Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris
Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for å styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.
Næss Ebbesen er gründer og daglig leder i markedsbyrået FRAMINORD, som har hovedkontor i Harstad og drives herfra.
Byrået leverer tjenester innen foto, video, sosiale medier og arrangementsplanlegging over hele Nord-Norge.
Nå er det klart at FRAMINORD er semifinalist i kategorien «årets SoMe/innholdsbyrå» under HER Conference & Awards.
Rapport fra innsiden
– Å bli semifinalist i en nasjonal konkurranse med så mange sterke aktører betyr mye. Det viser at vi leverer på nivå med etablerte byråer i hele landet, sier gründer Henriette Næss Ebbesen.
I fjor ble hun lagt merke til av mange da hun fotfulgte a-laget til Harstad Idrettslag i tre måneder fra mars til mai. FRAMINORD var med på å etablere klubbens Snapchat-konto, samt å utvikle en tydelig strategi for innholdsproduksjon i forkant av sesongen.
Publikum fikk et unikt innblikk i kulissene – på reiser, i garderoben mellom omgangene, under spillermøter og mer. På kort tid fikk HIL 3.200 følgere på Snapchat, hvor treninger og kampdager ble fulgt tett med hyppige oppdateringer og aktiv dialog med følgerne.
– Jeg driver ikke med markedsføring for å fylle en feed. Jeg driver med markedsføring for å skape resultater, og gjøre omdreininger når noe ikke funker. Når vi ser konkret effekt i form av engasjement, følgertall, oppmøte og salg, vet vi at vi har truffet, sier Ebbesen.
– Jeg er jo fra Vega i Helgeland og hadde egentlig bare vært innom Harstad Damefotball tidligere, så jeg visste ikke helt hva jeg kom til. Men HIL er så mye mer enn bare en fotballklubb. Jeg møtte historie, tidligere spillere, unge og rutinerte i A-laget, barn og unge i og utenfor Bæst i lag, veteranene, Harstad Tigers, engasjerte foreldre og frivillige med sterke meninger og stort hjerte. Du trenger ikke være i 1.-divisjon for å lykkes med å selge kamper, du trenger personlighet, historie og ektehet. Og det har HIL mer enn nok av, sier Ebbesen.
Arbeidet hennes bidro til rekordomsetning under årets kamp, der 927 tilskuere kjøpte billett og HIL hadde inntekter på 402.000 kroner før fratrekk av kostnader. Ebbesen understreker at klubben og de frivillige sto naturligvis for hovedinnsatsen, men det strategiske markedsarbeidet i forkant spilte en positiv rolle i betydelig grad, og trolig mer enn mange er klar over, ifølge henne.
Kan konkurrere
Nå håper hun på finaleplass til HER Conference & Awards, som er en av Norges største og viktigste møteplasser for kvinnelige gründere og ledere. Publikum skal stemme fram de ti finalistene innen 23. februar. Deretter skal en jury kåre vinneren i forbindelse med prisutdelingen på Ullevaal stadion 27. april.
– For meg handler dette om mer enn en pris. Det handler om å vise at Nord-Norge har selskaper som kan utvikle sterke, konkurransedyktige fagmiljøer også i nord.
Derfor håper hun naturlig nok på å få flest mulig stemmer.
– For hvor kult hadde det ikke vært å se FRAMINORD ta imot pris på Ullevaal stadion 27. april, spør Ebbesen.
Byrået hennes er i konkurranse med blant andre store nasjonale aktører. I begrunnelsen for nominasjonen heter det at prisen går til byråer som har lykkes med å lage innovative kampanjer, å oppnå vekst i følgerskaren, og tilpasset seg nye trender og plattformer.
HIL er bare en liten del. FRAMINORD har jobbet med bransjer som energi, olje og gass, maritim industri, skipsdesign, oppdrett og reiseliv – i tillegg til å løfte opp yrkesfag og industri gjennom målrettet bruk av sosiale medier.
🏷️ Extracted Entities (30)
HIL
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Henriette Næss Ebbesen
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FRAMINORD
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Harstad 📁
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Harstad IL 📁
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Snapchat 📁
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Vega 📁
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Gründer 🏷️
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HARSTAD 🏷️
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Harstad IL 🏷️
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Markedsføring 🏷️
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Nord-Norge 🏷️
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Snapchat 🏷️
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Vega 🏷️
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Awards
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HER Conference
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Harstad Damefotball
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Snapchat
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Harstad Idrettslag
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Harstad Tigers
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Helgeland
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Norge
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Vega
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📊 Metadata
Category: Sport, Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL
Keywords: Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL
Article Version History (2 versions)
This article has been updated since it was first fetched. Below are all versions:
Version 2
Current
2026-02-12 12:39:51
Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris
UPDATE
Author: Øyvind Askevold Kaarbø
Published: 2026-02-11 20:15:37
Category: Sport, Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL
📝 Summary
Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for å styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.
