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   "content" : "# Vet ikke Helsedirektoratet at det er forskjell på brød?\n\n## Nok snakk om brød\n\nSom vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet ultraprosessert.\n\nI et nylig [debattinnlegg fra Helsedirektoratet](/meninger/debatt/i/QJRgA4/helsedirektoratet-svarer-vi-har-ingenting-imot-aa-si-ordet-ultraprosessert) ble det formidlet to faglige feil: at Lancet-serien viser at begrepet ultraprosessert er *for bredt*, og at Verdens helseorganisasjon (WHO) ønsker å «bryte ned» kategorien ultraprosessert mat. Begge deler står i direkte motstrid til [artikkelserien](https://www.thelancet.com/series-do/ultra-processed-food) og den tilhørende [WHO-kommentaren](https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)02326-8/fulltext) i The Lancet. La meg oppklare.\n\nLancet-serien sier at kategorien er bred, men ikke *for bred*. Det må den være for å romme alle ultraprosesserte produkter. Den fremhever også at det finnes mindre prosesserte varianter av de ultraprosesserte produktene, og at disse er bedre valg.\n\nWHO skal standardisere definisjonen av ultraprosessert mat og dermed løfte den som et globalt verktøy i folkehelsepolitikken – de skal ikke bryte den ned. Den standardiserte definisjonen vil fortsatt peke på det som skiller ultraprosesserte produkter fra sine mindre prosesserte motparter, og vil være et supplement til fokuset på for eksempel sukker og salt.\n\nSom vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet, men vet ikke Helsedirektoratet at det er forskjell på brød?\n\nForbrukere bør rådes til å velge mindre prosesserte varianter, slik det fremheves i Lancet-serien, og slik forfatterne av bakgrunnsartikkelen om ultraprosessert mat [oppfordret til](https://www.forskersonen.no/debattinnlegg-ernaering-kostrad/de-nye-nordiske-kostradene-lider-av-nutrisjonisme/2225605) sist vi fikk nye kostråd. Det gjelder også for brød.\n\nEtter alle solemerker – og også basert på [mekanistiske data på tarmhelse](https://pmc.ncbi.nlm.nih.gov/articles/PMC12252189/) – er et prosessert, grovt brød et bedre valg enn et ultraprosessert grovt brød tilsatt fullherdet rapsolje, gluten og matsminke – optimalisert for profitt.\n\nBrødindustrien på sin side bør lage så næringsrike og mettende brød som mulig.\n\nI Lancet-seriens [artikkel 3](https://pmc.ncbi.nlm.nih.gov/articles/PMC12252189/) påpekes hvordan budskapet om ultraprosessert mat systematisk er blitt forvrengt, og hvordan dette har forsinket tiltak. La oss nå heller komme i gang med å omsette kunnskapsgrunnlaget til handling, slik at vi kan spise oss til bedre fremtidig folkehelse.\n\n- [Marit KolbyMedforfatter på Lancet-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)",
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   "metadata" : "{\"description\":\"Les Marit Kolbys svar om ultraprosessert mat.\",\"source_updated_at\":\"2025-12-01 12:34:41\",\"image_url\":\"https://premium.vgc.no/v2/images/0b1d2179-6360-43ef-82ef-1f1a595f3455?fit=crop&format=auto&h=1366&w=2048&s=1d7f8e73d82d2c85bf90fef9f8c9acf024a3ee54\",\"published_at\":\"2025-12-01 22:10:00\",\"title\":\"Vet ikke Helsedirektoratet at det er forskjell på brød?\",\"author\":\"\",\"is_paywalled\":1,\"schema\":{\"microdata\":{\"datePublished\":\"I går 09:42\"}},\"og\":{\"image\":\"https://premium.vgc.no/v2/images/0b1d2179-6360-43ef-82ef-1f1a595f3455?fit=crop&format=auto&h=1366&w=2048&s=1d7f8e73d82d2c85bf90fef9f8c9acf024a3ee54\",\"title\":\"Vet ikke Helsedirektoratet at det er forskjell på brød?\",\"url\":\"https://www.aftenposten.no/meninger/debatt/i/xrA64X/marit-kolby-vet-ikke-helsedirektoratet-at-det-er-forskjell-paa-broed\",\"description\":\"Les Marit Kolbys svar om ultraprosessert mat.\",\"image:height\":\"1366\",\"image:width\":\"2048\",\"type\":\"article\"},\"meta\":{\"apple-mobile-web-app-capable\":\"yes\",\"mobile-web-app-capable\":\"yes\",\"apple-mobile-web-app-status-bar-style\":\"black-translucent\",\"description\":\"Les Marit Kolbys svar om ultraprosessert mat.