Herold

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   "article_id" : 120582,
   "author" : "Martin Fjellheim",
   "category" : "meninger",
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   "content" : "Kunstig intelligens er hot. Språkmodeller stjeler overskriftene.\n\nMen de største endringene i mediebransjen akkurat nå handler om noe langt mindre glamorøst:\n\nPlattform. Infrastruktur. Data. Skala.\n\n[Avisene har like behov under panseret, sier Amedias nye tech\\-dronning](https://www.m24.no/alexandra-beverfjord-amedia-teknologi/slik-skal-beverfjord-utvikle-amedia-avisene-under-panseret-er-behovene-svaert-like/892998). Derfor bygger konsernet én teknologisk grunnmur – én plattform – som trekker i én og samme retning.\n\nEffektivt. Men også en maktstrategi i seg selv.\n\nAmedias logikk er enkel:\n\n- Flere titler på samme plattform betyr lavere kostnad per avis.\n- Mer journalistikk og flere brukere på samme rigg betyr mer data.\n- Mer data gir bedre personalisering.\n- Bedre personalisering gir sterkere annonseprodukt og høyere betalingsvilje.\n\nGlobale tech\\-giganter opererer med ekstrem skala. Ingen enkeltstående lokalavis kan konkurrere med Google eller Meta på teknologiutvikling.\n\nAmedias svar er å bygge størrelse.\n\n[Oppkjøpet av Berlingske Media](https://www.m24.no/amedia-anders-opdahl-berlingske-tidende/amedia-kjoper-berlingske-media/774948) i Danmark handlet neppe om stormannsgalskap eller kjærlighet til danske riksaviser.\n\n[Det handlet om volum.](https://www.m24.no/amedia-anders-opdahl-gisle-torheim/amedia-sjefen-etter-oppkjopsar-vi-ma-vokse-oss-storre/835362) En brekkstang inn i det danske markedet.\n\nKjøp stort og de mindre vil følge – flere titler inn i samme teknologiske økosystem.\n\nOver 50 danske lokalaviser ble lokket inn i Amedia\\-folden gjennom avtalen med Jysk Fynske Medier \\(JFM\\). I Sverige har Amedia lenge hatt en lignende avtale med Bonniers lokalaviser.\n\nOver 100 aviser utenfor Norges grenser er nå koblet på Amedias teknologirigg på ulikt vis.\n\nOver 100 flere aviser å fordele kostnadene på.\n\nDa blir det ikke spesielt viktig å være majoritetseier. Amedia er nok mer enn fornøyd med å lene seg tilbake som deleiere.\n\nSå lenge avisene villig inngår i konsernets teknologiske rigg.\n\nSkala. Skala. Skala.\n\nHundrevis av aviser deler samme teknologiske struktur – én felles standard. Utvikling skjer ett sted. Endringer rulles ut samlet.\n\nDet peker én vei: Plattform slår enkeltløsninger. Det er infrastruktur som gjelder.\n\nI Schibsted ser vi tegn til sterkere sentralisering av teknologiutviklingen, selv om konsernet historisk har hatt sterke, selvstendige innovasjonsmiljøer – ikke minst i VG.\n\nRetningen i bransjen er tydelig: Teknologien konsernifiseres.\n\nFor mindre konsern som Polaris Media og Mentor Medier er det ekstremt krevende å konkurrere på skala. De kan fort sakke akterut, eller måtte underkaste seg.\n\nFor ikke å snakke om små og uavhengige medier.\n\nAmedia møter nok alle med åpne armer og tilbud om samarbeid. I deres verden virker kontroll over infrastrukturen være viktigere enn heleierskap.\n\nKonsernet rigger seg for en annen rolle i Norden.\n\nIkke bare som aviseier.\n\nSom eier av hele systemet.\n\n———————————————\\-\n\nDette er en kommentar, og gir uttrykk for skribentens mening. Har du lyst til å skrive i Medier24? Send ditt innlegg til meninger@medier24.no.",
   "created_at" : "2026-02-26 11:46:01",
   "id" : 165982,
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   "keywords" : "amedia, debatt, kommentar, martin fjellheim, medieteknologi, meninger, teknologi",
   "metadata" : "{\"image_caption\":\"Martin Fjellheim, nyhetsredaktør i Medier24.\",\"keywords\":[\"amedia\",\"debatt\",\"kommentar\",\"martin fjellheim\",\"medieteknologi\",\"meninger\",\"teknologi\"],\"labrador_id\":\"\",\"raw_json_item\":\"{\\\"allowRichTextTeasers\\\":\\\"1\\\",\\\"bodytext\\\":\\\"Kunstig intelligens er hot. SprÃ¥kmodeller stjeler overskriftene. Men de største endringene i mediebransjen akkurat nÃ¥ handler om noe langt mindre glamorøst: Plattform. Infrastruktur. Data. Skala. Avisene har like behov under panseret, sier Amedias nye tech-dronning. Derfor bygger konsernet én teknologisk grunnmur – én plattform – som trekker i én og samme retning. Effektivt. Men ogsÃ¥ en maktstrategi i seg selv. Amedias logikk er enkel:  Flere titler pÃ¥ samme plattform betyr lavere kostnad per avis.  Mer journalistikk og flere brukere pÃ¥ samme rigg betyr mer data.  Mer data gir bedre personalisering.  Bedre personalisering gir sterkere annonseprodukt og høyere betalingsvilje.  Globale tech-giganter opererer med ekstrem skala. Ingen enkeltstÃ¥ende lokalavis kan konkurrere med Google eller Meta pÃ¥ teknologiutvikling. Amedias svar er Ã¥ bygge størrelse. Oppkjøpet av Berlingske Media i Danmark handlet neppe om stormannsgalskap eller kjærlighet til danske riksaviser. Det handlet om volum. En brekkstang inn i det danske markedet. Kjøp stort og de mindre vil følge – flere titler inn i samme teknologiske økosystem. Over 50 danske lokalaviser ble lokket inn i Amedia-folden gjennom avtalen med Jysk Fynske Medier (JFM). I Sverige har Amedia lenge hatt en lignende avtale med Bonniers lokalaviser. Over 100 aviser utenfor Norges grenser er nÃ¥ koblet pÃ¥ Amedias teknologirigg pÃ¥ ulikt vis. Over 100 flere aviser Ã¥ fordele kostnadene pÃ¥. Da blir det ikke spesielt viktig Ã¥ være majoritetseier. Amedia er nok mer enn fornøyd med Ã¥ lene seg tilbake som deleiere. SÃ¥ lenge avisene villig inngÃ¥r i konsernets teknologiske rigg. Skala. Skala. Skala. Hundrevis av aviser deler samme teknologiske struktur – én felles standard. Utvikling skjer ett sted. Endringer rulles ut samlet. Det peker én vei: Plattform slÃ¥r enkeltløsninger. Det er infrastruktur som gjelder. I Schibsted ser vi tegn til sterkere sentralisering av teknologiutviklingen, selv om konsernet historisk har hatt sterke, selvstendige innovasjonsmiljøer – ikke minst i VG. Retningen i bransjen er tydelig: Teknologien konsernifiseres. For mindre konsern som Polaris Media og Mentor Medier er det ekstremt krevende Ã¥ konkurrere pÃ¥ skala. De kan fort sakke akterut, eller mÃ¥tte underkaste seg. For ikke Ã¥ snakke om smÃ¥ og uavhengige medier. Amedia møter nok alle med Ã¥pne armer og tilbud om samarbeid. I deres verden virker kontroll over infrastrukturen være viktigere enn heleierskap. Konsernet rigger seg for en annen rolle i Norden. Ikke bare som aviseier. Som eier av hele systemet. ———————————————- Dette er en kommentar, og gir uttrykk for skribentens mening. Har du lyst til Ã¥ skrive i Medier24? Send ditt innlegg til meninger@medier24.no.\\\",\\\"bodytext_style_json\\\":\\\"{\\\\\\\"editor-structure\\\\\\\":{\\\\\\\"type\\\\\\\":\\\\\\\"doc\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Kunstig intelligens er \\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"span\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"italic m-italic\\\\\\\",\\\\\\\"data-lab-italic\\\\\\\":\\\\\\\"italic\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"hot\\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\". Spr\\\\\\\\u00e5kmodeller stjeler overskriftene.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Men de st\\\\\\\\u00f8rste endringene i mediebransjen akkurat n\\\\\\\\u00e5 handler om noe langt mindre glamor\\\\\\\\u00f8st:\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"font-weight-bold m-font-weight-bold italic m-italic\\\\\\\",\\\\\\\"data-lab-font_weight\\\\\\\":\\\\\\\"font-weight-bold\\\\\\\",\\\\\\\"data-lab-italic\\\\\\\":\\\\\\\"italic\\\\\\\"},\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Plattform. Infrastruktur. Data. Skala.