Aftenposten-sjefen kritisk til ny NRK-rapport
Plus
Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.
Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver Kampanje. Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett. NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun. – Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje. Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter. NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann. Hun avviser at NRK prøver å kopiere fra andre mediehus. – Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.
🏷️ Extracted Entities (12)
NRK
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Kampanje
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nyhet 📁
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Aftenposten 🏷️
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NRK 🏷️
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Nyhet 🏷️
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Trine Eilertsen 🏷️
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mediemangfold 🏷️
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Medietilsynet
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Trine Eilertsen
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Vibeke Fürst Haugen
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Aftenposten
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📊 Metadata
Category: nyhet
Keywords: mediemangfold, aftenposten, nrk, nyhet, trine eilertsen
Article Version History (2 versions)
This article has been updated since it was first fetched. Below are all versions:
Version 2
Current
2026-04-29 23:47:54
Aftenposten-sjefen kritisk til ny NRK-rapport
UPDATE
PLUS
Author: Martin Fjellheim
Published: 2026-04-29 08:52:29
Category: nyhet
📝 Summary
Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.
📄 Full Content (1276 chars)
Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver Kampanje. Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett. NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun. – Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje. Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter. NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann. Hun avviser at NRK prøver å kopiere fra andre mediehus. – Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.
🏷️ Tags & Keywords
Keywords: mediemangfold, aftenposten, nrk, nyhet, trine eilertsen
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<figcaption class="" itemprop="caption">Sjefredaktør Trine Eilertsen i Aftenposten.</figcaption>
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<h1 class="headline mainTitle t77 tm25" style=""><span class="t100 tm33" data-lab-text_size_desktop="100" data-lab-text_size_mobile="33">Aftenposten-sjefen</span> kritisk til ny NRK-rapport</h1>
<p class="subtitle " style="">Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.</p>
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<p>Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver <a href="https://www.kampanje.com/premium/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen/998974" target="_blank">Kampanje</a>.</p><p>Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.</p><p>NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.</p><p>– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.</p><p>Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.</p><p>NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.</p><p>Hun avviser at NRK prøver å kopiere fra andre mediehus.</p><p>– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.</p>
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<h3>Rana No søker ansvarlig redaktør og daglig leder</h3>
</div>
</a>
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<a href="https://stilling.m24.no/fast-stilling-journalistikk-oslo/aftenposten-soker-helsejournalist/912656">
<figure>
<img alt="" height="119" loading="lazy" src="https://image.m24.no/912665.jpg?imageId=912665&panox=0.00&panoy=6.39&panow=100.00&panoh=71.67&heightx=20.38&heighty=0.00&heightw=41.43&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
</figure>
<div class="text-container">
<h3>Aftenposten søker helsejournalist</h3>
</div>
</a>
</li>
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<a href="https://stilling.m24.no/fast-stilling-journalistikk-nord-norge/svalbardposten-soker-journalist/911184">
<figure>
<img alt="svalbardposten" height="119" loading="lazy" src="https://image.m24.no/911187.jpg?imageId=911187&panox=0.00&panoy=49.31&panow=100.00&panoh=35.83&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
</figure>
<div class="text-container">
<h3>Svalbardposten søker journalist</h3>
</div>
</a>
</li>
<li class="scroll-item snap-element column hasImage skipLeadText" data-section="stilling">
<a href="https://stilling.m24.no/fast-stilling-journalistikk-ledelse/tysvaer-bygdeblad-soker-ansvarleg-redaktor/910984">
<figure>
<img alt="" height="119" loading="lazy" src="https://image.m24.no/910997.jpg?imageId=910997&panox=22.51&panoy=0.00&panow=57.36&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
</figure>
<div class="text-container">
<h3>Tysvær Bygdeblad søker ansvarleg redaktør</h3>
</div>
</a>
</li>
<li class="scroll-item snap-element column hasImage skipLeadText" data-section="stilling">
<a href="https://stilling.m24.no/fast-stilling-journalistikk-ledelse/ostlands-posten-soker-ansvarlig-redaktor-og-daglig-leder/910138">
<figure>
<img alt="Østlands-Posten" height="119" loading="lazy" src="https://image.m24.no/910169.jpg?imageId=910169&panox=0.00&panoy=3.87&panow=100.00&panoh=76.79&heightx=19.29&heighty=0.00&heightw=38.57&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
</figure>
<div class="text-container">
<h3>Østlands-Posten søker ansvarlig redaktør og daglig leder</h3>
</div>
</a>
</li>
<li class="scroll-item snap-element column hasImage skipLeadText" data-section="stilling">
<a href="https://stilling.m24.no/fast-stilling-journalistikk-oslo/aftenposten-soker-datajournalist/909990">
<figure>
<img alt="" height="119" loading="lazy" src="https://image.m24.no/910193.jpg?imageId=910193&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=50.80&heighty=0.00&heightw=34.76&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
</figure>
<div class="text-container">
<h3>Aftenposten søker Datajournalist</h3>
</div>
</a>
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<li class="scroll-item snap-element column hasImage skipLeadText" data-section="stilling">
<a href="https://stilling.m24.no/fast-stilling-journalistikk-ledelse/avisa-gaula-soker-ansvarlig-redaktor-og-daglig-leder/907341">
<figure>
<img alt="Avisa Gaula" height="119" loading="lazy" src="https://image.m24.no/907356.jpg?imageId=907356&panox=0.00&panoy=0.00&panow=100.00&panoh=71.67&heightx=16.88&heighty=0.00&heightw=41.43&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
</figure>
<div class="text-container">
<h3>Avisa Gaula søker ansvarlig redaktør og daglig leder</h3>
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</a>
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"article_id" : 188714,
"author" : "Martin Fjellheim",
"category" : "nyhet",