\",\"apple-mobile-web-app-title\":\"Aftenposten\",\"msapplication-config\":\"/cnp-assets/favicon-6c399f1f/browserconfig.xml\",\"application-name\":\"Aftenposten\",\"msapplication-TileColor\":\"#fff\",\"robots\":\"max-image-preview:large\",\"msapplication-TileImage\":\"/cnp-assets/favicon-6c399f1f/mstile-144x144.png\",\"viewport\":\"width=device-width, initial-scale=1.0\",\"theme-color\":\"#fff\"},\"content\":\"# Vet ikke Helsedirektoratet at det er forskjell på brød?\\n\\n## Nok snakk om brød\\n\\nSom vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet ultraprosessert.\\n\\nI et nylig [debattinnlegg fra Helsedirektoratet](/meninger/debatt/i/QJRgA4/helsedirektoratet-svarer-vi-har-ingenting-imot-aa-si-ordet-ultraprosessert) ble det formidlet to faglige feil: at Lancet-serien viser at begrepet ultraprosessert er *for bredt*, og at Verdens helseorganisasjon (WHO) ønsker å «bryte ned» kategorien ultraprosessert mat. Begge deler står i direkte motstrid til [artikkelserien](https://www.thelancet.com/series-do/ultra-processed-food) og den tilhørende [WHO-kommentaren](https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)02326-8/fulltext) i The Lancet. La meg oppklare.\\n\\nLancet-serien sier at kategorien er bred, men ikke *for bred*. Det må den være for å romme alle ultraprosesserte produkter. Den fremhever også at det finnes mindre prosesserte varianter av de ultraprosesserte produktene, og at disse er bedre valg.\\n\\nWHO skal standardisere definisjonen av ultraprosessert mat og dermed løfte den som et globalt verktøy i folkehelsepolitikken – de skal ikke bryte den ned. Den standardiserte definisjonen vil fortsatt peke på det som skiller ultraprosesserte produkter fra sine mindre prosesserte motparter, og vil være et supplement til fokuset på for eksempel sukker og salt.\\n\\nSom vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet, men vet ikke Helsedirektoratet at det er forskjell på brød?\\n\\nForbrukere bør rådes til å velge mindre prosesserte varianter, slik det fremheves i Lancet-serien, og slik forfatterne av bakgrunnsartikkelen om ultraprosessert mat [oppfordret til](https://www.forskersonen.no/debattinnlegg-ernaering-kostrad/de-nye-nordiske-kostradene-lider-av-nutrisjonisme/2225605) sist vi fikk nye kostråd. Det gjelder også for brød.\\n\\nEtter alle solemerker – og også basert på [mekanistiske data på tarmhelse](https://pmc.ncbi.nlm.nih.gov/articles/PMC12252189/) – er et prosessert, grovt brød et bedre valg enn et ultraprosessert grovt brød tilsatt fullherdet rapsolje, gluten og matsminke – optimalisert for profitt.\\n\\nBrødindustrien på sin side bør lage så næringsrike og mettende brød som mulig.\\n\\nI Lancet-seriens [artikkel 3](https://pmc.ncbi.nlm.nih.gov/articles/PMC12252189/) påpekes hvordan budskapet om ultraprosessert mat systematisk er blitt forvrengt, og hvordan dette har forsinket tiltak. La oss nå heller komme i gang med å omsette kunnskapsgrunnlaget til handling, slik at vi kan spise oss til bedre fremtidig folkehelse.\\n\\n- [Marit KolbyMedforfatter på Lancet-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole](http://aftenposten.no/av/marit-kolby)\",\"keywords\":[],\"raw_feed_item\":\"<item>\\n            <title><![CDATA[Vet ikke Helsedirektoratet at det er forskjell på brød?]]></title>\\n            <link>https://www.aftenposten.no/meninger/debatt/i/xrA64X/marit-kolby-vet-ikke-helsedirektoratet-at-det-er-forskjell-paa-broed</link>\\n            <guid>https://www.aftenposten.no/i/xrA64X</guid>\\n            <pubDate>Mon, 01 Dec 2025 22:10:00 GMT</pubDate>\\n            <description><![CDATA[Les Marit Kolbys svar om ultraprosessert mat.]]></description>\\n            <enclosure length=\\\"65535\\\" type=\\\"image/jpeg\\\" url=\\\"https://premium.vgc.no/v2/images/4267d76f-4519-4525-979f-11ce7cf80230?fit=crop&amp;format=auto&amp;h=1152&amp;tight=true&amp;w=2048&amp;s=e5205724cd71c0898535b7d38fa163f093554354\\\" />\\n        </item>\",\"twitter\":{}}",