📄 Full Content (3450 chars)
Næss Ebbesen er gründer og daglig leder i markedsbyrået FRAMINORD, som har hovedkontor i Harstad og drives herfra.
Byrået leverer tjenester innen foto, video, sosiale medier og arrangementsplanlegging over hele Nord-Norge.
Nå er det klart at FRAMINORD er semifinalist i kategorien «årets SoMe/innholdsbyrå» under HER Conference & Awards.
Rapport fra innsiden
– Å bli semifinalist i en nasjonal konkurranse med så mange sterke aktører betyr mye. Det viser at vi leverer på nivå med etablerte byråer i hele landet, sier gründer Henriette Næss Ebbesen.
I fjor ble hun lagt merke til av mange da hun fotfulgte a-laget til Harstad Idrettslag i tre måneder fra mars til mai. FRAMINORD var med på å etablere klubbens Snapchat-konto, samt å utvikle en tydelig strategi for innholdsproduksjon i forkant av sesongen.
Publikum fikk et unikt innblikk i kulissene – på reiser, i garderoben mellom omgangene, under spillermøter og mer. På kort tid fikk HIL 3.200 følgere på Snapchat, hvor treninger og kampdager ble fulgt tett med hyppige oppdateringer og aktiv dialog med følgerne.
– Jeg driver ikke med markedsføring for å fylle en feed. Jeg driver med markedsføring for å skape resultater, og gjøre omdreininger når noe ikke funker. Når vi ser konkret effekt i form av engasjement, følgertall, oppmøte og salg, vet vi at vi har truffet, sier Ebbesen.
– Jeg er jo fra Vega i Helgeland og hadde egentlig bare vært innom Harstad Damefotball tidligere, så jeg visste ikke helt hva jeg kom til. Men HIL er så mye mer enn bare en fotballklubb. Jeg møtte historie, tidligere spillere, unge og rutinerte i A-laget, barn og unge i og utenfor Bæst i lag, veteranene, Harstad Tigers, engasjerte foreldre og frivillige med sterke meninger og stort hjerte. Du trenger ikke være i 1.-divisjon for å lykkes med å selge kamper, du trenger personlighet, historie og ektehet. Og det har HIL mer enn nok av, sier Ebbesen.
Arbeidet hennes bidro til rekordomsetning under årets kamp, der 927 tilskuere kjøpte billett og HIL hadde inntekter på 402.000 kroner før fratrekk av kostnader. Ebbesen understreker at klubben og de frivillige sto naturligvis for hovedinnsatsen, men det strategiske markedsarbeidet i forkant spilte en positiv rolle i betydelig grad, og trolig mer enn mange er klar over, ifølge henne.
Kan konkurrere
Nå håper hun på finaleplass til HER Conference & Awards, som er en av Norges største og viktigste møteplasser for kvinnelige gründere og ledere. Publikum skal stemme fram de ti finalistene innen 23. februar. Deretter skal en jury kåre vinneren i forbindelse med prisutdelingen på Ullevaal stadion 27. april.
– For meg handler dette om mer enn en pris. Det handler om å vise at Nord-Norge har selskaper som kan utvikle sterke, konkurransedyktige fagmiljøer også i nord.
Derfor håper hun naturlig nok på å få flest mulig stemmer.
– For hvor kult hadde det ikke vært å se FRAMINORD ta imot pris på Ullevaal stadion 27. april, spør Ebbesen.
Byrået hennes er i konkurranse med blant andre store nasjonale aktører. I begrunnelsen for nominasjonen heter det at prisen går til byråer som har lykkes med å lage innovative kampanjer, å oppnå vekst i følgerskaren, og tilpasset seg nye trender og plattformer.
HIL er bare en liten del. FRAMINORD har jobbet med bransjer som energi, olje og gass, maritim industri, skipsdesign, oppdrett og reiseliv – i tillegg til å løfte opp yrkesfag og industri gjennom målrettet bruk av sosiale medier.
