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Freia åpner opp: Derfor selges Kvikk Lunsj bare i Norge

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Kilde: Aftenposten Published: 2026-04-03 12:53:12 Last updated: 2026-04-01 04:30:08
Freia åpner opp: Derfor selges Kvikk Lunsj bare i Norge

– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut.

Påskesmakens ukjente opphav: – Alle blir overrasket

Er Freia blitt rene påskemysteriet?ap-feature-arrow

Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:

– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.

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THIS SOURCE Aftenposten PLUS
Freia åpner opp: Derfor selges Kvikk Lunsj bare i Norge
2026-04-03 12:53:12
– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut.
Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra
Sturle Scholz Nærø · 2026-04-01 04:30:07
– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysterie...

🏷️ Extracted Entities (7)

Kvikk Lunsj (person) Norge (entity) Bjølsen (entity) Freia (entity) Monica Paulsen Ygre (person) Munch (entity) Oslo (place)

📊 Metadata

OpenGraph Title: Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra

Article Version History (2 versions)

This article has been updated since it was first fetched. Below are all versions:

Version 2 Current 2026-04-03 20:53:13
Freia åpner opp: Derfor selges Kvikk Lunsj bare i Norge
UPDATE PLUS
Published: 2026-04-03 12:53:12 Updated: 2026-04-01 04:30:08
📝 Summary

– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut.

📄 Full Content (872 chars)

Påskesmakens ukjente opphav: – Alle blir overrasket

– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?ap-feature-arrow

Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:

– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.

