). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.
Likevel, i stedet forå hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.
Når hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.
Vi har sett denne typenskadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70-tallet til det nylige forbudet mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte forbud mot offentlig reklame for kjøtt (og fossilt brensel).
Logikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.
«Politikk bør være i tråd med samfunnets mål.»
I oktober i fjorinnførte Norge et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.
Hva med et lignende forbud mot matvarer som er skadelige for miljøet?
Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.
Norge er stoltav sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.
Det er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.
Politikk bør være i tråd med samfunnets mål.
Et forbudmot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.
«Som sigarettannonser rettet mot barn.»
Disse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.
Her har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.
Å spise mindre kjøtter et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.
Det er på tide å forby kjøttreklame.
Send oss din ytring
Lyst til å skrive? Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du her.
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Category: Ytring, Klima og miljø, Mat og kosthold, Slakteri og kjøtt, Norge
Article Version History (2 versions)
This article has been updated since it was first fetched. Below are all versions:
Version 2
Current
2026-05-26 05:40:50
Klimakrise til middag
UPDATE
Author: Audrey Plyler
Published: 2026-05-25 13:54:35
Updated: 2026-05-25 21:29:37
Category: Ytring, Klima og miljø, Mat og kosthold, Slakteri og kjøtt, Norge
📝 Summary
Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.
📄 Full Content (5678 chars)
Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.
Gå en tur gjennom Oslos gater, se en YouTube-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.
Uke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.
Omgitt av røde flagg– som FNs meteorologiske organisasjons advarsel om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.
«Økningen i kjøttforbruket vårt er alarmerende.»
Som forbrukere vet viat det vi kjøper og spiser har betydning. I en mye sitert studie publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.
De hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.
På verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.
«Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»
Dette er ikke noe nytt. I 2013 rapporterte FAO FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.
Den gjennomsnittlige nordmannen spiser omtrent 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.
Hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. (Illustrasjonsfoto.)
EAT-Lancet-kommisjonen anbefaler å ikke spise mer enn 43 gram kjøtt per dag (14 g rødt kjøtt, 29 g fjærkre). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.
Likevel, i stedet forå hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.
Når hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.
Vi har sett denne typenskadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70-tallet til det nylige forbudet mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte forbud mot offentlig reklame for kjøtt (og fossilt brensel).
Logikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.
«Politikk bør være i tråd med samfunnets mål.»
I oktober i fjorinnførte Norge et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.
Hva med et lignende forbud mot matvarer som er skadelige for miljøet?
Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.
Norge er stoltav sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.
Det er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.
Politikk bør være i tråd med samfunnets mål.
Et forbudmot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.
«Som sigarettannonser rettet mot barn.»
Disse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.
Her har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.
Å spise mindre kjøtter et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.
Det er på tide å forby kjøttreklame.
Send oss din ytring
Lyst til å skrive? Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du her.
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"content" : "*Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.*\n\nGå en tur gjennom Oslos gater, se en YouTube\\-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.\n\nUke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.\n\n**Omgitt av røde flagg**– som FNs meteorologiske organisasjons [advarsel](https://news.un.org/en/story/2026/03/1167178) om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\n\n> «Økningen i kjøttforbruket vårt er alarmerende.»\n\n**Som forbrukere vet vi**at det vi kjøper og spiser har betydning. I en [mye sitert studie ](https://www.science.org/doi/10.1126/science.aaq0216)publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.\n\nDe hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.\n\nPå verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.\n\n> «Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»\n\n**Dette er ikke** noe nytt. I 2013 [rapporterte FAO](https://www.fao.org/4/i3437e/i3437e00.htm) FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.\n\nDen gjennomsnittlige nordmannen [spiser omtrent](https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald) 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.\n\nHver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. \\(Illustrasjonsfoto.\\)\n\nEAT\\-Lancet\\-kommisjonen [anbefaler](https://eatforum.org/eat-lancet/summary-report/) å ikke spise mer enn 43 gram kjøtt per dag \\(14 g rødt kjøtt, 29 g fjærkre\\). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.\n\n**Likevel, i stedet for**å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.\n\nNår hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.\n\n**Vi har sett denne typen**skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70\\-tallet til det nylige [forbudet ](https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts)mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte [forbud ](https://www.bbc.com/news/articles/c9wejdekpwyo)mot offentlig reklame for kjøtt \\(og fossilt brensel\\).\n\nLogikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\n\n> «Politikk bør være i tråd med samfunnets mål.»\n\n**I oktober i fjor**[innførte Norge](https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/) et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.\n\nHva med et lignende forbud mot matvarer som er skadelige for miljøet?\n\nÅ spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.\n\n**Norge er stolt**av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.\n\nDet er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.\n\nPolitikk bør være i tråd med samfunnets mål.\n\n**Et forbud**mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\n\n> «Som sigarettannonser rettet mot barn.»\n\nDisse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.\n\nHer har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.\n\n**Å spise mindre kjøtt**er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.\n\nDet er på tide å forby kjøttreklame.\n\n### Send oss din ytring\n\n**Lyst til å skrive?** Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du [her](https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030).",
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href="https://resultater.nrk.no/">Livesport</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6851" data-ec-name="Sendeplan" data-ec-variant="N/A" href="/sport/sendeplan/">Sendeplan</a></li></ul><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12"><a class="decoration-none! border-b-none! !mt-12" data-ec-id="pp:2.8030" data-ec-name="Spill" data-ec-variant="N/A" href="/spill/">Spill</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:1.13834273" data-ec-name="Quiz" data-ec-variant="N/A" href="/emne/quiz-1.13834273">Quiz</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:1.17105310" data-ec-name="Former (minispill)" data-ec-variant="N/A" href="/former-1.17105310">Former</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:1.17073958" data-ec-name="Tvers (minispill)" data-ec-variant="N/A" href="/tvers-1.17073958">Tvers</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://delta.nrk.no/spill/kula" data-ec-name="Kula (minispill)" data-ec-variant="N/A" href="https://delta.nrk.no/spill/kula">Kula</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0"><a class="decoration-none! border-b-none! mt-0" data-ec-id="pp:distrikt/" data-ec-name="Distrikt" data-ec-variant="N/A" href="/distrikt/">Distrikt</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6950" data-ec-name="Agder" data-ec-variant="N/A" href="/sorlandet/">Agder</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6954" data-ec-name="Akershus" data-ec-variant="N/A" href="/stor-oslo/">Akershus</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6974" data-ec-name="Buskerud" data-ec-variant="N/A" href="/buskerud/">Buskerud</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7611" data-ec-name="Finnmark" data-ec-variant="N/A" href="/tromsogfinnmark/">Finnmark</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6944" data-ec-name="Innlandet" data-ec-variant="N/A" href="/innlandet/">Innlandet</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6946" data-ec-name="M&oslash;re og Romsdal" data-ec-variant="N/A" href="/mr/">Møre og Romsdal</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6947" data-ec-name="Nordland" data-ec-variant="N/A" href="/nordland/">Nordland</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6954" data-ec-name="Oslo" data-ec-variant="N/A" href="/stor-oslo/">Oslo</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6948" data-ec-name="Rogaland" data-ec-variant="N/A" href="/rogaland/">Rogaland</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7617" data-ec-name="Telemark" data-ec-variant="N/A" href="/vestfoldogtelemark/">Telemark</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7611" data-ec-name="Troms" data-ec-variant="N/A" href="/tromsogfinnmark/">Troms</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6943" data-ec-name="Tr&oslash;ndelag" data-ec-variant="N/A" href="/trondelag/">Trøndelag</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7617" data-ec-name="Vestfold" data-ec-variant="N/A" href="/vestfoldogtelemark/">Vestfold</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7623" data-ec-name="Vestland" data-ec-variant="N/A" href="/vestland/">Vestland</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6953" data-ec-name="&Oslash;stfold" data-ec-variant="N/A" href="/ostfold/">Østfold</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0">Temasider</h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://www.nrk.no/video/humor/" data-ec-name="NRK Humor" data-ec-variant="N/A" href="/video/humor/">NRK Humor</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7009" data-ec-name="NRK Mat" data-ec-variant="N/A" href="/mat/">NRK Mat</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7159" data-ec-name="NRK Skole" data-ec-variant="N/A" href="/skole/">NRK Skole</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://www.nrkbeta.no" data-ec-name="NRKbeta" data-ec-variant="N/A" href="https://www.nrkbeta.no/">NRKbeta</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://www.nrk.no/nyinorge/" data-ec-name="Ny i Norge" data-ec-variant="N/A" href="/nyinorge/">Ny i Norge</a></li></ul><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12"><a class="decoration-none! border-b-none! !mt-12" data-ec-id="pp:2.7002" data-ec-name="Info" data-ec-variant="N/A" href="https://www.nrk.no/informasjon/">Info</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://hjelp.nrk.no" data-ec-name="Hjelp" data-ec-variant="N/A" href="https://hjelp.nrk.no/">Hjelp</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7002" data-ec-name="Informasjon" data-ec-variant="N/A" href="/informasjon/">Informasjon</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://info.nrk.no/baerekraft" data-ec-name="Bærekraft" data-ec-variant="N/A" href="https://info.nrk.no/baerekraft">Bærekraft</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://info.nrk.no/karriere" data-ec-name="Karriere" data-ec-variant="N/A" href="https://info.nrk.no/karriere/">Karriere</a></li></ul></div></div></div></div></nav></header></div></div></nrkno-header>
</div><div class="g100 col fc sAUTO group-reference"><div class="group widget rich menu-bar cf container-widget"><div class="g100 col fc s18 sg6 sg9 sg12 group-reference"><div class="group widget rich cf container-widget"><div class="g100 col fl s18 sg6 sg9 sg12 menu-reference"><!-- include: /serum/render?id=1.11572017&size=18&perspective=RICH&alignment=LEFT&selected=0 -->
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Ytring
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<span class="article-type-text">Kronikk</span>
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<h1 class="title title-large article-title ">Klimakrise til middag</h1>
<div class="text-body text-body-sans-serif article-lead">
<p>Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.</p>
</div>
</header>
<div class="g70 col fl s12 sl18 sg6 sg9 article-lead-media ">
<!-- include: /serum/render?id=1.17860403&size=12&perspective=RICH&alignment=CENTER&caption=Dagligvarekjedene+jobber+hardt+for+%C3%A5+gj%C3%B8re+kj%C3%B8tt+stadig+mer+attraktivt%2C+til+skade+for+klimaet%2C+skriver+kronikkforfatteren.+%28Illustrasjonsfoto.%29+&type=image&aspect=F169 --><!-- START: /templates/image/image-rich.jsp -->
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<div class="responsive-img F169"><img alt="Kjøttentusiast (Illustrasjonsfoto)" loading="eager" sizes="(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQCR2UHjifUAXyPLK0WAOhUA.jpg 80w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQuTds0NefVYnyPLK0WAOhUA.jpg 160w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ5xLXN3MwadLyPLK0WAOhUA.jpg 350w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ1GZC345u5EryPLK0WAOhUA.jpg 450w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQroyDQYq427ryPLK0WAOhUA.jpg 650w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ5zyieB4nBzXyPLK0WAOhUA.jpg 1000w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg 1200w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQEaJthcJNwE7yPLK0WAOhUA.jpg 1600w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQfbVVL6ZW2APyPLK0WAOhUA.jpg 2000w" title="Foto: Shutterstock"></div>
<figcaption>
<p class="">Dagligvarekjedene jobber hardt for å gjøre kjøtt stadig mer attraktivt, til skade for klimaet, skriver kronikkforfatteren. (Illustrasjonsfoto.) </p>
<small>Foto: Shutterstock</small>
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<a class="author__name" href="https://www.nrk.no/forfatter/audrey-plyler-18.28287" title="Gå til personens side">
Audrey Plyler
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<span> – Rådgiver i Regnskogfondet</span>
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<span aria-hidden="true" class="author__role">Rådgiver i Regnskogfondet</span>
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<p class="article-body--updating" data-is-updating-article="false" data-last-updated="1779744577000" data-updating-text="Saken oppdateres."></p>
<p><em>Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson. </em></p>
<p>Gå en tur gjennom Oslos gater, se en YouTube-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.</p>
<p>Uke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.</p>
<p><strong>Omgitt av røde flagg </strong>– som FNs meteorologiske organisasjons <a ec-id="https://news.un.org/en/story/2026/03/1167178" ec-name="advarsel" href="https://news.un.org/en/story/2026/03/1167178">advarsel</a> om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.
</p><div class="g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference" id="1.17857046.64cf92e9"><!-- include: /serum/render?id=1.17857046&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->
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<p><em>«Økningen i kjøttforbruket vårt er alarmerende.»</em></p>
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<p><strong>Som forbrukere vet vi </strong>at det vi kjøper og spiser har betydning. I en <a ec-id="https://www.science.org/doi/10.1126/science.aaq0216" ec-name="mye sitert studie" href="https://www.science.org/doi/10.1126/science.aaq0216">mye sitert studie </a>publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.</p>
<p>De hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.</p>
<p>På verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.
</p><div class="g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference" id="1.17857039.3f0c973b"><!-- include: /serum/render?id=1.17857039&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->
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<p><em>«Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»</em></p>
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<p><strong>Dette er ikke</strong> noe nytt. I 2013 <a ec-id="https://www.fao.org/4/i3437e/i3437e00.htm" ec-name="rapporterte FAO" href="https://www.fao.org/4/i3437e/i3437e00.htm">rapporterte FAO</a> FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.</p>
<p>Den gjennomsnittlige nordmannen <a ec-id="https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald" ec-name="spiser omtrent" href="https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald">spiser omtrent</a> 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.
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<p class="">Hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. (Illustrasjonsfoto.)</p>
<small>Foto: Shutterstock</small>
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<p><span class="note" data-content="<p>En internasjonal gruppe av forskere samlet av den norske EAT-stiftelsen og det medisinske tidsskriftet The Lancet for &aring; forske p&aring; kosthold som p&aring; en sunn m&aring;te kan br&oslash;df&oslash; den voksende verdensbefolkningen uten &aring; &oslash;delegge planeten.</p> " data-term="EAT-Lancet-kommisjonen">EAT-Lancet-kommisjonen</span> <a ec-id="https://eatforum.org/eat-lancet/summary-report/" ec-name="anbefaler" href="https://eatforum.org/eat-lancet/summary-report/">anbefaler</a> å ikke spise mer enn 43 gram kjøtt per dag (14 g rødt kjøtt, 29 g fjærkre). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.</p>
<p><strong>Likevel, i stedet for </strong>å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.</p>
<p>Når hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.<!-- include: /serum/render?id=1.17768066&size=10&perspective=REFERENCE&alignment=AUTO&prefix=&variant=articlePlugSmallThumbnail&showDescription=false&parentSize=10 -->
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<a class="link__container link__container--with-thumbnail autonomous forward-navigation" data-ec-category="SMALL_THUMBNAIL" data-ec-id="pp:article:1.17768066" data-ec-name="Hva om vi hadde spist sånn som vi gjorde før?" href="https://www.nrk.no/klima/hva-om-vi-hadde-spist-sann-som-vi-gjorde-for_-1.17768066">
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Hva om vi hadde spist sånn som vi gjorde før?
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<p><strong>Vi har sett denne typen </strong>skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70-tallet til det nylige <a ec-id="https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts" ec-name="forbudet" href="https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts">forbudet </a>mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte <a ec-id="https://www.bbc.com/news/articles/c9wejdekpwyo" ec-name="forbud" href="https://www.bbc.com/news/articles/c9wejdekpwyo">forbud </a>mot offentlig reklame for kjøtt (og fossilt brensel).</p>
<p>Logikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.
</p><div class="g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference" id="1.17857049.6621c701"><!-- include: /serum/render?id=1.17857049&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->
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<p><em>«Politikk bør være i tråd med samfunnets mål.»</em></p>
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<p><strong>I oktober i fjor </strong><a ec-id="https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/" ec-name="innførte Norge" href="https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/">innførte Norge</a> et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.</p>
<p>Hva med et lignende forbud mot matvarer som er skadelige for miljøet?
</p><div class="g50 col fr s5 sl6 sl9 sl12 sl18 image-reference image-reference--F11" id="1.17857029.3d1f6098"><!-- include: /serum/render?id=1.17857029&size=5&perspective=RICH&alignment=RIGHT&caption=%C3%85+spise+mindre+kj%C3%B8tt+er+en+av+de+mest+effektive+tiltakene+den+enkelte+kan+gj%C3%B8re+for+%C3%A5+redusere+sitt+milj%C3%B8avtrykk%2C+skriver+Audrey+Plyler.&type=image&aspect=F11&parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->
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<div class="responsive-img F11"><img alt="Audrey Plyler" loading="eager" sizes="(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQRj-Re567sDKPLuRIYqn-OA.jpg 80w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQkK7BQ-nc4jyPLuRIYqn-OA.jpg 160w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQX3yMelW2WTOPLuRIYqn-OA.jpg 350w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQiBJ-vEiweF2PLuRIYqn-OA.jpg 450w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQPzqeW2iJbXePLuRIYqn-OA.jpg 650w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQAJu207Y4zz2PLuRIYqn-OA.jpg 1000w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQMo0rzcLeeTmPLuRIYqn-OA.jpg 1200w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQZFJB7OdosUePLuRIYqn-OA.jpg 1600w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQgnLvGkl9MuCPLuRIYqn-OA.jpg 2000w" title="Foto: Privat"></div>
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<p class="">Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.</p>
<small>Foto: Privat</small>
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<p><strong>Norge er stolt </strong>av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.</p>
<p>Det er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.</p>
<p>Politikk bør være i tråd med samfunnets mål.</p>
<p><strong>Et forbud </strong>mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.