🏷️ Tags & Keywords
Keywords: Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL
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</p> <fieldset class="radio-group buttons"><!----> <div class="content"><label><input name="radio-100[]" type="radio" value="on"> <span>På</span></label><label><input checked="checked" class="active" name="radio-100[]" type="radio" value="auto"> <span>Auto</span></label><label><input name="radio-100[]" type="radio" value="off"> <span>Av</span></label></div></fieldset></div> <!----></div> <div class="submenu submenu-main" id="submenu"><header class="searchbox-wrapper"><input class="searchInput inlineInput" maxlength="50" placeholder="Søk etter innhold …" type="text" value=""> <button class="btn searchConfirm primary inlineButton">Søk</button></header> <!----> <!----></div> <!----> <!----> <!----> <!----> <div class="polarisMarketing" id="topboard"></div> <!----></div> <main class="Layout"><!----> <div class="Art Article Default" page="article" pulsepagetype="Article" tabindex="0"><article id="main-article"><header class="article-header"><div class="section-title"><a class="link" href="/sport/">Sport</a> <span class="arrow-right">→</span></div><h1>Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris</h1><p class="lead">Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for å styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.</p><figure class="media image original"><div class="ratio zoomable" style="padding-top:133.33%;"><img alt="" class="loaded" src="https://vcdn.polarismedia.no/bd6360ca-0fc8-446d-8cdd-3c3c58f57d74?fit=clip&h=1400&q=80&tight=false&w=1000"></div> <figcaption>
TETT PÅ: Henriette Næss Ebbesen fulgte HIL tett i tre måneder og ga følgerne på Snapchat bilder og video fra innsiden.
<span><strong>Foto:</strong> Rino Andersen</span></figcaption></figure></header> <div class="article-meta article-meta-top"><div class="byline withImages"><div class="author"><figure alt="Øyvind Askevold Kaarbø" class="media image square"><div class="ratio" style="padding-top:100.00%;"><img alt="" src="data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7"></div> <!----></figure> <div class="author-meta"><span class="fullname"><a href="/av/oeyvind-askevold-kaarboe">Øyvind Askevold Kaarbø</a></span> <!----> <!----></div></div> <!----></div> <div class="time"><span class="updated"><span class="label">Oppdatert:</span> <time datetime="2026-02-11T20:15:37Z">
15 timer siden
</time> </span></div> <!----> <!----></div> <div class="article-body-wrapper"><div class="article-body body"><div class="polarisMarketing" id="netboard_1"></div><p>Næss Ebbesen er gründer og daglig leder i markedsbyrået FRAMINORD, som har hovedkontor i Harstad og drives herfra.</p><p>Byrået leverer tjenester innen foto, video, sosiale medier og arrangementsplanlegging over hele Nord-Norge.</p><p>Nå er det klart at FRAMINORD er semifinalist i kategorien «årets SoMe/innholdsbyrå» under HER Conference & Awards.</p><h3>Rapport fra innsiden</h3><p>– Å bli semifinalist i en nasjonal konkurranse med så mange sterke aktører betyr mye. Det viser at vi leverer på nivå med etablerte byråer i hele landet, sier gründer Henriette Næss Ebbesen.</p><p>I fjor ble hun lagt merke til av mange da hun fotfulgte a-laget til Harstad Idrettslag i tre måneder fra mars til mai. FRAMINORD var med på å etablere klubbens Snapchat-konto, samt å utvikle en tydelig strategi for innholdsproduksjon i forkant av sesongen.</p><p>Publikum fikk et unikt innblikk i kulissene – på reiser, i garderoben mellom omgangene, under spillermøter og mer. På kort tid fikk HIL 3.200 følgere på Snapchat, hvor treninger og kampdager ble fulgt tett med hyppige oppdateringer og aktiv dialog med følgerne.</p><div class="polarisMarketing" id="brandboard"></div><figure class="media image original"><div class="ratio zoomable" style="padding-top:66.67%;"><img alt="" src="data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7"></div> <figcaption>
KAMPDAG: Da HIL spilte mot Gamle Oslo i april, rapporterte Henriette Næss Ebbesen fortløpende til følgerne av HIL på Snapchat.
<span><strong>Foto:</strong> Knut Ingebrigtsen</span></figcaption></figure><p>– Jeg driver ikke med markedsføring for å fylle en feed. Jeg driver med markedsføring for å skape resultater, og gjøre omdreininger når noe ikke funker. Når vi ser konkret effekt i form av engasjement, følgertall, oppmøte og salg, vet vi at vi har truffet, sier Ebbesen.</p><p>– Jeg er jo fra Vega i Helgeland og hadde egentlig bare vært innom Harstad Damefotball tidligere, så jeg visste ikke helt hva jeg kom til. Men HIL er så mye mer enn bare en fotballklubb. Jeg møtte historie, tidligere spillere, unge og rutinerte i A-laget, barn og unge i og utenfor Bæst i lag, veteranene, Harstad Tigers, engasjerte foreldre og frivillige med sterke meninger og stort hjerte. Du trenger ikke være i 1.-divisjon for å lykkes med å selge kamper, du trenger personlighet, historie og ektehet. Og det har HIL mer enn nok av, sier Ebbesen.</p><div class="polarisMarketing" id="netboard_2"></div><figure class="media image original"><div class="ratio zoomable" style="padding-top:66.83%;"><img alt="" src="data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7"></div> <figcaption>
ANERKJENNELSE: Henriette Næss Ebbesen mener nominasjonen er en anerkjennelse av at det finnes høy kompetanse i Nord-Norge.