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"a\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"href\\\\\\\":\\\\\\\"https:\\\\\\\\\\\\\\/\\\\\\\\\\\\\\/www.m24.no\\\\\\\\\\\\\\/alexandra-beverfjord-amedia-teknologi\\\\\\\\\\\\\\/slik-skal-beverfjord-utvikle-amedia-avisene-under-panseret-er-behovene-svaert-like\\\\\\\\\\\\\\/892998\\\\\\\",\\\\\\\"target\\\\\\\":\\\\\\\"_blank\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"Avisene har like behov under panseret, sier Amedias nye tech-dronning\\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\". Derfor bygger konsernet \\\\\\\\u00e9n teknologisk grunnmur \\\\\\\\u2013 \\\\\\\\u00e9n plattform \\\\\\\\u2013 som trekker i \\\\\\\\u00e9n og samme retning.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Effektivt. Men ogs\\\\\\\\u00e5 en maktstrategi i seg selv.\\\\\\\\u00a0\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"font-weight-bold m-font-weight-bold\\\\\\\",\\\\\\\"data-lab-font_weight\\\\\\\":\\\\\\\"font-weight-bold\\\\\\\"},\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Amedias logikk er enkel:\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"ul\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"li\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Flere titler p\\\\\\\\u00e5 samme plattform betyr lavere kostnad per avis.\\\\\\\"}]}]},{\\\\\\\"type\\\\\\\":\\\\\\\"li\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Mer journalistikk og flere brukere p\\\\\\\\u00e5 samme rigg betyr mer data.\\\\\\\"}]}]},{\\\\\\\"type\\\\\\\":\\\\\\\"li\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Mer data gir bedre personalisering.\\\\\\\"}]}]},{\\\\\\\"type\\\\\\\":\\\\\\\"li\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Bedre personalisering gir sterkere annonseprodukt og h\\\\\\\\u00f8yere betalingsvilje.\\\\\\\"}]}]}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Globale tech-giganter opererer med ekstrem skala. Ingen enkeltst\\\\\\\\u00e5ende lokalavis kan konkurrere med Google eller Meta p\\\\\\\\u00e5 teknologiutvikling.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"font-weight-bold m-font-weight-bold\\\\\\\",\\\\\\\"data-lab-font_weight\\\\\\\":\\\\\\\"font-weight-bold\\\\\\\"},\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Amedias svar er \\\\\\\\u00e5 bygge st\\\\\\\\u00f8rrelse.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"a\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"href\\\\\\\":\\\\\\\"https:\\\\\\\\\\\\\\/\\\\\\\\\\\\\\/www.m24.no\\\\\\\\\\\\\\/amedia-anders-opdahl-berlingske-tidende\\\\\\\\\\\\\\/amedia-kjoper-berlingske-media\\\\\\\\\\\\\\/774948\\\\\\\",\\\\\\\"target\\\\\\\":\\\\\\\"_blank\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"Oppkj\\\\\\\\u00f8pet av Berlingske Media\\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\" i Danmark handlet neppe om stormannsgalskap eller kj\\\\\\\\u00e6rlighet til danske riksaviser.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"a\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"href\\\\\\\":\\\\\\\"https:\\\\\\\\\\\\\\/\\\\\\\\\\\\\\/www.m24.no\\\\\\\\\\\\\\/amedia-anders-opdahl-gisle-torheim\\\\\\\\\\\\\\/amedia-sjefen-etter-oppkjopsar-vi-ma-vokse-oss-storre\\\\\\\\\\\\\\/835362\\\\\\\",\\\\\\\"target\\\\\\\":\\\\\\\"_blank\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"Det handlet om volum.\\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\" En brekkstang inn i det danske markedet.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Kj\\\\\\\\u00f8p stort og de mindre vil f\\\\\\\\u00f8lge \\\\\\\\u2013 flere titler inn i samme teknologiske \\\\\\\\u00f8kosystem.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Over 50 danske lokalaviser ble lokket inn i Amedia-folden gjennom avtalen med Jysk Fynske Medier (JFM). I Sverige har Amedia lenge hatt en lignende avtale med Bonniers lokalaviser.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Over 100 aviser utenfor Norges grenser er n\\\\\\\\u00e5 koblet p\\\\\\\\u00e5 Amedias teknologirigg p\\\\\\\\u00e5 ulikt vis.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"font-weight-bold m-font-weight-bold\\\\\\\",\\\\\\\"data-lab-font_weight\\\\\\\":\\\\\\\"font-weight-bold\\\\\\\"},\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Over 100 flere aviser \\\\\\\\u00e5 fordele kostnadene p\\\\\\\\u00e5.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Da blir det ikke spesielt viktig \\\\\\\\u00e5 v\\\\\\\\u00e6re majoritetseier. Amedia er nok mer enn forn\\\\\\\\u00f8yd med \\\\\\\\u00e5 lene seg tilbake som deleiere.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"S\\\\\\\\u00e5 lenge avisene villig inng\\\\\\\\u00e5r i konsernets teknologiske rigg.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"font-weight-bold m-font-weight-bold italic m-italic\\\\\\\",\\\\\\\"data-lab-font_weight\\\\\\\":\\\\\\\"font-weight-bold\\\\\\\",\\\\\\\"data-lab-italic\\\\\\\":\\\\\\\"italic\\\\\\\"},\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Skala. Skala. Skala.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Hundrevis av aviser deler samme teknologiske struktur \\\\\\\\u2013 \\\\\\\\u00e9n felles standard. Utvikling skjer ett sted. Endringer rulles ut samlet.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Det peker \\\\\\\\u00e9n vei: Plattform sl\\\\\\\\u00e5r enkeltl\\\\\\\\u00f8sninger. Det er infrastruktur som gjelder.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"I Schibsted ser vi tegn til sterkere sentralisering av teknologiutviklingen, selv om konsernet historisk har hatt sterke, selvstendige innovasjonsmilj\\\\\\\\u00f8er \\\\\\\\u2013 ikke minst i VG.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Retningen i bransjen er tydelig: Teknologien konsernifiseres.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"For mindre konsern som Polaris Media og Mentor Medier er det ekstremt krevende \\\\\\\\u00e5 konkurrere p\\\\\\\\u00e5 skala. De kan fort sakke akterut, eller m\\\\\\\\u00e5tte underkaste seg.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"For ikke \\\\\\\\u00e5 snakke om sm\\\\\\\\u00e5 og uavhengige medier.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Amedia m\\\\\\\\u00f8ter nok alle med \\\\\\\\u00e5pne armer og tilbud om samarbeid. I deres verden virker kontroll over infrastrukturen v\\\\\\\\u00e6re viktigere enn heleierskap.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Konsernet rigger seg for en annen rolle i Norden.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Ikke bare som aviseier.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"text\\\\\\\":\\\\\\\"Som eier av hele systemet.\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"span\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\" italic\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014\\\\\\\\u2014-\\\\\\\"}]},{\\\\\\\"type\\\\\\\":\\\\\\\"paragraph\\\\\\\",\\\\\\\"content\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"span\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"italic\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"Dette er en kommentar, og gir uttrykk for skribentens mening. Har du lyst til \\\\\\\\u00e5 skrive i Medier24? Send ditt innlegg til \\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"span\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"italic\\\\\\\"}},{\\\\\\\"type\\\\\\\":\\\\\\\"a\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"href\\\\\\\":\\\\\\\"mailto:meninger@medier24.no\\\\\\\",\\\\\\\"target\\\\\\\":\\\\\\\"_blank\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\"meninger@medier24.no\\\\\\\"},{\\\\\\\"type\\\\\\\":\\\\\\\"text\\\\\\\",\\\\\\\"marks\\\\\\\":[{\\\\\\\"type\\\\\\\":\\\\\\\"span\\\\\\\",\\\\\\\"attrs\\\\\\\":{\\\\\\\"class\\\\\\\":\\\\\\\"italic\\\\\\\"}}],\\\\\\\"text\\\\\\\":\\\\\\\".