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<p>«Som sigarettannonser rettet mot barn.»</p>
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<p>Disse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.</p>
<p>Her har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.</p>
<p><strong>Å spise mindre kjøtt </strong>er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.</p>
<p>Det er på tide å forby kjøttreklame.</p>
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<p><strong>Lyst til å skrive?</strong> Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du <a ec-id="pp:article:1.8271030" ec-name="her" href="https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030"><strong>her</strong></a>.</p>
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25.05.2026, kl. 15.54
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25.05.2026, kl. 23.29
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<h2 class="title">Slutta å ete ultraprosessert mat – opplevde «supereffekt»</h2>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17867565" data-ec-name="Et farvel til 90-tallet" data-id="1.17867565" href="https://www.nrk.no/ytring/et-farvel-til-90-tallet-1.17867565">
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<div class="responsive-img F169"><img alt="Friends" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQlahBsorH7VWlycqY5ke3Cw.jpg 80w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQiOOWsan_X7qlycqY5ke3Cw.jpg 160w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQnhIe8T7mQ2-lycqY5ke3Cw.jpg 350w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQhIhQHVpcpJClycqY5ke3Cw.jpg 450w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQfj-cVLjD8TmlycqY5ke3Cw.jpg 650w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQHtDyV2bjEb6lycqY5ke3Cw.jpg 1000w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQotqrXVyA-AmlycqY5ke3Cw.jpg 1200w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQTdg_JWmwWoOlycqY5ke3Cw.jpg 1600w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQBLCMTfMCznqlycqY5ke3Cw.jpg 2000w" title="Foto: HO / REUTERS"></div>
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<h2 class="title">Et farvel til 90-tallet</h2>
<p class="plug-preamble">Vi må slutte å lulle oss inn i suttekluter fra fortiden.</p>
<span class="plug-metadata plug-byline">Av Hallvard Misje</span>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17853208" data-ec-name="Rånere i rødt og blått" data-id="1.17853208" href="https://www.nrk.no/ytring/ranere-i-rodt-og-blatt-1.17853208">
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<div class="responsive-img F169"><img alt="Unge menn vinker fra en knallgul, gammel cabriolet." loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA6I6TL12iib7f7IDJ_5GwuA.jpg 80w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPACFdSDLCF1Czf7IDJ_5GwuA.jpg 160w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAS6HhHh-AE4Hf7IDJ_5GwuA.jpg 350w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAftOWgGBks63f7IDJ_5GwuA.jpg 450w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA-0ah9uoIx0ff7IDJ_5GwuA.jpg 650w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAh1Qcys8CbZXf7IDJ_5GwuA.jpg 1000w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAe0-k8AUjlcbf7IDJ_5GwuA.jpg 1200w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPASo0Yj55xNibf7IDJ_5GwuA.jpg 1600w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPABbNn76zqIOTf7IDJ_5GwuA.jpg 2000w" title="Foto: Scanpix"></div>
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<h2 class="title">Rånere i rødt og blått</h2>
<p class="plug-preamble">Russen drikker som oss, styler bussen som oss og spiller like dårlig musikk. Men vi var her først.</p>
<span class="plug-metadata plug-byline">Av Øystein Heggdal</span>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17893564" data-ec-name="Oppskrift på en bedre verden fra en «jævla krenkbar feminist»" data-id="1.17893564" href="https://www.nrk.no/ytring/oppskrift-pa-en-bedre-verden-fra-en-_jaevla-krenkbar-feminist-1.17893564">
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<h2 class="title">Oppskrift på en bedre verden fra en «jævla krenkbar feminist»</h2>
<p class="plug-preamble">Her får dere en oppskrift som alle kan følge. Glutenfri og helt gratis. Alt som trengs er å tenke over hva som skjer i kommentarfeltene.</p>
<span class="plug-metadata plug-byline">Av Ulrikke Valvik Mitchell</span>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17892258" data-ec-name="Gjør ammefri til småbarnsfri" data-id="1.17892258" href="https://www.nrk.no/ytring/gjor-ammefri-til-smabarnsfri-1.17892258">
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<div class="responsive-img F169"><img alt="Illustrasjonsbilde fra barnehagemiljø" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiANRgxAdciQA2rToRJV8jVHw.jpg 80w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiACKcnD84AosyrToRJV8jVHw.jpg 160w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAkjtT-99P9amrToRJV8jVHw.jpg 350w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAwelTfIcrN7GrToRJV8jVHw.jpg 450w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAlhdiMXixA6erToRJV8jVHw.jpg 650w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiABCIspdMkTyKrToRJV8jVHw.jpg 1000w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAUcBnCzRVCIKrToRJV8jVHw.jpg 1200w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAhhpLONCB9mirToRJV8jVHw.jpg 1600w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAn_JoqnPKeZ6rToRJV8jVHw.jpg 2000w" title="Foto: Håkon Mosvold Larsen / NTB"></div>
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<h2 class="title">Gjør ammefri til småbarnsfri</h2>
<p class="plug-preamble">Vi har allerede en ordning som kan gjøre det bedre for de yngste i barnehagen. Den må bare tilpasses.</p>
<span class="plug-metadata plug-byline">Av Lina Iversen</span>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17890973" data-ec-name="Nato i dyp krise foran toppmøte i Sverige" data-id="1.17890973" href="https://www.nrk.no/ytring/nato-i-dyp-krise-foran-toppmote-i-sverige-1.17890973">
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<div class="responsive-img F169"><img alt="Mark Rutte på talerstolen i Nato" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAwrgssj_Et03k05B3GXA5KQ.jpg 80w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayA1VIvy_97aNnk05B3GXA5KQ.jpg 160w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayARPmiGvkmOMXk05B3GXA5KQ.jpg 350w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAQWMJMjwEuz7k05B3GXA5KQ.jpg 450w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAJc-UnCC_meDk05B3GXA5KQ.jpg 650w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAhzWaIp18A0Hk05B3GXA5KQ.jpg 1000w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayADUfGWl0AbRbk05B3GXA5KQ.jpg 1200w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAnl4kRs0JACfk05B3GXA5KQ.jpg 1600w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAGlqWdVeFVE7k05B3GXA5KQ.jpg 2000w" title="Foto: AP"></div>
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<h2 class="title">Nato i dyp krise foran toppmøte i Sverige</h2>
<p class="plug-preamble">USA trekker soldater ut av Europa mens Donald Trump fortsetter å så tvil om alliansens verdi.</p>
<span class="plug-metadata plug-byline">Av Sigurd Falkenberg Mikkelsen</span>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17890527" data-ec-name="Outsourcing av barna" data-id="1.17890527" href="https://www.nrk.no/ytring/outsourcing-av-barna-1.17890527">
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<div class="responsive-img F169"><img alt="Ingvild Eide Leirfall med baby i bæresele" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAAjaHyPyRIoNxAa71eDRXuA.jpg 80w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAnrGgYZw9R91xAa71eDRXuA.jpg 160w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAOl878xSz4oZxAa71eDRXuA.jpg 350w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAkKfK7fE2GMxxAa71eDRXuA.jpg 450w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAHvgh6hScZIJxAa71eDRXuA.jpg 650w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAGciex7mLs91xAa71eDRXuA.jpg 1000w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsADRMt_x740QxxAa71eDRXuA.jpg 1200w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAb7P7r5L8RJRxAa71eDRXuA.jpg 1600w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAoq047PdZy-FxAa71eDRXuA.jpg 2000w" title="Foto: Privat"></div>
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0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Lisens</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/publikum/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Publikum i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/deltaker/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Delta i NRK-programmer</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/stilling/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Jobb i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/presse/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Presse</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Kontakt</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/informasjon/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Om NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/kontakt/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Kontakt NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/lisens/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Lisens</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/publikum/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Publikum i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/deltaker/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Delta i NRK-programmer</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/stilling/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Jobb i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/presse/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Presse</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Hjelp<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Brukerstøtte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/tilgjengelighet/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/personvernerklaering/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/informasjonskapsler/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Hjelp</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Brukerstøtte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/tilgjengelighet/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/personvernerklaering/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/informasjonskapsler/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Tjenester<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.yr.no"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/skole/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>NRK Skole</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Tjenester</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.yr.no"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/skole/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>NRK Skole</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Produksjon<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/eksternproduksjon/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 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"article_id" : 233457,
"author" : "Audrey Plyler",
"category" : "Ytring, Klima og miljø, Mat og kosthold, Slakteri og kjøtt, Norge",
"change_type" : "update",
"content" : "*Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.*\n\nGå en tur gjennom Oslos gater, se en YouTube\\-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.\n\nUke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.\n\n**Omgitt av røde flagg**– som FNs meteorologiske organisasjons [advarsel](https://news.un.org/en/story/2026/03/1167178) om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\n\n> «Økningen i kjøttforbruket vårt er alarmerende.»\n\n**Som forbrukere vet vi**at det vi kjøper og spiser har betydning. I en [mye sitert studie ](https://www.science.org/doi/10.1126/science.aaq0216)publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.\n\nDe hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.\n\nPå verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.\n\n> «Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»\n\n**Dette er ikke** noe nytt. I 2013 [rapporterte FAO](https://www.fao.org/4/i3437e/i3437e00.htm) FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.\n\nDen gjennomsnittlige nordmannen [spiser omtrent](https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald) 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.\n\nHver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. \\(Illustrasjonsfoto.\\)\n\nEAT\\-Lancet\\-kommisjonen [anbefaler](https://eatforum.org/eat-lancet/summary-report/) å ikke spise mer enn 43 gram kjøtt per dag \\(14 g rødt kjøtt, 29 g fjærkre\\). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.\n\n**Likevel, i stedet for**å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.\n\nNår hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.\n\n**Vi har sett denne typen**skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70\\-tallet til det nylige [forbudet ](https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts)mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte [forbud ](https://www.bbc.com/news/articles/c9wejdekpwyo)mot offentlig reklame for kjøtt \\(og fossilt brensel\\).\n\nLogikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\n\n> «Politikk bør være i tråd med samfunnets mål.»\n\n**I oktober i fjor**[innførte Norge](https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/) et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.\n\nHva med et lignende forbud mot matvarer som er skadelige for miljøet?\n\nÅ spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.\n\n**Norge er stolt**av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.\n\nDet er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.\n\nPolitikk bør være i tråd med samfunnets mål.\n\n**Et forbud**mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\n\n> «Som sigarettannonser rettet mot barn.»\n\nDisse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.\n\nHer har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.\n\n**Å spise mindre kjøtt**er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.\n\nDet er på tide å forby kjøttreklame.\n\n### Send oss din ytring\n\n**Lyst til å skrive?** Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du [her](https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030).",
"created_at" : "2026-05-26 05:40:50",
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"metadata" : "{\"is_paywalled\":0,\"schema\":{},\"meta\":{\"dc.date.issued\":\"2026-05-25\",\"author\":\"Audrey Plyler\",\"Generator\":\"Panorama\",\"p:domain_verify\":\"ec4318a079405ca7cd9055634d626a64\",\"apple-mobile-web-app-status-bar-style\":\"#eef5ff\",\"robots\":\"index,follow\",\"msapplication-tap-highlight\":\"no\",\"Revisit-after\":\"1 Days\",\"viewport\":\"width=device-width,initial-scale=1.0\",\"msapplication-navbutton-color\":\"#eef5ff\",\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\",\"theme-color\":\"#eef5ff\"},\"raw_feed_item\":\"<item>\\r\\n <title>Klimakrise til middag</title>\\r\\n <link>https://www.nrk.no/ytring/klimakrise-til-middag-1.17856961</link>\\r\\n <description>Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.</description>\\r\\n <category>Ytring</category>\\r\\n <category>Klima og miljø</category>\\r\\n <category>Mat og kosthold</category>\\r\\n <category>Slakteri og kjøtt</category>\\r\\n <category>Norge</category>\\r\\n <pubDate>Mon, 25 May 2026 13:54:35 GMT</pubDate>\\r\\n <guid isPermaLink=\\\"false\\\">1.17856961</guid>\\r\\n <dc:creator>Audrey Plyler</dc:creator>\\r\\n <dc:date>2026-05-25T13:54:35Z</dc:date>\\r\\n <media:content medium=\\\"image\\\" type=\\\"image/jpeg\\\" url=\\\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzvTMNMWKADZg.jpg\\\">\\r\\n <media:credit role=\\\"photographer\\\" scheme=\\\"urn:ebu\\\">Shutterstock</media:credit>\\r\\n <media:title>Kjøttentusiast (Illustrasjonsfoto)</media:title>\\r\\n </media:content>\\r\\n </item>\",\"og\":{\"type\":\"article\",\"title\":\"Klimakrise til middag\",\"url\":\"https://www.nrk.no/ytring/klimakrise-til-middag-1.17856961\",\"image\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"site_name\":\"NRK\",\"image:secure_url\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\"},\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\",\"published_at\":\"2026-05-25 13:54:35\",\"twitter\":{\"title\":\"Klimakrise til middag\",\"image\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"site\":\"@NRKno\",\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\",\"card\":\"summary\"},\"author\":\"Audrey Plyler\",\"title\":\"Klimakrise til middag\",\"source_updated_at\":\"2026-05-25 21:29:37\",\"content\":\"*Kronikkforfatteren arbeider som rÃ¥dgiver i Regnskogfondet, men skriver denne teksten som privatperson.*\\n\\nGÃ¥ en tur gjennom Oslos gater, se en YouTube\\\\-video eller scroll gjennom nyhetene i noen minutter, sÃ¥ vil du møte pÃ¥ et kjent syn: Reklame for svinekjøttdeig, lammelÃ¥r og «familiepakker» med grillpølser til nedsatt pris.\\n\\nUke etter uke konkurrerer Norges største dagligvarekjeder om Ã¥ gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.\\n\\n**Omgitt av røde flagg**â som FNs meteorologiske organisasjons [advarsel](https://news.un.org/en/story/2026/03/1167178) om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\\n\\n> «Ãkningen i kjøttforbruket vÃ¥rt er alarmerende.»\\n\\n**Som forbrukere vet vi**at det vi kjøper og spiser har betydning. I en [mye sitert studie ](https://www.science.org/doi/10.1126/science.aaq0216)publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at Ã¥ redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.\\n\\nDe hevder at Ã¥ spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for Ã¥ redusere sitt miljøavtrykk.\\n\\nPÃ¥ verdensbasis er økningen i kjøttforbruket vÃ¥rt alarmerende. Vi spiser omtrent dobbelt sÃ¥ mye kjøtt per person som for 60 Ã¥r siden â i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press pÃ¥ skogene, biologisk mangfold, vannsystemene og klimaet.\\n\\n> «Ã
spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for Ã¥ redusere sitt miljøavtrykk.»\\n\\n**Dette er ikke** noe nytt. I 2013 [rapporterte FAO](https://www.fao.org/4/i3437e/i3437e00.htm) FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene stÃ¥r for rundt 14,5 % av de globale klimagassutslippene â noe som kan sammenlignes med hele transportsektoren.\\n\\nDen gjennomsnittlige nordmannen [spiser omtrent](https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald) 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrÃ¥.\\n\\nHver eneste skjerm forer oss reklamer med budskap om at middagen mÃ¥ inneholde kjøtt, skriver kronikkforfatteren. \\\\(Illustrasjonsfoto.\\\\)\\n\\nEAT\\\\-Lancet\\\\-kommisjonen [anbefaler](https://eatforum.org/eat-lancet/summary-report/) Ã¥ ikke spise mer enn 43 gram kjøtt per dag \\\\(14 g rødt kjøtt, 29 g fjærkre\\\\). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.\\n\\n**Likevel, i stedet for**Ã¥ hjelpe forbrukerne med Ã¥ gÃ¥ over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte â de forsterker forestillingen om at kjøtt bør være sentralt i hvert mÃ¥ltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.\\n\\nNÃ¥r hver eneste skjerm forer oss reklamer med budskap om at middagen mÃ¥ inneholde kjøtt, blir det vanskelig Ã¥ forestille seg alternativer.\\n\\n**Vi har sett denne typen**skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame pÃ¥ 70\\\\-tallet til det nylige [forbudet ](https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts)mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med pÃ¥ nasjonalt nivÃ¥ i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte [forbud ](https://www.bbc.com/news/articles/c9wejdekpwyo)mot offentlig reklame for kjøtt \\\\(og fossilt brensel\\\\).\\n\\nLogikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\\n\\n> «Politikk bør være i trÃ¥d med samfunnets mÃ¥l.»\\n\\n**I oktober i fjor**[innførte Norge](https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/) et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altsÃ¥ at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.\\n\\nHva med et lignende forbud mot matvarer som er skadelige for miljøet?\\n\\nÃ
spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for Ã¥ redusere sitt miljøavtrykk, skriver Audrey Plyler.\\n\\n**Norge er stolt**av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vÃ¥rt.\\n\\nDet er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater Ã¥ bli markedsført i vÃ¥re offentlige rom.\\n\\nPolitikk bør være i trÃ¥d med samfunnets mÃ¥l.\\n\\n**Et forbud**mot kjøttreklame kan høres radikalt ut, men det gjorde ogsÃ¥ reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\\n\\n> «Som sigarettannonser rettet mot barn.»\\n\\nDisse tiltakene handler ikke om Ã¥ begrense den enkeltes valgfrihet. Folk vil fortsatt stÃ¥ fritt til Ã¥ spise det de ønsker. MÃ¥let er ganske enkelt Ã¥ stanse den stadige pÃ¥virkningen i én retning â for Ã¥ skape rom for mer informerte og bevisste valg.\\n\\nHer har bÃ¥de velgere og politikere en rolle Ã¥ spille. Som velgere, har vi makten til Ã¥ kreve at klimamÃ¥lene og den daglige politikken henger sammen. Politikerne kan begynne Ã¥ utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.\\n\\n**Ã
spise mindre kjøtt**er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.\\n\\nDet er på tide å forby kjøttreklame.\\n\\n### Send oss din ytring\\n\\n**Lyst til å skrive?** Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du [her](https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030).\",\"image_url\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"category\":\"Ytring, Klima og miljø, Mat og kosthold, Slakteri og kjøtt, Norge\",\"keywords\":[]}",
"og_title" : "Klimakrise til middag",
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dark:bg-core-blue-950 text-core-blue-50 dark:text-white text-[0.9rem] h-10 leading-10 overflow-x-auto text-center tablet:absolute tablet:left-0 tablet:top-0 tablet:w-full\"><ul class=\"nrkno-header__apps-list flex min-w-[20rem] py-0 justify-around list-none items-center tablet:max-w-[40rem] m-auto tablet:!m-auto\" role=\"list\"><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://tv.nrk.no/\" data-ec-name=\"NRK TV\" data-ec-variant=\"N/A\" href=\"https://tv.nrk.no/\">NRK TV</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://radio.nrk.no/\" data-ec-name=\"NRK Radio\" data-ec-variant=\"N/A\" href=\"https://radio.nrk.no/\">NRK Radio</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://nrksuper.no\" data-ec-name=\"NRK Super\" data-ec-variant=\"N/A\" href=\"https://nrksuper.no\">NRK Super</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://p3.no\" data-ec-name=\"NRK P3\" data-ec-variant=\"N/A\" href=\"https://p3.no\">NRK P3</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://yr.no\" data-ec-name=\"Yr\" data-ec-variant=\"N/A\" href=\"https://yr.no\">Yr</a></li></ul></div><ul class=\"nrkno-header__promoted-categories-list lt-tablet:hidden tablet:inline list-none m-0 p-0\" role=\"list\"><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyheter</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\" href=\"/sport/\">Sport</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" href=\"/kultur/\">Kultur</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"https://www.nrk.no/video/humor/\" data-ec-name=\"Humor\" data-ec-variant=\"N/A\" href=\"/video/humor/\">Humor</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\" href=\"/distrikt/\">Distrikt</a></li></ul><button aria-controls=\"nrkno-header__mega\" aria-expanded=\"false\" class=\"nrkno-header__mega-menu-expand-button tablet:inline-flex lt-tablet:hidden font-600 cursor-pointer leading-normal ml-1 py-[0.375rem] px-[0.75rem] align-baseline hover:opacity-70 transition-all color-header\" id=\"nrkno-header-megamenu-btn\">Mer<span class=\"text-[0.6rem] ml-1.5 self-center\"><svg aria-hidden=\"true\" class=\"transform fill-current pointer-events-none align-middle\" focusable=\"false\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path d=\"M4 10.88l8 5.6 8-5.6V9l-8 5.6L4 9v1.88z\" fill=\"currentColor\"></path></svg><span></span></span></button><div aria-labelledby=\"nrkno-header-megamenu-btn\" class=\"nrkno-header__mega-menu bg-header-mega-menu color-header-mega-menu animate-nrk-header-fade tablet:shadow-sm leading-normal overflow-hidden tablet:absolute left-0 w-full z-2 order-2 tablet:hidden lt-tablet:block\" id=\"nrkno-header__mega\"><div class=\"nrkno-header__mega-menu-outer-wrapper clear-both [display:table] m-auto max-w-[1190px] w-full px-4 tablet:px-5\"><div class=\"nrkno-header__mega-menu-inner-wrapper lt-tablet:inline tablet:flex tablet:-ml-5 color-body\"><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0\"><a class=\"decoration-none! border-b-none! mt-0\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyheter</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyhetssenter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyhetssenter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7008\" data-ec-name=\"Norge\" data-ec-variant=\"N/A\" href=\"/norge/\">Norge</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7029\" data-ec-name=\"Urix\" data-ec-variant=\"N/A\" href=\"/urix/\">Urix</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7880\" data-ec-name=\"Debatten\" data-ec-variant=\"N/A\" href=\"/debatten/\">Debatten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" href=\"/kultur/\">Kultur</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7017\" data-ec-name=\"Nyttig\" data-ec-variant=\"N/A\" href=\"/nyttig/\">Nyttig</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7016\" data-ec-name=\"Viten\" data-ec-variant=\"N/A\" href=\"/viten/\">Viten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6837\" data-ec-name=\"Dokumentar\" data-ec-variant=\"N/A\" href=\"/dokumentar/\">Dokumentar</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6831\" data-ec-name=\"Ytring\" data-ec-variant=\"N/A\" href=\"/ytring/\">Ytring</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7375\" data-ec-name=\"NRK Sápmi\" data-ec-variant=\"N/A\" href=\"/sapmi/\">NRK Sápmi</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7427\" data-ec-name=\"NRK Kvensk\" data-ec-variant=\"N/A\" href=\"/kvensk/\">NRK Kvensk</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0\"><a class=\"decoration-none! border-b-none! mt-0\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\" href=\"/sport/\">Sport</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sportsnyheter\" data-ec-variant=\"N/A\" href=\"/sport/\">Sportsnyheter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7128\" data-ec-name=\"Livesport\" data-ec-variant=\"N/A\" href=\"https://resultater.nrk.no/\">Livesport</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6851\" data-ec-name=\"Sendeplan\" data-ec-variant=\"N/A\" href=\"/sport/sendeplan/\">Sendeplan</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12\"><a class=\"decoration-none! border-b-none! !mt-12\" data-ec-id=\"pp:2.8030\" data-ec-name=\"Spill\" data-ec-variant=\"N/A\" href=\"/spill/\">Spill</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:1.13834273\" data-ec-name=\"Quiz\" data-ec-variant=\"N/A\" href=\"/emne/quiz-1.13834273\">Quiz</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:1.17105310\" data-ec-name=\"Former (minispill)\" data-ec-variant=\"N/A\" href=\"/former-1.17105310\">Former</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:1.17073958\" data-ec-name=\"Tvers (minispill)\" data-ec-variant=\"N/A\" href=\"/tvers-1.17073958\">Tvers</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"https://delta.nrk.no/spill/kula\" data-ec-name=\"Kula (minispill)\" data-ec-variant=\"N/A\" href=\"https://delta.nrk.no/spill/kula\">Kula</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0\"><a class=\"decoration-none! border-b-none! mt-0\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\" href=\"/distrikt/\">Distrikt</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6950\" data-ec-name=\"Agder\" data-ec-variant=\"N/A\" href=\"/sorlandet/\">Agder</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Akershus\" data-ec-variant=\"N/A\" href=\"/stor-oslo/\">Akershus</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6974\" data-ec-name=\"Buskerud\" data-ec-variant=\"N/A\" href=\"/buskerud/\">Buskerud</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Finnmark\" data-ec-variant=\"N/A\" href=\"/tromsogfinnmark/\">Finnmark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6944\" data-ec-name=\"Innlandet\" data-ec-variant=\"N/A\" href=\"/innlandet/\">Innlandet</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6946\" data-ec-name=\"M&oslash;re og Romsdal\" data-ec-variant=\"N/A\" href=\"/mr/\">Møre og Romsdal</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6947\" data-ec-name=\"Nordland\" data-ec-variant=\"N/A\" href=\"/nordland/\">Nordland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Oslo\" data-ec-variant=\"N/A\" href=\"/stor-oslo/\">Oslo</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6948\" data-ec-name=\"Rogaland\" data-ec-variant=\"N/A\" href=\"/rogaland/\">Rogaland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Telemark\" data-ec-variant=\"N/A\" href=\"/vestfoldogtelemark/\">Telemark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Troms\" data-ec-variant=\"N/A\" href=\"/tromsogfinnmark/\">Troms</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6943\" data-ec-name=\"Tr&oslash;ndelag\" data-ec-variant=\"N/A\" href=\"/trondelag/\">Trøndelag</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover 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-->\n<article class=\"article widget rich surrogate-content container-widget cf js-initialize \" data-id=\"1.17856961\" role=\"main\">\n<div class=\"spacer g5 col fl s1 sl6 sl9 sl12 sl18\"></div>\n<div data-ec-list=\"article_lead\" data-ec-name=\"ingress\">\n<div class=\"g94 col fl s17 sl18 sg6 sg9 sg12 container-widget\">\n<header class=\"container-widget-content article-header\">\n<div class=\"article-type skin-border\">\n<span class=\"article-type-text\">Kronikk</span>\n</div>\n<h1 class=\"title title-large article-title \">Klimakrise til middag</h1>\n<div class=\"text-body text-body-sans-serif article-lead\">\n<p>Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.</p>\n</div>\n</header>\n<div class=\"g70 col fl s12 sl18 sg6 sg9 article-lead-media \">\n<!-- include: /serum/render?id=1.17860403&size=12&perspective=RICH&alignment=CENTER&caption=Dagligvarekjedene+jobber+hardt+for+%C3%A5+gj%C3%B8re+kj%C3%B8tt+stadig+mer+attraktivt%2C+til+skade+for+klimaet%2C+skriver+kronikkforfatteren.+%28Illustrasjonsfoto.