<span><strong>Foto:</strong> FRAMINORD</span></figcaption></figure><p>Arbeidet hennes bidro til rekordomsetning under årets kamp, der 927 tilskuere kjøpte billett og HIL hadde inntekter på 402.000 kroner før fratrekk av kostnader. Ebbesen understreker at klubben og de frivillige sto naturligvis for hovedinnsatsen, men det strategiske markedsarbeidet i forkant spilte en positiv rolle i betydelig grad, og trolig mer enn mange er klar over, ifølge henne.</p><h3>Kan konkurrere</h3><p>Nå håper hun på finaleplass til HER Conference & Awards, som er en av Norges største og viktigste møteplasser for kvinnelige gründere og ledere. Publikum skal stemme fram de ti finalistene innen 23. februar. Deretter skal en jury kåre vinneren i forbindelse med prisutdelingen på Ullevaal stadion 27. april.</p><div class="polarisMarketing" id="netboard_3"></div><p>– For meg handler dette om mer enn en pris. Det handler om å vise at Nord-Norge har selskaper som kan utvikle sterke, konkurransedyktige fagmiljøer også i nord.</p><figure class="media image original"><div class="ratio zoomable" style="padding-top:124.99%;"><img alt="" src="data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7"></div> <figcaption>
GRÜNDER: Henriette Næss Ebbesen er den eneste fast ansatte i markedsbyrået, men samarbeider med et nettverk av frilansere innen foto, video, lyd og lys.
<span><strong>Foto:</strong> FRAMINORD</span></figcaption></figure><p>Derfor håper hun naturlig nok på å få flest mulig stemmer.</p><p>– For hvor kult hadde det ikke vært å se FRAMINORD ta imot pris på Ullevaal stadion 27. april, spør Ebbesen.</p><p>Byrået hennes er i konkurranse med blant andre store nasjonale aktører. I begrunnelsen for nominasjonen heter det at prisen går til byråer som har lykkes med å lage innovative kampanjer, å oppnå vekst i følgerskaren, og tilpasset seg nye trender og plattformer.</p><p>HIL er bare en liten del. FRAMINORD har jobbet med bransjer som energi, olje og gass, maritim industri, skipsdesign, oppdrett og reiseliv – i tillegg til å løfte opp yrkesfag og industri gjennom målrettet bruk av sosiale medier.</p></div> <!----></div></article> <!----> <div class="article-meta article-meta-bottom"><div class="time"><span class="published"><span class="label">Publisert:</span> <time datetime="2026-02-11T20:15:37Z">
onsdag 11. februar 2026 kl. 21:15
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15 timer siden
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"article_id" : 110687,
"author" : "Øyvind Askevold Kaarbø",
"category" : "Sport, Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL",
"change_type" : "update",
"content" : "Næss Ebbesen er gründer og daglig leder i markedsbyrået FRAMINORD, som har hovedkontor i Harstad og drives herfra.\n\nByrået leverer tjenester innen foto, video, sosiale medier og arrangementsplanlegging over hele Nord\\-Norge.\n\nNå er det klart at FRAMINORD er semifinalist i kategorien «årets SoMe/innholdsbyrå» under HER Conference & Awards.\n\n### Rapport fra innsiden\n\n– Å bli semifinalist i en nasjonal konkurranse med så mange sterke aktører betyr mye. Det viser at vi leverer på nivå med etablerte byråer i hele landet, sier gründer Henriette Næss Ebbesen.\n\nI fjor ble hun lagt merke til av mange da hun fotfulgte a\\-laget til Harstad Idrettslag i tre måneder fra mars til mai. FRAMINORD var med på å etablere klubbens Snapchat\\-konto, samt å utvikle en tydelig strategi for innholdsproduksjon i forkant av sesongen.\n\nPublikum fikk et unikt innblikk i kulissene – på reiser, i garderoben mellom omgangene, under spillermøter og mer. På kort tid fikk HIL 3.200 følgere på Snapchat, hvor treninger og kampdager ble fulgt tett med hyppige oppdateringer og aktiv dialog med følgerne.\n\n– Jeg driver ikke med markedsføring for å fylle en feed. Jeg driver med markedsføring for å skape resultater, og gjøre omdreininger når noe ikke funker. Når vi ser konkret effekt i form av engasjement, følgertall, oppmøte og salg, vet vi at vi har truffet, sier Ebbesen.