\\\\\\\"}]}]}}\\\",\\\"byline_ids\\\":[583682],\\\"byline_names\\\":\\\"Martin Fjellheim\\\",\\\"contentMarketingPublisher\\\":\\\"\\\",\\\"created\\\":\\\"2026-02-24T11:17:22+01:00\\\",\\\"created_by\\\":\\\"Fjellheim, Martin\\\",\\\"created_by_name\\\":\\\"Fjellheim, Martin\\\",\\\"crop\\\":{\\\"height\\\":{\\\"croph\\\":\\\"100\\\",\\\"cropw\\\":\\\"100\\\",\\\"metadata_key\\\":\\\"fch\\\",\\\"x\\\":\\\"0\\\",\\\"y\\\":\\\"0\\\"},\\\"pano\\\":{\\\"croph\\\":\\\"62.93\\\",\\\"cropw\\\":\\\"87.47\\\",\\\"metadata_key\\\":\\\"fcp\\\",\\\"x\\\":\\\"10.03\\\",\\\"y\\\":\\\"4.25\\\"}},\\\"frontCropUrl\\\":\\\"?imageId=811965&panoy=4.25&panox=10.03&panoh=62.93&panow=87.47&heightw=100&heighth=100&heightx=0&heighty=0\\\",\\\"full_bylines\\\":[{\\\"description\\\":\\\"Nyhetsredaktør\\\",\\\"description2\\\":\\\"Jeg har tidligere jobbet som frontsjef for Medier24 og KOM24, og har ogsÃ¥ tidligere erfaring fra BT. Har du tips om hva som rører seg i bransjen? Ris eller ros? Ta kontakt!\\\",\\\"email\\\":\\\"martin@medier24.no\\\",\\\"firstname\\\":\\\"Martin\\\",\\\"id\\\":583682,\\\"imageUrl\\\":\\\"\\\\\\/?imageId=811966&cropw=71.25&whRatio=0.67&x=9.9&bbRatio=1&croph=71.43\\\",\\\"lastname\\\":\\\"Fjellheim\\\",\\\"public_email\\\":\\\"martin@medier24.no\\\",\\\"public_phone\\\":\\\"+4798008543\\\",\\\"public_url\\\":\\\"\\\",\\\"slug\\\":\\\"martin-fjellheim\\\"}],\\\"has_published\\\":\\\"141 196\\\",\\\"hideAds\\\":\\\"\\\",\\\"hidefromapp\\\":\\\"\\\",\\\"id\\\":\\\"896083\\\",\\\"image\\\":\\\"811965\\\",\\\"imageCaption\\\":\\\"Martin Fjellheim, nyhetsredaktør i Medier24.\\\",\\\"image_count\\\":2,\\\"isContentMarketing\\\":\\\"\\\",\\\"isInternalPaywall\\\":\\\"\\\",\\\"isSpesial\\\":\\\"\\\",\\\"is_publishedhidden\\\":\\\"0\\\",\\\"kicker\\\":\\\"KOMMENTAR:\\\",\\\"lab_site_id\\\":\\\"2\\\",\\\"last_published_by\\\":[[141,1771941095,\\\"H\\\"],[141,1771941422,\\\"H\\\"],[196,1772026146,\\\"H\\\"],[141,1772102349,\\\"A\\\"]],\\\"lock\\\":\\\"\\\",\\\"lockSessionId\\\":\\\"14e9374b-c628-4569-819b-0963d79c72d6\\\",\\\"mainterm\\\":{},\\\"modified\\\":\\\"\\\",\\\"noneditorial\\\":\\\"\\\",\\\"page_template_alias\\\":\\\"default\\\",\\\"paywall\\\":\\\"\\\",\\\"published\\\":\\\"2026-02-26T11:39:09+01:00\\\",\\\"published_url\\\":\\\"\\\\\\/amedia-debatt-kommentar\\\\\\/amedias-nye-maktmodell\\\\\\/896083\\\",\\\"published_urls_json\\\":\\\"[null,\\\\\\\"\\\\\\\\\\\\\\/amedia-debatt-kommentar\\\\\\\\\\\\\\/klar-amedias-nye-maktmodell\\\\\\\\\\\\\\/896083\\\\\\\"]\\\",\\\"publishhidden\\\":\\\"0\\\",\\\"readTime\\\":\\\"2\\\",\\\"requiressubscription\\\":\\\"\\\",\\\"section_tag\\\":\\\"meninger\\\",\\\"seodescription\\\":\\\"Amedia bruker én teknologisk grunnmur og avtaler med Berlingske Media, JFM og Bonnier for Ã¥ koble over 100 aviser pÃ¥ samme plattform og skape skala. 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fullwidthTarget\">\n        <picture>\n            <source height=\"604\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=12.80&amp;y=5.73&amp;cropw=83.06&amp;croph=71.11&amp;width=2116&amp;height=1208&amp;format=webp\" type=\"image/webp\" width=\"1058\">    \n            <source height=\"604\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=12.80&amp;y=5.73&amp;cropw=83.06&amp;croph=71.11&amp;width=2116&amp;height=1208&amp;format=jpg\" type=\"image/jpeg\" width=\"1058\">    \n            <source height=\"274\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=12.80&amp;y=5.73&amp;cropw=83.06&amp;croph=71.11&amp;width=720&amp;height=411&amp;format=webp\" type=\"image/webp\" width=\"480\">    \n            <source height=\"274\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=12.80&amp;y=5.73&amp;cropw=83.06&amp;croph=71.11&amp;width=720&amp;height=411&amp;format=jpg\" type=\"image/jpeg\" width=\"480\">    \n            <img alt=\"\" height=\"274\" src=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=12.80&amp;y=5.73&amp;cropw=83.06&amp;croph=71.11&amp;width=720&amp;height=411&amp;format=jpg\" style=\"\" width=\"480\">\n        </picture>        \n        \n    </div>\n    \n</figure>\n\n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n        <div class=\"floatingText\"></div>\n    </div>\n\n\n    <div class=\"caption \" data-showmore=\"Vis mer\">\n        <figcaption class=\"\" itemprop=\"caption\">Martin Fjellheim, nyhetsredaktør i Medier24.</figcaption>\n        <figcaption class=\"\" data-byline-prefix=\"\" itemprop=\"author\">Foto: Kent Olsen</figcaption>\n    </div>\n\n\n\n    <p class=\"kicker \" style=\"\">KOMMENTAR:</p>\n    <h1 class=\"headline mainTitle t74 tm48 italic m-italic\" style=\"\">Amedias nye <span class=\"tm52\" data-lab-text_size_mobile=\"52\">maktmodell</span></h1>\n    <h2 class=\"subtitle t24\" style=\"\">«Amedias teknologisatsing handler om langt mer enn å utvikle avisene. De bygger makt – og utfordrer den tradisjonelle eierskapsmodellen», skriver Martin Fjellheim.</h2>\n\n\n\n        <div class=\"meta\" data-element-guid=\"a86c897f-da59-4165-dc0b-4084bfc6a077\">\n    \n\n    <div class=\"bylines\">\n        <div class=\"byline column\" data-element-guid=\"9109f85a-3c49-4bf5-a7f5-da6c91dc3ef7\" itemscope itemtype=\"http://schema.org/Person\">\n    \n    <div class=\"content\">\n            <figure data-element-guid=\"8847d2a6-4563-40a8-bcb4-89d274930496\">\n    <picture>\n        <img alt=\"Martin Fjellheim\" height=\"180\" itemprop=\"image\" src=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=9.90&amp;y=0.00&amp;cropw=71.25&amp;croph=71.43&amp;width=360&amp;height=360\" width=\"180\">\n    </picture>\n</figure>\n        <address class=\"name\">\n                <a href=\"https://www.m24.no/author/martin-fjellheim\" itemprop=\"url\" rel=\"author\">\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Martin Fjellheim</span>\n                    <span class=\"firstname \">Martin</span>\n                    <span class=\"lastname \">Fjellheim</span>\n                </a>\n\n                <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Martin Fjellheim</span>\n                    <span class=\"description \">Nyhetsredaktør</span>\n        </address>\n    </div>\n</div>\n\n        \n    </div>\n    \n    <div class=\"dates\">\n        <span class=\"dateGroup datePublished\">\n            <span class=\"dateLabel\">Publisert</span>\n            <time datetime=\"2026-02-26T10:39:09.000Z\">26.02.2026 - 11:39</time>\n        </span>\n    </div>\n\n\n\n\n\n</div>\n\n</div>\n\n\n                        \n\n                        \n                        \n\n\n                        \n\n                        <div class=\"bodytext large-12 small-12 medium-12\" data-element-guid=\"a86c897f-da59-4165-dc0b-4084bfc6a077\">\n    \n    \n\n    <p>Kunstig intelligens er <span class=\"italic m-italic\" data-lab-italic=\"italic\">hot</span>. Språkmodeller stjeler overskriftene.</p><p>Men de største endringene i mediebransjen akkurat nå handler om noe langt mindre glamorøst:</p><p class=\"font-weight-bold m-font-weight-bold italic m-italic\" data-lab-font_weight=\"font-weight-bold\" data-lab-italic=\"italic\">Plattform. Infrastruktur. Data. Skala.</p><p><a href=\"https://www.m24.no/alexandra-beverfjord-amedia-teknologi/slik-skal-beverfjord-utvikle-amedia-avisene-under-panseret-er-behovene-svaert-like/892998\" target=\"_blank\">Avisene har like behov under panseret, sier Amedias nye tech-dronning</a>. Derfor bygger konsernet én teknologisk grunnmur – én plattform – som trekker i én og samme retning.