%29+&type=image&aspect=F169 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Kjøttentusiast (Illustrasjonsfoto)\" loading=\"eager\" sizes=\"(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQCR2UHjifUAXyPLK0WAOhUA.jpg 80w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQuTds0NefVYnyPLK0WAOhUA.jpg 160w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ5xLXN3MwadLyPLK0WAOhUA.jpg 350w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ1GZC345u5EryPLK0WAOhUA.jpg 450w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQroyDQYq427ryPLK0WAOhUA.jpg 650w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ5zyieB4nBzXyPLK0WAOhUA.jpg 1000w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg 1200w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQEaJthcJNwE7yPLK0WAOhUA.jpg 1600w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQfbVVL6ZW2APyPLK0WAOhUA.jpg 2000w\" title=\"Foto: Shutterstock\"></div>\n<figcaption>\n<p class=\"\">Dagligvarekjedene jobber hardt for å gjøre kjøtt stadig mer attraktivt, til skade for klimaet, skriver kronikkforfatteren. (Illustrasjonsfoto.) </p>\n<small>Foto: Shutterstock</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n\n</div>\n<div class=\"article-header-sidebar g22 col fl s4 sl6 sl9 sl12 sl18\" role=\"contentinfo\">\n<div class=\"container-widget-content authors \">\n<!-- include: /serum/render?id=18.28287&size=18&perspective=BRIEF&alignment=AUTO&role=R%C3%A5dgiver+i+Regnskogfondet --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.17857024&size=1&perspective=LEAN&alignment=AUTO&type=image&aspect=F11&title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img alt=\"\" loading=\"eager\" sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AnXYP5ioWqRb7Krt9wBk5hw.jpg 80w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5ANzZC6tk7ogP7Krt9wBk5hw.jpg 160w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5APYKB9Jgc-3z7Krt9wBk5hw.jpg 350w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AC9Er5PTKfNH7Krt9wBk5hw.jpg 450w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AMMfKbyNXECn7Krt9wBk5hw.jpg 650w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AZiUbh-YOSa37Krt9wBk5hw.jpg 1000w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5Ag_AUnpHIImb7Krt9wBk5hw.jpg 1200w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5A5oDe_QkJ4tP7Krt9wBk5hw.jpg 1600w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AGLFnIoORABL7Krt9wBk5hw.jpg 2000w\" title=\"Foto: privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/audrey-plyler-18.28287\" title=\"Gå til personens side\">\nAudrey Plyler\n<span class=\"sr-only\">\n<span> – Rådgiver i Regnskogfondet</span>\n</span>\n</a>\n<span aria-hidden=\"true\" class=\"author__role\">Rådgiver i Regnskogfondet</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n</div>\n<div class=\"article-dateline article-dateline-header container-widget-content\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2026-05-25T15:54:35+02:00\">\n25.05.2026, kl. 15.54\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\" datetime=\"2026-05-25T23:29:37+02:00\">\n25.05.2026, kl. 23.29\n</time></span>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"favorite-button-placeholder__metadata\"></div>\n<div class=\"container-widget-content\">\n<aside class=\"article-metadata--mobile\">\n<div class=\"article-dateline article-dateline--mobile\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2026-05-25T15:54:35+02:00\">\n25.05.2026, kl. 15.54\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\" datetime=\"2026-05-25T23:29:37+02:00\">\n25.05.2026, kl. 23.29\n</time></span>\n</div>\n</aside>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"container-widget-content favorite-button-placeholder__sidebar\"></div>\n</div>\n<div class=\"g55 col fl s10 sl12 sl18 sg6 sg9\">\n<div class=\"article-body lp_articlebody text-body text-body-sans-serif container-widget-content nostack cf\" data-ec-list=\"article_body\" data-ec-name=\"brødtekst\" data-main-content>\n<p class=\"article-body--updating\" data-is-updating-article=\"false\" data-last-updated=\"1779744577000\" data-updating-text=\"Saken oppdateres.\"></p>\n<p><em>Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson. </em></p>\n<p>Gå en tur gjennom Oslos gater, se en YouTube-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.</p>\n<p>Uke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.</p>\n<p><strong>Omgitt av røde flagg </strong>– som FNs meteorologiske organisasjons <a ec-id=\"https://news.un.org/en/story/2026/03/1167178\" ec-name=\"advarsel\" href=\"https://news.un.org/en/story/2026/03/1167178\">advarsel</a> om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17857046.64cf92e9\"><!-- include: /serum/render?id=1.17857046&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p><em>«Økningen i kjøttforbruket vårt er alarmerende.»</em></p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p><strong>Som forbrukere vet vi </strong>at det vi kjøper og spiser har betydning. I en <a ec-id=\"https://www.science.org/doi/10.1126/science.aaq0216\" ec-name=\"mye sitert studie\" href=\"https://www.science.org/doi/10.1126/science.aaq0216\">mye sitert studie </a>publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.</p>\n<p>De hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.</p>\n<p>På verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17857039.3f0c973b\"><!-- include: /serum/render?id=1.17857039&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p><em>«Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»</em></p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p><strong>Dette er ikke</strong> noe nytt. I 2013 <a ec-id=\"https://www.fao.org/4/i3437e/i3437e00.htm\" ec-name=\"rapporterte FAO\" href=\"https://www.fao.org/4/i3437e/i3437e00.htm\">rapporterte FAO</a> FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.</p>\n<p>Den gjennomsnittlige nordmannen <a ec-id=\"https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald\" ec-name=\"spiser omtrent\" href=\"https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald\">spiser omtrent</a> 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\" id=\"1.17860427.fc0c9d21\"><!-- include: /serum/render?id=1.17860427&size=10&perspective=RICH&alignment=CENTER&caption=Hver+eneste+skjerm+forer+oss+reklamer+med+budskap+om+at+middagen+m%C3%A5+inneholde+kj%C3%B8tt%2C+skriver+kronikkforfatteren.+%28Illustrasjonsfoto.%29&type=image&aspect=F169&parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Burger.\" loading=\"eager\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwawCMT-6wAK30JvmlrWRCkw.jpg 80w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwAm4mG6ILoGL0JvmlrWRCkw.jpg 160w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwCCOVWzxf-gT0JvmlrWRCkw.jpg 350w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwLxB8lk-411b0JvmlrWRCkw.jpg 450w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwUPSU7BbsE9r0JvmlrWRCkw.jpg 650w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwk6Wu2__7IFr0JvmlrWRCkw.jpg 1000w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwl0ZGbmMu-pr0JvmlrWRCkw.jpg 1200w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwzvNY15IbDO70JvmlrWRCkw.jpg 1600w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gw_ZRT3Mh3phz0JvmlrWRCkw.jpg 2000w\" title=\"Foto: Shutterstock\"></div>\n<figcaption>\n<p class=\"\">Hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. (Illustrasjonsfoto.)</p>\n<small>Foto: Shutterstock</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><span class=\"note\" data-content=\"<p>En internasjonal gruppe av forskere samlet av den norske EAT-stiftelsen og det medisinske tidsskriftet The Lancet for &aring; forske p&aring; kosthold som p&aring; en sunn m&aring;te kan br&oslash;df&oslash; den voksende verdensbefolkningen uten &aring; &oslash;delegge planeten.</p> \" data-term=\"EAT-Lancet-kommisjonen\">EAT-Lancet-kommisjonen</span> <a ec-id=\"https://eatforum.org/eat-lancet/summary-report/\" ec-name=\"anbefaler\" href=\"https://eatforum.org/eat-lancet/summary-report/\">anbefaler</a> å ikke spise mer enn 43 gram kjøtt per dag (14 g rødt kjøtt, 29 g fjærkre). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.</p>\n<p><strong>Likevel, i stedet for </strong>å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.</p>\n<p>Når hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.<!-- include: /serum/render?id=1.17768066&size=10&perspective=REFERENCE&alignment=AUTO&prefix=&variant=articlePlugSmallThumbnail&showDescription=false&parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17768066\" data-ec-name=\"Hva om vi hadde spist sånn som vi gjorde før?\" href=\"https://www.nrk.no/klima/hva-om-vi-hadde-spist-sann-som-vi-gjorde-for_-1.17768066\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nHva om vi hadde spist sånn som vi gjorde før?\n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17821426&size=10&perspective=LEAN&alignment=AUTO&caption=MAT%3A+Et+kosthold+best%C3%A5ende+av+mer+fisk%2C+frukt+og+gr%C3%B8nt+er+anbefalt+av+helsedirektoratet.+&type=image&aspect=F169&classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"Et stykke rå fisk ligger på en hvit tallerken. Ved siden av fisken er det gulrøtter, rødbeter, poteter, en sitron og et hvitløk. Ingrediensene ligger på et treunderlag. (Bildebeskrivelsen er laget av en KI-tjeneste)\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwPkE9CDHuYjcpdvaRdsy4qw.jpg 80w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwMaBgtG5o-AEpdvaRdsy4qw.jpg 160w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwIVjyUWaLb8opdvaRdsy4qw.jpg 350w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lw-6FJ0zZZz6spdvaRdsy4qw.jpg 450w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwVDrkZ76TlXkpdvaRdsy4qw.jpg 650w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwMB1Xq1LszKspdvaRdsy4qw.jpg 1000w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwTZviZ0XfDvYpdvaRdsy4qw.jpg 1200w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwQP1Ac24j7GgpdvaRdsy4qw.jpg 1600w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lw9-jFyqEM-V4pdvaRdsy4qw.jpg 2000w\" title=\"Foto: Ole Gunnar Onsøien / NTB,NTB\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<p><strong>Vi har sett denne typen </strong>skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70-tallet til det nylige <a ec-id=\"https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts\" ec-name=\"forbudet\" href=\"https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts\">forbudet </a>mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte <a ec-id=\"https://www.bbc.com/news/articles/c9wejdekpwyo\" ec-name=\"forbud\" href=\"https://www.bbc.com/news/articles/c9wejdekpwyo\">forbud </a>mot offentlig reklame for kjøtt (og fossilt brensel).</p>\n<p>Logikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17857049.6621c701\"><!-- include: /serum/render?id=1.17857049&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p><em>«Politikk bør være i tråd med samfunnets mål.»</em></p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p><strong>I oktober i fjor </strong><a ec-id=\"https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/\" ec-name=\"innførte Norge\" href=\"https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/\">innførte Norge</a> et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.</p>\n<p>Hva med et lignende forbud mot matvarer som er skadelige for miljøet?\n</p><div class=\"g50 col fr s5 sl6 sl9 sl12 sl18 image-reference image-reference--F11\" id=\"1.17857029.3d1f6098\"><!-- include: /serum/render?id=1.17857029&size=5&perspective=RICH&alignment=RIGHT&caption=%C3%85+spise+mindre+kj%C3%B8tt+er+en+av+de+mest+effektive+tiltakene+den+enkelte+kan+gj%C3%B8re+for+%C3%A5+redusere+sitt+milj%C3%B8avtrykk%2C+skriver+Audrey+Plyler.&type=image&aspect=F11&parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img alt=\"Audrey Plyler\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQRj-Re567sDKPLuRIYqn-OA.jpg 80w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQkK7BQ-nc4jyPLuRIYqn-OA.jpg 160w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQX3yMelW2WTOPLuRIYqn-OA.jpg 350w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQiBJ-vEiweF2PLuRIYqn-OA.jpg 450w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQPzqeW2iJbXePLuRIYqn-OA.jpg 650w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQAJu207Y4zz2PLuRIYqn-OA.jpg 1000w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQMo0rzcLeeTmPLuRIYqn-OA.jpg 1200w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQZFJB7OdosUePLuRIYqn-OA.jpg 1600w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQgnLvGkl9MuCPLuRIYqn-OA.jpg 2000w\" title=\"Foto: Privat\"></div>\n<figcaption>\n<p class=\"\">Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.</p>\n<small>Foto: Privat</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><strong>Norge er stolt </strong>av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.</p>\n<p>Det er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.</p>\n<p>Politikk bør være i tråd med samfunnets mål.</p>\n<p><strong>Et forbud </strong>mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17894191.f8621b7f\"><!-- include: /serum/render?id=1.17894191&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p>«Som sigarettannonser rettet mot barn.»</p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p>Disse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.</p>\n<p>Her har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.</p>\n<p><strong>Å spise mindre kjøtt </strong>er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.</p>\n<p>Det er på tide å forby kjøttreklame.</p>\n<p><!-- include: /serum/render?id=1.17591568&size=10&perspective=REFERENCE&alignment=AUTO&prefix=&variant=articlePlugSmallThumbnail&showDescription=false&parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17591568\" data-ec-name=\"Vi kaster penger \" href=\"https://www.nrk.no/ytring/vi-kaster-penger-1.17591568\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nVi kaster penger \n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17593184&size=10&perspective=LEAN&alignment=AUTO&caption=Det+er+p%C3%A5+tide+%C3%A5+utfordre+seg+selv+til+%C3%A5+bli+litt+mer+kreativ+med+mat+til+overs%2C+skriver+kronikkforfatteren.&type=image&aspect=F169&classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"Kornelia Minsaas fornøyd med eple i hånden\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwmfxbN_VzVm5uZWYkiVTrGg.jpg 80w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwfynEXZm6ZRpuZWYkiVTrGg.jpg 160w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSw7O6DcqMUCUFuZWYkiVTrGg.jpg 350w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwGVH1FZicMg1uZWYkiVTrGg.jpg 450w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwFVwnwktystNuZWYkiVTrGg.jpg 650w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwKQwO8-VB_O9uZWYkiVTrGg.jpg 1000w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSw5Caaq5oRSKZuZWYkiVTrGg.jpg 1200w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwM2EoLA70qXFuZWYkiVTrGg.jpg 1600w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSw6BW2h7t_7iFuZWYkiVTrGg.jpg 2000w\" title=\"Foto: Martin Riseth\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 fact-reference\" id=\"1.8292353.6b78aee2\"><!-- include: /serum/render?id=1.8292353&size=10&perspective=BRIEF&alignment=CENTER&variant=maximized&parentSize=10 -->\n<aside aria-labelledby=\"fact-1-8292353_title\" class=\" fact widget brief skin-background-50 darkmode-skin-background-900 skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover fact--full\" data-ec-category=\"fact--full\" data-ec-id=\"pp:article:1.8292353\" data-ec-name=\"Send oss din ytring\" data-id=\"1.8292353\" id=\"fact-1-8292353\" role=\"complementary\">\n<h3 class=\"fact__title title\" id=\"fact-1-8292353_title\">Send oss din ytring</h3>\n<button class=\"fact__expand\" data-factid=\"fact-1-8292353\" data-k5a-pos=\"faktaboks\">\n<div class=\"skin-background-100 skin-text-800 darkmode-skin-background-800 darkmode-skin-text-100\">\n<span class=\"show-more-button-text\"></span>\n</div>\n</button>\n<div aria-hidden=\"false\" class=\"fact__body text-body skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \">\n<p><strong>Lyst til å skrive?</strong> Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du <a ec-id=\"pp:article:1.8271030\" ec-name=\"her\" href=\"https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030\"><strong>her</strong></a>.</p>\n</div>\n</aside>\n</div>\n</div>\n<div class=\"article-dateline article-footer container-widget-content cf\">\n<span class=\"article-publish-date publish-date publish-date-with-update-date\">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2026-05-25T15:54:35+02:00\">\n25.05.2026, kl. 15.54\n</time>\n</span>\n<span class=\"article-update-date update-date\"><span class=\"article-dateline-annotation\">Oppdatert</span>\n<time class=\"datetime-relative dateModified\" datetime=\"2026-05-25T23:29:37+02:00\">\n25.05.2026, kl. 23.29\n</time></span>\n</div>\n</div>\n<!-- include: /serum/render?id=panorama.singleton.favorittmarkering&size=18&perspective=RICH&alignment=AUTO -->\n <div class=\"min-side\" data-state-id=\"930ut5xmmx\" data-static-host=\"https://static.nrk.no/publisering/min-side\"><link href=\"https://static.nrk.no/publisering/min-side/static/0-c2ddc9339a70fac9c76d.css\" rel=\"stylesheet\" type=\"text/css\"><link href=\"https://static.nrk.no/publisering/min-side/static/saveButton-62d288e344506c232def.css\" rel=\"stylesheet\" type=\"text/css\"></div>\n \n<aside class=\"g27 col fl s5 sl6 sl9 sl12 sl18 article-reference article-sidebar lp_related\">\n<!-- include: /serum/render?id=1.8271012&secondary=1.17856961&size=5&perspective=RICH&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=2&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.8271012\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.8271012\" href=\"https://www.nrk.no/ytring/ytring-1.8271012\">\nYtring\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.8271012\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17867565\" data-reference-id=\"1.8271012.\">\n<!-- include: /serum/render?id=1.17867565&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17867565\" data-ec-name=\"Et farvel til 90-tallet\" data-id=\"1.17867565\" href=\"https://www.nrk.no/ytring/et-farvel-til-90-tallet-1.17867565\">\n<!-- include: /serum/render?id=1.12748920&size=5&perspective=LEAN&alignment=AUTO&caption=Jeg+g%C3%A5r+inn+i+kollektivet+hjemme+og+en+venninne+ser+TV-serien+%C2%ABFriends%C2%BB+for+%C3%A5ttende+gang%2C+skriver+kronikkforfatteren.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Friends\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQlahBsorH7VWlycqY5ke3Cw.jpg 80w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQiOOWsan_X7qlycqY5ke3Cw.jpg 160w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQnhIe8T7mQ2-lycqY5ke3Cw.jpg 350w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQhIhQHVpcpJClycqY5ke3Cw.jpg 450w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQfj-cVLjD8TmlycqY5ke3Cw.jpg 650w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQHtDyV2bjEb6lycqY5ke3Cw.jpg 1000w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQotqrXVyA-AmlycqY5ke3Cw.jpg 1200w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQTdg_JWmwWoOlycqY5ke3Cw.jpg 1600w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQBLCMTfMCznqlycqY5ke3Cw.jpg 2000w\" title=\"Foto: HO / REUTERS\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Et farvel til 90-tallet</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n--><!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17853208\" data-reference-id=\"1.8271012.\">\n<!-- include: /serum/render?id=1.17853208&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17853208\" data-ec-name=\"Rånere i rødt og blått\" data-id=\"1.17853208\" href=\"https://www.nrk.no/ytring/ranere-i-rodt-og-blatt-1.17853208\">\n<!-- include: /serum/render?id=1.17855492&size=5&perspective=LEAN&alignment=AUTO&caption=ORIGINALEN%3A+Russebusser+er+bare+en+videref%C3%B8ring+av+r%C3%A5ning%2C+skriver+kronikkforfatteren.+%28Illustrasjonsbilde%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Unge menn vinker fra en knallgul, gammel cabriolet.\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA6I6TL12iib7f7IDJ_5GwuA.jpg 80w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPACFdSDLCF1Czf7IDJ_5GwuA.jpg 160w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAS6HhHh-AE4Hf7IDJ_5GwuA.jpg 350w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAftOWgGBks63f7IDJ_5GwuA.jpg 450w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA-0ah9uoIx0ff7IDJ_5GwuA.jpg 650w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAh1Qcys8CbZXf7IDJ_5GwuA.jpg 1000w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAe0-k8AUjlcbf7IDJ_5GwuA.jpg 1200w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPASo0Yj55xNibf7IDJ_5GwuA.jpg 1600w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPABbNn76zqIOTf7IDJ_5GwuA.jpg 2000w\" title=\"Foto: Scanpix\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Rånere i rødt og blått</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.8271012?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=3&arrangement.startoffset=0&arrangement.quantity=2&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.8271012&secondary=1.17856961&size=18&perspective=REFERENCE&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=2&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE&classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/ytring/ytring-1.8271012\">\n<span>Mer om:</span>\nYtring\n</a>\n\n</div>\n<!-- include: /serum/render?id=1.4295299&secondary=1.17856961&size=5&perspective=RICH&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.4295299\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.4295299\" href=\"https://www.nrk.no/emne/klima-og-miljo-1.4295299\">\nKlima og miljø\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.4295299\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17890554\" data-reference-id=\"1.4295299.\">\n<!-- include: /serum/render?id=1.17890554&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17890554\" data-ec-name=\"Her jakter elevene på utslipp i nærområdet\" data-id=\"1.17890554\" href=\"https://www.nrk.no/buskerud/skolebarn-pa-nitrogenjakt-i-hallingdalselva-1.17890554\">\n<!-- include: /serum/render?id=1.17890563&size=5&perspective=LEAN&alignment=AUTO&caption=VANNPR%C3%98VE%3A+Elevene+tar+vannpr%C3%B8ver+av+Hallingdalselva.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Barn som sitter i en sirkel og ser ned på vannprøver. \" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQt5PBLeeywaewIhurVVDPPA.jpg 80w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQjeJYqSwjspSwIhurVVDPPA.jpg 160w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQuO3l_98ONHKwIhurVVDPPA.jpg 350w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQq_u1lhVG6nawIhurVVDPPA.jpg 450w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQaJM5clenqj-wIhurVVDPPA.jpg 650w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQk9kBVZ5bRwuwIhurVVDPPA.jpg 1000w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQflpFxJuXRzSwIhurVVDPPA.jpg 1200w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQucEYgOmsQnCwIhurVVDPPA.jpg 1600w, https://gfx.nrk.no/sYWFLrqWPr6voTgIj8NzoQ8mSCvuwI5GuwIhurVVDPPA.jpg 2000w\" title=\"Foto: Frida Høyås / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Her jakter elevene på utslipp i nærområdet</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.4295299?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=2&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.4295299&secondary=1.17856961&size=18&perspective=REFERENCE&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE&classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/klima-og-miljo-1.4295299\">\n<span>Mer om:</span>\nKlima og miljø\n</a>\n\n</div>\n<!-- include: /serum/render?id=1.2689260&secondary=1.17856961&size=5&perspective=RICH&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.2689260\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.2689260\" href=\"https://www.nrk.no/emne/mat-og-kosthold-1.2689260\">\nMat og kosthold\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.2689260\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17814306\" data-reference-id=\"1.2689260.\">\n<!-- include: /serum/render?id=1.17814306&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17814306\" data-ec-name=\"Slutta å ete ultraprosessert mat – opplevde «supereffekt»\" data-id=\"1.17814306\" href=\"https://www.nrk.no/sport/oyvind-kjerpeset-og-hallgeir-martinsen-kutta-ultraprosessert-mat-1.17814306\">\n<!-- include: /serum/render?id=1.17845098&size=5&perspective=LEAN&alignment=AUTO&caption=SEI+APPELSIIIIIN%3A+Dei+to+kompisane+smiler+breitt+framfor+frukt-+og+gr%C3%B8ntdisken+i+butikken.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Hallgeir Martisen, Øyvind Strømmen Kjerpeset\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wIwrW6xYigHc0vKR-ZP9s-w.jpg 80w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64w4ySh4MoJPvY0vKR-ZP9s-w.jpg 160w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wWF6m6ohXOeg0vKR-ZP9s-w.jpg 350w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64w5PrKSzWLMFU0vKR-ZP9s-w.jpg 450w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wdAPQGGfNjQU0vKR-ZP9s-w.jpg 650w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wYxxb9mBXtPg0vKR-ZP9s-w.jpg 1000w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wpIAdiIvmL3I0vKR-ZP9s-w.jpg 1200w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wFwT8oaV4ABA0vKR-ZP9s-w.jpg 1600w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wTDJgnJMbxHs0vKR-ZP9s-w.jpg 2000w\" title=\"Foto: Anders Engeland / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Slutta å ete ultraprosessert mat – opplevde «supereffekt»</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.2689260?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=2&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.2689260&secondary=1.17856961&size=18&perspective=REFERENCE&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE&classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/mat-og-kosthold-1.2689260\">\n<span>Mer om:</span>\nMat og kosthold\n</a>\n\n</div>\n</aside>\n</article>\n\n\n</div>\n</div>\n</div><div class=\"g100 col fc s18 sg6 sg9 sg12 flow-reference\"><!-- include: /serum/render?id=1.8266709&secondary=1.17856961&size=18&perspective=RICH&alignment=CENTER&scope=ARTICLE&head=Flere+ytringer&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=6&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=BRIEF&arrangement.view%5B0%5D.size=6&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"flow widget rich container-widget js-initialize flow-paged cf\" data-id=\"1.8266709\" data-relation-limit=\"6\">\n<div class=\"container-widget-content\">\n<h3 class=\"widget-title skin-border\"><span>Flere ytringer</span></h3>\n</div>\n<div class=\"cf flow-content container-widget lp_flow relations\" data-ec-list=\"pp:article:1.8266709\" data-ec-name=\"nrkno_flow\"><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17867565\" data-reference-id=\"1.8266709.body9215\"><!-- include: /serum/render?id=1.17867565&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17867565\" data-ec-name=\"Et farvel til 90-tallet\" data-id=\"1.17867565\" href=\"https://www.nrk.no/ytring/et-farvel-til-90-tallet-1.17867565\">\n<!-- include: /serum/render?id=1.12748920&size=6&perspective=LEAN&alignment=AUTO&caption=Jeg+g%C3%A5r+inn+i+kollektivet+hjemme+og+en+venninne+ser+TV-serien+%C2%ABFriends%C2%BB+for+%C3%A5ttende+gang%2C+skriver+kronikkforfatteren.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Friends\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQlahBsorH7VWlycqY5ke3Cw.jpg 80w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQiOOWsan_X7qlycqY5ke3Cw.jpg 160w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQnhIe8T7mQ2-lycqY5ke3Cw.jpg 350w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQhIhQHVpcpJClycqY5ke3Cw.jpg 450w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQfj-cVLjD8TmlycqY5ke3Cw.jpg 650w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQHtDyV2bjEb6lycqY5ke3Cw.jpg 1000w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQotqrXVyA-AmlycqY5ke3Cw.jpg 1200w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQTdg_JWmwWoOlycqY5ke3Cw.jpg 1600w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQBLCMTfMCznqlycqY5ke3Cw.jpg 2000w\" title=\"Foto: HO / REUTERS\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Et farvel til 90-tallet</h2>\n<p class=\"plug-preamble\">Vi må slutte å lulle oss inn i suttekluter fra fortiden.</p>\n<span class=\"plug-metadata plug-byline\">Av Hallvard Misje</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17853208\" data-reference-id=\"1.8266709.body9216\"><!-- include: /serum/render?id=1.17853208&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17853208\" data-ec-name=\"Rånere i rødt og blått\" data-id=\"1.17853208\" href=\"https://www.nrk.no/ytring/ranere-i-rodt-og-blatt-1.17853208\">\n<!-- include: /serum/render?id=1.17855492&size=6&perspective=LEAN&alignment=AUTO&caption=ORIGINALEN%3A+Russebusser+er+bare+en+videref%C3%B8ring+av+r%C3%A5ning%2C+skriver+kronikkforfatteren.+%28Illustrasjonsbilde%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Unge menn vinker fra en knallgul, gammel cabriolet.\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA6I6TL12iib7f7IDJ_5GwuA.jpg 80w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPACFdSDLCF1Czf7IDJ_5GwuA.jpg 160w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAS6HhHh-AE4Hf7IDJ_5GwuA.jpg 350w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAftOWgGBks63f7IDJ_5GwuA.jpg 450w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA-0ah9uoIx0ff7IDJ_5GwuA.jpg 650w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAh1Qcys8CbZXf7IDJ_5GwuA.jpg 1000w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAe0-k8AUjlcbf7IDJ_5GwuA.jpg 1200w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPASo0Yj55xNibf7IDJ_5GwuA.jpg 1600w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPABbNn76zqIOTf7IDJ_5GwuA.jpg 2000w\" title=\"Foto: Scanpix\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Rånere i rødt og blått</h2>\n<p class=\"plug-preamble\">Russen drikker som oss, styler bussen som oss og spiller like dårlig musikk. Men vi var her først.</p>\n<span class=\"plug-metadata plug-byline\">Av Øystein Heggdal</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17893564\" data-reference-id=\"1.8266709.body9214\"><!-- include: /serum/render?id=1.17893564&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17893564\" data-ec-name=\"Oppskrift på en bedre verden fra en «jævla krenkbar feminist»\" data-id=\"1.17893564\" href=\"https://www.nrk.no/ytring/oppskrift-pa-en-bedre-verden-fra-en-_jaevla-krenkbar-feminist-1.17893564\">\n<!-- include: /serum/render?id=1.17893655&size=6&perspective=LEAN&alignment=AUTO&caption=Kommentarfeltene+flyter+over+av+kunnskapsl%C3%B8st+hat%2C+og+det+er+ofte+godt+voksne+folk+som+gjemmer+seg+bak+tastaturet%2C+skriver+Ulrikke+Valvik+Mitchell.