\n\n– Jeg er jo fra Vega i Helgeland og hadde egentlig bare vært innom Harstad Damefotball tidligere, så jeg visste ikke helt hva jeg kom til. Men HIL er så mye mer enn bare en fotballklubb. Jeg møtte historie, tidligere spillere, unge og rutinerte i A\\-laget, barn og unge i og utenfor Bæst i lag, veteranene, Harstad Tigers, engasjerte foreldre og frivillige med sterke meninger og stort hjerte. Du trenger ikke være i 1.\\-divisjon for å lykkes med å selge kamper, du trenger personlighet, historie og ektehet. Og det har HIL mer enn nok av, sier Ebbesen.\n\nArbeidet hennes bidro til rekordomsetning under årets kamp, der 927 tilskuere kjøpte billett og HIL hadde inntekter på 402.000 kroner før fratrekk av kostnader. Ebbesen understreker at klubben og de frivillige sto naturligvis for hovedinnsatsen, men det strategiske markedsarbeidet i forkant spilte en positiv rolle i betydelig grad, og trolig mer enn mange er klar over, ifølge henne.\n\n### Kan konkurrere\n\nNå håper hun på finaleplass til HER Conference & Awards, som er en av Norges største og viktigste møteplasser for kvinnelige gründere og ledere. Publikum skal stemme fram de ti finalistene innen 23. februar. Deretter skal en jury kåre vinneren i forbindelse med prisutdelingen på Ullevaal stadion 27. april.\n\n– For meg handler dette om mer enn en pris. Det handler om å vise at Nord\\-Norge har selskaper som kan utvikle sterke, konkurransedyktige fagmiljøer også i nord.\n\nDerfor håper hun naturlig nok på å få flest mulig stemmer.\n\n– For hvor kult hadde det ikke vært å se FRAMINORD ta imot pris på Ullevaal stadion 27. april, spør Ebbesen.\n\nByrået hennes er i konkurranse med blant andre store nasjonale aktører. I begrunnelsen for nominasjonen heter det at prisen går til byråer som har lykkes med å lage innovative kampanjer, å oppnå vekst i følgerskaren, og tilpasset seg nye trender og plattformer.\n\nHIL er bare en liten del. FRAMINORD har jobbet med bransjer som energi, olje og gass, maritim industri, skipsdesign, oppdrett og reiseliv – i tillegg til å løfte opp yrkesfag og industri gjennom målrettet bruk av sosiale medier.",
"created_at" : "2026-02-12 12:39:51",
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bli semifinalist i en nasjonal konkurranse med sÃ¥ mange sterke aktører betyr mye. Det viser at vi leverer pÃ¥ nivÃ¥ med etablerte byrÃ¥er i hele landet, sier gründer Henriette Næss Ebbesen.\\n\\nI fjor ble hun lagt merke til av mange da hun fotfulgte a\\\\-laget til Harstad Idrettslag i tre mÃ¥neder fra mars til mai. FRAMINORD var med pÃ¥ Ã¥ etablere klubbens Snapchat\\\\-konto, samt Ã¥ utvikle en tydelig strategi for innholdsproduksjon i forkant av sesongen.\\n\\nPublikum fikk et unikt innblikk i kulissene â pÃ¥ reiser, i garderoben mellom omgangene, under spillermøter og mer. PÃ¥ kort tid fikk HIL 3.200 følgere pÃ¥ Snapchat, hvor treninger og kampdager ble fulgt tett med hyppige oppdateringer og aktiv dialog med følgerne.\\n\\nâ Jeg driver ikke med markedsføring for Ã¥ fylle en feed. Jeg driver med markedsføring for Ã¥ skape resultater, og gjøre omdreininger nÃ¥r noe ikke funker. NÃ¥r vi ser konkret effekt i form av engasjement, følgertall, oppmøte og salg, vet vi at vi har truffet, sier Ebbesen.\\n\\nâ Jeg er jo fra Vega i Helgeland og hadde egentlig bare vært innom Harstad Damefotball tidligere, sÃ¥ jeg visste ikke helt hva jeg kom til. Men HIL er sÃ¥ mye mer enn bare en fotballklubb. Jeg møtte historie, tidligere spillere, unge og rutinerte i A\\\\-laget, barn og unge i og utenfor Bæst i lag, veteranene, Harstad Tigers, engasjerte foreldre og frivillige med sterke meninger og stort hjerte. Du trenger ikke være i 1.\\\\-divisjon for Ã¥ lykkes med Ã¥ selge kamper, du trenger personlighet, historie og ektehet. Og det har HIL mer enn nok av, sier Ebbesen.\\n\\nArbeidet hennes bidro til rekordomsetning under Ã¥rets kamp, der 927 tilskuere kjøpte billett og HIL hadde inntekter pÃ¥ 402.000 kroner før fratrekk av kostnader. Ebbesen understreker at klubben og de frivillige sto naturligvis for hovedinnsatsen, men det strategiske markedsarbeidet i forkant spilte en positiv rolle i betydelig grad, og trolig mer enn mange er klar over, ifølge henne.