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"content" : "Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver Kampanje. Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett. NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun. – Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje. Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter. NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann. Hun avviser at NRK prøver å kopiere fra andre mediehus. – Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.",
"created_at" : "2026-04-29 23:47:54",
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"metadata" : "{\"image_caption\":\"Sjefredaktør Trine Eilertsen i Aftenposten.\",\"keywords\":[\"mediemangfold\",\"aftenposten\",\"nrk\",\"nyhet\",\"trine eilertsen\"],\"labrador_id\":\"\",\"raw_json_item\":\"{\\\"allowRichTextTeasers\\\":\\\"1\\\",\\\"bodytext\\\":\\\"Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver Kampanje. Hun reagerer særlig pÃÂ¥ at rapporten ikke anbefaler begrensninger for NRK pÃÂ¥ nett. NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun. â Hvorfor skal NRK ha et format som ÃÂ¥penbart er viktig for konverteringsÃÂøkonomien blant de kommersielle aktørene, sier hun til Kampanje. Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det pÃÂ¥virker deres muligheter til ÃÂ¥ generere inntekter. NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann. Hun avviser at NRK prøver ÃÂ¥ kopiere fra andre mediehus. â Det er ikke sÃÂ¥nn at NRK ser hvordan andre mediehus lykkes og forsøker ÃÂ¥ se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vÃÂ¥rt, sier Fürst Haugen til Kampanje.\\\",\\\"bodytext_style_json\\\":\\\"{\\\\\\\"editor-structure\\\\\\\":{\\\\\\\"type\\\\\\\":\\\\\\\"doc\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Aftenposten-sjefredakt\\\\\\\\u00f8r Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver \\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"a\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"href\\\\\\\":\\\\\\\"https:\\\\\\\\\\\\\\/\\\\\\\\\\\\\\/www.kampanje.com\\\\\\\\\\\\\\/premium\\\\\\\\\\\\\\/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen\\\\\\\\\\\\\\/998974\\\\\\\",\\\\\\\"target\\\\\\\":\\\\\\\"_blank\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"Kampanje\\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\".\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Hun reagerer s\\\\\\\\u00e6rlig p\\\\\\\\u00e5 at rapporten ikke anbefaler begrensninger for NRK p\\\\\\\\u00e5 nett.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"\\\\\\\\u2013 Hvorfor skal NRK ha et format som \\\\\\\\u00e5penbart er viktig for konverterings\\\\\\\\u00ad\\\\\\\\u00f8konomien blant de kommersielle akt\\\\\\\\u00f8rene, sier hun til Kampanje.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og \\\\\\\\u00f8nsker at kringkasteren forh\\\\\\\\u00f8rer seg med de kommersielle akt\\\\\\\\u00f8rene om hvordan det p\\\\\\\\u00e5virker deres muligheter til \\\\\\\\u00e5 generere inntekter.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"NRKs kringkastingssjef Vibeke F\\\\\\\\u00fcrst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Hun avviser at NRK pr\\\\\\\\u00f8ver \\\\\\\\u00e5 kopiere fra andre mediehus.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"\\\\\\\\u2013 Det er ikke s\\\\\\\\u00e5nn at NRK ser hvordan andre mediehus lykkes og fors\\\\\\\\u00f8ker \\\\\\\\u00e5 se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget v\\\\\\\\u00e5rt, sier F\\\\\\\\u00fcrst Haugen til Kampanje.\\\\\\\"}]}]}}\\\",\\\"byline_ids\\\":[583682],\\\"byline_names\\\":\\\"Martin Fjellheim\\\",\\\"contentMarketingPublisher\\\":\\\"\\\",\\\"created\\\":\\\"2026-04-29T10:35:46+02:00\\\",\\\"created_by\\\":\\\"Fjellheim, Martin\\\",\\\"created_by_name\\\":\\\"Fjellheim, Martin\\\",\\\"crop\\\":{\\\"height\\\":{\\\"croph\\\":\\\"100\\\",\\\"cropw\\\":\\\"100\\\",\\\"metadata_key\\\":\\\"fch\\\",\\\"x\\\":\\\"0\\\",\\\"y\\\":\\\"0\\\"},\\\"pano\\\":{\\\"croph\\\":\\\"71.67\\\",\\\"cropw\\\":\\\"100\\\",\\\"metadata_key\\\":\\\"fcp\\\",\\\"x\\\":\\\"0\\\",\\\"y\\\":\\\"5.28\\\"}},\\\"frontCropUrl\\\":\\\"?imageId=911887&panox=0&panow=100&panoh=71.67&panoy=5.28&heightx=0&heighty=0&heightw=100&heighth=100\\\",\\\"full_bylines\\\":[{\\\"description\\\":\\\"Nyhetsredaktør\\\",\\\"description2\\\":\\\"Jeg har tidligere jobbet som frontsjef for Medier24 og KOM24, og har ogsÃÂ¥ tidligere erfaring fra BT. Har du tips om hva som rører seg i bransjen? Ris eller ros? Ta kontakt!\\\",\\\"email\\\":\\\"martin@medier24.no\\\",\\\"firstname\\\":\\\"Martin\\\",\\\"id\\\":583682,\\\"imageUrl\\\":\\\"\\\\\\/?imageId=811966&cropw=71.25&whRatio=0.67&x=9.9&bbRatio=1&croph=71.43\\\",\\\"lastname\\\":\\\"Fjellheim\\\",\\\"public_email\\\":\\\"martin@medier24.no\\\",\\\"public_phone\\\":\\\"+4798008543\\\",\\\"public_url\\\":\\\"\\\",\\\"slug\\\":\\\"martin-fjellheim\\\"}],\\\"has_published\\\":\\\"141\\\",\\\"hideAds\\\":\\\"\\\",\\\"hidefromapp\\\":\\\"\\\",\\\"id\\\":\\\"915871\\\",\\\"image\\\":\\\"911887\\\",\\\"imageCaption\\\":\\\"Sjefredaktør Trine Eilertsen i Aftenposten.\\\",\\\"image_count\\\":2,\\\"isContentMarketing\\\":\\\"\\\",\\\"isInternalPaywall\\\":\\\"\\\",\\\"isSpesial\\\":\\\"\\\",\\\"is_publishedhidden\\\":\\\"0\\\",\\\"kicker\\\":\\\"\\\",\\\"lab_site_id\\\":\\\"2\\\",\\\"last_published_by\\\":[[141,1777452749,\\\"A\\\"],[141,1777452759,\\\"A\\\"]],\\\"lock\\\":\\\"\\\",\\\"lockSessionId\\\":\\\"e43c617c-e274-485c-87f3-3a7b5494d36d\\\",\\\"mainterm\\\":{},\\\"modified\\\":\\\"1777452759\\\",\\\"noneditorial\\\":\\\"\\\",\\\"page_template_alias\\\":\\\"default\\\",\\\"paywall\\\":\\\"1\\\",\\\"published\\\":\\\"2026-04-29T10:52:29+02:00\\\",\\\"published_url\\\":\\\"\\\\\\/aftenposten-mediemangfold-nrk\\\\\\/aftenposten-sjefen-kritisk-til-ny-nrk-rapport\\\\\\/915871\\\",\\\"published_urls_json\\\":\\\"[null]\\\",\\\"publishhidden\\\":\\\"0\\\",\\\"readTime\\\":\\\"1\\\",\\\"requiressubscription\\\":\\\"\\\",\\\"section_tag\\\":\\\"nyhet\\\",\\\"seodescription\\\":\\\"Trine Eilertsen i Aftenposten er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet og savner begrensninger for NRK pÃÂ¥ nett.\\\",\\\"seotitle\\\":\\\"Aftenposten-sjefen kritisk til Medietilsynets NRK-rapport\\\",\\\"showbylineonfp\\\":\\\"\\\",\\\"showcomments\\\":\\\"\\\",\\\"showonfp\\\":\\\"1\\\",\\\"siteDomain\\\":\\\"https:\\\\\\/\\\\\\/www.m24.no\\\",\\\"site_id\\\":\\\"2\\\",\\\"stats_char_count\\\":\\\"73\\\",\\\"stats_charcount\\\":\\\"1283\\\",\\\"stats_lix\\\":\\\"57\\\",\\\"stats_read_time\\\":\\\"\\\",\\\"stats_readtime\\\":\\\"1 minute\\\",\\\"stats_word_count\\\":\\\"12\\\",\\\"stats_wordcount\\\":\\\"190\\\",\\\"status\\\":\\\"P\\\",\\\"subtitle\\\":\\\"Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing pÃÂ¥virker de kommersielle mediene.\\\",\\\"summary_short_bodytext\\\":\\\"\\\",\\\"summary_short_title\\\":\\\"\\\",\\\"tags\\\":\\\"mediemangfold, aftenposten, nrk, nyhet, trine eilertsen\\\",\\\"teaserSubtitle\\\":\\\"\\\",\\\"teaserTitle\\\":\\\"\\\",\\\"term\\\":{},\\\"title\\\":\\\"Aftenposten-sjefen kritisk til ny NRK-rapport\\\",\\\"title_style_json\\\":\\\"{\\\\\\\"text_size\\\\\\\":61}\\\",\\\"type\\\":\\\"article\\\",\\\"used_image_ids_json\\\":\\\"[811966,911887]\\\",\\\"view_version_number\\\":\\\"133\\\",\\\"viewports_json\\\":\\\"{\\\\\\\"mobile\\\\\\\":{\\\\\\\"fields\\\\\\\":{\\\\\\\"title_style_json\\\\\\\":{\\\\\\\"text_size\\\\\\\":25}}},\\\\\\\"desktop\\\\\\\":{\\\\\\\"fields\\\\\\\":{\\\\\\\"title_style_json\\\\\\\":{\\\\\\\"text_size\\\\\\\":77}}}}\\\",\\\"visibility_status\\\":\\\"P\\\"}\",\"site_id\":\"2\"}",
