Sjokkfall: Ned 70 prosent
For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.
Kort fortalt
Salget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.
Forbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.
Det er en økende skepsis til ultraprosessert mat blant nordmenn.
Salget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.
Sammendraget er laget av ChatGPT og godkjent av DinSide.
Vi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.
Men det er lenge siden kjøtterstatningene kunne vise til at de solgte bedre enn Grandiosa.
Melder om kraftig nedgang
Salget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.
- Kjøtterstatninger, både ferske og fryste, startet i praksis på null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.
- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året.
Han peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger.
- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».
Erstattes med dette
Lutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser.
- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.
Også NorgesGruppen merker endringer i nordmenns handlemønster.
- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.
Hun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding - og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».
Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men
måten de gjør det på har endret seg. - Salget av bønner, linser og kikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere og nuggets har gått noe ned, sier Rognlien til DinSide. - Vår opplevelse er at flere nå velger plantebaserte råvarer de kan bruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og enkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i hverdagen i stedet for å velge enten–eller.
Skeptisk til ultraprosessert mat
Undersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.
Ifølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat.
Som en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.
Pål W Thorbjørnsen i Vegetarforeningen hjalp Dagbladet å teste ny vegetarisk ferdigmat da det begynte å bli litt bredere tilgjengelig i 2017.
Han tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat.
- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide.
Mer frukt og grønt
På tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.
- Selv om salget av frukt og grønt har økt i Coop-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.
Grønnsakene som har økt mest er bakepotet (75,6 prosent), aubergine (31,8 prosent) og reddik (30,8 prosent), mens topp tre frukt er kiwi (55,5 prosent), blåbær (52,5 prosent) og mango (28,5 prosent).
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COOP 🏷️
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Dagligvare 🏷️
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Fritid 🏷️
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Mat 🏷️
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vegetar 🏷️
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Rema
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Vegetarforeningen
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📊 Metadata
Keywords: fritid, dagligvare, mat, vegetar, ultraprosessert mat, coop
OpenGraph Title: Salget stuper
Article Version History (2 versions)
This article has been updated since it was first fetched. Below are all versions:
Version 2
Current
2026-02-05 14:45:40
Sjokkfall: Ned 70 prosent
UPDATE
Author: Elisabeth Dalseg
Published: 2026-02-05 13:33:40
Updated: 2026-02-05 13:33:40
📝 Summary
For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.
📄 Full Content (4495 chars)
Kort fortalt
Salget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.
Forbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.
Det er en økende skepsis til ultraprosessert mat blant nordmenn.
Salget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.
Sammendraget er laget av ChatGPT og godkjent av DinSide.
Vi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.
Men det er lenge siden kjøtterstatningene kunne vise til at de solgte bedre enn Grandiosa.
Melder om kraftig nedgang
Salget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.
- Kjøtterstatninger, både ferske og fryste, startet i praksis på null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.
- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året.
Han peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger.
- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».
Erstattes med dette
Lutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser.
- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.
Også NorgesGruppen merker endringer i nordmenns handlemønster.
- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.
Hun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding - og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».
Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men
måten de gjør det på har endret seg. - Salget av bønner, linser og kikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere og nuggets har gått noe ned, sier Rognlien til DinSide. - Vår opplevelse er at flere nå velger plantebaserte råvarer de kan bruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og enkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i hverdagen i stedet for å velge enten–eller.
Skeptisk til ultraprosessert mat
Undersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.
Ifølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat.
Som en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.
Pål W Thorbjørnsen i Vegetarforeningen hjalp Dagbladet å teste ny vegetarisk ferdigmat da det begynte å bli litt bredere tilgjengelig i 2017.
Han tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat.
- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide.
Mer frukt og grønt
På tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.
- Selv om salget av frukt og grønt har økt i Coop-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.
Grønnsakene som har økt mest er bakepotet (75,6 prosent), aubergine (31,8 prosent) og reddik (30,8 prosent), mens topp tre frukt er kiwi (55,5 prosent), blåbær (52,5 prosent) og mango (28,5 prosent).
🏷️ Tags & Keywords
Keywords: fritid, dagligvare, mat, vegetar, ultraprosessert mat, coop
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"content" : "## Kort fortalt\n\nSalget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.\n\nForbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.\n\nDet er en økende skepsis til ultraprosessert mat blant nordmenn.\n\nSalget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.\n\nSammendraget er laget av ChatGPT og godkjent av DinSide.\n\nVi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.\n\nMen det er lenge siden kjøtterstatningene kunne vise til at de [solgte bedre enn Grandiosa](https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350).\n\n## Melder om kraftig nedgang\n\nSalget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.\n\n\\- Kjøtterstatninger, både ferske og fryste, startet i praksis på null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.\n\n\\- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året.\n\nHan peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger.\n\n\\- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».\n\n## Erstattes med dette\n\nLutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser.\n\n\\- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.\n\nOgså NorgesGruppen merker endringer i nordmenns handlemønster.\n\n\\- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.\n\nHun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding \\- og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».\n\n## Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men\nmåten de gjør det på har endret seg. \\- Salget av bønner, linser og\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\nog nuggets har gått noe ned, sier Rognlien til DinSide. \\- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan\nbruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\nhverdagen i stedet for å velge enten–eller.\n\n## Skeptisk til ultraprosessert mat\n\nUndersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.\n\nIfølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat.\n\nSom en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.\n\nPål W Thorbjørnsen i Vegetarforeningen hjalp Dagbladet å[ teste ny vegetarisk ferdigmat](https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474) da det begynte å bli litt bredere tilgjengelig i 2017.\n\nHan tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat.\n\n\\- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide.\n\n## Mer frukt og grønt\n\nPå tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.\n\n\\- Selv om salget av frukt og grønt har økt i Coop\\-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.\n\nGrønnsakene som har økt mest er bakepotet \\(75,6 prosent\\), aubergine \\(31,8 prosent\\) og reddik \\(30,8 prosent\\), mens topp tre frukt er kiwi \\(55,5 prosent\\), blåbær \\(52,5 prosent\\) og mango \\(28,5 prosent\\).",
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<h1 class="headline mainTitle t162 tm60" style="">Salget stuper</h1>
<h2 class="subtitle " style="">For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.</h2>
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<figcaption class="" itemprop="caption">FAKE KJØTT: For ti år siden var det nesten umulig å finne, for fem år siden snakket alle om det. Hos Coop er salget mer enn halvert siden toppåret 2021. Arkivfoto: Elisabeth Dalseg</figcaption>
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<h2 class="" style="">Kort fortalt</h2>
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<p lang="nb-NO">Salget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.</p><p lang="nb-NO">Forbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.</p><p lang="nb-NO">Det er en økende skepsis til ultraprosessert mat blant nordmenn.</p><p lang="nb-NO">Salget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.</p><hr><p class="italic ai-disclaimer" data-lab-italic="italic">Sammendraget er laget av ChatGPT og godkjent av DinSide.</p>
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<p>Vi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm. </p>
<p>Men det er lenge siden kjøtterstatningene kunne vise til at de <a href="https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350">solgte bedre enn Grandiosa</a>. </p>
<h2>Melder om kraftig nedgang</h2>
<p>Salget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag. </p>
<p>- Kjøtterstatninger, både ferske og fryste, startet i praksis på
null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i
kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.</p>
<div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-white"><a href="https://tinyurl.com/StrawberryHovedsideDinside"><div class="content-marketing-ribbon"><h3>Annonsørinnhold</h3><img alt=" logo" class="lazyload" data-src="https://www.dagbladet.no/files/2022/11/10/aller1011.jpg" loading="lazy"></div><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=980&height=490 1.0x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1470&height=735 1.5x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1960&height=980 2.0x" type="image/webp"><img alt="Illustrasjon: Unike hotelltilbud" fetchpriority="high" height="490" loading="eager" src="https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="980"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:2.48em;--xcs-headline-size-md:4.32rem;--xcs-headline-size-lg:4.32rem">Unike hotelltilbud</span></h2></a></div></article></div>
<p>- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året. </p><article class=" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link " data-element-guid="21a7a30b-8163-4810-ab1b-4ce9f44a5905" data-instance="63112482" data-section="mat" data-site-alias="dagbladet">
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<h3 class="headline">- Viktigere å kutte kjøttforbruket enn å spise økologisk</h3>
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<p>Han peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger. </p>
<p>- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».</p>
<h2>Erstattes med dette</h2>
<p>Lutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser. </p>
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<p>- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.</p>
<p>Også NorgesGruppen merker endringer i nordmenns handlemønster.</p>
<p>- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.</p>
<div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-white"><a href="https://www.dagbladet.no/annonse/de-gjor-det-igjen-vinn-500-000-kr-til-nedbetaling-av-gjeld/84102787?allerid=3202601274"><div class="content-marketing-ribbon"><h3>Annonsørinnhold</h3><img alt=" logo" class="lazyload" data-src="https://www.dagbladet.no/files/2022/11/10/aller1011.jpg" loading="lazy"></div><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=980&height=490 1.0x, https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1470&height=735 1.5x, https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1960&height=980 2.0x" type="image/webp"><img alt="Illustrasjon: Nå gjør de det igjen!" fetchpriority="high" height="490" loading="eager" src="https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="980"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:4.35em;--xcs-headline-size-md:7.58rem;--xcs-headline-size-lg:7.58rem">Nå gjør de</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:4.69em;--xcs-headline-size-md:8.18rem;--xcs-headline-size-lg:8.18rem">det igjen!</span></h2></a></div></article></div>
<p>Hun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding - og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».</p><div class="jwplayer column small-12 large-12 medium-12">
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<h2> <p>Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men
måten de gjør det på har endret seg. </p><p class="lab-bodytext-line">- Salget av bønner, linser og
kikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere
og nuggets har gått noe ned, sier Rognlien til DinSide. </p> <p>- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan
bruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og
enkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i
hverdagen i stedet for å velge enten–eller.</p> </h2>
<h2>Skeptisk til ultraprosessert mat</h2>
<p>Undersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er. </p>
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<p>Ifølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat. </p><figure class="column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12" data-element-guid="9ea85c2c-188e-4f50-895e-5f88cca8da97">
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<source height="217" media="(max-width: 767px)" srcset="https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=760&height=434&format=jpg" type="image/jpeg" width="380">
<img alt="" class="" height="381" src="https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762" style="--aspect-ratio-image: 1.75; " title="DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem" width="667">
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<figcaption class="" itemprop="caption">DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem</figcaption>
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<p>Som en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025. </p>
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<p>Pål W Thorbjørnsen i Vegetarforeningen hjalp Dagbladet å<a href="https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474"> teste ny vegetarisk ferdigmat</a> da det begynte å bli litt bredere tilgjengelig i 2017. </p>
<p>Han tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat. </p>
<p>- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide. </p>
<h2>Mer frukt og grønt</h2>
<p>På tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.</p><article class=" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link " data-element-guid="e5abe49a-b395-4be8-8b93-74f16467deb6" data-instance="83812038" data-section="økonomi" data-site-alias="dinside">
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<h3 class="headline">- Umulig å vite</h3>
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<p>- Selv om salget av frukt og grønt har økt i Coop-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten. <br></p><p> Grønnsakene som har økt mest er bakepotet (75,6 prosent), aubergine (31,8 prosent) og reddik (30,8 prosent), mens topp tre frukt er kiwi (55,5 prosent), blåbær (52,5 prosent) og mango (28,5 prosent). <br></p>