\\n\\n### Kan konkurrere\\n\\nNÃ¥ hÃ¥per hun pÃ¥ finaleplass til HER Conference & Awards, som er en av Norges største og viktigste møteplasser for kvinnelige gründere og ledere. Publikum skal stemme fram de ti finalistene innen 23. februar. Deretter skal en jury kÃ¥re vinneren i forbindelse med prisutdelingen pÃ¥ Ullevaal stadion 27. april.\\n\\nâ For meg handler dette om mer enn en pris. Det handler om Ã¥ vise at Nord\\\\-Norge har selskaper som kan utvikle sterke, konkurransedyktige fagmiljøer ogsÃ¥ i nord.\\n\\nDerfor hÃ¥per hun naturlig nok pÃ¥ Ã¥ fÃ¥ flest mulig stemmer.\\n\\nâ For hvor kult hadde det ikke vært Ã¥ se FRAMINORD ta imot pris pÃ¥ Ullevaal stadion 27. april, spør Ebbesen.\\n\\nByrÃ¥et hennes er i konkurranse med blant andre store nasjonale aktører. I begrunnelsen for nominasjonen heter det at prisen gÃ¥r til byrÃ¥er som har lykkes med Ã¥ lage innovative kampanjer, Ã¥ oppnÃ¥ vekst i følgerskaren, og tilpasset seg nye trender og plattformer.\\n\\nHIL er bare en liten del. FRAMINORD har jobbet med bransjer som energi, olje og gass, maritim industri, skipsdesign, oppdrett og reiseliv â i tillegg til Ã¥ løfte opp yrkesfag og industri gjennom mÃ¥lrettet bruk av sosiale medier.\",\"keywords\":[\"Harstad\",\"Vega\",\"Snapchat\",\"Nord-Norge\",\"Markedsføring\",\"Gründer\",\"Harstad IL\"],\"raw_feed_item\":\"<item>\\n <title><![CDATA[Tok med publikum bak kulissene i HIL â nÃ¥ kjemper hun om nasjonal pris]]></title>\\n <link>https://www.ht.no/sport/i/aJ7vg5/tok-med-publikum-bak-kulissene-i-hil-naa-kjemper-hun-om-nasjonal-pris</link>\\n <guid>https://www.ht.no/sport/i/aJ7vg5/tok-med-publikum-bak-kulissene-i-hil-naa-kjemper-hun-om-nasjonal-pris</guid>\\n <pubDate>Wed, 11 Feb 2026 20:15:37 GMT</pubDate>\\n <description><![CDATA[Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for Ã¥ styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.]]></description>\\n <category>Sport</category>\\n <category>Harstad</category>\\n <category>Vega</category>\\n <category>Snapchat</category>\\n <category>Nord-Norge</category>\\n <category>Markedsføring</category>\\n <category>Gründer</category>\\n <category>Harstad IL</category>\\n <enclosure length=\\\"0\\\" type=\\\"image/jpeg\\\" url=\\\"https://vcdn.polarismedia.no/4b8ea4e8-376f-4835-92aa-f4f687263104?fit=clip&q=80&w=1000\\\" />\\n </item>\",\"title\":\"Tok med publikum bak kulissene i HIL â nÃ¥ kjemper hun om nasjonal pris\",\"description\":\"Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for Ã¥ styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.\",\"author\":\"Ãyvind Askevold Kaarbø\",\"category\":\"Sport, Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL\",\"is_paywalled\":0,\"twitter\":{\"card\":\"summary_large_image\"}}",
"og_title" : "Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris",
"published_at" : "2026-02-11 20:15:37",
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class=\"Art Article Default\" page=\"article\" pulsepagetype=\"Article\" tabindex=\"0\"><article id=\"main-article\"><header class=\"article-header\"><div class=\"section-title\"><a class=\"link\" href=\"/sport/\">Sport</a> <span class=\"arrow-right\">→</span></div><h1>Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris</h1><p class=\"lead\">Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for å styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.</p><figure class=\"media image original\"><div class=\"ratio zoomable\" style=\"padding-top:133.33%;\"><img alt=\"\" class=\"loaded\" src=\"https://vcdn.polarismedia.no/bd6360ca-0fc8-446d-8cdd-3c3c58f57d74?fit=clip&h=1400&q=80&tight=false&w=1000\"></div> <figcaption>\n TETT PÅ: Henriette Næss Ebbesen fulgte HIL tett i tre måneder og ga følgerne på Snapchat bilder og video fra innsiden.\n <span><strong>Foto:</strong> Rino Andersen</span></figcaption></figure></header> <div class=\"article-meta article-meta-top\"><div class=\"byline withImages\"><div class=\"author\"><figure alt=\"Øyvind Askevold Kaarbø\" class=\"media image square\"><div class=\"ratio\" style=\"padding-top:100.00%;\"><img alt=\"\" src=\"data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7\"></div> <!