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 </script>\n\n</header>\n</div><div id=\"main\" role=\"main\" class=\"hyperion-css-c9g7d0\"><div class=\"hyperion-css-roozon\"><div class=\"advertory-aftenposten-skyscraperleft_1-wrapper\"><div id=\"skyscraperleft_1\" class=\"advertory-aftenposten-skyscraperleft_1\"></div></div></div><div class=\"hyperion-css-yck6b5\"><div class=\"page-layout-supertop hyperion-css-1499hb2\"><div class=\"advertory-aftenposten-topboard-wrapper\"><div id=\"topboard\" style=\"min-height:150px\" class=\"advertory-aftenposten-topboard\"></div></div><div class=\"advertory-wrapper-common-wallpaper wallpaper\"><div id=\"wallpaper\" class=\"advertory-common-wallpaper disable-cogwheel\"></div></div></div><div class=\"hyperion-css-dz5hzo\"><article class=\"article-wrapper-xrA64X\"><div class=\"opinion running-head extendedContent hyperion-css-1z06dqh\" data-test-tag=\"running-head\"><div class=\"hyperion-css-7enjca\"><a data-test-tag=\"internal-link\" href=\"/meninger/debatt\" class=\"hyperion-css-1raymq9\" rel=\"\" target=\"\" aria-label=\"Debatt\" theme=\"opinion\">Debatt</a></div><div class=\"hyperion-css-semo9s\"><a data-test-tag=\"internal-link\" href=\"/tag/ultraprosessert-mat\" class=\"hyperion-css-1raymq9\" rel=\"\" target=\"\" aria-label=\"Ultraprosessert mat\" theme=\"opinion\">Ultraprosessert mat</a></div></div><h1 class=\"extendedContent h1 hyperion-css-j2lk82\" data-test-tag=\"headline\">Vet ikke Helsedirektoratet at det er forskjell på brød?</h1><div class=\"extendedContent hyperion-css-cgw1f6\"><div class=\"hyperion-css-io3370\" data-test-tag=\"byline\" data-testid=\"byline\"><ul data-test-tag=\"byline:authors\" data-testid=\"byline:authors\" class=\"hyperion-css-1772xtw\"><li class=\"hyperion-css-b8p8ys\"><a title=\"Se journalistens profil: Marit Kolby\" aria-label=\"Se journalistens profil: Marit Kolby\" href=\"http://aftenposten.no/av/marit-kolby\" class=\"hyperion-css-1x0qoq7\"><div class=\"hyperion-css-0\"><span class=\"byline-name hyperion-css-1cn5stf\" data-test-tag=\"byline:author-name\" data-testid=\"byline:author-name\">Marit Kolby</span><div class=\"hyperion-css-lc8ynt\">Medforfatter på Lancet-serien om ultraprosessert mat, forsker og høyskolelektor ved Oslo Nye Høyskole</div></div></a></li></ul></div></div><div class=\"hyperion-css-ytalhi\"><div class=\"hyperion-css-upuxee\"><div class=\"contentWidth hyperion-css-eemj7d\"><div class=\"hyperion-css-152x5og\"><div class=\"hyperion-css-1xdhyk6\"></div></div></div></div><div class=\"hyperion-css-6kzd76\"></div></div><figure data-test-tag=\"image\" class=\"image fullWidthDesktop top stretch-image-asset-on-mobile landscape hyperion-css-mochwu\"><img class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=4fb79a8a40e6458e7eb2a5dd0a1d33ee65d85b74\" srcSet=\"https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=1366&amp;w=2048&amp;s=4fb79a8a40e6458e7eb2a5dd0a1d33ee65d85b74 2048w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=71254089599bf3cd6cd39bf89ff110eca0e4e674 1440w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=eed05c76d2b0c36dccea658d0c3c41aae4fc313a 1024w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=654&amp;w=980&amp;s=bb5c24a95fc2402056d3fecff4835e4ad85778ca 980w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=aa602408c8d92c488a948131bb058a6566b0c332 780w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=225c36022857a64047b360ce5d2f86328d4be8be 580w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=8d22819a7ebe0b2b4000ed1f33dceb23aac35b6e 380w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=3d9606d7deeb2f766be789a1dbb733b7dc65d6d6 200w,https://premium.vgc.no/v2/images/cf25c9cf-0851-48fb-bc25-fcfdb78177b5?