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</div><div class="hyperion-css-c9g7d0" id="main" role="main"><div class="hyperion-css-roozon"></div><div class="hyperion-css-yck6b5"><div class="page-layout-supertop hyperion-css-1499hb2"></div><div class="hyperion-css-1l8rdup"><article class="article-wrapper-j00JR0"><div class="feature running-head contentWidth hyperion-css-q72fgl" data-test-tag="running-head"><div class="hyperion-css-7enjca"><a aria-label="Trender" class="hyperion-css-1raymq9" data-test-tag="internal-link" href="/trender" rel="" target="" theme="feature">Trender</a></div></div><h1 class="extendedContent h1 hyperion-css-19g80lb" data-test-tag="headline">Påskesmakens ukjente opphav: – Alle blir overrasket</h1><p class="extendedContent hyperion-css-1t9vqrb" data-test-tag="lead-text">– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?<svg aria-hidden="true" class="svg-symbol hyperion-css-d1iv49" height="32" role="img" theme="default" viewbox="0 0 32 32" width="32"><title>ap-feature-arrow</title><use xlink:href="#ap-feature-arrow"></use></svg></p><figure class="image fullWidth top landscape hyperion-css-1bsfid8" data-test-tag="image"><img alt="I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn. " class="image-asset hyperion-css-u06ts1" data-test-tag="image-asset" fetchpriority="high" loading="eager" sizes="(min-width: 380px) 980px, 100vw" src="https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea" srcset="https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea 2048w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=b3c69bb0d3b4d9712a58c46c0c71f1662069eba2 1440w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=8a5754073630d84d106a4ee6af13271ff563d5b2 1024w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=653&amp;w=980&amp;s=8bbbfa9dea5d8c58cda976c7ce0788eb2ea104d9 980w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=48c45645c5731f151a65b254cd0264cae98acbaf 780w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=f7b87e7b7c77d9abd078a6fd6fe1a0dd7d59dbeb 580w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=d6e4f9edd2808b6483906aea3852ece90d84eb3a 380w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=71b183c71909f7b5a4051871ef538ca6cec5acbd 200w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=eca68a13442ac2e731e991851894f03c185ddbb3 100w" style="aspect-ratio:2048 / 1365"><figcaption class="image-figcaption hyperion-css-1ksg4fz" data-test-tag="image:caption"><span aria-hidden="true" class="image-caption">I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn.</span><span class="image-byline hyperion-css-161dy2i"> Foto: Stein J. Bjørge / Aftenposten</span></figcaption></figure><div class="paywall hyperion-css-1ej05iu"><div class="hyperion-css-qwp0ac" data-test-tag="byline" data-testid="byline"><ul class="hyperion-css-1772xtw" data-test-tag="byline:authors" data-testid="byline:authors"><li class="hyperion-css-b8p8ys"><a aria-label="Se journalistens profil: Sturle Scholz Nærø" class="hyperion-css-1x0qoq7" href="http://aftenposten.no/av/sturle-scholz-naeroe" title="Se journalistens profil: Sturle Scholz Nærø"><div class="hyperion-css-y7i40o"><img alt="Sturle Scholz Nærø" class="image-asset hyperion-css-u06ts1" data-test-tag="image-asset" fetchpriority="auto" sizes="(min-width: 740px) 740px, 100vw" src="https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01" srcset="https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01 2048w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1440&amp;w=1440&amp;s=481c14cea0bc986f9bc9f039657f701e52d362af 1440w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1024&amp;w=1024&amp;s=12954f450dfefde9d9741fa935df9851183847ef 1024w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=980&amp;w=980&amp;s=dec445906d901bf6bf700114fc76dbdb18d6f317 980w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=780&amp;w=780&amp;s=d1467a652eaf0d5a4663190f2498bf12e4873173 780w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=580&amp;w=580&amp;s=4d0a394e3110f06eb727ad44249cf37915c19b3f 580w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=380&amp;w=380&amp;s=34a6d192998128c71260f1a2e948bcc29c465ce5 380w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=200&amp;w=200&amp;s=2e9c4469d97a5afd8a562113d42a51286c74371b 200w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=100&amp;w=100&amp;s=921a6df7c404091c250b3e0748adc4cb1eb2e2d0 100w" style="aspect-ratio:2048 / 2048"></div><div class="hyperion-css-0"><span class="byline-name hyperion-css-1cn5stf" data-test-tag="byline:author-name" data-testid="byline:author-name">Sturle Scholz Nærø</span><div class="hyperion-css-lc8ynt">Journalist</div></div></a></li></ul></div></div><div class="paywall hyperion-css-okzep" data-test-tag="timestamp"><div><time aria-label="Publisert: 01.04.2026 06:30" datetime="2026-04-03T12:53:12Z" itemprop="datePublished">Publisert: 01.04.2026 06:30</time></div></div><p class="paywall hyperion-css-1j42uic"><strong>Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:</strong></p><p class="paywall hyperion-css-1j42uic">– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.</p><div class="hyperion-css-1ykv2lv"><div class="hyperion-css-l9jsj3"><p class="hyperion-css-1qm9e9t">Les hele saken med abonnement</p><button class="hyperion-css-1xvjrme" type="button">Allerede abonnent? Logg inn</button></div></div></article><div class="advertory-brandmetrics-survey" id="brandmetrics-survey"></div><div class="extendedContent paywall hyperion-css-177q39v" id="widget-recirculation-matrix-most-sold"><h2 class="hyperion-css-r57xc5" data-test-tag="widget:title">Les også</h2><div class="bundle extendedContent hyperion-css-cbecqi"><ol class="hyperion-css-1700tdj"><li class="hyperion-css-1lcs599"><a aria-label="Faren leste nattahistorier og dro henne med på fisketurer. Men så endret alt seg. 
– Hvordan kan en sånn person ha så grusomme sider?" class="imagePosition-top medium feature-teaser hyperion-css-bvr9ut" data-test-tag="teaser-medium:link-internal" href="/amagasinet/i/9pEVg9/bildene-som-ble-tatt-av-marerittet-i-huset-laa-i-en-varebil-ane-selv-kjoerte-ut-av-landet-hun-ante-ingenting-om-det-faren-hadde-gjort" rel="" target=""><div class="hyperion-css-bjn8wh"><div class="hyperion-css-1k8sl4j"><img alt="" class="image-asset hyperion-css-n6kkq1" data-test-tag="image-asset" fetchpriority="auto" loading="lazy" sizes="(min-width: 981px) 980px, 100vw" src="https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=85eeac37a75f8a937e5637d6bb0be9930e4d256d" srcset="https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=85eeac37a75f8a937e5637d6bb0be9930e4d256d 2048w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=43fec9c32a1abbf8360235cf463ea8b606e41dbe 1440w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=7efa8ba03692e194dc990dfefd2a90efa51028e7 1024w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=ec297e3fd8c5d268d49b0d85b429b2f94e076f6a 980w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=fb68e3e29c17bb4cf4af81dc3305a1b2e4e514f1 780w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=87fb6f3eb4feda3fca12da76bf3cd5f35deffc2e 580w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=13cd84103302d5df89c7c38ea99fc0fc8ce67b66 380w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=12526eb7551959fd429fa63d68c9ab5565b4c62b 200w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=2c9d7b5f6e6f148cbacfd8ef6f5342850dfec589 100w" style="aspect-ratio:2048 / 1536"></div></div><div class="hyperion-css-1hlrz9z"><div class="teaser-label hyperion-css-52yh2p">A-MAGASINET<div class="timestamp friendly hyperion-css-10eh1jy" data-test-tag="timestamp"><span class="hyperion-css-ea91rp">Publisert:</span><div><time aria-label="2026-04-02T05:40:30Z" datetime="2026-04-02T05:40:30Z" itemprop="datePublished" pubdate="pubdate">I går 07:40</time></div></div></div><div class="feature hyperion-css-1ucd1we"><h2 class="hyperion-css-1hyuqep">Faren leste nattahistorier og dro henne med på fisketurer. Men så endret alt seg. <br>– Hvordan kan en sånn person ha så grusomme sider?