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dynamic-sizing" style="--xcs-headline-size-sm:1.40em;--xcs-headline-size-md:4.38em;--xcs-headline-size-lg:4.38rem">Kan være</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.57em;--xcs-headline-size-md:4.90em;--xcs-headline-size-lg:4.90rem">skadelig</span></h2></a></div></article></div></div></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-cyan"><a href="https://dinside.dagbladet.no/fritid/kuttes-etter-uro/84131252"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0&compression=70&format=webp&width=968&height=484 2.0x" type="image/webp"><img alt="Illustrasjon: Kuttes etter uro" fetchpriority="high" height="242" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:3.34em;--xcs-headline-size-md:9.76em;--xcs-headline-size-lg:9.76rem">Kuttes</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:2.50em;--xcs-headline-size-md:7.30em;--xcs-headline-size-lg:7.30rem">etter uro</span></h2></a></div></article><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-pink"><a href="https://dinside.dagbladet.no/bolig/vekker-oppsikt-med-ramadan-kolleksjon/84179753"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:77.48%;aspect-ratio:1.29"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=484&height=375 1.0x, https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=726&height=563 1.5x, https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=968&height=750 2.0x" type="image/webp"><img alt="Illustrasjon: Nye produkter vekker oppsikt" fetchpriority="high" height="375" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.51em;--xcs-headline-size-md:4.41em;--xcs-headline-size-lg:4.41rem">Nye produkter</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.47em;--xcs-headline-size-md:4.30em;--xcs-headline-size-lg:4.30rem">vekker oppsikt</span></h2></a></div></article></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-5 medium-5 large-5" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-cyan"><a href="https://dinside.dagbladet.no/reise/trolig-pa-grunn-av-lukten/84121566"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:92.04%;aspect-ratio:1.09"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0&compression=70&format=webp&width=402&height=370 1.0x, https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0&compression=70&format=webp&width=603&height=555 1.5x, https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0&compression=70&format=webp&width=804&height=740 2.0x" type="image/webp"><img alt="Illustrasjon: Eksperter: Skjer ikke" fetchpriority="high" height="370" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="402"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.70em;--xcs-headline-size-md:5.10em;--xcs-headline-size-lg:5.10rem">Eksperter:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.80em;--xcs-headline-size-md:5.40em;--xcs-headline-size-lg:5.40rem">Skjer ikke</span></h2></a></div></article><article class="column preview columns xavier-preview small-7 medium-7 large-7" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-green"><a href="https://dinside.dagbladet.no/motor/trekker-tilbake-biler/84151239"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:49.91%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=1130&height=564 2.0x" type="image/webp"><img alt="Illustrasjon: Trekker tilbake biler" fetchpriority="high" height="282" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="565"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:3.39em;--xcs-headline-size-md:9.75em;--xcs-headline-size-lg:9.75rem">Trekker</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:2.19em;--xcs-headline-size-md:6.30em;--xcs-headline-size-lg:6.30rem">tilbake biler</span></h2></a></div></article></div><div class="row xrow flex-initial"><div class="adunit-wrapper track-element column small-8 medium-8 large-8" data-from="xavier" id="apos-netboardB2"><div class="adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500" data-collapse="false" data-expand="false" data-load-on="view" data-out-of-page="false" data-sizes="[[580,400],[580,500],"fluid"]" data-slot="/8578/dinside/seksjoner/fritid/artikkel" id="ad-netboardB2" itemscope itemtype="https://schema.org/WPAdBlock" json="{"targeting":{"pos":"netboardB2","platform":"wolverine"}}"></div></div><div class="xavier columns small-4 medium-4 large-4"><div class="row xrow flex-column"><article class="column preview columns xavier-preview small-12 medium-12 large-12" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/disse-far-mer/84042704"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=640&height=320 2.0x" type="image/webp"><img alt="Illustrasjon: Disse får skattelette" fetchpriority="high" height="160" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="320"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.54em;--xcs-headline-size-md:4.81em;--xcs-headline-size-lg:4.81rem">Disse får</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.20em;--xcs-headline-size-md:3.77em;--xcs-headline-size-lg:3.77rem">skattelette</span></h2></a></div></article><article class="column preview columns xavier-preview small-12 medium-12 large-12" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-cyan"><a href="https://dinside.dagbladet.no/fritid/mange-siste-liten-menn/84162144"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=640&height=320 2.0x" type="image/webp"><img alt="Illustrasjon: Klar melding: Snart fullt" fetchpriority="high" height="160" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="320"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:0.99em;--xcs-headline-size-md:3.10em;--xcs-headline-size-lg:3.10rem">Klar melding:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.33em;--xcs-headline-size-md:4.15em;--xcs-headline-size-lg:4.15rem">Snart fullt</span></h2></a></div></article></div></div></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-cyan"><a href="https://dinside.dagbladet.no/fritid/kastes-ut-av-rema-1000/84182585"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=968&height=484 2.0x" type="image/webp"><img alt="Illustrasjon: Kaster ut bestselgeren" fetchpriority="high" height="242" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:2.42em;--xcs-headline-size-md:7.07em;--xcs-headline-size-lg:7.07rem">Kaster ut</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.68em;--xcs-headline-size-md:4.93em;--xcs-headline-size-lg:4.93rem">bestselgeren</span></h2></a></div></article><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/spar-30-000-sa-enkelt/84180015"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:58.88%;aspect-ratio:1.70"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=484&height=285 1.0x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=726&height=428 1.5x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=968&height=570 2.0x" type="image/webp"><img alt="Illustrasjon: Spar 30 000: - Veldig enkelt" fetchpriority="high" height="285" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.67em;--xcs-headline-size-md:4.90em;--xcs-headline-size-lg:4.90rem">Spar 30 000:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.50em;--xcs-headline-size-md:4.39em;--xcs-headline-size-lg:4.39rem">- Veldig enkelt</span></h2></a></div></article></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-5 medium-5 large-5" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/nye-tall-slipper-prissjokk/84174813"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:70.40%;aspect-ratio:1.42"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=402&height=283 1.0x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=603&height=425 1.5x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=804&height=566 2.0x" type="image/webp"><img alt="Illustrasjon: Lønner seg: Første gang" fetchpriority="high" height="283" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="402"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.51em;--xcs-headline-size-md:4.53em;--xcs-headline-size-lg:4.53rem">Lønner seg:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.47em;--xcs-headline-size-md:4.40em;--xcs-headline-size-lg:4.40rem">Første gang</span></h2></a></div></article><article class="column preview columns xavier-preview small-7 medium-7 large-7" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/advarer-kunder-kontakt-politiet/84122186"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:49.91%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=1130&height=564 2.0x" type="image/webp"><img alt="Illustrasjon: Advarer kunder: - Kontakt politiet" fetchpriority="high" height="282" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="565"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.61em;--xcs-headline-size-md:4.63em;--xcs-headline-size-lg:4.63rem">Advarer kunder:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.53em;--xcs-headline-size-md:4.41em;--xcs-headline-size-lg:4.41rem">- Kontakt politiet</span></h2></a></div></article></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-7 medium-7 large-7" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-green"><a href="https://dinside.dagbladet.no/motor/snart-ma-de-blinke/84130017"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:49.91%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=565&height=282 1.0x, 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{
"article_id" : 106694,
"author" : "Elisabeth Dalseg",
"category" : "",
"change_type" : "update",
"content" : "## Kort fortalt\n\nSalget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.\n\nForbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.\n\nDet er en økende skepsis til ultraprosessert mat blant nordmenn.\n\nSalget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.\n\nSammendraget er laget av ChatGPT og godkjent av DinSide.\n\nVi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.\n\nMen det er lenge siden kjøtterstatningene kunne vise til at de [solgte bedre enn Grandiosa](https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350).\n\n## Melder om kraftig nedgang\n\nSalget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.\n\n\\- Kjøtterstatninger, både ferske og fryste, startet i praksis på null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.\n\n\\- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året.\n\nHan peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger.\n\n\\- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».\n\n## Erstattes med dette\n\nLutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser.\n\n\\- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.\n\nOgså NorgesGruppen merker endringer i nordmenns handlemønster.\n\n\\- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.\n\nHun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding \\- og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».\n\n## Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men\nmåten de gjør det på har endret seg. \\- Salget av bønner, linser og\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\nog nuggets har gått noe ned, sier Rognlien til DinSide. \\- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan\nbruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\nhverdagen i stedet for å velge enten–eller.\n\n## Skeptisk til ultraprosessert mat\n\nUndersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.\n\nIfølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat.\n\nSom en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.\n\nPål W Thorbjørnsen i Vegetarforeningen hjalp Dagbladet å[ teste ny vegetarisk ferdigmat](https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474) da det begynte å bli litt bredere tilgjengelig i 2017.\n\nHan tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat.\n\n\\- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide.\n\n## Mer frukt og grønt\n\nPå tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.\n\n\\- Selv om salget av frukt og grønt har økt i Coop\\-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.\n\nGrønnsakene som har økt mest er bakepotet \\(75,6 prosent\\), aubergine \\(31,8 prosent\\) og reddik \\(30,8 prosent\\), mens topp tre frukt er kiwi \\(55,5 prosent\\), blåbær \\(52,5 prosent\\) og mango \\(28,5 prosent\\).",
"created_at" : "2026-02-05 14:45:40",
"id" : 144443,
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"metadata" : "{\"twitter\":{},\"is_paywalled\":0,\"description\":\"For fem Ã¥r siden var disse matvarene pÃ¥ «alles» lepper. NÃ¥ vil nesten ingen ha det, viser nye tall.\",\"title\":\"Salget stuper\",\"raw_feed_item\":\"<item>\\n <title><![CDATA[Sjokkfall: Ned 70 prosent]]></title>\\n <link>https://dinside.dagbladet.no/fritid/salget-stuper/84189706</link>\\n <guid>https://www.dagbladet.no/a/84189706</guid>\\n <pubDate>2026-02-05T14:33:40+01:00</pubDate>\\n <description><![CDATA[For fem Ã¥r siden var disse matvarene pÃ¥ «alles» lepper. NÃ¥ vil nesten ingen ha det, viser nye tall.]]></description>\\n <enclosure length=\\\"0\\\" type=\\\"image/jpeg\\\" url=\\\"https://www.dagbladet.no/images/84191874.webp?imageId=84191874&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=478&format=jpg\\\" />\\n</item>\",\"author\":\"Elisabeth Dalseg\",\"og\":{\"type\":\"article\",\"site_name\":\"DinSide\",\"logo\":\"/assets/icon/dinside-logo.svg\",\"image:height\":\"684\",\"image:width\":\"1200\",\"url\":\"https://dinside.dagbladet.no/fritid/salget-stuper/84189706\",\"image\":\"https://dinside.dagbladet.no/images/84191874.jpg?imageId=84191874&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"description\":\"For fem Ã¥r siden var disse matvarene pÃ¥ «alles» lepper. NÃ¥ vil nesten ingen ha det, viser nye tall.\",\"title\":\"Salget stuper\"},\"image_url\":\"https://dinside.dagbladet.no/images/84191874.jpg?imageId=84191874&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"schema\":{\"microdata\":{\"jobTitle\":\"Administrerende direktør:\",\"headline\":\"TikTok-trend tømmer hyllene\\n\",\"url\":\"\\n\\n\\n \\n\\n\\n\\n\\n\\n\\n\\n \\n\\n\\n\\n\\n\\n\\n \",\"name\":\"Michael Aller\",\"caption\":\"DEN GANG DA: Ane Meyer Bøhler (25), PÃ¥l W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem\"}},\"published_at\":null,\"keywords\":[\"fritid\",\"dagligvare\",\"mat\",\"vegetar\",\"ultraprosessert mat\",\"coop\"],\"source_updated_at\":null,\"meta\":{\"viewport\":\"width=device-width, initial-scale=1\",\"copyright\":\"Copyright (c) 2026 Aller Media AS, all rights reserved.\",\"robots\":\"max-image-preview:large\",\"title\":\"Salget av disse matvarene stuper hos Coop\",\"description\":\"For fem Ã¥r siden var disse matvarene pÃ¥ «alles» lepper. NÃ¥ vil nesten ingen ha det, viser nye tall.\",\"apple-itunes-app\":\"app-id=1509675357\"},\"content\":\"## Kort fortalt\\n\\nSalget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.\\n\\nForbrukere foretrekker nÃ¥ plantebaserte rÃ¥varer som bønner og linser fremfor bearbeidede produkter.\\n\\nDet er en økende skepsis til ultraprosessert mat blant nordmenn.\\n\\nSalget av frukt og grønt har økt, men fÃ¥ følger helsemyndighetenes anbefalinger.\\n\\nSammendraget er laget av ChatGPT og godkjent av DinSide.\\n\\nVi skal ikke mange Ã¥r tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.\\n\\nMen det er lenge siden kjøtterstatningene kunne vise til at de [solgte bedre enn Grandiosa](https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350).\\n\\n## Melder om kraftig nedgang\\n\\nSalget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.\\n\\n\\\\- Kjøtterstatninger, bÃ¥de ferske og fryste, startet i praksis pÃ¥ null for 10 Ã¥r siden og vokste betydelig i prosent â om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrÃ¥dgiver i Coop, til DinSide.\\n\\n\\\\- Siden «toppÃ¥ret» i 2021 har omsetningen gÃ¥tt vesentlig ned, sier han og forteller at det største fallet har vært det siste Ã¥ret.\\n\\nHan peker pÃ¥ at dette ikke nødvendigvis tyder pÃ¥ at vi er mindre interessert i Ã¥ spise vegetarisk, men at flere velger plantebaserte rÃ¥varer, framfor mer bearbeidede kjøtterstatninger.\\n\\n\\\\- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».\\n\\n## Erstattes med dette\\n\\nLutnæs forteller at mange kunder lager vegetarretter fra bunnen, med rÃ¥varer som bønner og linser.\\n\\n\\\\- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.\\n\\nOgsÃ¥ NorgesGruppen merker endringer i nordmenns handlemønster.\\n\\n\\\\- Vi ser at kjøtterstatningsprodukter innen bÃ¥de ferskt og fryst har hatt en kraftig volumnedgang det siste Ã¥ret. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.\\n\\nHun legger til at utviklingen trolig henger sammen med et økende fokus pÃ¥ rene rÃ¥varer og mindre bearbeiding \\\\- og at flere har blitt flinkere til Ã¥ lage retter med alternative proteinkilder, uten at det nødvendigvis mÃ¥ være en «erstatning».\\n\\n## Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker Ã¥ spise mer plantebasert, men\\nmÃ¥ten de gjør det pÃ¥ har endret seg. \\\\- Salget av bønner, linser og\\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\\nog nuggets har gÃ¥tt noe ned, sier Rognlien til DinSide. \\\\- VÃ¥r opplevelse er at flere nÃ¥ velger plantebaserte rÃ¥varer de kan\\nbruke pÃ¥ mange mÃ¥ter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\\nhverdagen i stedet for Ã¥ velge entenâeller.\\n\\n## Skeptisk til ultraprosessert mat\\n\\nUndersøkelsen viser ogsÃ¥ at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.\\n\\nIfølge Coops undersøkelse prøver én av to Ã¥ unngÃ¥ ultraprosessert mat.\\n\\nSom en parallell trend har ogsÃ¥ salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.\\n\\nPÃ¥l W Thorbjørnsen i Vegetarforeningen hjalp Dagbladet Ã¥[ teste ny vegetarisk ferdigmat](https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474) da det begynte Ã¥ bli litt bredere tilgjengelig i 2017.\\n\\nHan tror ogsÃ¥ det er riktig Ã¥ knytte det fallende salget til trenden med rene rÃ¥varer, og Ã¥ unngÃ¥ ultraprosessert mat.\\n\\n\\\\- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Ã
lage maten selv, sier han til DinSide.\\n\\n## Mer frukt og grønt\\n\\nPå tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.\\n\\n\\\\- Selv om salget av frukt og grønt har økt i Coop\\\\-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.\\n\\nGrønnsakene som har økt mest er bakepotet \\\\(75,6 prosent\\\\), aubergine \\\\(31,8 prosent\\\\) og reddik \\\\(30,8 prosent\\\\), mens topp tre frukt er kiwi \\\\(55,5 prosent\\\\), blåbær \\\\(52,5 prosent\\\\) og mango \\\\(28,5 prosent\\\\).\"}",
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17.0278C1.14697 18.1528 0.490723 19.7466 0.490723 21.2466C0.490723 22.6528 1.14697 24.2466 2.27197 25.4653L17.272 40.3716C18.4907 41.5903 19.9907 42.1528 21.4907 42.1528C23.0845 42.1528 24.5845 41.5903 25.8032 40.3716L40.7095 25.4653C41.9282 24.3403 42.4907 22.8403 42.4907 21.2466ZM37.522 22.3716L22.6157 37.2778C22.2407 37.6528 21.772 37.7466 21.4907 37.7466C21.3032 37.7466 20.8345 37.6528 20.4595 37.2778L5.45947 22.3716C5.08447 21.9028 4.99072 21.5278 4.99072 21.2466C4.99072 21.0591 5.08447 20.5903 5.45947 20.2153L20.4595 5.21533C20.8345 4.84033 21.3032 4.84033 21.4907 4.84033C21.772 4.84033 22.2407 4.84033 22.6157 5.21533L37.522 20.2153C37.897 20.5903 37.9907 21.0591 37.9907 21.2466C37.9907 21.5278 37.897 21.9028 37.522 22.3716ZM21.4907 28.5591C20.3657 28.5591 19.3345 29.4966 19.3345 30.7153C19.3345 32.0278 20.3657 32.8716 21.4907 32.8716C22.8032 32.8716 23.7407 31.8403 23.7407 30.7153C23.7407 29.5903 22.8032 28.5591 21.4907 28.5591ZM21.4907 18.9966C20.272 18.9966 19.3345 20.1216 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40.7466C28.0532 40.7466 29.0845 39.8091 29.0845 38.4966C29.0845 37.2778 28.0532 36.2466 26.8345 36.2466C25.522 36.2466 24.5845 37.2778 24.5845 38.4966C24.5845 39.8091 25.522 40.7466 26.8345 40.7466ZM10.3345 40.7466H17.8345C19.0532 40.7466 20.0845 39.8091 20.0845 38.4966C20.0845 37.2778 19.0532 36.2466 17.8345 36.2466H10.3345C9.02197 36.2466 8.08447 37.2778 8.08447 38.4966C8.08447 39.8091 9.02197 40.7466 10.3345 40.7466ZM30.5845 0.246582H6.58447C3.20947 0.246582 0.584473 2.96533 0.584473 6.24658V42.2466C0.584473 45.6216 3.20947 48.2466 6.58447 48.2466H30.5845C33.8657 48.2466 36.5845 45.6216 36.5845 42.2466V6.24658C36.5845 2.96533 33.8657 0.246582 30.5845 0.246582ZM32.0845 42.2466C32.0845 43.0903 31.3345 43.7466 30.5845 43.7466H6.58447C5.74072 43.7466 5.08447 43.0903 5.08447 42.2466V16.7466H32.0845V42.2466ZM32.0845 12.2466H5.08447V6.24658C5.08447 5.49658 5.74072 4.74658 6.58447 4.74658H30.5845C31.3345 4.74658 32.0845 5.49658 32.0845 6.24658V12.2466ZM10.3345 24.2466C11.5532 24.2466 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0.809082C28.6157 0.434082 28.0532 0.340332 27.5845 0.340332C27.022 0.340332 26.4595 0.434082 26.0845 0.809082L1.33447 21.8091C0.771973 22.2778 0.584473 22.9341 0.584473 23.4966C0.584473 24.9966 1.80322 25.7466 2.83447 25.7466C3.30322 25.7466 3.86572 25.5591 4.24072 25.1841L6.58447 23.3091V40.7466C6.58447 44.9653 9.86572 48.2466 14.0845 48.2466H40.9907C45.1157 48.2466 48.397 44.8716 48.4907 40.7466V23.3091L50.7407 25.2778C51.2095 25.6528 51.6782 25.7466 52.2407 25.7466C53.1782 25.7466 54.4907 24.9966 54.4907 23.4966C54.4907 22.9341 54.3032 22.2778 53.7407 21.8091ZM31.9907 43.7466H23.0845V30.2466H31.9907V43.7466ZM43.9907 40.7466C43.9907 42.3403 42.5845 43.7466 40.9907 43.7466H36.5845V29.4966C36.5845 27.4341 34.897 25.7466 32.8345 25.7466H22.3345C20.1782 25.7466 18.5845 27.4341 18.5845 29.4966V43.7466H14.0845C12.397 43.7466 11.0845 42.3403 11.0845 40.7466V19.7466C11.0845 19.6528 10.9907 19.5591 10.9907 19.4653L27.4907 5.49658L43.897 19.4653V40.7466H43.9907Z\"></path></svg><span 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48.2466 25.625 47.6841 26.1875 46.7466L35.5625 31.7466H44C47.5625 31.7466 54.5 28.8403 54.5 24.2466C54.5 19.7466 47.5625 16.7466 43.9062 16.7466ZM43.9062 27.2466H33.0312L22.7188 43.7466H19.5312L24.6875 27.2466H12.5L8 33.2466H5.46875L8.09375 24.2466L5.46875 15.2466H8L12.5 21.2466H24.6875L19.5312 4.74658H22.7188L33.0312 21.2466H43.9062C46.3438 21.2466 49.7188 23.3091 49.9062 24.2466C49.8125 25.2778 46.4375 27.2466 43.9062 27.2466Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Reise og fritid<!