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id=\"adn-00000000000d5702\" style=\"display:none;\">\n <span class=\"ad-label\">Annonse</span>\n </div>\n</div>\n\n\n</div>\n <main class=\"pageWidth\">\n <article class=\" \">\n\n <section class=\"main article k5a-article\" id=\"main\">\n\n <div></div>\n\n\n\n <div class=\"articleHeader column hasCaption\" data-element-guid=\"8ff9b3f2-3516-4a50-eb95-cbbd34c29247\">\n\n \n\n\n\n\n <div class=\"media\">\n \n <figure class=\"headerImage\" data-element-guid=\"d22c94eb-d355-4770-9738-7a2175a14a54\">\n <div class=\"img fullwidthTarget\">\n <picture>\n <source height=\"604\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=2116&height=1208&format=webp\" type=\"image/webp\" width=\"1058\"> \n <source height=\"604\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=2116&height=1208&format=jpg\" type=\"image/jpeg\" width=\"1058\"> \n <source height=\"274\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=720&height=411&format=webp\" type=\"image/webp\" width=\"480\"> \n <source height=\"274\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=720&height=411&format=jpg\" type=\"image/jpeg\" width=\"480\"> \n <img alt=\"\" fetchpriority=\"high\" height=\"274\" src=\"https://image.m24.no/911887.webp?imageId=911887&width=720&height=411&format=jpg\" style=\"\" width=\"480\">\n </picture> \n \n </div>\n \n</figure>\n\n \n \n \n \n \n \n \n \n \n \n \n <div class=\"floatingText\"></div>\n </div>\n\n\n <div class=\"caption \" data-showmore=\"Vis mer\">\n <figcaption class=\"\" itemprop=\"caption\">Sjefredaktør Trine Eilertsen i Aftenposten.</figcaption>\n <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Foto: Kent Olsen</figcaption>\n </div>\n\n\n\n <h1 class=\"headline mainTitle t77 tm25\" style=\"\"><span class=\"t100 tm33\" data-lab-text_size_desktop=\"100\" data-lab-text_size_mobile=\"33\">Aftenposten-sjefen</span> kritisk til ny NRK-rapport</h1>\n <p class=\"subtitle \" style=\"\">Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.</p>\n\n\n\n <div class=\"meta\" data-element-guid=\"707a1b93-dd10-442f-e0ee-66df679165a4\">\n \n\n <div class=\"bylines\">\n <div class=\"byline column\" data-element-guid=\"6b7e635b-971d-4895-9109-f4252b825e97\" itemscope itemtype=\"http://schema.org/Person\">\n \n <div class=\"content\">\n <figure data-element-guid=\"ef96ec06-2f16-4cef-98fb-9241abb0b5c1\">\n <picture>\n <img alt=\"Martin Fjellheim\" height=\"180\" itemprop=\"image\" src=\"https://image.m24.no/811966.webp?imageId=811966&x=9.90&y=0.00&cropw=71.25&croph=71.43&width=360&height=360\" width=\"180\">\n </picture>\n</figure>\n <address class=\"name lab-name-flex\">\n <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Martin Fjellheim</span>\n <a href=\"https://www.m24.no/author/martin-fjellheim\" itemprop=\"url\" rel=\"author\">\n <span class=\"firstname \">Martin</span>\n <span class=\"lastname \">Fjellheim</span>\n </a>\n\n <span class=\"description \">Nyhetsredaktør</span>\n </address>\n </div>\n</div>\n\n \n </div>\n\n\n \n <div class=\"dates\">\n <span class=\"dateGroup datePublished\">\n <span class=\"dateLabel\">Publisert</span>\n <time datetime=\"2026-04-29T08:52:29.000Z\">29.04.2026 - 10:52</time>\n </span>\n <span class=\"dateGroup dateModified\">\n <span class=\"dateLabel\">Sist oppdatert</span>\n <time datetime=\"2026-04-29T08:52:39.000Z\">29.04.2026 - 10:52</time>\n </span>\n </div>\n\n\n\n\n\n</div>\n\n</div>\n\n\n \n\n \n \n\n\n \n\n <div class=\"bodytext large-12 small-12 medium-12\" data-element-guid=\"9ff1d3cb-ac86-4cf2-e6b9-73a6cd364999\">\n \n \n\n \n\n \n\n <sesamy-content-container class=\"bodytext\" gradient pass=\"https://www.m24.no/bestill\" publisher-content-id=\"915871\">\n <div class=\"teaserContent bodytext\" slot=\"preview\">\n \n </div>\n <div class=\"bodytext\" slot=\"content\">\n <p>Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver <a href=\"https://www.kampanje.com/premium/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen/998974\" target=\"_blank\">Kampanje</a>.</p><p>Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.</p><p>NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.</p><p>– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.</p><p>Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.</p><p>NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.</p><p>Hun avviser at NRK prøver å kopiere fra andre mediehus.</p><p>– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.</p>\n </div>\n </sesamy-content-container>\n <div class=\"sesamy-paywall-container\">\n <sesamy-paywall item-src=\"https://www.m24.no/aftenposten-mediemangfold-nrk/aftenposten-sjefen-kritisk-til-ny-nrk-rapport/915871\" publisher-content-id=\"915871\" settings-url=\"https://api.sesamy.com/paywall/paywalls/tjuefire/ygOnOp3dkRqOMldPnjTRc.json\">\n <div class=\"\" slot=\"below-headline\">\n </div>\n </sesamy-paywall>\n <div>\n\n \n</div>\n\n\n \n\n\n <div class=\"column articleFooter\" data-element-guid=\"4f70ffac-9857-4fce-f067-98b684b4be58\">\n <span class=\"tags\">\n <a data-tag=\"mediemangfold\" href=\"/emne/mediemangfold\">mediemangfold</a>\n <a data-tag=\"aftenposten\" href=\"/emne/aftenposten\">aftenposten</a>\n <a data-tag=\"nrk\" href=\"/emne/nrk\">nrk</a>\n <a data-tag=\"nyhet\" href=\"/emne/nyhet\">nyhet</a>\n <a data-tag=\"trine eilertsen\" href=\"/emne/trine%20eilertsen\">trine eilertsen</a>\n </span>\n \n</div>\n\n\n <div class=\"row social\">\n <div class=\"column large-12 small-12\">\n <a aria-label=\"Del på Facebook\" class=\"fi-social-facebook\" href=\"https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.m24.no%2Faftenposten-mediemangfold-nrk%2Faftenposten-sjefen-kritisk-til-ny-nrk-rapport%2F915871\" target=\"_blank\"></a>\n <a aria-label=\"Del på X (Twitter)\" class=\"fi-social-twitter\" href=\"https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.m24.no%2Faftenposten-mediemangfold-nrk%2Faftenposten-sjefen-kritisk-til-ny-nrk-rapport%2F915871\" target=\"_blank\"></a>\n <a aria-label=\"Del via e-mail\" class=\"fi-mail\" href=\"mailto:?subject=Aftenposten-sjefen%20kritisk%20til%20ny%20NRK-rapport&body=Trine%20Eilertsen%20mener%20Medietilsynet%20undervurderer%20hvordan%20NRKs%20digitale%20satsing%20p%C3%A5virker%20de%20kommersielle%20mediene.%0Dhttps%3A%2F%2Fwww.m24.no%2Faftenposten-mediemangfold-nrk%2Faftenposten-sjefen-kritisk-til-ny-nrk-rapport%2F915871\" target=\"_blank\"></a>\n </div>\n </div>\n\n </div></div></section>\n \n </article>\n <section class=\"related desktop-fullWidth mobile-fullWidth fullwidthTarget\">\n <div class=\"page-content\" data-element-guid=\"2a8979af-9cc6-4be1-f279-15bbb28253a4\"><div class=\"row small-12 large-12\" data-element-guid=\"e731590a-7a3f-4bdf-8051-054a09b32f76\" style=\"\"><div class=\"column text_multiline small-12 large-12 small-abs-12 large-abs-12\" data-element-guid=\"236c403d-badf-4475-adbc-3dfa531d2a56\">\n \n <div class=\"content multiline bodytext\" style=\"\">\n <p class=\"font-weight-bold m-font-weight-bold\" data-lab-font_weight=\"font-weight-bold\">Har du tips til denne eller andre saker? Kontakt oss på: tips@medier24.no</p>\n </div>\n</div></div>\n<div class=\"row small-12 large-12\" data-element-guid=\"1f7dad8f-055e-4547-a4de-2559a35dfdbf\" style=\"\">\n<!