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Ulrikke Valvik Mitchell ingressbilde\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2Etfgdm8P5sk_dIxlU1MMpPJoHQ.jpg 80w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgrlDHAT0_KlZlU1MMpPJoHQ.jpg 160w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgK85-OIYHBLhlU1MMpPJoHQ.jpg 350w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgNxHQplBn0jtlU1MMpPJoHQ.jpg 450w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2Etfgt3olhLq0FIRlU1MMpPJoHQ.jpg 650w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfglXb2HZSTExplU1MMpPJoHQ.jpg 1000w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgMJXwc-udxihlU1MMpPJoHQ.jpg 1200w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgHNTWGJKZUHhlU1MMpPJoHQ.jpg 1600w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgJ0CaEd5DQ7BlU1MMpPJoHQ.jpg 2000w\" title=\"Foto: Privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Oppskrift på en bedre verden fra en «jævla krenkbar feminist»</h2>\n<p class=\"plug-preamble\">Her får dere en oppskrift som alle kan følge. Glutenfri og helt gratis. Alt som trengs er å tenke over hva som skjer i kommentarfeltene.</p>\n<span class=\"plug-metadata plug-byline\">Av Ulrikke Valvik Mitchell</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17892258\" data-reference-id=\"1.8266709.body9212\"><!-- include: /serum/render?id=1.17892258&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17892258\" data-ec-name=\"Gjør ammefri til småbarnsfri\" data-id=\"1.17892258\" href=\"https://www.nrk.no/ytring/gjor-ammefri-til-smabarnsfri-1.17892258\">\n<!-- include: /serum/render?id=1.17892673&size=6&perspective=LEAN&alignment=AUTO&caption=Alle+sm%C3%A5+barn+trenger+hjelp+til+%C3%A5+samle+seg+n%C3%A5r+verden+blir+for+stor%2C+skriver+kronikkforfatteren.+%28Illustrasjonsfoto.%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Illustrasjonsbilde fra barnehagemiljø\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiANRgxAdciQA2rToRJV8jVHw.jpg 80w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiACKcnD84AosyrToRJV8jVHw.jpg 160w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAkjtT-99P9amrToRJV8jVHw.jpg 350w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAwelTfIcrN7GrToRJV8jVHw.jpg 450w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAlhdiMXixA6erToRJV8jVHw.jpg 650w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiABCIspdMkTyKrToRJV8jVHw.jpg 1000w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAUcBnCzRVCIKrToRJV8jVHw.jpg 1200w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAhhpLONCB9mirToRJV8jVHw.jpg 1600w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAn_JoqnPKeZ6rToRJV8jVHw.jpg 2000w\" title=\"Foto: Håkon Mosvold Larsen / NTB\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Gjør ammefri til småbarnsfri</h2>\n<p class=\"plug-preamble\">Vi har allerede en ordning som kan gjøre det bedre for de yngste i barnehagen. Den må bare tilpasses.</p>\n<span class=\"plug-metadata plug-byline\">Av Lina Iversen</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17890973\" data-reference-id=\"1.8266709.body9211\"><!-- include: /serum/render?id=1.17890973&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17890973\" data-ec-name=\"Nato i dyp krise foran toppmøte i Sverige\" data-id=\"1.17890973\" href=\"https://www.nrk.no/ytring/nato-i-dyp-krise-foran-toppmote-i-sverige-1.17890973\">\n<!-- include: /serum/render?id=1.17890982&size=6&perspective=LEAN&alignment=AUTO&caption=Generalsekret%C3%A6r+Mark+Rutte+%28bildet%29+har+litt+kreativt+begynt+%C3%A5+snakke+om+et+Nato+3.0.+Nostalgi+for+de+historiske+forbindelsene+har+i+hvert+fall+ingen+verdi%2C+skriver+NRKs+utenriksredakt%C3%B8r.++&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Mark Rutte på talerstolen i Nato\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAwrgssj_Et03k05B3GXA5KQ.jpg 80w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayA1VIvy_97aNnk05B3GXA5KQ.jpg 160w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayARPmiGvkmOMXk05B3GXA5KQ.jpg 350w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAQWMJMjwEuz7k05B3GXA5KQ.jpg 450w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAJc-UnCC_meDk05B3GXA5KQ.jpg 650w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAhzWaIp18A0Hk05B3GXA5KQ.jpg 1000w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayADUfGWl0AbRbk05B3GXA5KQ.jpg 1200w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAnl4kRs0JACfk05B3GXA5KQ.jpg 1600w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAGlqWdVeFVE7k05B3GXA5KQ.jpg 2000w\" title=\"Foto: AP\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Nato i dyp krise foran toppmøte i Sverige</h2>\n<p class=\"plug-preamble\">USA trekker soldater ut av Europa mens Donald Trump fortsetter å så tvil om alliansens verdi.</p>\n<span class=\"plug-metadata plug-byline\">Av Sigurd Falkenberg Mikkelsen</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17890527\" data-reference-id=\"1.8266709.body9210\"><!-- include: /serum/render?id=1.17890527&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17890527\" data-ec-name=\"Outsourcing av barna\" data-id=\"1.17890527\" href=\"https://www.nrk.no/ytring/outsourcing-av-barna-1.17890527\">\n<!-- include: /serum/render?id=1.17890695&size=6&perspective=LEAN&alignment=AUTO&caption=Det+er+openbert+at+heiltidsbarnehage+for+1-%C3%A5ringar+ikkje+finst+prim%C3%A6rt+for+1-%C3%A5ringane+si+skuld%2C+skriv+kronikkforfattaren.+%28Bildet.%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Ingvild Eide Leirfall med baby i bæresele\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAAjaHyPyRIoNxAa71eDRXuA.jpg 80w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAnrGgYZw9R91xAa71eDRXuA.jpg 160w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAOl878xSz4oZxAa71eDRXuA.jpg 350w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAkKfK7fE2GMxxAa71eDRXuA.jpg 450w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAHvgh6hScZIJxAa71eDRXuA.jpg 650w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAGciex7mLs91xAa71eDRXuA.jpg 1000w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsADRMt_x740QxxAa71eDRXuA.jpg 1200w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAb7P7r5L8RJRxAa71eDRXuA.jpg 1600w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAoq047PdZy-FxAa71eDRXuA.jpg 2000w\" title=\"Foto: Privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Outsourcing av barna</h2>\n<p class=\"plug-preamble\">Idealet er at det å få barn skal påverke deg i minst mogleg grad. Det er forventa at eittåringen skal i barnehage, og du blir sett rart på om toåringen er heime.</p>\n<span class=\"plug-metadata plug-byline\">Av Ingvild Eide Leirfall</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div></div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button nrk-color-base\" data-id=\"1.8266709?size=18&perspective=BRIEF&alignment=CENTER&scope=ARTICLE&head=Flere%20ytringer&arrangement.offset=7&arrangement.startoffset=0&arrangement.quantity=6&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=BRIEF&arrangement.view%5B0%5D.size=6&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n</div></div></div><div class=\"g100 col fln sAUTO footer-reference\"><!-- include: /serum/render?id=1.13589506&size=18&perspective=RICH&alignment=AUTO --><link href=\"https://static.nrk.no/nrkno-footer/1.10.5/style.css\" rel=\"stylesheet\" type=\"text/css\"><nrkno-footer data=\"{"pageInfo":{"name":"Ytring","path":"/ytring","infoItems":[{"type":"text","label":"E-post","value":"ytring@nrk.no"},{"type":"text","label":"Redaktør","value":"Sofie Gran Aspunvik"}]}}\" data-hydrated=\"false\" data-version=\"1.10.5\"> <!--$--><div class=\"nrkno-footer nrkno-css-reset\"><footer class=\"font-nrk-sans w-full\" data-testid=\"nrkno-footer\"><section aria-label=\"Hjelp, tjenester og kontaktinformasjon\" class=\"nrkno-footer__main-section pt-3.5 px-2.5 pb-6 bg-core-blue-100 text-core-blue-950 dark:bg-core-blue-950 dark:text-core-blue-50 my-0 w-full tablet:py-9\"><div class=\"nrkno-footer__main-section-container max-w-[1150px] mx-auto\"><div class=\"nrkno-footer__main-section-container-inner-wrapper w-full tablet:flex tablet:justify-center\"><div class=\"nrkno-footer__first-col text-center tablet:w-[30%] tablet:mr-7\"><a class=\"nrkno-footer__logo-link inline-flex items-center justify-center mb-[14px] min-w-[45px] min-h-[19px] w-full\" href=\"/ytring\"><svg aria-hidden=\"true\" class=\"nrkno-footer__logo w-[45px] h-[19px]\" fill=\"currentColor\" height=\"0.875em\" viewbox=\"0 0 35 14\" width=\"2.188em\"><path d=\"M0 12.999v-12h3.937v12H0Zm9.294-10.09L11.558 13H7.25l-2.704-12h2.417a2.276 2.276 0 0 1 1.513.55c.42.346.71.826.819 1.36ZM12.149 13v-12h3.938v12h-3.938Zm6.912-7.436a2.382 2.382 0 0 1-2.4-2.4 2.301 2.301 0 0 1 .321-1.2 2.41 2.41 0 0 1 3.278-.862c.356.21.653.506.862.862.215.363.326.778.321 1.2a2.35 2.35 0 0 1-.321 1.208 2.4 2.4 0 0 1-.862.87 2.3 2.3 0 0 1-1.2.322Zm2.99 7.436v-12h3.938v12h-3.937Zm8.923-5.442c.01.012.095.15.253.414s.364.602.617 1.014a314.615 314.615 0 0 1 1.597 2.62c.247.41.529.876.845 1.394H29.96c-.27-.44-.516-.837-.736-1.192-.22-.355-.453-.738-.7-1.149-.248-.41-.493-.81-.736-1.2-.242-.389-.45-.73-.625-1.022-.175-.293-.296-.49-.363-.592A1.747 1.747 0 0 1 26.513 7c.016-.29.11-.57.27-.811.067-.113.191-.313.371-.6s.392-.628.634-1.023c.242-.394.488-.797.736-1.208l.7-1.158.736-1.2h4.326L30.94 6.46a1.08 1.08 0 0 0-.17.54c.012.202.083.396.204.558Z\"></path></svg><span class=\"sr-only\">NRK</span><span class=\"nrkno-footer__page-name font-bold text-xl ml-1\">Ytring</span></a><ul aria-label=\"Informasjon om sideredaktør\" class=\"list-none p-0 mb-2.5 text-sm\"><li class=\"mb-[4px]\"><span class=\"mr-1\">E-post<!-- -->:<!-- --> </span><span>ytring@nrk.no</span></li><li class=\"mb-[4px]\"><span class=\"mr-1\">Redaktør<!-- -->:<!-- --> </span><span>Sofie Gran Aspunvik</span></li></ul><div class=\"nrkno-footer__external-logo-links flex justify-center gap-x-4 mt-5 mb-2.5\"><a aria-label=\"NRK arbeider etter Vær Varsom-plakatens regler for god presseskikk. 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1.66118C17.0785 1.88827 17.4402 2.40886 17.5103 3.02637ZM15.3857 4.11241L15.9737 2.2114C15.8946 2.19794 15.8139 2.19794 15.7241 2.20781C15.1245 2.27513 14.8544 2.77237 14.9199 3.31717C14.954 3.66184 15.1192 3.96072 15.3849 4.11241H15.3857ZM16.7544 3.11164C16.7167 2.77595 16.5625 2.49053 16.3138 2.33257L15.734 4.22369C15.8022 4.22998 15.8749 4.23088 15.9512 4.2219C16.5463 4.15458 16.8165 3.65824 16.7554 3.11254L16.7544 3.11164Z\" fill=\"currentColor\"></path><path d=\"M20.009 3.8925L20.437 4.95161L19.615 4.8502L19.2299 3.92302L18.8503 3.87636L18.7434 4.74338L18.02 4.65452L18.4042 1.52747L19.7352 1.69083C20.3878 1.77071 20.7988 2.30206 20.718 2.95906C20.6624 3.41502 20.3886 3.75787 20.009 3.8925ZM18.9221 3.28756L19.4183 3.34859C19.7091 3.38449 19.9471 3.18255 19.9848 2.8693C20.0233 2.55696 19.8411 2.30295 19.5513 2.26705L19.0557 2.20602L18.9229 3.28756H18.9221Z\" fill=\"currentColor\"></path><path d=\"M22.593 5.26668L21.5393 4.89779L21.3114 5.22359L20.5852 4.96959L22.6334 2.34785L23.3263 2.59019L23.2967 5.9183L22.5706 5.66428L22.5949 5.26757L22.593 5.26668ZM22.629 4.6734L22.7178 3.22117L21.8813 4.4122L22.629 4.6743V4.6734Z\" fill=\"currentColor\"></path><path d=\"M25.203 3.38181L25.8368 3.77852L25.6824 6.08702L26.764 4.35923L27.3554 4.72902L25.6843 7.39922L25.0505 7.00251L25.2049 4.69401L24.1233 6.42269L23.5319 6.05291L25.203 3.38269V3.38181Z\" fill=\"currentColor\"></path><path d=\"M26.6598 6.87147L27.184 7.3777C26.9461 7.62362 26.9452 7.90366 27.175 8.12536C27.3688 8.31294 27.5672 8.3282 27.7198 8.17023C27.8545 8.03111 27.8518 7.89109 27.7261 7.61285L27.4711 7.05996C27.2764 6.65247 27.324 6.29256 27.6085 5.99727C27.9936 5.59875 28.5635 5.63735 29.0553 6.11215C29.5535 6.59414 29.6119 7.1946 29.19 7.6308L28.6658 7.12459C28.8686 6.91457 28.8713 6.69107 28.6676 6.49451C28.4961 6.32846 28.3113 6.31949 28.1803 6.45502C28.0582 6.58157 28.0708 6.74313 28.2063 7.05009L28.4378 7.56169C28.6327 7.98803 28.5725 8.33628 28.2781 8.64055C27.8688 9.06419 27.2728 9.02111 26.7711 8.53643C26.2146 7.9988 26.1689 7.37859 26.6588 6.87059L26.6598 6.87147Z\" fill=\"currentColor\"></path><path d=\"M30.2087 7.38576L30.6602 8.02571L29.2188 9.83965L31.4124 9.09201L31.8638 9.73195L28.6792 10.6816L28.244 10.0632L30.2106 7.38397L30.2087 7.38576Z\" fill=\"currentColor\"></path><path d=\"M30.2724 12.8707L29.8093 11.8556L29.4161 11.9157L29.0967 11.2156L32.4058 10.8781L32.7101 11.5459L30.2886 13.8284L29.969 13.1283L30.2724 12.8716V12.8707ZM30.7248 12.4856L31.8332 11.5441L30.3953 11.7649L30.7238 12.4856H30.7248Z\" fill=\"currentColor\"></path><path d=\"M31.7219 15.7266L30.8621 16.4789L30.6872 15.6692L31.4357 15.0006L31.3549 14.6263L30.5014 14.8112L30.3469 14.0985L33.4273 13.4325L33.711 14.7439C33.8501 15.3865 33.4839 15.9492 32.8368 16.0893C32.388 16.1862 31.9742 16.0408 31.7219 15.7266ZM31.9355 14.5015L32.0415 14.9898C32.1034 15.2761 32.3728 15.4341 32.6805 15.3677C32.9884 15.3012 33.1679 15.0454 33.106 14.76L33.0001 14.2717L31.9355 14.5024V14.5015Z\" fill=\"currentColor\"></path><path clip-rule=\"evenodd\" d=\"M24.8682 22.6243L17.8342 8.61631V20.3482C18.7111 20.4972 19.3789 21.26 19.3789 22.1792C19.3789 23.2051 18.5477 24.0361 17.5219 24.0361C16.496 24.0361 15.6649 23.2051 15.6649 22.1792C15.6649 21.26 16.3335 20.4963 17.2104 20.3482V8.61452L10.162 22.6647V29.1037C12.2676 30.5048 14.796 31.3225 17.5156 31.3225C20.2351 31.3225 22.7716 30.503 24.8791 29.0975L24.8682 22.6253V22.6243Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></g><defs><clippath id=\"clip0_2360_8744\"><rect fill=\"white\" height=\"34\" transform=\"translate(0.5 0.933334)\" width=\"34\"></rect></clippath></defs></svg></a></div><a class=\"nrkno-footer__newstip-link inline-flex justify-between m-auto bg-core-blue-200 dark:bg-core-blue-600 dark:text-core-blue-950 mobile:w-auto tablet:w-full max-w-[17rem] mt-4 py-4 px-6 rounded-full items-center decoration-none\" href=\"https://www.nrk.no/03030/\"><span class=\"font-bold mr-7 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aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/informasjon/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/kontakt/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/lisens/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/publikum/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/deltaker/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent 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clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Presse</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Kontakt</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/informasjon/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/kontakt/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/lisens/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/publikum/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/deltaker/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/stilling/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/presse/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Presse</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Hjelp<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\" fill=\"currentColor\" 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"source_updated_at" : "2026-05-25 21:29:37",
"summary" : "Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.",
"tags" : null,
"title" : "Klimakrise til middag",
"twitter_title" : "Klimakrise til middag",
"version" : 2
}
Version 1
2026-05-25 16:42:03
Klimakrise til middag
NEW
Author: Audrey Plyler
Published: 2026-05-25 13:54:35
Updated: 2026-05-25 13:54:35
Category: Ytring, Klima og miljø, Mat og kosthold, Slakteri og kjøtt, Norge
📝 Summary
Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.
📄 Full Content (5678 chars)
Gå en tur gjennom Oslos gater, se en YouTube-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.
Uke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.
Omgitt av røde flagg– som FNs meteorologiske organisasjons advarsel om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.
«Økningen i kjøttforbruket vårt er alarmerende.»
Som forbrukere vet viat det vi kjøper og spiser har betydning. I en mye sitert studie publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.
De hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.
På verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.
«Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»
Dette er ikke noe nytt. I 2013 rapporterte FAO FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.
Den gjennomsnittlige nordmannen spiser omtrent 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.
Hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. (Illustrasjonsfoto.)
EAT-Lancet-kommisjonen anbefaler å ikke spise mer enn 43 gram kjøtt per dag (14 g rødt kjøtt, 29 g fjærkre). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.
Likevel, i stedet forå hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.
Når hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.
Vi har sett denne typenskadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70-tallet til det nylige forbudet mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte forbud mot offentlig reklame for kjøtt (og fossilt brensel).
Logikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.
«Politikk bør være i tråd med samfunnets mål.»
I oktober i fjorinnførte Norge et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.
Hva med et lignende forbud mot matvarer som er skadelige for miljøet?
Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.
Norge er stoltav sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.
Det er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.
Politikk bør være i tråd med samfunnets mål.
Et forbudmot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.
«Som sigarettannonser rettet mot barn.»
Disse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.
Her har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.
Å spise mindre kjøtter et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.
Det er på tide å forby kjøttreklame.
Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.
Send oss din ytring
Lyst til å skrive? Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du her.
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"content" : "Gå en tur gjennom Oslos gater, se en YouTube\\-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.\n\nUke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.\n\n**Omgitt av røde flagg**– som FNs meteorologiske organisasjons [advarsel](https://news.un.org/en/story/2026/03/1167178) om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\n\n> «Økningen i kjøttforbruket vårt er alarmerende.»\n\n**Som forbrukere vet vi**at det vi kjøper og spiser har betydning. I en [mye sitert studie ](https://www.science.org/doi/10.1126/science.aaq0216)publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.\n\nDe hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.\n\nPå verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.\n\n> «Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»\n\n**Dette er ikke** noe nytt. I 2013 [rapporterte FAO](https://www.fao.org/4/i3437e/i3437e00.htm) FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.\n\nDen gjennomsnittlige nordmannen [spiser omtrent](https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald) 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.\n\nHver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. \\(Illustrasjonsfoto.\\)\n\nEAT\\-Lancet\\-kommisjonen [anbefaler](https://eatforum.org/eat-lancet/summary-report/) å ikke spise mer enn 43 gram kjøtt per dag \\(14 g rødt kjøtt, 29 g fjærkre\\). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.\n\n**Likevel, i stedet for**å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.\n\nNår hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.\n\n**Vi har sett denne typen**skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70\\-tallet til det nylige [forbudet ](https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts)mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte [forbud ](https://www.bbc.com/news/articles/c9wejdekpwyo)mot offentlig reklame for kjøtt \\(og fossilt brensel\\).\n\nLogikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\n\n> «Politikk bør være i tråd med samfunnets mål.»\n\n**I oktober i fjor**[innførte Norge](https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/) et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.\n\nHva med et lignende forbud mot matvarer som er skadelige for miljøet?\n\nÅ spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.\n\n**Norge er stolt**av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.\n\nDet er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.\n\nPolitikk bør være i tråd med samfunnets mål.\n\n**Et forbud**mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\n\n> «Som sigarettannonser rettet mot barn.»\n\nDisse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.\n\nHer har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.\n\n**Å spise mindre kjøtt**er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.\n\nDet er på tide å forby kjøttreklame.\n\n*Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.*\n\n### Send oss din ytring\n\n**Lyst til å skrive?** Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du [her](https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030).",
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flex lt-tablet:hidden tablet:inline tablet:static tablet:align-top lt-tablet:flex-col lt-tablet:absolute lt-tablet:top-[100%]" data-ec-list="nrkno-meny" data-ec-name="nrkno-header"><div class="nrkno-header__nav-inner-wrapper bg-core-blue-900 dark:bg-core-blue-950 text-core-blue-50 dark:text-white text-[0.9rem] h-10 leading-10 overflow-x-auto text-center tablet:absolute tablet:left-0 tablet:top-0 tablet:w-full"><ul class="nrkno-header__apps-list flex min-w-[20rem] py-0 justify-around list-none items-center tablet:max-w-[40rem] m-auto tablet:!m-auto" role="list"><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a class="nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://tv.nrk.no/" data-ec-name="NRK TV" data-ec-variant="N/A" href="https://tv.nrk.no/">NRK TV</a></li><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a class="nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://radio.nrk.no/" data-ec-name="NRK Radio" data-ec-variant="N/A" href="https://radio.nrk.no/">NRK Radio</a></li><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a class="nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://nrksuper.no" data-ec-name="NRK Super" data-ec-variant="N/A" href="https://nrksuper.no">NRK Super</a></li><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a class="nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://p3.no" data-ec-name="NRK P3" data-ec-variant="N/A" href="https://p3.no">NRK P3</a></li><li class="nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]" role="listitem"><a class="nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4" data-ec-id="https://yr.no" data-ec-name="Yr" data-ec-variant="N/A" href="https://yr.no">Yr</a></li></ul></div><ul class="nrkno-header__promoted-categories-list lt-tablet:hidden tablet:inline list-none m-0 p-0" role="list"><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" data-ec-id="pp:2.6892" data-ec-name="Nyheter" data-ec-variant="N/A" href="/nyheter/">Nyheter</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" data-ec-id="pp:2.6852" data-ec-name="Sport" data-ec-variant="N/A" href="/sport/">Sport</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" data-ec-id="pp:2.7015" data-ec-name="Kultur" data-ec-variant="N/A" href="/kultur/">Kultur</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" data-ec-id="https://www.nrk.no/video/humor/" data-ec-name="Humor" data-ec-variant="N/A" href="/video/humor/">Humor</a></li><li class="nrkno-header__promoted-categories-list-item inline my-0 mx-1" role="listitem"><a class="nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all" data-ec-id="pp:distrikt/" data-ec-name="Distrikt" data-ec-variant="N/A" href="/distrikt/">Distrikt</a></li></ul><button aria-controls="nrkno-header__mega" aria-expanded="false" class="nrkno-header__mega-menu-expand-button tablet:inline-flex lt-tablet:hidden font-600 cursor-pointer leading-normal ml-1 py-[0.375rem] px-[0.75rem] align-baseline hover:opacity-70 transition-all color-header" id="nrkno-header-megamenu-btn">Mer<span class="text-[0.6rem] ml-1.5 self-center"><svg aria-hidden="true" class="transform fill-current pointer-events-none align-middle" focusable="false" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path d="M4 10.88l8 5.6 8-5.6V9l-8 5.6L4 9v1.88z" fill="currentColor"></path></svg><span></span></span></button><div aria-labelledby="nrkno-header-megamenu-btn" class="nrkno-header__mega-menu bg-header-mega-menu color-header-mega-menu animate-nrk-header-fade tablet:shadow-sm leading-normal overflow-hidden tablet:absolute left-0 w-full z-2 order-2 tablet:hidden lt-tablet:block" id="nrkno-header__mega"><div class="nrkno-header__mega-menu-outer-wrapper clear-both [display:table] m-auto max-w-[1190px] w-full px-4 tablet:px-5"><div class="nrkno-header__mega-menu-inner-wrapper lt-tablet:inline tablet:flex tablet:-ml-5 color-body"><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0"><a class="decoration-none! border-b-none! mt-0" data-ec-id="pp:2.6892" data-ec-name="Nyheter" data-ec-variant="N/A" href="/nyheter/">Nyheter</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6892" data-ec-name="Nyhetssenter" data-ec-variant="N/A" href="/nyheter/">Nyhetssenter</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7008" data-ec-name="Norge" data-ec-variant="N/A" href="/norge/">Norge</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7029" data-ec-name="Urix" data-ec-variant="N/A" href="/urix/">Urix</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7880" data-ec-name="Debatten" data-ec-variant="N/A" href="/debatten/">Debatten</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7015" data-ec-name="Kultur" data-ec-variant="N/A" href="/kultur/">Kultur</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7017" data-ec-name="Nyttig" data-ec-variant="N/A" href="/nyttig/">Nyttig</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7016" data-ec-name="Viten" data-ec-variant="N/A" href="/viten/">Viten</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6837" data-ec-name="Dokumentar" data-ec-variant="N/A" href="/dokumentar/">Dokumentar</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6831" data-ec-name="Ytring" data-ec-variant="N/A" href="/ytring/">Ytring</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7375" data-ec-name="NRK Sápmi" data-ec-variant="N/A" href="/sapmi/">NRK Sápmi</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7427" data-ec-name="NRK Kvensk" data-ec-variant="N/A" href="/kvensk/">NRK Kvensk</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0"><a class="decoration-none! border-b-none! mt-0" data-ec-id="pp:2.6852" data-ec-name="Sport" data-ec-variant="N/A" href="/sport/">Sport</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6852" data-ec-name="Sportsnyheter" data-ec-variant="N/A" href="/sport/">Sportsnyheter</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7128" data-ec-name="Livesport" data-ec-variant="N/A" href="https://resultater.nrk.no/">Livesport</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6851" data-ec-name="Sendeplan" data-ec-variant="N/A" href="/sport/sendeplan/">Sendeplan</a></li></ul><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12"><a class="decoration-none! border-b-none! !mt-12" data-ec-id="pp:2.8030" data-ec-name="Spill" data-ec-variant="N/A" href="/spill/">Spill</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:1.13834273" data-ec-name="Quiz" data-ec-variant="N/A" href="/emne/quiz-1.13834273">Quiz</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:1.17105310" data-ec-name="Former (minispill)" data-ec-variant="N/A" href="/former-1.17105310">Former</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:1.17073958" data-ec-name="Tvers (minispill)" data-ec-variant="N/A" href="/tvers-1.17073958">Tvers</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="https://delta.nrk.no/spill/kula" data-ec-name="Kula (minispill)" data-ec-variant="N/A" href="https://delta.nrk.no/spill/kula">Kula</a></li></ul></div><div class="nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2"><h2 class="decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0"><a class="decoration-none! border-b-none! mt-0" data-ec-id="pp:distrikt/" data-ec-name="Distrikt" data-ec-variant="N/A" href="/distrikt/">Distrikt</a></h2><ul class="gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2" role="list"><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6950" data-ec-name="Agder" data-ec-variant="N/A" href="/sorlandet/">Agder</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6954" data-ec-name="Akershus" data-ec-variant="N/A" href="/stor-oslo/">Akershus</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6974" data-ec-name="Buskerud" data-ec-variant="N/A" href="/buskerud/">Buskerud</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.7611" data-ec-name="Finnmark" data-ec-variant="N/A" href="/tromsogfinnmark/">Finnmark</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6944" data-ec-name="Innlandet" data-ec-variant="N/A" href="/innlandet/">Innlandet</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark" data-ec-id="pp:2.6946" data-ec-name="M&oslash;re og Romsdal" data-ec-variant="N/A" href="/mr/">Møre og Romsdal</a></li><li class="animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]" role="listitem"><a class="block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover 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<h1 class="title title-large article-title ">Klimakrise til middag</h1>
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<p>Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.</p>
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<p class="">Dagligvarekjedene jobber hardt for å gjøre kjøtt stadig mer attraktivt, til skade for klimaet, skriver kronikkforfatteren. (Illustrasjonsfoto.) </p>
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Audrey Plyler
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<span> – Rådgiver i Regnskogfondet</span>
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<time class="datetime-absolute datePublished" datetime="2026-05-25T15:54:35+02:00">
25.05.2026, kl. 15.54
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25.05.2026, kl. 15.54
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<p class="article-body--updating" data-is-updating-article="false" data-last-updated="1779717275000" data-updating-text="Saken oppdateres."></p>
<p>Gå en tur gjennom Oslos gater, se en YouTube-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.</p>
<p>Uke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.</p>
<p><strong>Omgitt av røde flagg </strong>– som FNs meteorologiske organisasjons <a ec-id="https://news.un.org/en/story/2026/03/1167178" ec-name="advarsel" href="https://news.un.org/en/story/2026/03/1167178">advarsel</a> om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.