-- --> </span></a><a class=\"ec__qvfjjp-0 bMWjpy\" href=\"/video\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 37 43\" width=\"16\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M34.4282 17.4028L7.42822 0.902832C6.67822 0.527832 5.83447 0.246582 4.99072 0.246582C2.45947 0.340332 0.584473 2.40283 0.584473 4.74658V37.7466C0.584473 40.1841 2.45947 42.2466 5.08447 42.2466C5.83447 42.2466 6.67822 42.0591 7.42822 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9.43408Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Tester<!-- --> </span></a><a class=\"ec__qvfjjp-0 cBhUzf\" href=\"/kalkulatorer\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 37 49\" width=\"15\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M18.5845 32.4966C19.8032 32.4966 20.8345 31.5591 20.8345 30.2466C20.8345 29.0278 19.8032 27.9966 18.5845 27.9966C17.272 27.9966 16.3345 29.0278 16.3345 30.2466C16.3345 31.5591 17.272 32.4966 18.5845 32.4966ZM18.5845 24.2466C19.8032 24.2466 20.8345 23.3091 20.8345 21.9966C20.8345 20.7778 19.8032 19.7466 18.5845 19.7466C17.272 19.7466 16.3345 20.7778 16.3345 21.9966C16.3345 23.3091 17.272 24.2466 18.5845 24.2466ZM26.8345 32.4966C28.0532 32.4966 29.0845 31.5591 29.0845 30.2466C29.0845 29.0278 28.0532 27.9966 26.8345 27.9966C25.522 27.9966 24.5845 29.0278 24.5845 30.2466C24.5845 31.5591 25.522 32.4966 26.8345 32.4966ZM26.8345 24.2466C28.0532 24.2466 29.0845 23.3091 29.0845 21.9966C29.0845 20.7778 28.0532 19.7466 26.8345 19.7466C25.522 19.7466 24.5845 20.7778 24.5845 21.9966C24.5845 23.3091 25.522 24.2466 26.8345 24.2466ZM26.8345 40.7466C28.0532 40.7466 29.0845 39.8091 29.0845 38.4966C29.0845 37.2778 28.0532 36.2466 26.8345 36.2466C25.522 36.2466 24.5845 37.2778 24.5845 38.4966C24.5845 39.8091 25.522 40.7466 26.8345 40.7466ZM10.3345 40.7466H17.8345C19.0532 40.7466 20.0845 39.8091 20.0845 38.4966C20.0845 37.2778 19.0532 36.2466 17.8345 36.2466H10.3345C9.02197 36.2466 8.08447 37.2778 8.08447 38.4966C8.08447 39.8091 9.02197 40.7466 10.3345 40.7466ZM30.5845 0.246582H6.58447C3.20947 0.246582 0.584473 2.96533 0.584473 6.24658V42.2466C0.584473 45.6216 3.20947 48.2466 6.58447 48.2466H30.5845C33.8657 48.2466 36.5845 45.6216 36.5845 42.2466V6.24658C36.5845 2.96533 33.8657 0.246582 30.5845 0.246582ZM32.0845 42.2466C32.0845 43.0903 31.3345 43.7466 30.5845 43.7466H6.58447C5.74072 43.7466 5.08447 43.0903 5.08447 42.2466V16.7466H32.0845V42.2466ZM32.0845 12.2466H5.08447V6.24658C5.08447 5.49658 5.74072 4.74658 6.58447 4.74658H30.5845C31.3345 4.74658 32.0845 5.49658 32.0845 6.24658V12.2466ZM10.3345 24.2466C11.5532 24.2466 12.5845 23.3091 12.5845 21.9966C12.5845 20.7778 11.5532 19.7466 10.3345 19.7466C9.02197 19.7466 8.08447 20.7778 8.08447 21.9966C8.08447 23.3091 9.02197 24.2466 10.3345 24.2466ZM10.3345 32.4966C11.5532 32.4966 12.5845 31.5591 12.5845 30.2466C12.5845 29.0278 11.5532 27.9966 10.3345 27.9966C9.02197 27.9966 8.08447 29.0278 8.08447 30.2466C8.08447 31.5591 9.02197 32.4966 10.3345 32.4966Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Kalkulator<!-- --> </span></a></nav></header><div class=\"ec__sc-1gszqny-1 gVvMQL\"></div>\n\n\n<div class=\"dinside\" id=\"am-branding\">\n <svg fill=\"none\" height=\"17\" viewbox=\"0 0 101 17\" width=\"101\" xmlns=\"http://www.w3.org/2000/svg\">\n <path d=\"M37.0 7.3H34.3V1.7H32.6V8.8H37.0V7.3ZM28.0 1.7H26.4L23.5 8.8H25.3L25.8 7.4H28.5L29.0 8.8H30.8L28.0 1.7ZM26.3 6.0L27.1 3.6L28.0 6.0H26.3ZM43.3 7.3H40.7V1.7H39.0V8.8H43.3V7.3ZM50.2 7.3H47.0V5.8H49.8V4.5H47.0V3.2H50.0V1.7H45.4V8.8H50.2V7.3ZM57.8 3.8C57.8 2.2 56.5 1.7 55.2 1.7H52.6V8.8H54.2V6.0H54.8L56.2 8.8H58.2L56.4 5.8C57.3 5.5 57.8 4.8 57.8 3.8ZM55.0 4.7H54.2V3.1H55.1C55.6 3.1 56.2 3.2 56.2 3.9C56.2 4.6 55.5 4.7 55.0 4.7ZM84.1 1.7H81.6V8.8H84.1C86.0 8.8 88.0 7.7 88.0 5.2C88.0 2.5 86.0 1.7 84.1 1.7ZM84.0 7.3H83.2V3.2H84.0C85.2 3.2 86.3 3.6 86.3 5.2C86.2 6.8 85.2 7.3 84.0 7.3ZM76.1 5.8H78.9V4.5H76.1V3.2H79.1V1.7H74.5V8.8H79.3V7.3H76.1V5.8ZM90.1 8.8H91.8V1.7H90.1V8.8ZM98.1 1.7H96.5L93.6 8.8H95.4L95.9 7.4H98.6L99.1 8.8H101L98.1 1.7ZM96.4 6.0L97.2 3.6L98.1 6.0H96.4ZM67.9 6.2H67.9L66.3 1.7H64.0V8.7H65.5L65.5 3.8H65.5L67.2 8.7H68.4L70.2 3.8H70.2L70.2 8.7H71.8V1.7H69.4L67.9 6.2ZM49.8 11.8L47.8 16.5H48.7L49.1 15.4H51.1L51.6 16.5H52.5L50.5 11.8H49.8ZM49.4 14.7L50.2 12.8L50.9 14.7H49.4ZM39.3 13.1C39.3 12.2 38.4 11.8 37.6 11.8H36.0V16.5H36.8V14.5H37.4L38.4 16.5H39.4L38.2 14.4C38.9 14.3 39.3 13.8 39.3 13.1ZM36.8 13.8V12.5H37.6C38.0 12.5 38.5 12.7 38.5 13.1C38.5 13.7 38.0 13.8 37.5 13.8H36.8ZM32.1 11.7C30.7 11.7 29.7 12.6 29.7 14.1C29.7 15.7 30.7 16.6 32.1 16.6C33.5 16.6 34.6 15.6 34.6 14.1C34.6 12.7 33.5 11.7 32.1 11.7ZM32.1 15.9C31.2 15.9 30.5 15.2 30.5 14.1C30.5 13.2 31.2 12.4 32.1 12.4C33.0 12.4 33.7 13.2 33.7 14.1C33.7 15.1 33.0 15.9 32.1 15.9ZM45.4 15.3L44.4 11.8H43.6L42.6 15.3L41.7 11.8H40.8L42.2 16.5H42.9L44.0 13.0H44.0L45.1 16.5H45.9L47.2 11.8H46.4L45.4 15.3ZM27.3 15.3L25.2 11.8H24.1V16.5H25.0V12.9L27.1 16.5H28.2V11.8H27.3V15.3ZM55.1 13.8L53.9 11.8H52.9L54.7 14.5V16.5H55.5V14.5L57.2 11.8H56.2L55.1 13.8ZM6.4 0.7L-0.0 16.3H4.3L5.9 12.5L9.5 16.3L13.0 12.5L14.7 16.3H19.0L12.6 0.6L6.4 0.7ZM9.5 11.7L7.2 9.0L9.5 4.1L11.7 9.0L9.5 11.7Z\" fill=\"black\"></path>\n </svg> <p>\n DinSide\n er en del av Aller Media. Aller Media er ansvarlig for dine data på denne nettsiden.\n <a href=\"https://personvern.aller.no/personvern\">Les mer</a>\n </p>\n</div>\n\n\n\n \n\n \t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element\" data-from=\"xavier\" id=\"apos-topbanner1\"><div class=\"adunit GoogleActiveViewElement small-980x300 medium-980x300 large-980x300\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[768,0],[[768,90],[768,300],[768,250],"fluid"]],[[1024,0],[[980,300],[980,290],[970,250]]],[[1280, 600],[[1010,300],[980,290],[1000,300],[980,300],[970,250],[2,2]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-topbanner1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"topbanner1","platform":"wolverine"}}\"></div></div><div class=\"adunit-wrapper track-element sticky-ad\" data-from=\"xavier\" id=\"apos-sticky-right-top1\"><div class=\"adunit GoogleActiveViewElement large-300x700 sticky-right\" data-collapse=\"true\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[1345,600],[[300,600],[160,600]]],[[1385,600],[[300,600],[180,500],[180,700],[160,600]]],[[1625,600],[[300,600],[180,500],[180,700],[160,600]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-sticky-right-top1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"sticky-right-top1","platform":"wolverine"}}\"></div></div></div>\n\n\n\n \n\n <main id=\"main\">\n <div class=\"markup hide\">\n \n \n \n</div>\n\n\n <article class=\"bg-baseview-custom article-entity\" id=\"mainArticleSection\" role=\"article\">\n\n\n <div class=\"articleHeader column hasCaption\" data-element-guid=\"d70cc714-47e5-427c-a720-5c023e07e2e8\">\n\n\n <p class=\"kicker bg-cyan color_mobile_bg-cyan text-black hasTextPadding mobile-hasTextPadding\" style=\"\">Stort fall:</p>\n <h1 class=\"headline mainTitle t162 tm60\" style=\"\">Salget stuper</h1>\n <h2 class=\"subtitle \" style=\"\">For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.</h2>\n\n\n\n <div class=\"media\">\n \n <figure class=\"headerImage\" data-element-guid=\"657447bd-5583-42c9-91c3-be5065a9c7a2\">\n <div class=\"img fullwidthTarget\">\n <picture>\n <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=1960&height=1118&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=1960&height=1118&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=760&height=434&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=760&height=434&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"\" height=\"559\" src=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=1960&height=1118\" style=\"--aspect-ratio-image: 1.75; \" title=\"FAKE KJØTT: For ti år siden var det nesten umulig å finne, for fem år siden snakket alle om det. Hos Coop er salget mer enn halvert siden toppåret 2021. Arkivfoto: Elisabeth Dalseg\" width=\"980\">\n </picture>\n \n \n </div>\n \n</figure>\n\n \n \n \n \n \n \n \n \n \n <div class=\"floatingText\"></div>\n </div>\n\n <div class=\"caption truncate\" data-expandable=\"true\" data-hidecaption=\"Skjul bildetekst\" data-showcaption=\"Vis bildetekst\" data-showmore=\"Vis mer\">\n <figcaption class=\"\" itemprop=\"caption\">FAKE KJØTT: For ti år siden var det nesten umulig å finne, for fem år siden snakket alle om det. Hos Coop er salget mer enn halvert siden toppåret 2021. Arkivfoto: Elisabeth Dalseg</figcaption>\n </div>\n\n\n\n\n <div class=\"meta\" data-element-guid=\"303da258-9be4-40bf-eaa5-489179365611\">\n \n \n\n\n <div class=\"meta-wrapper\">\n <div class=\"bylines\">\n <div class=\"byline column\" data-element-guid=\"9b509888-bcd1-480a-b722-87ae3395bb58\">\n \n <div class=\"content roundedImage\">\n <figure data-element-guid=\"fc3b8944-0984-48cb-af7b-8fd2d78b20b7\">\n <picture>\n <img alt=\"Elisabeth Dalseg\" height=\"180\" itemprop=\"image\" src=\"https://dinside.dagbladet.no/images/63470320.webp?imageId=63470320&x=0.00&y=0.00&cropw=100.00&croph=100.00&width=360&height=360\" width=\"180\">\n </picture>\n</figure>\n <address class=\"name\">\n <a href=\"mailto:elisabeth@dagbladet.no\" itemprop=\"url\" rel=\"author\">\n <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Elisabeth Dalseg</span>\n <span class=\"firstname \">Elisabeth</span>\n <span class=\"lastname \">Dalseg</span>\n </a>\n </address>\n </div>\n</div>\n\n \n </div>\n <button class=\"button primary medium nopadding\" id=\"meta-share-button\">\n <svg fill=\"none\" height=\"24\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <path d=\"M21 14.25V19.5C21 19.8978 20.842 20.2793 20.5607 20.5606C20.2794 20.8419 19.8978 21 19.5 21H4.5C4.10218 21 3.72064 20.8419 3.43934 20.5606C3.15804 20.2793 3 19.8978 3 19.5V14.25C3 14.0511 3.07902 13.8603 3.21967 13.7196C3.36032 13.579 3.55109 13.5 3.75 13.5C3.94891 13.5 4.13968 13.579 4.28033 13.7196C4.42098 13.8603 4.5 14.0511 4.5 14.25V19.5H19.5V14.25C19.5 14.0511 19.579 13.8603 19.7197 13.7196C19.8603 13.579 20.0511 13.5 20.25 13.5C20.4489 13.5 20.6397 13.579 20.7803 13.7196C20.921 13.8603 21 14.0511 21 14.25ZM8.78063 8.03061L11.25 5.56029V14.25C11.25 14.4489 11.329 14.6397 11.4697 14.7803C11.6103 14.921 11.8011 15 12 15C12.1989 15 12.3897 14.921 12.5303 14.7803C12.671 14.6397 12.75 14.4489 12.75 14.25V5.56029L15.2194 8.03061C15.3601 8.17134 15.551 8.2504 15.75 8.2504C15.949 8.2504 16.1399 8.17134 16.2806 8.03061C16.4214 7.88987 16.5004 7.699 16.5004 7.49998C16.5004 7.30096 16.4214 7.11009 16.2806 6.96935L12.5306 3.21935C12.461 3.14962 12.3783 3.0943 12.2872 3.05656C12.1962 3.01882 12.0986 2.99939 12 2.99939C11.9014 2.99939 11.8038 3.01882 11.7128 3.05656C11.6217 3.0943 11.539 3.14962 11.4694 3.21935L7.71937 6.96935C7.57864 7.11009 7.49958 7.30096 7.49958 7.49998C7.49958 7.699 7.57864 7.88987 7.71937 8.03061C7.86011 8.17134 8.05098 8.2504 8.25 8.2504C8.44902 8.2504 8.63989 8.17134 8.78063 8.03061Z\" fill=\"currentColor\"></path>\n </svg>\n <span class=\"share-result tooltip tooltip-bottom-left\" id=\"meta-share-result\"></span>\n </button>\n </div>\n \n \n \n <div class=\"dates\">\n <div class=\"dateGroup datePublished\">\n <span class=\"dateLabel\">Publisert</span>\n <time datetime=\"2026-02-05T13:33:40.000Z\" title=\"Publisert 05.02.2026 - 14:33\">05.02.2026 - 14:33</time>\n </div>\n <div class=\"dateGroup dateModified\">\n <span class=\"dateLabel\">Sist oppdatert</span>\n <time datetime=\"2026-02-05T13:52:20.000Z\" title=\"Sist oppdatert 05.02.2026 - 14:52\">05.02.2026 - 14:52</time>\n </div>\n </div>\n\n\n</div>\n\n\n</div>\n\n \n\n \n \n <div class=\"bodytext large-12 small-12 medium-12\" data-element-guid=\"303da258-9be4-40bf-eaa5-489179365611\">\n \n \n\n <div class=\"column factbox small-12 large-12 medium-12 small-abs-12 large-abs-12 style-fade expandable-mobile expandable-desktop collapsable-mobile collapsable-desktop\" data-element-guid=\"42b7789c-0f9f-4d5c-87f1-cb00105176d9\" id=\"factbox-84189710\">\n \n <div class=\"content bg-cyan color_mobile_bg-cyan hasContentPadding mobile-hasContentPadding\" style=\"\">\n \n \n <h2 class=\"\" style=\"\">Kort fortalt</h2>\n <div class=\"fact collapsableContent \">\n <p lang=\"nb-NO\">Salget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.</p><p lang=\"nb-NO\">Forbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.</p><p lang=\"nb-NO\">Det er en økende skepsis til ultraprosessert mat blant nordmenn.</p><p lang=\"nb-NO\">Salget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.</p><hr><p class=\"italic ai-disclaimer\" data-lab-italic=\"italic\">Sammendraget er laget av ChatGPT og godkjent av DinSide.</p>\n </div>\n <button aria-controls=\"factbox-content\" aria-expanded=\"false\" class=\"toggle\">\n <span class=\"toggle-text read-more\">Vis mer</span>\n <span class=\"toggle-text read-less\">Vis mindre</span>\n </button>\n </div>\n\n \n</div>\n\t\n<div class=\"row xrow flex-column fullwidth fullscreen-z-index\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-fullscreen1\"><div class=\"adunit GoogleActiveViewElement small-fullscreen-x medium-fullscreen-x large-fullscreen-x\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[[320,400],[1,1],[1,2]]],[[600,600],[[1,1],[1,2]]],[[1000, 600],[[980,300],[980,150],[970,250],[980,600],[1,1],[1,2]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-fullscreen1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"fullscreen1","platform":"wolverine"}}\"></div></div><div class=\"adunit-wrapper track-element sticky-ad\" data-from=\"xavier\" id=\"apos-sticky-right1\"><div class=\"adunit GoogleActiveViewElement large-300x700 sticky-right\" data-collapse=\"true\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[1345,600],[160,600]],[[1385,600],[[180,500],[180,700],[160,600]]],[[1625,600],[[300,600],[180,500],[180,700],[160,600]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-sticky-right1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"sticky-right1","platform":"wolverine"}}\"></div></div></div>\n\n\n<p>Vi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm. </p>\t\n\n\n\n<p>Men det er lenge siden kjøtterstatningene kunne vise til at de <a href=\"https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350\">solgte bedre enn Grandiosa</a>. </p>\t\n\n\n\n<h2>Melder om kraftig nedgang</h2>\t\n\n\n\n<p>Salget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag. </p>\t\n\n\n\n<p>- Kjøtterstatninger, både ferske og fryste, startet i praksis på\nnull for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i\nkroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.</p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://tinyurl.com/StrawberryHovedsideDinside\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\" logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2022/11/10/aller1011.jpg\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=980&height=490 1.0x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1470&height=735 1.5x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1960&height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Unike hotelltilbud\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.48em;--xcs-headline-size-md:4.32rem;--xcs-headline-size-lg:4.32rem\">Unike hotelltilbud</span></h2></a></div></article></div>\n\n\n<p>- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året. </p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"21a7a30b-8163-4810-ab1b-4ce9f44a5905\" data-instance=\"63112482\" data-section=\"mat\" data-site-alias=\"dagbladet\">\n\n <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n <a href=\"https://www.dagbladet.no/mat/viktigere-a-kutte-kjottforbruket-enn-a-spise-okologisk/63112482\" itemprop=\"url\">\n \n <figure class=\"\" data-element-guid=\"3a56f0eb-7489-4899-b9f2-b04c1a918978\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n <div class=\"img fullwidthTarget \">\n <picture>\n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=1960&height=882&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=1960&height=882&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=760&height=342&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=760&height=342&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=1960&height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"- Viktigere å kutte kjøttforbruket enn å spise økologisk\" width=\"980\">\n </picture>\n \n </div>\n\n \n\n\n\n</figure>\n\n\n <header data-before-content=\"Les også\">\n <h3 class=\"headline\">- Viktigere å kutte kjøttforbruket enn å spise økologisk</h3>\n\n\n </header>\n <span class=\"arrow\">\n <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n <path d=\"M22.2 8.6H1\"></path>\n </g>\n </svg>\n </span>\n </a>\n\n </div>\n\n</article>\n<p>Han peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger. </p>\t\n\n\n\n<p>- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».</p>\t\n\n\n\n<h2>Erstattes med dette</h2>\t\n\n\n\n<p>Lutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard1\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboard1","platform":"wolverine"}}\"></div></div></div>\n\n\n<p>- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.</p>\t\n\n\n\n<p>Også NorgesGruppen merker endringer i nordmenns handlemønster.</p>\t\n\n\n\n<p>- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.</p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://www.dagbladet.no/annonse/de-gjor-det-igjen-vinn-500-000-kr-til-nedbetaling-av-gjeld/84102787?allerid=3202601274\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\" logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2022/11/10/aller1011.jpg\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=980&height=490 1.0x, https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1470&height=735 1.5x, https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1960&height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nå gjør de det igjen!\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:4.35em;--xcs-headline-size-md:7.58rem;--xcs-headline-size-lg:7.58rem\">Nå gjør de</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:4.69em;--xcs-headline-size-md:8.18rem;--xcs-headline-size-lg:8.18rem\">det igjen!</span></h2></a></div></article></div>\n\n\n<p>Hun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding - og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».