</h2></div></div></a></li><li class="hyperion-css-1lcs599"><a aria-label="I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave." class="imagePosition-top medium feature-teaser hyperion-css-bvr9ut" data-test-tag="teaser-medium:link-internal" href="/amagasinet/i/m0P7Jl/nettsekten-764-vold-og-overgrep-i-sekten-har-eksplodert-flere-norske-barn-er-naa-blitt-lurt-inn-i-det-ekstreme-miljoeet" rel="" target=""><div class="hyperion-css-bjn8wh"><div class="hyperion-css-1k8sl4j"><img alt="" class="image-asset hyperion-css-n6kkq1" data-test-tag="image-asset" fetchpriority="auto" loading="lazy" sizes="(min-width: 981px) 980px, 100vw" src="https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f" srcset="https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f 2048w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=fb5e94878c530921ef46d5dca815e583f01a860b 1440w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=c71b2576a0b848d36cf3b598782c9cf9b4ad0ffd 1024w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=c30557899f1c4d1c48bc1abb7cc5e654bd73a9c5 980w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=12f1300c6e7d4c593d6b5d57fe8cb70027c3ed6e 780w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=0413e125c450e0802a85a82637af42f5b4293a53 580w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=72a7744abf3158676f93c3644a24f080450fcff3 380w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=da9116da33c160bd50cefeb170d7e417f5b0968a 200w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=6cad76b1dd016e5c601c4f16ce93e89d3ddcf1c5 100w" style="aspect-ratio:2048 / 1536"></div></div><div class="hyperion-css-1hlrz9z"><div class="teaser-label hyperion-css-52yh2p">A-MAGASINET<div class="timestamp friendly hyperion-css-10eh1jy" data-test-tag="timestamp"><span class="hyperion-css-ea91rp">Publisert:</span><div><time aria-label="2026-03-28T06:12:12Z" datetime="2026-03-28T06:12:12Z" itemprop="datePublished" pubdate="pubdate">28. mars</time></div></div></div><div class="feature hyperion-css-1ucd1we"><h2 class="hyperion-css-1hyuqep">I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave.</h2></div></div></a></li></ol></div></div><div class="advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-paywall-ad"><div class="advertory-aftenposten-netboard__article" id="paywall_ad_board"></div></div><div class="hyperion-css-1q3hux1"><button aria-label="Tilbake til forsiden" class="hyperion-css-1t4sy44" title="Tilbake til forsiden" type="button">Tilbake til forsiden</button></div></div><div></div></div><div class="hyperion-css-1927kqg" id="superright-side"></div></div><footer class="hyperion-css-1ykq07t" role="contentinfo"><div class="container"><div class="links"><ul><li><a class="actionLink" href="https://www.aftenposten.no/tips">Tips oss</a></li><li><a class="actionLink" href="https://www.aftenposten.no/meninger/debatt/i/Ooyk/informasjon-om-debattinnlegg-og-kronikker-til-aftenposten">Send inn debattinnlegg</a></li><li><a class="actionLink" href="https://www.aftenposten.no/rettelser">Endringslogg</a></li><li><a class="actionLink" href="https://www.aftenposten.no/slik-jobber-vi-i-aftenposten">Slik jobber vi i Aftenposten</a></li></ul><ul><li><a class="actionLink" href="https://kundeservice.aftenposten.no/s/">Kundeservice</a></li><li><a class="actionLink" href="https://schibstedforbusiness.com/no/merkevarer/aftenposten/">Annonsere i Aftenposten</a></li><li><a class="actionLink" href="https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/">Personvernpolicy</a></li><li><a class="actionLink" href="https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/">Informasjonskapsler</a></li></ul><div class="logos"><div class="hyperion-css-15fvjg8" data-loaded="true"><noscript><img alt="aftenposten-logo" src="https://cdn.aftenposten.no/ap/images/footer/circular-ap-logo.png" width=""></noscript></div><a aria-label="Lenke til Redaktørplakaten etiske og juridiske rammeverk på Redaktor.no" class="hyperion-css-hkgcqn" href="https://www.redaktor.no/ressurser/etiske-og-juridiske-rammeverk/redaktorplakaten" rel="noopener noreferrer" target="_blank"><noscript><img alt="Ansvarsmerket" src="https://cdn.aftenposten.no/ap/images/footer/ansvarsmerket.svg"></noscript></a></div></div><div class="info"><ul><li><span>Sjefredaktør og adm. direktør: </span><span class="name">Trine Eilertsen</span></li><li><span>Nyhetsredaktør: </span><span class="name">Tone Tveøy Strøm-Gundersen</span></li><li><span>Politisk redaktør: </span><span class="name">Kjetil B. 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   "content" : "# Påskesmakens ukjente opphav: – Alle blir overrasket\n\n– Nå er den til vask, ler Kvikk Lunsj\\-sjokoladens egen talskvinne. I etasjen under skal 12 Munch\\-malerier flytte ut. Er Freia blitt rene påskemysteriet?ap\\-feature\\-arrow\n\n**Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:**\n\n– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.",
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name=\"msapplication-TileImage\"><meta content=\"/cnp-assets/favicon-6c399f1f/browserconfig.xml\" name=\"msapplication-config\">\n    \n    \n  \n    <title data-rh=\"true\">Freia forklarer Kvikk Lunsj-suksessen: Derfor kan den bare produseres i Norge</title>\n    <meta content=\"noarchive\" data-rh=\"true\" name=\"robots\"><meta content=\"max-image-preview:large\" data-rh=\"true\" name=\"robots\"><meta content=\"Freia lager over en halv million Kvikk Lunsj i døgnet. Se hvorfor norsk melk og spesialmel er avgjørende for populariteten\" data-rh=\"true\" name=\"description\"><meta content=\"article\" data-rh=\"true\" property=\"og:type\"><meta content=\"https://www.aftenposten.no/trender/i/j00JR0/freia-forklarer-kvikk-lunsj-suksessen-derfor-kan-den-bare-produseres-i-norge\" data-rh=\"true\" property=\"og:url\"><meta content=\"Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra \" data-rh=\"true\" property=\"og:title\"><meta content=\"Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra \" data-rh=\"true\" property=\"twitter:title\"><meta content=\"1817373088487050\" data-rh=\"true\" property=\"fb:app_id\"><meta content=\"https://premium.vgc.no/v2/images/0d9c93dc-5912-42e1-a442-5c1dd29a3f3c?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=f525229b39efc25372e09b85790ed85d8bc868d3\" data-rh=\"true\" property=\"og:image\"><meta content=\"2048\" data-rh=\"true\" property=\"og:image:width\"><meta content=\"1365\" data-rh=\"true\" property=\"og:image:height\"><meta content=\"https://premium.vgc.no/v2/images/0d9c93dc-5912-42e1-a442-5c1dd29a3f3c?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=f525229b39efc25372e09b85790ed85d8bc868d3\" data-rh=\"true\" property=\"twitter:image\"><meta content=\"summary_large_image\" data-rh=\"true\" property=\"twitter:card\"><meta content=\"2026-04-03T12:53:12Z\" data-rh=\"true\" property=\"article:published_time\"><meta content=\"2026-04-01T04:30:08Z\" data-rh=\"true\" property=\"article:modified_time\"><meta content=\"– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?\" data-rh=\"true\" property=\"og:description\"><meta content=\"– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. 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data-test-tag=\"headline\">Påskesmakens ukjente opphav: – Alle blir overrasket</h1><p class=\"extendedContent hyperion-css-1t9vqrb\" data-test-tag=\"lead-text\">– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?<svg aria-hidden=\"true\" class=\"svg-symbol hyperion-css-d1iv49\" height=\"32\" role=\"img\" theme=\"default\" viewbox=\"0 0 32 32\" width=\"32\"><title>ap-feature-arrow</title><use xlink:href=\"#ap-feature-arrow\"></use></svg></p><figure class=\"image fullWidth top landscape hyperion-css-1bsfid8\" data-test-tag=\"image\"><img alt=\"I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn. \" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" fetchpriority=\"high\" loading=\"eager\" sizes=\"(min-width: 380px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea\" srcset=\"https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea 2048w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=b3c69bb0d3b4d9712a58c46c0c71f1662069eba2 1440w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=8a5754073630d84d106a4ee6af13271ff563d5b2 1024w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=653&amp;w=980&amp;s=8bbbfa9dea5d8c58cda976c7ce0788eb2ea104d9 980w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=48c45645c5731f151a65b254cd0264cae98acbaf 780w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=f7b87e7b7c77d9abd078a6fd6fe1a0dd7d59dbeb 580w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=d6e4f9edd2808b6483906aea3852ece90d84eb3a 380w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=71b183c71909f7b5a4051871ef538ca6cec5acbd 200w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=eca68a13442ac2e731e991851894f03c185ddbb3 100w\" style=\"aspect-ratio:2048 / 1365\"><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span aria-hidden=\"true\" class=\"image-caption\">I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Stein J. Bjørge / Aftenposten</span></figcaption></figure><div class=\"paywall hyperion-css-1ej05iu\"><div class=\"hyperion-css-qwp0ac\" data-test-tag=\"byline\" data-testid=\"byline\"><ul class=\"hyperion-css-1772xtw\" data-test-tag=\"byline:authors\" data-testid=\"byline:authors\"><li class=\"hyperion-css-b8p8ys\"><a aria-label=\"Se journalistens profil: Sturle Scholz Nærø\" class=\"hyperion-css-1x0qoq7\" href=\"http://aftenposten.no/av/sturle-scholz-naeroe\" title=\"Se journalistens profil: Sturle Scholz Nærø\"><div class=\"hyperion-css-y7i40o\"><img alt=\"Sturle Scholz Nærø\" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" sizes=\"(min-width: 