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<p><em>«Økningen i kjøttforbruket vårt er alarmerende.»</em></p>
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<p><strong>Som forbrukere vet vi </strong>at det vi kjøper og spiser har betydning. I en <a ec-id="https://www.science.org/doi/10.1126/science.aaq0216" ec-name="mye sitert studie" href="https://www.science.org/doi/10.1126/science.aaq0216">mye sitert studie </a>publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.</p>
<p>De hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.</p>
<p>På verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.
</p><div class="g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference" id="1.17857039.3f0c973b"><!-- include: /serum/render?id=1.17857039&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->
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<p><em>«Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»</em></p>
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<p><strong>Dette er ikke</strong> noe nytt. I 2013 <a ec-id="https://www.fao.org/4/i3437e/i3437e00.htm" ec-name="rapporterte FAO" href="https://www.fao.org/4/i3437e/i3437e00.htm">rapporterte FAO</a> FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.</p>
<p>Den gjennomsnittlige nordmannen <a ec-id="https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald" ec-name="spiser omtrent" href="https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald">spiser omtrent</a> 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.
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<p class="">Hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. (Illustrasjonsfoto.)</p>
<small>Foto: Shutterstock</small>
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<p><span class="note" data-content="<p>En internasjonal gruppe av forskere samlet av den norske EAT-stiftelsen og det medisinske tidsskriftet The Lancet for &aring; forske p&aring; kosthold som p&aring; en sunn m&aring;te kan br&oslash;df&oslash; den voksende verdensbefolkningen uten &aring; &oslash;delegge planeten.</p> " data-term="EAT-Lancet-kommisjonen">EAT-Lancet-kommisjonen</span> <a ec-id="https://eatforum.org/eat-lancet/summary-report/" ec-name="anbefaler" href="https://eatforum.org/eat-lancet/summary-report/">anbefaler</a> å ikke spise mer enn 43 gram kjøtt per dag (14 g rødt kjøtt, 29 g fjærkre). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.</p>
<p><strong>Likevel, i stedet for </strong>å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.</p>
<p>Når hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.<!-- include: /serum/render?id=1.17768066&size=10&perspective=REFERENCE&alignment=AUTO&prefix=&variant=articlePlugSmallThumbnail&showDescription=false&parentSize=10 -->
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<a class="link__container link__container--with-thumbnail autonomous forward-navigation" data-ec-category="SMALL_THUMBNAIL" data-ec-id="pp:article:1.17768066" data-ec-name="Hva om vi hadde spist sånn som vi gjorde før?" href="https://www.nrk.no/klima/hva-om-vi-hadde-spist-sann-som-vi-gjorde-for_-1.17768066">
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Hva om vi hadde spist sånn som vi gjorde før?
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<p><strong>Vi har sett denne typen </strong>skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70-tallet til det nylige <a ec-id="https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts" ec-name="forbudet" href="https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts">forbudet </a>mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte <a ec-id="https://www.bbc.com/news/articles/c9wejdekpwyo" ec-name="forbud" href="https://www.bbc.com/news/articles/c9wejdekpwyo">forbud </a>mot offentlig reklame for kjøtt (og fossilt brensel).</p>
<p>Logikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.
</p><div class="g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference" id="1.17857049.6621c701"><!-- include: /serum/render?id=1.17857049&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->
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<p><em>«Politikk bør være i tråd med samfunnets mål.»</em></p>
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<p><strong>I oktober i fjor </strong><a ec-id="https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/" ec-name="innførte Norge" href="https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/">innførte Norge</a> et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.</p>
<p>Hva med et lignende forbud mot matvarer som er skadelige for miljøet?
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<div class="responsive-img F11"><img alt="Audrey Plyler" loading="eager" sizes="(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQRj-Re567sDKPLuRIYqn-OA.jpg 80w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQkK7BQ-nc4jyPLuRIYqn-OA.jpg 160w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQX3yMelW2WTOPLuRIYqn-OA.jpg 350w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQiBJ-vEiweF2PLuRIYqn-OA.jpg 450w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQPzqeW2iJbXePLuRIYqn-OA.jpg 650w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQAJu207Y4zz2PLuRIYqn-OA.jpg 1000w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQMo0rzcLeeTmPLuRIYqn-OA.jpg 1200w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQZFJB7OdosUePLuRIYqn-OA.jpg 1600w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQgnLvGkl9MuCPLuRIYqn-OA.jpg 2000w" title="Foto: Privat"></div>
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<p class="">Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.</p>
<small>Foto: Privat</small>
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<p><strong>Norge er stolt </strong>av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.</p>
<p>Det er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.</p>
<p>Politikk bør være i tråd med samfunnets mål.</p>
<p><strong>Et forbud </strong>mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.
</p><div class="g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference" id="1.17894191.f8621b7f"><!-- include: /serum/render?id=1.17894191&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->
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<p>Disse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.</p>
<p>Her har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.</p>
<p><strong>Å spise mindre kjøtt </strong>er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.</p>
<p>Det er på tide å forby kjøttreklame.</p>
<p><em>Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson. </em><!-- include: /serum/render?id=1.17591568&size=10&perspective=REFERENCE&alignment=AUTO&prefix=&variant=articlePlugSmallThumbnail&showDescription=false&parentSize=10 -->
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<p class="plug-preamble">Vi må slutte å lulle oss inn i suttekluter fra fortiden.</p>
<span class="plug-metadata plug-byline">Av Hallvard Misje</span>
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<div class="responsive-img F169"><img alt="Unge menn vinker fra en knallgul, gammel cabriolet." loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA6I6TL12iib7f7IDJ_5GwuA.jpg 80w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPACFdSDLCF1Czf7IDJ_5GwuA.jpg 160w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAS6HhHh-AE4Hf7IDJ_5GwuA.jpg 350w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAftOWgGBks63f7IDJ_5GwuA.jpg 450w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA-0ah9uoIx0ff7IDJ_5GwuA.jpg 650w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAh1Qcys8CbZXf7IDJ_5GwuA.jpg 1000w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAe0-k8AUjlcbf7IDJ_5GwuA.jpg 1200w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPASo0Yj55xNibf7IDJ_5GwuA.jpg 1600w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPABbNn76zqIOTf7IDJ_5GwuA.jpg 2000w" title="Foto: Scanpix"></div>
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<div class="plug-teaser">
<h2 class="title">Rånere i rødt og blått</h2>
<p class="plug-preamble">Russen drikker som oss, styler bussen som oss og spiller like dårlig musikk. Men vi var her først.</p>
<span class="plug-metadata plug-byline">Av Øystein Heggdal</span>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17893564" data-ec-name="Oppskrift på en bedre verden fra en «jævla krenkbar feminist»" data-id="1.17893564" href="https://www.nrk.no/ytring/oppskrift-pa-en-bedre-verden-fra-en-_jaevla-krenkbar-feminist-1.17893564">
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<div class="responsive-img F169"><img alt="Ulrikke Valvik Mitchell ingressbilde" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2Etfgdm8P5sk_dIxlU1MMpPJoHQ.jpg 80w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgrlDHAT0_KlZlU1MMpPJoHQ.jpg 160w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgK85-OIYHBLhlU1MMpPJoHQ.jpg 350w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgNxHQplBn0jtlU1MMpPJoHQ.jpg 450w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2Etfgt3olhLq0FIRlU1MMpPJoHQ.jpg 650w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfglXb2HZSTExplU1MMpPJoHQ.jpg 1000w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgMJXwc-udxihlU1MMpPJoHQ.jpg 1200w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgHNTWGJKZUHhlU1MMpPJoHQ.jpg 1600w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgJ0CaEd5DQ7BlU1MMpPJoHQ.jpg 2000w" title="Foto: Privat"></div>
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<div class="plug-teaser">
<h2 class="title">Oppskrift på en bedre verden fra en «jævla krenkbar feminist»</h2>
<p class="plug-preamble">Her får dere en oppskrift som alle kan følge. Glutenfri og helt gratis. Alt som trengs er å tenke over hva som skjer i kommentarfeltene.</p>
<span class="plug-metadata plug-byline">Av Ulrikke Valvik Mitchell</span>
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</div><div class="g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation" data-id="1.17892258" data-reference-id="1.8266709.body9212"><!-- include: /serum/render?id=1.17892258&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17892258" data-ec-name="Gjør ammefri til småbarnsfri" data-id="1.17892258" href="https://www.nrk.no/ytring/gjor-ammefri-til-smabarnsfri-1.17892258">
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<div class="responsive-img F169"><img alt="Illustrasjonsbilde fra barnehagemiljø" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiANRgxAdciQA2rToRJV8jVHw.jpg 80w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiACKcnD84AosyrToRJV8jVHw.jpg 160w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAkjtT-99P9amrToRJV8jVHw.jpg 350w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAwelTfIcrN7GrToRJV8jVHw.jpg 450w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAlhdiMXixA6erToRJV8jVHw.jpg 650w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiABCIspdMkTyKrToRJV8jVHw.jpg 1000w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAUcBnCzRVCIKrToRJV8jVHw.jpg 1200w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAhhpLONCB9mirToRJV8jVHw.jpg 1600w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAn_JoqnPKeZ6rToRJV8jVHw.jpg 2000w" title="Foto: Håkon Mosvold Larsen / NTB"></div>
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<div class="plug-teaser">
<h2 class="title">Gjør ammefri til småbarnsfri</h2>
<p class="plug-preamble">Vi har allerede en ordning som kan gjøre det bedre for de yngste i barnehagen. Den må bare tilpasses.</p>
<span class="plug-metadata plug-byline">Av Lina Iversen</span>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17890973" data-ec-name="Nato i dyp krise foran toppmøte i Sverige" data-id="1.17890973" href="https://www.nrk.no/ytring/nato-i-dyp-krise-foran-toppmote-i-sverige-1.17890973">
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<div class="responsive-img F169"><img alt="Mark Rutte på talerstolen i Nato" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAwrgssj_Et03k05B3GXA5KQ.jpg 80w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayA1VIvy_97aNnk05B3GXA5KQ.jpg 160w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayARPmiGvkmOMXk05B3GXA5KQ.jpg 350w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAQWMJMjwEuz7k05B3GXA5KQ.jpg 450w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAJc-UnCC_meDk05B3GXA5KQ.jpg 650w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAhzWaIp18A0Hk05B3GXA5KQ.jpg 1000w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayADUfGWl0AbRbk05B3GXA5KQ.jpg 1200w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAnl4kRs0JACfk05B3GXA5KQ.jpg 1600w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAGlqWdVeFVE7k05B3GXA5KQ.jpg 2000w" title="Foto: AP"></div>
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<div class="plug-teaser">
<h2 class="title">Nato i dyp krise foran toppmøte i Sverige</h2>
<p class="plug-preamble">USA trekker soldater ut av Europa mens Donald Trump fortsetter å så tvil om alliansens verdi.</p>
<span class="plug-metadata plug-byline">Av Sigurd Falkenberg Mikkelsen</span>
</div>
</a>
</div>
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<a class="autonomous lp_plug" data-ec-id="pp:article:1.17890527" data-ec-name="Outsourcing av barna" data-id="1.17890527" href="https://www.nrk.no/ytring/outsourcing-av-barna-1.17890527">
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<div class="responsive-img F169"><img alt="Ingvild Eide Leirfall med baby i bæresele" loading="eager" sizes="(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" srcset="https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAAjaHyPyRIoNxAa71eDRXuA.jpg 80w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAnrGgYZw9R91xAa71eDRXuA.jpg 160w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAOl878xSz4oZxAa71eDRXuA.jpg 350w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAkKfK7fE2GMxxAa71eDRXuA.jpg 450w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAHvgh6hScZIJxAa71eDRXuA.jpg 650w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAGciex7mLs91xAa71eDRXuA.jpg 1000w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsADRMt_x740QxxAa71eDRXuA.jpg 1200w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAb7P7r5L8RJRxAa71eDRXuA.jpg 1600w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAoq047PdZy-FxAa71eDRXuA.jpg 2000w" title="Foto: Privat"></div>
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<h2 class="title">Outsourcing av barna</h2>
<p class="plug-preamble">Idealet er at det å få barn skal påverke deg i minst mogleg grad. Det er forventa at eittåringen skal i barnehage, og du blir sett rart på om toåringen er heime.</p>
<span class="plug-metadata plug-byline">Av Ingvild Eide Leirfall</span>
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hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/deltaker/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Delta i NRK-programmer</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/stilling/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Jobb i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/presse/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Presse</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Kontakt</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/informasjon/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Om NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/kontakt/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Kontakt NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/lisens/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Lisens</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/publikum/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Publikum i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/deltaker/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Delta i NRK-programmer</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/stilling/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Jobb i NRK</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/presse/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Presse</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Hjelp<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Brukerstøtte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/tilgjengelighet/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/personvernerklaering/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/informasjonskapsler/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Hjelp</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Brukerstøtte</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/tilgjengelighet/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Tilgjengelighet</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/personvernerklaering/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Personvern</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://info.nrk.no/informasjonskapsler/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Tjenester<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.yr.no"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/skole/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>NRK Skole</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden tablet:block !mb-1 text-sm font-bold uppercase">Tjenester</h3><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.yr.no"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Yr</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/skole/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>NRK Skole</a></li></ul></div></div><div class="nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column"><div class="block tablet:hidden"><u-details class="nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md" name="nrkno-footer-colophon-details"><u-summary class="nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md">Produksjon<span class="ml-auto text-core-blue-500 text-xs"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z" fill="currentColor" fill-rule="evenodd"></path></svg></span></u-summary><ul class="p-0 m-0 list-none"><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/eksternproduksjon/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Eksterne produksjoner</a></li><li class="nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800"><a class="flex items-center hover:text-core-blue-600 decoration-none" href="https://www.nrk.no/retningslinjer/"><span class="mr-1 hidden tablet:flex text-core-blue-600 text-[10px]"><svg aria-hidden="true" height="1.500em" viewbox="0 0 24 24" width="1.500em"><path clip-rule="evenodd" d="M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z" fill="currentColor" fill-rule="evenodd"></path></svg></span>Retningslinjer og design</a></li></ul></u-details></div><div class="hidden tablet:block"><h3 class="hidden 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"article_id" : 233457,
"author" : "Audrey Plyler",
"category" : "Ytring, Klima og miljø, Mat og kosthold, Slakteri og kjøtt, Norge",
"change_type" : "new",
"content" : "Gå en tur gjennom Oslos gater, se en YouTube\\-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.\n\nUke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.\n\n**Omgitt av røde flagg**– som FNs meteorologiske organisasjons [advarsel](https://news.un.org/en/story/2026/03/1167178) om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\n\n> «Økningen i kjøttforbruket vårt er alarmerende.»\n\n**Som forbrukere vet vi**at det vi kjøper og spiser har betydning. I en [mye sitert studie ](https://www.science.org/doi/10.1126/science.aaq0216)publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.\n\nDe hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.\n\nPå verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.\n\n> «Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»\n\n**Dette er ikke** noe nytt. I 2013 [rapporterte FAO](https://www.fao.org/4/i3437e/i3437e00.htm) FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.\n\nDen gjennomsnittlige nordmannen [spiser omtrent](https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald) 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.\n\nHver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. \\(Illustrasjonsfoto.\\)\n\nEAT\\-Lancet\\-kommisjonen [anbefaler](https://eatforum.org/eat-lancet/summary-report/) å ikke spise mer enn 43 gram kjøtt per dag \\(14 g rødt kjøtt, 29 g fjærkre\\). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.\n\n**Likevel, i stedet for**å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.\n\nNår hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.\n\n**Vi har sett denne typen**skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70\\-tallet til det nylige [forbudet ](https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts)mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte [forbud ](https://www.bbc.com/news/articles/c9wejdekpwyo)mot offentlig reklame for kjøtt \\(og fossilt brensel\\).\n\nLogikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\n\n> «Politikk bør være i tråd med samfunnets mål.»\n\n**I oktober i fjor**[innførte Norge](https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/) et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.\n\nHva med et lignende forbud mot matvarer som er skadelige for miljøet?\n\nÅ spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.\n\n**Norge er stolt**av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.\n\nDet er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.\n\nPolitikk bør være i tråd med samfunnets mål.\n\n**Et forbud**mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\n\n> «Som sigarettannonser rettet mot barn.»\n\nDisse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.\n\nHer har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.\n\n**Å spise mindre kjøtt**er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.\n\nDet er på tide å forby kjøttreklame.\n\n*Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.*\n\n### Send oss din ytring\n\n**Lyst til å skrive?** Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du [her](https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030).",
"created_at" : "2026-05-25 16:42:03",