----></figure> <div class=\"author-meta\"><span class=\"fullname\"><a href=\"/av/oeyvind-askevold-kaarboe\">Øyvind Askevold Kaarbø</a></span> <!----> <!----></div></div> <!----></div> <div class=\"time\"><span class=\"updated\"><span class=\"label\">Oppdatert:</span> <time datetime=\"2026-02-11T20:15:37Z\">\n 15 timer siden\n</time> </span></div> <!----> <!----></div> <div class=\"article-body-wrapper\"><div class=\"article-body body\"><div class=\"polarisMarketing\" id=\"netboard_1\"></div><p>Næss Ebbesen er gründer og daglig leder i markedsbyrået FRAMINORD, som har hovedkontor i Harstad og drives herfra.</p><p>Byrået leverer tjenester innen foto, video, sosiale medier og arrangementsplanlegging over hele Nord-Norge.</p><p>Nå er det klart at FRAMINORD er semifinalist i kategorien «årets SoMe/innholdsbyrå» under HER Conference & Awards.</p><h3>Rapport fra innsiden</h3><p>– Å bli semifinalist i en nasjonal konkurranse med så mange sterke aktører betyr mye. Det viser at vi leverer på nivå med etablerte byråer i hele landet, sier gründer Henriette Næss Ebbesen.</p><p>I fjor ble hun lagt merke til av mange da hun fotfulgte a-laget til Harstad Idrettslag i tre måneder fra mars til mai. FRAMINORD var med på å etablere klubbens Snapchat-konto, samt å utvikle en tydelig strategi for innholdsproduksjon i forkant av sesongen.</p><p>Publikum fikk et unikt innblikk i kulissene – på reiser, i garderoben mellom omgangene, under spillermøter og mer. På kort tid fikk HIL 3.200 følgere på Snapchat, hvor treninger og kampdager ble fulgt tett med hyppige oppdateringer og aktiv dialog med følgerne.</p><div class=\"polarisMarketing\" id=\"brandboard\"></div><figure class=\"media image original\"><div class=\"ratio zoomable\" style=\"padding-top:66.67%;\"><img alt=\"\" src=\"data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7\"></div> <figcaption>\n KAMPDAG: Da HIL spilte mot Gamle Oslo i april, rapporterte Henriette Næss Ebbesen fortløpende til følgerne av HIL på Snapchat.\n <span><strong>Foto:</strong> Knut Ingebrigtsen</span></figcaption></figure><p>– Jeg driver ikke med markedsføring for å fylle en feed. Jeg driver med markedsføring for å skape resultater, og gjøre omdreininger når noe ikke funker. Når vi ser konkret effekt i form av engasjement, følgertall, oppmøte og salg, vet vi at vi har truffet, sier Ebbesen.</p><p>– Jeg er jo fra Vega i Helgeland og hadde egentlig bare vært innom Harstad Damefotball tidligere, så jeg visste ikke helt hva jeg kom til. Men HIL er så mye mer enn bare en fotballklubb. Jeg møtte historie, tidligere spillere, unge og rutinerte i A-laget, barn og unge i og utenfor Bæst i lag, veteranene, Harstad Tigers, engasjerte foreldre og frivillige med sterke meninger og stort hjerte. Du trenger ikke være i 1.-divisjon for å lykkes med å selge kamper, du trenger personlighet, historie og ektehet. Og det har HIL mer enn nok av, sier Ebbesen.</p><div class=\"polarisMarketing\" id=\"netboard_2\"></div><figure class=\"media image original\"><div class=\"ratio zoomable\" style=\"padding-top:66.83%;\"><img alt=\"\" src=\"data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7\"></div> <figcaption>\n ANERKJENNELSE: Henriette Næss Ebbesen mener nominasjonen er en anerkjennelse av at det finnes høy kompetanse i Nord-Norge. \n <span><strong>Foto:</strong> FRAMINORD</span></figcaption></figure><p>Arbeidet hennes bidro til rekordomsetning under årets kamp, der 927 tilskuere kjøpte billett og HIL hadde inntekter på 402.000 kroner før fratrekk av kostnader. Ebbesen understreker at klubben og de frivillige sto naturligvis for hovedinnsatsen, men det strategiske markedsarbeidet i forkant spilte en positiv rolle i betydelig grad, og trolig mer enn mange er klar over, ifølge henne.