740px) 740px, 100vw\" src=\"https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01\" srcset=\"https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01 2048w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1440&amp;w=1440&amp;s=481c14cea0bc986f9bc9f039657f701e52d362af 1440w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1024&amp;w=1024&amp;s=12954f450dfefde9d9741fa935df9851183847ef 1024w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=980&amp;w=980&amp;s=dec445906d901bf6bf700114fc76dbdb18d6f317 980w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=780&amp;w=780&amp;s=d1467a652eaf0d5a4663190f2498bf12e4873173 780w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=580&amp;w=580&amp;s=4d0a394e3110f06eb727ad44249cf37915c19b3f 580w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=380&amp;w=380&amp;s=34a6d192998128c71260f1a2e948bcc29c465ce5 380w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=200&amp;w=200&amp;s=2e9c4469d97a5afd8a562113d42a51286c74371b 200w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=100&amp;w=100&amp;s=921a6df7c404091c250b3e0748adc4cb1eb2e2d0 100w\" style=\"aspect-ratio:2048 / 2048\"></div><div class=\"hyperion-css-0\"><span class=\"byline-name hyperion-css-1cn5stf\" data-test-tag=\"byline:author-name\" data-testid=\"byline:author-name\">Sturle Scholz Nærø</span><div class=\"hyperion-css-lc8ynt\">Journalist</div></div></a></li></ul></div></div><div class=\"paywall hyperion-css-okzep\" data-test-tag=\"timestamp\"><div><time aria-label=\"Publisert: 01.04.2026 06:30\" datetime=\"2026-04-03T12:53:12Z\" itemprop=\"datePublished\">Publisert: 01.04.2026 06:30</time></div></div><p class=\"paywall hyperion-css-1j42uic\"><strong>Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:</strong></p><p class=\"paywall hyperion-css-1j42uic\">– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.</p><div class=\"hyperion-css-1ykv2lv\"><div class=\"hyperion-css-l9jsj3\"><p class=\"hyperion-css-1qm9e9t\">Les hele saken med abonnement</p><button class=\"hyperion-css-1xvjrme\" type=\"button\">Allerede abonnent? Logg inn</button></div></div></article><div class=\"advertory-brandmetrics-survey\" id=\"brandmetrics-survey\"></div><div class=\"extendedContent paywall hyperion-css-177q39v\" id=\"widget-recirculation-matrix-most-sold\"><h2 class=\"hyperion-css-r57xc5\" data-test-tag=\"widget:title\">Les også</h2><div class=\"bundle extendedContent hyperion-css-cbecqi\"><ol class=\"hyperion-css-1700tdj\"><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Faren leste nattahistorier og dro henne med på fisketurer. Men så endret alt seg. \n– Hvordan kan en sånn person ha så grusomme sider?\" class=\"imagePosition-top medium feature-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/amagasinet/i/9pEVg9/bildene-som-ble-tatt-av-marerittet-i-huset-laa-i-en-varebil-ane-selv-kjoerte-ut-av-landet-hun-ante-ingenting-om-det-faren-hadde-gjort\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-n6kkq1\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=85eeac37a75f8a937e5637d6bb0be9930e4d256d\" srcset=\"https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=85eeac37a75f8a937e5637d6bb0be9930e4d256d 2048w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=43fec9c32a1abbf8360235cf463ea8b606e41dbe 1440w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=7efa8ba03692e194dc990dfefd2a90efa51028e7 1024w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=ec297e3fd8c5d268d49b0d85b429b2f94e076f6a 980w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=fb68e3e29c17bb4cf4af81dc3305a1b2e4e514f1 780w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=87fb6f3eb4feda3fca12da76bf3cd5f35deffc2e 580w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=13cd84103302d5df89c7c38ea99fc0fc8ce67b66 380w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=12526eb7551959fd429fa63d68c9ab5565b4c62b 200w,https://premium.vgc.no/v2/images/9f141265-67f5-4e1d-bb2d-0c5322771379?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=2c9d7b5f6e6f148cbacfd8ef6f5342850dfec589 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">A-MAGASINET<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2026-04-02T05:40:30Z\" datetime=\"2026-04-02T05:40:30Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">I går 07:40</time></div></div></div><div class=\"feature hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Faren leste nattahistorier og dro henne med på fisketurer. Men så endret alt seg. <br>– Hvordan kan en sånn person ha så grusomme sider?</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><a aria-label=\"I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave.\" class=\"imagePosition-top medium feature-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/amagasinet/i/m0P7Jl/nettsekten-764-vold-og-overgrep-i-sekten-har-eksplodert-flere-norske-barn-er-naa-blitt-lurt-inn-i-det-ekstreme-miljoeet\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-n6kkq1\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f\" srcset=\"https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f 2048w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=fb5e94878c530921ef46d5dca815e583f01a860b 1440w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=c71b2576a0b848d36cf3b598782c9cf9b4ad0ffd 1024w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=c30557899f1c4d1c48bc1abb7cc5e654bd73a9c5 980w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=12f1300c6e7d4c593d6b5d57fe8cb70027c3ed6e 780w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=0413e125c450e0802a85a82637af42f5b4293a53 580w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=72a7744abf3158676f93c3644a24f080450fcff3 380w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=da9116da33c160bd50cefeb170d7e417f5b0968a 200w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=6cad76b1dd016e5c601c4f16ce93e89d3ddcf1c5 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">A-MAGASINET<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2026-03-28T06:12:12Z\" datetime=\"2026-03-28T06:12:12Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">28. mars</time></div></div></div><div class=\"feature hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave.</h2></div></div></a></li></ol></div></div><div class=\"advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-paywall-ad\"><div class=\"advertory-aftenposten-netboard__article\" id=\"paywall_ad_board\"></div></div><div class=\"hyperion-css-1q3hux1\"><button aria-label=\"Tilbake til forsiden\" class=\"hyperion-css-1t4sy44\" title=\"Tilbake til forsiden\" type=\"button\">Tilbake til forsiden</button></div></div><div></div></div><div class=\"hyperion-css-1927kqg\" id=\"superright-side\"></div></div><footer class=\"hyperion-css-1ykq07t\" role=\"contentinfo\"><div class=\"container\"><div class=\"links\"><ul><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/tips\">Tips oss</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/meninger/debatt/i/Ooyk/informasjon-om-debattinnlegg-og-kronikker-til-aftenposten\">Send inn debattinnlegg</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/rettelser\">Endringslogg</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/slik-jobber-vi-i-aftenposten\">Slik jobber vi i Aftenposten</a></li></ul><ul><li><a class=\"actionLink\" href=\"https://kundeservice.aftenposten.no/s/\">Kundeservice</a></li><li><a class=\"actionLink\" href=\"https://schibstedforbusiness.com/no/merkevarer/aftenposten/\">Annonsere i Aftenposten</a></li><li><a class=\"actionLink\" href=\"https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/\">Personvernpolicy</a></li><li><a class=\"actionLink\" href=\"https://info.privacy.schibsted.com/no/schibsted-norge-personvernerklaering/\">Informasjonskapsler</a></li></ul><div class=\"logos\"><div class=\"hyperion-css-15fvjg8\" data-loaded=\"true\"><noscript><img alt=\"aftenposten-logo\" src=\"https://cdn.aftenposten.no/ap/images/footer/circular-ap-logo.png\" width=\"\"></noscript></div><a aria-label=\"Lenke til Redaktørplakaten etiske og juridiske rammeverk på Redaktor.no\" class=\"hyperion-css-hkgcqn\" href=\"https://www.redaktor.no/ressurser/etiske-og-juridiske-rammeverk/redaktorplakaten\" rel=\"noopener noreferrer\" target=\"_blank\"><noscript><img alt=\"Ansvarsmerket\" src=\"https://cdn.aftenposten.no/ap/images/footer/ansvarsmerket.svg\"></noscript></a></div></div><div class=\"info\"><ul><li><span>Sjefredaktør og adm. direktør: </span><span class=\"name\">Trine Eilertsen</span></li><li><span>Nyhetsredaktør: </span><span class=\"name\">Tone Tveøy Strøm-Gundersen</span></li><li><span>Politisk redaktør: </span><span class=\"name\">Kjetil B. 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Version 1 2026-04-01 05:20:33
Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra
NEW PLUS
Published: 2026-04-01 04:30:08 Updated: 2026-04-01 04:30:08
📝 Summary

– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut.

📄 Full Content (872 chars)

Påskesmakens ukjente opphav: – Alle blir overrasket

– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?ap-feature-arrow

Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:

– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.

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    <title data-rh="true">Freia forklarer Kvikk Lunsj-suksessen: Derfor kan den bare produseres i Norge</title>
    <meta content="noarchive" data-rh="true" name="robots"><meta content="max-image-preview:large" data-rh="true" name="robots"><meta content="Freia lager over en halv million Kvikk Lunsj i døgnet. Se hvorfor norsk melk og spesialmel er avgjørende for populariteten" data-rh="true" name="description"><meta content="article" data-rh="true" property="og:type"><meta content="https://www.aftenposten.no/trender/i/j00JR0/freia-forklarer-kvikk-lunsj-suksessen-derfor-kan-den-bare-produseres-i-norge" data-rh="true" property="og:url"><meta content="Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra " data-rh="true" property="og:title"><meta content="Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra " data-rh="true" property="twitter:title"><meta content="1817373088487050" data-rh="true" property="fb:app_id"><meta content="https://premium.vgc.no/v2/images/0d9c93dc-5912-42e1-a442-5c1dd29a3f3c?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=f525229b39efc25372e09b85790ed85d8bc868d3" data-rh="true" property="og:image"><meta content="2048" data-rh="true" property="og:image:width"><meta content="1365" data-rh="true" property="og:image:height"><meta content="https://premium.vgc.no/v2/images/0d9c93dc-5912-42e1-a442-5c1dd29a3f3c?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=f525229b39efc25372e09b85790ed85d8bc868d3" data-rh="true" property="twitter:image"><meta content="summary_large_image" data-rh="true" property="twitter:card"><meta content="2026-04-01T04:30:08Z" data-rh="true" property="article:published_time"><meta content="2026-04-01T04:30:08Z" data-rh="true" property="article:modified_time"><meta content="– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?" data-rh="true" property="og:description"><meta content="– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?" data-rh="true" property="twitter:description">
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</div><div class="hyperion-css-c9g7d0" id="main" role="main"><div class="hyperion-css-roozon"></div><div class="hyperion-css-yck6b5"><div class="page-layout-supertop hyperion-css-1499hb2"></div><div class="hyperion-css-1l8rdup"><article class="article-wrapper-j00JR0"><div class="feature running-head contentWidth hyperion-css-q72fgl" data-test-tag="running-head"><div class="hyperion-css-7enjca"><a aria-label="Trender" class="hyperion-css-1raymq9" data-test-tag="internal-link" href="/trender" rel="" target="" theme="feature">Trender</a></div></div><h1 class="extendedContent h1 hyperion-css-19g80lb" data-test-tag="headline">Påskesmakens ukjente opphav: – Alle blir overrasket</h1><p class="extendedContent hyperion-css-1t9vqrb" data-test-tag="lead-text">– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?<svg aria-hidden="true" class="svg-symbol hyperion-css-d1iv49" height="32" role="img" theme="default" viewbox="0 0 32 32" width="32"><title>ap-feature-arrow</title><use xlink:href="#ap-feature-arrow"></use></svg></p><figure class="image fullWidth top landscape hyperion-css-1bsfid8" data-test-tag="image"><img alt="I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn. " class="image-asset hyperion-css-u06ts1" data-test-tag="image-asset" fetchpriority="high" loading="eager" sizes="(min-width: 380px) 980px, 100vw" src="https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea" srcset="https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea 2048w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=b3c69bb0d3b4d9712a58c46c0c71f1662069eba2 1440w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=8a5754073630d84d106a4ee6af13271ff563d5b2 1024w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=653&amp;w=980&amp;s=8bbbfa9dea5d8c58cda976c7ce0788eb2ea104d9 980w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=48c45645c5731f151a65b254cd0264cae98acbaf 780w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=f7b87e7b7c77d9abd078a6fd6fe1a0dd7d59dbeb 580w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=d6e4f9edd2808b6483906aea3852ece90d84eb3a 380w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=71b183c71909f7b5a4051871ef538ca6cec5acbd 200w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=eca68a13442ac2e731e991851894f03c185ddbb3 100w" style="aspect-ratio:2048 / 1365"><figcaption class="image-figcaption hyperion-css-1ksg4fz" data-test-tag="image:caption"><span aria-hidden="true" class="image-caption">I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn.</span><span class="image-byline hyperion-css-161dy2i"> Foto: Stein J. Bjørge / Aftenposten</span></figcaption></figure><div class="paywall hyperion-css-1ej05iu"><div class="hyperion-css-qwp0ac" data-test-tag="byline" data-testid="byline"><ul class="hyperion-css-1772xtw" data-test-tag="byline:authors" data-testid="byline:authors"><li class="hyperion-css-b8p8ys"><a aria-label="Se journalistens profil: Sturle Scholz Nærø" class="hyperion-css-1x0qoq7" href="http://aftenposten.no/av/sturle-scholz-naeroe" title="Se journalistens profil: Sturle Scholz Nærø"><div class="hyperion-css-y7i40o"><img alt="Sturle Scholz Nærø" class="image-asset hyperion-css-u06ts1" data-test-tag="image-asset" fetchpriority="auto" sizes="(min-width: 740px) 740px, 100vw" src="https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01" srcset="https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01 2048w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1440&amp;w=1440&amp;s=481c14cea0bc986f9bc9f039657f701e52d362af 1440w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1024&amp;w=1024&amp;s=12954f450dfefde9d9741fa935df9851183847ef 1024w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=980&amp;w=980&amp;s=dec445906d901bf6bf700114fc76dbdb18d6f317 980w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=780&amp;w=780&amp;s=d1467a652eaf0d5a4663190f2498bf12e4873173 780w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=580&amp;w=580&amp;s=4d0a394e3110f06eb727ad44249cf37915c19b3f 580w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=380&amp;w=380&amp;s=34a6d192998128c71260f1a2e948bcc29c465ce5 380w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=200&amp;w=200&amp;s=2e9c4469d97a5afd8a562113d42a51286c74371b 200w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=100&amp;w=100&amp;s=921a6df7c404091c250b3e0748adc4cb1eb2e2d0 100w" style="aspect-ratio:2048 / 2048"></div><div class="hyperion-css-0"><span class="byline-name hyperion-css-1cn5stf" data-test-tag="byline:author-name" data-testid="byline:author-name">Sturle Scholz Nærø</span><div class="hyperion-css-lc8ynt">Journalist</div></div></a></li></ul></div></div><div class="paywall hyperion-css-okzep" data-test-tag="timestamp"><div><time aria-label="Publisert: 01.04.2026 06:30" datetime="2026-04-01T04:30:08Z" itemprop="datePublished">Publisert: 01.04.2026 06:30</time></div></div><p class="paywall hyperion-css-1j42uic"><strong>Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:</strong></p><p class="paywall hyperion-css-1j42uic">– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.