</p><div class=\"jwplayer column small-12 large-12 medium-12\">\n <figure class=\"\">\n <div class=\"container\" style=\"background-image: url('https://cdn.jwplayer.com/v2/media/1fbrk5Gc/poster.jpg?width=720');\">\n \n \n <div class=\"svelte-video-player\" data-initid=\"1fbrk5Gc\">\n \n \n <div id=\"svelte-video-player-1fbrk5Gc\"></div>\n \n \n \n \n </div>\n \n </div>\n <div class=\"caption truncate\" data-expandable=\"true\" data-showmore=\"Vis mer\">\n <figcaption itemprop=\"caption\">\n FÆRRE INGREDIENSER: «Clean label»-trenden er kjempestor og har nå kommet til Norge. Video: Embla Hjort-Larsen\n </figcaption>\n </div>\n </figure>\n</div>\n<h2> <p>Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men\nmåten de gjør det på har endret seg. </p><p class=\"lab-bodytext-line\">- Salget av bønner, linser og\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\nog nuggets har gått noe ned, sier Rognlien til DinSide. </p> <p>- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan\nbruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\nhverdagen i stedet for å velge enten–eller.</p> </h2>\t\n\n\n\n<h2>Skeptisk til ultraprosessert mat</h2>\t\n\n\n\n<p>Undersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er. </p>\t\n\n\n\n<div class=\"markup\">\n \n <div class=\"track-element\" id=\"read-75-percentage\"></div>\n \n</div>\n<p>Ifølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat. </p><figure class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9ea85c2c-188e-4f50-895e-5f88cca8da97\">\n \n <div class=\"content \" style=\"\">\n\n <div class=\"img fullwidthTarget\">\n <picture>\n <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762&format=webp\" type=\"image/webp\" width=\"667\"> \n <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762&format=jpg\" type=\"image/jpeg\" width=\"667\"> \n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=760&height=434&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=760&height=434&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"\" height=\"381\" src=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762\" style=\"--aspect-ratio-image: 1.75; \" title=\"DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem\" width=\"667\">\n </picture>\n \n </div>\n\n <div class=\"caption \" data-showmore=\"Vis mer\">\n <figcaption class=\"\" itemprop=\"caption\">DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem</figcaption>\n </div>\n </div>\n</figure>\n<p>Som en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboard2","platform":"wolverine"}}\"></div></div></div>\n\n\n<p>Pål W Thorbjørnsen i Vegetarforeningen hjalp Dagbladet å<a href=\"https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474\"> teste ny vegetarisk ferdigmat</a> da det begynte å bli litt bredere tilgjengelig i 2017. </p>\t\n\n\n\n<p>Han tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat. </p>\t\n\n\n\n<p>- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide. </p>\t\n\n\n\n<h2>Mer frukt og grønt</h2>\t\n\n\n\n<p>På tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.</p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"e5abe49a-b395-4be8-8b93-74f16467deb6\" data-instance=\"83812038\" data-section=\"økonomi\" data-site-alias=\"dinside\">\n\n <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n <a href=\"https://dinside.dagbladet.no/okonomi/umulig-a-vite/83812038\" itemprop=\"url\">\n \n <figure class=\"\" data-element-guid=\"630826d5-cea0-4c4e-9d8d-fc6336d1c280\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n <div class=\"img fullwidthTarget \">\n <picture>\n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1960&height=882&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1960&height=882&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=760&height=342&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=760&height=342&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1960&height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"- Umulig å vite\" width=\"980\">\n </picture>\n \n </div>\n\n \n\n\n\n</figure>\n\n\n <header data-before-content=\"Les også\">\n <h3 class=\"headline\">- Umulig å vite</h3>\n\n\n </header>\n <span class=\"arrow\">\n <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n <path d=\"M22.2 8.6H1\"></path>\n </g>\n </svg>\n </span>\n </a>\n\n </div>\n\n</article>\n<p>- Selv om salget av frukt og grønt har økt i Coop-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten. <br></p><p> Grønnsakene som har økt mest er bakepotet (75,6 prosent), aubergine (31,8 prosent) og reddik (30,8 prosent), mens topp tre frukt er kiwi (55,5 prosent), blåbær (52,5 prosent) og mango (28,5 prosent). <br></p>\n\n \n\n \n</div>\n\n\n \n\n <div class=\"page-content\" data-element-guid=\"1dd16220-0996-4d6d-8672-2335adf82c26\"><div class=\"row small-12 large-12 medium-12 grid-align-stretch mobile-grid-align-stretch\" data-element-guid=\"0568cb4b-a9f6-4d70-b125-d9d892a18d32\" style=\"\"><article class=\" column preview small-12 large-12 medium-12 small-abs-12 large-abs-12 \" data-element-guid=\"b67d7b76-a592-4e8c-9e40-934264c0e803\" data-instance=\"82603977\" data-section=\"fritid\" data-site-alias=\"dinside\">\n\n \n\n <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n\n\n <a href=\"https://dinside.dagbladet.no/fritid/tiktok-trend-tommer-hyllene/82603977\" itemprop=\"url\" rel=\"\">\n\n\n <div class=\"media \">\n \n\n <figure class=\"\" data-element-guid=\"83cfb7d0-e42e-402d-959e-cbd0b6a3de48\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n <div class=\"img fullwidthTarget \">\n <picture>\n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=1960&height=882&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=1960&height=882&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=760&height=342&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=760&height=342&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=1960&height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"TikTok-trend tømmer hyllene\" width=\"980\">\n </picture>\n \n </div>\n\n \n\n\n\n</figure>\n\n \n \n \n \n\n <div class=\"floatingText\">\n\n <div class=\"labels\">\n </div>\n </div>\n\n </div>\n\n\n\n\n\n\n\n <h2 class=\"headline t74 tm50\" itemprop=\"headline\" style=\"\">TikTok-trend tømmer hyllene\n</h2>\n\n\n\n\n\n\n </a>\n\n\n </div>\n</article>\n</div>\n</div>\n\n\n <div class=\"bodytext large-12 small-12 medium-12\">\n <div class=\"column expandwidth 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256 256\" width=\"20\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M197.58,129.06,146,110l-19-51.62a15.92,15.92,0,0,0-29.88,0L78,110l-51.62,19a15.92,15.92,0,0,0,0,29.88L78,178l19,51.62a15.92,15.92,0,0,0,29.88,0L146,178l51.62-19a15.92,15.92,0,0,0,0-29.88ZM137,164.22a8,8,0,0,0-4.74,4.74L112,223.85,91.78,169A8,8,0,0,0,87,164.22L32.15,144,87,123.78A8,8,0,0,0,91.78,119L112,64.15,132.22,119a8,8,0,0,0,4.74,4.74L191.85,144ZM144,40a8,8,0,0,1,8-8h16V16a8,8,0,0,1,16,0V32h16a8,8,0,0,1,0,16H184V64a8,8,0,0,1-16,0V48H152A8,8,0,0,1,144,40ZM248,88a8,8,0,0,1-8,8h-8v8a8,8,0,0,1-16,0V96h-8a8,8,0,0,1,0-16h8V72a8,8,0,0,1,16,0v8h8A8,8,0,0,1,248,88Z\"></path></svg>\n <span class=\"ai-disclaimer-text\">Les mer om kunstig intelligens (KI) i <span class=\"ai-disclaimer-readable-site\">DinSides</span> artikler</span>\n </a>\n </div>\n\n </article>\n\n <div class=\"under-article\">\n \t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-8 medium-8 large-8\" data-from=\"xavier\" id=\"apos-netboardB1\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboardB1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboardB1","platform":"wolverine"}}\"></div></div><div class=\"xavier columns small-4 medium-4 large-4\"><div class=\"row xrow flex-column\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/ut-mot-skattetriks-ulovlig/84184651\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Ut mot «skattetriks»: - Ulovlig\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.62em;--xcs-headline-size-md:1.94em;--xcs-headline-size-lg:1.94rem\">Ut mot «skattetriks»:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.56em;--xcs-headline-size-md:4.90em;--xcs-headline-size-lg:4.90rem\">- Ulovlig</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-pink\"><a href=\"https://dinside.dagbladet.no/bolig/ikke-overdriv/83909127\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Kan være skadelig\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.40em;--xcs-headline-size-md:4.38em;--xcs-headline-size-lg:4.38rem\">Kan være</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.57em;--xcs-headline-size-md:4.90em;--xcs-headline-size-lg:4.90rem\">skadelig</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/kuttes-etter-uro/84131252\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0&compression=70&format=webp&width=968&height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Kuttes etter uro\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84131296&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heightx=0&heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.34em;--xcs-headline-size-md:9.76em;--xcs-headline-size-lg:9.76rem\">Kuttes</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.50em;--xcs-headline-size-md:7.30em;--xcs-headline-size-lg:7.30rem\">etter uro</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-pink\"><a href=\"https://dinside.dagbladet.no/bolig/vekker-oppsikt-med-ramadan-kolleksjon/84179753\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:77.48%;aspect-ratio:1.29\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=484&height=375 1.0x, https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=726&height=563 1.5x, https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=968&height=750 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nye produkter vekker oppsikt\" fetchpriority=\"high\" height=\"375\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.51em;--xcs-headline-size-md:4.41em;--xcs-headline-size-lg:4.41rem\">Nye produkter</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.47em;--xcs-headline-size-md:4.30em;--xcs-headline-size-lg:4.30rem\">vekker oppsikt</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/reise/trolig-pa-grunn-av-lukten/84121566\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:92.04%;aspect-ratio:1.09\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0&compression=70&format=webp&width=402&height=370 1.0x, https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0&compression=70&format=webp&width=603&height=555 1.5x, https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0&compression=70&format=webp&width=804&height=740 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Eksperter: Skjer ikke\" fetchpriority=\"high\" height=\"370\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84122110&panow=100&panoh=100&panoy=0&panox=0&heighty=0&heightw=100&heighth=100&heightx=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.70em;--xcs-headline-size-md:5.10em;--xcs-headline-size-lg:5.10rem\">Eksperter:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.80em;--xcs-headline-size-md:5.40em;--xcs-headline-size-lg:5.40rem\">Skjer ikke</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/trekker-tilbake-biler/84151239\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=1130&height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Trekker tilbake biler\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.39em;--xcs-headline-size-md:9.75em;--xcs-headline-size-lg:9.75rem\">Trekker</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.19em;--xcs-headline-size-md:6.30em;--xcs-headline-size-lg:6.30rem\">tilbake biler</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-8 medium-8 large-8\" data-from=\"xavier\" id=\"apos-netboardB2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboardB2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboardB2","platform":"wolverine"}}\"></div></div><div class=\"xavier columns small-4 medium-4 large-4\"><div class=\"row xrow flex-column\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/disse-far-mer/84042704\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Disse får skattelette\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.54em;--xcs-headline-size-md:4.81em;--xcs-headline-size-lg:4.81rem\">Disse får</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.20em;--xcs-headline-size-md:3.77em;--xcs-headline-size-lg:3.77rem\">skattelette</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/mange-siste-liten-menn/84162144\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Klar melding: Snart fullt\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.99em;--xcs-headline-size-md:3.10em;--xcs-headline-size-lg:3.10rem\">Klar melding:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.33em;--xcs-headline-size-md:4.15em;--xcs-headline-size-lg:4.15rem\">Snart fullt</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/kastes-ut-av-rema-1000/84182585\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=968&height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Kaster ut bestselgeren\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.42em;--xcs-headline-size-md:7.07em;--xcs-headline-size-lg:7.07rem\">Kaster ut</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.68em;--xcs-headline-size-md:4.93em;--xcs-headline-size-lg:4.93rem\">bestselgeren</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/spar-30-000-sa-enkelt/84180015\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:58.88%;aspect-ratio:1.70\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=484&height=285 1.0x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=726&height=428 1.5x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=968&height=570 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Spar 30 000: - Veldig enkelt\" fetchpriority=\"high\" height=\"285\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.67em;--xcs-headline-size-md:4.90em;--xcs-headline-size-lg:4.90rem\">Spar 30 000:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.50em;--xcs-headline-size-md:4.39em;--xcs-headline-size-lg:4.39rem\">- Veldig enkelt</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/nye-tall-slipper-prissjokk/84174813\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:70.40%;aspect-ratio:1.42\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=402&height=283 1.0x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=603&height=425 1.5x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=804&height=566 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Lønner seg: Første gang\" fetchpriority=\"high\" height=\"283\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.51em;--xcs-headline-size-md:4.53em;--xcs-headline-size-lg:4.53rem\">Lønner seg:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.47em;--xcs-headline-size-md:4.40em;--xcs-headline-size-lg:4.40rem\">Første gang</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/advarer-kunder-kontakt-politiet/84122186\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=1130&height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Advarer kunder: - Kontakt politiet\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.61em;--xcs-headline-size-md:4.63em;--xcs-headline-size-lg:4.63rem\">Advarer kunder:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.53em;--xcs-headline-size-md:4.41em;--xcs-headline-size-lg:4.41rem\">- Kontakt politiet</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/snart-ma-de-blinke/84130017\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=1130&height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Snart må de blinke\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.94em;--xcs-headline-size-md:8.44em;--xcs-headline-size-lg:8.44rem\">Snart må</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.87em;--xcs-headline-size-md:8.24em;--xcs-headline-size-lg:8.24rem\">de blinke</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/derfor-er-den-hvit/84181355\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:116.92%;aspect-ratio:0.86\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=402&height=470 1.0x, https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=603&height=705 1.5x, https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=804&height=940 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Innrømmer feil: - Ikke en situasjon vi ønsker\" fetchpriority=\"high\" height=\"470\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.82em;--xcs-headline-size-md:2.45em;--xcs-headline-size-lg:2.45rem\">Innrømmer feil: - Ikke</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.81em;--xcs-headline-size-md:2.44em;--xcs-headline-size-lg:2.44rem\">en situasjon vi 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"summary" : "For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.",
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Version 1
2026-02-05 13:53:35
Sjokkfall: Ned 70 prosent
NEW
Author: Elisabeth Dalseg
Published: 2026-02-05 13:33:40
Updated: 2026-02-05 13:33:40
📝 Summary
For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.
📄 Full Content (4475 chars)
Kort fortalt
Salget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.
Forbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.
Det er en økende skepsis til ultraprosessert mat blant nordmenn.
Salget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.
Sammendraget er laget av ChatGPT og godkjent av DinSide.
Vi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.
Men det er lenge siden kjøtterstatningene kunne vise til at de solgte bedre enn Grandiosa.
Melder om kraftig nedgang
Salget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.
- Kjøtterstatninger, både ferske og fryste, startet i praksis på null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.
- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året.
Han peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger.
- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».
Erstattes med dette
Lutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser.
- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.
Også NorgesGruppen merker endringer i nordmenns handlemønster.
- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.
Hun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding - og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».
Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men
måten de gjør det på har endret seg. - Salget av bønner, linser og kikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere og nuggets har gått noe ned, sier Rognlien til DinSide. - Vår opplevelse er at flere nå velger plantebaserte råvarer de kan bruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og enkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i hverdagen i stedet for å velge enten–eller.
Skeptisk til ultraprosessert mat
Undersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.
Ifølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat.
Som en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.
Pål W Thorbjørnsen hjalp Dagbladet å teste ny vegetarisk ferdigmat da det begynte å bli litt bredere tilgjengelig i 2017.
Han tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat.
- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide.
Mer frukt og grønt
På tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.
- Selv om salget av frukt og grønt har økt i Coop-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.
Grønnsakene som har økt mest er bakepotet (75,6 prosent), aubergine (31,8 prosent) og reddik (30,8 prosent), mens topp tre frukt er kiwi (55,5 prosent), blåbær (52,5 prosent) og mango (28,5 prosent).