</p><h3>Kan konkurrere</h3><p>Nå håper hun på finaleplass til HER Conference & Awards, som er en av Norges største og viktigste møteplasser for kvinnelige gründere og ledere. Publikum skal stemme fram de ti finalistene innen 23. februar. Deretter skal en jury kåre vinneren i forbindelse med prisutdelingen på Ullevaal stadion 27. april.</p><div class=\"polarisMarketing\" id=\"netboard_3\"></div><p>– For meg handler dette om mer enn en pris. Det handler om å vise at Nord-Norge har selskaper som kan utvikle sterke, konkurransedyktige fagmiljøer også i nord.</p><figure class=\"media image original\"><div class=\"ratio zoomable\" style=\"padding-top:124.99%;\"><img alt=\"\" src=\"data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7\"></div> <figcaption>\n GRÜNDER: Henriette Næss Ebbesen er den eneste fast ansatte i markedsbyrået, men samarbeider med et nettverk av frilansere innen foto, video, lyd og lys.\n <span><strong>Foto:</strong> FRAMINORD</span></figcaption></figure><p>Derfor håper hun naturlig nok på å få flest mulig stemmer.</p><p>– For hvor kult hadde det ikke vært å se FRAMINORD ta imot pris på Ullevaal stadion 27. april, spør Ebbesen.</p><p>Byrået hennes er i konkurranse med blant andre store nasjonale aktører. I begrunnelsen for nominasjonen heter det at prisen går til byråer som har lykkes med å lage innovative kampanjer, å oppnå vekst i følgerskaren, og tilpasset seg nye trender og plattformer.</p><p>HIL er bare en liten del. FRAMINORD har jobbet med bransjer som energi, olje og gass, maritim industri, skipsdesign, oppdrett og reiseliv – i tillegg til å løfte opp yrkesfag og industri gjennom målrettet bruk av sosiale medier.</p></div> <!----></div></article> <!----> <div class=\"article-meta article-meta-bottom\"><div class=\"time\"><span class=\"published\"><span class=\"label\">Publisert:</span> <time datetime=\"2026-02-11T20:15:37Z\">\n onsdag 11. februar 2026 kl. 21:15\n</time> </span> <span class=\"updated\"><span class=\"label\">Oppdatert:</span> <time datetime=\"2026-02-11T20:15:37Z\">\n 15 timer siden\n</time> </span></div></div> <aside class=\"article-footer\"><div class=\"tags-listing\"><div class=\"heading-title\">Utforsk tema:</div> <ul class=\"tag-list\"><li class=\"tag-item\"><a class=\"single-tag\" href=\"/tag/harstad/\"><span>\n Harstad\n </span></a></li><li class=\"tag-item\"><a class=\"single-tag\" href=\"/tag/vega/\"><span>\n Vega\n </span></a></li><li class=\"tag-item\"><a 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class=\"Copyright\"><div><p>Harstad Tidende arbeider etter <a href=\"https://www.presse.no/vaer-varsom-plakaten/\">Vær Varsom-plakatens</a> regler for god presseskikk. 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"source_updated_at" : null,
"summary" : "Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for å styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.",
"tags" : null,
"title" : "Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris",
"twitter_title" : null,
"version" : 2
}
Version 1
2026-02-11 23:01:10
Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris
NEW
Published: 2026-02-11 20:15:37
Category: Sport, Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL
📝 Summary
Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for å styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.
📄 Full Content (72 chars)
Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris
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Keywords: Harstad, Vega, Snapchat, Nord-Norge, Markedsføring, Gründer, Harstad IL
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class=\"Copyright\"><div><p>Harstad Tidende arbeider etter <a href=\"https://www.presse.no/vaer-varsom-plakaten/\">Vær Varsom-plakatens</a> regler for god presseskikk. 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"source_updated_at" : null,
"summary" : "Hun har samarbeidet tett med næringslivet og fulgt HIL-gutta bak kulissene for å styrke klubbens synlighet i sosiale medier. Henriette Næss Ebbesen er nominert til nasjonal pris.",
"tags" : null,
"title" : "Tok med publikum bak kulissene i HIL – nå kjemper hun om nasjonal pris",
"twitter_title" : null,
"version" : 1
}