-- placeholder(#1) -->\n<div class=\"front_rows small-12 large-12 small-abs-12 large-abs-12\" data-element-guid=\"8fae46c5-a739-47ce-d421-0aed9eff84b5\">\n \n <div class=\"content fullwidthTarget\" style=\"\">\n \n <div class=\"row small-12 large-12 bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" data-element-guid=\"12910dc9-5bb2-4558-fdd8-00263ed29f37\" style=\"\">\n<!-- placeholder(#1) -->\n<div class=\"column articlescroller source_profilert_stilling_m24 small-12 large-12\" data-element-guid=\"870e3d46-125a-46fd-9095-fabdfe8c507c\" id=\"article_list_106347\" style=\"\">\n \n <div class=\"inner content fullwidthTarget\">\n \n <h2 class=\"articlescroller-header \" style=\"\">Ledige stillinger:</h2>\n\n <ul class=\"scroll-container swipehelper snap-container-x snap-element-start articles count_4 \">\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/nationen-soker-bygdelivs-journalist/915214\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/915230.jpg?imageId=915230&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=16.04&heighty=0.47&heightw=34.76&heighth=99.53&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Nationen søker bygdelivs-journalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-kommunikasjon/nationen-soker-journalist-med-some-og-videoansvar-til-fast-stilling/915146\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/915149.jpg?imageId=915149&panox=0.00&panoy=40.28&panow=100.00&panoh=59.72&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Nationen søker journalist med some- og videoansvar til fast stilling</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-profilert-stilling/krs-soker-fremoverlent-journalist-med-solid-nyhetsteft/915076\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/915082.jpg?imageId=915082&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=37.99&heighty=0.00&heightw=46.67&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>KRS søker fremoverlent journalist med solid nyhetsteft</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/stjordals-nytt-soker-ansvarlig-redaktor/914579\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/914582.jpg?imageId=914582&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Stjørdals-Nytt søker ansvarlig redaktør</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/vg-soker-reporter-til-nyhetsavdelingen/914535\">\n <figure>\n <img alt=\"Ansatte i VG\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/812193.jpg?imageId=812193&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>VG søker reporter til nyhetsavdelingen</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-midlertidig/nrk-nordland-soker-dyktige-nyhetsjournalister/913055\">\n <figure>\n <img alt=\"nrk nordland\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/913073.jpg?imageId=913073&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=54.17&heighty=0.00&heightw=15.71&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>NRK Nordland søker dyktige nyhetsjournalister</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/rana-no-soker-ansvarlig-redaktor-og-daglig-leder/913010\">\n <figure>\n <img alt=\"Rana no\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/913016.jpg?imageId=913016&panox=0.00&panoy=0.00&panow=61.24&panoh=100.00&heightx=66.57&heighty=0.00&heightw=18.10&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Rana No søker ansvarlig redaktør og daglig leder</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/aftenposten-soker-helsejournalist/912656\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/912665.jpg?imageId=912665&panox=0.00&panoy=6.39&panow=100.00&panoh=71.67&heightx=20.38&heighty=0.00&heightw=41.43&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Aftenposten søker helsejournalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-nord-norge/svalbardposten-soker-journalist/911184\">\n <figure>\n <img alt=\"svalbardposten\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/911187.jpg?imageId=911187&panox=0.00&panoy=49.31&panow=100.00&panoh=35.83&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Svalbardposten søker journalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/tysvaer-bygdeblad-soker-ansvarleg-redaktor/910984\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/910997.jpg?imageId=910997&panox=22.51&panoy=0.00&panow=57.36&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Tysvær Bygdeblad søker ansvarleg redaktør</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/ostlands-posten-soker-ansvarlig-redaktor-og-daglig-leder/910138\">\n <figure>\n <img alt=\"Østlands-Posten\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/910169.jpg?imageId=910169&panox=0.00&panoy=3.87&panow=100.00&panoh=76.79&heightx=19.29&heighty=0.00&heightw=38.57&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Østlands-Posten søker ansvarlig redaktør og daglig leder</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/aftenposten-soker-datajournalist/909990\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/910193.jpg?imageId=910193&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=50.80&heighty=0.00&heightw=34.76&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Aftenposten søker Datajournalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/avisa-gaula-soker-ansvarlig-redaktor-og-daglig-leder/907341\">\n <figure>\n <img alt=\"Avisa Gaula\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/907356.jpg?imageId=907356&panox=0.00&panoy=0.00&panow=100.00&panoh=71.67&heightx=16.88&heighty=0.00&heightw=41.43&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Avisa Gaula søker ansvarlig redaktør og daglig leder</h3>\n \n \n \n </div>\n </a>\n </li>\n </ul>\n\n \n <p class=\"ingress align-center mobile_text_align_align-center\"><a aria-label=\"\" href=\"https://stilling.medier24.no/\"><span class=\"font-weight-bold\" data-lab-font_weight_desktop=\"font-weight-bold\"></span></a><a aria-label=\"\" href=\"https://stilling.m24.no\"><span class=\"font-weight-bold\" 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"source_updated_at" : null,
"summary" : "Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.",
"tags" : null,
"title" : "Aftenposten-sjefen kritisk til ny NRK-rapport",
"twitter_title" : null,
"version" : 2
}
Version 1
2026-04-29 11:26:01
Aftenposten-sjefen kritisk til ny NRK-rapport
NEW
PLUS
Author: Martin Fjellheim
Published: 2026-04-29 08:52:29
Category: nyhet
📝 Summary
Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.
📄 Full Content (1386 chars)
Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver Kampanje.
Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.
NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.
– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.
Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.
NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.
Hun avviser at NRK prøver å kopiere fra andre mediehus.
– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.