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"metadata" : "{\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\",\"og\":{\"image\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"url\":\"https://www.nrk.no/ytring/klimakrise-til-middag-1.17856961\",\"type\":\"article\",\"title\":\"Klimakrise til middag\",\"image:secure_url\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\",\"site_name\":\"NRK\"},\"twitter\":{\"card\":\"summary\",\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\",\"site\":\"@NRKno\",\"image\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"title\":\"Klimakrise til middag\"},\"published_at\":\"2026-05-25 13:54:35\",\"is_paywalled\":0,\"raw_feed_item\":\"<item>\\r\\n <title>Klimakrise til middag</title>\\r\\n <link>https://www.nrk.no/ytring/klimakrise-til-middag-1.17856961</link>\\r\\n <description>Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.</description>\\r\\n <category>Ytring</category>\\r\\n <category>Klima og miljø</category>\\r\\n <category>Mat og kosthold</category>\\r\\n <category>Slakteri og kjøtt</category>\\r\\n <category>Norge</category>\\r\\n <pubDate>Mon, 25 May 2026 13:54:35 GMT</pubDate>\\r\\n <guid isPermaLink=\\\"false\\\">1.17856961</guid>\\r\\n <dc:creator>Audrey Plyler</dc:creator>\\r\\n <dc:date>2026-05-25T13:54:35Z</dc:date>\\r\\n <media:content medium=\\\"image\\\" type=\\\"image/jpeg\\\" url=\\\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzvTMNMWKADZg.jpg\\\">\\r\\n <media:credit role=\\\"photographer\\\" scheme=\\\"urn:ebu\\\">Shutterstock</media:credit>\\r\\n <media:title>Kjøttentusiast (Illustrasjonsfoto)</media:title>\\r\\n </media:content>\\r\\n </item>\",\"meta\":{\"author\":\"Audrey Plyler\",\"dc.date.issued\":\"2026-05-25\",\"Generator\":\"Panorama\",\"p:domain_verify\":\"ec4318a079405ca7cd9055634d626a64\",\"apple-mobile-web-app-status-bar-style\":\"#eef5ff\",\"robots\":\"index,follow\",\"Revisit-after\":\"1 Days\",\"msapplication-tap-highlight\":\"no\",\"msapplication-navbutton-color\":\"#eef5ff\",\"viewport\":\"width=device-width,initial-scale=1.0\",\"theme-color\":\"#eef5ff\",\"description\":\"Vi vet at det skader klimaet Ã¥ spise kjøtt. Derfor er det pÃ¥ tide med et reklameforbud.\"},\"schema\":{},\"content\":\"GÃ¥ en tur gjennom Oslos gater, se en YouTube\\\\-video eller scroll gjennom nyhetene i noen minutter, sÃ¥ vil du møte pÃ¥ et kjent syn: Reklame for svinekjøttdeig, lammelÃ¥r og «familiepakker» med grillpølser til nedsatt pris.\\n\\nUke etter uke konkurrerer Norges største dagligvarekjeder om Ã¥ gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.\\n\\n**Omgitt av røde flagg**â som FNs meteorologiske organisasjons [advarsel](https://news.un.org/en/story/2026/03/1167178) om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\\n\\n> «Ãkningen i kjøttforbruket vÃ¥rt er alarmerende.»\\n\\n**Som forbrukere vet vi**at det vi kjøper og spiser har betydning. I en [mye sitert studie ](https://www.science.org/doi/10.1126/science.aaq0216)publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at Ã¥ redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.\\n\\nDe hevder at Ã¥ spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for Ã¥ redusere sitt miljøavtrykk.\\n\\nPÃ¥ verdensbasis er økningen i kjøttforbruket vÃ¥rt alarmerende. Vi spiser omtrent dobbelt sÃ¥ mye kjøtt per person som for 60 Ã¥r siden â i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press pÃ¥ skogene, biologisk mangfold, vannsystemene og klimaet.\\n\\n> «Ã
spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for Ã¥ redusere sitt miljøavtrykk.»\\n\\n**Dette er ikke** noe nytt. I 2013 [rapporterte FAO](https://www.fao.org/4/i3437e/i3437e00.htm) FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene stÃ¥r for rundt 14,5 % av de globale klimagassutslippene â noe som kan sammenlignes med hele transportsektoren.\\n\\nDen gjennomsnittlige nordmannen [spiser omtrent](https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald) 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrÃ¥.\\n\\nHver eneste skjerm forer oss reklamer med budskap om at middagen mÃ¥ inneholde kjøtt, skriver kronikkforfatteren. \\\\(Illustrasjonsfoto.\\\\)\\n\\nEAT\\\\-Lancet\\\\-kommisjonen [anbefaler](https://eatforum.org/eat-lancet/summary-report/) Ã¥ ikke spise mer enn 43 gram kjøtt per dag \\\\(14 g rødt kjøtt, 29 g fjærkre\\\\). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.\\n\\n**Likevel, i stedet for**Ã¥ hjelpe forbrukerne med Ã¥ gÃ¥ over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte â de forsterker forestillingen om at kjøtt bør være sentralt i hvert mÃ¥ltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.\\n\\nNÃ¥r hver eneste skjerm forer oss reklamer med budskap om at middagen mÃ¥ inneholde kjøtt, blir det vanskelig Ã¥ forestille seg alternativer.\\n\\n**Vi har sett denne typen**skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame pÃ¥ 70\\\\-tallet til det nylige [forbudet ](https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts)mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med pÃ¥ nasjonalt nivÃ¥ i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte [forbud ](https://www.bbc.com/news/articles/c9wejdekpwyo)mot offentlig reklame for kjøtt \\\\(og fossilt brensel\\\\).\\n\\nLogikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\\n\\n> «Politikk bør være i trÃ¥d med samfunnets mÃ¥l.»\\n\\n**I oktober i fjor**[innførte Norge](https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/) et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altsÃ¥ at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.\\n\\nHva med et lignende forbud mot matvarer som er skadelige for miljøet?\\n\\nÃ
spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for Ã¥ redusere sitt miljøavtrykk, skriver Audrey Plyler.\\n\\n**Norge er stolt**av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vÃ¥rt.\\n\\nDet er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater Ã¥ bli markedsført i vÃ¥re offentlige rom.\\n\\nPolitikk bør være i trÃ¥d med samfunnets mÃ¥l.\\n\\n**Et forbud**mot kjøttreklame kan høres radikalt ut, men det gjorde ogsÃ¥ reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\\n\\n> «Som sigarettannonser rettet mot barn.»\\n\\nDisse tiltakene handler ikke om Ã¥ begrense den enkeltes valgfrihet. Folk vil fortsatt stÃ¥ fritt til Ã¥ spise det de ønsker. MÃ¥let er ganske enkelt Ã¥ stanse den stadige pÃ¥virkningen i én retning â for Ã¥ skape rom for mer informerte og bevisste valg.\\n\\nHer har bÃ¥de velgere og politikere en rolle Ã¥ spille. Som velgere, har vi makten til Ã¥ kreve at klimamÃ¥lene og den daglige politikken henger sammen. Politikerne kan begynne Ã¥ utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.\\n\\n**Ã
spise mindre kjøtt**er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.\\n\\nDet er på tide å forby kjøttreklame.\\n\\n*Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson.*\\n\\n### Send oss din ytring\\n\\n**Lyst til å skrive?** Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du [her](https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030).\",\"keywords\":[],\"category\":\"Ytring, Klima og miljø, Mat og kosthold, Slakteri og kjøtt, Norge\",\"image_url\":\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg\",\"author\":\"Audrey Plyler\",\"source_updated_at\":\"2026-05-25 13:54:35\",\"title\":\"Klimakrise til middag\"}",
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dark:bg-core-blue-950 text-core-blue-50 dark:text-white text-[0.9rem] h-10 leading-10 overflow-x-auto text-center tablet:absolute tablet:left-0 tablet:top-0 tablet:w-full\"><ul class=\"nrkno-header__apps-list flex min-w-[20rem] py-0 justify-around list-none items-center tablet:max-w-[40rem] m-auto tablet:!m-auto\" role=\"list\"><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://tv.nrk.no/\" data-ec-name=\"NRK TV\" data-ec-variant=\"N/A\" href=\"https://tv.nrk.no/\">NRK TV</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://radio.nrk.no/\" data-ec-name=\"NRK Radio\" data-ec-variant=\"N/A\" href=\"https://radio.nrk.no/\">NRK Radio</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://nrksuper.no\" data-ec-name=\"NRK Super\" data-ec-variant=\"N/A\" href=\"https://nrksuper.no\">NRK Super</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://p3.no\" data-ec-name=\"NRK P3\" data-ec-variant=\"N/A\" href=\"https://p3.no\">NRK P3</a></li><li class=\"nrkno-header__apps-list-item inline-block my-0 mx-[0.3125rem]\" role=\"listitem\"><a class=\"nrkno-header__apps-link block font-extralight no-underline min-w-[44px] tablet:px-4 hover:underline -outline-offset-4\" data-ec-id=\"https://yr.no\" data-ec-name=\"Yr\" data-ec-variant=\"N/A\" href=\"https://yr.no\">Yr</a></li></ul></div><ul class=\"nrkno-header__promoted-categories-list lt-tablet:hidden tablet:inline list-none m-0 p-0\" role=\"list\"><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyheter</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\" href=\"/sport/\">Sport</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" href=\"/kultur/\">Kultur</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"https://www.nrk.no/video/humor/\" data-ec-name=\"Humor\" data-ec-variant=\"N/A\" href=\"/video/humor/\">Humor</a></li><li class=\"nrkno-header__promoted-categories-list-item inline my-0 mx-1\" role=\"listitem\"><a class=\"nrkno-header__promoted-categories-link color-header rounded-[3px] inline-block font-600 leading-normal py-[0.375rem] px-[0.75rem] no-underline hover:opacity-70 transition-all\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\" href=\"/distrikt/\">Distrikt</a></li></ul><button aria-controls=\"nrkno-header__mega\" aria-expanded=\"false\" class=\"nrkno-header__mega-menu-expand-button tablet:inline-flex lt-tablet:hidden font-600 cursor-pointer leading-normal ml-1 py-[0.375rem] px-[0.75rem] align-baseline hover:opacity-70 transition-all color-header\" id=\"nrkno-header-megamenu-btn\">Mer<span class=\"text-[0.6rem] ml-1.5 self-center\"><svg aria-hidden=\"true\" class=\"transform fill-current pointer-events-none align-middle\" focusable=\"false\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path d=\"M4 10.88l8 5.6 8-5.6V9l-8 5.6L4 9v1.88z\" fill=\"currentColor\"></path></svg><span></span></span></button><div aria-labelledby=\"nrkno-header-megamenu-btn\" class=\"nrkno-header__mega-menu bg-header-mega-menu color-header-mega-menu animate-nrk-header-fade tablet:shadow-sm leading-normal overflow-hidden tablet:absolute left-0 w-full z-2 order-2 tablet:hidden lt-tablet:block\" id=\"nrkno-header__mega\"><div class=\"nrkno-header__mega-menu-outer-wrapper clear-both [display:table] m-auto max-w-[1190px] w-full px-4 tablet:px-5\"><div class=\"nrkno-header__mega-menu-inner-wrapper lt-tablet:inline tablet:flex tablet:-ml-5 color-body\"><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 lt-tablet:border-t dark:lt-tablet:border-t-transparent tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0\"><a class=\"decoration-none! border-b-none! mt-0\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyheter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyheter</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6892\" data-ec-name=\"Nyhetssenter\" data-ec-variant=\"N/A\" href=\"/nyheter/\">Nyhetssenter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7008\" data-ec-name=\"Norge\" data-ec-variant=\"N/A\" href=\"/norge/\">Norge</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7029\" data-ec-name=\"Urix\" data-ec-variant=\"N/A\" href=\"/urix/\">Urix</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7880\" data-ec-name=\"Debatten\" data-ec-variant=\"N/A\" href=\"/debatten/\">Debatten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7015\" data-ec-name=\"Kultur\" data-ec-variant=\"N/A\" href=\"/kultur/\">Kultur</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7017\" data-ec-name=\"Nyttig\" data-ec-variant=\"N/A\" href=\"/nyttig/\">Nyttig</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7016\" data-ec-name=\"Viten\" data-ec-variant=\"N/A\" href=\"/viten/\">Viten</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6837\" data-ec-name=\"Dokumentar\" data-ec-variant=\"N/A\" href=\"/dokumentar/\">Dokumentar</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6831\" data-ec-name=\"Ytring\" data-ec-variant=\"N/A\" href=\"/ytring/\">Ytring</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7375\" data-ec-name=\"NRK Sápmi\" data-ec-variant=\"N/A\" href=\"/sapmi/\">NRK Sápmi</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7427\" data-ec-name=\"NRK Kvensk\" data-ec-variant=\"N/A\" href=\"/kvensk/\">NRK Kvensk</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-1\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0\"><a class=\"decoration-none! border-b-none! mt-0\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sport\" data-ec-variant=\"N/A\" href=\"/sport/\">Sport</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6852\" data-ec-name=\"Sportsnyheter\" data-ec-variant=\"N/A\" href=\"/sport/\">Sportsnyheter</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7128\" data-ec-name=\"Livesport\" data-ec-variant=\"N/A\" href=\"https://resultater.nrk.no/\">Livesport</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6851\" data-ec-name=\"Sendeplan\" data-ec-variant=\"N/A\" href=\"/sport/sendeplan/\">Sendeplan</a></li></ul><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase !mt-12\"><a class=\"decoration-none! border-b-none! !mt-12\" data-ec-id=\"pp:2.8030\" data-ec-name=\"Spill\" data-ec-variant=\"N/A\" href=\"/spill/\">Spill</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 tablet:columns-1 mobile:columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:1.13834273\" data-ec-name=\"Quiz\" data-ec-variant=\"N/A\" href=\"/emne/quiz-1.13834273\">Quiz</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:1.17105310\" data-ec-name=\"Former (minispill)\" data-ec-variant=\"N/A\" href=\"/former-1.17105310\">Former</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:1.17073958\" data-ec-name=\"Tvers (minispill)\" data-ec-variant=\"N/A\" href=\"/tvers-1.17073958\">Tvers</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"https://delta.nrk.no/spill/kula\" data-ec-name=\"Kula (minispill)\" data-ec-variant=\"N/A\" href=\"https://delta.nrk.no/spill/kula\">Kula</a></li></ul></div><div class=\"nrkno-header__mega-menu-category animate-nrk-header-fade px-0 pt-[1.875rem] pb-[1.75rem] tablet:pl-5 dark:tablet:border-l-core-blue-800 tablet:border-l tablet:flex-2\"><h2 class=\"decoration-none! text-[0.8125rem] font-bold tracking-widest !mb-3 uppercase mt-0\"><a class=\"decoration-none! border-b-none! mt-0\" data-ec-id=\"pp:distrikt/\" data-ec-name=\"Distrikt\" data-ec-variant=\"N/A\" href=\"/distrikt/\">Distrikt</a></h2><ul class=\"gap-x-5 list-none p-0 -ml-4 tablet:-ml-5 columns-2\" role=\"list\"><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6950\" data-ec-name=\"Agder\" data-ec-variant=\"N/A\" href=\"/sorlandet/\">Agder</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Akershus\" data-ec-variant=\"N/A\" href=\"/stor-oslo/\">Akershus</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6974\" data-ec-name=\"Buskerud\" data-ec-variant=\"N/A\" href=\"/buskerud/\">Buskerud</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Finnmark\" data-ec-variant=\"N/A\" href=\"/tromsogfinnmark/\">Finnmark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6944\" data-ec-name=\"Innlandet\" data-ec-variant=\"N/A\" href=\"/innlandet/\">Innlandet</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6946\" data-ec-name=\"M&oslash;re og Romsdal\" data-ec-variant=\"N/A\" href=\"/mr/\">Møre og Romsdal</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6947\" data-ec-name=\"Nordland\" data-ec-variant=\"N/A\" href=\"/nordland/\">Nordland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6954\" data-ec-name=\"Oslo\" data-ec-variant=\"N/A\" href=\"/stor-oslo/\">Oslo</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6948\" data-ec-name=\"Rogaland\" data-ec-variant=\"N/A\" href=\"/rogaland/\">Rogaland</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7617\" data-ec-name=\"Telemark\" data-ec-variant=\"N/A\" href=\"/vestfoldogtelemark/\">Telemark</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.7611\" data-ec-name=\"Troms\" data-ec-variant=\"N/A\" href=\"/tromsogfinnmark/\">Troms</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover dark:hover:animate-nrk-header-link-hover-dark\" data-ec-id=\"pp:2.6943\" data-ec-name=\"Tr&oslash;ndelag\" data-ec-variant=\"N/A\" href=\"/trondelag/\">Trøndelag</a></li><li class=\"animate-[nrk-header-fade_0.5s_50ms_backwards] break-inside-avoid align-middle tablet:min-w-[9rem]\" role=\"listitem\"><a class=\"block text-[0.9375em] font-light leading-[1.6] border-b-none! opacity-80 py-2! px-4 tablet:px-5 hover:animate-nrk-header-link-hover 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-->\n<article class=\"article widget rich surrogate-content container-widget cf js-initialize \" data-id=\"1.17856961\" role=\"main\">\n<div class=\"spacer g5 col fl s1 sl6 sl9 sl12 sl18\"></div>\n<div data-ec-list=\"article_lead\" data-ec-name=\"ingress\">\n<div class=\"g94 col fl s17 sl18 sg6 sg9 sg12 container-widget\">\n<header class=\"container-widget-content article-header\">\n<div class=\"article-type skin-border\">\n<span class=\"article-type-text\">Kronikk</span>\n</div>\n<h1 class=\"title title-large article-title \">Klimakrise til middag</h1>\n<div class=\"text-body text-body-sans-serif article-lead\">\n<p>Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.</p>\n</div>\n</header>\n<div class=\"g70 col fl s12 sl18 sg6 sg9 article-lead-media \">\n<!-- include: /serum/render?id=1.17860403&size=12&perspective=RICH&alignment=CENTER&caption=Dagligvarekjedene+jobber+hardt+for+%C3%A5+gj%C3%B8re+kj%C3%B8tt+stadig+mer+attraktivt%2C+til+skade+for+klimaet%2C+skriver+kronikkforfatteren.+%28Illustrasjonsfoto.%29+&type=image&aspect=F169 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Kjøttentusiast (Illustrasjonsfoto)\" loading=\"eager\" sizes=\"(min-width:1180px) 767px, (min-width:720px) 67vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQCR2UHjifUAXyPLK0WAOhUA.jpg 80w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQuTds0NefVYnyPLK0WAOhUA.jpg 160w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ5xLXN3MwadLyPLK0WAOhUA.jpg 350w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ1GZC345u5EryPLK0WAOhUA.jpg 450w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQroyDQYq427ryPLK0WAOhUA.jpg 650w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQ5zyieB4nBzXyPLK0WAOhUA.jpg 1000w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQTjjFzxGApSzyPLK0WAOhUA.jpg 1200w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQEaJthcJNwE7yPLK0WAOhUA.jpg 1600w, https://gfx.nrk.no/Pvzl9YC8uVgRBPdIsRSGCQfbVVL6ZW2APyPLK0WAOhUA.jpg 2000w\" title=\"Foto: Shutterstock\"></div>\n<figcaption>\n<p class=\"\">Dagligvarekjedene jobber hardt for å gjøre kjøtt stadig mer attraktivt, til skade for klimaet, skriver kronikkforfatteren. (Illustrasjonsfoto.) </p>\n<small>Foto: Shutterstock</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n\n</div>\n<div class=\"article-header-sidebar g22 col fl s4 sl6 sl9 sl12 sl18\" role=\"contentinfo\">\n<div class=\"container-widget-content authors \">\n<!-- include: /serum/render?id=18.28287&size=18&perspective=BRIEF&alignment=AUTO&role=R%C3%A5dgiver+i+Regnskogfondet --><!-- START: /templates/author/author-brief.jsp -->\n<div class=\"author widget brief\">\n<div class=\"author__image\">\n<!-- include: /serum/render?id=1.17857024&size=1&perspective=LEAN&alignment=AUTO&type=image&aspect=F11&title= --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean\">\n<div class=\"responsive-img F11\"><img alt=\"\" loading=\"eager\" sizes=\"(min-width:1180px) 64px, (min-width:720px) 6vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AnXYP5ioWqRb7Krt9wBk5hw.jpg 80w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5ANzZC6tk7ogP7Krt9wBk5hw.jpg 160w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5APYKB9Jgc-3z7Krt9wBk5hw.jpg 350w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AC9Er5PTKfNH7Krt9wBk5hw.jpg 450w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AMMfKbyNXECn7Krt9wBk5hw.jpg 650w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AZiUbh-YOSa37Krt9wBk5hw.jpg 1000w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5Ag_AUnpHIImb7Krt9wBk5hw.jpg 1200w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5A5oDe_QkJ4tP7Krt9wBk5hw.jpg 1600w, https://gfx.nrk.no/dUSo3EFPxkC5cJt7VKfw5AGLFnIoORABL7Krt9wBk5hw.jpg 2000w\" title=\"Foto: privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n<div class=\"author__body\">\n<a class=\"author__name\" href=\"https://www.nrk.no/forfatter/audrey-plyler-18.28287\" title=\"Gå til personens side\">\nAudrey Plyler\n<span class=\"sr-only\">\n<span> – Rådgiver i Regnskogfondet</span>\n</span>\n</a>\n<span aria-hidden=\"true\" class=\"author__role\">Rådgiver i Regnskogfondet</span>\n</div>\n</div>\n<!-- END: /templates/author/author-brief.jsp -->\n\n</div>\n<div class=\"article-dateline article-dateline-header container-widget-content\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2026-05-25T15:54:35+02:00\">\n25.05.2026, kl. 15.54\n</time>\n</span>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"favorite-button-placeholder__metadata\"></div>\n<div class=\"container-widget-content\">\n<aside class=\"article-metadata--mobile\">\n<div class=\"article-dateline article-dateline--mobile\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2026-05-25T15:54:35+02:00\">\n25.05.2026, kl. 15.54\n</time>\n</span>\n</div>\n</aside>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div class=\"g11 col fl s2 sl6 sl9 sl12 sl18\">\n<div class=\"container-widget-content favorite-button-placeholder__sidebar\"></div>\n</div>\n<div class=\"g55 col fl s10 sl12 sl18 sg6 sg9\">\n<div class=\"article-body lp_articlebody text-body text-body-sans-serif container-widget-content nostack cf\" data-ec-list=\"article_body\" data-ec-name=\"brødtekst\" data-main-content>\n<p class=\"article-body--updating\" data-is-updating-article=\"false\" data-last-updated=\"1779717275000\" data-updating-text=\"Saken oppdateres.\"></p>\n<p>Gå en tur gjennom Oslos gater, se en YouTube-video eller scroll gjennom nyhetene i noen minutter, så vil du møte på et kjent syn: Reklame for svinekjøttdeig, lammelår og «familiepakker» med grillpølser til nedsatt pris.</p>\n<p>Uke etter uke konkurrerer Norges største dagligvarekjeder om å gjøre kjøtt stadig mer synlig, attraktivt og til en del av middagen din.</p>\n<p><strong>Omgitt av røde flagg </strong>– som FNs meteorologiske organisasjons <a ec-id=\"https://news.un.org/en/story/2026/03/1167178\" ec-name=\"advarsel\" href=\"https://news.un.org/en/story/2026/03/1167178\">advarsel</a> om «rekordstor klimauvekt» og en stadig raskere global oppvarming, stikker disse reklamene seg ut som sigarettannonser rettet mot barn.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17857046.64cf92e9\"><!-- include: /serum/render?id=1.17857046&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p><em>«Økningen i kjøttforbruket vårt er alarmerende.»</em></p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p><strong>Som forbrukere vet vi </strong>at det vi kjøper og spiser har betydning. I en <a ec-id=\"https://www.science.org/doi/10.1126/science.aaq0216\" ec-name=\"mye sitert studie\" href=\"https://www.science.org/doi/10.1126/science.aaq0216\">mye sitert studie </a>publisert i tidsskriftet Science, konkluderer Joseph Poore og Thomas Nemecek med at å redusere kjøttkonsumet vil gi større klimafordeler enn det tiltak fra produsentene noen gang kan gi.</p>\n<p>De hevder at å spise mindre kjøtt er den «viktigste enkeltfaktoren» forbrukere kan benytte seg av for å redusere sitt miljøavtrykk.</p>\n<p>På verdensbasis er økningen i kjøttforbruket vårt alarmerende. Vi spiser omtrent dobbelt så mye kjøtt per person som for 60 år siden – i tillegg til at befolkningen har doblet seg. Den samlede effekten er et enormt press på skogene, biologisk mangfold, vannsystemene og klimaet.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17857039.3f0c973b\"><!-- include: /serum/render?id=1.17857039&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p><em>«Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk.»</em></p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p><strong>Dette er ikke</strong> noe nytt. I 2013 <a ec-id=\"https://www.fao.org/4/i3437e/i3437e00.htm\" ec-name=\"rapporterte FAO\" href=\"https://www.fao.org/4/i3437e/i3437e00.htm\">rapporterte FAO</a> FNs organisasjon for ernæring og landbruk at husdyrproduksjonen alene står for rundt 14,5 % av de globale klimagassutslippene – noe som kan sammenlignes med hele transportsektoren.</p>\n<p>Den gjennomsnittlige nordmannen <a ec-id=\"https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald\" ec-name=\"spiser omtrent\" href=\"https://www.ssb.no/en/helse/helseforhold-og-levevaner/statistikk/kosthald\">spiser omtrent</a> 123 gram kjøtt og kjøttprodukter per dag, ifølge tall fra Statistisk sentralbyrå.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 image-reference image-reference--F169\" id=\"1.17860427.fc0c9d21\"><!-- include: /serum/render?id=1.17860427&size=10&perspective=RICH&alignment=CENTER&caption=Hver+eneste+skjerm+forer+oss+reklamer+med+budskap+om+at+middagen+m%C3%A5+inneholde+kj%C3%B8tt%2C+skriver+kronikkforfatteren.+%28Illustrasjonsfoto.%29&type=image&aspect=F169&parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F169\"><img alt=\"Burger.