</p><div class="hyperion-css-1ykv2lv"><div class="hyperion-css-l9jsj3"><p class="hyperion-css-1qm9e9t">Les hele saken med abonnement</p><button class="hyperion-css-1xvjrme" type="button">Allerede abonnent? Logg inn</button></div></div></article><div class="advertory-brandmetrics-survey" id="brandmetrics-survey"></div><div class="extendedContent paywall hyperion-css-177q39v" id="widget-recirculation-matrix-most-sold"><h2 class="hyperion-css-r57xc5" data-test-tag="widget:title">Les også</h2><div class="bundle extendedContent hyperion-css-cbecqi"><ol class="hyperion-css-1700tdj"><li class="hyperion-css-1lcs599"><a aria-label="I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave." class="imagePosition-top medium feature-teaser hyperion-css-bvr9ut" data-test-tag="teaser-medium:link-internal" href="/amagasinet/i/m0P7Jl/nettsekten-764-vold-og-overgrep-i-sekten-har-eksplodert-flere-norske-barn-er-naa-blitt-lurt-inn-i-det-ekstreme-miljoeet" rel="" target=""><div class="hyperion-css-bjn8wh"><div class="hyperion-css-1k8sl4j"><img alt="" class="image-asset hyperion-css-n6kkq1" data-test-tag="image-asset" fetchpriority="auto" loading="lazy" sizes="(min-width: 981px) 980px, 100vw" src="https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f" srcset="https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f 2048w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=fb5e94878c530921ef46d5dca815e583f01a860b 1440w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=c71b2576a0b848d36cf3b598782c9cf9b4ad0ffd 1024w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=c30557899f1c4d1c48bc1abb7cc5e654bd73a9c5 980w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=12f1300c6e7d4c593d6b5d57fe8cb70027c3ed6e 780w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=0413e125c450e0802a85a82637af42f5b4293a53 580w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=72a7744abf3158676f93c3644a24f080450fcff3 380w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=da9116da33c160bd50cefeb170d7e417f5b0968a 200w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=6cad76b1dd016e5c601c4f16ce93e89d3ddcf1c5 100w" style="aspect-ratio:2048 / 1536"></div></div><div class="hyperion-css-1hlrz9z"><div class="teaser-label hyperion-css-52yh2p">A-MAGASINET<div class="timestamp friendly hyperion-css-10eh1jy" data-test-tag="timestamp"><span class="hyperion-css-ea91rp">Publisert:</span><div><time aria-label="2026-03-28T06:12:12Z" datetime="2026-03-28T06:12:12Z" itemprop="datePublished" pubdate="pubdate">28. mars</time></div></div></div><div class="feature hyperion-css-1ucd1we"><h2 class="hyperion-css-1hyuqep">I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave.</h2></div></div></a></li><li class="hyperion-css-1lcs599"><a aria-label="Professor advarer mot hormonbehandling: – Kvinner må få vite om risikoen" class="imagePosition-top medium news-teaser hyperion-css-bvr9ut" data-test-tag="teaser-medium:link-internal" href="/norge/i/5pE7r1/hormonbehandling-i-overgangsalderen-professor-peker-paa-bivirkninger" rel="" target=""><div class="hyperion-css-bjn8wh"><div class="hyperion-css-1k8sl4j"><img alt="" class="image-asset hyperion-css-10dui20" data-test-tag="image-asset" fetchpriority="auto" loading="lazy" sizes="(min-width: 981px) 980px, 100vw" src="https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=a97595c05ee0aa0bdcf06d731d6a50a596b81264" srcset="https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=a97595c05ee0aa0bdcf06d731d6a50a596b81264 2048w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=823a400c88d7fb62eebe833ff0fed4bc59aed74f 1440w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=e46dcc58ca93cc6202a5325454803be58fc79b34 1024w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=4f5e8e5636c8e9944a99b13976cc04135aec66ec 980w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=32acdabf125dd4fe13d039687a8f90ecc05bfd4b 780w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=e4ebb24441ee6415bec34fbcd630d3da3a750cef 580w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=395f55c9713ab3ff0a98e9d5aae4e26e5906be0c 380w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=24b6f161d5f6a16fad7efc0327f9fdd8e3330bec 200w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=be8348d5a00f5efe64c9aecee6be3bccc593b2b7 100w" style="aspect-ratio:2048 / 1536"></div></div><div class="hyperion-css-1hlrz9z"><div class="teaser-label hyperion-css-52yh2p">NORGE<div class="timestamp friendly hyperion-css-10eh1jy" data-test-tag="timestamp"><span class="hyperion-css-ea91rp">Publisert:</span><div><time aria-label="2026-03-28T13:01:46Z" datetime="2026-03-28T13:01:46Z" itemprop="datePublished" pubdate="pubdate">28. mars</time></div></div></div><div class="feature hyperion-css-1ucd1we"><h2 class="hyperion-css-1hyuqep">Professor advarer mot hormonbehandling: – Kvinner må få vite om risikoen</h2></div></div></a></li></ol></div></div><div class="advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-paywall-ad"><div class="advertory-aftenposten-netboard__article" id="paywall_ad_board"></div></div><div class="hyperion-css-1q3hux1"><button aria-label="Tilbake til forsiden" class="hyperion-css-1t4sy44" title="Tilbake til forsiden" type="button">Tilbake til forsiden</button></div></div><div></div></div><div class="hyperion-css-1927kqg" id="superright-side"></div></div><footer class="hyperion-css-1ykq07t" role="contentinfo"><div class="container"><div class="links"><ul><li><a class="actionLink" href="https://www.aftenposten.no/tips">Tips oss</a></li><li><a class="actionLink" href="https://www.aftenposten.no/meninger/debatt/i/Ooyk/informasjon-om-debattinnlegg-og-kronikker-til-aftenposten">Send inn debattinnlegg</a></li><li><a class="actionLink" 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   "content" : "# Påskesmakens ukjente opphav: – Alle blir overrasket\n\n– Nå er den til vask, ler Kvikk Lunsj\\-sjokoladens egen talskvinne. I etasjen under skal 12 Munch\\-malerier flytte ut. Er Freia blitt rene påskemysteriet?ap\\-feature\\-arrow\n\n**Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:**\n\n– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.",
   "created_at" : "2026-04-01 05:20:33",