</p><p>Effektivt. Men også en maktstrategi i seg selv. </p><p class=\"font-weight-bold m-font-weight-bold\" data-lab-font_weight=\"font-weight-bold\">Amedias logikk er enkel:</p><ul><li><p>Flere titler på samme plattform betyr lavere kostnad per avis.</p></li><li><p>Mer journalistikk og flere brukere på samme rigg betyr mer data.</p></li><li><p>Mer data gir bedre personalisering.</p></li><li><p>Bedre personalisering gir sterkere annonseprodukt og høyere betalingsvilje.</p></li></ul><p>Globale tech-giganter opererer med ekstrem skala. Ingen enkeltstående lokalavis kan konkurrere med Google eller Meta på teknologiutvikling.</p><p class=\"font-weight-bold m-font-weight-bold\" data-lab-font_weight=\"font-weight-bold\">Amedias svar er å bygge størrelse.</p><p><a href=\"https://www.m24.no/amedia-anders-opdahl-berlingske-tidende/amedia-kjoper-berlingske-media/774948\" target=\"_blank\">Oppkjøpet av Berlingske Media</a> i Danmark handlet neppe om stormannsgalskap eller kjærlighet til danske riksaviser.</p><article class=\"column desktop-floatRight paywall small-12 large-4 small-abs-12 large-abs-4 \" data-element-guid=\"2c0c2518-472e-42e0-8a3f-f062660873e8\" data-instance=\"821997\" data-section=\"meninger\" data-site-alias=\"medier24\" itemscope>\n    \n    <div class=\"content bg-primary color_mobile_bg-primary hasContentPadding mobile-hasContentPadding\" style=\"\">\n        \n        <a class=\"\" data-k5a-url=\"https://www.m24.no/a/821997\" href=\"/alt-amedia-anders-opdahl/dette-fikk-du-ikke-med-pa-kjopet-anders-opdahl/821997\" itemprop=\"url\" rel=\"\">\n\n\n        <div class=\"media mobile-floatLeft\">\n                \n\n                <figure class=\"mobile-floatLeft\" data-element-guid=\"f0f31064-f5f3-4421-b8dd-5e2efe1bb422\">\n    <div class=\"img fullwidthTarget\">\n        <picture>\n            <source height=\"159\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=20.82&amp;y=9.11&amp;cropw=79.18&amp;croph=56.83&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=706&amp;height=318&amp;format=webp\" type=\"image/webp\" width=\"353\">    \n            <source height=\"159\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=20.82&amp;y=9.11&amp;cropw=79.18&amp;croph=56.83&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=706&amp;height=318&amp;format=jpg\" type=\"image/jpeg\" width=\"353\">    \n            <source height=\"163\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=40.41&amp;y=6.22&amp;cropw=37.68&amp;croph=73.30&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=188&amp;height=245&amp;format=webp\" type=\"image/webp\" width=\"125\">    \n            <source height=\"163\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=40.41&amp;y=6.22&amp;cropw=37.68&amp;croph=73.30&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=188&amp;height=245&amp;format=jpg\" type=\"image/jpeg\" width=\"125\">    \n            <img alt=\"\" height=\"163\" loading=\"lazy\" src=\"https://image.m24.no/811965.webp?imageId=811965&amp;x=40.41&amp;y=6.22&amp;cropw=37.68&amp;croph=73.30&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=188&amp;height=245&amp;format=jpg\" style=\"\" width=\"125\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n            \n            <div class=\"floatingText\">\n\n                <div class=\"labels\">\n                </div>\n            </div>\n            \n<div class=\"paywallLabel bottomLeft\"><span class=\"fi-plus\"></span> </div>\n\n        </div>\n\n<div class=\"paywallLabel bottomLeft\"><span class=\"fi-plus\"></span> </div>\n\n        \n            <div class=\"kicker below t14 tm14\" style=\"\">\nKOMMENTAR:\n</div>\n            <h2 class=\"headline t29 tm18 no_italic m-italic\" itemprop=\"headline\" style=\"\"><span class=\"tm19\" data-lab-text_size_mobile=\"19\">Dette fikk du ikke</span> <span class=\"tm23\" data-lab-text_size_mobile=\"23\">med på kjøpet,</span> <span class=\"tm23\" data-lab-text_size_mobile=\"23\">Anders Opdahl</span>\n</h2>\n\n        \n\n\n\n\n        </a>\n\n        <time datetime=\"2025-05-15T12:06:40+02:00\" itemprop=\"datePublished\"></time>\n    </div>\n</article>\n<p><a href=\"https://www.m24.no/amedia-anders-opdahl-gisle-torheim/amedia-sjefen-etter-oppkjopsar-vi-ma-vokse-oss-storre/835362\" target=\"_blank\">Det handlet om volum.</a> En brekkstang inn i det danske markedet.</p><p>Kjøp stort og de mindre vil følge – flere titler inn i samme teknologiske økosystem.</p><p>Over 50 danske lokalaviser ble lokket inn i Amedia-folden gjennom avtalen med Jysk Fynske Medier (JFM). I Sverige har Amedia lenge hatt en lignende avtale med Bonniers lokalaviser.</p><p>Over 100 aviser utenfor Norges grenser er nå koblet på Amedias teknologirigg på ulikt vis.</p><p class=\"font-weight-bold m-font-weight-bold\" data-lab-font_weight=\"font-weight-bold\">Over 100 flere aviser å fordele kostnadene på.</p><p>Da blir det ikke spesielt viktig å være majoritetseier. Amedia er nok mer enn fornøyd med å lene seg tilbake som deleiere.</p><p>Så lenge avisene villig inngår i konsernets teknologiske rigg.</p><p class=\"font-weight-bold m-font-weight-bold italic m-italic\" data-lab-font_weight=\"font-weight-bold\" data-lab-italic=\"italic\">Skala. Skala. Skala.</p><article class=\"column desktop-floatRight paywall small-12 large-4 small-abs-12 large-abs-4 \" data-element-guid=\"b00e1010-da45-459e-88a2-495bfe508a61\" data-instance=\"826148\" data-section=\"meninger\" data-site-alias=\"medier24\" itemscope>\n    \n    <div class=\"content bg-primary color_mobile_bg-primary hasContentPadding mobile-hasContentPadding\" style=\"\">\n        \n        <a class=\"\" data-k5a-url=\"https://www.m24.no/a/826148\" href=\"/annonseinntekter-annonsering-danmark/norske-danske-og-svenske-tilstander/826148\" itemprop=\"url\" rel=\"\">\n\n\n        <div class=\"media mobile-floatLeft\">\n                \n\n                <figure class=\"mobile-floatLeft\" data-element-guid=\"abb720d9-8546-4c04-a139-4bc53c082a3f\">\n    <div class=\"img fullwidthTarget\">\n        <picture>\n            <source height=\"153\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=0.00&amp;y=1.97&amp;cropw=100.00&amp;croph=67.40&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=678&amp;height=306&amp;format=webp\" type=\"image/webp\" width=\"339\">    \n            <source height=\"153\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=0.00&amp;y=1.97&amp;cropw=100.00&amp;croph=67.40&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=678&amp;height=306&amp;format=jpg\" type=\"image/jpeg\" width=\"339\">    \n            <source height=\"146\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=26.95&amp;y=4.64&amp;cropw=40.09&amp;croph=95.36&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=138&amp;height=219&amp;format=webp\" type=\"image/webp\" width=\"92\">    \n            <source height=\"146\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=26.95&amp;y=4.64&amp;cropw=40.09&amp;croph=95.36&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=138&amp;height=219&amp;format=jpg\" type=\"image/jpeg\" width=\"92\">    \n            <img alt=\"\" height=\"146\" loading=\"lazy\" src=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=26.95&amp;y=4.64&amp;cropw=40.09&amp;croph=95.36&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=138&amp;height=219&amp;format=jpg\" style=\"\" width=\"92\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n            \n            <div class=\"floatingText\">\n\n                <div class=\"labels\">\n                </div>\n            </div>\n            \n<div class=\"paywallLabel bottomLeft\"><span class=\"fi-plus\"></span> </div>\n\n        </div>\n\n<div class=\"paywallLabel bottomLeft\"><span class=\"fi-plus\"></span> </div>\n\n        \n            <div class=\"kicker below t14 tm14\" style=\"\">\nKOMMENTAR:\n</div>\n            <h2 class=\"headline t29 tm22 italic m-italic\" itemprop=\"headline\" style=\"\">Norske, danske og svenske tilstander\n</h2>\n\n        \n\n\n\n\n        </a>\n\n        <time datetime=\"2025-05-28T13:12:53+02:00\" itemprop=\"datePublished\"></time>\n    </div>\n</article>\n<p>Hundrevis av aviser deler samme teknologiske struktur – én felles standard. Utvikling skjer ett sted. Endringer rulles ut samlet.