🏷️ Tags & Keywords
Keywords: mediemangfold, aftenposten, nrk, nyhet, trine eilertsen
🔍 All Metadata (JSON)
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"mediemangfold",
"aftenposten",
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<figcaption class="" itemprop="caption">Sjefredaktør Trine Eilertsen i Aftenposten.</figcaption>
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<h1 class="headline mainTitle t77 tm25" style=""><span class="t100 tm33" data-lab-text_size_desktop="100" data-lab-text_size_mobile="33">Aftenposten-sjefen</span> kritisk til ny NRK-rapport</h1>
<p class="subtitle " style="">Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.</p>
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<span class="lab-hidden-byline-name" itemprop="name">Martin Fjellheim</span>
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<p>Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver <a href="https://www.kampanje.com/premium/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen/998974" target="_blank">Kampanje</a>.</p><p>Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.</p><p>NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.</p><p>– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.</p><p>Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.</p><p>NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.</p><p>Hun avviser at NRK prøver å kopiere fra andre mediehus.</p><p>– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.</p>
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<p>Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver <a href="https://www.kampanje.com/premium/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen/998974" target="_blank">Kampanje</a>.</p><p>Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.</p><p>NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.</p><p>– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.</p><p>Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.</p><p>NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.</p><p>Hun avviser at NRK prøver å kopiere fra andre mediehus.</p><p>– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.</p>
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<img alt="Østlands-Posten" height="119" loading="lazy" src="https://image.m24.no/910169.jpg?imageId=910169&panox=0.00&panoy=3.87&panow=100.00&panoh=76.79&heightx=19.29&heighty=0.00&heightw=38.57&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
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<img alt="" height="119" loading="lazy" src="https://image.m24.no/910193.jpg?imageId=910193&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=50.80&heighty=0.00&heightw=34.76&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
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<h3>Aftenposten søker Datajournalist</h3>
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<img alt="Avisa Gaula" height="119" loading="lazy" src="https://image.m24.no/907356.jpg?imageId=907356&panox=0.00&panoy=0.00&panow=100.00&panoh=71.67&heightx=16.88&heighty=0.00&heightw=41.43&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238" width="265">
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<h3>Avisa Gaula søker ansvarlig redaktør og daglig leder</h3>
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"article_id" : 188714,
"author" : "Martin Fjellheim",
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"content" : "Aftenposten\\-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver [Kampanje](https://www.kampanje.com/premium/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen/998974).\n\nHun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.\n\nNRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.\n\n– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.\n\nEilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.\n\nNRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.\n\nHun avviser at NRK prøver å kopiere fra andre mediehus.\n\n– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.",
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"metadata" : "{\"image_caption\":\"Sjefredaktør Trine Eilertsen i Aftenposten.\",\"keywords\":[\"mediemangfold\",\"aftenposten\",\"nrk\",\"nyhet\",\"trine eilertsen\"],\"labrador_id\":\"\",\"raw_json_item\":\"{\\\"allowRichTextTeasers\\\":\\\"1\\\",\\\"bodytext\\\":\\\"Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver Kampanje. Hun reagerer særlig pÃÂ¥ at rapporten ikke anbefaler begrensninger for NRK pÃÂ¥ nett. NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun. â Hvorfor skal NRK ha et format som ÃÂ¥penbart er viktig for konverteringsÃÂøkonomien blant de kommersielle aktørene, sier hun til Kampanje. Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det pÃÂ¥virker deres muligheter til ÃÂ¥ generere inntekter. NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann. Hun avviser at NRK prøver ÃÂ¥ kopiere fra andre mediehus. â Det er ikke sÃÂ¥nn at NRK ser hvordan andre mediehus lykkes og forsøker ÃÂ¥ se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vÃÂ¥rt, sier Fürst Haugen til Kampanje.\\\",\\\"bodytext_style_json\\\":\\\"{\\\\\\\"editor-structure\\\\\\\":{\\\\\\\"type\\\\\\\":\\\\\\\"doc\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Aftenposten-sjefredakt\\\\\\\\u00f8r Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver \\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"a\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"href\\\\\\\":\\\\\\\"https:\\\\\\\\\\\\\\/\\\\\\\\\\\\\\/www.kampanje.com\\\\\\\\\\\\\\/premium\\\\\\\\\\\\\\/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen\\\\\\\\\\\\\\/998974\\\\\\\",\\\\\\\"target\\\\\\\":\\\\\\\"_blank\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"Kampanje\\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\".\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Hun reagerer s\\\\\\\\u00e6rlig p\\\\\\\\u00e5 at rapporten ikke anbefaler begrensninger for NRK p\\\\\\\\u00e5 nett.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"\\\\\\\\u2013 Hvorfor skal NRK ha et format som \\\\\\\\u00e5penbart er viktig for konverterings\\\\\\\\u00ad\\\\\\\\u00f8konomien blant de kommersielle akt\\\\\\\\u00f8rene, sier hun til Kampanje.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og \\\\\\\\u00f8nsker at kringkasteren forh\\\\\\\\u00f8rer seg med de kommersielle akt\\\\\\\\u00f8rene om hvordan det p\\\\\\\\u00e5virker deres muligheter til \\\\\\\\u00e5 generere inntekter.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"NRKs kringkastingssjef Vibeke F\\\\\\\\u00fcrst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Hun avviser at NRK pr\\\\\\\\u00f8ver \\\\\\\\u00e5 kopiere fra andre mediehus.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"\\\\\\\\u2013 Det er ikke s\\\\\\\\u00e5nn at NRK ser hvordan andre mediehus lykkes og fors\\\\\\\\u00f8ker \\\\\\\\u00e5 se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget v\\\\\\\\u00e5rt, sier F\\\\\\\\u00fcrst Haugen til Kampanje.