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=f1c2994df389089c782e3858878b7e3a51026ba2 100w\" alt=\"La oss nå heller komme i gang med å omsette kunnskapsgrunnlaget til handling, slik at vi kan spise oss til bedre fremtidig folkehelse, skriver Marit Kolby.\" sizes=\"(min-width: 380px) 980px, 100vw\" loading=\"eager\" fetchpriority=\"high\" style=\"aspect-ratio:2048 / 1366\"/><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span class=\"image-caption\" aria-hidden=\"true\">La oss nå heller komme i gang med å omsette kunnskapsgrunnlaget til handling, slik at vi kan spise oss til bedre fremtidig folkehelse, skriver Marit Kolby.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Øyvind Tveter</span></figcaption></figure><p class=\"contentWidth hyperion-css-1mepuqa\" data-test-tag=\"lead-text\">Som vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet ultraprosessert. </p><div class=\"paywall hyperion-css-h9wc15\" data-test-tag=\"timestamp\"><div><time itemProp=\"datePublished\" dateTime=\"2025-12-01T22:10:00Z\" aria-label=\"Publisert: 01.12.2025 23:10\">Publisert: 01.12.2025 23:10</time></div></div><p class=\"paywall hyperion-css-1j42uic\">I et nylig <a data-test-tag=\"internal-link\" href=\"/meninger/debatt/i/QJRgA4/helsedirektoratet-svarer-vi-har-ingenting-imot-aa-si-ordet-ultraprosessert\" class=\"hyperion-css-1raymq9\" rel=\"\" target=\"\" aria-label=\"debattinnlegg fra Helsedirektoratet\" theme=\"opinion\">debattinnlegg fra Helsedirektoratet</a> ble det formidlet to faglige feil: at Lancet-serien viser at begrepet ultraprosessert er <em>for bredt</em>, og at Verdens helseorganisasjon (WHO) ønsker å «bryte ned» kategorien ultraprosessert mat. Begge deler står i direkte motstrid til <a aria-label=\"artikkelserien\" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.thelancet.com/series-do/ultra-processed-food\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">artikkelserien</a> og den tilhørende <a aria-label=\"WHO-kommentaren\" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)02326-8/fulltext\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">WHO-kommentaren</a> i The Lancet. La meg oppklare.</p><p class=\"paywall hyperion-css-1j42uic\">Lancet-serien sier at kategorien er bred, men ikke <em>for bred</em>. Det må den være for å romme alle ultraprosesserte produkter. Den fremhever også at det finnes mindre prosesserte varianter av de ultraprosesserte produktene, og at disse er bedre valg.</p><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div id=\"netboard_1\" class=\"advertory-aftenposten-netboard__article\"></div></div><p class=\"paywall hyperion-css-1j42uic\">WHO skal standardisere definisjonen av ultraprosessert mat og dermed løfte den som et globalt verktøy i folkehelsepolitikken – de skal ikke bryte den ned. Den standardiserte definisjonen vil fortsatt peke på det som skiller ultraprosesserte produkter fra sine mindre prosesserte motparter, og vil være et supplement til fokuset på for eksempel sukker og salt.</p><h2 class=\"paywall hyperion-css-npxxyf\" data-test-tag=\"paragraph-header\">Nok snakk om brød</h2><p class=\"paywall hyperion-css-1j42uic\">Som vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet, men vet ikke Helsedirektoratet at det er forskjell på brød?</p><p class=\"paywall hyperion-css-1j42uic\">Forbrukere bør rådes til å velge mindre prosesserte varianter, slik det fremheves i Lancet-serien, og slik forfatterne av bakgrunnsartikkelen om ultraprosessert mat <a aria-label=\"oppfordret til\" class=\"opinion hyperion-css-1raymq9\" href=\"https://www.forskersonen.no/debattinnlegg-ernaering-kostrad/de-nye-nordiske-kostradene-lider-av-nutrisjonisme/2225605\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">oppfordret til</a> sist vi fikk nye kostråd. Det gjelder også for brød.