🏷️ Tags & Keywords
Keywords: mat, dagligvare, vegetar, ultraprosessert mat, fritid, coop
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"content" : "## Kort fortalt\n\nSalget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.\n\nForbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.\n\nDet er en økende skepsis til ultraprosessert mat blant nordmenn.\n\nSalget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.\n\nSammendraget er laget av ChatGPT og godkjent av DinSide.\n\nVi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.\n\nMen det er lenge siden kjøtterstatningene kunne vise til at de [solgte bedre enn Grandiosa](https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350).\n\n## Melder om kraftig nedgang\n\nSalget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.\n\n\\- Kjøtterstatninger, både ferske og fryste, startet i praksis på null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.\n\n\\- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året.\n\nHan peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger.\n\n\\- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».\n\n## Erstattes med dette\n\nLutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser.\n\n\\- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.\n\nOgså NorgesGruppen merker endringer i nordmenns handlemønster.\n\n\\- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.\n\nHun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding \\- og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».\n\n## Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men\nmåten de gjør det på har endret seg. \\- Salget av bønner, linser og\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\nog nuggets har gått noe ned, sier Rognlien til DinSide. \\- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan\nbruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\nhverdagen i stedet for å velge enten–eller.\n\n## Skeptisk til ultraprosessert mat\n\nUndersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.\n\nIfølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat.\n\nSom en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.\n\nPål W Thorbjørnsen hjalp Dagbladet å[ teste ny vegetarisk ferdigmat](https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474) da det begynte å bli litt bredere tilgjengelig i 2017.\n\nHan tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat.\n\n\\- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide.\n\n## Mer frukt og grønt\n\nPå tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.\n\n\\- Selv om salget av frukt og grønt har økt i Coop\\-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.\n\nGrønnsakene som har økt mest er bakepotet \\(75,6 prosent\\), aubergine \\(31,8 prosent\\) og reddik \\(30,8 prosent\\), mens topp tre frukt er kiwi \\(55,5 prosent\\), blåbær \\(52,5 prosent\\) og mango \\(28,5 prosent\\).",
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<h1 class="headline mainTitle t162 tm60" style="">Salget stuper</h1>
<h2 class="subtitle " style="">For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.</h2>
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<figcaption class="" itemprop="caption">FAKE KJØTT: For ti år siden var det nesten umulig å finne, for fem år siden snakket alle om det. Hos Coop er salget mer enn halvert siden toppåret 2021. Arkivfoto: Elisabeth Dalseg</figcaption>
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<h2 class="" style="">Kort fortalt</h2>
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<p lang="nb-NO">Salget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.</p><p lang="nb-NO">Forbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.</p><p lang="nb-NO">Det er en økende skepsis til ultraprosessert mat blant nordmenn.</p><p lang="nb-NO">Salget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.</p><hr><p class="italic ai-disclaimer" data-lab-italic="italic">Sammendraget er laget av ChatGPT og godkjent av DinSide.</p>
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<p>Vi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm. </p>
<p>Men det er lenge siden kjøtterstatningene kunne vise til at de <a href="https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350">solgte bedre enn Grandiosa</a>. </p>
<h2>Melder om kraftig nedgang</h2>
<p>Salget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag. </p>
<div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-white"><a href="https://tinyurl.com/StrawberryHovedsideDinside"><div class="content-marketing-ribbon"><h3>Annonsørinnhold</h3><img alt=" logo" class="lazyload" data-src="https://www.dagbladet.no/files/2022/11/10/aller1011.jpg" loading="lazy"></div><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=980&height=490 1.0x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1470&height=735 1.5x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1960&height=980 2.0x" type="image/webp"><img alt="Illustrasjon: Spa-opphold på tilbud" fetchpriority="high" height="490" loading="eager" src="https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="980"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:3.41em;--xcs-headline-size-md:5.95rem;--xcs-headline-size-lg:5.95rem">Spa-opphold</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:4.98em;--xcs-headline-size-md:8.69rem;--xcs-headline-size-lg:8.69rem">på tilbud</span></h2></a></div></article></div>
<p>- Kjøtterstatninger, både ferske og fryste, startet i praksis på
null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i
kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.</p>
<p>- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året. </p><article class=" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link " data-element-guid="21a7a30b-8163-4810-ab1b-4ce9f44a5905" data-instance="63112482" data-section="mat" data-site-alias="dagbladet">
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<h3 class="headline">- Viktigere å kutte kjøttforbruket enn å spise økologisk</h3>
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<p>Han peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger. </p>
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<p>- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».</p>
<h2>Erstattes med dette</h2>
<p>Lutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser. </p>
<p>- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.</p>
<p>Også NorgesGruppen merker endringer i nordmenns handlemønster.</p>
<p>- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.</p>
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<p>Hun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding - og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».</p><div class="jwplayer column small-12 large-12 medium-12">
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<h2> <p>Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men
måten de gjør det på har endret seg. </p><p class="lab-bodytext-line">- Salget av bønner, linser og
kikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere
og nuggets har gått noe ned, sier Rognlien til DinSide. </p> <p>- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan
bruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og
enkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i
hverdagen i stedet for å velge enten–eller.</p> </h2>
<h2>Skeptisk til ultraprosessert mat</h2>
<p>Undersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er. </p>
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<p>Ifølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat. </p><figure class="column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12" data-element-guid="9ea85c2c-188e-4f50-895e-5f88cca8da97">
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<source height="381" media="(min-width: 768px)" srcset="https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762&format=jpg" type="image/jpeg" width="667">
<source height="217" media="(max-width: 767px)" srcset="https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=760&height=434&format=webp" type="image/webp" width="380">
<source height="217" media="(max-width: 767px)" srcset="https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=760&height=434&format=jpg" type="image/jpeg" width="380">
<img alt="" class="" height="381" src="https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762" style="--aspect-ratio-image: 1.75; " title="DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem" width="667">
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<figcaption class="" itemprop="caption">DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem</figcaption>
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<p>Som en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025. </p>
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<p>Pål W Thorbjørnsen hjalp Dagbladet å<a href="https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474"> teste ny vegetarisk ferdigmat</a> da det begynte å bli litt bredere tilgjengelig i 2017. </p>
<p>Han tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat. </p>
<p>- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide. </p>
<h2>Mer frukt og grønt</h2>
<p>På tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.</p><article class=" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link " data-element-guid="e5abe49a-b395-4be8-8b93-74f16467deb6" data-instance="83812038" data-section="økonomi" data-site-alias="dinside">
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<h3 class="headline">- Umulig å vite</h3>
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<p>- Selv om salget av frukt og grønt har økt i Coop-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten. <br></p><p> Grønnsakene som har økt mest er bakepotet (75,6 prosent), aubergine (31,8 prosent) og reddik (30,8 prosent), mens topp tre frukt er kiwi (55,5 prosent), blåbær (52,5 prosent) og mango (28,5 prosent). <br></p>
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dynamic-sizing" style="--xcs-headline-size-sm:1.02em;--xcs-headline-size-md:3.18em;--xcs-headline-size-lg:3.18rem">- Det handler</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.22em;--xcs-headline-size-md:3.82em;--xcs-headline-size-lg:3.82rem">om penger</span></h2></a></div></article></div></div></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/disse-far-mer/84042704"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:70.25%;aspect-ratio:1.42"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=484&height=340 1.0x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=726&height=510 1.5x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=968&height=680 2.0x" type="image/webp"><img alt="Illustrasjon: Disse får mer" fetchpriority="high" height="340" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.68em;--xcs-headline-size-md:4.92em;--xcs-headline-size-lg:4.92rem">Disse får mer</span></h2></a></div></article><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/nye-tall-slipper-prissjokk/84174813"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=968&height=484 2.0x" type="image/webp"><img alt="Illustrasjon: Nye tall: Slipper prissjokk" fetchpriority="high" height="242" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.38em;--xcs-headline-size-md:4.03em;--xcs-headline-size-lg:4.03rem">Nye tall: Slipper</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:2.42em;--xcs-headline-size-md:7.06em;--xcs-headline-size-lg:7.06rem">prissjokk</span></h2></a></div></article></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-5 medium-5 large-5" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-pink"><a href="https://dinside.dagbladet.no/bolig/ikke-overdriv/83909127"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=402&height=201 1.0x, https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=603&height=302 1.5x, https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=804&height=402 2.0x" type="image/webp"><img alt="Illustrasjon: Kan være skadelig" fetchpriority="high" height="201" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="402"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.86em;--xcs-headline-size-md:5.59em;--xcs-headline-size-lg:5.59rem">Kan være</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:2.08em;--xcs-headline-size-md:6.25em;--xcs-headline-size-lg:6.25rem">skadelig</span></h2></a></div></article><article class="column preview columns xavier-preview small-7 medium-7 large-7" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-cyan"><a href="https://dinside.dagbladet.no/fritid/kastes-ut-av-rema-1000/84182585"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:53.81%;aspect-ratio:1.86"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=565&height=304 1.0x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=848&height=456 1.5x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=1130&height=608 2.0x" type="image/webp"><img alt="Illustrasjon: Nå er det slutt" fetchpriority="high" height="304" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="565"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.87em;--xcs-headline-size-md:5.36em;--xcs-headline-size-lg:5.36rem">Nå er det slutt</span></h2></a></div></article></div><div class="row xrow flex-initial"><div class="adunit-wrapper track-element column small-8 medium-8 large-8" data-from="xavier" id="apos-netboardB2"><div class="adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500" data-collapse="false" data-expand="false" data-load-on="view" data-out-of-page="false" data-sizes="[[580,400],[580,500],"fluid"]" data-slot="/8578/dinside/seksjoner/fritid/artikkel" id="ad-netboardB2" itemscope itemtype="https://schema.org/WPAdBlock" json="{"targeting":{"pos":"netboardB2","platform":"wolverine"}}"></div></div><div class="xavier columns small-4 medium-4 large-4"><div class="row xrow flex-column"><article class="column preview columns xavier-preview small-12 medium-12 large-12" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-cyan"><a href="https://dinside.dagbladet.no/fritid/derfor-er-den-hvit/84181355"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=640&height=320 2.0x" type="image/webp"><img alt="Illustrasjon: Bekrefter endring: Derfor skjedde det" fetchpriority="high" height="160" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="320"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:0.72em;--xcs-headline-size-md:2.24em;--xcs-headline-size-lg:2.24rem">Bekrefter endring:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:0.71em;--xcs-headline-size-md:2.22em;--xcs-headline-size-lg:2.22rem">Derfor skjedde det</span></h2></a></div></article><article class="column preview columns xavier-preview small-12 medium-12 large-12" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-green"><a href="https://dinside.dagbladet.no/motor/snart-ma-de-blinke/84130017"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=640&height=320 2.0x" type="image/webp"><img alt="Illustrasjon: EU-krav: Nå må de blinke" fetchpriority="high" height="160" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="320"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.11em;--xcs-headline-size-md:3.49em;--xcs-headline-size-lg:3.49rem">EU-krav: Nå</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.04em;--xcs-headline-size-md:3.25em;--xcs-headline-size-lg:3.25rem">må de blinke</span></h2></a></div></article></div></div></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-green"><a href="https://dinside.dagbladet.no/motor/vil-gi-lappen-til-17-aringer/84092182"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:51.24%;aspect-ratio:1.95"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0&compression=70&format=webp&width=484&height=248 1.0x, https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0&compression=70&format=webp&width=726&height=372 1.5x, https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0&compression=70&format=webp&width=968&height=496 2.0x" type="image/webp"><img alt="Illustrasjon: Bekrefter: Lappen til 17-åringer" fetchpriority="high" height="248" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.21em;--xcs-headline-size-md:3.55em;--xcs-headline-size-lg:3.55rem">Bekrefter: Lappen</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.73em;--xcs-headline-size-md:5.06em;--xcs-headline-size-lg:5.06rem">til 17-åringer</span></h2></a></div></article><article class="column preview columns xavier-preview small-6 medium-6 large-6" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-cyan"><a href="https://dinside.dagbladet.no/fritid/mange-siste-liten-menn/84162144"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:50.00%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=968&height=484 2.0x" type="image/webp"><img alt="Illustrasjon: Koker: - Hundre på venteliste" fetchpriority="high" height="242" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="484"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.39em;--xcs-headline-size-md:4.08em;--xcs-headline-size-lg:4.08rem">Koker: - Hundre</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.69em;--xcs-headline-size-md:4.95em;--xcs-headline-size-lg:4.95rem">på venteliste</span></h2></a></div></article></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-5 medium-5 large-5" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/advarer-kunder-kontakt-politiet/84122186"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:114.18%;aspect-ratio:0.88"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=402&height=459 1.0x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=603&height=689 1.5x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=804&height=918 2.0x" type="image/webp"><img alt="Illustrasjon: Advarer kunder: - Kontakt politiet" fetchpriority="high" height="459" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="402"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.08em;--xcs-headline-size-md:3.23em;--xcs-headline-size-lg:3.23rem">Advarer kunder:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.02em;--xcs-headline-size-md:3.08em;--xcs-headline-size-lg:3.08rem">- Kontakt politiet</span></h2></a></div></article><article class="column preview columns xavier-preview small-7 medium-7 large-7" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-green"><a href="https://dinside.dagbladet.no/motor/trekker-tilbake-biler/84151239"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:49.91%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=1130&height=564 2.0x" type="image/webp"><img alt="Illustrasjon: Rykker ut: - En feil" fetchpriority="high" height="282" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="565"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:2.57em;--xcs-headline-size-md:7.37em;--xcs-headline-size-lg:7.37rem">Rykker ut:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:3.50em;--xcs-headline-size-md:10.04em;--xcs-headline-size-lg:10.04rem">- En feil</span></h2></a></div></article></div><div class="row xrow flex-initial"><article class="column preview columns xavier-preview small-7 medium-7 large-7" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/spar-30-000-sa-enkelt/84180015"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:49.91%;aspect-ratio:2.00"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=1130&height=564 2.0x" type="image/webp"><img alt="Illustrasjon: Klar anbefaling: - Vesentlig større" fetchpriority="high" height="282" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="565"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.66em;--xcs-headline-size-md:4.76em;--xcs-headline-size-lg:4.76rem">Klar anbefaling:</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.52em;--xcs-headline-size-md:4.36em;--xcs-headline-size-lg:4.36rem">- Vesentlig større</span></h2></a></div></article><article class="column preview columns xavier-preview small-5 medium-5 large-5" data-cxence_widget="free-nor" data-cxense_tag="cerebro" data-from="xavier" data-reverseimagetextorder="false" data-xavier-version="XRE"><div class="content bg-blue"><a href="https://dinside.dagbladet.no/okonomi/beskjed-til-16-millioner-nordmenn/84161236"><div class="media"><figure class="xre-figure" style="--xre-fallback-ratio:75.37%;aspect-ratio:1.33"><picture style="position:relative;height:100%"><source srcset=" https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=402&height=303 1.0x, https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=603&height=455 1.5x, https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=804&height=606 2.0x" type="image/webp"><img alt="Illustrasjon: Advarsel: Den største feilen" fetchpriority="high" height="303" loading="eager" src="https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100" style="position:relative;min-height:100%;min-width:100%;object-fit:cover" width="402"></picture></figure></div><h2 class="xavier-headline headline xre"><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.26em;--xcs-headline-size-md:3.78em;--xcs-headline-size-lg:3.78rem">Advarsel: Den</span><span class="title dynamic-sizing" style="--xcs-headline-size-sm:1.33em;--xcs-headline-size-md:4.00em;--xcs-headline-size-lg:4.00rem">største feilen</span></h2></a></div></article></div>