\" loading=\"eager\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwawCMT-6wAK30JvmlrWRCkw.jpg 80w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwAm4mG6ILoGL0JvmlrWRCkw.jpg 160w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwCCOVWzxf-gT0JvmlrWRCkw.jpg 350w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwLxB8lk-411b0JvmlrWRCkw.jpg 450w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwUPSU7BbsE9r0JvmlrWRCkw.jpg 650w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwk6Wu2__7IFr0JvmlrWRCkw.jpg 1000w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwl0ZGbmMu-pr0JvmlrWRCkw.jpg 1200w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gwzvNY15IbDO70JvmlrWRCkw.jpg 1600w, https://gfx.nrk.no/xsaeggrjdVcgYx1pSFy8gw_ZRT3Mh3phz0JvmlrWRCkw.jpg 2000w\" title=\"Foto: Shutterstock\"></div>\n<figcaption>\n<p class=\"\">Hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, skriver kronikkforfatteren. (Illustrasjonsfoto.)</p>\n<small>Foto: Shutterstock</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><span class=\"note\" data-content=\"<p>En internasjonal gruppe av forskere samlet av den norske EAT-stiftelsen og det medisinske tidsskriftet The Lancet for &aring; forske p&aring; kosthold som p&aring; en sunn m&aring;te kan br&oslash;df&oslash; den voksende verdensbefolkningen uten &aring; &oslash;delegge planeten.</p> \" data-term=\"EAT-Lancet-kommisjonen\">EAT-Lancet-kommisjonen</span> <a ec-id=\"https://eatforum.org/eat-lancet/summary-report/\" ec-name=\"anbefaler\" href=\"https://eatforum.org/eat-lancet/summary-report/\">anbefaler</a> å ikke spise mer enn 43 gram kjøtt per dag (14 g rødt kjøtt, 29 g fjærkre). Til sammenligning veier en gjennomsnittlig pølse omtrent 80 gram.</p>\n<p><strong>Likevel, i stedet for </strong>å hjelpe forbrukerne med å gå over til et mer bærekraftig kosthold, gjør supermarkedene i Norge det motsatte – de forsterker forestillingen om at kjøtt bør være sentralt i hvert måltid, og lokker oss med rabatter og kampanjer som fremstiller kjøtt som det billigste og enkleste valget.</p>\n<p>Når hver eneste skjerm forer oss reklamer med budskap om at middagen må inneholde kjøtt, blir det vanskelig å forestille seg alternativer.<!-- include: /serum/render?id=1.17768066&size=10&perspective=REFERENCE&alignment=AUTO&prefix=&variant=articlePlugSmallThumbnail&showDescription=false&parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17768066\" data-ec-name=\"Hva om vi hadde spist sånn som vi gjorde før?\" href=\"https://www.nrk.no/klima/hva-om-vi-hadde-spist-sann-som-vi-gjorde-for_-1.17768066\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nHva om vi hadde spist sånn som vi gjorde før?\n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17821426&size=10&perspective=LEAN&alignment=AUTO&caption=MAT%3A+Et+kosthold+best%C3%A5ende+av+mer+fisk%2C+frukt+og+gr%C3%B8nt+er+anbefalt+av+helsedirektoratet.+&type=image&aspect=F169&classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"Et stykke rå fisk ligger på en hvit tallerken. Ved siden av fisken er det gulrøtter, rødbeter, poteter, en sitron og et hvitløk. Ingrediensene ligger på et treunderlag. (Bildebeskrivelsen er laget av en KI-tjeneste)\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwPkE9CDHuYjcpdvaRdsy4qw.jpg 80w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwMaBgtG5o-AEpdvaRdsy4qw.jpg 160w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwIVjyUWaLb8opdvaRdsy4qw.jpg 350w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lw-6FJ0zZZz6spdvaRdsy4qw.jpg 450w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwVDrkZ76TlXkpdvaRdsy4qw.jpg 650w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwMB1Xq1LszKspdvaRdsy4qw.jpg 1000w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwTZviZ0XfDvYpdvaRdsy4qw.jpg 1200w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lwQP1Ac24j7GgpdvaRdsy4qw.jpg 1600w, https://gfx.nrk.no/lvlbaSv4L2_iWSFr4LE7lw9-jFyqEM-V4pdvaRdsy4qw.jpg 2000w\" title=\"Foto: Ole Gunnar Onsøien / NTB,NTB\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<p><strong>Vi har sett denne typen </strong>skadelig markedsføring før, og vi har tatt grep. Fra forbudet mot tobakksreklame på 70-tallet til det nylige <a ec-id=\"https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts\" ec-name=\"forbudet\" href=\"https://www.bbc.com/future/article/20260217-the-cities-banning-fossil-fuel-adverts\">forbudet </a>mot reklame for fossilt brensel i byer som Haag, Stockholm og Firenze, og til og med på nasjonalt nivå i Frankrike. Fra og med 1. Mai ble Amsterdam verdens første hovedstad som innførte <a ec-id=\"https://www.bbc.com/news/articles/c9wejdekpwyo\" ec-name=\"forbud\" href=\"https://www.bbc.com/news/articles/c9wejdekpwyo\">forbud </a>mot offentlig reklame for kjøtt (og fossilt brensel).</p>\n<p>Logikken er klar: Hvis vi virkelig vil ta tak i klimakrisen, kan vi ikke la de næringene som driver den frem, dominere den offentlige innflytelsen.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17857049.6621c701\"><!-- include: /serum/render?id=1.17857049&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p><em>«Politikk bør være i tråd med samfunnets mål.»</em></p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p><strong>I oktober i fjor </strong><a ec-id=\"https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/\" ec-name=\"innførte Norge\" href=\"https://www.regjeringen.no/en/whats-new/norway-introduces-ban-on-marketing-of-unhealthy-food-and-drinks-towards-childrenbud/id3126894/\">innførte Norge</a> et omfattende forbud mot markedsføring av usunne matvarer rettet mot barn. Vi vet altså at regulering av reklame er mulig i Norge, og i mange tilfeller ønskelig.</p>\n<p>Hva med et lignende forbud mot matvarer som er skadelige for miljøet?\n</p><div class=\"g50 col fr s5 sl6 sl9 sl12 sl18 image-reference image-reference--F11\" id=\"1.17857029.3d1f6098\"><!-- include: /serum/render?id=1.17857029&size=5&perspective=RICH&alignment=RIGHT&caption=%C3%85+spise+mindre+kj%C3%B8tt+er+en+av+de+mest+effektive+tiltakene+den+enkelte+kan+gj%C3%B8re+for+%C3%A5+redusere+sitt+milj%C3%B8avtrykk%2C+skriver+Audrey+Plyler.&type=image&aspect=F11&parentSize=10 --><!-- START: /templates/image/image-rich.jsp -->\n<figure class=\"image widget rich\">\n<div class=\"responsive-img F11\"><img alt=\"Audrey Plyler\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQRj-Re567sDKPLuRIYqn-OA.jpg 80w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQkK7BQ-nc4jyPLuRIYqn-OA.jpg 160w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQX3yMelW2WTOPLuRIYqn-OA.jpg 350w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQiBJ-vEiweF2PLuRIYqn-OA.jpg 450w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQPzqeW2iJbXePLuRIYqn-OA.jpg 650w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQAJu207Y4zz2PLuRIYqn-OA.jpg 1000w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQMo0rzcLeeTmPLuRIYqn-OA.jpg 1200w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQZFJB7OdosUePLuRIYqn-OA.jpg 1600w, https://gfx.nrk.no/hYkmjTMJE-zhsqsjati_UQgnLvGkl9MuCPLuRIYqn-OA.jpg 2000w\" title=\"Foto: Privat\"></div>\n<figcaption>\n<p class=\"\">Å spise mindre kjøtt er en av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk, skriver Audrey Plyler.</p>\n<small>Foto: Privat</small>\n</figcaption>\n</figure>\n<!-- END: /templates/image/image-rich.jsp -->\n</div>\n<p><strong>Norge er stolt </strong>av sitt klimalederskap. Likevel markedsføres forbruk med høye utslipp fortsatt med entusiasme og kreativitet over hele landet vårt.</p>\n<p>Det er et økende misforhold mellom det vi sier om klimaansvar og det vi tillater å bli markedsført i våre offentlige rom.</p>\n<p>Politikk bør være i tråd med samfunnets mål.</p>\n<p><strong>Et forbud </strong>mot kjøttreklame kan høres radikalt ut, men det gjorde også reklamebegrensningene for tobakk, og mer nylig, fossilt brensel i de nevnte byene, da de ble innført.\n</p><div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 quote-reference\" id=\"1.17894191.f8621b7f\"><!-- include: /serum/render?id=1.17894191&size=10&perspective=BRIEF&alignment=CENTER&parentSize=10 -->\n<div class=\"quote widget brief\">\n<blockquote class=\"cf skin-text-950 darkmode-skin-text-50\">\n<div>\n<span aria-hidden=\"true\" class=\"skin-background-600 darkmode-skin-background-200 quote-decoration\"></span>\n<div class=\"quote-text skin-border-600 darkmode-skin-border-200\">\n<p>«Som sigarettannonser rettet mot barn.»</p>\n</div>\n</div>\n</blockquote>\n</div>\n</div>\n<p>Disse tiltakene handler ikke om å begrense den enkeltes valgfrihet. Folk vil fortsatt stå fritt til å spise det de ønsker. Målet er ganske enkelt å stanse den stadige påvirkningen i én retning – for å skape rom for mer informerte og bevisste valg.</p>\n<p>Her har både velgere og politikere en rolle å spille. Som velgere, har vi makten til å kreve at klimamålene og den daglige politikken henger sammen. Politikerne kan begynne å utforme reguleringer av matreklame som tar hensyn til miljømessige realiteter.</p>\n<p><strong>Å spise mindre kjøtt </strong>er et av de mest effektive tiltakene den enkelte kan gjøre for å redusere sitt miljøavtrykk. Da bør ikke våre offentlige rom oppfordre oss til å gjøre det motsatte.</p>\n<p>Det er på tide å forby kjøttreklame.</p>\n<p><em>Kronikkforfatteren arbeider som rådgiver i Regnskogfondet, men skriver denne teksten som privatperson. </em><!-- include: /serum/render?id=1.17591568&size=10&perspective=REFERENCE&alignment=AUTO&prefix=&variant=articlePlugSmallThumbnail&showDescription=false&parentSize=10 -->\n<!-- Reference Autonomous -->\n</p><div class=\"article widget reference plug\" data-nosnippet>\n<a class=\"link__container link__container--with-thumbnail autonomous forward-navigation\" data-ec-category=\"SMALL_THUMBNAIL\" data-ec-id=\"pp:article:1.17591568\" data-ec-name=\"Vi kaster penger \" href=\"https://www.nrk.no/ytring/vi-kaster-penger-1.17591568\">\n<div class=\"heading__container skin-background-50 skin-text-950 darkmode-skin-background-900 darkmode-skin-text-100\">\n<h2 class=\"heading\">\n<small class=\"kicker skin-text-700 darkmode-skin-text-300\">Les også</small>\n<span class=\"skin-text-950 darkmode-skin-text-100 link-text\">\nVi kaster penger \n</span>\n</h2>\n<svg class=\"thumbnail-overlay skin-text-50 darkmode-skin-text-900\" fill=\"none\" height=\"101\" viewbox=\"0 0 38 101\" xmlns=\"http://www.w3.org/2000/svg\">\n<path d=\"M7.22551e-05 0C4.75007 0 8.93923 1.515 12.5677 4.545C16.1962 7.575 18.4722 11.4467 19.3958 16.16L38 101H7.22551e-05V0Z\" fill=\"currentColor\"></path>\n</svg>\n</div>\n<div class=\"thumbnail-container\">\n<!-- include: /serum/render?id=1.17593184&size=10&perspective=LEAN&alignment=AUTO&caption=Det+er+p%C3%A5+tide+%C3%A5+utfordre+seg+selv+til+%C3%A5+bli+litt+mer+kreativ+med+mat+til+overs%2C+skriver+kronikkforfatteren.&type=image&aspect=F169&classes=plug-image+lazy-load --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image lazy-load\">\n<div class=\"responsive-img F169\"><img alt=\"Kornelia Minsaas fornøyd med eple i hånden\" loading=\"lazy\" sizes=\"(min-width:1180px) 639px, (min-width:720px) 56vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwmfxbN_VzVm5uZWYkiVTrGg.jpg 80w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwfynEXZm6ZRpuZWYkiVTrGg.jpg 160w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSw7O6DcqMUCUFuZWYkiVTrGg.jpg 350w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwGVH1FZicMg1uZWYkiVTrGg.jpg 450w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwFVwnwktystNuZWYkiVTrGg.jpg 650w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwKQwO8-VB_O9uZWYkiVTrGg.jpg 1000w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSw5Caaq5oRSKZuZWYkiVTrGg.jpg 1200w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSwM2EoLA70qXFuZWYkiVTrGg.jpg 1600w, https://gfx.nrk.no/Q0_dutHJOIugsUSM_8SzSw6BW2h7t_7iFuZWYkiVTrGg.jpg 2000w\" title=\"Foto: Martin Riseth\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n</div>\n</a>\n</div>\n<!-- // Reference Autonomous -->\n\n<div class=\"g100 col fc s10 sl12 sl18 sg6 sg9 fact-reference\" id=\"1.8292353.6b78aee2\"><!-- include: /serum/render?id=1.8292353&size=10&perspective=BRIEF&alignment=CENTER&variant=maximized&parentSize=10 -->\n<aside aria-labelledby=\"fact-1-8292353_title\" class=\" fact widget brief skin-background-50 darkmode-skin-background-900 skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover fact--full\" data-ec-category=\"fact--full\" data-ec-id=\"pp:article:1.8292353\" data-ec-name=\"Send oss din ytring\" data-id=\"1.8292353\" id=\"fact-1-8292353\" role=\"complementary\">\n<h3 class=\"fact__title title\" id=\"fact-1-8292353_title\">Send oss din ytring</h3>\n<button class=\"fact__expand\" data-factid=\"fact-1-8292353\" data-k5a-pos=\"faktaboks\">\n<div class=\"skin-background-100 skin-text-800 darkmode-skin-background-800 darkmode-skin-text-100\">\n<span class=\"show-more-button-text\"></span>\n</div>\n</button>\n<div aria-hidden=\"false\" class=\"fact__body text-body skin-text-950 skin-anchor-child-700 skin-anchor-child-800--hover darkmode-skin-text-50 darkmode-skin-anchor-child-200 darkmode-skin-anchor-child-300--hover \">\n<p><strong>Lyst til å skrive?</strong> Kontakt gjerne oss i NRK Ytring med ditt innlegg. Retningslinjene finner du <a ec-id=\"pp:article:1.8271030\" ec-name=\"her\" href=\"https://www.nrk.no/ytring/send-oss-din-ytring-1.8271030\"><strong>her</strong></a>.</p>\n</div>\n</aside>\n</div>\n</div>\n<div class=\"article-dateline article-footer container-widget-content cf\">\n<span class=\"article-publish-date publish-date \">\n<span class=\"article-dateline-annotation\">Publisert</span>\n<time class=\"datetime-absolute datePublished\" datetime=\"2026-05-25T15:54:35+02:00\">\n25.05.2026, kl. 15.54\n</time>\n</span>\n</div>\n</div>\n<!-- include: /serum/render?id=panorama.singleton.favorittmarkering&size=18&perspective=RICH&alignment=AUTO -->\n <div class=\"min-side\" data-state-id=\"930ut5xmmx\" data-static-host=\"https://static.nrk.no/publisering/min-side\"><link href=\"https://static.nrk.no/publisering/min-side/static/0-c2ddc9339a70fac9c76d.css\" rel=\"stylesheet\" type=\"text/css\"><link href=\"https://static.nrk.no/publisering/min-side/static/saveButton-62d288e344506c232def.css\" rel=\"stylesheet\" type=\"text/css\"></div>\n \n<aside class=\"g27 col fl s5 sl6 sl9 sl12 sl18 article-reference article-sidebar lp_related\">\n<!-- include: /serum/render?id=1.8271012&secondary=1.17856961&size=5&perspective=RICH&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=2&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.8271012\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.8271012\" href=\"https://www.nrk.no/ytring/ytring-1.8271012\">\nYtring\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.8271012\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17867565\" data-reference-id=\"1.8271012.\">\n<!-- include: /serum/render?id=1.17867565&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17867565\" data-ec-name=\"Et farvel til 90-tallet\" data-id=\"1.17867565\" href=\"https://www.nrk.no/ytring/et-farvel-til-90-tallet-1.17867565\">\n<!-- include: /serum/render?id=1.12748920&size=5&perspective=LEAN&alignment=AUTO&caption=Jeg+g%C3%A5r+inn+i+kollektivet+hjemme+og+en+venninne+ser+TV-serien+%C2%ABFriends%C2%BB+for+%C3%A5ttende+gang%2C+skriver+kronikkforfatteren.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Friends\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQlahBsorH7VWlycqY5ke3Cw.jpg 80w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQiOOWsan_X7qlycqY5ke3Cw.jpg 160w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQnhIe8T7mQ2-lycqY5ke3Cw.jpg 350w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQhIhQHVpcpJClycqY5ke3Cw.jpg 450w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQfj-cVLjD8TmlycqY5ke3Cw.jpg 650w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQHtDyV2bjEb6lycqY5ke3Cw.jpg 1000w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQotqrXVyA-AmlycqY5ke3Cw.jpg 1200w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQTdg_JWmwWoOlycqY5ke3Cw.jpg 1600w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQBLCMTfMCznqlycqY5ke3Cw.jpg 2000w\" title=\"Foto: HO / REUTERS\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Et farvel til 90-tallet</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n--><!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17853208\" data-reference-id=\"1.8271012.\">\n<!-- include: /serum/render?id=1.17853208&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17853208\" data-ec-name=\"Rånere i rødt og blått\" data-id=\"1.17853208\" href=\"https://www.nrk.no/ytring/ranere-i-rodt-og-blatt-1.17853208\">\n<!-- include: /serum/render?id=1.17855492&size=5&perspective=LEAN&alignment=AUTO&caption=ORIGINALEN%3A+Russebusser+er+bare+en+videref%C3%B8ring+av+r%C3%A5ning%2C+skriver+kronikkforfatteren.+%28Illustrasjonsbilde%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Unge menn vinker fra en knallgul, gammel cabriolet.\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA6I6TL12iib7f7IDJ_5GwuA.jpg 80w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPACFdSDLCF1Czf7IDJ_5GwuA.jpg 160w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAS6HhHh-AE4Hf7IDJ_5GwuA.jpg 350w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAftOWgGBks63f7IDJ_5GwuA.jpg 450w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA-0ah9uoIx0ff7IDJ_5GwuA.jpg 650w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAh1Qcys8CbZXf7IDJ_5GwuA.jpg 1000w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAe0-k8AUjlcbf7IDJ_5GwuA.jpg 1200w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPASo0Yj55xNibf7IDJ_5GwuA.jpg 1600w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPABbNn76zqIOTf7IDJ_5GwuA.jpg 2000w\" title=\"Foto: Scanpix\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Rånere i rødt og blått</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.8271012?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=3&arrangement.startoffset=0&arrangement.quantity=2&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.8271012&secondary=1.17856961&size=18&perspective=REFERENCE&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=2&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE&classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/ytring/ytring-1.8271012\">\n<span>Mer om:</span>\nYtring\n</a>\n\n</div>\n<!-- include: /serum/render?id=1.4295299&secondary=1.17856961&size=5&perspective=RICH&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.4295299\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.4295299\" href=\"https://www.nrk.no/emne/klima-og-miljo-1.4295299\">\nKlima og miljø\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.4295299\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17870703\" data-reference-id=\"1.4295299.\">\n<!-- include: /serum/render?id=1.17870703&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17870703\" data-ec-name=\"Enorme muligheter for å lage mer strøm: Sjøl sliten støyskjerm kan gjøre nytte\" data-id=\"1.17870703\" href=\"https://www.nrk.no/stor-oslo/solceller-pa-tak-og-langs-veier-kan-gi-enorme-strommengder-sier-rapport-1.17870703\">\n<!-- include: /serum/render?id=1.17884986&size=5&perspective=LEAN&alignment=AUTO&caption=Langs+veier+og+p%C3%A5+tak+er+det+store+uutnyttede+arealer+som+kan+brukes+for+%C3%A5+skaffe+mer+energi%2C+tenker+H%C3%A5kon+Snortheim+%28H%29+og+Christina+Apuzzo+%28V%29.++&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Politikere står ved en støyskjerm ved en vei\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQ0-7OtiamnLJTmLw1WMJsow.jpg 80w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQG16d-4HCqFlTmLw1WMJsow.jpg 160w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQmKmreu0UruRTmLw1WMJsow.jpg 350w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQvreOKVjixO5TmLw1WMJsow.jpg 450w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQ3q4-ZY6gyEVTmLw1WMJsow.jpg 650w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQP2S3xnp_PVRTmLw1WMJsow.jpg 1000w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQUnORHEHVGfdTmLw1WMJsow.jpg 1200w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQP_8yzB92Fj9TmLw1WMJsow.jpg 1600w, https://gfx.nrk.no/RkpPKXmefwDn_rly_UjjBQgyauj0J5DmFTmLw1WMJsow.jpg 2000w\" title=\"Foto: Dag Aasdalen / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Enorme muligheter for å lage mer strøm: Sjøl sliten støyskjerm kan gjøre nytte</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.4295299?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=2&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.4295299&secondary=1.17856961&size=18&perspective=REFERENCE&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE&classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/klima-og-miljo-1.4295299\">\n<span>Mer om:</span>\nKlima og miljø\n</a>\n\n</div>\n<!-- include: /serum/render?id=1.2689260&secondary=1.17856961&size=5&perspective=RICH&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"universe widget rich flow container-widget js-initialize\" data-id=\"1.2689260\">\n<div class=\"container-widget-content\">\n<h3 class=\"universe-title widget-title skin-border\">\n<a class=\"skin-text-hover skin-plug-icon autonomous\" data-id=\"1.2689260\" href=\"https://www.nrk.no/emne/mat-og-kosthold-1.2689260\">\nMat og kosthold\n</a>\n</h3>\n</div>\n<div class=\"cf flow-content container-widget lp_universe relations\" data-ec-list=\"pp:article:1.2689260\" data-ec-name=\"nrkno_universe\">\n<!--\n--><!--\n--><div class=\"g100 col fln s5 sl6 sl9 sl12 sl18 article-reference relation\" data-id=\"1.17814306\" data-reference-id=\"1.2689260.\">\n<!-- include: /serum/render?id=1.17814306&size=5&perspective=LEAN&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-lean.jsp -->\n<div class=\"article widget lean plug-default plug lp_plug cf\">\n<a class=\"autonomous\" data-ec-id=\"pp:article:1.17814306\" data-ec-name=\"Slutta å ete ultraprosessert mat – opplevde «supereffekt»\" data-id=\"1.17814306\" href=\"https://www.nrk.no/sport/oyvind-kjerpeset-og-hallgeir-martinsen-kutta-ultraprosessert-mat-1.17814306\">\n<!-- include: /serum/render?id=1.17845098&size=5&perspective=LEAN&alignment=AUTO&caption=SEI+APPELSIIIIIN%3A+Dei+to+kompisane+smiler+breitt+framfor+frukt-+og+gr%C3%B8ntdisken+i+butikken.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Hallgeir Martisen, Øyvind Strømmen Kjerpeset\" loading=\"eager\" sizes=\"(min-width:1180px) 319px, (min-width:720px) 28vw, 50vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wIwrW6xYigHc0vKR-ZP9s-w.jpg 80w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64w4ySh4MoJPvY0vKR-ZP9s-w.jpg 160w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wWF6m6ohXOeg0vKR-ZP9s-w.jpg 350w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64w5PrKSzWLMFU0vKR-ZP9s-w.jpg 450w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wdAPQGGfNjQU0vKR-ZP9s-w.jpg 650w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wYxxb9mBXtPg0vKR-ZP9s-w.jpg 1000w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wpIAdiIvmL3I0vKR-ZP9s-w.jpg 1200w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wFwT8oaV4ABA0vKR-ZP9s-w.jpg 1600w, https://gfx.nrk.no/8fU_O8r3hThqFyOkOvQ64wTDJgnJMbxHs0vKR-ZP9s-w.jpg 2000w\" title=\"Foto: Anders Engeland / NRK\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Slutta å ete ultraprosessert mat – opplevde «supereffekt»</h2>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-lean.jsp -->\n<!--\n--></div><!--\n-->\n</div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button\" data-id=\"1.2689260?size=5&perspective=BRIEF&alignment=AUTO&display=true&arrangement.offset=2&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n<!-- END: /templates/universe/universe.jsp -->\n\n<div class=\"article-universe-teaser container-widget-content\">\n<!