</p><p class=\"paywall hyperion-css-1j42uic\">Etter alle solemerker – og også basert på <a aria-label=\"mekanistiske data på tarmhelse\" class=\"opinion hyperion-css-1raymq9\" href=\"https://pmc.ncbi.nlm.nih.gov/articles/PMC12252189/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">mekanistiske data på tarmhelse</a> – er et prosessert, grovt brød et bedre valg enn et ultraprosessert grovt brød tilsatt fullherdet rapsolje, gluten og matsminke – optimalisert for profitt.</p><p class=\"paywall hyperion-css-1j42uic\">Brødindustrien på sin side bør lage så næringsrike og mettende brød som mulig.</p><p class=\"paywall hyperion-css-1j42uic\">I Lancet-seriens <a aria-label=\"artikkel 3\" class=\"opinion hyperion-css-1raymq9\" href=\"https://pmc.ncbi.nlm.nih.gov/articles/PMC12252189/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-test-tag=\"external-link\">artikkel 3</a> påpekes hvordan budskapet om ultraprosessert mat systematisk er blitt forvrengt, og hvordan dette har forsinket tiltak. La oss nå heller komme i gang med å omsette kunnskapsgrunnlaget til handling, slik at vi kan spise oss til bedre fremtidig folkehelse.</p></article><div id=\"brandmetrics-survey\" class=\"advertory-brandmetrics-survey\"></div><div class=\"hyperion-css-1lkfsxc\"><button aria-label=\"Vis kommentarer\" title=\"Vis kommentarer\" type=\"button\" class=\"hyperion-css-1q6qqhb\"> <!-- -->Vis<!-- --> <!-- -->kommentarer</button></div><div class=\"hyperion-css-1yxx8oe\"><div class=\"hyperion-css-1jbnpry\"><button type=\"button\" title=\"Kopier URL til utklippstavle\" aria-label=\"Kopier URL til utklippstavle\" class=\"hyperion-css-pdsgro\">Kopier lenke</button><a data-test-tag=\"internal-link\" href=\"/tips\" class=\"hyperion-css-1f62hkp\" rel=\"\" target=\"\" aria-label=\"Tips oss\">Tips oss</a></div></div><div id=\"widget-recirculation-matrix\" class=\"extendedContent paywall hyperion-css-177q39v\"><h2 class=\"hyperion-css-r57xc5\" data-test-tag=\"widget:title\">Les videre</h2><div class=\"bundle extendedContent hyperion-css-cbecqi\"><ol class=\"hyperion-css-1700tdj\"><li class=\"hyperion-css-1lcs599\"><a data-test-tag=\"teaser-medium:link-internal\" href=\"/meninger/debatt/i/QJRgA4/helsedirektoratet-svarer-vi-har-ingenting-imot-aa-si-ordet-ultraprosessert\" class=\"imagePosition-top medium opinion-teaser hyperion-css-bvr9ut\" rel=\"\" target=\"\" aria-label=\"Vi har ingenting imot å si ordet ultraprosessert. Men definisjonen kan bli mer presis.\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img class=\"image-asset hyperion-css-2n5xip\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=ff1c2d80afe8ba6aa909b93787a9568392ac6b36\" srcSet=\"https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=ff1c2d80afe8ba6aa909b93787a9568392ac6b36 2048w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=740976c916f1743f626a38839146437d54bc08b7 1440w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=ba1dba7d2ca44e11be49d1a4036850bd7122af7d 1024w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=d776344039228389c46db436feec06e81ede8e10 980w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=be8367e6461589f53ac657689286382215661b79 780w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=76ff375310832c90a9c65f4ac5f107bf130e3ada 580w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=7688ca3eaea62ba378e2cad6fbecab791ca4fa29 380w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=2ade1a09d5d8545343f1a5026023fd9e5c9a08d5 200w,https://premium.vgc.no/v2/images/44b052ae-6476-4ab2-8401-961e384a84f0?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=79b01896e170d8255bf72c41a5844abb3c409116 100w\" alt=\"\" sizes=\"(min-width: 981px) 980px, 100vw\" loading=\"lazy\" fetchpriority=\"auto\" style=\"aspect-ratio:2048 / 1536\"/></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">DEBATT<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time itemProp=\"datePublished\" dateTime=\"2025-11-24T10:50:29Z\" aria-label=\"2025-11-24T10:50:29Z\" pubdate=\"pubdate\">24. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Vi har ingenting imot å si ordet ultraprosessert. Men definisjonen kan bli mer presis.</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><a data-test-tag=\"teaser-medium:link-internal\" href=\"/meninger/kommentar/i/Av8j75/her-er-kostraadet-helsedirektoratet-burde-gitt-om-ultraprosessert-mat\" class=\"imagePosition-top medium opinion-teaser hyperion-css-bvr9ut\" rel=\"\" target=\"\" aria-label=\"Har 72 prosent av befolkningen fått med seg noe Helsedirektoratet ikke har skjønt?\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img class=\"image-asset hyperion-css-n6kkq1\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=acacb53619eac988116d5f94e1dfdd45dd21d015\" srcSet=\"https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=acacb53619eac988116d5f94e1dfdd45dd21d015 2048w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=f22bc276d69587a583d1b1670d1ff00f31f3bd4e 1440w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=9d77eef46b0e7dc91063979b1fff7effa6fb31d6 1024w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=e4562bdbab592ef337c0742ea91d04f2b778a1a4 980w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=85855359f7ab8a7bf617077482e48fd218151394 780w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=19bf3df85adb04938a5da5bbbd23861713010265 580w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=5196021f5987ca715b40b7723fb36abb949fbb5d 380w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=27e6827bc2e577192a406e554e7abfef7956691c 200w,https://premium.vgc.no/v2/images/0d6659ce-dfcc-4e77-a560-3db28fa9b888?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=a79e612b97be3f15f54e6d2105d130d069ac21c6 100w\" alt=\"\" sizes=\"(min-width: 981px) 980px, 100vw\" loading=\"lazy\" fetchpriority=\"auto\" style=\"aspect-ratio:2048 / 1536\"/></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">KOMMENTAR<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time itemProp=\"datePublished\" dateTime=\"2025-11-19T18:17:40Z\" aria-label=\"2025-11-19T18:17:40Z\" pubdate=\"pubdate\">19. november</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Har 72 prosent av befolkningen fått med seg noe Helsedirektoratet ikke har skjønt?</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><div class=\"advertory-aftenposten-netboard-wrapper \"><div id=\"netboard_recirc\" class=\"advertory-aftenposten-netboard\"></div></div></li><li class=\"hyperion-css-1lcs599\"><a data-test-tag=\"teaser-medium:link-internal\" href=\"/norge/i/0pjX5A/mener-debatten-om-ultraprosessert-mat-skaper-stigma-det-blir-feil-naar-grovbroed-og-makrell-i-tomat-fremstilles-som-gift\" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" rel=\"\" target=\"\" aria-label=\"Familien spiser ultraprosessert mat. – Vi spiser det jeg mener er helt vanlig, sunn mat\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img class=\"image-asset hyperion-css-d0321q\" data-test-tag=\"image-asset\" src=\"https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=ac4820182732349e50513e0ac3052c5cb03caf23\" srcSet=\"https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=ac4820182732349e50513e0ac3052c5cb03caf23 2048w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=8afd80dfe7c36b6f060e331d5a4db7d3d7e2131a 1440w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=64d7be94817769057e9cf518cafda566540f3d36 1024w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=7934c8bba2cb4f2ff9a0a4260aaaa852768d3538 980w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=9208f1d5bc3abd4d8b2386a75cf682d0cf0b54e3 780w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=567150b5c88b48de9857f4aa7f3495ed87b56754 580w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=826d8745d38251d58594135ed39d051ac4a7ee89 380w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=96dc766118c7a08a1053b9f1437f65ed3c2804fb 200w,https://premium.vgc.no/v2/images/544f5cd5-126b-46f7-89fd-ffb520bafb2d?