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"author" : "Elisabeth Dalseg",
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"content" : "## Kort fortalt\n\nSalget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.\n\nForbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.\n\nDet er en økende skepsis til ultraprosessert mat blant nordmenn.\n\nSalget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.\n\nSammendraget er laget av ChatGPT og godkjent av DinSide.\n\nVi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.\n\nMen det er lenge siden kjøtterstatningene kunne vise til at de [solgte bedre enn Grandiosa](https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350).\n\n## Melder om kraftig nedgang\n\nSalget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.\n\n\\- Kjøtterstatninger, både ferske og fryste, startet i praksis på null for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.\n\n\\- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året.\n\nHan peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger.\n\n\\- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».\n\n## Erstattes med dette\n\nLutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser.\n\n\\- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.\n\nOgså NorgesGruppen merker endringer i nordmenns handlemønster.\n\n\\- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.\n\nHun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding \\- og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».\n\n## Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men\nmåten de gjør det på har endret seg. \\- Salget av bønner, linser og\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\nog nuggets har gått noe ned, sier Rognlien til DinSide. \\- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan\nbruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\nhverdagen i stedet for å velge enten–eller.\n\n## Skeptisk til ultraprosessert mat\n\nUndersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.\n\nIfølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat.\n\nSom en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.\n\nPål W Thorbjørnsen hjalp Dagbladet å[ teste ny vegetarisk ferdigmat](https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474) da det begynte å bli litt bredere tilgjengelig i 2017.\n\nHan tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat.\n\n\\- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide.\n\n## Mer frukt og grønt\n\nPå tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.\n\n\\- Selv om salget av frukt og grønt har økt i Coop\\-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.\n\nGrønnsakene som har økt mest er bakepotet \\(75,6 prosent\\), aubergine \\(31,8 prosent\\) og reddik \\(30,8 prosent\\), mens topp tre frukt er kiwi \\(55,5 prosent\\), blåbær \\(52,5 prosent\\) og mango \\(28,5 prosent\\).",
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"metadata" : "{\"is_paywalled\":0,\"twitter\":{},\"source_updated_at\":null,\"meta\":{\"apple-itunes-app\":\"app-id=1509675357\",\"title\":\"Salget av disse matvarene stuper hos Coop\",\"description\":\"For fem Ã¥r siden var disse matvarene pÃ¥ «alles» lepper. NÃ¥ vil nesten ingen ha det, viser nye tall.\",\"copyright\":\"Copyright (c) 2026 Aller Media AS, all rights reserved.\",\"viewport\":\"width=device-width, initial-scale=1\",\"robots\":\"max-image-preview:large\"},\"content\":\"## Kort fortalt\\n\\nSalget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.\\n\\nForbrukere foretrekker nÃ¥ plantebaserte rÃ¥varer som bønner og linser fremfor bearbeidede produkter.\\n\\nDet er en økende skepsis til ultraprosessert mat blant nordmenn.\\n\\nSalget av frukt og grønt har økt, men fÃ¥ følger helsemyndighetenes anbefalinger.\\n\\nSammendraget er laget av ChatGPT og godkjent av DinSide.\\n\\nVi skal ikke mange Ã¥r tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm.\\n\\nMen det er lenge siden kjøtterstatningene kunne vise til at de [solgte bedre enn Grandiosa](https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350).\\n\\n## Melder om kraftig nedgang\\n\\nSalget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag.\\n\\n\\\\- Kjøtterstatninger, bÃ¥de ferske og fryste, startet i praksis pÃ¥ null for 10 Ã¥r siden og vokste betydelig i prosent â om enn ikke betydelig i kroner, sier Knut Lutnæs, senior kommunikasjonsrÃ¥dgiver i Coop, til DinSide.\\n\\n\\\\- Siden «toppÃ¥ret» i 2021 har omsetningen gÃ¥tt vesentlig ned, sier han og forteller at det største fallet har vært det siste Ã¥ret.\\n\\nHan peker pÃ¥ at dette ikke nødvendigvis tyder pÃ¥ at vi er mindre interessert i Ã¥ spise vegetarisk, men at flere velger plantebaserte rÃ¥varer, framfor mer bearbeidede kjøtterstatninger.\\n\\n\\\\- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».\\n\\n## Erstattes med dette\\n\\nLutnæs forteller at mange kunder lager vegetarretter fra bunnen, med rÃ¥varer som bønner og linser.\\n\\n\\\\- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.\\n\\nOgsÃ¥ NorgesGruppen merker endringer i nordmenns handlemønster.\\n\\n\\\\- Vi ser at kjøtterstatningsprodukter innen bÃ¥de ferskt og fryst har hatt en kraftig volumnedgang det siste Ã¥ret. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.\\n\\nHun legger til at utviklingen trolig henger sammen med et økende fokus pÃ¥ rene rÃ¥varer og mindre bearbeiding \\\\- og at flere har blitt flinkere til Ã¥ lage retter med alternative proteinkilder, uten at det nødvendigvis mÃ¥ være en «erstatning».\\n\\n## Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker Ã¥ spise mer plantebasert, men\\nmÃ¥ten de gjør det pÃ¥ har endret seg. \\\\- Salget av bønner, linser og\\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\\nog nuggets har gÃ¥tt noe ned, sier Rognlien til DinSide. \\\\- VÃ¥r opplevelse er at flere nÃ¥ velger plantebaserte rÃ¥varer de kan\\nbruke pÃ¥ mange mÃ¥ter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\\nhverdagen i stedet for Ã¥ velge entenâeller.\\n\\n## Skeptisk til ultraprosessert mat\\n\\nUndersøkelsen viser ogsÃ¥ at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er.\\n\\nIfølge Coops undersøkelse prøver én av to Ã¥ unngÃ¥ ultraprosessert mat.\\n\\nSom en parallell trend har ogsÃ¥ salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025.\\n\\nPÃ¥l W Thorbjørnsen hjalp Dagbladet Ã¥[ teste ny vegetarisk ferdigmat](https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474) da det begynte Ã¥ bli litt bredere tilgjengelig i 2017.\\n\\nHan tror ogsÃ¥ det er riktig Ã¥ knytte det fallende salget til trenden med rene rÃ¥varer, og Ã¥ unngÃ¥ ultraprosessert mat.\\n\\n\\\\- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Ã
lage maten selv, sier han til DinSide.\\n\\n## Mer frukt og grønt\\n\\nPå tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.\\n\\n\\\\- Selv om salget av frukt og grønt har økt i Coop\\\\-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten.\\n\\nGrønnsakene som har økt mest er bakepotet \\\\(75,6 prosent\\\\), aubergine \\\\(31,8 prosent\\\\) og reddik \\\\(30,8 prosent\\\\), mens topp tre frukt er kiwi \\\\(55,5 prosent\\\\), blåbær \\\\(52,5 prosent\\\\) og mango \\\\(28,5 prosent\\\\).\",\"keywords\":[\"mat\",\"dagligvare\",\"vegetar\",\"ultraprosessert mat\",\"fritid\",\"coop\"],\"published_at\":null,\"schema\":{\"microdata\":{\"name\":\"Michael Aller\",\"jobTitle\":\"Administrerende direktør:\",\"url\":\"\\n\\n\\n \\n\\n\\n\\n\\n\\n\\n\\n \\n\\n\\n\\n\\n\\n\\n \",\"headline\":\"TikTok-trend tømmer hyllene\\n\",\"caption\":\"DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem\"}},\"image_url\":\"https://dinside.dagbladet.no/images/84191874.jpg?imageId=84191874&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"og\":{\"logo\":\"/assets/icon/dinside-logo.svg\",\"type\":\"article\",\"site_name\":\"DinSide\",\"image:height\":\"684\",\"image\":\"https://dinside.dagbladet.no/images/84191874.jpg?imageId=84191874&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683\",\"image:width\":\"1200\",\"url\":\"https://dinside.dagbladet.no/fritid/salget-stuper/84189706\",\"description\":\"For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.\",\"title\":\"Salget stuper\"},\"author\":\"Elisabeth Dalseg\",\"description\":\"For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.\",\"title\":\"Salget stuper\",\"raw_feed_item\":\"<item>\\n <title><![CDATA[Sjokkfall: Ned 70 prosent]]></title>\\n <link>https://dinside.dagbladet.no/fritid/salget-stuper/84189706</link>\\n <guid>https://www.dagbladet.no/a/84189706</guid>\\n <pubDate>2026-02-05T14:33:40+01:00</pubDate>\\n <description><![CDATA[For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.]]></description>\\n <enclosure length=\\\"0\\\" type=\\\"image/jpeg\\\" url=\\\"https://www.dagbladet.no/images/84191874.webp?imageId=84191874&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1058&height=478&format=jpg\\\" />\\n</item>\"}",
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"published_at" : "2026-02-05 13:33:40",
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17.0278C1.14697 18.1528 0.490723 19.7466 0.490723 21.2466C0.490723 22.6528 1.14697 24.2466 2.27197 25.4653L17.272 40.3716C18.4907 41.5903 19.9907 42.1528 21.4907 42.1528C23.0845 42.1528 24.5845 41.5903 25.8032 40.3716L40.7095 25.4653C41.9282 24.3403 42.4907 22.8403 42.4907 21.2466ZM37.522 22.3716L22.6157 37.2778C22.2407 37.6528 21.772 37.7466 21.4907 37.7466C21.3032 37.7466 20.8345 37.6528 20.4595 37.2778L5.45947 22.3716C5.08447 21.9028 4.99072 21.5278 4.99072 21.2466C4.99072 21.0591 5.08447 20.5903 5.45947 20.2153L20.4595 5.21533C20.8345 4.84033 21.3032 4.84033 21.4907 4.84033C21.772 4.84033 22.2407 4.84033 22.6157 5.21533L37.522 20.2153C37.897 20.5903 37.9907 21.0591 37.9907 21.2466C37.9907 21.5278 37.897 21.9028 37.522 22.3716ZM21.4907 28.5591C20.3657 28.5591 19.3345 29.4966 19.3345 30.7153C19.3345 32.0278 20.3657 32.8716 21.4907 32.8716C22.8032 32.8716 23.7407 31.8403 23.7407 30.7153C23.7407 29.5903 22.8032 28.5591 21.4907 28.5591ZM21.4907 18.9966C20.272 18.9966 19.3345 20.1216 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40.7466C28.0532 40.7466 29.0845 39.8091 29.0845 38.4966C29.0845 37.2778 28.0532 36.2466 26.8345 36.2466C25.522 36.2466 24.5845 37.2778 24.5845 38.4966C24.5845 39.8091 25.522 40.7466 26.8345 40.7466ZM10.3345 40.7466H17.8345C19.0532 40.7466 20.0845 39.8091 20.0845 38.4966C20.0845 37.2778 19.0532 36.2466 17.8345 36.2466H10.3345C9.02197 36.2466 8.08447 37.2778 8.08447 38.4966C8.08447 39.8091 9.02197 40.7466 10.3345 40.7466ZM30.5845 0.246582H6.58447C3.20947 0.246582 0.584473 2.96533 0.584473 6.24658V42.2466C0.584473 45.6216 3.20947 48.2466 6.58447 48.2466H30.5845C33.8657 48.2466 36.5845 45.6216 36.5845 42.2466V6.24658C36.5845 2.96533 33.8657 0.246582 30.5845 0.246582ZM32.0845 42.2466C32.0845 43.0903 31.3345 43.7466 30.5845 43.7466H6.58447C5.74072 43.7466 5.08447 43.0903 5.08447 42.2466V16.7466H32.0845V42.2466ZM32.0845 12.2466H5.08447V6.24658C5.08447 5.49658 5.74072 4.74658 6.58447 4.74658H30.5845C31.3345 4.74658 32.0845 5.49658 32.0845 6.24658V12.2466ZM10.3345 24.2466C11.5532 24.2466 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0.809082C28.6157 0.434082 28.0532 0.340332 27.5845 0.340332C27.022 0.340332 26.4595 0.434082 26.0845 0.809082L1.33447 21.8091C0.771973 22.2778 0.584473 22.9341 0.584473 23.4966C0.584473 24.9966 1.80322 25.7466 2.83447 25.7466C3.30322 25.7466 3.86572 25.5591 4.24072 25.1841L6.58447 23.3091V40.7466C6.58447 44.9653 9.86572 48.2466 14.0845 48.2466H40.9907C45.1157 48.2466 48.397 44.8716 48.4907 40.7466V23.3091L50.7407 25.2778C51.2095 25.6528 51.6782 25.7466 52.2407 25.7466C53.1782 25.7466 54.4907 24.9966 54.4907 23.4966C54.4907 22.9341 54.3032 22.2778 53.7407 21.8091ZM31.9907 43.7466H23.0845V30.2466H31.9907V43.7466ZM43.9907 40.7466C43.9907 42.3403 42.5845 43.7466 40.9907 43.7466H36.5845V29.4966C36.5845 27.4341 34.897 25.7466 32.8345 25.7466H22.3345C20.1782 25.7466 18.5845 27.4341 18.5845 29.4966V43.7466H14.0845C12.397 43.7466 11.0845 42.3403 11.0845 40.7466V19.7466C11.0845 19.6528 10.9907 19.5591 10.9907 19.4653L27.4907 5.49658L43.897 19.4653V40.7466H43.9907Z\"></path></svg><span 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48.2466 25.625 47.6841 26.1875 46.7466L35.5625 31.7466H44C47.5625 31.7466 54.5 28.8403 54.5 24.2466C54.5 19.7466 47.5625 16.7466 43.9062 16.7466ZM43.9062 27.2466H33.0312L22.7188 43.7466H19.5312L24.6875 27.2466H12.5L8 33.2466H5.46875L8.09375 24.2466L5.46875 15.2466H8L12.5 21.2466H24.6875L19.5312 4.74658H22.7188L33.0312 21.2466H43.9062C46.3438 21.2466 49.7188 23.3091 49.9062 24.2466C49.8125 25.2778 46.4375 27.2466 43.9062 27.2466Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Reise og fritid<!-- --> </span></a><a class=\"ec__qvfjjp-0 bMWjpy\" href=\"/video\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 37 43\" width=\"16\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M34.4282 17.4028L7.42822 0.902832C6.67822 0.527832 5.83447 0.246582 4.99072 0.246582C2.45947 0.340332 0.584473 2.40283 0.584473 4.74658V37.7466C0.584473 40.1841 2.45947 42.2466 5.08447 42.2466C5.83447 42.2466 6.67822 42.0591 7.42822 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9.43408Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Tester<!-- --> </span></a><a class=\"ec__qvfjjp-0 cBhUzf\" href=\"/kalkulatorer\" tabindex=\"0\"><svg fill=\"none\" style=\"height:auto;max-height:30px\" viewbox=\"0 0 37 49\" width=\"15\" xmlns=\"http://www.w3.org/2000/svg\"><path class=\"ec__d0hsxv-0 dtzSNU\" d=\"M18.5845 32.4966C19.8032 32.4966 20.8345 31.5591 20.8345 30.2466C20.8345 29.0278 19.8032 27.9966 18.5845 27.9966C17.272 27.9966 16.3345 29.0278 16.3345 30.2466C16.3345 31.5591 17.272 32.4966 18.5845 32.4966ZM18.5845 24.2466C19.8032 24.2466 20.8345 23.3091 20.8345 21.9966C20.8345 20.7778 19.8032 19.7466 18.5845 19.7466C17.272 19.7466 16.3345 20.7778 16.3345 21.9966C16.3345 23.3091 17.272 24.2466 18.5845 24.2466ZM26.8345 32.4966C28.0532 32.4966 29.0845 31.5591 29.0845 30.2466C29.0845 29.0278 28.0532 27.9966 26.8345 27.9966C25.522 27.9966 24.5845 29.0278 24.5845 30.2466C24.5845 31.5591 25.522 32.4966 26.8345 32.4966ZM26.8345 24.2466C28.0532 24.2466 29.0845 23.3091 29.0845 21.9966C29.0845 20.7778 28.0532 19.7466 26.8345 19.7466C25.522 19.7466 24.5845 20.7778 24.5845 21.9966C24.5845 23.3091 25.522 24.2466 26.8345 24.2466ZM26.8345 40.7466C28.0532 40.7466 29.0845 39.8091 29.0845 38.4966C29.0845 37.2778 28.0532 36.2466 26.8345 36.2466C25.522 36.2466 24.5845 37.2778 24.5845 38.4966C24.5845 39.8091 25.522 40.7466 26.8345 40.7466ZM10.3345 40.7466H17.8345C19.0532 40.7466 20.0845 39.8091 20.0845 38.4966C20.0845 37.2778 19.0532 36.2466 17.8345 36.2466H10.3345C9.02197 36.2466 8.08447 37.2778 8.08447 38.4966C8.08447 39.8091 9.02197 40.7466 10.3345 40.7466ZM30.5845 0.246582H6.58447C3.20947 0.246582 0.584473 2.96533 0.584473 6.24658V42.2466C0.584473 45.6216 3.20947 48.2466 6.58447 48.2466H30.5845C33.8657 48.2466 36.5845 45.6216 36.5845 42.2466V6.24658C36.5845 2.96533 33.8657 0.246582 30.5845 0.246582ZM32.0845 42.2466C32.0845 43.0903 31.3345 43.7466 30.5845 43.7466H6.58447C5.74072 43.7466 5.08447 43.0903 5.08447 42.2466V16.7466H32.0845V42.2466ZM32.0845 12.2466H5.08447V6.24658C5.08447 5.49658 5.74072 4.74658 6.58447 4.74658H30.5845C31.3345 4.74658 32.0845 5.49658 32.0845 6.24658V12.2466ZM10.3345 24.2466C11.5532 24.2466 12.5845 23.3091 12.5845 21.9966C12.5845 20.7778 11.5532 19.7466 10.3345 19.7466C9.02197 19.7466 8.08447 20.7778 8.08447 21.9966C8.08447 23.3091 9.02197 24.2466 10.3345 24.2466ZM10.3345 32.4966C11.5532 32.4966 12.5845 31.5591 12.5845 30.2466C12.5845 29.0278 11.5532 27.9966 10.3345 27.9966C9.02197 27.9966 8.08447 29.0278 8.08447 30.2466C8.08447 31.5591 9.02197 32.4966 10.3345 32.4966Z\"></path></svg><span class=\"ec__qvfjjp-1 jzfXKy\"> <!-- -->Kalkulator<!-- --> </span></a></nav></header><div class=\"ec__sc-1gszqny-1 gVvMQL\"></div>\n\n\n<div class=\"dinside\" id=\"am-branding\">\n <svg fill=\"none\" height=\"17\" viewbox=\"0 0 101 17\" width=\"101\" xmlns=\"http://www.w3.org/2000/svg\">\n <path d=\"M37.0 7.3H34.3V1.7H32.6V8.8H37.0V7.3ZM28.0 1.7H26.4L23.5 8.8H25.3L25.8 7.4H28.5L29.0 8.8H30.8L28.0 1.7ZM26.3 6.0L27.1 3.6L28.0 6.0H26.3ZM43.3 7.3H40.7V1.7H39.0V8.8H43.3V7.3ZM50.2 7.3H47.0V5.8H49.8V4.5H47.0V3.2H50.0V1.7H45.4V8.8H50.2V7.3ZM57.8 3.8C57.8 2.2 56.5 1.7 55.2 1.7H52.6V8.8H54.2V6.0H54.8L56.2 8.8H58.2L56.4 5.8C57.3 5.5 57.8 4.8 57.8 3.8ZM55.0 4.7H54.2V3.1H55.1C55.6 3.1 56.2 3.2 56.2 3.9C56.2 4.6 55.5 4.7 55.0 4.7ZM84.1 1.7H81.6V8.8H84.1C86.0 8.8 88.0 7.7 88.0 5.2C88.0 2.5 86.0 1.7 84.1 1.7ZM84.0 7.3H83.2V3.2H84.0C85.2 3.2 86.3 3.6 86.3 5.2C86.2 6.8 85.2 7.3 84.0 7.3ZM76.1 5.8H78.9V4.5H76.1V3.2H79.1V1.7H74.5V8.8H79.3V7.3H76.1V5.8ZM90.1 8.8H91.8V1.7H90.1V8.8ZM98.1 1.7H96.5L93.6 8.8H95.4L95.9 7.4H98.6L99.1 8.8H101L98.1 1.7ZM96.4 6.0L97.2 3.6L98.1 6.0H96.4ZM67.9 6.2H67.9L66.3 1.7H64.0V8.7H65.5L65.5 3.8H65.5L67.2 8.7H68.4L70.2 3.8H70.2L70.2 8.7H71.8V1.7H69.4L67.9 6.2ZM49.8 11.8L47.8 16.5H48.7L49.1 15.4H51.1L51.6 16.5H52.5L50.5 11.8H49.8ZM49.4 14.7L50.2 12.8L50.9 14.7H49.4ZM39.3 13.1C39.3 12.2 38.4 11.8 37.6 11.8H36.0V16.5H36.8V14.5H37.4L38.4 16.5H39.4L38.2 14.4C38.9 14.3 39.3 13.8 39.3 13.1ZM36.8 13.8V12.5H37.6C38.0 12.5 38.5 12.7 38.5 13.1C38.5 13.7 38.0 13.8 37.5 13.8H36.8ZM32.1 11.7C30.7 11.7 29.7 12.6 29.7 14.1C29.7 15.7 30.7 16.6 32.1 16.6C33.5 16.6 34.6 15.6 34.6 14.1C34.6 12.7 33.5 11.7 32.1 11.7ZM32.1 15.9C31.2 15.9 30.5 15.2 30.5 14.1C30.5 13.2 31.2 12.4 32.1 12.4C33.0 12.4 33.7 13.2 33.7 14.1C33.7 15.1 33.0 15.9 32.1 15.9ZM45.4 15.3L44.4 11.8H43.6L42.6 15.3L41.7 11.8H40.8L42.2 16.5H42.9L44.0 13.0H44.0L45.1 16.5H45.9L47.2 11.8H46.4L45.4 15.3ZM27.3 15.3L25.2 11.8H24.1V16.5H25.0V12.9L27.1 16.5H28.2V11.8H27.3V15.3ZM55.1 13.8L53.9 11.8H52.9L54.7 14.5V16.5H55.5V14.5L57.2 11.8H56.2L55.1 13.8ZM6.4 0.7L-0.0 16.3H4.3L5.9 12.5L9.5 16.3L13.0 12.5L14.7 16.3H19.0L12.6 0.6L6.4 0.7ZM9.5 11.7L7.2 9.0L9.5 4.1L11.7 9.0L9.5 11.7Z\" fill=\"black\"></path>\n </svg> <p>\n DinSide\n er en del av Aller Media. Aller Media er ansvarlig for dine data på denne nettsiden.