</p><p>Det peker én vei: Plattform slår enkeltløsninger. Det er infrastruktur som gjelder.</p><p>I Schibsted ser vi tegn til sterkere sentralisering av teknologiutviklingen, selv om konsernet historisk har hatt sterke, selvstendige innovasjonsmiljøer – ikke minst i VG.</p><p>Retningen i bransjen er tydelig: Teknologien konsernifiseres.</p><p>For mindre konsern som Polaris Media og Mentor Medier er det ekstremt krevende å konkurrere på skala. De kan fort sakke akterut, eller måtte underkaste seg.</p><p>For ikke å snakke om små og uavhengige medier.</p><p>Amedia møter nok alle med åpne armer og tilbud om samarbeid. I deres verden virker kontroll over infrastrukturen være viktigere enn heleierskap.</p><p>Konsernet rigger seg for en annen rolle i Norden.</p><p>Ikke bare som aviseier.</p><p>Som eier av hele systemet.</p><p><span class=\" italic\">———————————————-</span></p><p><span class=\"italic\">Dette er en kommentar, og gir uttrykk for skribentens mening. Har du lyst til å skrive i Medier24? Send ditt innlegg til <a href=\"mailto:meninger@medier24.no\" target=\"_blank\">meninger@medier24.no</a>.</span></p><div class=\"columns btxt_row row small-12 large-12 bg-primary color_mobile_bg-primary hasContentPadding mobile-hasContentPadding\" data-element-guid=\"34ca1b00-d287-48c7-b49e-dce0dd759d9d\" style=\"\"><article class=\"column paywall small-12 large-4 small-abs-12 large-abs-4 \" data-element-guid=\"60aa1e2c-d367-4215-9e4f-7408cc17ffd1\" data-instance=\"885596\" data-section=\"meninger\" data-site-alias=\"medier24\" itemscope>\n    \n    <div class=\"content color_mobile_no_bg_color\" style=\"\">\n        \n        <a class=\"\" data-k5a-url=\"https://www.m24.no/a/885596\" href=\"/debatt-kommentar-kunstig-intelligens/vg-begraver-artikkelen-hva-gjor-vi-andre-na/885596\" itemprop=\"url\" rel=\"\">\n\n\n        <div class=\"media \">\n                \n\n                <figure class=\"\" data-element-guid=\"52fd53aa-5aad-4b55-a3f7-ca40603833c4\">\n    <div class=\"img fullwidthTarget\">\n        <picture>\n            <source height=\"159\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=0.00&amp;y=0.28&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=706&amp;height=318&amp;format=webp\" type=\"image/webp\" width=\"353\">    \n            <source height=\"159\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=0.00&amp;y=0.28&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=706&amp;height=318&amp;format=jpg\" type=\"image/jpeg\" width=\"353\">    \n            <source height=\"216\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=0.00&amp;y=0.28&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=324&amp;format=webp\" type=\"image/webp\" width=\"480\">    \n            <source height=\"216\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=0.00&amp;y=0.28&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=324&amp;format=jpg\" type=\"image/jpeg\" width=\"480\">    \n            <img alt=\"\" height=\"216\" src=\"https://image.m24.no/811966.webp?imageId=811966&amp;x=0.00&amp;y=0.28&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=324&amp;format=jpg\" style=\"\" width=\"480\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n            \n            <div class=\"floatingText\">\n\n                <div class=\"labels\">\n                </div>\n            </div>\n            \n<div class=\"paywallLabel  \"><span class=\"fi-plus\"></span> </div>\n\n        </div>\n\n<div class=\"paywallLabel  \"><span class=\"fi-plus\"></span> </div>\n\n        \n            <div class=\"kicker below \" style=\"\">\nKOMMENTAR:\n</div>\n            <h2 class=\"headline t35 tm27 italic m-italic\" itemprop=\"headline\" style=\"\"><span class=\"t47\" data-lab-text_size_desktop=\"47\">VG begraver </span><span class=\"t36\" data-lab-text_size_desktop=\"36\">artikkelen – hva</span> gjør vi andre nå?\n</h2>\n\n        \n\n\n\n\n        </a>\n\n        <time datetime=\"2026-01-19T11:27:23+01:00\" itemprop=\"datePublished\"></time>\n    </div>\n</article>\n<article class=\"column paywall small-12 large-4 small-abs-12 large-abs-4 \" data-element-guid=\"061bddb1-a6bd-43b3-97c2-919ea346de9a\" data-instance=\"824113\" data-section=\"meninger\" data-site-alias=\"medier24\" itemscope>\n    \n    <div class=\"content\" style=\"\">\n        \n        <a class=\"\" data-k5a-url=\"https://www.m24.no/a/824113\" href=\"/aller-media-annonseinntekter-dagbladet/motoren-fusker-kraftig-i-klikkfabrikken-dagbladet/824113\" itemprop=\"url\" rel=\"\">\n\n\n        <div class=\"media \">\n                \n\n                <figure class=\"\" data-element-guid=\"ffbb090c-1a38-4a81-9db3-f418f99fbbc5\">\n    <div class=\"img fullwidthTarget\">\n        <picture>\n            <source height=\"159\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811968.webp?imageId=811968&amp;x=0.00&amp;y=2.50&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=706&amp;height=318&amp;format=webp\" type=\"image/webp\" width=\"353\">    \n            <source height=\"159\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811968.webp?imageId=811968&amp;x=0.00&amp;y=2.50&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=706&amp;height=318&amp;format=jpg\" type=\"image/jpeg\" width=\"353\">    \n            <source height=\"216\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811968.webp?imageId=811968&amp;x=0.00&amp;y=2.50&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=324&amp;format=webp\" type=\"image/webp\" width=\"480\">    \n            <source height=\"216\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811968.webp?imageId=811968&amp;x=0.00&amp;y=2.50&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=324&amp;format=jpg\" type=\"image/jpeg\" width=\"480\">    \n            <img alt=\"\" height=\"216\" src=\"https://image.m24.no/811968.webp?imageId=811968&amp;x=0.00&amp;y=2.50&amp;cropw=100.00&amp;croph=71.67&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=324&amp;format=jpg\" style=\"\" width=\"480\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n            \n            <div class=\"floatingText\">\n\n                <div class=\"labels\">\n                </div>\n            </div>\n            \n<div class=\"paywallLabel  \"><span class=\"fi-plus\"></span> </div>\n\n        </div>\n\n<div class=\"paywallLabel  \"><span class=\"fi-plus\"></span> </div>\n\n        \n            <div class=\"kicker below \" style=\"\">\nKOMMENTAR:\n</div>\n            <h2 class=\"headline t26 tm24 italic m-italic\" itemprop=\"headline\" style=\"\">Motoren fusker kraftig <span class=\"t37\" data-lab-text_size_desktop=\"37\">i klikkfabrikken</span> <span class=\"t56\" data-lab-text_size_desktop=\"56\">Dagbladet</span>\n</h2>\n\n        \n\n\n\n\n        </a>\n\n        <time datetime=\"2025-06-27T13:27:39+02:00\" itemprop=\"datePublished\"></time>\n    </div>\n</article>\n<article class=\"column paywall small-12 large-4 small-abs-12 large-abs-4 \" data-element-guid=\"1f7de800-c5a5-4d3b-8b45-742bd15d5bfc\" data-instance=\"824564\" data-section=\"meninger\" data-site-alias=\"medier24\" itemscope>\n    \n    <div class=\"content color_mobile_no_bg_color\" style=\"\">\n        \n        <a class=\"\" data-k5a-url=\"https://www.m24.no/a/824564\" href=\"/ai-overviews-debatt-google/trafikkdodens-neste-bolge/824564\" itemprop=\"url\" rel=\"\">\n\n\n        <div class=\"media \">\n                \n\n                <figure class=\"\" data-element-guid=\"84c56450-ec98-4de4-b64c-298bcda1704a\">\n    <div class=\"img fullwidthTarget\">\n        <picture>\n            <source height=\"176\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811961.webp?imageId=811961&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=79.73&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=664&amp;height=352&amp;format=webp\" type=\"image/webp\" width=\"332\">    \n            <source height=\"176\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/811961.webp?imageId=811961&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=79.73&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=664&amp;height=352&amp;format=jpg\" type=\"image/jpeg\" width=\"332\">    \n            <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811961.webp?imageId=811961&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=79.73&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=383&amp;format=webp\" type=\"image/webp\" width=\"480\">    \n            <source height=\"255\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/811961.webp?imageId=811961&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=79.73&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=383&amp;format=jpg\" type=\"image/jpeg\" width=\"480\">    \n            <img alt=\"\" height=\"255\" src=\"https://image.m24.no/811961.webp?imageId=811961&amp;x=0.00&amp;y=0.00&amp;cropw=100.00&amp;croph=79.73&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=720&amp;height=383&amp;format=jpg\" style=\"\" width=\"480\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n            \n            <div class=\"floatingText\">\n\n                <div class=\"labels\">\n                </div>\n            </div>\n            \n<div class=\"paywallLabel  \"><span class=\"fi-plus\"></span> </div>\n\n        </div>\n\n<div class=\"paywallLabel  \"><span class=\"fi-plus\"></span> </div>\n\n        \n            <div class=\"kicker below \" style=\"\">\nKOMMENTAR:\n</div>\n            <h2 class=\"headline t40 tm43 italic m-italic\" itemprop=\"headline\" style=\"\">Trafikkdødens <span class=\"t50 tm54\" data-lab-text_size_desktop=\"50\" data-lab-text_size_mobile=\"54\">neste bølge</span>\n</h2>\n\n        \n\n\n\n\n        </a>\n\n        <time datetime=\"2025-05-22T11:59:09+02:00\" itemprop=\"datePublished\"></time>\n    </div>\n</article>\n</div>\n\n\n    \n\n    \n</div>\n\n\n                        \n\n\n                        \n<div class=\"column articleFooter\" data-element-guid=\"a86c897f-da59-4165-dc0b-4084bfc6a077\">\n    <span class=\"tags\">\n        <a href=\"/emne/amedia\">amedia</a>\n        <a href=\"/emne/debatt\">debatt</a>\n        <a href=\"/emne/kommentar\">kommentar</a>\n        <a href=\"/emne/martin%20fjellheim\">martin fjellheim</a>\n        <a href=\"/emne/medieteknologi\">medieteknologi</a>\n        <a href=\"/emne/meninger\">meninger</a>\n        <a href=\"/emne/teknologi\">teknologi</a>\n    </span>\n    \n</div>\n\n\n                        <div class=\"row social\">\n                            <div class=\"column large-12 small-12\">\n                                    <a aria-label=\"Del på Facebook\" class=\"fi-social-facebook\" href=\"https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.m24.no%2Famedia-debatt-kommentar%2Famedias-nye-maktmodell%2F896083\" target=\"_blank\"></a>\n                                    <a aria-label=\"Del på X (Twitter)\" class=\"fi-social-twitter\" href=\"https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.m24.no%2Famedia-debatt-kommentar%2Famedias-nye-maktmodell%2F896083\" target=\"_blank\"></a>\n                                    <a aria-label=\"Del via e-mail\" class=\"fi-mail\" href=\"mailto:?subject=Amedias%20nye%20maktmodell&amp;body=%C2%ABAmedias%20teknologisatsing%20handler%20om%20langt%20mer%20enn%20%C3%A5%20utvikle%20avisene.%20De%20bygger%20makt%20%E2%80%93%20og%20utfordrer%20den%20tradisjonelle%20eierskapsmodellen%C2%BB%2C%20skriver%20Martin%20Fjellheim.%0Dhttps%3A%2F%2Fwww.m24.no%2Famedia-debatt-kommentar%2Famedias-nye-maktmodell%2F896083\" target=\"_blank\"></a>\n                            </div>\n                        </div>\n\n                    </section>\n                    \n                </article>\n                <section class=\"related desktop-fullWidth mobile-fullWidth fullwidthTarget\">\n                <div class=\"page-content\" data-element-guid=\"ae5ce3ca-93c6-40c8-bdf7-8c525954ff2f\"><div class=\"row small-12 large-12\" data-element-guid=\"9f5863bf-7f05-40b8-c844-cbbd855f00d9\" style=\"\">\n<!-- placeholder(#1) -->\n<div class=\"column articlesByTag toplist small-12 large-12 small-abs-12 large-abs-12\" data-element-guid=\"d71c67be-b136-4c4f-8e28-cd13e67bb3de\">\n    \n    <div class=\"content \" style=\"\">\n                <h3 class=\"bg-black color_mobile_bg-black hasTextPadding mobile-hasTextPadding\" itemprop=\"headline\" style=\"\">Les også:</h3>\n            <ul>\n                <li>\n                    <a href=\"/debatt-en-annen-mediehistorie-kommentar/seks-av-ti-stoler-pa-mediene-er-det-kjempehoy-tillit/895473\">\n                        <img loading=\"lazy\" src=\"https://image.m24.no/?imageId=895557&amp;panow=100&amp;panoy=0&amp;panox=0&amp;panoh=84.87&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;width=200&amp;height=90&amp;format=webp\">\n                        <div class=\"text-container\">                    \n                            \n                            <h4 class=\"abt-title\">Seks av ti stoler på mediene. Er det kjempehøy tillit?</h4>\n                            \n                            \n                        </div>\n                    </a>\n                </li>\n            \n                <li>\n                    <a href=\"/anne-haskoll-haugen-debatt-debattjournalistikk/danskene-har-funnet-opp-debatten-pa-ny/895275\">\n                        <img loading=\"lazy\" src=\"https://image.m24.no/?imageId=863854&amp;panox=0&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;heightx=0&amp;heighty=0&amp;heightw=100&amp;heighth=100&amp;width=200&amp;height=90&amp;format=webp\">\n                        <div class=\"text-container\">                    \n                            \n                            <h4 class=\"abt-title\">Danskene har funnet opp debatten på ny</h4>\n                            \n                            \n                        </div>\n                    </a>\n                </li>\n            \n                <li>\n                    <a href=\"/amedia-debatt-ingrid-skogrand/lokale-medier-vokser-men-politikken-har-stagnert/894930\">\n                        <img loading=\"lazy\" src=\"https://image.m24.no/?imageId=628493&amp;panox=6.51&amp;panow=86.93&amp;panoh=73.71&amp;panoy=2.2&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;width=200&amp;height=90&amp;format=webp\">\n                        <div class=\"text-container\">                    \n                            \n                            <h4 class=\"abt-title\">Lokale medier vokser, men politikken har stagnert</h4>\n                            \n                            \n                        </div>\n                    </a>\n                </li>\n            \n                <li>\n                    <a href=\"/dagens-naeringsliv-debatt-epstein-sakene/epstein-avsloringene-viser-hvorfor-journalistikk-virker/889525\">\n                        <img loading=\"lazy\" src=\"https://image.m24.no/?imageId=483303&amp;panow=100&amp;panoh=71.67&amp;panoy=7.5&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;width=200&amp;height=90&amp;format=webp\">\n                        <div class=\"text-container\">                    \n                            \n                            <h4 class=\"abt-title\">Epstein-avsløringene viser hvorfor journalistikk virker</h4>\n                            \n                            \n                        </div>\n                    </a>\n                </li>\n            \n                <li>\n                    <a href=\"/debatt-espen-skoland-hanne-mcbride/schibsted-onsker-seg-makt-pa-alle-skjermer/894273\">\n                        <img loading=\"lazy\" src=\"https://image.m24.no/?imageId=887922&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heighty=0&amp;heighth=100&amp;heightx=11.78&amp;heightw=41.43&amp;width=200&amp;height=90&amp;format=webp\">\n                        <div class=\"text-container\">                    \n                            \n                            <h4 class=\"abt-title\">Schibsted ønsker seg makt på alle skjermer</h4>\n                            \n                            \n                        </div>\n                    </a>\n                </li>\n            \n                <li>\n                    <a href=\"/debatt-en-annen-mediehistorie-kommentar/mange-meninger-er-ikke-mangfold/893005\">\n                        <img loading=\"lazy\" src=\"https://image.m24.no/?imageId=893048&amp;panow=100&amp;panoh=100&amp;panoy=0&amp;panox=0&amp;heighty=0&amp;heightx=0&amp;heightw=100&amp;heighth=100&amp;width=200&amp;height=90&amp;format=webp\">\n                        <div class=\"text-container\">                    \n                            \n                            <h4 class=\"abt-title\">Mange meninger er ikke mangfold</h4>\n                            \n                            \n                        </div>\n                    </a>\n                </li>\n            </ul>\n    </div>\n</div>\n\n</div>\n<div class=\"row small-12 large-12\" data-element-guid=\"74c91fbf-4477-48b9-c70e-e00fe9959c6f\" style=\"\">\n<!-- placeholder(#2) -->\n<div class=\"front_rows small-12 large-12 small-abs-12 large-abs-12\" data-element-guid=\"cd09e13c-1e4b-4d1c-8309-9e9f3fd4ebf5\">\n    \n    <div class=\"content fullwidthTarget\" style=\"\">\n            \n            <div class=\"row small-12 large-12 bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" data-element-guid=\"12910dc9-5bb2-4558-fdd8-00263ed29f37\" style=\"\">\n<!-- placeholder(#1) -->\n<div class=\"column articlescroller source_profilert_stilling_m24 small-12 large-12\" data-element-guid=\"870e3d46-125a-46fd-9095-fabdfe8c507c\" id=\"article_list_106347\" style=\"\">\n    \n    <div class=\"inner content fullwidthTarget\">\n            \n            <h2 class=\"articlescroller-header \" style=\"\">Ledige stillinger:</h2>\n\n        <ul class=\"scroll-container swipehelper snap-container-x snap-element-start articles count_4 \">\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-kommunikasjon-oslo/ntbs-bildebyra-soker-visuell-radgiver/896028\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/896050.jpg?imageId=896050&amp;panox=0.00&amp;panoy=4.72&amp;panow=100.00&amp;panoh=71.67&amp;heightx=37.58&amp;heighty=0.00&amp;heightw=41.43&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>NTBs bildebyrå søker visuell rådgiver</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/vart-land-soker-podkastjournalist/895962\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/895980.jpg?imageId=895980&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=89.58&amp;heightx=51.26&amp;heighty=0.00&amp;heightw=32.86&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Vårt Land søker podkastjournalist</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/faedrelandsvennen-soker-leder-for-undersokende-journalistikk/893948\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/894842.jpg?imageId=894842&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Fædrelandsvennen søker leder for undersøkende journalistikk</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-profilert-stilling/faedrelandsvennen-soker-nyhetsjournalist/893928\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/894844.jpg?imageId=894844&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=0.00&amp;heighty=0.00&amp;heightw=100.00&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Fædrelandsvennen søker nyhetsjournalist</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/dagbladet-soker-politisk-redaktor/893710\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/893715.jpg?imageId=893715&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=17.20&amp;heighty=0.00&amp;heightw=46.67&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Dagbladet søker politisk redaktør</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-kommunikasjon-ledelse/hoyre-soker-pressesjef-og-kommunikasjonssjef/893302\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/893305.jpg?imageId=893305&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=40.63&amp;heighty=0.00&amp;heightw=34.29&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Høyre søker pressesjef og kommunikasjons­sjef</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-oslo/ntb-soker-nyhetsjournalist-i-fast-stilling/892972\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/892986.jpg?imageId=892986&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=34.71&amp;heighty=0.00&amp;heightw=41.43&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>NTB søker nyhets­­journalist i fast stilling</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-ledelse/nrk-nordland-soker-redaksjonssjef/892936\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/892939.jpg?imageId=892939&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=52.60&amp;heighty=0.00&amp;heightw=15.71&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>NRK Nordland søker redaksjonssjef</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-profilert-stilling/haugesunds-avis-soker-journalist/891653\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/891656.jpg?imageId=891656&amp;panox=0.00&amp;panoy=7.51&amp;panow=100.00&amp;panoh=74.57&amp;heightx=17.33&amp;heighty=0.00&amp;heightw=39.52&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Haugesunds Avis søker journalist</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/journalistikk-midlertidig-profilert-stilling/sommervikar-sokes-i-tronder-avisa-eller-en-av-vare-lokalaviser/889260\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/889269.jpg?imageId=889269&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=20.70&amp;heighty=0.00&amp;heightw=41.43&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Sommervikar søkes i Trønder-Avisa eller en av våre lokalaviser</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/fast-stilling-journalistikk-nord-norge/bladet-vesteralen-soker-journalist/887073\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/887142.jpg?imageId=887142&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=58.57&amp;heighty=0.00&amp;heightw=41.43&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Bladet