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=a3cf8610c0992b361fce2c664b79d64a7b4d6eb5 100w\" alt=\"\" sizes=\"(min-width: 981px) 980px, 100vw\" loading=\"lazy\" fetchpriority=\"auto\" style=\"aspect-ratio:2048 / 1536\"/></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">NORGE<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time itemProp=\"datePublished\" dateTime=\"2025-11-30T08:42:22Z\" aria-label=\"2025-11-30T08:42:22Z\" pubdate=\"pubdate\">I går 09:42</time></div></div></div><div class=\"opinion hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Familien spiser ultraprosessert mat. – Vi spiser det jeg mener er helt vanlig, sunn mat</h2></div></div></a></li></ol></div></div><div id=\"widget-inline-list\" class=\"extendedContent paywall hyperion-css-1wv24dq\"><div class=\"bundle hyperion-css-6nuwex\"><ol class=\"hyperion-css-19mvxvm\"><li class=\"hyperion-css-1og0r8\"><a data-test-tag=\"internal-link\" href=\"/tag/ultraprosessert-mat\" class=\"hyperion-css-vpoaev\" rel=\"\" target=\"\" aria-label=\"Ultraprosessert mat\"><span class=\"hyperion-css-0\">Ultraprosessert mat</span></a></li><li class=\"hyperion-css-1og0r8\"><a data-test-tag=\"internal-link\" href=\"/tag/helsedirektoratet\" class=\"hyperion-css-vpoaev\" rel=\"\" target=\"\" aria-label=\"Helsedirektoratet\"><span class=\"hyperion-css-0\">Helsedirektoratet</span></a></li><li class=\"hyperion-css-1og0r8\"><a data-test-tag=\"internal-link\" href=\"/tag/who\" class=\"hyperion-css-vpoaev\" rel=\"\" target=\"\" aria-label=\"Verdens helseorganisasjon (WHO)\"><span class=\"hyperion-css-0\">Verdens helseorganisasjon (WHO)</span></a></li></ol></div></div><div class=\"advertory-aftenposten-netboard-wrapper__article \"><div id=\"netboard_5\" class=\"advertory-aftenposten-netboard__article\"></div></div><div class=\"observer-placeholder\"><noscript></noscript></div><div class=\"hyperion-css-1q3hux1\"><button aria-label=\"Tilbake til forsiden\" title=\"Tilbake til forsiden\" type=\"button\" class=\"hyperion-css-1t4sy44\">Tilbake til forsiden</button></div><div 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oss nå heller komme i gang med å omsette kunnskapsgrunnlaget til handling, slik at vi kan spise oss til bedre fremtidig folkehelse, skriver Marit Kolby.\"},\"byline\":{\"title\":\"Foto: Øyvind 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vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet ultraprosessert. \"},\"subtype\":\"lead\",\"layout\":\"contentWidth\"},\"text-timestamp\":{\"type\":\"text\",\"subtype\":\"timestamp\",\"text\":{\"value\":\"Publisert: 01.12.2025 23:10\",\"markup\":[]},\"friendly\":false,\"top\":true,\"showPublished\":true,\"externalClassName\":\"paywall\",\"lazy\":false},\"newsletter-signup\":{\"type\":\"newsletter-signup\",\"newsletterPublication\":\"ap\",\"newsletterId\":\"5272064d-7078-4c71-bfcd-08c95f5a507e\",\"newsletterName\":\"Morgenbrief\",\"newsletterDescription\":\"Få en kjapp oversikt over de største nyhetene, rett i innboksen, hver morgen.\",\"newsletterSignupMessage\":\"Takk, din påmelding er registrert. Administrer dine nyhetsbrev på \\\"Min side\\\".\",\"needsSubscription\":false,\"secondaryNewsletter\":{\"newsletterPublication\":\"ap\",\"newsletterId\":\"ba1a0e9b-996c-46bb-9ec7-8ac5c851fdc8\",\"newsletterName\":\"Se. Lese. Høre. Gjøre.\",\"newsletterDescription\":\"Debattredaktør Erik Tornes sender deg de mest interessante anmeldelsene og debattene.\",\"needsSubscription\":false},\"externalClassName\":\"paywall\"},\"article-marker-content-start\":{\"type\":\"article-marker\",\"subtype\":\"content-start\",\"externalClassName\":\"paywall\"},\"text\":{\"type\":\"text\",\"text\":{\"value\":\"I et nylig debattinnlegg fra Helsedirektoratet ble det formidlet to faglige feil: at Lancet-serien viser at begrepet ultraprosessert er for bredt, og at Verdens helseorganisasjon (WHO) ønsker å «bryte ned» kategorien ultraprosessert mat. Begge deler står i direkte motstrid til artikkelserien og den tilhørende WHO-kommentaren i The Lancet. La meg oppklare.