\n <a href=\"https://personvern.aller.no/personvern\">Les mer</a>\n </p>\n</div>\n\n\n\n \n\n \t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element\" data-from=\"xavier\" id=\"apos-topbanner1\"><div class=\"adunit GoogleActiveViewElement small-980x300 medium-980x300 large-980x300\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[768,0],[[768,90],[768,300],[768,250],"fluid"]],[[1024,0],[[980,300],[980,290],[970,250]]],[[1280, 600],[[1010,300],[980,290],[1000,300],[980,300],[970,250],[2,2]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-topbanner1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"topbanner1","platform":"wolverine"}}\"></div></div><div class=\"adunit-wrapper track-element sticky-ad\" data-from=\"xavier\" id=\"apos-sticky-right-top1\"><div class=\"adunit GoogleActiveViewElement large-300x700 sticky-right\" data-collapse=\"true\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[1345,600],[[300,600],[160,600]]],[[1385,600],[[300,600],[180,500],[180,700],[160,600]]],[[1625,600],[[300,600],[180,500],[180,700],[160,600]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-sticky-right-top1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"sticky-right-top1","platform":"wolverine"}}\"></div></div></div>\n\n\n\n \n\n <main id=\"main\">\n <div class=\"markup hide\">\n \n \n \n</div>\n\n\n <article class=\"bg-baseview-custom article-entity\" id=\"mainArticleSection\" role=\"article\">\n\n\n <div class=\"articleHeader column hasCaption\" data-element-guid=\"d70cc714-47e5-427c-a720-5c023e07e2e8\">\n\n\n <p class=\"kicker bg-cyan color_mobile_bg-cyan text-black hasTextPadding mobile-hasTextPadding\" style=\"\">Stort fall:</p>\n <h1 class=\"headline mainTitle t162 tm60\" style=\"\">Salget stuper</h1>\n <h2 class=\"subtitle \" style=\"\">For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.</h2>\n\n\n\n <div class=\"media\">\n \n <figure class=\"headerImage\" data-element-guid=\"657447bd-5583-42c9-91c3-be5065a9c7a2\">\n <div class=\"img fullwidthTarget\">\n <picture>\n <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=1960&height=1118&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"559\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=1960&height=1118&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=760&height=434&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=760&height=434&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"\" height=\"559\" src=\"https://dinside.dagbladet.no/images/84191874.webp?imageId=84191874&x=11.08&y=18.23&cropw=85.73&croph=65.21&width=1960&height=1118\" style=\"--aspect-ratio-image: 1.75; \" title=\"FAKE KJØTT: For ti år siden var det nesten umulig å finne, for fem år siden snakket alle om det. Hos Coop er salget mer enn halvert siden toppåret 2021. Arkivfoto: Elisabeth Dalseg\" width=\"980\">\n </picture>\n \n \n </div>\n \n</figure>\n\n \n \n \n \n \n \n \n \n \n <div class=\"floatingText\"></div>\n </div>\n\n <div class=\"caption truncate\" data-expandable=\"true\" data-hidecaption=\"Skjul bildetekst\" data-showcaption=\"Vis bildetekst\" data-showmore=\"Vis mer\">\n <figcaption class=\"\" itemprop=\"caption\">FAKE KJØTT: For ti år siden var det nesten umulig å finne, for fem år siden snakket alle om det. Hos Coop er salget mer enn halvert siden toppåret 2021. Arkivfoto: Elisabeth Dalseg</figcaption>\n </div>\n\n\n\n\n <div class=\"meta\" data-element-guid=\"5c2cc1f3-805b-4de6-9372-2a9a1e0443c7\">\n \n \n\n\n <div class=\"meta-wrapper\">\n <div class=\"bylines\">\n <div class=\"byline column\" data-element-guid=\"9b509888-bcd1-480a-b722-87ae3395bb58\">\n \n <div class=\"content roundedImage\">\n <figure data-element-guid=\"fc3b8944-0984-48cb-af7b-8fd2d78b20b7\">\n <picture>\n <img alt=\"Elisabeth Dalseg\" height=\"180\" itemprop=\"image\" src=\"https://dinside.dagbladet.no/images/63470320.webp?imageId=63470320&x=0.00&y=0.00&cropw=100.00&croph=100.00&width=360&height=360\" width=\"180\">\n </picture>\n</figure>\n <address class=\"name\">\n <a href=\"mailto:elisabeth@dagbladet.no\" itemprop=\"url\" rel=\"author\">\n <span class=\"lab-hidden-byline-name\" itemprop=\"name\">Elisabeth Dalseg</span>\n <span class=\"firstname \">Elisabeth</span>\n <span class=\"lastname \">Dalseg</span>\n </a>\n </address>\n </div>\n</div>\n\n \n </div>\n <button class=\"button primary medium nopadding\" id=\"meta-share-button\">\n <svg fill=\"none\" height=\"24\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <path d=\"M21 14.25V19.5C21 19.8978 20.842 20.2793 20.5607 20.5606C20.2794 20.8419 19.8978 21 19.5 21H4.5C4.10218 21 3.72064 20.8419 3.43934 20.5606C3.15804 20.2793 3 19.8978 3 19.5V14.25C3 14.0511 3.07902 13.8603 3.21967 13.7196C3.36032 13.579 3.55109 13.5 3.75 13.5C3.94891 13.5 4.13968 13.579 4.28033 13.7196C4.42098 13.8603 4.5 14.0511 4.5 14.25V19.5H19.5V14.25C19.5 14.0511 19.579 13.8603 19.7197 13.7196C19.8603 13.579 20.0511 13.5 20.25 13.5C20.4489 13.5 20.6397 13.579 20.7803 13.7196C20.921 13.8603 21 14.0511 21 14.25ZM8.78063 8.03061L11.25 5.56029V14.25C11.25 14.4489 11.329 14.6397 11.4697 14.7803C11.6103 14.921 11.8011 15 12 15C12.1989 15 12.3897 14.921 12.5303 14.7803C12.671 14.6397 12.75 14.4489 12.75 14.25V5.56029L15.2194 8.03061C15.3601 8.17134 15.551 8.2504 15.75 8.2504C15.949 8.2504 16.1399 8.17134 16.2806 8.03061C16.4214 7.88987 16.5004 7.699 16.5004 7.49998C16.5004 7.30096 16.4214 7.11009 16.2806 6.96935L12.5306 3.21935C12.461 3.14962 12.3783 3.0943 12.2872 3.05656C12.1962 3.01882 12.0986 2.99939 12 2.99939C11.9014 2.99939 11.8038 3.01882 11.7128 3.05656C11.6217 3.0943 11.539 3.14962 11.4694 3.21935L7.71937 6.96935C7.57864 7.11009 7.49958 7.30096 7.49958 7.49998C7.49958 7.699 7.57864 7.88987 7.71937 8.03061C7.86011 8.17134 8.05098 8.2504 8.25 8.2504C8.44902 8.2504 8.63989 8.17134 8.78063 8.03061Z\" fill=\"currentColor\"></path>\n </svg>\n <span class=\"share-result tooltip tooltip-bottom-left\" id=\"meta-share-result\"></span>\n </button>\n </div>\n \n \n \n <div class=\"dates\">\n <div class=\"dateGroup datePublished\">\n <span class=\"dateLabel\">Publisert</span>\n <time datetime=\"2026-02-05T13:33:40.000Z\" title=\"Publisert 05.02.2026 - 14:33\">05.02.2026 - 14:33</time>\n </div>\n <div class=\"dateGroup dateModified\">\n <span class=\"dateLabel\">Sist oppdatert</span>\n <time datetime=\"2026-02-05T13:37:08.000Z\" title=\"Sist oppdatert 05.02.2026 - 14:37\">05.02.2026 - 14:37</time>\n </div>\n </div>\n\n\n</div>\n\n\n</div>\n\n \n\n \n \n <div class=\"bodytext large-12 small-12 medium-12\" data-element-guid=\"5c2cc1f3-805b-4de6-9372-2a9a1e0443c7\">\n \n \n\n <div class=\"column factbox small-12 large-12 medium-12 small-abs-12 large-abs-12 style-fade expandable-mobile expandable-desktop collapsable-mobile collapsable-desktop\" data-element-guid=\"42b7789c-0f9f-4d5c-87f1-cb00105176d9\" id=\"factbox-84189710\">\n \n <div class=\"content bg-cyan color_mobile_bg-cyan hasContentPadding mobile-hasContentPadding\" style=\"\">\n \n \n <h2 class=\"\" style=\"\">Kort fortalt</h2>\n <div class=\"fact collapsableContent \">\n <p lang=\"nb-NO\">Salget av kjøtterstatninger har falt med 70 prosent siden 2021 i Coops butikker.</p><p lang=\"nb-NO\">Forbrukere foretrekker nå plantebaserte råvarer som bønner og linser fremfor bearbeidede produkter.</p><p lang=\"nb-NO\">Det er en økende skepsis til ultraprosessert mat blant nordmenn.</p><p lang=\"nb-NO\">Salget av frukt og grønt har økt, men få følger helsemyndighetenes anbefalinger.</p><hr><p class=\"italic ai-disclaimer\" data-lab-italic=\"italic\">Sammendraget er laget av ChatGPT og godkjent av DinSide.</p>\n </div>\n <button aria-controls=\"factbox-content\" aria-expanded=\"false\" class=\"toggle\">\n <span class=\"toggle-text read-more\">Vis mer</span>\n <span class=\"toggle-text read-less\">Vis mindre</span>\n </button>\n </div>\n\n \n</div>\n\t\n<div class=\"row xrow flex-column fullwidth fullscreen-z-index\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-fullscreen1\"><div class=\"adunit GoogleActiveViewElement small-fullscreen-x medium-fullscreen-x large-fullscreen-x\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"load\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[[320,400],[1,1],[1,2]]],[[600,600],[[1,1],[1,2]]],[[1000, 600],[[980,300],[980,150],[970,250],[980,600],[1,1],[1,2]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-fullscreen1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"fullscreen1","platform":"wolverine"}}\"></div></div><div class=\"adunit-wrapper track-element sticky-ad\" data-from=\"xavier\" id=\"apos-sticky-right1\"><div class=\"adunit GoogleActiveViewElement large-300x700 sticky-right\" data-collapse=\"true\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[[0,0],[]],[[1345,600],[160,600]],[[1385,600],[[180,500],[180,700],[160,600]]],[[1625,600],[[300,600],[180,500],[180,700],[160,600]]]]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-sticky-right1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"sticky-right1","platform":"wolverine"}}\"></div></div></div>\n\n\n<p>Vi skal ikke mange år tilbake før plantebaserte alternativer til kjøtt var det store nye. Ooumph!, Vegetadag og Beyond Meat tok markedet med storm. </p>\t\n\n\n\n<p>Men det er lenge siden kjøtterstatningene kunne vise til at de <a href=\"https://www.dagbladet.no/mat/solgte-mer-oumphnbspkjotterstatning-enn-grandiosa-i-lanseringsuka/63851350\">solgte bedre enn Grandiosa</a>. </p>\t\n\n\n\n<h2>Melder om kraftig nedgang</h2>\t\n\n\n\n<p>Salget av vegetarprodukter er redusert med 70 prosent siden 2021 i Coops butikker, viser en fersk undersøkelse fra Coop som legges fram i dag. </p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://tinyurl.com/StrawberryHovedsideDinside\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\" logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2022/11/10/aller1011.jpg\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=980&height=490 1.0x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1470&height=735 1.5x, https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1960&height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Spa-opphold på tilbud\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/84040095.jpg?imageId=84040095&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.41em;--xcs-headline-size-md:5.95rem;--xcs-headline-size-lg:5.95rem\">Spa-opphold</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:4.98em;--xcs-headline-size-md:8.69rem;--xcs-headline-size-lg:8.69rem\">på tilbud</span></h2></a></div></article></div>\n\n\n<p>- Kjøtterstatninger, både ferske og fryste, startet i praksis på\nnull for 10 år siden og vokste betydelig i prosent – om enn ikke betydelig i\nkroner, sier Knut Lutnæs, senior kommunikasjonsrådgiver i Coop, til DinSide.</p>\t\n\n\n\n<p>- Siden «toppåret» i 2021 har omsetningen gått vesentlig ned, sier han og forteller at det største fallet har vært det siste året. </p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"21a7a30b-8163-4810-ab1b-4ce9f44a5905\" data-instance=\"63112482\" data-section=\"mat\" data-site-alias=\"dagbladet\">\n\n <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n <a href=\"https://www.dagbladet.no/mat/viktigere-a-kutte-kjottforbruket-enn-a-spise-okologisk/63112482\" itemprop=\"url\">\n \n <figure class=\"\" data-element-guid=\"3a56f0eb-7489-4899-b9f2-b04c1a918978\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n <div class=\"img fullwidthTarget \">\n <picture>\n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=1960&height=882&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=1960&height=882&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=760&height=342&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=760&height=342&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/63442426.webp?imageId=63442426&x=0.00&y=36.90&cropw=100.00&croph=52.94&heightx=0.00&heighty=0.00&heightw=0.00&heighth=0.00&width=1960&height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"- Viktigere å kutte kjøttforbruket enn å spise økologisk\" width=\"980\">\n </picture>\n \n </div>\n\n \n\n\n\n</figure>\n\n\n <header data-before-content=\"Les også\">\n <h3 class=\"headline\">- Viktigere å kutte kjøttforbruket enn å spise økologisk</h3>\n\n\n </header>\n <span class=\"arrow\">\n <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n <path d=\"M22.2 8.6H1\"></path>\n </g>\n </svg>\n </span>\n </a>\n\n </div>\n\n</article>\n<p>Han peker på at dette ikke nødvendigvis tyder på at vi er mindre interessert i å spise vegetarisk, men at flere velger plantebaserte råvarer, framfor mer bearbeidede kjøtterstatninger. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard1\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboard1","platform":"wolverine"}}\"></div></div></div>\n\n\n<p>- Vi ser samtidig at salget av frukt og grønt øker, ikke minst knyttet til Extras konsept «Alltid 8».</p>\t\n\n\n\n<h2>Erstattes med dette</h2>\t\n\n\n\n<p>Lutnæs forteller at mange kunder lager vegetarretter fra bunnen, med råvarer som bønner og linser. </p>\t\n\n\n\n<p>- Vi ser en tydelig trend der forbrukere etterspør renere produkter med færre tilsetningsstoffer.</p>\t\n\n\n\n<p>Også NorgesGruppen merker endringer i nordmenns handlemønster.</p>\t\n\n\n\n<p>- Vi ser at kjøtterstatningsprodukter innen både ferskt og fryst har hatt en kraftig volumnedgang det siste året. Samtidig vokser salget av rene, vegetabilske proteinalternativer som tofu og halloumi, sier Kine Søyland, kommunikasjonssjef i NorgesGruppen.</p>\t\n<div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12 native-advertisement\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-white\"><a href=\"https://www.dagbladet.no/annonse/de-gjor-det-igjen-vinn-500-000-kr-til-nedbetaling-av-gjeld/84102787?allerid=3202601274\"><div class=\"content-marketing-ribbon\"><h3>Annonsørinnhold</h3><img alt=\" logo\" class=\"lazyload\" data-src=\"https://www.dagbladet.no/files/2022/11/10/aller1011.jpg\" loading=\"lazy\"></div><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=980&height=490 1.0x, https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1470&height=735 1.5x, https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000&compression=70&format=webp&width=1960&height=980 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nå gjør de det igjen!\" fetchpriority=\"high\" height=\"490\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/84106192.jpg?imageId=84106192&x=0.000000&y=0.000000&cropw=0.000000&croph=0.000000\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"980\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:4.35em;--xcs-headline-size-md:7.58rem;--xcs-headline-size-lg:7.58rem\">Nå gjør de</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:4.69em;--xcs-headline-size-md:8.18rem;--xcs-headline-size-lg:8.18rem\">det igjen!</span></h2></a></div></article></div>\n\n\n<p>Hun legger til at utviklingen trolig henger sammen med et økende fokus på rene råvarer og mindre bearbeiding - og at flere har blitt flinkere til å lage retter med alternative proteinkilder, uten at det nødvendigvis må være en «erstatning».</p><div class=\"jwplayer column small-12 large-12 medium-12\">\n <figure class=\"\">\n <div class=\"container\" style=\"background-image: url('https://cdn.jwplayer.com/v2/media/1fbrk5Gc/poster.jpg?width=720');\">\n \n \n <div class=\"svelte-video-player\" data-initid=\"1fbrk5Gc\">\n \n \n <div id=\"svelte-video-player-1fbrk5Gc\"></div>\n \n \n \n \n </div>\n \n </div>\n <div class=\"caption truncate\" data-expandable=\"true\" data-showmore=\"Vis mer\">\n <figcaption itemprop=\"caption\">\n FÆRRE INGREDIENSER: «Clean label»-trenden er kjempestor og har nå kommet til Norge. Video: Embla Hjort-Larsen\n </figcaption>\n </div>\n </figure>\n</div>\n<h2> <p>Hege Rognlien, kommunikasjonssjef i Rema 1000, sier til DinSide at de ser at kundene fortsatt ønsker å spise mer plantebasert, men\nmåten de gjør det på har endret seg. </p><p class=\"lab-bodytext-line\">- Salget av bønner, linser og\nkikerter er stabilt og i vekst, mens ferdige kjøtterstatninger som burgere\nog nuggets har gått noe ned, sier Rognlien til DinSide. </p> <p>- Vår opplevelse er at flere nå velger plantebaserte råvarer de kan\nbruke på mange måter, heller enn rene kjøtterstatninger. Pris, fleksibilitet og\nenkle ingredienser spiller nok inn, og mange kombinerer kjøtt og grønt i\nhverdagen i stedet for å velge enten–eller.</p> </h2>\t\n\n\n\n<h2>Skeptisk til ultraprosessert mat</h2>\t\n\n\n\n<p>Undersøkelsen viser også at nordmenn er skeptiske til ultraprosessert mat, noe som kjøtterstatningene i all hovedsak er. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboard2","platform":"wolverine"}}\"></div></div></div>\n\n\n<div class=\"markup\">\n \n <div class=\"track-element\" id=\"read-75-percentage\"></div>\n \n</div>\n<p>Ifølge Coops undersøkelse prøver én av to å unngå ultraprosessert mat. </p><figure class=\"column expandwidth small-12 large-12 medium-12 small-abs-12 large-abs-12\" data-element-guid=\"9ea85c2c-188e-4f50-895e-5f88cca8da97\">\n \n <div class=\"content \" style=\"\">\n\n <div class=\"img fullwidthTarget\">\n <picture>\n <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762&format=webp\" type=\"image/webp\" width=\"667\"> \n <source height=\"381\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762&format=jpg\" type=\"image/jpeg\" width=\"667\"> \n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=760&height=434&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"217\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=760&height=434&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"\" height=\"381\" src=\"https://dinside.dagbladet.no/images/84191550.webp?imageId=84191550&x=13.71&y=12.24&cropw=77.29&croph=66.20&width=1334&height=762\" style=\"--aspect-ratio-image: 1.75; \" title=\"DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem\" width=\"667\">\n </picture>\n \n </div>\n\n <div class=\"caption \" data-showmore=\"Vis mer\">\n <figcaption class=\"\" itemprop=\"caption\">DEN GANG DA: Ane Meyer Bøhler (25), Pål W Thorbjørnsen (42) og Ylva Monsen (24) fra Vegetarforeningen testet vegetarisk ferdigmat for Dagbladet i 2017. Foto: Bjørn Langsem</figcaption>\n </div>\n </div>\n</figure>\n<p>Som en parallell trend har også salget av bearbeidet kjøtt generelt hatt en tilbakegang, mens rent rødt kjøtt har holdt seg stabilt i Coops butikker i 2025. </p>\t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-12 medium-12 large-12\" data-from=\"xavier\" id=\"apos-netboard3\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboard3\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboard3","platform":"wolverine"}}\"></div></div></div>\n\n\n<p>Pål W Thorbjørnsen hjalp Dagbladet å<a href=\"https://www.dagbladet.no/mat/stor-test-av-ny-vegetarmat---overraskende-mye-godt/67538474\"> teste ny vegetarisk ferdigmat</a> da det begynte å bli litt bredere tilgjengelig i 2017. </p>\t\n\n\n\n<p>Han tror også det er riktig å knytte det fallende salget til trenden med rene råvarer, og å unngå ultraprosessert mat. </p>\t\n\n\n\n<p>- Dette handler om at de som søker vegetarisme vil ha mer øye for det sunne: Å lage maten selv, sier han til DinSide. </p>\t\n\n\n\n<h2>Mer frukt og grønt</h2>\t\n\n\n\n<p>På tross av at undersøkelsen viser at vi bytter kjøtterstatninger med plantebaserte råvarer, og at salget av frukt og grønt øker, er det likevel kun fem prosent som klarer å følge helsemyndighetenes anbefalinger.