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   "metadata" : "{\"twitter\":{},\"is_paywalled\":1,\"description\":\"– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?\",\"raw_feed_item\":\"<item>\\n            <title><![CDATA[Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra ]]></title>\\n            <link>https://www.aftenposten.no/trender/i/j00JR0/freia-forklarer-kvikk-lunsj-suksessen-derfor-kan-den-bare-produseres-i-norge</link>\\n            <guid>https://www.aftenposten.no/i/j00JR0</guid>\\n            <pubDate>Wed, 01 Apr 2026 04:30:08 GMT</pubDate>\\n            <description><![CDATA[– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut.]]></description>\\n            <enclosure length=\\\"65535\\\" type=\\\"image/jpeg\\\" url=\\\"https://premium.vgc.no/v2/images/bb08ed58-e231-4e38-9168-989f9e58c716?fit=crop&amp;format=auto&amp;h=1152&amp;tight=true&amp;w=2048&amp;s=0e1581f6db2a5c90d1fe6ae3a2d113ff4c62dcb9\\\" />\\n        </item>\",\"title\":\"Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra \",\"author\":\"\",\"og\":{\"description\":\"– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?\",\"title\":\"Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra \",\"type\":\"article\",\"url\":\"https://www.aftenposten.no/trender/i/j00JR0/freia-forklarer-kvikk-lunsj-suksessen-derfor-kan-den-bare-produseres-i-norge\",\"image:width\":\"2048\",\"image\":\"https://premium.vgc.no/v2/images/0d9c93dc-5912-42e1-a442-5c1dd29a3f3c?fit=crop&format=auto&h=1365&w=2048&s=f525229b39efc25372e09b85790ed85d8bc868d3\",\"image:height\":\"1365\"},\"image_url\":\"https://premium.vgc.no/v2/images/0d9c93dc-5912-42e1-a442-5c1dd29a3f3c?fit=crop&format=auto&h=1365&w=2048&s=f525229b39efc25372e09b85790ed85d8bc868d3\",\"schema\":{\"microdata\":{\"datePublished\":\"28. mars\"}},\"published_at\":\"2026-04-01 04:30:08\",\"keywords\":[],\"meta\":{\"viewport\":\"width=device-width, initial-scale=1.0\",\"msapplication-TileImage\":\"/cnp-assets/favicon-6c399f1f/mstile-144x144.png\",\"description\":\"Freia lager over en halv million Kvikk Lunsj i døgnet. Se hvorfor norsk melk og spesialmel er avgjørende for populariteten\",\"apple-mobile-web-app-capable\":\"yes\",\"theme-color\":\"#fff\",\"apple-mobile-web-app-title\":\"Aftenposten\",\"msapplication-config\":\"/cnp-assets/favicon-6c399f1f/browserconfig.xml\",\"robots\":\"max-image-preview:large\",\"msapplication-TileColor\":\"#fff\",\"apple-mobile-web-app-status-bar-style\":\"black-translucent\",\"application-name\":\"Aftenposten\",\"mobile-web-app-capable\":\"yes\"},\"source_updated_at\":\"2026-04-01 04:30:08\",\"content\":\"# Påskesmakens ukjente opphav: – Alle blir overrasket\\n\\n– Nå er den til vask, ler Kvikk Lunsj\\\\-sjokoladens egen talskvinne. I etasjen under skal 12 Munch\\\\-malerier flytte ut. Er Freia blitt rene påskemysteriet?ap\\\\-feature\\\\-arrow\\n\\n**Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:**\\n\\n– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.\"}",
   "og_title" : "Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra ",
   "published_at" : "2026-04-01 04:30:08",
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data-test-tag=\"headline\">Påskesmakens ukjente opphav: – Alle blir overrasket</h1><p class=\"extendedContent hyperion-css-1t9vqrb\" data-test-tag=\"lead-text\">– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut. Er Freia blitt rene påskemysteriet?<svg aria-hidden=\"true\" class=\"svg-symbol hyperion-css-d1iv49\" height=\"32\" role=\"img\" theme=\"default\" viewbox=\"0 0 32 32\" width=\"32\"><title>ap-feature-arrow</title><use xlink:href=\"#ap-feature-arrow\"></use></svg></p><figure class=\"image fullWidth top landscape hyperion-css-1bsfid8\" data-test-tag=\"image\"><img alt=\"I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn. \" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" fetchpriority=\"high\" loading=\"eager\" sizes=\"(min-width: 380px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea\" srcset=\"https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=1365&amp;w=2048&amp;s=125420b0d7f4dcfa76cc93458982788d932b32ea 2048w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=960&amp;w=1440&amp;s=b3c69bb0d3b4d9712a58c46c0c71f1662069eba2 1440w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=683&amp;w=1024&amp;s=8a5754073630d84d106a4ee6af13271ff563d5b2 1024w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=653&amp;w=980&amp;s=8bbbfa9dea5d8c58cda976c7ce0788eb2ea104d9 980w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=520&amp;w=780&amp;s=48c45645c5731f151a65b254cd0264cae98acbaf 780w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=387&amp;w=580&amp;s=f7b87e7b7c77d9abd078a6fd6fe1a0dd7d59dbeb 580w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=253&amp;w=380&amp;s=d6e4f9edd2808b6483906aea3852ece90d84eb3a 380w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=133&amp;w=200&amp;s=71b183c71909f7b5a4051871ef538ca6cec5acbd 200w,https://premium.vgc.no/v2/images/0140902a-613d-42d7-91c4-afd076577b2d?fit=crop&amp;format=auto&amp;h=67&amp;w=100&amp;s=eca68a13442ac2e731e991851894f03c185ddbb3 100w\" style=\"aspect-ratio:2048 / 1365\"><figcaption class=\"image-figcaption hyperion-css-1ksg4fz\" data-test-tag=\"image:caption\"><span aria-hidden=\"true\" class=\"image-caption\">I fjor slukte vi nordmenn 60 millioner Kvikk Lunsj, ifølge Freia. Også all kjeksen lages her i giga-hallen, med lokalkvernet mel. Fra venstre: Talskvinne Monica Paulsen Ygre, logistikksjef Børre Aamold og linjeleder Ann Linn.</span><span class=\"image-byline hyperion-css-161dy2i\"> Foto: Stein J. Bjørge / Aftenposten</span></figcaption></figure><div class=\"paywall hyperion-css-1ej05iu\"><div class=\"hyperion-css-qwp0ac\" data-test-tag=\"byline\" data-testid=\"byline\"><ul class=\"hyperion-css-1772xtw\" data-test-tag=\"byline:authors\" data-testid=\"byline:authors\"><li class=\"hyperion-css-b8p8ys\"><a aria-label=\"Se journalistens profil: Sturle Scholz Nærø\" class=\"hyperion-css-1x0qoq7\" href=\"http://aftenposten.no/av/sturle-scholz-naeroe\" title=\"Se journalistens profil: Sturle Scholz Nærø\"><div class=\"hyperion-css-y7i40o\"><img alt=\"Sturle Scholz Nærø\" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" sizes=\"(min-width: 740px) 740px, 100vw\" src=\"https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01\" srcset=\"https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=2048&amp;w=2048&amp;s=7137072a91ab059662c6e08b42c6b0a5e5752f01 2048w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1440&amp;w=1440&amp;s=481c14cea0bc986f9bc9f039657f701e52d362af 1440w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=1024&amp;w=1024&amp;s=12954f450dfefde9d9741fa935df9851183847ef 1024w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=980&amp;w=980&amp;s=dec445906d901bf6bf700114fc76dbdb18d6f317 980w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=780&amp;w=780&amp;s=d1467a652eaf0d5a4663190f2498bf12e4873173 780w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=580&amp;w=580&amp;s=4d0a394e3110f06eb727ad44249cf37915c19b3f 580w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=380&amp;w=380&amp;s=34a6d192998128c71260f1a2e948bcc29c465ce5 380w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=200&amp;w=200&amp;s=2e9c4469d97a5afd8a562113d42a51286c74371b 200w,https://premium.vgc.no/v2/images/author/159196da-3e92-4e7a-a763-085ae9559508?fit=crop&amp;format=auto&amp;h=100&amp;w=100&amp;s=921a6df7c404091c250b3e0748adc4cb1eb2e2d0 100w\" style=\"aspect-ratio:2048 / 2048\"></div><div class=\"hyperion-css-0\"><span class=\"byline-name hyperion-css-1cn5stf\" data-test-tag=\"byline:author-name\" data-testid=\"byline:author-name\">Sturle Scholz Nærø</span><div class=\"hyperion-css-lc8ynt\">Journalist</div></div></a></li></ul></div></div><div class=\"paywall hyperion-css-okzep\" data-test-tag=\"timestamp\"><div><time aria-label=\"Publisert: 01.04.2026 06:30\" datetime=\"2026-04-01T04:30:08Z\" itemprop=\"datePublished\">Publisert: 01.04.2026 06:30</time></div></div><p class=\"paywall hyperion-css-1j42uic\"><strong>Luften er ren rus. For nesen. Utsikten virker like endeløs som på snøhvite vidder: Ingen kan se hvor den slutter. Og her inne, midt i Oslo, har påskens søteste salgssuksess gjenoppstått over 15 millioner ganger, bare i år. Merkevaresjef og talsperson Monica Paulsen Ygre oppklarer:</strong></p><p class=\"paywall hyperion-css-1j42uic\">– I fjor, i gjennomsnitt, kjøpte hver nordmann nesten 12 Kvikk Lunsj. Selv om dette mer og mer blir et helårsprodukt, spiser vi litt flere enn fire av dem i påsken, det vil si 24 millioner plater. All kjeksen stekes i ovnene der. Alt jeg kan si om oppskriften, er at vi bruker spesialmel fra Bjølsen. Vanlig bakemel ville ha gjort hver sjokolade helt flat.