\\\\\\\"}]}]}}\\\",\\\"byline_ids\\\":[583682],\\\"byline_names\\\":\\\"Martin Fjellheim\\\",\\\"contentMarketingPublisher\\\":\\\"\\\",\\\"created\\\":\\\"2026-04-29T10:35:46+02:00\\\",\\\"created_by\\\":\\\"Fjellheim, Martin\\\",\\\"created_by_name\\\":\\\"Fjellheim, Martin\\\",\\\"crop\\\":{\\\"height\\\":{\\\"croph\\\":\\\"100\\\",\\\"cropw\\\":\\\"100\\\",\\\"metadata_key\\\":\\\"fch\\\",\\\"x\\\":\\\"0\\\",\\\"y\\\":\\\"0\\\"},\\\"pano\\\":{\\\"croph\\\":\\\"71.67\\\",\\\"cropw\\\":\\\"100\\\",\\\"metadata_key\\\":\\\"fcp\\\",\\\"x\\\":\\\"0\\\",\\\"y\\\":\\\"5.28\\\"}},\\\"frontCropUrl\\\":\\\"?imageId=911887&panox=0&panow=100&panoh=71.67&panoy=5.28&heightx=0&heighty=0&heightw=100&heighth=100\\\",\\\"full_bylines\\\":[{\\\"description\\\":\\\"Nyhetsredaktør\\\",\\\"description2\\\":\\\"Jeg har tidligere jobbet som frontsjef for Medier24 og KOM24, og har ogsÃÂ¥ tidligere erfaring fra BT. Har du tips om hva som rører seg i bransjen? Ris eller ros? Ta kontakt!\\\",\\\"email\\\":\\\"martin@medier24.no\\\",\\\"firstname\\\":\\\"Martin\\\",\\\"id\\\":583682,\\\"imageUrl\\\":\\\"\\\\\\/?imageId=811966&cropw=71.25&whRatio=0.67&x=9.9&bbRatio=1&croph=71.43\\\",\\\"lastname\\\":\\\"Fjellheim\\\",\\\"public_email\\\":\\\"martin@medier24.no\\\",\\\"public_phone\\\":\\\"+4798008543\\\",\\\"public_url\\\":\\\"\\\",\\\"slug\\\":\\\"martin-fjellheim\\\"}],\\\"has_published\\\":\\\"141\\\",\\\"hideAds\\\":\\\"\\\",\\\"hidefromapp\\\":\\\"\\\",\\\"id\\\":\\\"915871\\\",\\\"image\\\":\\\"911887\\\",\\\"imageCaption\\\":\\\"Sjefredaktør Trine Eilertsen i Aftenposten.\\\",\\\"image_count\\\":2,\\\"isContentMarketing\\\":\\\"\\\",\\\"isInternalPaywall\\\":\\\"\\\",\\\"isSpesial\\\":\\\"\\\",\\\"is_publishedhidden\\\":\\\"0\\\",\\\"kicker\\\":\\\"\\\",\\\"lab_site_id\\\":\\\"2\\\",\\\"last_published_by\\\":[[141,1777452749,\\\"A\\\"],[141,1777452759,\\\"A\\\"]],\\\"lock\\\":\\\"\\\",\\\"lockSessionId\\\":\\\"e43c617c-e274-485c-87f3-3a7b5494d36d\\\",\\\"mainterm\\\":{},\\\"modified\\\":\\\"1777452759\\\",\\\"noneditorial\\\":\\\"\\\",\\\"page_template_alias\\\":\\\"default\\\",\\\"paywall\\\":\\\"1\\\",\\\"published\\\":\\\"2026-04-29T10:52:29+02:00\\\",\\\"published_url\\\":\\\"\\\\\\/aftenposten-mediemangfold-nrk\\\\\\/aftenposten-sjefen-kritisk-til-ny-nrk-rapport\\\\\\/915871\\\",\\\"published_urls_json\\\":\\\"[null]\\\",\\\"publishhidden\\\":\\\"0\\\",\\\"readTime\\\":\\\"1\\\",\\\"requiressubscription\\\":\\\"\\\",\\\"section_tag\\\":\\\"nyhet\\\",\\\"seodescription\\\":\\\"Trine Eilertsen i Aftenposten er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet og savner begrensninger for NRK pÃÂ¥ nett.\\\",\\\"seotitle\\\":\\\"Aftenposten-sjefen kritisk til Medietilsynets NRK-rapport\\\",\\\"showbylineonfp\\\":\\\"\\\",\\\"showcomments\\\":\\\"\\\",\\\"showonfp\\\":\\\"1\\\",\\\"siteDomain\\\":\\\"https:\\\\\\/\\\\\\/www.m24.no\\\",\\\"site_id\\\":\\\"2\\\",\\\"stats_char_count\\\":\\\"73\\\",\\\"stats_charcount\\\":\\\"1283\\\",\\\"stats_lix\\\":\\\"57\\\",\\\"stats_read_time\\\":\\\"\\\",\\\"stats_readtime\\\":\\\"1 minute\\\",\\\"stats_word_count\\\":\\\"12\\\",\\\"stats_wordcount\\\":\\\"190\\\",\\\"status\\\":\\\"P\\\",\\\"subtitle\\\":\\\"Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing pÃÂ¥virker de kommersielle mediene.\\\",\\\"summary_short_bodytext\\\":\\\"\\\",\\\"summary_short_title\\\":\\\"\\\",\\\"tags\\\":\\\"mediemangfold, aftenposten, nrk, nyhet, trine eilertsen\\\",\\\"teaserSubtitle\\\":\\\"\\\",\\\"teaserTitle\\\":\\\"\\\",\\\"term\\\":{},\\\"title\\\":\\\"Aftenposten-sjefen kritisk til ny NRK-rapport\\\",\\\"title_style_json\\\":\\\"{\\\\\\\"text_size\\\\\\\":61}\\\",\\\"type\\\":\\\"article\\\",\\\"used_image_ids_json\\\":\\\"[811966,911887]\\\",\\\"view_version_number\\\":\\\"133\\\",\\\"viewports_json\\\":\\\"{\\\\\\\"mobile\\\\\\\":{\\\\\\\"fields\\\\\\\":{\\\\\\\"title_style_json\\\\\\\":{\\\\\\\"text_size\\\\\\\":25}}},\\\\\\\"desktop\\\\\\\":{\\\\\\\"fields\\\\\\\":{\\\\\\\"title_style_json\\\\\\\":{\\\\\\\"text_size\\\\\\\":77}}}}\\\",\\\"visibility_status\\\":\\\"P\\\"}\",\"site_id\":\"2\"}",
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id=\"adn-00000000000d5702\" style=\"display:none;\">\n <span class=\"ad-label\">Annonse</span>\n </div>\n</div>\n\n\n</div>\n <main class=\"pageWidth\">\n <article class=\" \">\n\n <section class=\"main article k5a-article\" id=\"main\">\n\n <div></div>\n\n\n\n <div class=\"articleHeader column hasCaption\" data-element-guid=\"8ff9b3f2-3516-4a50-eb95-cbbd34c29247\">\n\n \n\n\n\n\n <div class=\"media\">\n \n <figure class=\"headerImage\" data-element-guid=\"d22c94eb-d355-4770-9738-7a2175a14a54\">\n <div class=\"img fullwidthTarget\">\n <picture>\n <source height=\"604\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=2116&height=1208&format=webp\" type=\"image/webp\" width=\"1058\"> \n <source height=\"604\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=2116&height=1208&format=jpg\" type=\"image/jpeg\" width=\"1058\"> \n <source height=\"274\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=720&height=411&format=webp\" type=\"image/webp\" width=\"480\"> \n <source height=\"274\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/911887.webp?imageId=911887&width=720&height=411&format=jpg\" type=\"image/jpeg\" width=\"480\"> \n <img alt=\"\" fetchpriority=\"high\" height=\"274\" src=\"https://image.m24.no/911887.webp?imageId=911887&width=720&height=411&format=jpg\" style=\"\" width=\"480\">\n </picture> \n \n </div>\n \n</figure>\n\n \n \n \n \n \n \n \n \n \n \n \n <div class=\"floatingText\"></div>\n </div>\n\n\n <div class=\"caption \" data-showmore=\"Vis mer\">\n <figcaption class=\"\" itemprop=\"caption\">Sjefredaktør Trine Eilertsen i Aftenposten.</figcaption>\n <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Foto: Kent Olsen</figcaption>\n </div>\n\n\n\n <h1 class=\"headline mainTitle t77 tm25\" style=\"\"><span class=\"t100 tm33\" data-lab-text_size_desktop=\"100\" data-lab-text_size_mobile=\"33\">Aftenposten-sjefen</span> kritisk til ny NRK-rapport</h1>\n <p class=\"subtitle \" style=\"\">Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.</p>\n\n\n\n <div class=\"meta\" data-element-guid=\"707a1b93-dd10-442f-e0ee-66df679165a4\">\n \n\n <div class=\"bylines\">\n <div class=\"byline column\" data-element-guid=\"6b7e635b-971d-4895-9109-f4252b825e97\" itemscope itemtype=\"http://schema.org/Person\">\n \n <div class=\"content\">\n <figure data-element-guid=\"ef96ec06-2f16-4cef-98fb-9241abb0b5c1\">\n <picture>\n <img alt=\"Martin Fjellheim\" height=\"180\" itemprop=\"image\" src=\"https://image.m24.no/811966.webp?imageId=811966&x=9.90&y=0.00&cropw=71.25&croph=71.43&width=360&height=360\" width=\"180\">\n </picture>\n</figure>\n <address class=\"name lab-name-flex\">\n <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Martin Fjellheim</span>\n <a href=\"https://www.m24.no/author/martin-fjellheim\" itemprop=\"url\" rel=\"author\">\n <span class=\"firstname \">Martin</span>\n <span class=\"lastname \">Fjellheim</span>\n </a>\n\n <span class=\"description \">Nyhetsredaktør</span>\n </address>\n </div>\n</div>\n\n \n </div>\n\n\n \n <div class=\"dates\">\n <span class=\"dateGroup datePublished\">\n <span class=\"dateLabel\">Publisert</span>\n <time datetime=\"2026-04-29T08:52:29.000Z\">29.04.2026 - 10:52</time>\n </span>\n <span class=\"dateGroup dateModified\">\n <span class=\"dateLabel\">Sist oppdatert</span>\n <time datetime=\"2026-04-29T08:52:39.000Z\">29.04.2026 - 10:52</time>\n </span>\n </div>\n\n\n\n\n\n</div>\n\n</div>\n\n\n \n\n \n \n\n\n \n\n <div class=\"bodytext large-12 small-12 medium-12\" data-element-guid=\"9ff1d3cb-ac86-4cf2-e6b9-73a6cd364999\">\n \n \n\n <p>Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver <a href=\"https://www.kampanje.com/premium/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen/998974\" target=\"_blank\">Kampanje</a>.