</p><article class=\" small-12 large-12 medium-12 small-abs-12 large-abs-12 preview-link \" data-element-guid=\"e5abe49a-b395-4be8-8b93-74f16467deb6\" data-instance=\"83812038\" data-section=\"økonomi\" data-site-alias=\"dinside\">\n\n <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n <a href=\"https://dinside.dagbladet.no/okonomi/umulig-a-vite/83812038\" itemprop=\"url\">\n \n <figure class=\"\" data-element-guid=\"630826d5-cea0-4c4e-9d8d-fc6336d1c280\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n <div class=\"img fullwidthTarget \">\n <picture>\n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1960&height=882&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1960&height=882&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=760&height=342&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=760&height=342&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/83814375.webp?imageId=83814375&x=0.00&y=0.00&cropw=100.00&croph=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=1960&height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"- Umulig å vite\" width=\"980\">\n </picture>\n \n </div>\n\n \n\n\n\n</figure>\n\n\n <header data-before-content=\"Les også\">\n <h3 class=\"headline\">- Umulig å vite</h3>\n\n\n </header>\n <span class=\"arrow\">\n <svg height=\"24\" viewbox=\"0 0 24 17\" width=\"24\" xmlns=\"http://www.w3.org/2000/svg\">\n <g fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-width=\"1.2\">\n <path d=\"M15.4 1l4 3.825 4 3.775-4 3.825-4 3.775\" stroke-linejoin=\"round\"></path>\n <path d=\"M22.2 8.6H1\"></path>\n </g>\n </svg>\n </span>\n </a>\n\n </div>\n\n</article>\n<p>- Selv om salget av frukt og grønt har økt i Coop-butikker i 2025, er nordmenn langt unna helsemyndighetenes råd om å spise minst fem, og helst åtte porsjoner frukt, grønt eller bær om dagen, skriver Coop i rapporten. <br></p><p> Grønnsakene som har økt mest er bakepotet (75,6 prosent), aubergine (31,8 prosent) og reddik (30,8 prosent), mens topp tre frukt er kiwi (55,5 prosent), blåbær (52,5 prosent) og mango (28,5 prosent). <br></p>\n\n \n\n \n</div>\n\n\n \n\n <div class=\"page-content\" data-element-guid=\"1dd16220-0996-4d6d-8672-2335adf82c26\"><div class=\"row small-12 large-12 medium-12 grid-align-stretch mobile-grid-align-stretch\" data-element-guid=\"0568cb4b-a9f6-4d70-b125-d9d892a18d32\" style=\"\"><article class=\" column preview small-12 large-12 medium-12 small-abs-12 large-abs-12 \" data-element-guid=\"b67d7b76-a592-4e8c-9e40-934264c0e803\" data-instance=\"82603977\" data-section=\"fritid\" data-site-alias=\"dinside\">\n\n \n\n <div class=\"content bg-white color_mobile_bg-white hasContentPadding mobile-hasContentPadding\" style=\"\">\n\n\n\n <a href=\"https://dinside.dagbladet.no/fritid/tiktok-trend-tommer-hyllene/82603977\" itemprop=\"url\" rel=\"\">\n\n\n <div class=\"media \">\n \n\n <figure class=\"\" data-element-guid=\"83cfb7d0-e42e-402d-959e-cbd0b6a3de48\" style=\"--padding-bottom-image: 45.00%; \">\n\n\n <div class=\"img fullwidthTarget \">\n <picture>\n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=1960&height=882&format=webp\" type=\"image/webp\" width=\"980\"> \n <source height=\"441\" media=\"(min-width: 768px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=1960&height=882&format=jpg\" type=\"image/jpeg\" width=\"980\"> \n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=760&height=342&format=webp\" type=\"image/webp\" width=\"380\">\n <source height=\"171\" media=\"(max-width: 767px)\" srcset=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=760&height=342&format=jpg\" type=\"image/jpeg\" width=\"380\">\n <img alt=\"\" class=\"lazyload\" data-src=\"https://dinside.dagbladet.no/images/82611171.webp?imageId=82611171&x=0.00&y=43.04&cropw=100.00&croph=44.94&heightx=29.06&heighty=16.48&heightw=38.46&heighth=83.52&width=1960&height=882\" height=\"441\" style=\"--aspect-ratio-image: 2.22; \" title=\"TikTok-trend tømmer hyllene\" width=\"980\">\n </picture>\n \n </div>\n\n \n\n\n\n</figure>\n\n \n \n \n \n\n <div class=\"floatingText\">\n\n <div class=\"labels\">\n </div>\n </div>\n\n </div>\n\n\n\n\n\n\n\n <h2 class=\"headline t74 tm50\" itemprop=\"headline\" style=\"\">TikTok-trend tømmer hyllene\n</h2>\n\n\n\n\n\n\n </a>\n\n\n </div>\n</article>\n</div>\n</div>\n\n\n <div class=\"bodytext large-12 small-12 medium-12\">\n <div class=\"column expandwidth 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256 256\" width=\"20\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M197.58,129.06,146,110l-19-51.62a15.92,15.92,0,0,0-29.88,0L78,110l-51.62,19a15.92,15.92,0,0,0,0,29.88L78,178l19,51.62a15.92,15.92,0,0,0,29.88,0L146,178l51.62-19a15.92,15.92,0,0,0,0-29.88ZM137,164.22a8,8,0,0,0-4.74,4.74L112,223.85,91.78,169A8,8,0,0,0,87,164.22L32.15,144,87,123.78A8,8,0,0,0,91.78,119L112,64.15,132.22,119a8,8,0,0,0,4.74,4.74L191.85,144ZM144,40a8,8,0,0,1,8-8h16V16a8,8,0,0,1,16,0V32h16a8,8,0,0,1,0,16H184V64a8,8,0,0,1-16,0V48H152A8,8,0,0,1,144,40ZM248,88a8,8,0,0,1-8,8h-8v8a8,8,0,0,1-16,0V96h-8a8,8,0,0,1,0-16h8V72a8,8,0,0,1,16,0v8h8A8,8,0,0,1,248,88Z\"></path></svg>\n <span class=\"ai-disclaimer-text\">Les mer om kunstig intelligens (KI) i <span class=\"ai-disclaimer-readable-site\">DinSides</span> artikler</span>\n </a>\n </div>\n\n </article>\n\n <div class=\"under-article\">\n \t\n<div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-8 medium-8 large-8\" data-from=\"xavier\" id=\"apos-netboardB1\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboardB1\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboardB1","platform":"wolverine"}}\"></div></div><div class=\"xavier columns small-4 medium-4 large-4\"><div class=\"row xrow flex-column\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/ut-mot-skattetriks-ulovlig/84184651\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Ut mot «skattetriks»: - Ulovlig\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83754898&panoy=0&panow=100&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.62em;--xcs-headline-size-md:1.94em;--xcs-headline-size-lg:1.94rem\">Ut mot «skattetriks»:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.56em;--xcs-headline-size-md:4.90em;--xcs-headline-size-lg:4.90rem\">- Ulovlig</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-pink\"><a href=\"https://dinside.dagbladet.no/bolig/vekker-oppsikt-med-ramadan-kolleksjon/84179753\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: - Det handler om penger\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83686274&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.02em;--xcs-headline-size-md:3.18em;--xcs-headline-size-lg:3.18rem\">- Det handler</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.22em;--xcs-headline-size-md:3.82em;--xcs-headline-size-lg:3.82rem\">om penger</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/disse-far-mer/84042704\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:70.25%;aspect-ratio:1.42\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=484&height=340 1.0x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=726&height=510 1.5x, https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100&compression=70&format=webp&width=968&height=680 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Disse får mer\" fetchpriority=\"high\" height=\"340\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83993836&panox=0&panow=100&panoh=100&panoy=0&heighth=100&heighty=0&heightx=0&heightw=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.68em;--xcs-headline-size-md:4.92em;--xcs-headline-size-lg:4.92rem\">Disse får mer</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/nye-tall-slipper-prissjokk/84174813\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=968&height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nye tall: Slipper prissjokk\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84175250&panow=100&panoy=0&panox=0&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.38em;--xcs-headline-size-md:4.03em;--xcs-headline-size-lg:4.03rem\">Nye tall: Slipper</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.42em;--xcs-headline-size-md:7.06em;--xcs-headline-size-lg:7.06rem\">prissjokk</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-pink\"><a href=\"https://dinside.dagbladet.no/bolig/ikke-overdriv/83909127\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=402&height=201 1.0x, https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=603&height=302 1.5x, https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=804&height=402 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Kan være skadelig\" fetchpriority=\"high\" height=\"201\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83985129&panox=0&panoy=0&panoh=100&panow=100&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.86em;--xcs-headline-size-md:5.59em;--xcs-headline-size-lg:5.59rem\">Kan være</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.08em;--xcs-headline-size-md:6.25em;--xcs-headline-size-lg:6.25rem\">skadelig</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/kastes-ut-av-rema-1000/84182585\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:53.81%;aspect-ratio:1.86\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=565&height=304 1.0x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=848&height=456 1.5x, https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=1130&height=608 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Nå er det slutt\" fetchpriority=\"high\" height=\"304\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84183015&panow=100&panoy=0&panoh=100&panox=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.87em;--xcs-headline-size-md:5.36em;--xcs-headline-size-lg:5.36rem\">Nå er det slutt</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><div class=\"adunit-wrapper track-element column small-8 medium-8 large-8\" data-from=\"xavier\" id=\"apos-netboardB2\"><div class=\"adunit GoogleActiveViewElement small-580x500 medium-580x500 large-580x500\" data-collapse=\"false\" data-expand=\"false\" data-load-on=\"view\" data-out-of-page=\"false\" data-sizes=\"[[580,400],[580,500],"fluid"]\" data-slot=\"/8578/dinside/seksjoner/fritid/artikkel\" id=\"ad-netboardB2\" itemscope itemtype=\"https://schema.org/WPAdBlock\" json=\"{"targeting":{"pos":"netboardB2","platform":"wolverine"}}\"></div></div><div class=\"xavier columns small-4 medium-4 large-4\"><div class=\"row xrow flex-column\"><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/derfor-er-den-hvit/84181355\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Bekrefter endring: Derfor skjedde det\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84183021&panow=100&panoy=4.93&panox=0&panoh=84.87&heightw=34.76&heighth=100&heighty=0&heightx=10.7\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.72em;--xcs-headline-size-md:2.24em;--xcs-headline-size-lg:2.24rem\">Bekrefter endring:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:0.71em;--xcs-headline-size-md:2.22em;--xcs-headline-size-lg:2.22rem\">Derfor skjedde det</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-12 medium-12 large-12\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/snart-ma-de-blinke/84130017\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=320&height=160 1.0x, https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=480&height=240 1.5x, https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100&compression=70&format=webp&width=640&height=320 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: EU-krav: Nå må de blinke\" fetchpriority=\"high\" height=\"160\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84130049&panoh=100&panow=100&panoy=0&panox=0&heighty=0&heightx=35.5&heightw=35.24&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"320\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.11em;--xcs-headline-size-md:3.49em;--xcs-headline-size-lg:3.49rem\">EU-krav: Nå</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.04em;--xcs-headline-size-md:3.25em;--xcs-headline-size-lg:3.25rem\">må de blinke</span></h2></a></div></article></div></div></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/vil-gi-lappen-til-17-aringer/84092182\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:51.24%;aspect-ratio:1.95\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0&compression=70&format=webp&width=484&height=248 1.0x, https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0&compression=70&format=webp&width=726&height=372 1.5x, https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0&compression=70&format=webp&width=968&height=496 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Bekrefter: Lappen til 17-åringer\" fetchpriority=\"high\" height=\"248\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84092190&panoy=0&panox=0&panow=100&panoh=100&heightw=42.38&heighth=100&heightx=24.1&heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.21em;--xcs-headline-size-md:3.55em;--xcs-headline-size-lg:3.55rem\">Bekrefter: Lappen</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.73em;--xcs-headline-size-md:5.06em;--xcs-headline-size-lg:5.06rem\">til 17-åringer</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-6 medium-6 large-6\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-cyan\"><a href=\"https://dinside.dagbladet.no/fritid/mange-siste-liten-menn/84162144\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:50.00%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=484&height=242 1.0x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=726&height=363 1.5x, https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=968&height=484 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Koker: - Hundre på venteliste\" fetchpriority=\"high\" height=\"242\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84162910&panox=0&panow=100&panoh=100&panoy=0&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"484\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.39em;--xcs-headline-size-md:4.08em;--xcs-headline-size-lg:4.08rem\">Koker: - Hundre</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.69em;--xcs-headline-size-md:4.95em;--xcs-headline-size-lg:4.95rem\">på venteliste</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/advarer-kunder-kontakt-politiet/84122186\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:114.18%;aspect-ratio:0.88\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=402&height=459 1.0x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=603&height=689 1.5x, https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0&compression=70&format=webp&width=804&height=918 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Advarer kunder: - Kontakt politiet\" fetchpriority=\"high\" height=\"459\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84130642&panoy=0&panox=0&panow=100&panoh=100&heightw=100&heighth=100&heighty=0&heightx=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"402\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.08em;--xcs-headline-size-md:3.23em;--xcs-headline-size-lg:3.23rem\">Advarer kunder:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.02em;--xcs-headline-size-md:3.08em;--xcs-headline-size-lg:3.08rem\">- Kontakt politiet</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-green\"><a href=\"https://dinside.dagbladet.no/motor/trekker-tilbake-biler/84151239\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0&compression=70&format=webp&width=1130&height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Rykker ut: - En feil\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84151254&panoy=0&panox=0&panow=100&panoh=100&heightx=0&heightw=100&heighth=100&heighty=0\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:2.57em;--xcs-headline-size-md:7.37em;--xcs-headline-size-lg:7.37rem\">Rykker ut:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:3.50em;--xcs-headline-size-md:10.04em;--xcs-headline-size-lg:10.04rem\">- En feil</span></h2></a></div></article></div><div class=\"row xrow flex-initial\"><article class=\"column preview columns xavier-preview small-7 medium-7 large-7\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/spar-30-000-sa-enkelt/84180015\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:49.91%;aspect-ratio:2.00\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=565&height=282 1.0x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=848&height=423 1.5x, https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100&compression=70&format=webp&width=1130&height=564 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Klar anbefaling: - Vesentlig større\" fetchpriority=\"high\" height=\"282\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=84180309&panow=100&panoh=35.83&panoy=11.81&panox=0&heighty=0&heightx=12.66&heightw=82.38&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" width=\"565\"></picture></figure></div><h2 class=\"xavier-headline headline xre\"><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.66em;--xcs-headline-size-md:4.76em;--xcs-headline-size-lg:4.76rem\">Klar anbefaling:</span><span class=\"title dynamic-sizing\" style=\"--xcs-headline-size-sm:1.52em;--xcs-headline-size-md:4.36em;--xcs-headline-size-lg:4.36rem\">- Vesentlig større</span></h2></a></div></article><article class=\"column preview columns xavier-preview small-5 medium-5 large-5\" data-cxence_widget=\"free-nor\" data-cxense_tag=\"cerebro\" data-from=\"xavier\" data-reverseimagetextorder=\"false\" data-xavier-version=\"XRE\"><div class=\"content bg-blue\"><a href=\"https://dinside.dagbladet.no/okonomi/beskjed-til-16-millioner-nordmenn/84161236\"><div class=\"media\"><figure class=\"xre-figure\" style=\"--xre-fallback-ratio:75.37%;aspect-ratio:1.33\"><picture style=\"position:relative;height:100%\"><source srcset=\" https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=402&height=303 1.0x, https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=603&height=455 1.5x, https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100&compression=70&format=webp&width=804&height=606 2.0x\" type=\"image/webp\"><img alt=\"Illustrasjon: Advarsel: Den største feilen\" fetchpriority=\"high\" height=\"303\" loading=\"eager\" src=\"https://dinside.dagbladet.no/images/?imageId=83731731&panoh=100&panoy=0&panox=0&panow=100&heighty=0&heightx=0&heightw=100&heighth=100\" style=\"position:relative;min-height:100%;min-width:100%;object-fit:cover\" 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"source_updated_at" : "2026-02-05 13:33:40",
"summary" : "For fem år siden var disse matvarene på «alles» lepper. Nå vil nesten ingen ha det, viser nye tall.",
"tags" : null,
"title" : "Sjokkfall: Ned 70 prosent",
"twitter_title" : null,
"version" : 1
}