</p><div class=\"hyperion-css-1ykv2lv\"><div class=\"hyperion-css-l9jsj3\"><p class=\"hyperion-css-1qm9e9t\">Les hele saken med abonnement</p><button class=\"hyperion-css-1xvjrme\" type=\"button\">Allerede abonnent? Logg inn</button></div></div></article><div class=\"advertory-brandmetrics-survey\" id=\"brandmetrics-survey\"></div><div class=\"extendedContent paywall hyperion-css-177q39v\" id=\"widget-recirculation-matrix-most-sold\"><h2 class=\"hyperion-css-r57xc5\" data-test-tag=\"widget:title\">Les også</h2><div class=\"bundle extendedContent hyperion-css-cbecqi\"><ol class=\"hyperion-css-1700tdj\"><li class=\"hyperion-css-1lcs599\"><a aria-label=\"I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave.\" class=\"imagePosition-top medium feature-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/amagasinet/i/m0P7Jl/nettsekten-764-vold-og-overgrep-i-sekten-har-eksplodert-flere-norske-barn-er-naa-blitt-lurt-inn-i-det-ekstreme-miljoeet\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-n6kkq1\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f\" srcset=\"https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=04cf9fd9b1bb69fc4659310947ef8185955b309f 2048w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=fb5e94878c530921ef46d5dca815e583f01a860b 1440w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=c71b2576a0b848d36cf3b598782c9cf9b4ad0ffd 1024w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=c30557899f1c4d1c48bc1abb7cc5e654bd73a9c5 980w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=12f1300c6e7d4c593d6b5d57fe8cb70027c3ed6e 780w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=0413e125c450e0802a85a82637af42f5b4293a53 580w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=72a7744abf3158676f93c3644a24f080450fcff3 380w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=da9116da33c160bd50cefeb170d7e417f5b0968a 200w,https://premium.vgc.no/v2/images/38e26f6d-3ca2-42aa-8d45-06a982f10bc0?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=6cad76b1dd016e5c601c4f16ce93e89d3ddcf1c5 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">A-MAGASINET<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2026-03-28T06:12:12Z\" datetime=\"2026-03-28T06:12:12Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">28. mars</time></div></div></div><div class=\"feature hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">I den voldelige sekten er guttene hennes herskere. Den norske tiåringen er deres slave.</h2></div></div></a></li><li class=\"hyperion-css-1lcs599\"><a aria-label=\"Professor advarer mot hormonbehandling: – Kvinner må få vite om risikoen\" class=\"imagePosition-top medium news-teaser hyperion-css-bvr9ut\" data-test-tag=\"teaser-medium:link-internal\" href=\"/norge/i/5pE7r1/hormonbehandling-i-overgangsalderen-professor-peker-paa-bivirkninger\" rel=\"\" target=\"\"><div class=\"hyperion-css-bjn8wh\"><div class=\"hyperion-css-1k8sl4j\"><img alt=\"\" class=\"image-asset hyperion-css-10dui20\" data-test-tag=\"image-asset\" fetchpriority=\"auto\" loading=\"lazy\" sizes=\"(min-width: 981px) 980px, 100vw\" src=\"https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=a97595c05ee0aa0bdcf06d731d6a50a596b81264\" srcset=\"https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=1536&amp;w=2048&amp;s=a97595c05ee0aa0bdcf06d731d6a50a596b81264 2048w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=1080&amp;w=1440&amp;s=823a400c88d7fb62eebe833ff0fed4bc59aed74f 1440w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=768&amp;w=1024&amp;s=e46dcc58ca93cc6202a5325454803be58fc79b34 1024w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=735&amp;w=980&amp;s=4f5e8e5636c8e9944a99b13976cc04135aec66ec 980w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=585&amp;w=780&amp;s=32acdabf125dd4fe13d039687a8f90ecc05bfd4b 780w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=435&amp;w=580&amp;s=e4ebb24441ee6415bec34fbcd630d3da3a750cef 580w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=285&amp;w=380&amp;s=395f55c9713ab3ff0a98e9d5aae4e26e5906be0c 380w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=150&amp;w=200&amp;s=24b6f161d5f6a16fad7efc0327f9fdd8e3330bec 200w,https://premium.vgc.no/v2/images/f952efa9-dc5b-4021-8826-f74df409bcb4?fit=crop&amp;format=auto&amp;h=75&amp;w=100&amp;s=be8348d5a00f5efe64c9aecee6be3bccc593b2b7 100w\" style=\"aspect-ratio:2048 / 1536\"></div></div><div class=\"hyperion-css-1hlrz9z\"><div class=\"teaser-label hyperion-css-52yh2p\">NORGE<div class=\"timestamp friendly hyperion-css-10eh1jy\" data-test-tag=\"timestamp\"><span class=\"hyperion-css-ea91rp\">Publisert:</span><div><time aria-label=\"2026-03-28T13:01:46Z\" datetime=\"2026-03-28T13:01:46Z\" itemprop=\"datePublished\" pubdate=\"pubdate\">28. mars</time></div></div></div><div class=\"feature hyperion-css-1ucd1we\"><h2 class=\"hyperion-css-1hyuqep\">Professor advarer mot hormonbehandling: – Kvinner må få vite om risikoen</h2></div></div></a></li></ol></div></div><div class=\"advertory-aftenposten-netboard-wrapper__article advertory-aftenposten-paywall-ad\"><div class=\"advertory-aftenposten-netboard__article\" id=\"paywall_ad_board\"></div></div><div class=\"hyperion-css-1q3hux1\"><button aria-label=\"Tilbake til forsiden\" class=\"hyperion-css-1t4sy44\" title=\"Tilbake til forsiden\" type=\"button\">Tilbake til forsiden</button></div></div><div></div></div><div class=\"hyperion-css-1927kqg\" id=\"superright-side\"></div></div><footer class=\"hyperion-css-1ykq07t\" role=\"contentinfo\"><div class=\"container\"><div class=\"links\"><ul><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/tips\">Tips oss</a></li><li><a class=\"actionLink\" href=\"https://www.aftenposten.no/meninger/debatt/i/Ooyk/informasjon-om-debattinnlegg-og-kronikker-til-aftenposten\">Send inn debattinnlegg</a></li><li><a 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   "source_updated_at" : "2026-04-01 04:30:08",
   "summary" : "– Nå er den til vask, ler Kvikk Lunsj-sjokoladens egen talskvinne. I etasjen under skal 12 Munch-malerier flytte ut.",
   "tags" : null,
   "title" : "Hjemme hos nordmenns påskefavoritt: – Alle blir overrasket over hvor den kommer fra ",
   "twitter_title" : null,
   "version" : 1
}