</p><p>Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.</p><p>NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.</p><p>– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.</p><p>Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.</p><p>NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.</p><p>Hun avviser at NRK prøver å kopiere fra andre mediehus.</p><p>– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.</p>\n\n \n\n <sesamy-content-container class=\"bodytext\" gradient pass=\"https://www.m24.no/bestill\" publisher-content-id=\"915871\">\n <div class=\"teaserContent bodytext\" slot=\"preview\">\n \n </div>\n <div class=\"bodytext\" slot=\"content\">\n <p>Aftenposten-sjefredaktør Trine Eilertsen er kritisk til Medietilsynets rapport om NRKs betydning for mediemangfoldet. Hun kjenner seg ikke igjen i flere av konklusjonene, skriver <a href=\"https://www.kampanje.com/premium/aftenposten-sjef-ut-mot-nrk-rapport-kjenner-meg-ikke-igjen/998974\" target=\"_blank\">Kampanje</a>.</p><p>Hun reagerer særlig på at rapporten ikke anbefaler begrensninger for NRK på nett.</p><p>NRKs helgeinnhold er i direkte konkurranse med hvordan Aftenposten finansierer sin digitale omstilling gjennom abonnement via langformat tekst, mener hun.</p><p>– Hvorfor skal NRK ha et format som åpenbart er viktig for konverteringsøkonomien blant de kommersielle aktørene, sier hun til Kampanje.</p><p>Eilertsen mener NRK kopierer de kommersielle medienes suksessoppskrifter, og ønsker at kringkasteren forhører seg med de kommersielle aktørene om hvordan det påvirker deres muligheter til å generere inntekter.</p><p>NRKs kringkastingssjef Vibeke Fürst Haugen sier til Kampanje at forskningen viser at innvendingene fra de kommersielle mediene om at NRK har en negativ innflytelse, ikke holder vann.</p><p>Hun avviser at NRK prøver å kopiere fra andre mediehus.</p><p>– Det er ikke sånn at NRK ser hvordan andre mediehus lykkes og forsøker å se hvordan vi kan konkurrere der, men med det brede oppdraget vi har, leter vi etter hvordan vi kan utvikle innhold, treffe publikum og fylle oppdraget vårt, sier Fürst Haugen til Kampanje.</p>\n </div>\n </sesamy-content-container>\n <div class=\"sesamy-paywall-container\">\n <sesamy-paywall item-src=\"https://www.m24.no/aftenposten-mediemangfold-nrk/aftenposten-sjefen-kritisk-til-ny-nrk-rapport/915871\" publisher-content-id=\"915871\" settings-url=\"https://api.sesamy.com/paywall/paywalls/tjuefire/ygOnOp3dkRqOMldPnjTRc.json\">\n <div class=\"\" slot=\"below-headline\">\n </div>\n </sesamy-paywall>\n <div>\n\n \n</div>\n\n\n \n\n\n <div class=\"column articleFooter\" data-element-guid=\"4f70ffac-9857-4fce-f067-98b684b4be58\">\n <span class=\"tags\">\n <a data-tag=\"mediemangfold\" href=\"/emne/mediemangfold\">mediemangfold</a>\n <a data-tag=\"aftenposten\" href=\"/emne/aftenposten\">aftenposten</a>\n <a data-tag=\"nrk\" href=\"/emne/nrk\">nrk</a>\n <a data-tag=\"nyhet\" href=\"/emne/nyhet\">nyhet</a>\n <a data-tag=\"trine eilertsen\" href=\"/emne/trine%20eilertsen\">trine eilertsen</a>\n </span>\n \n</div>\n\n\n <div class=\"row social\">\n <div class=\"column large-12 small-12\">\n <a aria-label=\"Del på Facebook\" class=\"fi-social-facebook\" href=\"https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.m24.no%2Faftenposten-mediemangfold-nrk%2Faftenposten-sjefen-kritisk-til-ny-nrk-rapport%2F915871\" target=\"_blank\"></a>\n <a aria-label=\"Del på X (Twitter)\" class=\"fi-social-twitter\" href=\"https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.m24.no%2Faftenposten-mediemangfold-nrk%2Faftenposten-sjefen-kritisk-til-ny-nrk-rapport%2F915871\" target=\"_blank\"></a>\n <a aria-label=\"Del via e-mail\" class=\"fi-mail\" href=\"mailto:?subject=Aftenposten-sjefen%20kritisk%20til%20ny%20NRK-rapport&body=Trine%20Eilertsen%20mener%20Medietilsynet%20undervurderer%20hvordan%20NRKs%20digitale%20satsing%20p%C3%A5virker%20de%20kommersielle%20mediene.%0Dhttps%3A%2F%2Fwww.m24.no%2Faftenposten-mediemangfold-nrk%2Faftenposten-sjefen-kritisk-til-ny-nrk-rapport%2F915871\" target=\"_blank\"></a>\n </div>\n </div>\n\n </div></div></section>\n \n </article>\n <section class=\"related desktop-fullWidth mobile-fullWidth fullwidthTarget\">\n <div class=\"page-content\" data-element-guid=\"2a8979af-9cc6-4be1-f279-15bbb28253a4\"><div class=\"row small-12 large-12\" data-element-guid=\"e731590a-7a3f-4bdf-8051-054a09b32f76\" style=\"\"><div class=\"column text_multiline small-12 large-12 small-abs-12 large-abs-12\" data-element-guid=\"236c403d-badf-4475-adbc-3dfa531d2a56\">\n \n <div class=\"content multiline bodytext\" style=\"\">\n <p class=\"font-weight-bold m-font-weight-bold\" data-lab-font_weight=\"font-weight-bold\">Har du tips til denne eller andre saker? Kontakt oss på: tips@medier24.no</p>\n </div>\n</div></div>\n<div class=\"row small-12 large-12\" data-element-guid=\"1f7dad8f-055e-4547-a4de-2559a35dfdbf\" style=\"\">\n<!-- placeholder(#1) -->\n<div class=\"front_rows small-12 large-12 small-abs-12 large-abs-12\" data-element-guid=\"8fae46c5-a739-47ce-d421-0aed9eff84b5\">\n \n <div class=\"content fullwidthTarget\" style=\"\">\n \n <div class=\"row small-12 large-12 bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" data-element-guid=\"12910dc9-5bb2-4558-fdd8-00263ed29f37\" style=\"\">\n<!