Vesterålen søker journalist</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/journalistikk-midlertidig-profilert-stilling/jaerbladet-sokjer-sommarvikarar/884938\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/884941.jpg?imageId=884941&amp;panox=0.00&amp;panoy=0.00&amp;panow=100.00&amp;panoh=100.00&amp;heightx=18.47&amp;heighty=0.00&amp;heightw=41.43&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Jærbladet søkjer sommarvikarar</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n                <li class=\"scroll-item snap-element column hasImage skipLeadText\" data-section=\"stilling\">\n                    <a href=\"https://stilling.m24.no/amedia-journalistikk-midlertidig/bladet-vesteralen-soker-sommervikarer-til-arbeidssted-sortland/872720\">\n                            <figure>\n                                <img alt=\"\" height=\"119\" loading=\"lazy\" src=\"https://image.m24.no/872733.jpg?imageId=872733&amp;panox=0.00&amp;panoy=9.85&amp;panow=100.00&amp;panoh=63.55&amp;heightx=25.09&amp;heighty=0.00&amp;heightw=46.67&amp;heighth=100.00&amp;width=1058&amp;height=570&amp;format=webp&amp;width=530&amp;height=238\" width=\"265\">\n                            </figure>\n                        <div class=\"text-container\">\n                            \n                            \n                            <h3>Bladet Vesterålen søker sommer­vikarer til arbeidssted Sortland</h3>\n                            \n                            \n                            \n                        </div>\n                    </a>\n                </li>\n        </ul>\n\n            \n            <p class=\"ingress align-center mobile_text_align_align-center\"><a aria-label=\"\" href=\"https://stilling.medier24.no/\"><span class=\"font-weight-bold\" data-lab-font_weight_desktop=\"font-weight-bold\"></span></a><a aria-label=\"\" href=\"https://stilling.m24.no\"><span class=\"font-weight-bold\" data-lab-font_weight_desktop=\"font-weight-bold\">Se alle ledige stillinger her</span></a></p>\n\n\n    </div>\n\n        \n</div>\n\n</div>\n<div class=\"row small-12 large-12\" data-element-guid=\"c5c30a15-1af1-422d-e1aa-85245a9f7bec\" style=\"\"><div class=\"markupbox column small-12 large-12 small-abs-12 large-abs-12\" 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href=\"mailto:meninger@medier24.no\">meninger@medier24.no</a></p><p>Annonse: <a href=\"mailto:annonse@watchmedia.no\" style=\"background-color: initial;\">annonse@watchmedia.no</a></p><p>Abonnement:<a href=\"mailto:m24@watchmedia.no\"> m24@watchmedia.no</a></p><p>For andre henvendelser, <a href=\"mailto:firmapost@medier24.no\">firmapost@medier24.no</a>.</p><p>Medier24 AS er medlem av <a href=\"http://www.fagpressen.no/\">Fagpressen</a>.</p>\n    </div>\n</div><div class=\"column text_multiline small-12 large-4 small-abs-12 large-abs-4\" data-element-guid=\"82bae4a4-70bf-4048-95f9-9bae5ba9f681\">\n    \n    <div class=\"content multiline bodytext\" style=\"\">\n        <p>Medier24 arbeider etter Vær Varsom-plakatens regler for god presseskikk.</p><p>Vi bruker KI-verktøy som ChatGPT, Claude, og Gemini i journalistikken vår.</p><p>M24s redaksjon har alltid det fulle ansvar for publisert innhold, med eller uten bruk av kunstig intelligens.</p>\n    </div>\n</div></div>\n</div>\n<div 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srcset=\"https://image.m24.no/278910.webp?imageId=278910&amp;x=29.70&amp;y=31.73&amp;cropw=40.36&amp;croph=43.63&amp;width=684&amp;height=310&amp;format=webp\" type=\"image/webp\" width=\"342\">    \n            <source height=\"155\" media=\"(min-width: 768px)\" srcset=\"https://image.m24.no/278910.webp?imageId=278910&amp;x=29.70&amp;y=31.73&amp;cropw=40.36&amp;croph=43.63&amp;width=684&amp;height=310&amp;format=jpg\" type=\"image/jpeg\" width=\"342\">    \n            <source height=\"71\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/278910.webp?imageId=278910&amp;x=29.70&amp;y=31.73&amp;cropw=40.36&amp;croph=43.63&amp;width=233&amp;height=107&amp;format=webp\" type=\"image/webp\" width=\"155\">    \n            <source height=\"71\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/278910.webp?imageId=278910&amp;x=29.70&amp;y=31.73&amp;cropw=40.36&amp;croph=43.63&amp;width=233&amp;height=107&amp;format=jpg\" type=\"image/jpeg\" width=\"155\">    \n            <img alt=\"\" height=\"71\" loading=\"lazy\" src=\"https://image.m24.no/278910.webp?imageId=278910&amp;x=29.70&amp;y=31.73&amp;cropw=40.36&amp;croph=43.63&amp;width=233&amp;height=107&amp;format=jpg\" style=\"\" width=\"155\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n            \n            <div class=\"floatingText\">\n\n                <div class=\"labels\">\n                </div>\n            </div>\n            \n\n        </div>\n\n\n        \n\n        \n\n\n\n\n        \n\n        <time datetime=\"\" itemprop=\"datePublished\"></time>\n    </div>\n</article>\n<article class=\"column small-4 large-4 small-abs-4 large-abs-4 \" data-element-guid=\"d5f6dfaf-170e-43c1-aee3-25acdb7ead20\" data-instance=\"105774\" data-section=\"\" data-site-alias=\"\" itemscope>\n    \n    <div class=\"content\" style=\"\">\n        \n        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 \n            <source height=\"71\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/278914.webp?imageId=278914&amp;x=22.62&amp;y=21.57&amp;cropw=55.90&amp;croph=60.39&amp;width=233&amp;height=107&amp;format=jpg\" type=\"image/jpeg\" width=\"155\">    \n            <img alt=\"\" height=\"71\" loading=\"lazy\" src=\"https://image.m24.no/278914.webp?imageId=278914&amp;x=22.62&amp;y=21.57&amp;cropw=55.90&amp;croph=60.39&amp;width=233&amp;height=107&amp;format=jpg\" style=\"\" width=\"155\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n            \n            <div class=\"floatingText\">\n\n                <div class=\"labels\">\n                </div>\n            </div>\n            \n\n        </div>\n\n\n        \n\n        \n\n\n\n\n        \n\n        <time datetime=\"\" itemprop=\"datePublished\"></time>\n    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type=\"image/jpeg\" width=\"342\">    \n            <source height=\"71\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/278928.webp?imageId=278928&amp;x=10.71&amp;y=30.95&amp;cropw=81.19&amp;croph=36.67&amp;width=233&amp;height=107&amp;format=webp\" type=\"image/webp\" width=\"155\">    \n            <source height=\"71\" media=\"(max-width: 767px)\" srcset=\"https://image.m24.no/278928.webp?imageId=278928&amp;x=10.71&amp;y=30.95&amp;cropw=81.19&amp;croph=36.67&amp;width=233&amp;height=107&amp;format=jpg\" type=\"image/jpeg\" width=\"155\">    \n            <img alt=\"\" height=\"71\" loading=\"lazy\" src=\"https://image.m24.no/278928.webp?imageId=278928&amp;x=10.71&amp;y=30.95&amp;cropw=81.19&amp;croph=36.67&amp;width=233&amp;height=107&amp;format=jpg\" style=\"\" width=\"155\">\n        </picture>        \n            </div>\n    \n</figure>\n\n                \n                \n                \n                \n                \n                \n                \n   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   "source_updated_at" : null,
   "summary" : "«Amedias teknologisatsing handler om langt mer enn å utvikle avisene. De bygger makt – og utfordrer den tradisjonelle eierskapsmodellen», skriver Martin Fjellheim.",
   "tags" : null,
   "title" : "Amedias nye maktmodell",
   "twitter_title" : null,
   "version" : 1
}