\",\"markup\":[{\"type\":\"link:internal\",\"offset\":11,\"length\":35,\"uri\":\"article:QJRgA4\",\"expandedUri\":\"https:\\u002F\\u002Fwww.aftenposten.no\\u002Fmeninger\\u002Fdebatt\\u002Fi\\u002FQJRgA4\\u002Fhelsedirektoratet-svarer-vi-har-ingenting-imot-aa-si-ordet-ultraprosessert\"},{\"type\":\"style:em\",\"offset\":136,\"length\":9},{\"type\":\"link:external\",\"offset\":278,\"length\":14,\"uri\":\"https:\\u002F\\u002Fwww.thelancet.com\\u002Fseries-do\\u002Fultra-processed-food\",\"relationships\":[\"nofollow\",\"noreferrer\"]},{\"type\":\"link:external\",\"offset\":311,\"length\":15,\"uri\":\"https:\\u002F\\u002Fwww.thelancet.com\\u002Fjournals\\u002Flancet\\u002Farticle\\u002FPIIS0140-6736%2825%2902326-8\\u002Ffulltext\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-0\":{\"type\":\"text\",\"text\":{\"value\":\"Lancet-serien sier at kategorien er bred, men ikke for bred. Det må den være for å romme alle ultraprosesserte produkter. Den fremhever også at det finnes mindre prosesserte varianter av de ultraprosesserte produktene, og at disse er bedre valg.\",\"markup\":[{\"type\":\"style:em\",\"offset\":51,\"length\":8}]},\"externalClassName\":\"paywall\"},\"text-1\":{\"type\":\"text\",\"text\":{\"value\":\"WHO skal standardisere definisjonen av ultraprosessert mat og dermed løfte den som et globalt verktøy i folkehelsepolitikken – de skal ikke bryte den ned. Den standardiserte definisjonen vil fortsatt peke på det som skiller ultraprosesserte produkter fra sine mindre prosesserte motparter, og vil være et supplement til fokuset på for eksempel sukker og salt.\"},\"externalClassName\":\"paywall\"},\"text-heading\":{\"type\":\"text\",\"text\":{\"value\":\"Nok snakk om brød\"},\"subtype\":\"heading\",\"externalClassName\":\"paywall\"},\"text-2\":{\"type\":\"text\",\"text\":{\"value\":\"Som vanlig trekkes grovbrødet frem som et hinder for å bruke begrepet, men vet ikke Helsedirektoratet at det er forskjell på brød?\"},\"externalClassName\":\"paywall\"},\"text-3\":{\"type\":\"text\",\"text\":{\"value\":\"Forbrukere bør rådes til å velge mindre prosesserte varianter, slik det fremheves i Lancet-serien, og slik forfatterne av bakgrunnsartikkelen om ultraprosessert mat oppfordret til sist vi fikk nye kostråd. Det gjelder også for brød.\",\"markup\":[{\"type\":\"link:external\",\"offset\":165,\"length\":14,\"uri\":\"https:\\u002F\\u002Fwww.forskersonen.no\\u002Fdebattinnlegg-ernaering-kostrad\\u002Fde-nye-nordiske-kostradene-lider-av-nutrisjonisme\\u002F2225605\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-4\":{\"type\":\"text\",\"text\":{\"value\":\"Etter alle solemerker – og også basert på mekanistiske data på tarmhelse – er et prosessert, grovt brød et bedre valg enn et ultraprosessert grovt brød tilsatt fullherdet rapsolje, gluten og matsminke – optimalisert for profitt.\",\"markup\":[{\"type\":\"link:external\",\"offset\":42,\"length\":30,\"uri\":\"https:\\u002F\\u002Fpmc.ncbi.nlm.nih.gov\\u002Farticles\\u002FPMC12252189\\u002F\",\"relationships\":[\"nofollow\",\"noreferrer\"]}]},\"externalClassName\":\"paywall\"},\"text-5\":{\"type\":\"text\",\"text\":{\"value\":\"Brødindustrien på sin side bør lage så næringsrike og mettende brød som mulig.\"},\"externalClassName\":\"paywall\"},\"text-6\":{\"type\":\"text\",\"text\":{\"value\":\"I Lancet-seriens artikkel 3 påpekes hvordan budskapet om ultraprosessert mat systematisk er blitt forvrengt, og hvordan dette har forsinket tiltak. 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   "source_updated_at" : "2025-12-01 12:34:41",
   "summary" : "Les Marit Kolbys svar om ultraprosessert mat.",
   "tags" : null,
   "title" : "Vet ikke Helsedirektoratet at det er forskjell på brød?",
   "twitter_title" : null,
   "version" : 1
}