-- placeholder(#1) -->\n<div class=\"column articlescroller source_profilert_stilling_m24 small-12 large-12\" data-element-guid=\"870e3d46-125a-46fd-9095-fabdfe8c507c\" id=\"article_list_106347\" style=\"\">\n \n <div class=\"inner content fullwidthTarget\">\n \n <h2 class=\"articlescroller-header \" style=\"\">Ledige stillinger:</h2>\n\n <ul class=\"scroll-container swipehelper snap-container-x snap-element-start articles count_4 \">\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/nationen-soker-bygdelivs-journalist/915214\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/915230.jpg?imageId=915230&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=16.04&heighty=0.47&heightw=34.76&heighth=99.53&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Nationen søker bygdelivs-journalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-kommunikasjon/nationen-soker-journalist-med-some-og-videoansvar-til-fast-stilling/915146\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/915149.jpg?imageId=915149&panox=0.00&panoy=40.28&panow=100.00&panoh=59.72&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Nationen søker journalist med some- og videoansvar til fast stilling</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-profilert-stilling/krs-soker-fremoverlent-journalist-med-solid-nyhetsteft/915076\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/915082.jpg?imageId=915082&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=37.99&heighty=0.00&heightw=46.67&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>KRS søker fremoverlent journalist med solid nyhetsteft</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/stjordals-nytt-soker-ansvarlig-redaktor/914579\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/914582.jpg?imageId=914582&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Stjørdals-Nytt søker ansvarlig redaktør</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/vg-soker-reporter-til-nyhetsavdelingen/914535\">\n <figure>\n <img alt=\"Ansatte i VG\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/812193.jpg?imageId=812193&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>VG søker reporter til nyhetsavdelingen</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-midlertidig/nrk-nordland-soker-dyktige-nyhetsjournalister/913055\">\n <figure>\n <img alt=\"nrk nordland\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/913073.jpg?imageId=913073&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=54.17&heighty=0.00&heightw=15.71&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>NRK Nordland søker dyktige nyhetsjournalister</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/rana-no-soker-ansvarlig-redaktor-og-daglig-leder/913010\">\n <figure>\n <img alt=\"Rana no\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/913016.jpg?imageId=913016&panox=0.00&panoy=0.00&panow=61.24&panoh=100.00&heightx=66.57&heighty=0.00&heightw=18.10&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Rana No søker ansvarlig redaktør og daglig leder</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/aftenposten-soker-helsejournalist/912656\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/912665.jpg?imageId=912665&panox=0.00&panoy=6.39&panow=100.00&panoh=71.67&heightx=20.38&heighty=0.00&heightw=41.43&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Aftenposten søker helsejournalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-nord-norge/svalbardposten-soker-journalist/911184\">\n <figure>\n <img alt=\"svalbardposten\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/911187.jpg?imageId=911187&panox=0.00&panoy=49.31&panow=100.00&panoh=35.83&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Svalbardposten søker journalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/tysvaer-bygdeblad-soker-ansvarleg-redaktor/910984\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/910997.jpg?imageId=910997&panox=22.51&panoy=0.00&panow=57.36&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Tysvær Bygdeblad søker ansvarleg redaktør</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/ostlands-posten-soker-ansvarlig-redaktor-og-daglig-leder/910138\">\n <figure>\n <img alt=\"Østlands-Posten\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/910169.jpg?imageId=910169&panox=0.00&panoy=3.87&panow=100.00&panoh=76.79&heightx=19.29&heighty=0.00&heightw=38.57&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Østlands-Posten søker ansvarlig redaktør og daglig leder</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/aftenposten-soker-datajournalist/909990\">\n <figure>\n <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/910193.jpg?imageId=910193&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=50.80&heighty=0.00&heightw=34.76&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Aftenposten søker Datajournalist</h3>\n \n \n \n </div>\n </a>\n </li>\n <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/avisa-gaula-soker-ansvarlig-redaktor-og-daglig-leder/907341\">\n <figure>\n <img alt=\"Avisa Gaula\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/907356.jpg?imageId=907356&panox=0.00&panoy=0.00&panow=100.00&panoh=71.67&heightx=16.88&heighty=0.00&heightw=41.43&heighth=100.00&width=1058&height=570&format=webp&width=530&height=238\" width=\"265\">\n </figure>\n <div class=\"text-container\">\n \n \n <h3>Avisa Gaula søker ansvarlig redaktør og daglig leder</h3>\n \n \n \n </div>\n </a>\n </li>\n </ul>\n\n \n <p class=\"ingress align-center mobile_text_align_align-center\"><a aria-label=\"\" href=\"https://stilling.medier24.no/\"><span class=\"font-weight-bold\" data-lab-font_weight_desktop=\"font-weight-bold\"></span></a><a aria-label=\"\" href=\"https://stilling.m24.no\"><span class=\"font-weight-bold\" 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Organisasjonsnummer: 815 450 132 <span class=\" primary\" data-lab-text_color_desktop=\"primary\"><a aria-label=\"\" class=\"\" data-cke-saved-href=\"https://www.medier24.no/personvern\" href=\"https://www.medier24.no/personvern\">Personvern/cookies</a></span>\n</p>\n\n\n \n\n\n\n\n \n\n <time datetime=\"\" itemprop=\"datePublished\"></time>\n </div>\n</article>\n<div class=\"column text_multiline small-12 large-4 small-abs-12 large-abs-4\" data-element-guid=\"673d8097-d4f1-4746-ba25-4c3eac60f420\">\n \n <div class=\"content multiline bodytext\" style=\"\">\n <p><span class=\"font-weight-bold m-font-weight-bold \" data-lab-font_weight=\"font-weight-bold\">Redaktør:</span> Hanne McBride</p><p><span class=\"font-weight-bold\">Ansvarlig redaktør: </span><span>Kristin Stoltenberg</span></p><p data-lab-font_weight=\"\">Du kan også kontakte oss på:</p><p>Tips: <a aria-label=\"\" href=\"mailto:tips@medier24.no\">tips@medier24.no</a></p><p>Debatt: <a aria-label=\"\" 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media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/278914.webp?imageId=278914&x=22.62&y=21.57&cropw=55.90&croph=60.39&width=233&height=107&format=webp\" type=\"image/webp\" width=\"155\"> \n <source height=\"71\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/278914.webp?imageId=278914&x=22.62&y=21.57&cropw=55.90&croph=60.39&width=233&height=107&format=jpg\" type=\"image/jpeg\" width=\"155\"> \n <img alt=\"\" height=\"71\" loading=\"lazy\" src=\"https://image.m24.no/278914.webp?imageId=278914&x=22.62&y=21.57&cropw=55.90&croph=60.39&width=233&height=107&format=jpg\" style=\"\" width=\"155\">\n </picture> \n </div>\n \n</figure>\n\n \n \n \n \n \n \n \n\n <div class=\"floatingText\">\n\n <div class=\"labels\">\n </div>\n </div>\n \n\n </div>\n\n\n \n\n \n\n\n\n\n \n\n <time datetime=\"\" itemprop=\"datePublished\"></time>\n </div>\n</article>\n<article class=\"column small-4 large-4 small-abs-4 large-abs-4 \" data-element-guid=\"45d0b5e5-1819-487e-c914-a8d666097918\" 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"source_updated_at" : null,
"summary" : "Trine Eilertsen mener Medietilsynet undervurderer hvordan NRKs digitale satsing påvirker de kommersielle mediene.",
"tags" : null,
"title" : "Aftenposten-sjefen kritisk til ny NRK-rapport",
"twitter_title" : null,
"version" : 1
}