-- include: /serum/render?id=1.2689260&secondary=1.17856961&size=18&perspective=REFERENCE&alignment=AUTO&display=true&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=1&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=LEAN&arrangement.view%5B0%5D.size=5&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE&classes=article-universe-link+universe-teaser -->\n<a class=\"universe widget reference article-universe-link universe-teaser lp_universe_link\" href=\"https://www.nrk.no/emne/mat-og-kosthold-1.2689260\">\n<span>Mer om:</span>\nMat og kosthold\n</a>\n\n</div>\n</aside>\n</article>\n\n\n</div>\n</div>\n</div><div class=\"g100 col fc s18 sg6 sg9 sg12 flow-reference\"><!-- include: /serum/render?id=1.8266709&secondary=1.17856961&size=18&perspective=RICH&alignment=CENTER&scope=ARTICLE&head=Flere+ytringer&arrangement.offset=0&arrangement.startoffset=0&arrangement.quantity=6&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=BRIEF&arrangement.view%5B0%5D.size=6&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE -->\n<div class=\"flow widget rich container-widget js-initialize flow-paged cf\" data-id=\"1.8266709\" data-relation-limit=\"6\">\n<div class=\"container-widget-content\">\n<h3 class=\"widget-title skin-border\"><span>Flere ytringer</span></h3>\n</div>\n<div class=\"cf flow-content container-widget lp_flow relations\" data-ec-list=\"pp:article:1.8266709\" data-ec-name=\"nrkno_flow\"><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17867565\" data-reference-id=\"1.8266709.body9215\"><!-- include: /serum/render?id=1.17867565&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17867565\" data-ec-name=\"Et farvel til 90-tallet\" data-id=\"1.17867565\" href=\"https://www.nrk.no/ytring/et-farvel-til-90-tallet-1.17867565\">\n<!-- include: /serum/render?id=1.12748920&size=6&perspective=LEAN&alignment=AUTO&caption=Jeg+g%C3%A5r+inn+i+kollektivet+hjemme+og+en+venninne+ser+TV-serien+%C2%ABFriends%C2%BB+for+%C3%A5ttende+gang%2C+skriver+kronikkforfatteren.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Friends\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQlahBsorH7VWlycqY5ke3Cw.jpg 80w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQiOOWsan_X7qlycqY5ke3Cw.jpg 160w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQnhIe8T7mQ2-lycqY5ke3Cw.jpg 350w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQhIhQHVpcpJClycqY5ke3Cw.jpg 450w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQfj-cVLjD8TmlycqY5ke3Cw.jpg 650w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQHtDyV2bjEb6lycqY5ke3Cw.jpg 1000w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQotqrXVyA-AmlycqY5ke3Cw.jpg 1200w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQTdg_JWmwWoOlycqY5ke3Cw.jpg 1600w, https://gfx.nrk.no/ZxLJ7s4n3HcUPNRLyZjcTQBLCMTfMCznqlycqY5ke3Cw.jpg 2000w\" title=\"Foto: HO / REUTERS\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Et farvel til 90-tallet</h2>\n<p class=\"plug-preamble\">Vi må slutte å lulle oss inn i suttekluter fra fortiden.</p>\n<span class=\"plug-metadata plug-byline\">Av Hallvard Misje</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17853208\" data-reference-id=\"1.8266709.body9216\"><!-- include: /serum/render?id=1.17853208&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17853208\" data-ec-name=\"Rånere i rødt og blått\" data-id=\"1.17853208\" href=\"https://www.nrk.no/ytring/ranere-i-rodt-og-blatt-1.17853208\">\n<!-- include: /serum/render?id=1.17855492&size=6&perspective=LEAN&alignment=AUTO&caption=ORIGINALEN%3A+Russebusser+er+bare+en+videref%C3%B8ring+av+r%C3%A5ning%2C+skriver+kronikkforfatteren.+%28Illustrasjonsbilde%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Unge menn vinker fra en knallgul, gammel cabriolet.\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA6I6TL12iib7f7IDJ_5GwuA.jpg 80w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPACFdSDLCF1Czf7IDJ_5GwuA.jpg 160w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAS6HhHh-AE4Hf7IDJ_5GwuA.jpg 350w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAftOWgGBks63f7IDJ_5GwuA.jpg 450w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPA-0ah9uoIx0ff7IDJ_5GwuA.jpg 650w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAh1Qcys8CbZXf7IDJ_5GwuA.jpg 1000w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPAe0-k8AUjlcbf7IDJ_5GwuA.jpg 1200w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPASo0Yj55xNibf7IDJ_5GwuA.jpg 1600w, https://gfx.nrk.no/soCXk17p94ahGwe7R9CrPABbNn76zqIOTf7IDJ_5GwuA.jpg 2000w\" title=\"Foto: Scanpix\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Rånere i rødt og blått</h2>\n<p class=\"plug-preamble\">Russen drikker som oss, styler bussen som oss og spiller like dårlig musikk. Men vi var her først.</p>\n<span class=\"plug-metadata plug-byline\">Av Øystein Heggdal</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17893564\" data-reference-id=\"1.8266709.body9214\"><!-- include: /serum/render?id=1.17893564&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17893564\" data-ec-name=\"Oppskrift på en bedre verden fra en «jævla krenkbar feminist»\" data-id=\"1.17893564\" href=\"https://www.nrk.no/ytring/oppskrift-pa-en-bedre-verden-fra-en-_jaevla-krenkbar-feminist-1.17893564\">\n<!-- include: /serum/render?id=1.17893655&size=6&perspective=LEAN&alignment=AUTO&caption=Kommentarfeltene+flyter+over+av+kunnskapsl%C3%B8st+hat%2C+og+det+er+ofte+godt+voksne+folk+som+gjemmer+seg+bak+tastaturet%2C+skriver+Ulrikke+Valvik+Mitchell.&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Ulrikke Valvik Mitchell ingressbilde\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2Etfgdm8P5sk_dIxlU1MMpPJoHQ.jpg 80w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgrlDHAT0_KlZlU1MMpPJoHQ.jpg 160w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgK85-OIYHBLhlU1MMpPJoHQ.jpg 350w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgNxHQplBn0jtlU1MMpPJoHQ.jpg 450w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2Etfgt3olhLq0FIRlU1MMpPJoHQ.jpg 650w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfglXb2HZSTExplU1MMpPJoHQ.jpg 1000w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgMJXwc-udxihlU1MMpPJoHQ.jpg 1200w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgHNTWGJKZUHhlU1MMpPJoHQ.jpg 1600w, https://gfx.nrk.no/IZL8y-ytgEvj_UCIW2EtfgJ0CaEd5DQ7BlU1MMpPJoHQ.jpg 2000w\" title=\"Foto: Privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Oppskrift på en bedre verden fra en «jævla krenkbar feminist»</h2>\n<p class=\"plug-preamble\">Her får dere en oppskrift som alle kan følge. Glutenfri og helt gratis. Alt som trengs er å tenke over hva som skjer i kommentarfeltene.</p>\n<span class=\"plug-metadata plug-byline\">Av Ulrikke Valvik Mitchell</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17892258\" data-reference-id=\"1.8266709.body9212\"><!-- include: /serum/render?id=1.17892258&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17892258\" data-ec-name=\"Gjør ammefri til småbarnsfri\" data-id=\"1.17892258\" href=\"https://www.nrk.no/ytring/gjor-ammefri-til-smabarnsfri-1.17892258\">\n<!-- include: /serum/render?id=1.17892673&size=6&perspective=LEAN&alignment=AUTO&caption=Alle+sm%C3%A5+barn+trenger+hjelp+til+%C3%A5+samle+seg+n%C3%A5r+verden+blir+for+stor%2C+skriver+kronikkforfatteren.+%28Illustrasjonsfoto.%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Illustrasjonsbilde fra barnehagemiljø\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiANRgxAdciQA2rToRJV8jVHw.jpg 80w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiACKcnD84AosyrToRJV8jVHw.jpg 160w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAkjtT-99P9amrToRJV8jVHw.jpg 350w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAwelTfIcrN7GrToRJV8jVHw.jpg 450w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAlhdiMXixA6erToRJV8jVHw.jpg 650w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiABCIspdMkTyKrToRJV8jVHw.jpg 1000w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAUcBnCzRVCIKrToRJV8jVHw.jpg 1200w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAhhpLONCB9mirToRJV8jVHw.jpg 1600w, https://gfx.nrk.no/0eO_5kyA5bd6MDVQ5fjpiAn_JoqnPKeZ6rToRJV8jVHw.jpg 2000w\" title=\"Foto: Håkon Mosvold Larsen / NTB\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Gjør ammefri til småbarnsfri</h2>\n<p class=\"plug-preamble\">Vi har allerede en ordning som kan gjøre det bedre for de yngste i barnehagen. Den må bare tilpasses.</p>\n<span class=\"plug-metadata plug-byline\">Av Lina Iversen</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17890973\" data-reference-id=\"1.8266709.body9211\"><!-- include: /serum/render?id=1.17890973&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17890973\" data-ec-name=\"Nato i dyp krise foran toppmøte i Sverige\" data-id=\"1.17890973\" href=\"https://www.nrk.no/ytring/nato-i-dyp-krise-foran-toppmote-i-sverige-1.17890973\">\n<!-- include: /serum/render?id=1.17890982&size=6&perspective=LEAN&alignment=AUTO&caption=Generalsekret%C3%A6r+Mark+Rutte+%28bildet%29+har+litt+kreativt+begynt+%C3%A5+snakke+om+et+Nato+3.0.+Nostalgi+for+de+historiske+forbindelsene+har+i+hvert+fall+ingen+verdi%2C+skriver+NRKs+utenriksredakt%C3%B8r.++&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Mark Rutte på talerstolen i Nato\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAwrgssj_Et03k05B3GXA5KQ.jpg 80w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayA1VIvy_97aNnk05B3GXA5KQ.jpg 160w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayARPmiGvkmOMXk05B3GXA5KQ.jpg 350w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAQWMJMjwEuz7k05B3GXA5KQ.jpg 450w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAJc-UnCC_meDk05B3GXA5KQ.jpg 650w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAhzWaIp18A0Hk05B3GXA5KQ.jpg 1000w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayADUfGWl0AbRbk05B3GXA5KQ.jpg 1200w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAnl4kRs0JACfk05B3GXA5KQ.jpg 1600w, https://gfx.nrk.no/jVVKmEHcDF4a96g35uwayAGlqWdVeFVE7k05B3GXA5KQ.jpg 2000w\" title=\"Foto: AP\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Nato i dyp krise foran toppmøte i Sverige</h2>\n<p class=\"plug-preamble\">USA trekker soldater ut av Europa mens Donald Trump fortsetter å så tvil om alliansens verdi.</p>\n<span class=\"plug-metadata plug-byline\">Av Sigurd Falkenberg Mikkelsen</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div><div class=\"g33 col fln s6 sl9 sl12 sl18 article-reference relation flow-relation\" data-id=\"1.17890527\" data-reference-id=\"1.8266709.body9210\"><!-- include: /serum/render?id=1.17890527&size=6&perspective=BRIEF&alignment=AUTO&showDescription=false --><!-- START: /templates/article/article-brief.jsp -->\n<div class=\"article widget brief plug-default plug cf\">\n<a class=\"autonomous lp_plug\" data-ec-id=\"pp:article:1.17890527\" data-ec-name=\"Outsourcing av barna\" data-id=\"1.17890527\" href=\"https://www.nrk.no/ytring/outsourcing-av-barna-1.17890527\">\n<!-- include: /serum/render?id=1.17890695&size=6&perspective=LEAN&alignment=AUTO&caption=Det+er+openbert+at+heiltidsbarnehage+for+1-%C3%A5ringar+ikkje+finst+prim%C3%A6rt+for+1-%C3%A5ringane+si+skuld%2C+skriv+kronikkforfattaren.+%28Bildet.%29&type=image&aspect=F169&classes=plug-image --><!-- START: /templates/image/image-lean.jsp -->\n<figure class=\"image widget lean plug-image\">\n<div class=\"responsive-img F169\"><img alt=\"Ingvild Eide Leirfall med baby i bæresele\" loading=\"eager\" sizes=\"(min-width:1180px) 383px, (min-width:720px) 33vw, 100vw\" src=\"data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAAjaHyPyRIoNxAa71eDRXuA.jpg 80w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAnrGgYZw9R91xAa71eDRXuA.jpg 160w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAOl878xSz4oZxAa71eDRXuA.jpg 350w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAkKfK7fE2GMxxAa71eDRXuA.jpg 450w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAHvgh6hScZIJxAa71eDRXuA.jpg 650w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAGciex7mLs91xAa71eDRXuA.jpg 1000w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsADRMt_x740QxxAa71eDRXuA.jpg 1200w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAb7P7r5L8RJRxAa71eDRXuA.jpg 1600w, https://gfx.nrk.no/BXTtxxEQzFpREbtHabVmsAoq047PdZy-FxAa71eDRXuA.jpg 2000w\" title=\"Foto: Privat\"></div>\n</figure>\n<!-- END: /templates/image/image-lean.jsp -->\n\n<div class=\"plug-teaser\">\n<h2 class=\"title\">Outsourcing av barna</h2>\n<p class=\"plug-preamble\">Idealet er at det å få barn skal påverke deg i minst mogleg grad. Det er forventa at eittåringen skal i barnehage, og du blir sett rart på om toåringen er heime.</p>\n<span class=\"plug-metadata plug-byline\">Av Ingvild Eide Leirfall</span>\n</div>\n</a>\n</div>\n<!-- END: /templates/article/article-brief.jsp -->\n</div></div>\n<div class=\"container-widget-content pagination nrk-pagination\">\n<button class=\"flow-page-forward nrk-button nrk-color-base\" data-id=\"1.8266709?size=18&perspective=BRIEF&alignment=CENTER&scope=ARTICLE&head=Flere%20ytringer&arrangement.offset=7&arrangement.startoffset=0&arrangement.quantity=6&arrangement.repetition=LAST&arrangement.view%5B0%5D.perspective=BRIEF&arrangement.view%5B0%5D.size=6&arrangement.view%5B0%5D.alignment=LEFT&paged=SIMPLE\">\n<span class=\"button-icon\">+</span>\n<span>Vis flere</span>\n</button>\n</div>\n</div>\n\n</div></div></div><div class=\"g100 col fln sAUTO footer-reference\"><!-- include: /serum/render?id=1.13589506&size=18&perspective=RICH&alignment=AUTO --><link href=\"https://static.nrk.no/nrkno-footer/1.10.5/style.css\" rel=\"stylesheet\" type=\"text/css\"><nrkno-footer data=\"{"pageInfo":{"name":"Ytring","path":"/ytring","infoItems":[{"type":"text","label":"E-post","value":"ytring@nrk.no"},{"type":"text","label":"Redaktør","value":"Sofie Gran Aspunvik"}]}}\" data-hydrated=\"false\" data-version=\"1.10.5\"> <!--$--><div class=\"nrkno-footer nrkno-css-reset\"><footer class=\"font-nrk-sans w-full\" data-testid=\"nrkno-footer\"><section aria-label=\"Hjelp, tjenester og kontaktinformasjon\" class=\"nrkno-footer__main-section pt-3.5 px-2.5 pb-6 bg-core-blue-100 text-core-blue-950 dark:bg-core-blue-950 dark:text-core-blue-50 my-0 w-full tablet:py-9\"><div class=\"nrkno-footer__main-section-container max-w-[1150px] mx-auto\"><div class=\"nrkno-footer__main-section-container-inner-wrapper w-full tablet:flex tablet:justify-center\"><div class=\"nrkno-footer__first-col text-center tablet:w-[30%] tablet:mr-7\"><a class=\"nrkno-footer__logo-link inline-flex items-center justify-center mb-[14px] min-w-[45px] min-h-[19px] w-full\" href=\"/ytring\"><svg aria-hidden=\"true\" class=\"nrkno-footer__logo w-[45px] h-[19px]\" fill=\"currentColor\" height=\"0.875em\" viewbox=\"0 0 35 14\" width=\"2.188em\"><path d=\"M0 12.999v-12h3.937v12H0Zm9.294-10.09L11.558 13H7.25l-2.704-12h2.417a2.276 2.276 0 0 1 1.513.55c.42.346.71.826.819 1.36ZM12.149 13v-12h3.938v12h-3.938Zm6.912-7.436a2.382 2.382 0 0 1-2.4-2.4 2.301 2.301 0 0 1 .321-1.2 2.41 2.41 0 0 1 3.278-.862c.356.21.653.506.862.862.215.363.326.778.321 1.2a2.35 2.35 0 0 1-.321 1.208 2.4 2.4 0 0 1-.862.87 2.3 2.3 0 0 1-1.2.322Zm2.99 7.436v-12h3.938v12h-3.937Zm8.923-5.442c.01.012.095.15.253.414s.364.602.617 1.014a314.615 314.615 0 0 1 1.597 2.62c.247.41.529.876.845 1.394H29.96c-.27-.44-.516-.837-.736-1.192-.22-.355-.453-.738-.7-1.149-.248-.41-.493-.81-.736-1.2-.242-.389-.45-.73-.625-1.022-.175-.293-.296-.49-.363-.592A1.747 1.747 0 0 1 26.513 7c.016-.29.11-.57.27-.811.067-.113.191-.313.371-.6s.392-.628.634-1.023c.242-.394.488-.797.736-1.208l.7-1.158.736-1.2h4.326L30.94 6.46a1.08 1.08 0 0 0-.17.54c.012.202.083.396.204.558Z\"></path></svg><span class=\"sr-only\">NRK</span><span class=\"nrkno-footer__page-name font-bold text-xl ml-1\">Ytring</span></a><ul aria-label=\"Informasjon om sideredaktør\" class=\"list-none p-0 mb-2.5 text-sm\"><li class=\"mb-[4px]\"><span class=\"mr-1\">E-post<!-- -->:<!-- --> </span><span>ytring@nrk.no</span></li><li class=\"mb-[4px]\"><span class=\"mr-1\">Redaktør<!-- -->:<!-- --> </span><span>Sofie Gran Aspunvik</span></li></ul><div class=\"nrkno-footer__external-logo-links flex justify-center gap-x-4 mt-5 mb-2.5\"><a aria-label=\"NRK arbeider etter Vær Varsom-plakatens regler for god presseskikk. 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1.66118C17.0785 1.88827 17.4402 2.40886 17.5103 3.02637ZM15.3857 4.11241L15.9737 2.2114C15.8946 2.19794 15.8139 2.19794 15.7241 2.20781C15.1245 2.27513 14.8544 2.77237 14.9199 3.31717C14.954 3.66184 15.1192 3.96072 15.3849 4.11241H15.3857ZM16.7544 3.11164C16.7167 2.77595 16.5625 2.49053 16.3138 2.33257L15.734 4.22369C15.8022 4.22998 15.8749 4.23088 15.9512 4.2219C16.5463 4.15458 16.8165 3.65824 16.7554 3.11254L16.7544 3.11164Z\" fill=\"currentColor\"></path><path d=\"M20.009 3.8925L20.437 4.95161L19.615 4.8502L19.2299 3.92302L18.8503 3.87636L18.7434 4.74338L18.02 4.65452L18.4042 1.52747L19.7352 1.69083C20.3878 1.77071 20.7988 2.30206 20.718 2.95906C20.6624 3.41502 20.3886 3.75787 20.009 3.8925ZM18.9221 3.28756L19.4183 3.34859C19.7091 3.38449 19.9471 3.18255 19.9848 2.8693C20.0233 2.55696 19.8411 2.30295 19.5513 2.26705L19.0557 2.20602L18.9229 3.28756H18.9221Z\" fill=\"currentColor\"></path><path d=\"M22.593 5.26668L21.5393 4.89779L21.3114 5.22359L20.5852 4.96959L22.6334 2.34785L23.3263 2.59019L23.2967 5.9183L22.5706 5.66428L22.5949 5.26757L22.593 5.26668ZM22.629 4.6734L22.7178 3.22117L21.8813 4.4122L22.629 4.6743V4.6734Z\" fill=\"currentColor\"></path><path d=\"M25.203 3.38181L25.8368 3.77852L25.6824 6.08702L26.764 4.35923L27.3554 4.72902L25.6843 7.39922L25.0505 7.00251L25.2049 4.69401L24.1233 6.42269L23.5319 6.05291L25.203 3.38269V3.38181Z\" fill=\"currentColor\"></path><path d=\"M26.6598 6.87147L27.184 7.3777C26.9461 7.62362 26.9452 7.90366 27.175 8.12536C27.3688 8.31294 27.5672 8.3282 27.7198 8.17023C27.8545 8.03111 27.8518 7.89109 27.7261 7.61285L27.4711 7.05996C27.2764 6.65247 27.324 6.29256 27.6085 5.99727C27.9936 5.59875 28.5635 5.63735 29.0553 6.11215C29.5535 6.59414 29.6119 7.1946 29.19 7.6308L28.6658 7.12459C28.8686 6.91457 28.8713 6.69107 28.6676 6.49451C28.4961 6.32846 28.3113 6.31949 28.1803 6.45502C28.0582 6.58157 28.0708 6.74313 28.2063 7.05009L28.4378 7.56169C28.6327 7.98803 28.5725 8.33628 28.2781 8.64055C27.8688 9.06419 27.2728 9.02111 26.7711 8.53643C26.2146 7.9988 26.1689 7.37859 26.6588 6.87059L26.6598 6.87147Z\" fill=\"currentColor\"></path><path d=\"M30.2087 7.38576L30.6602 8.02571L29.2188 9.83965L31.4124 9.09201L31.8638 9.73195L28.6792 10.6816L28.244 10.0632L30.2106 7.38397L30.2087 7.38576Z\" fill=\"currentColor\"></path><path d=\"M30.2724 12.8707L29.8093 11.8556L29.4161 11.9157L29.0967 11.2156L32.4058 10.8781L32.7101 11.5459L30.2886 13.8284L29.969 13.1283L30.2724 12.8716V12.8707ZM30.7248 12.4856L31.8332 11.5441L30.3953 11.7649L30.7238 12.4856H30.7248Z\" fill=\"currentColor\"></path><path d=\"M31.7219 15.7266L30.8621 16.4789L30.6872 15.6692L31.4357 15.0006L31.3549 14.6263L30.5014 14.8112L30.3469 14.0985L33.4273 13.4325L33.711 14.7439C33.8501 15.3865 33.4839 15.9492 32.8368 16.0893C32.388 16.1862 31.9742 16.0408 31.7219 15.7266ZM31.9355 14.5015L32.0415 14.9898C32.1034 15.2761 32.3728 15.4341 32.6805 15.3677C32.9884 15.3012 33.1679 15.0454 33.106 14.76L33.0001 14.2717L31.9355 14.5024V14.5015Z\" fill=\"currentColor\"></path><path clip-rule=\"evenodd\" d=\"M24.8682 22.6243L17.8342 8.61631V20.3482C18.7111 20.4972 19.3789 21.26 19.3789 22.1792C19.3789 23.2051 18.5477 24.0361 17.5219 24.0361C16.496 24.0361 15.6649 23.2051 15.6649 22.1792C15.6649 21.26 16.3335 20.4963 17.2104 20.3482V8.61452L10.162 22.6647V29.1037C12.2676 30.5048 14.796 31.3225 17.5156 31.3225C20.2351 31.3225 22.7716 30.503 24.8791 29.0975L24.8682 22.6253V22.6243Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></g><defs><clippath id=\"clip0_2360_8744\"><rect fill=\"white\" height=\"34\" transform=\"translate(0.5 0.933334)\" width=\"34\"></rect></clippath></defs></svg></a></div><a class=\"nrkno-footer__newstip-link inline-flex justify-between m-auto bg-core-blue-200 dark:bg-core-blue-600 dark:text-core-blue-950 mobile:w-auto tablet:w-full max-w-[17rem] mt-4 py-4 px-6 rounded-full items-center decoration-none\" href=\"https://www.nrk.no/03030/\"><span class=\"font-bold mr-7 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aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span></u-summary><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/informasjon/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/kontakt/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/lisens/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/publikum/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/deltaker/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent 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clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Presse</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm font-bold uppercase\">Kontakt</h3><ul class=\"p-0 m-0 list-none\"><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/informasjon/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Om NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/kontakt/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Kontakt NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/lisens/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Lisens</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/publikum/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Publikum i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/deltaker/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Delta i NRK-programmer</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/stilling/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Jobb i NRK</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://www.nrk.no/presse/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Presse</a></li></ul></div></div><div class=\"nrkno-footer__links-section tablet:pb-3 tablet:mr-4 tablet:break-inside-avoid-column\"><div class=\"block tablet:hidden\"><u-details class=\"nrkno-footer__details-list mb-2.5 dark:border dark:border-core-blue-800 rounded-md\" name=\"nrkno-footer-colophon-details\"><u-summary class=\"nrkno-footer__details-summary bg-white dark:bg-core-blue-950 dark:text-core-blue-50 flex w-full list-none py-2.5 px-4 text-sm rounded-md\">Hjelp<span class=\"ml-auto text-core-blue-500 text-xs\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M4.2 9.4a1 1 0 0 1 1.4-.2l6.4 4.6 6.4-4.6a1 1 0 0 1 1.2 1.6L12 16.2l-7.6-5.4a1 1 0 0 1-.2-1.4Z\" fill=\"currentColor\" 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items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/tilgjengelighet/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Tilgjengelighet</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/personvernerklaering/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Personvern</a></li><li class=\"nrkno-footer__links-item bg-core-blue-50 dark:bg-transparent text-sm my-[1px] py-2.5 px-4 tablet:pl-0 tablet:py-[0.3rem] tablet:bg-transparent border-t border-transparent dark:border-core-blue-800\"><a class=\"flex items-center hover:text-core-blue-600 decoration-none\" href=\"https://info.nrk.no/informasjonskapsler/\"><span class=\"mr-1 hidden tablet:flex text-core-blue-600 text-[10px]\"><svg aria-hidden=\"true\" height=\"1.500em\" viewbox=\"0 0 24 24\" width=\"1.500em\"><path clip-rule=\"evenodd\" d=\"M9.4 4.2a1 1 0 0 0-.2 1.4l4.6 6.4-4.6 6.4a1 1 0 0 0 1.6 1.2l5.4-7.6-5.4-7.6a1 1 0 0 0-1.4-.2Z\" fill=\"currentColor\" fill-rule=\"evenodd\"></path></svg></span>Informasjonskapsler (cookies)</a></li></ul></u-details></div><div class=\"hidden tablet:block\"><h3 class=\"hidden tablet:block !mb-1 text-sm 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"source_updated_at" : "2026-05-25 13:54:35",
"summary" : "Vi vet at det skader klimaet å spise kjøtt. Derfor er det på tide med et reklameforbud.",
"tags" : null,
"title" : "Klimakrise til middag",
"twitter_title" : "Klimakrise til middag",
"version" : 1
}